Color onf february 2017

Issue Date of Publication - 25th of Every Month Date of Posting - 28th of Every Month India’s only News Magazine Portal for Agro, Food Processing & Allied Segments

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Food Agrprocessing www.agronfoodprocessing.comVolume 12th

Vol 12 Issue 04 February 2017

100/-

Seafood industry

Indicates positive development for India V Padmanabham

Today the seafood exports industry is

5 billion market Dr. A Jayathilak

MPEDA is

tapping opportunities in new & potential markets for further growth

Coca cola & Pepsi

feel the impact, as local Indian beverage market share surges

Overview of Global

Halal products market

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Seafood industry indicates positive development for India

The growing market of anticounterfeiting in food packaging

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Announcing the Exponential advancement in dehumidification Technology 52

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Has Government lost the Food Security Plan for India?

Overview of Global Halal products market

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India is fast emerging as exporter of non-traditional food produce Perception of Indian produce being of inferior quality is slowly reducing abroad.

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‘Repute goes parallel with reputation that is the main principle we believe in’

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Farmers in 1,080 villages educated about integrated farming by MAFSU

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Indian snacks to overtake Western ones in the next 2-3 years

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BASF enters Indian crop protection market for rice

Coca cola and Pepsi feel the impact, as local Indian beverage market share surges

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Personalised nutrition emerging as next big industry trend

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EDITOR Manzar Aftab Naqvi CONSULTING EDITOR Basma Hussain GROUP EDITOR Firoz H. Naqvi firoz@advanceinfomedia.com Graphic Designer Naved H. Kazmi naved@advanceinfomedia.com Advertisement Execultive Anjali Mane anjali@advanceinfomedia.com Circulation Seema Hayat Shaikh seema@advanceinfomedia.com Delhi Sayyed Shahnawaz +91-8375034558 Gujarat Brijesh Mathuria +91-9924546999 Genreal Manager Gyanendra Trivedi Marketing & Circulation Office 121,1st floor, Rassaz Multiplex, Station Road, Mira Road (E), Dist. Thane- 401107 Telefax : +91-22-28555069, Tell.: +91-22-28115068 Mob.: +91-9867992299 E-mail: info@agronfoodprocessing.com sub@advanceinfomedia.com Vol 12 Issue 04 February 2017 Annual Subcription Rs.950/By Normal Post Add Rs. 400/-For Courier Charges Add Rs. 50/- For Outstantion Charge Overseas $80 By Air Mail Email:sub@advanveinfomedia.com Single Copy Cost Rs. 100/Printed, Published & Owned By Manzar Aftab Naqvi RNI No. MAHENG /2005/15987 Postal Regd. No. THW /50/2014-2016 WPP License No. MR /TECH /WPP-308/TW /2016 Regd. Office Advance Info Media & Event 103,AmarJyot Apartments, Pooja Nagar, Mira Road (E) Dist Thane-401107(Mumbai) Printed At Rolleract Press Services A-83,Ground Floor, Naraina Industrial Area Phase-1, New Delhi -110028 The views expressed in this issue are those of the contibutors are not necessarilly those of the magzine. though every care has been taken to ensure the accuaracy and authenticty in infomation, "Oil & Food Journal" is however not responsible fordamages caused by ministerpretation of infomation expressed and implied with in the pages of this issue.

All disputes are not to be referred to Mumbai Jurisdiction

EDTIORIAL

his is an industry that I have an emotional, karmic and dharmic connection with the food processing industry. In today’s time this sector is viewed among the most happening industry, with major contribution to the GDP of India. The major reason of its monumental growth is the positive step taken by industries and government collaterally to promote it and of course the implementation of FDI. I am not going statistical as my idea was to have an opening that acknowledged the food processing industry.

The Indian food processing industry accounts for 32 per cent of the country’s total food market, one of the largest industries in India and is ranked fifth in terms of production, consumption, export, and expected growth.

Trying different types of cuisines is my passion and I believe many of you out there love to eat different kinds of food. Gaining popularity is the online food delivery industry, of course an inset part of food industry –with help of an app, food can be ordered and voila! You have the best food, gourmet food, or home cooked food at your home within 30-40 minutes.

India's online food delivery market comprising aggregators and internet kitchens has grown at 150 per cent in 2016, with an estimated GMV of USD 300 million.

Foodtech could now be defined as online food ordering and delivery service market.

With splurging investments and funding into this market space, foodtech companies have been able to offer online food ordering services like never before. Internet is being crowded with the companies offering food delivery services online day in & out.

But not all is paradise here, for the food and beverage industry suffers tremendously from malpractice of introducing counterfeit products that is severely affecting the global food industry, causing legitimate and well-established brands tangible and intangible losses. Such unethical practices affect the revenue of food companies and create distrust of brands among end-users.

Anti-counterfeit food packaging technology has emerged in the recent past, and has been proving to be an efficient and important solution against counterfeiting globally.

Since food products are available easily at all levels of the market, the food industry is most vulnerable. Increasing cases of counterfeiting in the food industry are forcing manufacturers to use anti-counterfeit food packaging at various levels, and this is expected to increase growth of the concerned market significantly over the forecast period.

The jolt given by demonetisation in India to the sales of giants beverage company like Coca Cola and Pepsi, wasn’t enough that the up surging local Indian beverage companies are giving them a run for their money. This has brought the two arch rivals on the same platform to combat the competition created by these fireworks.

Munching is the favourite pass time for Indian,over the period of time the basic Indian snack had been overtaken by chips, fresh fries, tortillas etc., that is western snack, but the course has reversed again. The potential for desi snacks is limitless... companies are gradually converting products that are traditionally eaten at home to something that are consumed on the go. It is expected that Indian snacks to overtake 'Western' ones in the next 2-3 years.

Consumers are rewarding brands that innovate in flavours, form or delivery. A staple product like aloo, used in paratha in the north, vada in the west and dosa in the south, has the potential of being twice the 'Western' snacks market that is worth Rs15,000 crore.

Coming to an issue that is profusely being discussed is the Budget 2017-18. The government brought the food processing industry under the aegis of “Make in India’’ movement, but unfortunately it neglected this industry, which is has a great contributor to the country’s GDP potential. Very disappointing indeed! Well at least the agricultural and rural sector gained much this time. And as we say agriculture is the foundation of food processing we should be happy with what we have in our kitty.

Well it’s just an analysis from my side and not much……..wanted to have a whole write up on Budget but the Finance Minister did not give much ado!

Till next time folks!

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SEAFOOD INDUSTRY

Seafood industry indicates

positive development for India

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ith a huge coastline of over 8,118 kms, Indian continental shelf estimated to have available resources to the tune of 4.41 million tons from which about 3.40 million tons are presently exploited. The potential brackish water area suitable for shrimp farming is estimated at about 1.2 million hectares around 14 per cent is utilized for farming, producing about 5 lakh tons of shrimp and scampi which is goes to the export basket.

Total fishery production in India during 2012-14 was 9.58 million tons from both marine and inland, in which inland sector

Glenes Bothelo

contributed 6.14 million tons and marine sector 3.44 million tons. The seafood industry in India has become one of the leading suppliers of quality seafood to all the major markets of the world.

The country has world class seafood processing plants that follow quality control regimes complaint to stringent international regulatory requirements. It is expected that this industry grows by 15 per cent growth this fiscal because of shortage in the global marine products market. Ecuador earthquake and diseases in fisheries farm in South East Asian countries may prove to be a boon for the Indian seafood industry.

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The positive aspects of the seafood industry India stands second as a major producer of aquaculture in the world, producing 7 per cent of the world output. The country’s aquaculture sector witnessed boom with increased production of P. monodon and L. vannamei. Indian Government through MPEDA has provided various subsidies in the form of financial assistance for setting cold stores, purchase refrigerated trucks, seafood units’ upgradation, purchase antibiotic testing kit, insurance coverage for worker etc. Exporters receive assistance for promoting exports, hygiene and sanitation, research and development,

10 www.agronfoodprocessing.com and acquisition of machinery. India has increased the quality of storages, road and transportation and availability of public cold stores, shipment connectivity and the Shipping Port infrastructure facilities which are mostly oriented towards the export market.

The challenges/drawbacks Due to stringent quality standards set by international trade, the establishment cost of a processing plant has increased considerably over the years. The major threat to marine ecosystem remains illegal, unreported, and unregulated (IUU) fishing. Price uncertainties in importing countries lead to additional cost of storage and material getting delayed in shipment. Another issue is labour, which is becoming increasingly expensive, at times unavailable as the rising wage cost reflects improvement in income opportunities. Quality and hygiene also need to be looked at, firstly it is greatly recommended that fishermen are provided clean ice. Many port icefactories are very unhygienic. Absence of quality control at primary production centres often results in poor quality of the products.

Analysis of Exports of seafood India India exported seafood India worth USD 163,833 with total quantity of 34,840.

Germany is the largest buyer of seafood India accounting for exports worth USD 89,930 followed by Netherlands and Switzerland which imported seafood India worth USD 73,495 and USD 408 respectively.

Average price of seafood India per unit is USD 4.70 and average value per shipment is 550.

Export Performance of Marine Products 2015-16 During the financial year 2015-16, India has exported 9,45,892 MT of seafood worth US$ 4.7 Billion (Rs. 30,420.83 crores). The average unit value realization of Frozen shrimp has come down to US$ 8.28 per kg. in 2015-16 as against US$ 10.38 in 2014-15. (Shrimp constitute 66 per cent value of total exports). The depreciation of Euro, weaker economic condition in China, devaluation of Yen contributed to the decline in exports.

Frozen shrimp continued to be the major item of export in terms of quantity and value, accounting for a share of 39.53 per cent in quantity and 66.06 per cent of the total USD earnings. USA continued to be the major importer of Indian seafood with a share of 28.46% in terms of USD followed by South East Asia (24.59%), EU (20.71%) & Japan (8.61%). Vizag, Kochi, JNP and Calcutta are major ports handled the marine cargo.

Total Value & Volume of Exports in India Total Value - $181,928 Total Quantity - 38,840 Average price per unit $4.68 Average value per shipment - $602 India is the second largest aquaculture producer in the world, largest exporter of shrimp to USA, the 2nd largest exporter of shrimps to Europe and the 4th largest exporter of shrimps to Japan. In 201516, aquaculture production in the country dropped below 4 lakh tonnes as the prices fell. Former President of Society of Aquaculture Professionals, S Muthukaruppan said “This time, judging from the first harvest, aquaculture shrimp production should cross 4 lakh tonnes.

Farms in some regions like Gujarat, West Bengal, Odisha and West Godavari

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SEAFOOD INDUSTRY Satish Pandit – Amarsagar Seafoods Pvt. Ltd – Director We have four seafood manufacturing factories in India, two factories situated at Porbandar, one in Varaval, and another in Mumbai.

We are into frozen seafood products processing; one of the popular valueadded product is ‘surimi’ (Japanese name) which is minced, leached, refined, fish meat paste. We export this product mainly to Japan, and our products are exported to many countries all over the world. Yes, we do have some development plans. Surimi is basically the raw material to produce various products like fried, and so on out of it. We plan to sell all these products in India, because right now we sell ‘surimi’ as a raw material to other countries.

Amarsagar intends to sell all the finished products in India. In few years’ time, a plant could be set up with an initial investment of Rs. 20 cr. are doing well,” adding that the farms have also been free from diseases. The improvement in shrimp prices in world market has encouraged farms, mostly concentrated in Andhra Pradesh to increase harvest.

Seafood exports touch new horizons For the first time in the history of marine product exports during the financial year 2014-15, the export earnings crossed USD 5.5 billion. This is also first time export has crossed all previous records in quantity, Rupee value and US$ terms.

Increased production of Vannamei shrimp, increased productivity of Black Tiger shrimp and better price realization of major items like Cuttlefish, Shrimp and Squid helped India to achieve significant export turnover during 2014-15.

Some of the leading seafood industry players shared their views on current scenario and the drawbacks/challenges of seafood industry in India. Indian Aquaculture is highly promising and has grown over six and half fold in the last two decades with freshwater aquaculture contributing over 95 per cent of the total

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Top Suppliers Netherlands -$91,590 Germany - $89,930 Switzerland - $408 aquaculture production. Director of Sanchita Marine Products Pvt Ltd, Sandeep Dongre said the raw materials in the seafood industry is decreasing every year and aquaculture is rising and visibly seen in places like Gujarat, Andhra Pradesh, Maharashtra. The domestic market has seen rise in the growth rate whereas seafoods’ exports market will see substantial rise in time to come.

Export Manager of Salet Seafoods Pvt Ltd & Sagar Samrat Seafoods, Ninad Joshi said seafood is a vast industry that has many aspects, and just to add to your knowledge Gujarat sea coastline is huge as it exports more than 8000 containers of seafood to various parts of the world, to 20-25 countries. In 2016, the fisheries have been good despite small species production however seafood exports are earning good money. China and Vietnam who are dependent on such harvest will face some issues because Chinese currency is weaker than dollar.

Director of Amarsagar Seafoods Pvt. Ltd, Satish Pandit said the difficulties that we face today is number of plants are increasing and there is tough competition for raw materials as compared to earlier times. The price of raw materials is falling considerably. Accordingly, there are not enough resources for it like raw materials size is decreasing, in some areas raw materials landing is not consistent like before. Earlier, we could predict that in specific season we will get these fishes,

and even we would sign a contract with the buyers stating to supply certain quantity of fishes. But now this is not predictable as sometimes fishes are available in big quantity, and at times small quantity.

The technological scenario in the seafood industry has room for improvement.

A lot more can be done to improve the efficiency of this trade. Dongre further states that aquaculture is the segment that makes use of latest technology.

Whereas Joshi said that it all depends on Ninad Joshi - Salet Seafoods Pvt Ltd & Sagar Samrat Seafoods, Export Manager Salet Seafoods entered the market in the year 1953, and today it has grown diversely carrying out several activities like fishing, fish processing and mass exports. Salet Seafoods greatly follows the principle of quality. Variety of seafood products that can be availed from them. The entire operation right from fish collection to packing and marketing is carried out in highly sophisticated manner with utmost hygiene. Three years ago, a plant had been set up with increased production capacity of about 75,000 hence there are no development plans as of now.

Regarding investments, if there are good prospects then they will consider the investment. the customer requirement and the places it is being exported. Machines like IQF, shrimp grading machine, hardening machine squid tube machines and several other machines are exported to Europe and USA. Pandit felt that though India is taking big steps in the field of technology, but takes a beating when it comes to skilled labor. He said, many new value-added products are coming up, the problem lies in manpower. “We do not have skilled labor, there is lack in proficiency and

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SEAFOOD INDUSTRY Sandeep Dongre Sanchita Marine Products Pvt. Ltd, Director We are into frozen seafood materials business as our products get a government approved number then it is further exported outside India. Sanchita Marine has installed a fully integrated IQF machine with balancing and cooking facilities for value added products. Right now, there are no development plans as such for the company, because the focus is on domestic market. workers are uneducated task to perform the task. Some plants are coming up with new technology that brings in more value-added products.” Seafood industry is largely human-touch sector as there is no such specific required machine for it.

We are dependent on the marine as raw materials are procured from the sea, Joshi added.

There are few drawbacks that the seafood industry faces. The government should consider the issues that they face and provide permanent measures for the same.

For Dongre, the main problem is purchase, the production of seafood materials is being hoarded sometimes, which affects those in this industry. Joshi feels that the obstacle today is raw materials, like what kind of materials received every day is uncertain. Those in exports segment are facing the problem of currency, because all world currency is down as against dollar. Lastly, Pandit also commented on the problems this industry faces, “the government has not imposed any control on the size of the raw material catch, like there is no specific net size mandated by the them. In other countries, they have the quota system; like in this season they must catch this much of quantity and each fishing boat receives allocation. Here in India, we have very small fishing boats and the fishing sector in India is not organised. Hence there is no control of the government like fishermen are using small net size and catching even juvenile fishes in it. Unpredictability is another issue that the seafood industry faces,

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SEAFOOD INDUSTRY

Today the seafood exports industry is 5 billion market earlier this was not the scenario.”

President of Seafood Exporters Association of India (SEAI) – Mr. V Padmanabham Q.1) What is the current scenario of Indian seafood exports?

We are mostly doing aquaculture on the East coast and sea catch on the West coast. Today the seafood exports industry is 5 billion market with a variety of seafood products. As compared to last

financial year, the margin is slightly low not due to volume but because of price variation, exchange rate and international conditions. The turnover of companies has reduced to a certain extent because of the value of the product.

Q.2) In the last two years (2014-15 and 2015-16) India has seen tremendous growth in exports. What are the reasons behind this growth?

The main reason is aquaculture, especially in the state of Andhra Pradesh, and now in Orissa and Gujarat. Aquaculture area has increased indicating towards positive

development for India.

Q.3) Will we be able to continue the same trend of growth?

Yes, we are hopeful and have asked the government to increase quarantine facilities & multiplication centres. We import the good stock and what we get is the quality seed, and these quality seeds will be greatly beneficial for the farmers who will get good crops. Otherwise with the second-generation seeds, antibiotics are used to improve quality. The use of antibiotics must be banned since importing countries would not like to

have antibiotic materials.

The main aspect is sustainability as we are talking about a million-dollars increase in the industry, but this is subject to sustainability. Hence our maximum focus is on sustainability by taking necessary precautions as per the requirements by the importers, whether for traceability, nonusage of antibiotics and other chemicals.

Q.4) What are the challenges faced by Indian seafood processors?

As I mentioned earlier, the main challenge is to provide farmers with quality seeds and all ingredients free from antibiotics, then sustainability is an issue. Then

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people start using antibiotics for low quality seeds which is a major challenge today.

Q.5) What are your plans to tackle these challenges?

We must import quality good stock and sent it to quarantine, and after thorough inspection. These good stocks are released to the hatcheries which in turn will produce good quality seeds. Then hatcheries supply it to the farmers, the farmer in turn will supply it to the processor, and in the end the processor exports it. That’s the chain, and hence there should be a linkage, traceability, and infrastructure. As an association, we are trying our best to get the finest stock in the world which will benefit farmers who produce good quality prawns for export.

If these things are supported, then definitely there will be continuous growth and the industry will be sustainable.

Q6) Geographically India has a vast coastline and strategically located between SouthEast Asia, Gulf, and Europe. Do you think this will benefit the Indian seafood industry?

Yes definitely, India is at the most advantageous position today as China and Vietnam have problems of their own. The East coast of India and especially in Andhra Pradesh can produce the biggest size and maximum quantity because of climatic conditions and the entrepreneurship of the local farmers. All along the coastline, there is enough water resources. India has a long coastline which is a geographical

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SEAFOOD INDUSTRY

MPEDA is tapping opportunities in new and potential markets for further growth advantage to the seafood industry.

Chairman of Marine Products Export Development Authority (MPEDA) – Dr. A. Jayathilak Q. What is the current scenario of Indian seafood exports?

The export scenario in 2016-17 was very encouraging. We have seen an increase of almost 13 per cent in the export value up to November 2016 compared to previous year same period. In dollar terms the increase is nearly 9 per cent. However, the volume growth is not very significant indicating a higher unit value realization.

The unit value realized in the current year is US$ 5.42 against US$ 4.99 of last year.

Export of high valued shrimp and the value-added products contributed to the increase in unit value.

Q. In the last two years (2014-15 and 2015-16) India has seen unprecedented growth in exports. What are the reasons behind this growth?

During 2014-15, the seafood export has reached an all-time high record of 1.05 million tons valued US$ 5.51 billion.

(Rs. 33,442 Cr) The increase was nearly 7 per cent in terms of quantity and 10 per cent in terms of value over previous year.

[Export during 2013-14 was 0.98 million tons valued US$ 5.01 Billion (Rs. 30,213 Cr.)]. Frozen shrimp is the major item in the export basket with a share of 34 per cent in quantity and 67 per cent in value and the increase in the frozen shrimp mainly contributed to this achievement.

Export of Frozen shrimp has increased from 301435 tons valued US$ 3.21 billion (Rs. 19,368 Cr.) in 2013-14 to 357505 tons valued US$ 3.71 billion (Rs. 22,468 Cr.) in 2014-15. There was a short supply in Vannamei shrimp production from major suppliers like Thailand, Vietnam, and China due to the disease known ad EMS (Early Mortality Syndrome). The better management practices and sufficient precautionary measures adopted in

India prevented the occurrence of the disease in India. Also, we could supply adequate quantity of shrimp to the international markets.

In 2015-16, the situation in these countries improved. The revival of the aquaculture production (especially Shrimp) in Thailand and Vietnam has resulted in a better supply situation in the international market. This has eased the price situation of shrimp in the world over including India. Thus our average unit value realization of Frozen shrimp has come down to US$ 8.28 per kg. in 2015-16 as against US$ 10.38 in 201415. (Shrimp constitute 66% value of total exports). The depreciation of euro, weaker economic condition in China, devaluation yen etc contributed to the decline in exports. Other factors contributed were the decline in capture fishery. As per the

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statistics available, wild caught shrimp landing has declined by 10.5% in 2015 (348296 tons) compared to 2014 (389007 tons).

During the financial year 2015-16, India has exported only 945892 MT of Seafood worth US$ 4.7 Billion.

Q. Will we be able to continue the same trend of growth.

The trend during 2016-17 upto November is positive in terms of quantity, value, and Unit value realisation.

Increased production of L. Vannamei and Black Tiger Shrimp, diversification of Aquaculture species particularly of Mangrove Crab and Tilapia, quality control measures and increase in infrastructure facilities for production of value added products are expected to achieve this target.

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SEAFOOD INDUSTRY facilities, development of skilled labour pool, maintaining stringent quality standards etc.

There is another scheme on ‘Sea freight assistance for the import of raw material’, so that the entrepreneurs can import the raw material for re-processing and export in value added form.

Promoting aquaculture is a major factor to tackle the challenge of raw material shortage, apart from increasing the export production from our well established marine fishing industry including more species to the export basket. In addition to that, we need to strengthen the export supply chain with good storage, processing and transport infrastructure through incentives and assistance.

Q. What are the promotional schemes

by MPEDA for the seafood industry?

MPEDA is operating promotional schemes in the form of financial assistance in various sectors such as Aquaculture, Capture Fisheries, Processing Infrastructure and Value Addition, Market Promotion, and Quality Control.

Under the schemes financial assistance is given to upgradation of fishing harbours, development and upgradation of aquaculture farms and hatcheries, cage culture, setting up of ornamental fish breeding units, infrastructure upgradation in fishing vessels, infrastructure development on seafood value addition, setting up of live /chilled, live, and dried fish handling units and establishment of cold chain, in house testing facilities etc.

Q. What are the challenges faced by Indian seafood processors?

Reduction in marine fish landings over

recent years is a big challenge. There is also a reluctance among exporters to fully venture into value addition, which results in the exports of more than 80 per cent seafood as raw material to other countries that do reprocessing and value addition.

The price uncertainties in certain markets also result in additional cost of storage & delay in shipment. The other challenges include the increase in labour cost and lack of constantly trained workforce.

Q. What are your plans to tackle these challenges?

MPEDA is operating financial assistance schemes for infrastructure establishment for value addition. The trade members can very well utilize the benefits of the scheme and set up additional processing facilities to ensure better value realization through high end value addition. Under this scheme, MPEDA assists the exporters for further automation of the processing

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African, CIS and Latin American countries offer good prospects for Indian Seafood. So are countries like South Korea and those in the Middle East.

Tapping the opportunities in new and potential markets is planned through various promotional activities.

Price drop is a global trend and Indian Shrimp farmers are resilient to adjust the production parameters to the prevailing market conditions. Reducing the stocking density of Shrimp, following BMP’s, Partial Harvest etc. are the strategies to reduce the cost of production especially the cost of feed. MPEDA is advising the farmers through extensive field level programmes to adopt the Better Management Practices (BMP’s) formulated by MPEDA to achieve competitiveness in the prevailing market conditions.

Q. Geographically India has a vast coastline and strategically located between South-East Asia, Gulf, and Europe. Do you think this will benefit the Indian seafood industry?

Currently South East Asia and EU are the major markets for Indian marine products and the strategic location of our country benefits Indian exporters. But we are located far away from our other markets like Japan and USA.

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Plot no 7 Khasra no 13 Mohidinpur Manpur Indal Area Behhind Vaisno Dharam Kanta Meerut Road Ghaziabad-201003, Uttar rdesh, India Mob: 09810803491, 08285012431/32 E-mail: vermafoodsystem@gmail.com, Website www.vermagroup.com

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FOOD SECURITY

Has Government lost the Food Security Plan for India?

Vijay Sardana

Why Economic Survey & Budget 2017-18 silent on Food Security Plan and Implementable Agriculture Policy?

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ood insecurity as a state in which “consistent access to adequate food is limited by a lack of money and other resources at times during the year.”

Good shorthand terms for food insecurity are “struggling to avoid hunger,” “hungry, or at risk of hunger,” and “hungry, or faced by the threat of hunger.”

Every government claims that it is doing great job in the interest of country and people of India, irrespective ideology and political affiliation, but the facts on ground are far from satisfactory on most parameters which are concerned to common man when we compare with other countries.

We have seen some good initiatives in

all sectors and radical steps like demonetization in last one year.

Budget also made lot of good announcements to please urban citizens after the shock of demonetization and before GST, which will increase tax components of various services and products consumed by urban citizens.

They

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17 www.agronfoodprocessing.com At the same time government is not able ensure minimum support price to the farmers which was promised in election manifestos. The proposed MSP rates are much below than even Consumer Price Inflation Index (CPI), forcing farmers to poverty. This clearly says that our domestic supplies are not able to catch up with growing demand.

key challenge remains is food inflation.

In economic survey is silent about food security status of India. This year’s economic survey does not even mention about the progress made between last year and this year on various issues raised in last year’s economic survey.

Ground reality about India’s food security: To meet the demand of food for the growing population, India will need at least 20 million tons of additional food every year to meet the minimum nutritional requirements of the citizens.

As of today, we are short of these targets and this is reflected in rising food prices in the market place but not in distorted method of WPI and CPI calculations.

Today India is having acute shortage of edible oil, pulse, feed materials and fodder and many other items. Per capita production is below what is required as per nutritional recommendations.

Rising prices of sugar, wheat, pulses, vegetables, milk, honey, fruits, meat and egg are sending strong signals that somewhere agriculture sector is not delivering as per plan.

According to Economic Survey 201516, page 69 says, the central challenge of Indian agriculture is low productivity.

It evident in modest average yields.

First, consider the main food grains – wheat and rice. These two cereals are grown on the most fertile and irrigated areas in the country. One caveat while comparing paddy yields is that varieties are not exactly homogenous. Also, the differences between varieties are large. they use a large part of the resources that the government channels to agriculture, whether water, fertiliser, power, credit, or procurement under the MSP program.

Even then, average yields of wheat and rice in India are much below that of China’s – 46 per cent below in the case of

This shortage is ranging from 30% to 60% of the actual requirement by the country. Food import bill has gone up

by Rs. 19,000 crores in last one year and food exports are down by Rs. 20,000 Crores in last one year. At the same time food wastage is in the range of about Rs. 80,000 crores. There is no mention of these hard facts in economic survey.

On the other hand, there is deliberate policy attempt to curb the exports by fixing minimum export price and putting stock limits on essential commodities to control the food prices for the urban consumers at the cost of price realization by the farmers.

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FOOD SECURITY rice and 39 per cent in the case of wheat.

There is no mention in economic survey what was the progress last year and budget is silent what is planned to address this challenge because irrigation level in Punjab is already 99% of the cropping area, fertilizer is available to them, then why productivity is going down? It means our existing model of agriculture research and extension services has failed to deliver as per the changing needs of society. We are still glorifying the history of green revolution, but not realizing and accepting the fact that other countries have performed better than us when it comes to agriculture productivity. Still there is no attempt to reform these vital aspects of agriculture.

What does this mean for Farm Incomes?

According to Economic Survey 20116, page 73, The negative consequences of low agriculture yields extend from precarious incomes of farmers to large tracts of land locked in low value agriculture, despite growing demands for high value products such as fruits, vegetables, livestock products because of consumption diversification with rising incomes and urbanisation. According to NSS data, the average annual income of the median farmer net of production costs from cultivation is less than INR 20,000

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VOl.12 Issue 04 February 2017

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FOOD SECURITY requirement. Oil cake is which are vital to address the acute shortage for protein in animal diets for milk production, livestock productivity and human health.

Government is projecting total production for pulses in 2020-21 will be 24 million tons where according to WHO recommendations, the demand will be about 40 million tons. Who will feed India pulses and at what cost? Same is the case in Edible oil and other crops.

The best way for government to cover its failure in addressing the growing gap between food & nutrition security and food production is by refusing the actual nutritional requirements of Indian population and livestock sector in order to cover the gap between demand and production.

in 17 states, it means farmers get Rs. 54 per day, far below than minimum wages even in MGNREGA, is this achievement of the governments? It means, in money terms, farmers are worst than the unemployed people in this country in terms of annual income. This includes produce that farmers did not sell (presumably used for self-consumption) valued at local market prices. Given high wedges between retail and farm gate price, this might underestimate income but it is still low. Moreover, the variance in agriculture income between the more and less productive states is also very stark. There is no mention in economic survey and in budget what government is thinking to address this challenge. In the name of poverty there are many scheme to support but no tangible attempt to increase farmers’ income.

in a regional bias in farm incomes and promoting poverty.

There is a general sense that the latter is a more prevalent phenomenon, highlighting the need for reorienting agriculture price policies, such that MSPs are matched by public procurement efforts towards crops that better reflect the country’s natural resource scarcities. There is no mentioned of public procurement plan for crops other than wheat and rice. Pulses was included in procurement agenda but failed to ensure MSP for farmers in APMC market.

There is no mentioned of oilseeds, where we are importing our 60 to 70 percent of

According to Economic Survey 201516, page 76, The absence of MSP procurement for most crops in most states implies either that farmers are selling their products to private intermediaries above the MSP or the converse, i.e., farmers have little option but to sell their produce at prices below the MSP, to the monopolies and cartels created and sponsored by government through APMC Act and supported by CACP illogical method of MSP calculations, resulting

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Allocation for in budget to address challenges mentioned above: Our total allocation for Agriculture and Farmers’ welfare is Rs. 35,984 crore.

Special focus has been given to ensure adequate and timely flow of credit to the farmers. Against the target of `8.5 lakh crore in 2015-16, the target for agricultural credit in 2016-17 will be an all-time high of Rs. 9 lakh crore and this year target is about Rs. 10 lakh crores. To reduce the burden of loan repayment on farmers, a provision of Rs. 15,000 crore has been made in the BE 2016-17 towards interest subvention and same is extended

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same time trade distorting policies like stock limits, discouragement for exports like minimum export price which is higher than world market prices are the rules of the game. These steps are to keep the urban middle class, as consumers, happy at the cost of hardworking and poor farmers. These policies are discouraging private investment away from agriculture sectors.

this year as well. Government has also approved Prime Minister Fasal Bima Yojana and provided a sum of Rs. 5,500 crore in the Budget 201617, extended the same this year.

With all this, has productivity improved? Are farmers happy with the income they are getting? Are consumers happy with the food prices in retail market? This is the moot question. Who is benefitting from these schemes. Has poverty reduced with these schemes?

Where are the results to address the food security?

According to the “Budget 2016-17’ speech of Finance Minister, we are grateful to our farmers for being the backbone of the country’s food security. We need to think beyond ‘food security’ and give back to our farmers a sense of ‘income security’.

Government will, therefore, reorient its interventions in the farm and nonfarm sectors to double the income of the farmers by 2022. There is no mention of

FOOD SECURITY

what are the farmers’ income targets for 2019 before next general elections.

First of all, Government must acknowledge that, the dependency on imports are going up, exports are going down, yields are stagnant in most of the crops, cost of cultivation is going up, farmers are not even getting the minimum support price for commodities recommended by government and at the

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There may be a surgical plan for food security of India, but can we implement the same by keeping it secret from the farmers, consumers and state governments in India, where agriculture is the state subject?

As a citizen, I expect Economic survey must highlight factual economic reality of India, not the dreams & desires of authors of economic survey. I also expect serious debate on these issues vital issues affecting common man and food security of India in the Parliament.

(Courtesy: sardanavijay.blogspot.com)

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VOl.12 Issue 04 February 2017

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ANTI-FAKE

The growing market of anticounterfeiting in food packaging "Food companies need to be aware that as soon as their product becomes successful, someone is likely to try to copy it or steal their brand"

I

ntroduction The malpractice of introducing counterfeit products is severely affecting the global food industry, causing legitimate and well-established brands tangible and intangible losses. Such unethical practices affect the revenue of food companies and also create distrust towards brands among end-users.

Major players in the global food industry are constantly striving to remove counterfeit products from their supply chain, as these affect their sales revenue,

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Basma Hussain

thus impacting profits. Besides this, poor quality of counterfeit products affects respective brand image of various companies and also raises severe health concerns among consumers.

Well-industrialized counterfeit products are so well packaged that normal detection techniques are unable to effectively spot any difference during regular inspection, and these products are sent to the retail market for sale. Each year, major players in the global food industry suffer losses, estimated in hundreds of million dollars,

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ANTI-FAKE and six infant deaths were reported.

The apparent aim was to squeeze more revenue in an industry where margins are razor thin. Since that time, a lot has happened. Spending on anti-counterfeit, anti-fraud packaging for food has crept up to $26.3bn.

But that amount is about to jump, in spectacular fashion, according to Allied Market Research. In an alarming red flag, spending will nearly triple, to $62.9bn by 2020, according to Allied’s researchers.

due to the presence of counterfeit products in the market.

Every year millions of people are deceived into buying counterfeited food and beverages, posing significant health and safety risks. This has led to a rising demand for anti-counterfeit packaging (ACP), the market for which is expected to reach US$62.5 billion globally by 2020. The Asia Pacific region is projected to be the fastest growing area, with an estimated CAGR of 18.1% from 2015 to 2020.

According to Allied Market Research the growing adoption of track-and-trace technologies, such as RFID and barcode, in premium product segments, such as wine and spirits. RFID technology is expected to exhibit the fastest growth (20.4% CAGR) during the forecast period; however, its penetration is still hindered by lack of awareness for authentication solutions among local manufacturers and the high cost of the technology.

Conventional authentication technologies still account for the highest revenue in the global ACP market, owing to their economic pricing and ease of application.

Barcode-enabled product tracking helps in maintaining the supply chain integrity, while emerging tracking technologies,

such as DNATrax, exhibit the highest potential in tracking food products with minimal side effects on human health.

North America accounted for about 50 per cent of the global anti-counterfeit food packaging market with increasing counterfeiting practices from European and Asian regions, higher adoption rates of anti-counterfeit technologies, the rise in healthcare concerns and growing awareness for tracing technologies the most significant factors in the growth of the market.

The increasing focus from government authorities towards food crisis management and the rising awareness for authenticated food products across middle income populations are driving the market growth among developing regions.

Why anti-counterfeiting spend for food is set to skyrocket In 2008, one of the world’s worst recent food scandals, the Chinese government seized 76 tons of infant formula laced with melamine. The chemical apparently was added to make the formula appear higher in protein. It can also be a deadly poison.

The milk sickened 300,000 people,

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Some of the reasons for the big spike in spending are fairly clear: incidents of adulterated foods, like milk in the 2008 China incident have steadily increased, joining food-borne diseases, and cheap food and beverage imitations as threats to consumers and the food industry. About 10 per cent of the food we now buy is likely adulterated, and 7 per cent may have fraudulent ingredients. According to the US Center for Disease Control, 3,000 people die from food poisoning annually.

Higher health risk and economic damage to manufacturers will result.

But other motivating factors lie deeper, and may be surprising. For one thing, keeping track of food items in a world where supply has become globalized, and extremely fragmented, is not easy or cheap.

In the US, over half of the fruits and a quarter of the vegetables consumed are imported from abroad. One country alone, Chile is the source of 8 per cent of produce.

At the same time, points out food standards organization NSF International, the diversity of foods and therefore of suppliers is astronomically higher than decades past. Fifty years back, the typical grocery store carried 200 food items, grown or produced within a 100 mile radius. Today, a shopper in a modern supermarket typically chooses among 39,000 offerings, originating from points 1400 miles distant on average. The result is that the industry is faced with tracking individual items through a world-wide maze of suppliers.

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ANTI-FAKE

And then there is the drought. Or more specifically, the worldwide drought conditions which threaten to inflate already volatile food prices. Globally, starting in the year 2000, food prices have been in turmoil with periodic highs, and reaching crisis proportions in the summer of 2012. All those factors which have driven prices higher are still in place.

Meanwhile, some of the world's most fertile growing regions, like California, Mexico, Brazil and West Africa, have been drained by a years-long drought, and are struggling to find enough water to sustain crop volumes. Last month, for example, a group of large California growers agreed with the state to take significant lands out of production for lack of water. Fruit, vegetable, and meat prices all could be pushed much higher. ‘’So if the law of supply and demand holds up, food prices are in for even more of the same. And with high prices comes opportunity for counterfeiters’’ New anti-counterfeiting food packaging technologies offer to address the problem.

Track and trace systems seem to be in the plans of many in the industry: the Allied report sees RFID and barcoding as taking the lion's share of the anticounterfeiting market. At the same time, new authentication technologies, layered solutions and hybrids have become available just in the last few years.

Whatever technology becomes dominant, it better keep its costs down. Currently, it is the small players who cannot afford the expense of track and trace or authentication solutions. And these gaps are fatal to true "soup to nuts" protection for the industry.

In market requisite Anti-counterfeit food packaging technology has emerged in the recent past, and has been proving to be an efficient and important solution against counterfeiting globally. Since food products are available easily at all levels of the market, the food industry is most vulnerable.

Increasing cases of counterfeiting in the food industry are forcing manufacturers

to use anti-counterfeit food packaging at various levels, and this is expected to increase growth of the concerned market significantly over the forecast period.

The global anti-counterfeit food packaging market is projected to account for significantly high revenue by end of 2024. Several efficient and innovative technologies are fast emerging in the market for validation of original products, which are gaining popularity among manufacturers globally. In addition, increasing use of highly efficient RFID technologies is one of the most significant factors expected to drive overall growth of the anti-counterfeit food packaging market globally.

Rising health awareness among consumers, understanding of the hazards associated with forged or counterfeit products, and emergence of anticounterfeit technologies are factors expected to fuel growth of the global anticounterfeit food packaging market over the forecast period. Besides, increasing government regulations for eliminating counterfeit food products from local markets is also encouraging global companies to invest more in advanced anti-counterfeit technologies.

Intense capital expenditure for anticounterfeit technology setups and their impact on the product distribution system and supply chain network are factors

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expected to hamper growth of the anticounterfeit food packaging market.The global anti-counterfeit food packaging market is segmented based on technology and regions. The technology segment is categorized into authentication packaging technology and track and trace packaging technology. The authentication technology is further sub-segmented into ink & dyes, holograms, watermarks and taggants. The track and trace packaging technology is sub-segmented under barcode technology and RFID technology.

In terms of geography, the global anticounterfeit food packaging market is segmented into seven main regions namely North America, Latin America, Western Europe, Eastern Europe, and Asia Pacific excluding Japan, Middle East & Africa, and Japan. Due to high awareness about the technology and products, North America is expected to hold the largest market share in the global anti-counterfeit food packaging market, followed by Europe. The Asia Pacific anti-counterfeit food packaging market is expected to expand at the highest CAGR in terms of revenue over the forecast period.

The business of selling fake products has dire consequences for the legitimate global companies that invest significantly in research and development of their products. Counterfeit products cause a decrease in sales and profits, as well as

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ANTI-FAKE generate revenue of US$142.7 billion by 2020 at 13.9% CAGR from 2013-2020.

The number of levels at which authentication, tamper-evidence, and track-and-trace elements can be added to products, and particularly to their packaging, has grown significantly.

The three major solution platforms employed today are as follows:

a loss of brand trust and value. In turn, this can result in both job losses and lower wages, according to the International Anti-Counterfeit Coalition.

The lack of information about the importance of consumer goods authentication is one of the main factors that allow counterfeiting to flourish. Fake products bear identical names, packaging and colour patterns as the original products with precise accuracy, making it increasingly difficult for consumers to distinguish real products from the counterfeit goods.

Food companies need to be aware that as soon as their product becomes successful, someone is likely to try to copy it or steal their brand. It is critical for companies to take effective measures to protect their brands and secure packaging is one of the essential techniques to avoid counterfeiting.

Anti-counterfeiting packaging Anti-counterfeiting packaging is the process of secure packaging that prevents imitation and confirms safety of the goods. Anti-counterfeit measurements are assisting companies with minimizing loss due to counterfeiting in terms of revenue and loyalty. The global anti-counterfeit packaging market accounted for US$57.4 billion in 2013, which is forecast to

Visual authentication It is the method of using the naked eye or a scanner to identify flaws. Visual authentication packaging features include overt and covert holograms, physical and digital watermarks, specially designed inks and dyes and taggants for detection and identification.

A number of toothpaste brands effectively use anti-counterfeit holograms affixed on the toothpastes’ packaging. This method can provide immense value to food brand owners looking to protect their products.

Track and trace systems are implemented throughout the supply chain. These systems consist of special barcodes, labels made from different materials like paper, aluminum, polyester, ceramic and radio frequency identification.

For instance, food companies print a unique identifying code onto each product after it has been packaged; these are very useful, especially during supply chain quality checks, for quality control and safety.

On– or in-pack technologies are

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often used on high risk items and are very difficult or impossible to replicate. An example of this is the development of the two-dimensional barcode found on many pharmaceutical products.

Raising awareness to help consumers detect counterfeit products A food company’s image is dependent on its ability to deliver clean and safe food for consumers, and the concern is that counterfeiting is undermining consumer confidence in original brands.

Counterfeiters have sophisticated techniques to make changes on a scientific basis to figure out what they can do to a product to increase its commercial viability. And while most savvy shoppers can figure out a fake purse being sold for $15 is probably not authentic, it is hard to tell that a bottle of virgin olive oil is diluted with corn oil.

With counterfeiting figures continuing to grow and counterfeiters getting closer to copying original packaging designs, it is more critical than ever for food companies to invest in anti-counterfeit packaging technology that will protect their brands and reverse the expansion of fraud businesses.

The fitness for purpose of such product security solutions and the continuing drive to create new dimensions makes them a valuable addition to any packaging converter’s or label converter’s business model. Adding track-and-trace and authentication technology to a label or

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ANTI-FAKE of FMCG goods space is several shades of grey. The number is 21.7 per cent for the packaged foods industry nearly about 1/5th of all the packaged food you're buying may well be counterfeit and posing a serious threat to health and safety.

package is a real benefit for a brand owner and can promote customer loyalty as well as delivering improved profitability.

However, this is a field in which continuous change and development are necessary; providing the solutions developed at today’s higher echelons of authentication technology is not for the faint-hearted, since it requires specialist expertise and in many cases specialist inventory. That said, this is an opportunity for converters of all packaging to offer added value in a global marketplace where consumer safety is becoming ever more paramount.

After the successful raid and seizure of fake MILO chocolate malt drinks, food and beverage giant NestlĂŠ Malaysia has taken direct action to help its consumers avoid the counterfeit products. In addition to working with local authorities, the company is leveraging its social media assets in a campaign to raise consumer awareness of the issue. One effort on the company Facebook page shares a photo showing consumers how to identify counterfeit MILO packaging based on the perforation of its pack. The company is urging consumers to buy MILO from reputable retailers but also asks them to contact NestlĂŠ customer service if they unintentionally buy fake MILO product.

Counterfeiting in India According to a study by KPMG-FICCI, about 80 per cent of the consumers are victims of deceptive counterfeiting, i.e. they buy fake goods in the belief of buying genuine ones.

Counterfeiting in India is rising at an alarming rate, especially in the FMCG sector. A report by FICCIKPMG suggests that out of the total counterfeit market, 65 per cent is from this sector. Edible oil industry is one of the most unorganised sectors in terms of distribution in India; hence, it holds a larger risk of duplicity. While consumers end up paying excessively for low quality products that could possibly have health and safety risks, producers risk damage to brand image.

The kind of counterfeiting that's cause for concern however is in food, beverages and medicine. Almost a third of each of these categories is plagued with fakes, giving market leaders always soft targets for counterfeiters sleepless nights.

FICCI CASCADE (Committee against Smuggling and Counterfeiting Activities Destroying the Economy) released a study that says the government lost nearly Rs 6,000 crore to the grey market. The report also mentioned that 31.6 per cent

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Be it alcoholic or non-alcoholic beverages, the death toll due to fake products in both categories is alarming. About a decade ago, when returnable glass bottles used to be the primary package for the beverage industry, it was grappling with the manufacture and sale of spurious products as it was relatively easy to fill and seal fake beverages in glass bottles but with consumer preference shifting to PET pack (they are now 65 per cent of the market), the issue has now shifted to more of counterfeit rather than spurious products.

You can't even expect consumers to catch the fakes. Often packaging material gets leaked out of the company's own supply chain. "The dubious manufacturer picks original packaging from the recycled market and refills it with substandard liquid. Bottle caps are easy to imitate anyway leading to counterfeiting.

Some Chinese counterfeit imports contain addresses of Baddi (Himachal Pradesh) or Haridwar (Uttarakhand) on their packaging instead of 'Made in China'.This ensures the consumer doesn't get suspicious given these are popular manufacturing destinations in the country.

Several reports have indicated how counterfeiting has been spreading to the online market to and with the ecommerce #BigSaleDay hysteria, several other product categories have also come under the grey cloud. No doubt that about 25 per cent of all the products available online would be counterfeit and food, drugs, electronic appliances, and tech products are the worst affected.

Some unmanaged online marketplaces are abused by counterfeiters where they exploit anonymity to sell with sense of impunity." Sites ending with url extensions like '.tld' and '.brand' are usual

32 www.agronfoodprocessing.com suspects we hear — easy to go unnoticed by an ordinary user. No wonder all the major ecommerce brands are devising measures to check the penetration of fake sellers on their sites. Delisting is common. Amazon does it regularly.

Flipkart apparently delisted 100 sellers as of last October. They also have a mystery shopping' activity where employees buy products to check how fake-proof the system is.

"Creating awareness about genuine and fake products by educating consumers is of paramount importance since more than the top line it hurts the brand value.

Consumer trust once lost can be difficult to regain."

Brands have started waking up to online counterfeiting as well. "Pharma companies, for instance, now use digital authentication apps. The app allows users to send images of a medicine available online and detect whether the seller is genuine.

In fact, brands aren't the only ones

embracing tech solutions.

Two government sector undertakings have adopted Onspot solutions — a unique QR code that's integrated in product packaging which can be scanned using either the same app or a regular QR code scanner, to verify product authenticity in real time. In a scenario where it's so easy to copy holograms, cause pilferage in the supply chain, and dupe consumers — this technique proves really helpful in detecting counterfeiting.

Cargill Foods India introduces technology for anti-counterfeiting Leading edible oil firm Cargill Foods India has introduced anti-counterfeit technology in its cooking oil brand Gemini at a cost of about Rs 2 crore to fight against fake products, besides protecting brand image and revenues.

Cargill Foods India, part of the US food major Cargill, will launch this technology in other brands, such as Nature Fresh, Sweekar, Rath, Sunflower and Leonardo, as the company witnesses 10-20 per cent

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ANTI-FAKE

business loss in smaller cities and rural markets due to fake products.

This anti-counterfeiting technology has a unique feature with a two-way process to check the authenticity. The estimated cost would be about Rs 2 crore. Anticounterfeiting technology includes 3D Hologram of Cargill Foods India which signifies the authenticity of the product.

On looking at this hologram using the phone's torch light, one can see '1865' written - the year of foundation of Cargill Foods India's operations.

Besides, the customer can download an app called 'Mojo Tags' to scan batch code of the product and receive the reassurance of the genuineness of the product.

The company would launch awareness campaign for consumers as well as its wholesalers and retailers, while continuing to take necessary legal action against counterfeiting and getting the cases registered.

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HALAL FOOD

by Muslims, other foods not in a state of purity are also considered non-halal. The criteria for non-pork items include their source, the cause of the animal's death, and how it was processed.

The Arabic word for “lawful” or “permitted” is Halal. It is a broad term covering what is allowed in the context of Islamic law, but is very often used in conjunction with the issue of how meat is dealt with. Muslims should make sure that all foods (particularly processed foods), as well as non-food items are halal. If there is no halal food available and a Muslim is forced by necessity, then a Muslim can eat non-halal food to prevent death due to starvation.

Overview of Global Halal products market

T

he consumption of halal certified products has increased, evident fact to it is the 4 per cent CGAR in recent years. Many Muslims in the world only consume meat (products) that are halal certified. With an investment of 10,000 crores in this segment, a significant growth can be achieved in time to come. Basically, halal is anything that is permissible to use or engage in, as per Islamic law. The term covers and designates food and drink as well as every matter pertaining to daily life.

In 2013, the global industry value of halal food consumer purchases accounted for 16.6 per cent of the global food and

beverage market, with an annual growth of 6.9 per cent. Indonesia captured $197 million market value in 2012 whereas Turkey stood at $100 million. The European Union market for halal food estimated annual growth of about 15 per cent and the worth is estimated US$30 billion.

Several food companies offer halal processed foods and products which includes halal spring rolls, ravioli, chicken nuggets, pizza, lasagna, and baby food. Consumer market of halal products for Muslims in Britain and America is growing. While pork (pig meat products) is the only meat that cannot be consumed

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Halal Certification The products that are permissible under Islamic law get recognition through Halal certification and are thus edible, fit to drink, or usable for Muslims.

Halal Certification obtained from Halal Trust, an oldest established Islamic organization helps to build Halal consumer's confidence without suspicion or doubt over the consumption of the food products in restaurants, hotels or in the form of medicines. It is an authoritative and reliable testimony to support food manufacturers' claim that their products have met strict Halal requirement by the Shariah Law. Certified Halal food products not only meant for domestic use, but can also be marketed to worldwide Halal consumers.

This provides an opportunity for export markets especially in those countries that do not permit sale of non-Halal food products. Muslim as well as non-Muslim consumers make use of these products, as Halal certificate represents high level of hygiene, cleanliness, safety, nutrition and is produced strictly under the requirements of the Islamic Dietary Law. Approximately 70 per cent of 1.6 billion Muslims worldwide follow Halal food standards, and the current global Halal market is projected at USD $600 billion.

The Halal trademark is of importance, and is an excellent marketing tool in the international arena particularly if the

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HALAL FOOD herbal products, cosmetics and personal care products, cleaning products, daily consumable products and leather-made products (e.g. shoes, furniture, and handbag) all those things must be Halal for Muslim usage. Places like restaurants, hotels, slaughtering houses, packaging, and labelling materials require Halal certification to ensure they are suitable to be visited / used by Muslim consumers.

product is aimed at penetrating Muslim countries. Muslim consumers have greater confidence in purchasing such products without questioning its authenticity.

Those producers who do not have Halal Certification stand to lose a large segment of potential customers from around the world.

Halal Certified Products Very often, people only think about meat products as Halal foods, but Muslims should also ensure that all foods, especially processed foods, pharmaceuticals, and non-food items like cosmetics are also Halal. Many products contain animal by-products or other ingredients that are not permissible for Muslim consumption. The food manufacturers from non-Muslim countries assume that vegetable-based products are safe for Muslim consumption. Halal certification is not required by established Islamic Council. But the Halal Certification System is not only with regards to the raw material used. It comprehends the whole production process which includes processing, packaging, labelling, storage, and transportation.

All plants are considered Halal if they are not poisonous, or does not have foul odour. However, a processed vegetablebased food is not naturally Halal if any of the production cycle is contaminated with unclean elements (filthy) in

accordance with the Shariah Law. Like for example, fats and oils or shortening is used during the process to enhance the taste of vegetable based food. Some of these enhancers may have been derived from a non-Halal animals. In addition, some vegetable fats could be processed in the same machinery that has been used to process non-Halal animal fats.

Further, some packaging may contain animal grease such as pork fats. If these packaging materials comes in contact with the Halal vegetable-based products in anyway, it will render that product Nonhalal and unfit for Muslim consumption.

The demand of Halal certification in agro and processed food products is increasing globally.

The production premises and facilities should only be used for Halal foods production and the same premise and facilities cannot be used for both Halal and non-Halal food production. Nevertheless, those premises and facilities have been cleaned thoroughly as in accordance to the Shariah Law. Stringent measures are taken to prevent Halal foods from being polluted with Non-halal elements or any other elements that are considered filthy (Najis) by the Shariah Law. Halal certification is not just limited to food produce. Other products such as nonalcohol beverage, raw materials needed in food processing, pharmaceutical and health care products, traditional

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The importance of halal certification It is the duty for every Muslim to eat Halal food because in the Holy Quran it has been deeply emphasised on consumption of food that fulfils certain criteria eligible to be Halal. Receiving Halal certificate is essential for businesses to market their halal products. Those who are in the business of manufacturing and selling halal products understand the purpose and importance of the certification to carry out their business.

Halal Certification assures that the products are thoroughly checked in accordance to the Islamic Shariah Laws by the concerned board. As Halal buyers accept and buy only the products certified with Halal seal. The certificate enables the products to be sold in various countries mainly in the places where there are majority of Muslims. It enables to penetrate in the halal market easily.

While exporting products, it helps to meet the requirements of importing countries.

Muslims will accept the products only if it is Halal certified. There is high demand of Halal certified products mainly in the Southeast Asia and the Middle East who are the largest marketers of Halal products.

Vishal Garg, Executive Director of Jasmer Foods Pvt. Ltd said that “Halal Certificate helps us to maintain hygiene atmosphere in our production facility and fulfilling demand of our customers. Once there is 100 per cent FDI to food retail, there will be a boom in the demand of agro and food processed products.�

How the certification benefits Manufacturers and Producers Improved advertisement and acceptance of products in Muslim countries/markets.

The brand image is improved as it fulfils different consumer requirements

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ANTI-FAKE million. Half (44.32 per cent) of India’s export of food product are imported by OIC countries. India has large overseas market for exporting of food products in OIC countries.

Can explore and tap into a worldwide Halal food market of over 1.5 billion people.

Carry extra weightage in comparison with the competitors.

Enables better promotion, with a distinct logo of Halal recognition on all the products Good food quality by stern quality assurance policy as per international standards Halal market in India Though a minority community in India, Muslims contain a considerable share in Indian population. India is the third largest destination in the world and first country in Non OIC (Organization of Islamic Cooperation) nations in terms of Muslim population size. They compromise 14 per cent of India’s total population and the total global Muslim community stands at 11 per cent.

declaration is not required for Halal or non-Halal classification. Therefore, an exclusive and most loyal customer’s demand of Halal products approximately 10 per cent of total consumption exists in Indian market.

Overseas Halal markets Many Arab countries are dependent on India for fulfilling their food requirements, mainly for rice, buffalo’s meat, coffee, cereals, spices and fresh vegetables and fruits. As per 20142015 data release by Indian ministry of commerce, India’s share of total export in OIC market is 310338$ million while only major food products share is 12629$

The food market is still unorganised in certain places in India. Many people prefer to purchase the food products from the neighbouring retail outlets due to uncertainty in quality of packaged and processed foods. Packaged food demand is mainly concentrated in metropolitan and urban areas. Muslim have the dual reasons for selecting the neighbouring outlet, first is quality and second is Halal authenticity. FSSAI has made it obligatory to disclose the vegetarian and nonvegetarian ingredients in packaged foods by a clear visible logo but such official

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The global halal products market is a highly rewarding market, with meat and processed food and beverage segments being the most attractive market in 2015. This market is also highlydiversified market ranging from food and beverage products to personal care and pharmaceutical products. Major companies that operate in the field of halal foods captured a major portion of the market since halal food and beverages has dominated the market in recent times.

Growth factors of Global Halal Products Market One of the key factors for high demand of halal products market is the growing Muslim population. Since halal products market is not just confined to food and beverages, it has also expanded into personal care, and pharmaceutical industries as well. A predication of 26.4 per cent of the global population is expected to be Muslims by 2030 as compared to 19.9 per cent in 1990. The growth rate is fast compared to other religions. Coupled this with the rising purchasing power of Islamic countries due to the rapid growth in their economy,

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ANTI-FAKE certified goods. This will be the best suitable opportunity for the growth of the halal products market at the global level.

especially in Middle East and South East Asia act as a major contributing factor to the growth of this market. The consumption of halal products among the non-Muslim population is also rising.

Another factor is improvement of the retail sector that currently drives the demand for halal products market across the globe. This was possible post improvement in the halal certification standards and the retail outlets selling halal certified products. Further, the boost in the trade flow of halal products is due to high degree of globalization and multilateral trade agreements. This has ensured the smooth flow of halal products in the market. Nevertheless, the lack of uniformity for halal standards acts like an obstacle the growth of the market.

The Islamic regulatory bodies of different countries are different due to which the definition of halal may be different in different countries. Due to this, products accepted by the Halal Certification Board of one country may not be accepted in other countries.

Opportunities in Global Halal Products

Market The manufacture of halal products is relatively slow in the countries with high demand. Due to the small-scale manufacturing of halal products, most of the countries with high demand for halal products are dependent on imports from other countries. To reduce the over dependency on imports, the government of few countries with high Muslim population is offering profitable incentive to companies who manufacture halal products and promote the use of halal

Segmentation of Global Halal Products Market The market for global halal products is segmented based on product types into primary meat, processed food and beverages, pharmaceuticals, cosmetics and personal care and others. Agro products from India are highly in demand in GCC and South East Asia regions.

In terms of revenue, primary meat and processed food are the leading products.

Malaysia, Saudi Arabia, Egypt, Kuwait, UAE, Jordan, and Oman are importers of Indian meat.

North America, U.S., Europe, U.K, Germany, France, Russia, Asia Pacific, China, India, Association of Southeast Asian Nations (ASEAN), Middle East and Africa, Gulf Cooperation Council (GCC), Egypt, Turkey, Latin America, Brazil compromise the Halal products market in the world.

121, 1st Floor, Rassaz Multiplex, Station Road, Mira Road (E), Dist Thane - 401 107, Maharashtra.

Ph. : +91-22-28115068, 28555069, 8689979988 Email : info@agronfoodprocessing.com www.agronfoodprocessing.com

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VOl.12 Issue 04 February 2017

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VOl.12 Issue 04 February 2017

RIVAL ALLY

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Coca Cola and Pepsi feel the impact, as local

Indian beverage market share surges The rivalry between Coca-Cola and Pepsi is legendary. Although the feud really heated up with the Pepsi Challenge in 1975 which prompted Coca-Cola's horrific New Coke debacle the brands have been fighting each other for more than a century.Not just about product development. Things occasionally get personal, which sometimes resonates in their marketing. In fact Pepsi even went after Coke's famed mascots, the polar bears and Santa.The feud had even moved into outer space and raged over social media.

But the scenario seems to change today in India with Coke and Pepsi seem to be agreeing on one thing – to combat the rural fizzy drink market that is spreading wings. So for the first time in history, the two giants have come together to retain their popularity and status.

C

oca-Cola and PepsiCo, the world’s largest sellers of soft drinks, are viewing the growing popularity of a slew of smaller regional brands in India as a threat. For the first time, the cola multinationals are setting up specialised groups to track these B-brands, which are

stealing market share from them.

The teams looking at these brands are separate from the ones tracking rural markets or counterfeits and there are at least 50 such fizzy drink brands that are sold in the country with little spent on marketing.

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The regional drinks are about 20 per cent cheaper than the global cola brands. From Bovonto in Tamil Nadu and Jayanti cola made by Jayanti Beverages in Alwar to Xalta Cola made by a New Delhi-based company and Gujarat’s Hajoori & Sons, which sells drinks branded Sosyo, Ginlim

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RIVAL ALLY select small markets in a bid to boost sales. Coca-Cola has introduced smaller packs for regional markets priced as low as Rs 5.

Local brands may have fuelled TN boycott Coca Cola being a total beverage company that plays in enhanced hydration, packaged water, juice and sparkling categories, the company needs to recognize that with nationalism as the new queue, the company needs to do alot more to become the beverage of consumer’s choice for all occasions.

and Lemee, to City Cola sold by Delhibased Rahul Beverages — the threat is ominous.

and the per capita consumption of soft drinks is less than 20. The industry has a long way to go.

‘’According to industry data, the consolidated market share of these regional brands is 15-17 per cent. That’s a sizable chunk of the organised soft drink market, which is estimated at over Rs 14,000 crore. ‘’

While Coca-Cola and PepsiCo have not yet declared earnings for the OctoberDecember quarter 2016, company officials say sales volumes have declined by 10-15 per cent from a year earlier, fuelled by the November ban on highdenomination currency notes and the overall slowdown in discretionary spending. Sales volume growth for both companies has been in the low single digits for the previous four quarters at least.

These brands are riding on almost no marketing spends and high trade margins, with some of them supplying their products directly to retailers.

These B- brands are competition-aware but not competition-focused.

While multinationals brands stay informed of new products, new brands and emerging consumer preferences."

Long history fun Some of the indigenous soft drinks have been around even before India’s independence. Bovonto was introduced in 1959. Sosyo was launched in 1923 and its key markets include Maharashtra, Rajasthan and Madhya Pradesh.

‘’The threat from local brands comes as

India is one of the lowest penetrated and lowest per capita markets for packaged beverages and there is plenty of room for all players to grow.

Currently, less than 200 million Indians consume packaged beverages

VOl.12 Issue 04 February 2017

both companies continue to face slowing sales’’.

To counter the competition, Coca-Cola and PepsiCo have cut prices of drinks sold in 200 ml glass bottles to Rs 10 from Rs 12 in

PepsiCo has sharpened its communication based on insights gleaned from consumer interactions. The company has also connected digitally with consumers with purpose-led advertising and relevant digital initiatives.

But the major setback faced by the rival giant beverage companies is their ban in Tamil Nadu after the Jallikattu controversy. There is speculation that local brands in Tamil Nadu have fuelled the upcoming boycott of colas in the state.

A section of Tamil Nadu traders have decided not to sell Coca-Cola and PepsiCo products starting March 1, alleging that the companies were exploiting the state’s water bodies to make aerated drinks while farmers faced severe drought. The curbs could impact as much as Rs 1,400 crore in annual sales for Coca-Cola and PepsiCo. With many protesters in the week-long Jallikattu agitation in Tamil Nadu calling for a boycott of multinational brands such as Coke and Pepsi, the state’s biggest merchants’ association is appealing to members to not stock products manufactured by these companies from March 1. Protesters at many places had sought a ban in view of what they called massive exploitation of groundwater by these companies and bottling plants in many parts of the state.

Many brands that failed to sustain in the competition with these MNCs have started preparations to revive production

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RIVAL ALLY regional brand almost a decade back, called Duke’s, which had flavours from lemonade, raspberry, masala soda to gingerale and ice-cream soda. But its presence beyond Mumbai is yet to be extended.

However, traditional Indian beverages emerged as a fast-growing category after companies like the Gurgaon-based Hector Beverages launched skillfully packed drinks such as such as aam panna (a desi mango cooler), jal jeera (fried cuminlaced water), and even low-calorie entries such as sattu (an eastern Indian drink made of fried gram flour and water), tulsi (Holy basil) tea, ginger tea etc. under the brand Paper Boat from August, 2013.Following the success of Hector Beverages, even Dabur India entered the functional drink market with aam panna.

In the past few years, both PepsiCo and Coca-Cola have been focusing on noncarbonated beverages, even globally.

and this self-imposed ban by the traders may help native brands such as Kalimark.

Kalimark is a 100-year-old local brand that manufactures and supplies carbonated and non-carbonated drinks.

In Tamil Nadu, almost each district is known to have a signature home-grown soft drink brand such as Kalimark or Mappillai Vinayagar Soda in Madurai, owned by MappillaiVinayagar Soda Company, started in 1909 but there is a big question mark on the capacity of these small firms to invest and raise funds to replace the huge demand for MNC brands in the state.

Local flavours in packaged beverages has largely been populated by small local brands with the exception of lime and lemon drinks where both Coca-Cola and Pepsi have well-backed entries. CocaCola has Minute Maid Nimbu Fresh, a non-cola drink, available across India.

PepsiCo had bought a century-old

The ‘traditional’angle To increase their sale and to woo its consumers the giant beverage companies are taking in the traditional angle. While Pepsihad brought 7UP Nimbooz Masala - Masala soda or ‘Banta’ in certain parts of the country traditionally sells in handpushed carts or stalls (and is a beverage made by mixing soda and cool, spiced lemon water). The company is constantly working on several other traditional Indian beverages to be in competition and create a healthy alternative for consumers.

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The sales of their key carbonated brands, especially cola brands, have been flat or declined in many parts of the world, including their home market – the US. PepsiCo’s move to expand its Indian traditional beverages is part of its global strategy to boost its non-carbonated beverages portfolio.

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RIVAL ALLY Beverages of Delhi, are quietly stealing the thunder from the two multinational giants by selling quality products at least 20 per cent cheaper, mostly in small towns and rural areas.

Hajoori & Sons, maker of 'Sosyo' aerated drinks, for example, claims it has 29 per cent share in Gujarat while in Uttar Pradesh smaller brands have mopped up 22 per cent share this summer, according to bottling sources.

India is marked as “a high priority market� by both Coca Cola and PepsiCo. There was a time not long ago when strategic discussions between global and Indian teams of beverages giants CocaCola and PepsiCo mostly centred on their arch rival. Not anymore. One major topic of such meetings nowadays is the

increasing threat from small, local brands.

Industry experts attribute the rising popularity of local brands to their deep penetration into the hinterland plus their low pricing due to low marketing spends as they deal directly with retailers and as of now, they do not need to have a star to advertise for them.

Small beverage industry At least two-dozen regional aerated drinks makers, including Gujarat's Hajoori & Sons, Alwar-based Jayanti Beverages, Delhi's City Cola, Boss Beverages from Bareilly and Shri Brahm Shakti Prince

Price and taste is what is attracts consumers to smaller beverage companies. Jayanti, which claims to sell lakhs of bottles of Jayanti beverages every month in and around Alwar, has now spread its operations to Uttar Pradesh and Madhya

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RIVAL ALLY

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They have to show profitability too to their parent firms.

Pradesh. ‘’One can no longer ignore these local brands. They are a huge threat and the companies are worried’’ The cola giants though worried, still maintain that the local food and beverage players are in limited geographies where they try to compete on price, and their approach to winning is to connect better with consumers and bring relevant innovation to the category.

The smaller 'B-brands' account for just about 10 -15 per cent share in the Indian sparkling beverages market with three key players — Coca-Cola, PepsiCo and Parle are controlling most of the market.

While these players continue to be a threat to Coke and Pepsi, the giants are focusing on newer strategy and plans.

Most local brands are now busy expanding their reach. Hajoori & Sons, which sells Sosyo aerated drinks, Ginlim lime, Lemee orange and lime, and Kashmira jeera masala soda, already sells its products in Maharashtra, Rajasthan and Madhya Pradesh is shortly expanding to Hyderabad.

Playing up Indian origin These players also drum up their India origin to win over consumers. If Hajoori & Sons uses themes such as 'Apna Desh, Apna Drink', then Jayanti Group on its website says, 'Be Indian, Buy Indian'.

AAP cola got noticed in February when it was distributed free at Aam Aadmi Party leader Arvind Kejriwal's swearing in ceremony as Delhi chief minister at Ramlila Maidan. Its promoters, the Keswani family, have their origins in a Paan shop in New Delhi called Prince

Forced to cut prices Industry experts say competition from local brands has already forced CocaCola and PepsiCo to drop prices of colas in 200 ml glass bottles to Rs 10 from Rs 12 in markets such as Uttar Pradesh. The global players have also begun giving aggressive offers on two-litre PET bottles to protect their market shares.

But they are still not able to match the local rivals. AAP cola, for example, is selling 250 ml PET bottles at Rs 10. The global brands can't afford to drop prices

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Paan, started in the 1960s.

Delhi-based Rahul Beverages, selling City Cola in the city since 1995, and Campa Cola, and Bareilly-based Boss Beverages, selling soft drinks in five flavours of 'cola', 'orange', 'Limca', 'sprite' and 'dew', are among other small brands increasing share in the market.

Industry insiders said even cricketer Virender Sehwag's family is investing in a beverages factory in the North.

Global brand RC Cola, too, has made a quiet entry, selling in the north, east and Andhra Pradesh.

Presence of local drinks has been increasing in other markets such as China and sub-Saharan Africa as well. In China, beverages like Tingyi Holdings' Master Kong and Hangzhou Wahaha Group are taking away share from Coca-Cola and PepsiCo's fizzy and juice brands. Some experts, however, question the quality standards of local brands. While these brands claim to follow quality standards, no one's really checking. ‘’But as of now, it looks like the combined clout of stars such as Salman Khan, Deepika Padukone and Kareena Kapoor isn't enough to keep consumers from buying the Jayanti colas and Ginlim soda.

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Announcing the Exponential advancement in dehumidification Technology

Bry-Air BrySmart® Series (BBS) Dehumidifers

T

he BBS is the all new, forward looking and intelligent dehumidifiers. It is simple yet cost effective solution, for all your humidity related problems across diversified industries. It integrates trends like Industry 4.0 and ISO 50001 that help dehumidifier customers take a giant leap ahead in the quest for technology upgradation and energy conservation. The product is embedded with the patented BrySmart® and BryTherm™ technologies and can deliver upto 48% energy saving, plus an additional 20% through the customized rotor which reduces initial react energy input for equivalent performance of standard dehumidifiers.

The dehumidifier not only optimizes the specific performance but also optimizes the specific performance on a dynamic basis with constantly changing loads and

environmental conditions.

The product modulates various critical components to optimize the energy consumption on a continuous basis. It uses Variable Frequency Drives (VFDs) on various motors, thyristor control for heaters and includes mobile connectivity for sensor monitoring, controlling and data logging.

The BBS dehumidifiers come in the range BBS40 (4000 CMH) to BBS250 (25000 CMH). It includes a 7 inch colour touch panel for easy operation/ control and additional features like Bacnet/Modbus communication protocol, Ethernet port, RS232 and RS485 communication ports, start/ stop access from a remote location using android devices and at the same time remote fault warning output. A special algorithm to collectively modulate rotor speed, reactivating airflow, temperature,

VOl.12 Issue 04 February 2017

WRITEUP

and process bypass is installed. No topup heater is required and is designed aesthetically for ruggedness and long life.

The eco-friendly dehumidifier is a step forward in energy conservation through enhanced technology (on real time). The user has the option to control parameters and ensure maximum flexibility in operation with the patented BryTherm™ technology. It also has an option to incorporate predictive failure/ maintenance tool for continuously diagnosing and forecasting the component failures - Bry-Air Prognos™, as an addon.

Bry-Air, the leader in dehumidification worldwide, is a global solution provider for humidity control, moisture removal, product drying, gas phase filtration, plastics drying, conveying & blending, high temperature heat recovery and adsorption cooling. Bry-Air Dehumidifiers are designed to meet the most stringent moisture/humidity control needs and are available from compact models to very complex engineered systems. A Pahwa Group company, Bry-Air Asia has 3 state-of-the-art manufacturing facilities in India and fully owned subsidiaries in Malaysia, China, Switzerland, Brazil and Nigeria and an associate plant in USA, supported by a worldwide sales and service network.

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PRESS RELEASE

Bosch presents complete system solution for jellies at Interpack 2017 Hygienically designed system solution for easy cleaning ; High-speed processing, depositing and packaging equipment; Single-source solutions provider offering increased levels of support

F

or jelly producers looking for a hygienically designed complete system solution, Bosch Packaging Technology will showcase its latest developments at Interpack 2017. On display at booth A31, Hall 6, will be the Rapidsolver – the dissolving solution for depositing masses – the mogul plant for starch moulding, the drying room and the vertical form, fill and seal machine for high-speed packing of jelly products. With over 80 years of experience in the sector, Bosch developed a new system solution to address key market requirements, such as hygienic operation, reduced energy consumption and product waste, high output within compact footprint and ease of use. The company’s full portfolio for jellies includes technologies from raw material weighing and dosing to end-ofline packaging.

Martin Tanner, director business development and marketing, product division food, Bosch Packaging Technology, comments: “As a singlesource solutions provider, we make sure to offer best-in-class complete system solutions that are designed for easy cleaning, operating and maintenance. The latest solution to be shown at Interpack has several patent-pending technologies to boost output and significantly enhance energy efficiency.”

Effective processing and depositing of jelly candies At Interpack, Bosch will debut its upgraded Rapidsolver BLK 2500 BR for dissolving jelly masses, featuring a patent-pending heat recovery system used to preheat the mass, which offers up to 50 per cent less energy consumption and reduced total cost of ownership (TCO).

In addition, energy-saving dissolving is achieved through the optimized design of the machine, allowing steam pressure to be reduced by 0.3 bar, further

relieving thermal stress on the product and preserving its quality and taste. The machine’s new hygienic design enables shorter cleaning times by eliminating areas that can trap food residues and cause contamination.

Minimizing downtime and enhancing food safety Hygienic design is also in the heart of the mogul plant, the HLM 35 Roto Step (RS), and the drying room from our partner Pinco SA – both made of stainless steel with multiple easy-to-clean features.

The lateral movement of the depositor into the mogul’s frame allows for the clean-in-place function, reducing the maintenance time and protecting the tray transport system. Hygienically designed sieve baskets further reinforce food safety efforts – a smooth surface and eliminated edges prevent accumulation of product residues and enhance gentle handling of jellies. With up to 35 trays per minute, the HLM 35 RS`s integrated Roto Step advancing system features individual tray movement for high-speed starch moulding of gummy products.

State-of-the-art hygienic packaging design To meet the growing needs of confectionery manufacturers for highspeed, hygienically designed packaging equipment, Bosch has extended its SVC vertical form, fill and seal platform with the new SVC 1820 BH bagger specifically modified for the industry. It is built with a stainless-steel frame, while its surfaces are rounded, tilted, and have as few flat parts as possible to prevent food particles from being trapped. There are no corners or crevices, significantly reducing the possibility of bacterial build-up and facilitating cleaning.

The SVC features industry 4.0 solutions for increased productivity and improved

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operator guidance: An integrated Yamato multihead weigher, coupled with patentpending sensor-controlled drop-time detection, allows to automatically adjust machine settings for product transfer optimizing speed and enabling the highest possible output per product type. Additionally, the next generation Human Machine Interface HMI 4.0 and an innovative format part management system reduce the risk of operator error by indicating whether all format parts are in place and match the selected bag configurations, allowing easy set-up and fast changeovers for increased uptime.

Customized services for all maintenance strategies A comprehensive range of services to improve machine efficiency and productivity completes Bosch’s line competence. The focus is on solutions for preventive maintenance as well as services to eliminate unwanted machine conditions as quickly as possible. To this end, Bosch provides a worldwide service network with qualified field service technicians who offer regional support.

Thanks to digital services such as Remote Service, which is now supported by a visualization and chat feature, or the mobile version of the E-Portal, which will be presented at Interpack 2017, customers receive targeted support regardless of their location. Bosch will further showcase the versatile training portfolio of the Bosch Packaging Academy. Apart from new assistance solutions, Bosch will demonstrate virtual training concepts enabling manufacturers to acquire demand-oriented know-how for machine operation and maintenance.

Bosch will also illustrate how Preventive Maintenance Parts Kits and tailormade maintenance agreements help to proactively minimize unplanned downtime.

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INTERVIEW

India is fast emerging as exporter of nontraditional food produce

H

yFun Foods is a venture of M/s. Asandas& Sons, with many years of experience and success in Potato business. Potato processing holds a significant share of this industry;therefore, the dynamic& young management gave a new direction by venturing into manufacturing of Frozen French Fries and other Potato based Snacks. Kamlesh Karamchandani (Director – Sales & Marketing) What is the present export scenario of Indian food products especially in GCC countries?

The overall exports of agriculture and processed food for FY 2014-15 stood at US$ 21.51 billion. Indian curries, mangoes, snacks and spices are known for their excellent quality across the globe.

Now India is fast emerging as exporter of non-traditional food produce like French Fries, Burger Patty, Potato Wedges, etc.

Indian food products are very well accepted in GCC and India has become a major source for food produce for GCC countries.

What are the agro & food products you export and what are the focussed

markets for your company?

We manufacture and export potato based frozen snacks. Our product range includes products such as French Fries, Crinkle cut fries, Hash Brown, Potato Wedges, Aloo Tikki, Burger Patty, Mumbai Aloo Vada, Jalapeno Cheesy Pops, Smoky Bites, Veggie Stix, Paneer Cutlets, Paneer Bites, Paneer Taters, Chilly Garlic Bites, etc.

Our focused markets are Middle East, South Asia, South East Asia and African countries.

UAE has become a trading hub for doing business in GCC region and Gulfood a major platform, what are your expectations from this year’s event?

We are looking forward to promote our brand in Middle East and African market through Gulf Food Show. We want to have a distribution network all across the MENA market.

There used to be a perception that Indian produce is of inferior quality compared to countries like Australia, USA or EU. Do you think that Indian products are well accepted now or we still face discrimination and

misbranding by our competitors?

Now Indian food products are one of the best in quality in the world, following all global standard and practices.

HyFun has a fully imported facility from Netherlands. Ours is a BRC Grade A, ISO 22000 and Halal certified facility. HyFun follow GMP and produce products in most hygienic facility. At HyFun we successfully are able to maintain best quality with better taste.

Do you think Indian agencies like APEDA is doing enough for promoting Indian food products in the global market? How has been your experience so far?

APEDA is helping and guiding exporters in good way to promote market for Indian food products. Our experience has been quite good and positive with APEDA. New Markets like Russia, Japan and USA have opened their doors for variety of products from India, will this trend further accelerate? Any personal experience of such kind, please share.

We tried to explore Russian market but couldn’t succeed due to two reasons price expectations and payment issues.

Perception of Indian produce being of inferior quality is slowly reducing abroad.

K

ayBee Exporters is a recognized export house and the largest exporter of fresh fruits and vegetables from India to Europe.Vertical Integration is KayBee’s biggest USP and this assures the customers of quality fresh produce every time.Kaushal Khakkar, CEO of KayBee Exports.

Q. What are the agro & food products you export and what are the focussed markets for your company?

We supply pomegranates, mangoes, okra, chilli, baby corn and our main market is Europe.

Q. There used to be a perception that Indian produce is of inferior quality compared to countries like Australia, USA, or EU. Do you think that Indian

products are well accepted now or we still face discrimination and misbranding by our competitors?

Generally, the products that India exports are mostly Indian-specific except for Indian grapes which is considered on par with the global grapes. Hence, I think that perception of Indian produce being of inferior quality is slowly reducing.

Q. Do you think Indian agencies like APEDA is doing enough for promoting Indian food products in the global market? How has been your experience so far?

APEDA is doing a good work but more needs to be done in terms of promotion, for example Indian pomegranates are not marketed well globally. There are other

VOl.12 Issue 04 February 2017

big US companies who are ready to do good job. So, I feel all the commodities should be equally focused.

Q. New Markets like Russia, Japan and USA have opened their doors for variety of products from India, will this trend further accelerate? Any personal experience of such kind, please share.

We supply USA and are likely to supply Australia in the next year. Our market captures a limited set of products, hence I don’t think it’s a big opportunity, because we have a restricted market. Still we are trying to push Indian mangoes and pomegranates and from next year mostly Australia will receive Indian mangoes.

Historically, Japan has always been open to Indian mangoes.

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INTERVIEW

‘Repute goes parallel with reputation that is the main principle we believe in’

R

epute with its dedicated and highly qualified engineers as operational team and committed skilled techno-crafts as production team ensured the efficient implementation and execution. Several international associations enhanced the strength of the team to world class technologies and upgraded teams’ ability to serve the food processing industry. Crisil-rated company Repute as a team provides ‘precision engineered craftsmanship’ of high tech processing equipment with prompt after sales service and technical assistance in the field of separation, homogenization, heat exchangers, cheese processing equipment and aseptic technology since 1998.

SAP

Since its inception in 1998, Repute has grown as a Project Engineering and Process Equipment manufacturing company. Its association with world leaders in process technology solution like Thermowave GmbH, MBS S.r.l., BERTOLI S.r.l. MilkyLAB S.r.l. & REDA S.p.A. has made the company global when it comes to providing stateof-the-art processing plant, systems & equipment for dairy and food processing.

There are different types of packing for different types of products, so based on the type of packing for getting the consistent quality and maintain shelf life, we need to process the plant. Basically, Repute India are into processing of the food product, in particular liquid food products.

What is the current scenario of the liquid food market in India?

The liquid food market is growing but only certain segments like juices which is made from natural fruits like mango, litchi, and so on. This is growing almost by 18 to 22 per cent in India.

SAMARTHOAAGROPRPRODUCT MARKETINGO

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Samarth Agro Products & Marketing Factory Address :- A/P Shingnapur, Tal-Karveer, Dist- Kolhapur.

Mob: +91-9823773435, Phone : 0231-2605555 Email: - makarandkulkarni555@gmail.com Website - www.aryafood.com

VOl.12 Issue 04 February 2017

What are the reasons for the growth of the liquid food market?

Reasons for the growth could be people have become healthconscious and avoid carbonated soft drinks that use synthetic flavours & do not use natural flavours.

How do you see this liquid food market in the next five years?

The industry with which we are dealing is particularly milk and milk by-products.

This industry is growing in a big way, as earlier the output was coming from small units in a large quantity, now it comes from big plants.

Kindly tell me about product portfolio of your company, the various applications & solutions that you provide?

Repute India is a private limited company which is based in Pune known for processing equipment, machineries, and plants. We have a complete infrastructure in Pune itself that is our headquarters. This is a private limited company, and we are all technocrats with over an experience of 32 years in this industry. This is our 20th year, and we wish to celebrate it, as over the years, we have about 500-600 clients and in that case, we even have MNCs, corporates, private, government cooperatives.

We have started from zero and reached this stage because we believed in maintaining ethics, transparency in deals, that is Repute India’s basic etiquette.

What makes you different from other players in the market?

The engineering knowledge background that we all have in common, experience in different segments especially liquid food.

We maintain the name - repute which goes parallel with reputation, that is our main principle we believe in.

Do you have expansion plans? How much investment for the same?

Of course, we do have expansion plans.

We started from zero and it is our mission to cross 100 crores in the next few years.

We made a start with humble beginnings, and today Repute India has a full-fledged manufacturing unit. Also, we are in collaboration with worldwide European companies for different equipment, process systems, etc. All this creates brand image and is due to the hardwork and experience.

54 www.agronfoodprocessing.com

NEWS Europe, said: “Part of the role of Vitafoods Europe is to help the industry prepare for challenges and opportunities approaching on the horizon. When it comes to personalised nutrition, our research suggests we’re at the start of the curve. Areas such as wearable technology and genetic testing for nutrition may seem niche now, but one day they’ll be the norm.”

He continued: “The fact that half our visitors list scientifically supported health claims as an important trend reflects the close relationship between science and our industry. That’s why Vitafoods Europe offers access to the latest cutting edge technical and scientific knowledge.”

Personalised nutrition emerging as next big industry trend

P

ersonalised nutrition is rapidly emerging as a key issue for the long-term future of the industry, new research has shown. The findings come from a survey* by the organisers of Vitafoods Europe 2017, which takes place from 9 to 11 May at Palexpo in Geneva.

They asked Vitafoods Europe visitors what they saw as the three most important trends in the nutrition industry. For the short term (over the next 12 months) personalised nutrition was picked by one in five respondents (19%). However, when they were asked to think about the long term (the next three years) over a third (35%) identified it as an important trend.

The figures reflect the emergence of new possibilities such as individualised dietary guidelines, wearable technology, and personalised nutrition based on genetic testing. Accordingly, another hot topic for the future was nutrigenomics, which was seen as an important short-term trend for 8% of respondents, but an important

long-term trend for twice as many (17%).

The survey also demonstrates the continuing importance of high quality and evidence-based claims to meet regulatory requirements and consumer demand. The issue most likely to be seen as important – both now and in the future, was scientifically supported health claims, which was identified as a key trend in the short term by 47% of Vitafoods visitors, and in the long term by 50%.

The health needs created by demographic trends such as population ageing and obesity continue to shape the agenda for much of the industry. Respondents were asked which three health benefit areas were most important to their companies.

Healthy ageing, picked by one in four (23%) ranked top, followed by bone and joint health (22%), cardiovascular health (21%), general wellbeing (21%), and weight management (20%).

Commenting on the survey findings, Chris Lee, Portfolio Director of Vitafoods

VOl.12 Issue 04 February 2017

Vitafoods Education Programme The importance of both personalised nutrition and scientifically supported health claims is reflected in this year’s Vitafoods Education Programme (previously known as the Vitafoods Europe Conference) which runs alongside the trade show.

Delegates who book their places on the Vitafoods Education Programme before 17 March can benefit from an Early Bird rate.

For delegates seeking high-level technical knowledge for product development, seven R&D Forums will showcase the latest in applied nutrition science. They will focus on documented ingredient benefits and applications through a prism of clinical trials, observational studies, and EU projects, and will be delivered by some of the world’s leading experts.

Among these will be Dr Harry B. Rice of GOED, who will present the findings of a recently conducted meta-analysis on EPA / DHA Omega-3s and their impact on risk of coronary heart disease.

Personalised nutrition and the opportunities offered by advances in genetics will be among the topics discussed at a series of expert Business Workshops for visitors. New Nutrition Business UK will explain why “personalisation is the new normal.” And speakers in the Botanical Workshop will include Prof. Vittorio Silano, Chairman,

55 www.agronfoodprocessing.com EFSA Scientific Committee Working Group on Botanicals.

In the field of digestive health, which the survey finds to be the most important health benefit area for 19% of respondents, there will be the Probiotics Summit.

Delegates will be able to learn more about the current market environment in the ever-growing field of probiotics, and to hear from experts such as Professor Michael Messora of the University of São Paulo.

Something for Everyone In addition to the education programme,

personalised nutrition will be a key focus on the Vitafoods Europe showfloor.

Vitafoods Centre Stage will host a panel discussion titled ‘Health by Design: The Future of Personalised Nutrition’ featuring Dr Astrid Stuckelberger of the Institute of Global Health, Faculty of Medicine, University of Geneva.

There will also be a presentation by Rajiv Khatau, Managing Director of Lodaat Pharma on product customisation for individual personalised health. And Dr Volker Spitzer, Managing Director at analyse & realize will address best practice in consumer-centric innovation.

NEWS The Life Stages Theatre will review the bespoke nutrient requirements needed throughout the stages of a person’s life, covering the latest scientific research, and featuring a discussion on how to innovate in infant nutrition. Meanwhile, the Probiotics Resource Centre, in association with the International Probiotics Association, will display the latest R&D developments in probiotics. *Survey of 143 people who have visited Vitafoods Europe in the past, and / or will visit the 2017 event. Conducted between 6 December 2016 and 3 February 2017.

Indian snacks to overtake Western ones in the next 2-3 years

A

loo papad at a local store in Mumbai’s western suburb of Borivali, just stacked, no packaging, or any concern for hygiene.

A branded, hygienically packed option, from Mother’s Recipe, is double the price and comes in many flavours. But the branded aloo papad still doesn’t command the price of packaged, branded potato wafers. Marketers say this can change, that micro innovation can make desi snacks command price premium comparable to ‘Western’ snacks. And the makeover of munchies has started.

True, as Sanjana Desai, Mother’s Recipe Business Development Head, says, since aloo papad required an additional effort (frying) consumers “understand” the premium for ready-to-eat munchies. Lays potato wafers from PepsiCo, the market leader in India in ‘Western’ snacks, is priced roughly 10% higher than a packet of aloo papad of similar size.But desi munchies are making big inroads. Dosa masala burgers, jaljeera and aam panna drinks, masala oats – these are just a few products in portfolios of snack-makers, even multinational ones.“The potential for desi snacks is limitless…companies are gradually converting products that are traditionally eaten at home to something that are consumed on the go,”

said B Krishna Rao, Deputy Marketing Manager, Parle Products. Parle expects Indian snacks to overtake ‘Western’ ones in the next 2-3 years.Marketers also say consumers are correlating healthy food with something inherently Indian and are starting to favour munchies that use ingredients common in Indian kitchens.

“We began our company by selling desi farsan nearly three decades ago but consumers gradually moved to products such as wafers. Now, they still want chips but with Indian masala,” said Chandu Virani, promoter of Balaji Wafers, a Rs 1,44 0 crore company.

Consumers are rewarding brands that innovate in flavours, form or delivery. A staple product like aloo, used in paratha in the north, wada in the west and dosa in the south, has the potential of being twice the ‘Western’ snacks market that is worth Rs15,000 crore,” said Devendra Chawla, CEO at Future Consumer.Future Consumer is launching traditional aloo bhujia in peri peri, wasabi and schezwan flavours and pricing it 30% higher than rival products. Future Group, the country’s largest retailer, also plans to launch mayonnaise with desi flavours such as coriander and pudina, smoky tikka and mustard.Ditto in the case for Kettle Studio Chips, a product that isn’t

VOl.12 Issue 04 February 2017

processed at conveyor belts but is made in a desi style by frying them in a pot has a price tag double than that of potato wafers.

Paper Boat led the revival of packaged ethnic drinks, a move which resulted in category leaders such as Dabur’s Real and PepsiCo’s Tropicana to also launch flavours such as coconut water, jaljeera and mosambi. Now, Paper Boat will enter the snacks category.“The focus will be on ethnic snacks, similar to be beverages.

We believe there is a latent demand for hygienically packaged, branded ethnic snacks,” said co-founder Neeraj Kakkar of Hector Beverages, that owns the Paper Boat brand.These and other munchies makeover will come on top of earlier experiments, many of them successful: Nestle’s Maggi and Pepsi’s Kurkure have a combined business of a billion dollar in Indian snacks. But there’s plenty of room to grow in the $35 billion food market.

Earlier this month, McDonald’s launched dosa masala burger. “We continue to look at inspiration Westlife Development, which runs McDonald’s operations in the west and south.The humble aloo papad may yet take its place among premium snacks

56 www.agronfoodprocessing.com

H

NEWS

Farmers in 1,080 villages educated about integrated farming by MAFSU

aryana Finance Minister Capt.

Abhimanyu asked banks to be more sensitive towards the needs of farmers with a view to create an environment of trust among farmers. He also urged the bankers to specifically consider issues such as timely provision of collateral and credit to the farmers, skewed farming practices and development of skills of farmers in various sectors. Speaking at State Seminar on 'Doubling of Farmers Income by 2022' organised by National Bank for Agriculture and Rural Development (NABARD), the finance minister said that audit should be carried out to ensure proper utilisation of loan procured by farmers for the activity for which it has been obtained.

He said the Central and Haryana Governments had undertaken a host of

initiatives to achieve the objective of doubling the income of the farmers by 2022, as set in the Union Budget 201617. These included the dedicated longterm irrigation fund 'Pradhan Mantri Krishi Sinchai Yojana (PMKSY)', launch of electronic national agriculture market e-NAM, 'Pradhan Mantri Fasal Bima Yojana (PMFBY)' and 'Paramparagat Krishi Vikas Yojana (PKVY)'.

He said that under e-NAM, 36 mandis out of the total 54 have been integrated in Haryana. It should promote transparency in auction process and online payment would help in promoting the vision of Prime Minister Narendra Modi on digital payments.

Regarding increase in farmers’ income in five years, Capt Abhimanyu said that this could be achieved only if diversification

plans take place at a great speed and the market produce is made accessible through well-developed and linked markets. Acclaiming NABARD for addressing the farmers’ issues, he said that the they should be motivated to switch to profitable programmes such as organic farming, agro-based processing, and better storage capacity to avoid distress sale and non-farm activities to improve their income. He also emphasized on the need to educate farmers about specific farming techniques and the crops that need to be sown as per the changing climatic conditions.

He advised all the stakeholders to collectively work to sensitise the farmers about the benefits of schemes being implemented for their welfare by the Central and State Governments.

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NEWS

BASF enters Indian crop protection market for rice BASF has entered the Indian crop protection market for rice with the launch of a range of new solutions to boost rice yields by managing diseases, weeds, and pests. Rice farmers in India will be able to boost productivity and income with the help of BASF crop protection solutions for rice, now available in the country for the first time, said the company in a press statement.

Markus Heldt, President of BASF’s crop protection division said “Our aim is to support India’s rice growers to realise their full potential. We will dedicate BASF’s expertise in modern, sustainable farming to the needs of the Indian rice growing community.” BASF is a worldwide leader in crop protection, with global sales of more than € 5.8 billion in 2015. The BASF group has invested nearly € 300 million in India in the past four years, in both manufacturing and innovation and to provide support

for local industries including scientific agriculture and food manufacturing, in sustainable transportation, pollution, and emissions control, and in energy-efficient buildings and infrastructure.

Heldt said, “with our new offerings for rice in India, we are strengthening our contribution to meeting the growing demand for farming technologies in India, one of the largest agricultural markets in the world.” Rice is India’s most staple food crop, with more than 100 million metric tonnes produced per year.

Moreover, India is a substantial exporter of rice to the global market, exporting over 10 million metric tonnes per year with significant opportunities to further increase output.

BASF’s herbicide Basagran will be launched in India, solving difficult weed problems faced by Indian farmers. In the next three years, additional products will

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March 2017 Packinno 2017

(1st to 3rd March) Venue: Area B, China Import and Export Fair Complex, Guangzhou, P.R. China

Web: www.packinno.com Sino Pack 2017

(1st to 3rd March) Venue: Area B, China Import and Export Fair Complex, Guangzhou, P.R. China

Aahar India ( 7th to 11 th March) Venue: Pragati Maidan, New Delhi, India

April 2017 Pack Pluse

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June 2017 Food Hospitality 2017

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August 2017

Packplus (3rd to 6th August) Venue: Pragati Maidan, New Delhi, India.

International Food Tech

(21st to 23rd Delhi ) Venu: New Delhi, India Website: www.foodtecindia.com

September 2017

(1st to 4th April) Venue: BIEC, Bengaluru.

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Indian Ice Cream & Expo (15th to 16th September) Venue: Bombay Convention & Exhibition Centre, Nesco, Goregaon (E) Mumbai Website: www.indianicecreamcongress.in

May 2017 Snacks & Namkeen Industry in India

September 2017 Annapoorna Mumbai

(17th May) Venue: Mumbai

(14th to 16th September) Venue: Bombay Exhibition Centre in Mumbai, India.

Website: www.tradefairdates.com

VOl.12 Issue 04 February 2017

be launched in India to meet the growing needs for modern farming solutions, including herbicides, fungicides, and insecticides. With this launch, BASF provides comprehensive solutions that effectively manage major rice diseases, weeds, and pests, while meeting consumers’ expectations for healthy, high quality food. These include the fungicides Seltima and Adexar, which combat several persistent rice diseases, including sheath blight and blast. Seltima is a BASF AgCelence fungicide, which not only controls diseases but also delivers higher yields.

BASF employs a dedicated team of nearly 200 crop protection experts in India to ensure a direct market presence, and is one of India’s leading providers of advanced crop protection solutions, covers all major crops, including soybeans, corn, cotton, wheat, fruits, vegetables and now rice. The company is constantly looking for new active ingredients that can control crop pests in unique ways. It has established an agricultural research station in Pune in 2015 that mainly focuses on local and global agricultural research. It also has a global research and development centre at Thane site in Navi Mumbai focusing on organic synthesis, advanced process and formulation research, discovery chemistry for modern agricultural solutions, and molecular modelling. In 2015, BASF invested around € 500 million in crop protection research worldwide.

Chairman of BASF Companies in India, Dr Raman Ramachandran said “with initiatives like Make in India, Smart Cities, and Swachh Bharat, India today is all about rapid, sustainable development.

That means enormous growth in the demands of the population for better food, housing, and mobility as well as clean food, water, and air. This provides huge opportunities for the chemical industry as well as BASF. It is investing actively in India to realise these opportunities.”

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