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QUIGLEY REALTY GROUP Atlanta Fine Homes Sotheby s Interna!onal Realty
The Quigley Realty Group represents both buyers and sellers and their specialty is small or large land parcels... to cottages to castles in metro Atlanta. The group has a keen eye for detail, incredible market knowledge and a strong dedication to extraordinary service. Kay, a native Atlantan, has more than 30 years of success stories in sales and marketing. Beginning with sales manager at Delta Air Lines to owner of an upscale ladies clothing store on to her current position as Associate Broker for Quigley Realty Group at Atlanta Fine Homes Sotheby's International Realty. Kay's experience, knowledge of the market, contract expertise, professionalism and her 7+ years of helping buyers and sellers with their real estate transactions have proven to be very successful as she has consistently ranked as a top producer by the Atlanta Board of REALTORS® Multi-Million Dollar Sales Club. Lisa is originally from Troy, South Carolina, and has been an Atlanta resident for 31 years. Lisa brings to the Quigley Realty Group at Atlanta Fine Homes Sotheby's International Realty more than 30 years of expertise in marketing, sales execution and contract negotiation. Prior to real estate, Lisa was an advertising executive for Southern Seasons Magazine. Adrian is originally from Carrollton, Georgia, and has enjoyed calling Intown Atlanta her home for the past four years. Adrian's parents have been REALTORS® for many years so Adrian's real estate career started early in life. While having over 10 years of experience in sales and marketing, Quigley Realty Group has been honored to have Adrian serve on the team in various sales, marketing and administration roles for the past five years. Adrian started her transition working with buyers and sellers full time approximately two years ago and has experienced outstanding results. Adrian has gained a wealth of contract knowledge, particularly with multiple offer situations.
Mobile: Office: Email: Website: Address: Kay Quigley Associate Broker Quigley Realty Group
Office Loca0on:
404.933.6637 404.237.5000 KayQuigley@AtlantaFineHomes.com www.KayQuigley.com 3290 Northside Parkway, Suite 200 Atlanta, GA 30327 Buckhead
Sales and Marke ng * More than 80 million in gross sales, since 2006 * Consistently marke0ng an inventory exceeding $20,000,000 * Over 30 years of experience in sales and marke0ng * Owner of high-end ladies retail store- 7 years * General Manager of high-end ladies retail store- 2 years * Adver0sing, Marke0ng and Management- Delta Air Lines- 18 years Community Involvement * Execu0ve Board Member- Atlanta Humane Society * Development Commi=ee- Atlanta History Center * Co-Chair, Swan House Ball 2009- Atlanta History Center * Past President, Members Guild- Atlanta History Center * Execu0ve Board Member- Buckhead Rotary * Co-chair, Buckhead Rotary Ball 2010 and 2011 * Board of Trustees - Shepherd Center * Advisory Board- Shepherd Center * Member- Shepherd Center Auxiliary * Chairman, Legendary Ball- Shepherd Center 2012 Cer fica ons *Associate Broker * Luxury Marke0ng Specialist * Reloca0on Specialist * Member of the Atlanta Board of Realtors * Life0me Member of the Atlanta Board of Realtors Million Dollar Club References * Provided upon request
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S O T H E B Y S
HERITAGE Embracing the Tradition, Character and Equity of the Sotheby s Brand Name.
A R T FU L LY UNITING E X T R AO R D I N A RY
HOMES LIVES WITH E X T R AO R D I N A RY
Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales. Where the utmost quality is considered intrinsic.
WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.
GLOBA L M E DI A I N T E L L I G E N T LY S H O W C A S I N G P R O P E RT Y
The Sotheby s International Realty® brand s global media plan is designed to deliver more than 1 billion media impressions, solidifying our brand as the voice of luxury real estate. Our plan includes impactful, exclusive and ½VWX XS QEVOIX TEVXRIVWLMTW [MXL ER MRGVIEWIH WXVEXIKMG JSGYW SR QSFMPI ERH IHMXSVMEP GSRXIRX [MXL WSQI SJ XLI most preeminent media reaching all corners of the globe. Our goal is to present the properties represented by SYV [SVPH[MHI RIX[SVO XS E FVSEH EYHMIRGI SJ TSXIRXMEP FY]IVW [LS ZEPYI ERH WIIO XLI YRMUYI
1 billion media impressions
IMAGINE
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The New York Times Unrivaled access to a global audience Since 1851, The New York Times has been dedicated XS TVSZMHMRK I\GITXMSREP HITXL SJ UYEPMX] RI[W and information surrounding the most important issues on a local, national and global level. Having [SR QSVI 4YPMX^IV 4VM^IW XLER ER] SXLIV TETIV XLI Times LEW GSRWMWXIRXP] WIX XLI FEV XLEX PIEHMRK RI[W FVERHW EWTMVI XS ;MXL R]XMQIW GSQ RS[ WIVZMRK 700 million pages per month, they have successfully applied the same expectations and meticulous WXERHEVHW XS XLI HMKMXEP [SVPH XLEX XLI] GSRXMRYI XS HS MR TVMRX 3YV FVERH [MPP FPIRH I\GPYWMZMX] HSQMRERGI ERH RI[ XVEMP FPE^MRK XIGLRSPSK] [MXL a strategic focus on mobile to reach The New York TimesÂ&#x2019; global audience. Distribution: ;SVPH[MHI Page views per month: 474,000,000 Unique monthly visits: 28,400,000 Average number of pages per visitor: 17 Median household income: $102,205 Male skew: 51% Female skew: 49% Median age: 55
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Mobile Carousel Unit
Mobile Impact Unit
Featuring the extraordinary properties VITVIWIRXIH F] SYV RIX[SVO The New York Times [MPP MQQIVWI YWIVW MR ER advertising execution native to the mobile experience, using a mixed variety of animations, illustrations, photography and text. Users tap through a series of pages to advance the story. This custom mobile platform provides us [MXL XLI STTSVXYRMX] XS KEMR EGGIWW XS XLI KVS[MRK GSQQYRMX] SJ The New York Times readership that consumes content via their mobile device.
With more consumers digesting content via their mobile device than ever before, a consistent and robust mobile presence greatly enhances the exposure of our brand, ultimately driving more leads to sir.com and the properties represented by our RIX[SVO The SothebyÂ&#x2019;s International Realty brand reaches The New York Times mobile audiences via rotating creative banners. Over QIHME MQTVIWWMSRW [MPP be delivered on m.nytimes.com.
Mobile Screenscape With a strategic focus on accessing the mobile consumer, our brand EPWS YXMPM^IW The New York Times innovative Rising Star unit native to the mobile platform to create engaging advertising I\TIVMIRGIW SR 1SFMPI ;IF ERH YRMUYIP] IRKEKI VIEHIVW [MXL XLI properties represented F] SYV RIX[SVO
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The Wall Street Journal Across print & digital, The Wall Street Journal delivers to the global business elite 3YV TEVXRIVWLMT [MXL The Wall Street Journal EPPS[W the Sotheby s International Realty brand to reach the global business elite and position the properties VITVIWIRXIH F] SYV RIX[SVO MR YRMUYI ERH I\GPYWMZI TSWMXMSRW 4YFPMWLIH F] (S[ .SRIW SRI SJ XLI [SVPH´W PEVKIWX RI[W KEXLIVMRK STIVEXMSRW [MXL RIEVP] journalists in more than 80 bureaus, The Wall Street .SYVREP RS[ WTERW IHMXMSRW MR RMRI PERKYEKIW IRKEKMRK VIEHIVW EGVSWW RI[WTETIVW [IFWMXIW QEKE^MRIW WSGMEP QIHME ERH ZMHIS 8LI .SYVREP LSPHW 4YPMX^IV 4VM^IW JSV SYXWXERHMRK NSYVREPMWQ ERH LEW E global readership of 3.6 million. Distribution: ;SVPH[MHI Page views per month: 203,000,000 Unique monthly visits: 37,300,000 Average number of pages per visitor: 7 Median household income: $84,167 Male skew: 65.8% Female skew: 34.2% Median age: 49.3
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Mansion Global
1ERWMSR +PSFEP [MPP FI E WXERHEPSRI PY\YV] VIEP IWXEXI [IFWMXI ERH QSFMPI LERHWIX ETT XLEX GSRRIGXW [IEPXL] KPSFEP FY]IVW [MXL I\XVESVHMREV] TVSTIVXMIW With original & curated real estate content from EGVSWW 2I[W 'SVTSVEXMSR 1ERWMSR +PSFEP [MPP TVSZMHI MRWMKLXJYP QEVOIX HEXE MR HITXL EREP]WMW ERH VIPIZERX RI[W째EPP XS IQTS[IV XLI PY\YV] FY]IV XS QEOI MRXIPPMKIRX TYVGLEWI HIGMWMSRW
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Financial Times The International Business Authority The Financial Times created a custom content series exclusively for Sotheby s International Realty themed, Distinctive Living. This integrated partnership MRGVIEWIW E[EVIRIWW F] I\GMXMRK SYV YPXVE LMKL RIX [SVXL EYHMIRGI [MXL SVMKMREP VITSVXMRK JSGYWIH around Sotheby s International Realty´W OI] QEVOIXW ERH IRKEKMRK XLIQ MR E LMKL MQTEGX RI[ JSVQEX Distribution: ;SVPH[MHI Page views per month: 76,531,999 Unique monthly visits: 11,694,372 Average number of pages per visitor: 6.54 Median household income: $250,811 Male skew: 82% Female skew: 17% Median age: 46
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Architectural Digest The international design authority and global destination for the best in architecture In print since 1920, Architectural Digest is home to a discerning audience of architects, interior designers ERH EJ¾YIRX HIWMKR IRXLYWMEWXW 8LVSYKL TVMRX ERH digital editions, architecturaldigest.com, social media and signature events, Architectural Digest provides ER I\GPYWMZI ZMI[ MRXS XLI [SVPH´W QSWX FIEYXMJYP LSQIW MRWTMVMRK MXW QMPPMSRW SJ MR¾YIRXMEP VIEHIVW XS redesign and refresh their lives. Distribution: ;SVPH[MHI Page views per month: 12,900,000 Unique monthly visits: 848,053 Average number of pages per visitor: 13.1 Median household income: $106,796 Male skew: 48% Female skew: 52% Median age: 50
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Bloomberg Reaching the right audience As todayÂ&#x2019;s business leaders turn to the SothebyÂ&#x2019;s International Realty brand as the voice of luxury real estate, they also turn to Bloomberg for unparalleled KPSFEP FYWMRIWW RI[W QM\IH [MXL GYPXYVEP TYVWYMXW to enrich their professional and personal lives. BloombergÂ&#x2019;s readership connects our brand [MXL LMKL RIX [SVXL MRHMZMHYEPW [MXL SJ XLIMV audience coming from outside the United States. &PSSQFIVK 1IHME GSZIVW XLI FYWMRIWW [SVPH PMOI RS SXLIV [MXL QSVI XLER QYPXMQIHME TVSJIWWMSREPW MR GSYRXVMIW ÂŻ XLI PEVKIWX VITSVXMRK RIX[SVO MR XLI [SVPH ÂŻ TVSZMHMRK YRVMZEPIH FYWMRIWW RI[W GSZIVEKI ERH HIIT IRKEKIQIRX Distribution: ;SVPH[MHI Page views per month: 374,000,000 Unique monthly visits: 25,000,000 Median household income: $163,975 Male skew: 76% Female skew: 24% Median age: 48
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Dwell Leading the conversation as the modern design icon As the leading voice for modern design, EVGLMXIGXYVI ERH MRXIVMSVW ([IPP GSQ VIEGLIW ER EJžYIRX WSTLMWXMGEXIH ERH HIWMKR WEZZ] EYHMIRGI 6IEGLMRK SZIV 11 QSRXLP] YWIVW ([IPP LEW been a modern design icon for the past 15 years. %W ([IPP´W I\GPYWMZI VIEP IWXEXI TEVXRIV XLI SothebyÂ&#x2019;s International Realty FVERH [MPP PIZIVEKI ([IPP´W HIHMGEXIH EYHMIRGI SJ EVGLMXIGXW VIKMWXIVIH HIWMKRIVW ERH LSQI HIWMKR IRXLYWMEWXW XS YRMUYIP] WLS[GEWI XLI QSHIVR TVSTIVXMIW VITVIWIRXIH F] SYV RIX[SVO ([IPP EPWS SJJIVW LMKL MQTEGX VMGL media units running throughout the site, highlighting the most coveted SothebyÂ&#x2019;s International Realty properties for sale, globally. Distribution: ;SVPH[MHI Page views per month: 11,000,000 Unique monthly visits: 2,000,000 Average number of pages per visitor: 3.8 Median household income: $82,250 Male skew: 54% Female skew: 46% Median age: 37.5
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PROPE RT Y DI S T R I BU T ION WORLDWIDE MARKETING EXPOSURE
by PropGoLuxury: * Powered Hong Kong Tatler, lp-luxuryproperties.com, lpdibiao.com Note: Certain partners have price minimums and/or regional restrictions, see pages 6-7 for details. Available March 2015 Available April 2015
Cover property located in: Saint James, Barbados
Strategic placement and unique positioning of your home s best features are critical in securing the right audience to not only preview your home online, but to take the next step in their home search. To increase exposure for your home and ultimately uncover the right buyer, the Sotheby¹s International Realty® brand has partnered with and distributes properties XS XLI QSWX WMKRM½GERX QIHME GSQTERMIW ERH real estate-focused websites in the world. To measure results, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. The properties are viewed an astounding 140,000,000 times across all of our partner sites annually.
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Property Distribution Partners YAHOO! REAL ESTATE Zillow now powers Yahoo! Real Estate one of the nation s top VIEP IWXEXI GPEWWM½IH [IFWMXIW JSV GSRWYQIV XVEJ½G HVMZMRK QMPPMSRW of visits. HOME FINDER ;MXL SZIV ZMWMXW TIV QSRXL LSQI½RHIV GSQ TVSZMHIW E full snapshot of the local market to home buyers and sellers, while delivering online advertising solutions to agents and brokers with powerful results. HOMES.COM Search over 3 million homes for sale or rent on Homes.com including new homes, apartments for rent, homes for rent, condos, townhouses and more. Homes.com provides a wealth of VIEP IWXEXI MRJSVQEXMSR XS LIPT ]SY PIEVR QSVI EFSYX ½RHMRK XLI perfect home. ZILLOW.COM Zillow is a home and real estate marketplace dedicated to helping homeowners, home buyers, sellers, renters, real estate agents, QSVXKEKI TVSJIWWMSREPW PERHPSVHW ERH TVSTIVX] QEREKIVW ½RH ERH share vital information about homes, real estate, mortgages and home improvement. TRULIA.COM Trulia is a residential real estate search engine that helps consumers search for homes for sale, trends, neighborhood insights and other real estate information directly from hundreds of thousands of real estate broker websites. 4
THE WALL STREET JOURNAL DIGITAL NETWORK The Wall Street Journal Digital Network receives 25 million monthly visitors to the U.S. edition, 3.1 million monthly visitors to Europe and 4.8 million to Asia. All three editions have dedicaed real estate channels with focused editorial relevant to location. NEWYORKTIMES.COM | INYT.COM The New York Times receives over 30 million unique visitors each month and 1.27 million of those visitors worldwide go to the NYTimes.com/realestate section every month. International New York Times, INYT.com, is the global edition of The New York Times and includes the Great Homes and Destinations real estate section, providing a global property search tool, featured lifestyle as well as destination content and articles that discuss great places to live worldwide. MANSION GLOBAL To serve a global audience, the Wall Street Journal s weekly luxury real estate section, Mansion, appears as a standalone section in the Journal every Friday in the U.S., with select content appearing each week in the Journal s Europe and Asia editions. Relevant content is also presented across WSJ.com s Chinese, Japanese and German-language editions. Along with additional features and coverage on WSJ.com, all Mansion content is available via the Journal s universal app for iPhone and iPad.
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PROPGOLUXURY PropGOLuxury.com was created to JYP½PP XLI LMKL HIQERH SJ SYV EJ¾YIRX Chinese consumer base requesting exclusive properties from around the world. China represents the world s largest and fastest growing population, with more new millionaires being created than at any time in history. PropGOLuxury.com is the largest and fastest growing property portal in the 'LMRE ERH %WME 4EGM½G VIKMSR Property must be $1,000,000 USD or greater.
LUXURY PROPERTIES With primary circulation in Asia, LP Magazine, lp-luxuryproperties. com, features upscale articles [VMXXIR MR FSXL )RKPMWL ERH WMQTPM½IH Chinese. LP Magazine targets elite, high-net worth individuals looking for outstanding properties located in Asia, Europe, Australia and the Middle East. LP Magazine delivers rich lifestyle editorial focusing on the latest luxury product trends, as well as real estate market analysis and investment tips. Each issue features a Property Finder, pointing readers to some of the world s most impressive real estate on the market today. Property must be $1,000,000 USD or greater.
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HONG KONG TATLER A premiere luxury lifestyle resource since 1977, the Asia Tatler Franchise consists of 14 focused print editions and a growing online and mobile TVIWIRGI XLEX GSRXMRYIW XS HI½RI the role of luxury amongst the social elite. Our brand is the EXCLUSIVE online real estate channel partner for hongkongtatler.com, driving more than 24M media impressions. This unique collaboration provides an ideal platform to showcase our premier properties, participate in regional product launches and offer Hong Kong Tatler s audience our specialty market expertise. Property must be $1,000,000 USD or greater.
LUXURY ESTATES The Italian hosted site, LuxuryEstate.com, TVSZMHIW XLI IEWMIWX ERH QSWX IJ½GMIRX way to search for exceptional properties around the world. LuxuryEstate.com will open the doors to the most enchanting properties in the world: luxury homes, prestigious estates, classic residences, unique castles and country homes in Brazil, France, Germany, Italy, Monaco, Russia, Spain and the United Kingdom.
HOUSE24 House24 is Italy s leading property magazine and specializes in the sale of exclusive villas, stately castles, great estates and luxury properties all across Italy. The magazine s website, www.house24.ilsole24ore.com, which MW IHMXIH F] -XEP]´W PIEHMRK ½RERGMEP newspaper, IlSole24Ore ensures broad exposure to discerning potential buyers with the means to pursue their dreams.
JAMESEDITION .EQIWIHMXMSR MW XLI [SVPH´W ½VWX marketplace to span across product categories and offer high-end items from dealers across the world. Their cuttingIHKI XIGLRSPSK] PIXW GSRWYQIVW ½RH ERH compare listings from submariners to luxury real estate. The site reaches more than 500,000 potential buyers from 113 countries each month. Property must be 500,000 EUR or greater.
DWELL Dwell MW XLI ½VWX ERH SRP] QEKE^MRI XS I\TPSVI FSXL XLI interiors and the exteriors of modern home design in a stylish, yet accessible way. With focus on a new modernistic approach to home design, Dwell offers a unique positioning on identity, creativity and harmony. Through it s 3.5 million consumers across print, digital and live events, Dwell editors will highlight the Sotheby s International Realty brand and luxury properties via custom content. HOMEADVERTS.COM Homeadverts is a multilingual home listing service offering SRP] XLI ½RIWX WIPIGXMSR SJ VIEP IWXEXI JVSQ EVSYRH XLI world. Currently available in 8 different languages and on 24 unique social networks, Homeadverts offers you global exposure in over 160 countries, acting as your hub to the world s most important markets. REAL-BUZZ.COM Real-buzz.com® is one of the largest real estate databases of homes for sale in each buyer s preferred language. Find homes for sale and other real estate listings, realtors and other real estate professionals, mortgage rates and information on buying a home, real estate blogs, real estate discussions, advice and more. FINANCIAL TIMES The Financial Times, one of the world s leading business news organizations, is recognized internationally for its authority, integrity and accuracy. With over 5 million VIKMWXIVIH YWIVW *8 GSQ VIEGLIW XLI YPXVE EJ¾YIRX MRXIVRIX user with an average personal income of $227,000; which is unparalleled by any other daily business editorial.
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Cascading Websites
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Your property may also be found on our network of interconnected, locally focused and globally aware SothebyÂ&#x2019;s International Realty network membersÂ&#x2019; websites.
ON L I N E M A R K E T I NG TA R G E T I N G R E A L E S TAT E I N T E N D E R S G L O B A L LY
Your home s online exposure begins with sir.com and cascades to our worldwide network of local websites and SR XS SYV KPSFEP QIHME TEVXRIV´W WMXIW 8LI FIRI½X SJ SYV strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe, no matter if you click, tap or swipe to experience the unique.
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SEARCH ENGINE MARKETING It s not about being online, it s about being found online.
Targeting Real Estate Intenders Globally 90% of home buyers begin their search for their homes online, so itÂ&#x2019;s essential that the SothebyÂ&#x2019;s International Realty brandÂ&#x2019;s presence on search engines is strong.
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Through our evolving strategies, we continue to drive the most relevant home buyers to sir.com to maximize the potential for your home to be found quickly on the web.
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When you perform a search on a search engine, the results are a combination of organic or natural results based on information the search engine sees on a website, and sponsored results, or paid ads. Our strategy includes both.
Proven results since 2012: 16 million visits from search engines Over 800 million paid search impressions Thousands of relevant leads: 235,000 from natural searches 65,000 from paid search engine placements 7
The Sotheby s International Realty brand channel, youtube.com/ SothebysRealty, strives to be the industry-leading video experience, highlighting the highest-quality videos from locations around the world. Sotheby s International Realty YouTube brand channel stats: 6,000,000+ million views 16,000+ subscribers 1,600 property and destination videos and counting 25,000 minutes of video watched every day (over 17 days worth) Over 65,000 Likes, shares, comments and favorites
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Harnessing the power of social media in the marketing of your home.
83,000 Social Connections In 160+ Countries
Facebook Largest social network worldwide with 1.1 Billion+ users. The social network for connecting friends, family and friends-of-friends. Google+ Essential for optimizing organic search results (SEO). LinkedIn The business social network used for professional networking and strengthening the brand s positioning as the voice of luxury real estate. Instagram 300 million monthly active users with more than 20 billion photos shared using hashtags and optimizing images increases engagement. Twitter Broadcasting short messages Tweets to Followers and acquaintances around common topics through the use of #hashtags. YouTube The top video research destination for home shoppers. Pinterest Fastest growing website ever faster than Google and Facebook. (IWMVEFPI VIEP IWXEXI HIQSKVETLMG GSQTVMWIH SJ EJ¾YIRX [SQIR MRXIVIWXIH in home décor, interior design and architecture.
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OUR STATS: 51.1 Million social impressions worldwide. 400,000 visits to sothebysrealty.com via social referrers. Thousands of properties showcased. Extraordinary Property of the Day features one property from sothebysrealty.com on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day.
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Extraordinary Living Blog Timely and relevant, the Sotheby s International Realty Extraordinary Living blog provides inside access to some of the world s most unique homes and covers a myriad of topics including Art, Architecture, Lifestyle and Market Trends. Some of our most popular articles include:
Accessing the Global Real Estate Buyer 10 Most Admired Properties
facebook.com/sothebysrealty
@sothebysrealty
google.com/+sothebysrealty
pinterest.com/sothebysrealty
The Lure of Buying a Private Island 7MKRM½GERX 0Y\YV] ,SQI 7EPIW linkedin.com/company/sothebys-international-realty
youtube.com/sothebysrealty
sothebysrealty.com/blog
instagram.com/sothebysrealty
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SIR Mobile is a luxury real estate mobile app that works anywhere and searches globally in 56 countries. Those who seek the unique when on the road can search using SIR Mobile on Android, Apple or Blackberry and connect with our global real estate experts around the world. Locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf courses, resorts and more. Features of SIR Mobile 1. GPS Search: Find the closest homes to wherever you are with the ability to search globally in 56 countries. 2. Map Draw Tool: Draw your own custom search. 3. Driving directions to the homes that interest you.
To get SIR Mobile Text SIR to 87778 Search for SIR in the app stores
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At the foundation of the SothebyÂ&#x2019;s International Realty brand is our focus on lifestyle. With a more visual search experience, consumers are able to explore varied lifestyles and associated properties from Farm & Ranch, to Waterfront, Ski, Historic and Golf.
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sir.com NEXT seamlessly works on any mobile device and allows our network members to uniquely showcase extraordinary homes around the world anytime, anywhere and in any language.
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D I G I T A L
M A R K E T I N G
SOTHEBYSREALTY.COM In an ever-increasing global marketplace, SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website.
T H E
M A R K E T I N G
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PROPERTY YOUR HOME I S UNI QUE .
M ar ke t ing a lis t ing su c h a s t his t a ke s a n e xc lu si ve se t of s k ill s a s we ll a s a n int e gr at e d m ar ke t ing p l a n .
O ur e xc lu si ve g lo b a l m ar ke t ing p ar t ne r s hi ps are d e sig ne d t o cre at e m a x imu m e x p osure for your pro p e r t y.
A ll t he re source s t h at are av ail a b le t o me a nd my f ir m are u t ilize d t o pre se n t your ho me in a n
EXTRAORDINARY a nd
TARGETED MANNER.
MARKETING PLAN OVERVIEW FOR 90 DAYS 2500 Peachtree Road, 701S Atlanta, Georgia 30305 __________________________________________________________________ Listing Your Property x
x x x x x x x
Property listed with First Multiple Listing Service (FMLS) servicing over 42,000 Metro Atlanta Agents Property listed with Georgia Multiple Listing Service (GaMLS) servicing over 45,000 Georgia agents Professionally designed printed brochure with property highlights and area map Digital brochure with property highlights sent via eblast to local agents Sellers Disclosure Statement posted online Capitalize on location Capitalize on building amenities Marketing verbiage to be utilized with all photography images, printed and online
Advertising Your Property Locally and Around the World Locally x Introduction postcard distributed to sphere of influence and radius of building: Atlanta History Center, Shepherd Center, Rotary Club of Buckhead, Atlanta Humane Society, Fernbank Museum x Featured on the custom, GPS-enabled Atlanta Fine Homes SIR mobile application x Presented on AtlantaFineHomes.com with a narrated virtual tour in five languages, currency conversion and total site translation into 18 languages for the global consumer x Showcased on Atlanta Fine Homes Sotheby’s International Realty’s social media sites, including Facebook, Twitter, YouTube, Pinterest and LinkedIn x Displayed as a featured home of the day blog post for distribution on blog.atlantafinehomes.com and Facebook x Realtor caravans scheduled for February 10, March 10, and April 7 x Advertising scheduled in Northside Neighbor for February, featured home on blog for March, Northside Neighbor in April and Atlanta InTown for May
Globally x
x x
Market listing to the most significant companies and real estate-focused websites in the world, generating more than 700 million impressions each year including SothebysRealty.com WSJ.com, NYT.com, Homes.com, Trulia.com, LuxuryRealEstate.com, Zillow.com and many more 2015 Sotheby’s Marketing Plan, print and online version, to be emailed separately
Showings and Feedback x x x x x x
Networking with agent population Daily updates of pertinent market changes as they occur Detailed feedback on every showing Analyze market acceptance after 30 days Shown by appointment only Selling gateway to be established showing all activity in specified price range. Updates will be sent weekly.
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Market
STATS BUCKHEAD Ð TOTAL SALES GROWTH (IN UNITS) (All Property Types; All Price Points) Atlanta Fine Homes Sotheby's International Realty
5.3%
Harry Norman, REALTORS¨ Beacham & Company, REALTORS¨
6.0% 5.0%
Berkshire Hathaway HomeServices Georgia Properties
3.8%
4.0%
3.3%
Dorsey Alston, REALTORS¨
2.6%
3.0% 2.0% 1.0% 0.0% -1.0% -2.0% -3.0% -4.0% *Source: TrendGraphix, Top Five Firms; January 2015 Total Sales Growth (In Units), July 1, 2014 Ð December 31, 2014 vs. July 1, 2013 Ð December 31, 2013, for FMLS Area 21; All Property Types; All Price Points
-3.5%
Market
STATS
BUCKHEAD Ð TOTAL MARKET SHARE GROWTH (IN UNITS) (All Property Types; All Price Points) Atlanta Fine Homes Sotheby's International Realty
3.0%
Beacham & Company, REALTORS¨
2.3%
Harry Norman, REALTORS¨
3.0%
1.1%
2.0%
Berkshire Hathaway HomeServices Georgia Properties Dorsey Alston, REALTORS¨
0.0%
1.0% 0.0% -1.0% -2.0% -3.0% -4.0% -5.0% -6.0% -7.0% *Source: TrendGraphix, Top Five Firms; January 2015 Total Market Share Growth (In Units), July 1, 2014 Ð December 31, 2014 vs. July 1, 2013 Ð December 31, 2013, for FMLS Area 21; All Property Types; All Price Points
-6.3%
Market
STATS
BUCKHEAD Ð PRODUCTIVE AGENT PRODUCTIVITY GROWTH (IN UNITS) (All Property Types; All Price Points) 5.0%
5.0%
0.0%
-5.0%
-4.3%
-4.5%
Atlanta Fine Homes Sotheby's International Realty
-10.0%
Dorsey Alston, REALTORS¨
-9.1%
Beacham & Company, REALTORS¨ Harry Norman, REALTORS¨
-15.0%
Berkshire Hathaway HomeServices Georgia Properties
-17.6% -20.0% *Source: TrendGraphix, Top Five Firms; January 2015 Productive Agent Productivity Growth (In Units), July 1, 2014 Ð December 31, 2014 vs. July 1, 2013 Ð December 31, 2013, for FMLS Area 21; All Property Types; All Price Points
Market
STATS BUCKHEAD Ð TOTAL SALES GROWTH (PENDING) (All Property Types; All Price Points)
29.0% 30.0%
Atlanta Fine Homes Sotheby's International Realty Harry Norman, REALTORS¨
25.0%
Beacham & Company, REALTORS¨
17.2%
Keller Williams Realty - Peachtree Road Dorsey Alston, REALTORS¨
20.0%
15.0%
10.6%
9.8%
10.0%
5.0%
0.0%
-5.0% *Source: TrendGraphix, Top Five OfÞces; January 2015 Total Sales Growth (Pending), 2014 vs. 2013, for FMLS Area 21; All Property Types; All Price Points
-0.4%