D i gi tal M ar k eti n g : A ff i l i a t e M a r k e t i n g
EXPLAINED
Digital Marketing: Affiliate Marketing Explained
2
Adsterra Malware Protection
Affiliate marketing is the term used to describe an advertising model whereby third-party publishers are compensated for generating leads or web traffic to the products and services being offered by a paying company. These third-party publishers are known as affiliates and are incentivized to find the best ways to promote companies.
Digital Marketing The concept of affiliate marketing predates the internet. However, since the advent of digital marketing, use of affiliate marketing has become much more widespread. The practice was initially popularized by online retailer Amazon, which paid blogs and websites for traffic generated through links in reviews and online articles.
How Affiliate Marketing Works Affiliate marketing works by encouraging readers of blogs, articles and other online content to click through and view the products or services being discussed. The attention of the audience is grabbed through the initial content and the reader is provided with a fast and easy way to view the relevant products or services for sale. Marketers can easily quantify the success of affiliate marketing by tracking the links that come in through each site and analyzing how may convert to sales.
Affiliate marketing works by encouraging readers of blogs, articles and other online content to click through and view the products or services being discussed.
Adsterra Malware Protection
3
A CPA network has many similarities to affiliate marketing; you can learn more by visiting the Adsterra Malware Protection blog.