portfolio 2020
portfolio 2020
ADU PORTFOLIO 1
CONTENTS
03
ABOUT US
05
WORKSCOPE
07
PROJECTS
89
PROJECT INDEX
ADU PORTFOLIO
RESIDENTIAL MODEL HOUSE & SALES GALLERY HOSPITALITY COMMERCIAL GRAPHIC DESIGN & BRANDING
2
ADU PORTFOLIO
ABOUT US
3
4
ABOUT US
COMPANY INFORMATION: IŜ΄ Įij΄iijœĮ΄ ijƖƼ΄tǗāĎ͙΄
13-15A Nguyen ThiDinh Huynh, P. 8P. 8, 1F, 129E Nguyen Chinh, Phu Nhuan District Ho Chi Minh City, Vietnam T: +84.(0)28.3847.6280
¢ĎŜƞʼn΄tǗāĎ͙΄
3, 4F Seongbuk Dong Gallery, 96 Seongbuk Dong 1 Ga, Seongbuk Gu, Seoul, S. Korea T: 070.8250.5096
ADU PORTFOLIO
ADU is an international design firm based in Ho Chi Minh City, Vietnam. We have a strong creative team who are passionate about providing real design solutions to our clients. We believe in responsible design, knowing that our designs have long-term impact on the environment, society and even in individual lifestyles. ADU strives to be an exciting place to work, learn and grow. We hope that our design practice will help create more sustainable and memorable spaces, as well as experiences.
ABOUT US
WORK SCOPE 5
ADU has a comprehensive team of designers, from architects to to graphic designers. Our team allows for a holistic approach when taking on a project. We provide a total design solution that starts from architectural concept design to interior design, landscaping, graphics, and branding.
ADU PORTFOLIO
ARCHITECTURE + LANDSCAPING
INTERIOR DESIGN
ADU’s design solutions result from a collaborative process that encourages our multidisciplinary team to research alternatives, share knowledge and imagine new ways to solve the challenges of our built environment. Our architecture responds to the needs and aspirations of our clients and communities.
We believe that architecture should provide a seamless experience, from outside to inside. The starting point is to gain an understanding of a client’s needs and the way in which a room, or sequence of spaces will be used. We have created interiors that span the spectrum from private houses to office towers; from hotels to industrial buildings.
We give form and meaning to rooms, buildings, landscapes and cities — always balancing internal functions with the external demands of site, climate and culture.
The quality of light, the choice of materials, the use of color, and the selection of furnishings and works of art are coordinated as part of the overall scheme; and each element involves the same process of questioning and refinement as the building itself.
6
URBAN DESIGN + PLANNING Our Urban Design team applies a holistic approach to the study of the city, exploring patterns of behavior, demographics and the hidden systems that influence the built environment, from the property market to underground infrastructure.
We provide a full range of graphic design and branding services, from logos and brochures, to billboard advertisements and wayfinding. Our creative team of graphic designers are passionate about integrating the stories of each project into its corresponding materials of marketing and branding, as intuitive, attractive and realistic graphic solutions are tailored to each project’s needs.
ADU PORTFOLIO
Our team draws on an extensive body of data to inform the design process. By analyzing trends influencing cities today, they help us to create communities for the future.
GRAPHICS + BRANDING
RESIDENTIAL
-
ADU PORTFOLIO
7
MODEL HOUSE & SALES OFFICE
46
Saigon Metropark Model House M.I.K Model House Imperial Place Model House & Sales Gallery An Phu Sinh Model House First Home Premium Model House Arun Home Model House 3 - 4 EPIW 4ǽGI )VEKSR -MPP (MX] EPIW 4ǽGI
ADU PORTFOLIO
MODEL HOUSE & SALES OFFICE
47
SAIGON METROPARK MODEL HOUSE
ADU PORTFOLIO
Thu Duc, Ho Chi Minh CIty, Vietnam
M.I.K MODEL HOUSE Ho Chi Minh City, Vietnam
48
ADU PORTFOLIO
MODEL HOUSE & SALES OFFICE
ADU PORTFOLIO
49
FIRST HOME PREMIUM MODEL HOUSE Binh Duong, Ho Chi Minh City, Vietnam
AN PHU SINH MODEL HOUSE 50
An Phu Sinh, Quang Ngai Province, Vietnam
ADU PORTFOLIO
MODEL HOUSE & SALES OFFICE
ADU PORTFOLIO
51
ARUN HOME MODEL HOUSE
Ubon Ratchathani, Thailand
IMPERIAL PLACE MODEL HOUSE & SALES GALLERY
52
An Lac, Ho Chi Minh City, Vietnam
ADU PORTFOLIO
MODEL HOUSE & SALES OFFICE
N.H.O SALES OFFICE 53
ADU PORTFOLIO
Ho Chi Minh City, Vietnam
DRAGON HILL CITY SALES OFFICE
54
Quang Ninh, Ha Long, Vietnam
ADU PORTFOLIO
HOSPITALITY
-
ADU PORTFOLIO
55
HOSPITALITY
56
HOTEL & RESORT Sarai Resort & Spa The Alcove Library Hotel
SERVICED APARTMENT Citadines Central Binh Duong
F&B Bookmark Restaurant Goat Tree Restaurant
SPA ADU PORTFOLIO
In.Es Pure Spa Seasons Spa
HOSPITALITY HOTEL & RESORT
-
SARAI RESORT & SPA Situated in the exotic city of Siem Reap, Sarai Resort & Spa is a luxury Moroccan-inspired boutique resort in siem reap. Sarai has been designed to be a destination where travelers from East and West come to pleasantly discover superior services, beautiful and comfortable rooms, great food, exquisite spa, and a tranquil swimming pool. Wat Damnak, Sala Kamreuk,, Siem Reap, Cambodia
ADU PORTFOLIO
57
www.sarairesort.com
58
ADU PORTFOLIO
HOSPITALITY HOTEL & RESORT
-
59
ADU PORTFOLIO
THE ALCOVE LIBRARY HOTEL The Alcove Library Hotel is an unrivaled boutique LSXIP MR -S (LM 2MRL (MX] 8LI LSXIP SǺIVW E WERGXYEV] of deluxe accommodations, architectural elegance and timeless style. Nestled in a charming and quiet neighbourhood street, the Alcove Library Hotel also SǺIVW VIWTMXI JVSQ XLI LYWXPI ERH FYWXPI SJ XLI GMX] and yet represents a perfect base from which to explore the excitement of Saigon.
Phu Nhuan District, Ho Chi Minh City, Vietnam www.alcovehotel.com.vn
Lobby
60
Courtyard
Entrance
ADU PORTFOLIO
Room
HOSPITALITY SERVICED APARTMENT
CITADINES CENTRAL BINH DUONG
ADU PORTFOLIO
61
Citadines Central Binh Duong will oǺer 200 stylish units ranging from one to three-bedroom apartments, as residents will also enjoy a variety of in-house amenities, such as a swimming pool, children’s playgrSYRH ǻXRIWW center, residents’ lounge, business center and breakfast lounge.
Thuan Giao Ward, Thuan An, Binh Duong Province, Vietnam www.citadines.com
62
BOOKMARK RESTAURANT
Phu Nhuan District, Ho Chi Minh City, Vietnam
ADU PORTFOLIO
'SSOQEVO SǺIVW E FVSEH WIPIGXMSR SJ EǺSVHEFPI JVIWL HIPMGMSYWP] TVITEVIH meals, as well as providing homy breakfasts for in-hotel guests. Our rooftop seating overlooks the quiet Nguyen Dinh (LMRL WXVIIX ERH SǺIVW E PMFIVEXMRK ZMI[ SJ western Saigon. Bookmark can also be booked for exclusive meetings and large parties.
HOSPITALITY F&B
63
GOAT TREE RESTAURANT Goats climbing trees is not a rare sight in Morocco. The leaves and fruit of argan trees provide great nutrition for XLI LYRKV] KSEXW XLEX ǼSYVMWL MR XLI EVIE .RHYPKI MR mouth-watering Southeast Asian cuisine at the Goat Tree Garden Restaurant.
ADU PORTFOLIO
Siem Reap, Cambodia
64
SEASONS SPA Season’s Spa’s four main treatment rooms each represent the four seasons. From interior decorations to the aroma oils, the spa stays true to its theme, providing an unforgettable experience for customers.
Siem Reap, Cambodia ADU PORTFOLIO
HOSPITALITY SPA
-
65
ADU PORTFOLIO
IN.ES PURE SPA .3 ES is a sanctuary for the senses. Everyday we are surround by an overload of stimulations that leave us feeling tired and disconnected. We have thus forgotten how to slow down, breathe, and just feel. AX .R IW we have created a sanctuary; a space where you can focus and reconnect to your inner self.
Soksan Road (Road 50), Sangkat Svay Dangkum Siem Reap, Cambodia www.inescambodia.com
66
ADU PORTFOLIO
COMMERCIAL
-
ADU PORTFOLIO
67
COMMERCIAL
68
OFFICE BUILDING Vietnam National Security & Policy Ministry Head Office Competition Phu Yen Communist Party Headquarters Glory Church & Office Building Cobi Tower I & II CNR Stone The Police Mutual Aid Association Building Competition Doksan Dong CT-LEX The Terrace
BMC International Education Building
MEDICAL FACILITY KOICA National Pediatric Hospital
ADU PORTFOLIO
EDUCATION BUILDING
COMMERCIAL OFFICE BUILDING
THE POLICE MUTUAL AID ASSOCIATION BUILDING COMPETITION 69
ADU PORTFOLIO
Dohwa Dong, Mapo Gu, Seoul, South Korea
DOKSAN-DONG CT-LEX CT-LEX is an entertainment complex space for special customers who are looking for the pleasure of life, fashion leaders who like to lead the trend with unique fashion senses and a refined taste for leisure. Building scope: 13F above ground, 4F basement. GFA: 29,687m2 Doksan Dong Geumchun Gu, Seoul, South Korea
70
Phu Yen, Vietnam
GLORY CHURCH & OFFICE BUILDING Bangkok, Thailand
ADU PORTFOLIO
PHU YEN COMMUNIST PARTY HEADQUARTERS
COMMERCIAL OFFICE BUILDING
71
COBI TOWER I & II
ADU PORTFOLIO
In the center of the commercial area in Ho Chi Minh City’s prime expat town, Cobi Towers provides 36,000 m2 of new high-end office and business space.
B Street, Tan Phu Ward, District 7 HCMC, Vietnam
72
ADU PORTFOLIO
COMMERCIAL OFFICE BUILDING
ADU PORTFOLIO
73
CNR STONE Also the head office of ADU, the CNRStone building has become a landmark in the midst of Ho Chi Minh City’s busy downtown landscape. A modern representation of the companies it houses, the CNRStone is a beautiful marriage of form and function.
Nguyen Thi Huynh Street, Ward 8, Phu Nhuan District HCMC, Vietnam
74
ADU PORTFOLIO
COMMERCIAL OFFICE BUILDING / EDUCATION BUILDING
THE TERRACE 75
8LI 8IVVEGI MW E RI[ SǽGIXIP WIVZMGIH apartment building in a quiet location in Wonju, South Korea. The rear of the building boasts a terrace feature that highlights the building, and the selection of convenience stores and shop houses in the lower levels will provide an attractive environment for the residents.
ADU PORTFOLIO
Wonju, South Korea
BMC INTERNATIONAL EDUCATION BUILDING Main facilities include Lecture room, Dormitory, and Guest House. Building Scope: 3F above ground, 1F basement GFA: 2,152 m2
76
ADU PORTFOLIO
Geo Chang Gun, Gyeong Sang Nam Do, South Korea
COMMERCIAL MEDICAL FACILITY
79
KOICA NATIONAL PEDIATRIC HOSPITAL
ADU PORTFOLIO
Cambodia-Korea Friendship Building, National Pediatric Hospital in Phnom Penh, Cambodia.
Federal Russian Blvd., Sangkat Touk Laok Phnom Penh, Cambodia
80
ADU PORTFOLIO
GRAPHIC DESIGN & BRANDING
ADU PORTFOLIO
81
GRAPHIC DESIGN & BRANDING
82
CORPORATE IDENTITY HOTEL, RESTAURANT & SPA IDENTITY RESIDENTIAL PROJECT IDENTITY BRANDING MARKETING MATERIAL SIGNAGE & WAYFINDING
ADU PORTFOLIO
GRAPHIC DESIGN & BRANDING
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
CORPORATE IDENTITY 83
Project Name
ADU PORTFOLIO
1. N.H.O 2. SYPM 3. Handong E&C 4. Agape 5. CoreAsia 6. Alpha E&C 7. Locus E&C 8. Water & Life 9. ITM 10. Hope Kindergarten 11. Rung Arun Suksa School 12. JPRC
1.
2.
3.
HOTEL, RESTAURANT & SPA IDENTITY
84
Project Name
5.
6.
7.
8.
9.
ADU PORTFOLIO
4.
1. Alcove Library Hotel 2. Bookmark Restaurant 3. Sarai Resort & Spa 4. Seasons Spa 5. Goat Tree Restaurant 6. Oasis Bar 7. Memento 8. Resto Casual Dining 9. In.Es Pure Spa
GRAPHIC DESIGN & BRANDING
85
RESIDENTIAL PROJECT IDENTITY
1.
2.
3.
4.
5.
6.
7.
8.
9.
Project Name
ADU PORTFOLIO
1. 2. 3. 4. 5. 6. 7. 8. 9.
1st Home City Tower Imperial Place Sky9 Saigon Metropark Dragon Hill City First Home Premium Arun Home Diamond City
BRANDING DESIGN Basic Guidelines
86
- Orientation Guide - Color Guide - Usage Guide - Font Guide Applications
ADU PORTFOLIO
- Name Cards / Business Cards - Envelopes - Letterhead - Email Signature - Note Pad - Folder - CD/Media Packaging - Stickers - Paper Bag / Shopping Bag - Packaging - Uniform
GRAPHIC DESIGN & BRANDING
MARKETING MATERIAL DESIGN 87
Marketing Items
ADU PORTFOLIO
- Marketing Source Kit 1IEǼIX +P]IV - Brochure - Advertisement - Banner - Billboard - Website
SIGNAGE & WAYFINDING DESIGN 88
Exterior Signs - Rooftop - Hanging - Wall-mounted - Protruding - Column - Billboards Interior Signs
ADU PORTFOLIO
;E]ǻRHMRK - Directional - Room ID - Floor Signs - Information Boards - Interior Decorations
PROJECT INDEX
ADU PORTFOLIO
89
PROJECT INDEX
Residential 8
Model House & Sales Gallery 46
Commercial 68
An Phu Sinh 21 Arun Home 13 Bundang Michelan Chereville 39 Centana District 2 33 City Tower 28 Diamond City 9 Dragon Hill City 17 1st Home, An Giang 26 1st Home, Thanh Loc 25 Him Lam Complex Masterplan 37 Imperial Place 24 La Astoria II, III 32 Lotte Castle in Saigon Masterplan 38 Muromachi East District Development 42 My Dinh - H56 31 Nest Home 29 Nha Be Apartment 30 Pham Hung Building 37 Phu My Villa 43 Saigon Metropark 23 Seocho Dong The Michelan 40 SHP Plaza 34 Sky 9 27 Tan Kieng Apartment 30 The Castle Competition 39 The Summit at Son Tra 29 Ulsan Complex 40 Vung Tau I, 1.8 Ha 35 Vung Tau II, 5.4 Ha 36 Wonju House 44 Yongjong Sky City Apartment 41
An Phu Sinh Model House 50 Arun Home Model House 51 Dragon Hill City Model House 54 First Home Premium Model House 49 Imperial Place Model House 52 M.I.K Model House 48 k͟I͟t΄¢åʼnĎƊ΄tǗāĎ΄΄53 Saigon Metropark Model House 47
N$Í΄ Įƞ΄ÔĎœ΄tǗāĎ΄ ŜőſĎƖijƖijŜœ΄΄69 BMC International Education Building 76 Cobi Tower I & II 71 CNR Stone 73 BʼnŜƂƼ΄ ĮƞƂāĮ΄π΄tǗāĎ΄ ƞijʼnĈijœħ΄΄70 KOICA National Pediatric Hospital 79 Korea-German Institute of Technology Phu Yen Communist Party Headquarters 70 Tan My School 77 The Terrace 75 Vietnam National Security & Policy Ministry IĎåĈ΄tǗāĎ΄ ŜőſĎƖijƖijŜœ΄΄69 Yonsei University Complex Gymnasium, BTO 78
Hospitality 56
Graphic Design & Branding 82 ADU PORTFOLIO
Bookmark Restaurant 62 Citadines Central Binh Duong 61 Goat Tree Restaurant 63 In.es Pure Spa 65 Sarai Resort & Spa 57 Seasons Spa 64 The Alcove Library Hotel 59
90