Beverages & Food Processing Times September 2015

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India�s Only Monthly Newspaper for Food, Beverage & Allied Sectors

A Supplement of Beverages & Food Processing Times

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Vol.1 Issue 02, Nov.- Dec. 2013, Rs. 20/-

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Andhra Pradesh to have

Ultra Mega Food Park

C

in Kurnool district

hief Minister N Chandrababu Naidu laid the foundation stone for an Ultra Mega Food Park in Kurnool district.

According to the chief Minister this move is aimed at giving a boost to agro-processing industry in Andhra Pradesh.

The 'Jain Irrigation Food Park' is being established in 758 acres.

Besides processing fruit, vegetables and spices, the facility will have agri biotech and R&D centres.

Under the manufacturing set up, the "ultra mega food park" includes microirrigation systems, PVC and PE pipes pipes and tissue culture. Technology innovations constitute product and crop demonstration centre, water-harvesting demonstration unit and renewable energy hubs, according to the

Government.

Naidu said, "Given that food habits are changing with lifestyles and demand for food is a growing concern, we believe R&D will help us understand the existing trends, understand consumption of certain products and predict the need for future. We will continue to conduct research on various agriculture practices which will help increase the yield."

Naidu also laid foundation stone for a facility of Gujarat Ambuja Exports which will come up in 200 acres with an investment of Rs 240 crore and the company will start a maize processing unit in Orvakallu, Kurnool district which will offer both direct and indirect employment to locals.

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Meetings Knowledge Entertainment Discussions

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Contactr�for�tStallsr�&rtPartners Indian Ice Cream Congress & Expo Firoz H. Naqvi : +91-9867992299

Sameer K +91 9320017843 Seema Shaikh : +91-8689979988

121, 1st Floor, Rassaz Multiplex, Mira Road (E), Thane - 401107. India. Tel: +91-22-28555069 / 28115068.

Email: info@indianicecreamcongress.in Web: www.indianicecreamcongress.in

INDIAN ICE CREAM MANUFACTURERS ASSOCIATION Sudhir Shah-+91-9849025027 (Secretary IICMA)

Samrat A. Upadhyay- +91-76988 69800 (Secretary General – IICMA)

Regd. Ofce : A/801, 8th Floor, “Time Square” Building,C. G. Road, Nr. Lal Bunglow Char Rasta, Navrangpura, Ahmedabad - 380 009, Email: info@iicma.in Web: www.iicma.in

3 India�s Only Monthly Newspaper for Food, Beverage & Allied Sectors

A Supplement of Beverages & Food Processing Times

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Times

Vol.1 Issue 02, Nov.- Dec. 2013, Rs. 20/-

Presents

Indian

Ice cream & Expo 2015

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8th-9th Oct. 2015, White Orchid Convention Center Bangalore, Karnataka, India

www.agronfoodprocessing.com

Vol. 8, Issue 04, September 2015, 100/-

42 Mega Parks to be functional by 2019

U

nion Food Processing Minister Harsimrat Kaur Badal said that 42 mega food parks that were approved by the government are to be functional by 2019.

These Mega Park will yield a potential investment of about Rs. 14,000 crore.

A mega food park offers various facilities to food processors, farmers, retailers and exporters, helping achieve faster growth for food processing industries. This will benefit about 12.5 lakh farmers and will generate about 3-4 lakh jobs.

For Participation Call or email Tel: +91-22-28555069 / 8689979988 info@indianicecreamcongress.in

Andhra Pradesh to have

Ultra Mega Food Park in Kurnool district

perishables, especially fruits and vegetables, as their processing in the country is as low as two per cent. I am optimistic that in the next four years, it will improve substantially, benefiting all stakeholders, including farmers, consumers and the industry.

Based on the cluster approach the Mega Food Park Scheme, is demonstrated on hub-andspoke architecture. It purposes at facilitating the establishment of a strong food processing industry backed by an efficient supply chain, which includes collection centres, a central processing centre (CPC) and cold chain infrastructure.

C

hief Minister N Chandrababu Naidu laid the foundation stone for an Ultra Mega Food Park in Kurnool district. According to the chief Minister this move is aimed at giving a boost to agro-processing industry in Andhra Pradesh.

The 'Jain Irrigation Food Park' is being established in 758 acres.

Besides processing fruit, vegetables and spices, the facility will have agri biotech and R&D centres.

Under the manufacturing set up, the "ultra mega food park" includes microirrigation systems, PVC and PE pipes pipes and tissue culture. Technology innovations constitute product and crop demonstration centre, waterharvesting demonstration unit and renewable

According Badal these food parks would involve an investment of more than Rs. 14,000 crore, including the Rs. 50 crore subsidies the government provides for each park.

energy hubs, according to the Government.

Naidu said, "Given that food habits are changing with lifestyles and demand for food is a growing concern, we believe R&D will help us understand the existing trends, understand consumption of certain products and predict the need for future. We will continue to conduct research on various agriculture practices which will help increase the yield."

Naidu also laid foundation stone for a facility of Gujarat Ambuja Exports which will come up in 200 acres with an investment of Rs 240 crore and the company will start a maize processing unit in Orvakallu, Kurnool district which will offer both direct and indirect employment to locals.

Since Badal has taken charge of the Ministry three mega food parks have become operational.

She added, "My focus is on

Food business operators’ responsible for Food recall

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he parliament has been informed that the food recall is the responsibility of food business operators. As per the international practices, a food recall is an action taken to remove the food which is unsafe from the entire food supply chain from the manufacturer to the consumer. However, the food recall procedures may vary from country to country,"

of lead in their products.

According to Section 28 (1) of the Food Safety and Standards Act, 2006: "If a food business operator considers or has reasons to believe that a food which he has processed, manufactured or distributed is not in compliance with this Act, or the rules or regulations, made there under, he shall immediately initiate procedures to withdraw the food in question from the market and consumers indicating reasons for its withdrawal and inform the competent authorities thereof."

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According to Minister of State for Food Processing Industries SadhviNiranjan informed that "Lack of food recall policy is not accountable for nonconformity on food safety standards. As a matter of fact, the first responsibility for recall of food has been cast upon the food business operator.’’ Niranjans statement came after Maggi was recalled after it failed laboratory tests showing excess level

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Vol. 8, Issue 04 - September - 2015

BEVERAGE NEWS

Flavor and Life

(FAL) Food and Beverages, to enter Indian market with packaged coconut water “Coco Joy’’

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e are going to get another entrant in the coconut water industry. Australiabased Flavor and Life (FAL) Food and Beverages which is also a part of Saudi Arabia's FAL Holdings, is going to enter the Indian market with its flagship brand of packaged coconut water 'Coco Joy', and natural juices under 'Juiced Up' by October.

FAL Food and Beverages currently has operations in Australia, China, US and Malaysia and the $35-million company is also introducing the entire coconut range under 'Coco Joy', including coconut oil and coconut milk.

According to chief executive of FAL Food and Beverages Tim Xenos the company will launch its flagship brand 'Coco Joy' and also natural juices 'Juiced Up' starting October."

As part of its portfolio FAL will also be introducing vitamin water, isotonics and nutrition bars into the country by early next year.

Xenos also said that they will import its juices initially from Malaysia where it recently invested $9 million in a manufacturing facility. ‘Based on how we fare we will actively consider manufacturing opportunities here in the future," he said.

The company will follow a direct distribution model and will launch in the top 10 cities, followed by tier II cities.

Fruits and Veggies to be packaged and processed using Robot Australia is taking another giant step and employing Robots to improve the production, packaging and processing of fruits and vegetables.

According to experts, there are many repetitive, labour intensive jobs when it comes to packing fruit and vegetables, which can easily be done by robots.

Robot is an arm "which is really good for picking things up and putting them down," said Andrew Taylor, an engineer from Auto Control Systems in Australia. Taylor, who has been designing these robots, said the difference between this arm and much bigger robotic arms was that the former could work alongside people. Larger robots were often too dangerous to work in close proximity with people.

Taylor described plans to make use of robots to assist in the packing of strawberries - which could be an incredibly arduous task for an individual.

"Obviously, if your entire job consisted of standing at the end of the line and taking a small box of strawberries and putting it into a pallet, you probably won't last very long. "But it's something that the robot can do 24 hours, seven days a week," said Taylor.

Beverages & Food Processing Times

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Vol. 8, Issue 04 - September - 2015

FOOD SAFETY NEWS

Baba Ramdev’s atta Noodles to hit stores in 1-2 months; await FSSAI nod

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amdevowned Patanjali group wants to take advantage of the vacuum created by Maggi ban and is trying to make the most of this by launching noodles from its own stable.

According to Patanjali, their Atta noodles are awaiting approval from FSSAI and are likely to be available in stores in the next 1-2 months.Noodles prepared by Patanjali group are undergoing testing according to Yoga guru Ramdev’s spokesperson S K Tijarawalathe. Patanjali has not launched the noodles yet and are not putting the product on shelves immediately. The product is going through internal testing. Swamiji has said that the product

FSSAI to set up infrastructure facilities to ensure quality of Milk

will be safe and there will be no added MSG. We will comply with the norms on lead.But obtaining the approval is could take more time, as the food

safety regulator has done away with process of product approvals following a recent Supreme Court order. It will reintroduce the procedure

through regulations.FSSAI is busy streamlining the product approval process and is expected to come up with new regulations in six months.

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World Class Laboratory Testing Services

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ith festive season around the corner Food safety regulator FSSAI has decided to facilitate setting up of infrastructure facilities in metros so as to ensure quality of milk and its products.During the festive season concern for safe milk and its products intensifies when the preparation, sale and consumption of these is at its highest.”Food Safety and Standards Authority of India has, therefore, decided to facilitate setting up of infrastructural facilities and has asked for details from manufacturers about testing equipment within 15 days. The decision follows concerns raised by large section of media from time to time on quality of milk and its products in the market.The regulator official and bulk consumer will see the equipment found suitable, and efforts would be made to set up these facilities in metropolitan cities, to begin with, before the coming festival season, it said.This would enable bulk and individual consumers easy access to testing equipment to ensure that the quality of milk and its products brought by them is up to the required standards.

Research & Analysis Centre: Subhas Nagar, P.O.-Nilgunj Bazar, Barasat, Kolkata-700121 Phone: +91-3371122800, Fax: +91-3371122801, Email: efraclab@efrac.org, crm_iq@efrac.org, W: wwww.efrac.org

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Vol. 8, Issue 04 - September - 2015

BAKERY

Puratos’ Sure Fire Winners T

hose tempestuous creatures that refuse to behave on bad days and simply flow into form on good ones leaving one in awe of the beauty that comes when you bring together flour, butter, sugar and maybe eggs.That simple basic core ingredient that forms the buildingblocks on which all exotic creations are built, the humble Sponge, can drive one to despair.

Taking the despair out of the game is the Puratos mixes for sponge, available in Egg free variants, that caters to professionals and bakers alike sold under the TEGRAL SPONGE EGG FREE

(premix) or the EASY SPONGE EGG FREE (concentrate), both are winners in their own right.

The Puratos’EASY SPONGE range and the TEGRAL SPONGE range provide consistent results every time, at a cost effective price, making it the go to option for bulk users as well. The beauty of the egg-free version is that it produces a sponge that is comparable in volume, softness, rise and texture to the regular sponge with egg.

Both mixes come with the creamy mouth-feel that is coupled with the rich moistness and superior texture that identifies a Puratos cake.

extended shelf life, reducing the cost of wastage substantially, as well as making it a more economic option, one that needs to closely looked at.

As the Indian consumer looks to experience a newer flavours, craves world class experiences in food, producing that has to become that much less stressful. By choosing to focus on the actual creation of something truly sublime, bakers can now leave that essential but mundane task to a foolproof professional mix, sure that they will get

The pre mixesor sponge concentrates produce cakes that can be easily punched, and rolled into any number of delicacies, all the while boasting of a great crumb structure that ensures great strength to your cake sculptures and ensures great syrup absorption as well.

While many bakers are seriously worried about the amount of wastage that comes with large scale baking, ready to use sponges made from the TEGRAL SPONGE range boast of an

consistent results every time.

The growing expectation of consumers of being able to experience world class products while sitting at home is not something that’s going to die out any time soon. As the Trends of Taste Tomorrow survey recently conducted

by Puratos, shows, the consumer is looking for better tasting cakes, which last for a longer time while retaining their freshness. While many consumers may prefer eggless cakes either due to their religious reasons or for plain health benefits, consumers continue to look for that softness, and rich creamy mouth feel that comes from traditional egg sponges, and they are unwilling to compromise on that.

Consumers are now unwilling to wait for their next vacation to sample international trends, if they see it on Facebook, TV or Pinterest, they wish to see it at their favourite bakery, and they want to sample it at their next visit. This itself calls for extensive research, ideation, experimentation with flavours and textures to keep abreast of competition.

While the world might experiment with flavours and textures, the one all time favourite flavour remains Chocolate. And Puratos pays special attention to this lip smacking winner. The Puratos’ Easy Sponge Cocoa and Easy Sponge Cocoa Egg Free is the answer to all your Cocoa sponge needs.

Its rich chocolate flavour, soft mouth feel that comes with a strong structure that is so versatile that it can be punched and rolled as required, making these a sure fire winner in the kitchen.

Backed by Puratos’ years of experience, the Cocoa mixes come from a special place in the Puratos stable. One that is further enriched by cutting edge technology, a commitment to choosing the best cocoa beans gently processing the beans and extracting only that which is the best. This then goes into producing the best premix that brings that special Puratos chocolate flavour into every bite. Time after time, introducing that ‘wow’ factor that makes all the difference between just another premix and a Puratos Cocoa product, whether it be the EASY SPONGE COCOA or EASY SPONGE COCOA EGG FREE. Using a premix is by far the easiest way to produce consistent tasting cakes, making this whole process idiot proof is by far the easiest way to reduce wastage. Effectively storing cakes for a longer duration without losing the freshness of the cake, or compromising on the flavour or structure of the cake is by far one of the biggest contributors in reducing wastage. This is where Puratos’ Premixes come in and make a significant change in the way the kitchen is run, in bolstering the bottom line, in making the bakery truly profitable.

Puratos range TEGRAL SPONGE EGG FREE, or EASY SPONGE EGG FREE, or the EASY SPONGE COCOA orEASY SPONGE COCOA EGG FREE, brings a significant change in Bakery kitchen , making truly profitable for the bakery & proves again that its business lies in improving it’s customer’s business.

Beverages & Food Processing Times

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Vol. 8, Issue 04 - September - 2015

Beverages & Food Processing Times

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Vol. 8, Issue 04 - September - 2015

CONDOLENCE

Senator h. c. Peter Schaufler of Bitzer passed away unexpectedly

H. C. Peter Schaufler

THE SCHAUFLER FOUNDATION and the SCHAUWERK Sindelfingen are mourning the loss of Senator h. c.

Peter Schaufler, who passed away unexpectedly in Salzburg at the

age of 74. As the CEO and company owner, Senator h. c. Peter Schaufler managed BITZER with endless dedication for 36 years and turned the long-standing company into the world’s largest independent manufacturer of refrigeration compressors.

When Senator h. c. Peter Schaufler took charge of BITZER in 1979, he systematically gave the company an international focus. He turned the Swabian company into a global player and a driver of innovation for the entire refrigeration and air conditioning sector. BITZER now counts on 3,400

employees in more than 90 countries and turnover of 657 million euros, making it 50 times the size it was when Senator h. c. Peter Schaufler took the helm. His decisions demonstrated entrepreneurial courage at all times. For example, he founded a joint venture with a Chinese company in Beijing back in 1994. The Peter Schaufler era was characterized by values such as hard work, ingenuity and quality, which are now firmly rooted in the BITZER corporate culture. His forward-looking business policy and his willingness to rise to challenges allowed him to conquer new markets, and to successfully introduce compressor technologies to the market, such as screw compressors in 1983 and scroll compressors in 2002.

Senator h. c. Peter Schaufler was highly committed to the common good throughout his life. The aim of THE SCHAUFLER FOUNDATION founded in 2005 was to bring together entrepreneurship, science, research and art. THE SCHAUFLER FOUNDATION is the main sponsor of the Karlsruhe University of Applied Sciences’ Valerius Füner Prize, which recognises the outstanding

achievements of mechanical engineering students in the areas of refrigeration, air conditioning and environmental technology. THE SCHAUFLER FOUNDATION also supports dedicated students at the University of Dresden, the University of Stuttgart and the Karlsruhe University of Applied Sciences via the German government’s Deutschlandstipendium (Germany Scholarship).

Senator h. c. Peter Schaufler was also keen to see the advancement of scientific research in the field of refrigeration and air conditioning technology.

He therefore created the BITZER Chair of Refrigeration, Cryogenics and Compressor Technology at the TU Dresden in 2007.

Senator h. c. Schaufler and his wife Christiane SchauflerMünch also made generous donations to welfare institutions and gave the public access to their extensive art collection comprising than 3,000 pieces at the

more

SCHAUWERK Sindelfingen from 2010 on. Since then, the museum has earned itself a reputation, both locally and internationally, for putting on top-calibre exhibitions. The SCHAUWERK Sindelfingen will continue to serve as a place where contemporary art is discussed, as Peter Schaufler would have wished.

2010 also marked c. Schaufler of the

the year in which Senator h. was awarded the Cross Order of Merit of the Federal Republic of Germany for his contributions to the fields of culture and science.

He received many awards for his business successes and services to society, including the 2014 Gründerpreis Baden-Württemberg for company founders, in recognition of his life’s work, which was presented by the region’s Minister for Economic Affairs Dr Nils Schmid.

The family held a quiet funeral.

NASA

BITZER INVERTER CONDENSING UNIT ECOSTAR FOR FOOD & BEVERAGE

astronauts

taste lettuce grown in space

S

ix astronauts on NASA’s International Space Station have tasted lettuce grown in the microgravity environment of space for the first time.

ALREADY READY WHENEVER YOU’RE READY

The seeds were activated in the production bay and rooting pillows on 8 July, more than a year after the seeds were launched into orbit and were grown for 33 days.

BITZER Ecostar features inverter technology to perfectly match your cooling demands and systems performance. This technology has been proven for years in the air conditioning Industry and now BITZER bring a standard range to refrigeration users.

NASA has been working on enhancing its Veggie technology on its space station to ensure a sustainable food supplement for future astronauts.

The organisation feels that if the technology is developed, it will help space explorers survive in space for months, or even years.

It will increase your energy efficiency resulting in smaller energy demands and give higher cost savings. The sleek housing and quality finish will last for years to come, this is an investment in quality reliability and energy savings.

Having the ability to grow food in space is a big step. NASA carried out another Veggie experiment last year, when plants grown in space were brought back to the earth to be analyzed.

Half of the plants from the current experiment will be packaged, frozen and returned to earth for testing

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Beverages & Food Processing Times

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Vol. 8, Issue 04 - September - 2015

BEVERAGE NEWS

Tata Global beverage to bring

Rs 150 crore in 2016

T

ata Global Beverages In the current fiscal is planning on a consolidated basis to pump Rs 150 crore according to its chairman Cyrus Mistry said, and to satay ready for future the company would continue to invest in its power brands.

Mistry said that Tetley, Tata Tea, EOC Coffee and Himalayan are the key brands on which the company is focusing.

Brand Investment is one of the reasons why Tata beverage had lower profits despite higher revenues, besides volatility in eastern Europe.

Though the company’s business in India, Canada and Australia was good last year, but China and Eastern Europe subsidiaries and ventures did not do well. TGBL's non-cash impairment losses amounted to Rs 95 crore relating to business in China and eastern Europe.

The china business is not yet stabilized and TGBL is planning to restructure said Mistry.

Instant tea production has stabilized but prolypoylene production hasn't and so technically, the operation has not yet stabilized, he said.

About the operation of the coffee chain Tata Starbucks, Mistry said the venture would break even only after it attained a certain scale to cover the costs.

Currently, Tata Starbucks has 72 stores in the country and there was no plan to open outlets in Kolkata as of now.

TGBL’s new launches include, Super Green Tea under the Tetley brand that was introduced in the UK and the company might consider introducing the same in India. But, Tata Global has no plan for another international premium brand Teapigs in the domestic market, he said.

Coca-Cola acquired a minority stake in Suja

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oca-Cola bought minority stakes in Suja, valuing the company at about $300 million.

Suja Life LLC also sold minority stakes to Goldman Sachs Group Inc.’s merchant banking division. Coca-Cola Co will distribute its organic juices and smoothies.

Suja, which was founded in 2012 by four entrepreneurs, makes juices and smoothies under cold pressure to kill harmful bacteria and preserve nutrients and taste.

Coca-Cola's determined to get into fast-growing beverage categories amidst sluggishness in its soft drinks business in recent years, especially in the U.S. market.

This deal would expand its portfolio to "meet people's varying beverage needs,’ according to a statement released by coca cola and would be in true competition with PepsiCo Inc.’s Naked Juice brands.

It also invested in Honest Tea and Zico Coconut Water, eventually acquiring both companies.

Beverages & Food Processing Times

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Vol. 8, Issue 04 - September - 2015

DAIRY NEWS

By end of this quarter ITC to debut in Dairy market with Ghee Puri said that they will work on this plan at various stages and when they are ready and will launch products based on how the market evolves." ITC has identified areas across the country where they would expand dairy production over a period of time.

I

TC India’s one of major FMCG Company is ready to debut its range of dairy product starting with ghee, which would be available in the market by the end of the current quarter.

SanjivPuri, president of FMCG businesses, said the company's ambitious dairy business will roll out in the next few years, other products following ghee will include packaged milk, butter, cheese and chocolates to take on category leaders such as Amul, Nestle, PepsiCo, Hindustan Unilever and Dabur.

While Puri did not ascertain the exact investment that has gone into setting up the dairy business as it is "an ongoing process", he said a "significant portion" of the targeted investment of Rs 25,000 crore for ITC over the next few years would be in foods.

The company has set up a milk processing unit in Munger, in Bihar, and there are plans to set up similar processing facilities in other parts of the country as well.

ITC has definite plan to see its revenue go up to Rs 1, 00,000 crore by 2030 from the new FMCG businesses. It saw revenue of Rs 6,411 crore in 2014-15.

Prabhat Dairy: No cream to skim now

multinational companies such as Mondelez India and Abbott Healthcare. It also does comanufacturing of dairy whiteners, curd, ghee and yoghurt for companies such as Britannia Industries, Mother Dairy and Heritage Foods.

The institutional business accounts for threefourth of the overall revenue.

T

he Maharashtra-based integrated dairy company Prabhat Dairy will use Rs. 185 crore out of its Rs. 300 crore public issue to pare down debt. This will reduce interest outgo and improve net profit in 2015-16. The company is also pursuing aggressive plans to expand its retail business over the next three to five years. It has recently started making value-added products such as cheese, shrikhand and paneer. While this will add to revenues, Prabhat will have to shell out more money to advertise and promote its products; margins may be under pressure over the next two to three years. Prabhat being a late entrant into the retail business, fighting competition from other local and large dairy firms may not be easy. Also, higher depreciation on the newly commissioned facility will eat into its profit. The offer’s valuation does not seem to justify the company’s near-term prospects. At the upper end of the pricing band of Rs. 147, the stock discounts its estimated 2015-16 earnings by over 40 times (on a post-issue basis).

Stocks of dairy companies such as Heritage Foods and Umang Dairies trade at a modest 20 times and 12 times their 2015-16 estimated earnings.

Investors may be better off avoiding the issue.

Incorporated in 1998 as a liquid milk marketing company, Prabhat has gradually expanded into value-added products such as ghee, milk powder and sweetened condensed milk. The company has two production facilities in Maharashtra at Shrirampur and Navi Mumbai with a total milk processing capacity of 1.5 million litres and caters to customers in Maharashtra, Gujarat and Madhya Pradesh. Prabhat has both institutional and retail clients.

Under the institutional business, the company sells specialty ingredient products such as sweetened condensed milk and milk powders — full cream, partially skimmed, fully skimmed — to

Retail Reach Prabhat’s retail business includes pasteurised milk sold under the ‘Prabhat’ brand, flavoured milk ‘Flava’, sweetened condensed milk and dairy whitener sold under its ‘Milk Magic’ brand.

The company has over 350 distributors through which it supplies its products to over 40,000 retail outlets.

It aims to scale up its retail business from the current 25 per cent of its overall revenues to 50 per cent over the next few years by trebling its retail reach. While this will help the company’s gross margins, it may not translate into higher operating profit margin due to higher promotion and advertising spend.

Also, the scale up in the retail segment may be a gradual one given Prabhat’s relatively late entry into the business and the competition from local brands such as Gowardhan besides dairy majors such as Amul and Mothers Dairy.

New launches Prabhat has recently forayed into other valueadded products such as paneer, shrikhand and cheese. The company is in the process of signing up with institutional players for supply of cheese and plans to sell products such as paneer and shrikhand through its retail distribution network.

Though this will help the company’s profitability in the long term, revenue flow from these products may happen only in 2016-17 and the scale up may also be gradual.

The company’s current utilisation levels are low at about 55 per cent, which is also eating into its profit, by way of higher fixed costs.

In 2014-15, Prabhat’s operating profit margin slipped by 0.5 percentage points to 10.1 per cent on account of higher employee, promotion and fixed costs. The pace of growth in revenue has also slowed from about 33 per cent levels in 2012-13 and 2013-14 to about 17 per cent in 2014-15.

Private Dairy owners in south India working on marketing push to retain customers

T

o retain their consumer in face of competition from milk cooperatives, private dairy owners in south India are working on a marketing push, which includes freebies. Milk cooperatives receive subsidy support from the government and are able to sell dairy products at lower rates, which help them dissuade away customers from private operators.

The private players are forced to lower their rates in this situation and this is pressuring their margins. To retain and win back customers, private dairy players in the region have now significantly increased their advertising budgets, for print and electronic media. Some are offering freebies at no extra charge.

Most of the private dairy firms have significantly increased their advertising spends in the region, with some of them doubling the budgets. The

I

private companies also have taken new marketing measures include additional quantity of milk at no extra charge and freebies like coffee sachets, apart from introducing a new category of toned milk at reduced price bands. Among the private sector players who resorted to aggressive marketing strategies are Tirumala Milk, Heritage Foods, Creamline Dairy and Dodla.

Amul to invest Rs 600 crore in cheese plant in Gujarat

ncrease its cheese output Gujarat Co-operative Milk Marketing Federation – AMUL- plan to invest Rs 600 crore in a Greenfield cheese plant in Palanpur, Gujarat.

RS Sodhi, managing director of GCMMF thinks that it is time for them to reach out to hotels and restaurants where there is see serious growth with revenues. He added that hotel/restaurant/cafe industry is dependent on local brands for cheese.

Amul butter has 90% share in the Indian market and its fresh milk share is 40%-45%.

Amul’sPalanpur plant would produce mozzarella and processed cheddar cheese to start with and thus increase its share in the Indian cheese market from 65% now.

‘’The brand will continue to focus in the domestic dairy products market, which is growing in double digits,’’ said Sodhi.

In the past few years a very impressive growth has been seen in the value added products such as butter, curd, ice-cream and milk-based beverages.

GCMMF had posted turnover of Rs 20,730 crore for the last fiscal ended March, up 14% from the previous year's Rs 18,143 crore.

Complying the Food Safety standards formulated by the FSSAI will develop the Milk sector

T

he organized milk sector will be boosted manifold if it follows the food safety standard set up by FSSAI. According to Mother Dairy Managing Director S Nagarajan they are on the line with the food regulator as far as the food safety is concerned as we know it will help the organized milk sector in long run and at the same ensure quality milk and dairy products to the consumer While, Amul Managing Director R S Sodhi added on that milk has been tested at various levels starting from the point of procurement, processing and then at the vendor's level also.

And National Dairy Development Board (NDDB) Chairman T Nanda Kumar said, "The cooperative sector is the single largest producer of safe liquid milk in the organized sector, and we are committed to continue providing safe and good quality milk and dairy products to consumers."

The cooperatives In India has taken up the

Beverages & Food Processing Times

responsibility and are following the food safety standards to provide the consumers with quality milk and dairy products to consumers," Kumar said.

Dairy cooperatives have a well-established system covering entire dairy chain to ensure that consumers get milk and milk products that are safe with good quality.

In Anand, NDDB is also set up to start a worldclass milk testing laboratory which will help both FSSAI and the milk unions for proper analysis of milk and related products.

One issue on which the cooperative milk federations and unions also expressed concerns was the skimmed milk powder that is derived from pure milk and is an internationally accepted ingredient in liquid milk, so this cannot be categorized as adulteration as has often been done.

11

Vol. 8, Issue 04 - September - 2015

Beverages & Food Processing Times

12

Vol. 8, Issue 04 - September - 2015

FOOD PROCESSING NEWS

Amitabh Bachchan wants Is the Food processing dismissal of complaint against ministry making wrong claim him for Maggi Ad thereby misleading He submitted that complainant K Manavalan had failed to ascertain and verify the facts and without due cause had made him a party to the complaint with 'ulterior motive.' "The petition was liable to be dismissed," the actor said.

S

uperstar Amitabh Bachchan wants the complaint against him for doing Maggi ad to be dismissed. A consumer rights' activist had made the compliant for promoting Maggi noodles, banned in some states in the wake of detection of high levels of MSG and lead, saying it was "completely infructuous."

MrBachchansaid, in his affidavit that he had agreed to promote the noodles and variants under the brand name Maggi only from June 5, 2012 to September. The affidavit filed before Tamil Nadu State Consumer Disputes Redressal Commission through his counsel.

Bachchan said he had not been promoting the products since September 5, that the retailer here had been granted all statutory approvals for the product and that there were no adverse reports on the products or ingredients during that period.

The affidavit said that the complaint was funny and distressing and hence the forum should direct Manavalan to delete his name in the complaint and consequently dismiss it with costs, he said.

Madurai bench of state Consumer Disputes Redressal Commission had issued notices to seven persons, including Chairman-cumManaging Director of Nestle India Ltd actors Amitabh Bachchan, Madhuri Dixit, PreityZinta and the Commissioner of Food Safety (Chennai), according to petition filed by Manavalan.

It had also directed the designated officer of the Deputy Director of Health Services, Madurai, to lift at random samples of Maggi noodles with tastemaker from different shops and to test them at the appropriate laboratory, he said.

Manavalan had sought a direction from the forum to the actors not to promote the product through advertisements containing 'false representations' about the quality and safety of the product.

The Rs 640-crore suit on Maggi noodles to be continued even after court verdict

N

estle India had heaved a sigh of relieve after Bombay High Court had lifted the ban slapped by food regulators on nine variants of Maggi across the country and asked the company to go for fresh tests of the product But the verdict by the Bombay High Court to lift ban on Maggi noodles has no effect on the government.

According to Union Minister Ram Vilas Paswan the case has not altered the grounds on which it has claimed Rs 640 crore in damages from Nestle for misleading advertisement and unfair trade practices.

The Food and Consumer Affairs Ministry also had filed a Class Action Suit against Nestle India before the National Consumer Disputes Redressal Commission (NCDRC) last week, using a

hitherto unused provision in the three-decade-old Consumer Protection Act. Stating that the High Court order would not alter the grounds on which the case has been filed at NCDRC, Food and Consumer Affairs Minister Ram Vilas Paswan said the government would not withdraw its petition.

Nestle is the first foreign firm to face a class action suit and the government wants Nestle India to pay interest at a rate of 18 per cent per annum till the date of actual payment, while it has also asked the consumer forum to order the company to take remedial measures for wrong labeling and misleading advertisements.

The amount has been proposed to be deposited in the Consumer Welfare Fund of the government.

Ban on junk Food sale near school important according to Child Development Ministry

A

ban on sale of junk food by street vendors to children in a vicinity 200 metres from schools is recommended by a highlevel committee set up by the Women & Child Development (WCD) Ministry. It wants the Shops and restaurants selling food within 200 meters of a school should also not be permitted to sell these foods to children in school uniforms.

A comprehensive definition of junk food in the context of children has to be detail according to the report and has suggested that all such food items be banned in the school canteens.

This decision has come after the committee reviewed the prevalent practices of regulation of junk food in 23 countries. It has also expressed concern over the rising incidence of obesity in children and the related physiological issues including diabetes, hypertension etc.

WCD gave detailed recommendations regarding

establishment and management of school canteens and comprehensive advertisement/ promotion campaign to be undertaken jointly by different stakeholder Ministries. The Ministry had constituted the committee under the Chairmanship of Director, National Institute of Nutrition, Hyderabad, to look into matters relating to availability of junk food at various places accessible to children.

The committee included representatives from NitiAayog, Ministry of Health and Family Welfare, Department of AYUSH, Ministry of Human Resource Development, Bureau of Indian Standards, food regulator FSSAI, National Institute of Public Cooperation & Child Development, Indian Council of Medical Research and independent experts in the field of nutrition and clinical psychology/behavioral science.

during 2014-15. But the check revealed that the number of projects sanctioned during 2014-15 under NMFP, according to official data, is 208, not 1,286.

The data says 1,428 projects have been sanctioned since the inception of NMFP in 2012-13.

A

string of misleading and wrong claims have shook the food processing industry This is revealed in the performance report of the ministry a year after Narendra Modi became prime minister.

IANS emailed their findings to the ministry last week, requesting comment. There was no response.

First on the Cold storage facilities: Government sanctioned 138 but that's lowest in four years.

These proposals were received and approved by the government regarding setting up of cold storage facilities during 2014-15. However, government data since 2011-12 reveal that proposals approved during 2014-15 are the lowest in four years.

Second around 1,286 projects sanctioned by state governments and union territories under NMFP

Thirdly 17 mega food parks were sanctioned during 2014-15. And the checked showed that 17 projects have been given "in-principle" approval during 2014-15 but 40 mega food park projects were given "in-principle" approval by the ministry during the 11th Plan (2007-12) and the first two years of the 12th Plan (till February 2014).

Out of these 40 MFPs, five projects were cancelled till March 2014 due "to their failure to meet conditions of final approval or unsatisfactory implementation of the project". Nine more projects were cancelled during 2014-15.

As of now, only 21 projects (out of 40) have been accorded final approval for implementation.

Therefore, the ratio of projects that are approved and the number that have finally started operations is very small.

Govt to evolve policy to Encourage Food Processing Units

T

he government in Benguluru is evolving a new policy to promote food processing units in the state, said, Industries Minister R V Deshpande.

The Minister while addressing officials of the Industries and Agriculture Departments, encouraged food processing units and said that it will also ensure that farmers get better prices for their produce.

He directed the officials to explore avenues to set up such units based on the agricultural inputs from the region.

Despande also said,“Incidents of farmer suicides can be drastically brought down by forging

coordination with the departments of textile, horticulture, irrigation and He further added that a conducive is needed to attract investments in all state.

agriculture, industries.� atmosphere parts of the

Referring to reports of encroachment of land reserved for setting up of food parks across the state, he directed the officials to take measures to prevent this.

Agriculture Minister Krishna Byregowda spoke on the measures taken by the department to make farmer-friendly food parks in the state.

Later, Deshpande held a separate meeting with Textiles Minister BaburaoChinchansur and heard the problems faced by workers in the garment industry.

Tiruvuru, Mylavaram to have Food Processing units soon

K

rishna districts assembly segment -Tiruvuru and Mylavaram will soon get food processing units with investors coming forward to invest in that area. Efforts are also on to encourage bamboo investors to set up their units here.

A mango pulp processing unit is coming up in an area of 10 acres near Gollamandala village as part of a joint venture between a US-based company and a reputed local firm. This village has been adopted Vijayawada MP KesineniNani.

The Rs. 20-crore unit is expected to provide employment to 400 local people. The authorities are said to be talking to a few other food processing companies to set up units in these Assembly segments which are known to grow

Beverages & Food Processing Times

abundant stocks of mangoes exported to countries like Dubai, Hong Kong and Singapore.

Sources said the units would be equipped with new technology which has vast market potential in US and European countries. The proposed unit at Gollamandala may start functioning in six months.

Officials in the district feel that processed food sector is poised for growth, mainly through exports. If current infrastructure-related problems are minimised and product and packaging quality are significantly improved, Krishna district can become a potential exporter of processed food, they feel.

Meanwhile, to encourage farmers to take to bamboo cultivation, the authorities recently sent 100-odd farmers from Vijayawada Parliamentary constituency to Karnataka and Maharashtra to study the cultivation patterns.

13

Vol. 8, Issue 04 - September - 2015

Retail inflation

NEWS

Russia

costly raw nuts puts down Cashew export

Cut in incentives,

Increases the

Food import down by 3.78 ban list per cent

R

ussia may add seven more countries in its list of nations from where it has prohibited the import of food products.

The names have not been disclosed and according to the deputy prime minister ArkadyDvorkovich, they will reach a decision regarding the new additions soon.

R

etail inflation was down by 3.78 percent on account of cheaper food prices, including of vegetables, fruits and cereals.

The retail inflation based on Consumer Price Index (CPI) was at 5.40 percent in June 2015. In July 2014, CPI based retail inflation was as high as 7.39 percent.

This verdict came after a recent European Union (EU) statement had revealed that countries including Ukraine, Montenegro, Albania, Iceland, Liechtenstein, Georgia, and Norway have voiced their support in favor of the EU's extension of the sanctions against Russia for another year. Out of these countries, only Norway is included in Russia's list of banned countries.

C

ashew exports this year has gone down with the shipments showing nearly 14 per cent drop for the four months to July. This slowdown is due to cut in export incentive and high cost of imported raw nuts have hit.

Well Vietnam has gained where India has lost.

Vietnam’s exports has surged 28 per cent in the last few months, according to trade reports and has increased its processing capacities and is buying raw cashew nuts even at high prices.

For four months to July, the cashew exports stood at 31,864 tonnes compared with 36,850 tonnes in the same period a year ago. For July alone the shipments at 8,647 tonnes saw a fall of 15 per cent.

The slash in export incentive from 5 per cent to 2

per cent is said to be one principal reason for the slowdown in exports.

In 2014-15, cashew kernel exports had set a record at 1, 34,322 tonnes, valued at Rs 5,545 crore. Runaway rise in the prices of raw cashew imported for processing has increased the cost of processing. In Kerala, around 35 per cent increase in wages in the cashew sector has further added to the cost.

The prices of raw cashew imported from Africa and Indonesia vaulted to $1,650-$1,700 a tonne a few months ago before cooling to the current level of about $300$400 lower.

The raw cashew prices have increased 25 per cent compared to a year ago while the prices of exported cashew kernels have gone up only by 10 per cent. With Vietnam buying aggressively, the raw cashew prices remain high. India has to import raw cashew for processing as the Indian production of 6-7 lakh tonnes are not sufficient to meet the requirement of the processing industries.

Cashew processing, which used to be a monopoly of southern states, is now present in many states with the domestic consumption picking up.

GROUP

Food inflation measured on Consumer Food Price Index during the month of July 2015 fell to 2.15 percent as against 5.48 percent recorded in June 2015. Prices of vegetables fell sharply during the month from a year ago, with inflation printing a negative 7.93 percent. Fruits also turned cheaper by 1.45 percent during the month compared to the same month last year.

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However, prices of protein-rich items such as pulses remained higher as inflation rose to 22.88 percent. Also, meat and fish prices turned costly by 7.02 percent.

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14

Vol. 8, Issue 04 - September - 2015

FOOD SAFETY NEWS

FSSAI invites legal firms to Uttar Pradesh Food and Drug Authority (FDA) has found help frame new norms for excess lead in Yippee Noodles product approvals Lucknow and Meerut for testing.

Pandey said, that a report has been sent to the FDA Chief Commissioner for permission before filing an official case as excessive lead content can cause serious harm, particularly to children,

FSSAI has decided to engage legal assistance for formulation of Regulations on an urgent basis to govern (i) product approvals, (ii) imports, and (iii) procedures of issuing guidelines and administrative instructions..

U

pholding the Bombay High Court order, the Supreme Court on August 19 had quashed an advisory issued by FSSAI on the procedure for product approvals, following which the regulator had scrapped the product approval system.

Fssai had scrapped product approval process including the Maggi case; FSSAI has asked legal firms to help frame new norms for approvals.

Food Safety and Standards Authority of India is looking to modernize the product approval process within 6 months with new regulations, which will be sent to the Law Ministry for its opinion.

Only those legal firms/lawyers, who are not involved in litigation against the FSSAI in any manner, may apply, it said.

FSSAI stopped the process of product approvals as it is not possible to continue with it in view of the Supreme Court order dated August 19.

Every endeavor will be made to expedite the regulations governing Section 22 products, it said.

During the period between March and June this year, FSSAI had received 4,357 manual applications, of which less than one-fourth (1,047) were issued no objection certificates, 348 approvals were pending, while 551 were rejected.

The remaining 2,094 were closed for being nonresponsive.

FSSAI to notify draft guidelines for Food, Health supplements and additives nutraceutical sub-committee, Indian Drug Manufacturers Association of India (IDMA), FSSAI’S draft guidelines, , would align India with international standards. "The proposed regulations are positive from the point of view of companies as well as consumers as there will be specific regulations and standards which were hitherto absent in India."

T

he Food Safety & Standards Authority of India (FSSAI) is starting the process of notifying guidelines for proprietary foods, health supplements and additives, which were not covered under the food safety regulations of 2011, after last week's setback in the Supreme Court.

The drawback of the 2011 regulations are that it covers only 377 food items, implying that only these products are standardized and the rest are not.

FSSAI has put new draft guidelines, on its FSSAI website for public comments. It covers almost 1,000 items under health supplements and nutraceuticals. Another 5,000-6,000 items have been included under the category of foods.

The latter includes everything from proprietary to functional to novel foods and additives.

Public comments have been invited till September 23, after which FSSAI will include the feedback and suggestions appropriately in the draft guidelines. After that, the guidelines will move to the law ministry, and then Parliament, following which it is expected to be notified, persons in the know said.

The draft guidelines will get India up-to-speed with international standards under Codex Alimentarius - global standards and codes of practice related to foods, food production and food safety. India is a signatory to Codex; its norms are yet to be followed in here.

According

to

R

K

Sanghavi,

chairman,

IDMA along with a city-based company called Vital Nutraceuticals that had first moved the Bombay High Court last year challenging the FSSAI's product approval process based on what they termed 'arbitrary' guidelines.

The problem had emerged because of the limited number of categories covered under the food safety regulations of 2011, compelling the regulator to find a 'middle path' to resolve the issue of clearing products that were not standardized. The product approval process was positioned as a solution, but it soon hit a rough patch owing to repeated advisories that the regulator would issue.

The Supreme Court last week deemed the entire process as invalid following an appeal by FSSAI that it stays the order passed earlier by the Bombay High Court in the matter. The Bombay High Court had also ruled the product approval process as illegal (this was in the Vital versus FSSAI case) after hearing detailed arguments from all sides.

While food and healthcare companies will no longer have to abide by any 'arbitrary' product approval process, it still does not mean they can get away, sources in the know said. FSSAI is said to be pushing hard to ensure these draft guidelines are notified, since it will ensure there are proper rules and regulations for all categories of food and healthcare products.

The process is expected to take a few weeks, he added.

A

fter so much talk on their transparency via their advertisement it’s time for yippee noodles to come out with truth.

Yippee Noodles. The Uttar Pradesh Food and Drug Authority (FDA) will soon file a case against ITC as it has found excess lead in its Yippee noodles.

Parenthetically, The Maggi trouble also started in Uttar Pradesh with the same reason of 'excess' lead content in its Maggi noodles.

Well Maggi has received a relief from the Bombay High Court- which lifted the ban Maggi, let’s see what difficulty does Yippee noodle or rather ITC face.

According to FDA the samples of Yippee noodles, held from a local mall in Aligarh have been found to contain lead "far in excess to the permissible limit".

Head of Department FDA, Aligarh Division, ChandanPandey said, “The laboratory report for these samples, which were received here , indicated that the lead content which should have been below 1 ppm was found to be 1.057 ppm".

He further added that, FDA authorities had seized 8 samples of different food products from a local mall including the sample of Yippee noodles.

These samples were sent to the state laboratory at

SC slammed FSSAI for Food supplement ban

Drug Manufacturers Association (IDMA) had challenged the advisory on the ground that the FSSAI did not have power or authority to issue it under Section 92 of the Food Safety and Standards Act, 2006.

F

SSAI has got a negative vibe with the judiciary; First the Bombay high court lifted the ban imposed by FSSAI on Maggi noodles, then the Supreme Court spat the regulator for surpassing its authority in imposing a virtual ban on food and health supplements through a 2013 advisory making prior approval mandatory.

An appeal by FSSAI challenging a Bombay HC order was dismissed by a bench of Justices J S Khehar and suppressing the advisory issued by the body and called it unlawful.

The advisory required that those marketing or manufacturing nutraceutical (nutrition plus pharmaceutical) products must obtain prior approval even for those food and health supplements already licensed and existing in the market.

According to this advisory FSSAI required manufacturers to take approval for a broad spectrum of food products including "novel foods, functional foods, food supplements, irradiated foods, genetically modified foods, foods for special dietary uses or extracts or concentrates of botanicals, herbs or of animal sources".

Vital NutraceuticalsPvt Ltd and Indian

Beverages & Food Processing Times

The advisory had put 37 products under the scanner, including Nutrilite Natural B tablets, Calcium Magnesium D, Nutrilite Iron Folic tablets, Nutrilite Bio C, Positrim Vanilla and Nutrilite Kids Drink in mixed fruit flavour.

NOC of Nutrilite Salmon Omega 3, Nutrilite CH Balance and Nutrilite Fiber had expired, still they were being sold.

Fssai could not bring the food safety act on how it could issue advisory which the supreme court judges repeated asked for. Instead, the FSSAI counsel narrated how difficult it was for the body to enforce strict safety standards in India.

"It is a humungous task to implement food safety standards in India," the FSSAI counsel said. The bench said, "The issue is not about how laudable the objective behind the advisory. The question is whether FSSAI had the power to issue it. If it did not have, then it must go as ordered by the high court."

15

Vol. 8, Issue 04 - September - 2015

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16

Vol. 8, Issue 04 - September - 2015

FOOD PROCESSING NEWS

Ready-to-Cook packaged Food industry hit hard on

Maggi controversy, sales dip Global and local food companies have putt confidential advisories within their organizations urging executives to get back to the drawing boards with their products and ensure that every element-from packaging, labelling, ingredients and seasonings to product testing - meets regulatory requirements.

T

he entire packaged foods category has been hit hard due to the Maggi fiasco thus making sale down in the June quarter as wary consumers drastically reduced purchases.

According to data from IMRB Kantar World panel, ready-to-cook foods including noodles, oats and soups declined 9% during the quarter compared with a 5% growth in the year-ago period, which studies consumption patterns through volume sales. Beverages fell 4% while the overall food segment's growth eased to 4% from 9% a year earlier, the data showed.

Sunil Duggal, chief executive officer of foods and personal care maker Dabur, said that "Maggi is such a huge brand that anything that drags it down impacts sentiments of packaged foods in general.

When consumers were cutting on optional spending that when the maggi controversy hit the food sector and this slowed the food growth due to a host of factors, with the Maggi issue worsening the situation.

In this quarter the consumers had to deal with ,any things like price changes, weather changes thus consumers had too many variables to deal with during the quarter," said DevendraChawla, president - food and FMCG at Future Group, which runs Food Bazaar, India's largest food supermarket. "Noodles and pasta products account for nearly 8-10% of the category, which is sizable for the processed food industry."

Such techniques are increasing investments to protect brand images which were needed when many companies are under attack from consumer groups, activists and even regulators.

Krishna Rao, deputy marketing manager at Parle Products, thinks, "Companies had to shift focus on assuring consumers that their product quality met all standards. And according to Varun Berry, managing director at biscuits giant Britannia Industries, biscuits as a category is growing, though in single digits.

"Overall, the consumer sentiment in packaged foods across categories has been impacted negatively in the quarter. Recent controversies around the foods sector had an impact on the sector," Berry said.

A week ago, ITC rolled out an advertising campaign that focussed on safety and the quality of its Yippee noodles, which it sells under the Sunfeast brand. VL Rajesh, business head at ITC's foods division, said, "Industry is beginning to show signs of recovery, though some sectors have been impacted in the quarter. We are growing across categories we are present in such as biscuits and atta."

While the overall fast-moving consumer goods market grew 7% during the year ended March, the food segment outpaced this at 9%. The impulse food segment saw one of the highest growth rates of 14% during the quarter ended March, according to industry officials, citing market tracker Nielsen data. The June quarter numbers, though, had a different story.

Health consciousness and awareness increases the Organic Food market

I

n the past three years the Organic food market has quadrupled as people are increasingly becoming health conscious and aware about harmful pesticides in India. Organic foods, in the starting occupied fewer shelves at retail stores, is now aRs 300 crore business in the domestic market.

The export market from India is even bigger at Rs 700 crore, according to industry experts.

The entrepreneurship in organic food has grown as consumers are opting for healthier eating habits which are driving foods, prodding retailers to offer greater shelf space to brands in this category.

As per industry estimates, the category is currently growing at 50 per cent per annum.

With growing fear of the bad effects of chemicals and pesticides used in the food industry, products that are believed to be free of such substances will grow exponentially.

Three years back, organic food market was approximately Rs 70 crore and now the retail shelf space has increased manifold. But retailers are yet

to realize the full potential.

24 Mantra is one of the biggest organic food company and its key categories like atta, brown rice, honey, tur dal, turmeric, juices and breakfast cereals in organic foods.

Given the growth of this market, 24 Mantra, which is present in more than 125 cities across India, is planning to extend to ready to cook traditional products like pongal, poha, khichdi and millet dosa as well.

MohitKhattar, MD & CEO, Godrej Nature's Basket said awareness around polluted ground water near industrial area, increasingly chemical laden environment in general or the harmful impact of chemicals in day to day food has added to the consciousness of consumers.

Godrej Nature's Basket, which has been a pioneer in bringing and selling organic products like tea, pasta, sauces, across its stores, plans to enhance the range of organic options further and making the availability of these more consistent.

Yippee tries to clear its name by running advertisement

Y

ippee samples were found with high lead content beyond permissible limits in Aligarh, Uttar Pradesh, but according to domestic major ITC, it has not received any notice from authorities about the safety of its Sunfeast Yippee Noodles.

A clarification has been sought from the company about the media reports by BSE. ITC ran advertisement of the declaration of confidence in the safety of all Yippee in many national dailies assuring customers that Yippee Noodles were safe to consume.

ITC’s spokesperson said, “ITC would like to assure its consumers that it has carried out tests of more than 800 samples of Sunfeast Yippee Noodles both internally and externally at NABLaccredited FSSAI-approved laboratories in India and international laboratories in Italy, Singapore and Japan, and have found that the lead content in all the samples was either not detected, or was much below the prescribed limits under the Food Safety Regulations.”

“We would also like to highlight that the Bombay High Court in the case against FSSAI and others, in its August 13 order has held that test reports by laboratories that do not have NABL accreditation should not be relied on. In this case, we are not

aware if UP FDA has tested the alleged samples in NABL-accredited laboratories,” the company said, adding that samples have been tested by the company in multiple NABL-accredited and FSSAI approved labs.

ChandanPandey, designated officer of UPFDA at Aligarh informed that he will be recommending to the Commissioner for future course of action and said that a notice has been sent to the distributor.

He said if the company is not satisfied with the test results, they have an opportunity to appeal for retests done at a referral or higher lab.

An ITC statement said, “We would request that the law take its course and news be based on facts.”

Maggi to be back by

E

the end of this year

ncouraged by the Bombay High Court for lifting the ban on Maggi, Nestle India is now planning relaunch its most loved instant noodles back in the market by end of this year subject to certain clearances.

Maggi was banned because of alleged excessive lead content but the company will continue with the existing formula of the product and not change the ingredient. Definitely the company will watch out that no more unwanted ingredients is there anymore.

Nestle India Managing Director Suresh Narayanan said, "We will try and target something that is better than that. My desire is to do it before that but let's see. He further added that as per court directives, this quarter it would go in for testing of Maggi samples at three independent laboratories in Punjab, Hyderabad and Jaipur which are accredited with National Accreditation Board for Testing and Calibration Laboratories (NABL).

Narayanan said, "By the time we get everything done (all clearances), it will be middle of

September. I can tell you this quarter no, unlikely.

Subsequent quarter, we will try (to bring back Maggi)," He said the company has to test the Maggi samples within six weeks and after that it would start manufacturing and then the noodles would be tested again.

Narayan said the ban has 'dented' the company, so

the company has to win back consumer confidence and will "spend aggressively" on rebuilding the brand from a "zero" level through customer engagement activities and advertisements.

India the only 5th country where Burger King starts home delivery

I

n a move to enhance Indian consumption habits Burger King has debuted its home delivery service in the country. This move addresses evolving needs which are seeing consumers shopping increasingly through mobile apps.

India is only the fifth country where Burger King has started home delivery system, besides the US, Spain, Korea and China are the only other countries where Burger King, with a footprint across close to 100 countries, offers the home delivery platform.

To start its delivery system Burger King has partnered with three tech firms: LimeTray, FastOx and Grab in India. The delivery service will be starting in Delhi NCR and Mumbai to begin with, this week. Burger King came to India nine months ago and for the first time in its history that the delivery-service has been launched as early as this.

According to Burger King CEO Raj Varman the tech-enabled solutions will give the burger outlet a

Beverages & Food Processing Times

chance to keep pace with customers. Online apps and mobile penetration have changed the way businesses are being done."

There are 25 stores in India and Burger King has started the e-ordering option through online firm eBay —the first QSR chain to do so — by offering customers to pre-book trademark Whopper burgers.

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Vol. 8, Issue 04 -September - 2015

Despite sluggish global market Indian coffee export surge

I

ndian coffee exports actually showed a marginal increase though the international coffee market is sluggish and showed general decline in prices, thanks to the demand for Robusta coffee. India exports 70 per cent of its coffee output of over 3 lakh tonnes.

The total exports stood at 2, 20,113 tonnes from January 1 to August 25, as per data of the Coffee Board, up 1 per cent year-on-year. Robusta shipments went up 22 per cent while the Arabica exports slumped 33 per cent. Robust demand for the premium parchment variety of Robusta has offset the fall in Arabica shipments.

Also there has been significant increase in the reexported coffee for use by instant coffee makers.

Robust demand for the premium parchment variety of Robusta has offset the fall in Arabica shipments..

For re-export, local companies prefer to import cheaper Robusta coffee from Vietnam and Indonesia for processing and send it to instant coffee makers. Even after adding the freight charges, the imported coffee works out to be cheaper.

Buyers are looking for cheaper coffee with recessionary in many European countries and the downturn in Chinese economy, and predictably, Robusta is preferred to the premium Arabica coffee.

Ramesh Rajah, president of the Coffee Exporters Association of India informed that "The coffee export market is subdued at the moment and the only positive for India is the depreciation of rupee.

The market is likely to look up only by December," said Rajah as global coffee prices revolve around the crop in Brazil, the largest producer. But despite a lower output in the country, the prices have crashed in reaction to the depreciation of Brazilian currency. As a result, the exports from Brazil have increased. According to the International Coffee Organisation report, the domestic stocks accumulated over previous two seasons have allowed the exports from Brazil to continue unabated.

www.agronfoodprocessing.com

Beverages & Food Processing Times

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Vol. 8, Issue 04 - September - 2015

TEA & COFFEE NEWS

India�s Only Monthly Newspaper for Food, Beverage & Allied Sectors

Food processing only sector-

H www.agronfoodprocessing.com

RS Process Systems Ltd., (HRS) part of UK based HRS Group, is one of the leading heat transfer specialist that operates at the forefront of thermal processing

Vol. 8, Issue 04, September 2015, 100/-

A

s I am writing this I wonder how many of us miss Maggi and how many are ready to accept other brands in place of Maggi. Nestlé’s Maggi is still struggling to make a comeback and win consumers back; ITC’s Yippee claim to be safe has been dented with high lead content found in it in the same state of Uttar Pradesh where the Maggi’s doom was founded. And Baba Ramdev’s Patanjali is trying to make most of the void created by Maggi by bringing out their own brand of Atta Noodles.

Such havoc has been created that the entire packaged foods category has been hit hard thus making sale down this June quarter as wary consumers have drastically reduced purchases.

According to data from IMRB Kantar World panel, ready-to-cook foods including noodles, oats and soups declined 9% during the quarter compared with a 5% growth in the year-ago period, which studies consumption patterns through volume sales. Beverages fell 4% while the overall food segment's growth eased to 4% from 9% a year earlier, the data showed.

Global and local food companies have put confidential advisories within their organizations urging executives to get back to the drawing boards with their products and ensure that every element--from packaging, labeling, ingredients and seasonings to product testing - meets regulatory requirements.

Such techniques are increasing investments to protect brand images which were needed when many companies are under attack from consumer groups, activists and even regulators.

Overall, the consumer sentiment in packaged foods across categories has been impacted negatively in the quarter. Recent controversies around the foods sector had an impact on the sector.

FSSAI has got a negative vibe with the judiciary; first the Bombay high court lifted the ban imposed

by FSSAI on Maggi noodles, then the Supreme Court spat the regulator for surpassing its authority in imposing a virtual ban on food and health supplements through a 2013 advisory making prior approval mandatory.

The advisory required that those marketing or manufacturing nutraceutical (nutrition plus pharmaceutical) products must obtain prior approval even for those food and health supplements already licensed and existing in the market.

According to this advisory FSSAI required manufacturers to take approval for a broad spectrum of food products including "novel foods, functional foods, food supplements, irradiated foods, genetically modified foods, foods for special dietary uses or extracts or concentrates of botanicals, herbs or of animal sources.

Fssai could not bring the food safety act on how it could issue advisory which the supreme court judges repeated asked for. Instead, the FSSAI counsel narrated how difficult it was for the body to enforce strict safety standards in India.

But the judiciary said, "The issue is not about how laudable the objective behind the advisory. The question is whether FSSAI had the power to issue it. If it did not have, then it must go as ordered by the high court.

Talking about the Indian food regulators, FSSAIhas reduced permitted trans-fats content in edible fats and oils in the country from 10 to 5 per cent. In this regard an Centre for Science and Environment (CSE) has termed the country's food regulator's move to reduce trans-fat content in edible oils as important milestone in controlling non-communicable diseases in India and urged to bring it to "near-zero levels".

India has a huge and growing number of people suffering from non-communicable diseases such as heart disease, hypertension and diabetes. Consumption of junk foods is also rising across all sections of society and age-groups. It is no longer limited to urban areas. Keeping this in view, the new regulation is an important milestone in containing the burden of non-communicable disease.

The World Health Organisation (WHO) has been advising countries to limit its consumption while in a similar attempt; the US in June recognized the use of partially hydrogenated oils as unsafe and banned its use by food product manufacturers within three years.

CSE, in its 2009 study on 30 brands of cooking oils, found trans-fats contents in all vanaspati brands much higher than the prescribed standard.

The Spices Board India has decided to go global by opening premium retail outlets abroad to sell around 30 of the choicest spices and value added products under the "Spices India" and "Flavourit" brand names. Signature stalls would be set up in overseas market in partnership with private investors.

The stalls will help the spice board to gain access to more international markets and further promote the popularity of Indian spices abroad.

Apart from whole spices, the store also has a line of lifestyle and personal care products such as beauty creams, clearness oils, bathing bars, shower gels and shampoos all flavored with spices. Spice-favoured chocolates are added attractions.

The Processed food Industry is mixed up at the moment, with so many fiascos and problem regarding the food safety but the zeal of this industry is unstoppable as it is growing amid so many deterrents and controversy.

V Gokuldas

technology. Established in 2003, with headquarters in Pune, HRS has marketing offices spread across major metro cities of India along with the group companies in UK, Spain, USA, Malaysia, Australia and New Zealand.

HRS offers effective heat transfer solutions for an extensive range of processing applications across a spectrum of industry sectors like Food & Beverage, Nutraceuticals, Dairy, Pharmaceuticals, Chemical, Oil & Fats, Fertilizer, Cement, Steel, Power, Agro Chemical, OEM (Original Equipment Manufacturers), Paint, Paper & Pulp, Textile, Automotive, Sugar, Breweries and Distilleries among others.

HRS is ISO 9001:2008 certified along with ASME ‘U’ (The American Society of Mechanical Engineers), NBBI (The National Board of Boiler & Pressure Vessel Inspectors), HTRI (Heat Transfer Research, Inc.) and NSIC-CRISIL accreditations.

In a candid chat with V. Gokuldas MD, HRS Process Systems Limited we came to know about some of the latest information about the company and his views about the food processing industry of the country and it’s potential.

Government of Indian has kept Food processing Sector in “Make in India’ plan, your comments.

India is the world’s second largest producer of food with a clear potential of being the biggest. The food processing industry is one of the largest industries in India contributing to 9-10% of GDP through the agricultural and manufacturing sectors. Sectors such as agriculture, horticulture, dairy, fruit pulp, vegetables and beverage processing, bakery and confectionery, meat, additives and nutraceuticals are some the key contributors to food industry. The Indian food Industry stood around US $ 39 billion in 2013 and is expected grow at rate of 10 % to touch US $ 64 Billion by 2018. At the same time it must be noted that the level of food processing in the country stood at 6 per cent, as against 60 to 70 per cent in developed countries.

Food processing sector has great potential in India, since a very small percentage of the fruit and vegetable produce find their way into processing sector. Right combination of technology and marketing will enable companies to grow in this sector. The sector can achieve faster growth with more investments and better technology and Make in India seems to offer the right platform to the food processing sector.

What Potential do you see for the growth of this sector as a whole which includes grains, fruits & veggies and modern food products?

The food sector has witnessing a marked change in consumption patterns, both in urban and rural areas as well as in terms of demographics. Changing lifestyles are driving growth and demand for newer food and beverage categories as well as more processed foods that offer convenience with a longer shelf life. Rising income levels and a growing middle class are the main factors for processed food demand. There is an awareness and concern for wellness and health foods.

Consumption in India is slowly driving towards packaged and ready-to-eat foods.

There is a need of enhancing technology and machinery which not only retains the naturalness but also gives a longer shelf life to the processed products. Companies like HRS have been at the forefront of innovation in food processing technology enabling food and beverage companies to substantially increase both - quality output and productivity. We have introduced revolutionary

Beverages & Food Processing Times

products and solutions for a range of food products - fruit pulps, beverages, diced fruits, ready-to-eat foods, range of dairy products, nutraceuticals, infant food substitutes and probiotic supplements.

Food Processing is directly connected with the farm produce, do you think this can be a game changer for farming communities if done systematically in rural areas?

India is an agrarian economy and enhancement of agriculture / farming output will not only benefit the food processing sector, but will also enhance economy and opportunities for rural employment.

While large farmers can absorb losses relatively easily, it is the small farmers that have to bear the brunt of losses, at times emerging from “wastage” of agricultural produce. This is where the processed food industry can play a significant role. The farmer is not dependent on one product or produce but can look at various options suitable for farming during the year. Better storage and transportation facility will help reduce wastage.

Enhancement in food processing will make the market more competitive thereby giving the farmer a better return on their product / produce.

Thus, growth in food processing will be a game changer for farming communities especially in rural areas.

Government announcement of setting up of 17 new mega food parks is in the right direction. These parks are expected to attract investment of over Rs 6,000 crore. If media reports have been accurate then basic infrastructure in these food parks will be set within 30 months. In each mega food park, 40-50 food processing units would come up and it would directly get benefited to 5 lakh farmers.

Food processing sector can without doubt be a game changer for India’s rural economy but it needs to be supported with better infrastructure in terms of road connectivity, power for cold storage / warehousing and innovative Government financing / credit availability for small farmers as well as micro small and medium enterprises (MSMEs). The “Make In India” focus of the Government should facilitate this in a planned and systematic manner.

Do you also think that food processing is the answer to the unemployment among the rural youth?

Yes! Only 2 per cent of total fruits, vegetables and grains produced in the country are processed.

This number can be substantially improved. Food processing sector is the only sector which can generate huge employment opportunity in the rural belt with low technology and low investment.

Increasing agricultural output would need increased manpower apart from other resources.

This will not only help generate employment in rural areas but also provide better remuneration for the day’s work.

The food processing industry is also one of the largest employment creators, with growth in direct employment in the organised food processing sector expected to grow four fold in the next decade. The food processing plants need to be near source of raw material and hence there is a huge potential for employment for rural youth.

How important are the new methods of food processing, expertise and cutting edge technologies for the success of today’s food processing companies?

Food processing has undergone drastic change in the last two decades. This has been due to urbanization, changing life style, higher income and preference for quality products. The increase in volume/demand for processed food products has necessitated development of technology that can deliver quality hygiene products at competitive price. Unlike other processes, processing of food products has to be very delicate, else the natural flavour or taste is lost rendering product useless. Deployment of latest technologies plays a pivotal role in food processing industry. These technologies contribute to increasing production by minimise downtime, increased capacity and

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Vol. 8, Issue 04 - September - 2015

ANALYSIS

which can generate huge employment opportunity efficiency, lower costs and better product quality and shelf-life.

The technology also needs to look at the packaging of the products based on requirement, convenience and visibility. Thus, the food processing sector has grown not only in thermal treatment or process technology but also in packaging of products.

– the common borders of three states, Andhra Pradesh, Tamil Nadu and Karnataka – primarily the Krishnagiri -Chittoor belt. Other areas in Maharashtra and Gujarat also process special mango variety. Fruit beverage companies like Parle, Pepsi, Coca Cola and the likes rely on pulp processed from this mango belt of India.

There are numerous mango processing units in this

HRS innovative heat transfer technology incorporating the Ecoflux* corrugate tube heat exchanger, Unicus® scraped surface heat exchanger and HRS Piston pump for various processing applications gives our customers the technology advantage.

How has been your journey with fruits segment especially with mangoes in India?

India is the largest cultivator of a variety of mangoes. Some of them are primarily used in pulp manufacturing and constitutes as key ingredient for many beverages. The country also dominates the world market for mango pulp and possesses close to 67% share of world exports.

The manifold growth in the packaged mango drinks segment has propelled fast paced growth in the proverbial mango-processing basin of India

belt which work during the season only. The mango season is between 45 to 60 days and in that time all the produce has to be processed and packed for consumption throughout the year ! Thus reliability of plant operation has to be very high.

HRS energy efficient heat exchangers incorporated into preheaters, pasteurisers, sterilizers and

evaporation systems enable Customers to have non-stop production during the mango season.

Our advanced evaporation systems ensure that the mango pulp is reduced in volume by reducing the water content, our aseptic Monoblock sterilizer with filler process and pack this pulp in a complete hygienic environment. This in turn means that the fruit processing companies are able to cut down significantly on packaging, transportation & storage costs as more quantity of pulp can be filled in same size of containers.

Our customers have appreciated our systems and also service support.

HRS has installed Evaporation plants for Mango pulp processing at renowned processors like Rasaa Foods, Roshan Fruits, Sreedev Agro, Sree Sannidhi foods, Monoblock Sterilisers at Jadli Foods, Amudha Aseptic, Sree Sannidhi, Foods & Inns, Leon Foods, Sri Varsha Foods, amongst others. Many of these companies in turn either export their produce or supply to large food and beverage companies. We are seeing a substantial increase in demand for our pulp processing solutions from the mango sector.

Our HRS Paradice* dice pasteuriser, UHT system,

Nutraceuticals processing lines are some of the key solutions to the market giving our customers the particular advantage for meeting the demand for superior quality foods.

Please brief us about HRS-Paradice-technology and your plans to promote the same in India?

HRS ParaDice* is a unique offering from HRS Process Systems, which is capable of processing fruit dices / vegetable dices / ready-to-eat food without shearing them. The product is pumped using our unique HRS Hygienic Piston Pump which pumps products without breakage and are heated and cooled in the highly efficient ECOFLUX* Tubular Heat Exchangers for rapid, homogeneous and efficient heat transfer. HRS ParaDice* ensures quality product without loss of color, flavour or aroma. Product integrity and shape is maintained. These particulate foods are pasteurized for hot fill or aseptically processed for filling in aseptic containers. This innovative processing technology opens up a huge potential of applications for diced fruits and vegetables, ready-to-eat foods where the natural taste, texture and shape is of huge priority.

Analysis of the Indian energy drink market

E

nergy drinks are widely consumed by adolescents as these claim to improve performance, endurance and alertness.

Looking at the contents in the energy drinks and their benefits, the industry may like to relook at what the consumers really need.

Increased urbanisation, rising disposable income and growing health consciousness among the Indian youth has increased the demand for noncarbonated drinks called energy drinks. At the same time long and erratic working hours and the increasing occurrence of social gatherings are driving Indian consumers towards consumption of energy drinks which are primarily classified as non-alcoholic, caffeinated beverages and sports drinks. Over the past few years, the sale of energy drinks has been driven by changing consumer lifestyle and increasing demand for alcohol mixers.

The market size of energy drinks in India is estimated at about Rs 700 crore, growing 20-25% year-on-year. The carbonated drinks market is close to Rs 6,000 crore and is growing by 10-12% annually, says a report. According to Euromonitor International, with changing lifestyles and increasing paucity of time, urban consumers are relying on energy drinks to cope up with fast paced lifestyles. Most of them would continue to use energy drinks to boost stamina and energy levels.

However, it noted that the high price of energy drinks would restrict its growth in tier II and tier III cities.

The energy drinks market in India is at a nascent stage and it has huge potential for growth. There are many and currently the energy drinks market in India is dominated by multinationals with brands like Red Bull GmbH leading the market having off-trade value share of 69%. The other players in this space include Coca-Cola, PepsiCo, Monster Beverage, Spitz KG, Krungsiam Beverage (all multinationals), JK Ansell, K G Functional Beverages, Hector Beverages, Heinz India, Bisleri, Vedantika Herbals, Dabur, Goldwin Healthcare and XXX Energy Drinks (local). Euromonitor observed that although Red Bull remained the leader in terms of value share, it has been losing share to other late entrants including Monster and KS. Amway, a global player in health and nutrition space, too entered the Indian energy drinks market in 2008 by launching XL Energy Drinks but withdrew from the market after struggling to make its presence felt among consumers in 2012. Red Bull continued to enjoy the first mover advantage (entered in 2002) and long established presence

By BAsma Husain

across the country.

Looking at the growth in this niche space, many young entrepreneurs are venturing by launching new range of products targeting young Indian teenagers. In 2012 and 2013, JK Ansell (Raymond Group Company), Monster Energy Drink, and K G Functional Beverages introduced new range of products to tap the double-digit growth in energy drinks market. To add to this trend this year two companies - Bisleri International and Poorav Group - have introduced their energy drink brands in India.

Kolkata-based Poorav group, by partnering with Krungsiam Beverage Company, one of Thailand's largest energy and fruit drinks companies, has launched its energy drink Commando in India in April this year. The product is made available at Rs 85 per 250 ml. The company claims Commando contains 45 gms of caffeine against other energy drinks that normally contain 80 gms of caffeine per 250 ml. To make up for the lower caffeine level, it added 'lysine' — an amino acid produced in human bodies that acts as a catalyst for metabolism — to achieve a similar impact. The company is looking at a sales target of 1.2 lakh cans per day and to achieve this it is setting up a factory near Kolkata, with a capacity to produce 12 lakh cans of Commando.

A few months later, Bisleri International, a company that pioneered the concept of mineral water in India, announced its foray into the energy drink segment with launch of Urzza in the first week of September. It would be available in 250 ml cans and 300 ml PET bottles priced at Rs 50 each. Positioned as a liquid charger, Urzza is the first energy drink to be available in PET bottles in India. The company noted that Urzza does not contain caffeine but it is fortified with essential vitamins that help tired ones to bounce back with energy fit for all age group. The company, eyeing at sales revenue of Rs 1,000 crore by 2015, has spent two years and put in a total investment of Rs 200 crore for developing and manufacturing Urzza. It will be manufactured at seven locations in the country, five at Bisleri’s own units and two at third party manufacturer, and distribute it through its existing network strength of over five lakh outlets.

Urzza would be rolled out nationally, targeting major metros, mini-metros, towns and rural markets. The product would be available in general and modern trade outlets, corporate and college canteens, multiplexes, airports, bars, clubs, restaurants, mom-and-pop stores, grocery stores,

etc. The company has also planned an extensive 360-degree marketing campaign, involving television, print, digital and outdoor media, which kicked-off during mid-September.

Challenges for energy drinks While the market for energy drinks is expanding and is expected to grow further, the drink manufacturers have a challenge of supplying drinks that consumers feel are safe to consume as there has been a lot of talk ill effects on health of such drinks and health risks associated with them.

Energy drinks are widely consumed by adolescents as these claim to improve performance, endurance and alertness.

Today’s teenagers, new office-goers (who have sudden money and no parental restriction aged 2127) are the major consumers of these cult brands of energy drinks. What’s worse to note is the trend of combining energy drinks with alcohol as it is gaining popularity with college students and young generation. This may be due to a misconception that caffeine counteracts alcohol; but it does not.

The energy drinks manufacturers have now shifted their focus from athletes – the primary target for energy drinks – to teenagers and young adults. According to an estimate, about 71% of adolescents in urban centers of India consume energy drinks. Despite the cost factor, youth do not mind spending money on energy drinks due to their much advertised perceived benefits on endurance, attention, and stamina.

Energy drinks are non-alcoholic beverages containing stimulants like caffeine, herbal extracts (guarana, ginseng, yerba mate, ginkgobiloba), glucuronolactone, taurine, inositol, L-carnitine and B Vitamins as the main ingredients to enhance physical and mental endurance. In addition, these drinks may contain carbonated water. The report further noted that the caffeine content in energy drinks varies between 75 mg and 150 mg per can compared to 80-120 mg and 60 mg in a cup (250 ml) of coffee and tea, respectively. Maximum recommended intake of caffeine per day, varies from 2.5 mg/kg/day to 6 mg /kg/day in children, 100 mg/day in adolescents and up to 400 mg/day in adults. (1mg=4 ppm (parts per million)).

The World Health Organisation (WHO) study published in Frontiers in Public Health on October 14, 2014 also said the health risks associated with energy drink consumption are primarily related to their caffeine content. A caffeine overdose can cause palpitations, hypertension, dieresis, central nervous system stimulation, nausea, vomiting, marked hypocalcemia, metabolic

Beverages & Food Processing Times

acidosis, convulsions, and, in rare cases, even death. In adults, there is also an increased risk of arterial hypertension and Type 2 diabetes, as high consumption of caffeine reduces insulin sensitivity.

High caffeine consumption among pregnant women increases the risk of late-miscarriages, small for gestational age infants, and still births.

The WHO study also warns that consumption of energy drinks among adolescents is associated with other potentially negative health and behavioral outcomes such as sensation seeking, use of tobacco and other harmful substances, and binge drinking and is associated with a greater risk for depression and injuries that require medical treatment. The WHO study concludes by saying that the potential health risks related to heavy consumption of these products have largely gone unaddressed.

The energy drink manufacturers will have to evolve a strategy to overcome this challenge of gaining the consumers’ confidence that what they are consuming is safe.

It is a well-documented fact that many of the energy drinks have a very high content of sugar and caffeine that can make one feel fresh and energetic, and too much of caffeine can cause various manifestations of. Considering the risk factors of having high level of caffeine in energy drinks, FSSAI has already set guidelines for energy drinks. The energy drink makers need invest on innovative products which are harmless to the consumers. The energy drink makers need to invest on innovative products which are harmless to the consumers. And even the new government has asked cola giants to look at reducing the sugar content in soft drinks.

The Food Processing Industries Minister Harsimrat Kaur Badal, requested PepsiCo Chairman Indra Nooyi, to further bring down the sugar content of soft drinks so that the health aspects of such products are duly taken care of.

She also suggested that the company should bring out such new products in the market that are tasty as well as healthy and nutritious. Nooyi stressed that they would endeavor to provide products that are healthy and nutritious.

The soft drinks industry, which is launching energy drinks, has to address the issues and concerns raised by WHO and other agencies. Otherwise the industry might face many challenges and hurdles.

With huge investments coming from cola giants in the coming years, the Indian energy drinks market can witness launch of natural healthy nutrition drinks in the coming years.

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Vol. 8, Issue 04 - September - 2015

A Healthy Approch to Sweetness Use invert Sugar And Make Your Life Sweeter Ever Before

Application in Pharma,Food Bakery & General Use

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Beverages & Food Processing Times

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Vol. 8, Issue 04 - September - 2015

BAKERY NEWS

Frozen Bakery Products Market Worth 21.2 Billion USD by 2020

T

he Frozen Bakery Products Market is projected to reach USD 21.2 Billion by 2020, growing at a CAGR of 8.5% from 2015 to 2020 The Frozen Bakery Products Market is considered to be one of the fastest-growing segments of frozen food market due to the growing trend towards ready-to-bake or ready-to-thaw frozen products.

The Frozen Bakery Products Market is driven by the rising demand for convenience food products, to save time and efforts in their hectic schedules.

Quick-service restaurants and similar retail chains have also benefitted from frozen bakery products as they can now readily thaw frozen bakery products or prepare fresh items using frozen dough. Additionally, prolonged shelf life offers benefits of easy availability whenever required and they can secure stocks during seasonal variations.

Owing to these benefits of frozen bakery products, there is an upsurge in the demands for these products and the market is estimated to witness significant growth in the forecast period. The market for frozen bakery products such as frozen bread, frozen cake & pastry, and frozen pizza crust is projected to gain momentum in the near future.

The global market for frozen bakery products was USD 13.0 Billion in 2014, and is projected to grow at a CAGR of 8.5% from 2015 to 2020. In 2014, the European region was the largest market for frozen bakery products. The high growth corresponds to the increasing demand for "thaw-and-serve" and "bake-off" products that offer convenience to not only households, but also to retail bakeries, grocery stores, and quick-service restaurants.

Frozen bakery products allow customers prepare

Kamani Oil Gets FDA License for Manufacturing Pharmaceutical Grade Oils

K

amani Oil Industries said it has become the first Indian edible oil firm to get Food and

Drug Administration (FDA) licence for manufacturing pharmaceutical grade oils and fats.

food in a short period of time without requiring a pastry chef or a specialized oven. Other benefits include less food wastage as stores can bake based on demand, while keeping remaining products frozen and preserved. The wide applicability of these convenience frozen bakery products has led to its propelled growth in the forecast period.

The report includes development strategies and product portfolios of leading companies such Associated British Foods plc (U.K.), ARYZTA AG (Switzerland), Lantmannen Unibake International (Denmark), EUROPASTRY, SA (Spain), General Mills, Inc. (U.S.), and Kellogg Company (U.S.).

Other players include Premier Foods Plc (U.K.), Vandemoortele NV (Belgium), ConAgra Foods, Inc. (U.S.), and Grupo Bimbo S.A.B. de C.V. (Mexico). These manufacturers produce frozen bakery products in large volumes for broader range of customers through supermarkets, hypermarkets, in-store bakeries, artisan bakers, restaurants and food service. These leading players have adopted acquisitions as their key development strategy to consolidate the market, acquiring smaller players and distributors and expanding their market presence in diversified markets.

"We are the first Indian vegetable oil company to get a FDA drug licence for manufacture of pharmaceutical grade oils and fats. This certification will assure our customers about the integrity of our manufacturing process as well as our compliance with the stringent FDA regulations," Kamani Oil Director Prakash Chawla told reporters here.

Under this segment, the company has the capacity to produce 100 tonne per month at its Khopoli plant near Mumbai. The manufacturing facility at Khopoli now meets with the requirements of Schedule M of Drugs and Cosmetics Act, 1940.

The overall pharmaceutical grade oils and fats market size is about 1,500 tonne a year.

"Earlier, the pharmaceutical companies used to import the oils and fats. Now they will have an

option in the country itself," Chawla said, adding the technology used for this segment has been developed in house by the company. The company produces a range of culinary oils like rice bran, sunflower, groundnut, coconut and supplies bulk edible oils to bakery, nutrition, confectionery industries as well.

"With this foray we are not expecting any major jump in our top line. However, we will be the pioneer in this segment by being the only one to get the FDA approval.

Looking at the growth chart, overall, including our consumer and institutional business, we are expecting 20 per cent increase in revenue in the next three years," Chawla said.

Looking at the growth the company is also expanding its overall capacity at its Khopoli plant to 800 tonne per day from the current 500 tonne in the next one year and has invested Rs 50 crore for this purpose. About expansion beyond Maharashtra, Chawla said the state itself has a lot of growth opportunity and so for the time being the company would like to further strengthen its presence here.

Mother Dairy milk contaminated with Detergent, frozen fat found: FDA Lipase Market Worth $590.5 Million by 2020 K

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he market for lipase is projected to reach $590.5 Million by 2020, at a CAGR of 6.5% between 2015 and 2020.

The most widely used microbial sources for production of lipases are bacteria, fungi, and yeast; bacterial and fungal lipases are the most preferred ones in the industry. Microbial lipases are more useful than lipases derived from plant and animal sources because of their variety in catalytic activities, high yield, and convenience of genetic modification, along with fast growth rate of microbes in less expensive medium. Lipases are enzymes that help in the hydrolysis of fats, and consequently aid in the formation of fatty acids and glycerol. They perform vital role in the digestion process in all the living beings by processing and transporting the ester bonds in triglycerides. They also assist in keeping pancreatic enzymes at an optimum level. Ill health effects such as abdominal discomfort, bloating, indigestion, and gas, mainly caused by high-fat food, are reduced with the help of lipases. They help in the prevention of high cholesterol, diabetes, high triglycerides, and obesity.

On the basis of source, the Lipase Market has been segmented into microbial lipases & animal lipases.

On the basis of applications, the market has been segmented into animal feed, dairy, bakery, confectionery, and others. The geographical analysis in the report includes North America, Europe, Asia-Pacific, Latin America, and RoW. The increasing awareness about animal health among consumers across the world and rising demand for high quality animal produce across regions, are the key factors fueling the growth of global Lipase Market. Lipases also perform functions, such as texturants, flavorants, cleaning

agents, and shelf life enhancers. Besides the food & beverage industry, lipases find applications in various industries, such as cosmetics, pharmaceuticals, textile, and leather.

The market for lipase is projected to reach $590.5 Million by 2020, at a CAGR of 6.5% between 2015 and 2020. In 2014, Asia-Pacific was the largest and fastest-growing market for lipase. In terms of market size, the Asia-Pacific Lipase Market was closely followed by the market in North America, with the U.S. being the major revenue contributor in the region. Latin America is projected to be the second fastest-growing market for lipase during the forecast period. The global Lipase Market is expected to grow in the near future, owing to factors such as increasing health awareness among people across the globe, changing dietary habits, and growing technological advancements in the food & beverage industry.

The report includes key strategies, along with the product portfolio of the leading companies in the market. It includes the profiles of the leading companies, such as Novozymes (Denmark), Koninklijke DSM N.V., (Netherlands), Chr. Hansen Holdings A/S (Denmark), and E. I. du Pont de Nemours and Company (U.S.), among others.

The key players in the market have been focusing on new product developments, acquisitions, joint ventures, and expansion of their production facilities to strengthen their position in the global market.

olkata-based Central Laboratory during re-tests of milk samples collected by district Food and Drugs Administration (FDA) department from Mother Dairy booths here was found to be contaminated with Detergent and frozen fat.

Sample that were collected from the mother dairy booth had been sent to State Laboratory at Meerut for testing, where they were found it to be of substandard as they contained “low fat”.

But, Mother Dairy has challenged the test reports and demanded for a re-test of samples at Kolkatabased Central Laboratory.

The test report of Kolkata’s Central Laboratory has been submitted to the District Magistrate Vimal Kumar Sharma, who in turn will forward it to the

Commissioner to seek his approval to initiate legal action against Mother Dairy.

Though mother dairy has not yet received the retest report of the Kolkata-based Central Laboratory, according to the Marketing head of Mother Dairy, SandeepGhosh . As there were contradictions between the two test reports, Mother Dairy will approach appropriate legal forum to challenge them, Ghosh added.

DharampalSatyapal Group expects 50 per cent rise in revenues from Catch spices at Rs 600 crore

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atch Spices giant DharampalSatyapal Group (DS Group) expects increase in its revenues from Catch spices at Rs 600 crore in the ongoing fiscal as the company plans to consolidate its distribution network across the country.

Catch spices are a Noida-based company sells a wide range of spices and seasonings and had revenues of Rs 400 crore in the last financial year.

O P Khanduja, Associate Business Head, DS Spice co said, “We have been growing around 30 per cent year-on-year for the last three years. Last year, we posted revenues of Rs 400 crore and this year we are optimistic of achieving revenues of

Beverages & Food Processing Times

around Rs 600 crore."

Catch has around 1,600 distributors around India and plans to get into small sachets of its products in order to expand its reach.

The company plans to strengthen the existing distribution network and it has a network of 2 lakh outlets and the company plans to add another 50,000 outlets. Catch is ready to get into the next level.

Catch pepper and salt marked its debut in the rotatory table top dispenser category in 1987 and remains the leader in this segment even now.

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Electronics Devices Worldwide Pvt. Ltd.

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Vol. 8, Issue 04 - September -2015

BAKERY NEWS

Perfetti puts Alpenliebe in Mars, Mondelez vie for top Baskin Robbins ice-cream confectionery maker in the world So far this year, the category has witnessed a growth of 35 per cent. Perfetti Van Melle India claims market leadership with an about 50 per cent share.

The two companies worked together for close to eight months for product development.

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s part of its brand and category expansion strategy, Perfetti Van Melle India has tied up with Baskin Robbins India to launch a specially designed ice-cream using its confectionary product, Alpenliebe Juzt Jelly.

The two companies are also exploring options for a long-term association to use the Juzt Jelly ingredient in other product lines that can be retailed at Baskin Robbins.

Said Mandar Keskar, Category Head, Perfetti Van Melle India: “As the category leader, we proactively look at ways of expanding the category and this tie-up is part of those efforts.”

Alpenliebe Juzt Jelly contains about 25 per cent fruit pulp, which allows the product to be used as an ingredient in many recipes, he added. “So the specially designed ice-cream with Juzt Jelly was a natural fit. Traditionally fruits and ice-cream combinations have done well among consumers the world over. This innovation is unique within the confectionery industry in India,” said Keskar.

Nearly 12 different flavours were developed and tested with consumers, before they narrowed down on the one that is being commercially launched.

Sanjay Coutinho, CEO, Baskin Robbins India and South Asia, said the company typically opts for such tie-ups in India and elsewhere to offer consumers a variety of flavours.

Fun products “We stand at over 570 outlets today and this flavour will be present across all the stores — in standalone formats, malls, multiplexes, airports, among others. There is a lot to gain from this association, as we have a fun interesting product to offer to our consumers, which can be enjoyed both by adults and kids,” he said.

“There is tremendous potential to establish a longterm relationship with a confectionary giant like Perfetti. We can extend the Juzt Jelly ingredient to numerous product lines of Baskin Robbins and rope in newer consumers,” Coutinho added.

For now, this specially designed ice-cream will be launched as part of the Baskin Robbins ‘flavour of the month’ programme.

The companies will jointly pool in marketing spends for all co-branding activities.

Rapid growth According to industry estimates, the jelly confectionary segment was pegged at Rs.400 crore in 2014 and has seen rapid growth.

Lotte launches 2nd Choco Pie plant in India

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otte Confectionery started production of its popular Choco Pie snack at its new plant in New Delhi, India.

continues to rise, adding that the second plant will ensure the company can meet demand among India's potential 1.2 billion customers.

This is the company's second Indian plant producing the chocolate-coated mini-cake that has been a big hit in Korea for decades. Lotte's first Indian Choco Pie plant started production in 2010 in Chennai, southern India.

Choco Pie's sales in India stood at 55 billion won in 2010, but rose to 90 billion won last year. Lotte expects it will reach 100 billion won this year and 180 billion won by 2018.

The new plant's opening ceremony was held with 300 VIPs, including Lotte Group Chairman Shin Dong-bin and Indian government officials.

"Lotte Confectionery has sought expansion in India since 2004 and the second plant means our hard work paid off," Shin said during the factory's opening ceremony. "I will do my best to make Lotte the most favorite confectionary brand in India."

This was the chairman's first overseas business trip after his succession feud with his older brother ended. Shin Dong-bin defeated his sibling at a shareholders' meeting of the group's holding company in Japan on Aug 17.

Lotte officials say demand for Choco Pie in India

Lotte invested 70 billion won to build the second plant, which is capable of producing 60 billion won of Choco Pies a year.

"We will make an all-out effort to make Lotte the No.1 confectionery brand in India," a Lotte official said. "The second plant will play a major role to reach our goal."

Choco Pie consists of two small round layers of cake with a marshmallow filling and a chocolate coating.

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eography, positioning affect global growth of candy companies Recently, Euromonitor Int’l launched its latest figures for 2015 global confectionery sales. And several data points raised some eyebrows.

First, the figures suggest that competition to be the leading confectionery producer is heating up between Mars and Mondelez. Both companies are expected to achieve sales of around $25 billion in 2015, with Mars possibly edging ahead to become market leader. While it could be argued that this is a result of exchange rate differences, the implications remain disturbing for the future of confectionery in Western Europe.

Geographic differences help Mars close the gap Euromonitor’s data indicates that Western Europe saw the biggest absolute sales decline of any region, with an $8.2 billion decrease in sales.

The region has seen a slump as a result of the strengthening of the U.S. dollar against the euro.

Although emerging market currencies have also suffered — i.e., the Asia Pacific recording just a 3 percent value growth over 2014 and 2015 — they have not been hit as hard as Europe.

As a result, Mars and Mondelez are not alone in seeing sales decline in 2015. However, Mondelez has almost certainly been more affected than Mars, because its confectionery division is focused almost entirely outside the United States.

Indeed, as the accompanying graph demonstrates, Western Europe is the company’s largest market, with 34 percent of its sales coming from the region. While Mars also has a large share here — representing a quarter of its total confectionery sales — it gains the largest proportion of its sales from North America. This reduces its exposure to exchange rate volatility. Conversely, Mondelez achieves just 11 percent of its confectionery sales in the region.

Other manufacturers with a large focus on Europe have also suffered. Ferrero saw a 10 percent decline in U.S. dollar terms, with more than half of its business focused on Western Europe, and very few sales occurring in North America.

Its main rival in the premium market, Lindt, was less affected as a result of its recent acquisition of U.S. confectioner Russell Stover. Given its extreme overreliance on North America, Hershey has unsurprisingly achieved the best result of the top 10 confectionery companies, with 4 percent growth in 2015. Hershey achieves more than 80 percent of its sales in the United States alone.

Movements away from Europe to increase The trading environment in Western Europe is unlikely to pick up any time soon, with economic uncertainty and market saturation combining to ensure continued sclerosis.

Solid profit margins may become more difficult to achieve in Western Europe. Along with North America, there is a growing demand for highquality products without a similar increase in unit prices. This comes at a time when retailers are looking to cap unit prices, further exacerbating profit margin growth.

It is important to remember that Western Europe remains by far the largest confectionery market in the world, and so there are still significant revenues to be made. However, the region has peaked in volume terms, having achieved negligible growth over the last five years.

Sclerosis in the region is expected to continue over the next five years, with confectionery value and volume sales achieving less than 1 percent CAGR. This suggests that companies will even struggle to make Western Europe an effective cash cow — good for achieving value sales, but not one where manufacturers can easily sell in higher volumes.

Beverages & Food Processing Times

While this decline in the performance of Western Europe has been known for several years, it is the scale of the decline revealed by the new data that is most arresting. Given that uncertainty around the euro may continue, the poor performance of the euro against the U.S. dollar could further accelerate strategic shifts away from Western Europe.

Challenging environment for sugar confections to continue Whilst chocolate manufacturers may be able to appeal to high purchasing power in development markets in order to secure value growth, the same cannot be said for sugar confectionery makers.

Here, sweets are failing to grow quickly due to a combination of factors.

Firstly, there has been an increased amount of negative media attention around products that are high in sugar. This has particularly affected sugar confectionery — such products are more popular amongst younger audiences, who are generally bought treats by parents and guardians that are increasingly aware of health implications of overindulgence. The aging population also means there is a dwindling audience to appeal to.

Finally, unlike chocolate, sugar confectionery manufacturers have resoundingly failed to offer convincing product diversification. Chocolate manufacturers have been able to increase value sales by offering new products that justify higher unit prices. This has generally been achieved by packaging innovations — such as the introduction of sharing bags — and offering more premium ingredients, such as higher percentage chocolate, responsibly sourced or better quality cocoa.

In this sense, sugar candy manufacturers have been unable to take advantage of the unusual combination of high disposable incomes and declining consumption that is so characteristic of Western Europe and North America.

With volume consumption between 2015 and 2020 expected to remain flat and grow by 3 percent respectively, and value sales expected to perform at a similar level, sugar confectioners ought to consider adopting the strategies used by their chocolate rivals in order to further boost value sales.

Yet opportunities remain The solution to negligible developed market growth is not simply to move toward those beacons of light such as China and India. This is because there have been some notable exceptions to those underwhelming overall figures.

Lindt, for example, has performed particularly well, achieving 143 percent sales growth in North America and 11 percent in Western Europe. This is due to the company effectively pushing its premium message, which has stood out against rivals who continue to pursue middle-price strategies.

In addition, success in China and India is far from guaranteed, with Hershey reporting poor performance for its recently acquired Shanghai Golden Monkey brand in the former country. An analysis of how to succeed in Asia Pacific requires too much detail to go in to fully here. However, regardless of the country, manufacturers need to concentrate on making their brands discernible in increasingly saturated markets.

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TEA & COFFEE NEWS

Australian coffee chain Di Bella coffee to invest $5 million to expand in India

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o open 25 more stores in India, Australian coffee chain Di Bella coffee is planning to invest $5 million (Rs 33 crore) in the next one year.

This is Di Bella’s second stint in India after splitting with its earlier partner in 2014. The coffee chain is planning to set up a Barista training centre in the country and also start live roasting facility in some of its outlets.

Rahul Leekha, director, Electel, said "Our business model is different wherein each of our outlet is leased and we have revenue share agreements with the landlord. So we break even within a month of operation.’’ Electel, a Swiss-based company is the license owner of the brand Di Bella coffee for India, Middle East, Africa, European Union

and the UK. Electel was founded by Leekha and AshishAkleker in 2014 for the purpose of holding the license of Di Bella coffee.

The cafe chain currently has 10 outlets in India and as the coffee landscape has changed drastically in India, Di Bella is planning to open 7 more stores by the end of this quarter.

The cafe chain recently tied up with the Australian Retail College, which is supported by the Australian government, to train manpower in food and beverage (F&B) skills, coffee brewing, soft skills and grooming. The training would happen at the Barista training centre which will be set up by the company by the end of this year in Mumbai.

According to industry estimates, the retail coffee market in India is growing 20% year-on-year, courtesy the cafe culture among the urban youth.

India's coffee exports fell by 7.59 % this July

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his July India's coffee exports fell by 7.59 per cent to about $64 million due to slow global prices.

According to the data available with the Commerce Ministry, the country exported coffee worth $69.15 million in July 2014. But Coffee prices in international markets are under pressure due to production surplus in Brazil, the world's leading producer.

Ajay Sahai, Director General, Federation of Indian Export Organisation, said "The currency depreciation in Brazil and Kenya is impacting India's coffee exports. Their products are more competitive in the global market than Indian coffee.

India exports both arabica and robusta varieties besides instant coffee and Major export destinations for coffee are Italy, Germany, Turkey, Russian Federation and Belgium, among others.

The coffee output this post-monsoon estimate will be,31,000tonnes for 2014-15 crop year (OctoberSeptember), against 3,04,500 tonnes last year.

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QCR NEWS

Canadian chain Mr Sub to enter Fast Food cos attract India, face Quiznos, Subway $100 million investment from

PEs in 2 months

and Bangalore in second phase, with 65 outlets by the end of March 2017." The company has 516 outlets across the globe at present.

over five years. "The balance between strategy, financials and execution is important to deliver healthy returns," said Sabharwal of Everstone Capital. Apart from high returns, mushrooming of new segments within the restaurant space is another attraction for investors.

Mr Sub’s submarine would retail at about Rs 130 (vegetarian) and Rs 210 (non-vegetarian).

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fter burgers, the food war in India may be moving to sandwiches. Canadian sandwich maker Mr Sub is set to foray into the country. Mr Sub will bring its popular submarine sandwich — a long bread roll similar to a baguette, filled with cheese, sauces, and vegetables — across India.

"We plan to establish 200 outlets across India by the end of fiscal year 2020. However, we will start with Delhi NCR and aim to establish about 30 outlets by March next year," Arnav Saluja, chairman, Beverly Food and Beverages, the master franchisee for Mr Sub in India, told.

"After Delhi, we will move to Mumbai, Hyderabad

Mr Sub’s products would be directly pitched against American chains Subway and Quiznos.

Subway, which has over 500 franchise stores in India, plans to hit 2,000 in the next five years. USbased Quiznos entered India in 2012, and plans to establish 150 outlets by 2017.

"Home to a young population with rapidly evolving consumption patterns and willingness to experiment global cuisines, India is a preferred destination for international QSR brands," said Saluja, who is hunting for stores sized between 600 square feet and 1,000 sq ft.

According to the latest CRISIL research, the QSR (quick service restaurant) segment is expected to retain momentum of 26% CAGR to become a Rs 11,700 crore industry over the next three years.

DropKaffe secures $300K in angel funding

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ropKaffe, an online startup that delivers brewed coffee and refreshments within Bangalore, has raised $300,000 in seed funding led by angel investor Manish Singhal and US-based venture capital firm P39 Capital.

Angel investors from U.S, India and Singapore have also put money in this round, as a per a press statement.

DropKaffe Food and Beverages Pvt Ltd, the firm behind DropKafee, will use the funding to hire more staffers and expand services within Bangalore.

DropKaffe was co-founded by Rakshit Kejriwal, Lakshmi Dasaka, Chaitanya Chitta and Amar Yashlaha five months back. Prior to DropKaffe, the team worked together at SmartOn Learning, an education technology startup that was part of TechStars Accelerator in New York last year.

“The growing on-demand behaviour coupled with increasing appetite for coffee and cafe style food gives us an opportunity to build a unique and differentiated business. We are democratising the Starbucks experience through DropKaffe,” said Lakshmi.

DropKaffee claims to be India’s first online coffee shop. It allows customers to order freshly brewed coffee through its website.

The startup has two full fulfilment centres in Koramangala and Indiranagar (both in Bangalore) and plans to have 10 such centres in the city by October, the statement said. Since inception, DropKaffe has served over 50,000 coffees and 80 per cent of its revenue comes from repeat purchases, the company claims. It offers 50 different types of coffees along with burgers, bakes and non-caffeine beverages.

“We are fully integrated from sourcing the coffees directly from the estates to delivering a freshly brewed coffee to the customer. Our vision is to build a coffee brand that will delight our customers through product and technology innovation. From sourcing to roasting to brewing to delivering, we are innovating at every step of the way,” said Lakshmi.

The company claims to deliver within 30 minutes.

It is gunning for 20-minute delivery once the new fulfillment centres are operational. DropKaffee is also in the process of developing a mobile app.

“During my discussions with the team, I found them to be savvy, thorough and methodical in their approach. With their ability to deliver consistently high quality food and beverage, I believe, they offer better choice and convenience for Indian consumers and by doing so they’re poised to become market leaders in this space,” said Ray Nathan, partner at P39 Capital.

P39 capital, which was founded earlier this year, is a San Francisco-based seed fund that invests in seed and early stage ventures.

Food-tech ventures have become a preferred bastion for VC investments. Startups in this space either offer an ordering platform from restaurants or run their own kitchens/cafes. Some, serve ready-to-cook or ready-to-serve meal boxes.

Recently, Mumbai-based Lollypop Foods Pvt Ltd, which runs a delivery-only Chinese fast food venture under the brand Noodle Play, raised Rs 1 crore ($160,000) in angel funding. In April this year, Bangalore-based Bundl Technologies Pvt Ltd, which owns and operates online food ordering startup Swiggy.com, had raised $2 million (Rs 12.5 crore) from SAIF Partners and Accel Partners in its seed round of funding. In May, Mumbaibased Poncho Hospitality Pvt. Ltd, which owns and operates a quick service restaurant (QSR) chain under the brand name of Box8 and positions itself as an on-demand food delivery services firm, raised $3.5 million (RS 22 crore) in Series A round of funding from early-stage venture capital firm Mayfield.

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he Indian casual dining and quick service restaurant(QSR) segment is attracting significant interest from private equity and venture capital players, with PE players such as Everstone Capital, Goldman Sachs, India Value Fund Advisors and Samara Capital making big investments in this space in the past two months alone.

Industry experts said that the restaurant and QSR sectors are expected to register good growth and hold PE interest, since it is relatively less affected by the downturn, courtesy the domestic consumption and spending cushion, which keep this ticking at a good pace.

"India's consumption landscape is moving on to the next stage of evolution, powered by 360 million millennials and, more specifically, approximately 120 million millennials who live in urban clusters.

They are becoming more discerning in their consumption habits, both in terms of the frequency at which they eat or order from outside as well as the variety they seek, and this is not a trend but a pattern," said Jaspal Singh Sabharwal, partner, private equity, Everstone Capital. Recently, the F&B arm of Everstone Capital acquired 50% stake in restaurateur Zorawar Kalra-owned Massive Restaurants which owns brands such as Masala Library, Farzi Cafe and Made in Punjab.

Industry experts pointed that the PE players can see around 30% returns on investment in this space

"Supply of ready-to-cook and ready-to-eat food ideas is a principle growth driver for this sector.

Ideas from the West are opening up new segments of the market and Indian companies are adapting them for the Indian palate," said Haresh Chawla, partner, India Value Fund Advisors (IVFA) which recently acquired a controlling stake in chef Rahul Akerkar-founded deGustibus Hospitality for $30 million (Rs 190 crore).

American investment banking firm Goldman Sachs, too, recently invested $10 million(Rs 64 crore) in Azure Hospitality, the foreign direct investment- backed company which runs the upscale pan-Asian restaurant chain Mamagoto and mid-market chains Speedy Chow and Rollmaal.

Goldman Sachs did not offer specific comments for the story.

Recently, a consortium of investors led by Samara Capital has bought the south and west India franchise operation of Pizza Hut from the Dubaibased Dodsal Group for close to Rs 200 crore. The restaurant space has witnessed an inflow of $100 million through seven deals as on July 2015, as against $128 million across 14 deals in of 2014, according to data from financial research firm VCCEdge.

Several other restaurants, too, are in talks with private equity majors to close deals in the coming months.

The Indian food service industry is projected to grow to $78 billion by 2018, according to consultancy firm Technopak Advisors.

QSR chain Roll Mafia raises seed funding, plans to roll out operations in six cities by 2016.

S

LS Cuisines India Pvt Ltd, which runs quick service restaurant (QSR) chain Roll Mafia, has raised Rs 1 crore ($151,000) in seed funding led by Singapore-based Equentia Natural Resources, a diversified trading and resource company.

Nirav Choksi and Rajiv Ramnarayan, co-founders and directors of the Singapore firm and others such as HHC Holding Pte Ltd and other high networth individuals including Bhavin Shah, Manav Khanna and Ram Kewalramani participated in the round.

The money will be used by the Mumbaiheadquartered company, which has eight outlets in Pune and three in Patna, for expanding its operations to six other cities.

“We are looking to open 50 more outlets in Mumbai, Chandigarh, Baroda, Bangalore, Delhi and Gurgaon by March 2016,” said Varun Sahay, co-founder of Roll Mafia. The joints specialise in Kathi Rolls and Dum Biryani among other products.

A commerce graduate from St. Xavier’s College, Kolkata, Sahay said there is also a plan to open four more units in Pune by October this year.

The venture was launched in 2012 by brothers Varun and Vishal Sahay, an economics graduate from Symbiosis University in Pune. Prior to that, while Varun handled his family business of mining, the younger sibling had served Kotak Mahindra Bank in Kolkata and Birla Sun Life in

Beverages & Food Processing Times

Mumbai.

The firm has a mix of offline-online model for the two cities it is present. “In Patna, we do very little home delivery because our biggest signature store at SK Puri is 10 minutes from anywhere. People still prefer the personal touch and like to make an outing for a meal. In Pune, home delivery is a way of life especially for the IT and college kids,” said Varun Sahay.

The company, which has more than 70 employees, is planning to hire 250 more people as the operations expand. It is targeting an annual revenue of Rs 10 crore for the year ending March 31, 2016.

There has been a number of investments in the QSR space this year. Recently, Mumbai-based venture capital firm Trans-Continental Capital Managers LLP through its fund Trans-Continental Venture Fund, invested around Rs 6.5 crore ($1 million) in Impresa Hospitality Management Pvt Ltd (IHMPL), the company that owns and operates Lebanese restaurant chain Maroosh.

Earlier this month, Indian Angel Network (IAN) invested Rs 10 crore in Wow! Momo, a Kolkataheadquartered chain of quick service restaurants.

Earlier this year, Pune-based quick service restaurant chain Faaso's Food Services Pvt Ltd that pushes itself as a food-tech venture given its push through app-based food ordering and delivery service garnered $20 million in a fresh round of funding led by Lightbox Ventures.

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Vol. 8, Issue 04 - September - 2015

NEWS

Jayanti Group takes Amazon Zespri International- biggest kiwi marketer venture with route to go pan-India

with snacks, beverages

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ajasthan-based Jayanti Group, which makes aerated beverages and namkeen (salted snack) mixtures, is set to tie up with Amazon to sell its products through the latter's e-commerce site.

Rahul Jain, Partner, Jayanti Group, said, “Our products will be listed on Amazon India by next month-end. Amazon will give us the platform to make our products available nationally, especially in markets where we don’t have a distribution network.”

He expected 5-10 per cent of the overall sales to come from the platform.

The company will be selling its Jaljeera aerated drink, fruit drinks as well as namkeens on the platform.

Widening network This move is part of the company’s strategy to look at various distribution models to expand its presence in the country. It is currently strengthening its presence in North India.

Jain says after the two biggies in the country, the company will be the third making carbonated drinks that will get on board the Amazon platform.

The company is also looking at opportunities to

export its beverages and snacks by the end of this year.

Need for new plant “We see a huge potential for carbonated ethnic drinks in the country. Our Jaljeera beverage is a carbonated drink, not a fruit drink. We are planning to launch different versions next year and are working on more ethnic flavours,” Jain added.

So far, the company has beenmanufacturing its beverages in Rajasthan. But, with plans to expand to Western India, it will need to look at another manufacturing plant “We are looking to increase our production capacity and are in the process of identifying the apt geographical location for our next manufacturing unit.

“I believe we will need investments worth ₹50 crore for this,” he added.

Jain said the combined turnover of its beverage and snack businesses currently stands at about ₹115 crore.

“With the product range we have, I am quite optimistic about robust growth. We will also start exports by the end of this year,” Jain added.

Global fish requirement increased but there is a fish

catch dip in India due to pollution

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he sale and requirement of fish is increasing and is growing at a faster pace than beef, pork and poultry. This is because more and more of consumers are becoming health conscious and recognize the health benefits of eating seafood.

Sea and River wild fish aren't going to fill the gap

as the demand is more than the production. So farming in lakes and coastal waters -also known as aquaculture – is now becoming highly popular so as to make up the shortfall.

While the global sector is growing faster than the population, India saw a dip in its catch in 2014 -mainly due to water pollution.

Mumbai dabbawalas

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umbai Dabbawalas and the world's largest kiwi fruit marketer, Zespri International have tied up for sampling and selling a new variant of Kiwi in India.

The New Zealand based company Zespri, thinks that the dabbawalas would deliver the fruit to about 5,000 households between Bandra to Andheri areas in Mumbai.

Inspired by their efficiency and skillfully executed operations of dabbawalas, Zespri International has decided to venture with them to induce trials and consequently add another channel for consumers to purchase the product directly via the Mumbai dabbawalas.

RiteshBhimani, country head, Zespri International said that "Dabbawalas interact with the consumers

on a daily basis and are known for their phenomenal organizational skills. Thus we are excited to launch this pilot project to deliver the best kiwifruit in the market to the doorsteps of the consumers in Mumbai. We look forward to working very closely with the Mumbai dabbawalas",

India sues Nestle for close to $100m over "unfair trade practices" in Maggi scandal

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import, distribution, and sales. ndia's central Government has sued Nestle for Though the company had already destroyed around close to $100m over "unfair trade practices", Rs3600m ($56.4m) worth of Maggi noodles based just a day after the US Food and Drug on the analysis of many states, it challenged the Administration (FDA) declared Maggi noodles FSSAI's decision to ban the product in the safe for consumption; Two separate Indian laboratories in the western The claim, made on behalf of Indian consumers, state of Goa and the southern city of Mysore also was filed through the National Consumer Disputes reported the products safe, but the FSSAI rejected Redressal Commission (NCDRC), which has their findings. semi-judicial powers.

Nestlé’s shares have taken a major fall with the However, a Nestle said it would only be able to Indian Government's latest move, dropping by as "provide substantive response" after it received much as 4.7%. The multinational recently posted an official notice about the complaint filed to the its first loss in nearly 17 years.

NCDRC. Even in Britain and Singapore "Nestlé’s Maggi samples have been declared safe for consumption by independent test results.

Nestle's instant Maggi noodles got involved in a nationwide food scare in May after a test on the product in separate states revealed that the product 37, Nagdevi Street, Ground Floor, Mumbai 400003 India Phone: +91-22-66312022, 23470740 contained almost seven times the Fax: +91-22-23430740, Mob: 9321096352 permissible amount of lead.

Email: parichem@gmail.com Web: www.parichem.com Following the report, India's food safety authority, the FSSAI, ordered the company to recall all nine varieties INDENTOR/ IMPORTER / DISTRIBUTOR FOR ADITYA BIRLA CHEMICALS ( THILAND) LTD. of Maggi noodles from the market, as well as to stop production, processing,

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Mono Sodium Phosphate(MSP) Di Sodium Phosphate(DSP) Tri Sodium Phosphate(TSP) Di Potassium Phosphate(DKP) Sodium Tri Poly Phosphate(STPP) Tetrasodium Pyrophosphate(TSPP) Sodium Hexa Meta Phosphate(SHMP) Sodium Acid Pyro Phosphate(SAPP) Phosphoric Acid – Food Grade

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PEROXIDE DIVISION Hydrogen Peroxide (Food / Tech) Per Acetic Acid (Food / Tech)

28

Vol. 8, Issue 04 -September - 2015

Beverages & Food Processing Times

29

Vol. 8, Issue 04 - September - 2015

NEWS

Givaudan contributes $1 million donation to UCR Citrus Variety Collection Demonstrates commitment to UCR’s citrus research and sustainability efforts

O

n the eve of Givaudan’s tenth anniversary of its collaboration with the University of California’s Citrus Variety Collection in Riverside (California), the company announced today that it has completed a donation of $1million for the endowment of a chair position at the University.

The Givaudan Citrus Variety Collection Endowed Chair will help support and maintain the university’s Citrus Variety Collection in perpetuity. Givaudan’s endowment will help underwrite the long-term sustainability and growth of the collection by supporting the collection’s curator, the holder of the Givaudan Citrus Variety Collection Endowed Chair.

“This donation, and the endowment of the chair is a demonstration of our continuous commitment to both the world of citrus and to UCR” said Mauricio Graber, President Flavours for Givaudan. He continued: “The Citrus Variety Collection is an incredible place, unlike any other. For nearly ten years, in our collaboration with UCR, we have found endless inspiration for ourselves and our customers - and we have made many discoveries through analysis of the unique fruits in their groves.

At the same time, we are proud to support UCR’s citrus research efforts and help to secure the future biodiversity and sustainability of citrus.”

In 2006, Givaudan began a focused programme at UCR called TasteTrek® Citrus that has since spread to groves in countries around the world.

Over the past 10 years, more than 30 Givaudan flavourists and flavour scientists from all regions

I

have participated in the Treks. Over 200 fruits have been evaluated and over 70 fruits have been fully analysed for chemical composition. In the grove, customers and flavourists are able to explore the unique flavour nuances of non-commercial citrus fruits and truly experience the cultural diversity that citrus represents.

The Citrus Variety Collection was begun in 1910 to support the needs of the developing citrus industry in Southern California. Serving as a resource for research, development of new varieties and citrusrelated education, the Collection is currently one of the most extensive, unique and diverse of all citrus collections globally, encompassing more than 1000 different citrus varieties.

Over the years Givaudan has worked in close collaboration with Dr. Tracy Kahn, the curator of the collection. She and her staff are experts in citrus and her detailed understanding of both citrus and Givaudan’s programme has made her an invaluable partner enabling the TasteTrek® programme and the Givaudan collaboration to thrive.

Dr. Kahn said “Citrus is one of the most important and well-liked crops in the world. It is eaten as fruit, used in cooking and is unquestionably the most consumed beverage. My work with Givaudan has been both important for the sustainability of citrus and the Citrus Variety Collection, and fascinating in that they can provide consumers the world over with flavours inspired by fruits from our grove”.

Graber added: “Our decision to make this donation was in part based on the success of our ongoing collaboration with UCR and in part based on our belief that the sustainability and maintenance of the Citrus Variety Collection is critically important. We value our relationship with this historic treasure and thank UCR for giving us this amazing opportunity to journey with them as we create citrus flavours that capture the hearts of consumers. ” -Ends-

JBT Corporation

signs agreement to acquire

leading liquid Foods solutions provider Addition of US-based A&B Process Systems – a specialist in solutions for liquid foods companies –marks JBT Corporation’s second major acquisition of the summer

J

BT Corporation, the global technology solutions provider to the food processing industry, has sealed a definitive deal to acquire A&B Process Systems, a leading provider of processing systems for the beverage and food industries.

Based in Stratford, Wisconsin, A&B specializes in the design, manufacturing, automation and installation of liquid food turnkey production systems, including steel process vessels, storage tanks, batch and blend tanks, valve manifolds and process piping installation for food processors.

From soda, juice, water and milk to liquor, wine and beer, A&B also engineers, manufactures and installs a wide range of sanitary process systems for the beverage industry.

The addition of A&B’s processing capabilities and technologies, along with JBT’s recently completed acquisition of Stork Food & Dairy Systems,

Managing Director, Intertek South Asia said, “The current infrastructure in the country has encouraged companies to take steps in the direction of quality manufacturing. At Intertek, we have always advocated innovation and strive to rightfully reward organizations which make an effort to create and maintain a sustainable ecosystem of quality.”

The deserving winners of the awards were Patton International, a premier manufacturer of Steel Stampings and EMT Fitting Products and Skipper Electrical, a leader in manufacturing of substation equipment, EPC projects of Sub-stations, Transmission lines, Rural Electrification, Balance of Plant of Power Generating Stations and turn-key projects of Hydro, Thermal and Solar Power Generation.

Mr. Sanjay Budhia, Managing Director, Patton International expressed his thanks saying, “We are delighted to receive this Intertek-EEPC Quality Excellence Award and it has boosted our vision of giving our best to the industry.”

Similar sentiments echoed from Mr Rakesh Sardana, President & CEO, Skipper Electrical, who added,“Being awarded by organizations of such prestige like Intertek and EEPC has enhanced our credibility and will pave the way for better brand recognition in the international markets as well.”

A&B also brings a large field service operation that will strengthen JBT’s installation and aftermarket business. At the same time, JBT will leverage its global sales network to expand the geographic reach of A&B’s portfolio, which is currently limited to the US and Canada.

Tom Giacomini, JBT’s Chairman, President and Chief Executive Officer, said: “We are very pleased to welcome A&B to the JBT team, bringing with it a rich history of serving the food processing industry for more than 40 years.”

“This transaction – like the four companies we acquired over the past year and a half – supports our Next Level strategy of acquiring leading companies that strengthen our protein processing and liquid foods portfolios.”

“While we have significantly exceeded our Next Level 2017 acquisition growth target, we will maintain our disciplined pursuit of strategic opportunities.”

The show’s finally over for poor quality gluten-free products “Many people will tell you this is impossible – but it’s not”

Intertek and EEPC salute excellence in quality

ntertek (www.intertek.com), a leading quality solution provider to industries worldwide, today announced its association with EEPC for the 7th year in a row to felicitate excellence in quality. The Engineering Export Promotion Council of India (EEPC) is a trade and investment promotion organization sponsored by the Ministry of Commerce & Industry.

EEPC-Intertek award is a recognition of excellence in quality standards in manufacturing.

This year, the winners in various categories were awarded at the EEPC India – Diamond Jubilee Celebrations. The event was attended by prominent ministers like Smt. Nirmala Sitharam, Hon’ble Minister of State for Commerce and Industry and Shri. Ravi Shankar Prasad, Hon’ble Minister of Communications and Information Technology.

Talking about the association, Mr Bhaskar Sarkar, Executive Director, EEPC said, “With projects like Make in India, there has been an upsurge in enterprises for engineering goods, projects and services which are committed to providing excellence in the industry. Thanks to the international quality expertise and in-depth industry knowledge that Intertek brings, we are all the more strengthened in our endeavor to promote the engineering sector.”

Adding to the same Mr. Rajesh Saigal, Regional

greatly strengthens JBT’s liquid foods portfolio and its ability to provide complete solutions to customers.

C

omplaints about dry, crumbly gluten-free bakery products could soon be a thing of the past, thanks to a natural milk protein-based solution developed by Arla Foods Ingredients.

The market for gluten-free products is going through the roof in both Europe and the US, driven predominantly by the perception that they are healthier and can aid weight loss. Sales in both regions grew 20% during 2014, to reach a value of €1.5 billion in Europe and $20 billion in America .

However, it remains the case that glutenfree bakery products often perform poorly in terms of taste and texture. Nutrilac® proteins for gluten-free products is a solution that addresses this problem directly, offering a natural solution that guarantees end-products with an excellent structure that don’t compromise on sensory quality. It is 100% gluten-free and simulates the protein structure and functionality of wheat gluten, resulting in bread and cakes that have the soft and elastic crumb that consumers are seeking.

John Kjaer, Global Sales Manager for Bakery at

Beverages & Food Processing Times

Arla Foods Ingredients, said: “Gluten-free is huge right now, but such strong sales growth won’t be sustainable if products don’t taste nice, because eventually consumers will drift away. The winners in this category will be bakery companies that can make gluten-free bread and cakes that are virtually indistinguishable from their conventional equivalents. Many people will tell you this is impossible – but it’s not. With Nutrilac® proteins for gluten-free products, perfect gluten-free bread and cakes are a reality. The show’s finally over for poor quality gluten-free products.”

Set to take centre-stage at the forthcoming IBA trade show in Munich, Nutrilac® milk proteins for gluten-free products are easy to use in bakery recipes and require no new machinery or change in standard manufacturing procedures, making it easy for companies to enter the gluten free market. The proteins result in an elastic dough that can be handled in a similar way to standard yeast-raised dough.

They ensure excellent crumb resistance for enhanced slicing and a pleasantly fresh crust.

The proteins are completely natural and have a neutral, rounded milky taste, which ensures they don’t impair product flavour.

IBA takes place in Munich, Germany, from 1217 September 2015. Visit Arla Foods Ingredients on Booth 465 in Hall A1 to learn more about the company’s Nutrilac® milk protein solution for gluten-free products, and its complete portfolio of innovative ingredients for the bakery industry.

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Vol. 8, Issue 04 - September - 2015

CHOCOLATE NEWS

KitKat pledges to use sustainably sourced cocoa for products worldwide first global chocolate brand to announce such a move," says Sandra Martinez, Head of Confectionery. “Sustainable cocoa sourcing helps safeguard the livelihoods of farming communities and delivers higher quality cocoa beans. This announcement will only strengthen consumer trust in KitKat as a responsible brand.”

K

itKat has announced a global pledge to use only sustainably sourced cocoa for its products starting the first quarter of 2016.

The pledge marks the brand's 80th birthday and is part of Nestlé’s commitment to source 150,000 tone of sustainably produced cocoa by 2017 through the Nestlé Cocoa Plan.

The plan aims to better the lives of cocoa farming communities while improving the quality of cocoa purchased by Nestlé.

“We’re delighted to be a flag bearer for the industry, as the

KitKat already uses sustainably sourced cocoa for products in certain markets, but this new pledge will extend the practice worldwide, including in the U.S., where the brand is owned by The Hershey Co.

Mondeleze launches aerated chocolate bar

M

ondelez India Foods Private Limited, a part of Mondelēz International (NASDAQ: MDLZ), the global snacking and food company, recently announced the launch of a new entrant under Cadbury Dairy Milk Silk – Bubbly, a new and unique chocolate bar brimming with ‘bubble inside and bubble outside.

Sensing the growing demand in the premium segment, Mondelez India has added the globally loved aerated chocolate Bubbly, under the Cadbury Dairy Milk Silk portfolio. With this launch, Mondelez India has combined its deep consumer insights, global expertise in chocolate and breakthrough innovation capabilities. The soft and round chocolate bubbles on the outside and inside melt in the mouth for a smoother, lighter and creamier eat experience.

Speaking on the launch of Cadbury Dairy Milk Silk Bubbly, Mr. Prashant Peres, Director - Marketing (Chocolates), Mondelez India, said, “We are really excited to launch India’s first aerated chocolate – Bubbly, as part of the Silk portfolio. What’s special about Silk Bubbly is its unique product format with Bubbles on the outside and Bubbles on the inside, which melt in your mouth to give you a light yet indulgent Silk

Beverages & Food Processing Times

experience. As category leaders we see a market making opportunity with Bubbly, which has been a huge success for Cadbury Dairy Milk in many other countries and from research we know that Indian consumers will love it as well.

The next few years will be exciting for us especially with India's chocolate market poised to be one of the fastest in the world. We see this as a huge opportunity to expand our chocolate footprint within the country.”

The launch of Cadbury Dairy Milk Silk Bubbly will be supported by a 360-degree communication campaign that includes a new TVC1, as well as outdoor & digital campaigns targeting the brands core target audience i.e. youth.

On-ground activations at point of sale and sampling modern trade outlets will also be part of the campaign to drive awareness for the product.

Cadbury Dairy Milk Silk Bubbly, which is India’s first aerated chocolate is manufactured using the Mondelez’s innovative Aerimelt Technology.

Priced at Rs. 70 and Rs. 160, Cadbury Dairy Milk Silk Bubbly is all set to give chocolate lovers an eat experience full of indulgence!

31

Vol. 8, Issue 04 - September - 2015

TEA NEWS

Indian Tea industry eyes Russia

A

s the export in its key markets of Egypt and Pakistan is not going strong The Indian tea industry is eyeing Russia with renewed interest after a gap of 10 years.

Russia is the fourth largest Tea consumer in the world and seeing the importance of the market a delegation of Indian tea producers, merchant exporters and auctioneers is set to visit Russia next month. The delegation plans to hold talks with buyers at World Food Moscow, which will be held between September 14 and 17.

AzamMonem, vice-chairman of Indian Tea Association informed that exporters are not only targeting Russia but looking at the entire Commonwealth of Independent States (CIS) region, comprising former Soviet bloc countries.

With increase in production India needs to tap news market and develop export markets for teas.

Russia and CIS countries - including Ukraine, Kazakhstan and Azerbaijan - consume 200-220 million kg of tea annually. India exports 50 million kg to the region.

Russia was earlier an orthodox tea-consuming country but now it has also taken to CTC teas.

Sri Lanka is the major exporter of tea to Russia and CIS, and it sends 6065 million kg to the region. Russia also imports teas from Kenya and Indonesia.

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Georgia is another destination for the Indian traders in a big way as the country can become a major tea hub. Georgia is a country in the Caucasus region of Eurasia located at the crossroads of western Asia and Eastern Europe. It is bounded to the west by the Black Sea, to the north by Russia, to the south by Turkey and Armenia and to the southeast

by Azerbaijan.

In 2014, India exported 207.44 million kg of tea.

The total exports in the six months to June stood at 88.94 million kg, 9% less than 97.67 million kg a year ago.

The prices of CTC and dust teas are currently hovering around Rs 165.05 a kg and Rs 168 a kg respectively . Orthodox teas are fetching a price of Rs 247.56 a kg.

As a world-leading supplier of natural packaging materials, we at BillerudKorsnäs have a long history of working with brand owners, converters and packaging partners to develop smarter packaging solutions. And by smarter we mean improved – even revolutionary. Recyclable and biodegradable packaging materials, offering genuine sustainability without compromising performance.

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Vol. 8, Issue 04 - September - 2015

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Vol. 8, Issue 04 - September - 2015

NEWS

SCHAEFER ORBITER® SYSTEM Safe - Fast – Intelligent

A

can be

Sunil Dabral Country Head . SSI Schaefer India

unique rack stacking vehicle. Safe, fast and intelligent for flexible use of loads up to 1,500 high density storage with channels in excess of 20 pallets in depth

provided using the SSI Schaefer Orbiter System. Designed to meet all European Safety Standards the system increases capacity more than traditional Drive in Storage System, using an electrical driven trolley which runs on rails below the pallets. The SSI Schaefer Orbiter System offers high density, in a safe environment it can be operated in either FILO (First in Last Out) or FIFO (First in First Out) modes. By using Radio Frequency controlled orbiters, it provides a far more Efficient and cost effective solution over traditional racking systems.

System Advantages

• 4 high resolution controlled drives for performance • Intelligent system with extensive operating options Safety Measures • Docking Station: Central safety element with hazard warning light and status display.

Prevents unauthorised entry into the aisle.

Provides safe transportation of Orbiters • The experience of market leading SSI rack construction technology Contrasting colour plinths for secure docking station centring • Protective floor rail: Protects the rack from collision with the fork lift • Docking Station: Central safety element • Less operator stress and increased productivity For more information please visit our website www.ssi-schaefer.com or call us on +91 22 61114700

• The SSI Schaefer Orbiter brings a revolutionary system in multi-location storage system technology to the market.

• The system has a high number of unique positioning characteristics. State of the Art protection with the unique docking station • High speed • Easy to use Docking Station with 50 mm location tolerance • User friendly icons on the remote control • Innovative power supply using Power Caps!

• Storage and retrieval speed 1m/second • Suitable for deep freeze • Intelligent storage technology for more efficient permanent use • Redundant design of control and sensors!

• Innovative lifting mechanism without hydraulics

Beverages & Food Processing Times

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Vol. 8, Issue 04 - September - 2015

OIL & FATS NEWS

Value addition in Indian oil seeds byproduct required to compete with cheap imports - Mustard Research & Promotion Consortium

I

ndia is the world's biggest consumer of edible oils and Prime Minister NarendraModi desires to make it self-sufficient in next five years. To encourage this, government of India has decided to formulate a policy which would enable it to buy oilseeds directly from farmers, just like wheat & rice. This may be encouraging step to boost production of domestic oil seeds but more needs to be done specially for mustard oilseed farmers. Not just India has to raise output of mustard oilseeds but also has to compete with low cost imports.

According to Mustard Research & Promotion Consortium (MRPC), “not just direct buying, there is an urgent need to invest into research and development and also towards value additions of mustard oilseeds. Crops like soya bean have numerous value-added products like soy milk, protein, nuggets, etc. A similar focus on value addition in Mustard is urgently required.

While crushing mustard seeds, the oil accounts for just one-third; the residual two-thirds is oilcake.

With proper research the residual oil can be processed to produce high quality bio-diesel and can be used for industrial applications, fertilizers and protein isolation, to name a few. Moreover, high-end research in the area of protein extraction, suitable for human consumption from oilcake can help in addressing protein malnutrition that is prevalent across the country�.

Manufacturer of P Mark Mustard oil since 1933, Mr. VivekPuri says “that India needs to learn from countries like Malaysia and Italy, who have managed to sell their edible oil worldwide, which in return has contributed to their economy. Indian mustard oil has the potential to reduce imports of edible oil and can save valuable foreign exchange.

What palm oil is for Malaysia, olive oil for Italy

Jain Irrigation ready to sell its Food biz to subsidiary

agriculture ministry should pay heed to the scenario and boost the oil seed production�.

India needs to urgently lower the imports of oil seeds which cost the country a high amount of foreign exchange every year. As of now, country is meeting up with its demand of the oil seeds by 60% is imported and only 40% is domestically produced. and soya oil for America, mustard oil can be for India.

There is a need to have a vision and a plan for this industry. Ministry of Agriculture should work

towards to establish a 'Mustard Oil Development Board' for the integrated development of the mustard oil industry in the country, with focus on higher productivity and value addition. The

(Source: Ministry of Agriculture)

Presents

!" # $ " % && " $ '

M

icro-irrigation firm Jain Irrigation Systems is all set to sell its food business on 'slump sale' basis to its wholly owned subsidiary Jain Farm Fresh Foods Ltd. "The Board has also formed a Sub-Committee comprising of three directors to take all decisions regarding the transaction referred above."

Glimpses of Previous Event

The food business of the company comprises of food manufacturing units at Jalgaon (Maharashtra), Vadodara (Gujarat) and Chittoor (Andhra Pradesh) besides the indirect subsidiaries carrying on food business activities.

Earlier this week, the company said it is eyeing double digit growth in revenue in this fiscal and is looking at strengthening its presence through endto-end solutions.

Jain Irrigation Managing Director Anil Jain said that, "We want to strengthen our presence through end-to-end solutions, from creating of resource (water), usage of water appropriately and market linkage."

Beverages & Food Processing Times

35

Vol. 8, Issue 04 - September - 2015

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36

Vol. 8, Issue 04 - September - 2015

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PRODUCTION MANAGER Syed Shahnawaz

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CIRCULATION MANAGER Seema Shaikh

121, 1st Floor, Rassaz, Multiplex, Mira Road (E), Thane -401107. Tel: +91-22-28115068 /28555069. Email:info@agronfoodprocessing .com, Website :www.agronfoodprocessing.com Printed, Published By -Firoz Haider Naqvi, RNI no- MAHENG13830 Printed at: Roller Act Press Services, A-83 Ground Floor, Naraina Industrial Area, Phase -1, New Delhi -110028, Reg Office :103, Amar Jyot Apts, Pooja Nagar, Mira Rd (E) Thane-401107, Delhi Office: F-14/1, Shahin Baugh, Kalandi Kunj Rd, New Delhi -110025 The views expressed in this issue are those of the contributors and not necessarily those of the news paper though every care has been taken to ensure the accuracy and authenticity of information, "Beverages & Food Processing Times" is however not responsible for damages caused by misinterpretation of information expressed and implied with in the pages of this issue. All disputes are to be referred to Mumbai jurisdiction

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