WORLD MUSEUM OF ART World and Human: reflection of each other
TECHNOLOGIES 2015
The technologies deployed by WMA are leading edge and tested by the WMA team in market practice. All of the technologies about to be explained are pay as you go and /or will be funded by speciďŹ c partner project budgets.
Each technology in its own way contributes to the content creation synthesis that WMA is bringing to the market and lovers of great art.
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Contents WMA Website Landing Page & Lead Generating System ................................................................................................... 4 Technologies in Smartphones, Tablets and Other Mobile Devices .................................................................................. 7 Augmented Reality ............................................................................................................................................................................. 9 GPS / Bluetooth / WiFi .................................................................................................................................................................... 11 Virtual reality ...................................................................................................................................................................................... 13 Software for JIBO ............................................................................................................................................................................ 16 QR-Codes ........................................................................................................................................................................................... 19
WMA Website Landing Page & Lead Generating System
WMA has a specific landing page built for each service, museum, or just an exhibit. Paid traffic from context advertisement, banner and partner’s advertising, and social networking gets redirected to each landing page. The main goal of each page is to attract visitors to the museum’s section on the WMA site or to the news page of that museum.
WMA Website Landing Page & Lead Generating System Where is it already being used WMA’s lead generating system is widely used by numerous advertising companies and by WMA’s team in previous projects. The WMA system is easily adaptable to different market and different businesses.
How it works in WMA There will be a separate from the WMA’s site Landing Page. Main goal of that page will be to transfer a visitor to the WMA partner’s page. Instruments for attracting the traffic will be social networks and context advertisement.
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Landing page / Lead-generating System SERP
PR
SMM E-mail
Organic Traffic Content Page
Landing Page
Direct Traffic
Main Page
Landing Page
Offline
Landing Page
Payed Traffic YouTube
Context
Target
Banner
CPA
Retargeting 6
Technologies in Smartphones, Tablets and Other Mobile Devices
In today’s world portable and mobile devices have many built in sensors. WMA has chosen the following to develop and promote WMA’s content:
1. Proximity Sensor Gesture commands for applications. For example: turning pages of photos/artifacts without touching a screen – just swaying your hand over it. 2. Accelerometer With the help of this sensor WMA is able to measure a number of steps that a visitor makes in, for example, games or quests. We change the interface orientation depending on the device’s positioning, or size. WMA can efficiently manage the information if the device has been moved, or angled. 3. Light Sensor Light Sensors are useful for creating games for children. For example: if a child finds a hidden object at an exhibit, they must cover the phone with their hand, or put the phone in a special box and the child receives points in a merit system 4. Gyroscope Sensor Commands may be executed by shaking a device a specific number of times. For example: by shaking your phone two times you may find and see people who are ready to take a tour together. 5. Magnetic Field Sensor (usually is not considered a sensor, but we included it in our list) This acts like a compass, which will be a useful tool for games and quests for children. Players can find their way to the next prize.
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Augmented Reality
With this technology an exhibit of artworks has special markers (graphic or radio) and WMA enabled mobile devices will interact with those markers via camera or WiFi/GPS links.
Augmented Reality Where is it already been used Geneva Museum of Art & History
http://www.youtube.com/watch?v=i0nL8gWblBM How it works for the user
http://www.youtube.com/watch?v=rVcIaBAQSE4
How it works in WMA When a marker and mobile device are aware of each other, additional information about a piece of artwork appears on the device’s screen. It could be presented as video, a 3D model, or audio. The curator of the museum, or an expert in the specific field, can speak about the particular artwork; it can be used as a guide to an educational tour (voice and/or video); or, additional follow up items about the artwork could be recommended. 10
GPS / Bluetooth / WiFi
Artworks in a museum’s exhibit have radio marks for translating a signal to mobile devices that are enabled with WMA software. When the user gets in a zone with the signal, the software receives a push-message and shows it to the user.
GPS / Bluetooth / WiFi Where is it already been used System Mobi-Beacon of Mobility Networks allows people in shopping centers, “Simon”, to receive information from sales people.
http://www.mobiquitynetworks.com/
How it works in WMA These technologies are used to inform a WMA user about related places, or objects nearby his location (depending on how far they are according to the GPS system). Software on the user’s mobile device receives a push-message informing the user about artwork, exhibits and events giving the user the address and directions. These technologies are used in games and quests for children. In each game they have objects that are marked and they have to find them or do something with them. Using the WMA geo-location (GPS) service, users will be able to communicate with others who are interested in the same event or do tours together.
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Virtual reality
A Helmet of virtual reality is a device that gives a user an ability to dive into a world of unique visual and acoustic experiences in a computer created space. It is a device that you put on your head and has a video and stereo (or quadrophonic) acoustic system. Helmet – is the conventional name, modern devices look more like glasses. Helmet gives you a multidimensional image of an object, providing two different images to each eye. It also has a gyroscopic or infrared sensor to detect head positioning.
Virtual reality Today helmets are getting cheaper and more available for the average consumer, and have become very popular among game players and other consumers of virtual reality. There are several affordable models on the market that are the same price as a new game consol for video games.
Where is it already been used Project of European virtual museum
https://www.youtube.com/watch?t=91&v=QKcVIEASVII
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Virtual reality How it works in WMA Apps for mobile devices as well as software and parts of WMA’s site will have virtual tours for helmet owners. Applications, or an entire site itself, can demonstrate a part or a whole exhibit of a museum. Artworks can be supplemented by additional information in video, 3D, or audio.
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Software for JIBO
Meet Jibo, The World’s First Social Robot for the Home Friendly, helpful and intelligent. He can sense and respond,and learns as you engage with him.
Software for JIBO JIBO is the first “family” robot-assistant https://www.jibo.com/ "JIBO's potential extends far beyond engaging in casual conversation and completing daily tasks." - Katie Couric, Yahoo News "A Robot with a Little Humanity" - John Markoff, New York Times "JIBO isn't an appliance, it's a companion, one that can interact and react with its human owners in ways that delight instead of disturb." - Lance Ulanoff, Mashable "Move over, Siri, the JIBO robot is coming" - Maggie Lake, CNN "This Friendly Robot Could One Day Be Your Family's Personal Assistant" - Christina Bonnington, WIRED
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Software for JIBO How it works in WMA The robot can be uploaded with software that has information about the museum or particular exhibit. The robot can translate audio help at voice requests, and demonstrate video from the server/software, periodically giving a link to the main site of WMA.
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QR-Codes
In the modern world a lot of companies use this technology for advertising, marketing, and promotion of different events. QR-Code (quick response) – is a matrix code developed by the Japanese company “Denso-Wave� in 1994. Today it is a widely spreading technology that is most popular in Japan.
QR-Codes Where is it already been used A user gets redirected to specialized software, a site, or social network page when he scans the code with any mobile device.
How it works in WMA QR-Codes are placed near artworks, in different places of the exhibit rooms, posters and outdoor advertisement stands. Users will be redirected to the WMA site, or, any webpage with more comprehensive information about the event at the moment of scanning the code.
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WORLD MUSEUM OF ART World and Human: reflection of each other
Ste.102, 3965 W 83rd St., Prairie Village, KS, 66208 Tel.: +1 (913) 6452838 l.bottomley@worldmuseumofart.org