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Women in Agriculture Conference Roars with Laughter
(Sarah Reed/Democrat-News)
Story by Ashton Clark Staff Writer
The Martin Community Center, in Marshall, was roaring with laughter Friday, March 13, as participants gathered for the 12th annual Women in Agriculture Conference. Rustic decor was draped in leaves and moss, guiding guests through a jungle-like setting. While jungles aren’t often linked with the image of U.S. agriculture, the theme was a fitting one in terms of business.
Vendors representing organizations from banks, to conservation planning and even made-in-Missouri products were on hand to answer questions and meet with participants throughout the day. But hundreds of women — and even men — who attended from across the state came together for seminars led by four guest speakers. The seminar, which was often interactive,
provided valuable information for both agriculture and everyday living through guest speakers Jolene Brown, Dr. Jason Sexten, Curt McDaniel and Jared Singer.
Continued on page 4 >>
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It’s a Jungle Out There: Jolene Brown Starting off the conference was Master of Ceremonies Renne Fordyce, who quarterbacked in introducing keynote speaker Jolene Brown. As a female who plays a prominent role in agriculture, Brown drew on her personal experiences in the industry, explaining various ways to educate others on agriculture and how to deal with the consumers. She identified the consumer as that which drives agriculture. Without the demand, the supply will be adversely high. Brown accounted for the highest influencer of modern society — technology. Consumers have kept up advancements in technology, whether it be book work,
Contributed image
During her presentation, Jolene Brown said not to be concerned with that which you cannot control or change, simply embrace it. “If you want to enjoy your journey, associate yourself with those who enjoy theirs,” she said.
filing taxes, banking or recording keeping. “Drones are a technology advancement that is making an impact on agriculture,” Brown said. “I was in New Mexico and one of the large herders down there uses a large drone to monitor heard health. It can tell the temperature of every cow it flies over.” She then emphasized the fact that one cannot hide from technology. “If you and I do what we have always done, we will be out of business, because the pace has changed and so have the people,” she explained. Brown noted education is essential to the success of agriculture, as those who may not understand the process influence whether or not agriculture can be continued. She emphasized the fact that although agriculture touches everyone’s life, many are unaware of how much it influences them. She said spreading the word is essential to sustaining the industry, as consumers begin to understand agriculture, they begin to appreciate it. Representing agriculture in a positive light is key. Brown encouraged those who are farmers or connected to the industry to speak up and speak out about what they do. When asked what she does for a living, Brown states: “I am in the consumer service and products industry.” And then when asked what she produces, she replies: “The food for your family, the clothes on your back, and the fuel for your car. I am an American farmer.” The crowd roared with appreciation and excitement, as Brown inspired them to embrace their lifestyle, be proud of what they do and engage the community. “People like doing business with people who like doing what they do,” Brown stated in regard to connecting with consumers.
Promoting Agriculture 1 Conversation at a Time: Dr. Justin Sexten Sarah Reed/Democrat-News
Jolene Brown is the author of “Sometimes You Need More Than a 2x4!” and recipient of the Certified Speaking Professional.
Although Dr. Sexten generally speaks to a crowd of ranchers of beef nutrition, he spoke at the Women in Agriculture Conference about ways to educate the public and promote agriculture. He began by explaining his immediate influence on his three daughters, each of whom are
award-winning producers in poultry or beef. Sexten explained educating and influencing the public can take place anywhere, with anyone. He himself promotes at his children’s sporting event. Starting the conversation may be a hard barrier to break in several situations, but Sexten explained there is always a way. He personally has individuals come up to him asking about his children and their involvement, which Sexten often uses as an icebreaker. Like Brown, Sexten said it is important to embrace technology — not only for use in one‘s business but also as a conversation builder. Smartphones are held by the average individual, and Sexten said that if prompted with a question, the individual may look up the answer. It gives the agriculture enthusiasts a shot to elaborate on the subject. Incorporating agriculture into everyday conversations is essential. It’s a direct way to influence those closest to you. Sexton noted that although there is a bigger picture when it comes technology and agriculture, that is not the only method to adopt when educating others. “The challenge for most of us is that this is not how we change the people that we want to influence, because the people that you want to influence are your friends and family members,” Sexten said. “Those are who you have the most direct impact on.” Whether starting up a conversation at youth sporting events — or his favorite venue, on an airplane — Sexten said it does not take a plethora of information to promote agriculture. Being able to answer questions regarding the life of a farmer may be enough to sway someone to agree or disagree with certain aspects of agriculture. “If you ask questions, you don’t have to have a lot of information. I would suggest that most people, whether they decide they are for or against, or like or dislike agriculture, decide on their own,” he noted. “I cannot convince you today to do very many things, but I can plant seeds in your mind, and you may go home, and you may research further information on the Internet, or ask a trusted source.” He explained he often goes about promoting agriculture by asking questions. Sexten then goes through a series of questions to be prepared to both ask Continued on page 5 >>
Missouri Farms A monthly publication of The Marshall Democrat-News and The Concordian Publisher – Dave Phillips Editor - Sarah Reed Concordian Democrat-News Editorial Ashton Clark Design Jacob Hatfield Jessica Ivie Sarah Reed News/Editorial Email MOFarmsNews@gmail.com Advertising Sales Susan Duvall Holly Young Joaquin Cubero Sarah Mueller Advertising/Sales Email MoFarmsAds@gmail.com 660-886-8198 Mailing Address Marshall Democrat-News PO Box 100 121 N. Lafayette Ave Marshall, MO 65340-0100 Office Hours 7:30 AM – 5 PM Monday-Friday Websites www.marshallnews.com www.theconcordianonline.com Mail Subscription Rate $25 per year
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Continued from page 4 >> and answer in any given situation. First he throws himself the big question word: “how.” “How are you involved in agricultural?” “How is something that you know about agriculture relevant?” These are pertinent questions for Sexten, which teach him as much about himself as they do to promote the industry. Another question often brought to his attention is whether “grain finished” or “grass finished” beef is better and why. The next question Sexten studies is “what.” “What are the people concerned about?” he asked. A common example he sees is the environment. “Modern technology and agriculture production are in direct connection with the environment,” he said. He cited an example that “modern beef production uses 30 percent less land, 14 percent less water, and 9 percent less petroleum-related fossil fuels than it did in 1977, because we are using modern technology.” Sexten then posed the question “why are you interested in that particular aspect of agriculture?” Some not directly involved in agriculture might be interested because of specific concerns, such as allergies and other health topics. GMOs — or genetically modified organisms — are a common interest in today’s society as they continue to rise. Sexten explained that this is often a chance that an agriculture enthusiast should take to accurately inform the public on GMOs. He then discussed hormones and the race the beef industry has against the myth of hormone usage. Sexten illustrated this with the example that an entire bottle of ranch dressing has the same amount of hormones as an entire steer carcass. “Who” questions were the final questions Sexten provided for the audience. He encouraged the audience to double check the facts they hear, emphasizing that checking credentials and sources is crucial
Sarah Reed/Democrat-News
Justin Sexton speaks at the Women in Agriculture conference March 13. when providing information to the public. “You don’t have to have all the information. The opportunity to promote agriculture is in every single conversation you have everyday, and it doesn’t have to be a hard sale,” he said. “It can be a simple question. ... People are interested in their food and where it comes from, and we should be happy to tell them, because promotion of agriculture, ultimately, is education.”
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NRCS Updates: Curt McDaniel As a representative for the Natural Resource Conservation Services, Curt McDaniel began his presentation at the Women in Agriculture ConferContinued on page 6 >>
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ence with an overview of the current programs within the industry. First he spoke of the environmental quality incentives program (EQIP). “(It is) the flagship program for Missouri. ... We have over 6,000 of those contracts in the state covering multiple acres,” he stated. He then mentioned the conservation stewardship program (CSP), calling it the backup program to EQIP. “With EQIP we try to go out and fix things, with stewardships. It’s kind of a rewards program,” McDaniel said. “When you go out and you have addressed all the environmental concerns that you can with your farm, and everything is in good shape, that is when we reward you with this program, and maybe go above and beyond that.” Fiscal year 2014 is the next topic for McDaniel, as he began to discuss the amount delegated toward EQIP and CSP — $25 million in Missouri, making $64 million in payments. “That’s $64 million that went into the rural economy and farming economy of Missouri, that will continue to go as we increase on the obligations.” Terracing was the number one practice last year, and irrigation land leveling and water quantity were also high in terms of practices. “For Fiscal Year 15 there are going to be more opportunities,” McDaniel stated. He introduced two programs which are in the horizon for FY15, but not yet finalized. First, the Mississippi River Basin Initiative, which McDaniel called “an initiative that looks at reducing nu-
trients in sediment. “That is primarily the goal of MRBI,” he said. The program will improve water quality, restore wetlands, enhance wildlife habitat and sustain agricultural profitability in the Mississippi River Basin. “What is unique about MRBI is that it specifically deals with watersheds,” McDaniel said. “We picked watersheds that have the most ability to increase or benefit from a broadcast or blanket practices.” The Regional Conservation Partnership Program is the next program on the outlook for FY15. “RCPP was a program that was announced in the new farm bill, and Missouri is one of the leading states with that program. We had six projects that got funded, which is the most that was in the United States,” said McDaniel. While some of these six projects are statewide, others are targeted to specific areas. Looking forward, Natural Resource Conservation Services has three main concentrations for FY16. The first of these three concentrations is conservation planning. “We are going to refocus on conservation planning because it is the key stone to what our business is doing,” McDaniel said, alluding to programming as the next objective. “We are going to be shifting our goals and objectives into programs that help us meet those.” Soil health is also one of the largest programs NRCS is launching, according to the presentation, as NRCS will zero in on that in the coming year.
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Jared Singer, Farm Service Agency director in Saline County, briefly went through an analysis of the Agriculture Risk Coverage and Price Loss Coverage programs, stating the there is a three-step process to the programs. The first step is the base reallocation and yield update — or enrollment — step, where a representative from each farm comes in to sign for the decision. The deadline for this step was extended from Feb. 27 to March 31. The next step to the process is deciding which program to elect. Producers, or anyone who has an interest in the crop, has to make this decision by March 31, meaning that the first two steps do now coincide. “We do not have the annual enrollment available yet. It will be sometime from mid-April into the summer before we decide an annual contract.”
Jolene Brown returns to the stage, this time holding an interactive workshop with the audience. She began by giving a metaphoric example of the three little pigs: the last pig built his foundation “one brick at a time to withstand the test of time.” Just as the third little pig made sure there was mortar holding his foundation together, all should do the same in a family business. She advised the audience that a right and experienced leader, specific and realistic management tools, and a solid foundation that includes legal documents will assure peace of mind. “Only then can we withstand the challenges and surprises that test or bring down a family business,” Brown said. “Only then can we celebrate creating a profitable and productive business, worthy of transitioning to the Continued on page 10 >>
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next generation.” As a woman who values both her family and farm, Brown progressed through her creative workshop to help the audience understand and develop the correct steps to keep both the family and the farm close to heart. In front of each audience member was a 16-page packet. They leafed through the pages, following along with Brown’s presentation. The first aspect of the workshop was “The Architect’s Blueprint.” This section discussed what the vision for the farm, whether it is to be continued and how it is to be run. The purpose: to establish a long-term goal for the family farm. Each family member is a key player in the farm as a business. Families should look at what role each person plays while keeping
in mind what is important to the family as a whole. Roles can be adjoined, and leadership and group work are both key attributes to each role. Estate planning is also an essential part of long-term planning. While paperwork can be daunting or boring for some, it’s necessary to ensure a legacy is left and one’s wishes are met. A family can establish a “code of conduct” that it should abide by in the agreement as a guideline for future meeting. Agreements and estate plans can also include information regarding stakeholders, communication contracts, blueprints for ownership in a family business and more. Brown’s Platinum Rule, “Do unto others as they’d like done unto them,” was prioritized. It could make a significant impact both inside and outside of the family.
Sarah Reed/Democrat-News
Guests listen to presenters at the Women in Agriculture conference held in Marshall March 13.
Semi View
Reality farming isn’t Hollywood magic
Marcia Gorrell Guest Columnist
I have a confession to make. It’s a big one… Yes, I watch ABC’s “The Bachelor.” Sad, I know. Despite my disappointment season after season, this year I was intrigued by the latest bachelor, nicknamed Prince Farming.(Aren’t all farmers princes? Oh, maybe not.)
For several weeks, reallife Iowa farm boy, Chris Soules, spent weeks traveling to exotic locations and handing out rose after rose to starry-eyed (and a few crazy-eyed) women. I don’t know about Iowa farmers, but I can say with certainty most Missouri farmers don’t have the chance to court prospective wives with such extravagant dates. Most farmers don’t hang out with Jimmy Kimmel, watch prospective wives drive tractors in bikinis or participate in “Dancing with the Stars.” Although, I don’t know Soules or his family, I do know most farmers I have met — no matter where they are from — have a lot in common. At least that’s what their wives say. So I can’t help but won-
der if the women on the show, and the bachelor’s now fiancé, Whitney (a fertility nurse in Chicago) actually learned all they needed to know about marrying a farmer. For instance, trips to Bali, New Mexico or even Deadwood, S.D., probably won’t be an annual experience. And they certainly won’t take place between April through June or September through November. I also don’t know many farmers who take rides in helicopters or limos just for fun. “The Bachelor’s” proposal took place in a barn on the farm, obviously enhanced by Hollywood magic. I wonder if Whitney realized barns don’t always
have chandeliers and flowers, or even straw-lined walkways. I wonder if she realizes going to a shopping mall will include a trip to the “city.” Or that Arlington, Iowa, will
to tell her that he’ll remember all their birthdays, weights and ages, but most likely forget hers. He also failed to mention to his prospective brides that during planting and harvest a night “out” will include sitting on a tailgate under the stars eating a supper they prepared. On the bright side, unlike the city, the stars will be visible. Although Whitney saw his home, she probably didn’t realize that the joys of farm life include inches of dust in the house and a continuously dirty vehicle. Did he tell her the barn buys the house, the house doesn’t buy the barn? Or in other words, if we need a
“I don’t know many farmers who take rides in helicopters or limos just for fun. never have a Starbucks or a nice restaurant. Although Soules showed one of the bachelorettes his cows, he forgot to mention what his laundry would look (and smell) like after a day of “working” the beautiful bovines. He also neglected
Continued on page 13 >>
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Fruitless farmland has other benefits Story by Ashton Clark Staff Writer Not having a successful crop outcome? Is your soil eroding? Wildlife abundance nearly nonexistent? The Conservation Reserve Program may be an option to conserve and improve soil, protect water quality, and provide wildlife habitat by establishing long-term cover, primarily grasses and trees, on highly erodible land or land in need of conservation buffers that has previously been in row crop production. The Conservation Reserve Program is a land conservation program administered by the USDA/FSA, and the Missouri Department of Conservation. CRP is often referred to in cases where agriculture land is not producing as expected, and farmers are not seeing the results that they want, therefore wish to use their land for conservation benefits. According to the Farm Service Agency website the program was “signed into law by President Ronald Reagan in 1985” and is the largest private-lands conservation program in the United States. Thanks to voluntary participation by farmers and landowners, CRP has improved water quality, reduced soil erosion, and increased habitat for endangered and threatened species. The program has been used to plant native prairie and trees on marginal land, increasing wildlife populations and enhancing water quality and flood control; establish longer lasting meadows of native wildflowers to support pollinators and other wildlife populations; restore farmable wetlands and develop nesting habitat in areas deemed as the most critical waterfowl areas; and generate indirect benefits, such as opportunities for local students to learn about conservation and natural resources.
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Land conservation information was one of the many resources at the 12th annual Women in Agriculture conference held March 13. In exchange for a yearly rental payment, farmers enrolled in the program agree to remove environmentally sensitive land from agricultural production and plant species that will improve environmental health and quality. Contracts for land enrolled in CRP are 10-15 years in length. “The long-term goal of the program is to re-establish valuable land cover to help improve water quality, prevent soil erosion, and reduce loss of wildlife habitat” according to the FSA website. Eligibility for the program is detailed on the FSA website but in brief, a farmer is required to have owned or operated the land for at least 12 months prior the previous CRP sign-up period. There are expectations for this rule, which is drawn out by the FSA website. Other requirements for the program according to the Natural Sustainable Agriculture
Coalition are, “Highly erodible cropland that is planted or considered planted in four of the previous six crop years, and that can be planted in a normal manner; marginal pasture that is suitable for use as a riparian buffer or for similar habitat or water quality purposes; ecologically significant grasslands that contain forbs or shrubs for grazing; a farmable wetland and related buffers.” Participants can enroll in CRP in two ways. The first is through a competitive process known as CRP General Sign-up. General sign-ups are announced on a periodic basis by the Secretary of Agriculture; they do not occur according to any fixed schedule. The second way to enroll is through CRP Continuous Signup, which is offered on a continuous basis. To further pursue a CRP contract, contact the Saline County FSA.
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new tractor or the crop is bad, then you probably won’t be getting new flooring this year. She may think his “tractor’s sexy,” but she probably is more interested in new living room furniture. I wonder if he ever mentioned she would from now on need to pay attention to the weather, so she can answer the question, “What did the weatherman say?” without a moment’s hesitation. Did he tell her from now on her life would revolve around the farm, the weather and the season? That includes births, weddings and funerals. (Well, maybe not the last one.) Invitations may need to be answered by, “Maybe we can come, unless we are in the field.” Or that instead of being blue or red, depending on her
political views, she would now be identified as red, green, blue or yellow … depending on the tractors her new family drives? If I could have only talked to her, I would have given her some advice: Don’t ever learn a job on the farm, unless you are will-
discuss life-changing events, bring up remodeling the house, confess to the new dent in the farm truck or ask for help hanging shelves. In long stressful harvests, breathing too loudly could become a problem. Rain is a blessing sometimes, and a curse at others,
“Don’t ever learn a job on the farm, unless you are willing to do it for the rest of your life.” ing to do it for the rest of your life. Speaking of jobs, I doubt fertility nurses are in big demand near the farm, unless she is willing to include cows or pigs to her list of patients. Harvest and planting are probably not good times to
so learn the difference. Or at least try to, because I’m pretty sure the answer varies depending on the day. Remember in the country, dinner is at noon and supper is in the evening. Don’t ask me why, because I don’t know the answer.
Soon, you’ll be able to tell the difference between a field of soybeans and a field of corn. And you’ll learn to appreciate the beauty of straight green rows popping up from warming soil. Despite all the advice, I hope if Whitney does indeed become an Iowa farm wife, she realizes that she is now part of one of the most important jobs in the world. I hope she takes time to smell the freshly tilled earth and the newly mowed hay. I hope she spends time watching newborn calves stand up for the first time and nudging their mommas until they discover their first meal. I also hope she realizes there is no better place on earth to raise children than the family farm. But most of all, I hope she learns to have a sense of humor … she’ll probably need it.
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75 cows clvg in spring, all Blk w/few colored. $2000 ea. 816-632-0619
Polled Shorthorn Bulls, bred & open Heifers & Cows, modern genetics. 217-737-1023
Jack’s Sales and Service • Single & Double Wall Polyethylene Pipe • Signs, Post, Brackets • Cutting Edges, Grader & ETC.
• Field Tile & Stringing • Metal Culvert Pipe • P.V.C. Pipe
Call Eric Edwards 1-800-223-9033 Fax 573-787-3311 • 573-353-5804 29636 Brick School Road • Clarksburg, MO 65025 jackssales@gmail.com
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16 missouri farms MU Extension Corner Turnaround in beef prices in sight By Jason Vance MU Extension
NEW FRANKLIN, Mo. – There have been a lot of changes at Jennings Premium Meats since it opened for business in 1954. One recent change is what customers are buying. “When the beef prices started to move up, we started seeing people migrating from steaks to ground beef, pork and poultry,” Jason Jennings says. “People still come in and buy steaks and those sorts of things, but it’s not like it was.” Cattle prices have set records for the past five years in a row, and that has increased prices at the meat case, says University of Missouri Extension agricultural economist Ron Plain. “Consumers saw some very high beef prices last year,” Plain says. “On average, retail beef went for over $5.60 per pound.” The run-up in prices is due to 18 straight years of smaller calf crops. Those smaller numbers tightened supplies, pushing prices higher. But a turnaround could be coming. The U.S. Department of Agriculture recently revised the number of calves born in 2014. For the first time in nearly 20 years, calves increased from the year before. “The crop was about
half a percent larger by USDA’s estimates,” Plain says. “We can look forward to more cattle and a little bit better prices for consumers in the meat case.” Although more beef is on the way, those calves won’t show up in grocery stores until 2016. Jennings says lower beef prices will help consumers. “Beef prices had gotten to a point where a lot of people had shied away from that and moved to
other proteins,” he says. “I think that is going to be a good thing for people to be able to get back into the beef market, and not just into ground beef but roasts, steaks and briskets.” But more beef at a lower price won’t be a win for everyone. “Cattle producers are going to lose as they see cattle prices declining,” Plain says. gWe still may average higher here in 2015 than last year, but I would guess cattle prices will be lower in 2016.”
Construction Equipment Rentals and Sales
We Rent and Sell New and Used Equipment at our 754 East Young, Warrensburg location. We offer inexpensive financing w.a.c. and extended warranty options. Check us out at www.UnitedRentals.com Come by and see us or call Dan at 660-909-3493 today!