portfolio 2020
portfolio 2020
ADU PORTFOLIO 1
CONTENTS
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ABOUT US
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WORKSCOPE
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PROJECTS RESIDENTIAL MODEL HOUSE & SALES GALLERY HOSPITALITY COMMERCIAL GRAPHIC DESIGN & BRANDING
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PROJECT INDEX
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ABOUT US ADU is an international design firm based in Ho Chi Minh City, Vietnam. We have a strong creative team who are passionate about providing real design solutions to our clients. We believe in responsible design, knowing that our designs have long-term impact on the environment, society and even in individual lifestyles. ADU strives to be an exciting place to work, learn and grow. We hope that our design practice will help create more sustainable and memorable spaces, as well as experiences.
COMPANY INFORMATION: Ho Chi Minh City Office:
1F, 129E Nguyen Dinh Chinh, P. 8, Phu Nhuan District Ho Chi Minh City, Vietnam T: +84.(0)28.3847.6280
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Seoul Office:
3, 4F Seongbuk Dong Gallery, 96 Seongbuk Dong 1 Ga, Seongbuk Gu, Seoul, S. Korea T: 070.8250.5096
WORK SCOPE ADU has a comprehensive team of designers, from architects to to graphic designers. Our team allows for a holistic approach when taking on a project. We provide a total design solution that starts from architectural concept design to interior design, landscaping, graphics, and branding.
ARCHITECTURE + LANDSCAPING
INTERIOR DESIGN
ADU’s design solutions result from a collaborative process that encourages our multidisciplinary team to research alternatives, share knowledge and imagine new ways to solve the challenges of our built environment. Our architecture responds to the needs and aspirations of our clients and communities.
We believe that architecture should provide a seamless experience, from outside to inside. The starting point is to gain an understanding of a client’s needs and the way in which a room, or sequence of spaces will be used. We have created interiors that span the spectrum from private houses to office towers; from hotels to industrial buildings.
We give form and meaning to rooms, buildings, landscapes and cities — always balancing internal functions with the external demands of site, climate and culture.
The quality of light, the choice of materials, the use of color, and the selection of furnishings and works of art are coordinated as part of the overall scheme; and each element involves the same process of questioning and refinement as the building itself.
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GRAPHICS + BRANDING
URBAN DESIGN + PLANNING Our Urban Design team applies a holistic approach to the study of the city, exploring patterns of behavior, demographics and the hidden systems that influence the built environment, from the property market to underground infrastructure. Our team draws on an extensive body of data to inform the design process. By analyzing trends influencing cities today, they help us to create communities for the future.
We provide a full range of graphic design and branding services, from logos and brochures, to billboard advertisements and wayfinding. Our creative team of graphic designers are passionate about integrating the stories of each project into its corresponding materials of marketing and branding, as intuitive, attractive and realistic graphic solutions are tailored to each project’s needs.
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RESIDENTIAL
TOWNSHIP Diamond City Arun Home Arun Home 2 Kings Town An Phu Sinh
APARTMENT The Dragon Castle Hera Saigon Metropark Imperial Place 1st Home, Thanh Loc 1st Home, An Giang Sky 9 City Tower The Summit At Son Tra Nest Home
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RESIDENTIAL TOWNSHIP
DIAMOND CITY Diamond City An Giang is a new international riverside urban area project, a development project by N.H.O JSC, covering an area of 494,764 m2 with more than 110 units of commercial shophouses and townhouses.
Long Xuyen, An Giang Province, Vietnam
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RESIDENTIAL TOWNSHIP
The township is located right next to the Hau River, bringing peaceful living spaces to residents. Modern technical infrastructure and European-style designs create the most luxurious urban area in the West of Vietnam.
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RESIDENTIAL TOWNSHIP
ARUN HOME Ubon city greets the first sunrise in Thailand. Arun Home, a 86-unit gated villa compound, represents the first morning: a new beginning and a new lifestyle. The architectural design concept is Thai modern, which integrates traditional Thai elements into a modern lifestyle. The project has three main features: modern international-standard design, resort-style facilities, and a Smart security system.
T. Naimuamg A. Muang Ubonratchathani 34000, Thailand
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RESIDENTIAL TOWNSHIP
Each villa is designed with international standards for maximum comfort for families. Beautiful bay windows, generously-sized garage spaces, resort style bathrooms and green garden areas are the highlight of the villas of Arun Home.
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RESIDENTIAL TOWNSHIP
ARUN HOME 2 Ubon city greets the first sunrise in Thailand. Arun Home, a 86-unit gated villa compound, represents the first morning: a new beginning and a new lifestyle. The architectural design concept is Thai modern, which integrates traditional Thai elements into a modern lifestyle. The project has three main features: modern international-standard design, resort-style facilities, and a Smart security system.
T. Naimuamg A. Muang Ubonratchathani 34000, Thailand
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RESIDENTIAL TOWNSHIP
KINGS TOWN Kings Town is a 20 hectare township project located in beautiful seaside city of Ha Long. The project is a residential development that consist of townhouses, shophouses and apartment complexes.
Quang Ninh, Ha Long, Vietnam
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RESIDENTIAL TOWNSHIP
Local selections of plants are strategically selected and designed to thrive in the weather of Ha Long. Generous gardens and parks will provide residents a fresh, natural environment. Residential complexes will be easily accessible by motorbike and on foot, as well as have safe, protected areas for young children and families to enjoy together.
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The main focal point is the Royal Gardens that ties the township together. Kings town will be an all-in-one town where families of all generations will find that their social, educational, and leisurely needs will be met.
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RESIDENTIAL TOWNSHIP
AN PHU SINH An Phu Sinh is a 50 hectare township project located in Quang Ngai Province in the central part of Vietnam. This new township is an extension from the old city, as the new masterplan encompasses residential, commercial, education and hospital zones. An Phu Sinh represents a vision of a modern city and lifestyle for the city of Quang Ngai.
Quang Ngai, Vietnam
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RESIDENTIAL TOWNSHIP
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RESIDENTIAL TOWNSHIP
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RESIDENTIAL APARTMENT
THE DRAGON CASTLE APARTMENT An Phu Sinh is a 50 hectare township project located in Quang Ngai Province in the central part of Vietnam. This new township is an extension from the old city, as the new masterplan encompasses residential, commercial, education and hospital zones. An Phu Sinh represents a vision of a modern city and lifestyle for the city of Quang Ngai.
Ha Long, Quang Ninh Vietnam
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RESIDENTIAL APARTMENT
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RESIDENTIAL APARTMENT
HERA APARTMENT 70-floor multi-use building in Ha Noi, Vietnam. Facilities include hotel, apartments, shops, offices, and department store. GFA: 416,989 m2 Client: Lotte Engineering & Constructio
So Dau, Hong Bang, Hai Phong, Vietnam
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RESIDENTIAL APARTMENT
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RESIDENTIAL APARTMENT
SAIGON METROPARK Saigon Metropark is conveniently located close to the city center, and close to the future metro station.
Trung Tho, Thu Duc District Ho Chi Minh City, Vietnam
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IMPERIAL PLACE Winner of the Dot Property Vietnam Awards for Best Condo Development, Imperial Place offers over 1,000 units in three blocks, with facilities including an outdoor pool, shop houses and playgrounds. A new standard of living will be provided with the European - Classic style buildings and beautiful landscaping.
An Lac, Binh Tan District Ho Chi Minh City, Vietnam
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RESIDENTIAL APARTMENT
1st HOME, THANH LOC First Home Thanh Loc provides a safe and convenient living environment for low income families and families. Located only 10km from the city center, the center of Go Vap district.
Thanh Loc, District 12 Ho Chi Minh City, Vietnam
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1st HOME, AN GIANG The first apartment complex in An Giang, 1st Home An Giang offered first homes to more than 300 families.
An Giang, Long Xuyen Ho Chi Minh City, Vietnam
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RESIDENTIAL APARTMENT
SKY 9 Located in a promising area of Ho Chi Minh City, Sky 9 is a three-block gated complex with a community swimming pool, jogging track, badminton court, fitness center, playground, and barbeque gardens.
Khang Viet, District 9 Ho Chi Minh City, Vietnam
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CITY TOWER Next to the main Binh Duong highway, City tower is only a short drive away from the central shopping mall, an international hospital, and a luxurious golf course.
Binh Duong, Ho Chi Minh City, Vietnam
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RESIDENTIAL APARTMENT
NEST HOME The first social housing project in Da Nang, Nest Home is a four-block apartment complex with a beautiful central sakura garden, providing shade and activity areas for families in the safety of their homes. Da Nang City, Vietnam
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THE SUMMIT SON TRA Located in the heart of Da Nang city, the Summit is close to all major amenities such as the commercial district, the market, shops, schools, and has various recreational facilities at the main building. Ngo Quyen Street, Son Tra District, Da Nang City, Vietnam
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MODEL HOUSE & SALES OFFICE
Saigon Metropark Model House M.I.K Model House Luxury Residence Model House & Sales Gallery Arun Home Model House Imperial Place Model House Imperial Place Sales Gallery N.H.O Sales Office
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MODEL HOUSE & SALES OFFICE
THE DRAGON CASTLE SALES GALLERY Ha Long, Quang Ninh, Vietnam
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HERA SALES GALLERY Hai Phong, Vietnam
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MODEL HOUSE & SALES OFFICE
THE DRAGON CASTLE MODEL HOUSE Ha Long, Quang Ninh, Vietnam
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MODEL HOUSE & SALES OFFICE
HERA SALES GALLERY
Hai Phong, Vietnam
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MODEL HOUSE & SALES OFFICE
SAIGON METROPARK MODEL HOUSE Thu Duc, Ho Chi Minh CIty, Vietnam
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M.I.K MODEL HOUSE Ho Chi Minh City, Vietnam
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MODEL HOUSE & SALES OFFICE
LUXURY RESIDENCE SALES GALLERY Binh Duong, Ho Chi Minh City, Vietnam
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LUXURY RESIDENCE MODEL HOUSE Binh Duong, Ho Chi Minh City, Vietnam
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MODEL HOUSE & SALES OFFICE
ARUN HOME MODEL HOUSE Ubon Ratchathani, Thailand
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IMPERIAL PLACE MODEL HOUSE An Lac, Ho Chi Minh City, Vietnam
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MODEL HOUSE & SALES OFFICE
IMPERIAL PLACE SALES GALLERY Ubon Ratchathani, Thailand
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N.H.O SALES OFFICE Ubon Ratchathani, Thailand
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HOSPITALITY HOTEL & RESORT Sarai Resort & Spa The Alcove Library Hotel
SERVICED APARTMENT Citadines Central Binh Duong
F&B Bookmark Restaurant Goat Tree Restaurant
SPA In.Es Pure Spa Seasons Spa
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HOSPITALITY HOTEL & RESORT Sarai Resort & Spa Sarai Resort & Spa 2 The Alcove Library Hotel
SERVICED APARTMENT Citadines Central Binh Duong
F&B Bookmark Restaurant Goat Tree Restaurant
SPA In.Es Pure Spa Seasons Spa
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HOSPITALITY HOTEL & RESORT
SARAI RESORT & SPA Situated in the exotic city of Siem Reap, Sarai Resort & Spa is a luxury Moroccan-inspired boutique resort in siem reap. Sarai has been designed to be a destination where travelers from East and West come to pleasantly discover superior services, beautiful and comfortable rooms, great food, exquisite spa, and a tranquil swimming pool.
Wat Damnak, Sala Kamreuk,, Siem Reap, Cambodia
www.sarairesort.com
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HOSPITALITY HOTEL & RESORT
SARAI RESORT & SPA 2 Situated in the exotic city of Siem Reap, Sarai Resort & Spa is a luxury Moroccan-inspired boutique resort in siem reap. Sarai has been designed to be a destination where travelers from East and West come to pleasantly discover superior services, beautiful and comfortable rooms, great food, exquisite spa, and a tranquil swimming pool.
Wat Damnak, Sala Kamreuk,, Siem Reap, Cambodia
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HOSPITALITY HOTEL & RESORT
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HOSPITALITY HOTEL & RESORT
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THE ALCOVE LIBRARY HOTEL The Alcove Library Hotel is an unrivaled boutique hotel in Ho Chi Minh City. The hotel offers a sanctuary of deluxe accommodations, architectural elegance and timeless style. Nestled in a charming and quiet neighbourhood street, the Alcove Library Hotel also offers respite from the hustle and bustle of the city, and yet represents a perfect base from which to explore the excitement of Saigon.
Phu Nhuan District, Ho Chi Minh City, Vietnam www.alcovehotel.com.vn
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HOSPITALITY HOTEL & RESORT
Citadines Central Binh Duong will offer 200 stylish units ranging from one to three-bedroom apartments, as residents will also enjoy a variety of in-house amenities, such as a swimming pool, children’s playground, fitness center, residents’ lounge, business center and breakfast lounge.
CITADINES CENTRAL BINH DUONG
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HOSPITALITY HOTEL & RESORT
GOAT TREE RESTAURANT Goats climbing trees is not a rare sight in Morocco. The leaves and fruit of argan trees provide great nutrition for the hungry goats that flourish in the area. Indulge in mouth-watering Southeast Asian cuisine at the Goat Tree Garden Restaurant.
Siem Reap, Cambodia
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SEASONS SPA Season’s Spa’s four main treatment rooms each represent the four seasons. From interior decorations to the aroma oils, the spa stays true to its theme, providing an unforgettable experience for customers.
Siem Reap, Cambodia
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HOSPITALITY HOTEL & RESORT
BOOKMARK RESTAURANT Bookmark offers a broad selection of affordable, fresh, deliciously prepared meals, as well as providing homy breakfasts for in-hotel guests. Our rooftop seating overlooks the quiet Nguyen Dinh Chinh street and offers a liberating view of western Saigon. Bookmark can also be booked for exclusive meetings and large parties.
Phu Nhuan District, Ho Chi Minh City, Vietnam
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HOSPITALITY HOTEL & RESORT
IN.ES PURE SPA IN.ES is a sanctuary for the senses. Everyday we are surround by an overload of stimulations that leave us feeling tired and disconnected. We have thus forgotten how to slow down, breathe, and just feel. At In.es we have created a sanctuary; a space where you can focus and reconnect to your inner self.
Soksan Road (Road 50), Sangkat Svay Dangkum Siem Reap, Cambodia www.inescambodia.com
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COMMERCIAL OFFICE BUILDING CNR Stone Cobi Tower I & II
EDUCATION BUILDING Handong Global University
MEDICAL FACILITY KOICA National Pediatric Hospital
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COMMERCIAL EDUCATION BUILDING
CNR STONE Also the head office of ADU, the CNRStone building has become a landmark in the midst of Ho Chi Minh City’s busy downtown landscape. A modern representation of the companies it houses, the CNRStone is a beautiful marriage of form and function.
Nguyen Thi Huynh Street, Ward 8, Phu Nhuan District HCMC, Vietnam
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COMMERCIAL EDUCATION BUILDING
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COMMERCIAL EDUCATION BUILDING
COBI TOWER I & II In the center of the commercial area in Ho Chi Minh City’s prime expat town, Cobi Towers provides 36,000 m2 of new high-end office and business space.
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B Street, Tan Phu Ward, District 7 HCMC, Vietnam
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COMMERCIAL EDUCATION BUILDING
KOICA NATIONAL PEDIATRIC HOSPITAL Cambodia-Korea Friendship Building, National Pediatric Hospital in Phnom Penh, Cambodia.
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Federal Russian Blvd., Sangkat Touk Laok Phnom Penh, Cambodia
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COMMERCIAL EDUCATION BUILDING
HANDONG GLOBAL UNIVERSITY Gyeongsangbuk-do, Pohang-si, Buk-gu, Korea
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GRAPHIC DESIGN & BRANDING CORPORATE IDENTITY HOTEL, RESTAURANT & SPA IDENTITY RESIDENTIAL PROJECT IDENTITY BRANDING MARKETING MATERIAL SIGNAGE & WAYFINDING
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GRAPHIC DESIGN & BRANDING CORPORATE IDENTITY HOTEL, RESTAURANT & SPA IDENTITY RESIDENTIAL PROJECT IDENTITY BRANDING MARKETING MATERIAL SIGNAGE & WAYFINDING
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GRAPHIC DESIGN & BRANDING
CORPORATE IDENTITY Project Name 1. N.H.O 2. SYPM 3. Handong E&C 4. Agape 5. CoreAsia 6. Alpha E&C 7. Locus E&C 8. Water & Life 9. ITM 10. Hope Kindergarten 11. Rung Arun Suksa School 12. JPRC
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HOTEL, RESTAURANT & SPA IDENTITY Project Name 1. Alcove Library Hotel 2. Bookmark Restaurant 3. Sarai Resort & Spa 4. Seasons Spa 5. Goat Tree Restaurant 6. Oasis Bar 7. Memento 8. Resto Casual Dining 9. In.Es Pure Spa
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RESIDENTIAL PROJECT IDENTITY Project Name 1. 2. 3. 4. 5. 6. 7. 8. 9.
1st Home City Tower Imperial Place Sky9 Saigon Metropark Dragon Hill City First Home Premium Arun Home Diamond City
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BRANDING DESIGN
Basic Guidelines
Applications
- Orientation Guide - Color Guide - Usage Guide - Font Guide
- Name Cards / Business Cards - Envelopes - Letterhead - Email Signature - Note Pad - Folder - CD/Media Packaging - Stickers - Paper Bag / Shopping Bag - Packaging - Uniform
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GRAPHIC DESIGN & BRANDING
MARKETING MATERIAL DESIGN Marketing Items - Marketing Source Kit - Leaflet/Flyer - Brochure - Advertisement - Banner - Billboard - Website
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SIGNAGE & WAYFINDING DESIGN Exterior Signs - Rooftop - Hanging - Wall-mounted - Protruding - Column - Billboards Interior Signs - Wayfinding - Directional - Room ID - Floor Signs - Information Boards - Interior Decorations
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GRAPHIC DESIGN & BRANDING
PROJECT INDEX
Residential 8 Diamond City 9 Arun Home 13 Arun Home 2 17 Kings Town 21 An Phu Sinh 25 The Dragon Castle 29 Hera 33 Saigon Metropark 37 Imperial Place 38 1st Home, Thanh Loc 39 1st Home, An Giang 40 Sky 9 41 City Tower 42 Nest Home 43 The Summit 44
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Model House & Sales Gallery 46
Commercial 80
The Dragon Castle Sales Gallery 47 Hera Sales Gallery 48 The Dragon Castle Model House 49 Hera Model House 51 Saigon Metropark Model House 53 M.I.K Model House 54 Luxury Residence Sales Gallery 55 Luxury Residence Model House 56 Arun Home Model House 57 Imperial Place Model House 58 Imperial Place Sales Gallery 59 N.H.O Sales Office 60
CNR Stone 81 COBI Tower I & II 85 KOICA National Pediatric Hospital 87 Handong Global University 89 Graphic Design & Branding 82
Hospitality 62 Sarai Resort & Spa 63 Sarai Resort & Spa 2 65 The Alcove Library Hotel 69 Citadines Central Binh Duong 71 Goat Tree Restaurant 73 Seasons Spa 74 Bookmark Restaurant 75 In.es Pure Spa 77
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ADU Company The CNRStone Building 13-15A Nguyen Thi Huynh, Ward 8, Phu Nhuan District, HCMC, Vietnam T (+84) 028 3535 1730 W www.adugroup.co.kr