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You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality. Walt Disney
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Lo ts to Lea r n
selected projects _ A d r i a n A . Lo z a
objective _ quarterly catalog theme
project _ ecolutions
pg| 20
RD
ASH LOGIN/SPL
SCREEN
WO GOT PASS R O F / P L E H
AGE
LANDING P
PROFILE F
EED
PROJECTS
1-15
COMMUN GEBASE KNOWLED
RS VOLUNTEE CES
MAKERSPA FUNDING
TERS VIDEOS/FIL
PROJECTS
OUT
_ BUT I’VE LEARNED
CONTACT
SET
MAKERSPA
Interact with your audience in unchartered territory.
US
TION PAGE CONFIRMA
PROJECTS E
FORM PAG
ET PROFILE S
CES
TS MY PROJEC
JECTS LISTED PRO
R LISTINGS E E T N U L O V
SETTINGS NEW PROJ
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FORMATIO
WNLOAD
PROGRESS
/SETTINGS O T O H P D UPLOA
DIA KIT DO
PAGE
_ PROJECT
SHARE
BRILLIANT LABS /// Web Design _ Redesign
DIA SOCIAL ME FUNDING
CALENDAR
pg| 14
Design Observer
selected projects _ A d r i a n A . Lo z a
project _ name
objective _ description
pg| 14
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Design Observer
selected projects _ A d r i a n A . Lo z a
project _ name
objective _ description
pg| 14
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D es ign O bs e r v e r
selected projects _ a d r i a n a . l o z a
project _ lightguards
objective _ launch a story
2-15 _ BUT I’VE LEARNED
A great story should compliment a great product. This sets a standard. _ PROJECT
LIGHTGUARDS /// Branding _ Identity
pg| 6
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D es ign O bs e r v e r
selected projects _ a d r i a n a . l o z a
project _ lightguards
objective _ launch a story
pg| 7
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D es ign O bs e r v e r
selected projects _ a d r i a n a . l o z a
project _ lightguards
objective _ launch a story
pg| 8
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D es ign O bs e r v e r
selected projects _ a d r i a n a . l o z a
objective _ launch a story
project _ lightguards
0 9 6 . 7 4 1 0 0 0
Preserve and Protect.™ 7 8 6 4 5 4 4 6
L I G H T
GUARDS
L I G H T
GUARDS
LI GHTGUARDS
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D es ign O bs e r v e r
selected projects _ a d r i a n a . l o z a
project _ moksa yoga studio
objective _ branding campaign
3-15 _ BUT I’VE LEARNED
Unity brings ideas together, in design and experience. .
_ PROJECT
MOKSA YOGA STUDIO /// Branding _ Packaging & Identity Design
pg| 10
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D e s ign O bs e r v e r
selected projects _ a d r i a n a . l o z a
objective _ branding campaign
project _ moksa yoga studio
M
O
K
S
A
M
M KSA
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D e s ign O bs e r v e r
selected projects _ a d r i a n a . l o z a
project _ moksa yoga studio
objective _ branding campaign
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Lo ts to Lea r n
selected projects _ A d r i a n A . Lo z a
project _ ecolutions
objective _ quarterly catalog theme
4 -15 _ BUT I’VE LEARNED
BACKLINCO
SEO navigates the browser with scripts as stepping stones.
_ PROJECT
BACKLINCO /// Seo Meta Links Web Design _ Redesign
pg| 20
pg| 14
Lo ts to Lea r n
selected projects _ A d r i a n A . Lo z a
objective _ description
project _ name
ABOUT
BLOG
PRODUCTS
PROVEN SEO TIPS
pg| 14
CONTACT
GRAKCUSUPPLEMENTS
ABOUT
BLOG
PRODUCTS
PROVEN SEO TIPS
CONTACT
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pg| 13
D e s ign O bs e r v e r
selected projects _ a d r i a n a . l o z a
project _ font bureau catalog
objective _ quarterly catalog theme
5-11 _ BUT I’VE LEARNED
Understand the engineering behind the design and then plan. _ PROJECT
FONT BUREAU /// Editorial _ Catalog
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D es ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
project _ name
objective _ description
pg| 14
Inspired by Font Bureau’s rapid success with the 1990 Bodega Sans, Greg years later. It duplicates the same weights and styles as the original in an alternative ingeniously related Art Deco textures.
FB 1992 E S T.
SU G GE ST ED
1989
U S ES
Magazine Corporate Book
6
8
10
12
14
18
24
30
•5•
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Lo ts to Lea r n
selected projects _ A d r i a n A . Lo z a
project _ ecolutions
objective _ quarterly catalog theme
6-15 _ BUT I’VE LEARNED
numbercruncher
TM
Software design arms a saleforce with a metric boost.
_ PROJECT
NUMBER CRUNCHER /// Interactive Design _ Redesign
pg| 20
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Lo ts to Lea r n
selected projects _ A d r i a n A . Lo z a
project _ name
objective _ description
pg| 14
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Lo ts to Lea r n
selected projects _ A d r i a n A . Lo z a
project _ name
objective _ description
pg| 14
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D e s ign O bs e r v e r
selected projects _ A d r i a n A . Lo z a
project _ precise newsletter
objective _ biyearly employee publication
7-15 _ BUT I’VE LEARNED
Make it 1. informative, 2. interesting and 3. exciting. Build suspense. _ PROJECT
PRECISION /// Editorial Design _ Newsletter
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D e s ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
project _ precise newsletter
objective _ biyearly employee publication
pg| 16
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D e s ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
objective _ biyearly employee publication
project _ precise newsletter
OUR SERVICES
PRECISE DESIGN Precision time has an extensive selection of unique watches that summarize the history of our name. Many consumers know this time and time again from our vast selection waiting to be bought. But what happens behind the design of each piece? We take creative steps in making the final product and continually surprise all with our ending spectacular masterpieces. We show you our intimate process in creativity, innovation, and drive in this watch making business.
SERVICES OFFERED ‹ Watch Battery Testing ‹ Watch Battery Replacement ‹ Underwater Simulation ‹ Testing for Water Resistance ‹ Watch Gasket Revplacement ‹ Crystal Replacement ‹ Watch Band Sizing ‹ Watch Band Replacement ‹ Ultrasonic Watch Case & ‹ Band Cleaning ‹ Springbar & Cotterpin Replacement
WATCH REPAIRS ‹ High End Watch Handiling ‹ Stem and Crown Replacement ‹ Handle and Dial Aligning ‹ Movement Replacement
1|
‹ Specialty Part Orders
PACKAGED PLANS We love our relationship to be everlasting with our watch buyers. What more perfect way to keep that bond strong and assured with “Quality Assurance Packages” for a period of 5 years? Let us make sure that your watches shine with brilliance every time it catches an angled glare. You’ll be grinning with all that attention.
The masterpiece is complete. Precision
This step for us is crucial. We go
Time watchmakers always find it
through endless amounts of sketches,
fulfilling to gaze at the piece while
many of which are a play of the last.
the mind shuffles and traces the steps
But every small change done makes the
taken to create it. Though the journey
greatest difference. From placement,
has ended in adding or subtracting
to color, to finish, sketches give us an
components, we believe that the
environment to solidify anything and
buyer commences a new journey of
everything before it’s too late.
interaction. And we commence with a new creative specimen once more.
5 | Models
Just as strong and dedicated, time and
Our past creations serve as our newer
time again.
creations templates. We usually arrange three past examples, two of which are similar to the current design and one that is completely opposite, and compare and contrast the items. If we see that our current design leans toward being to similar or too different we make more changes. We try
2|
Inspiration
producing hybrids on rare occasions,
As refined as our pieces are and copied
but sometimes they just are the perfect
time after time, we strive to bring
fit for the job. The models serve to
something new to the table. Always.
enhance, not overshadow new models.
Inspiration comes to us every time we meet a new customer. Everyone
6 | Prototypes
customer. The bond between the
has a story. And everyone has an
The prototype reveals all. Any flaw
For questions about your
wearer and the message the watch
interpretation of that story. We make
evident is seen automatically by our
watch repair please contact the
gives to others is individually defined.
watches that attempt to summarize
trained technicians. Though design
location where you dropped
However, Precision Time asks
groups of coherent ideas into a visual,
is crucial in visual appeal, it affects
off your watch. If your watch
customers personally what they look
tangible product. Inspiration couldn’t
the mechanics of the device. If we see
has been sent to our watch
for in a watch. This includes what
find a greater treasure than the
that either the gears and mechanics
Unlimited Batteries
service center you may contact
features are essential and what should
humanistic approach towards creativity.
of the piece don’t fit or the design
Unlimited Gaskets
them directly.
be expected when it comes to making
We ask. They share. We do. They love.
of the watch doesn’t match for what
19
99
a purchase. From children who look
Unlimited Water Pressure Test Unlimited Watch & Case Band Cleanings
26
99
$
the engineering requires, we will try
Watch Service Center
to have watches that flash time with
3 | Concept
to salvage the design and modify the
9466 South 670 West
a push of a button to the business
Concepts follow inspiration. Our
mechanics. This decision operates on a
Sandy, UT 84070
professional who is meeting a deadline
main goal is to be innovative, but
case by case basis. Sometimes we find
1-800-463-6816
and has only seconds to glance at their
we must make watches that appeal
solutions that just weren’t expected
wsc@precisiontimeco.com
wrist to even the diver who must not
to a broad audience. After gathering
providing beautiful results.
lose themselves to time flying by, we
all our research, the concept is
Basic Plan Services PLUS:
PREMIUM
7 | Final Product
Words are now translated to a visual.
Every watch reaches out to a particular
$
BASIC
Audience
4 | Sketches
Warranty Repairs
Customer Service
think of the multiple settings a watch
established. Usually the names we title
Watchband Sizings
1-888-994-1010
may serve its maximum purpose. A
these projects are generic, as if they
*Only Available on New Watches
info@precisiontimeco.com
watch molds itself to entertain the
were expressing a person; energetic,
primary viewer. If it does this, we have
romantic, lovely, dainty, classic,
done our job successfully.
structured, etc.
PRECISION TIME NEWS
OCTOBER/NOVEMBER ISSUE | 3
CHOOSING GUIDE As much as we enjoy giving our consumers their options in product selection, the end result remains with the consumer. Having a vast selection for watches in terms of functionality, looks, innovation, and overall appeal can be an overwhelming experience for any individual client. Precision Time makes the question “which watch summarizes me” simple. We generate inclusive categories that apply to many, yet welcome a freedom to stand out based on your selection. After all, no matter how small the watch’s statement may be, it will make one. As one browses through our inventory, keep in mind, we’re here to make this an enjoyable experience.
27 WATCH TERMS Whether mechanical or electronic, watchmaking remains an exacting and highly complex science and art. There is a range of important industry words that may elude the average shopper. Taken directly from ProfessionalWatches.com, what follows is a glossary of 27 must know watch terms that are good to know when watch buying.
PRECISION TIME NEWS
CASUAL
FASHION
Look for casual features to keep
For watches with cutting edge
your mind at ease. Choose a
style, look for features like
ENERGETIC
watch with a comfortable band
unique case shapes, face colors,
If you are looking for a watch
and higher water resistance so
and band materials. You’re
that can meet the demands of
you don’t have to worry about
guaranteed to find these fea-
your active lifestyle, look to our
your watch when you’re reach-
tures if you look to established
sporting watches. G-Shock’s
ing in the cooler for a drink or
fashion brands, like Sottoma-
durable movement is fit for any
slipping in for a swim.
rino and Invicta.
and every vigorous adventure.
STYLES
??? 1
3
ATM | A measurement of pressure called an atmosphere. An
attire. A calf-skin leather band
purchasing a child’s first watch.
band and a black face are al-
and a black face perfectly
In making the transition from
ways safe. Many of our watches
match a black sweater and gray
digital to analog, kids can be
come in stainless steel, black,
dress pants. Some even feature
smart about time keeping.
or brown leather bands to
luxury touches like diamond
match any ensemble.
and gemstone bezels.
What do you expect from your watch?
either rotate clockwise, counterclockwise or both to assist in
or fail the watch movement. If the watch passes, it is called a
calculations.
6
CASEBACK | Bottom of the watch that lies against
7
CHRONOGRAPH
8
9
HOROLOGY | Science of time measurement, including
oscillators working with an integrated circuit, assuring up to 10
12
END OF ENERGY | The end of energy in a “mechanical” watch is indicated by the seconds hand, which
CHRONOMETER | A very precise watch that is tested
jumps every two, three or four seconds.
13
END OF LIFE
| The end of battery life in a “quartz”
ranges.
watch is indicated by the seconds hand, which jumps every two,
COMPLICATION | Any “function” added to a watch,
three or four seconds.
14
asthometer, pulsometer, calendar, moon phase indicator, split
with gaskets to seal the caseback, crystal and crown from water.
if the power reserve runs out.
second chronograph, power reserve indicator, or alarm.
Gaskets need to be checked every couple of years to maintain
10
C.O.S.C. (Controle Officiel Suisse des Chronometres) | They test watches for 15 days and nights at
in some watches as part of a complication. Rotating bezels
five different positions and temperature ranges. They either pass
17
the art of designing and constructing timepieces.
18
19
TELEMETER | Stopwatch or chronograph function with a scale that measures the distance of something from the wearer of
LIGNE | Traditional unit of measurement used to measure
the watch through the amount of time it takes sound to travel.
25
TRI-DATE CALENDAR | Complication that
LUMINOUS PAINT | Self-illuminating paint that
21
PVD (Physical Vapor Deposition) | Method of
functions at the touch of a button. An easily legible white numeric
coating thin watch cases by integrating titanium particles and
display appears on the inside surface of the crystal when any
then depositing gold for color (usually comes in black finish).
digital function is activated.
GUILLOCHE | Decoration found on the dials of highend watches.
times more accuracy than a conventional quartz watch.
24
ability to maintain its rate as the mainspring unwinds.
the diameter of watch movements.
water resistance.
15
ISOCHRONISM | Equal periods of time. A watch’s
20
GASKET | Most water-resistant watches are equipped
such as a minute repeater, countdown timer, stopwatch, altimeter,
the movement. These watches can be shaken or manually wound
holds the glass or crystal in place. A rotating ratchet bezel moves
SUPER ACCRUATE | A watch that is accurate to +/- 10 seconds per year. A technology that uses quartz crystal
the movement is transferred into mechanical energy that creates
BEZEL | The ring around the top of the crystal. Generally
measure split times.
23
the exact time.
dials to keep track of seconds, minutes and hours.
for 15 days and nights at five different positions and temperature
HACKING | A feature that stops the second hand when the stem is pulled out as far as it will go. This allows you to set
CROWN | Knob used to wind a mechanical watch and to set the time or calendar of a watch.
| Stopwatch function that uses sub
16
chronometer.
11
your skin.
movement is mechanical. A weight (the rotor) turns by the motion
5
attire. A stainless steel bracelet
How much money do you want to spend?
AUTO-MOVEMENT | Self-winding watch whose of your arm and winds the mainspring. The energy generated by
a watch that matches your
a memorable experience in
How do you feel about high-tech watches?
atmospheric measure is the amount of air pressure at sea level that
4
For a more formal look, choose
a watch that matches your
What will you use it for?
the dial.
a watch can withstand. (1ATM = 1BAR = 10m = 33.3ft).
PROFESSIONAL
For a more formal look, choose
style. Parents can make it
When will you be wearing it?
APERATURE | Small opening in the dial that displays APPLIQUE | Numerals or symbols cut out and stuck to
LUXURIOUS
Children have a say in their
ASK YOURSELF
certain information such as date, day, month or moon phase.
2
KIDDISH
22
provides month, day and date.
is put on the hands and markers to read the time in low light
26
situations.
27
WATERPROOF | No watch is 100% waterproof. WHITE ON | Analog watch that is able to display
RATTRAPANTE | Addition of a second hand to OCTOBER/NOVEMBER ISSUE | 5
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D es ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
project _precise newsletter
objective _ biyearly employee publication
pg| 18
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D e s ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
project _ ecolutions
objective _ quarterly catalog theme
8-15 _ BUT I’VE LEARNED
Design is always looking for innovation.
_ PROJECT
ECOLUTIONS /// Print Design _ Identity
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D es ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
project _ ecolutions
objective _ description
pg| 21
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Lo ts to Lea r n
selected projects _ A d r i a n A . Lo z a
project _ ecolutions
objective _ quarterly catalog theme
pg| 20
9-15 _ BUT I’VE LEARNED
A product should functions as good as those who decide to use it.
_ PROJECT
VETERANSCONNECT /// Web & Mobile Design _ Branding & Redesign
pg| 14
Lo ts to Lea r n
selected projects _ A d r i a n A . Lo z a
project _ name
R&R
R&R
R&R
R&R
R&R
R&R INITIATIVE INITIATIVE
MARKER MOVEMENT RANK
R&R INITIATIVE
R&R
INITIATIVE
R&R
objective _ description
R&R
R&R R&R
PINPOINT ORIGIN LO CAT I O N
SOURCE LEADER RANK
RESOURCES ORIGIN LO CAT I O N
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Lo ts to Lea r n
selected projects _ A d r i a n A . Lo z a
project _ name
objective _ description
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D e s ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
project _ trailshare
objective _ interactive wireframe design
10-15 C
_ BUT I’VE LEARNED
A
B
Ideas generate other ideas but focus on those with primary desired results. _ PROJECT
TRAILSHARE /// Interactive _ Wireframes & Mockups
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D es ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
project _ name
objective _ description
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D e s ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
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D es ign O bs e r v e r
selected projects _ a d r i a n a . l o z a
project _ audi model tt
objective _ partnering advertisments
11-15
_ BUT I’VE LEARNED
Go with the simpler idea. It has room for change.
_ PROJECT
AUDI MODEL TT /// Print Design _ Advertisments
pg| 3
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D es ign O bs e r v e r
selected projects _ a d r i a n a . l o z a
project _ audi model tt
objective _ partnering advertisments
It’s a beast of a car.
Pick Any Shade of Grey
Valentines Day, 2015 Quattro SUV
pg| 4
project _ audi model tt
0 - 60MPH 5.3s
TTS C O U P E
objective _ partnering advertisments
pg| 5
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D e s ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
project _ illustrations
objective _ texture and drawings
12-15 _ BUT I’VE LEARNED
Brainstorming leads to more. Finalize your objectives. _ PROJECT
ILLUSTRATIONS /// Design _ Drawings & Posters
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D es ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
project _ illustrations
objective _ texture and drawings
pg| 26
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D e s ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
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D e s ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
project _ tender wings
objective _ restauraunt branding
13-15 _ BUT I’VE LEARNED
Sometimes clichés are just what's needed.
_ PROJECT
TENDER WINGS /// Print Design _ Packaging Design
pg| 28
D es ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
objective _ restauraunt branding
project _ tender wings
pg| 29
Enjoy. Gift Card
Front Fan Face
Gift Card Envelope
Enjoy. Gift Card
Back Fan Face
Gift Card Insert
Digital Prepress Corporate Identity Project | Adrian A. Loza
pg| 29
pg| 30
D e s ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
project _ calendar
objective _ year calendar publication
14-15 _ BUT I’VE LEARNED
Don't rely on a "pretty face". Design with smarts, character and motive too.
_ PROJECT
WORLD CULTURE CALENDAR /// Print Design _ Calendar
pg| 30
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D es ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
objective _ year calendar publication
project _ calendar
“We wander for distraction, but we travel for fulfillment.” Hilaire
S
T R AV E L .
M
T
W
Th
F
Belloc
S
1
2
3
4
5
6
7
8
9
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18
19
20
21
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26
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SYMBOLS .......... Birthday
29
30
31
.......... Deadline .......... Event .......... Other
Break Routines
.......... School Related
pg| 31
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D es ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
project _ calendar
J A PA N Fact: Noodles are slurped loudly when eaten. It symbolizes the food is delicious, but the
DECEMBER
“The World is a book, and those who do not travel read only a page.” St.
S
M
T
W
Th
F
slurping also serves to cool them down. Coordinates: 36 00 N, 138 00 E Languages: Japanese
Augustine
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
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SYMBOLS .......... Birthday
26
27
28
29
.......... Deadline .......... Event .......... Other .......... School Related
objective _ year calendar publication
pg| 32
pg| 33
D e s ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
project _ logo designs
objective _ creat
15-15 _ BUT I’VE LEARNED
A symbol only represents a company's reputation. Refresh when needed. _ PROJECT
LOGOS /// Print Design _ Emblems and Symbols
pg| 33
pg| 34
D es ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
Mexitalia
project _ logo designs
objective _ create company symbols
pg| 34
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D e s ign O bs e r v e r
selected projects _ A d r i a n A . L o z a
pg| 35