H ow Pay -P e r - C l i c k ( P P C )
ADVERTISING WORKS
How Pay-Per-Click (PPC) Advertising Works PPC stands for pay-per-click and refers to a digital advertising model in which revenue is generated based on interest.
2
Adsterra Malware Protection
R
ather than paying a set sum to advertise on a specific platform, PPC advertisers pay the hosting platform a small amount each time a user clicks on their advertisement. Some of the most popular host platforms include search engines, as these allow advertisers to place their ads within search results, in places where users are likely to be interested in their products.
word search, this triggers an auction among relevant advertisers. Those that are shown at the top of the search results page are those that have the winning combination of a high bid and an advertisement rated by the search engine as high quality. PPC advertising is just one form of digital advertising. It allows the user to opt-in, as they can easily scroll past the ads to see the organic results.
How Paid Search Works Paid search ads usually appear at the top of the search results, clearly displayed as ads rather than organic results. Each time a user performs a key-
PPC advertising is just one form of digital advertising. It allows the user to opt-in, as they can easily scroll past the ads to see the organic results.
Adsterra Malware Protection
3
More information about this topic can by found by visiting the Adsterra Malware Protection blog.