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Vol. 9, Issue 08 - January - 2017

Beverages & Food Processing Times

Vol. 9, Issue 08 - January - 2017

FOOD PROCESSING NEWS

TNFMY gains recognition as a scientific and industrial research organisation

hairman S. Rethinavelu of Tamil Nadu Foodgrains and Marketing Yard (TNFMY) said, â&#x20AC;&#x153;the Department of Science and Industrial Research, Government of India, has recognised the TNFMY as a scientific and industrial research organisation.â&#x20AC;? This recognition would empower the TNFMY, a special purpose vehicle established under PPP model, to undertake various research works for identifying several innovative and nutritious value-added products. TNFMY set up over a 30-acre site at Sikkandarchavadi on an investment of Rs. 40 crore, with the support of the Department of Industrial Policy and Promotion, Ministry of Commerce and Industry. Mr. Rethinavelu said the recognition would go a long way in helping not only agro producers, but also those engaged in food processing, traders and exporters. The all-under-one-roof facility has a scientifically built warehouse, cold storage unit, individual marketing-cum-storage depots in the southern districts. This would help in analysing the quality of products manufactured or dealt with by

food processors and traders. Recently, a research in causes for variation in milling breakage in Basmati rice grown in Punjab, Haryana and Uttar Pradesh was undertaken here. He also said that TNFMY had signed a memorandum of understanding (MoU) with Indian Institute of Crop Processing Technology, Thanjavur, for carrying out research works. Students and research scholars working in the field of food processing and other allied areas could use the research and development facility.

Food processing industry vital for growth of Uttarakhand

ood processing industry is of enormous significance for development of Uttarakhand because of the vital linkages and synergies it promotes between industry and agriculture, the two pillars of economy. Governor Krishna Kant Paul inaugurated "Agri & Food Processor's Conclave: Finance - Technology - Market" emphasised on adoption of an integrated approach to facilitate development of agriculture and food processing industry in Uttarakhand saying it can create 3,20,000 additional employment opportunities. Noting that growth potential of this sector is enormous, he said consumption of value added food products will grow at a fast pace. The consumption of processed food has gone up considerably. Youth are fond of processed food.

The growth of the food processing industry will bring immense benefits to the economy, raising agricultural yields, creating employment and raising the standard of living of a very large number of people in the state, especially, in the rural areas. The conference was organized by ASSOCHAM in collaboration with Ministry of Food & Processing Industries (MoSPI) and Industries Association of Uttarakhand (IAU) for providing a platform to aspiring food entrepreneurs, existing SMEs in food, agriculture professionals & students, progressive farmers and Self Help Groups for sharing their views and learn about latest initiatives and opportunities available in the field of Agro Food Industries. Paul suggested setting up small food processing units in Uttarakhand saying there is a growing tendency among the youths to consume processed food in recent years. "Often hard pressed for time, youngsters are more inclined these days towards processed and packed food. With growing demand for such food, food processing must be encouraged and the quality of these foods must be ensured," he said. He said there is enough scope for setting up small food processing units in the state as it grows fruits like apricots, apples, grapes, pears, peaches, litchis, mangoes and guavas. If these fruits are processed properly, hill farmers could benefit directly, Paul said. It could also help in checking migration from the hill areas, he said. Youth in the hills would get employment in food processing units and this would also attract them towards agriculture and horticulture, he said. He said if the food processing companies gave appropriate profit to farmers, then vegetables could also be processed. He said a food park existed in Haridwar and another one was coming up near Haldwani. This would bring about improvement in the hill economy and bring better income to farmers.

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Beverages & Food Processing Times

Vol. 9, Issue 08 - January - 2017

India�s Only Monthly Newspaper for Food, Beverage & Allied Sectors

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Vol. 9, Issue 08, January 2017,

5,500 new entrepreneurs

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Food processing industry

across 23 states in boosted by PM’s ‘Make in India’ the food processing segment

ntrepreneurship Development Institute of India (EDII), an acknowledged national resource Institute for Entrepreneurship Education, Research, Training and Institution Building, has shaped up 5,500 entrepreneurs in the food processing sector across 23 states. Through its Entrepreneurship Development Programmes (EDPs), on behalf of the Ministry of Food Processing Industries, EDII has trained over 11,000 individuals. From which half of them leaped in the entrepreneurial area. In the last decade, 5500 enterprises have come up in this sector with their own production units and have in turn generated employment for over 19,000 persons. Maharashtra accounts for the largest number of enterprises with 600 set up in the last one decade, followed by Gujarat (586), Jharkhand (578), Bihar (473) and Karnataka (444) food processing units. Director of EDII, Dr Sunil Shukla said "India is the world's second largest producer of food and has the potential to acquire the number one status with sustained efforts. The growth of this industry will bring immense benefits to the economy, raising agricultural yields,

Industry (Western Region). The conclave aimed to promote the Indian food processing industry at global scale.

enhancing productivity, creating employment, and raising life-standards of many people across the country, especially in the rural areas. Given the thrust of the Government of India on the food processing industry, it is imperative that new entrepreneurs are motivated and trained to take up the challenges of the emerging opportunities in the sector." Faculty & Head-Centre for SMEs & Business Development Services, Prof SB Sareen said "Since 2003-04, EDI has been actively involved in conducting Entrepreneurship Development Programmes (EDP) in various parts of the country - to date around 450 EDPs were conducted across 23 states. Results of conducting these EDPs have been extremely encouraging as large numbers of EDP trained entrepreneurs have started their own businesses as well as production units." This sector has a huge growth potential that is evident as the food production in the country is anticipated to increase in the next 10 years while the consumption of value-added food products will also congruently grow.

he experts from Indian Food Processing and Beverages Industry have maintained that PM Modi’s ‘Make in India’ initiative has greatly boosted the prospects of food processing and beverages industry in India. They say it has opened countless unique opportunities for entrepreneurs and businessmen, foreign investors, to venture in the Indian food processing sector that shall witness more than double digit growth in near future.

Chairman, Food and Bev Tech 2016 and Rasna Private Ltd Piruz Khambatta said “A developed food processing industry will reduce wastages, ensure more value addition and generate additional employment opportunities. Besides, export earnings will increase and it will lead to better socio-economic condition of farmers and their families. An expansion in the food processing industry would increase the Gross Domestic Product (GDP) of agricultural sector in return.” The industry is growing because of the rapid developments made in the field of information technology and the best international practices used by several companies.

At recently concluded conclave on “Food Processing Industry: Opportunities and Challenges” as a part of 6th Food and Bev Tech 2016 organised by the premiere Confederation of Indian

Chairman of Surakshit Khadya Abhiyan S Dave focused on the importance of food as an important ingredient that should be accounted for in the value chain of food processing.

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Vol. 9, Issue 08 - January - 2017

FOOD PROCESSING NEWS

Food processing sector may Twigly, FreshMenu, Inner attract existing rates under GST Chef, Faasos earn margins through kitchen model

wigly, FreshMenu, Inner Chef and Faasos are the likely survivors of a meltdown in the food tech space in India. These firms have adopted a model in which they control the experience â&#x20AC;&#x201D; from cooking to packaging to delivery through their own teams, and not depending on restaurants to run their businesses.

FreshMenu claims it is profitable in its hometown Bengaluru, and is on track to earn profits by March in Mumbai and Delhi. Twigly, the kitchen-based model start-up from Delhi, says each and every order of theirs is unit economic positive and they will be expanding to Bengaluru in the next six months. Similar is the case with Faasos and Inner Chef. The kitchen-based model gives the start-ups complete control over the process and quality of food, which is lacking in the aggregator model, and helps them reach profitability faster. These firms collectively deliver around 130,000 meals a day. Vidhya Shankar, Executive Director, Grant Thornton India LLP stated that scalability for these start-ups will not come with opening more kitchens. It is about making a customer come back and order more. This can be achieved only by maintaining quality and a delivery experience. The more a customer order and the more frequently the customer order is the process of the start-ups being

more profitable. At its peak, India had over 179 food ordering and delivery startups, and many of these firms were aggregators allowing consumers to book food from restaurants on their app. Unlike traditional businesses, where they charge a fee, these firms offered discounts to order food on their platform burning money for each transaction. The slowdown in funding help bust these unviable businesses. Several of these firms shut shop. It includes Eazy Meal, Zeppery, Spoon Joy and Dazo, while even taxi aggregator Ola discontinued its food delivery wing Ola Cafe. Food is a non-standardised product. Therefore one has delivered quality which in this case is taste and freshness; one has to control the underlying product. Take for example KFC, in China, they roll out around 500 outlets in a year there. This is a gigantic scale. But it works because there is template already ready. In food, it is important that the business is completely backwards integrated. Faasos, another food tech startup went from customer front serving locations to cloud kitchen locations after they launched their mobile app for ordering. Once the company launched their mobile app and saw a significant amount of traction there they realised that there was no need for a retail location as the mobile app acted as the menu for people. Hence, after their first 40 locations the company has only done cloud kitchens or dark kitchens. This helps in terms of availability of location, as since it is a dark kitchen it need not be on the main road itself. This lead to an expansion of business being much faster they are now in 13 cities with 140 kitchens. Also, rentals are a big aspect of any retail business however with dark kitchen concept that becomes an irrelevant number. This reduced the fixed cost as well leading to each sale being much more profitable.

DFRL to set up tomatoprocessing unit at Ahalya village

tomato-processing unit will come up at Ahalya village, the Defence Food Research Laboratory (DFRL) wants to set up this processing centre to support tomato farmers, who have been affected because of the decreasing prices. Due to the fall in prices some farmers even resorted to arrange their produce onto the streets. To alleviate the problem, DFRL scientists have developed a range of produces to minimize the post-harvest loss of tomato crop incurred by farmers.

Suttur, Chickballapur, and Chintamani. As per DFRL officials, the response received by farmers is good especially in Chintamani where many have come forward with suggestions. DFRL along with Spoorthy Janaabhivruthi Samsthe, conducted an awareness class for farmers in Ahalya village about various products made of tomato. Director of DFRL, Rakesh Kumar Sharma said at the inaugural ceremony of the awareness workshop, "There were instances of farmers selling tomato for Re 1 per kg, and some even throwing it to the street. After seeing the plight of farmers, our scientists have come out with various technologies and products." Gopalan, deputy director, DFRL, Deepak, CEO of Spoorthy Janaabhivridhi Samsthe and Yeshaswi from Entrepreneurship Development Institute of India were also present at the event.

The wide range of products include green tomato chutney, tomato rasam paste, tomato curry paste, hot filled tomato pulp, tomato sambar paste, tomato sauce and tomato chutney, with a shelf space of 6 to 9 months. They have developed technologies that are affordable and user-friendly to farmers, self-help groups, and small and medium enterprises. Training has already begun for farmers in some villages like

Kumar also added that, "In the days to come, we are planning to set up a registered body at Ahalya village. Here, farmers can sell tomato and can get better price for their produce. We are ready to buy value added tomato products to assist the farmer in generating the earnings. If the farmers themselves are ready to come out with various tomato products, they will be provided loans and subsidies from the government. After coming out with products, the farmers can sell the same.

ood processing industry is unlikely to have any adverse impact in terms of taxation under the proposed GST regime as the sector will continue to be taxed at existing rates. But the industry has demanded the sector be levied with minimum tax under the GST regime to fuel growth and attract investments. Addressing an international conference on 'India Farm 2 Fork 2016', Special Secretary in the Food Processing Ministry J P Meena assured the industry that there will not be any adverse impact of GST regime on the sector. The GST regime is unlikely to adversely affect this sector with higher taxation slabs, as the available indication suggests that it would continue to be taxed at existing rates even post GST. The government has reduced significantly the taxes, particularly excise on food processing industries from 10 per cent to 6 per cent, Minister of State for

Food Processing Sadhvi Niranjan Jyoti said.

In future, she said the government would take more initiatives to make this sector more vibrant and put on global map; she was quoted as saying in the statement. On post-harvest losses of agri-produce, Meena earlier said the government is evolving policies to boost food processing and reduce agri-wastage by 50 per cent in the next 5-6 years. He called upon the industry to manufacture quality processed foods which are accepted in global markets, besides asking the food safety regulator to streamline standards in this regard. He also shared that foriegn direct investment in the sector has been USD 500 per annum in the last three years and mega food parks are coming up in 42 locations.

Food processing park in Imphal inaugurated by CM Ibobi Singh

anipur Chief Minister O. Ibobi Singh inaugurated the state's first food processing park at Nilakuthi. The total cost of the park is around 45 crores and it has a total of 49 plots of 600 square meters each which are to be allotted to entrepreneurs. The park has facilities like cold storage, warehouse, drainage sewerage and one affluent treatment plant. It aims to provide space and basic infrastructures, like power, water etc. to several unemployed youths who wanted to start up their entrepreneurship in food processing at the Food Processing Park and establish their business. Speaking on the occasion, Singh stressed the role of private participation in giving employment to unemployed youth. He said that the economy of the state would improve if there is the habit of working without wasting time. "The government is seriously putting its efforts to provide employment to the unemployed youths of the state. To this end, the state government has already taken a policy decision to introduce the Manipur Start Up policy which will benefit both skilled and unskilled unemployed youth in the state, he continued. Only some states of India like Kerala, Karnataka, Gujarat and West Bengal have introduced such a policy and the government is examining which model would be most appropriate for Manipur," he said.

Singh also said that the Nilakuthi Food Proceesing Park will facilitate entrepreneurs to establish their business. The objective of the park is to give employment opportunities and improve the economy. "When there is employment opportunity and employment is given to our unemployed youth, then peace will prevail, and if peace prevails, then development will follow, he added. The state's Commerce and Industries Minister Govindas Konthoujam said that the food park has been set up with the aim of creating a sustainable agro-based industry in the region. There has been a noteworthy industrial growth in the last 15 years with a growth of 40 per cent in the handloom sector, 25.8 per cent in the food processing sector and 20 per cent in the MSME sector. The government had also inaugurated two industrial estates, one each in Thoubal and Bishnupur Districts and a central poultry farm in Imphal West recently. All this, shows the commitment of the government in providing jobs to the unemployed in the state. Principal Secretary (Commerce and Industries) L. Lakher said that the total cost of the park is around 45 crores and has facilities like cold storage, warehouse, drainage sewerage and one affluent treatment plant.

Ethanol plant to address environmental issues in Punjab: Badal

nion Food Processing Minister Harsimrat Kaur Badal said Punjab will have a second-generation bio-ethanol plant at Bathinda which will help the state check stubble burning by using the agricultural residue to produce the fuel. She said in a statement, â&#x20AC;&#x153;The bio-ethanol plant that will come up at Talwandi Sabo in Bathinda district besides addressing environmental issues will also provide better renumeration to farmers". The plant will use 400 tonnes of agricultural

Beverages & Food Processing Times

residue or 1.28 lakh tonnes of biomass per day. It will have a production capacity of around 100 kilo litres of ethanol per day and 3.20 crore liters of ethanol annually, Badal said. â&#x20AC;&#x153;This will be enough to meet 26 per cent of the state's Ethanol requirement. Around 1200 to 1300 people will get employment through the project and the biomass supply chain management, and at least 3 lakh farmers will be benefited with extra income of more than Rs 19.20 crore per annum". Hindustan Petroleum Corporation Limited (HPCL) is bringing this capital-intensive project to the state at a cost of Rs 600 crore. Harsimrat Kaur Badal is also Bathinda MP.

Vol. 9, Issue 08 - January - 2017

Beverages & Food Processing Times

Vol. 9, Issue 08 - January - 2017

FOOD SAFETY NEWS

Govt is hopeful that Consumer Madras HC criticised FSSAI on Sago testing matter Protection Bill is likely to pass in Budget Session

he government said it is hopeful that the new Consumer Protection Bill 2015 aiming to impose harsh penalties on endorsement of misleading ads among others, will be passed in the forth coming Budget session of Parliament. In August last year, the Centre had introduced the Consumer Protection Bill 2015 in Lok Sabha, to repeal the 30-year-old Consumer Protection Act. A Parliamentary Standing Committee had also submitted its recommendations in April. The Consumer Affairs Ministry has accepted some of the recommendations of the panel and finalised the draft Bill, which has also been vetted by the Group of Ministers, headed by Finance Minister Arun Jaitley. Food and Consumer Affairs Minister Ram Vilas Paswan said, “We were expecting the passage of the Consumer Protection Bill in Winter Session but that did not happen. We are hopeful that it will be passed in the Budget Session of Parliament,” The Minister said that the government has made sweeping changes in the Bill as it now provides huge penalties on celebrities endorsing misleading advertisements and ban such offenders for up to three years. It also seeks to create a Consumer Protection Authority to fast-track grievance redressal of consumers on the lines of US and European countries. The Bill has a provision for product liability and penalties in certain cases of food

poisoning. Highlighting the major achievements of his ministry in 2016, Paswan said that it came out with direct selling guidelines for the Rs 80 billion industry and companies have been asked to submit their declarations by January 24, 2017. That apart, the government has revised the Legal Metrology (Packaged commodities) Rules, 2011 to enable the competent authority under the Essential Commodities Act 1955 to fix standard quantities and retail sale prices of essential items. Regarding the pulses, the Minister said that the government has created a buffer stock of 7 lakh tonnes so far, both through imports and domestic procurement. The pulses from the buffer are being released to states and agencies for direct distribution to public at reasonable rates. So far, 55,000 tonnes of pulses have been released from the buffer, he said. Paswan said that the national food security law, under which highly subsidised food grains are distributed to the poor, has been implemented in all states. Significant reforms have been undertaken in Public Distribution System (PDS) to make it more transparent and leak proof and better targeting of food subsidy.

FSSAI is revising food labelling norms and examining global models

ood Safety and Standards Authority (FSSAI) is revising food labelling norms and examining global models. FSSAI CEO Pawan Kumar Aggarwal stated that the labelling provisions are currently under revision and the authority is looking at Codex norms.

packaged food, it is not feasible, he noted. The findings of the index, which has assessed 14 companies, is "fairly known and do not throw out any major surprises. But this at least focused attention on desirable expectation from food businesses," he said.

‘’We are going beyond that to see our labelling norms are robust and will also look at best global practices as far as regulations are concerns," Agarwal said.

"We will use this report to nudge the rest of the food businesses. In the area of nutrition, the role of the government is primarily to nudge citizens to adopt good nutrition practices. At the same time, the food businesses should manufacture and supply nutrition-rich food in the market. Otherwise, citizens will not have choices," he added.

The regulator has come out with fortification standards and many firms have shown interest. "The government is committed to address issues related to malnutrition head on. Fortification is one amongst the initiatives being taken to address malnutrition," he said. While fortification has been made mandatory in some areas, in many areas, particularly in

Most food and beverage products across the globe do not have high nutrition value and this kind of index will help nudge such companies, he said, and asked ATNF to assess more companies in the next 2018 report to get a better picture.

CSE recommends ban on celebrities endorsing foods high in salt, sugar or fat

he Centre for Science and Environment (CSE) has recommended a complete ban on celebrities endorsing foods high in salt, sugar or fat. Sunita Narain, Director General, CSE, said, "The government is considering amending the Consumer Protection Act to provide for fiveyear jail term or a penalty of Rs 50 lakh to hold celebrities responsible for false and misleading claims. The expert committee on Consumer Protection Bill, 2015 has recommended a penalty of Rs 10 lakh and imprisonment of up to two years or both for a first offence by a celebrity responsible for false and misleading claims. The penalty is Rs 50 lakh and five-year imprisonment for a second offence. "But the same amendment says that there will

igh Court of Madras criticised the Food Safety Standards Authority of India for seeking 18 months’ time for conducting scientific tests on the quality of sago produced in various factories. Chief Justice Sanjay Kishan Kaul and Justice R Mahadevan comprising the first bench before a batch of PIL’s seeking for scientific testing, in its order said “we fail to appreciate the stand which is now taken before us that the Food Safety Standards Authority of India needs 18 months more time to determine the tests, in view of the fact that the scientific panel has been re-constituted.

be no liability if precautions are taken and due diligence is done before deciding to endorse a product. In other words, this amendment amounts to nothing." Also another two problems with this proposal one, manufacturers have not been held equally guilty and two, celebrities may not understand the science behind the claims and conduct due diligence. Some of the suggestions made by CSE are strengthening nutrition facts labeling system, ascertaining nutrients, approving food advertisements, banning celebrities from endorsing foods high in salt, sugar or fat and instituting and enforcing stringent legal and financial penalties for misleading claims.

Recently the bench said, “We do believe that such a request for a long period shows an amount of callousness towards the affected people at large. Nevertheless, since the whole thing cannot be at a stand-still for 18 months, we direct the respondent

to place before us as to in the interregnum period, what test has to be followed”. The matter relates to several petitions by stating that the Tamil Nadu Tapioca Natural Sago Manufacturers Association of Salem, who is predominant manufacturers and suppliers of sago in India, added acid and other chemicals to make it attractive. Noting that it is harmful for health, they said consumers in Maharashtra, Madhya Pradesh, Bihar, Rajasthan, Uttar Pradesh and Gujarat had stopped consumption because of high presence of chemicals. It indirectly affected the interests of tapioca farmers, they submitted and sought an interim direction to the authorities to conduct the prescribed test by the authorities of Referral Food Laboratory, Pune. When it was brought to the notice of the First Bench by the designated officer of the Tamil Nadu Food Safety and Drug Administration Department present in Court that there were various criminal original petitions and writ petitions pending in respect of the action taken by the Department, the bench in its order said “we consider it appropriate to list all these matters before a single court, for which necessary administrative orders may be obtained from the Chief Justice. The bench then listed the matter for further hearing to January 24, 2017.

Street food vendors to be trained on hygiene, safety standards

ood regulator FSSAI said it plans to launch a national campaign to give training to street food vendors for improving their hygiene practices and safety standards. To promote authentic Indian street food, the National Association of Street Vendors of India (NASVI) in partnership with FSSAI organised a three-day National Street Food Festival held at the Jawahar Lal Nehru Stadium in the national capital from December 23. More than 300 cuisines from 25 states were offered by 500 street food vendors from across the country. Food Safety and Standards Authority of India (FSSAI) CEO Pawan Kumar Agarwal said, “We have already trained 20,000 street vendors of Delhi under the project 'Clean Street Food'. We are planning to roll out this programme nationally to train about 15-20 lakh street vendors across the country.” The FSSAI is seeking support of the state governments as well as corporates to roll out this programme nationally, he added. In March, the FSSAI had launched 'Clean Street Food' project with an aim to raise the safety standards of foods sold on streets across the national capital by training 20,000 roadside vendors on aspects of

health and hygiene. FSSAI collaborated with the Ministry of Skill Development & Entrepreneurship to train street food vendors. Agarwal said for the eighth edition of this festival and digital payment facility would also be available. A lot of education, fun and entertainment activities taken place during this street food festival,” he said. Agarwal said the FSSAI would also display the benefits of fortified food during this festival. National Coordinator of NASVI, Arbind Singh said, “In its 8th edition now, the National Street Food Festival has succeeded in advocating space for street vendors in Indian cities and also driving home to the vendors the need and benefits of serving hygienic and safe food.”

Tirupati laddus may get FSSAI license

oon, the Tirupati laddu may get the food safety mark. This laddu has a 300-year history behind it, and is believed to have been invented in the 18th century. It is offered to devotees as prasadam and is famous for its unique taste. The Triumala Tirupati Devasthanam, that runs the renowned temple will have to obtain a license from the Food Safety Association of India (FSSAI). Director of the Food Safety and Standards Authority of India (FSSAI), Suneeti Toteja has written to the food commissioner of Andhra Pradesh, stating that the temple authority must adhere to the safety standards prescribed by Food Safety Standards Act, 2006. Since laddu is a "food" under the act, the temple administration needs to have license to distribute it, the letter continued. TTD is officially a Food Business Operator (FBO), as per the Act and is bound to follow the safety standards, the letter added.

Beverages & Food Processing Times

Toteja letter had come in response to a Right To Information (RTI) application filed with the FSSAI about the alleged unhygienic conditions under which the laddus were prepared by the TTD, the board which runs the renowned temple. Bengaluru-based T Narasimhamurthy had submitted the application. As per the food safety act, only those in clean attire and not suffering from any kind of infections shall be allowed to manufacture and pack food. Narasimhamurthy said that the laddus must have an expiry date, while a bill must be provided when it is purchased. According to sources, the TTD has refused entry to food inspectors on the grounds that the temple kitchen is an auspicious place. The board also refused to consider the laddu as a food, since it believed devotees cannot be considered customers. Narasimhamurthy is waiting for a reply from the food inspectors regarding the hygiene conditions in the kitchen.

Vol. 9, Issue 08 - January - 2017

BEVERAGE NEWS

Heinz Power Sprouts launched by Kraft Heinz in India

high-nutrition health drink Heinz Power Sprouts launched by Kraft Heinz in India is developed with the power of sprouted grains. Heinz Power Sprouts is available in two flavours - Honey Dates and Chocolate. The health drink is available in all rural and urban stores in Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, West Bengal. It is priced at INR230 (US$3.44) and they come in 500 grams refill packs.

Kraft Heinz said. "It contains higher amounts of dietary fibre and aids digestion, prevents overeating and makes one feel fuller for a longer span of time. Barley is rich in fibre and is also a source of calcium. Wheat is a rich source of energy while soybean is a source of superior quality of protein. It contains all the essential amino acids necessary for human nutrition. The whole grains used in the product are soaked and sprouted for up to 48 hours and then slow roasted to unlock the rich and delicious flavour that both kids and adults will relish." The company claimed the ingredients â&#x20AC;&#x2DC;support physical and mental growthâ&#x20AC;&#x2122;. Ragi is considered a rich source of calcium - significant factor for bone development. Kraft Heinz added, sprouting is traditionally known to increase the nutrition of grains. For the new product two sprouted grains, ragi and barley, have been used, along with soya and wheat.

PepsiCo to launch 5 products this year

epsiCo India to launch five products by early 2017, thereby intensifying its focus on nutrition and building a healthier portfolio of products. PepsiCo India VP-Nutrition Category Deepika Warrier said, "We are moving as an organisation towards creating a healthier portfolio... we have been working on developing products after understanding the local food palette and need for whole grains and nutrition in the Indian diet." Warrier added that they are looking at launching 4-5 new products, "We believe in offering a range of choices to our customers... Clearly there is a ready category momentum (for nutrition backed products)... We have seen that nutrition backed products are growing much faster. PepsiCo will launch new products to address whole grain needs in the Indian diet, fruits and vegetables gaps, and create familiar Indian breakfast recipes healthier with oats. Quaker Oats figures prominently in PepsiCo's nutrition division plans.

Beverages & Food Processing Times

Vol. 9, Issue 08 - January - 2017

DAIRY NEWS

Aadhar-enabled payment system Dairy sector to receive financial introduced by Mother Dairy assistance from Centre

o promote online transactions, Mother Dairy Fruit & Vegetable Pvt Ltd introduced Aadhar enabled payment system in more than 1,000 milk booths and ‘Safal’ retail stores. This service would now be available in addition to the existing modes like E-wallets and SmartChange Cards. The company said in a statement,“The decision to introduce Aadhar Enabled Payment System (AEPS) was taken by the company officials on December 27, 2016 and was implemented in more than 1,000 booths in record 3 days.” The service was commissioned in association with CSC e-Governance Service

India Ltd under the guidance of Department of Electronics and Information Technology (Deity). Mother Dairy Fruit & Vegetable Managing Director S Nagarajan said, “The AEPS mode of payment is one of the easiest mode of transaction as it does not require any physical cash or card to make the transactions. Mother Dairy has always been very sensitive to the consumers’ convenience and their changing preferences along with the rich tradition of driving technology in its processes. We are cognizant of all the challenges our consumer faces in making transactions for the daily need items.”

Govt wants indigenous cattle varieties and their milk to get preference

he dairy industry says there are issues in taking up the government’s exhortation to market far more of milk from indigenous breeds. While dairy cooperatives say they are gearing up to try, private companies in the segment point to the low output of home breeds. The Gujarat Cooperative Milk Marketing Federation (GCMMF), largest in the segment, launched ‘Amul Deshi’ milk, from indigenous Kankrej cows), with fanfare at Deesa in Gujarat It was launched by none other than Prime Minister Narendra Modi himself, vouching for the qualities of the A2 variety (from indigenous breeds) of milk. After which, Maahi Milk Producer Company, floated in 2012 by the National Dairy Development Board, is to launch its variant of A2 milk, from the indigenous Gir breed, in about three weeks. Harshad Joshi, chief executive of Maahi, said there was almost no difference in their version of A2 milk from Amul’s. The Centre has raised the yearly budget allotment for development and conservation of indigenous breeds, from Rs 45 crore in 2013 to Rs 582 crore now. A ‘Rashtriya Gokul Mission’ has been launched for this. Recently, Union Agriculture Minister Radha Mohan Singh said there was a need to market A2 milk separately, for the benefit of consumers and poor farmers rearing indigenous cattle. He claimed indigenous breeds were hardier and produced healthier milk. About Rs 2 crore each has been sanctioned to Odisha and Karnataka for marketing of A2 milk. A National Mission on Bovine Productivity has been allocated Rs 825 crore.

The private dairy industry, however, is skeptical. The biggest challenge is procurement; indigenous cows give barely 1-1.5 litres per cow per day, even as this is the largest milk producing nation in the world (155.5 million tonnes in FY16). Overall global average is around 26 litres per day per animal but in India, only around 2.2 litres, so it is very difficult to encourage farmers to keep indigenous cow breeds for commercial farming. While they would consume similar amounts of feed, the yield would be low. R S Sodhi, managing director of GCMMF, admitted there was a problem and even they were scaling up procurement only gradually. “We are starting with only 15-20 villages (a few thousand farmers) in the Banaskantha region and will slowly expand to other areas,” he said. He said they were paying a 20 per cent incentive to farmers for A2 milk, collecting A1 and A2 separately. “There is growing demand for A2 milk globally and India is warming up to that. We have received great response since the launch in

select outlets in Ahmedabad and hope to increase procurement soon,” he added. Amul has priced its A2 milk at Rs 70 a litre. Maahi, however, says it is already procuring 100,000 litres per day of Gir cow milk in the Junagadh district of Saurashtra, linking with around 10,000 farmers who keep Gir cows. The company is planning to target senior citizens and newborns for the A2 brand they plan to launch. The government says it is trying to improve the incomes of marginal dairy farmers; their cattle graze on local grassland. To ensure sufficient and consistent supply, one has to work on increasing the productivity. Another senior official of a large south-based cooperative dairy federation said, "Brazil has imported indigenous cow breeds from us and worked on improving their productivity. India is still lacking in that parameter. If we want to popularise A2 milk, no matter how noble the intentions are, a lot remains to be done. Ensuring a steady supply would take many years, even decades." Government statistics show India is home to 190.9 million cattle (19th Livestock Census, 2012), roughly 13 per cent of the world total. Of this, 151 million or 80 per cent are indigenous, says the agriculture ministry. India also has 57 per cent of the world's buffalo population. The country contributes to around a fifth of all the milk produced in the world. Milk production has grown by 6.3 per cent in the past two years (FY15 and FY16), higher than the previous year's growth rate of fur per cent. However, demand is also rising at a rapid pace, faster than production growth. “At this moment, it is unlikely that many players would even dabble into such niche products. Getting into the volumes game for A2 milk would be difficult. Cooperatives have direct contact with farmers and can make an attempt. Private players are likely to stay away,” said a senior analyst with an international research firm. Hatsun Agro, a leading private player in Tamil Nadu says it has no plan for an A2 nilk product. Nor do most of the north-based medium-size dairy firms. However, in Gujarat, where cooperative dairies have a strong presence, farmers are taking to indigenous varieties. According to the Cattle Breeding Farm of Junagadh Agriculture University, the population of Gir cows is 700,000800,000 in the Saurashtra region and growing at five per cent annually.

nion Ministry of Animal Husbandry and Dairy Development has agreed to provide full financial support and assistance for the establishment of dairy firms in the state. Secretary, Animal husbandry, Government of India, Devendra Chaudhary gave his approval in this regard when Arunachal Pradesh state Chief Secretary Shakuntala Gamlin called on him at New Delhi. Chaudhary has asked to route the proposal through NDDB (National Development Diary Board) for one hundred “Muri” Buffalos. He said that the proposal will be fully guided by the NDDB and the Ministry of Animal Husbandry. Chaudhary also agreed to aid with doubling the population of Yaks in Arunachal Pradesh that can be of great value in terms of addressing livelihood issues of the local public. He also assured provision of market linkages of dairy products through his

Ministry. He assured to provide Ministry’s support in increasing the production of cold water fish such as the mountain trout and piggery in the state as the climate of the state is best suited for enhancing the cold-water fish production. Chief Secretary Shakuntala discussed various development issues relating to the Agriculture sector with agriculture secretary of Union Govt, S.K. Pattanayak.Cultivation of cardamom, ginger, Kiwi and other agricultural products have taken a big leap ahead with high value production but due to absence of marketing linkages, the farmers are not getting the true value for their products, she said. Agriculture Secretary, Pattanayak was glad that the Horticulture and Agriculture products of the state are of very high standard in terms of quality and could compete globally.

The merits of milk highlighted on Milk Consumers Day

xecutive Director of National Dairy Development Board (NDDB) & Chairman, Management Committee, West Assam Milk Producers' Cooperative Union Ltd (WAMUL), Sangram Chaudhary stressed on the need to maintain high standards of health and hygiene issues relating to production, processing and distribution of milk. He urged that milk consumers should enjoy the benefits and nutrition of milk through hygienically processed and packed milk. Chaudhry was present as the Chief Guest of a gathering of milk consumers during the Purabi Milk Consumers Day 2016 celebrations. He said “we should always try to consume assured quality and hygienic milk. Milk is not only a product that humans consume. It is one of the most essential food items for the well-being of a human. All dairy products starting from cheese to curd, milk is used in many cuisines across the globe." The milk consumers and visitors who were there at the Purabi Dairy office premises as part of the Purabi Milk Consumers' Day 2016 celebrations got a chance to interact with dairy experts to know more about milk. During the interactive session, milk experts answered number of questions related to health and hygiene of daily consumption of milk

from the consumers. Many consumers even tested the samples of milk they consume on regular basis during the event. They also got the opportunity to visit Purabi Dairy plant during the programme. Managing Director of WAMUL, SB Bose said Purabi Dairy procure their milk from nearly 200 village-based functional milk producer institutions (MPIs) and dairy cooperative societies in the districts of Kamrup, Morigaon, Nagaon, Barpeta and Nalbari covering around 4,650 dairy farmers. “The Milk Union has created a bulk milk cooling capacity of 11,000 litres for chilling of milk in the villages of Barpeta and Morigaon districts and will soon be installing another bulk milk cooler at a site in Nagaon district. All such efforts are with the help and support of the Directorate of Dairy Development, Government of Assam,” he added. The Milk Union is currently selling a daily average quantity of over 50,000 litres of packed liquid milk and milk products in the markets of Guwahati and towns like Jorhat, Nalbari, Rangia, Nagaon, Tezpur, etc. Besides packed liquid milk, Milk products like paneer, sweet curd, plain curd, cream, flavoured milk and ghee of Purabi have gained huge popularity among the consumers in the market.

Milk producers should compulsorily have bank accounts

he government has asked dairy cooperatives to open bank accounts for all milk producers by January to ensure smooth payment to farmers post-demonetisation. The Centre is also reviewing and monitoring the situation of easing the payment to milk producers. Gujarat Co-operative Milk Marketing Federation (GCMMF) that sells milk and other dairy products under Amul brand has been specifically directed to ensure 100 per cent milk producers’ accounts to be opened by December, 30, 2016. An official statement said “Consequent upon the government’s decision of demonetisation, certain unintended impacts have been observed especially in the sectors thriving upon sheer cash transactions. In this regards, non-availability of funds to the co-operative banks for making payments to milk producers/farmers by dairy co-operative against the milk supplied by them came to the notice of the government. Similarly, other co-operatives have been directed to ensure the opening of 100 per cent accounts of milk producers/farmers by 30th January, 2017.”

Beverages & Food Processing Times

The Centre has issued specific instructions to all the agencies such as National Dairy Development Board, Mother Dairy, and all state dairy cooperative federations for ensuring direct payment to milk producers’ bank account at the earliest. “Low penetration of nationalised banks and co-operative bank accounts in rural areas need adequate financial support with appropriate safe guards,” the statement added. Responding promptly to the prevailing situation of reported payment problems, Agriculture Minister Radha Mohan Singh has regularly reviewed and directed to take appropriate action to alleviate the problems. There are 1.7 lakh dairy cooperative societies (DCS) at village level having 1.6 crore milk producers affiliated with 218 milk unions. About 850 lakh litres milk per day is acquired from private dairies. However, the value of milk procured from DCS is to the tune of Rs 120 crore per day. For weekly and 10 days payment cycle, the substantive amount is to be disbursed to lakhs of milk producers spread over varied geographical areas.

Vol. 9, Issue 08 - January - 2017

FOOD SAFETY NEWS

FSSAI collecting samples of milk India’s food firms fail to address nutrition crisis: study and honey sold in the market to

any food and drink companies in India are far from the fight against obesity and malnutrition, a new report said. As per ‘The India Access to Nutrition Spotlight Index 2016’, a study by Netherlands-based Access to Nutrition Foundation (ATNF), there are various food and beverages companies in India that made strategic commitments to grow businesses with focus on health and nutrition.

As a whole the industry is working very slow in addressing nutrition challenges in India, which is home to the world’s largest number of stunted children. The report was prepared after top food and beverages companies in India, including the multinationals were scored on and positive influence on consumer choice and behaviour, corporate strategy, and availability of appropriate, affordable, and accessible products. Nestle India Ltd ranked one with a score of 7.1 out of 10 in overall terms, followed by Hindustan Unilever with a score of 6.7. ATNF studied 7 companies for the listing. In product profile category Mother Dairy stands first with score of

5.6 out of 10, then Hindustan Unilever (4.6/10) and Amul (4.4/10). ATNF study noted that domestic companies need to adopt and reveal their nutrition strategies and policies, while multinationals need to improve the nutritional quality of their portfolios. Executive director of ATNF, Inge Kauer said, “India faces the serious and escalating double burden of malnutrition, with a large undernourished population as well as growing numbers of overweight and obese people who are developing chronic diseases. Food and beverages manufacturers in India have the potential and the responsibility to be part of the solution to this double burden of malnutrition.” As per the data of National Family Health Survey (2005-06) conducted by ministry of Health & Family Welfare, Government of India, 42.5 per cent children below 5 years of age are underweight and 48 per cent stunted. ATNF report suggests that government should enable and encourage food and beverages companies to introduce fortified packaged products to address specific widespread micronutrient deficiencies and should use more fortified staple ingredients compulsory in government programmes, such as mid-day meal schemes in schools. Food Safety and Standards Authority of India has already proposed to make fortified food mandatory for public food programmes, including public distribution scheme (PDS), mid-day meals and other schemes. FSSAI Chief Executive Officer Pawan Kumar Agarwal said, “We are in discussions with various ministries and industry and working on setting up standards and how to make large-scale food fortification a reality.”

check quality

EO Pawan Kumar Aggarwal stated that the Food Safety and Standards Authority of India (FSSAI )is collecting samples of milk and honey sold in the market to check quality of these two food items after it received consumer complaints.

testing labs in various states. "Substantive work has been done and some of the work that remains to be done is in advance stages. We should probably have most of the standards that are perhaps needed to ensure safe food in the next few months," Aggarwal said.

FSSAI has set up an expert panel to review the existing standards to simplify and streamline the quality norms. "Surveillance is a big area. We are taking up surveillance in few commodities.

He emphasised on the need to have standard operating processes for regulatory authorities of the country, saying the absence of these processes provides discretionary power to food inspectors and enforcement agencies. FSSAI has set up a technical panel to prepare these standard operating processes that could be used by enforcement agencies, industry and thirdparty auditors. The authority is in the process of setting up regulations for third-party audit and the same will be made mandatory for high-risk food categories, Aggarwal said.

FSSAI has accelerated the pace of standard settings in the country. The regulator has recently set standards for fortification of six food items as well as for nutraceuticals and health supplements. FSSAI has done reasonable work in setting standards for food products in the last five years of operations. To strengthen the food regulatory ecosystem, he said the government has recently approved an investment of about Rs 500 crore to upgrade food

Beverages & Food Processing Times

Codex Alimentarius Commission Chairperson Awilo Ocheing Pernet suggested that protection of consumers' health by ensuring food safety should be a priority for every country. Terming food safety as an issue of "great concern", she said 4, 20,000 people die worldwide due to food-borne diseases. "Food-borne diseases are preventable. To ensure food safety, all stakeholders must play their role efficiently," Pernet said.

Vol. 9, Issue 08 - January - 2017

BEVERAGE NEWS

Coca Cola to take Vidarbha’s oranges worldwide

s per the minister of state for industries, mining and environment Pravin PotePatil soft drink giant Coca Cola would be taking oranges from Vidarbha across the globe. He said the company would procure oranges from farmers and use the pulp in various products, including beverages, to be made at their upcoming plant in Amravati. It would be setting up two orange-processing plants at Morshi in Amravati and at Butibori in Nagpur. "The company is setting up a plant in about 40 acres at Morshi. It had talks with farmers after which it agreed to procure oranges for its various products sold worldwide. In this way, the fruit produced here would go across the world." Pote added. Coca-Cola plans to manufacture its products using orange pulp at both plants. It would also undertake the promotion of NOGA (Nagpur Orange Grower Association) brand, a subsidiary of Maharashtra government, popular in the Vidarbha region. Pote said, “A huge number of employment opportunities would be generated, once the plant starts functioning, in a couple of years. They have started its set up. Importantly, the oranges would

be in demand and its growers would be ultimately benefited." The Maharashtra government signed a three-party pact with Hindustan Coca-Cola Beverages Private Limited, the largest bottling partner of the soft drink major, and Jain Irrigation Company, this year in February during its 'Make in India' event in Mumbai. It proposed setting up 'Oranges Unnati Project' on 100 acres on public-private partnership (PPP). The Butibori plant would manufacture juices, with a mixture of Vidarbha oranges and Marathwada's sweet lime. The company would help farmers to cultivate and increase the yield with the help of new scientific techniques, including Ultra High Density Plantation. Growers would also be provided classroom training and demonstrations using hitech audio-visual aids. Orange can be used not only in beverages, but also for producing other products like jam, sauce and even wine, with bright prospects once it reaches worldwide.

Central issued advisory on overcharging of beverages at public places

eacting on the bunch of complaints received by the consumer affairs department about variance actual weights and prices the Central Government has issued an advisory to states striking down overcharging of packaged items above their MRPs at airports, malls, multiplexes, and restaurants.

The government has made it clear that in the cases of two MRPs for a single product, the lowest price will be considered the actual price. As a matter of rule, there is no dual MRP provision for the packaged commodities but at several places products are sold at higher prices.

Giving a big relief to consumers at multiplexes, malls, airports, railway stations and restaurants, the government has struck down charging anything over the maximum retail price (MRP).

The National Consumer Disputes Redressal Commission (NCDRC) has also stated in its orders, earlier, that no packaged product like bottled water could be sold at a different price than the MRP at malls, cinema halls and airports.

The consumer affairs department has made what could be a breakthrough statement advising all the state governments to ensure that there is no dual pricing for any packaged item or product.

In its letter to various state governments, the consumer affairs department has asked them to carry out verification at the manufacturing units in their respective areas.

The advisory assumes significance in the backdrop of the ground reality that several items including bottled water, snacks etc are usually sold at higher prices at big restaurants, airports, malls, multiplexes and other such places.

The government's decision came on a bunch of complaints received by the consumer affairs department about variance actual weights and prices of breads than stated by the manufacturers.

Coke wants consumers to believe it's not just for fast food

oca cola has created a new function called Franchise Capability & Business Transformation, in a move that will help Coca-Cola sell its products through an online platform. This is aimed at increase supply chain, technology and processes at its franchise bottlers to make them future ready for digital selling. At present, Coca-Cola operates 65 companyowned bottling plants and 35 plants that are franchisee-owned. Wadhawan, who has led the Human Resources & Shared Service function at Coca-Cola India for over six years, has had a hand in the company's retailer capability development initiatives, including Parivartan programme by Coca-Cola University. Coca-Cola India runs a website — Coke2Home, which delivers its products to around 15 locations across the country. As reflected by operations of online marketplaces, doorstep delivery of FMCG products has proven to be a logistical nightmare. Sameer Wadhawan, currently VP, human resources at Coca-Cola India, will spearhead the function.

ottled water is a sensible portfolio addition for a company best known for its soda and sugary beverage products. Experts expect bottled water consumption to surpass soda for the first time signaling a shift in beverage preferences among consumers.

been paid to post photos of Coke with healthy dishes. Additionally, a piece of Coke-sponsored content that stated, “It’s an Amateur Move to Limit Coca-Cola to Fast-Food” appeared on Vox Media sites.

The soda giant is hoping to update the drink's image among those in their 20s and 30s who may only think of pairing soda with less than healthy options.

It’s not really a new approach for the company. Last year the company paid nutritionists to talk about the health benefits of soda. The reports made their way to several national media outlets, and each expert pushed a sample-size of Coke or small soda as a snack idea. The company also paid dietitians to tweet against soda taxes.

In his new role, effective January 2017, Wadhawan will work closely with Coca-Cola's franchise bottling partners in India and South West Asia (SWA) region to build their people capability. Increasingly, FMCG players, including Coke and PepsiCo, have been trying to gain foothold in the online space in the country. Although India and SWA business of Coca-Cola aspires to be the fifth largest market for the company globally, CocaCola's growth plans in India have hit a bottleneck as sales of its beverages in the third quarter (JulySeptember) have been dragged down by rising health concerns over sugary drinks and wary consumer spending. The maker of drinks such as Thums Up, Sprite, Maaza and Minute Maid, said its sales volume in India declined by 4% in Q3. In the same period last year, its sales in India grew by 4%.

features "inspirational" designs from emerging artists. The new product goes along with PepsiCo’s "Performance with Purpose” goals, which the company announced in October, and will be available for purchase in February in 700 ml and 1 liter sizes. The company committed to broadening its nutritious options and ensuring that two-thirds of its global beverage products contain 100 calories or fewer from added sugars by 2025. Bottled water is generally a low- to no-calorie beverage, depending on any additional ingredients, so LIFEWTR will support that goal.

PepsiCo has announced the launch of new premium bottled water brand, LIFEWTR. Besides its ingredient list, which includes electrolytes added for taste, this brand offers premium packaging that

PepsiCo already produces bottled water, most notably the Aquafina brand. But because of LIFEWTR's premium positioning and eyecatching packaging, it is likely to appeal to different demographics or even different consumption occasions, so it shouldn't pull sales from PepsiCo's other bottled water brands.

Bisleri Water now available in UAE he leading mineral water brand, Bisleri is going to expand its market in UAE shores. It has market presence in around 1000 retail outlets in seven emirates and plans to reach 4500 by the end of 2017. With the introduction of 1.5 litres and 500 ml bottled water, Bisleri plans to expand into small SKU’s (200 to 330 ml) and large segments (5 litres to 5 gallons) gradually.

In an effort to sell more of its flagship beverage, Coca-Cola has started a marketing campaign featuring the soda accompanying a wide range of meals, not just the fast food and pizza it’s normally associated with.

Manu Narang Wadhwa, who joins the Coca-Cola from American Express, will take over Wadhawan role. This will make her the first female HR head at Coca-Cola India in around 15 years.

PepsiCo launches premium water brand to support “Performance with Purpose” goals

or years, marketers and PR companies have been spamming bloggers with news and products in hopes that they will write about the product and bring it to the attention of their thousands upon thousands of followers. While this trend was more used by little companies and new products, Coke is tapping into this same kind of grassroots effort, and is using the power of social media stars for promotion.

The campaign has been utilized in TV ads, and it’s been reported that popular foodie bloggers have

Coca-Cola to sell products through online platform with a new function called Franchise Capability & Business Transformation

MD and Chairman at Bisleri International, Ramesh Chauhan said, “Bisleri is the No. 1 mineral water brand in India having more than 60% share in India.

Beverages & Food Processing Times

It is now introduced in gulf through an association with Korus, which specialises in launching fast moving consumer brands in F&B markets. We already have a strong emotional appeal among the Indian diaspora and with our premium quality bottle, sweet ground water and differentiated colour we are sure to appeal to the cosmopolitan population of the UAE. Bisleri is our most well-known brand, so it was an obvious decision to launch it first. We have ‘Vedica’ for the upper end, which we shall launch at the appropriate time. The next step is to increase distribution across retail, hotels, restaurants and cafeterias,” he added. Bisleri International is an Indian beverages company popularly known for its Bisleri brand of bottled water. It commands 60 per cent market share in the Indian packaged drinking water industry.

Vol. 9, Issue 08 - January - 2017

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Vol. 9, Issue 08 - January - 2017

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Vol. 9, Issue 08, January 2017,

Health drinks: the next

20/-

ith businesses facing huge cash crunch, the Centre's demonetisation drive is having a significant impact on the country's economy. Production process not only in the informal sector but also in the formal sector has been impacted directly or indirectly, and cash driven segments such as fruits and vegetable markets, horticulture and floriculture, agricultural and food processing, construction activities, among others have been impacted. But in a survey by PHD Chamber of Commerce & Industry,the economists see a "significant impact" on India's economic growth in the short term. However, the benefits accruing from demonetisation will help in sustaining the country's economic growth in the long term and will drive the Indian economy to new areas of growth in the future. And why am I not very surprised when in the same backdrop of demonetisation, Associated Chambers of Commerce and Industry of India (ASSOCHAM) have supported bringing agricultural income under the ambit of taxation in the country. It is estimated that demonetisation would expand tax net, but it would result in higher tax revenue only when all incomes are taxed, including agricultural income. Well what will happen in the future is yet to be seen, but at present the informal sector has been badly hit, the cash driven sector has been indefinitely been damaged. We really need a proper push now to regain the momentum that has been lost and hopefully this survey stands correct and we resuscitate back. Demonetisation or not, awareness has a great impact on a consumers wish to buy what or not. So now consumers have become more mindful about what they eat, 'calorie' count is the new 'MRP' for packaged food products. Traditionally, nutritional information is printed on the back of a product pack, while MRP (maximum retail price) is used as the unique selling proposition for the price-sensitive consumer. Now, to engage with the new-age, calorie conscious consumer, marketers are turning conventional wisdom on its head and displaying nutritional information on front of the pack. Some players are highlighting low calorie count to promote products. For instance, take the packaging of recently launched Kosh oats. It is designed in such a manner that back of the pack with nutritional information is actually the front side, while MRP appears on the reverse side. On the other hand, the new Coca-Cola pop can advertisement highlights 'less than 100 calories' prominently to grab the attention of cognizant consumers. Coming to the Indian dairy, private Indian dairies, backed by private equity and public funds of late, are increasingly looking to aggressively expand the network of their small format parlours to push sales of value added products that ensure better profit margins through modern retail trade as mom-and-pop stores seemed less appealing. Some of these private dairies include listed entities such as Andhra Pradesh Chief Minister Chandrababu Naidu’s Heritage Foods, Chennai headquartered Hatsun Agro Products and Mumbai-based Prabhat Dairy. Heritage Foods has been increasing its milk parlours across markets over last several months, while Hatsun Agro is looking to triple its small format network to around 3,000 parlours by 2017-end from 1,000 parlours now. Others firms have plans for expansion of small format parlours include Prabhat Dairy, which raised funds from capital market, Godrej Agrovet-backed Creamline Dairy and Tirumala Milk Products that was acquired by French dairy giant Lactalis. This exercise is mainly to make available an array of dairy products to customers as there are some constraints with modern retail trade and mom-and-pop stores with respect to penetration and availability of products. It makes senseto make available all products at one place. Nepal's CG Foods, makers of Wai Wai noodles, plans to invest Rs 250 crore in India to open quick service restaurants (QSRs) in next 5 years. It will be spread across various formats - food courts, self-standing kiosks, standalone outlets, highway format etc. Cola major Coca-Cola India has expanded its portfolio by launching an active hydration beverage Aquarius -a lemon flavoured non-carbonated drink - and is one of the top $20-billion brands of the American beverages giant globally. While Amazon believes it has solved the problem with the introduction of Amazon Go, an innovative concept that’s being piloted in a downtown Seattle grocery store that lets customers walk in, grab food from the shelves and simply walk out again, without ever having to wait in a checkout line.The checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion and deep learning. Mondelez International has agreed to pay $13 million in civil penalties without admitting or denying charges that its subsidiary Cadbury India paid a consultant who was suspected to have bribed government officials and possibly top state politicians to obtain licences and approvals for a chocolate factory in Baddi, Himachal Pradesh. The Securities and Exchange Commission (SEC), the US market regulator, had charged snack-maker Mondelez with poor internal controls and violation of the Foreign Corrupt Practices Act (FCPA) in India. With conventional spices from India unable to post considerable growth in exports, the Spices Board has gradually turned towards value addition in the form the brand 'Flavourit'. The board aims to partner with private players to sell premium spices, valueadded products such as spice chocolates, mouth fresheners and cosmetic products in international markets. Food processing industry is an arena of amazing development, both domestically and globally, we need to nurture it in the right direction so it positions itself at the helm of the industries in India; dedication and devotion is there, zeal is required.

eople all around the world especially in India are moving towards health drinks. Study reports says that Indians are preferring health drinks over the aerated and carbonated drinks. Even the government and food regulator of India FSSAI has showed serious concerns on carbonated drinks. The country ranks second in world population with over 1.3 billion residents co-existing together. With such a huge number, there are multiple dreams, thoughts, aspirations, food cravings, and thirst for drinks in a specific geographical area. As per research, Indians spend more on nutritional and health supplements to combat the various health problems. This indicates that people are concerned about their health, but are unable to devote time for it. The non-carbonated beverage industry has great potential for future developments in India. Flavoured milk, energy beverages, weight-directed products, ready-to drink meals and functional beverages could prove to be as substitute of fizzy drinks in Indian market. Though the beverages industry in India is growing exceedingly well, the segment of light, health and low-calorie drinks is showing upward trend in the recent years. Consumers now want something that is nutritional because of the increasing health issues due to high sugar content level in carbonated beverages is a matter of concern. These health products are specially made to provide energy and nutrition, and people from all age groups consume it. Hence there is a hard competition between the various health drink brands in the country to gain market share. The basic marketing strategies - product, price, promotion, and place are used to capture the target audience and to develop the health drinks market. As the purchasing power continues to increase, the preference is more for health drinks. Soft drinks companies like The Coca-Cola Co and PepsiCo, Dabur, Parle Agro are entering the health segment by launching new products. As per Nielsen data, consumers are now opting for healthy beverages pushing Pepsi and Coca-Cola out of the top five highest sold beverages across modern retail chains in the first half of 2016. In the beverages industry, the scale of volume and sales keeps shifting between aerated and health drinks. Aerated market sensed a threat with the emergence of new important segment – health beverages. This new segment in this industry gained prominence in the recent times. Consumption of fizzy drinks have been reduced because of health concerns. As per figures from the Diabetes Foundation and Centre of Nutrition and Metabolic Research indicates that India's annual per-capita consumption of all sugar-sweetened beverages has increased from around 2 litres in 1998 to 11 litres

Beverages & Food Processing Times

in 2014. To curb the growth of diabetes, obesity and other health aliments, health drinks is being promoted on every advertising platform. There is a need to reduce the intake of sweetened drinks because of excessive consumption of these are linked to lifestyle diseases, obesity, diabetes and so on. Indian consumers are price sensitive and opt for cheaper options without realizing the side effects. With awareness about the deterioration in health due to such drinks, indicating towards a probable decline in the fizzy drinks market. The health-conscious people are shifting to health drinks as they are considered a healthy option. The import of health drinks in India is worth USD 169,182 with total quantity of 44,416. Malaysia is the largest supplier of health drinks accounting for imports worth USD 159,763 followed by Japan and Italy which exported health drinks worth USD 3,914 and USD 2,382 respectively. Dadri-ACPL CFS accounted for 94.4% of imports followed by Chennai Sea and Delhi Air Cargo which account for 2.6% and 2.4% of imports respectively. Average price of health drinks per unit is USD 3.81 and average value per shipment is 6,266.

Probiotics – alternative healthy drink Probiotics are an important part of the complex world of foods that are beneficial for health and very necessary for proper digestion and immune health. Thus, supplementing with additional probiotics will help protect the digestive system. Probiotics juices are best for lactose-intolerant people to receive benefits. Multi-strain probiotic juices have more immune-boosting microorganisms that help in improving symptoms of lactose intolerance. Though this concept of probiotic drinks is relatively new, product awareness is of utmost importance to the consumers since it provides health benefits. The low level of awareness about the product amongst the consumers stands as an obstruction in the way of market growth. The Indian probiotic market is evolving as one of the highest growth potential market in the world due to many factors namely such as changing food consumption patterns, health concerns among consumers especially the youngsters, increasing diabetic population, growing risk of lifestyle related and cardiovascular diseases and the rise in disposable income. According to ‘India Probiotic Market Forecast and Opportunities, 2019’ the probiotic market in India is anticipated to achieve a CAGR of 19.80 per cent during 2015-19 in terms of revenue. Northern India is leading the probiotic market in India with good sales revenue, followed by southern and central regions of the country. Danone Yakult, Amul, Mother Dairy and Nestle

Vol. 9, Issue 08 - January - 2017

BEVERAGE NEXT

emerging segment in beverages industry hence the probiotic manufacturers should gear up to cater the market demand.

India are among the leading producers of probiotic and functional foods and beverages in India. Marketing teams should implement innovative ideas so that people clearly understand the concept of probiotics. For example Yakult had undertaken a direct marketing strategy by the name Yakult Ladies, wherein team of women visited homes to deliver the product and informed customers about the benefits of the usage. To educate Indians about the product concept, Yakult in association with Microbiota and Probiotic Science Foundation, conducted seminars to spread awareness about

the benefits of probiotics in treating diseases. Consumer awareness about the importance of probiotics for good health is necessary in today’s times. The global probiotic drinks market is anticipated to grow at a CAGR of more than 7% by 2020. Probiotics are highly recommended for lactosesensitive people as that aids the body in digesting lactase. Lactose intolerance is a condition where the body is unable to digest lactose, a type of sugar found in milk and dairy products, because the small intestine does not make enough lactase, the enzyme that digests lactose. The adult population of the world, about 73 per cent above 35 years of age are lactose-intolerant. These probiotic juice drinks are available in vegan and gluten-free varieties and are dairy-free containing 20 billion active and live probiotics per serving, making it appropriate for lactose-sensitive people. Health benefits with probiotics drinks Probiotics consumption prevents the growth of harmful bacteria inside the digestive tract that leads to an improvement in nutrition absorption and bowel movements. As per research done by the Journal of the American Medical Association in 2012, the consumption of probiotics reduced the risk of diarrhoea by 42%. Also, these supplements increase Lactobacilli counts in women and prevent diseases like bacterial vaginosis, yeast infection, and urinary tract infection. Probiotic drinks also improve the interstitial microbial balance by lowering the pH levels. Clinical studies have proven that intake of probiotics averts the overgrowth of harmful microbes such as Candida, Escherichia coli, Helicobacter pylori, and Salmonella. Studies have also shown that probiotic yoghurt consumption shields the immune system against cancer in colon, breast, and bladder approximately by up to 35%. The health benefits of probiotics drinks are also that they help to reduce dental caries, prevents oral candida infections, and manages periodontitis. Over the years, the demand for probiotic drinks is bound to increase due to such health benefits,

GST and its likely impact The Indian government is set to introduce the GST (Goods Service Tax) in the next financial year. GST is an all-inclusive indirect tax on manufacture, sale and consumption of goods and services throughout India, to replace taxes levied by the central and state governments. The introduction of GST will be a noteworthy step in transforming the taxation system in India. The combination of several central and state taxes into a single tax would alleviate double taxation, facilitating a common national market. Once GST is into effect, it should lead to easy administration. The central and state governments have fixed four tax rates - 5%, 12%, 18% and 28% respectively depending on the product category. With GST, the government got a chance to re-evaluate the tax position of soft drinks. According to sources, in February last year, the central India excise tax on ‘aerated soft drinks’ was to be raised from 18% to 21%, though subject to a 40% drop (or tax incentive). This is in addition to state variable VAT which averages out at around 14%. Therefore, with great displeasure the Indian Beverage Association (IBA) accepted the Government's decision to classify these drinks as luxury items, thereby carrying the same tariff as luxury cars. Furthermore, an additional cess (or tax) would also be levied on top of the 28% tax rate. The reason for IBA’s members displeasure is because the retail prices as low as INR50 (US$0.74) per litre (this differs depending on brand, pack and location), sodas cannot and should not be considered to be luxury goods. The second reason is against the high tax level, though carbonated, sodas serve a consumer hydration need. Once into practice the revised tax structure would adversely affect the Indian CSD market, because though these drinks are affordable and are consumed by people from all strata of society including both rural and urban. There will be predictable price rise with GST into effect, that will make carbonated beverages a luxury item catering to the elite and middle class. PepsiCo and CocoCola India are in a fix as this would also impact the employment scenario in the industry if aerated drinks demand drops. They will have to shut down its 50-or-so factories and bottling plants, because of an increased tax burden and reduced demand. The multi-billion dollar investments previously lined up for between 2012 and 2020 could also be terminated in the wake of this new tax structure in India. Till date, unfortunately sugar-free sodas

have failed to create a mark in India. As per records, products like Diet Coke and Diet Pepsi occupy less than 1% slice of the country's soda market. However, both Coca-Cola and PepsiCo have recently promised to cut back or reduce sugar levels in India, all for the sake of healthier living. PepsiCo health drink – Game Fuel To tap the growing segment of health-conscious customers, beverage and snacks major PepsiCo have placed their focus in this area by launching new drinks. PepsiCo India Vice President, Beverage Category, Vipul Prakash defined functional drinks as those containing vitamins and mineral. “We feel hydration drinks and functional drinks are a big opportunity. Health and wellness is our focus, that is where the customer is moving. Trend is towards health-related drinks. We will launch more products in these segments.” Recently the company launched a new product under Mountain Dew brands -Game Fuel. He said, “We have launched new product under Mountain Dew brand, 13 years after it was launched in India. Game Fuel brand is present in the US and India is the second country where it has been launched.” Prakash also added that, “This year was a big one for us. We launched 7UP Revive and Nimboo Masala Soda nationally. We also launched Game Fuel this year.” Game Fuel has been launched in 600 ml PET bottle and 250 ml can and is available at the price of Rs 35 and 25 respectively. ‘Ojasvita’ -health drink launched by Sri Sri Ayurveda The health drink – Ojasvita is a consumer product launched by spiritual guru Sri Sri Ravi Shankar company, Sri Sri Ayurveda. Ojasvita is available in different flavours namely vanilla, strawberry, mango, chocolate, and Ragi. In the year 2003, Sri Sri Ravishankar stepped into the FMCG market with his company by the name of Sri Sri Ayurveda (SSA) which mainly focuses on Ayurvedic products. SSA has various categories of products

which caters to the market target audience. The company selected sports celebrity and Olympic silver medallist P V Sindhu to be the brand ambassador for their health drink. Hamdard latest innovation - RoohAfza Fusion The 100-year-old iconic FMCG company Hamdard Laboratories India entered the readyto-drink beverage segment with the launch of ‘RoohAfza Fusion’, a brand extension of its flagship brand RoohAfza. It is available in modern tetra-pak aseptic packaging that preserves both the taste and flavour of the product and priced at Rs 20 for 200ml pack. Chief Sales and Marketing Officer, Hamdard, Mansoor Ali said, “In the last few years, there has been a perceivable growth in the popularity of instant or ready to serve juice based beverages. There has been a change in consumption patterns, especially in the youth who are now turning

Beverages & Food Processing Times

to natural, herbal products which are perceived as healthier. Fusion is a natural extension in the format that connects with the youth. Fusion extends the brand to new consumers, while retaining our existing users and offering them an exciting variation of their favourite RoohAfza in fruit flavours.” Amit Aneja, AGM Marketing Hamdard said, “Juice based drinks happen to be the fastest growing segment under the soft drinks category and is projected to grow by 2.5 times of its current size by 2020. So, with RoohAfza Fusion we are entering the right segment at the right time.” Coke Zero with zero sugar by Coca-Cola ‘Coca-Cola Zero’ better known as ‘Coke Zero’ in the market claims to be one of the fastest selling product under the brand globally. Coke Zero is sold in 150 countries. Coca-Cola Company launched Coke Zero in the Indian market. It comes with zero sugar yet retaining same taste of the original Coca-Cola. The new product has been launched in 15 cities across the country.

Coke Zero is available in three different quantity packs, the regular bottle (500 ml) priced at Rs 65, 300ml at Rs 75, and 180ml priced Rs 45 respectively. This launch is part of the marketing plan with an aim to diversify the portfolio in regards to the changing taste and preference of consumers. President of Coca-Cola India and South West Asia, Venkatesh Kini said “The launch completes our Red-Grey-Black suite under the Coca-Cola One Brand strategy.” With every passing day, Indians are becoming more health conscious the beverages company has plans to launch many low-calorie drinks in India. Low-calorie beverages in Coca-Cola’s global portfolio also include Fanta Zero. “There’s health consciousness, and people are opting for lowcalorie drinks. We have a few low-calorie drinks like Coke Zero that we sell in different markets. We are evaluating, but are yet to finalise which one to launch.” said Kini. As per estimates by market research firm Nielsen, low-calorie sparkling drinks market has been growing at a fast rate. Between September 2014 and August 2015, the growth was at the rate of 39 per cent. Conclusion The total market of health drinks is placed about 90,000 ton and is projected to be reach about 4 per cent. Consumers are the sole reason for the existence of commercial establishments. Hence one of most important activities of any company is to attract and retain consumers. People want nutritious drinks but if these products are available at a reasonable price then the consumption pattern will rise. If people do not consume, then these packs/boxes just stand on the shelf untouched. The short shelf life of these health drinks is another drawback, that comes in the way for this developing segment in the beverages industry. The companies must focus on the continued investment in the health food drink category and improve the consumption pattern.

Vol. 9, Issue 08 - January - 2017

BEVERAGE NEWS

Rs 150 cr orange processing Why cold brew coffee and tea could be the dominant drinks of 2017 plant in Maha by Jain Farm

ain Farm Fresh Foods, a subsidiary of Jain Irrigation Systems, has joined hands with Hindustan Coca Cola Beverages, the bottling arm of The Coca Cola Company, to set up an ultra-modern orange processing plant in Maharashtra. The plant with a capacity to process 500 MT of

complete value chain from farm to fork.” The project will set up the largest nursery for orange plants in the country and introduce the processing varieties of oranges to the farmers in the region. Hindustan Coca Cola Beverages is collaborating with Jains in the project and apart from participating in the agri extension project as an equal partner, they have also assured 100 per cent buy back of the orange juice and orange juice concentrate that will be manufactured at this plant.

oranges per day and spread over 100 acres, will be set up with an investment of Rs 150 crore. Chief Minister Devendra Fadnavis performed the ground-breaking ceremony for Orange Unnati Project at Thana Thuni village in Morshi taluka of Amravati district. A statement issued by the company said, "The project is unique and firstof-its-kind in the country as it aims to build a

The partnership with Coke, the most critical component of success i.e. marketing is taken care of and in a short time the entire country will be able to enjoy the unique taste and flavour of orange juice made from ranges of Vidharba region, the release said.

The company said the active hydration market is at a nascent stage but has the potential to grow exponentially in the coming years. Aquarius is one of the top $20 billion brands of Coca-Cola Company and is very popular across the globe. It is a non-carbonated, low calorie beverage containing sodium, calcium and potassium, and

The global RTD coffee and tea market is estimated to grow from $71.4 billion in 2015 to $116 billion by 2024, an increase buoyed by millennial, according to Grand View Research, Inc. The influx of cold brew choices has many manufacturers fighting for refrigerated shelf space. Retailers may still be somewhat wary of devoting too much space to the ready-to-drink coffee and tea drinks, which take away from timelessly

the lemon flavoured drink will be available at Rs 30 for 400ml. The introduction of Aquarius follows launch of Vio (dairy drinks) in 2016 on the heels of the launch of Fuze iced tea in 2015 and Coke Zero in late 2014, it said in a statement. Coca-Cola India and Southwest Asia vicepresident for marketing and commercial Debabrata Mukherjee said that in this market we aim at shaping the category of active hydration, targeted at young and urban consumers who are active-minded and lead active lifestyles.

popular juice and fruit drinks. However, if sales continue to rise—and the latest numbers show the segment is expected to grow 62% in the next eight years —these products will squeeze others out of that space, just as those fruit drinks did to carbonated beverages years ago. More health awareness and higher disposable incomes are pushing sales of RTD coffee and tea to new heights. Grand View Research found RTD tea was the dominant product segment, with a projected demand of more than $84 billion by 2024, which analysts think will be driven by iced tea. The trend is apparent to most manufacturers. The Coca-Cola Co. is one of the last to jump on it, with plans to grow its Gold Peak brand of iced teas in 2017, and also release new offerings like tea lattes and cold-brew coffees.

TSRTC & Bisleri collaboration; To sell bottled water at stations unsafe water bottles at more than MRP rates in the bus stations, it is decided to enter into a business partnership with national brands having ISI and fulfilling Food Safety and Standards Authority of India (FSSAI) standards in the process, TSRTC has selected M/s Bisleri International Pvt Ltd as its business partner," the statement said.

Chairman of Jain Farm Fresh Foods Anil Jain said, "We are committed to bringing transformation of the agriculture in the stressed Vidharba region and ensure long term prosperity of farmers in a sustainable manner."

Aquarius - active hydration beverage introduced by Coca-Cola oca-Cola India has launched an active hydration beverage Aquarius -a lemon flavoured non-carbonated drink and is one of the top $20-billion brands of the American beverages giant globally.

n increasing number of beverage manufacturers are expanding into the ready-to-drink coffee and tea category. Smaller entrepreneurs who are savvy about telling a hand-crafted story about their innovations are positioning brewed beverage concepts as a healthful alternative to traditional sugary beverages and experiencing sales gains.

MoU has been signed between Telangana State Road Transport Corporation (TSRTC) and Bisleri International for sale of bottled water at bus stations from December 10. TSRTC said in a statement that “in order to curb sale of local branded, spurious and unsafe water bottled at more exorbitant prices in the bus stations, TSRTC has entered into MoU with M/s Bisleri International Pvt Ltd, as its business partner to supply branded bottled water in the bus stations with effect from December 10. Currently the stalls in bus stations are allowed to sell bottled water, but complaints have been received about the sale of non-branded bottled water and that too at exorbitant rates, it said. "To curb the sale of local branded spurious and

The Bisleri company would sell the bottled water with TSRTC logo, adding that existing drinking water facilities, such as tap water and RO plant water in bus stations would also continue.

Quincey to take charge of Coca-Cola as CEO

ames Quincey will soon replace the current Chief Executive Officer of Coca-Cola, Muhtar Kent. He will hand over the job to Quincey this year, passing the job to an executive credited with steering the company toward less sugary beverages. Quincey, a 51-year-old who currently serves as Coca-Cola's chief operating officer, will assume the CEO role on May 1. Whereas, Kent will remain chairman and is also going to turn 65 as per the statement issued by the company. London-born Quincey will take charge of the world's one of the largest soft-drink company at a time when it's adapting to shifting tastes. Many consumers in the US and other developed countries are shying away from sugar and artificial ingredients, putting pressure on Coca-Cola to diversify its line-up. In his two decades career reign at the Atlanta-based company, Quincey helped introduce smaller package sizes and other initiatives to reduce the calories of its beverages. Kent who has held the CEO position for eight long years, said "Having worked closely with James during the past 10 years of his 20-year career with our company, I know that his vast industry knowledge, expertise with our brands, values and system, coupled with an acute understanding of evolving consumer tastes, make him the ideal candidate." Coca-Cola's biggest investor, Warren Buffett praised the incoming CEO. "I know James and like him, and believe the company has made a smart investment in its future with his selection".

Beverages & Food Processing Times

Vol. 9, Issue 08 - January - 2017

TRADE NEWS

Modern dairy and ice cream unit of Verka inaugurated by Harsimrat Kaur Badal

J&K govt to organise programmes on GST for CCI: Drabu

sserting that Jammu and Kashmir is moving towards GST regime, State Finance Minister Haseeb Drabu announced a training programme on GST in the state and asked Chamber of Commerce and Industries (CCI), Jammu to attend it. "As we are moving towards the GST regime, it's necessary to be well versed with the GST law," Drabu said while speaking during a series of pre-budget consultations with the representatives of various business and trade organisations and other stakeholders.

Drabu said, "CCI should attend training programme on GST being provided by the government to have deep understanding of it." He made these remarks in response to CCIJ's demand of continuation of all incentives available to the units during existing regime after implementation of GST Act. The Minister clearly hinted that J&K is moving towards GST regime, which had become a controversy in view of special status of J&K, which had its own tax laws. He also asked for the recommendations on Price Band to further help them during implementation of GST regime. He asked them to register for training programmes on GST Law to get familiar with the things related to it. Drabu also assured them that he will look into the issue of negative list of units. CCIJ had also demanded a review of the Negative List of industrial units for VAT remission and amnesty in labour laws. Drabu said the government would focus on consolidating the fiscal management initiatives outlined in the previous budget and setting off new reformative measures to ensure effective utilisation of the resources. He said the pre-budget interactions are vital for receiving inputs, suggestions and to know the expectations of the stakeholders from the budget. He further said he expects that the inputs provided by the stakeholders would help in Budget formulation and improving the policy management of financial system. During the meeting, various suggestions and inputs were received from representatives of Chamber of Commerce and Industry (CCI) Jammu, Transporters Association Jammu, Federation of Industries Jammu, Hoteliers Association Jammu, Confederation of Indian Industry (CII), PHD Chamber of Commerce and Industry, Institute of Public Opinion, Intellectuals, Academicians, Tax Bar Association, Traders Federation, Agriculturalists, Fruit Growers Association Jammu, Poultry Farmers and Tourism Federation Jammu. The representatives of Chamber of Commerce & Industry (CCI), suggested for amnesty because faults in classification in VAT Act. They also asked for exemption of Service Tax on games zone. They asked for bringing power tariff for the hotels and service industry at par with industrial tariff and amnesty on old recoveries wherein interest and penalty be waived off as one time settlement.

CCI asked for the extending the amnesty on commercial power as was done for the domestic consumers. They also requested for no further enhancement in Toll taxes. Another issue raised by CCI was granting freehold rights for industrial units with certain conditions. CCI President also asked for having purchase preference rather than price preference in order to help local manufacturers. The Transporters Association also presented various demands before the Minister and demanded that there should be a smooth movement of goods carrier at Lakhanpur and there should be the distinction between dealers and transporters in case of penalty on goods. They also demanded upgradation of Transport Nagar Narwal. Drabu said the department would work on the mechanism to provide ease to the transporters in paying the penalty at Lakhanpur. Federation of Industries Jammu while presenting their demands said that some incentives should be provided to the industries to recover their losses due to the turmoil in valley which adversely have affected their production. They asked for fiscal incentives to industrial sector and extension of other incentives under GST regime. Federation also requested for removal of items from the negative lists for industrial sector for VAT remission and exemption of additional toll tax, amnesty on closed units power bills, one time amnesty to exempt Industrial sector from penal interest for the non-submission of C Forms for inter-state sale.

nion Minister for Food Processing Harsimrat Kaur Badal inaugurated the modern dairy and ice cream unit at the Verka Bathinda Dairy. The foundation stone for the same was laid in April and the project is now operational within the stipulated time. Badal congratulated Verka on the successful completion of the project and appreciated the role of Verka in supplementing the income of farmers. Verka is the leading dairy brand in the region with a large consumer base. The new plant would mainly cater to the Ice Cream demand of consumers of region. Verka Bathinda Dairy had an initial capacity of 1 lakh litre per day, which is being augmented to 2 lakh litres per day. Chairman of Verka, Amarjit Singh Sidhu said, we are elated on the inauguration of the new unit. The project is worth Rs 32 Crores and Rs 22 Crores have been spent on the fully automated unit and the balance Rs 10 Cr has been spent on village level infrastructure for procuring milk from the farmers in Bathinda and Mansa districts so that quality of milk is maintained in the entire supply chain. This has resulted in enhanced milk procurement of 25 per cent last year as compared to 2015. The project would help in value addition of milk which

Confederation of Indian Industry (CII) highlighted the concerns of the Industry. They requested for a separate single window clearance agency for MSME, functioning of Lakhanpur toll post round the clock with introduction of POS machines to avoid payment in cash, opening of hospitals and schools in industrial belts of the state, cluster approach with specific master plan for MSMEs. CII also proposed launch of Chief Minister StartUp Scheme to provide single window support to potential entrepreneurs, relaxation in various State-specific taxes for the start-ups. The Minister urged them to initiate a research cum database development project with the involvement of financial and social institutions and the Universities to help the government for extending the scope and ambit of the economic survey.

He added, Bathinda has seen tremendous growth in recent years as Punjab is scripting new developmental history and Verka feels proud to be a part of this change. Verka is the flagship brand of MILKFED (The Punjab State Cooperative Milk Producers Federation). The setup of the organization is a three-tier system, Milk Producers Cooperative Societies at the village level, Milk Unions at District level and Federation as an Apex Body at State level. Currently Verka has around 7,000 village milk producers’ cooperative societies, with over 3,80,000 members. These village level cooperatives work under 11 district milk producers’ unions with 10 milk plants having a consolidated milk handling capacity of around 18,00,000 litres per day. Verka has put up automilk collection centres to ensure high quality products, and the milk producers will get result of milk testing on the spot. Bulk milk cooling centres have also been installed in cooperative societies to maintain the goodness of milk.

Future Group endows customers to choose product prices

uture Group has announced an initiative which lets the customer decide the price of products. With focus on empowering its customers and serving them better. The Group has announced a twitter-led movement –#DecideYourPrice – through which the customers can retweet about the company’s product announcement. More retweets means greater the price drop!

The Federation thanked the government for implementing the decision for 24X7 clearance of goods at Lakhanpur with Green Channel resulting in great relief to the Industrial units. The Federation of Industries demanded for imposition of toll tax on import of Wheat Bran from outside the state in order to save local Small Scale Industrial Units engaged in manufacture of wheat bran from incurring huge losses. The Hotelier Association Jammu while presenting their demands said the hotels and restaurants under tourism have been declared as an industry and should be allowed to avail various benefits at par with Industrial sector. They also asked for soft loans to tourism industry for renovation and upgradation of hotels.

will help the Federation to pay more price to the farmers. The unit would also open employment avenues for the youth in the region.

Prices have predominantly been dictated and governed by businesses and prevailing markets. This mechanism somehow overlooks the human

factor and the role that customers play in making a business successful. So, with this twitter-led movement, Future Group aspires to give greater weightage to its customer’s needs. The intent is simple, it is to serve our customers better,” says Group CEO, Future Group, Kishore Biyani. While Future Group will announce its branded bestseller, the customers are required to simply retweet their announcement between 6:00 pm to 10:00 pm. Every single time a customer does so; the price of the product will see a decrease in rupee or percentage terms. The lowest price finally established by the customers will be marked as the final price at which the customer can buy the product from any Big Bazaar store across the country in a given time. This revolutionary idea that aspires to reevaluate a conventionally business-driven market and give its buyers the right to decide the prices, will fuel a major paradigm shift in the entire retail world.

ITC wants to create world-class Indian brands

TC has set a target to achieve Rs 1 lakh crore revenue from its FMCG business by 2030 and looks to create "world-class Indian brands" by leveraging on its enterprise strengths. Extremely overjoyed by successful launches of brands like Classmates, Sunfeast and Aashirvaad which are now Rs 1,000 crore-Rs 3,000 crore labels. The company is looking to expand their mark in existing as well as new categories, such as fresh fruits, vegetables and sea foods businesses, to meet the "audacious" goal that it has set. ITC Ltd Chief Operating Officer Sanjiv Puri said, "Our aspiration is to create world class Indian brands, and create intellectual assets for

Beverages & Food Processing Times

the nation." He said the firm has started working towards its goal. Elaborating on how the company intends to achieve its goal, Puri said "to create these world-class brands, we are doing this in many segments, from personal care to foods, education, stationary to agarbatti, match sticks and dhoop battis. So, we are continuing to expand our footprints in the existing categories and we are also getting into new categories.” the company had stated that it was aiming a revenue of Rs 1 lakh crore from its FMCG business for which it would invest around Rs 25,000 crore in the next few years.

Vol. 9, Issue 08 - January - 2017

TRADE NEWS

Over Rs 2000 cr investment Government expects that the in Food Processing sector momentum of high FDI inflows continues in 2017 in Odisha

n the inaugural day of the ‘Make in Odisha’ conclave, its biggest showpiece event, the state government said it got investment intentions in excess of Rs 60,000 crore. Chief Minister Naveen Patnaik said he’d had a one-on-one interaction with 19 major investors who’d expressed interest to invest. Many existing investors — Tata, Adani, Aditya Birla, ITC, Vedanta spelt out fresh investments. ITC, the foods & hospitality major, said it would invest Rs 800 crore on a five-star hotel under its ‘Welcome’ brand and a food processing plant to be set up on Bhubaneswar’s periphery. “The hotel would have 110 rooms and give a boost to Odisha’s already dynamic tourism industry. The food processing unit would be a worldclass facility. Both are testimony to the enabling business environment and the facilitation Odisha provides,” said Sanjiv Puri, operations head. Hindustan Coca-Cola Beverages announced an investment of Rs 500 crore for the state in the next three years. JSW Steel expressed intent to set up a large steel plant but was quiet on the investment figure. Essar Group chief Shashi Ruia proposed to expand capacity of its Odisha iron ore pellet plant to 12 mtpa and said it would shortly commence mining from the ore block it bagged via auction. Adani Wilmar would be setting up a 2,500 tonne per annum edible oil refinery at Dhamra port, for Rs 2,300 crore. Crude oil for this would be sourced from Indonesia and Malaysia. Adani added: “By March 2017, we would be adding another berth at Dhamra, taking the port capacity to 50 mtpa. We are also setting up a two mtpa barge berth to facilitate coastal movement of coal through National Waterway-5.” Vedanta group chairman Anil Agarwal says they’ve lined Rs 20,000 crore of investment over the next three years. Of this, Rs 12,000 crore is proposed to be invested on the Lanjigarh alumina refinery, to raise its capacity from two mtpa to five mtpa, and to remove bottlenecks at its smelting unit in Jharsuguda. The capacity of the smelter is to be expanded to two mtpa, from 1.7 mtpa. However,

bauxite supplies to the Lanjigarh refinery is a key ingredient to facilitate this investment. The other Rs 8,000 crore investment would be made on a ‘world class university’ at Puri, where Agarwal intends to develop an Education City.

he government expects that the momentum of high FDI inflows will continue in the New Year just like it did in 2016. FDI inflows in January-September jumped 21 per cent to USD 32.18 billion.

In a major move, the government also allowed 100 per cent FDI through the automatic route in the marketplace format of e-commerce retailing.

Tata Steel said it proposed to invest Rs 15,000 crore to scale up capacity at its Kalinganagar (Jajpur district) plant to eight mtpa, from three mtpa now.

To provide amicable business environment in the country for investors, the Department of Industrial Policy and Promotion (DIPP) announced steps to improve ease of doing business.

“We will take the approval of the board (of directors) in six months. Investments worth Rs 3,000 crore are already under various stages of execution,” said T V Narendran, its managing director for India and Southeast Asia. Terming Odisha a natural selection for industries, Satish Pai, managing director of Aditya Birla Group-owned Hindalco Industries announced Rs 4,000 crore of new investment for the state. These are to go into various companies — capacity addition at Aditya Aluminium’s rolling mill at Hirakud, UltraTech’s cement grinding unit at Jharsuguda, recommencing Essel Mining’s captive mines and expanding the retail footprint of its apparel business. He said the Group had already invested Rs 30,000 crore in Odisha, of which Rs 27,000 crore had gone into Hindalco’s operations. S K Poddar’s Adventz Group has committed Rs 9,000 crore on expansion of a urea ammonia unit. He said after taking over of Paradeep Phosphates from the Government of India in 2002, the group had wiped out its previous accumulated loss and turned in a positive net worth of Rs 1,200 crore. Adani Group chairman Gautam Adani committed new investment of Rs 15,000 crore on a slew of projects, promising net employment for 10,000 people. The money would go into expanding the capacity of Dhamra port, with additional terminals for liquefied natural gas (LNG) and liquefied petroleum gas (LPG). An LNG terminal with 5.2 million tonnes per annum (mtpa) capacity is coming up there, for Rs 5,200 crore. The LPG terminal is planned at an investment of Rs 2,300 crore.

To promote manufacturing of food items, the government had also decided to permit 100 per cent FDI under the approval route for trading, including through e-commerce in respect of such products manufactured or produced in India.

Commerce and Industry Minister Nirmala Sitharaman stated that by middle of 2017, one will get to see some developments in those (sectors) also because after the policy got opened up, particularly in sectors like defence and railway, it takes a while because they are large investments and they come in with technology. The sectors that have attracted maximum FDI include services, computer hardware and software, telecom, automobile and trading. Mauritius is the top source for FDI for India, followed by Singapore, the UK, Japan, the Netherlands and the US. Aiming to create a conducive business climate in the country and attract investments, the government altered FDI caps in several sectors. It allowed 100 per cent inflows in civil aviation and food processing sectors while easing norms in defence and pharmaceuticals. It also tightened the local sourcing policy for single- brand retail trading, besides easing conditions in broadcasting carriage services, private security agencies and animal husbandry.

India's ranking in the World Bank's report on ease of doing business remained same at 130 last year out of 190 countries. The Prime Minister has set a target to bring this rank to top 50. For the second time, states have also been ranked in terms of ease of doing business. Andhra Pradesh and Telangana replaced Gujarat and jointly topped the World Bank-compiled ranking of Indian states for bringing in reforms to improve ease of doing business. Foreign direct investment is important for the country as it needs around USD 1 trillion worth of investments to fund infrastructure growth covering sectors such as ports, airports and highways. On growth in FDI inflows, FICCI said the liberalisation of the policy framework, programmes such as Make in India, Digital India, Skill India and increasing competitiveness have made India the preferred choice for investors globally. Global investor sentiment is positive about India being a safe investment haven despite the global economic climate remaining uncertain," it said.

Online food takeaway service Delivery Hero acquires Foodpanda

nline food takeaway service Delivery Hero Holding GmbH acquired online marketplace for food delivery Foodpanda

for an undisclosed amount. In exchange for all its shares in Foodpanda, Rocket Internet SE received newly issued shares in Delivery Hero increasing its stake in Delivery Hero to 37.7 per cent on a fully diluted basis, Rocket Internet said in a statement. “The transaction strengthens Delivery Hero’s global leadership position in online food ordering and delivery, with the combined group processing over 20 million orders per month across 47 countries,” it added. Both Foodpanda and Delivery Hero are backed by Rocket Internet. Moreover, the combination of the two key companies leads to a significant reduction of complexity at group level for Rocket Internet. Rocket Internet CEO Oliver Samwer commented on this latest development, “The combination of Foodpanda and Delivery Hero, one of our most important companies, further consolidates key markets resulting in significantly improved market positions.” Delivery Hero is also acquiring new markets with leading market positions further broadening its geographic footprint, he added. “Foodpanda has built a fantastic position and service offering in some of the largest food delivery markets globally,” Delivery Hero CEO Niklas tberg said. “I am delighted to join forces with Delivery Hero and be part of a global platform that will help us grow and with which we share a common vision,” Foodpanda CEO Ralf Wenzel said on the development.

Beverages & Food Processing Times

Vol. 9, Issue 08 - January - 2017

AGRO NEWS

Using data, farmers can increase their yields, decrease their waste

ew technologically enhanced “precision farming” can lead to major gains in food yields, according to the study. This approach taps into extensive data to determine correct crops and optimal crop sizes while analyzing shifting patterns in climate and migration. The first step is to gather the right information via sensors that can measure soil moisture and the amount of crop nutrition (fertilizers) and crop protection (pesticides) are applied across small subsections of the farmland. Combining this data with crop growth yields, weather patterns and harvest timing, the farmer can build a database on his/her crops.

way to new, technologically enhanced “precision farming” that could lead to major gains in food yields — possibly enhancing current capabilities to feed an additional one billion people within the next 10 years, according to a new report by AT Kearney.

Combining one farmer with hundreds of others, farming a total of thousands of acres of land, patterns become clear in the data to show correlations of inputs to crop yield.

Opportunities are there to bundle technologies to provide end-to-end services for growers, ranging from selecting crops to optimizing planting times, seeding rates, and fertilizer applications.

This could reduce food waste by allowing farmers to better time their harvest to reduce crop waste. In the food supply chain, better data can be used to predict when products could be past their code date, and help redirect them to other destinations. Rapid changes in the agriculture industry point the

Consumers could also be able to access information on what crop protection and nutrition products were used. Currently, all that is available is organic or not. In the future, there may be better nuanced information on organic, light organic and standard.

Digital technologies applied to agriculture — ranging from camera drones to GPS-enabled combines are opening up a new wave of automation and could generate dramatic improvements in crop yields that may spark another agricultural revolution.

Make agriculture sector attractive career option for youth: Meghalaya Governor

griculture should be made an attractive career option for the job-seeking youth, said Governor of Meghalaya V Shanmuganathan. He said at the inaugural of conference on “Linking Prospective Food Entrepreneurs with Government Schemes and Markets,” at Indian Council for Agriculture Research (ICAR), Umiam that said there is huge potential for the development of agro-based food processing industries in Meghalaya. Besides the major food crops like rice and maize, the State is also renowned for its horticultural crops like pineapple, orange and lemon. The Governor added that all these available resources provide huge avenues to develop the agriculture sector and draw more youth to this sector. He also emphasised on the importance of linking the farmers with the markets and appreciated the contribution of ICAR and other Central agencies and Ministries in this regard. The conference was organised by ASSOCHAM in collaboration with the Ministry of Food and Processing Industries, and ICAR to provide a platform to aspiring food entrepreneurs, small and

medium enterprises, agriculture professionals and students, farmers and Self Help Groups. Director of ICAR, SV Ngachan said that the present government is optimising farming system to double farmers’ income. Senior Director of Associated Chambers of Commerce and Industries of India (ASSOCHAM), Om S Tyagi said agro and horticulture processing, plantation crops processing, animal husbandry and meat processing industries have all been declared as potential areas for the promotion of industrial activities in Meghalaya. The food processing industry has made some significant progress in the North-East in recent years.

ICAR seeks to double R&D budget in FY18 from current Rs 800 crore China allows 14 Indian firms

ndian Council of Agricultural Research (ICAR) has asked for doubling of farm research budget in the next fiscal from the current Rs 800 crore as it wants to develop highyielding varieties that can cope with the challenges of climate change and boost farmers' income. To ensure food and nutrition security of the country amid rising population, the ICAR has chalked out a plan to develop high yielding varieties of many crops including rice and wheat that are enriched with multiple-nutritional elements. ICAR has made plans to develop varieties of fruits and vegetables that can be easily processed by the industry and reduce wastage. It also wants to use cloning technology to increase milk production. Director General of ICAR Trilochan Mohapatra said that to do all these, I require doubling of my research and development grant. At present, it is Rs 800 crore. He said, "But we cannot continue with the current level of yields. The issue is we have to double the income of farmers. The average yield is very low." Overall the country has done considerably well in rice and wheat. Mohapatra cited the example Punjab farmers who have achieved productivity of 8 tonnes per hectare in rice and 6-7 tonnes per hectare in wheat, but said this level of yields have not been replicated in other parts of the country. "This gap needs to be bridged with all kind of support. The potential yield in rice and wheat need to be enhanced. In India, I want to take it to

more than 10 tonnes per hectare in rice and over 8 tonnes per hectare in wheat." The ICAR Director General said that he has set a tough target for the institute in research area to achieve this objective in the next year. Regarding rising temperature during winter and consequent impact on wheat crop, he said. "For wheat, I want to use genomics-assisted breeding. Alternatively, genetically modified (GM) approach can also be targeted." Besides wheat and rice, ICAR wants to increase pulses yield to more than 2 tonnes per hectare through use of modern farm technology in order make the country self-sufficient. Also, ICAR wants to develop rice varieties with multiple nutrients like zinc and protein to address the challenge of malnutrition. Although India is one of the largest producers in many crops like wheat, rice and pulses, but their yields per hectare is well below the global average. In horticulture crops, ICAR is planning to come up with varieties which can be processes easily by the industry. "There is huge wastage of horticulture produce. For this, we need to develop varieties which are processable. At present, we have some varieties in grapes and citrus fruits, but we need more. Industry needs processable varieties." In animal husbandry, ICAR said the institute has demonstrated successfully the cloning of buffalo. There is a need to clone best milk yielding animals and also endangered specifies for increasing milk production and protect bio-diversity.

Farmers should use cost-effective technology: Haribhau Bagade

peaker of Maharashtra Legislative Assembly Haribhau Bagade urged the farming community to make maximum use of the farm land available with them by adopting modern technology and supportive professions. Present at the Maha-agro, the state level agriculture exhibition organised in the city, Bagade said that modern technology was also cost-effective so that farmers could afford them. The divisional commissioner Umakant Dangat, diary development commissioner R G Kulkarni, expert Vijay Anna Borade, and entrepreneur Ram Bhogale also graced the occasion by their presence.

"Agriculture sector has witnessed many positive changes in the last few years pertaining to the farm productivity. Farmers have also started experimenting with crop patterns to ensure maximum output from a little piece of farm. If all the farmers pay special attention to farming by adopting modern technology and methods to take systematic crop, they would certainly be benefited," he said. Farmers must adopt supplementary professions like dairy development, fisheries and poultry farming along, to earn good income.

to export rice

hina has agreed to import basmati rice from 14 companies in India, including companies like LT Foods, maker of the Dawat brand, KRBL, maker of the India Gate brand, and Kohinoor Foods. This will open a new vista for the country’s rice exports.

grain rice from India. The Chinese had earlier claimed basmati rice consignments contained beetles and were unfit for consumption, allegation Indian authorities have denied. The Chinese finally agreed to inspect all 19 basmati rice-making companies in India registered with the NPPO in September. With this clearance, India can look to lower its trade deficit with China that has ballooned from $1.1 billion in 2003-04 to $52.7 billion in 2015-16.

Five companies that wanted to export to China and were registered with the authority for phytosanitary certification, the National Plant Protection Organisation (NPPO), did not qualify and have been told to improve their quality before applying afresh. China is one of the world’s largest importers of rice, but it had so far not allowed imports of basmati rice. Chinese prefer low aroma and shorter

India produces over 70 per cent of the world's basmati but this constitutes a mere six per cent of the rice grown in the country. Basmati made up for 57 per cent of India's rice exports in 2014-15. Basmati exports have increased from Rs 28.24 billion in 2004-05 to Rs 275.98 billion in 2014-15 and their share of India's exports from 0.6 per cent to 1.3 per cent. West Asian countries bought 75 per cent of Indian basmati exports in 2014-15.

Centre plans to scrap import duty on wheat to boost domestic supplies

mid rising prices and concerns about the 2016-17 wheat crop in view of IMD's forecast of warmer winter, the Centre is considering scrapping import duty on wheat to boost domestic supplies . In fact the government had in September lowered wheat import duty to 10 per cent from 25 per cent till February. Private traders have imported 1.72 million tonne (MT) wheat so far and total inbound shipments are expected to cross 2 MT. The Food Ministry has proposed zero import duty on wheat in order to improve domestic availability and control prices and accordingly the PMO and Finance Ministry have started deliberating on this proposal seriously, therefore a decision on this is likely to be taken soon. More imports are required as the industry says that there is a shortage because of fall in domestic output in 2015-16 crop years to 86 MT even though the Agriculture Ministry maintains that it is at 93.50 MT. The industry has demanded zero customs duty

Beverages & Food Processing Times

on wheat, while experts are expressing concerns about the new 2016-17 wheat crop, sowing of which is underway, against the backdrop of India Meteorological Department (IMD) forecasting warmer winter. Already, the wheat stocks in state-run Food Corporation of India (FCI) are getting exhausted and therefore the agency has restricted wheat sale to bulk users. FCI is worried that if new crop is affected due to rise in temperature and private traders intensify procurement, then the agency would be under pressure to meet the requirement under public distribution system (PDS). FCI's wheat procurement remained lower at 22.9 MT even during the year as private traders were active. Indian Council of Agricultural Research (ICAR) Director General Trilochan Mohapatra had said that the country's wheat output could be affected if the temperature rises during crucial FebruaryMarch period.

Vol. 9, Issue 08 - January - 2017

AGRO NEWS

Haryana govt hikes incentive of farmers for growing vegetables

aryana government said it has decided to hike incentive money of the farmers who cultivate the maximum vegetables in the state from next year. Agriculture Minister O P Dhankar made this announcement while addressing the farmers on the concluding day of three-day Expo Fest organised at Indo-Israel Centre of Excellence for Vegetables, Gharaunda in Karnal, an official release said. The incentive money of Rs 21,000 and Rs 11,000 will be given to those farmers who will bag first and second place respectively, it said.

Rs 2,100. It will be given to farmers for their outstanding performance in vegetable production from next year. Dhankar said that government is heading towards double the area under vegetable production in the state. Presently, farming of fruits, vegetables and flowers is being carried out on 40,000 hectares, three lakh hectares and 8,000 hectares of land respectively in the state.

Soybean production in India likely to reach 11 MMT

ndia’a soybean production is likely to touch 11 million metric tonnes (MMT) in 2016 and the industry seeks government support for inclusion of soy in government feeding and social welfare programmes and for the general consumption to ensure nutrition security of India.

Sharma mentioned that soy fortified wheat flour can be widely used in the Public Distribution System. He said that India imports more than five million metric tons of the dal (lentils) from other countries. Government should think of promoting soy based dal analogue which is an extruded product by using wheat, soy and corn. This dal is much cheaper than the regular dal and superior in nutrition.

A centre of excellence for flowers is being established at a cost of Rs 15 crore in village Saundhi, Jhajjar to promote floriculture. This work could be completed in coming three years.

Earlier, the incentive money was Rs 5,100 and

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as fiber, vitamins, and minerals. He also pointed out that various soy products like soymilk, tofu, soy nuggets, soy fortified wheat flour and gram flour, soy based dal analogue, have been made by using high end processing technology, tasty and safe for consumption.

Director- India & ASC Soy Food Program, US Soybean Export Council (USSEC) Ratan Sharma said "following good monsoon, we are hopeful of achieving higher soybean production of 11 million metric tonnes (MMT) in 2016 as compared to 7.2 MMT last year. Soy could be a wonderful solution to reduce the protein calorie malnutrition in India, and our government should include it as a main ingredient for various supplementary nutrition and welfare programmes to ensure a healthy generation." Sharma said, soybean is one of the very few plants that provide a high-quality protein with minimum saturated fat. It contains all the three macronutrients required for good nutrition, as well

Higher use of soy products can not only help malnourished children but also protect us from fatal diseases like diabetes and cardiovascular diseases, experts said. USSEC (United States Soybean Export Council) in collaboration with the Association of Food Scientists and Technologist, Soy Food Promotion and Welfare Association, Soy Processors Association and Solvent Extractors Association of India organised an event on Soy nutrition and Soy opportunities - Creating Linkages. Speakers at the event reflected on various aspects of the sector and addressed the relevant issues to recommend for the policy driven support to include soy in government feeding and social welfare programmes and for the general consumption to ensure nutrition security in the country.

Punjab CM inaugurates Punjab Kisan Vikas Chamber

hief Minister of Punjab Parkash Singh Badal envisioned that farmers advisory body Punjab Kisan Vikas Chamber (PKVC) would be instrumental in transforming agriculture and allied activities as a profitable venture. After inaugurating the PKVC, he said that this non-political organization would help agrarian economy to stage a come-back as this platform would prove to be a milestone in putting the views of eminent agriculture experts and economists across the state government as well as Centre in streamlining the policies related to agriculture

Beverages & Food Processing Times

and allied farming. He said that this farmers autonomous body would certainly help in lobbying to get their genuine demands accepted at the Centres level through persuasion within the democratic means. Badal said this Chamber on the pattern of industrial organizations like Confederation of Indian Industry (CII), PHD Chamber of Commerce, ASSOCHAM and FICCI would provide affirmative say of peasantry in the policies and programmes related to agricultural and allied activities. He hoped that PKVC would go a long way in exercising its affirmative say in the policy intervention to safeguard the interests of peasantry not only in the state but also at the Centre especially in getting remunerative Minimum Support Price (MSP) of crops recommended besides favourable fixation of the prices of fertilizers, pesticides and insecticides to ensure farming a profitable venture, which was now passing through severe financial crisis. Chief Minister said that constant churning of new ideas and innovative techniques by experts and farm economists of national and international repute during deliberations in the chamber would also help the farmers and others associated with allied sectors like dairying, piggery, fishery, horticulture to improve economic lot with the paradigm shift from sustenance to disposable income. He also said that eminent academicians and experts in different fields of agriculture and allied services have been nominated in this prestigious organization. Badal said that the state government has spent Rs 20 crore on the building of this chamber and Rs 10 crore has been kept as corpus fund to manage its expenditure. The chamber would engage the services of renowned agriculture experts for seeking their advice on matters related to the agriculture sector. "This would help the chamber to contest their claims vigorously with the central and state government in a meaningful and result oriented manner," he said.

Vol. 9, Issue 08 - January - 2017

TRADE NEWS

Pan-India quick service restaurant Tetra Pak unveils new, more cafes to come up by Udupi Ruchi sustainable aseptic packaging

he Benguluru-based ready-to-cook products maker Udupi Ruchi, wants to set up a chain of quick service restaurant (QSR) cafes via franchise mode with an investment outlay of Rs. 50 crore. So far they have set up three Ruchi Udupi cafes in Bengaluru, Ahmedabad and Coimbatore and now taken to go pan-India. This initiative is a part of the diversification from manufacture and marketing of ready to cook food items.

Managing Director of Sri Family Enterprises, and promoter of Udupi Ruchi cafes, SR Rao Sahib said, “After having set up three cafes and working out on the right format and model, we are now

opening it up for setting up of franchise mode cafes. These will be in three formats of 10 ft by 10 ft, a 50-seater model and large format store on highways.” With a turnover of Rs. 70 crore, the company offers a variety of breakfast items such as multigrain dosa, rava idli, pastas, rice and meal mixes, health drinks, soups, milkshakes and nutritional supplement foods. Udupi Ruchi supplies through its business to business model with Club Mahindra, Oberoi, Lavaza, Spar Supermarket and the rest. with the use of dry blended technology, the company makes sure that the products have a shelf life between nine to 24 months. Sharma added that, Without any preservatives, they conform to Food Safety and Standards Authority of India norms. Promoted by Lalitha Rao Sahib, the company now has a manufacturing base in Bengaluru and has recently begun supplies to some selected markets abroad. They planning to set up 50 cafes in Telangana and Andhra Pradesh of the proposed 300 cafes over the next three years.

FCI, Govt. bodies to issue transferrable instruments for farmers to alleviate demonetization problems: ASSOCHAM

o mitigate the problems of farmers and those engaged in allied activities like poultry farming and horticulture, arising out of the demonetization, ASSOCHAM has suggested issuance of Transferrable Receipts (TRs) by agencies like the Food Corporation of India (FCI), National Agricultural Cooperative Marketing Federation of India (NAFED) and other Central and state entities against procurement of the farm produce. In the first place, the government should instruct FCI and other central agencies like NAFED to procure a whole lot of farm produce and issue the farmers/growers TRs which should be then honoured at all the farm related stores. These TRs can become some kind of Paytm tools and be then aggregated by one nodal agency; preferably FCI, ASSOCHAM said. It said with the help of the state governments, the TRs should be allowed to trade without much hassles, maybe upto a limit of Rs 50,000. Since these instruments are to be originated at the FCI level, it would be easy for the Central Government to guard against its misuse for exchange of scrapped money. In any case, most of the scrapped notes have returned into the banking system and now the problem largely relates to shortage of new currency. Likewise, the TRs can also be issued by some agencies like Tea Board, Fisheries boards,

Jute Boards and Rubber Boards and then some of the retail chains can be roped in for honouring the same. It would also work on the model of Sodexo lunch coupons, said Secretary General of ASSOCHAM, Mr D S Rawat. Most of the products being decanlised, even state owned companies like the State Trading Corporation should join the FCI in this operation, while the MMTC which had remained engaged in fertilizer imports can be useful in reaching out to farmers directly or through cooperative stores for supply of urea or other nutrients in exchange of the TRs, he added.

his latest development is a milestone in Tetra Pak's journey to achieve production of all packages using only sustainablymanaged renewable materials. It's a bold goal, but earning an internationally recognized certification for safety and sustainability demonstrates that Tetra Pak is progressing in the right direction.

Mr Rawat said some of the marginal farmers and growers of horticulture produce are facing the problem of selling their produce with the unscrupulous elements taking advantage of the situation. Extra ordinary situation demands extraordinary solutions; so this model of TRs should be tried so that the farm distress is mitigated and wide support is forthcoming for the bigger war against black money and corruption.

of 3,000 plus retailers across Jharkhand."Given the large opportunity in the dairy industry and the significant scope for high-quality private sector players to operate in the space, Lok is keen on backing integrated business models that make dairy and agriculture more sustainable for farmers," said Rajesh Babu, Director, Lok. Leveraging this funding, HR Food has already acquired another dairy plant in Jharkhand and is looking at other acquisitions to capture a significant share of eastern India’s dairy market. On the latest round of funding, Co-founder and CEO of HR Food, Abhinav Shah said, “With this round of fund raise, Osam is well poised to deepen its outreach into key target markets in Eastern India, with an expanded production capacity enabling our growth, and emerge as the leading dairy brand in Eastern India.”

as soups or fruit cups. Tetra Pak also announced in its press release that switching to this new version would not require manufacturers to invest in new equipment. This could encourage more manufacturers to adopt this new type of packaging, even if the packaging itself comes at a higher cost. Tetra Pak has unveiled its latest development in sustainable aseptic packaging, a new version of the Tetra Brik Aseptic 1000 Edge with Bio-based LightCap 30.

This type of packaging can extend shelf life for certain products while maintaining food safety, and it saves companies money by negating the need for delivery using refrigerated trucks. Tetra Pak's aseptic packaging developments serve to benefit manufacturers and retailers that use this type of packaging, particularly for shelf stable dairy products or products with particulates, such

This is the world's first aseptic carton package "to receive the highest class of Vinçotte certification" thanks to the renewable materials it employs, including "a bio-based plastic film and cap made from polymers derived from sugar cane," according to the news release. The new aseptic packaging development also offers up to a 17% reduction in carbon footprint compared to a standard package, per an independent analysis by IVL Swedish Environmental Research Institute.

Nilgai Foods plans to use institutional segment to enhance sales

ilgai Foods - FMCG startup is tapping the institutional segment to increase sales and is looking to raise about USD 10 million to fuel its expansion across the country. The firm, which sells packaged coconut water under the 'Cocofly' brand as well as chutneys and hot sauces under the 'Pico' brand, said it has a ready pipeline of products like jams, preserves, snacks, baked products and cookies which would be available for institutional sales.

and Brazil. The new company is targeting for a turnover of Rs 8 crore this year an Rs 20-30 crore next year, while eyeing total revenue of Rs 50 crore. "We will need to raise USD 8-10 million for it and it will be allocated over 3 years. About 60 per cent of it would go into marketing, while 30 per cent would be utilised for distribution expansion," Jaiswal explained. He further added if the pan-India launch for Pico and Cocofly materialises, the company would be able to clock a turnover of Rs 300 crore in four years. The company is also planning to launch a variant of Cocofly which will be cost effective and also a product for kids next year.

We urge the Prime Minister's Office, the Agriculture Ministry, the Finance Ministry, Commerce Ministry and the Reserve Bank of India to work on this model in a matter of few days, along with the state agencies, the chamber said.

Osam raises Rs 45 crore from Lok Capital and Aavishkaar

anchi-based HR Food, which manufactures and markets dairy products under the brand Osam, has raised Rs 45 crore ($6.7 million) in Series B funding from Lok Capital and existing investor Aavishkaar. The funds will be utilized to expand its production capacity and further its distribution reach into neighbouring districts in Jharkhand and Bihar. The funding in Osam marks Lok’s first investment in dairy and second investment in the agri-diary space, following earlier investment in a Punebased company SV Agri Processing from its fund II Sarva Capital. Launched in 2015 by Abhinav Shah, Rakesh Sharma, Abhishek Raj and Harsh Thakkar, Osam has a procurement network with more than 10,000 dairy farmers, processes around 40,000 litres of milk per day, and sells products through a network

development

Focused on the Delhi-NCR market at present, the company is looking to raise around USD 10 million to fuel its expansion. Over the last one year we have been very focused on developing ultra-large institutional plants and currently, institutional sales is about 10 per cent of the revenues but in 3-4 months our plan is that it should start contributing 60 %," co-founder and Chief Executive Officer Abhay Jaiswal said. Cocofly, which started selling on Vistara Airlines, got a good response and the company is in discussion with other airlines and Railways for sales. "We have enough capacity with 2 million litres a month for Cocofly to do a pan-India launch. However, to do a multi-city pan-India launch, we will require more capital to expand our distribution team and marketing. Packaged coconut water is a USD 2 billion trade globally and India's share is negligible at less than 1 per cent, despite being the third largest producer of coconuts in the world. Currently, the coconut water sold in Western markets is being sourced from Thailand, Indonesia, Philippines, Sri Lanka

Beverages & Food Processing Times

Nilgai Foods started exporting chutneys to US, Middle East and Africa from October and will ship its products to UK by February and the company aims to generate revenue of Rs 12 crore from exports in the first year. Nilgai is also evaluating export opportunities for Cocofly which would be at least 30 per cent cheaper over other brands available in these countries. The company also plans to export its other products under a new brand, starting from Africa. "We have around 9 sauces and chutneys but some of them are not differentiated enough for the exports market, so we are only concentrating on a subset of our range, with four to five products, for exports. "We are the first company which has developed a supply chain of coconut water in India, so taking the advantage of that, when we start shipping our coconut water, ours would be the most cost effective brand in western markets," he said.

Vol. 9, Issue 08 - January - 2017

TEA & COFFEE NEWS

Indian Tea official’s delegation visited Egypt

elegation of Indian officials and businessmen dealing in tea visited Egypt to participate in an exhibition as part of efforts by the government to enhance trade relations with the Arab country.

George Joseph. Team held an interactive session with Egyptian Minister of Supply and Internal Trade Mohamed Ali El Sheikh and Indian Ambassador to Egypt Sanjay Bhattacharyya.

The delegation headed by Joydip Biswas, Deputy Director of the Tea Board of India, who is accompanied by Rishit Ravindra Patel, Ganesh Moorthy Lingan, Don Bosco Yasudass and Anil

The session witnessed the participation of around 45 Egyptian officials and businessmen dealing in tea who discussed the trade relations between India and Egypt in the field of tea commerce. "I

discovered in my travels around Egypt that more popular than Bollywood among Egyptians is 'Chai', of course it is not a surprise at all because that's the major beverage in Egypt," Indian envoy Bhattacharyya said. "Also I found that most people are aware that India used to be a provider for Chai," he added. He also said that India already has a very great economic presence in Egypt. About 50 Indian companies are investing in Egypt with about USD 3 billion. The Tea Board of India is a government body tasked with the regulation of tea cultivation and promotion of tea. Biswas, showed a presentation entitled "the India tea industry at a glance" and gave info about the cities famous in tea industry in India and the types of tea. "There is a growing demand on tea here in Egypt. The volume of the annual consumption of tea in Egypt is about 90 thousand tons. So the Egyptian market is number one in the Arab world in tea consumption," said Sameh Zaki, deputy chairman of the Board of Cairo Chamber of Commerce adding that Egypt imports tea because the climatic

conditions here are not conducive to grow tea. In recent years, the Egyptian tea market has seen changes that have favoured the expansion of Indian tea exports. However, India's tea exports to Egypt have not been consistently going as high as 13 million kgs in 2008 and have reduced to 3 million kgs last year. The government aims to promote Indian tea, which is already quite popular among the Egyptian people, through efforts such as this event where members of the Egyptian tea industry can meet with their Indian counterparts to explore ways to enhance cooperation. India is the second largest producer of tea in the world and in the last financial year, India registered a record-high tea production of 1,233 million kgs with exports crossing 230 million kgs for the first time in 35 years. On the other hand, Egypt is one of the top consumers of tea in the world with an annual consumption of over 1 kg on average per person.

Freeze-dried coffee plant in Vietnam by Tata Coffee

subsidiary of Tata Global Beverages Tata Coffee said a freeze-dried coffee plant will come up in Vietnam with an installed capacity of 5000 metric tonnes per annum. “The project is subject to the completion of all legal and other formalities. Estimated project cost is $50 million (approximately Rs 350 crore),” the company said. Instant coffee accounts for about 20 per cent of the global coffee consumption with freeze dried instant coffee being the most premium. The company has made significant rises

in enhancing the coffee quality value chain by focusing on differentiation, premiumisation and customer centricity,” a statement added. Managing Director Sanjiv Sarin said, “Tata Coffee has made steady progress in growing its freeze dried instant coffee business, which is now about 20 per cent of our overall instant coffee portfolio. Vietnam offers an attractive business environment besides being the largest Robusta coffee growing region. The plant will help us further expand our global footprint.”

Darjeeling tea production less by 6.25 per cent

arjeeling tea production is likely to be less by 6.25% last year from 8.5 million to 8 million kg. A drought like situation in the beginning of the season followed by heavy rains has affected the production of Darjeeling tea last year. However, Darjeeling tea has fetched better price last year. Prices are up by 7% - 8% compared to

2015. S.S. Bagaria, past chairman of Darjeeling Tea Association (DTA) said that production is marginally down due to erratic weather condition during the early months of production. Exports of Darjeeling tea has been around 4 million kg last year which is at par with 2015. DTA officials are however, hopeful that this year exports to Europe will increase since the protected geographical indication (PGI) for the commodity is in place and under the new status European Union will have to sell only ‘pure’ form of this tea. Darjeeling Tea Association is also planning to send a delegation to Germany soon in order to push sales of Darjeeling tea in European countries. Germany’s Hamburg is the main trading and distribution centre for teas in Europe. In 2011, the European Commission had registered Darjeeling Tea as a PGI product, the first commodity from India to get such a tag. But some European blenders, who generally had been mixing any tea with Darjeeling variety and selling the mixed teas with the iconic ‘Darjeeling tea’ tag, were given a five-year transition period to shift to the new regulatory norm.

Beverages & Food Processing Times

Vol. 9, Issue 08 - January - 2017

NEWS

Value to the farmers and quality to the consumers

ovind Milk and Milk Products Pvt. Ltd.was set up by the erstwhile princely family of Naik Nimbalkars. Sanjeev Naik Nimbalkar being acutely aware of the needs Sanjeev Nimbalkar (Chairman Govind Milk ) of the people in Phaltan, near Pune, ensured that the growth of the company also led to the socio-economic development in the geographical area in and around the company, a radius of about 150 kilometers. Naik Nimbalkar’s concern for the farmers’ wellbeing and the partnership approach adopted by him in the first phase of growth have contributed in a large measure to the overall development of Phaltan. Having established the production processes which gave quality products to the consumer, Govind which was largely an input driven company started its transformation towards becoming a pan India and global brand. This transformation is being led by Rajiv Mitra the Managing Director of the company. For the first time in twenty years of its existence an external expert professional was brought in to lead the company in its next phase of growth. Mitra is passionate about making Govind a market leader in the dairy industry. The vision of the organization was and continues to be, as Rajiv Mitra says, ‘Value to the farmers and quality to the consumers.’ It is this very vision that is

providing the fodder for transformation into the next phase of growth. The new goals for growth of the company set by Mitra are non - linear. He envisions a larger pan India and global Rajiv Mitra (MD Govind Milk) presence and believes that the strategy for this would be to create a Govind brand to reach an increased consumer base and for instant recall. He also believes that for the success of this approach, the employees would need to develop a different mindset; a new set of competencies need to be nurtured and a culture of meritocracy has to take over. Mitra is providing the leadership for this transformation by introducing and implementing several initiatives for organizational change such as induction of right talent, implementation of technology, introduction of focused consulting,strengthening a performance oriented culture and introduction of work processes that impacts the employees and their productivity. At Govind, the best procurement and processing systems are employed to process milk and produce milk products. A fully integrated, state-of-the-art dairy processing unit at par with International standards, with the capacity to process in excess of 10 lac liters of milk every day, is currently in use in Phaltan. The other Govind milk processing and packing units are in Turbhe (near Mumbai), Ahmednagar and Yamkanmardi (Karnataka).

Govind helps dairy farmers to source funds from financial institutions by standing guarantee to it. The wealth of knowledge developed by the research scientists and veterinarians at Govind is passed on to the dairy farmers that helps in improving quality and quantity of milk. The unique partnering model used by Govind, has benefited multiple stakeholders. The quality of life and economics of the dairy farmer has improved. This has benefited banks as farmer is able to repay loans in time. Insurance companies stand to gain as cows are healthier and less prone to disease or death. The consumer gets better quality milk and milk products. The Dairy activities of Govind have generated substantial employment in the area of Phaltan. Govind has launched a new brand campaign drawn on the line of a refreshed brand positioning, that is The Happy Makers. In the words of Mitra, “We as a brand spread the chain of happiness by taking responsibility of our farmers, partners and eventually our consumers. Our farmers are free and happy as we have taught them a new way of dairying and therefore a new way of living. We have introduced new techniques and processes that have made them self-reliant”.

healthy drink and eatables. Govind Milk and Milk Products Pvt. Ltd established two decades back, with an intention to help the farmers since the Milk Federation could not provide adequate support to the dairy farmers, has emerged as a renowned, quality conscious company for milk and milk products in the state of Maharashtra and adjoining states. Govind supplies skimmed milk powder, whole milk powder, ghee to whole of the country in the retail markets and also as an ingredient to major Indian and international manufacturer of milk products. In the recent past they won contracts to supply ghee to Tirupati Balaji temple used for preparing prasadam for the devotees. Rajiv Mitra and the leadership of the company sound extremely bullish and look well set to taking this major regional player to levels hitherto unknown in the pan Indian market. The dairy sector needs such committed, values based yet performance oriented players like Govind.

A farmer is happy only when his livestock is happy and contented. Govind’s team of dedicated and qualified veterinarians who monitor the health of the cows so that they are happy and free. Happy cows produce happy and stress-free milk that ultimately reaches the consumer as happy and

Hygiena to Acquire Food Safety Diagnostics Business from DuPont Leading microbiology and life sciences company to combine with global microbial detection and diagnostics business

uPont Nutrition & Health and Hygiena, a Warburg Pincus portfolio company that specializes in rapid food safety and environmental sanitation testing, announced that Hygiena will acquire DuPont’s global food safety diagnostics business. The acquisition includes all of DuPont Diagnostics business assets, including the BAX® and RiboPrinter® Systems and associated test kits; a global and technically trained sales, R&D and manufacturing organization; and in-house production capacity. The business was formed by DuPont in 1992 as Qualicon, and Hygiena will retain the Qualicon name. The transaction is expected to close in the first quarter of 2017, pending customary closing conditions, including regulatory approvals. Financial terms of the agreement were not disclosed.

DuPont Diagnostics provides innovative, sciencebased microbial detection and monitoring products that identify and characterize pathogens and other unwelcome organisms in food ingredients, finished products, and production environments. Shortly after the formation of the business, DuPont pioneered Nobel-prize-winning PCR technology in commercial food safety testing with the BAX® System for pathogen detection. Today, the BAX® System has been adopted as the leading detection method by food manufacturers, food quality laboratories and governments around the world. Hygiena plans to invest behind new product development to continue the DuPont Diagnostics history of market-leading innovation. “The combination of DuPont Diagnostics and

Hygiena will create abroad food safety Diagnostics Company that can better serve our customers,” said Steve Nason, Chief Executive Officer of Hygiena. “The combined company’s microbiology products will cover the full manufacturing process, from in-process environmental tests to finished product tests. In addition, the combination increases our customer service presence in the United States and internationally, which will allow us to further enhance our research and development efforts and support to our combined customer base.” “This transaction is a strategic business decision that will allow DuPont Nutrition & Health to focus

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on growth opportunities that are more closely aligned with our core portfolio of specialty food ingredients,” said Matthias Heinzel, President, DuPont Nutrition & Health. “We believe that the Diagnostics business is an excellent strategic fit with Hygiena. Together they will be better able to offer greater opportunities for growth and investment in innovative solutions for the global pathogen testing industry.” Hygiena is a microbiology and life science company that serves industrial food processors, healthcare institutions, lifescience researchers and other industries. Hygiena manufactures and sells a broad range of rapid hygiene monitoring systems, environmental collection systems and rapid dilution devices, including its market leading ATP (adenosine triphosphate) testing system. Its products are distributed in over 80 countries worldwide. Hygiena is committed to the mission of providing customers with innovative technologies that are simple, easy to use and reliable, with excellent customer service and support. In 2016, Hygiena received an investment from Warburg Pincus, a global private equity firm focused on growth investing, to help further this mission. Warburg Pincus’ investment in Hygiena was driven by the firm’s thesis that the company represents an excellent platform to consolidate the highly-fragmented food and lifesciences testing and environmental sanitation industry. Stephanie Geveda, Managing Director, Warburg Pincus, said, “DuPont Diagnostics is a perfect fit within Hygiena’s growth strategy. We are excited to invest in and build upon the business’ portfolio of leading diagnostic products and capabilities.”

Vol. 9, Issue 08 - January - 2017

PRESS RELEASE

Drink technology India, PackTech India and FoodPex India in Mumbai Opening ceremony gathered key stakeholders from across India; 280 plus exhibitors from 8 countries showcased latest products and technologies; Exhibitor Forum, Buyer Seller Meetings and Roundtable Talk well received; in Mumbai. From December 15-17, the trio trade fairs are showcased best of innovation and state-of-the-art products and technologies.

iannual trade fairs, drink technology India, PackTech India and FoodPex India with focus on the beverage and liquid food, packaging technology and food processing industry opened at Bombay Exhibition Centre

The inaugural ceremony of drink technology India took place on 15 December, 2016 where the opening keynote was carried out by Mr. Werner Dornscheidt, President and CEO - Messe Dusseldorf GmbH; Mr. George Moller, Executive Director - Messe München GmbH, Mr. Richard Clemens, Managing Director - VDMA (German Engineering Federation) Food Processing and Packaging Machinery Association and Mr. Mahendra Mehta, President - IPMMI. Bhupinder Singh, CEO of Messe München India

says: “We are delighted to receive such overwhelming response on the opening day. With technology on display, highknowledge accompanying conferences and networking programs, there is so much to experience at the trade fairs. The energy on show floor is high and we expect the momentum to continue for the next two days as well.” Technology on display A wide range of products, solutions and technologies are on display as about 280 global and domestic exhibitors from countries like Belgium, China, Germany, Italy, Netherlands, Spain, UK and India are showcasing innovative solutions. Delighted with the response on day one, Mr. Anand Nayak, Assistant Director of Marketing, Endress + Hauser (India) Pvt. Ltd., says: "We are more of a process Instrumentation supplier to a lot of companies in the food & beverage sector. We are launching our products, solutions & services at drink technology India and is helping us understand the market in the better manner.” Knowledge exchange programs

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The day one saw attendees engaging in the concurrently held Roundtable Conference, where stakeholders of the food and beverage industry came together to engage in knowledge sharing. Some of the key speakers of the program represent top companies such as Bisleri, Kiwi Foods, Mother Dairy, Tilaknagar Industries and many more. Another key attraction was the Buyer Seller Forumorganized by Messe München India where top handpicked buyers conducted one-on-one meetings with participating companies. A special session on food waste and loss: SAVE FOOD also took place as part of the Exhibitor Forum. With more networking programs and knowledge rich conferences lined up for the next two days, Thomas Schlitt, Managing Director of Messe Dusseldorf India Pvt. Ltd., concludes by adding: “It is good to see that the trade fairs began on such a high note and will continue to offer value to the attendees by combining knowledge, technology and networking opportunities.

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Vol. 9, Issue 08 - January - 2017

PRESS RELEASE

Parag Dairy acquires next generation technology from Dutch Company - Paques India

arag Milk Foods Ltd, Manchar – Pune, which is one of the leading Dairy Industry in India and having largest share of India's cheese market is present in both packaged milk and milk products, has signed a contract with Paques Environmental Technologies India Pvt. Ltd (100% subsidiary of Paques BV, the Netherlands), to treat their wastewater through Paques next generation anaerobic technology – BIOPAQ®IC. Anaerobic effluent treatment is considered to be a cost-effective way to treat industrial wastewater and to comply with effluent discharge limits. The BIOPAQ®IC (developed by Paques) is the number

their effluent and also produce biogas which will be reused for alternate energy production. Water plays an important role in the Dairy industry. It is applied in almost every step of the process. As a function of the process characteristics and raw materials the wastewater streams vary greatly with respect to concentration and composition (e.g. high concentration of organic matter, high BOD, etc). Due to rules and regulations regarding wastewater discharge, efficient water management has become more essential. Parag Dairy will successfully meet these challenges by implementing custom-made and cost effective solutions developed by Paques. “Parag Milk Foods is committed to the environment and believes in implementing next generation technologies which are proven and

distinct advantage of having next generation Paques Technologies at the best of economics. We thank you and congratulate Parag Milk Foods

Paques India Production Facility in Sricity AP

Parag Milk Foods Production Plant, Manchar, Pune

one proven technology, worldwide recognized as the most efficient way to clean industrial waste water and produce biogas at the same time. Parag Dairy will be adapting this technology of Paques Environmental technology India Pvt. Ltd. to treat

sustainable. This project would not just treat and recycle waste water, but also help us in reduction of fresh water consumption and energy generation.” says Mr Pritam Shah – Managing Director Parag Milk Foods Ltd. Sudeep Sangameswaran – Managing Director of Paques Environmental Technology India was delighted to share his views at Drinktech Mumbai and said “We are happy that this announcement has just come after our “Make in India” strategy as we have just inaugurated our “State of the Art” production facility at Sricity, AP. End users/ Manufacturers across the Indian Industry has

Beverages & Food Processing Times

for setting up benchmark in the Food & Dairy Industry”

Vol. 9, Issue 08 - January - 2017

FOOD SAFETY NEWS

National Street Food Festival ends at Nehru Stadium in New Delhi

he eighth National Street Food Festival concluded at New Delhi’s Jawahar Lal Nehru Stadium recently with as many as 300 regional cuisines from 25 states of India were displayed. The 3-day event seen over 140 street food stalls, organised by the National Association of Street Vendors of India (NASVI) in association with the Food Safety and Standards Authority of India (FSSAI).

FSSAI aimed to strengthen its transcend efforts with several other organisations, including educational institutions, colleges, associations and other strategic national-level partners. The importance of food safety and hygiene practices in unification with NASVI for the street food

vendors with scaling up of initiatives around training, registration, knowledge dissemination and collaborations on all aspects of the street food segment is the prime focus of the festival. Chief Executive Officer of FSSAI, Pawan Kumar Agarwal said “FSSAI is happy to partner with NASVI for the eighth edition of the National Street Food Festival. This year, we are leveraging the festival to spread the message about food safety awareness and promoting fortified food across the country. We are also using this platform for outreach on seven key initiatives around safe and nutritious food in the country.” National Coordinator of NASVI Arbind Singh said, “In its eighth edition, the National Street Food Festival has succeeded in advocating space for street vendors in Indian cities and driving home to the vendors the need and benefits of serving hygienic and safe food. Coupled with fun and entertainment, it has become one of the signature events of Delhi. NASVI feels honoured to have FSSAI as a co-organiser, and hopes this partnership will lead to the pan-India replication of the event.”

Odisha government s launches the online registration and licensing system FBOs

nline Food Licensing & Registration System (FLRS) enables the FBOs to apply for license or registration by paying appropriate fees, uploading supporting documents, track the status of their applications on license or Registration status, schedule inspections and receive alerts on the status and renewals. On this line the Odisha government has launched the online registration and licensing system for Food Business Operators (FBOs). This will not only make the process easy and simpler for the FBOs, but also enable better monitoring, increase the work efficiency of Food Safety Officers and also bring transparency in the system. In Odisha, already 19,162 FBOs have been registered and 10,973 licenses have been issued from 2012-13 to 2015- 16, under manual process of registration and licensing. In order to facilitate registration and licensing, Food Safety & Standards Authority of India

(FSSAI) with assistance of National Institute for Smart Government (NISG), Hyderabad, has created a centralized online system to be used across the country. All Food Safety Officers in Odisha have been trained in FLRS and have been provided with a computer system and internet facility to start the online registration and licensing of FBOs. All the Food business Operators could log on http://foodlicensing.Fssai. Gov.In For licensing or registration, they could also go to www.Fssai.Gov. In and logon to FLRS link provided in the site. This initiative will encourage Food Business Operators to obtain food license and registration digitally and bring more and more FBOs under the fold of the food safety setup, the minister said.

FSSAI to collect samples for cross contamination

s part of a nation-wide project, Food Safety and Standards Authority of India (FSSAI) will collect samples from 36 food and beverages manufacturing units in Coimbatore to study possible cross contamination from packing materials. Indian Institute of Packaging (IIP), an autonomous body in the field of packaging operated under Ministry of Commerce and Industry will conduct the study.

The prime objective of the sample collection is to conduct the study on possible chances of contamination packaging materials like paper, plastic and glass bottles. Teams comprising experts from IIP and food safety officers will collect these samples, said FSSAI officials. Designated Officer of FSSAI, Coimbatore, O.L.S. Vijay said, “Food safety officials from Chennai, Coimbatore, and Trichy units had attended a training provided by IIP ahead of the study which is being done for the first time here. The list of 36 food and beverages manufacturing units was provided by IIP.” The 36 companies from which samples of packaging materials to be collected from Coimbatore are engaged in the manufacturing of carbonated beverages, ice cream, ghee, chocolate, milk, biscuit, ketchup, cheese, fruit juice, honey, jams, pickle, butter, and so on. Vijay said “There can be chances of cross contamination from packaging materials over a period when kept in stock. FSSAI is following IIP guidelines for the study.” The IIP project will collect samples from 240 food and beverages manufacturing units from Tamil Nadu. At the national level, the sample size 2,500. The sample collection has already been done in Chennai and the IIP team is expected to reach Coimbatore soon. The team will collect the samples assisted by food safety officers in three to four days.

Beverages & Food Processing Times

Vol. 9, Issue 08 - January - 2017

SNACKS & NAMKEEN NEWS

Domino's launches new McDonald’s received close competition from Burger King products intended for Foodies

n the first year of its India operations American fast-food chain Burger King has posted sales of Rs 141 crore and net loss of Rs 38 crore. In the 2015-16 fiscal, the company generated an average of Rs 3.1 crore from each of its 45 outlets opened till March while rival McDonald’s posted average sales of Rs 3.6 crore from each outlet.

one new product every two-and-a half months.

Burger King entered India in November 2014 when most quick-service restaurants were struggling with falling sales. “India, for Burger King, has been one of the largest countries it entered in recent times.

Leading quick-service restaurants have seen consistent decline in same-store sales growth since the last two years with consumers cutting back on discretionary spending. In addition, the segment also saw the entry of global companies including Wendy’s and Johnny Rockets, offering customers a wider cuisine range. Hence, quick-service restaurants have been expanding menus and upping promotions to reverse stagnating growth.

The growth and finances are exactly as we planned,” said Rajeev Varma, CEO, Burger King India. “Our restaurant EBIDTA [earnings before interest, taxes, depreciation, and amortization] is positive, which means we are making money,” he added. The fast-food chain expects to open enough restaurants in India in two to three years to cover overheads and infrastructure expenses and become profitable at company level. As of December 2016, Burger King India has 70 outlets in nine cities. It has partnered with Everstone Capital which holds a majority stake in the company through subsidiary F&B Asia Venture. It has lined up $100 million for expansion over the next few years and has been launching

CLASSIFIED

“Burger King came out with an affordable pricing which has worked for them,” said Abneesh Roy, associate director at Edelweiss. “One disadvantage is that McDonald’s has a larger footprint and can subsidise in terms of ad spends over a larger number of stores."

eading brand in the chained pizza segment Domino's Pizza India has launched two new products - Quattro Formaggi Burst Pizza and the Choco Pizza. The popular Cheese Burst pizza makes Quattro Formaggi even more special with four cheese flavors. Gouda and Cheddar in liquid form for the molten cheese experience, Mozzarella for stretch and Ricotta for the fresh sign off to the palate. Choco Pizza is the first Dessert Pizza that Domino’s has set to offer its patrons.

India’s food and beverages (F&B) industry is expected to expand at an average annual pace of 24% to reach $3.8 trillion in sales by the year ending March 2017. Fast food joints, which have the largest market share in F&B at 45%, will grow by 16.6% a year, indicates a report by consulting firm Grant Thornton India and Federation of Indian Chambers of Commerce and Industry, followed by casual dining (32% share), which is expanding 10.1% annually.

It offers a delicious combination of Chocobrownie, Choco Cookie, Cheesecake and Coconut Nougatine topped with Choco Fudge sauce over a crispy baked wheat thin crust pizza base. Quattro Formaggi will be served on a crust platform and customers can have it with any of the existing

Adverties for Rs. 3000/- Per month

topping combination with an addition of Rs. 99/to the price of any medium hand-tossed Pizza. Choco Pizza will be available at the price of Rs. 199/-. President & Chief Business Officer, Domino's Pizza India, Dev Amritesh while making the announcement of the new product said, "We see a major evolution in India, the evolution of the FOODIE. Both the Quattro Formaggi Pizza and Choco Pizza are meant for our discerning FOODIE customers. For these foodies, their cheese and chocolate is not just about taste but also the stories in the different global trending flavors, textures, ingredients, mouthfeel, and emotion. These are the type of consumers who inspire us. Both these delicious products are made for foodies and made by foodies". Senior Vice President, Marketing, Domino's Pizza India, S. Murugan Narayanaswamy said, "Both the Quattro Formaggi Pizza and Choco Pizza are about indulgence. Just right for the food that we look for in winters. While the Quattro Formaggi elevates the Cheese Burst Pizza, the Choco Pizza is a Pizza style sharable dessert option to our consumers. This launch will be supported by a 360-degree marketing campaign which includes TV, Online and Print."

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Vol. 9, Issue 08 - January - 2017

NEWS

Packaging is an important aspect of the product

ccupack is a fastemerging business group offering engineering solutions for pharmaceutical industries around the world. They are Asia's largest format part manufacturers for Shehul Sheth, Pharmaceutical Blister Director of Accupack Packing and Cartoning Machines. Accupack provides comprehensive blister packaging solutions, right from thermo forming machine, to cold forming machines and lab models. Plexus is smart format parts management software, enabling reduction in new format part purchase, hormonisation.

Food Processing Sector Not likely To Suffer Higher Taxation Even Post GST: MOFPI

than the product itself. Q. Kindly brief me about your products & services. Accupack is into three verticals – moulds for pharmaceutical industry, machines for food, pharma and FMCG industry, and software operational intelligence for the clients. Q. Do you think the demand for automatic packaging and modern equipment in India will grow? The demand for automatic packaging and modern equipment in India will grow in time to come.

inistry of Food Processing Industries has assured the industry that the GST regime is unlikely to adversely affect this sector with higher taxation slabs as the available indications suggests that it would continue to be taxed at existing rates even post GST. The Ministry of Food Processing Industries is insisting with the Ministry of Finance that this sector should be subjected to minimum taxation even post GST for its further growth as also to ensure that investments in it continue to be attractive so that linkages between agri-producer and manufacturers are established in a manner that lead to production of quality products with

Q. What are the growth factors of this industry? Packaged food, safety from the consumers’ perspective, durability, good shelf life is some of the factors for the growth in this industry. Q. Why is packaging an important aspect in the industry? Basically, whatever you make needs to be packed to ensure the shelf life of the product and protection from environment and other things. So, whatever you pack, you save and extend the life of the product. Preserving the product is very essential, hence packaging is an important aspect of the product, at times it is considered more important

Cake makers are feeling the pinch of demonetization

With the pro-active policies of the government of the day and its commitment to further improve upon them, the average level of FDIs into food processing sector in the last three years has been to an extent of $500 million per annum.

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Q. What is the current scenario of packaging industry in India? The packaging industry is growing in a good way.

ake makers felt the pinch of demonetization during Christmas and New Year, their best season for sales. While sale of cakes in most cities is down by about 10% from a year ago, it has slumped by 20% or more in semi urban and rural markets.

reasonable prices. In fact, the government was going to put and evolve policies and schemes that would promote food processing industries so much as also to bring down agri wastages by 50% in next 5-6 years from currently estimated annual losses of Rs.1 lakh crores.

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While increased payment through the electronic mode has cushioned bakers in cities, their counterparts in the smaller markets have had to resort to bringing out smaller packets to boost sales. As a result of reduced cash flow, the home budget has been impacted and sales are down by 10%. The size of cakes is shrinking. The earlier 1 kg has become 800 gm while 750 gm has become 600 gm,'' said TR Raghulal, managing director of Elite Group, a major manufacturer of cakes with presence in the southern and western states. Raghulal said the industry is trying to rev up interest through innovation. "People are looking for variety. We have introduced novel varieties like pudding cake, jackfruit cake, etc., to stir up interest," he said. For instance, Mumbai based cake brand Monginis Food has come out with designer cakes. "In cities the demonetization impact was severe in the first two weeks but it has eased somewhat now. We are tying up with electronic payment companies and are educating dealers to encourage this mode of payment," said Ayyappan K Swamy, head of marketing and franchisee operations of Monginis.

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CIRCULATION MANAGER Seema Shaikh

GRAPHIC DESIGNER Naved H.Kazmi

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