ADRIANKARAAN INDUST RI A L DESIGN
ABOUT ME As a child, I’ve spent most of my days coralled around my toys, my videogames, my arts and craft utensils, and my favorite vhs tapes. I was very hands-on as a child; always deep within my imagination trying to recreate scenes of my favorite movies, shows, and games through live-action role playing and conceptual crayola artworks. Whether I was outside on the culdesac or in my room, I engaged in activities that were amusing and experiential. You can say I was materialistic, however without all my things I wouldn’t have been that creative child I once was. Fast forward to the future, I came into Industrial Design wanting to create things that look cool. I had no knowledge on what Industrial Design was nor did I know this major exist. I began as a fine arts major wanting to implement my skills towards a career I would enjoy. I was inspired by my brothers who studied architecture and fashion design. So I thought I’d venture into similar avenues. I was vaguely familiar with product development so I researched online and fell into Industrial Design, particularly in California College of the Arts. I was admitted to the school and began my journey in the design field. I was introduced to things I never thought I would do and it was more than making cool things, that was only part of it. I’ve learned to empathize with people and make their voices heard through design; I’ve learn to make conscious decisions during the design process; I’ve learned that teamwork and collaboration can quickly develop greater solutions; however there is still plenty for me to learn and to deliver. As an aspiring designer, it is our duty to consciously develop for our needs as a whole.
EDUCATION
WORK EXPERIENCE
BFA, Industrial Design California College of The Arts, San Francisco, Ca Aug 2014 - Dec 2017 (expected)
Product Design Intern Acton, Santa Clara, Ca Sept 2016 - Dec 2016
AA, Fine Arts Diablo Valley College, Pleasant Hill, Ca Aug 2011 - Jul 2014
Photo Simulator Contractor Delta Groups Engineering, Pleasanton Ca. Jun 2014 - Present Lead Caricature Artist Kaman’s Art Shoppes Inc., Vallejo, Ca March 2012 - Jan 2015
COMPETENCY Photoshop Illustrator Indesign Premiere Pro Solidworks Rhinoceros Fusion 360 Keyshot Garment Structure Sketching Prototyping
TABLE OF CONTENTS BINABRIX AERO THE GOODWILL SNEAKER ACTON USPS DOG GUARD UNTITLED TRAINER
binaBR
ISAIAHJONES | ADRIANKARAAN
We worked hand-in-hand with the Berkeley Turkish School, which is a non-profit institute that focuses on teaching culture through creative play. As student designers, it was our duty to create a productive, yet fun product for the students (age 4-6) to grasp more about their cultural heritage. We spent several Sundays observing the students and the school. Dealing with a culture and language we were not familiar with, we observed through body language, interactions, and overall the flow of the classroom.
FLOOR LECTURES
TEACHER
FOCUSED STUDENTS
SHY STUDENT
T H E ‘ WA N D E R E R ’
X
C H I T- C H AT T E R S
TEACHER
DESK ACTIVITIES
FOCUSED STUDENTS
SHY STUDENT
CLASSROOM PLAY-BY-PLAY During our stay at the Berkeley Turkish School, we focused on the classroom interaction. We understood what activities students are focused and which are not interesting. Like football, we analyzed the class through a playby-play.
OBSERVATIONAL INSIGHT
Hands-on creation makes for a greater learning experience
Kids feel more comfortable when they use something they know
The ability to learn both individually and collectively is a more valuable experience
RESEMBLANCE
AREA OF OPPORTUNITY
ON THE MARKET Based on our insights, we wanted to focus on toys that encouraged hands-on activities, comfortability, and collaboration. We looked at toys that required using your hands, building, group work, and an underlying educational theme. It was best to focus on toys that resembled architecture, because buildings encompass cultural influences. Turkey has a diverse culture, which kids can learn through building prominent architechtures.
VERSITILITY
PRODUCT PROPOSAL Kids learn more when they are a part of a story. Our goal is to have students use our toys to recreate some of Turkey’s prominent architectures ranging from the simple, primitive structures like the yurt to the multi-influenced museum of Istanbul. These toys will serve as a fun visual representative of the actual structures and provide brief knowledge for the builders. It will be paired with a guide book that would guide the students towards their end goal. While kids build Turkish architectures, they will also engage in creative play and some interesting facts about Turkey’s diverse culture.
TOY IDEATION Ideation focused on simplifying Turkish architecture while retaining resemblance. We also focused on scale; a toy that allows for several kids to play with but also allows for individual space.
BLOCK DESIGN In architecture, a block is a block; it is how the culture arranges that block that gives it an influence. It is our goal to design a block that would be simple but effective in terms of resemblance. Also a block that will provide some degrees of freedom when assembling.
COLLABORATION & CREATIVE PLAY In the toy testing we demonstrated the simple use of our toys in building a structure based on a given visual. After a brief demonstration we let the kids engage in free play. We made observations and found two directions our toys would cover; collaboration and creativity. We noticed one group working in a more technical approach wanting to build the ideal structure which was momentarily displayed. In the second group or portion, kids channeled their own creative juices and utilized the building blocks according to their imagination. These kids built all sorts of things from toothbrushes to vampire masks. With the abundance of building blocks, anything and everything may be created.
IMPACT FACTORS The Impact Factors were calculated through Sustainable Minds. The final score is an idealization on how we wanted our toy produced if made on a massive scale, and largely based on how we made our final product. The LCA chart is how we intended our toys to be manufactured and used in the world. Proceeds from the product goes back to the source of our raw materials.
RE-USE M AT E R I A L P R O C E S S I N G
IN USE @ BTS
L I F E C Y C L E A N A LY S I S
M A N U FA C T U R I N G
R E TA I L
binaBR The Binabrix playset features 100x blocks, and various connector pieces. The toy can be easily stored inside its compact, portable box. With Binabrix, the Berkeley Turkish students can build Turkish Architecture as well as anything their imagination desires. Paired with a guide book, the book provides instructional visuals and interesting facts about the Turkish Architectures. You can build and learn in unison.
The Sneaker
SFGoodwill diverts over 25 million pounds from local landfills and accepts tons of donations in an attempt to maximize the value of every consumer product. It is our duty as designers to come in and give a second life to these products. By doing so, we are paving opportunities for communities to take advantage of readily materials and social resources through affordable prices. With partners like Goodwill, these opportunities are possible with the endless array of materials they can offer. My direction was to create a project for consumers of Goodwill as well as DIYers. The process goes by obtaining ideal fabrics and a sneaker at Goodwill. After gathering the materials, the DIYer can follow the instructable (in progress) to make their own shoe. The instructable consists of minimal materials and construction.
DESIGN INTERN As a product design intern, I’ve helped contribute to the most successful electric skateboard campaign on IndieGoGo as well as help develop future products that are destined to come out. Through my internship I’ve learned copius amounts of information pertaining to the successes of a startup company; from launching online campaigns to marketing core principles of a brand.
MISSION The USPS is the largest post, handling about 47 percent of the world’s mail. They process 506.4 million mail pieces a day, and have delivered 153.9 billion mail pieces. Their mission is to bind the nation together through the personal, educational, literary, and business correspondence of the people.
SAFETY The number one rule of working at USPS is safety first. There are precautions to everything from driving the truck, to carrying mail, and dealing with dogs. Dogs seem to be the mail carriers number one enemy, attacking more than 6,000 mail carriers each year. There are preventatives in dealing with dogs, and one week a year is dedicated to promoting safer and confident deliveries during the National Dog Bite Awareness Week.
USPS GUARD DOG The USPS Dog Guard is an ultrasonic device that repels dogs noted through the hazard tab on the USPS mobile device. The Device can emit an ultrasound of 22 khz to 45 khz within 10’ of a hazard point, which is inaudible to the human ear. It is paired with the mobile device via bluetooth. All settings such as frequency, can be configured through the mobile device. The USPS Dog Guard is a device that will deliver back confidence within mail carriers and restore trust within the community. Charged through USB. ultrasonic transducer 22khz
45khz
USPS mobile device
power indicator bluetooth indicator manual button bluetooth enabled
USB port
USER SCENARIO
_UNTITLEDTRAINER
USER|MIXED MARTIAL ARTIST A mixed martial artist is an athlete who lives and breathes fighting. It is a sport that requires numerous disciplines, full attention to detail, full dedication, and self belief. Since its introdution to the world, mixed martial artists are gradually fusing these qualities and showcasing the latest and greatest performance.
TREND MATRIX: SPORTS Formerly
Technology
Market
People
Culture
Business
Currently
Emerging
-clothing and wearables -sports facilities -broadcast and communications -performance analyst
-sustainablility -real time application -lightweight/effective devices -high-tech aids
-conscious designs -hypothetical results -enhanced environments -enhanced athletes -rejuvenation
-Brand -Product shot -�telephone ad� -magazines
-Branded athletes -Branded leagues -Branded people -Secondary Market -Controversy
-leagues coincide with networks -major online platforms obtain broadcasting rights -seamless streaming
-role models/ heroes -transcending athletes -superstars
-role models -transcending athletes -superstars -polictically-driven
-superhuman -genetically engineered -athlete class
-urban clothing -cultural uprising/ awareness -media excess -innovation
-culturally and socially driven -politically correct -social media -identity
-homogenization -autonomous lifestyle -less identity -no television
-live broadcasting -live games -closed-circuit viewing
-ticketholders -channels -league pass -social media -apps
-major brand rights -less mom n pop shops -league pass with different networks
AGILE DESIGNS Agile models are products designed on very short cycle times, with planned redesign/ iteration during the preseason testing before the launch. Shoes and Apparel are quickly becoming agile design/supply chain strategies. Design innovation focuses on new materials (textiles, footbeds, synthetics) which facilitates new manufacturing process innovations (3d knit, heat dye sublimination, etc.).
Middle Class
Variation
Global Economics
Design
Activities
Shorter Seasons
Individual Activities
MACRO TRENDS
MICRO TRENDS
Sports
Manufacturing In-Market Sentiments
Team Activities
Demographics
SKU explosion; dramatically expanded the amount of pairs per closet. (e.g. customers buys shoes for specific purposes as opposed to one ‘all purpose’ shoe.
PROPRIOCEPTION The nervous system is a complex arrangement that dictates our movements. Training the nervous system is the critical factor in force development. Our proprioceptors are located within the heart of our muscles. Bare foot training channels our proprioceptors, which develops a better sense of our relative position. With a conditioned nervous system, athletes can react at an instance and develop greater force.
muscle balance
NERVOUS SYSTEM
skin PROPRIOCEPTORS
coordination
joints agility tendons
QUOTES “The feet are the most neglected training aspect of an athlete’s arsenal.... If the roots are strong so grows the tree” - Nick Curson “Proprioception enables us to know where our limbs are in space without actually looking, which is important for all everyday movements that we perform. When we perform complex movements such as sporting movements, proprioception needs to be enhanced, as precise coordination is essential to improve performance and to minimise injury risk. - Mathew Hawkes
ETHNOGRAPHIC RESEARCH
USER FLOW
Outdoor/shoes
Outdoor
(gear + shoes)
Indoor/bare
Workouts Indoor (gear)
Athlete
Training
Technique/Sparring (gear)
Running (Outdoor) (gear + shoes)
Rest
OUTSIDE THE BOX Designing for the current day mixed martial artist. How can we translate the bare movement of a mixed mixed martial artist indoor to outdoor? Training outdoors is a big part in a mixed martial artist’s training regime. It encourages a broader range of workouts, which is a proponent to developing better cardio and overall force development. Being outdoors provides a different scenery than the usual four walls of the gym, which creates a stimulant for the athlete. However, there aren’t shoes that integrate all the needs to translate the bare movement of a mixed martial artist outdoor.
DESIGN PRINCIPLE II upper sockliner ankle collar compression sock-like
knit mesh fused layers articulate eyelit asymetrical hidden lace
heel
vamp strap/band impact zone protection breathable
counter fused layer cup
toe cap fused layer impact zone protection durable
midsole zero drop minimal low feel neutral runner
insole outsole traction pivot angles anatomical lugs
forefoot counter fused layer midsole block
removeable variable situational zero drop - to offset
PRODUCT CONCEPTS
PRODUCT CONCEPTS
PRODUCT CONCEPTS
PRODUCT RENDERINGS
CONSTRUCTION Incorporates the toolings from the latest innovations in sportswear. A zero-drop proprioception midsole, which provides less phylon on the build but more feel for the floor. The upper features engineered knit for ankle stability, breathable mesh, cushioned neoprene overlay, and welded TPU for protection.
PRODUCT RENDERINGS INTEGRAL Outsole combines toolings of a neutral runner/training pattern combined with traction of a basketball shoe. Provides articulation and support to move in various directions.
PRODUCT TESTING
PRODUCT TESTING
NEXT STEPS • athlete interviews • ethnographic research • sustainability research • upper/material construction • midsole/outsole construction • product testing • design refining • Thesis Fall ‘17
THANK YOU!