Beverage & Food Processing Times November 2017 by Advance Info Media & Events

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Vol. 10, Issue 06, November 2017,

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Vol. 10, Issue 06 -November 2017

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Vol. 10, Issue 06 -November 2017

NEWS

Raw-material sourcing and creation of agri-linkages needs more investment

rime Minister Narendra Modi inaugurated World Food India (WFI) 2017 and suggested to the aerated drinks manufacturers to consider blending 5 per cent fruit juice in their products. Such a procedure had major potential as fruit juice-based drinks were an essential part of the Indian food habits. The PM said, “The participation of the private sector had been increasing in many segments of the value chain but it should invest more in contract farming, raw material sourcing and creation of agri-linkages. Many international companies in India had taken the lead in contract farming initiatives and there were huge opportunities for global supermarket chains that consider India as a major outsourcing hub.” Modi added that, “Can we link India’s potential to the world's requirements? Can we link Indian traditions with the future of mankind? Can we connect India's farmers with markets around the world? These are some questions that I wish to leave with you.” WFI — a three-day mega event attended by around 2,000 people, over 200 companies from 30 countries, 18 ministerial and business delegations, nearly 50 global CEOs along with CEOs of all leading domestic food processing companies, and representatives of 28 States of the Union. Prime Minister said there were opportunities in post-harvest management such as primary processing and storage, preservation infrastructure, cold chain and refrigerated transportation. Besides, there was immense potential for food processing and value-addition, especially in niche areas such as organic and fortified foods. Many States have come up with attractive food processing policies to attract investment. “I urge each State to identify at least one food product for specialisation. Similarly, each district can also

select some food items for production, and one item for specialisation,” Modi said. Modi even highlighted that increasing urbanisation and a growing middle class resulted in an evergrowing demand for wholesome, processed food. “Over a million passengers have a meal on a train in India, every single day. Each one of them is a potential customer for the food processing industry. Such is the scale of opportunity that is waiting to be tapped.” India currently ranks sixth in production and export. “India is now ripe for a ‘sweet revolution’.” The country exports fish and fisheries products to about 95 countries. “We aim to make a big leap in the ocean economy through a 'blue revolution'. Our focus is on development of untapped areas, such as ornamental fisheries and trout farming. We also wish to explore new areas like pearl farming.” India’s commitment to sustainable development was at the core of government’s driving force for organic farming. The entire North-east offered opportunities to create functional infrastructure for organic produce, he said. On the government’s target to double farm incomes within five years, he said the Pradhan Mantri Kisan Sampada Yojana, which aimed to create world class food processing infrastructure was expected to attract an investment of $5 billion, benefit two million farmers and generate more than half a million jobs over the next three years.” The creation of mega food parks was a key component of this scheme. “Nine such parks are already operational, and more than 30 others are in the process of coming up across the country. Farmer groups were being encouraged to set up units in these parks, thereby reducing wastage and transportation costs, and creating new jobs.”

India received $10 bn investment commitment in food processing industry

nion minister of Food Processing Industry, Harsimrat Kaur Badal said India has attracted investment commitments of around USD 10 billion in the food processing sector before the mega 'World Food' event held in Delhi. The World Food India event witnessed participation of 30 countries and over 50 global CEOs along with CEOs of leading domestic food processing firms and 27 states.

Goods and Services Tax (GST) - a single nation and single tax has actually made India the world market where everyone wants to come and invest. India has a market to offer which nobody can afford to miss, the minister said “today we have a USD 600 billion retail sector, of which 70 per cent is food retail and it will treble by 2020. Expenditure on food will also double next six years. There is huge market. A lot of policy decisions have been taken in the last three years to boost the food processing sector so that food wastage is curbed and farmers' incomes improve. The government is also actively considering a proposal to allow foreign direct investment (FDI) in non-food items, along with food products, under the multi-brand retail policy, being hopeful of getting it cleared.

“We had kept a target of USD 10 billion investment. I am happy to share; we have already achieved the target.” She declined to share the name of the companies who have committed to make the investment. Managing Director of Metro Cash and Carry India, Mediratta said the company plans to double the number of stores from 24 by 2020. ITC Ltd Executive Director Nakul Anand, Nestle India Senior Vice President Sanjay Khajuria, Walmart Senior Vice President Rajneesh Kumar, Kellogs India Managing Director Mohit Anand talked about the opportunities that India offers. FPI Minister also said that foreign investors are excited to work in India, “this is because ease of doing business in India seems like a reality to people who had to face multiple taxes, multiple rules and regulations across states. Introduction of

Japan, Denmark and Germany participated as 'partner countries' in the event while Italy and Netherlands were focus nations. Speaking about Japan's participation, the ambassador to India, Kenji Hiramatsu said Japanese firms are already present here in areas like instant noodle among others. More companies are looking at the Indian market for investment purpose. He said. “I hope that the companies coming will have more investment opportunities as you know India and Japan has been enjoying very good bilateral relations.” Ambassador of Netherlands to India, Alphonsus Stoelinga said the country wants to support India in helping farmers achieve high efficiency in agriculture. Ambassadors of Denmark and Italy as well as celebrity chef Sanjeev Kapoor were present at the event, also attended by MoS, food processing, Sadhvi Niranjan Jyoti.

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Vol. 10, Issue 06 -November 2017

FOOD INGREDIENTS NEWS

Spices Board shall issue health certificates for spices export to EU pices Board will be the competent authority to issue health certificates to export spices to the European Union (EU), the commerce ministry

said.

India’s spices exports grew 15.29 per cent in August to USD 256 million as against USD 222 million in the same month of the previous year. The estimated production of spices in 2016-17 was 7.08 million tonnes.

This is part of the conditions notified by the ministry’s Directorate General of Foreign Trade (DGFT) for export of spices to EU. It also said the board would issue such export certificates within a period of 48 to 72 hours after receiving samples from the exporter.

The main spices produced by India include pepper, cardamom, chilli, ginger, turmeric, cumin, fennel and garlic. Major producers include Andhra Pradesh, Gujarat, Rajasthan, Karnataka, Tamil Nadu, Uttar Pradesh and Kerala.

The First Ready-To-Eat Healthy Food Infused With Goodness Of Cordyceps! Superfood for a Super Healthy Life

ingapore Health & Wellness company, ZANE unveiled a super healthy range of Cordyceps Gourmet Delicacy with massive nutrients and fewer calories, the world has ever seen at Anuga Trade Fair 2017. ZANE Cordyceps Gourmet Delicacy wants to delight taste buds and make it easy for anyone to live healthy despite their busy lifestyle.

Chairman and Founder of ZANE, Kevin Chia said “The most important aspect of eating well and healthy forever is probably to cook for yourself. However, no one has the time and that’s why we have designed these affordable products to address the gap of a complete Healthy Ready-toEat of Singapore signature delicacies and popular vegetarian and non-vegetarian cuisines insanely ready to prepare in minutes.” ZANE Cordyceps Gourmet Delicacy is cooked for long hours with ZANE Cordyceps, 6X higher active ingredients that Wild Cordyceps, based by Singapore Test Report.

Each ZANE Cordyceps Gourmet Delicacy represents perfection and intricacies that goes into creation by chefs. What’s more is that they are easy to prepare and packed full of flavour, nutrients-dense and healing properties. The cuisine is made fresh with no preservatives and then frozen for your convenience which is Readyto-Eat anytime: Just Reheat and Enjoy!

Wild Cordyceps is rare and is priced at more than twice their weight in gold and reserved for those who could afford to add it to their diet. Cordyceps, a superior herb is regarded to be an excellent rejuvenator, providing the best remedy for anaemic, body fluid loss, excessive fatigue and body aches. It strengthens the immune system, reducing effects of aging, promoting longevity, treating lethargy and improving liver, lung and kidney functions. The Ready Meals industry is one of the fastest growing industries and the demands for healthy choice are growing tremendously. ZANE is poised to offer healthier and tastier choices and exciting cuisine to match the evolving trends of consumer needs.

Givaudan launches flavour solutions to deliver freshness

ivaudan, the global leader in flavours and fragrances has announced new flavour and taste solutions which will enhance the perception of freshness in convenience foods. A range of seven top notes and taste solutions is being launched in phase one: lime, lemon, asparagus, lettuce, basil, coriander/cilantro and parsley. A second phase is already under development. Delivering the perception that fresh ingredients have just been cut and added to the dish, this innovation is a direct response to strong consumer demand for fresh foods and eating experiences and is intended to revitalise the taste of processed foods. Fabio Campanile, Global Head of Science & Technology, Flavour Division at Givaudan explains: “This innovative approach was developed following our last Chef’s Council event in New York, where together with some of the world’s leading chefs we explored what constitutes a freshly prepared eating experience. This enabled us to ‘de-code’ what the perception of freshness means, and translates the taste of freshly prepared food into flavour solutions for convenience foods.” Designed to be incorporated into Givaudan’s existing flavour solutions, to ‘lift’ the profile with a hint of freshness, the new capabilities will deliver a step change in the eating experience of convenience foods. Freshly cut herbs are often used as a final ingredient to a dish just before serving, to add the desired burst of freshness. Capturing this ‘first burst’ of freshness from freshly prepared herbs , vegetables and citrus fruits for convenience foods has been a challenge, as evaporation, oxidation or enzymatic degradation make catching the headspace to recreate the flavour difficult. “We have overcome these issues by using our FreezeFrame® technology,” said Campanile. “This technique prevents the evaporation, oxidation or enzymatic degradation of key freshness molecules to give us a more accurate analysis and capture the unique top notes. Our freshness solutions will help customers enhance the eating experience of their products by adding a fresh element to the flavour.” The second phase of solutions, comprising chive, cucumber, ginger, lemongrass and Thai basil, is under development. Consumers nowadays want fresh, natural and

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healthy food and of course convenience foods have traditionally not met these qualifications. As food manufacturers try to shake that image in favor of fresher flavors, Givaudan appears to be ready to help them. Food processors also could consider improving the illusion of freshness by moving a product from a center aisle of the grocery store to the refrigerated section of the market. A pasta sauce that incorporates Givaudan’s basil and parsley FreezeFrame ingredients, and which is situated for sale next to chilling parmesan cheese, could be enough to make consumers think the product is less processed. It will ultimately be up to the marketplace to determine if FreezeFrame has a future. Consumer now mostly tend to read the label and will perhaps raise a curious eyebrow if the front of a package says "Fresh lime and cilantro flavor," but those ingredients are missing on the back nutrition panel. Food manufacturers have taken other steps to try to freshen up processed food. One of the biggest trends is the removal of artificial colors and flavors. Some recipe changes have been successful, like when Kraft stealthily updated its Mac and Cheese. Others have had some trouble, such as General Mills' Trix reformulation. Consumer backlash against the natural changes led the company to bring the company to its original old recipe. One area where FreezeFrame could thrive may be in the beverage department. A green drink maker may find these ingredients the perfect solution for a juice that has trouble maintaining the bright flavor of cucumbers, kale and apples. They would already have real ingredients, and FreezeFrame could serve as a way to enhance them without misleading consumers.

Spices industry to witness strong growth by 2020

irector of Kozhikode-based Indian Institute of Spices Research (IISR), K Nirmal Babu said spices will emerge as $18 billion industry by 2020. He attended the inaugural event of three-day science special lecture series programme on ‘Recent trends in botanical sciences’ jointly organised by the Department of Applied Botany of Mangalore University and the Karnataka Science and Technology Academy in Mangalore. The director stated that estimated annual growth rate for spices demand in the world is around 3.19 per cent. Of the $18 billion spices market by 2020, India’s share will be around $5 billion. As per the annual report of Spices Board, value of spices export stood at $2.48 billion during 2015-2016. Highlighting the need for conserving genetic diversity in spices, Babu said IISR has conserved around 3,000 varieties. India is the centre of origin for black pepper and cardamom. Apart from this, the country is the major producer of ginger, turmeric, chillies and tree species of spices. The role of farmers in conserving and identifying different species of spices crops, 22 cardamom varieties are identified by farmers. Karnataka has witnessed growth in cultivation of black pepper, Babu stressed that growers are replacing the combination of coffee-cardamom cultivation with coffee-black pepper. That has led to the decline in the production of cardamom in Karnataka. He also encouraged students to give importance to botanical sciences as this field offers scope for them to become entrepreneurs.

Vol. 10, Issue 06 -November 2017

Vol. 10, Issue 06 -November- 2017

NEWS

Gujarat spices farmers should become exporters: Jayathilak

pices Board conducted a buyer-seller meet at the key spice market, Unjha, where about 200 stakeholders discussed trade with domestic and international participants. Chairman of Spices Board, Dr. A Jayathilak said the meet would trigger more trade deals in Gujarat - a key spices hub. “This is a step big enough to turn a new chapter in India for trade in spices. We have set the ball rolling.” He said in 2016-17 the performance of exporters from Gujarat registered an increase of around 27 per cent in volume and 30 per cent in value over the previous year. “Gujarat, the major production

and trade hub for seed spices, holds potential to evolve as the export hub of seed spices as well. More farmers should come forward as exporters of spices from the region”, he added. The discussions during the meet revolved around supply capabilities and market requirements as well as on measures towards conformity with international quality standards while competing in the global market. Leaders from the farming and trading communities dealing in spices such as cumin, fennel, fenugreek, dill seed, ajwain, mustard, sesame, garlic and coriander, interacted with spices exporters and processors from across the country.

CAC approval for three spices; Pepper, cumin, thyme gain global norms

nsuring standards for global spices trade, India’s efforts finally bear fruits with the global food standards body, Codex Alimentarius Commission adopts three standards for black, white and green pepper, cumin and thyme. As per an official release, “This paves the way for universal agreement on identifying quality spices in various countries.” The member countries of CAC met in Geneva approved the adoption of Codex standards for the three spices that would facilitate evolving a common standardisation process for their global trade and availability, it added.To build a consensus on the need for Codex standards for spices, India hosted three sessions of the Codex Committee on Spices and Culinary Herbs at Kochi, Goa and Chennai over the last four years. “The Chennai session

(earlier this year) succeeded in achieving this consensus. Subsequently, these drafts were placed before the CAC, and it was adopted by consensus with overwhelming support from the membercountries,” the release stated. Commerce Minister Nirmala Sitharaman said, Codex standards adoption implies that there are now reference points and benchmarks for the member-countries to align their national standards for spices with Codex. “It may be a small beginning considering the number of commodities waiting in the ranks for the standardisation process. But what is really heartening is that spices have made a definitive entry into the league of commodities having Codex standards, and India played a key role in achieving this objective.”

R-pure Agro to establish California Walnuts optimistic distribution base in seven more about Indian market states shortly

n agro products company, R-Pure Agro that is into single and blended spices, pickles, mixes, sauces, will set up distribution base in seven more states shortly. This is a part of strategy to increase their market presence in both retail and institutional segments.

be appointed in Bengaluru, Mumbai, Noida, Bhubaneswar, and Aligarh. R-pure products will be made available to both retail and institutional customers in the respective states soon. “We are appointing distributors who have the expertise and reach in all segments of the market, especially the HoReCa.” R-pure currently has two super stockists in Delhi and four in Haryana. Since MDH, the parent company and a popular spices brand in the retail market, R-pure focuses more on the institutional segment including HoReCa. “We have bigger capacity packs for HoReCa customers. We have 10 kg Pasta packs, big cans of vinegar, 100 kg bags of chaps, and even for spices we have bulk packs for such customers.” Available in overseas markets, R-pure was entered Indian market three years ago.

As per Corporate Chef of R-pure Agro, Prateek Bakshi said they are planning simultaneous launch in seven states of the country.

The motive is to create a brand identity of its own for R-pure. It already has 70 odd SKUs which include around 15 Chinese, 25 ready to eat items, etc. Chef Bakshi said, R-pure has added Pastas and Chaps recently, and will be introducing ready-toeat gravies year-end.

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alifornia Walnut Commission considers India as a one of the potential top five markets for California walnut growers in next few years. The Commission has been focusing to enhance its engagement with traders, retailers as well as the institutional channel besides consumers, to build awareness about California walnuts in the country.

Chief Executive Officer of California Walnut Commission, Michelle McNeil Connelly said “Given the growth momentum that we have seen, we are optimistic that India will become among our top five markets in the next two to three years. India is a unique market as walnuts have been part of the country’s cultural heritage. With the growing economy and change in eating habits as Indian consumers are looking for healthier options, walnut is a perfect fit.” Senior Marketing Director-International, California Walnut Commission, Pamela Graviet added, “We have a broad-based marketing programme. We work with dieticians and nutritionists and also have large scale local activation and promotional events for trade and consumers to sample and learn more about California walnuts, besides focussing on print and digital campaigns. We are

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also working with food services and institutional clients.” California walnut crop year is taken as the September-August period. India first allowed export of walnuts from the US in 2013. From nutritionists to retailers, the commission has been promoting California walnuts across the entire value chain in the country. The Commission is also keen to engage with restaurants, bakeries and influencers such as chefs and cooking channels. Indian representative of California Walnut Commission Keith Sunderlal said, “Over the past three years, we have been making an intense effort to present ourselves as a business opportunity for the Indian dry fruit trade, and now with the bigger players involved ,we have almost about 100 companies importing walnuts directly from California.”

Food processing sector to attract about USD 10 billion in next 2- 3 years: Badal

he World Food India conference which held from November 3-5, was a great platform to enhance the Indian food processing Industry. Union minister of Food Processing Harsimrat Kaur Badal Minister stated that after World Food India the food industry will see much bigger figures in FDI in the next few years because the government has been focusing on creating that infrastructure over the last three years. We have created an environment, brought out policies and programmes, she added.The food processing sector will attract investments worth at least USD 10 billion in the coming two to three years, riding on reforms initiated by the government. It is estimated that over the next 2-3 years there should at least be a 10 billion dollar investment in the food processing sector in India. The minister said foreign direct investment (FDI) in the country's food processing sector has risen by 40 per cent since last year. She further added that there has been a 40 per cent increase in the inflow of FDI to the food processing sector from last year to this year. In fact the first two months of this financial year (April- May) there's already been a USD 200 million inflow. Badal said the platform is perfect for joint ventures to take place as India has raw material base as well as consumption and marketing base to offer to companies that are looking for new markets.

Vol. 10, Issue 06 -November- 2017

FOOD PROCESSING NEWS

India has the potential to become a global food factory

nion Food Processing Minister Harsimrat Kaur Badal said that the food processing sector is expected to see FDI investments worth $10 billion in the next 2-3 years. She also said that India has the potential to become a global food factory. Talking on the sidelines of the World Economic Forum, Badal said: “There has been a 40 per cent increase in the inflow of FDI compared to last year, after we have opened up FDI in multi-brand retail of food and food products produced in the country. We believe our policies such as Kisan Sampada Yojana and push for creation of mega food parks and cold chain infrastructure, among

others, will help in creating backward and forward linkages with the farmers and create capacity to make India the ‘global food factory’. World Food India conference has boosted the food processing sector in terms of investments.” Badal said, “After World Food India, FDI shall move into much bigger figures as we have been focusing on creating infrastructure and introducing policies and programmes.” World Food India event has served as a platform to facilitate partnerships between Indian and international business and investors in the food processing sector.

IIFPT signs memorandum of cooperation with Andra Pradesh government

hanjavur-based Indian Institute of Food Processing Technology (IIFPT) is a premier national institute under the Union Ministry of Food Processing Industries that has signed a memorandum of cooperation with the Andhra Pradesh government for the development of food processing sector in that State. As per the memorandum, IIFPT would work with the Andhra Pradesh government for developing technologies to increase efficiency and reduce post-harvest losses for the food industry stakeholders. The institute has also expressed its readiness to extend support in finding sources for new food products, integrate human resources in food industries, reduce costs and modernise food processing in the State. The IIFPT would also guide line departments, including Agriculture, Horticulture, Fisheries, Animal husbandry, Dairy Development, to realise potential available with the State’s food sector. The memorandum was signed in the presence of Chief Minister N. Chandrababu Naidu during the Food Processing Summit organised by the Andhra Pradesh government recently. IIFPT was working on finding permanent solutions to problems such as deterioration of nutritional quality, impact on humans due to indiscriminate use of chemical pesticides in storage facilities and difficulties in management of stored foodgrains. One research funded by the Department of Scientific and Industrial Research was on multilayered bags such as hermetic storage, cocoon storage and bulk storage of grains in silos as an alternative to traditional bag storage system. Another project was on spice storage and management protocols and was funded by the Department of Science and Technology. The IIFPT was also working on an Indo-United

Kingdom collaborative project, ‘Graincare,’ which is aimed at developing modern, low-cost, sensor and mobile Apps for comprehensive monitoring and correction of faults during drying and storage of foodgrains to cut down post-harvest losses and maintain nutritional qualities of dried grains.

Food processing sector is important to strengthen India's role on global platform

efence Food Research Laboratory (DFRL) Director Rakesh Kumar Sharma said that Central Food Technological Research Institute (CFTRI) and DFRL are part of the government's bigger initiative to focus on the need for food safety, nutrition security and sustainability. Present at inaugural session of CFTRI Foundation Day celebrations, Sharma said CFTRI is the mecca of food technology that has contributed to improve the nutritional and health status of the population. As per data from UN's Food and Agriculture Organization, one in nine people almost 815 million go to bed hungry. Hunger causes more deaths than malaria, HIV and TB put together. India's Global Hunger Index (GHI) rank is 100 this year, with a corresponding GHI score of 31.4. Sharma said, “India's serious hunger level is driven by high child malnutrition and underlines the need for a stronger commitment to the social sector. Farmers are the backbone of the country's food security; they need a sense of

income security. Indian farmers are poorer than the average Indian. The growth rate in agriculture and allied sectors is approximately 4.4 per cent.” India can be a world leader in food processing if the agriculture sector gets the required momentum, whose contribution has declined to a meagre 14 per cent of GDP. India has 141 million hectares of total cultivable land, the largest area under irrigation with 65.26 million hectares. It is the largest milk producing country with 150 tonne, largest livestock producer with 210 million cattle, second largest grain producer with 285 tonne, produces 92 metric tonne of fruits and 168.6 tonne of vegetables, largest poultry producer with 83 billion eggs per annum. Nevertheless, Sharma added that 1.3 tonnes of food is also wasted. “We import more than we export. So the PH losses can be minimized by good agriculture, AH, manufacturing, hygiene practices and food processing.”

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The government to set up mini food parks to raise the processing level

o raise the processing level the government will focus on setting up of mini food parks and has appealed the industry to buy agri items directly from farmers to boost their income. Union Minister Sadhvi Niranjan Jyoti, who is Minister of State for Food Processing, said all 42 sanctioned mega food parks will be operational by 2019. The mini food park project will be done under the new Rs 6,000 crore SAMPADA scheme approved by the government recently, also the ministry provides subsidy of up to Rs 50 crore to set up a mega food park. The farmers' income will not be doubled unless their produce is procured directly. And this step will also help processing sector, which will also get its raw material at cheaper rates and better quality if they buy agri produce directly from farmers.

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Vol. 10, Issue 06 -November- 2017

BEVERAGES NEWS

Keventers to double retail footprint Coca-Cola debuts new to 300 outlets by FY18 end water fountain with flavor upgrades

he water fountain is getting an upgrade. Coca-Cola came up with the concept for the PureFill during a sustainability forum held by Coca-Cola North America’s research and development team last summer. If the goal is to get college students to buy the beverage company's products outside of the cafeteria, this could be a terrific way to entice them. Coca-Cola is testing PureFill’ water fountain on the campus of Georgia Tech, which is made to be used with students' reusable bottles, will offer free Dasani-branded water and charge for carbonation or a punch of flavor.

solution for on-the-go hydration. One might wonder if Coke will damage its Dasani brand by giving the product away for free. In this case, students will buy the water because they want it to have bubbles or fun flavors. It also improves Dasani's image by offering consumers a free, healthy drink. Considering flat soda sales that have impacted Coca-Cola and PepsiCo, and the push-back against sugary drinks at many college campuses, this could be just the public relations facelift Coke needs in a school setting.

A number of these water fountains will be available to students on campus. Each machine will be accessible with an app that tells the student how to get to the closest PureFill.

The ability to customize and upgrade their water with the swipe of a credit card makes this an attractive draw for millennials, who are fond of being able to make their food or drink unique to them. In addition, being able to locate these PureFill stations on an app tested well with millennial consumers.

Young people, especially college students, always have two things with them throughout the day a water bottle and a smartphone and coca cola is trying to dial in to those habits and add value to a water brand they know and love with a unique

If PureFill succeeds at Georgia Tech, look for these machines to start popping up on campuses nationwide. In addition, this could be a welcome healthy addition to office break rooms, entertainment venues, airports and beyond.

y end of this year Milkshakes brand Keventers is all set to double its retail footprint to 300 outlets as it undergoes a rapid expansion in India and overseas. Keventers, a privately held company was first established in 1922 by Edward Keventers. It was then acquired by Ram Krishna Dalmia in 1940. The brand was then revived in 2015 by Agastya Dalmia, Aman Arora and Sohrab Sitaram. The company runs over 150 Keventers outlets in India, recently forayed overseas with a store in Dubai. The company has planned to enter several international markets such as Qatar, Kuwait, Saudi

In juices, Coca-Cola has brought in a hyperlocal range and multiple pack options, while in sparkling drinks, it is scaling up entry-level packs in 180-ml cans and 250-ml PET bottles, which it believes will bring back consumers. It has also dabbled with ethnic flavours in carbonated soft drinks (CSDs), such as ‘jeera’ drink ‘RimZim’ and the grape-flavoured ‘Portello’. Besides fruit drinks, it is testing frozen desserts and flavoured hydration drinks. It is also exploring low-sugar options of its carbonated beverages across brands. Coca Cola is now pushing localization to the end, and is saying that it will convert every mango grown in the country into a beverage. There’s this consumer trend where people like to relate to what they are drinking — we’re trying to capitalise on it,” Krisnakumar said. Coca-Cola India, which posted 16 per cent revenue growth for the September quarter, has been doing things more intensely and faster, Bringing in more variety in fruit based beverages has brought in momentum. Rejuvenated distribution of its sparkling portfolio has gained traction. The Rs 22,000-crore soft drinks category has been grappling with low-single-digit growth for close to two years now, with consumers switching to healthier, localised beverages.

The consumer was moving into a lot of customization; there were smaller players giving consumers that customization; According to Krishnakumar they are still in the era of creating national brands. Second, they missed the fact that consumers were looking for ethnicity. There were so many small brands offering that and growing. We thought this was a fad and did not really respond to that. As we were going through this process of handling multiple competitors coming in with small offerings, having greater consumer connect, w we had a few macro headwinds, namely, demonetisation.” India, the US beverage giant’s sixth largest market, was among the fastest organically growing FMCG companies for almost a decade before it hit a slowdown. In actual the giant didn’t act fast enough, but once recognised the trends, coca cola took the right response. One of that is the fruit-based approach and went down and worked with farmers. The circle between the farmer and industry really improved and we catalyzed it, said Krishnakumar. With the new approach, Coca-Cola is hoping to establish a stronger connection with consumers. “If you have fruits growing only in your area, and if you have a beverage based on that, it obviously gives you good connect. It is important for us to recognise this,” Krishnakumar said, adding that it has also helped the company get back its earlier confidence in the beverage business, which has resulted in renewal of growth. “In a way, it also helps to target smaller brands. When we do this, it gives us the right to win in that marketplace,” he said.

Hamdard and Barista Coffee enter strategic tie-up

amdard Laboratories (Rooh Afza fame) and Barista Coffee Company have announced a strategic tie-up which will cover 100 Barista stores serving RoohAfzabased drinks in coffee and other beverage blends including hot drinks. Mansoor Ali Hamdard, Chief Sales & Marketing

Officer stated that this is part of the transformational phase on Hamdard, and a key focus is to establish a connection for Rooh Afza with millennials. There’s a perceptible move towards natural, herbal products and RoohAfza sits naturally on this positioning. Also Hamdard plans to launch snacks in the coming months.

The brand's outlets in the country are a mix of company-owned, franchised outlets and joint ventures. It plans to expand overseas through joint venture agreements. Keventers got revived in 2015; the real thrust on expansion came in the financial year 2015-16. In the last one and half year, they have opened over 150 outlets and 60 more are in the pipeline in this fiscal. Keventers is looking at closing the year with revenue of Rs 60 crore.

An investment of Rs 600 cr by Manpasand Beverages for their new plants

Coca-Cola India expands portfolio with ethnic drinks and additions for the local palate nder its new President, T Krishnakumar, Coca-Cola India is expanding its product portfolio with ethnic drinks and additions for the local palate, in the beverage maker’s latest move to tackle the challenge from regional brands.

Arabia, Oman, Maldives, Sri Lanka and countries in Africa this fiscal and by mid of the next fiscal year.

ruit beverage maker Manpasand Beverages shall invest Rs. 600 crore for establishment of four new plants. Apart from doubling existing capacities to 30 lakh litres a day, the focus will enhance their presence in the eastern and southern regions, through new facilities. It also intends to consolidate its position in key markets of North and West India. Director, Manpasand Beverages, Abhishek Singh said the company is yet to take a call on the location for the plant in the eastern region. A probable location could be along the JharkhandOdisha border. In the South, it is setting up a plant at Sri City in Andhra Pradesh whereas plants will

come up at Varanasi in Uttar Pradesh and Vadodara in Gujarat, respectively. These three plants will be operational in the next 12 months. The company owns brands like ‘MangoSip’ and ‘FruitsUp’ has five manufacturing facilities across Gujarat, Uttar Pradesh, Haryana and Uttarakhand with a combined capacity of 15 lakh litres per day. “About Rs. 400 crore for the expansion will be funded through proceeds from a qualified institutional placement that was issued recently. The remaining Rs.200 crore will be through internal accruals,” Singh said. At present, Manpasand is the fourth largest player in the Rs.5, 000-crore mango beverage segment with a 10 per cent market share. Maaza, Slice and Frooti continue to be the major players. Singh added, Manpasand will look to ramp up distribution across key markets. Smaller cities and towns have been its strongholds with small-value cartons of Rs.5-10. “Although the company has products ranging from Rs.5 to Rs. 99, around 5560 per cent of the sales are in the Rs.5-10 range.”

Big risk taken by PepsiCo and Coca-Cola by changing recipes of top products

everage giants PepsiCo and Coca-Cola have entered a big risk game in India by altering the recipes of their best-selling drinks to include stevia, a plant-based natural sweetener. Atlanta-headquartered Coca-Cola may also launch a variant of the country's largestselling mango drink Maaza with 3050% less sugar.

Trying to comprehend the public concern over high sugar content in fizzy drinks, PepsiCo is testmarketing a reformulated low-calorie option of its lemony drink 7UP also, while Coke is doing the same with Fanta, the new variant of which includes stevia and around 5 per cent orange juice. In fact Coca-Cola has commenced with a threepronged strategy to give consumers broader choice of low no calorie products, which include reduced

serving size, reformulation and innovation. The work in progress and there will be a comprehensive plan to share by the end of 2017. Reformulation of food and beverages is complicated business. Coca-Cola has already faced the backlash of consumers in 1985, when launched a `new' reformulated version of Coke only to face consumer backlash over taste. Three months later, it withdrew the product. While 7UP and Fanta will be the first reformulated products to be launched in India, PepsiCo's hydrotonic brand 7UP Revive is the only drink created in its original form with stevia as an ingredient. But the stevia market is growing globally, around 14,000 products have been launched with stevia and many companies in India are experimenting with it currently. Traditionally, aspartame, an artificial sweetener often criticized for its sharp aftertaste and health risks, has been the go-to ingredient for beverage companies looking to launch low or zero-calorie products. For instance, Coca-Cola's Coke Zero has aspartame as an ingredient and comes with a cold warning on the label.

Vol. 10, Issue 06 -November- 2017

NEWS

Coffee chain CCD introduces milkshakes in bottles taxes. Chill Shakes will be available in Café Coffee Day outlets in Mumbai, Bangalore, Pune, Hyderabad, Chennai and Ahmadabad.

ne of a popular coffee chain in India, Cafe Coffee Day has unveiled Chill Shakes that brings milkshake lovers to bottle full of goodness with a yummy blend of milk and hints of fruit and chocolate. These Chill shakes are available in flavours such as mango, chocolate, saffron and strawberry. The shakes are served in 300 ml glass take-away bottles and are available for Rs. 99 plus applicable

Badal invites German firms to invest in food processing sector

ood Processing Minister Harsimrat Kaur Badal invited German companies to invest in India's food processing sector. This segment has huge growth potential as only 10 per cent of food is being processed.

The minister visited the food exhibition at Anuga in Cologne. “Germany is among India's most important partners bilaterally and in global context, and India is ready with open arms to welcome German companies.” Anuga is the number one trading place in the world providing the right platform to interact with various global players in food industry. Badal said, “By 2050, world population is going to be over 9 billion, and demand for food is expected to increase by 50 per cent. Where only 10 percent of food is being processed currently in India, we see huge potential to co-develop and optimise food processing capability, to serve the world food market.” The World Food India summit provided a platform to foster partnerships and transform food economy and welcomed food processors, machine manufacturers, technology suppliers and refrigeration companies, to come in India and expand their business opportunities.

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CEO of Café Coffee Day, Venu Madhav said, “Since our early years, Café Coffee Day has led the coffee revolution and always offered cafe lovers reasons to sip, munch and nibble their favourite beverages and meal options. With Chill Shakes too, we push the envelope further and bring another reason to delight our customers with the goodness of milk in flavours they love. From fruit to the indulgence of chocolate, every shake is bottle full of deliciousness that is filling, flavorful and a treat to the senses. With flavors like Kesar, Chocolate, Strawberry and Mango, there is something for every milkshake lover in town.”

PepsiCo premiumise its packaged water Aquafina as Aquafina Vitamin Splash

epsiCo’s packaged water brand Aquafina is entering the premium zone by addition of flavours and fortified with nutrients. This new product will be called Aquafina Vitamin Splash. Rs 1,000-crore plus brand, Aquafina competes with Ramesh Chauhan’s Bisleri and Coca-Cola’s Kinley in the crowded and intensely competitive packaged water space. As per PepsiCo’s senior VP (beverages) Vipul Prakash, the move is in continuation of their portfolio transformation exercise, which includes reduction of calories in carbonated drinks and introducing zero or low-sugar beverages across the hydration space. Aquafina Vitamin Splash would be priced at Rs 30 and 50, and have lowest sugar component in its category compared to others in the domestic market. PepsiCo is betting immensely on hydration factor,

and was looking at introducing more drinks with vitamins, flavours, and possibly even in the herbal space with products such as ayurveda water, in response to rapidly evolving consumer preferences for functional beverages. Prakash added that they expect the new product to contribute 10-15 per cent of the packaged water mix over three years but base water will remain the core product for PepsiCo.

Vol. 10, Issue 06 -November- 2017

FOOD SAFETY NEWS

IAEA to Step up Food Safety KFC to train street food vendors Work with Equipment Provided by Manufacturer Shimadzu

he International Atomic Energy Agency (IAEA) will be able to increase its efforts to help countries test for contaminants in food thanks to a donation of sophisticated detection equipment by Japanese manufacturer Shimadzu Corporation.

At a ceremony held in the Japanese city of Kyoto, IAEA Director General Yukiya Amano and Shimadzu Chairman Akira Nakamoto signed a Memorandum of Cooperation in the area of food safety research. The IAEA will receive the mass spectrometry equipment, together with technical support for method development, under its Peaceful Uses Initiative (PUI). The donated equipment is an important component of the renovation of the IAEA’s nuclear applications laboratories in Seibersdorf, Austria, in a project called ReNuAL+. The IAEA will use the new machine to train scientists from laboratories all over the world in applying state-of-the-art analytical methods to test for contaminants, such as pesticides and veterinary drug residues, in basic food products. It will also support IAEA research on reliable methods to confirm the origin of and test for adulteration in food. “The Agency supports food safety laboratories in Africa, Asia, the Pacific, and Latin America and the demand for these services

is growing, so this donation is very welcome,” Director General Amano said. Food contamination and adulteration can pose a significant danger to public health, and the loss of public confidence in food products can lead to international trade bans and severe economic damage. While advanced research laboratories have the ability to detect different types of fraud and contamination in food relatively quickly, such capacity is often limited in many countries. The IAEA helps countries to develop and adopt nuclear and nuclear-related techniques for the control of contaminants in food also including antibiotics and potentially toxic chemicals in order to increase countries’ capacity to apply regulations on foodstuffs. The donated machine is a liquid chromatograph with triple quadruple mass spectrometric capabilities (LC-MS/MS). It can test for multiple contaminants in food samples simultaneously, and is a key analytical tool for laboratories concerned with food safety. “Shimadzu has a philosophy of contributing to society through science and technology, and we wish to contribute to the advancement of global health and well-being by donating to the IAEA the equipment to support research and training in this area,” said Nakamoto. The Japanese company is a manufacturer of scientific, measuring and analytical instruments. It is the first private sector in-kind contribution of equipment the IAEA has received under the PUI, which was launched in 2010 to mobilize extrabudgetary contributions in support of projects for the peaceful application of nuclear technology, particularly in the areas of health, food and agriculture, water and environment, nuclear safety and nuclear energy.

Food regulator plans to introduce doubly fortified wheat flour and salt; not for all

ortified foods are recommended to individuals whose deficiency is not managed by dietary supplementation due to the insufficient absorption of minerals. Hence Food Safety and Standards Authority of India (FSSAI) have plans to introduce doubly fortified wheat flour and salt that is not to be consumed by all. These are meant only for those who suffer from deficiencies of iron and calcium.

Fortified foods are only meant for those who have been diagnosed with deficiencies, and whose deficiencies have not been controlled despite supplementation by natural foods.” Fortified foods are not meant for people who have a balanced diet consisting of vegetables, whole grains, legumes, green leafy vegetables, lean meat, fish and dairy products. Fortification is carried out by adding chemicals to food products. Some nutritionists believe that fortification does not provide any real benefit. A senior nutritionist comments that “Chemicals are used for fortification. It has yet to be studied whether the iron and other minerals are absorbed by the body. These foods have side-effects such as weight gain and an increase in the content of minerals which are already adequate in the diet. It is important to restrict the distribution of fortified foods to only those who have deficiencies.”

The food industry is not in favour of FSSAI’s latest move because companies will have to appoint specialised personnel and procure additional raw materials and standardised chemicals for the fortification process. As per an internal audit conducted by FSSAI officials, the response received from the food industry is not encouraging. Nutritionists stated that, “Fortification is recommended because medical supplementation has low compliance levels. 50 per cent of pregnant women are anaemic and highly deficient in vitamin D, and so the government is keen on fortification.

Currently there is a lot of confusion among government officials, as to whether double fortification will be implemented or not. A senior official from Telangana said, “Government orders have been issued but it is not clear how they are to be implemented and which categories of food actually require fortification. There is a lot of confusion regarding the people who need fortified foods. Identification will require coordination between healthcare workers and the food industry.”

n an initiative to enhance capability among the unorganised sector, KFC will train 500 street Food vendors in India under the 'Clean Street Food' campaign of Food Safety and Standards Authority of India and be the first quick service restaurant to take up the initiative. In the first phase, KFC would train about 500 street Food vendors during the next five months. According to KFC India, Managing Director, Rahul Shinde said, they consider food safety as a shared responsibility among food regulators and industry players.

Through this initiative, the food company hope to contribute to the larger objective of ensuring health, hygiene and safety standards for consumers. In the next five months KFC are looking to train

500 street vendors in Chennai and will expand the programme to other States based on the response from Tamil Nadu. On the initiative taken by KFC, FSSAI CEO Pawan Agarwal said, "I am happy to see several responsible businesses are coming on-board to support FSSAI's larger set of capability building priorities". The training would focus on key aspects of hygiene, food handling, waste disposal and pest control to help street food vendors adopt food safety practices while serving safe food to consumers. Upon completion of the training, the food vendors would receive a certification of completion of FoSTaC (Food Safety Training and Certification) training.

Commerce ministry ask exporters to strictly adhere to sanitary and phyto-sanitary norms

n a trade notice, Directorate General of Foreign Trade (DGFT) has said that action would be taken against exporters for non-compliance of sanitary and phyto-sanitary rules which pertain to food safety and animal and plant health requirements. Sanitary and phyto-sanitary measures came into force with the establishment of the World Trade Organisation (WTO) on January 1, 1995.

disrepute to the image of the country and that can adversely impact the interest of other exporters as well as of the country as a whole.

It concerns the applications of food safety and animal and plant health regulations. India is signatory to this agreement, being a member of the Geneva-based WTO.

The action for not following these rules could include monetary fine or suspension and cancellation of trade licence.

Also commerce ministry has asked exporters to strictly follow the sanitary and phyto-sanitary norms, saying that non-compliance could damage the image of the country. Actually the warning came after a complaint received from the agriculture ministry with regard to non-compliance with global norms. Importing countries have been making complaints against Indian exporters, which amounts to

It said that the Department of Agriculture "has brought to the notice of this directorate about various instances of non-compliance of sanitary/ phyto-sanitary measures by Indian exporters while exporting goods".

The DGFT, under the ministry, said that exporters are sensitized to ensure that sanitary and phytosanitary laws of importing countries are "strictly" adhered to. The directorate advised exporters to seek requirement of importing country along with export order. It has also asked the Department of Revenue to advise the field formations of customs to ensure that exporters adhere to the norms of the importing country.

FSSAI launches platform to use leftover food on World Food Day The donors will be able to track information and status of food they will donate through their personal login. This platform will also provide guidance to citizens, food businesses and various food recovery agencies on prevention of food loss and wastage and safe recovery of surplus food.

ood Safety and Standards Authority of India (FSSAI) introduced an initiative Indian Food Recovery Alliance (IFRA) in association with food recovery partners in the country to prevent food wastage in India on the occasion of World Food Day. Web-based platform, launched at the national Conclave on Nutrition Security - Convergence and Partnerships, allows interested donors, individuals and volunteers to register themselves to be a part of this initiative. The main platform and mobile applications will be accessible to the registered people to donate food, and the food recovery agencies will ensure proper distribution of the food.

FSSAI CEO Pawan Agarwal said, “Wastage of food and loss is recognised as a global challenge also there is significant food loss and food waste in India. This initiative is an effort to recover surplus food that is lost and wasted at various stages. Through this initiative, several food recovery agencies will be able to work uniformly towards one common goal of saving food and distributing it to the needy so that India is able to eradicate hunger problems.” In India, multiple food recovery agencies, such as No Food Waste, Feeding India, Indian Food Banking Network, Roti Bank, Annakshetra, Giveaway India and Robin Hood Army among others, are functional. They feed an average of over a lakh people per day in more than 70 cities.

Vol. 10, Issue 06 -November- 2017

India urges for permanent solution on food security issue at the WTO meet

he Commerce and Industry Minister Suresh Prabhu at the informal World Trade Organisation (WTO) ministerial gathering in Marrakesh, Morocco, on October 9-10 raised a very significant issue on food security.

The food security issue concerns several developing nations which provide subsidised food grains to the poor. India's Food Security Act entitles 82 crore people to 5 kg of foodgrains per person a month at Rs 1-3 per kg. The country needs 62 million tonnes foodgrains a year to implement the law. For a permanent solution, India had proposed either amending the formula to calculate the food subsidy cap of 10 per cent, which is based on the reference price of 1986-88, or allowing such schemes outside the purview of subsidy caps.

Hence India has asked for a permanent solution to the food security issue at the WTO meet in Marrakesh as it assumes "tremendous importance" to the country and several other developing nations. According to Prabhu, solution on this issue would give a strong signal of determination to end hunger and achieve food security, as mandated in the UN Sustainable Development Goal 2. He also alleged for cutting "disproportionately" large subsidies given by developed countries to their farmers. Further emphasising on the importance of special and differential treatment given to developing countries in the WTO, the minister said India "would be willing to engage on proposals that recognised this right for all developing countries without exception. Suresh Prabhu also claimed that in India, about 600 million people are dependent on agriculture and nearly 98 per cent of the farmers here are in low income or resource poor and mostly engaged in subsistence farming. So with such circumstances, it was vital for India to balance trade liberalization with the need to protect the livelihood of its farmers. Prabhu also called for continuation of the reform process in agri sector and to avoid further widening and perpetuation of the imbalance between developed and developing countries. Prabhu asked WTO members to first deal with the issues which were already under negotiation, before moving on to new ones, as developed countries, including the US are pushing for inclusion of certain new issues like investment facilitation and e-commerce. Referring to the issue of fisheries subsidies, the commerce minister asked the members to make a clear distinction between large scale commercial fishing and traditional fishing. In India a large number of small, largely resource poor fish workers depended on traditional fishing activity as a source of livelihood. He pushed for completing all preparatory work before the 11th ministerial conference in Argentina in December because this would help in taking up matured issues for conclusion. This informal WTO ministerial meeting was held in preparation for the 11th ministerial conference.

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There is a peace clause till a permanent solution is found for the food stockpiling issue. Under this clause, no country can drag another WTO member if it crosses the food subsidy cap of 10 per cent. This clause has enabled India to continue procurement and stocking of foodgrain for distribution to the poor under its food security programme without attracting any kind of action from WTO members.

FOOD SAFETY NEWS

Strict action on those using printed paper to pack food

ast year, FSSAI called printed paper a food hazard that could lead to toxicity. Whether it is to serve bhelpuri in a neat cone of crisp paper or fried snacks from food stalls given on textbook sheets, cut squares of newspapers and other printed papers are everywhere used as packaging material. However, a crackdown on this is set to begin as the Food Safety Commissionerate, Karnataka, gears up to enforce a ban on the use of newspapers for packing or serving food. The Commissionerate had issued an order to ‘prohibit the storage, distribution or sale of food article wrapped or packed in newspaper and other printed material’. The order passed on July 18, follows a directive by Food Safety and Standards Authority of India (FSSAI), in 2016 called printed paper as a “food hazard” that could lead to cancer-related health complications and toxicity. Joint Commissioner, Food Safety Commissionerate, Harshavardhan B. said “The concern is the entry of these inks and chemicals into the body over a

long period of time. For the first year, we want to create awareness. There is no point slapping fine when people do not know the harmful effects of using newspapers. Thereafter, we plan to start an awareness intensive drive where issues around newspaper, use of colourants and cheap chemical-laden sauces are told to street vendors.” The Commissionerate is empowered to penalise — if the vendor is found to be repeatedly violating notices given — fines that range from Rs.200 (for street vendors) to more than Rs.1,000 for hotels. “The key is to offer vendors an alternative. Banana leaves are a viable healthier, environmentallyfriendly alternative to newspapers. It is not expensive.”The change in serving style will happen over time. Street vendors will cooperate as they do not want to get a bad name in selling unsafe food. A survey of street vendors will be done wherein they will be educated about hygienic and safe standards for food.

Vol. 10, Issue 06 -November- 2017

SNACKS & NAMKEEN NEWS

DuPont Debuts with 90 Per cent Protein Nuggets at SupplySide West Three new 90 per cent protein nuggets allow food manufacturers to drive growth and innovation in snacks, bars and cereals

uPont Nutrition & Health announces an expansion of its 90 per cent protein nugget product range. They can be sampled in unique food demos at SupplySide West in Las Vegas (Booth #KK133). The new SUPRO® 90 per cent protein nuggets are unique not only for their exceptionally high level of protein, but also because they are label friendly. Nutritionally robust with a neutral flavor and crispy, crunchy texture, these plant-based nuggets are ideal for use in snacks, cereals and nutrition bars.

nuggets have now been added to the portfolio, each featuring a unique shape, size and texture:

Food manufacturers can now differentiate their products with SUPRO® 90 per cent protein nuggets. With their high protein level, these nuggets can help formulators achieve desired protein levels while using liberal amounts of nuts, seeds and fruit to add visual appeal. Available in a range of textures, shapes and sizes, the 90 per cent protein nuggets offer endless possibilities to create innovative and great-tasting products.

• SUPRO® NUGGETS 585 – This larger roundshaped nugget offers a unique appearance and crunchy texture, making it ideal for novel snack formats, nutrition bars and cereals.

“Consumers want products with simple ingredient statements and high protein,” said Jean Heggie, strategic marketing lead, Protein Solutions Business Unit, DuPont Nutrition & Health. “These new additions to our nugget portfolio deliver on those promises while providing excellent taste, crunchy texture and strong visual appeal in nutrition bars, cereals and a range of healthy snacks.” DuPont Nutrition & Health offers the widest selection of high-protein nuggets in the industry, delivering nuggets with just the right crunch, nutritional value and taste experience. DuPont was the first supplier to offer a 90 per cent protein nugget with the initial introduction of SUPRO® Nuggets 570, a light, crispy textured nugget with a barrel shape. Three new 90 per cent protein

• SUPRO® NUGGETS 580 – The firmer texture of this oval-shaped nugget delivers a crunchier texture and better piece integrity during processing, resulting in more appealing bars and snacks. • SUPRO® NUGGETS 583 – The unstructured shape of this nugget creates visual appeal in clustered cereals, yogurt topping, muesli and bars, while adding crispy, crunchy texture.

SUPRO® and the other protein brands are part of the DuPont™ Danisco® ingredient range. DuPont also offers SUPRO® Soy Protein products ranging from 60-90 per cent protein, Fiber Nuggets delivering a minimum of 55 percent dietary fiber from soy, and TRUPRO™ Pea Protein Nuggets. Soy protein and fiber nuggets provide highquality, plant-based protein and/or fiber nutrition, and a crispy, crunchy texture. They are excellent choices for nutrition bars (extruded, sheeted and baked), clustered cereals and toppings, and a great way to deliver nutrition boost to a variety of snack and confection formats. TRUPRO™ 1614 provides plant-based protein derived from Canadian yellow peas. Pea protein is not required to be labeled as an allergen and is non-GM. For brands seeking to capitalize on the popularity of plant protein, while desiring a crunchy texture, TRUPRO™ Nuggets are a perfect solution.

SSP Global to launch coffee, bakery chains in India

ritish Food and Travel Service Company, SSP Global plans to enter India with the launch of its three brands—bakery chains Millie’s Cookies and Upper Crust, and coffee shop chain Ritazza by the first quarter of 2018. SSP Global operates more than 400 food and beverage brands (200 owned) across the world. With presence in over 30 countries and expertise in travel sector, the company earns 90 per cent of its revenue from food outlets at airports and railway stations. Established since 1961, SSP Global operates food and beverage brands like Starbucks in European markets, Burger King (in 13 markets) and a few outlets of YO! Sushi. Upper Crust is one of the oldest brands owned by them. Commercial director at SSP Global, Sukh Tiwana said “In India, we want to focus on shopping malls and high-end streets as well as travel retail, starting with the three main cities Delhi, Mumbai and Bengaluru. There is opportunity because there is no competition for two (Millie’s Cookies and Upper Crust Bakery) of the three brands that we are launching here.” The company shall enter India in partnership with Franchise India Holdings-owned subsidiary World Iconic Brand Hospitality. Franchise India

is a franchise solutions company and helps global brands find partners in India. In the next five years, the company plans to invest Rs250 crore in India and set up a total of 225 outlets (75 of each brand). “Millie’s cookies offer a long cookie menu with cupcakes, giant cookies and cookie slices. Upper Crust is a French baguettes brand. Ritazza, apart from coffee and tea, offers pastries and quick bites,” Tiwana added. Chairman at Franchise India, Gaurav Marya said “This is a huge partnership with focus on travel as well as off-travel retail. We have already started looking for sites to set up stores. We are targeting all airports, railway stations (in top cities) and prime locations in Delhi, Mumbai and Bengaluru to begin with. First store will probably go live by first quarter of 2018.” There is huge opportunity in travel retail and on-the-go food consumption. On-the-go food consumption is huge outside India. With improving infrastructure and railways being prioritized by the government, the scope for such brands is huge here. The challenge though is in making the store economics and pricing work. Food services market in India is projected to touch Rs4.98 trillion by 2021 from Rs3.09 trillion in 2016 as per a report.

Unibic Foods raise production capacity to 100 tonnes/day

remium cookie maker Unibic Foods India has introduced a new production line to its manufacturing facility in Bengaluru that will increase their production capacity up by 20 per cent to 100 tonnes a day. Rs.12 crore has been invested in the new line which is imported from Laser in Italy, and is the company’s fifth production line. Unibic has 21 variants of cookies under five categories, including Staples, Indulgence, Semihealthy, Digestive and Sugar-free, and are available in 200,000 outlets as well as on online stores BigBasket.com, Amazon.in. The company recently launched a new range of cookies in three variants that provide consumers with a ‘healthier option’. Ragi cookies that are rich in calcium, potassium and are a good source of iron; Wow cookies that are gluten-free made of rice flour and corn meal; and 40 per cent Oats that are high in dietary fibre, vitamins and minerals. Managing Director of Unibic Foods, Nikhil Sen

said “Until last year the Rs.7, 500-crore cookie market in India was growing at a steady clip of 1215 per cent year-on-year. Last year, growth dipped to 7 per cent due to demonetisation. However, we have been growing at a CAGR of 50 per cent from 2012-2017, making us the fastest growing company in the premium cookie segment. With the addition of our fifth production line, we are one of the largest cookie manufacturers with production lines integrated in one single location.” He further added that “In 2005, cookies constituted 20 per cent of the total biscuit market, today it has grown to 30 per cent of the Rs.25,000-crore biscuit market. There is tremendous potential for cookie consumption in India as the per capita consumption in the country is just 1.5-2 kg compared to 6 kg in Europe, 8 kg in the UK and 12 kg in Ireland, which tops in consumption. Even South-East Asian countries are ahead of India at 4 kg per capita consumption.”

Panetteria Foods to invest Rs.50 cr in India for expansion plans

eady-to-cook bakery products company of Balwa Group, Panetteria Foods will invest about Rs.50 crore to expand its manufacturing capacity as it eyes export markets of the U.S. and Canada. Director, Panetteria Foods Pvt. Ltd. Umar Balwa said, “Our initial product roll out has been successful. Now, our products are available at modern retail as well as general retail stores in Mumbai. We plan to tap more markets in India by first quarter of 2018 and start exports by January. Currently, we have a manufacturing capacity of five tonnes per day in Mumbai and we want to double or triple the capacity as we go national and start exports.” After Mumbai, it will expand to Delhi, Pune, Bengaluru and Gujarat where there was demand for such products. “We have received positive feedback from these matured markets. The Indian diaspora is our main customers as they look for ethnic Indian food. We will start exports from January and 30 per cent of our production will be exported,” he added.

At present, the company produces and markets deep frozen bakery products with a shelf life of nine months such as puffs that can be consumed by heating in a woven instead of frying in oil. As many as 24 additional products have been readied for introduction shortly. Balwa said, “After two and half years of intense research and help from European chefs, we have developed a wide range of 170 products in form of frozen pastries, high quality breads and top class bakery products. We will roll out these in phases,” The company’s products are manufactured as per modern baking concepts and each product has a shelf life of nine months. These need to be stored in a deep freezer before consumption. “We have developed this unique range of frozen bakery products. We have created Panetteria to fill the vacuum of bakery products in the frozen food segment and we have ‘Indianised’ international recipes to make them more appealing to Indian consumers.”

Regulate FSSAI norms for cream biscuits: Consumer body

consumer rights group has approached the Food Safety and Standards Authority of India (FSSAI), to regulate the amount limit of fat and sugar in cream biscuits. The Consumer Education and Research Centre (CERC) said it tested 10 brands of cream biscuits at their Ahmedabad in-house laboratory, the results indicated that majority of it had ‘unacceptably high sugar and fat content’. CERC's chief general manager, Pritee Shah recently written a letter to FSSAI chief executive Pawan Kumar Agarwal.“FSSAI should set mandatory upper limits for fat and sugar in cream biscuits. Cream biscuits do come in the category of HFSS (high fat, sugar and salt) foods. But, how unhealthy the brands available in the market are, was a revelation” the letter said. The centre said it tested cream biscuit brands of ITC, Britannia, Parle, Mondelez, Patanjali and Windsor. CERC said fat content in six of the 10 brands was more than 20g-100g, sugar content was over 25g-100g in all the tested products. As per National Institute of Nutrition, the recommended desirable visible fat intake per day is 20g for both men and women, while the recommended daily allowance for sugar as per the latest norms of the World Health Organization is 25g (6 teaspoons).

Shah said, “This effectively means 100 gms of cream biscuits would alone stuff us with a day's quote of fat and sugar.” Category Head at Parle Products, Mayank Shah said, cream biscuits are indulgence products and should not be over-consumed. But regulating the fat and sugar content by FSSAI could be difficult since different manufactures attempt to offer different products. An ITC spokesperson said all its food products are tested at the company's NABL-accredited Life Sciences & Technology Centre as well as at external laboratories which are FSSAI approved as well as NABL-accredited. “In all these tests, our food products comply with regulatory standards and requirements.”

Vol. 10, Issue 06 -November- 2017

NEWS

In JV with Japanese firm, LT Foods to offer new health snack

anufacturer of Daawat and Royal brands of basmati rice, LT Foods Ltd announced the launch of Kari Kari, a premium rice-based health snack, in joint venture with Japanese rice cracker maker Kameda Seika. This will be available in four flavours across Delhi and the National Capital region, Mumbai and Bengaluru. It will cost Rs50 for a 70g packet and Rs99 for a 150g packet. Managing Director and CEO of LT Foods, Ashwani Arora said, “Ricebased backed snack is a new category that we are trying to create. This is a new brand that we have jointly created with our Japanese partner for the Indian market. The products are developed as per

consumer preferences in terms of flavours and tastes. We have been looking at this market for the past three years.” LT Foods will hold 51 per cent stake in the joint venture Daawat Kameda India (Pvt.) Ltd while Kameda Seika will hold the rest. The company will invest around $5 million in the first phase. The entry into premium snacks market is part of company’s plan to cross $1billion mark by 2022, through diversification into ready-to-make, readyto-eat and organic staples across 65 countries where the company has market presence. Arora said, “The branded rice business accounts for

about Rs2,700 crore. By 2022, our target is to get about Rs4,500 crore from the core rice business, and the remaining would come from new business categories, like organic staples, two-minute rice food (for US market), rice-based snacks and other value added products. Kari Kari alone is estimated

to have sales of Rs100 crore by 2022.” LT Foods’ Japanese partner Kameda Seika is known for its rice crackers, and has reported net sales at 98.2 billion Japanese Yen ($871 million) in the year to 31 March 2017. Kameda Seika has presence in Japan, Thaila

Industrial Chocolates

Half of India’s milk and fruit, vegetable production gets wasted: Study

hough India is the world’s largest producer of milk and second largest producer of fruits and vegetables, about 40 to 50 per cent of the total output worth $440 billion goes waste, a study said.

in India valued at $167.24 billion in 2016, was anticipated to reach $234.49 billion by 2020. The cold chain market had grown steadily in the last few years and this trend was projected to continue until 2020.

ASSOCHAM Secretary General, DS Rawat said “India has about 6,300 cold storage facilities with a capacity of 30.11 million tons, which are only able to store about 11 per cent of the country's total perishable produce.”

Rawat said “Shortage of adequate infrastructure, lack of trained personnel, outdated technology and inconsistent power supply are other major obstacles in the growth of cold chain infrastructure in India.

The situation is severe in southern part of India due to unavailability of cold storage units, moreover as the climate is far more hot and humid. Highlighting that about 60 per cent of this capacity was spread across Uttar Pradesh, West Bengal, Gujarat and Punjab, the ASSOCHAM-MRSS India joint study stated.

Setting up of cold-chain involves higher infrastructure cost. Given the expected growth in grocery retail to $847.9 billion by 2020 from $500 billion in 2012, there are some changes expected by the industry as a whole to ensure three significant areas of handling food collection, storage and transportation to be more cost effective for retailer.”

The study projected that the cold chain market

DUKES CONSUMER CARE LTD., : Plot No. 45, IDA, Kattedan, Hyderabad – 500 077, Rangareddi, Telangana. DUKES PRODUCTS INDIA LTD., : Plot No. 8, Sector 1, I.I.E, Rudrapur 263 153, Uttarakhand. DUKES PRODUCTS INDIA LTD., : North East Mega Food Park Ltd., Tihu, Nalbari 781 371, Assam. Customer Care Cell: 04024360900, email: dukescare@dukesindia.com, website: www.dukesindia.com Abhishek Tiwari: Cell : +91 73309 53123, email : abhishek.tiwari@sweetworld.co.in An FSSC 22000 , ISO 22000 Certified Company

FREEZER

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Vol. 10, Issue 06 -November- 2017

FI OVERVIEW

India�s Only Monthly Newspaper for Food, Beverage & Allied Sectors

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Vol. 10, Issue 06, November 2017,

Indian food ingredients industry

20/-

hristopher Columbus was attracted to Indian spices and reached America in search of those. So come, invest in India, the place with unlimited opportunities to deliver food from farm to the fork”- PM Narendra Modi, World Food India. World Food India 2017 was inaugurated by Prime Minister Narendra Modi who invited investors to tap the ‘unlimited opportunities’ in Indian food sectors. And well soon after, top executives of global food and retail majors from PepsiCo to CocaCola and Amazon to Metro, along with domestic biggies such as ITC and Patanjali, lined up to ink investment MoUs, totaling Rs 68,000 crore over multiple years. The MoUs, 13 of them, formalized the investments promised earlier by these companies. Others such as Nestle offered to help the government in food safety, while making a reference to the Maggi ban debacle in India two years ago. In investments, PepsiCo led the pack with a commitment worth Rs 13,340 crore, followed by rival Coca-Cola (Rs 11,000 crore). The Rs 10,000-crore investment that ITC committed will be allocated towards setting up 20 integrated consumer goods manufacturing & logistics facilities in 12 states across India. Patanjali too has promised to invest Rs 10,000 crore investments in its upcoming food parks. UAE-based Sharaf Group signed a MoU for its committed Rs 5,000-crore investment to augment farm produce, collection, processing and export. Multinational retail firms Amazon and Metro were next on the list with commitments worth Rs 3,450 crore and Rs 1,690 crore in retail and wholesale trade respectively. Companies like Janani Foods, Cargill, Britannia, Hains Celestial, CP Wholesale and RP Sanjeev Goenka Group too expressed interest to invest more than Rs 1,000 crore each. Food Processing Minister Harsimrat Kaur Badal, the mastermind behind the event proudly declared that these investments would help food processing industry realise the goal of doubling farmers’ income as well as generating massive employment in the food processing sector. Another highlight of World Food India was the preparation of over 800 kg of Khichdi, a traditional Indian dish relished by both rich and poor, in a bid to create world record and popularize it as brand India food globally. But after reports emerged that Khichdi has been selected as the national dish of India, the union Minister of Food Processing rebuked it, as it was only a Guinness record entry, in 'World Food India', an event meant to showcase India's culinary diversity. The Khichdi was prepared by renowned chef Sanjeev Kapoor. However, in this entire ruckus, what went unnoticed is that one of the main ingredients of Khichdi - dal - is often out of reach of the poor. It’s ironic that when India has the largest number of malnourished children in the world, lagging behind even North Korea, (which is crippled by the policy of autarky), public discourse in India is about whether Khichdi is or is not the national dish. And if we talk about love for any dish as national dish I would like to defer in my choice. Being in food industry from the last 18 years almost my whole working life, I must share my thoughts on favourite Indian food. Khichdi is our staple food but somehow it has not reached to the level where people could relate with it and declare with pride that they love for Khichdi. Then what is real national food? After travelling almost entire India and different continents of the world, I can say with conviction that I have had delightful different types of Biryani from all over India and world. From Kashmir to Punjab, Delhi to Moradabad, Lucknow to Kanpur, Indore to Bhopal, Ahmedabad to Valsad, Mumbai to Pune, Goa to Kochi, Bangalore to Chennai, Cuttack to Kolkata, etc. Mughali, veg to non-veg, Paneer to chicken, zam zam biryani to Tikka, white biryani to masala and last but not least The Hyderabadi Biryani. I had almost all kind of biryanis recommended by my local friends located in different parts of the country. Even when you go abroad, biryani is the most talked about cuisine. So should the national dish be the most popular dish i.e. Biryani. But then this is my view and naturally every Indian has different favourite food. And it should be taken on through opinion polls and see who votes what. Instead of discussing national food, what we need to discuss is economy, agriculture, environment, corruption, empowerment, rural development, foreign policy, health and myriad of other issues that are pertinent to the progress and development of India. We need to right up things for a better food processing industry, like bringing FSSAI and APEDA under Food processing Ministry, instead of health ministry and commerce ministry respectively. These organisations are placed under the wrong ministries even though their work is directly related to the agri processing industry. We must rectify the faults to enhance the industry and question the government, and if not, next we could have a new controversy over the national drink. The three-day event actually did a lot of positive things (disregard national food) by the way, it targeted what was needed as it brought the food processing under international radar and will help to turn the country into a hub of processed food. According to estimates from ministry of food processing industries, demand for food will increase by 50 per cent and the world population will swell by a fifth by 2040.

ood Ingredients market in India has witnessed rapid growth in recent years amidst the increase in consumption of processed foods and rising preference for readyto-eat meals. Indian food industry has become one of the fastest growing sectors in the country. It has managed to gain significant growth over the years and expects to maintain a positive development in future. Food Ingredients market in India has been growing at a moderate rate in the last five years because of increasing localisation of food products, development of mega food parks, surging prevalence of the processed food, wide cultural and regional diversities, growing urban middle class population, surging demand for Ready-To-Eat and Ready-To-Cook products have boosted the growth in Indian food ingredients market. Today’s on-trend flavors, spices, and other ingredients descend from authentic Indian food traditions. Consumers are well aware of the consequences that certain food choices have on their health and hence select their foods accordingly. Urban Indian consumers are looking towards a holistic combination of good food habits and healthy lifestyle habits as a way to balance their hectic schedules. Food products that are more natural, free of additives, fresh and have authentic ingredients in them are bringing back that balance in their lives. Beverages & Food Processing Times got in touch with some of the leading brands catering to the ingredients segment that provided valuable information about this industry. Jatin Sharma who is Area Market Manager of India, Middle East, Africa Global Business UnitFOOD, Roquette briefed about the trends in the market. Demand for naturally healthy food and beverages have been driving the market growth in the past decade and the same has been observed catching up in Indian market. Recent years have seen consumers increasingly opt for naturally healthy packaged foods and beverages. They have been perceived as an offering important natural nourishment without the higher prices associated with fortified/functional, organic or better-for-you products, or even the artificial ingredients. “The effects of growing health consciousness were not only restricted to Health & Wellness food and beverages, but were also evident in growing number of gym memberships and increased interest of weight control regimes and diets. With the prevailing concern over

high obesity and diabetes rates, sales of Health & Wellness have been thriving. To hit into this trend, the manufacturers enlarged their portfolios by tallying a wide range of innovative products, which has also transitioned from niche to larger segments of the food market.” As per MD of Gujarat Enterprise, Anil Koradia said “if you observe the upcoming trend in India that is a country of young talent (both white and blue collar workers). India is a country where the youth population is high in comparison to other age categories in the world. India spends high amount of their income on food and groceries as compared to consumers in the country. It is not at all surprising that Indian food industry will grow significantly in coming years. Several are opting for ready-to-eat foods because of hectic work schedules and unlike previous generation do not prefer to cook meal conventionally. Other segments such as restaurant, organic natural and healthy food, chocolates, dairy, snacks and many other industries will definitely grow further. Due to significant growth of these industries definitely it will bring lot of opportunities in food ingredients industry.” MD - India, Area Director – South Asia, Puratos Food Ingredients India Pvt. Ltd, Dhiren Kanwar stated that with rising urbanization and influences of western culture, the consumption of baked and confectionary products in India has evolved. “Consumers in India are open to experimenting with new tastes in patisseries, chocolates and breads. Consumers want ‘fresher’ and more ‘natural’ food. Hence products that use natural ingredients ‘made by earth’ and free from additions are in demand. Consumers want more ‘healthiness’ and ‘taste’. As a result, we see an increase in demand for wholegrain, fruit filling, eggs and cocoa; all of which are associated with healthiness and taste amongst consumers in India today. Diversity and innovation in desserts is also growing in popularity which has resulted in fusion and hybrid options like cruffins, Donut Popcorns etc.” FSSAI new initiative – FOODCAST, an online portal FoodCast is the latest initiative by food regulator to promote ingredients and spices in India so that this sector gains

Vol. 10, Issue 06 -November- 2017

FI OVERVIEW

is at incredible growth phase, prime forte is research capability prominence. Sharma commented that local Indian food is one of the most diverse in world, which is highly required to be promoted strongly! “It is an amazing initiative taken by FSSAI this year to adopt a structured and holistic approach to pastor, share and propagate knowledge on Indian Food Culture and also to involve people to make more knowledgeable food choices. It will help to craft an efficient framework for preservation and promotion of India's culinary heritage and food culture.” The Indian food cuisine repository developed by FSSAI accompanied with FOODCAST will broadcast the recipes and also help people understand on what portion, what type and when to be eaten in order to maintain a good healthy lifestyle. Popular Chef Sanjeev Kapoor laid emphasis to focus on food to promote tourism in India. As per research, food is the second most important reason to choose a destination for any traveller. Kapoor believes that India is already blessed with a rich heritage with a wide range of cuisine. “India should be known for its quality of ingredients. Countries like Spain and Australia promote their tourism through their food items. I believe a chef’s role here plays major importance, our Government need to use the chefs into right perspective. We need more culinary trails happening and there is a need to create various pockets in India.” Indian ingredients are as an asset which needs to be greatly promoted in the world. Product offerings for the market Cuisine transformation from simple and familiar offerings to a menu which offers diversity in taste, style and origins has made a difference. Consumers want to experiment with food novelties; international cuisines and a fast-paced lifestyle have contributed to changing cuisine preferences. Well known in industry circles, Roquette carries an ambition of “To be the natural source of innovative plan-based ingredients” and a vision of “Improving well-being by offering the best of Nature”. Roquette serves customers globally in nutrition, food, pharma and other industries. “We bring high-value nutritional and functional ingredients, backed by the co-creation services our customers require in baking, beverages, confectionery, dairy, savory, & specialized nutrition segments of the food market. Customers increasingly want satisfying food choices that they can feel good about, also fitting the trend of a healthy lifestyle” Sharma said. At Roquette, food producers only find high-quality ingredients and discover a range of plant-based solutions: plant proteins (pea-or wheat-based), soluble fibers, polyols and much more. It offers nutritional, texturizing and costeffective solutions to help formulate high-quality food for every find of application. Gujarat Enterprise works as a partner with their customers to help them develop new product range with the help team of technical experts. Koradia proclaimed that “We have state-ofthe-Art Application center where our technical

team working for developing solutions for our customers. We help our customers to optimize their product through the range of Our Kremaze functional system.” Puratos develops innovative ingredients and solutions for bakers, patisseries and chocolatiers around the world. Three pillars support the core of the company. While closely related, each of the pillars requires specific knowhow and expertise, combined with continuous investments in innovation. Below are the products that are provided under each of these pillars: a) Bakery range - Bakery Improvers, Bread Flavour and Sourdoughs and Active bakery components for an authentic taste: O-tentic, Bakery Mixes Bread Improvers. b) Patisserie range - Cake and sponge mixes, French specialty mixes, Mousse and bavarois mixes, Fruit and cream fillings, Flavouring preparations, Glazes, Icings, Fudges & Ganaches, Cake and Sponge mixes. c) Chocolate range - Real Belgian chocolate, Real chocolate, Compound chocolate & fillings, Chocolate, Cocoa and nut-based fillings Kanwar added that “Apart from products, we also provide support in terms of marketing intelligence. We continuously screen to analyse new trends and identify new business opportunities for our customers. As per latest findings in consumer trends, the market is dominated by expectations like taste, health, convenience, pleasure and nutrition. Providing effective answers to these expectations is the basis of our R&D and marketing efforts. In addition, we have developed two powerful tools to gain direct feedback and input from end-consumers: our Sensory Analysis service and our Sensobus.” Understanding customers’ responses towards ingredients Ingredients like truffles, asparagus, Australian lamb, Norwegian salmon, black bean sauce have entered the Indian food & beverage industry. Moreover, a niche segment may be created around specific international cuisines; customization may be needed to ensure that they suit the Indian palate. The trend is increasing for customers to choose cuisines that reflect their lifestyle. South Indian, Punjabi and Mughlai cuisines mainly dominate the Indian offerings but the demand for traditional dishes has also increased. Sharma pointed that interaction with customers on regular basis is one of the first steps to know customer’s view on ingredients. “It is always good to take a step into your customer's shoes', gain insights from conversations by listening, asking & delivering. Next is to categorize the feedbacks. Tools like customer feedback surveys, emails & customer contact points, usability tests, social listening and on-site activity can prove quite helpful. You can also get acquainted with some customer metrics such as customer satisfaction score, customer effort score, customer retention rate, lifetime value, redemption rate, etc for deeper insights.

Koradia believes that working closely with repute customers as partner gives the better understanding of their product requirement. “At regular intervals, we pick samples of the finished product from market and evaluate at our laboratory. We always try and find if there are any issues with the products such as texture, shelf life, taste, etc and then we suggest them to improve their existing product through Our Kremaze functional system.” Kanwar said that, “at Puratos, we understand the importance of continuous innovation in order to create products that delight our customers. For the same we have developed Sensobox. This is a fully equipped mobile sensory analysis laboratory which goes a step further. It collects consumer preference data at the product locations - shopping mall and helps in building consumer insights, exploring consumer preferences and testing specific concept and product ideas have travelled around different countries in Asia. The Sensobox had been in different countries in the Asia Pacific region serving these special needs. Customers are delighted to witness or participate in these events, making Puratos an even better reliable partner in innovation.” The emerging food ingredients market in India India is at the beginning of an incredible growth phase and it is expect to witness high growth in the next decade. There is immense opportunity for countless ingredient manufacturers. Sharma is of the view that the prime forte of India in food ingredients market is its research capability. There is an improved focus on research and development which allows food ingredients sector to grasp and advance innovatively. He said, “The global specialty food ingredients market has matured considerably in the last few years and must continue to nurture at a swift pace in the near future. The application of specialty food ingredients are in bakery, confectionery, dairy, convenience foods, beverages, meat & seafood products and functional food products. On the regulations' front, labelling of health claims has impacted and shall endure to develop on the market. There is a vast demand for sugar-free and lower salt variations in food products. This will generate a new direction for innovation. There are extremely promising signs of progress.” There is substantial possibility to increase manufacturing in the areas of product distinctions for starch and texturizing ingredients going by the huge wheat and corn cultivation capacity in the country. India has an exciting food manufacturing base but the market prospect needs to be tapped like the Western world. MD of Gujarat Enterprise believes that with growing disposable income, India is going to be one of the largest food ingredients market. Ingredients market will be more inclined towards natural and healthy. Koradia explained that companies have started looking for clean label ingredients and for making natural products we need upgradation in technology also. So UHT and aseptic packed products market will grow tremendously in next decade. He said “Food safety regulations is lacking in information and clarity. Food Business Operators (FBOs) especially the tiny, small and medium-scale industries find it difficult to identify relevant procedural and compliance changes and they lack the capacity to track regulatory changes. FSSAI must simplify regulations and standards for FBOs at all levels. Standards must be explicit. Also, FSSAI should place greater emphasis on training food handlers. Even small steps such as washing hands frequently and wearing gloves could do much to

improve the hygiene situation.” Government needs to encourage the investment in research and innovation in food ingredients. There has been lot of research happening across the world, but it’s sad to state that there are very few companies in India which are into research. India is fast becoming an essential player in the global food ingredients market. As per data research firm, it has named India, a hotspot for food manufacturers, food producers and food ingredient professionals. Food ingredients market in India has seen rapid expansion amidst increase in consumption of processed foods and rising preference for ready-to-eat meals. The key products in this segment are emulsifiers, sweeteners, flavours and food enhancers and preservatives. Kanwar specified that FSSAI has made a lot of progress in updating its regulatory framework as well as aligning itself to the internationally adopted Codex system. “This allows international companies like ours to operate across geographies seamlessly, knowing well that we are fully complaint. The import clearance formalities can be faster as it still takes 20 days to clear an import consignment versus 2-3 days in other countries in Asia. We have also been proactively working with FSSAI through FIMSIA – The Federation of Food Ingredient Manufacturers and Importers of India to actively align on the proposed regulations and make it industry and consumer friendly.” Innovations will be led by future trends in food based on of Health, Taste and Freshness. For this, Puratos invests 2.2 per cent of its global turnover in R&D. We welcome the support of the government in creating the right environment for innovations as well as allowing companies to bring these innovations to the consumers by approving these quickly through the regulatory framework. Challenges faced by this segment With rise in use of fresh, organic food and ingredients, with India among the top ten countries in terms of demand for such food. But the major drawback is awareness as customers do not the difference between organic and non-organic food. Next to China, India is the world’s second largest producer of food products and has the possibility of being the biggest with food and agricultural sector. Sharma said that although Indian food industry is quickly evolving, still there are a lot of significant challenges that need to be addressed. “The level of food processing in India is inferior in contrast to the other countries. The food processing industry has a high concentration of unorganized segments, demonstrating almost 74 per cent across all product categories. Small and isolated marketable surplus due to fragmented assets, low farm efficiency, high seasonality, perishability and intermediation result in shortage of distribution on supply and quality, and in return, inhibit processing and export trades. More than 25 per cent of the harvest from farm gate is lost due to poor cold chain infrastructure and inadequate logistics. The government along with the food authorities must address swiftly to these challenges in the coming years.” For Koradia, the challenges in ingredients sector are poor supply linkages, food safety and regulation Act, lack of skilled manpower, infrastructure & technology. Lastly Kanwar added that there continues to be multiple challenges such as enforceability of the laws across the industry equally, removal of protectionist measures, continuous upgrading of the regulatory database, as well as speedier redress of permissions. These issues must be addressed so that these don’t hinder the growth rate of the industry. On a concluding note, the combination of traditional Indian food with modern technology, processing and packaging can help the world rediscover the health benefits and invigorative taste of Indian food ingredients.

Vol. 10, Issue 06 -November- 2017

NEWS

DSM, UNICEF, and Sight and Life partner to deliver better nutrition in Nigeria

oyal DSM, a global science company active in health and nutrition, UN children’s agency UNICEF, and Swissbased humanitarian nutrition think tank Sight and Life announced a new partnership to deliver better nutrition to at-risk children and mothers in Nigeria. The partners will also advocate on a global scale for micronutrient supplementation. Guided by the Sustainable Development Goal’s target of ending hunger and improving nutrition everywhere, the partnership will focus on reaching mothers and children with nutrition interventions during the crucial first 1,000 days of children’s lives, from conception to age 2. Good nutrition during this period plays a vital role in supporting children’s physical and cognitive development with lifelong benefits. Less than 20 per cent of children in Nigeria are fed diets that meet

the minimum adequacy for health growth and development and nearly 40 per cent of children below 5 have stunted growth, a condition caused by malnutrition. “Good nutrition is a human right. DSM is proud to partner once again with UNICEF and Sight and Life to improve nutrition in Nigeria and across Africa, especially for vulnerable populations like women and children. It is an important step toward achieving a world without hunger and a world in which people everywhere can reach their full potential,” said Feike Sijbesma, CEO and Chairman of the DSM Managing Board. DSM offers essential vitamins, nutrients, and fortification solutions as well as expertise that complement the research, programs, and global reach of UNICEF and Sight and Life. “Nutrition is one of the most effective and cost-effective

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investments we can make in children’s lives and futures, and in the long-term strength of their societies,” said UNICEF Executive Director Anthony Lake. “Every child has a right to grow up healthy and strong, and this new partnership with Royal DSM and Sight and Life will help more children in Nigeria to realize that right.” Together, the partners will develop scalable models and drive innovation to improve the quality of food and nutrition in Nigeria, with the goal of spurring similar action in other countries where malnutrition is a critical concern. The partners will

also advocate on a global scale for best practices in micronutrient supplementation. The new partnership builds on joint activity by DSM and UNICEF from 2013-2015 that supported micronutrient powder (MNP) programs in Madagascar and Nigeria. Together the organizations already improved nutrition for about 400,000 children in Nigeria through the MNP pilot program. “With our expertise in implementation research and social and behaviour change communication, we will effectively contribute to nutrition programs at scale in Nigeria,” says Klaus Kraemer, Managing Director of Sight and Life. From left to right: Anthony Lake, UNICEF Executive Director; Feike Sijbesma, DSM CEO and Chairman of the Managing Board; and Fokko Wientjes, Sight and Life Board of Directors and DSM VP Nutrition in Emerging markets & Public Private Partnerships, gather in New York to sign agreement to partner for better nutrition.

DKSH showcases innovative food and beverage solutions at Fi India 2017 DKSH to showcase an exciting portfolio of innovative food and beverage solutions, together with its renowned key clients, at Fi India (Food Ingredients India) 2017 in Mumbai.

KSH’s Business Unit Performance Materials, a leading ingredients and specialty chemicals distributor and provider of Market Expansion Services, will exhibit at Fi India 2017 in Mumbai, India, from November 9-11. The event in its 12th year will showcase the leading companies in the beverage and dairy, confectionery and bakery, processed food, food supplements and food nutrition sectors. DKSH will exhibit at stand G9 in hall 6 at the Bombay Exhibition Centre, where senior executives from DKSH and its valued business partners will be present throughout the show to promote their extensive food and beverage ingredients portfolios, which include: • Functional milk and whey proteins for bakery and dairy applications (from Arla) • Soluble dietary fiber – inulin and oligofructose for sugar reduction, texture improvement, fat reduction, satiety and more applications (from Sensus) • Modified starches and stabilizing solutions for various applications (from Tate & Lyle) • Pure cheese powders to improve food taste (from

Lactosan) • Natural preservatives – “Nisin” and “Natamycin” to keep food safe (from DSM) - Enzymes for bakery, dairy and food processing - Cultures for fermented dairy products - Antibiotic test kits for milk and milk products • Popping candies for ice creams, chocolates and yoghurts (from Helks) • Exotic and pure fruit and vegetable powders, as well as butter powder for various food applications (from Wen Lan) • Dehydrated green chives (from Huisong) • Alginate to improve texture for various food applications (from Kimica) • Exotic fruits and vegetable juice concentrates (from other sources) “We are excited to once again exhibit at Fi India, together with our valued business partners. We look forward to another successful show, where we will showcase the very best from our portfolio of innovative food and beverage ingredients,” commented Atul Nagarkar, Managing Director, DKSH India.

Important for Lijjat Papad to diversify

nion minister Giriraj Singh has urged Lijjat, a women’s cooperative involved in manufacturing of various fast-moving consumer goods, to diversify its product portfolio by adding new products like instant noodles and adopt automation. Lijjat is a well-known brand mainly associated with ‘papad’. This the largest women employment generating firm should also aim to enter into new product lines like instant noodles than being just a papad manufacturer. Singh said the firm should also embrace automation to increase its production and add new product categories. Also Lijjat should also continue to focus on increasing its exports. Lijjat is not only famous in India but also a well-accepted brand overseas. Today, it exports account for nearly 35 per cent and it has clocked revenues of Rs 60 crore from exports. By adding new products through automation, it will be able to provide more employment to women staying in the backward areas. The organisation has touched revenues to the tune of Rs 1,600 crore and exports in countries like the US, the UK, Singapore, Hong Kong, Holland, South Africa and the Middle East.

Vol. 10, Issue 06 -November- 2017

NEWS

Indian poultry farms lack of Lycored’s super-stable colors technical knowhow a source of extend surimi seafood shelf life food safety risk in eggs

ndia has become a leading poultry producer but the potential to reach the global markets is not very bright as the quality of the products does not meet international standards. Indian eggs are often rejected for export because of the presence of chemical residues on egg shells. Recently, a number of eggs in the domestic market, in retail shops were collected and tested and were found to contain large amounts of salmonella both on the shell and inside the egg. However, fresh eggs collected from farms indicated less salmonella contamination. Since most consumers buy eggs from retail outlets the chances of contracting salmonella infection increases. Lack of food safety procedures, improper storage facilities and poor transportation are some of the other causes of deterioration in eggs. Also consumers have less awareness of food safety risks of eggs as compared to other foods. Most people will follow the hygienic practices when handling chicken meat and fish but will overlook the recommended practices for eggs. It is not a wrong observation that people do not wash their hands after handling eggs or even after breaking raw eggs when cooking. This is probably because of the perception that eggs are generally safe. They are indeed safe if they have been cooked properly, which means that they must be cooked till their yolks and whites have become firm. Dishes that contain eggs as ingredients must reach an internal temperature of 160o Fahrenheit which is the temperature required for salmonella to be destroyed through cooking. According to a research study, Indian poultry farms lack the technical knowhow of European nations and also follow poor rearing practices.

There are chances that they could be using contaminated feeds or using feed ingredients without any knowledge of their nutritive value which can effect egg production. Also unhygienic rearing practices and lack of quality control measures can easily lead to egg contamination. It is not just the poultry farmers but traders, exporters and even consumers are unaware of the health risks of egg contamination. Now The FSSAI has proposed standards for fresh eggs in the Food Safety and Standards (Food Products Standards and Food Additives) Amendment Regulations, 2017. These standards will come into force once they are approved. The FSSAI has laid down parameters which state that the eggshells must be free of blood rings, must not be soiled or have faecal matter and they must not be cracked or leaking. FSSAI has laid down the amount of water, protein, fats and carbohydrates that eggs must contain as also the hygienic parameters and hygienic controls, like time and temperature, that must be observed during production, processing and handling which includes sorting, grading, washing, drying, treatment, packing, storage and distribution to point of consumption. FSSAI has laid emphasis on the storage conditions like moisture and temperature so as to reduce microbial contamination as microbial pathogens are a risk to human health. Developed countries take measures to sterilize the egg surface from contamination especially from Salmonella enteritidis. In India no such measures are taken and risk of egg contamination increases. Besides cooking eggs thoroughly there are other food safety practices that you need to follow when handling eggs to prevent cross-contamination.

Latest offering by Future Group is premium gourmet brand

uture Consumer Limited, Food and FMCG arm of Future Group launches a premium gourmet gifting brand, Gruezi, in partnership with Chocolat Frey AG headquartered in Switzerland. Chocolat Frey AG is one of the world’s most premium chocolate manufacturers and is part of Migros Group. The brand name Gruezi is inspired by the Swiss word for ‘hello’, signifying the welcoming of new moments that will be etched in memories for life! Gruezi offers pure Swiss chocolates crafted by a technique that has been mastered for over 200 years, with a unique blend of flavors, ranging from a crunch to mouthfuls of soft and delicious soft-fills. Gruezi’s initial range of gourmet offerings includes finest assortment of Swiss chocolates available in two special packs Gruezi Swiss Matterhorn

Chocolates and Gruezi Assorted Centre Filled Chocolates. Head Marketing & Strategy at Future Group, Rahul Kansal said, “We are extremely excited to launch Gruezi, as it’s our first foray in the premium chocolates category. Gruezi is a gourmet gifting brand that is not limited to festivals or special celebrations. Instead, whenever the moment calls for expressing more than a casual gesture, Gruezi finds place. Gruezi Swiss Matterhorn Chocolates are sharp peaks of velvety milk chocolate that sit around honey and almond nougat which make every bite worth savouring. Gruezi Assorted Centre Filled Chocolates include 4 indulging flavors such as Triangolo, Mandolina, Caramelita and Giandor. Both packs are priced at Rs. 450 per box and can be purchased from Foodhall, select Big Bazaar Gen Nxt, Big Bazaar and Nilgiris stores in Mumbai, Delhi and Bangalore.”

West Coast Group expands with more exclusive retail outlets

ajor integrated seafood company West Coast Group is in expansion mode with the launch of its exclusive retail outlets to take advantage of changing preferences in the seafood market. The company has opened its Cambay Tiger Seafood Mart (CTSM) in New Delhi and Pune after success of their two Mumbai outlets. CTSM mainly sells seafood reared in company’s own farms and exotic ones like Atlantic salmon. CTSM outlets will spring in metro cities like Bengaluru, Kolkata and Chennai. Cambay Tiger is the flagship brand of the West Coast Group

and the products have market presence in India over 1000 stores in over 50 cities. The company has also launched nutrionist-certified subscription packs of fish diet aimed at meeting individual’s fitness goals. Director of West Coast Group, Shivam Gupta said “We need to look at a few trends in urban India, especially the metros and our growth plan with Cambay Tiger Seafood Marts is to capitalise on these trends. Firstly, there is a shift of preference in shopping for seafood to modern retail markets, from a traditional Indian fish market.

ycored’s naturally sourced colors can extend the shelf life of surimi seafood products by as much as three months, new research shows.

Surimi, a white Asian fish paste, is the basis of a range of seafood products, such as crab-sticks. Many use orange, red or pink colors in their coating but the use of some commonly used colorants presents challenges. Paprika can deliver an off taste and carmine migrates very visibly. Lycored offers a range of red, pink and orange colorants from Lycopene (Tomat-O-RedTM) and BetaCarotene (Lyc-O-BetaTM). The company set out to test their stability in surimi coatings when exposed to shelf-life conditions, comparing them with the performance of carmine and paprika. The colorants were blended into the outer layer of seafood sticks which were stored in chilled conditions and exposed to light levels of 8330 Lux – significantly higher than typical grocery store conditions. Color stability was measured using the Delta E system which registers shifts visible to the naked eye, and color migration was monitored using digi-eye photography to capture the transfer of

color from the colored layer to the white surimi mass. The samples colored with carmine and paprika all registered a color shift visible to the naked eye within 31 days. By contrast, all the samples colored with Lyc-O-BetaTM or Tomat-O-Red maintained color stability for at least 66 days, with three of them lasting the full 90 days of the trial without any visible shift. The trial demonstrates that using Lycored colors can add a minimum of 30 days' chiller cabinet life under accelerated-type conditions. In real terms, this equates to at least two to three months. Furthermore, they allow manufacturers to avoid the use of chemicals to prevent bleeding. Christiane Lippert, Head of Marketing, Food, at Lycored, said: “Surimi seafood is a healthy, sustainable source of protein which is ideal for consumers seeking to eat less red meat. Manufacturers who use our naturally sourced colors gain a significant advantage in terms of shelf life, as well as avoiding the use of chemicals. We can also help them extend their ranges by offering color match solutions for new shellfish variants.”

Seafood exports in India touch Rs 9,066 cr in first quarter

s per Marine Products Exports Development Authority (MPEDA), seafood exports in India stands at 2, 51,735 Metric Tonnes valued at Rs 9,066.06 crore (US$1.42 billion) in the first quarter of the current fiscal. In the last fiscal during the same period, it was 2, 01,223 MT, worth $1.17 billion. USA and Southeast Asia have maintained their position as major importers of India's seafood, followed by the European Union (EU) and Japan, while the demand from China saw a healthy surge during the period. Frozen shrimp continued to be the top export item of the marine products basket, accounting for a share of 50.66 per cent in quantity and 74.90 per cent of the total earnings in dollar terms. Shrimp exports increased by 20.87 per cent in terms of quantity and 21.64 per cent in dollar terms. Frozen squid was the second largest export item, accounting for 7.82 per cent in quantity and 5.81 per cent in dollar earnings, registering a growth of 40.25 per cent in terms of dollar value. Besides frozen shrimp and frozen squid, India's other major seafood product was frozen fish recorded a growth of 24.96 per cent, 17.55 per cent and 21.75 per cent in terms of quantity, rupee value and dollar earnings, respectively. Chairman of MPEDA, A. Jayathilak said “healthy harvests of shrimp, drastic reduction in the rejection rate by the EU countries, sustained measures to ensure quality and improved infrastructure

facilities for production of value added products were chiefly responsible for India's surge in seafood exports. What is satisfying is that growth in exports was achieved in the face of continued uncertainties in the global seafood trade.” USA imported 54,344 million tonnes Indian seafood worth $499.28 million, accounting for a share of 35.05 per cent in dollar terms. Southeast Asia continued to be the second largest destination of India's marine products, with a share of 31.26 per cent in dollar terms, followed by the EU (14.70 per cent), Japan (6.68 per cent), the Middle East (3.47 per cent), China (3.06 per cent) and other countries (5.79 per cent). EU continues to be the third largest destination for Indian marine products with a share of 15.23 per cent in quantity. Japan was the fourth largest destination for Indian seafood, accounts for 6.68 per cent in earnings and 7.26 per cent in quantity terms.

Odisha records an increase in seafood export during 2016-17

disha has registered an increase of about 17 per cent in the sea food export during the year 2016-17. While the total sea food export during 2015-16 was 35,630 MT, it increased to 41,828 MT during 2016-17 thereby recording an increase of 17 per cent in terms of quantity, said Vishal Gagan, the secretary of Fisheries and Animal Resource Development department. In terms of value, Gagan said, the export increased by 23 per cent with a total turnover of around Rs

2205 crore. Similarly, the total fish production in the state during 2016-17 also increased by 18 per cent over the last year crossing the mark of 6.14 lakh MT, he said. Of the total fish production, the inland fish production was around 3, 93,730 MT, brackish water production was 67,359 MT and marine fish production was around 1, 53,102 MT. The area under aquaculture also increased to 10130 hectare showing an increase of around 4 per cent over the last year.

Vol. 10, Issue 06 -November- 2017

NEWS

More Than A Brand Change Minebea Intec is the new name for leading industrial measurement and inspection technology

artorius Intec has changed its name to Minebea Intec. This rebranding was the next logical step after having joined at that time the Minebea Group in the year 2015. Mohan Bhat Managing Director

The Minebea Intec product portfolio includes industrial scales, process vessel and silo scales, checkweighers, metal detectors, X-ray inspection systems, process software solutions and aftersales-services. Via the company’s global presence, it stands beside its customers around the globe throughout the entire life cycle of its products and solutions, from assistance with selecting the right equipment, design-in support, installation and calibration, maintenance and repair services, through to embracing equipment upgrades and refurbishments and providing comprehensive user trainings. President of Sales, Marketing & Service, Peter

Grimley, said: “We have used the rebranding exercise as an opportunity to make improvements – from major investment in the area of research and development to the expansion of the sales and service footprint combined with a completely new brand image and intuitive product design. The company’s service commitment is unequivocal. ‘We make daily life safer’ is both a standard we set for ourselves and a promise to customers and consumers around the world. Meanwhile the company slogan ‘The true measure’ underlines our position as a leading global supplier of products and solutions and the way in which we strive to set strong standards in all areas of the company.” The company has almost 70 years’ experience in supporting industry to ensure that manufactured goods have the right quality and do not contain any foreign bodies. The ability to do this is based on the ‘German Quality’ of its products and services combined with a continuous investment in developing leading technology. As a result, tens of thousands of customers put their trust in Minebea Intec

having enabled them to supply millions of products and solutions during their long history. The Minebea Intec office and production facility at Peenya

The Japanese parent group is a global manufacturer of precision electromechanical components, supplying Peter Grimley products to various President Sales, Marketing & Service industries. With the new brand Minebea Mitsumi, the company recently announced a new corporate logo following business integration between Minebea Co., Ltd. (Minebea) and Mitsumi Electric Co., Ltd. (Mitsumi). The continued objective of Minebea Mitsumi inc. is to introduce new value through Electro Mechanics Solutions™ in a society where everything will be connected via the Internet of Things (IoT).

Industrial Area, Bangalore

“We have now additional space to assemble larger quantities of our Minebea Intec inspection products. Also, as per current planning, we will be starting production of MinebeaMitsumi products by Q3 of 2017, catering to the automotive sector.” Minebea Intec has around 1,000 employees as well as production and sales & service facilities in 17 countries around the globe. In India the company has 148 employees with a production facility measuring about 38,000 sq ft with 29,000 sq ft purely for manufacturing process.

In India the company has recently expanded in new, spacious facilities in Bengaluru. Managing Director of Minebea Intec, Mohan Bhat underlines,

Minebea Intec in India produces among other products the proven in motion checkweigher Econus

Chevon Agrotech receives funds from Greenfield Advisory

hevon Agrotech – an integrated frozen food company has received its latest round of funding from Singapore-based investment management firm, Greenfield Advisory. Chevon will allocate a portion of the acquired funds to expand its senior management team and develop new products. According to Chevon Agrotech founder and CEO Rizwan Thakur this funding received will help the company to capitalise on the vast global opportunity in the goat meat segment, and promote its products in India, as well as internationally, as a high-quality source of protein with minimal impact on the environment. The company, however, did not did not disclose the amount received.

www.agronfoodprocessing.com

Vol. 10, Issue 06 -November- 2017

CHOCOLATE NEWS

Dark chocolate with extra virgin Will not invest in brands inherited from Godrej: Hershey India olive oil enhances heart health

ark chocolate enriched with extra virgin olive oil may improve your heart health by increasing good cholesterol levels and preserving the ‘repairing cells’ critical for maintaining blood vessels, a study has found. A cardiologist at the University of Pisa in Italy, Rossella Di Stefano said “A healthy diet is known to reduce the risk of cardiovascular disease. Fruits and vegetables exert their protective effects through plant polyphenols, which are found in cocoa, olive oil, and apples. Research has found that the Italian Panaia red apple has very high levels of polyphenols and antioxidants.” The study tested whether consumption of dark chocolate enriched with extra virgin olive oil or Panaia red apple was linked to atherosclerosis – fat build-up in the artery walls in healthy people who had cardiovascular risk factors. The study included 26 volunteers (14 men, 12 women) with at least three cardiovascular risk factors (dyslipidaemia, smoking, hypertension or family history of heart disease) who received 40 grammes of dark chocolate daily for 28 days. For 14 consecutive days it contained 10 per cent extra virgin olive oil and for 14 consecutive days it contained 2.5 per cent Panaia red apple. The two

types of chocolate were given in random order. Progression of atherosclerosis was assessed by metabolic changes, lipid profile, blood pressure and circulating endothelial progenitor cells (EPC), which are critical for vascular repair and maintenance of the cells inside blood vessels. Urine and blood samples were collected at baseline and after the intervention. Urine samples were analysed by proton nuclear magnetic resonance spectroscopy for endogenous metabolites. Circulating EPC levels were assessed with flow cytometry. Smoking status, body mass index, blood pressure, glycaemia and lipid profile were also monitored. After 28 days, the researchers found that the chocolate enriched with olive oil was associated with significantly increased EPC levels compared to both baseline and after consumption of appleenriched chocolate. Olive oil-enriched chocolate was associated with significantly increased high-density lipoprotein or good cholesterol and decreased blood pressure compared to baseline. Di Stefano said, “We found that small daily portions of dark chocolate with added natural polyphenols from extra virgin olive oil was associated with an improved cardiovascular risk profile.”

Norway’s Orkla enters Indian confectionery space with Laban

ith the launch of Laban, Norway’s Number 1 confectionery brand in branded consumer goods and parent company of MTR Foods Pvt Ltd, announced its foray into Rs. 8,200-crore Indian confectionery market. Orkla Group acquired MTR Foods in 2007 and has since invested Rs. 250 crore in the overall infrastructure upgradation in India. The company also invested Rs.40 crore in setting up production line for Laban at MTR Foods’ Bengaluru manufacturing facility and an additional Rs. 35 crore will be spent in brand-building activities over the next three years. CEO, Orkla ASA, Peter Ruzicka said “The Indian confectionery market is close to Rs. 8,200 crore growing at 7 per cent YoY, we would like to tap into this huge opportunity. This, along with other economic indicators of the country, has given us the confidence to launch Laban in India.”

30 for the 6-gm pack, Laban will be available at all general and modern trade outlets and will be manufactured and distributed by MTR Foods in India.

Laban has been localised for the India market is a human-shaped, fruit-flavoured chew in popular flavours – strawberry, mango, orange and green mango. Priced at Rs.10 for 26-gm pack and Rs.

Atle Vidar-Nagel Johanssen, CEO, Orkla Foods, said “Yes, our future growth in revenue in India will come from millennials over the next three-five years.”

Laban was extensively tested at the concept and product level in India, Sanjay Sharma, CEO, MTR Foods, said “We realised that certain product attributes require localisation. It took three years of development for us to bring Laban to market.” This is a differentiated, stretchable and playful candy that is 100 per cent vegetarian and nonsticky. “Laban is part of a very fast-growing segment within the Indian confectionery market that has grown to a Rs. 320-400 crore market today. We are targeting to grow Laban into a sub-Rs. 20 crore business in the next 12 months, Sharma added.

Mondelez enters direct online sales to tap gifting segment

ondelez India has announced entry into direct online sales with the website -www.cadburygifting.in - for its range of products as part of efforts to tap into the gifting segment. This new site will allow the company to build an opportunity in the corporate gifting segment, especially during festive gifting and the company will provide free shipping for any bulk order above Rs 299. Besides, the company, which has a strong gifting portfolio, will enhance such experience through discounts, multiple location delivery and free shipping, along with customization and bulk orders. Mondelez India has powerful brands in its portfolio, which includes Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury

Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Gems and Cadbury Glow. Mondelez India e-commerce head Abhishek Ahluwalia stated that they have identified a massive opportunity in the corporate gifting space that we aim to leverage through this platform. It is partnering with third parties for deliveries and has already teamed up with Olympia Industries and are focusing investments strategically on associations that help Mondelez develop best in class sales and distribution proficiencies with strong go-to-market capabilities. In July this year, Mondelez India had partnershipped with e-commerce major Amazon to sell chocolates and sweets through the online marketplace in the country.

part from soya beverage brand of Sofit, Hershey India is not going to invest in the acquired Godrej portfolio of food brands like Jumpin and Nutrine. In 2012 when Hershey split from the joint venture with Godrej, it had inherited its food portfolio with brands such as fruit drink of Jumpin, tomato puree brand of Smart Cook and the confectionery franchise under the mass brand Nutrine.

late Brookside chocolates, which is being test marketed. In India, Hershey has already captured 94 per cent share in the chocolate syrup category. “Gaining market share is not easy in India where there are not just MNCs but domestic majors like Amul in the milk-based categories. We have got into most of new categories last year and have presence across 52 metro markets today,’’ he said. “India is one of the four focus markets for Hershey outside North America and we are taking the learnings from this market to countries like China,’’ Jakate said. Mexico and Brazil are the other core markets for Hershey outside the US.

Chairman & Managing Director, Hershey India, Praveen Jakate said: “While the mass brands like Nutrine and beverage brand like Jumpin are a part of our portfolio, we are no longer investing or advertising in any of these brands. We are considering all options for brands like Jumpin which is still in our portfolio. But except Sofit, we have decided not to invest behind most of these legacy products as we would like to high margin brands in our portfolio.” Hershey entered India through a Joint Venture in 2008, and ended it in 2012 to float its own subsidiary. Since 2014, it devised a new strategy for the Indian market to bring in some of its premium global products such as Hershey’s milkshake, spreads, cocoa, Jolly Rancher and of

Hershey India is still taking its time in bringing in its iconic brands Reese’s and Hershey Kisses chocolates as these are highly competitive categories for the chocolates major. “Pure indulgence categories are too cluttered in India, so we have got in products like milk shakes which we do not have in the United States and even spreads is a small category globally,’’ explained Jakate. The company has brought in the iconic Jolly Rancher brand of premium lollipops and claims to have a second position in the category. To grow 40 per cent in the Indian market, Hershey India will be bringing in more value added products to add to its premium portfolio that should include its iconic brands. CFO of The Hershey Company, Patricia Little said “The constant current net sales in India grew by 2 per cent in the last quarter and we expanded our gross margins by 1,000 basis points in 2017.”

Nestle brings down sugar content in Milkybar

estle has cut the amount of sugar in its Milkybar chocolate and increased milk as part of its wider strategy to create healthier products and add wholesome ingredients. The percentage of milk in the reformulation has increased by 8 per cent to one-third of the chocolate bar, which helped reduce sugar by 10 per cent. It’s not just calories but also controlling portion sizes that Nestle is doing across portfolio. More than half of Nestle’s chocolate portfolio have 50 calories per pack and the dimensions that it is looking at are nuts, fruits cereals, whole grains and are constantly evaluate how they can fit into our products and is relevant. In March, the world’s biggest foods company had said it is reducing salt and sodium content in its Maggi noodles, cutting sugar in Kit Kat chocolate

and dairy products, and stepping up portion control across markets including India. Nestle brands Kit Kat and Munch have nearly 65 per cent of chocolate-coated wafers segment, which in turn accounts for one-fourth of the chocolates segment worth Rs 7,500 crore. Experts feel Nestle’s focus on the wafer chocolate category would limit its growth opportunity in what remains a relatively nascent category in India. Nestle has been fighting back. Its chocolate division grew 11 per cent in the first half of 2017, as the firm stepped up innovations and relaunched a few brands. While Munch Nuts and Kit Kat Duos have done well, Alpino premium chocolate that competes with Italian brand Ferrero Rocher remains a work in progress.

Yummy ‘KitKat Dessert Delight’ is the latest launch by Nestle India

MCG major Nestle announced the launch of its KitKat Dessert Delight on popular online food and grocery store Bigbasket, thus, extending its presence online. General Manager of Chocolates and Confectionery, Nestle India - Nikhil Chand said “We recognize that e-commerce would be a key channel for FMCG players in future. To drive awareness and excitement about the all new innovation - KIT KAT Dessert Delight, we have decided to take an innovative approach and have partnered with 'bigbasket'. We look forward to seeing how e-commerce will transform shopping behavior and consumer habits.”

FMCG is also increasingly looking to do this due to quick distribution and reach, ability to experiment and fine tune marketing. Co-Founder, CEO of Bigbasket, Hari Menon said “India is witnessing a paradigm shift in the way marketing is carried out for various products. This includes a change in the way products are launched. Today, many major players prefer launching their products online, thanks to the growth of ecommerce and online shopping. This association with Nestle India will help us in extending our reach to more customers and give us the muchneeded push to scale greater heights.”

Vol. 10, Issue 06 -November- 2017

NEWS

Anuga 2017: The clear number one for the global food industry Record fair closes on an excellent result: Around 1, 65,000 trade visitors from 198 countries Export and innovations are the growth drivers of the worldwide food industry

he 34th Anuga was the best trade fair in a long time for many of the exhibitors. More than 7,400 companies from 107 countries, a new record, presented products from all over the world and all categories over the course of five days. Around 165,000 trade visitors from 198 countries took advantage of this unique offer for sourcing, information and ordering at top level. “Anuga is the world's biggest and most important business platform for the international food industry,” Gerald Böse, President and Chief Executive Officer of Koelnmesse, commented towards the end of the event. “The trade fair brings the global supply and demand together very precisely. With its clear concept and focus on relevant themes, it is a reliable marketplace for the global food world for customers from Germany and abroad.” In addition to the high level of internationality, which characterised the picture of the trade fair on all days, the quality of the visitors was once again outstanding. The trade fair was opened by the NRW Minister, Christina Schule Föcking. The honorary guest at the opening was the Indian Minister for the Food Processing

Industries, Harsimrat Kaur Badal. India was the partner country of Anuga 2017. “Once again we have experienced a record-setting Anuga,” remarked Friedhelm Dornseifer, President of the German Association of the German Retail Grocery Trade (BVLH). “The high interest from the international food industry proves that the trade fair is a must-attend event in the diaries of the food manufacturers and buyers. Anyone, who wants to get a picture of how the world will eat and drink today and in the future, has come to the right place at Anuga every time. Besides the presentation of innovative products, the latest trends in trading with food were also the key focus of the trade fair. And these are digital. The customers will become more and more increasingly omnishoppers. They expect a networked buying experience, where the bricks-and-mortar trade, online media and the usage of mobile device all merge into one. But the digitalisation is not going to lead to the end of the supermarket. The consumers will continue to visit the shops to buy foodstuffs using all of their senses. Each technological advance that supports the retail trade in providing its customers with the corresponding offers is very welcome.”

Chairman, Dr. Wolfgang Ingold, summed it up for the Federation of German Food and Drink Industries (BVE): “Today, growth in the food industry is only possible through exports. Every third Euro is already now earned abroad. As the world's largest and most important trade fair for food and beverages, Anuga is thus also the biggest and most important platform for the export business of the German food industry. The German food manufacturers were once again this year able to impressively demonstrate that they have plenty more to offer than enjoyment - they are namely also the leaders in terms of quality, safety and diversity! That is also the reason why our food industry is among the TOP 3 export nations with a turnover of Euro 56.7 billion in the export business. Innovations play a central role in retaining this leading position. We are more innovative than any other branch of industry: Every year over 40,000 new products are introduced onto the market in Germany alone. Hence, Anuga is also the global leading trade fair of innovations.” “Anuga demonstrated anew in the year 2017 its huge relevance, appeal and charisma for our entire

industry,” emphasised Guido Zöllick, President of the German Association, DEHOGA. “Over the course of five fully-packed trade fair days, it was the unique source of inspiration for F&B trends, new products and forward-looking technologies for food professionals from all over the globe.” Registration data of Anuga shows that the entire trade was present in Cologne, both from Germany and abroad. Amazon and JD.com were present from the online trade. Furthermore, buyers from numerous specialised online platforms were also among the visitors of Anuga. Important importers and international wholesalers also travelled to Cologne to attend the trade fair. It became evident again at Anuga that the trade fair is an indispensable sourcing platform: Many exhibitors were able to address their customers from the processing industry directly and conclude important contract transactions. “This response shows that business is done in Cologne, what's more across all channels, from the classic trade, to the various categories of the out-of-home market. And that at top and also international level,” stated Katharina C. Hamma, Chief Operating Officer of Koelnmesse. The share of foreign participants was high both among the exhibitors (90% foreign exhibitors) as well as among the visitors. The foreign share of visitors increased up to 75 per cent (2015: 68 per cent). “The growing number of buyers from abroad is clearly noticeable from the increased number of visitors,” explained Hamma. The export-oriented food industry was thus able to reach an international and first-class trade audience at Anuga. The innovations, which as always were a key focus of Anuga, contributed towards providing the industry with new impulses and ideas. These trend themes included food and beverages that are rich in protein, new products on the theme ‘superfoods’ and numerous new readyto-go/ready-to-eat ideas. Sustainable concepts as well as organic products were still high in demand, vegetarian and vegan themes were also a major focus. Alternative sources of protein like insects were a theme of intense discussion among the media. The next Anuga will take place from 5 to 9 October 2019.

Uttar Pradesh and Maharashtra to revive dozens of defunct sugar mills

ttar Pradesh and Maharashtra is ¬ attempting to revive dozens of defunct sugar mills. And because of this the sugar industry fears filling the pressure on capacity utilisation even as the country's largest sugarproducing state Maharashtra is looking to revive 40 defunct mills. UP and Maharashtra house nearly 45% of the total operational sugar millers in the country and constitute over 70 % of the total sugar produce, Indian Sugar Millers Association (ISMA) data show. The number of operational millers has come down to 493 in 2016-17 from 538 in 2014-15. Experts say that these attempts, if successful, may impact the financials of many sugar mills in these regions that were reporting positive margins after a gap of several years of low business. These sugar mills could once again suffer lower capacity utilisation and poor crushing quantities, and may end up with flattish sales if the region sees improved acreage and production. ISMA says while the profitable operational days for sugar mills in UP and Maharashtra would be 150, the previous sugar season saw only 144 and 76 days, respectively. Experts say the number of profitable operational days for sugar mills may become fewer with upcoming mills.

Vol. 10, Issue 06 -November- 2017

Wow! Momo brand sets up stores in Mumbai

olkata-based Wow! Momo known as India’s first and largest chain of branded Momos, has announced the opening of their stores in Mumbai region. Present across 8 cities in over 130 outlets, the company in an expansion mode; they are keen to expand operations in over 300 outlets in India by 2019. Wow! Momo has signed up with prominent malls, airports and high-end street locations. The format operates out of kiosks, food-court quick service outlets, shop-in-shop models, and high-street quick service restaurants. The brand also intends to enter into prime tech parks and metro stations in future. With a menu catering to 12 different flavours of momos available in Steamed, Fried and Pan Fried formats largely in white and brown flour variants the brand has smartly innovated and invented to create Sizzler Momos, MoBurg (Momo Burgers), Tandoori Momos and a Baked Momo Au’gratin to their credit. To top it all, even their dessert is a ‘Chocolate Momo’! With majority of population in Mumbai being vegetarians, the chain is also working on a pure-veg outlet sub-brand called Wow! Momo Veggies and the pilot outlet would come up strategically in locations which are frequented mostly by Gujaratis and Marwaris. Co-Founder & CEO, Wow! Momo, Sagar Daryani said, “We are extremely excited to enter Mumbai and are hopeful of winning newer Wow! Momo regulars. Beginning with Nariman Point and Viviana Mall in Thane, we are starting with 12

outlets mostly in the top malls reaching out to every part of greater Mumbai like Seawoods Grand Central Mall in Navi Mumbai, Phoenix Marketcity Mall in Kurla, R city Mall in Ghatkopar and Inorbit Mall in Malad with a firm plan to set up 50 outlets within two years. Our mission is to make Wow! Momo the food of all times and creating a niche market for the masses. We want to be India’s version of McDonald’s and grow globally and become one of the world’s fastest growing QSR chains. Our Wow! Story has just begun.” In the year 2015, Wow! Momo had raised Rs 10 crore Series-A equity funding from Indian Angel Network led by Sanjeev Bhikchandani and Saurabh Shristava valuing the company at Rs 100 crore. The latest round earlier this year of Rs 45 crore saw funding from new investors like Lighthouse Funds, led by their partner Sachin Bhartiya and a second round by Sanjeev Bhikchandani valuing Wow!Momo at Rs 230 crore. Wow! Momo was also successful in providing a highly profitable exit to some of the IAN Investors who decided to sell their shares partly/completely to Lighthouse at an IRR of 55 per cent on their Initial Investment in a period of less than 18 months as part of a secondary deal in the current transaction. Wow! Momo Foods Pvt Ltd was set up in 2008 by Sagar Daryani and Binod Homagai. Starting off from a single outlet the most popular convenient street food of Kolkata reached Bengaluru, Chennai, Pune, Delhi, Gurugram, Noida–with 30 outlets in NCR itself–and now Mumbai.

Soon in Mumbai, Walmart shall launch their Cash & Carry business

ust few months after signing a memorandum of understanding with the Maharashtra government, Walmart India announced its plans to launch its Cash and Carry business in Mumbai to enable small businesses. The USbased retail chain giant plans to open a Fulfillment Center (FC) to cater to business needs of resellers, kirana stores, office and institutions of Mumbai and neighbouring areas. President and CEO of Walmart India, Krish Iyer said “this will enable kiranas, resellers and other businesses in Mumbai and neighbouring areas to get access to a wide and exciting assortment of merchandise relevant to them without stepping out of their stores. Even as we open the services to our members in October our sales teams are already on the ground to enroll members and book orders.” This FC is expected to bring in almost 1,500 direct and indirect jobs to the city and help develop SME suppliers in the state. With this, Walmart India brings a wide range of quality merchandise, local assortment, unique shopping options, state-of-the-

art door-step delivery and convenient payment solutions to its members in Mumbai, a statement from the company said. Members will be able to shop from their premises in four ways by browsing and placing orders through its website www.bestprice.in, through Best Price mobile app, by dialing the Call Centre and through various Kirana Relationship Managers. The FC will contribute to the state and local economy by creating jobs, developing SME suppliers, enhancing women economic empowerment and empowering local communities. Soon after the launch of this FC, Walmart India would set up various touch-points across the city for members to get a virtual store walk and browse through the aisles, the statement further explained.

Deoki Muchhal, MD, Cargill Foods India said, that in the protein category, Cargill Foods may introduce a soya- or grain- or pulses-based product. “In carbohydrates, we are already there with wheat flour and now we will look into derivatives with

Godrej Natures Basket aims to open 70 stores by FY21

ood retail chain Godrej Natures Basket (GNB) targets to open up to 70 stores by 2020-21, to earn revenues worth Rs 1,000 crore by 2022. Natures Basket, Managing Director, Avani Davda said, “The business is also looking at aggressively expanding its footprint to 60-70 stores in the next few years, with 6-8 stores being added by the end of the current financial year. The company’s transformation is centered on being the go-to place for the customers’ daily food delights, from just a world foods store. The brand aims to meet both special and daily food needs of consumers.” she added. The food retail chain has charted a growth plan with a target of Rs 1,000 crore in revenues by FY22 at a compounded rate of 31 per cent, the company said. As a part of the stores vision to be a neighbourhood store for daily food needs, the company will be focusing on specific categories,

a health quotient, such as sooji or dalia,” he said. The company also believes that there is space for a healthy brand of oil that would blend some essential fats. So it is going to create edible oil products suited for local consumption. The annual consumption of edible oil in the country was growing by 4 to 5 per cent while packed edible oil consumption was increasing by 15 to 18 per cent demonstrating increasing consumer preference for packed varieties of cooking oil. Cargill currently mills 2,500 tonnes of edible oil a day and these are sold under the brand names of Nature Fresh, Gemini, Sweekar, Leonardo olive oil and Rath vanaspati.

which have the potential to accelerate their growth. Davda added “One that we have identified is the Fresh category, which contributes to over 40 per cent of our revenues. We expect this to increase to 50 per cent by FY18.” The chain plans to focus on the south and west regions sourcing fresh and fine foods, and nurturing its own brands like Healthy Alternatives, and Nature’s, it said. "We embarked on our transformation journey a year ago and towards this, the business has invested significantly behind talent development at all levels and in technology to uplift employee experience by creating a cultural transformation. The other key areas included strengthening a robust world-class supply chain, creating enduring customer experiences and leveraging tech capabilities for enhanced retail processes," she said.

LT Foods sets up $5 mn plant in US for ready-to-heat rice

eading basmati rice company LT Foods has set up a plant in the US for ready-to-heat organic rice with an investment of USD 5 million as it seeks to tap the huge market for this product in America.

and we will be leveraging our strong presence and experience to grow our US market even further. LT Foods basmati rice brand 'Royal' is largest brand in the US with a market share of more than 40 per cent.”

CEO & MD Ashwani Arora said the company aims to generate revenue of over USD 20 million in next five year from this product to be sold under organic food brand 'EcoLife' “We have set up a plant in the US to produce ready-to- heat organic rice. Trial run is happening and production will start from December. The total market size is USD 265 million in the US and growing at 14 per cent.” LT Foods, fourth facility outside India, this plant will produce 20 million pouches of ready to heat organic rice initially and expand to 70 million pouches by 2018. Regarding investment, the MD said initial capital investment on the plant is USD 5 million and the company expects to generate revenue of USD 21 million in next 5 years.

The company recorded a turnover of about Rs 3,300 crore during last fiscal, is continuously diversifying its product portfolio. Besides, selling basmati rice under many brands, including 'Daawat', LT Foods has been focusing on organic food and rice snacks. He added, “Keeping a pulse on changing consumer trend to innovate and bring out products that is relevant to the change is one of the core strengths of LT Foods. Changing consumer lifestyles, including longer working hours and multi-schedule household, leads to unstructured meal times. Convenient, ready to heat rice options appeal to millennials.”

Arora said, "We already have a strong presence in the US through our Basmati rice brand 'Royal'

LT Foods' US plant will import all required ingredient from India, including basmati rice. The US is a big market for the company as it contributes Rs 1,000 crore to overall turnover," Arora said.

Top Ramen cleans up its recipe which makes this update especially attractive to them.

The global chain recently signed a MoU with the Maharashtra government to build 15 Cash and Carry stores under the brand 'Best Price' in the state. Of these, two stores have already been set up.

Cargill Foods India to expand its food retailing business argill Foods India is expanding its food retailing business in the country to include more edible oil brands, wheat derivatives, and vegetable proteins. At present, the company markets wheat flour, edible oil, and food ingredients. It also trades in grain, oil seeds, cotton and animal feed. Now it intends to introduce more products into fats, carbohydrates and proteins. These will serve the needs of a typical Indian household’s kitchen.

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However, the reformulation Top Ramen’s reformulation isn’t making Top Ramen stand out as much as it’s helping the brand keep up with other products on the shelf. In 2016, Nissin's Cup Noodles' products were retooled to reduce their sodium load, and eliminate added MSG and artificial flavors.

op Ramen, owned by Nissin Foods, is updating its entire product line to reduce sodium by 15 per cent and remove MSG and artificial flavors, according to a company press release. The serving size and price will not change. Also the packaging on Top Ramen noodles is also getting an update and their vegetarian flavors will now be easier to identify.

The cleaned up recipe should appeal to Top Ramen’s target audience, and even older consumers considering a culinary trip down memory lane. However, shoppers watching their sodium intake may still pass on the instant noodles. The old chicken variety had 76 per cent of the recommended daily amount of sodium per package. The updated one has 64.6 per cent It’s an improvement, but still not exactly heart smart.

Top Ramen has been a dorm room staple for years. The low price and simple preparation instructions have been the main drivers for this noodle favorite. Now, a healthier recipe can be added to the list. Top Ramen’s target consumers have traditionally been 20 to 35, college or graduate students, recent graduates living on their own, and people starting families. In short, consumers with a limited budget and less time to spend in the kitchen. This group has a special interest in fresh and healthy foods,

Still, this move by Top Ramen to make their product healthier is a positive sign for clean label reformation. When even cheap convenience food takes the movement seriously, it encourages other CPG manufacturers to take note. Reformulating an already popular product is less expensive than investing the R&D in a new one that might fail. If the taste of the new product stays the same, there is good reason to expect the update to pay for itself in good press and potential new customers.

Vol. 10, Issue 06 -November- 2017

CORPORATE NEWS

Unilever on top of environmentally responsible companies list

onsumers increasingly expect companies to be transparent, responsible and good stewards for both the community and the environment. Positioning a brand as environmentally conscious is no longer a bonus, It is a growing necessity Some studies have found consumers are willing to pay more for products that align with their personal beliefs, and shop at stores that have a sustainability-focused mindset. As per research data firm, 66 per cent of all consumers are willing to pay more for sustainable brands. This figure is even higher for millennials (73 per cent) and Gen Z (72 per cent). It also found out that a company’s commitment to the environment has the power to sway product purchase for 45 per cent of consumers. For food and beverage makers, being socially conscious is not only good for the environment, it’s good for business. As a result, many food companies are working hard to reduce their carbon footprint and stay in consumers’ good graces. For example, Unilever has launched what it calls its Sustainable Living Plan, focusing on developing new business practices that reduce the company’s environmental impact. Specific focus areas are deforestation, climate change, and supporting sustainable agriculture and local farmers. The company’s goal is to halve the environmental footprint of the making and use of its products by 2030. The Carbon Disclosure Project, a nonprofit emissions awareness program, has selected Unilever as the global leader in corporate sustainability. In total, 13 food and beverage companies made what CDP calls its "environmental A-list," which includes a total of 156 global companies. Rounding out the list from the food world are Altria, Associated British Foods, Coca-Cola European Partners, Coca-Cola HBC, Conagra Brands, Danone, Diageo, Kellogg, Kirin, Nestle and Suntory. The list is based on findings from a survey fielded

by CDP, which ranked businesses based on performance on factors such as climate change, water stewardship and forest preservation. Unilever is the only company of thousands analyzed across all industries to earn an “A” score on every factor measured. Other companies in the food world are taking similar steps. Mars, Inc. recently pledged $1 billion to fight climate change as part of the company’s Sustainable in a Generation Plan. Last month, the food maker’s M&M’s candy brand launched a "Fans of Wind" energy campaign that features celebrities including M&M characters Red and Yellow extolling the virtues of wind power. The intention is to spread the word about what Mars is already doing to use renewable energy sources and encourage consumers to learn more about wind-powered energy. Tetra Pak is another company making strides toward its sustainability goals by expanding carton recycling and creating bio-based caps for its products. Among the company’s achievements: 100 per cent of its carton paperboard comes from Forest Stewardship Council-certified and other controlled sources; it’s achieved a 16% reduction in greenhouse gas emissions with 19 per cent more packages sold; and the company committed to using 100 per cent renewable electricity by 2030. Sustainable business practices are becoming ubiquitous across the food industry, and are driving new standards in the food space that show no sign of abating. Everyone from manufacturers to retailers to packaging suppliers fundamentally has company-wide sustainability goals in place. Providing regular updates on progress being made is rather commonplace, especially among publicly held firms and others wanting to get the word out about their accomplishments. Making CDP's environmental A-list is just icing on the cake, giving environmentally conscious companies even more bragging rights.

Elior puts in 100 million euros in India as it looks into more acquisitions

he contract catering market in India was valued at $3.3 billion in 2015 and is growing at a CAGR of 16 per cent. It is a fragmented market with more than 2 million organised caterers, but is one of the most promising markets with significant growth potential hence global food and support services industry player Elior has committed over 100 million euros in India as it looks to acquire local food caterers to institutions and corporates and expand into newer

and purchased a majority stake in Chennai's CR Caterers India Pvt Ltd (CRCL), Elior has a presence in South and West India. Elior’s acquisition has gone up 70 per cent in the last six months, with Servicing around 70 clients at 100 sites, it has over 3,500 people delivering 150,000 meals a day and in south it is much bigger than its competitors. Elior competes with global firms such as Sodexo and Britain's Compass Group as it looks to tap global and large Indian firms to help provide food for employees. Increasingly, food is being looked at for safety. So, there is a need for organised players. Elior has been able to tap into Bengaluru's software product development industry as they look to use its services to provide and retain talent.

markets in the North. It is also setting up a full-fledged centralized kitchen in Bengaluru's Whitefield to service technology clients such as Cisco, LinkedIn, Microsoft, and Visa. It also counts Godrej, Daimler, and Pfizer as clients, offering them customised food for their employees at offices and other units. Since it entered the country with the acquisition of Bengaluru-based MegaBite Food Services

In the standardised or industrial food segment, the requirement is to serve food at lower cost and contractors can lose business with a price difference of Rs 2 a meal. Whereas, in the model where clients look at premium food, the competition is lesser as they look for variety as well as quality.

Vol. 10, Issue 06 -November- 2017

NEWS

Marine Hydrocolloids introduces Carrageenan to the market

arine Hydrocolloids - the largest producer of Agar Agar in India was established in 1982 to manufacture food grade Agar Agar. As a result of constant R & D work, Bacteriological & Pharmaceutical grade were developed. We have also added Agarose & 'Wondergel - Spreadable type Agar Agar to our product line. We are now proud to introduce Carrageenan to our product list. What is CARRAGEENAN? Carrageenan is a hydrocolloid that belongs to a family of water soluble polysaccharides extracted from certain species of red seaweed. Types of CARRAGEENAN There are three Carrageenan types which are of commercial interest because of the various applications of hydrocolloids in food arid other industrial uses. They are called the Iota, Kappa and Lambda Carrageenan.

Danone India makes Protinex as star brand for adult nutrition category

fter acquisition of portfolio from Wockhardt, dairy and nutrition major Danone India has now chosen Protinex as its star brand in India.

different latches of Carrageenan and/or adding other gums & salt to obtain the desired gelling or thickening properties. Our products are widely classified under following categories.

Iota, Kappa and Lambda are co-polymers which differ in their chemical structure, properties and therefore in their applications in food. Iota Gels most strongly with calcium salts Elastic gel with no syneresis (weeping out of water) Gel is freeze-thraw stable completely soluble in hot water Kappa Gels most strongly with potassium salts Brittle gel with some syneresis

WATERGET Best for application requiring gelling & water-holding capacities WATERVIS Used in applications requiring viscosity LACTOGEL Suited for stabilization of dairy desserts LACTOVIS Provides stability to liquid milk products & frozen dairy desserts

Synergistic with locust bean gum Soluble in hot water Lambda No gel formation, forms high viscosity solutions Fully soluble in cold water What We Offer We offer a multitude of Carrageenan products formulated to meet various customer specifications. Our products include pure Refined & Semi Refined Carrageenan of both Iota & Kappa types. Commercial Carrageenan is usually standardized by blending

We are pleased to offer various types of pure refined/ semi-refined as well as blended Carrageenan specially made for various applications as given below The Carrageenan is used in applications such as water dessert jellies, pet food, meat, chocolate milk, beer, Chocolate milk, Diaries.

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Danone maintains a balance between its dairy and nutrition portfolios in India and tilted its business in favour of the latter. In 2010, after splitting with Britannia, its contribution remains at less than 20 per cent of sales turnover, but nutrition dominates the rest. Managing Director of the company, Rodrigo Lima said “We have a balanced portfolio in most of the other markets. But in India, the dairy portfolio contributes less than 20 per cent of our turnover. In India, the cold chain is complicated and we have decided to do our own distribution servicing 6,000 outlets unlike the OTC-based distribution for our nutritionbased products which reaches two lakh outlets.

Department of Heavy industry, Ministry of Heavy Industries & Public Enterprises Goverment of India

He added, “Almond milk is an interesting category and we could always look at it. It’s going to be our nutrition portfolio which is the star in the Indian market and we will focus on 50-yearold brands like Protinex is known to Indian consumers.’’

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Competition is high in the dairy segment since Danone is pitted against both domestic and international players like Nestle. Investing heavily behind its nutrition portfolio, Danone’s portfolio currently comprises brands like Aptamil, Farex, Nusobee, Deolac and Neocate to address the needs of young infants, pregnant mothers and adults. Also they face competition from MNC giants like Abott Nutrition (PediaSure and Ensure) and even direct selling companies like Amway and Herbalife. Lima said “Since we acquired brands like Protinex and others from Wockdhart, we have changed the strategy from a medical product to an OTC model of distribution. Today, we have a 50 per cent share in the adult nutrition category and growing at a 20 per cent CAGR.” “There are different tax slabs for Protinex alone where the malted drink variant of the brand attracts GST at 28 per cent, while the rest of the franchise is at 18 per cent,’’ said Lima.

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Vol. 10, Issue 06 -November- 2017

NEWS

The Emerson Cup 2017 Award – Celebrating The 10th Anniversary Of The Competition Supporting the cause of Excellence, Innovation & Energy Efficiency

the IGBC program and doing our bit to create a sustainable future.”

he Emerson Cup completed a major landmark in its eventful saga, with the competition completing 10 years, since its inception in 2008. Over the years, The Emerson Cup has received hundreds of nominations, and is one of the first competitions to celebrate the entire spectrum of design- technology, energy efficiency, architecture, human comfort, and more in the Heating, Ventilation, Air Conditioning & Refrigeration (HVACR) industry. The award is recognized as one of the most prestigious, marquee competitions of Indian HVACR industry and a platform for showcasing emerging trends and practices amongst its professionals. The 10th Anniversary celebration held at Jaipur in conjunction with the India Green Building Council (IGBC) was historic and memorable with the Crème dela crème of the HVACR industry in attendance, together as one to recognize and reward talent. The Emerson Cup 2017 had five award categories this year 1. IGBC Green New Buildings- Owner Occupied 2. IGBC Green New Buildings -Tenant Occupied 3. IGBC Green Existing Buildings

4. IGBC Green Healthcare Facilities 5. IGBC Green Mass Rapid Transit System (MRTS) Speaking on this occasion Shirish Adi, Vice President & Managing Director, India, Emerson’s Commercial & Residential platform said, “It is a momentous occasion with The Emerson Cup completing 10 years. Over the years, the award has evolved & grown with the changes in the HVACR industry and set benchmarks that fulfill our mission of improving human comfort, safeguarding food, saving energy and protecting the environment.” He went on to add “We are truly honored to host The Emerson cup each year in conjunction with

The awards were selected by an experienced and distinguished panel of judges who have won acclaim within the industry for their contributions and achievements. The first category of the evening, the IGBC Green New Buildings-Owner Occupied was conferred on Infosys Ltd, for the Infosys SDB 2&3 Pocharam, Hyderabad campus & ITC Ltd. for their Hotel Grand Chola, Chennai. While the excellence award for the IGBC Green New Buildings- Owner Occupied category was awarded to Godrej Properties Ltd. and SM Sehgal Foundation for their outstanding projects Godrej One, Mumbai and SM Sehgal Foundation Phase 2, Gurgaon respectively. The award in IGBC Green Existing Buildings Category was won by Mumbai International Airport Pvt. Ltd. for their Terminal 2 & Mindtree for their East Campus at Bengaluru.

Keeping into account the quality of entries and recognizing the close competition, the jury decided to give Commendation Awards in the Existing Buildings category to Delhi International Airport (P) Ltd. & Tata Sons-The Associated Building Co. Ltd. for their projects Terminal 3 of the Indira Gandhi International Airport Delhi & Tata Bombay House, Mumbai respectively. In the newly introduced IGBC Green Healthcare category, Reliance Foundation won the excellence award for their Sir HN Reliance Foundation Hospital, Mumbai along with Max Healthcare Institute Ltd. for their Max Super Specialty Hospital, Bhatinda. In the other new category of IGBC Green Mass Rapid Transit System (MRTS), the award was won by Delhi Metro Rail Corporation Ltd for their work on 15 Stations of the Delhi-Faridabad corridor. The Emerson Cup 2017 raised the bar further in terms of new technology and professional practices. What’s more, the Cup also turned the spotlight on new talent and aspirations.

Prabhat Dairy targets Rs 2,000 cr revenue by 2020

rabhat Dairy aims to record Rs 2,000 crore revenue by the financial year 2019-20, by enhancing its consumer segment to 50 per cent of the total business. Prabhat Dairy Joint Managing Director Vivek Nirmal said, “In FY17, we had posted Rs 1,409.87 crore revenue, with 70 per cent of our business coming from dairy ingredients and 30 per cent from the consumer segment. Going forward, we are planning to increase our consumer business to 50 per cent or Rs 500 crore to take the total revenue to Rs 2,000 crore by FY20.”

For this purpose, the company launched a new corporate identity and a logo and will work towards expanding its presence in the retail category and firm up the scale in institutional business. He added, “We need to be a vibrant brand and we are working on brand building. With the all-new identity and the logo, Prabhat Dairy will be able to stand out more as a milk expert company, which will help us leverage our whole milk, food portfolio.” The company plans to expand its product portfolio and national footprint to enter into lucrative

markets across India. Nirmal said, “We are planning to introduce lassi, fresh cream and butter milk to our product portfolio. We are also working on products like ice cream and milk shakes that we we expect to launch next year.” The company manufactures fresh, dry, frozen, cultured and fermented dairy products, including pasteurised milk, flavoured milk, sweetened condensed milk, ultra-heat treatment (UHT) milk, yogurt, dairy whitener, clarified butter (ghee), icecream, milk powder, ingredients for baby foods, lassi and chaas (buttermilk) under the brand ‘Prabhat’.

Prabhat Dairy has market presence in 26 states and two Union Territories plans to strengthen its brand presence in those markets by increasing its retail reach to two lakh stores from the current one lakh. The company is planing to begin exports to the South Asian Association for Regional Cooperation (SAARC) countries. He said, “At present, we export cheese and cow ghee to the Gulf countries, Bhutan and Sri Lanka and will ship the same products to the SAARC nations as well. The company procures 10 lakh litres of milk, will add four lakh litres more to support the product and market expansion.”

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Vol. 10, Issue 06 -November- 2017

NEWS

Drupe Foods India to provide Lactose-Free Vegan Milk

actose-intolerant people are born half vegan. Dogs, and to a certain extent, humans do not have enzymes to digest dairy. Lactose is a sugar found in milk and dairy products. The small intestine; an organ where most food digestion and nutrient absorption takes place, produces an enzyme called lactase. Lactase breaks down lactose into two simpler forms of sugar: glucose and galactose. Dairy products that are 'reduced-fat' or 'fat-free' have slightly higher lactose content. Most vegan people also keep away from gluten which is glue that holds food together. The most popular alternate milk amongst the masses is made from almonds. Whether anyone is vegan, sensitive to milk or has a gluten allergy, almond milk is the most favoured alternative. As per a recent survey, veganism is now the fastest growing lifestyle movement and India, being the third largest obese population in the world must adopt to healthy eating.

Drupe Foods Founder, Meeta A Madhok states that “Please fuel the body in a sustainable way while finding more joy in the experience of eating. I hear people complain about the cost of natural food or almond milk vs. regular milk or gluten-free products but these same people don't think twice about their cell phone bills, expensive cars or alcohol. When you consider the lifetime benefits of healthy eating, choosing better food and making the time to prepare, it is such a small investment.” Madhok added that, “Drupe is the first natural real almond milk manufactured in India in bottles without the use of preservatives, sugar or additives or any artificial flavouring substance. As these techniques degrade the food's nutrient content and original flavor, sugar might make it tastier but it brings the immunity down by 50 per cent.” Sugar attaches itself to the protein and this molecular action causes loss of elasticity in the body and accelerates aging. Sugar impacts children

The noodles market growing on with intensified competition from small players The instant noodle market, most recently has seen the entry of new players and the expansion of market share by others since of now but is still down from 73% before the ban over alleged lead content and labelling. As per data Research Company, the biggest winner, however, seems to be Sunfeast Yippee! which is now at 22% of the market, up from 15% in May 2015, Hindustan Unilever's Knorr has risen to 2% from 0.6%, while Ching's Secrets has grown to 1.9% from 0.7%. Patanjali's Atta Noodles has grown to 1.3% in less than two years. Several lesser known brands such as Joymee, Paam Eatables, Marwari noodles and others too have gained over 2% market share of the Rs 4,000crore noodle market. The noodles market is getting back to growth with intensified as several companies venturing into the instant noodles market. The segment registered sales of Rs 990 crore for the quarter ended June, a sharp recovery from the Rs 190 crore clocked in the corresponding quarter of 2015. Instant noodle and other ready to eat brands launched a slew of health products and other variants to win back customer trust.

behavior by raising blood sugar and gives quick energy boast by sending a message to the brain to prepare for an attack releasing cortisol and adrenaline and making children hyper. It takes the place of important nutrients, hence not allowing the body to consume essential nutrients, children are given sweet- flavored milk and they are the ones who need the maximum nutrients for growth." Change the way of eating rather than a short-term strategy to alter body composition. As providing the body with nutrients, dense fresh food or nut milk is an overlooked method for improving a person's quality of life but people rather choose Botox over detox. Drupe Foods India Pvt. Ltd. is a registered startup and has set-up its 6,000 litre per day almond milk manufacturing plant in Uttar Pradesh.

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Vol. 10, Issue 06 -November- 2017

NEWS

India welcomes Global Food Titans at World Food India 2017

ndia hosted biggest ever congregation of global investors and business leaders of major food companies from 3-5 November in New Delhi. Organized by Ministry of Food Processing Industries, World Food India aimed to transform Food Economy and realize the vision of doubling of famers’ income by establishing India as a preferred investment destination and sourcing hub for the global food processing industry. As global and Indian food companies prepared to explore business opportunities in India at World Food India 2017, MoFPI and FSSAI, the apex Regulatory body for Food Safety in India launched an incredibly powerful new tool called ‘the Food Regulatory Portal.’ Planned as a single interface for food businesses to cater to both domestic operations and food imports, this portal would be a game changer for effective and transparent implementation of the food safety laws in the country. Aiming to create an enabling environment for businesses to operate, the portal is strategically aligned with Government’s mission of One Nation, One Food Law. The mega convention was inaugurated by Prime Minister of India Narendra Modi on 3rd November. Maris Kucinskis, Prime Minister of Latvia & Serzh Sargsyan, President of Armenia addressed the Inaugural Session. World Food India 2017 provided global businesses a platform to explore Indian market across the value chain in food processing and food retail, to bring together global & Indian leaders across the food value chain and Showcase the strengths of India in the Food processing & allied sectors; Connect domestic and international businesses for possible partnerships and Facilitate collaboration, investment flow and encourage sourcing from India.

Exclusive CEOs roundtables scheduled with Prime Minster of India, Minister of Finance and Corporate Affairs Arun Jaitley and Minister of Commerce and Industry Suresh Prabhu with CEOs of leading global & Indian food processing companies. Illustrative list of Industry Captains participated in WFI from across the globe and India includes Paul Bulcke , Chairman of the Board of Directors, Nestle; Pieter Boone, Chief Operating Officer & CEO; Metro Cash and Carry; Brian J McNamara, CEO, GSK Consumer Healthcare; Ms. Amanda Sourry, President, Food Unilever; Sharafuddin Sharaf, Al – Sharaf Group; Yusuff Ali, Managing Director, LuLu Group; Kishore Biyani, CEO, Future Group; Krish Iyer, CEO, Walmart India; Amit Agrawal, CEO, Amazon, India to name a few. A total of 60 Global CEOs including Asia Pacific (APAC) leadership of leading companies interacted with leading CEOs from 100+ top Indian food processing leaders. Over 1500 m B2B meetings took place over three days. As is evident, World Food India 2017 has

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received tremendous response globally, attracting participation from more than 40 countries, 27 state governments including all the North-Eastern states. Germany, Denmark, and Japan were the partner countries for the event while Italy and Netherlands were focus countries. Speaking about the event, Harsimrat Kaur Badal, Minister of Food Processing Industries said’ “We have a vision of transforming Indian food economy and doubling farmer’s income by bringing latest technologies evolution and best practices into the system. We are working towards easing the process of doing business for Global and Domestic industry players as well as bringing in new talent to achieve India’s greatest potential in the coming years. Food Regulatory portal is a step forward in that direction and I congratulate FSSAI for implementing it. India is ready with open arms to welcome global food companies. International Ministerial & business delegations with 200+ members from 15 countries partook in B2B/B2G meetings. The mega event also hosted 8 sectoral conferences, 2 plenary sessions on “India the preferred destination” with the Finance Minister of India as the Guest of Honour and one on “One Nation, one food law- an enabling regulatory environment for investment in the food sector” in association with the Food Standards and Safety Authority of India. In addition, there were 20 State sessions and 6 country sessions. 7 sectoral publications released at the event.

During the event, an Investor Facilitation Portal “Nivesh Bandhu” was launched to assist investors make informed investment decisions. The portal provides information on Central and State Governments’ investor friendly policies, agroproducing clusters, infrastructure, and potential areas of investment in the food processing sector. The Portal has a B2B platform that allows farmers, producers, traders and processors to connect with each other, thereby ensuring better price and assured supply. A massive exhibition spread over 40,000 sq mt. in the verdant C- Hexagon lawns of India Gate attracted significant footfalls. More than 800 global companies represented 22 countries & domestic companies exhibited. Special focus on Farmer Producer Organizations & Women Entrepreneurs connected with corporates - international & Indian increasing opportunities for sourcing & business. Ministry of Food Processing Industries’ Theme Pavilion provides an exciting view of India’s offering to the world in terms of products, a geo mapping of produce availability and mega food parks, through multiple technologies like Virtual & Augmented reality. A special feature of the Event is the “Food Street” - a lively vibrant zone showcased Indian and foreign cuisines using Indian ingredients, flavours and fragrances, specially curated by Chef Sanjeev Kapoor. The Food Street was a unique concept that served as a platform for guests to learn about the globalisation of Indian food through interactive chef talks and demonstrations, experience the traditional flavours as well as modern fusion food and give the attendees a wholesome experience about the diverse uniqueness that Indian food offers. The event was supported by Ministry of Agriculture & Farmers’ Welfare, Ministry of Commerce and Industry, Ministry of Tourism, Ministry of Development of North East Region, Ministry of External Affairs and Ministry of Civil Aviation.

Vol. 10, Issue 06 -November- 2017

Centre, State govts should collectively work for agriculture growth: Andhra CM

hief Minister of Andhra Pradesh, N. Chandrababu Naidu said that Central Government and state governments must work together to accelerate the growth in the agriculture and food processing industry in the country by rolling out policies and incentives in the sector. The Minister was present at the gathering of an interactive panel session on 'Nourishing the Food System' at the World Economic Forum's India Economic Summit-2017. Naidu said, “The Central Government and state governments must work together to accelerate agriculture and food processing industry in the country by rolling out good policies and incentives in the sector. We have to encourage the Public Private Partnerships (PPP) also to make the sector commercially viable and governments have to invest huge money on this. All stakeholders must work together to improve food processing in India.” Andhra Pradesh CM stated that various technologies are being implemented in the areas of rainfall, groundwater, soil moisture and soil testing. “The food processing industry is very important for the country and since standalone units cannot survive in the sector there is a need for medium and mega food parks to make it more economical. Technology has become handy today and Andhra Pradesh is implementing various technologies in the areas of rainfall, groundwater, soil moisture and soil testing. The state is supplying micronutrients to farmers for free providing them abundant benefits. We have achieved saturation in soil-testing. Through drone-based cloud technology, we are giving soil test reports in real time for farmers in the state.” Andhra Pradesh has achieved a 27.7 per cent growth rate in agriculture for first quarter of 20172018. Naidu added that by using technology, we have to devise our strategies and produce results for the common man. “Ultimately, we have to increase the income of the farmer and provide food security for the poorest of the poor. In this regard, we are engaging with organisations like the Bill and Melinda Gates Foundation, the World Bank and the World Food Prize.” He also said that people’s food habits are changing today from food like paddy and rice to fruits, livestock and milk products. On aquaculture potential, he said the aquaculture was growing and has grown at the rate of 42 per cent in Andhra Pradesh. “Andhra Pradesh can become the aquaculture hub for the world given its long coastline of 974 km.”

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Vol. 10, Issue 06 -November- 2017

EXCLUSIVE

Roha is a company based on age old values Values of compassion, friendship, respect, trust and support the environment; an organization that generously contributes towards social causes by a share of their profits it garners through its entity, the JJT Foundation, an arm of Rohaâ&#x20AC;&#x2122;s parent company, the JJT Group. Director at Roha, Mahesh Tibrewala exclusively shares with Beverage & Food Processing Times his inputs on the food ingredients segment in India. Mahesh is a young and dynamic person, leading his organization from the front. Mahesh travels extensively for not only expansions business all the time but also to understand global trends in the different industries where food colors are important.

he success story of Roha is due to its outstanding innovation. From a small startup in 1972 to a global colorproducing giant player, Roha manufactures and distributes synthetic and natural colors for the food, pharmaceuticals and cosmetics industries, Roha is a sum of all the experiences and dreams of those associated with it. Today, their product range includes synthetic and natural products created for a multitude of applications- Food and Beverages, Pet food, Animal feed, Cosmetics and Industrial applications. Based in India with offices in 15 countries, Roha governs itself with an eye on

What are the latest trends in food ingredients industry at your end? We have forayed into the manufacturing of dehydrated fruits and vegetable powder with our latest acquisition of New Foods S.P.A, Italy. The dehydrated fruit and vegetable powders due to its increased shelf life, operational convenience, and nutritional value will only witness further demand in the future. Roha is now equipped to meet the demands of evolving customer needs. Kindly provide information on the products/ services you provide to the industry. As a company, Roha has always been responsive to client and consumer needs. Being a premier global player in the colours segment for the Food & Beverages, cosmetics, and industrial sectors, we have always provided a complete range of pigments in synthetic colours of all application

varieties under the brand name Idacol. We also have a range of natural colours for the FD&C industries under the brand Natracol. However, as the world progressed towards wholly natural ingredients which are GMO free, a few years ago we started a range of colouring foodstuffs made from the concentrates of fruits, vegetables, herbs, edible flowers and algae. These are extracted with pure physical processes, making them free of any chemicals. This range, called futurals has been extremely well liked in the market and we have continued adding products in this range. Recently, Roha has also stepped into the manufacture of ingredients apart from colours. This year, itself we have acquired 4 companies or parts thereof. These include The Colours Division of Cambrian foods of Canada, the Colours Division of Delta Aromatics of Egypt, Essential foods from Italy and New Foods from Italy as well. Essential and New Foods will lead our thrust into the ingredients markets, supplying a quality range of dehydrated ingredients, concentrates and extracts to the FB&C sectors. Through our collaborations with clients we hope to be able to expand these ranges and supply many more exciting products to the food industry. What are the ways you adopt to understand customersâ&#x20AC;&#x2122; response towards your products? We share samples of new products with customers and seek their feedback on performance of the product. They do send us their suggestions for improvisation or ask for particular changes to customise the product to suit their product needs. In terms of the existing products, our technical team works very closely with the technical and sales team at the clients end to provide customised solutions to the clients.

After several acquisitions by ROHA, what are your future plans for food & beverage industry? We have laid out our growth plans for FY 17-18 and the year will witness many more plans being unfurled making us one of the leading companies in food and beverage industries. We constantly innovate to meet the ever evolving needs of food & beverage industry. What is unique specialty of ROHA and how is your company different from the rest? Roha is not just a company supplying products. While we stay at the cutting edge of technology as far as our products go, we are a company based on age old values - Values of compassion, friendship, respect, trust and support. We have always tried to build relationships with client that go beyond the mere supply of ingredients or colours. We try to support our clients in all their endeavours actively where we can and through encouragement where we can't. Each of our clients know that if they come to Roha with a problem or with a need for a unique solution needed to create an exciting new product, Roha will put all the weight of its scientific knowhow behind finding the solution. Our associates too know that Roha will never let them down in a time of need, whether professional or personal. We are also a company that gives back to society, what society has given us. There are schools for handicapped and underprivileged, colleges and even a University in the education field, charitable hospitals and medical camps in the field of healthcare along with community building programs. Roha does all these as regular Corporate Social Responsibility programmes. We have also invested in green energy to reduce the carbon footprint of the company. If I had to sum up Roha, I would say that it's a company which cares, for its associates, customers, society at large and the planet.

Vol. 10, Issue 06 -November- 2017

WRITE-UP

Staying Energized Throughout Odd Hours of the Night

orking the graveyard shift or even pulling an all-nighter is an everyday reality for many employees in industries like entertainment, healthcare, security or transportation. This can be challenging for anyone. It is also hard to feel revitalized or rested enough to head back to work the next day – not to mention doing it again and again in shift work. So it is no wonder some describe the feeling like ‘a zombie chasing a caffeine drip’. Although many shift workers say that they are used to working overnight, staying awake and inverting sleep patterns can lead to a number of negative consequences in the long run. In fact, it is common for shift workers to get shift work sleep disorder (SWSD), which is characterized by insomnia. SWSD sufferers may constantly feel

tired even when they have had enough time to rest. They are also more prone to making mistakes and causing accidents Furthermore, night shift workers tend to turn to convenient food options (e.g., chocolate bars, sugary cupcakes) when they need an energy boost to stay alert and get them through the wee hours of the morning. However, such snacks may not provide enough nutrition or the healthy energy that someone staying up late often would need. Yes, reaching for a night snack, especially a sweetened one, can help to offer a quick energy boost but it may also be bringing on precisely the kind of lethargic feeling that the night shift workers are trying to avoid. This is because sweet confectionary products, including cakes, chocolates and cookies, tend to contain a high ratio of conventional sugars and thus high glycaemic carbohydrates – the main culprits of the energy spikes and crashes. It is especially important for shift workers, who already have to endure demanding sleep patterns, to eat healthily. Christian Philippsen, Managing Director for BENEO in Asia Pacific, explores how food manufacturers can cater to consumers seeking healthier snack options – snack food that provides sustained energy release without the subsequent energy crash. Crashing from a sugar high Many confectionery products are sugar laden and highly processed. They also often carry a large amount of high glycaemic carbohydrates that are digested very quickly, resulting in a fast and high release of glucose – the body’s main energy supply into the bloodstream, thus causing an energy ‘spike’. For night shift workers, these sugar spikes cause their blood glucose and insulin levels to rise, leading to an initial energy ‘boost’. However, these glucose stores are quickly depleted, causing a drop in blood glucose levels even below baseline,

in view of demand trends. They are designing products that are suitable for low glycaemic dietary plans by incorporating functional carbohydrates such as BENEO´s PalatinoseTM (generic name: isomaltulose), which can be used to fully or partially replace sucrose or other high glycaemic carbohydrates, for slower energy release.

Consumers choosing to eat healthier The benefits of all things healthy is impacting the consumer market in ways that could only be imagined a decade ago. Consumers these days are making an effort to eat healthier either to look or feel better or for health reasons. According to a Nielsen study, 60 per cent of consumers in Asia Pacific are choosing to eat less sugar and 54 per cent are opting for more fresh or natural food.

Palatinose™ has a unique physiological profile that helps support healthy nutrition – especially with regards to blood glucose management. Although Palatinose™ is classified as a sugar; it has a special molecular structure that enables it to be seen as a “good” sugar. Its uniqueness lies in the fact that it is hydrolysed four to five times more slowly by the enzymes in our small intestine as compared to high glycaemic sugars, yet it provides the body with the full amount of energy (4kcal/g). This results in a low glycaemic sugar that is fully digestible – thus making it ideal for providing sustained energy with gentler blood sugar levels that provide long-term benefits for glucose control, body composition and weight management.

Avoiding the ‘sugar crash’ Successful food manufacturers in tune with the market are offering consumers healthier options

Palatinose™ can be easily incorporated into various types of food and drinks. Derived from natural beet sugar, it has a sugar-like, mildly sweet

which translates to an energy ‘crash’, which is the sluggish feeling that people often feel after a meal.

taste and can be used in the development of a wide range of great tasting and healthy snack products, from cereals and baked goods, to dairy products and sports and energy drinks. Getting through the graveyard shift Working the night shift is definitely not an easy task, and it can be one of the most challenging experiences when people have to do it for a long period of time. Nevertheless, we will continue to need shift workers, especially in today’s urbanizing society and having cities that never sleep. Shift workers need to get enough rest in the off hours, and watch what they eat. Food products that allow for slow, sustained energy release such as those made with PalatinoseTM and low in high glycaemic carbohydrates are ideal. This way they help avoid the consequences of the extreme blood sugar peaks and dips, and can provide access to sustained energy release mechanisms and improved metabolic balance. PalatinoseTM equips food manufacturers with the opportunity to formulate innovative snacks that not only taste great, but provide consumers with a healthier energy source.

Vol. 10, Issue 06 -November- 2017

DAIRY NEWS

FSSAI to prepare separate norms for food packaging

ood packaging market in India is projected to touch $18 billion by 2020 led by fruits and vegetables. Apart from convenience, packaging helps to reduce food wastage by enhancing their shelf life. As per the present norms, aluminium, copper, brass, plastic and tin can be used for packaging and should conform to Indian Standards specifications.

Containers that are rusty, chipped or perforated are deemed unfit. Chief executive of the Food Safety and Standards Authority of India (FSSAI), Pawan Kumar Agarwal said “There will be separate regulations for packaging, for which draft regulations will be out soon. ” New norms will be formulated for pouches,

foil containers, bottles and boxes that are used to package food and beverages to address concerns over contamination arising from sub-standard material and the printing on them. The new standards are intended to make food companies more accountable. At present the norms adopted from Bureau of Indian Standards majorly focus more on labelling than on packaging. The regulator plans to frame its own set of benchmarks to ensure that all packaging used in food and drinks is safe and can be monitored. The re-use of tin and plastic containers is disallowed, especially for packaging edible oil and fat and there are specific rules for packaging of products such as milk, milk products, edible oil, fruits and vegetables, canned meat and drinking water. The new guidelines will be based on a study conducted by FSSAI and the Indian Institute of Packaging, an autonomous body operating under the Ministry of Commerce & Industry, on the quality of food packaging material manufactured

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in the country. The study was commissioned because the regulator was of the view that there is a growing need to assess whether chemicals in food packaging pose health and safety risks and whether current regulations adequately manage them. “During the study, we found that 100% of the samples did not pass the tests. In some samples, the colour was coming out of the packaging material. As part of the study, samples were tested from the organised and unorganised food sectors in New Delhi, Haryana, Rajasthan, Uttarakhand, Uttar Pradesh, West Bengal, Goa, Madhya Pradesh, Maharashtra, Karnataka and Tamil Nadu for transfer of chemical contaminants into foods. Also checked were the level of heavy metals in plastics

he Federation of Indian Animal Protection Organisations (FIAPO) is calling for stricter norms on the dairy industry because of the cruelty inflicted on the animal in an increasingly space-deprived dairy industry.

And it’s not just the animal that suffers in such cases, but also people who end up drinking the milk from these sick and depressed animals, says FIAPO director Arpan Sharma.

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In fact, he adds, members of the medical fraternity have pointed out how milk from distressed animals could increase the chances of developing heart disease, diabetes, cancer, and other ailments.

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At the Central and state levels, the Government needs to bring in laws to regulate, especially, the urban dairies. The FSSAI (Food Safety and

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Director of Indian Institute of Packaging, Mumbai, NC Saha said “We have submitted the report to FSSAI. Food packaging material is also a source of heavy metals such as arsenic, barium, cadmium, chromium, lead, mercury and selenium, which may contaminate packaged food and pose a hazard in higher quantities.” Nestlé India spokesperson said “We are fully committed to complying with these new packaging norms once they are implemented. We have in place strict food quality and packaging norms, including quality checks at the different stages of our manufacturing process.”

Not So White: cruelty on the animal in an increasingly space-deprived dairy industry

FIAPO in the report “CATTLE-OGUE”, did an investigation of 451 milk producing centres across 10 milk producing states that cows raised in these dairies were closely confined, leaving them unable to nurse their calves, for instance; they were treated like milk-producing machines, genetically manipulated and pumped with antibiotics and hormones in order to produce more milk.

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Standards Authority of India) regulates milk processing, but when milk is sourced from badlyrun dairies the raw material or input ingredient is affected, he points out. In cities, most of the milk, sweets, paneer, etc., is got from milk sourced from badly run dairies on the periphery of the city. The Centre, too, needs to amend the Registration of Cattle Premises Rules, 1978, to introduce conditions for the holding of cattle in commercial dairies and bringing in better and regulated conditions will also help small farmers in the business by weeding out fly-by-night, unscrupulous operators who masquerade as dairy farmers. The FIAPO report found in the dairies it investigated that urban dairy animals get little access to soft ground in 78 per cent of the dairies. “They spend their lives in cramped, poorly ventilated and dark enclosures in more than one quarter of the dairies, where injuries from slipping in their own excreta are a common occurrence, 64.1 per cent dairies had ill, injured and distressed cattle. Poor veterinary care and illegal use of drugs and hormones such as oxytocin to increase the milk let-down are prevalent. Thus, an evident delinking of humane treatment of cattle as sentient beings is being noticed as a result of the rising demand for milk and milk products,” the report said. Further, the report points out, “cattle are separated from calves (male calves die within the first week in 25 per cent of dairies), receive little to no veterinary care and are injected with drugs procured illegally to induce sudden milk let-down in almost 50 per cent of the dairies. Unproductive cattle are sold to economically weaker farmers for their personal use or the slaughterhouses by 62.9 per cent dairies – both at low prices to earn meagre sums of money from the final disposition.” The investigation also reveals the system of the khalbaccha, an effigy made by stuffing a dead calf with hay. “Because of strong maternal bonds, the mother often stops lactating if the calf has died. Hence a khalbaccha is routinely used to mimic the presence of a calf and continue milking,” it said, calling for an urgent and strict implementation of existing laws of animal welfare and urban governance.

Vol. 10, Issue 06 -November- 2017

PACKAGING NEWS

Uflex provides unique package design to UK Veetee Rice Pack

ne of the largest rice suppliers in United Kingdom, Veetee faced barriers that affected their overall brand value. The four main issues were diminished shelf appeal of big bags at point of sale (POS), ergonomic awkwardness to consumers while carrying the bags, then restricted opening of bags that made it difficult to access the product and poor stackability quotient with frequent slipping of bags.

Uflex which is India’s largest multinational flexible packaging materials and solution company approached Veetee with the best answer to fix these issues so that the true potential of the brand could be explored. Uflex offered Veetee a stunning threedimensional pack with front openability through a Slide to Close (STC) zipper. The front, back and bottom panels of the pack are a 3 ply structure comprising Stackable Polyester/ Metallized Polyester/ Polyethylene (Sealant layer). The side panels/gussets are made of Polyester/ Polyester/Polyethylene that make it convenient to have a provision for transparent windows on either side so that the consumers could see through the rice packed inside and make an informed choice. The re-closable feature of the bag allows consumers to retrieve only the required amount of product at a time and using the rest later without hampering the quality or aroma.

Uflex’s Joint President Packaging (Global Exports), Anup Sachdeva said “One of the major pain points that Veetee had been facing was the stiff punch handle that their erstwhile European converter was offering. These punched handles used to almost slit the fingers of the consumers buying 10-15 kg bulk packs. No other convertor across the world has been able to offer such a soft side handle. When consumers hold rice pack through side handle, centre of gravity of the load shifts downwards and this reduces potential energy of the pack concurrently decreasing strain in hands of consumers. Sachdeva further added, “Veetee wanted an augmented shelf appeal for the brand to stand out in an already inundated retail shelf. Trusting our capabilities, Veetee gave us a free hand to modify its artwork. Our prepress department did an exceptionally good job with the graphics which Veetee management were pleased and approved instantaneously. This was further topped up with high definition reversed rotogravure printing. The rotogravure cylinder for this job was manufactured at our fully automatic robotic laser engraving line which ensures unmatched consistency in printing besides offering High Definition image re-production

No compromise. On Quality, Trust & Value. Making speciality oils & fats calls for not just use of highly efficient processing but a fine understanding of consumer tastes too. At Bunge, we take into consideration oil chemistry, application parameters and the tropical nature of the country to deliver clients just the kind of oils & fats you desire - anywhere, all the time.

The Bunge package includes: • Partnering with clients to develop customised products that meet their specific needs • Delivering products that conform to stringent norms of quality and reliability • Ensuring consistency in product characteristics and texture in every batch • Providing value-added logistics support through creative planning and execution • Maintaining client confidentiality and trust at every stage of business operations

Get in touch with us. Let us partner for quality innovations and solutions.

BUNGE INDIA PRIVATE LIMITED #1 Victor Mansion, 1st Floor, Airport Road, Kodihalli, Bangalore 560 008 Phone: (080) 4115 1120, 24, Fax: (080) 41265075. www.masterlineonline.com Pune: No. 23, 3rd Floor, Kedar Empire, Paud Phata, Nr. Dasabuja Ganapati Mandir, Kothrud, Pune - 411 038. Tel: 020 4120 4069; Delhi: First Floor, NH-2, C-Block, Community Centre, Naraina Vihar, New Delhi - 110 028. Tel: 011 4587 0740; Kolkata: Block C, First Floor, Gooptu Court, No.7-A, Middleton Street, Kolkata - 700 071. Tel: 033 2289 1100; Mumbai: 601-C & 601-D, 6th Floor, The Capital, C-70, G Block, Bandra Kurla Complex, Bandra (East), Mumbai, Maharashtra - 400051. Telephone No: 022 66819500.

capability of 6,400 DPI. We used the Extended Gamut Printing Process (EG-7) on the rotogravure press in this case to infuse standardization of printing. A packaging that has been conceived and manufactured in India is doing great in United Kingdom. This is indeed a big win!!! We are getting a lot of enquiries from Europe and Middle East for similar packaging solution.”

Chairman & Managing Director of Uflex Limited Ashok Chaturvedi expressed happiness over Veetee Rice revamped packaging. He commented, “The packaging experts at Uflex systematically looked into each of the four pain points of the brand and came up with appropriate solutions as antidote. Now, this is what I call real value addition that is helping our client in the UK to unleash its brand potential to the fullest.”

Vol. 10, Issue 06 -November- 2017

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Custard Powder

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• Drinking Chocolate • Icing Sugar • Castor Sugar • Demerara Sugar

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Vol. 10, Issue 06 -November- 2017

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INDIAN ICE CREAM MANUFACTURERS ASSOCIATION Sudhir Shah-+91-9849025027 (Secretary IICMA) Samrat A. Upadhyay- +91-76988 69800 (Secretary General – IICMA) Regd. Ofce : A/801, 8th Floor, “Time Square” Building,C. G. Road, Nr. Lal Bunglow Char Rasta, Navrangpura, Ahmedabad - 380 009, Email: info@iicma.in Web: www.iicma.in EDITOR

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