Beverages & Food Processing Times February - 2016

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Vol. 8, Issue 09, February 2016, 100/-

‘Comprehensive Action Plan’ for food processing industry: Badal Our Bureau, New Delhi all it a ‘revolution’ or ‘panacea’ in the food processing sector of the state, Prakash Singh Badal, chief minister, Punjab, recently has sought the support of union food processing ministry for formulating a ‘Comprehensive Action Plan’ in the food processing sector.

ministry to open demonstration-cum-training centres across the state to encourage farmers to take-up food processing adding that the farmers of the state were already a leader in the food grain production, however, it had reached a point of saturation.

He then said that the processing of food grains, meat, fish, milk, fruits and vegetables and others could aid in supplementing the income of the farmers pin-pointing that the aforesaid centres would act as a catalyst in making food processing a mass movement in the state.

Interacting with a high-level team of union food processing ministry, Badal reportedly noted that the ministry along with the state government should formulate an ambitious plan within a month in order to boost the food processing sector of the state.

Also, he reportedly encouraged National Information Food Technology Entrepreneurship and Management (NIFTEM) to explore the feasibility of setting up dedicated training centres for milk, fruits and vegetables, honey, fish and meat processing by becoming a technical knowledge partner of the state.

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He emphasised that the hard working and resilient farmers of the state had led to the country’s Green revolution (food grain production), White Revolution (milk production) and Blue Revolution(fish production) and it was now the time that their indomitable spirit of entrepreneurship was channelised in the food processing sector.

According to media reports, the CM urged the representatives of the union food processing

Accordingly, he gave a nod for a tie-up of NIFTEM with Guru AngadDev Veterinary and Animal Sciences University to introduce several courses in food processing.

During the meeting, it was decided that 200 programmes would be held across the state from February to November at a cost of Rs 18 crore to impart highly skilled training to farmers.

Gits Food

brings healthy South-Indian breakfast Mixes

Our Bureau, Mumbai

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t is observed that 4 out of 5 Indians skip breakfast which potentially not only leave you vulnerable to chronic ailments but also fail to kick-start your day. A healthy breakfast on the other hand can give you the requisite energy and set the stage for smart decisions all day long. To help cook a quick breakfast without compromising on health, Gits – the pioneers in convenience food brings to you Gits Breakfast Mixes – a nourishing way of starting your day.

Mornings are more often than not extremely hectic and rushed. While some avoid breakfast for similar reasons, others would want something more delicious which is hard to prepare in the hustle and bustle of the day.

Skipping breakfast can easily set you up for overeating later in the day. A healthy meal, on the other hand, can give you energy, satisfy your appetite, and boost your concentration levels.

Harried mornings have finally met their match with the Gits Breakfast Mixes. Ditch the idea that healthy breakfast recipes should be boring and exhausting to cook. With the Gits Breakfast Mixes, cook your meal in 3 simple steps designed to

whet the appetite of even the most habitual breakfast skipper and enjoy some lipsmacking, tasty breakfast foods, while helping you lead a healthy lifestyle.

Gits range of South Indian Breakfast Mixes comprises healthy variants –Dosai, Idli, RavaIdli, RavaDosai, Upma, Uttampam and Sambar which are rich in protein and energy that keeps your concentration level up throughout the day.

Gits promises to offer an ideal nutritious breakfast for the entire family with no compromise to the original taste.

It has always been on top with their instant south Indian ranges and their products contain no added preservatives, artificial colour, MSG or artificial flavour. Gits promises to be 100% vegetarian, highly nutritive and tasty.

Now even better..... through our partnership with

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Vol. 8, Issue 09 - February - 2016

FOOD PROCESSING NEWS

Sunfeast ‘Yippie’ noodles to reach Rs 1,000 cr mark post Maggi-ban Our Bureau, New Delhi TC’s instant noodles brand Yippie foresees to reach Rs 1,000 crore brand, ensuing the Nestle-Maggi’s controversy.

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V L Rajesh, divisional chief-executive-foods division, ITC, reportedly said that the brand Sunfeast ‘Yippie’ was in its fifth year post the national roll-out, however, it was now poised to enter Rs 1,000 crore club in the ITCBSE -0.44 per cent foods stable.

Explaining Yippee's growth pre- and post-Maggi ban, Rajesh was quoted as saying that the brand was growing at more than 40 per cent before the controversy broke out. (in June 2015), with all the competitors in the market.

"The controversy and confusion that prevailed adversely affected the whole industry. However, with our proactive inputs and innovative campaigns, we were the fastest to recover and then exceed our old sales levels," says Rajesh.

He then said that the company’s campaigns had focussed on world-class product and manufacturing processes.

According to media reports published earlier, Nestle had re-launched Maggi in November following a Bombay High Court order, in August, had lifted ban on the instant noodles brand imposed by food safety regulators.

In June the company had withdrawn the instant noodle brand from the market. It had suffered a damage of 70-85 million Swiss Francs (nearly Rs 530 crore) due to the ban that lasted five months.

Recently, the reports stated that ITC had revenue of Rs 36,507.40 crore in 2015. For the first half of the fiscal 2015-16 ITC's net sales was Rs 17,310.23 crore, in which non-cigarette FMCG segment including branded packaged food business had contributed Rs 4,522.63 crore.

Not only this, the company is reportedly planning to set-up new manufacturing units for ‘Yippie’s considering growth rate. It had launched Yippie noodles manufacturing plant in Pune and would continue to facilitate in other states such as Kolkatta, Haridwar and Bengaluru.

CFTRI shows the way in food processing for Make in India

Our Bureau, Mumbai

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he Mysore-based Central Food Technological Research Institute (CFTRI) has organized a number of events to showcase its initiatives towards ‘Make in India’ in food processing during the visit of Union Minister for Science and Technology and Earth Sciences.

Make in India is an ambitious programme launched by the Government of India to seek leadership role for the country in the manufacturing sector.

Accordingly, the CFTRI has been working on innovative solutions in food processing to benefit the industry, farmers and other stakeholders. farmers find a market for their produce.

Beverages & Food Processing Times

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Vol. 8, Issue 09 - February - 2016

Beverages & Food Processing Times

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Vol. 8, Issue 09 - February - 2016

BAKERY NEWS

Quaker Oats joins the glutenfree trend Our Bureau, New Delhi epsiCo’s Quaker Oats Co. now offers gluten-free oatmeal for its one-minute standard oats and instant single-serve pouches, available in original and maple and brown sugar flavors.

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Oats are naturally gluten-free, but the product can pick up stray wheat, rye, barley, or spelt while making its way through the supply chain.

Researchers have developed a cleaning system to remove stray grains to ensure the oats meet the FDA’s standards.

The new line was in response to consumer demands, where gluten-free oats were among the top inquiries during the past several years.

With the new product line, the company addresses the free-from food products consumers are looking for, particularly those with food-related allergies.

After moving through the new cleaning system, the oats also go through multiple quality checks to ensure they remain gluten-free.

The numbers back up the consumer tonal shift: In the U.S., gluten-free food sales rose 136% from 2013 to 2015, reaching an estimated $11.6 billion in sales, according to Mintel.

Coconut farmers bite into Biscuit Market Our Bureau, New Delhi The Coconut Development Board has introduced a string of value added products to increase industrial use of coconuts and give growers another source of income.

CDB's chief coconut development officer Rajeev George said that three products — coconut biscuits, flavoured coconut juice and coconut chunks — will help in supplementing the income of coconut growers and help in cutting their dependence on demand for coconut oil and copra.

"At present, around 15 per cent of the 21,665 million coconuts produced in the country go for industrial use. Our aim is to increase it to 25 per cent," he said.

CDB intends to offer the technology for manufacturing these products free to 53 coconut producer companies that have been formed in the southern states to promote value-added products from coconut.

These companies have been focusing on the production of Neera, the non-alcoholic drink taken from coconut palms, and its subsequent byproducts.

In Kerala alone, 50,000 litres of Neera are produced in a week, nearly half of which goes into the manufacture of value-added products such as jaggery, honey and sugar.

Beverages & Food Processing Times

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Vol. 8, Issue 09 - February - 2016

FOOD SAFETY NEWS

FSSAI proposes to set up ‘Pre-Arrival Document Scrutiny’ by March 2016 Archana Aroor, Mumbai After much outcry on the delays on the food import clearance system, the Food Safety and Standards Authority of India (FSSAI) is now planning to bring in ‘Pre-Arrival Document Scrutiny’(PADS)

by March 2016.

This move is under the operationalisation of Food Safety and Standards (Food Import) Regulations 2016, which is yet to be enforced in the same year.

“In this regard, the apex food regulator recently has consulted and held meetings with the stakeholders and the food importers,”says Bimal Kumar Dubey, director, food imports, FSSAI, while speaking to advanceinfomedia over telephone.

Dubey stated that the move was aimed at reducing the time and transactions costs involved in clearing the consignments of goods by the importers at the Indian customs port that paves way for easing out their business.

Food industry welcomes new norms for food product imports

by FSSAI

PADS under the regulations refers to the scrutiny of documents submitted by the food importer to the authorised officer in advance, before the actual arrival of the article of food in order to facilitate faster clearance of food imported at the customs port. Accordingly, the importers are asked to submit the ‘pre arrival document’ for scrutiny 30 days prior to the arrival of the food article at the port. As per the regulations published in the website of FSSAI, the aforesaid document comprises of 15 different types of document.

Therefore, the importers may also be required to furnish documents as notified by the food authority from time to time.

“The procedure is simple and involves the filling up of the details of the food products imported online that takes only one-time effort,” Dubey says.

He then concluded that the importers were found happy and agreed that such an initiative by the apex body would not only guide them in advance, but also expedite the release of goods enhancing the competitiveness of the food business in the country.

Gujarat FDCA winds up ‘Street food safety model’ in Three Districts Archana Aroor, Mumbai The state of Gujarat continues to be an exception following a ‘street food safety model’ for street food vendors and small hotels at highways, with its completion of the first phase in the year 2012-13— now enters the second phase of its model ensuring the street food safety regulations in around 26 different districts of the state. Three districts have already been covered and awaiting its results.

When it comes to food safety of street foodperhaps it is the unsafest in the country in the absence of proper vigil and regulations. This is an initiative taken by the food authority of the state, since its inception and norms were in place when Prevention of Food Adulteration (PFA) Act 1954 was in force.

Speaking to Beverages and Food Processing Times, H G Koshia, commissioner, FDCA, Gujarat informs, “We need to ensure street food safety and educate the hygiene aspects for street food vendors for a quality food.”

In such an awareness programme, Koshia said that already three districts namely Junagad, Porbander

and Godhra had been dealt under the aforesaid programme and other districts are expected to be completed by the end of February, this year.

He mentioned that it was impossible to achieve such a target with around 260 food safety officers, 33 designated officers as there more than 2 lakh food business operators (FBO’s) and 60 million population in the state. However, it is noteworthy, that in one-half years of this programme, the authorities had been able to conduct about 50 awareness programmes for street food vendors including the hotels at highways to corroborate food safety.

According to the industry, nearly 80 per cent of the consumers in India accessed street food. “We have explained to those street food vendors on the importance of the food safety in terms of the location of the spots and hygiene food preparation practices,” concludes Koshia.

Other states such as Bhubaneswar, Hyderabad, Delhi, Lucknow and Kolkata, under the purview of Food Safety and Standards Authority of India (FSSAI) are also keen to replicate the Gujarat model.

World Class Laboratory Testing Services

Our Bureau, New Delhi Food items which have at least 60 per cent shelf life or more will only be allowed to import, the food safety watchdog The Food Safety Standards Authority of India (FSSAI) said in its new guidelines, a move aimed at checking dumping of products. Shelf life means the period between the date of manufacture and the best before or expiry date whichever is earlier as printed on the label.

The apex body said that no one could import any food product without having an import licence from the central licencing authority and the importer should also be registered with the Director-General of Foreign Trade (DGFT).

It also asserted that if any food importer attempts to import unsafe and prohibited food or food from prohibited sources, directly or indirectly, including re-channelling, re- packing etc, his or her licence could be cancelled.

All India Food Processors Association President (AIFPA) Amit Dhanuka said that this would bring more clarity and transparency in the regulations.

"We welcome this move now there is more clarity for importing the packaged food products. Besides, this move will also stop bringing expired products to the country and try to make it a dumping ground," Dhanuka says.

In addition to respective directions, the regulator also eased the import clearance process by introducing risk-based criteria for clearance rather than sampling of consignments.

Further, FSSAI clarified that under the labelling norms, the permitted importers had to affix logos as prescribed by the food safety norms on arrival of the food products at the customs bonded.

Research & Analysis Centre: Subhas Nagar, P.O.-Nilgunj Bazar, Barasat, Kolkata-700121 Phone: +91-3371122800, Fax: +91-3371122801, Email: efraclab@efrac.org, crm_iq@efrac.org, W: www.efrac.org

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Vol. 8, Issue 09 - February - 2016

FOOD PROCESSING NEWS

FMCG’s to tame on calorie count; Corn is fast moving from serves health-conscious buyers snacking to full meals in India Italian chocolate maker Ferrero is now selling its trademark premium gold round-shaped brand Ferrero Rocher in packs of three.

demand will comes from Indian families, said H Subbaiah, then additional director of agriculture, Karnataka. Is corn the new potato in terms of how Indians choose to munch? "Perhaps not," said Balaji Wafers' Chandu Virani.

PepsiCo and Coca-Cola expect the availability of limited portions to spur consumption. Both companies have been reporting low single-digit volume sales growth, impacted by erratic summers and consumers curbing impulse buying.

Our Bureau, Mumbai ollowing a global policy by Unilever, its Indian unit Hindustan UnileverBSE -0.36 per cent has reduced the calories in icecreams. It wants to ensure that at least 80 per cent of the packaged ice-creams it sells do not have more than 250 kilo calories per portion.

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According to reports, PepsiCo would roll-out its colas in 150ml cans - the smallest in the domestic market, in the next week. Rival Coca-Cola will introduce 180ml cans across its beverages portfolio next month in addition to its 300ml.

Indians are becoming more vulnerable to diseases arising from sedentary lifestyles and unhealthy diets. One such disease, diabetes, is likely to affect 79.4 million people in India in 2030, more than double the number in 2000, according to data on the World Health Organization's website.

"Unilever shares the public concern about the issue of obesity and related chronic diseases and the tremendous long-term challenge society, is facing to deal with them," an HULBSE -0.36 per cent spokesperson says.

The spokesperson reportedly has informed that HUL had reformulated some products and reduced the sizes of others to bring calories in them to below 250 kilo calories. HUL sells Magnum and Cornetto ice-creams in India in both mini portions as well as regular sizes now.

"As a food manufacturer, we are clear we have a responsibility to help address this challenge both in our product formulation and in our public position," the HUL spokesperson says.

"The new sizes in cans will be the smallest so far in the Indian market. The move is aimed at getting the calorie-conscious to consume the beverages with the pull factor that these are limited in calories," a top beverage industry official mentions.

"We plan to introduce 180ml cans and 300ml PET packs this year in some select markets only. For consumers, it means the flexibility to choose the serve size," a Coca-Cola spokesperson avers.

Some restaurant chains, too, are toeing a similar line. Dev Amritesh, chief operating officer at Dunkin' Donuts India, says, "We have various options at various price points and portion sizes.

For example, consumers can choose a big Tough Guy burger or a smaller Crunchy Joe. At the same time, they could go for an indulgent Death

by Chocolate donut or a lighter Classic Glazed donut."

Top retailers said limited size packs are becoming popular. "Portion control and tempered indulgence are gaining momentum. Consumers are consciously choosing smaller portions and brands are following suit as portion control has moved from the diet regime to mainstream consumers now," Devendra Chawla, group president, food and FMCG, at retailer Future group, was quoted as saying.

Chawla reportedly said that the categories where nutritional profile is under scrutiny are the first to adopt this. "As a trend, consumers are settling for taste-led products over diet ones, though they are limiting the frequency and size of intake," he said.

Sugar-free and diet beverages have posted higher sales than the previous year, but on a small base.

Mobile Kitchen upgrades street food in Kerala While the concept has been around in other parts of the country, notably in north India, and now it’s pioneered the transformation in Kerala.

Our Bureau, New Delhi | or a while now, street food has been passĂŠ in most middle-class and upper-middleclass households in Kerala. But lately, it's making its way back on to their dining tables.

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One reason is the way street food has undergone a transformation and the latest fad is the mobile kitchens that appear when dusk sets in on the main roads in cities across the state.

There are more than 150 such mobile kitchens which do business till 11 p m in the state with most concentrating in the 14 district headquarters of the state.

These mobile kitchens are modified vehicles, mostly Tempo Travellers, from which all the seats are removed and it's just the driver's section that remains from the original.

The mobile vans have an extended menu and it includes mostly the traditional dishes like the popular thattu dosha (the smaller version of the regular one), chapathies, parottas, idiappom, appom. Some even offer fried rice, while omelettes and bull's-eye (fried eggs, sunny side up) are the most sought after ones.

The Food and Safety Commissioner is the watchdog for these mobile kitchens. Its commissioner, T.V. Anupama said that the mobile kitchens are classified as street vendors.

"These vehicle kitchens have to pay an annual fee of Rs.2,000 ($30). Our officials conduct surprise checks at these eateries and any lapses connected to hygiene invite penalties. In December (2015), we realised a total fine of Rs.288,000 across the state," Anupama said.

With the watchdog doing a good job, good quality food at cheap rates, hygiene being of prime importance and ease of doing business with practically no taxes to be paid by the kitchen owners, more and more mobile kitchens are certain to hit the roads in the state in the days to come.

Our Bureau, New Delhi orn is fast moving beyond snacking to full meals in India as consumers are lapping up soups and nachos along with the ubiquitous popcorns. Brands such as Pepsi Co's Kurkure, HUL's Knorr, Planet Pop India, GreenDot Health Food's Cornito and ConAgra Foods' Act II are seeking to make the most of this shift in food habits.

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"Corn is moving beyond a munching option in multiplexes and is getting adopted as a conscious ingredient of meals across Indian households.

Riding high on its health benefits owing to high fibre content, it is embraced by families looking for healthy options from breakfast to supper," said Suresh Saraf, chairman of Saraf Foods.

The company has seen a 30 times growth in volumes over the past decade since when it has been freeze-drying corn for soup and pasta makers. It has engaged nearly 400 farmers in central Gujarat to sow corn over 2,000 acres for captive consumption.

At the India Maize Summit last year, agriculturists and planners deliberated on how the country's maize demand is forecast to grow to about 44 million tonnes by 2022. About 30% of that

The company recently launched corn-based munchies under its flagship potato wafer brand Balaji Wafers. "Corn cannot replace potato at this point, but surely it is a new category with good margins," said Virani, who is keen to double corn processing capacities at his plant by the end of 2016 and expects to take on DFM Foods' Crax.

According to industry players, India ranks as the world's sixth largest producer and the fifth largest consumer of maize. Apart from half of its demand from poultry, consistent growth in processed food industry has fuelled demand for corn among households in India.

Adoption of Chinese and Mexican cuisines and consumption of colas, candies and cookies that use corn syrup as an ingredient is pushing growth.

Greendot Health Food, which launched Cornitos in 2009, has been bullish on corn ever since.

Corn consumption in India has gone up in the past five years versus that of potato especially because it comes under healthy snacking umbrella. Corn snacks have less fat content and zero trans-fat, attracting high consumption level as compared to potato wafers," said Vikram Agarwal, director at Greendot.

Bharat Ramani, chief executive of Planet Pop Foods said, "Corns are a healthy alternative to the junk food we all are munching. High fibre content in popcorns surely stands a better chance to take corn as a category forward."

FDI flow grows by 35% in last 17 months Our Bureau, New Delhi oreign direct investment into India has grown by 35 per cent in the last 17 months even as across the world it has fallen by 16 per cent.

"FDI in India has grown by 35 per cent at a point of time when FDI across the world has fallen by 16 per cent," Department of Industrial Policy and Promotion Secretary Amitabh Kant said.

He said 'Make in India' was launched in endSeptember last year and since then FDI has grown by 40 per cent as compared to the previous year, "but if you look at the last seventeen months of this government FDI has grown by 35 per cent as compared to the previous seventeen months."

FDI has come into manufacturing, consumer goods, logistics and food processing sectors, he added.

On startups, Kant said, "there is a huge energy, vitality and dynamism amongst startups in India and we need to carry this forward from digital startups to manufacturing startups, to startups in agriculture and social innovation areas, and from tier one to tier two and three cities."

"The Prime Minister will be launching the Startup India movement on January 16 in New Delhi, we are inviting all the startups from Bengaluru to participate in this."

"On that day we will link up all the IITs, IIMs, NITs and central universities for viewing of the startup India discussions from morning to evening," he added.

He also said to provide a major impetus to the sector the Prime Minister will unveil the action plan for startups on that day.

On the economy, Kant said India is growing at 7.4 per cent and "it is an oasis of growth in the midst

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Beverages & Food Processing Times

of a very balanced economic landscape across the world."

"Challenge for India is to grow at 9-10 per cent over a long period of time over the next three decades or more," he said.

"If India has to grow at 9-10 per cent India must become a very easy and simple place for people to do business....; It has to grow rapidly in manufacturing sector," he added.

While speaking about the Make in India initiative of the government, Kant said Make in India week is being organized from February 13 to 18 in Mumbai, where about hundred countries are participating from across the world. Also, Asia business forum will be held during this event.

Stating that government is taking a series of measures to make India a very easy and a very simple place to do business, he said, "We have created an e-biz platform with Infosys where we have put twenty government services online with one single point of payment...."

"Our objective is that in the long run there should be only one identification number for the businessmen. The company identification, the labour identification and others should all get merged into one identification and there should be just one single form....." he added.

Speaking about competition among states in ease of doing business, Kant said last year we had ranked the states on hundred points, this year we are doing it on 340 points.

"We expect Karnataka to do extremely well this year and take action on all 340 points and prove its position; Karnataka must come in top three," he added.

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Vol. 8, Issue 09 - February - 2016

BAKERY

Tap into the season of Indulgence and Love

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ome February as the weather begins to slowly get warmer, the biting cold in the air recedes, the air changes to one of anticipation, of celebrating love, of Valentine’s Day, which is just around the corner. What spells out love more that Chocolate in all its glory?

Whether it be the simple chocolate bar or an expensive choco bouquet, creating a buzz is quite easy when you start with quality chocolate. In fact that is half the battle for the consumer’s mind.

After all the wrappers have been taken off, what remains with the consumer is the memory of the luxurious indulgence in their mouth. When consumers return, it is in fact to recapture that memory, to relive that moment through their taste buds.

Puratos’ CARAT Coverlux Compound, is by far the best bet. Banking on taste, world class quality, and backed by cutting technology, Coverlux adds that special something to your chocolate creations.

It is clearly the best tasting chocolate compound around.

Requiring no tempering, the Coverlux, true to its word comes with a rich mouth feel and leaves consumers with a feeling of indulgence.

The rich quality is for all to see, cracking with the characteristic snap, true of all well tempered compounds.

Chocolate cakes come an easy second for consumers professing their love. Catching your consumers’ eye too is easier when putting together cakes that are both visually appealing, and backed by a richer chocolate taste. Puratos’ range of chocolate sponge mixes, comes with that special taste, yet provides great volume at a perfect price point. Super easy to use, the mixes gives consistent results time and again, making it the mix of choice for all discerning bakers across the globe.

The chocolate sponges that come in both Eggfree and Egg versions, balance the need for freshness, with a better shelf life, thereby reducing wastage.

As we all know reduced wastage translates to a better bottom-line and increased profitability. As local consumers move out of the country they expect to experience all that which is available abroad within their own sitting rooms.

No longer is the old favourite in the shelf a crowd pleaser, it is now time to make products that truly reflect the global while being local to provide consumers with local products that speak a global language of indulgence.

The chocolate sponge range includes Tegral Choco Sponge, Tegral Sponge Egg Fee Cocoa, Easy Sponge Cocoa &Easy Sponge Cocoa Egg Free Give your bakery a world class edge, by reaching out to Puratos for design inspiration, creating customised solutions that effectively showcase

their products has long been their forte. Whether it’s just to put together a brilliant eye catching design, or even better to actually customize a recipe for your bakery specially, Puratos is always up for the challenge.

Proving that Puratos is up for the challenge of customizing offerings, keeping their customers’ requirements in mind, is the latest addition to their bread mix range is the EASY CURRY MASALA. In keeping with recent trends, consumers in India, like their global counterparts have shown an inclination to try different foods. Their food experiences and choices are largely based on a number of factors which include international travel, exposure to food trends via the internet as well as through the TV. So while consumers are open to new food experiences, so too is a strong feeling of holding on to familiar tastes and reaching for comfort foods.

Consumers, as per Puratos’ Taste of Tomorrow survey, are looking for traditionalchoices with innovation & variation.

This bread mix, can effectively used either as a breakfast bread or as a snack, with its distinctive kadipatta flavour, the EASY CURRY MASALA is bound to be a sure fire hit with consumers looking for that extra pep in their bread.

As with all Puratos mixes and premixes, the technological advantage brings a longer shelf life, increased freshness across time and a remarkable reduction in wastage.

Making Puratos your partner in innovation and indulgence, step into the world of world class baking with luxurious products, give your bakery that extra edge that sets it apart. Come be a part of the Taste of Tomorrow.

In order to capitalize on this trend, Puratos’ Indian arm has introduced the EASY CURRY MASALA. A bread premix that is customised to the South Indian palate in particular, but also the Indian palate as a whole, with its tasty region specific appeal. To say now that the sambhar is only a south Indian dish would be so wrong, because the sambhar and the idli and the dosa is now an Indian dish, available across the length and breadth of the country. So too have the flavours that might have been South Indian in origin, become national flavours.

EASY CURRY MASALA Bread mix with a spicy South Indian taste.

Unique to itself. Tempting appearance and ideal for both breakfast and snacking.

Pack size : 2.5kg

CHOCOLATE SPONGE MIXES Chocolate Sponge cakes mixes are at the heart of many patisserie applications. Puratos India offers sponge cake mixes which are solution to traditional cakes, trendy layer cakes, swiss rolls, snack cakes and many more. Tegral Sponge Egg Free Cocoa, Tegral Choco Sponge And Easy Sponge Cocoa / Easy Sponge Cocoa Egg free are the variants.

Pack size : 2.5kg

CARAT COVERLUX Carat Coverlux is the hard compound chocolate with an excellent chocolate taste.

A premium range of dark, milk and white multipurpose compound chocolates made with high quality ingredients and refined to a smooth texture.

Pack size : 500kg Puratos Food Ingredients india Pvt. Ltd.

Centrium Building Unit 5, 4th Level. Phoenix Market City.

LBS Marg, Kurla (west), Mumbai, Maharashtra - 400070.

Phone: 022 61240808, Website: www.puratos.in, Email: sales@puratosindia.com

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Vol. 8, Issue 09 - February - 2016

AGRO PROCESSING NEWS

Bühler takes pole position in global rice processing

Researchers find superior form of plant enzyme that can increase wheat yield

Significant contract wins over the past 12 months

Our Bureau, New Delhi he Bühler Group is continuing to strengthen its leadership in rice processing, handling and storage capabilities. With dedicated local services and solutions, built on thorough regional knowledge, it is able to meet the exact needs of customers across the world. Bühler was founded 150 years ago and has, over that time, continually renewed its strategic commitment to its customers worldwide. Now, as the global leader in the supply of industrial food processing systems, contributing approximately 30 percent of global rice production, Bühler is now the number one supplier in industrialised rice processing. Its position in the industry as a trusted technology partner to processing businesses is further underlined by its raft of innovative solutions to suit the needs of processors large and small.

Rice is grown on every continent, apart from Antarctica, and is a staple food for more than half of the world’s population. In fact, one billion people globally are directly or indirectly reliant on rice – either for food or income, or both. With the world’s population predicted to reach 8.27 billion by 2030, demand for rice is expected to increase by approximately 100 million tonnes to 550 million tonnes in the same period.

Bühler is well prepared to play a key role in processing these fast growing rice volumes: thanks to significant contract wins over the past 12 months, the company has taken the pole position in global industrialised rice processing, exceeding its closest competitor in terms of combined turnover in rice milling and logistics. Today, around 30 percent of the global rice harvest will be processed on systems from Bühler.

This accomplishment is owed to Bühler’s commitment and success in delivering global expertise with local customer service and its ability to understand every step along the value chain. The company not only understands the raw material, but the individual drivers in the handling and production process - from receipt of freshly harvested paddy, all the way to the finished and packed rice. Bühler’s locally-based experts proactively support and advise customers in the decision making process, creating a real impact in reducing post-harvest losses.

As global demand for food rises so does the pressure to reduce food waste, which already stands at well over 315 million tonnes of food every year. In its markets, Bühler has introduced a number of different initiatives to reduce food loss worldwide – and is thereby helping to fight global food shortage.

Detlef Blass, Head of Rice Processing Europe and Americas explains: “Paramount to Bühler’s success are the 80 plus sales and service centres around the world. They have a deep-rooted understanding of the issues affecting the markets they operate in and cement Bühler’s ability to adapt its technology and business model to the needs of processors in each area.”

In the region – for the region Furthermore, Centres of Competence located in major rice producing markets, including India and China, house the world’s best rice technology and nutrition experts, who are well placed to develop regional rice processing and added-value technology solutions that meet distinct local requirements in paddy handling, storage, and milling.

The success achieved in South East Asia is a perfect example of this formula and highlights Bühler’s widening technology and engineering footprint in the key rice processing markets.

Rustom Mistry, Head of Rice Processing for China and South East Asia explains: “In the past two years we have secured in excess of USD 100 million worth of business, including the company’s largest-ever contract for rice processing, a landmark agreement with Merry Rice in Thailand.” The contract, for more than 50 Bühler SORTEX S UltraVision™ optical sorters,

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and 50 high-capacity UltraPoly™ rice polishers, will result in the world’s largest rice mill, capable of processing more than 10,000 tonnes of rice per day. Other contracts secured in South East Asia include the first complete rice mill in Vietnam for Phung Hoang, an exporter in high quality rice from Vietnam, a pre-cleaning and dryer complex for Capital Rice in Thailand and a complete paddy processing plant for Nine Seas in Myanmar.

Bühler is also building a strong customer base in South Asia, particularly India and Bangladesh.

Sunil Ranade, Head of Rice Processing for South Asia, Middle East and Africa, points out that Bühler recently installed its first UltraLine™ Rice Mill in Bangladesh with the 16 tonnes per hour rice mill. This was a progression of the partnership between Bühler and Erfan Group, the country’s largest rice processor and supplier, which began in 2013. Further success in the region includes contracts with City Group, Patel Agri, SKML and most recently a 12 tonnes per hour paddy to brown rice processing plant for Galaxy Rice Mills in Pakistan.

SORTEX innovations A key component of the success in rice processing has been the growing demand and acceptance of Bühler’s leadership in optical sorting for rice.

Offering a comprehensive portfolio of fully automated rice optical sorters from 4 to 16 TPH including innovations such as the SORTEX S UltraVision™ allows rice processors to specify a Bühler optical sorter that delivers the specific rice quality and sorting capacity that meets their exact output requirement.

“Earlier this year, Bühler launched its new Bühler W optical sorter in response to the growing demands from small to medium sized rice processors.

Within just three months, the company had already confirmed more than 100 single machine contracts in India alone. Further product launches include its recently developed product line, which provides a bespoke rice milling solution for low capacity processors,” Sunil Ranade continues.

Bühler is also trading strongly in Europe where it has completed a combination of new installations and plant upgrades. Much of this additional business came from existing customers, including a Spanish-based multinational food group. It installed a 100% Bühler rice grinding plant – the largest in the world – producing high value premium rice flour for use in baby foods, instant beverages and gluten free products.

Meanwhile in the Americas, market development and penetration for Bühler rice processing solutions remains buoyant. In Columbia, Bühler has supplied engineering and accessories for a paddy project, processing more than nine tonnes per hour. One of Central America’s largest rice producers has also invested in a second UltraLine™ whitening and polishing unit including all accessories increasing production from paddy input to almost 40 tonnes per hour. In Costa Rica, one of Bühler’s largest rice processing customer’s is planning further upgrades to its automated rice processing plant.

In North America, Bühler secured a USD 1.5 million contract to supply SORTEX S UltraVision™ sorters to four rice processors, including two of the largest farmer-owned rice producers in the US, establishing Bühler as a first choice technology partner in this established rice market.

Bühler will continue to expand local sales and service channels, plus build expertise to further strengthen its provision of energy efficient, processing technologies for emerging and mature rice markets worldwide. Bühler’s commitment to understanding and serving its customers, underpinned by a solid strategy of forging and investing in long-lasting business partnerships with rice processors, large and small, around the world, will ensure that Bühler remains in pole position for 2016, where several significant rice projects are further expected.

wheat, Triticum aestivum. Each type was studied to find superior Rubisco enzymes responsible for improving photosynthesis.

"Both jointed grass and barley are regarded as valuable genetic resources for improving wheat disease resistance."

Our Bureau, New Delhi esearch has revealed a superior form of a common plant enzyme, Rubisco, can boost photosynthesis resulting in a significant increase in wheat yield.

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The research conducted by plant scientists at Lancaster University, Rothamsted Research, and the International Maize and Wheat Improvement Centre (CIMMYT) claim the enzyme can increase photosynthesis by up to 20% under certain field conditions.

Of superior Rubisco enzymes identified, two of the most efficient are Rubisco from plants known as Aegilops cylindrica (jointed goatgrass) and Hordeum vulgare (barley).

The variants possess Rubisco catalytic properties that are capable of improving photosynthesis leading to an increased grain yield.

LEC researcher Dr Elizabete Carmo-Silva said: "Both jointed grass and barley are regarded as valuable genetic resources for improving wheat disease resistance.

"Our research suggests that they can also be used to improve biomass production."

Lancaster Environment Centre (LEC) professor Martin A J Parry said: "Improving the efficiency of photosynthesis, the way crops turn carbon dioxide in our atmosphere into everything we can eat, may seem ambitious but for us it offers the best opportunity for producing the scale of change in crop yield that we need to feed a growing global population in a changing world climate."

Dr Anneke Prins and Dr Doug Orr are research associates at the university who conducted the experiment that was jointly funded by CIMMYT and by a subcontract to the University of Illinois, under the Bill and Melinda Gates Foundation award Realising Increased Photosynthetic Efficiency (RIPE).

Researchers carried out and measured photosynthesis in 25 genotypes of wheat that showed variation existing among each genotype, however closely related they are.

Research was also done on wild relatives of bread

Orr said: "As part of the RIPE project we are screening a wide range of species from across the globe, and aim to identify variation that will enable improving photosynthesis and biomass production in rice, cassava.

India going for large-scale food imports Our Bureau, New Delhi wo consecutive droughts and untimely rains last year have cut India's farm output, pushing many farmers to destitution.

Lower prices in local markets and a rout in global commodities have aggravated their woes.

OILMEALS: After exporting 4.5 million tonnes of oilmeals to countries such as Iran, Japan, Korea and Taiwan in 2014/15, traders have clinched deals for less than a million tonnes in April-December.

Oilmeal exports are not expected to cross a million tonnes in 2016/17.

As a result, India has resumed importing corn after a gap of 16 years. New Delhi now looks likely to import more food in the months to come, traders say.

SUGAR: India might also be forced to buy sugar in the next season beginning Oct. 1, 2016 due to lower output of sugarcane. The world's No.2 sugar producer last imported in 2009/10,buying 4 million tonnes.

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Here are some facts about imports and exports of key farm products: CORN: India exported 2.8 million tonnes in the fiscal year to March 2015 and now New Delhi is likely to import 2 million tonnes of corn in 2015/16 and again in 2016/17. Domestic corn prices have shot up by about a quarter in the past six months, raising the cost of production of chickens by 44 percent.

LENTILS: Imports of protein-rich lentils are expected at a record 5 million tonnes this fiscal year, with similar volumes expected next year.

WHEAT: Wheat stocks are enough for now, but expectations of lower output this year after a poor crop in 2015 has meant a 25 percent drawdown from state warehouses.

IARI avails high-yielding agri-produce Our Bureau, Mumbai ndian Agricultural Research Institute (IARI) has recently released seven new varieties of field crops including wheat, rice, chickpea, pigeon pea and mustard and identified 11 varieties of high-yielding agricultural and horticultural produce during 2015.

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According to media reports, these varieties include the newly-developed pigeon pea (arhar dal) and mustard which have early maturity and highyielding properties.

Both are considered quite important as they can help in reducing India's import bills of pulses

Beverages & Food Processing Times

and edible oils in the long run. As India's current annual import bills on pulses and edible oils are Rs. 10,000 crore and Rs. 56,000 crore respectively.

The focus of public research institutions has been on developing varieties which can fill the huge demand-supply gap.Mustard-30) developed by IARI scientists will not only increase productivity but will also be beneficial for health as it has low erucic acid.

All these varieties are not just resilient to several biotic (living organism like pests and insects) and abiotic (nonliving factors like light, temperature and water) stresses but also have enhanced nutritional quality.

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Vol. 8, Issue 09 - February - 2016

FRUITS & VEGETABLES NEWS

Mango exports to USA likely to begin by March-April 2016; via irradiation programme Archana Aroor, Mumbai he season begins for fresh fruit exporters of the country with the outset of fresh mango exports that is likely to start by MarchApril 2016---the country now hopes to increase the mango exports to USA from this year through a new irradiation programme.

Interestingly, after the lifting of EU ban on Indian fresh fruits in the previous year, the US steps ahead of the ban insisting ‘irradiation of mangoes to be imported from India.’ As per this requirement, the irradiation had to be done in the presence of a US inspector at each facility.

Under the irradiation guidelines of fresh mangoes between the two countries, the mangoes should be irradiated with a minimum absorbed dosage of 400 grays at the approved and certified irradiation treatment facility using Cobalt-60. The source and equipment used for pest mitigation treatments must be capable of safely and effectively irradiating the commodities to the specifications that are required

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for for target pests.

“India will export different varieties of fresh mangoes, procured from different states such as Andhra Pradesh, Uttar Pradesh, Gujarat, Rajasthan and Maharashtra to the US under the Operational Work Plan (OWP) for mango irradiation, this year,” says R Ravindra, deputy general manager, APEDA, in a telephonic conversation with Beverages and Food Processing Times.

Ravindra explained that earlier the apex body had directed to complete the registration process of farmers on ‘Mangonet’ software on its website.

The composite list of farmers would then be sent to USDA-APHIS confirming the dates of the exports that would likely to process during the season.

On the contrary, while speculating the mango exports, for maintaining highest quality standards, state-of-the-art packhouses have been set up in major production zones. Keeping in view the different country requirements, internationally recognised treatment facilities such as Hot water treatment, Vapour heat treatment and Irradiation facilities have also been set up at various locations across the production belt. A unique product identification system, compliant to the traceability networking and Residue Monitoring Plan has also been developed for the consumer safety and readiness to product recall in case of any emergency However, the irradiation facility in Maharashtra located in Lasalgaon in Nashik was reportedly not convenient for mango exports for which the Maharashtra State Agricultural Board (MSAMB) had set up a second irradiation facility in Mumbai with the help of partial funding from APEDA. “Recently, we are awaiting for our certification with regard to mango exports this year to USA,” confirms D M Sadle, Assistant manager, MSAMB adding that despite the bad weather conditions, the state had exported nearly 600 metric tonne of fresh mangoes to different countries, in 2015.

According to APEDA, in the last two years, major destinations of mango exports had been United Arab Emirates, Saudi Arabia, Kuwait, Qatar and Nepal. The country had exported 42,998.31 MT of fresh mangoes to the world for the worth of Rs. 302.54 crore during the year 2014-15.

Beverages & Food Processing Times

10

Vol. 8, Issue 09 - February - 2016

FOOD INGREDIENTS NEWS

New US Child Nutrition Bill to No approval may be needed for products with ‘safe’ ingredients headway milk consumption of diabetes, metabolic syndrome, cardiovascular disease and obesity.

“Along with dairy’s long-established role in promoting bone health, reducing the risk of insidious chronic diseases and conditions demonstrates why milk is offered with every school meal and dairy foods are prominent parts of other nutrition assistance programmes,” Connie Tipton, president and CEO of IDFA was quoted as saying.

Our Bureau, Mumbai S - The Senate Agriculture Committee has recently approved legislation to enhance the quality of nutrition in federal feeding programmes, including provisions that would help reverse the decline of milk consumption in schools and improve the health of America’s children, according to the International Dairy Foods Association (IDFA) and the National Milk Producers Federation (NMPF).

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IDFA and NMPF reportedly said that almost all age groups consumed less dairy than recommended by the newly-released 2015 Dietary Guidelines for Americans (DGA), and this legislation offers the opportunity to improve dairy intake among the nation’s youth.

The organisations reported that the new nutrition bill reflected the latest findings of the DGA, which indicated that consumption of dairy foods provides numerous health benefits, including a lower risk

Jim Mulhern, president and CEO of NMPF, said that passage of the legislation: “Will help reverse the trend of declining milk consumption in schools, a trend that unfortunately is in direct conflict with federal DietaryGuidelines, which say children should be drinking more milk for lifelong health.

"If the trend is allowed to continue, it will have serious consequences for children’s health today and throughout their adult lives,” he said.

According to Mulhern during the year between 2012 to 2014, schools served 187 million fewer half-pints of milk, although total public school enrollment grew during that period. The Senate bill also calls on USDA to address the needs of lactose-intolerant students by offering lactose-free milk through the USDA Foods Programme.

The child nutrition re-authorisation bill is now expected to move to the full Senate for consideration.

DuPont Nutrition & Health Confirms Appetite-Reducing Ability of Dietary Fiber ratings found a similar positive effect of Litesse® polydextrose.

Our Bureau, Mumbai eading journals publish meta-analyses of Litesse® polydextrose effects DuPont Nutrition & Health has collated convincing scientific evidence to support the appetite-suppressing effect of the dietary fiber Litesse® polydextrose, part of the DuPont™ Danisco® range, in two meta-analyses. Both have now been published in scientific journals.

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The meta-analyses are the outcome of a systematic review of key studies that have investigated the impact of Litesse® consumption on calorie intake and subjective feelings of appetite.

Calorie consumption reduced by 5-15% Summarizing the studies of calorie intake, the first meta-analysis concludes that the inclusion of 6.2525g of Litesse® in a mid-morning snack reduces lunchtime calorie consumption by 5-15%.

“In addition, we have seen that this reduction in calorie intake is not compensated for during the rest of the day and may play a role in reducing total daily calorie intake significantly,” says Dr. Alvin Ibarra, senior scientist and member of the DuPont Nutrition & Health review team.

Impact on appetite The meta-analysis of subjective appetite

Dr Ibarra said: “This shows that Litesse® is able to reduce the desire to eat immediately after a meal which includes Litesse®. There is also a trend towards reduced hunger and increased satisfaction between meals after the consumption of Litesse®”.

And he goes on to say: “This means that Litesse® represents a very exciting opportunity for our customers who wish to develop their weight management products with satiety enhancing and appetite reduction qualities. Our customer applying Litesse® to their own brands can now help consumers reduce their caloric consumption and help them meet their weight-management goals.”

A new methodology for measuring changes in appetite During the review of the studies of appetite ratings, the biggest challenge was to make a meaningful comparison of results obtained from widely differing criteria. The DuPont scientific team met the challenge head on by developing a new methodology for estimating changes in appetite before and after a meal.

Dr Ibarra adds: “We are now using this new methodology to analyze the appetite rating results during the satiation and satiety periods with a positive acceptance from the scientific community.”

Our Bureau, Mumbai ndia's food regulator may do away with product approvals if the ingredients used have already been cleared or are deemed safe, bringing relief to the food processing industry by introducing a globally accepted norm.

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The Food Safety and Standards Authority of India is preparing new rules for product approvals after an earlier advisory, which put it at loggerheads with the industry, was quashed by the Supreme Court for not having legal standing.

The food processing industry had alleged that the product approval system had paved the way for an "inspector raj" and it also drew flak from food processing minister Harsimrat Kaur Badal, who criticised the effects of regulatory overreach after the FSSAI imposed a nationwide ban on Nestlé’s popular instant noodle brand, Maggi, in June.

The FSSAI's proposed regulation may require product approval only if a new ingredient or additive is introduced, a practice followed in several developed nations. The regulator has uploaded a list of permitted food additives and food items in which they can be used and the recommended maximum level.

The product approval process was brought in through a May 2013 advisory, which had been challenged by the Maharashtra-based Vital Nutraceuticals and the Indian Drug Manufacturers' Association and deemed illegal by the Bombay High Court. The authority appealed in the Supreme Court, which questioned the legal standing of

the process as it was an advisory rather than a regulation.

While the FSSAI discontinued the process after the court's ruling, it uploaded a circular on its website on August 26, which said the product approval process will be brought back as regulation. "Every endeavour will be made to expedite the regulations governing section 22 products," the circular said.

The food processing industry feared the procedure outlined in the May 2013 advisory would be enacted as regulations.

The opportunities for chewing gum are clear with BENEO BENEO presents new translucent chewing gum coating at ISM 2016 – 31st January – 3rd February 2016, Cologne, Hall 10.2, Stand G77 crunch, excellent flavour release and it is not prone to chipping or crackingduring production or transport.

Our Bureau, Mumbai ENEO, one of the leading manufacturers in functionalingredients, is using ISM 2016 in Cologne to showcase its new ISOMALT translucent gum coating technology for the first time. This innovative coating process enables chewing gummanufacturers to create attractive products that deliver in terms of translucence and shine,while also maintaining stability throughout their entire shelf life.

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The new coating has been made possible thanks to BENEO’s sugar replacer, ISOMALT, which is the only sugar replacer that crystallizes translucently.

This unique characteristicmakes it the coating of choice for those producers looking to create shiny pellets withinnovative visual effects. For the first time ever, the new technology allows multicoloured gumcentres to be coated in a crunchy and translucent way. Extraordinary colours, as well as addedprint and sparkle effects are also now possible and remain visible throughout the shelf life.

BENEO’s unique ISOMALT translucent coating technology offers new ways to create appealing gum products on existing production equipment.

Gum coated with ISOMALT hasa fine, delicate

Beverages & Food Processing Times

Thomas Schmidt, Marketing Director at BENEO comments: “The chewing gum market is in need of fresh ideas to re-ignite sales and BENEO’s translucent coating technology offers fantastic scope for new product innovation. For the first time multi-coloured centres can be made visible, leading to new visual possibilities in the market that will create excitement forthe consumer and manufacturer alike.”

Being the only sugar replacer derived from beet sugar, BENEO’s ISOMALT has a sugar-like,mild sweet taste. It has received EFSA (European Food Safety Authority) health claims for both its low glycaemic and toothfriendly characteristics.

Also, the US Food and DrugAdministration (FDA) approved a dental health claim. Both are opening up further marketingopportunities for confectionery producers.

Technical samples will be available on BENEO’s stand (Hall 10.2 booth G77) at ISM,alongside market samples from the first manufacturers who have adopted this innovativetechnology.

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Vol. 8, Issue 09 - February - 2016

SPICE NEWS

International Spice conference to be held in Goa from Jan 21-24, 2016 Archana Aroor, Mumbai n association with the Cochin Chamber of Commerce and Industry (CCCI), the All India Spices Exporters (AISEF) will host the firstever International Spice Conference (ISC) from January 21-24, this year at Grand Hyatt in Goa. The All India Spices Exporters Forum (AISEF),

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the premier spice industry and trade body of India, which represents close to 80 per cent of spices exports out of India, is celebrating its 25th anniversary in 2015-16.

The conference will be inaugurated on January 21, 2016 by Nils Meyer Pries, chairman, European Spice Association and managing director -Fuchs Gewürze GmbH. D Shivakumar, chairman and chief executive officer, PepsiCo India Holdings Ltd, who will deliver the keynote address.

“The intent is to hold such an event every year so that the India helps create a hub for knowledge sharing for the global spice industry to facilitate exchange of thoughts and co-creating the future with all our global stake holders”, Prakash Namboodiri, vice-chairman, AISEF told Beverages and Food Processing Times over telephone.

Over 500 delegates including 150 international

industry colleagues from 30 countries, 45 speakers and several more have already registered for the event, making this one of the most important events of this year.

The world now not only looks at India as a source, but also as a market to sell into. The food habits have changed the growth of processed food Industry is poised to double in the next five years. Almost all the biggest food, flavor and fragrance companies have forged alliances in India. Why do these global organisations seek to create a footprint in India? What is their business logic? How do they see the market progressing? What changes can we expect in the business environment and how does it mutually benefit both the consumer and the manufacturer. What is the impact of these developments to the rest of the world and where the raw materials will come from are some of the key issues to be discussed at ISC-2016.

On this occasion, AISEF will also sign a Memorandum of Understanding (MoU) with IDH Sustainable Trade Initiative a foundation in Netherlands at the International Spice Conference under which both parties will collectively work on projects and initiatives for creating and supplying Clean, Safe and Sustainable Spices in India.

In this regard, the two parties have resolved to strengthen and support IDH's multi stake holder platform called Sustainable Spice Initiative - India (SSI - India) to achieve the above mentioned

objectives. Also, the forum would take this opportunity to honour the pioneers of the spice Industry Al Goetze, M D McCormick Global Ingredients Ltd, C V Jacob, chairman, Synthite Group of Companies, and J V Mariwala, chairman, V K L Ltd, OmniActive Health Technologies Ltd & Auto Hangar (India) Pvt Ltd with Lifetime Achievement Awards during inaugural session in recognition of their valuable contributions to our Industry and society.

To grow the Indian spice industry to US $ 5 billion from the current 2.43billion US$ by 2020. Export Value Added Spices which will besides earning more Forex lead to higher employment. This is to be done in conjunction with the needs of the global industry. Export-Import Trade agreements with emerging markets (Iran, Africa, Egypt, Libya, South America, East Europe etc) are an area that would require government support and involvement.

Namboodiri said that this would require that we bring about major changes to the way we do business and we look forward to active support and encouragement from the government and support of our overseas partners.

Facilitating value addition should be a key area of focus. The mission of the Spice Industry is to make India the processing hub for spices, spice products and its derivatives and thereby contribute meaningfully to the government’s ‘Make in India’ campaign.

In the advent of several such steps, several top

global flavours and fragnance companies are showing keen interest for collaborations with Indian companies with already a few of them exists in the country with Joint-Ventures(JV). They own manufacturing facilities that is a proof of Indian strength as a global service and market. Not only this, product quality requirements are becoming more stringent in the world, therefore, initiatives to ensure food safety would be the second area to focus on. Backward integration and intensive research in agriculture and processing technology have also become inevitable.

Elaborating on the export scenario of Indian spices, T padmanabhan, senior executive, statistics, Cochin Chamber of Commerce and Industry, confirms, “There is huge demand for our spices in the world with our exports from cochin port alone has increased from 72212 tonne 2014 to 77828 tonne in 2015.

Padmanabhan said that the spices such as cardamom, chillies, ginger, pepper and turmeric have seen a huge demand from countries such as US, Australia, Germany, Nigeria, UAE, Saudi Arabia, Qatar, Holland Canada and the UK, with the US who tops in the list.

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12

Vol. 8, Issue 09 - February - 2016

DAIRY NEWS

DairyUK's new export strategy Verka to launch premium brand of to unleash international markets indigenous Cows' Milk Our Bureau, Mumbai K - Dairy UK has published a new export strategy to help the country's dairy industry unlock a 'new world of opportunity' on international markets.

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The strategy, entitled 'United Kingdom: Exporting Dairy to the World', identifies a raft of actions and recommendations that will enhance the UK dairy industry's export performance. According to Dr David Dobbin, Chairman of Dairy UK said that the country had an outstanding industry producing world-class products and the pepople in our industry had the ambition and determination to succeed.

The export strategy sets out a variety of actions and recommendations including ensuring a skilled workforce, improving the export certification regime, and removing barriers to dairy trade.

Farming Minister George Eustice was quoted as saying,"UK food has an excellent reputation the world over and with a growing global demand for dairy, British producers should take the opportunity to promote their high quality produce at home and abroad."Exports are a crucial part of growing and strengthening the dairy industry and a key part of our plan is to see new markets opened, so that the sector can become more resilient, competitive and profitable."

Dr Judith Bryans, Chief Executive, Dairy UK,

reportedly mentioned that other dairy exporting countries had followed successful paths and had set interesting examples in terms of industrygovernment cooperation to foster "Other dairy exporting countries have followed successful paths and set interesting examples in terms of industrygovernment cooperation to foster growth and develop exports. Also, he added that there was a scope to do more such as how well the UK industry was doing in terms of innovatins and promotions, skilling the industry for the future,food safety and environmental credentials and getting all of those elements correct was essential in a highlycompetitive export market.

Meanwhile, Sian Davies, Chief Dairy Adviser, The National Farmers Union (NFU) reportedly highlighted that the dairy sector had been under severe financial pressure unprecedented low prices and therefore to add value through selling more UK produce abroad and to growing markets had never been so important. NFU is fully supportiveof Dairy UK's strategy to unlock new opportunities for high quality british dairy products.

However, the whole supply chain will need to work together to achieve this through all necessary routes; producing for market demand, improved skills and training and more processing capacity.

After Ireland, it would mainly export dairy products to The Netherlands, France, Belgium and Germany.

Amul Kool Milkshake will now be Amul Kool Shakers Our Bureau, New Delhi mul has opted for a branding design makeover for its range of Amul Kool Milkshake in collaboration with WOW Design, a brand design consultancy.

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Known for its range of dairy products which are synonymous with the tagline 'Taste of India', Amul's Kool Milkshake as a youth-centred beverage is its one-of-a-kind flagship product under the Amul banner. However, it wanted to connect better with the main target audience, the youth as the 'cool' factor, which was missing.

Now, WOW Design has come on board to create a complete makeover for Amul's packaging design and communication and help the brand reconnect with the target audience.

Keeping the new visual imagery and graphics in mind, WOW Design re-framed the product description of Kool Milkshake as 'Kool Shakers', in order to reflect the 'cool' factor even in the name of the product. Using the colour blue, it has tried to accentuate the monogamous graphic to a new 'in

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Last year, the Cabinet had given the go-ahead for corporatization of state-owned DMS and its progress was reviewed by Prime Minister Narendra Modi.

"The concession agreement is being finalised.

Once that is ready, we will issue next month the Request for Proposal (RFP) seeking bids for operation and maintenance of DMS," a senior Agriculture Ministry official.

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A decision to this effect was taken by the chief minister while presiding over a high level meeting to encourage rearing of indigenous cow breed in the state.

Taking part in deliberations, the chief minister said that there was huge demand of this milk amongst the health conscious residents of the state, which could help in turning the fortunes of Dairy farmers of the state. Mr. Badal said that this would fulfill twin objective of supplying nutritious milk to the consumers besides increasing the earnings of the

The DMS will be leased out for at least 30 years to ensure the company makes profit using the existing infrastructure and resources. Milk companies like Amul, Nandini (Karnataka), Sudha (Bihar), Mother Dairy (Delhi) and Saras (Rajasthan) have evinced interest in running DMS, which has 800 employees.

DMS has milk production and packaging capacity of 5 lakh litres per day, besides a network of 1,298 outlets in the NCR. It was set up in 1959 with the primary objective of supplying wholesome milk to Delhi citizens at reasonable prices as well as for providing remunerative prices to milk producers. DMS has been procuring raw/fresh milk from Punjab, Haryana, Uttar Pradesh, Rajasthan and Bihar.

The chief minister also said that the state Cooperative bank would provide prompt loans to these dairy farmers for dairying activities.

hand with Maaza Milky Delite, launched as part of a pilot project to get consumer insights in Kolkata.

According to T Krishnakumar, chief executive officer, Hindustan Coca-Cola Beverages (Coca-Cola’s India bottling arm), Vio was being manufactured by the company’s co-packer, Schreiber Dynamix Dairies Pvt. Ltd, and would be distributed through CocaCola’s distribution network.

The current Amul Kool Milkshake could not effectively connect with its target audience as it lacked the 'cool' factor, and was unable to attract the main target audience. The revamp of the complete packaging design has brought a refreshing look and feel to the product. To align the whole look, the product was renamed as Shakers to give it a young twist.

Rupinder Singh Sodhi, managing director, Gujarat Cooperative Milk Marketing Federation (AMUL), says, "Designing needs to be very contemporary to target this youth segment as almost 65 per cent of Indian consumers are very young. We feel that WOW Design's work is moving with the times as well as identifying certain psychological aspects of consumers as well, which is very good. I think that the new packaging of Amul Kool Shakers has shaken up the market. One can see the product from a distance and the brand is very clear and trendy, with a good design."

In another significant decision, the chief minister also announced to set up special milk booths for sale of this milk in big cities across the state. He said that the state government would provide these booths to the dairy farmers who would sell their produce through these booths. Mr. Badal also announced that state government would provide 75% subsidy to farmers for constructing sheds to set up cluster of minimum 200 indigenous cows.

He also announced that the state government would give 50% subsidy to private dairy farmers having indigenous cow breeds for setting up milk dispensers or purchasing any other equipment.

Coca Cola enters dairy drinks segment in India

thing' in order to appeal to the youth.

To lease out ailing Delhi Milk Scheme centre invites bids next month Our Bureau, New Delhi he Centre will next month invite bids from milk companies to turnaround loss-making Delhi Milk Scheme (DMS) by taking over its operations and maintenance on a long-term lease basis.

Our Bureau, Mumbai n a bid to promote the sale of indigenous (Desi) cow's milk, the Punjab chief minister Parkash Singh Badal today has asked the MILKFED to introduce a premium brand of this healthy milk under its popular brand name of Verka.

dairy farmers.

He further asked the MILKFED to start a vigorous marketing campaign for popularising this brand of milk. The chief minister asked the MILKFED to introduce a price support mechanism for purchasing this milk from the farmers and then market it under its brand name Verka to popularise it amongst the people. He said that MILKFED must procure this milk from dairy farmer at no profit basis adding that the loss incurred by it would be compensated by the state government.

Mr. Badal also asked MILKFED to set up separate processing unit in the state for processing and marketing of this milk and its products.

Our Bureau, Mumbai oca-Cola India has reportedly entered the value-added dairy segment with its flavoured milk product Vio. It believes this will be the next growth pillar for the company after sparkling drinks, water and juices.

C

Venkatesh Kini, President, Coca-Cola India and South West Asia, was quoted as saying, “this was a strategic move as the dairy segment offers a huge opportunity considering that India’s average per capita consumption of milk is high and comparable to global averages.”

He said the company’s move was focussed on tapping into the demand for value-added dairy products in the country, which is still a small segment of the overall dairy category adding that the Vio flavoured milk had been developed specifically for the Indian palette at Coca-Cola India’s R&D centre in Gurgaon with inputs from the R&D centres in Atlanta and Shanghai.

The company hopes to bring excitement to the flavoured milk category by positioning it as ‘cool and youthful’ instead of it being a kids’ drink.

Vio flavoured milk is available in two — Kesar Treat and Almond Delight — priced at Rs. 25 for a 200 ml pack. The company had earlier tried its

Beverages & Food Processing Times

Coca-Cola India would also continue to look at partnerships with well-entrenched dairy companies for sourcing and collection of milk, as the company wants to focus on leveraging its strength in branding, packaging and distribution.

Talking about the communication strategy for the new brand, Debabrata Mukherjee, Vice-President, Marketing and Commercial, Coca-Cola India and South West Asia reportedly mentioned that the brand was targeted at the youth and meant for onthe-go consumption.

Further he added that as the current distribution strategy was focussed on modern retail outlets, the brand’s communications strategy would be largely focussed on digital marketing as well as in-store promotions. For instance, Reliance Retail would build awareness through special promotions, sampling opportunities as well as set up ‘VIO Dairy Zones’ across 9 stores to facilitate stronger consumer-product engagement.

The company is putting together its capabilities to be able to offer consumers great tasting products at competitive prices points leveraging on company’s wide distribution network.

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Vol. 8, Issue 09 - February - 2016

Beverages & Food Processing Times

14

Vol. 8, Issue 09 - February - 2016

E-COM

India�s Only Monthly Newspaper for Food, Beverage & Allied Sectors

www.agronfoodprocessing.com

Bakery chains log on to e-commerce sites Kalaari Capital-backed Ovenfresh, which is expanding into Bangalore from Chennai, too plans to start with its own website and also have options to place orders on the mobile phoneand the next stage is to roll out a mobile and online platform.

Vol. 8, Issue 09, February 2016, 100/-

‘From Eating to Processing: A fresh Look of the initiatives ‘ Food Processing Minister Harsimrat Kaur Badal has called for fully opening up foreign direct investment (FDI) in multi-brand retail of the food products produced and processed in India so as to benefit farmers and reduce inflation. India allows foreign investment up to 51 per cent in the multi-brand retail sector.

The Indian food and grocery market is the world’s sixth largest, with retail contributing 70 per cent of the sales. It is projected to grow at the rate of 104 per cent, touching US$ 482 billion by 2020.

The Indian food processing industry accounts for 32 per cent of the country’s total food market, 14 per cent of manufacturing Gross Domestic Product (GDP), 13 per cent of India’s exports and six per cent of total industrial investment. Indian food service industry is expected to reach US$ 78 billion by 2018.

The Indian gourmet food market is currently valued at US$ 1.3 billion and is growing at a Compound Annual Growth Rate (CAGR) of 20 per cent. It is expected to cross US$ 2.8 billion by 2015.

The online food ordering business in India is witnessing exponential growth. The organised food business in India is worth US$ 48 billion, of which food delivery is valued at US$ 15 billion. With online food delivery players such as FoodPanda, Zomato, TinyOwl and Swiggy building scale through partnerships, the organised food business has a huge potential and a promising future.

As food processing sector grows, it will lead to increase in demand for farmer's produce, besides, things such as technology transfer, imparting technical know-how and promoting usage of better seeds can further help in uplifting the standard of farmers in the country.

So to augment the food processing industry four mega food parks will become operational this year with a minimum estimated investment of Rs 600 crore. Three food parks were operationalised in 2015 and this year, another four parks will become operational. The Centre is aiming to make 42 mega food parks operational by end of 2019, which will yield a potential investment of about Rs 14,000 crore and would benefit about 12.5 lakh farmers and will generate about 3-4 lakh direct and indirect jobs.

Food Industry is a sector that is commending all areas and positioning India in a global stature. But there is still lot to do, like the dairy sector of India is very virtuous. Like milk is a life line in India, our diet consist of milk in all form, in food, as drinks as sweets…and so many things…..In 2015 India has logged a record milk production figure of 146.31 million tonnes in as compared to 137.7 million tonnes a year before.

At current production levels, India continues to top the list of the major milk-producing countries in the world followed by the USA, China, Pakistan and Brazil.

Though India recorded substantial increase in milk production the milk productivity (production per animal) in the country was far less as compared to those in developed dairy nations.

According to the Food and Agriculture Organisation of the UN, India currently accounts for nearly 16% of total world milk production. However, India is not among the highest milk surplus countries due to huge domestic demand and less productivity.

A new initiative, National Gokul Mission, has been launched for the preservation of indigenous cow breeds and a sum of Rs 550 crore has been released for 29 proposals from 27 states by December, 2015.

Talking about dairy Britannia Industries is gearing up for a full-fledged play in the estimated Rs 85,000 crore Indian dairy markets as part of its overall strategy to be a total food company.

I think Britannia has reached a very interesting stage where they have got a fairly good grip on what they need to do to make the plunge in dairy. In the phase one Britannia Industries will focus on value added dairy products that it already sells in which Cheese will be a big category.

Celebrations for Maggi do not seem to end as Nestle India is bringing back the chicken variant of its popular Maggi noodles online through Snapdeal from this month.

In November last year, Nestle and Snapdeal had partnered to re-launch the masala version of Maggi in India, following a ban in many states after food safety regulator FSSAI stated that it was "unsafe and hazardous" for consumption due to presence of lead content beyond permissible level and traces of monosodium glutamate(MSG), a taste enhancer.

Macdonald has also partnered with FoodPanda to enhance its food delivery procedures, While Dabur sale has not been significantly affected even though there has been unrest at the Nepal border.

Global food prices have lowered in nearly seven years due to a sharp waning in the prices of all agri-commodities led by sugar. According to Food and Agricultural Organisation (FAO) of the United Nations showed its benchmark Food Price Index fell in January by 1.9% below its level in December 2015. The Food Price Index averaged 150.4 points in January, and had been down 16%, since April 2009 from a year earlier and registering its lowest level.

Adani Wilmer launched India's first diabetes care oil by the name Fortune VIVO. Targeted at the growing health conscious community of the country, the cooking oil helps in controlling type II diabetes, also reduces and maintains blood sugar levels.

Many changes in the Indian food industry, many news many new things…..Many more to come, till next time.

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fter pizzas and biryanis, it's now cakes and bakery products. From the local bakery to the country's largest bakery chain, everyone is logging in, giving online food retailing in India a second shot.

Several e-commerce platforms that retail food have gone bust over the last few years, but the sudden spurt in bakery chains and the sheer size of the bakery industry gives companies the confidence that selling cakes online and on mobile will click.

Of late, home bakeries and startups have been mushrooming with several professionals and graduates turning bakers. The overall bakery market, valued at around Rs 8,500 crore and growing 12-15%, is estimated to reach Rs 15,000 crore in 2014-15, data with Technopak Advisors said. Major product categories include biscuits, snacks, cakes, pastries, rusk and savories such as puffs. Startups are, however, adding categories like cupcakes, strudels, waffles and doughnuts.

Mumbai-based Monginis have their own website, where you can place orders for delivery of cakes, chocolates, flowers and gift hampers in many cities across the country. Bangalore-based Daily Bread offers cake delivery to places near their stores.

In New Delhi, there is a startup called Bake Box, which works exclusively online on a subscription model. Every month, they will have a different baker. You can place orders on the website, which will be forwarded to the particular baker. Bake Box organizes the delivery. If you are a subscribed member of the website, you get a box of baked goodies from that particular baker every month.

FMCG brands, e-commerce companies and educational institutions are catching on to a new fad among households and wannabe chefs – baking and bakery products. While companies such as Del Monte are launching new products used for baking, e-commerce sites such as Snapdeal are seeing demand for bakeware.

Belgium bakery, confectionery and chocolate

These home-bakeries and bakery chains are giving the large but unorganized market some shape, and going online is step one. Close to 90% of the market is now unorganized.

There are a lot of people asking for online orders. For companies like Dominos Pizza, 20% of their revenues are from online orders and the number in this segment will be similar. Today, you can order a cake and flowers online, but you don't know where the cake is from and what kind of cake it will be. That will change when people like us come online. So you can see it, you have perhaps had it in the store.

Most bakeries today still prefer to sell on their own websites but will soon move to online marketplaces once things stabilize and economics work out.

Bangalore-based Just Bake, for instance, sells its cakes on its website and also has partnerships with sites like justeat.in or foodpanda.my where the bakery's items are displayed on the portal and orders are routed through the portal to the bakery.

About 15% of the online orders come from such sites. The company allows for orders to be placed from across the world and gets about 10% of deliver orders from outside India.

The French loaf will also start with its website but is open to other revenue streams and will start with products on our website which is being revamped to incorporate the entire bakery range.

Beverages & Food Processing Times

products manufacturer Puratos has even opened a school to help those who want to learn a thing or two about baking.

Consumer tastes in India are becoming ever more sophisticated and this is reflected in a strong demand for bakery, patisserie and chocolate products. We see a huge gap in availability of skilled craftspeople in the bakery and patisserie industry.

For Del Monte, India is becoming a huge bakery market with both QSR chains and home baking driving up the demand. The company recently launched its dessert sauces, primarily aimed at such consumers.

The size of the bakery ingredients market is approximately Rs.3,000 crore in India and growing at 12-15 per cent.

As the demand for bakery products grows there is also a need for chefs who can create that perfect pastry.

India really deserves an International Pastry school as 60 per cent of the executive pastry chefs and pastry instructors go to Malaysia for enhancing their skills and knowledge.

According to industry estimates, the cake segment occupies nearly 20 per cent market following the bread category, which is approximately 78 per cent of the baked products market. Besides bakery institutes, Puratos has also set up experience centres to reach out to small and medium bakers.

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Vol. 8, Issue 09 - February - 2016

INTERVIEW

CAKES FOR LIFE Monginis

Consumption pattern in India is divided, markets are city centric, it is important to be closer to customers-KumailKhorakiwala

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onginis Food Pvt. Ltd. opened its doors in India nearly 100 years ago.

MrMongini, an Italian, started a bakery and catering services in India. Monginis was a must at every celebration. Even then Monginis cakes, pastries and savories were baked to perfection and were in great demand.

In the 1960s, Monginis was bought over by the Khorakiwala family and after that history was made. By 1971, the idea of having a nationwide franchise network and reaching out to customers in their neighborhoods was born.

Ever since then, the Khorakiwala family has successfully expanded its operations to various cities in India like Mumbai, Kolkata, Hyderabad, Goa, Pune, Nasik, Rajkot, Baroda, Ahmedabad, Indore, Orissa &Surat and have proceeded to demonstrate, much to the delight of all customers, what the Monginis products and experience is all about.

Today to get the best product we need the best and latest Technology and automation. Do you stand by it?

AK-Here at Monginis we believe that to have the best product we need to have the best Machinery and automation. For example take the packaged category, latest machinery is very important, as every second and every kilo is very important for us to measure. If we try use manual labour instead of a good automation line, then it would be time consuming as well as imprecise and expensive. But with line machinery, the scenario is different as it would cut down labour and also be cost effective.

International machinery are quite expensive, which is not affordable for all, how are the small and local bakery industry affectedby this?

KK-Basically India being a very diverse country,

Globally Monginis has its strong presence in Cairo, Egypt, and besides supplying to neighboring countries like Libya, Yemen, and Sudan in the African Continent. Monginis brand also caters to the prestigious UK market and will soon be expanding to the other European countries. Monginis headquarters has a wellequipped lab and HAACP certified.

For years, Monginis cake brand has simply been making people happy and this is evident as today it stands as the no. 1 cake brand in India.

Firoz H Naqvi, Group Editor, in a candid interview with the Jt. Managing Director of Monginis, KumailKorakiwal and Director AliasgarKorakiwala,came to know about the company’s thought, policies and strategies and marketing ideas.

Here are the excerpts from the interview: Where do see Monginis today as Indian and global brand?

KK-Monginis is the number one brand in India and we hope to retain the position for many more years to come. The Bakery industry is a sunrise industry and thus I believe the future for us is very bright.

People of India with rising income and awareness are looking out for better and newer products.

Basically India is a mithai market, but now people here are gradually changing their preferences and going toward the bakery products, that is mostly cakes and celebration items.Cakes and bakery products are the in things nowadays. The new generationis more influenced with the western ways of life and alongside the paradigm shift in life styles, cakes, pastries and other bakery items are becoming favorites of Indian over the traditional mithai.The bakery Industry especially

becoming aware and now want to celebrate with their kid and family.

India is a big market for us in term of cakes and its product. The bakery market is an ocean, may be once we have covered the whole India with our cakes we will go for chocolates or breads. Though we have already started the chocolate business and have named our product as the chocolate flower bouquet. Like on occasions and events or party, instead of getting a flower bouquet one can buy the chocolate flower bouquet. In this you can use the flower and consume the chocolate too.

the cake industry is poised for great leaps.

The bakery industry is mostly city centric;do you face any hindrance while expanding your market?

KK-Well the biggest obstacle for the bakery industry is that it is perceived to be non-vegetarian, because most bakery products including cakes contain egg. The thought that the egg is the intrinsic part of bakery item and thus non veg is so deeply in craved in the psyche of Indian people that it is difficult to break it. However Monginis has set the trend and has become the pioneer in eggless cakes, which was started 20 years ago. Our reputation and guarantee is enough for the vegetarian people believe in Monginis. Our sustained awareness in the market has made people- who had never tasted or liked cake- to love cake and change their thoughts. People trust us and are assured that they are eating a vegetarian product from a branded company.

Well anyway we are quite focused on cakes right now but you never know what the future is.

are not viable. Those who were in cities are also moving out to other cheaper cities as the price to survive in the city is very exorbitant as in the case of Britannia.

These are the ground reality which the western world has to understand and invest accordingly.

Many have read the market and understood while some invest in large capacity only, but as far as I think these companies will have to do a rethink if they want to survive in adverse country like India.

What are your marketing strategy to promote Monginis further and are you’re planning to expand and reach out to the rest of the country?

AK-The bakery Industry is a perishable line and keeping that in mind if we expand and enter more cities then we would need to open factories in all those places. Managing factories which produce bakery item and cakes every day is challenging.

Hence to advertise on National TV or other channels or media and the product doesn’t reach in all the places, then that is a waste of advertising and customer trust. So we do local advertising only because if your product is not available the customers’ hopes are dented and it directly affects the company’s image and that is a letdown.

When is Monginis going to become a national brand?

KK-Well I hope the second generation ramps it up because we have done what we could. We have more than ten factories all over India and one factory in Cairo, Egypt – which my elder brother is managing.

Opening a factory is simple but managing and nurturing is an entire different thing, so now with the second generation joining us, I think they will do something sensible definitely.

not one product can satisfy the various region of India, unlike Europe or other western market which are homogenous market where a product clicks and the entire nation consumes it. In India it’s not like this and this ends up being a hurdle.

The International market is realizing that in order to survive in India they have to come up with more compact lines, not because we cannot afford it but because the nature of the country is like that. So they have do in Rome as the Roman do ….Therefore the foreign companies which are selling relatively compact line are successful. Not only because of the cost but also because of the real estate- as the size of the factory does matter a great deal. The big cities have no land left and whatever so it is very expensive. Consequently to set up a big factory one has to go the B or C class town where the lands are cheaper.

The consumption pattern in India is divided; the markets are city centric, so it is important to be close to your customers; but huge plans in the city

How much is your annual investment in technologies and automation?

KK-Over the years machines have been added and discarded so it’s difficult to quantify but our annual investment on machinery would be around 3 – 4 crores. Like last week we opened a factory in Kolhapur, which will service the entire southern Maharashtra. We are opening factories where we do buy new machinery for better results and products. We have a stand with our customer where we do not compromise and give them the best cakes and bakery items. This is only possible when we have the best technology and machinery.

Apart from bakery do you plan to foray in other business related to bakery?

AK-As my father said India is too big and we can have many businesses, but for now we are only focusing on cakes, as it is already hard to send cakes to each and every town and villages in India.

That is our aim at the moment as India is becoming more modern. First we thought that we would focus on big cities like Bengaluru or Mumbai, but now we are getting to understand that even the two and three tier cities and villages people are

Beverages & Food Processing Times

Britannia or Parle and some other companies went strategically into contract manufacturing to spread their wings all over the nation today they have captured most of the market. How do view this model and do have any plans to follow it?

KK-Monginis believes in live and let live, and competition was and never will be in our psyche.

I believe this is a typical multinational thinking, in which we do not believe.

In a highly automated product focused companies like that of biscuits, they are run by line and their product parameter is set, yes you can give them for contract manufacturing. But when it comes to our sector which is not determined by tones and kilos it has a lot of art connected to it, along with technicalities and local preferences. Cake making is a day to day management, products change very quickly and taste also change very quickly, so cake manufacturing cannot be done on contract basis because the raw material change the content change.

Also you cannot put a price to every product now and then. It is a very dynamic industry.

For Glucose or Good Day biscuits you set a formula, give them the ingredients, start the line and it churns out, that’s it. Our model is not like that. Thus the speed of geographical expansion is not favorable to my industry. Items that have long shelf life with set formulas like biscuits, contract manufacturing is a great model but for cake bakers it’s still a dilemma.

Are the people going for brands and packaged cakes or still stuck with the old stigma of buying the cake at the local bakery?

KK-Packaged products such as Swiss rolls, cupcakes or muffins are capturing the market, primarily because people have discovered a news food category which is vegetarian and according to their need. So the excitement about the new category is there. Along with the freshly made products there is demand for packaged product also because people are now realizing that for need of longer period, perishable products won’t help you, but packaged product will give shelf life, hygiene and brand and these very features bring in more consumption.

The Packaged products are synonym with location while the occasion products are the birthday cakes or any other reason to celebrate.

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Vol. 8, Issue 09 - February - 2016

FOOD PROCESSING NEWS

Bakery Industry: Growth and its innovations Indian Bakery industry is booming

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Prakash

he Indian bakery industry which is one of the largest segments in the food processing industry has witnessed a phenomenal growth during the past years. Due to change in the food eating habits of

the people, urbanization and improved standard of living, bakery products have gained popularity among masses especially the kids. This category is estimated to be over Rs 7,000 crore accounting for a CAGR of 12-15% appx. The industry comprises of – organized and unorganized sectors and is currently dominated by the unorganized sector which contributes over 60% of the total production. Consuming bakery products was not part of Indian culture many years back but largely due to the influence of the western culture these products have lots of takers across the age groups.

The per capita consumption of bakery products in India still remains 1-2 kg per annum, whereas in the advanced countries the consumption is between 10 and 50 kg per annum.

The bakery segment majorly comprises of bread, cakes, biscuits and cookies. At present the bread and the biscuit industry accounts for more than 80% of the total bakery products in the country.

The other products that are gaining importance in this category are – khari or puffs, buns, toast, rusk, croissants etc. Out of the total production of breads and biscuits, almost 40-50% is produced in the organized sectors and rest in the unorganized sectors.The organized sector consists of large, medium and small-scale manufacturers.Another product segment worth mentioning is Cakes and Pastries which is fast catching up.

Bakery industry has faced a lot of challenges Until the last decade the bakery industry growth was slow due to lack of technology, inadequate man-power and irregular raw material quality whereas now we are witnessing a complete paradigm shift. Outdated technologies (manual)

have been replaced with automated machines.

This has increased the out-put and at the same time yielding a better quality product. For e.g. the traditional furnaces (bhatti) used in artisan bakeries have been replaced by electric ovens which can be operated easily. Traditional blenders are being replaced by high speed mixers. Formulators and bakers are bringing in advancement in the technology and ingredients that they use. Industry is also looking at packaging to attract consumers.

Premium biscuits category like the sandwich cream biscuits and cookies would continue to grow because of strong consumer preference towards these products. This category has seen a series of new product launches in the health segment which are majorly catering to the health conscious population. Several bakery chains (domestic and international) have entered the market and are popularizing their brands. The main ingredients used in any bakery product are – flour, sugar/ salt and vegetable fat. These ingredients are abundantly available in India and hence sourcing of raw materials has never been a bottleneckbut the challenge that is faced is in terms of price fluctuations of the raw material since they are majorly agricultural produce and competition because of low capital investments. But in spite of these challenges, bakery industry will continue to thrive as it is in a favorable position. With increase in rural penetration of the bakery products, the segment will get a further boost.

Focus is now on Innovation Innovation can be in terms of technology, packaging and formulation i.e. use of specialty additivesfor a specific function. Bakeries especially in the organized sectors are adapting new technologies and as discussed earlier are upgrading their equipment. The industry is using fuel efficient equipment like the infrared burners that emit less pollution. Bakery industry is also implementing systems which ensure good manufacturing and hygienic conditions cum practices.

Improved packaging: Packaging of the finished product plays an important role not only in attracting the consumer but also in determining the product shelf life, retaining the freshness, nutritive value and avoiding any microbiological contamination, tamperproof, resistant to mechanical damage, labelling etc, etc and the list is endless. Developments in packaging technologies are underway to help in the preservation of the bakery product and address the above issues.

Innovations in ingredients/additives Bakery industry uses a lot of specialty additives in the recipes and some of them are – Emulsifiers, Stabilizers, Leavening agents, Enzymes, Preservatives/Antioxidants, new innovative flavours. These additives enhance the performance of the product in terms of texture, taste and shelf life. Apart from these regularly added ingredients, the industry is also developing recipes for the health conscious consumer. The present day consumer looks for health and nutrition apart from taste and convenience. Growing incidences of lifestyle diseases like diabetes, cancer, cardio vascular disease, obesity etc have prompted the consumers to switch to a more healthy diet. Some of the additives that give health benefits and are added for fortification are- minerals and vitamins, omega-3, phytonutrients, fibre, etc, Sugar substitutes/Sweeteners, etc.

Flour is one of the major ingredients in any bakery formulation, but we now see a switch from a plain flour (maida) to whole wheat flour, multi-grain or fortified flours which are rich in micronutrients.

There are companies manufacturing fortified biscuits to tackle micronutrient deficiencies which are prevalent in the country today.Consumers are also demanding gluten-free products.

Vegetable fat or vanaspati/Bakery shortening is another major ingredient used in the recipe and its main functions are – to prevent aggregation of flour gluten, to impart lubricity, tenderness, to enhance air entrapment while dough mixing, to enable formation of flakiness and crust. Trans free vegetable fats and fortified fats have now replaced the regular fats which contain the unhealthy trans fats. With Indian food laws, The Food Safety Standards Act of India (FSSAI), getting more stringent by the day, it is appropriate to be updated on the regulatory aspects before finalizing the recipes. It is now mandatory to declare the content of trans fats and saturated fats on the labels of packaged foods along with other nutritional information. Vegetable fats are now available in the market which are low trans or zero trans, low in saturates and are fortified with vitamins, minerals, and specialty ingredients like omega 3 fats, phytosterols, natural anti-oxidants etc.

Opportunities Bakers do face challenges like rising raw material costs, production costs, Govt regulations, and competition due to price sensitivity. But the bakery industry continues to grow steadily despite the challenges. The unorganized sector still accounts for > 50% of the market and this needs to be tapped as there is a huge potential.

With the rapid expansion of modern retail outlets/ e-retailing, the segment will grow exponentially.

Consumers are ever demanding and hence the baker has to be abreast and well-informed on the latest technology, products and services to meet the changing needs. Due to rising concerns of lifestyle diseases, health has become the major focus and hence value- added products like whole grain breads, high fibre baked products would start gaining importance. Government of India is also encouraging small and medium enterprises with very attractive schemes to upgrade their units. This has further opened up immense opportunities for new start-ups also.

Bakery Industry in India continues to shine ……….

Beverages & Food Processing Times

17

Vol. 8, Issue 09 - February - 2016

FOOD SAFETY NEWS

IBM and Mars introduce a new High definition cameras improve safety and quality for processors consortium to ensure of Frozen Fruits and Vegetables global food safety environment.

IBM Research, Almaden vice-president Jeff Welser said: "Genome sequencing serves as a new kind of microscope, one that uses data to peer deeply into our natural environment to uncover insights that were previously unknowable.Data will be sorted in a systematic way so these testing techniques can be used widely at an affordable price.

The scientists will probe into the genetic fingerprints of living organisms such as bacteria, fungi or viruses and also on their growth in different environments. Data collected will be used to study how bacteria interact.

Our Bureau, New Delhi BM Research and Mars have collaborated to establish a food safety platform called Consortium for Sequencing the Food Supply Chain to make advancements in genomics and to investigate food microbiome to boost safety and productivity.

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Experts from IBM Research aim to sequence the food supply chain to develop means to prevent bacteria that contaminates food and leads to several deaths.

The consortium plans to conduct a study on metagenomics to categorise and understand characteristics of micro-organisms and factors that influence their activity in a normal, safe factory

The first data samples will be collected at production facilities owned by Mars. IBM's genomics, healthcare and analytics experts will carry out their investigation at IBM's Accelerated Discovery THINKLab. Data will be sorted in a systematic way so these testing techniques can be used widely at an affordable price.

Mars Corporate Research and Development Vicepresident Dave Crean said: "We are excited to be working with IBM Research on this, and look forward to welcoming additional partners in the future to help drive global innovation in genomics, food, and agriculture."

With FSSAI easing product approval norms, FDI may rise 25%: Harsimrat Kaur Badal Our Bureau, New Delhi oreign direct investment in the food processing sector is likely to go up by at least 25 per cent as FSSAI streamlines regulations to ease product approvals, Union Minister Harsimrat Kaur Badal has said.

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The Food Safety and Standards Authority of India (FSSAI) had laid down quality standards for only 370 products. The regulator's approval was a must for all other products.

Now that the approval process has been relaxed, products with ingredients that are approved by the regulator may not require any approval, which will lead to more innovation and product launches and promote traditional food, Badal said.

According to Badal the food processing ministry’s contention has all along been that proprietary food products, for which standards are not defined in the Food Safety and Standards regulations, but have approved and standardised additives should not require product-by-product approval.."

Proprietary food means an article of food that has not been standardised under the food safety and standards regulations.

FSSAI has also issued a notice for operationalization of standards for proprietary food, under which the definition has been changed.

The proprietary food has now been defined as an article of food that has not been standardised under the regulations but which contains approved ingredients and additives. From now on, such products may not require regulatory approval.

However, the notice mentions that proprietary food does not include dietary supplements, nutraceuticals and genetically modified food

products, among others. And the onus for the safety of food products will be on food business operators.

The regulator has also uploaded a list of more than 8,000 permitted food additives, the food items in which they can be used and the recommended maximum level.

"With these new regulations in place, the industry's concerns regarding product approvals will be addressed to a large extent. And I am optimistic that in coming months, there will be an increase of 25 per cent FDI in the food processing sector," Badal said.

The Food Processing Ministry has been repeatedly taking up all these issues with FSSAI to find a solution to the problems being faced by the industry, added Badal.

"I myself had also met Health Minister J P Nadda a few times on these issues," she said.

"Now, our efforts have yielded results. This will ease the process of doing and expanding business in the food processing sector," the minister added.

Post ruling, FSSAI came out with a circular on August 26, saying the approval process will be accorded the status of regulation.

Indian food processing industry accounts for 32 per cent of the country's total food market, which is estimated at around USD 190 billion and ranked fifth in terms of production, consumption and exports.

The industry employs 13 million people directly and 35 million indirectly. In the last 15 years, the sector attracted FDI to the tune of USD 6,548 million.

With double the resolution, Bühler’s newly developed InGaAsHD cameras for the SORTEX E range of optical sorters can detect foreign objects smaller than ever before.

Our Bureau, New Delhi ith consumers increasingly demanding convenient and fast-to-prepare foods, frozen fruits and vegetables, such as green peas, beans or berries, are a growing market segment in the food industry. At the same time, food safety regulations are tightening and consumers have come to expect an impeccable product. A major concern is the potential presence of foreign materials, such as small stones or pieces of glass, wood or plastic in the packaged product.

Optical sorters with InGaAs cameras are highly effective in detecting and removing these objects.

Bühler pioneered the use of this sensor technology in optical sorting in 2007. Now, the market leader is introducing InGaAsHD. With double the resolution, these high definition cameras are able to detect foreign materials down to half the size previously possible, resulting in substantially better detection and removal. InGaAsHD will be available in the SORTEX E product range and will enable processors of frozen fruits and vegetables to meet the highest safety requirements, while ensuring maximum quality of their product.

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Frozen fruits and vegetables, such as strawberries, green peas, sweet corn or baby carrots, are a fast growing market segment in the food industry. Not only do they meet the demand for food that is quick and easy to prepare, in or out of season, but they can even be nutritionally superior to retailed fresh produce, as they are harvested at their peak ripeness - when most nutritious - and frozen soon after, preserving their vitamins and antioxidants.

“While increasing amounts of frozen fruits and vegetables are being processed, food safety regulations are tightening in most countries and processors have to guarantee the safety and quality of their products”, is how Stephen Jacobs, Global Product Manager at Bühler, sums up the challenge.

Among the biggest safety concerns are foreign materials, such as small stones, pieces of wood and glass, or slivers of plastic. If contained within packaged frozen food products, they will pose health risks - including lacerations, choking or broken teeth. For food processors, they may result in expensive product recalls and damage to reputation.

With its vast range of optical sorting solutions,

Bühler has worked for decades to enable food processors to efficiently identify and remove foreign materials. This is achieved by using a variety of sophisticated detection technologies.

InGaAs cameras, for instance, are very effective for separating foreign materials from good product of the same colour. They are based on semiconductor sensors made from indium gallium arsenide alloy and operate in the short wave infrared range (SWIR). As a conseqence, they are able to detect even the subtlest of colour differences that cannot be seen in the visible spectrum.

Bühler pioneered the use of this technology for use in the packing line, as a final check, to ensure that difficult–to-detect packaging materials such as light coloured wood in potatoes, cardboard in carrots and coloured plastic in vegetable mixes, were quickly identified and accurately removed from the product stream.

Bühler has continued to advance this technology and the development of the new high definition InGaAsHD cameras now mark the latest step in this process: “By combining a new hardware, software and lens package, we were able to engineer a new camera with double the resolution. As a result of this in-house development, our sorter will be able to identify foreign material objects down to half the previous size”, as Benedict Deefholts, Head of Sensor Development at Bühler, describes the key advantage of the new HD cameras.

Thanks to this development, Bühler’s sorting solutions for processors of frozen fruits and vegetables now offer even better detection and removal capabilities for a wide range of foreign materials in several different stages of the processing and packing line and is particularly beneficial for processors with stringent safety specifications such as for the baby food market.

The new InGaAsHD cameras are now available for Bühler’s SORTEX E product line. Processors that are already operating SORTEX E optical sorters with Enhanced InGaAs cameras will be offered an upgrade option, enabling them to benefit from the improved detection performance of the new HD cameras with their current solution.

Supreme Court asks Mysore lab to clarify on food safety tests on Maggi Noodles Our Bureau, New Delhi he Supreme Court has asked a government laboratory in Mysore to clarify whether its tests on Maggi noodles show lead and monosodium glutamate or MSG within safe limits.

It also asked food regulator Food Safety and Standards Authority of India or FSSAI to send more samples of Maggi noodles to the Mysore lab, observing that the lab has in two communications to the court said it needs more samples to carry out checks on parameters other than lead and MSG. "We have perused the test reports. We would like Central Food Technological Research Institute, Mysore to appraise this court on two aspects, whether the test report relating to lead and glutamic acid are within the permissible parameters and to clarify that those are within parameters prescribed under the Food Safety Act," Justice Dipak Misra said.

Nestle India, the makers of the popular snack, initially opposed sending more samples, arguing that the court had in December asked the lab only to test for lead and MSG, It later said it had no

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objection as long as the lab first tested for lead and MSG. The Centre has argued that there is a need for comprehensive findings on Maggi noodles.

"Maggi noodles are bought by the younger generation. We have more concern for their safety," the court said today, giving the Mysore lab eight weeks to submit its report. The court will now take up the case on April 4.

The Supreme Court is hearing a petition by FSSAI against a Bombay High Court order lifting a ban on Maggi noodles. It is also hearing Nestlé’s plea against an order of the National Consumer Disputes Redressal Commission for more tests on Maggi in Chennai.

Maggi was banned in June 2015 by the FSSAI, which alleged that the instant noodles were "unsafe and hazardous" with lead beyond safe limits.

Nestle had then pulled the product off shelves.

The instant noodle made a comeback in November after passing tests at three government labs, after which the Bombay High Court removed the ban.

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Vol. 8, Issue 09 - February - 2016

CHOCOLATE NEWS

Now, spice chocolates and cosmetics for food lovers and beauty conscious people Our Bureau, New Delhi ext time when you get bored eating your regular chocolate having the same cliched flavour, how about spicing it up with a dash of chilly or cinnamon!!

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Yes, chocolates spiced up with chilly, cinnamon and cardamom are here to provide a new kick to your taste buds.

People these days have started using various spice value products such as spice chocolates, spice teas and even cosmetic products like spice creams, shampoos, face washes etc., Spices Board of India Chairman Dr A Jayathilak.

'Flavourit', an initiative of the Spices Board to share and sustain the passion of spices, has come up with a variety of spice chocolates for food lovers and spice cosmetics for beauty conscious people.

It has experimented with bringing out chocolates in six unique flavours of cardamom, chilly, cumin, cinnamon, clove and nutmeg.The response to chocolates with chilly flavour has been really good and when it is put up at exhibitions in foreign countries, food enthusiasts even want to know how it is prepared, Jayathilak said.

Even in non-culinary segment, spice creams with tulsi, turmeric, saffron, etc and soaps and facewashes with clove, cardamom, pepper, cinnamon, green coffee bean and vanilla are being experimented, he said.

India commands a formidable position in the

world spice trade with spice exports expected to touch $3 billion by 2016-17.

"In the past few years, the demand for value-added spice products has increased. The spice oils and oleoresin, spice tea, spice chocolates, cosmetics from spices such as spice creams, spice shampoos, spice face washes, etc., are becoming extremely popular with Indian," said the IAS officer who heads the Kochibased Spices Board.

include anti-cholesterol property, control of cancer, and improvement of blood circulation to name a few. It is also a crucial ingredient in 'biryani' and various traditional Indian desserts.

As for clove, it is a known fact that it is a temporary solution for toothache. The use of cinnamon has been gradually increasing by Indians as it is now

To a question, he said spices have definitely not lost sheen to exotic herbs among the urban food lovers.

"In fact both spices and herbs go hand in hand, add excellent flavour to food, and contain more disease fighting antioxidants than fruits and vegetables. They transform dull, bland food into a delicious dish and also come with some unexpected health benefits," he said.

Spices have always been such an essential part of Indian cuisine and still remain an integral part of the culture.

The importance of spices has not changed for generations and will remain the same for the upcoming generations, Jayathilak said.

To another question, he said there has been no decline in the sale of traditional spices, especially cardamom owing to its health benefits which

chilly and turmeric as a segment of spice market.

The growth in this segment has been largely led by the domestic factors such as increase in the area under cultivation and increasing demand in international markets," he pointed out.

Asked about the spices most in demand among traditional Indian food lovers, he said favourite spices vary from region to region as there are many varieties of spices used in every part of the country. One of the most favourite spices is turmeric, for its medicinal and healing properties.

Towards the south of India, cardamom, chilly, ginger and pepper are extremely popular. In the north, cumin, fennel and mustard and towards the north east spices such as turmeric, ginger and large cardamoms are widely used, he said.

About the preferences of people in rural and urban areas, the Spices Board Chairman said both use various type of spices for culinary and nonculinary purposes.

"Spices are mainly used for imparting colour, aroma and taste to food and as a quick home remedy for certain illness or mild injuries both by rural and urban people. Hence in general preference for spices, be it urban or rural would remain the same," he said.

used in desserts and tea, he said.

On the current trend in Indian spices, he said the spices market in India has witnessed a growth in recent years on account of rising demand for spices fuelled by expansion in spice mixes.

"The surge has majorly originated from growth in

Beverages & Food Processing Times

On the 'Flavourit' initiative, he said it selects the finest of the spices from the farms where growing spices is a tradition and faith.

It brings growers, collectives and developmental ventures under the economic and social inclusion, he added.

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Vol. 8, Issue 09 - February - 2016

TEA & COFFEE NEWS

'FORTO' tops to be organic strong coffee in the world over 20-hours to taste delicious-smooth.

FORTO is currently available in two flavours, Espresso and French Vanilla, with an additional two flavours, Mocha and Caramel, launching shortly.

Our Bureau, Mumbai he war for winning the caffeinated hearts of Americans has begun with 'FORTO, known to be an organic cold-brewed coffee shot that beats all other coffee brands has been declared as the strongest coffee in the world.

Served in a handheld 2oz. bottle, it contains 200 mg of caffeine, the equivalent of two cups.

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Created by a father of twins needing wholesome energy on-the-go, FORTO is made with 100 per cent Arabica coffee beans hand-selected from family farms in Colombia and Brazil. Additional Organic caffeine is sustainably added in from the coffee fruit, and then FORTO is cold-brewed for

In 2015-16 Indian Coffee production to reach 3, 80,600 tonnes Our Bureau, Mumbai offee production is expected to increase by 25,000 tonnes during this financial year to reach 3, 80,600 tonnes, of which 1 lakh tonnes will be Robusta and the rest will be Arabica variety, according to the Coffee Board.

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"We loved packaged coffees like Death Wish for their caffeine level, and decided to take that to the next level with our own wholesome, Organic Strong Coffee Shot," says Neel Premkumar, Founder, FORTO. "FORTO is made for people who crave strong coffee to keep alert and highly productive throughout the day and on-the-go, but may not have the time for brewing and slowly sipping traditional coffee."

Coffee Board of India Chairman Leena Nair said that, it was a good year for coffee production, which is expected to be 3, 80,600 tonnes. Of this, Robusta will be 1 lakh tonnes and rest will be under Arabica." She said the Coffee Board will work towards strengthening high-value export markets like the European Union, the US, Canada, Japan, Australia, New Zealand, South Korea and Scandinavian countries.

Following successful showings at Coffee Con Los Angeles and NYC Craft Coffee Fest, FORTO has received overwhelming support. The 1st FORTO customer was the US Military, with retail placement in all military bases. Thousands of other retailers have lined up for launch in early 2016.

The domestic consumption is also growing by 5-6 per cent annually since 2000, mostly due to the coming up of a large number of coffee bars and

India’s tea production declines in 2015

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The report stated that this was the first year in so many years that country’s tea production had fallen over the previous years. In the recent past, the country had been posting new production record year after year. In 2014, India produced 1,207 mkg. With only December data awaited, producers now fear that the country’s output in 2015 would be around 1,195 mkg.

Tea Board was quoted as saying, “The Board has now announced that India’s production in November was 7.62 million kg (mkg) more than

South India lost a higher volume of 11.62 mkg to produce 212.88 mkg. Tamil Nadu lost 5.52 mkg to produce 152.51 mkg and Kerala 5.90 mkg to produce 54.32 mkg. Karnataka also posted a marginal fall.

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Ratan Tata needs no introduction for the kind of strategic direction and commitment he brings to the table. We have grown up admiring and respecting his vision and business acumen on scaling the Tata group to a global level," said Teabox founder and CEO Kaushal Dugar.

"His direct guidance and experience in the tea industry will surely help us grow Teabox to be the first global premium tea brand from India," he

This can open up many investment opportunities in the sector, she said, adding that the 12th Plan has a comprehensive avenue, through which subsidies can also be availed for export of high-value green coffee to far off destinations and value-added coffee as India brand.

More than 50 CEOs and CXOs from Tata group companies, including Tata Group's chairman Cyrus Mistry, were present to listen to Schultz.

Our Bureau, Mumbai oward Schultz, chief executive of Starbucks Coffee Co., said that he is excited about India, adding that it is one of the best markets for the Seattle-based company to be present in.

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Schultz was visiting on Tata Group's invitation to speak at an annual internal event for the group where he spoke on "Dialogues in CustomerCentricity and Leadership" and the session was moderated by Mukund Rajan, Tata Brand

"He said Starbucks will expand Teavana tea offerings in India through Starbucks stores," said a person who attended the session. "We see a major, major business opportunity here...In 2016, we intend to bring our specialty tea brand Teavana here, which we acquired in the US two years ago," Schultz said.

Starbucks entered the India in October 2012 through a 50:50 joint venture with Tata Global Beverages and currently operates 79 stores in India across Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru and Pune.

Wagh Bakri Launches its Masala Tea range

Ratan Tata invests in specialty tea company Teabox Our Bureau, Mumbai ata Sons chairman emeritus Ratan Tata has invested an undisclosed amount in speciality tea company Teabox. The additional capital will help fuel Teabox's growth as it expands in other major markets around the world, said a statement from the company.

It is heartening to note that about 35 per cent of the Indian Coffee Exports in the year 2014-15 is due to value-added products, she pointed out.

Custodian, Tata Sons.

The discussion highlighted the 45-year journey of Starbucks, the importance of being an employee and customer centric brand, digital innovation, and the role and responsibility of being a forprofit, public company in the 21st century," Tata Starbucks said.

Elaborating on the reasons, the report mentioned that the drop was due to adverse weather conditions that affected both north and south of the country.

This drop of 12.78 mkg marked a decline of 1.11 per cent.

It reportedly explained that north India lost a marginal 1.16 mkg with production dropping to 922.27 mkg. Assam continued to lead the country’s production table as its production totalled 592.19 mkg and it was 2.04 mkg more than Jan-Nov 2014.

West Bengal lost 4.07 mkg to produce 305.44 mkg. Production of Darjeeling tea, hailed to be ‘champagne of tea varieties’ rose marginally by 0.21 mkg to reach 8.61 mkg.

Coffee is a versatile beverage. Internationally, coffee has transcended beyond levels in the last few years. India for the last decade has recorded a robust consumption rate of 5-6 per cent, it is yet to catch up with the refined consumption habits of the sophisticated coffee markets," she added.

Howard Schultz, chief executive of Starbucks says India is one of the best markets

November 2014 in North India but 3.65 mkg less in South India. Based on this, our compilation shows that India’s overall production in the 11 months dropped to 1,135.15 mkg from 1,147.93 mkg in the same months of 2014.”

Our Bureau, Mumbai ndia’s overall tea production in the year would be less than 2014, according to an official data released for November 2015 by the Tea Board of India.

cafes, she added.

added.

fortified with 100% natural extract of Cardamom, Clove, Black Pepper, Cinnamon, Ginger, Nutmeg, and Piper Longum.

Teabox sources premium teas directly from plantations in Darjeeling, Assam, Nilgiri and Nepal, and ships them to customers all over the world.

Extract of all these herbs & spices are sprayed through using “Olio Resin Technology” so that tea granules absorb the extract and gives consistent flavours till the last sip.

Teabox has already delivered over 30 million cups of tea in over 93 countries.

Wagh Bakri’s Instant tea is becoming hot favourite amongst travellers that gives them freedom of having tea just adding hot water any where any time...

Our Bureau, Mumbai his winter get health protection as Wagh Bakri Tea Group; the 3rd largest packaged tea company in India offers Wagh Bakri Spiced Tea range. Enriched with health benefits of select 7 spices.

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Winter is the time when we crave for “Masala Tea” which also keeps our body fit. Keeping in mind benefits of all 7 natural herbs & spices, Wagh Bakri Tea Group is aggressively promoting its “Spice Tea range”, that consists of Masala Tea, Tea bags & 3-in-1 Instant Tea. These teas are

Beverages & Food Processing Times

Cardamom helps in digestion, Clove cools the body and fight bacterial infections, Black Pepper helps in the form of antioxidant, Cinnamon maintains body temperature, Ginger increases appetite, Nutmeg helps in bowel movement & Piper Longum treats fever & Asthma.

The range is available in all leading stores.

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Vol. 8, Issue 09 - February - 2016

PACKAGING NEWS

DuPont, ADM debut renewable packaging innovations

Our Bureau, New Delhi. uPont Industrial Biosciences and Archer Daniels Midland Co. have recently developed renewable materials that demonstrate high-performance capabilities for food and beverage packaging.

The materials involve creating furan dicarboxylic methyl ester (FDME) from fructose to create biobased packaging, but in the past, manufacturers have reportedly been unable to use the materials due to demand of that was unavailable at commercial scale.

"The new FDME technology is a more efficient and simple process than traditional conversion approaches and results in higher yields, lower energy usage and lower capital expenditures," says a news release.

The release said that one polymer was particularly suitable for beverage producers, as the polyester is 100 per cent renewable and recyclable and it can be used to make bottles and other beverage packaging. This innovation ‘substantially improves gas-barrier properties compared to other polyesters’, which can improve shelf life.

Not only this, eco-friendly packaging has been more popular among the large and small manufacturers, as they moved to make their products and operations more sustainable.

In the previous year, Coca-cola had announced a 100 per cent plant-based PET bottle, and the USDA had reportedly encouraged plant-based packaging by proposing a rule to add manufacturers of plantbased products to a loan guarantee programme.

Tetra Pak has created a recyclable bottle made primarily of renewable paper.

For instance, Coffee company Melitta USA has developed 100 per cent recyclable single-serve coffee pods, which it began shipping out in 2013 and could alleviate concerns about single-serve pods' impact on the environment.

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India’s food packaging market to reach $18 bn by 2020'

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ountry's food packaging market is likely to reach USD 18 billion by 2020 from the present USD 12 billion, Indian Institute of packaging (IIP) Director N C Saha said.

"Size of India's food packaging market will increase from present USD 12 billion to reach USD 18 billion by 2020. Fruits and vegetables segments are going to lead this growth story," he said.

"At present, the domestic packaging industry is ranked 11th in the world. Food packaging is 55 to 60 per cent of the total packaging industry.

The growth therefore is almost by 50 per cent, he added.

Saha noted that over 800 million people in the world are unable to meet their daily calorie needs and more than 2 billion people suffer from nutritional deficiencies.

"Yet over one third of the food we produce is never consumed. Nearly 31 per cent of retail food supply goes uneaten. Reducing food wastage is the biggest challenge that food processors, retailers and consumers face across the world. The growth of food packaging sector has nearly doubled to 13.7 per cent during the last four years", he added.

Beverages & Food Processing Times

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Vol. 8, Issue 09 - February - 2016

CORPORATE NEWS

With Cost cut Pepsi India narrows its losses and revenue rises 13%

Our Bureau, New Delhi epsiCo India narrowed losses and posted a 13% increase in revenue during FY14-15 as the maker of fizzy drinks and snacks pruned fixed costs and streamlined operations to fine-tune focus on distribution, marketing and advertising.

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PepsiCo's net loss eased to Rs 177 crore from Rs 280 crore a year earlier, according to filings with the Registrar of Companies. Revenue climbed to Rs 8,130 crore. "The focus has been on bringing down fixed costs, while at the same time stepping up spends on advertising and marketing," said an official close to the company. PepsiCo's ad spends went up to Rs 854 crore in 2014-15, up from Rs 780 crore the previous year.

The maker of Pepsi and Mountain Dew soft drinks

and Lay's chips has been working towards reducing operating layers and brought in global CEO Indra Nooyi's 'Power of One' strategy aimed at streamlining sales, distribution and stocking.

Our Bureau, New Delhi Online food ordering and delivery firm FoodPanda expects India to be among its top three markets globally by fiscal 2019, even as it rubbished the reports of the company exiting the country.

A PepsiCo spokesperson said the company would not to be able to comment on the numbers because it was in a quiet period ahead of results next week.

"We are growing very fast in India and will be in the top three markets globally for the company

by FY19. India is a very strong market for us," Foodpanda India CEO Saurabh Kochhar said.

PepsiCo attained operational efficiencies, cost savings and supply-chain advantages after divesting its wholly owned north India bottling operations, with the exception of Bihar state, to franchisee partner Ravi Jaipuria's RJ Corp in 2014.

North and east India contribute close to 40% of Pepsi-Co.’s national sales. In 2013, PepsiCo and its bottling partners had announced plans to invest Rs 33,000 crore by 2020 to step up manufacturing and go-to-market infrastructure in India.

The local unit of the Berlin-headquartered company is the market leader in Indian food ordering industry; he added.The top markets for the company are Russia, Singapore, Hong Kong, Saudi Arabia, India and Malaysia.

When asked about the reports that the company

However, growth in the Rs 14,000 crore Indian soft drink industries tapered to the low single digits over the past five quarters, influenced by erratic weather and slowing consumption of impulse products. During the April-June period, which accounts for 40% of annual sales, production cycles operated only two-three days a week. Per capita consumption of carbonated soft drinks in India remains among the lowest in the world.

ICMR votes for formulating a policy for better labeling of Packaged Food Items

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Our Bureau, New Delhi ndian Council of Medical Research (ICMR) stressed the need for formulating a policy for better labeling of packaged food items to help prevent non- communicable diseases (NCDs) that account for maximum number of deaths in the country.

are diabetic and an equal number pre-diabetic.

"India-Diabetes is a very important study being conducted by ICMR. We have completed it in 17 states. One of its important findings says that 1015 per cent of the population in states is diabetic and another 10-15 per cent pre-diabetic, means they will develop the

As per World Health Organization, every year roughly 5.8 million people die of NCDs, including heart and lung problems, stroke, cancer and diabetes. That is, 1 in 4 Indians risks dying of an NCD before the age of 70.

The prevalence was found to be lower in rural states and high in urban areas like Tamil Nadu, Kerela and Punjab. The risk factors of NCDs are obesity, diabetes and hypertension, she said.

Stressing on preventive healthcare, Director General of ICMR , Soumya Swaminathan said better labeling of food items and reducing sugar and salt (content) in marketed products can help prevent NCDs.

According to a report on Global Burden of Disease released last year, communicable diseases accounted for more than half of the deaths in India in 1990 and in 2013, it was NCDs accounting for the same, she said.

"A policy (for better) labeling of food items can help a lot because people don't know what they are eating. For example, only 5 gm of salt is required per day whereas the average intake is 20 gm. This is what leads to high blood pressure and kidney problems," Swaminathan said, adding these are policy matters and government is working on them.

"This means that chronic diseases are increasing.

The top most risk factor today is high blood pressure, diabetes and both indoor and outdoor air-pollution," she said.

A nation-wide study on diabetes being conducted

by ICMR indicates that 10-15 per cent of people

"In rural India, 70 per cent of the people depend on solid fuel which is the major cause of it (indoor air pollution). Prevention is very important by spreading a massive awareness programme," she added.

Vatika Group to invest Rs 100crore for 200 'Nukkadwala' restaurants

Our Bureau, Mumbai Quick service restaurants would soon be at all corners of the country with Vatika Group looking to invest Rs 100 crere to open around 200 restaurants under the brand ‘Nukkadwala’ across the country by the end of 2019.

Gaurav Bhalla , managing director, Vatika Group was quoted as saying , "We plan to invest Rs 100 crore to open around 200 Nukkadwala restaurants in India by the end of 2019.

FoodPanda sees India among top 3 markets by FY19

According to Bhalla, these Quick Service Restaurants (QSR) would serve the street food from all corners of the country. The brand which is being first launched in Gurgaon to be followed by four other locations in the National Capital Region (NCR) and the deployment of the state-ofthe art technology at these restaurants would aim to enhance the guest experience that would aid the operations and drive down the costs.

was looking to exit from the country, Kochhar said: "We have no plans to exit from the Indian market.

We are best placed to grow and consolidate our leadership in the Indian market."

According to Kochhar, during the last one year the company has seen 10 times growth in orders. "So we are looking to expand."

Foodpanda is eyeing profitability in India by FY19 as it continues to focus on technological innovations combined with adjustments to its business model.

The company is present in 40 countries and has 12,000 restaurant partners across over 200 cities in India with over 2,000 employees.

JISL's food division launches 1st branded retail product Our Bureau, New Delhi Jain Irrigation Systems' (JISL) food division has launched its first branded retail product 'AamRus' under the umbrella brand name of 'Jain FarmFresh'.

Currently, 'AamRus' is available in hypercity and Sahkaari Bhandaar stores in Mumbai. The product is expected to be sold across greater Mumbai within two months. The company has already set up plans to expand to rest of Maharasthra, Gujarat, Madhya Pradesh and other states within next six months, it added.

'AamRus', processed from Alphonso and Kesar varieties, is sweetened frozen mango pulp with no added flavour and colour.

JISL's food division has been hived off into a subsidiary Jain Farm Fresh Foods Ltd (JFFFL), which has been in the food processing business since 1994 making fruit pulps of mango, banana, gauva, strawberry and dehydrated vegetables.

The company supplies these products on a business-to- business platform to global customers like Coca Cola, Frito- Lay, Nestle and Unilever.

"The entry into the retail market is a small but significant step towards the value creation opportunity in the growing processed foods business in India," JISL said.

Besides agro processed products, JISL is engaged in manufacturing of micro irrigation systems, PVC pipes, HDPE pipes, renewable energy solutions among others.

Kishore Biyani's food firm Future Consumer Enterprise Ltd raises over Rs 300 crore from Private Equity fund Black River Kishore Biyani's food firm Future Consumer Enterprise Ltd (FCEL) has said it has raised over Rs 300 crore from Private Equity fund Black River.

Future Consumer Enterprise said, "The Company has entered into an investment agreement with Black River Food 2 Pte. Ltd dated January 25, 2016, for the proposed issue of compulsorily convertible debentures (CCDs) and equity shares to Black River". Black River has agreed to subscribe to CCDs and equity shares proposed to be issued by the company for an aggregate amount of Rs 301.50 crore (USD 45 million)," it added.

In December, Future Consumer had said it plans to raise around Rs 368 crore from promoters and PE fund Black River Food 2 Pte Ltd to finance expansion and business initiatives. Besides, the move will help improve costs and maturity profile of existing debt.

Black River will have right to nominate one director on the Board of Directors of the company.

FCEL is an integrated food company with operations that range from sourcing of basic food items such as (rice, wheat, spices and pulses) grading, processing, packaging and turning these and more categories (dairy and bakery, juices, frozen foods, snacks, ready to eat meals, dips and sauces) into brand.

Amid concern over mid to high sugar content, Coca-Cola, Kellogg and PepsiCo accelerate sugar-free products movement regulator Food Safety and Standards Authority of India (FSSAI) for the same.

Coca-Cola has Diet Zero and Coke Zero in its portfolio in India, while PepsiCo and Kellogg are working on plans to introduce low-sugar or healthier variants.

Our Bureau, New Delhi ith growing concern over mid to high sugar content in packaged foods and beverages, firms such as Coca-Cola, Kellogg and PepsiCo are moving to slashing sugar levels not only in western markets but also in India.

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Moving to sugar-free or low-sugar food and drinks was top priority and that they have applied for necessary licenses and permissions to food

Beverages & Food Processing Times

Measures such as launching small packs to limit portion sizes are also being accelerated, officials said.

The firms follow a voluntary code of conduct about not directly advertising to children below 12 years of age.

The UK government is already considering sugar tax on the beverage industry, following which Coca-Cola and PepsiCo have said earlier this week that they will reduce sugar consumption by a fifth by limiting marketing to children less than 16 years of age and introducing low-sugar products.

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Vol. 8, Issue 09 - February - 2016

CHOCOLATE NEWS

British High Court rejects Nestlé’s appeal to trademark KitKat shape its Dairy Milk product.

The European Court of Justice ruled that the shape of KitKat was not distinctive enough to seek a trademark, reported The Guardian.

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estle has been denied its appeal to trademark the four-fingered shape of KitKat in the UK by the British High Court. The British High Court ruling can make it easier for Nestlé’s rivals to launch products that look similar to KitKat. According to Nestle, “KitKat is much loved and the iconic shape of the four-finger bar, which has been used in the UK for more than 80 years, is well known by consumers.

In his ruling, British High Court judge Richard Arnold stated Nestle had not promoted KitKat's shape as one of its selling propositions and distributed it in an opaque packaging cover that concealed the KitKat design effectively, reported The Guardian.

Arnold was quoted by TIME saying: "In these circumstances, it seems likely that consumers rely only on the word mark KitKat and the other word and the pictorial marks used in relation to the goods in order to identify the trade origin of the products.

"They associate the shape with KitKat (and therefore with Nestlé), but no more than that."

"We believe that the shape deserves to be protected as a trademark in the UK and are disappointed that the court did not agree on this occasion."

Nestle is planning to appeal against the decision.

The company initially attempted to trademark KitKat's shape in 2010. However, the attempts were opposed by Cadbury as Nestle blocked Cadbury's attempts to trademark the purple colour used in the packaging of

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Beverages & Food Processing Times

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Vol. 8, Issue 09 - February - 2016

NEWS

Govind Milk scales up newer heights

Sanjeevraje Nimbalkar (Chairman)

Govind Milk and Milk Products Pvt. Ltd.was set up by the erstwhile princely family of Naik Nimbalkars.

Sanjeev Naik Nimbalkar being acutely aware of the needs of the people in Phaltan,near Pune, ensured

that the growth of the company also led to the socio-economic development in thegeographical area in and around the company, a radius ofabout 150 kilometers.Naik Nimbalkar’s concern for the farmers’ well-being and the partnership approach adopted by himin the first phase of growth have contributed in a large measure to the overalldevelopment of Phaltan.

Having established the production processes which gave quality products to the consumer, Govind which was largely an input driven company started its transformation towards becoming a pan India and globalbrand. This transformation isbeing led by Rajiv Mitrathe ManagingDirector of the company. For the first time in twenty years of its existence an external expert professional was brought in to lead the company in its next phase of growth. Mitra is passionate about making Govind a market leader in the dairy industry. The vision of the organization was and continues to be, as Rajiv Mitra says, ‘Value to the farmers and quality to the consumers.’ It is this very vision that is providing the fodder for transformation into the next phase of growth.

The new goals for growth of the company set by Mitra are non - linear. He envisions a larger pan India and global presence and believes that the strategy for this would be to create a Govind brand to reach an increased consumerbase and for instant recall. He also believes that for the success of this approach, the employees would need to develop a different mindset; a new set of competencies need to be nurtured and a culture of meritocracy has to take over.Mitra is providing the leadershipfor this transformation by introducing and implementing several initiatives for organizational change such as induction of right talent, implementation of technology, introduction of

Rajiv Mitra (Managing Director)

focused Consulting, strengthening a performance oriented culture and introduction of work processes thatimpacts the employees and their productivity. At Govind, the best procurement and

processing systems are employed to process milk and produce milk products. A fully integrated, state-of-the-art dairy processing unit at par with International standards, with the capacity to process in excess of 10 lac liters of milk every day, is currently in use in Phaltan. The other Govind milk processing and packing units are in Turbhe (near Mumbai), Ahmednagar and Yamkanmardi (Karnataka).

Govindhelps dairy farmers to source funds from financial institutions by standing guarantee to it. The wealth of knowledge developed by the research scientists and veterinarians at Govind is passed on to the dairy farmers that helps in improving quality and quantity of milk. The unique partnering model used by Govind, has benefited multiple stakeholders. The quality of life and economics of the dairy farmer has improved. This has benefited banks as farmer is able to repay loans in time. Insurance companies stand to gain as cows are healthier and less prone to disease or death. The consumer gets better quality milk and milk products. The Dairy activities of Govind have generated substantial employment in the area of Phaltan.

Govind has launched a new brand campaign

drawn on the line of a refreshed brand positioning, that is The Happy Makers. In the words of Mitra, “We as a brand spread the chain of happiness by taking responsibility of our farmers, partners and eventually our consumers. Our farmers are free and happy as we have taught them a new way of dairying and therefore a new way of living. We have introduced new techniques and processes that have made them self-reliant”.

Need to support food processing in Arunachal Pradesh: Sonam Chowbay

A farmer is happy only when his livestock is happy and contented. Govind’s team of dedicated and qualified veterinarians who monitor the health of

Our Bureau, New Delhi ood Processing Industry is a sunrise industry which has the potential of dramatically improving rural livelihood opportunities and bridging the rural-urban divide," says Sonam Chowbay, secretary (planning) Arunachal Pradesh.

According to Chowbay, the food processing industry in Arunachal Pradesh needs to be promoted aggressively as it is a sunrise industry and it has potential for development.

Chowbay reportedly stated that the food processing industry was critical for the development of the country as it established vital linkages between the two pillars of economy - agriculture and industry.

He then urged for a constructive partnership which would transform the food processing sector of the country and the fortunes of Arunachal Pradesh.

Further, he reportedly impelled to work in tandem to promote development of viable agribusiness and agro-industry based on different agro climates and regions of the country with emphasis on institutional strengthening and capacity building across the value chain.

Chowbay concluded that the agro climatic condition of Arunachal Pradesh was suitable to agricultural and horticultural crops, therefore a strong and effective food processing sector would play a significant role to harness and exploit local resources and generating employment.

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the cows so that they are happy and free. Happy cows produce happy and stress-free milk that ultimately reaches the consumer as happy and healthy drink and eatables.

Govind Milk and Milk Products Pvt. Ltd established two decades back, with an intention to help the farmers since the Milk Federation could not provide adequate support to the dairy farmers, has emerged as a renowned, quality conscious company for milk and milk products in the state of Maharashtra andadjoining states. Govind supplies skimmed milk powder, whole milk powder, ghee to whole of the country in the retail markets and also as an ingredient to major Indian and international manufacturer of milk products.

In the recent past they won contracts to supply ghee to TirupatiBalaji temple used for preparing prasadamfor the devotees.

Rajiv Mitra and the leadership of the company sound extremely bullish and look well set to taking this major regional player to levels hitherto unknown in the pan Indian market. The dairy sector needs such committed, values based yet performance oriented players like Govind.

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Vol. 8, Issue 09 - February - 2016

TRADE NEWS

Commerce ministry aims at strategic approach to boost Indian exports to Africa for engineering exports.

According to Ajay Sahai, DirectorGeneral, Federation of Indian Export Organisation (FIEO) said that Indian farm and agri-equipment are competitive as compared to western products. There are huge traces of land in Africa and agriculture is the growing sector and it has a good demand for tractors and automobiles in African countries such as Nigeria and South Africa.

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n order to boost Indian exports to Africa, the commerce ministry has recently prepared a strategy, also identifying engineering as one of the major sectors for export to several nations of that continent.

Electronics Devices Worldwide Pvt. Ltd.

The Department of Commerce will reportedly hold consultations with Ambassadors and High Commissioners of major African nations and industry stakeholders to implement that strategy.

An official was quoted as saying, “At a time of global demand slowdown, African nations including South Africa and Nigeria are major export destinations for India, the ministry has identified several sectors as part of the strategy and engineering including agriculture and farm equipment have emerged as a major one. Additionally, the ministry is also engaged with the Engineering Export Promotion Council for the implementation of the strategy. Exporters body Federation of Indian Export organisations (FIEO) too said that Africa was ideally suited

Beverages & Food Processing Times

The media reports stated, that the twoway commerce between India and Africa was about USD 75 billion. India's exports contracted for the 13th month in a row, dipping about 15 per cent in December to USD 22.2 billion due to steep decline in engineering and petroleum shipments.

The total exports in 2015-16 will thus be lower than the previous fiscal's figure of USD 310.5 billion. Engineering accounts for about 25 per cent of the country's total exports in 2014-15.

Engineering exports slipped 16 per cent to USD 5.8 billion in December.

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Vol. 8, Issue 09 - February - 2016

FOOD PROCESSING MACHINERY NEWS

APRIL ROBOTIC SYSTEM TO TRANSFORM FOOD MANUFACTURING automated production will help to lower costs and reduce food wastage, and free up space on the factory floor.

New Anglia LEP, Norfolk County Council, Cambridgeshire County Council, and the local authorities covering this area.

Grants are available to organisations looking to

APRIL will enable OAL to become UK leader in food manufacturing, increasing growth and job opportunities for the company; reinforcing the East of England’s reputation for innovation.

invest in specialist equipment, new market and supply chain development, ways to improve productivity and efficiency, and the application and commercialisation of Research and Development.

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Mark Reeve, Chairman of the Eastern AgriTech Growth Initiative and the Greater Cambridge Greater Peterborough LEP, said: Our Bureau, New Delhi Peterborough based engineering business is transforming the food manufacturing industry thanks to further funding from the Eastern Agri-Tech Growth Initiative.

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OAL has received a £60,000 grant to develop an automated food manufacturing processes using robotic ‘chefs’ to boost production, efficiency, and improve the quality of food produced.

OAL identified a gap in the market to make food production more efficient by introducing robotics into the manufacturing process; to date there has been little progress in automating food manufacturing in this area due to the lack of enabling technology.

With the funding, OAL will design and manufacture APRIL (Automated Processing Robotic Ingredient Loading) patented technology; a fully automated robotic system that can mix, load and cook ingredients in a manner similar to professional chefs yet on an industrial scale.

Not only will the technology be more efficient than traditional, manual cooking processes, the

“OAL is transforming the food manufacturing industry through their technology. The APRIL system will kick-start the industry’s move towards fully automated production lines, allowing food to be produced quicker, with less waste and greater precision.

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“I’m pleased to be able to support OAL with additional funding from the Eastern Agri-Tech Growth Initiative and look forward to seeing the business grow further thanks to the help from the LEP.” Harry Norman, Managing Director of OAL, said: "Winning the grant from the Eastern Agri-Tech Growth Initiative involved presenting to an expert panel who assessed our revolutionary robotic technology. The expert’s feedback, encouragement and 100% backing was really appreciated by the OAL team and gave us all a big lift."

OAL have produced a short video to explain the benefits of their APRIL system; you can watch it by visiting www.aprilrobot.com The Eastern Agri-Tech Growth Initiative is run by the Greater Cambridge Greater Peterborough Enterprise Partnership (LEP) with support from

Beverages & Food Processing Times

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Rice Crispy Drinking Chocolate

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Vol. 8, Issue 09 - February - 2016

CHOCOLATE NEWS

Lax digitization of food subsidies slows reforms, endangers lives Our Bureau, New Delhi nly 16 of 29 states and seven union territories had digitized the leaky rationcard system of the world's largest programme to distribute subsidized food, the targeted public distribution system (TDPS), by the end of April 2015, according to the latest-available government data.

Nearly half of 55.45 million tonnes of foodgrain dispatched for sale to more than 99 million families never reaches them, according to this 2015 paper (using 2011 data) by Ashok Gulati and Shweta Saini of the Indian Council for Research on International Economic Relations.

Digitizing the TPDS is important to cut India's burgeoning subsidy bill, up 298 percent over the last 10 years. Of Rs.2.27 lakh crore ($33 billion) in subsidies, Rs.124, 000 crore, or 54.6 percent, will be spent on food subsidies, according to the 2015-16 budget.

Cutting leaks in food subsidies is important to restrict government spending, which grows the fiscal deficit and reduces money available to build infrastructure.

The digitization programme includes computer tracking of foodgrain from warehouse dispatch to customer delivery, a transparency portal that reveals foodgrain and subsidy details, an online grievance-redressal mechanism, and a toll-free helpline.

The TDPS is supposed to benefit 65.2 million families below the official poverty line (the ability to spend Rs.1,000 per month per person in urban areas and Rs.816 per month in rural areas) and 24.2 million families described as the "poorest

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of the poor", beneficiaries registered under the Antyodaya Anna Yojana (AAY).

The TPDS was started in June 1997 to "benefit the poor and keep the budgetary food subsidies under control", after the earlier PDS system, which was a general entitlement scheme for all consumers, whether billionaire or pauper, was deemed a failure.

"The digitization process is working towards plugging the pilferage of food items meant for distribution to the poor people," said Syed S. Kazi, in this case study on e-governance. "Besides monitoring the movement of grains, an automated computerized system is also helping to eliminate the chances of preparing duplicate ration-cards and also ensure that there are no human interventions in the maintenance of the records."

Food subsidies soar, as does farm distress. Cuts can only come from stopping leaks.

In 2013, the previous Congress-led government enacted the National Food Security Act which entitles the 99.4 million households mentioned to five kg of subsidised foodgrain per person per month. The AAY offers its beneficiaries 35 kg of foodgrain per family per month.

Although the Bharatiya Janata Party, which now runs the government, wanted to oppose the subsidized-food law then, it did not, fearing a political backlash, as the Economic Times reported. Now, with farm distress worsening across India, there is little chance of a cutback.

The budget to implement the National Food Security Act grew from Rs.10, 000 crore in 201314 to Rs.59, 000 crore in 2014-15. Over three years, the money set aside to implement the food-

subsidy law rose six-and-a-half times to Rs.65, 000 crore.

The overall food-subsidy bill increased from Rs.90,000 crore in 2013-14 to Rs.1,15,000 crore in 2014-15, rising to Rs.1,24,000 crore in the 201516 budget.

Leaders and laggards: Tamil Nadu has digitized ration-cards 100 percent, Odisha 3 percent Among the 16 states that have completed rationcard digitization, 12 states and Delhi have implemented the online allocation of foodgrain.

Only five states (Bihar, Chhattisgarh, Goa, Karnataka and Tamil Nadu) and Delhi have completed the computerisation of the TPDS supply chain.

Odisha has done the least work among the states, digitizing no more than three percent of its rationcards.

Tamil Nadu has completed 100 percent digitization and implemented other components of the programme, but has yet to set up a transparency portal, an online grievance redressal mechanism and a toll-free helpline.

This 2005 Performance Evaluation of TPDS identified three errors in the original PDS in 16 states: Exclusion errors (keeping out families below the poverty line), inclusion errors (including families above the poverty line) and ghost or fake consumers.

Exclusion of families below the poverty line was the highest in Assam and Gujarat, lowest in Andhra Pradesh and Punjab. Inclusion of families above the poverty line was the highest in Karnataka and Tamil Nadu, lowest in Gujarat and Rajasthan.

The largest percentage of ghosts, 20.58 percent,

was reported in Karnataka, none in Andhra Pradesh, Punjab and Rajasthan.

The largest leaks in the entire system were reported in Bihar and Punjab, where 75 percent of all foodgrain never reached the beneficiaries.

Manipur reported the largest leaks at warehouses - 97.8 percent. Chhattisgarh had no leaks due to an acclaimed computerisation that began 12 years ago.

The most leaks of foodgrain from central government stocks were in Uttar Pradesh at 15.3 percent. It is here that one of India's poorest regions, Bundelkhand, illustrates why a robust TPDS is important-not just to save the government money, but to save lives.

Hit by successive droughts, farm failures, farmer suicides and endemic poverty, as India Spend has reported, the subsidized-food programme is vital to Bundelkhand, an arid land of 13 districts spread across southwestern UP and north central Madhya Pradesh.

No more than 42 percent of the poorest households surveyed had cards that would allow them foodsubsidy benefits, according to a survey by activist group Swaraj Abhiyan.

A staggering 60 percent of surveyed households did not have access to rice and wheat distributed under TPDS. As many as 38 percent villages reported at least one death from hunger or malnutrition.

End-to-end computerisation is an important step in ensuring subsidized foodgrain reaches those it is meant to reach, reducing the money the government spends in trying to do this and, eventually, benefitting millions of India's poorest people.

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Vol. 8, Issue 09 - February - 2016

MEAT NEWS

Domestic Broiler Meat demand is expected to grow at 5% to7% annually: ICRA report Our Bureau, New Delhi ndia's domestic broiler meat demand is expected to grow at an annual rate of 5 per cent-7 per cent in volumes in the long term while table egg sales would grow 4 per cent-5 per cent a year, says a new report by credit rating agency ICRA.

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Value growth of broiler industry is expected to be higher at above 10 per cent.

The transition of poultry industry from a predominantly live bird and wet market to a chilled and frozen market would be crucial for the future growth of the domestic poultry industry as well as to increase presence in international trade where India currently has a negligible presence, says ICRA report.

The report further stated that the Broiler volume growth was expected to remain modest in near term though long term demand prospects continue to remain healthy given favourable factors such as low per capita consumption of just 3 kg per annum, regional preference for chicken meat, year-round easy availability across country, increasing disposable income, changing food habits, increasing health awareness, and poultry being one of the cheapest sources of protein.

Average farm gate broiler realisations for 2015 at Rs 66-67 a kg were similar to 2014 while average broiler production costs at Rs 64- 65 a kg in 2015 was almost 2 per cent-3 per cent lesser than 2014 levels, given some moderation in maize prices during 2015. This resulted in improvement

in operating margins for the poultry integrators during 2015 with aggregate operating margins for ICRA set of ten companies improving to 4.4 per cent in 2015 from 3.9 per cent in 2014.

ICRA said the current fiscal began strongly for the poultry industry with record high realisations in the first quarter, but realisations moderated in the next two quarters while feed prices continued to remain high.

Accordingly, Maize prices, after moderating in financial year 2015, rose to record highs in current fiscal, taking average broiler production costs back to financial year 2014 levels while average realisation levels remain at Rs 67-68 a kg for first

"Developing efficient distribution system and increasing the market acceptability of frozen chicken are going to be the key industry drivers in the long-term," it says.

Poultry Industry's growth moderated in 2014-15 with base effect catching up and planned supply control measures adopted by the industry. For ICRA's set of ten large poultry integrators, revenue growth in 2015 was 11 per cent year on year after four consecutive years of more than 20 per cent growth.

Broiler volume growth for calendar 2015 is estimated to be moderate at 5 per cent year on year, taking domestic broiler meat production volumes to 3.9 million tonnes (carcass weight) and broiler market value to Rs 425 billion, the report states.

It added that the table egg production is estimated at 80 billion eggs for 2015 with market value of Rs 255 billion.

SKM Egg Products to enhance raise egg processing efficiency in 2-3 yrs

Our Bureau, Mumbai KM Egg Products is reportedly targeting to become a model company in Japanese 5S implementation in the next 2-3–years.

The company, which was recently accorded the Platinum award in lean manufacturing and lean management within a year of implementation of 5S, is said to have surpassed the certificate of merit silver and gold levels.

“We are targeting to improve our egg processing efficiency every year and we understand that for achieving continuous improvement, lean management and lean manufacturing would be the way forward. The foundation for the lean is 5S, which aims to improve the work place and remove waste in any form to become lean. We are now eligible for the 5S Sustenance Award,” the company was quoted as saying in its release.

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nine months of financial year 2016. "Same is expected to continue to put pressure on profitability of poultry integrators in near term though broiler realizations are expected to improve in quarter four financial years 2016,” it says.

After aggressive expansion over last five years, domestic poultry industry is in consolidation mode.

Sizeable debt added over the years combined with moderation in accruals has resulted in deterioration of big poultry firms' capital structure.

The financial profile of the industry is expected to remain stretched in the near term given strained profitability though companies having presence in value added segments would be able to sustain the liquidity pressure, concludes ICRA report.

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Vol. 8, Issue 09 - February - 2016

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