O nl i ne Shoppi ng I n c r e a s e s i n S e c o n d
YEAR OF PANDEMIC
Online Shopping Increases in Second Year of Pandemic Parcel carrier Yodel carried out research in 2021 which found that approximately a third of all UK shoppers were planning to do all of their Christmas shopping online.
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The survey found that not only were 31% of the population planning to do all their shopping online, but also that a further 61% expected to do at least some of their Christmas shopping via online retailers.
T
his represented a significant leap on the previous year, when only 7% of the population thought they would use online stores for their entire Christmas shop. The COVID-19 pandemic has caused a seismic shift in the way we shop, as can be seen by these figures.
Online Vs. The High Street Online retail was already increasing in popularity before the pandemic hit. Today, the convenience of doorstep delivery combines with a safer shopping
experience to draw in even more costumers to online shopping. Decreased choice on the high street is also a contributing factor, exacerbated by the number of stores closing temporarily or permanently as a result of lockdowns.
Hybrid Shoppers The survey found that not only were 31% of the population planning to do all their shopping online, but also that a further 61% expected to do at least some of their Christmas shopping via online retailers.
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