Color onf january 2017

Issue Date of Publication - 25th of Every Month Date of Posting - 28th of Every Month India’s only News Magazine Portal for Agro, Food Processing & Allied Segments

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Food Agrprocessing www.agronfoodprocessing.com 12th Volume Vol 12 Issue 03 January 2017

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Could humble algae revolutionize the food industry?

Packaging plays a very significant role in the food industry

Could 3D Printing be the status

quo of food industry What does the industry expect from Union Budget 2017-18

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BĂźhler and Protix to boost industrial insect production

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What does the industry expect from Union Budget 2017-18

Uflex supplies tortilla chips' packaging for US-based Whole Foods Market Coca Cola may set up plant in Sri Lanka to cater Indian market Massive adulterated food scandal has been uncovered in China Functional foods to go through stringent regulatory scanner to enter market McDonald’s unveils the masala dosa burger Food processing industry vital for growth of Uttarakhand Twigly, Fresh Menu, Inner Chef, Faasos earn margins through kitchen model Ethanol plant to address environmental issues in Punjab: Badal National Street Food Festival ends at Nehru Stadium in New Delhi

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Could humble algae

revolutionize the food ndustry?

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The Analysis of Indian Rice Industry

Packaging plays a very significant role in the food industry 46

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CSE recommends ban on celebrities endorsing foods high in salt, sugar or fat

The microwave of the future?

Why 3D printing is the status quo of the food industry VOl.12 Issue 03 January 2017

Driving force of food processing industry Automation

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EDITOR Manzar Aftab Naqvi CONSULTING EDITOR Basma Hussain GROUP EDITOR Firoz H. Naqvi firoz@advanceinfomedia.com Graphic Designer Naved H. Kazmi naved@advanceinfomedia.com Advertisement Execultive Anjali Mane anjali@advanceinfomedia.com Circulation Seema Hayat Shaikh seema@advanceinfomedia.com Delhi Sayyed Shahnawaz +91-8375034558 Gujarat Brijesh Mathuria +91-9924546999 Genreal Manager Gyanendra Trivedi Marketing & Circulation Office 121,1st floor, Rassaz Multiplex, Station Road, Mira Road (E), Dist. Thane- 401107 Telefax : +91-22-28555069, Tell.: +91-22-28115068 Mob.: +91-9867992299 E-mail: info@agronfoodprocessing.com sub@advanceinfomedia.com Vol 12 Issue 03 January 2017 Annual Subcription Rs.950/By Normal Post Add Rs. 400/-For Courier Charges Add Rs. 50/- For Outstantion Charge Overseas $80 By Air Mail Email:sub@advanveinfomedia.com Single Copy Cost Rs. 100/Printed, Published & Owned By Manzar Aftab Naqvi RNI No. MAHENG /2005/15987 Postal Regd. No. THW /50/2014-2016 WPP License No. MR /TECH /WPP-308/TW /2016 Regd. Office Advance Info Media & Event 103,AmarJyot Apartments, Pooja Nagar, Mira Road (E) Dist Thane-401107(Mumbai) Printed At Rolleract Press Services A-83,Ground Floor, Naraina Industrial Area Phase-1, New Delhi -110028 The views expressed in this issue are those of the contibutors are not necessarilly those of the magzine. though every care has been taken to ensure the accuaracy and authenticty in infomation, "Oil & Food Journal" is however not responsible fordamages caused by ministerpretation of infomation expressed and implied with in the pages of this issue.

All disputes are not to be referred to Mumbai Jurisdiction

EDTIORIAL

conomy is idealism in its most practical form.”

Undoubtedly, post demonetisation, the forthcoming Union budget, which is scheduled for February 1, would be a litmus test for the government.

Expectations are running high and have created a buzz among all the stakeholders.

It is largely expected that the Finance Minister would announce a string of steps in the Union Budget 2017 to minimise the pain of demonetisation. This year the budget will also be crucial, given the elections in five states, including Uttar Pradesh.

Moreover, Prime Minister Narendra Modi’s recent speech indicated that farmersaffected by demonetisation would get some goodies in the budget to compensate for the pain they bore. Apart from this, some relaxation in personal tax exemptions are also on the cards to boost purchasing power and, thus demand in the economy, which has been down in the recent past. The government’s focus would also be on consolidation and improving existing social programmes with a rural focus.

The assumption is that this Budget would target rural development, infrastructure and skill development through a range of measures and higher allocations.

Straying on, the Food Safety and Standards Authority of India (FSSAI) brought as many as eight different categories of foods under its wing, including health supplements, nutraceuticals, probiotics and functional foods. These products will have to go through a stringent regulatory scanner and comply with specific norms hit the market.

The regulations make it mandatory for food business operators to declare essential composition of their products on the packaging. This includes a detailed declaration of nutrient as well organism content in products like nutraceuticals and probiotics.

Taking about safety, a massive adulterated food scandal has been uncovered in Chinathat involved making fake-branded sauces and flavorings using recycled spices and industrial- grade salt harmful to human health. The fake seasonings, sauces, stocks and powdered spices had been sold across the country under well-known domestic and international brand names including Knorr, Nestle, Lee Kum Kee and Wang Shouyi for more than a decade.

From China to America - Coca-Cola Co may set up a plant in Sri Lanka to feed demands in India, which has the highest demand of the firm’s products in South Asia. The Atlanta-based firm's pointed out that Sri Lanka could be developed into a production hub to re-export their products to India. India has the highest demand for Coca Cola products in the South Asian region.

Uflex, one of India’s largest end-to-ends flexible packaging company has been approached top American grocery store, Whole Foods Market, to get special packaging solutions for its tortilla chips.According to Whole foods Market, the packaging that they are using at present – multi-layer kraft paper institutional bags with a BOPP (Biaxially Oriented Polypropylene Films) sealant layer – have not been keeping tortilla chips safe from oxygen and moisture and thus reducing, their shelf life reduced to barely three weeks. All these issues compelled Whole Foods Market to look out for an alternate packaging solution. The packaging industry in India is booming and plays a very significant role in the food industry.

While taking about food and freshness, McDonalds has just done a bit with localization and has brought out its ultimate desi variation to its existing breakfast menu, with an attempt to sell more morning meals. Therefore do you fancy a masala dosa-flavoured burger? In other words, a burger laden with a grilled veg patty topped with molaga podi (chili powder) sauce, a flavour popular in Tamil Nadu, and anda bhurji i.e.scrambled eggs served with a bun.

The Union Budget 2017 is to be presented just after demonetisation amidst expectations that it will offer respite to the common man who went through the pain of note ban.While on one hand Indian economy is facing challenges on domestic front owing to note ban, it is also witnessing strong headwinds in the international front too.

Considering both domestic and international factors, should FM Jaitley make special announcements this year to lift the public sentiment or should he continue to take stern decisions for the betterment of the economy in long term?......please think.

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ALGAE POTENTIAL

Could humble algae revolutionize the food industry?

Basma Hussain

Imagine a crop that grows faster than most others and requires only sun, CO2, and salt water.This super-crop may be used in anything from food to medicines, vitamins, and food colorants.This super-crop actually exists.

It is algae, and intensive research is underway to figure out how algae can be exploited to its full potential.

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ince the pre-historic times, several sea weeds have been used as direct source of food to human beings.

Several fresh water algae have also been utilised in the preparation of various kinds of vitaminized food. As we know well that the fundamental food of sea living stock are algae and they are used as food by human beings.

Since the algae are rich in vitamins and minerals, all the deficiencies are over run by the use of algae as food. The algae (sea weeds) form the most important part of the diet of Japan and China. And some people think that the artistic taste

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and cultural development of the people of Japan is because of the use of the sea weeds as food. In our country, a few species of Spirogyra and Oedogonium are utilised as food in South India.

Several preparations of algae are used in various countries. Of course Japan tops the list. Suimono is a Japanese preparation of dried fish and several sea weeds. Mitsu is another Japanese preparation which contains sea weeds, fruits, sugars and dried kidney beans. Dulse is an English dish of algae prepared from Rhodymenia.

Seatron is prepared from Nereocystis in United States. Laver or Norl is prepared

ALGAE POTENTIAL

10 www.agronfoodprocessing.com the sea weeds on large scale. The people living on the sea coasts in these countries commonly use fresh sea weeds as food. In Japan, Porphyra tenera happens to be one of the most important edible algae and a product by the name of Amanori and Asakusa-Nori are made from it.

in Japan from Porphyra. Green Laver is prepared in South India from Spirogyra and Oedogonium.

Apart from China and Japan, in Malaya, Indonesia, Myanmar and Thailand, the sea weeds are used as food. Ulva lactuca was used in Scotland for the preparation of salad and soups. Laminaria saccharina, Rhodymenia palmata have been used as food in parts of Scotland and Ireland and Porphyra is considered to be a tasteful culinary dish in many parts of England.

Among the more important algal food industries may be mentioned carrageen.

This is a product of several sea weeds but principally Chondrus crispus. Carrageen is used by soaking it in water and mixing it with milk. Carrageen possesses the properties of gelling which is one of the factors which enhances its usefulness.

Fruit juice may also be mixed with it forming fruit jelly. It is also employed in the preparation of ice creams and in the confectionery industry.

The sea weeds are also used as food in the regions of Far East and Australia.

The inhabitants of the Hawaii Island consume large quantities of sea weeds.

The indigenous people of Chile use large quantities of Durvillea Antarctica and some species of Ulva. The natives of New Zealand use certain green sea weeds in preparation of salad and soups.

The people of China and Japan consume

As a source of vitamins The marine algae are the richest source of vitamins. The vitamins A, B and E are found abundantly in sea weeds.

The vitamin B essentially required for the development of human body is found in great abundance in almost all Phaeophyceae. The cod liver oil is the rich source of vitamin A, which is acquired from sea weeds. Vitamin E is equally important for human beings which are found in many marine algae.

Sea weeds of Sweden have maximum amount of vitamin B12 and folic acid are found in spring and summer and niacin and folic acid in winter. Vitamin B12 content and also that of B1 are higher in green and red algae than in brown algae and that the niacin and vitamin C content appear to be about the same in the above three groups of marine algae.

Several vitamins except ascorbic acid have been reported from Chlorella.

The vitamins found in Chlorella are – thiamin, riboflavin, niacin, pyridoxine, pantothenic acid, chlorine, biotin, vitamin B12 and lipoic acid.

Algae and agar The best agar is manufactured from

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Gelidium of Rhodophyceae, which is also called vegetative agar; Japan produces the largest quantity of agar. It produces 95% of the world production. Agar is also obtained from several other marine algae, the yield of agar, setting temperature and gel strength of the product from ten species belonging to Gelidium, Sarconema, Hypnea and Gracilaria were obtained by Thivy (1951). Japan is the chief agar producing country and it exports agar to most of the countries of the world.

The agar is used in several ways. It is employed in the preparation of ice cream, jellies, desserts, etc., in sizing the textiles and clearing many liquids. It is also used in preparing shaving creams, cosmetics and shoe polishes. The agar has constantly been used in biological laboratories for media preparation.

In India, agar resources, as annual yield of dry sea weeds of Chilka Lake have been estimated to be about 4.06-5.08 metric tons. Other large quantities are in Kathiawar Peninsula end estuaries, the resources of the Andamans are believed to be considerable.

Medicines and minerals Several diseases caused by vitamin deficiency such as vitex, asthma, tooth decay, etc may be eradicated, if flour of the sea weeds is added to the food. Iodine is the most important element to enable the thyroid glands to secrete the thyroxin

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ALGAE POTENTIAL back the iodine manufacture is in progress.

Iodine is used in several ways.

Algae can be used as food colorants Algae have huge farming potential as it happily grows in enclosed systems within greenhouses.

which contains 60 per cent iodine. It controls the general development of the animal. Sea weeds are the best source of iodine for human beings.

Several important sea weed medicinal preparations are prepared in various countries, i.e., Kelpeck is prepared from kelps in Chicago; Burbank Vegetable tablets are sea weed preparations from United States. Kelpamalt is a sea weed medicinal preparation from New York (U.S.A.); Isokelp is prepared in California; Parakelp and Manamar are other medicinal sea weed American preparations. An antibiotic drug Chlorellum is also obtained from algae.

About forty-five elements are found in a sea weed Macrocystis pyrifera. In addition to these elements, vitamins are also found. No other food contains such a great abundance of minerals and vitamins.

Marine algae are especially rich in vitamins A, B, C and E. The diatom Nitzschia is very rich in vitamin A and possibly this is the main source of vitamin A that is found in liver oils of many fishes. Vitamin B is also found in certain algae, for example, Ulva, Porphyra, etc., and Alaria valida is rich in Vitamin C, while some Fucoid and Porphyra are even richer.

Besides these several other marine forms are quite rich in minerals and vitamins.

Several tribes using the sea weeds directly as food are handsome and sturdy.

The World’s iodine supply is fulfilled from the sea weeds. Since a century

Much like bacteria and yeast, algae can be used to produce virtually any biological product, such as food products where algae is an ingredient, or other biological substances that are a by-product of algae itself.

At the same time, algae need very few special conditions in which to thrive just a little CO2 and sunlight.Unlike traditional farming, certain species of algae do not even require fresh water, but thrive in saline conditions. This is a huge advantage over traditional agriculture, which uses vast quantities of fresh drinking water.Algae grow much faster than many traditional crops such as wheat and barleyand all these factors make algae an ideal product in the development of sustainable production practices.

Johan Andersen Ranberg, a researcher from the University of Copenhagen in Denmark, has been awarded $313,000 from the Danish Council for Independent Research to study ways to introduce genes into algae that will create a form of carotene—a natural substance produced by green plants and algae to regulate the intake of radiation from sun, which can also turn things orange.

No one has ever used algae in this way earlier, and part of Andersen

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Ranberg’s work will be to determine not only if carotene can be produced this way but also how feasible and economical it would be to do on a large scale. In the past he’s researched the use of insects in the making of cosmetic pigments.

Algae food coloring idea is appealing to those working to eliminate synthetic, chemically-produced dyes from diets.

As part of the newly launched project, Ranberg will help develop orange colorants from algae for use in the food industry.Commercial orange food colorants are currently produced from so-called natural carotene--a substance produced by photosynthetic organisms to regulate the intake of solar radiation.

Carotene is also used in many other products such as vitamins.

The effect of carotene-containing algae can be seen already in nature. For example, the pink-orange flesh of Salmon is due to the salmons’ diet of algae that is packed full of carotene.

Algae have been repeatedly touted as the great new super crop. Some see abundant promise in the idea of growing and making food, medicines, vitamin supplements, and biofuels from the slimy stuff.

Currently, there are only two ways to get the bright oranges and reds used by many food manufacturers for things like candy and cheddar cheese. One way involves extracting the colors from carrots and fruits like the clementine. The other way involves synthetic fabrication.

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ALGAE POTENTIAL Algae Oil — that may be the first of its kind. The forward-thinking cooking oil is said to be sustainable (made from a highly renewable food source) and healthy.

According to the Thrive website, it is higher in monounsaturated fat than other cooking oils; about one tablespoon of it contains about as much of this “good” fat as does one whole avocado.

This pond-borne product (actually, the algae in the oil was originally sourced from the sap of chestnut trees in Germany and a freshwater pond in the Netherlands, Munchies reports) has a lower percentage of saturated fat than any other cooking oil — a whopping 75 percent less saturated fat than olive oil.

But that’s not always the most economically feasible way as fruit crops can demand a lot of resources, a lot of land, and lots of fresh water. But with algae, you can grow a crop utilizing salt water, which we have in very high abundance all over the world.

There is so much potential in this super-organism. If we can we seize the opportunities, then in a few years, we could have brand new climatefriendly production systems that are commercially interesting and can create new types of jobs in agriculture.

Also studies have shown a strong link between the synthetic dyes and an increase in hyperactivity among children.

The research is plentiful: synthetic food dyes adversely affect some children— not all children, but some children. And for those children, the adverse reactions make it hard for them to do well in school, affect their relationships, and affect the entire family. Clearly, if companies can get these dyes out of food, we could significantly help children.

Algae Cooking Oil May Be the Future of Frying Forget canola and corn, soybean and peanut oil. Soon we may all be cooking with oil made from algae.

A company called TerraVia is marketing an edible algae oil — Thrive Culinary

The colorant would be made by taking genes responsible for making carotenes in mandarin oranges and inserting them into algae.Once the algae are producing their own carotenes, investigation will be done to identify their preferred growing conditions and hopes to make algae an economically attractive crop that produces many carotenes.

Another object of the study is to learn more about carotenes themselves and how they help to regulate light uptake in plants. Ultimately, they hope to find out how they can alter the carotene composition in plants so that they grow faster.

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TerraVia says algae oil which is fermented in a few days, using renewable plant sugars, and is expeller-pressed, refined and bottled in a waste-free process is better not only for the heart, but for the earth as well.

Thrive algae oil (which, it must be noted, is said not to taste like whatever you might think algae oil would taste like) is on track to be “one of the most sustainably produced cooking oils,” with more of it “produced per acre of land, and [with] a lower carbon and water footprint, than nearly all cooking oils.”

But most impressively, the oil is a great

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ALGAE POTENTIAL need to find ways to replace some of the unreal amount of plastic we make, use and throw away each day. Why are we using materials that take hundreds of years to break down in nature to drink from once and then throw away?

source of docosahexaenoic acid (DHA), an omega-3 fatty acid that your body needs for healthy brain function, optimal heart health, among other things. In one recent study from the National Center for Biotechnology Information, researchers found that algae oil capsules have the same amount of DHA as a piece of cooked salmon. This makes algae oil a great option for vegans and people who are fish-averse or allergic to sea creatures.

Plus, algae oil has twice the amount of omega-3s than chia seeds, nine times more fiber than kale, and twice more protein than spinach.

Its reputation has caused a plethora of brands to fortify their products with the oil in drinks, supplements, food and even baby formula for a nutritional boost.

Chefs have also taken a liking to its high (485°F) smoke point (the temperature that oil stops simmering and starts to burn), which makes cooking easier and cuts back on fat and calories.

Algae Bottles May be the Future of Drink Packaging Disposable water bottles are so convenient but are awful for the environment and can be loaded with BPA's. The solution?

Algae.These water bottles aren't going to clog up landfills or take up huge amounts of oil to produce. In fact, they're completely biodegradable and all natural.

Ari Jónsson, a product designer at the Iceland Academy of the Arts, has designed water bottles made completely out of red algae powder.

50 per cent of plastic is used once and then thrown away and there is an urgent

Jónsson mixes the red algae powder with water and pours it into a mold. Once the bottles finished, you have to fill it as soon as possible. After all, as long as the bottle contains water, it'll keep its shape.

As soon as you're done, however, the bottle starts to decompose. Algae may be a little less predictable than plastic as far as casting the perfect bottle is concerned, but with Jónsson's method, it's super easy to check the bottle for holes or leaks, patch them up, and recast the bottle. They're basically the perfect water bottles.

Algae in the food industry There is a growing interest in algae derivatives as additives in foods processing for increased nutrition. The targeted extracts include plant based omega-3 fatty acids, Phycocyanin, antioxidants, protein and lipid contents from algal biomass.

Astaxanthin has been included in two different patents. Astaxanthin is a fatsoluble carotenoid compound extracted from Haematococcus pluvialis that is more stable in a combination with another fat or oil.

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The US patent 8,574,637 from Valensa is …”covering highly stable, zero rancidity defatted whole grain flour derived from whole ground chia seeds that include 30 percent protein, 30 percent to 40 percent insoluble fiber and about 2 percent to 3 percent fructo-oligosaccharides. The patent also covers a broad range of formulated applications for the material.

US patent 8,574,637 is a composition of matter patent covering a stable supercritical CO2 extracted, fractionated chia seed oil and its combination with a number of other ingredients, including fish oil, krilloil, borage oil, olive oil and the addition of astaxanthin.

The patent confirms the careful approach that Valensa uses to ensure food integrity is a method that involves supercritical extraction of the chia seeds to avoid the mucilaginous complex that is produced by being in contact with water. The supercritical extraction, which is an oxygen free process, provides the optimal method of extraction.

Japanese patent 20130108764 – the aim of this patent is adding astaxanthin which is stabilized in dough. By itself, astaxanthin lacks palatability. So, this patent is trying to increase consumer consumption of Astaxanthin by blending it with a variety of foods. The benefits of astaxanthin have been documented for human health benefits to include antioxidant effects, anti-lipid peroxidation, and antiinflammation.

Solazyme has also entered into the food industry. By engineered preparations of algae proteins and lipids, Solazyme products include algae flours and even

14 www.agronfoodprocessing.com algae milk. From a nutritional perspective, Solazyme lists a wide-ranged spectrum of food categories which can use the company’s algal flours. The algal flour of the invention is useful for a wide range of food preparations. Because of the oil content, fiber content and the micronized particles, algal flour is a multifunctional food ingredient. Algal flour can be used in baked goods, quick breads, yeast dough products, egg products, dressing, sauces, and nutritional beverages.

The company is exploring products which can enhance or replace emulsifiers, fats and oils, polysaccharides, oligosaccharides, and proteins.

Solazyme’s microalgae-based food ingredients can increase the functionality of the food products in its target markets.

Likewise, it can also improve upon the nutritional profiles of such food products.

Most notably, this includes the demand for products that are more nutritious yet do not compromise on taste. Additionally, the company can address markets often plagued by food allergies. Solazyme’s products also contain ingredients which are both natural and sustainable.

Functional benefits also include enhanced taste and texture, natural emulsification, and robust industrial processibility.”

ALGAE POTENTIAL

environment. Spirulina wouldn’t work in beverages or in high heat processing and has questionable interactions with dairy products.

Overall, the move for using algae based components in the food industry is an intelligent growth. The components are sustainable and nutritionally dense choices that allow the food industry to provide better choices for consumers.

About Algae Algae are a very diverse group of generally simple unicellular or multicellular eukaryotic organisms.

Most of them are autotrophic which means that they can harvest carbon dioxide from the atmosphere and convert it to organic matter. They inherited their photosynthetic apparatus from cyanobacteria. Cyanobacteria are sometimes called blue-green algae but they are prokaryotic organisms and are not true algae. Some cyanobacterial species are used as food as well.

Seaweeds are edible algae that have been used for centuries as food in many coastal regions all over the world. They may belong to one of three groups of

Spirulina has been approved as a food coloring. The primary pigment in Spirulina is a protein called Phycocyanin.

It imparts a cyan, or vibrant blue, color.

Manufacturers will most often see Spirulina coloring extract in this shade, but that’s not to say that Spirulina blue can’t be the foundation for other colors.

Certain limitations are bound with the use of natural food coloring.

Spirulina works best in a pH neutral or alkaline

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multicellular algae: red, green or brown.

In countries such as China, Japan, Korea and to some extent Iceland, Ireland, Chile and New Zealand algae are part of people's regular diet. They are usually of marine origin since freshwater algae are often poisonous.

Algae are of excellent nutritional value since they contain complete protein (in contrast to plant food harvested on land), fiber, and sometimes high levels of omega-3 fatty acids. In fact, the omega-3 acid in fish comes from the microalgae consumed at the bottom of the food pyramid and gradually passed up to the fish at the top. Algae are also rich in many vitamins, such as A, C, B1, B2, B3 and B6, as well as minerals, such as iodine, calcium, potassium, magnesium and iron.

They are consumed cooked, dried and raw.

Cultivated microalgae and cyanobacteria such as Spirulina and Chlorella are sold as nutritional supplements. Hydrocolloids such as agar, alginate and carrageenan are isolated from wild and cultivated algae and used as additives in the food industry for their emulsifying and thickening properties. Some of the complex polysaccharides found in algae may be digested by bacteria in the gut since the needed enzymes for digestion are abundantly present in Japanese people but absent in people from North America.

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Plot no 7 Khasra no 13 Mohidinpur Manpur Indal Area Behhind Vaisno Dharam Kanta Meerut Road Ghaziabad-201003, Uttar rdesh, India Mob: 09810803491, 08285012431/32 E-mail: vermafoodsystem@gmail.com, Website www.vermagroup.com

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The Analysis of Indian Rice Industry " ice is a beautiful food. It is beautiful when it grows, precision R rows of sparkling green stalks shooting up to reach the hot summer sun. It is beautiful when harvested, autumn gold sheaves piled on diked, patchwork paddies. It is beautiful when, once threshed, it enters granary bins like a (flood) of tiny seed-pearls.

It is beautiful when cooked by a practiced hand, pure white and sweetly fragrant."

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RICE VIEW

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ice is the most important cereal food crop of India, occupying onefourth of the gross cropped area of the country. As the basic food crop, rice is cultivated comfortably in hot and humid climate. In the country, the crop is mainly grown as a Kharif crop in rainfed areas that receive heavy annual rainfall.

India is the second largest rice producer in the world after China, with 21 per cent of the global production share. The rice production has increased by 3.5 times in the last 60 years. The country’s productivity is higher than Thailand

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RICE VIEW the African and Middle Eastern countries, India is expected to emerge as the largest exporter of rice, both for basmati and nonbasmati crops.

and Pakistan at 2.2tons/ha. Major rice producing states in India are West Bengal, Uttar Pradesh, Andhra Pradesh, Punjab, Tamil Nadu, Odisha, and Bihar. India has been the top exporter in global rice trade, accounting for 25 per cent of the export in the last four years. Indian rice caters to the Middle East and Africa for non-Basmati, and the EU and US for Basmati variety.

The drought-affected crop during the 2014-15 crop year has put a crunch on the Indian rice market. However, a better monsoon forecast, government intervention, and better farming practices are expected to result in higher yield despite lower crop acreage. Overall, the sentiment for the global rice market is moderate in terms of market demand and production for the next five years. The country’s rice market is competitively positioned, as the pricing of the rice crop is cheaper than any other country, except Pakistan. India’s MSP of non-Basmati paddy is around USD 224/MT. Climatic conditions are affecting the rice production in the major producing regions of India. Levy procurement by state governments has enhanced the market availability of the crop in the domestic market. As a major global development, Iran has lifted the ban on import of Basmati from India. This development would result in an increase in Basmati rice exports to Iran, the world's largest importer of aromatic rice. Indonesia has also decided to open its market to Indian rice, which would further help India to diversify its export reach to the Indonesian market. Amidst higher demand from

Surplus rice stockpiles and improved methods of production have helped India position itself competitively in the global rice trade market. Several medium-to-small sized private companies from the open market are undertaking the export of rice in India.

producers - China, India, Indonesia, Bangladesh, Vietnam, Myanmar and Thailand are located in Asia. Among them, China and India supply nearly half of the total world rice production; Thailand and Vietnam are the two largest rice exporters (FAOSTAT 2015). Thailand and Vietnam in 2009 exported nearly 48 per cent of total world milled rice exports (FAOSTAT 2015).

Saudi Arabia, the Philippines, Malaysia, Cote d’Ivoire, Iran, Iraq, Cameroon, Brazil, China and Yemen are the 10 largest importers of milled rice. Although most of the largest importers of milled rice in terms of quantity are located in Asia and South Africa, the import values of milled rice in (United Kingdom 10th) and (France 7th) are among the largest in the world (FAOSTAT 2012).

India’s rice industry has seen a transformation in the last decade, with growth of branded business in the domestic market and a strong impetus to export. Currently around 10 percent of the country’s rice production is exported, accounting for about 25 percent of total global rice trade. Over the last four years, the industry has shown strong revenue growth, with an increasing focus on branded business.

Basmati rice is exported from India to many countries, especially to the Gulf and European countries. Recognizing its important role in India’s economy, it has been reported that 24 districts of India have been declared as Basmati Export Zone from Uttar Pradesh, Uttaranchal and Punjab. In Uttaranchal, districts exporting including Udhamsinghnagar, Haridwar, Nainital and Dehradun have been made part of the Basmati Export Zone.

Dominating the rice exports market In a data released by the Bangkok based Thai Rice Exporters Association, India has beaten Thailand to become the largest exporter of rice in the world. According to the reports, India has exported 10.23 million tons of rice in the year 2015 as compared to Thailand's 9.8 million tons. In terms of imports, China remains the number one importer of rice.

Basmati rice is one of the major exports of India. The values and quantities of Basmati rice are accounted for almost all rice exports from India. As said earlier, major export markets of Indian basmati

Rice is a staple food in Asia. Its production is also concentrated in Asia.

Top ten largest rice

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rice include Saudi Arabia, the United Arab Emirates (UAE) and Iran. About 70 per cent of export of basmati rice is for these three countries from India.

Although the exports of basmati rice from India to Saudi Arabia, the UAE, the UK and the US have decreased during the past few years, but exports to Iran, Kuwait, Yemen, Jordan, Iraq and the Netherlands have increased. This suggests that not only the Middle-Eastern countries have preferences towards basmati rice, but the preferences seem to increase in recent years.

Dubai has emerged as a key trading hub for financing and facilitating payments, especially for Africa. Indian exports are undertaken by medium-sized private companies from open market, without any export subsidy or government intervention. No MNCs or PSUs or mega corporates are engaged in this business.

After prohibition on exports was revoked in 2011, FCI’s stockholdings remain untouched. There are no MEP (minimum export price) or registration requirements that enable ease of doing business.

China ignores India China’s current rice imports are about 4 MT in 2014-15, up from 0.5 MT in 2010-11, and it has kept Indian nonBasmati rice at an arm’s length. Chinese supply-demand gap is filled by official and unofficial imports from Thailand, Vietnam, Pakistan and Myanmar, though recently grey market access through land route is attempted to be blocked. China’s

escalating import demand due to water conservation measures and higher cost of paddy will continue to increase in the near future and that will keep South-Eastern origins (Vietnam and Thailand) well supported for consumption of their production, which is a net advantage to India for pricing and limiting trade rivalry. At political level, the Indian government’s efforts are on for induction of nonBasmati rice into Chinese procurement system.

Thai effect The Thai government messed up its entire rice matrix through modified “paddy pledging scheme” of 2011 by giving farmers values 50 per cent above market price for political populism that resulted in accumulation of 18 MT of rice equivalent to 43 per cent of world rice trade, pushing price levels unrealistically way above international quotes including those from India. Though this scheme was wound up in 2014, it depressed Thai’s booming exports from 10 MT in 2010-11 to 7 MT in 2011-12, while causing severe collateral long-term damage to rice quality, despite prices having crashed to tradable levels by $200/MT (from $580 in 2011 to $380 fob now).

Some lessons can be learnt by India that abnormal increase in MSP with dedicated procurement can be counterproductive.

Out of 18 MT of pledged inventory, 10 MT is to be reprocessed, 6 MT gone irreparably bad/unfit for human consumption and only 2 MT could be

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RICE VIEW sold (USITC report of April 2015). Thus, international buyers suspect Thai quality.

It has simultaneously generated goodwill for Indian rice with enhanced access/ success abroad.

Iran’s interest Other external developments were the US and the UN sanctions against Iran in 2010-11, opening of an Indo-Iran rupee account, and commercial exploitation by Iran of high yielding Pusa 1121 Basmati rice developed by IARI, which is 33 per cent cheaper (about $1000-1200 fob) than conventional Basmati rice ($16001800 fob). Pusa 1121 has exceptionally long grain length of about 8-mm with elongation characteristic of 25-mm upon cooking. About 1.4 MT was shipped out in 2013-14 versus 0.6 MT in 2011-12 to Iran, which proved highly remunerative both for the trade and farmers. Though Iran notified a general ban on Indian imports in 2014-15 due to excessive imports, it turned out to be “restrictive” trade between “select” importers and exporters with overall exports touching around 0.95 MT. Pull from Africa The West African market (Nigeria, Senegal and Ivory Coast) and South Africa of about 3-3.5 MT per annum is hooked onto 5% parboiled variety and 100% brokens parboiled rice. No other origin, except Thailand, can “efficiently” service parboiled requirement. Thai’s inconsistent quality, higher prices and freight for Africa are favourable for the

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RICE VIEW at $850-$900) if our Basmati exports drop significantly.

Hopefully that state of affairs will not arise despite poor monsoon due to more than sufficient carryin inventory available with the government and in Indian markets.

growth of Indian parboiled rice industry.

Domestic pricing India’s MSP of non-Basmati paddy is about $224/MT. All other origins, except Pakistani, are costlier than India. Further, levy procurement by state governments stands abolished in 2014-15 which has enhanced market availability. FCI is trying to auction 25% broken rice (raw/ parboiled) at OMSS of R23/kg while in open market 5% broken parboiled can be bargained at R20-21/kg. There are virtually no takers for FCI stocks. This evidences market comfort in the supply side. There are multiple varieties on offer like IR36, IR64, 1001, Swarna, Sona Masuri, Ponni samba Parmal and P4 and that gives options for transacting the deal at right prices. Indian grain is available throughout the year even from West Bengal, Bihar, Chhattisgarh, Odisha and Jharkhand in addition to other growing regions. Rice is not traded in any future exchange and thus there is nil scope for open speculation or price rigging.

India’s presence in global rice trade is a great stabilizing force. Exports support better price realisation for paddy farmers; Basmati is a product of specific GI (geographical identification) and is highly remunerative. India’s absence/decline from non-Basmati rice in international trade will spike prices more than $1000/ MT fob (currently $350-400/MT) especially when Chinese appetite for rice is expanding. Thai jasmine (aromatic) rice may touch $3,000/MT fob (now

The Basmati Rice market What makes basmati rice unique is that it has distinctive and pleasant aromas and long slender grains, and on cooking sees both extreme grain elongation and dry fluffy texture. Not surprising, then, that basmati exports have grown at CAGR of more than 25 per cent over the past five years, touching 3.7 MT, even as exports from key competitor Pakistan have remained constant at 2.5 MT till last year. The company has harnessed this unique geographical advantage of India and created a moat in the business, which makes it a formidable player in the global and domestic basmati rice industry.

The main Basmati producing areas are north and north western part of Indian sub-continent on both the sides of Indus valley. Thus, global supply of Basmati Rice is done

by India (65 per cent) and Pakistan (35 per cent). In our country, the Basmati rice is grown in Punjab, Haryana, Rajasthan, Jammu & Kashmir, Himachal Pradesh, Delhi, Uttarakhand, Uttar Pradesh, Madhya Pradesh and Bihar.

Punjab and Haryana account for about

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70 per cent of total Basmati grown in India. In Pakistan, most of the Basmati rice is grown in its Punjab state. Further, a brand name Texmati is grown in United States, which is not basmati exactly but something claimed to be similar to that.

In 2014-15, the total area under Basmati cultivation was 2.1 million hectares, compared to 1.6 million hectares in 201314 — an increase of 31 per cent. Further, exports from India registered a nominal drop in 2014-15 compared to last year.

Punjab, Haryana and Uttar Pradesh have been a major contributor of Basmati rice throughout decades. There was a drop in overall production of Basmati rice in the year 2012-13, reasons observed was the drop in Basmati price due to a lower take over by importing countries like Iran i.e.

Lower exports of basmati rice have put pressure on price. When the sanctions of trade were on in Iran, there was a 30 percent reduction in UAE’S export. As the sanctions were lifted the trade returned to normal and Basmati rice exporters could use the ports in Dubai to ship Basmati rice to Iran. Direct export of Basmati to Iran had severely impacted Indian Basmati Rice production. In the month of October 2015, the total Basmati rice production observed a rise of 33 percent from the previous year production that will 2895.13 thousand tonnes more than 2014.

22 www.agronfoodprocessing.com Pradesh, Uttarakhand, Delhi, Western U.P. and Jammu & Kathua districts of J&K) to disseminate the information about improved package of practices to the farmers for quality production of Basmati rice for export.

Laboratory for Testing of Quality Authenticity- Laboratory for certification of authenticity of Basmati rice on the basis of DNA fingerprinting has been set up and facilities like testing of pesticide residues and other quality parameters.

Traditionally, basmati rice has been among India's top agri-export commodity and Iran the biggest buyer. Following Iran's reluctance to buy basmati rice from India, exports have taken a major hit.

In 2014-15, India exported 0.93 mt of basmati rice to Iran compared with 1.4 mt in 2013-14, according to Agricultural and Processed Food Products Export Development Authority. The realisation from basmati rice exports to Iran in 201415 was Rs 6,759 crore, against Rs 10,976 crore in 2013-14 - a fall of 60 per cent.

Role of Indian Government for promotion of Basmati Rice Production Demonstration and Training (D&T) Farm has been set up over an area of about 10 acres where production of Breeder seed of Basmati varieties is undertaken as per the allocation made by the Department of Agriculture and Cooperation annually at the All India Rice Conference. Production of foundation seed on farmers land is undertaken on contract farming basis.

This quality seed after certification is supplied to growers. The package of practices recommended by various State Agriculture Universities and ICAR are demonstrated to the progressive farmers, both for the production of the crop and the seed.

Awareness Workshops is organized every year, during the Kharif season.About 15 workshops are organised in the Basmati GI area (viz; Punjab, Haryana, Himachal

GI Tag for Basmati India, Pakistan Spar over GI tag for Basmati. India’s fight to protect its iconic Basmati rice outside the country, especially in Pakistan, would be in jeopardy if it does not get the geographical indicator (GI) tag in its own country without further delay, the Agricultural and Processed Food Products Export Development Authority (APEDA) has argued.

Basmati rice growers in Pakistan reportedly have Basmati GI tag partially registered in their country and litigation was going on in a Pakistan court between them and India’s APEDA. The discussion is ongoing between APEDA and Intellectual Property Appellate Board (IPAB).

Basmati Rice is transforming simple dishes into delicacies.

The exquisite aroma, unique long grain, great taste, and silky texture has a distinguished characteristic which in unmatchable to any other grain in the world.

Market of Branded Rice Private equity firms could be looking at increasing their exposure to India's branded rice

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RICE VIEW segment where domestic sales have doubled in the last four years, according to industry executives and a report from Rabobank.

According to the report, branded rice can seek about 33 per cent premium above loose rice at the retail level, while a modern retailer can earn a margin of 20 per cent compared with 12 per cent for loose rice.

Increasing the lure for PE firms is a forecast that the branded segment is likely to become more important for rice companies from profit point of view as the country's rice exports are likely to halve in the next five years due to stagnant production and growing local consumption.

With stagnant domestic production of rice and growing local consumption, exports can decline from current 10 million tonnes to just about 5-6 million tonnes by 2020. Between 2008 and 2013, the Indian rice industry saw investment from some global players. McCormik invested in Kohinoor Foods through the joint venture

23 www.agronfoodprocessing.com stock keeping units (SKUs) in different variants and sizes and launch traditional varies both in the north and south.

According to the Rabobank report, though the share of branded rice in the overall domestic rice market is small in terms of volume, in terms of value it is expected in increase by $1.1 billion to reach $3.5 billion by 2017.

Consumption of branded rice is growing in both southern as well as northern India.

However, the grains being sold in the south are smaller in size are mainly nonBasmati.

route in 2011. Ebro Foods, a leading pasta manufacturer, bought out the (RICE) operations of Olam India in 2013.

The interest has not died down. Some industry sources said the next round of investment in rice companies can happen soon.Companies like Haryana-based Best Foods, which has been exploring various investment options, could be one of a bunch of interesting companies likely to be picked up by the investors.

In India, which accounts for a fifth of the global rice production and a fourth of global rice exports, a large number of traders and millers have been launching their own rice brands as increasing purchasing power of consumer’s fuels offtake of better quality rice in convenient packs from stores.

Last year, the Adani group joined this club by launching 'Fortune Basmati' rice. And the Baba Ramdev’s Patanjali Ayurved is betting big in the packaged rice space. It has plans to take on established players like LT Foods , Kohinoor and KRBL in the packaged rice segment with an aim of hitting Rs 1000 crore by next year.

Current Patanjali’s revenues in packaged rice space are around Rs 30-40 crore.

Over the next year, the company aims to cross Rs 1000 crore revenues in this segment. Patanjali also plans to launch 50

But with more rice companies investing in creating a brand, rice is no longer seen as just another commodity. To ensure brand loyalty, regional players are trying to emulate the strategy adopted by big companies. Like their larger counterparts, they are now launching rice in 1 kg, 5 kg and 10 kg packs.

In fact brand awareness has increased more at the wholesale level than retail level. About 20 years ago, we used to get rice from different states in gunny bags, with just the weight mentioned on it without any brand name. Now all the rice in bulk comes as branded.

In last four years, the CAGR of leading Indian rice companies has ranged between 20 per cent and 30 per cent thanks to exports, growth of branded segment and modern retail.

As per a recent Rabobank report, thought the consumption pattern of Indians is shifting from cereals towards proteinrich diets, among cereals, the traction is towards better quality products. This is reflected in consumer shift towards packaged, branded products with better colour, grain size and post cooking attributes like aroma and taste.

Basmati rice industry likely to rebound in 2017-18 Lower production volume and stable global demand is expected to push up realisations of basmati rice in FY2017 and FY2018, despite short-term impact

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RICE VIEW of demonetisation. Basmati rice industry is expecting a rebound 2017-18 with demand driven improvement in realisation and low inventory prices. According to ICRA, "Basmati rice has witnessed growing demand in domestic market for last few years. The export demand, which has remained subdued for last two years, is expected to witness a pickup in the coming months when a majority of export orders are received.

Most of the large exporters, who are holding relatively lower priced inventory, are expected to benefit from this. While paddy prices have inched up in the current procurement season, this would be comfortably covered by growth in realisations. In the past two years, the basmati rice industry has been under financial stress on account of excess paddy supply and weak international demand, leading to a sharp decline in realisations.

The average export realisations declined from Rs 77,988/MT in 2014 to Rs 56,149/ MT in 2016. However, there has been some improvement in demand in starting of 2017 also reflected by the increase in export realisations to Rs 59,247/MT. For the remaining period, the export demand is expected to improve further, with Iran

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RICE VIEW fast gaining market share in Europe, Middle East and Australia etc. Being the fastest growing brand of the Company, Daawat has more than doubled its revenues in the last 4 years.

Its sub-brands, Rozana and Chef’s Secretz, are also gaining share in the market in economy & institutional

also expected to join the order booking.

segment.

Further, steady domestic demand growth would add to the overall improvement in realisations for the industry. Paddy production is expected to be lower in 2017 by 15-20 per cent. Thus, paddy prices have opened higher by around 20 per cent in the current procurement season starting October 2016 and are expected to remain firm. Nevertheless, this is expected to be outweighed by the growth in realisations in 2017 and 2018.

The Company commands a robust operational framework across sourcing, processing/manufacturing and distribution. It’s widely spread and deeply entrenched sourcing network enables ready access to high-quality premium foodgrains from a combination of growers and leading grain markets (mandis) across India.

ICRA expects the export volumes in 2017 to be around 3.99 million MT (almost similar to the volumes in FY2016).

However, the improvement in realisations is expected to push the values of exports to around Rs 23,000 crore in 2017 as against Rs 22,718 crore in 2016. For 2018, ICRA estimates the volume and value of exports to be around 4.03 million MT and Rs 25,800 crore respectively.

The top Indian Basmati Rice companies Dawat – Dawat Basmati Rice is a flagship brand of Amritsar based LT Foods. With a rich legacy of over 30 years, Daawat is the flagship brand of the Company. There are variants of Dawat Rice such as Pulav, Regular, Brown Rice, Super Basmati Rice, traditional basmati rice, everyday etc. which are used by millions of Indians in India and abroad as a part of their staple diet.

Offering premium quality basmati rice, it is the second largest brand in India, in terms of market share. The brand is also

Kohinoor – Kohinoor Basmati Rice is a premium basmati rice brand present in India and 60+ countries worldwide.

This rice brand is known for its extralong grain and authentic taste. All of their variants such as Brown Rice, Organic, Exclusive, and Special Rice etc are well known for their quality and rich aromatic taste. Kohinoor rice is manufactured by ISO 9001:2000 certified food company Kohinoor Foods Limited.

The company has always stayed ahead of the competition and tried to be a pioneer by launching new and exciting products with innovative packaging.

The continuous strive to innovate and excel also spills over to other domain of convenience foods. Kohinoor has made a number of achievements in this segment.

Kohinoor Basmati Rice is the first branded food from India to be served on board Malaysian Airlines. Kohinoor’s elite list of customers includes the Royal Palaces of Brunei, Emirates and the Sultanate of Oman. Kohinoor Foods Limited has won many prestigious awards – the APEDA award for fourteen consecutive years, the

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National Award for Export Excellence, the Brand Equity award and many others; are just a few of many of such achievements.

On the international arena, Kohinoor Foods today commands respect from its peers as it shares the same coveted space in World's finest of food exhibitions like SIAL - Paris, World of Private Label Amsterdam and IFE London.

India Gate – India Gate Basmati Rice is a product from the house of world’s largest rice millers KRBL Limited. KRBL has a history of 120 years of rice production and have combined modern day crop practice with traditional farmer’s experience in basmati rice crop. They have been awarded with many awards for their quality products.

KRBL has distinguished itself by nurturing brand basmati over the years.

Its India Gate rice brand and its variant are the premium brands in the country.

The flagship brand accounts for more than 140,000 tonne, more than 25 per cent of volume sales and 40 per cent of value of the company. What gives it that premium feel is that the brand is backed by years of experience of milling and ageing of rice by 18 months, as against one year for other variants.

The pricing power of the brand is very well demonstrated as it has always

27 www.agronfoodprocessing.com distribution network in PAN India. They also export their rice variants to Dubai, UAE, Sri-Lanka, Nepal, Jordan, Kuwait, South Africa, Malaysia and Singapore.

Aeroplane Basmati – Aeroplane Basmati Rice is a rice brand of Amir Chand Jagdish Kumar (Exports) Ltd. Their Basmati Rice is known for their rich long grains and delicious taste. The brand is not only popular in India but is exported to 74 countries and is hot favorite among NRIs living there. Head quartered in New Delhi, they manufacture more than 33 varieties of rice in their three plants located at Punjab, Haryana and Delhi.

maintained an upward pricing trajectory despite the volatility of paddy prices over the years. Besides, its 18-month process of rice ageing ensures superior quality of rice to consumers. Rice as a commodity has witnessed price volatility but the India Gate brand has witnessed upward pricing trajectory due to the trust reposed by its consumers. The company has spent ₹200 crore on advertisement and other ancillary expenses over the past decade for creation of these brands. Inarguably, India Gate has emerged as one of the top food and agri FMCG by revenue in the world.

Lal Quilla – Lal Quila Basmati Rice is best basmati rice available in India. The brand is a flagship product of Amar Singh Chawal Wala Company, which has its roots in early 1900s in Amritsar, Punjab.

Today ASCW is a multi crore company with its premium basmati rice selling in domestic market and in international market. Over the years they have launched variants of Lal Qilla Basmati rice such as Brown Basmati, Excel Basmati, Gold Basmati, Majestic Basmati etc.

Hanuman Basmati – Hanuman Basmati is a trusted name in India since its inception in the year 1990. They have their state of the art rice manufacturing mill at Haryana, which has a production capacity of 100 tons of rice per day. They are leading brand in North Indian States and have a

Reckoned as a well-known and prominent player as a leading rice exporter of the country, it is an acknowledged ISO 9001:2000 certified firm. Being serving in the food grain line of business since its establishment in year 1969, the prime expertise and aptness of them lies in providing bigger volumes to different governmental firms and organizations all across the globe involving Indonesia, South Korea, Japan, Kuwait, Iraq, Jordan, Iran, Qatar, Saudi Arabia, Oman, Philippines and many other pioneering and well known rice importing nations.

The top quality basmati rice is been marketed across more than 74 nations all around the globe. Acclaimed and vastly been known as the most professional and reliable rice service provider in the rice industry, it is reckoned and popular for offering the top notch and premier quality rice at competent and cost efficient prices.

Also, it has been accredited as per ISO 22000:2005 certification, HACCP accreditation for food safety management standard and as the leading two star export houses in accord to the Ministry of Commerce and Industry.

Amira – Amira Basmati Rice is a quality product from decade old food products company Amira Nature Foods Ltd. Apart from India, they are present in 60 countries in world. They have their head office in New Delhi and manufacturing unit in Haryana. Amira has won many awards for their products such as FIEO award, APEDA award, and other export awards.

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RICE VIEW It is acknowledged as one of the best and leading basmati rice brands of the country.

Proffering an extensive and vast portfolio of brands, it has been manufacturing and providing products with full care available to local markets and places easily all around the globe. The basmati rice offered by the company is available directly from the foothills of the Himalayas, and there is a specific area dedicated and available for the production, manufacturing and cultivation of basmati rice.

Aged for a year, the rice is being processed with time and then cultivated and processed at state of art and advanced treatment plant assuring to preserve all its purity and hygiene in the most cleanliness state. With a long record of achievement and acclaim, it is esteemed as the country’s fastest and biggest growing firms.

Best – Best Basmati Rice is among top selling basmati rice brand in country.

They are leading rice exporters and have their presence in 56 countries. Best Basmati comes in various ranges such as Brown Rice, Organic Rice, Royal Vintage, Super Premium, Select, Special and Best Shahi Pakwan rice. They have won many awards such as APEDA Export Award, Udyog Ratna Award etc.

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Mezban – Mezban Basmati Rice is a quality product from Masp Impex (P) Ltd. Their basmati rice is long, white, rich in taste and aroma and at the same time are available at lesser prices than other big brands. The brand is available in variants such as Traditional, Rozana, Gold, super, 1121 Basmati Sela, Basmati Steam Rice and Tibar Basmati rice. Headquartered in Delhi, they have separate department for maintaining quality.

It is a leading and well known exporter of

RICE VIEW

Basmati as well as Non-Basmati rice. Since its establishment, it has been dealing in providing high grade and quality and aromatic Basmati rice of diverse kinds and types including Pusa Basmati rice, 1121 Basmati Sella, White and Golden rice, Sugandha rice, 1121 Basmati steam rice, PR 11, Non-Basmati rice, Sharbati rice, IR 36, IR 64, PR 14, and more. Each of its offering is rigorously and stringently analyzed and checked considering varied parameters assuring delivery of topmost quality.

Sungold – Sungold is manufacturer, trader and exporter of premium basmati rice since 2009. The brand offers variants such as Basmati Rice, Pusa Basmati Rice, Long Grain rice and Short grain rice.

Headquartered in New Delhi, this brand has grown rapidly and established as premium basmati brand in country.

Popularly known all around as Sungold

Trade Private Limited, it has been incorporated under the legal and authoritative companies Act 1956. Being a leading rice brand of the country, it has been founded in the Capital of the country that is New Delhi. Founded and started their operation in year 2009, the company's base is in New Delhi, India.

Famous as a renowned manufacturer, importer, and exporter of Agro commodities including organic as well as non-organicnon-basmatirice and GMO free basmati rice.

The company is known to proffer a huge gamut of agro based commodities like Pusa Basmati rice, Basmati rice, Long grain rice, Non-Basmati Parboiled rice and Short grain rice and even Pusa 1121 Basmati rice. Adding to this, the company is known to adopt the mission and motive to provide its customers and people, one of the finest quality of Basmati rice as well as non-Basmati rice, known all around to be processed and cultivated in accord to advanced and latest procedures assuring 100 per cent nutritional and healthy values.

121, 1st Floor, Rassaz Multiplex, Station Road, Mira Road (E), Dist Thane - 401 107, Maharashtra.

Ph. : +91-22-28115068, 28555069, 8689979988 Email : info@agronfoodprocessing.com www.agronfoodprocessing.com

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3D PRINTING

The microwave of the future?

Why 3D printing

is the status quo of the food industry

Development in the 3D food printing world has been ongoing for some time, but bold new claims state that the machines could replace the familiar kitchen staple

T

he Food Industry and 3D Printing With the advent of 3D printing, there has been a tremendous breakthrough in today's food industry, with companies across the globe trying their hand at 3D printing food. Today, 3D printing is no longer an idea, but a reality that can revolutionize food innovation and production through better creativity, customizability, and sustainability.

In the simplest of terms, 3D printing uses a process known as additive manufacturing, wherein 3D deposition printers slowly deposit layers of material, one of top of the other, until a product is created. 3D binding printers can also be used, where the layers are later bound with adhesive.

The 3D printers used for manufacturing and creating food utilize lasers, powdery materials and nozzles, amongst others, and are opening up new doors when

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it comes to food customization and delivering a potent mix of just the right nutrients.

Food Innovation - Current Applications of 3D Printing While 3D Systems ChefJet uses crystallized fine-grain sugar for perfect geometric configurations and highthroughput confectionary, there are other companies who prefer using syringes

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to dispense chocolate into beautiful patterns. Yet another company - Foodini, is using edible ingredients squeezed out of stainless steel capsules to create a wide range of dishes from sweet to savory.

A German nursing home uses a 3D printer to create a food product called Smoothfoods, which is a concoction of mashed peas, carrot and broccoli. This tasty dish is then congealed with edible glue and served to elderly residents who face difficulties in chewing. This has been a huge hit with over 1,000 such facilities

in Germany adopting the technology.

There is really no limit to the scope and future of the 3D printing industry. Very soon, you might be eating pastas, pizzas, brownies or quiche all printed from a 3D food printer!

The Advantages of 3D Food Printing With 3D printers now becoming more affordable for the average consumer, 3D food printing stands to gain a lot from this newfound interest in the technology.

Food printing manufacturers are already lauding the capability of 3D food printers

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3D PRINTING

to boost culinary creativity, nutritional and ingredient customizability, and food sustainability. Some of advantages of 3D food printing include • Saving Time and Effort: 3D printing food can save both time and energy when it comes to experimenting with cocktail garnishes or chocolate/sugar cake toppers.

Even a trained pastry chef cannot achieve the perfection that 3D printing can • Innovation in Healthy Food: Today, 3D printing has gone beyond the kitchen.

ChloéRutzerveld, a Dutch food designer

3D PRINTING

32 www.agronfoodprocessing.com headlines are being grabbed by food that is sculpted into interesting shapes, but a more scientific approach to the development of the technology and establishing appropriate applications is required.

has used food printers to create crackerlike yeast structures that include spores and seeds that sprout with time. He feels that snacks like this and other such natural and transportable products will transform the food industry someday • Food Sustainability: 3D Food Printing has the ability to supply an ever-growing world population as compared to traditional food manufacturing systems.

At the same time, food printers could also minimize waste with the use of hydrocolloid cartridges that form gels when combined with water. Even rarely used ingredients like duckweed, grass, insects or algae can be used to form the basis of familiar dishes • Personalized Reproducible Nutrition: Since 3D food printers follow digital instructions, the idea of being able to make personalized food containing the correct percentage of nutrients for a particular age or gender does not seem so far off. Food printers can easily help determine the exact quantity of vitamins, carbohydrates and fatty acids as per the input, without any hard work Although 3D printing is perceived as a brand new technology, it has in fact been around for over 30 years. There are more than 100 commercial materials available on seven print platforms including plastics and metals. Several sectors are adopting the technology, including automotive, medical, aerospace and design. It is predominately being used for prototyping but it is now entering the next big step change: machines and platforms for production.

The food industry is exploring the potential for 3D printing. The

Healthy and fresh printed produce helps drive innovation "Top restaurants around the world are already using 3D food printers to create culinary masterpieces."

This is where Foodini comes in. The launch product of Barcelona-based Natural Machines, the Foodini 3D food printer is the first to print all types of real, fresh, nutritious food from croquettes to crackers, and breadsticks to burgers.

The machine is a new generation kitchen appliance promoting cooking with fresh, real ingredients.

Natural Machines targets both professional and home kitchen users. Professional users including Michelin-star chefs enjoy the printer for the fact that it opens a whole new world of food presentation.

Top restaurants around the world are already using 3D food printers to create culinary masterpieces. And this interest from chefs stems from two main reasons: customization – enabling the creation of dishes that cannot be done by hand; and automation. Automation in this industry removes the ‘pain point’ in certain food preparation processes. While simple, one-pot meals don’t need a food printer, any process that is time-consuming, repetitive, or intricate – such as rolling breadsticks or making individual ravioli pieces can be done by a 3D printer. So the technology enables chefs to innovate, and speed up preparation times.

Lending a helping hand – speeding up the cooking process "The technology enables chefs to innovate, and speed up preparation

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times."

Consumers are similarly being encouraged to adopt the appliance as a time-saving and hassle-avoiding healthier option. It is hoped that it will encourage people to eat fewer pre-processed meals and snacks. And for the skeptics, or those who simply can’t get their heads around eating printed food, the company explains that if you eat anything from a food manufacturer, like packaged food you can buy in a supermarket, you are essentially already eating 3D printed food. A food manufacturer takes food, pushes it through machines, shapes it, forms it, while Natural Machines has taken the same concept and shrunk the facility down to the size of a kitchen appliance.

Foodini is a kitchen appliance that takes on the difficult parts of making food that is time-consuming to create by hand. By using a 3D printer, you automate some of the assembly steps of home cooking, making it easier to create freshly-made, healthy and nutritious meals and snacks.

The company is not trying to replace traditional ingredient preparation and cooking methods, but instead wants to offer a kitchen product to help people in the process. From shaping pretzels, to forming gnocchi, to layering ravioli, to forming crackers [the Foodini] is designed to help get people back into

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kitchens, cooking with fresh foods, and getting away from buying processed, packaged, pre-made foods.

Using 3D technology to develop food for long range space missions "In the future, you’ll see a range of 3D food printers from Natural Machines to meet all types of budgets and functionality requirements."

Being able to print food at the click of a button certainly has its advantages.

Outside of the kitchen, 3D food printing is cooking up a storm in outer space. In 2013 NASA, in partnership with Texasbased Systems and Materials Research Consultancy (SMRC), started exploring the possibility of using a 3D printer in space missions to manufacture food.

SMRC was awarded a $125,000 grant to conduct a study into the feasibility of a 3D printed food system for longduration space missions. The company’s senior mechanical engineer, Anjan Contractor, used the grant to produce the world’s first 3D pizza printer that could be used in space. He later founded the company BeeHex to bring the invention to the market as a commercial technology, which now uses clean robots to make pizza in less than four minutes that would otherwise take a human nine minutes.

As space exploration advances, NASA will need to continue to make improvements in life support systems, including how to feed spacecraft crew members during long space missions. The aim of the 2013 study was to help to determine the capability of 3D food printing to enable

nutrient stability and provide a variety of foods from shelf stable ingredients. Long distance space travel requires 15plus years of shelf life,” Contractor told Quartz in 2013. “The way 3D printing is going, all the carbs, proteins and macro and micro nutrients are in powder form.

The moisture is taken out and in that form it will last maybe 30 years.” Plenty long enough for a mission to Mars.

Direct Metal Printing case study A confectionary company making a range of products was looking for a solution to an age-old problem: successfully mixing colours into the product with easy maintenance and marginal gains to speed up production.

The existing extrusion of materials was through bespoke machined nozzles that were CNC (computer numerical control) machined from steel for the basic geometry, but required further processing to make holes to push through and mix the colours and ingredients. The process used was deep hole drilling, which is expensive and rather limited as holes can only be made in one direction. Several parts were required to make a complete assembly. Cleaning and maintenance of the nozzles proved to be complex and time consuming as traditional manufacturing of complex geometry results in sharp corners and features.

In CNC manufacture, also known as reductive manufacturing, parts are made from blocks of stone,

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3D PRINTING lengths of wood and billets of metals by accurately carving material away. It is simple but very wasteful, with up to 90 per cent of the value of the material falling on the floor and being scrapped.

AM is a simple process of melting or curing very fine layers of powder or liquids. The process starts with a CAD model sliced into cross-sections; each cross-section is mapped onto the surface of the material by laser which joins the particles together. As materials are joined together, the solid material acts as a support structure, allowing highly complex geometries to be created, layer by layer. Features, such as tunnels, that can travel in any direction and can change course inside solid material can be created. Weight reduction can be achieved as complex lattice can replace solid walls.

Designers have the freedom to design in new and previously impossible ways.

Designers at 3D Systems came up with a novel solution for the mixing of colours into confectionery using a form of AM that takes atomized metal powder and uses a laser to accurately melt the material in layers of between 30 and 60 μm. The material in this case was Stainless Steel 316L, a food grade material.

The first design improvement was to change the shape of the holes of the nozzle.

Speeding up the conventional assembly line would force materials through round holes resulting in misshaped sweets. The geometry that worked at speed was an oval shape, which can be built using the

34 www.agronfoodprocessing.com AM manufacturing technology. A small channel of 0.8mm was also created to allow compressed air to be pumped in to cool down the extruded product, allowing the assembly line to speed up making more product in a given time period.

The second gain was from a cost reduction in maintenance and cleaning programmes.

The parts were designed with no sharp angles and edges, common in traditional manufacturing, so that they are easier to clean without the need for disassembly, saving time and labour costs.

To most, the name Chuck Hull will mean very little, if anything. But in 1983, Hull created the first working 3D printer. Three years later he founded 3D Systems (3DS) to better market the machines, and the company now offers two 3D food printers. With a focus on printing sweet rather than savoury, the idea that a printer could be used to form edible products was formed.

The technology has made considerable advances in the past few years; however companies developing 3D food printers have by and large stuck to printing sugary products, including chocolate, icing, and sweets.

These foods in their liquid form are easy textures to work with when it comes to 3D printing, and so naturally this is where early development was concentrated.

However, why shouldn’t the machines be able to print different foods and different food textures?

India's 3D printer market set to cross $62 million by 2022 India's 3D printer prototyping and materials market is projected to reach over $62 million by 2022 which is a nascent concept with several start-ups foraying into the segment, as per latest research by 6Wresearch.

The research said the market is gaining grounds in applications pertaining to education, medical, arts and architectural, and even in industrial and manufacturing applications.

Food, architectural,

education, arts, automotive, fashion and consumer electronics are the leading applications for 3D printer prototyping market, wherein consumer electronics presently accounts for major share. In addition, automotive and industrial end users are increasingly opting for high-end 3D printers.

Microwave of the future?

So while the technology clearly has a place in the professional food environment, will 3D printers one day sit alongside the toaster as a common kitchen appliance?

In a word, yes, those 3D food printers will be the microwaves of the future. In 10 to 15 years, 3D food printers will become a common kitchen appliance in both home and professional kitchens, similar to how an oven or a microwave are common

appliances in kitchens today.

Priced at $2,000 – the equivalent to a high-end food processor – the Foodini 3D food printer will be available to select customers this year. And with the promise of a cooking version of the machine post-2016, the company plans to widen the product’s availability to the consumer market. In the future, you’ll see a range of 3D food printers from Natural Machines to meet all types of budgets and functionality requirements.

Stay tuned. It’s going to keep getting better and better. Itenvisions that 3D printing technology will continually evolve, and

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3D PRINTING lots of research and development in being done in this zone.

At present, 3D printers may not be producing great-tasting food or expertly cooking up elaborate meals from scratch.

But they can do so and are getting better at their promise of better sustainability and nutrition.Development is being done for a pizza-making printer and is hoped that this machine can produce food from capsules of oils and powders which have a shelf life of 30 years! Such a machine would not only minimize the environmental impact of cooking, but also present a renewable form of sustenance to a world where population is constantly growing.

Lynette Kucsma, CMO and co-founder of Natural Machines feels that 3D printing can also ensure better nutrition.

For instance, a printer like Foodini can not only minimize the amount of chemical additives but also minimize overconsumption.

Very soon, people would be waking up in the morning and asking their printers to print a breakfast that has the right amount of fat and protein.

At the same time, 3D printing, though advantageous, has to overcome several challenges, the main one being speed. Several of the common designs that food printers print today require the ingredients to be first cooled, before the application of the next layer, which leads to delay. Consumers as well, need time to get used to the idea of food printers, and not mix it with synthetic foods.

The road ahead for 3D food printing faces several other challenges. It might take some time, but just like every other technology, 3D food printers are getting better every year. The promise of sustainable, affordable nutrition is worth our pursuit, and with the food industry looking at 3D printing to solve its problems, we should soon see it become as mainstream as a microwave oven.

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BUDGET 2017-18?

What does the industry expect from Union Budget 2017-18

E

CONOMIC OVERVIEW 2016 has been a challenging year for the global economy. The assessments made at beginning of the year indicated some likelihood of an improvement, were revised over time - inclining towards a weaker scenario amidst persisting headwinds.

The Global Economic Prospects report released by the World Bank in June 2016 revised the global economic growth forecast for 2016 to 2.4 per cent from 2.9 per cent projection made in January 2016.

The advanced economies continued to witness disparities in the pace of recovery.

Further, with United Kingdom making the unprecedented move to exit the European Union, chances of an another bout of

volatility remain on the anvil.

The times have been difficult and India has not remained unscathed. However, even amid persisting uncertainty globally, India has emerged as the fastest growing economy in the world. The country has been able to hold on to a steady growth by constantly working to maintain a sound macro-economic policy framework and anchoring itself to a committed reforms path.

growth is expected to witness an uptick in the latter part of the current fiscal year.

India’s GDP growth picked up from 7.2 per cent in 2014-15 to 7.6 per cent in 2015-16 and the Economic Survey pegs an estimate of7.0-7.75 per cent growth for 2016-17. Though the latest available numbers for Q1 2016-17 reported a GDP growth of 7.1 per cent was lower than 7.9 per cent growth observed in Q4 2015-16;

On the inflation front, while overall prices have remained range bound spikes were noted in the food price segment causing some uneasiness.

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An anticipated improvement in agriculture and industry sector performance is likely to aid the recovery process. Monsoons have been normal this year with good spatial distribution, which is a big positive.

Kharif acreage has been reported to be much higher vis-Ă -vis the previous year according to the data available till date.

Prices of pulses have been a key pressure point treading in the double digit terrain for 21 consecutive months beginning January

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2015. A surge was also noted in vegetable prices between May and July 2016 raising fresh concerns. However, latest numbers indicate food prices abating.

The government has been keeping a close a vigil on price movements, following up with appropriate measures to improve supply side management.

At this juncture therefore it remains imperative that precedence is given to pushing growth. On the investment side, it is essential that the cost of capital is made more competitive. The Reserve Bank of India has cut the repo rate by 175 bps since January last year. The Government had also announced a cut in the small saving rates earlier this year. It remains critical that Banks take cognizance of the situation and transmit these cuts by lowering the lending rates.

One of the biggest achievements last year has been the enactment of the Constitution (122nd Amendment) Bill to introduce the Goods and Services Tax (GST).

The Constitution Amendment Bill for GST was cleared in both the houses of the Parliament, ratified by the requisite number of states and has also received the President’s consent. The implementation of GST will be the single biggest reform in India’s history and could add 2 percentage points to India’s GDP growth in the medium term. GST is expected to become operational in April this year.

The Government took a step further in 2016 to position India as one of the most liberalized countries in the world by further overhauling India’s FDI regime. In June 2016, the Government further simplified the policy framework

On the external front, India’s merchandise exports have been contracting since December 2014 with an exception of a mild recovery noticed in June 2016.

India’s non-petroleum non-gold and silver imports have also been in the negative terrain since August 2015, with the only exception of positive growth noted in February 2016. Even though, the government has taken steps to address the concerns of exporters, a recovery in exports is contingent on a consolidated recovery shaping up in the global economy which is still sometime away.

Government’s reforms Path

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BUDGET 2017-18? governing investments in a whole host of sectors including strategic sectors like defence and aviation. This is a huge positive for the economy. While a host of sectors have been opened up under the automatic route, FDI limits have been increased for those sectors that require approval.

India’s monetary policy framework finally went through the major overhaul with the Monetary Policy Committee coming into force at the fourth bi-monthly policy announcement on October 4, 2016. A six member committee has been put in place, with three members from the Reserve Bank of India and three external representatives to jointly decide on the policy course. This is expected to further reinforce the partnership between the Government and the Central Bank with the objective of managing inflation dynamics.

Other landmark reforms this year included passage of the Real Estate Bill and announcement of the much awaited Intellectual Property Rights Policy.

Union Budget 2017-18 Between the last year’s Budget and the forthcoming one, what remains unchanged is the fact that the impetus for

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BUDGET 2017-18? support growth. The government would not want to lose India’s ‘bright spot’ tag among its peer group.

Junk food, sugary drinks may invite higher taxes Junk food and sugar-sweetened beverages may attract higher taxes in the upcoming budget. In an effort to curb the growing incidence of lifestyle diseases like diabetes and obesity, the government is mulling an additional fat tax on sugary beverages and packaged food high on salt and saturated fats.

generating growth will have to come from the domestic economy. The Government will have to continue playing the role of a catalyst to give a boost to the economy.

Weak investments and subdued demand conditions remain major concern areas.

The Union Budget 2017-18 is definitely unique even historic in many ways. For starters, it will be presented on a much earlier date of 1st February as opposed to the usually date of 1st March. If this wasn’t enough, this budget is also special, as for the first time, the Railway Budget will not be a separate event and will be incorporated into the General Budget.

In the run up to this budget, the Indian economy was growing at a rapid pace registering GDP growth of around 7.6 per cent and then the brakes came on as a result of the unexpected demonetisation announcement. The decision though commendable from the combating black money aspect, has caused significant liquidity issues in the economy. As of now, demonetisation is expected to have lasting impact on a number of segments including automobiles, FMCG and a plethora of other cash-hungry businesses.

Considering the rough run up to this budget, the expectations of “feel-good” factors being features in the Union Budget 2017-18 are pretty high. Hence a series of populist policies are expected in this year’s budget. The following are some of

the key expectations from Budget 201718: Measures to boost Agriculture There have been widespread media reports of farmers being unable to sow Rabi crops due to the unavailability of new currency notes in sufficient numbers. If the reports that large areas of agricultural land have remained unsown are true, food inflation is definitely going to cause a major problem in the coming months. Add to this the fickleness of the monsoon season and the government may be looking at the possibility of a food crisis in the coming months. Keeping this in mind, it is expected that farmers might get some additional benefits as well as greater access to cashless transaction modes so that they can purchase seeds, fertilizers and other agricultural essentials with greater ease.

The Indian agriculture sector, which is the largest informal sector of the Indian economy is the main driver, followed by others such as services and manufacturing that got spooked by the demonetisation drive. The sudden decline in money supply has adversely impacted consumption demand in the economy.

However, one should look at the bigger picture of demonetisation, which will definitely fetch results in the long term.

It is largely expected that the Modi government would continue to follow sound and prudent economic policies to

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The proposal was made by the group of secretaries on health, sanitation and urban development in a recent meeting with PM Narendra Modi to discuss budget proposals, an official said. The 11-member group has also suggested that proceeds from such higher taxes be used to increase the government's spending on health. The proposal for higher taxes on such products has been in the pipeline since April last year. The government had also constituted an inter-ministerial committee headed by the health secretary to deliberate on the proposal to impose stringent measures including higher taxes and restrictions on endorsements and advertisements of such products on TV, mainly during prime time.

The FSSAI (Food Safety and Standards

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BUDGET 2017-18? next budget is also expected to promote cashless transactions. Some of these such as discounts when using cards at toll booths, waiver of merchant discount rates when using debit cards at POS terminal, etc. have already been implemented though for a limited time.

Additional benefits to those opting for cashless transactions through credit cards, debit cards and mobile wallets are expected to be part of the Union Budget 2017-18. Additionally, there might also be benefits announced for use of payment bank services that mainly target the unbanked and under-banked sections of society.

Authority of India) is already working on mechanisms to regulate consumption of junk food. This is crucial given the growing disease burden in India," health secretary CK Mishra said, adding the ministry was in support of the proposal made by the group of secretaries.

Revamped Income Tax Structure Many corporate entities, bankers and even the general public at large had hoped for a change in the Income Tax slabs.

As a result of the anticipated decline in customer spending, this year’s budget is expected to finally introduce a change in the current taxable income tax slab. If new IT rules in fact come into effect, they might just be applicable to both individual tax payer as well as corporate entities.

Already some media outlets have reported that the Government is planning to revise the current 2.5 lakh to Rs. 4 lakhs per annum as the minimum taxable income in order to ease the pain of demonetisation.

Though the increase might not occur to that an extent, any upward revision of the minimum taxable income slab will be cheered by the salaried and self-employed alike.

of Parliament being washed out as a result of demonetisation protests, this year’s budget is expected by many to feature the introduction of a much watered down version of the GST. But, this will definitely be cheered by many businesses as it would make the task of estimating and filing their taxes much easier.

Measures to Promote Cashless Transactions Taking into account the government’s hints that the entire value of the demonetised notes will not find their way back as cash into the economy, the

Introduction of GST Goods and Services Tax popularly known to GST, has been a major talking point and a bone of contention between the central and state governments over the last few months. With the winter session

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Increased Investment in Railways As a result of the merger of the Rail Budget with the Union Budget, there is all the more reason for the Finance Minister to introduce populist measures that focus on further development of infrastructure.

The modernization of railways is long overdue and the recent Kanpur accident is expected to give further impetus to government spending on railways modernization. Additionally, like every year we can expect a few new trains that would be launched. Don’t expect A/C fares to get reduced this budget, but there might be a downward revision of passenger fares for non-A/C classes to

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BUDGET 2017-18?

Union Budget 2017 to minimise the pain of demonetisation. This year the budget will also be crucial, given the elections in five states, including Uttar Pradesh.

modernization. Additionally, like every year we can expect a few new trains that would be launched. Don’t expect A/C fares to get reduced this budget, but there might be a downward revision of passenger fares for non-A/C classes to boost positive sentiment among voters in the lower economic strata, who are the hardest hit by the demonetization announcement.

Further Boost to Government Plans Another measure to shore up sentiments among investors would include government plans to boost startups and businesses like Skill India, Make in India, Start-Up India, etc. through tax breaks and other goodies. These measures as well as additional measures that would help start-ups raise seed capital cheaply would definitely be something that the government will consider.

This has specially become important considering that subsequent to demonetisation, the Sensex lost all the gains it had made in 2016 within 8 to 10 trading sessions. Moreover, with the Fed rate hike announced from January onwards, a large proportion of foreign investment is expected to leave India and head back to the US. Affordable Housing Measures Last year’s budget included some key announcements that promoted low cost housing and offered cheaper home loans to individuals who opted for amounts of up to Rs. 35 lakhs during the 2016-2017 fiscal. These benefits might be extended for the 2017-18 period. Moreover, there might be additional tax breaks for those involved in the construction of such affordable housing.

Increased taxes on Tobacco, Alcohol, Luxury Goods and imports The prices of tobacco products and alcohol

have historically been increased in every budget as these have been a perennial source of revenues. Going forward, we can expect more of the same and the price of imported goods such as highend electronics, imported automobiles as well as gold is also expected to rise as the government attempts to increase indirect tax revenues subsequent to GST implementation, make imported items less attractive to control its budget deficit and simultaneously promote the Make in India initiative.

All said and done, the Union Budget 2017-18 is expected to be quite different from many of the previous ones and even though no sweeping changes are expected to occur. The above write up is about expectations and the main one that will be top of the mind would be the government’s desire to create a positive feeling for the future so as to boost investor confidence both domestic and international.

After thought Undoubtedly post demonetisation, the forthcoming Union budget, which is scheduled for February 1, would be a litmus test for the government.

Expectations are running high and have created a buzz among all the stakeholders. It is largely expected that the Finance Minister would announce a string of steps in the

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Moreover, Prime Minister Narendra Modi’s recent speech indicated that farmers, who were hit by demonetisation, would get some goodies in the budget to compensate for the pain they bore. Apart from this, some relaxation in personal tax exemptions are also on the cards to boost purchasing power and, thus demand in the economy, which has taken a knock in the recent past.

It is also believed that the government focus would also be on consolidation and improving existing social programmes with a rural focus.

The assumption is that this Budget would target rural development, infrastructure and skill development through a range of measures and higher allocations.

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PACKAGING

Packaging plays a very significant role in the food industry

T

he packaging industry in India is growing at a good rate with a growth rate of 22-25 per cent per annum. The Indian packaging industry plays a very significant role, adding value to the various manufacturing

sectors including agriculture and FMCG segments. It has a good exports record of printed sheets and components, plastic film laminates, flattened cans, paper board, lug caps and packaging machinery, wherein the imports comprise of coating

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and lining compounds, tinplate, and the rest. The fastest growing packaging segment in India are laminates, and flexible packaging particularly PET and woven sacks.

The packaging industry has a wide

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potential in the exports market and is the most suitable for investment.

As compared to Europe, the cost of processing and packaging food is way much lower in India as the country is blessed with abundant resources and skilled labor. The food processing, beverages, poultry, and seafood segment have untapped potential for this packaging industry. As the consumption increases, the packaging sector will also see a rise in the production volume parallelly. At recently concluded International Packtech India, 9th International Exhibition and Conference for Processing, Packaging,

and Printing had plenty of individuals and visitors in attendance. Agro and Food Processing had a chance to speak with some companies who shared their views on the packaging industry and why it is important.

Growth & the factors for growth Sheth, Vyas, Sarkar have a similar point to share that the packaging industry in India is growing at a very good rate. Kshirsagar stated that packaging industry is booming in India as well in foreign countries like Africa, Europe and so on. Technology and new innovations in the Indian market

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PACKAGING

has changed the scenario of this industry.

The food packaging industry has seen many innovations in terms of packaging and branding. The important fact here is that all food products should be hygienic, safe and must look attractive at the same time. Country Head – India Operations of Hiplik Packaging Hubert agreed on the premium packaging aspect as he said that people are currently getting accustomed to this premium type of packaging that has been developed in

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other parts of the world. India has just started to adopt this trend and is in a very nascent stage. India has a long way to go and lot of potential in terms of premium packaging. When a product has goodlooking appearance, it will automatically gain attention in the market. Hiplik is into secondary packaging for all types of industries like cosmetics, baby-care products, alcohol products & nonalcoholic products. The company caters to a variety of industries that require secondary packaging.

What could be the reasons for this growth? Well the response to this question varies as everyone have different points to acknowledge the growth factors of packaging industry.

Accupack Director, Shehul Sheth feels that the packaged food, safety from the consumers’ perspective, durability, good shelf life are the reasons. Vyas attributed the government policies, set-up and climate in India required for the industry for the good growth of packaging industry. Marketing Manager of MLT Pack Services, Mohan Kshirsagar said that the food industry has greatly contributed to the packaging growth rate.

“Human consumption is one important aspect as when people consume, only

then will the demand for the products increase.” Established in 2003, MLT Pack Services manufactures all types of packing machines, undertaking packing of any solid material like biscuits, toast, cookies, chocolate, choco bars, detergent soaps, noodles. These can be packed in various types of packaging models, price of these machines begins at Rs 8 lacs to 50 lacs in Indian currency.

Sarkar also agrees that people are one of the reasons whereas other factors include organised retail segment that is rapidly rising, mall culture and e-commerce.

Lastly Hubert is of the same view that end-consumers have majorly contributed to the astounding growth in the packaging industry. Today the industry is making use of the best machines right from labelling to barcoding and scanning, to plastic and metal packaging. The retail growth in India and increased consumption of consumer products is the driving force for packaging in the country.

Packaging – an important aspect of the industry The different sizes available for the packed products also have their own marketing points.

Consumers sometimes purchase on an impulse, and preferably

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PACKAGING pick up smaller packs because it’s convenient to carry. Today packaging plays such a crucial role in the industry especially food sector. Hence to ensure that the product remains secure till it reaches the end-consumers, the manufacturers should make use of the best quality packing material. Rightly said by Sheth, “whatever you make needs to be packed, to ensure the shelf life of product and protection from environment and other things. So, whatever you pack, you save and extend the life of product.

Preserving the product is very essential, hence packaging is an important aspect of the product, at times it is considered more important than the product itself.

Accupack is a business group offering engineering solutions for the industry.

They are into three verticals – moulds for pharmaceutical industry, machines for food, pharma and FMCG industry, and software operational intelligence for the clients.

Hubert and Vyas are on the same page when it comes to the appearance of the product. The way how product appears in the market is a very important point in the marketing strategies of every company in the world. Hubert said presentation of the product is significant to attract the potential customers, hence packaging aspect is of great importance from the marketing point of view.

General Manager of NPM Machines Pvt

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Ltd. Hardik Vyas is very optimistic about the packaging industry as he said now-adays everyone wants excellent packaging for their products as the aesthetic appearance is important for the industry.

NPM machines is into liquid packaging industry, providing different models like filling, sealing up to labelling machines.

Kshirsagar stresses that promotion & visual appearance of the product is interlinked. “When the product gets an attractive packing, it becomes noticeable and has sales potential. Manufacturers can easily promote their product if it has an attention-grabbing appearance, hence packaging plays a significant role in this industry.” General Manager, Technical of Huber Group India Pvt Ltd. Prasanta Sarkar has a different point to state on as to why packaging commands a pivotal place in the industry. He said “If you look at the global food production particularly fruits and vegetables, almost 1/3 of the total material of what is produced goes into waste mainly because of lack of proper packaging medium.

Now with huge population pressure, it is important to preserve this kind of natural resources. Hence packaging is the solution that provides the extra bit

of comfort to the products.” When the packing materials are of good quality, it will always protect the product and provide good shelf life. Huber group is a printing material supplier, having complete range of products starting from printing on flexible packaging to printing on paper and board, tin, glass. It supplies all the printing material required as per the demand.

Type of packaging There are different types of packing and

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PACKAGING the most popular ones in the market are blistering and flexible. Blister packaging is used in almost all industries including pharmaceutical, consumer, electrical, healthcare, and so on. The main module of a blister pack is a cavity or pocket made from a formable web, usually a thermoformed plastic. These packs are used most commonly for unit-dose packing of pharmaceutical tablets, capsules, or lozenges. Another example of blister packing is that wherein the goods like hardware & electrical items, toys contained between a specially made paperboard card and clear pre-formed plastic. Anybody can visually check the product through the transparent plastic. One can clearly see the product, but is unable to touch/tamper it. The advantage here is that blister packs are cost-effective, provides barrier protection and excellent degree of tamper resistance thus ensuring good shelf life. When the product is displayed on the retail shelf, then the hygiene, visibility, safety, and product life are of importance, hence blistering packaging is the most sought after in the market.

Flexible packaging is used in every consumer product market. It is that part of a package wherein the shape can be readily changed. This packaging made of plastic, film, paper, foil, metalized or

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PACKAGING pollution. This type of packing is preferable as compared to other ones because of the various advantages it provides. Flexible packing can be used for a diverse range of products as it uses less energy, provides clear visibility and reclosure and dispensing options, has a durable shelf life along with display, creates less waste and low emissions, and can easily be stored & transported.

coated papers and film, or a combination of these materials. This type of packaging is largely used because of the several technical developments made in this sector. The advancements taken place in materials and production processes during the last decade has reduced the weight of flexible packaging, by approximately 40 per cent. The value-addition provided by flexible packaging to both the food and non-food products and has ensured food safety, longer shelf-life, barrier protection, excellent printability, the flexible packing segment is growing at an unprecedented good rate.

There are many useful advantages of making use of flexible packaging as firstly there is less waste produced, thereby diminishing landfill discards. The latest technology in flexible packaging being made use by the industry has resulted in reduced greenhouse gas emissions, less water and energy consumption, and volatile organic compounds. Light weight flexible packaging results in less transportation-related energy and fossil fuel consumption, and environmental

Packaging and Value addition When a company adds value to the product, it indirectly increases its value in the food distribution industry.

The innovative method of packaging has given many opportunities to the industry that can consider the new technologies at their disposal. Examples of adding value to the products are can beverages have moved on to plastic rings, carton for single-serving containers. Sometimes, manufacturers are reluctant to bring in the required changes that will completely transform the dynamics of the product. They chose to ignore the benefits of the latest ideas and are not interested in any kind of value-addition for their products. The lackadaisical approach to not experiment with the new innovations in packaging industry keeps these manufacturers growth chart from moving in the upward direction.

These people fail to understand that the good appearance of the material will help to boost the brand image. Maintaining the brand image of the company is very essential as that plays a great role in terms of profit and progress of the company.

Now-a-days, many consumers are impulsive purchasers and before buying any product, one must be well-aware of what packet contains and the nutrition

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value of the edible item. Here the packing of the product as to be such that all the requisite information is clearly legible to the consumers. After going through the content on the pack, whether to purchase it or not is the ultimate decision of the consumer, manufacturers must see to it that they are providing the accurate information to the public.

Need to invest for efficient machinery There are many in this packaging industry who are making use of machines that are not updated. If they invest in the advanced machinery, these manufacturers will obtain effective output thereby providing the impetus & achieving more profits. It is pure waste of time and money if there are multiple machines, giving same results when the manufacturer can upgrade and make use of few highly advanced equipment that will give maximum output in the same time. Hence these manufacturers should put forth more investment for effectual machinery (though it may prove to be costly) but in the long term this huge investment will be considered a wise one. Every manufacturer wants maximum output in less time, also maintaining the quality factor; they need to put in good amount of money for the same.

Future of packaging industry The packaging industry is not going to remain stagnant as it will keep evolving with latest innovations to provide the best results. Shehul, Vyas, Sarkar, Hubert collectively agree on this point that the demand for automatic packaging and modern equipment in India will increase in the next few years.

Kshirsagar feels that the packaging industry in India has room for improvement and can outdo other countries.

He said that, “new ideas and innovations have to be used to compete with the global competitors.�

As per figures, it is estimated that in few years, Indian packaging industry is likely to register 18 per cent annual growth rate, with the flexible packaging to achieve 25 per cent and rigid packaging anticipated to reach 15 per cent annual growth rate.

PACKAGING

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Driving force of

food processing industry

Automation

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he truth cannot be denied that automation in the industry has made the business functioning smooth and easier. The use of automated machinery is requisite as the demand for high capacity machinery is increasing because of convenience and maximum production. Hence automation in industry

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ensures fast output of the products meant for human consumption.

The most important element in this industry is quality. Right from the start – manufacturing till the end process of distribution, the focus lies on the quality of the product. To ensure best quality,

the procedure is very systematic and automated. At present, automation has the following benefits which everyone surely will agree is that it has reduced the production time, cost cutting, maximum production, minimal human interference, performs special operations, and so on.

The growth prospects of any industry are

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PACKAGING

characterised by intense campaigning for consumers, fair competition, and pricing pressure. The companies in the industry need to respond to the market by constantly developing their products with innovative solutions. There are hindrances that come in the way of the companies’ growth such as high energy

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PACKAGING and applications. It is estimated that in the future, companies will be able to increase their revenue through Internet of things by creating new business models and improve productivity and innovation, and transform workforce. The growth potential of implementing IoT could generate $12 trillion of global GDP by 2030.

To get an in-depth and overview of how automation has been useful to the industry players, Agro and Food Processing magazine caught up with some companies who gladly shared their views on automation.

costs or fluctuating raw material prices which affects the production costs. The technology used plays a key role in the overall development of the company products and services.

Efficient machines and Internet of things (IoT) Machines featuring hygienic design in the industry are constantly being optimized to make them as easy to clean as possible.

But the increasing variety and consequent frequent change in products often mean there are downtimes for cleaning purposes.

CIP processes (Cleaning in Place) i.e. cleaning without having to dismantle the machine are being continuously developed to prevent unnecessarily elaborate cleaning processes while still ensuring utmost safety is provided.

CIP sensors indicate when cleaning is required; this mainly conserves water, cleaning agents, and energy. In turn, this protects the environment, lowers costs, reduces downtimes, and increases the level of efficiency without any compromise on safety. Traceability is also possible with the data being saved in the control systems and the operating data collection can be used to track the whole process.

Today modular machines quickly help to integrate the required additional equipment.

Automatic technique management with continuous flow of

information and connection to the control system provides for highly automated production processes, regardless of the product/industry.

Internet of Things (IoT) also known as Industry 4.0 has almost made its mark in nearly all the industries today.

The digitalization of production, the networking of components, machines and systems via the internet is steaming ahead. The focus of IoT is to optimize production processes and utmost efficiency particularly in matters of energy usage and raw materials. The main factors are software, sensors, data, networking, and intelligent components with systems that provide high-performance, compact computers to organize production independently.

Machines are equipped with sensors, radio modules, and measuring instruments.

This data helps to monitor and control the production processes. Intelligent sensors wirelessly transmit measurement data about a machine's status via an app.

This makes maintenance work easy to schedule, but can also be initiated from anywhere. The aim is to meet individual customer requirements at a low cost. It is anticipated that IoT provide advanced connectivity of devices, services and systems which goes beyond machineto-machine (M2M) communications and covers a range of protocols, domains,

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Managing Director of HRS Process Systems Limited V Gokuldas says, automation has ensured excellent quality of product, low manpower requirement and giving maximum productivity in less time.

Based on the production capacity and with automated machinery, the plant can run without much of human intervention.

For quality, the plant should make sure that it has recycle/reject mode because in case if there is a faulty product, then it won’t go ahead. All the operations are now computerised with advancement in technology. Initially, everything was manually controlled high level of automation has penetrated this industry and all plants have this in-built feature.

HRS Process Systems Limited (PSL) is a total solution provider for food / fruit processing industry like heaters, chillers, pasteurizers, aseptic process lines, diced fruit, cooked food, and host of other process lines for various applications.

Automation has blessed the industry with some very good benefits like hygiene, better processing, and maximum output in less production time, good packaging said General Manager of Portrucks Equipment Pvt Ltd. - C S Chakravorty for them automation is equivalent to

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PACKAGING

the active loadplates system used for loading of containers, loading of trucks.

They also have copal system that is for unloading for containers, using vacuum technology. Portrucks is a dedicated logistics infrastructure solutions provider, with more than 10 years of operations in Indian market conditions. Founded by a team of technocrats, it has placed itself in a special niche of marketing hi-tech, high performance and technologically advanced cargo handling equipment.

Today, Portrucks is a sole agent in India for some of the prestigious global material handling brands.

Team Leader – Consumable foods and Value Nutrition of Buhler (India) Pvt. Ltd. – Ankit Sharma sees artificial intelligence will be the next big thing in food industry.

The machines itself will display the fault, control, adjust and warn the owner in advance and will suite its operation accordingly unless by manual intervention the problem is sorted.

Science and technology has indeed brought about great changes in the day-today functioning of human life. Buhler is a leading solution provider of die casting and surface coating technologies, with an emphasis on automotive and optics.

Buhler has also started their production of some of its food processing machineries in their Bangalore plant on Make in India theme. As of now, the following machines are manufactured at the Bangalore plant –a) SnackFix – Perfect solution for direct expanded snacks. b) Roast Master – Unmatched machine for coffee roasting. 3) AITA dryer – Uniform drying for different snacks and savouries 4) PesaMill – Next revolution in atta milling (No Stone Technology) 5) Cleaning and Grading machines for dals, rice, flour, and spice

covers various aspects. “I cannot give you a generalised idea about it, but yes automation mechanism is the need of the hour as people are tired of dealing with problems by the labor.” EcoCosmos has been a provider of food processing related equipment which boasts of high quality engineering, have value for money pricing and excellent aesthetics in design and high level of after sales services. It has the requisite expertise to meet the needs of food processing industries,

Co-Founder of EcoCosmos - Sunita Chaudhry honestly expressed his views that automation is a huge sector that

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institutional kitchens, restaurants, hotels, and hospitals etc. and provides their range of offerings & services as per their unique individual needs.

Project Engineer of Avis Engineering Kiran Patil explained that his company makes use of automation for jarfilling system like for candies and confectionaries bits. “Currently we are one of the automatic jar-filling makers, also we are into something new that is orientation-changing conveyors,”

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PACKAGING at innovations and Chaudhry further adds ‘stop copying and rather innovate something’. Whatever has been done is done, go a step further and don’t reinvent it. Indians need to think something different to stand out in the wide gamut of world players in the global market. Avis Engineering further notifies about their latest innovation – conveyors, Patil said these orientation-changing conveyors can change direction of the packed materials as per the requirement of the plant.

he added.

Avis Engineering is a technology and service driven company that provides remarkably good quality products, systems, and expertise to improve production efficiencies through need-based custom designed equipment.

They provide solutions in special purpose material handling systems, food conditioning and handling systems, processing lines, packing aids and lowcost automation projects catering to pharmaceuticals, healthcare, personal care, food processing, post-harvest processing industries.

Latest innovations To innovate the products timely at regular intervals should be the main principle of every company. HRS incorporates the latest features of the products available in the market, like how earlier there were switches on the panel, now it is touchscreen. First there were various systems to operate the machines, but now with the change in technological scenario the touchscreen has become the latest mode of operation. It is important that company should bring in innovation to avoid stagnancy. Once the firm is well-established in the market, it should bring about innovation in their products/ services at timely intervals. Chakravorty informed that their equipment is not only for food processing but for general cargo. About active loadplate, it has does the loading of container, loading any type of truck, also for palletise load and

unpalatize load. It can handle a capacity of 30 tonne; the load formation is done outside and in one strike the load will go into the container.

In regards to latest innovation in the company, Sharma said Buhler always keeps on updating latest methods of producing top-notch quality products considering high yield, less energy, safe and hygienic operations. Buhler is one of the best innovations driven company.

While EcoCosmos manufacturers are based in Taiwan and another one is based in Turkey that is constantly innovating and improving the designs of the machines. Everyone needs to work

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Advantages of automation Gokuldas states that automation is required for the smooth functioning in any industry. It is an essential requirement for any industry, irrespective of the country.

In food processing, it is even more important because hygiene products are necessary. These products are meant for human consumption hence hygiene is a top priority. He said “automated machinery greatly helps in eliminating any kind of element present in the product, so that it is fit for human consumption. The best benefit of automation is that it ensures that quality of the product is maintained to its right hygienic standards as defined.

If not, whatever needs to be done as to be taken care of by the plant checkers and the concerned department.

Whereas Sharma believes without automation, it would not be possible to enjoy top quality namkeen in 5 Rupees

51 www.agronfoodprocessing.com packet. “The speed of operation, less energy, less manpower, hygiene and less manual intervention will give an edge to processor to produce high quality products, rapidly and shall offer different variants to the market. Starting from raw material intake to packing, everything must be automated. The key players have already started the trend,” he said.

The best advantage that automation has bestowed to the industry is efficient output in less time. Chaudhry said in a jovial tone, “Our country is blessed with a huge population, but no one wants to work; food industry specifically requires a degree of skill which is not available and can be best done by automated machines.

That’s because machines do not work on moods!”

Patil happily states that due to automation, there maximum output in less time. “High production capacity in less time is the major advantage of automation. We can fulfil the demands and requirements of the Indian market and export it as well.”

Machines manufactured in accordance with environmental safety HRS uses those machineries that are manufactured in accordance with environmental safety as well as human interface because a lot of people operate in that area. Gokuldas said, “we ensure machines are made in terms of environmental safety, in terms of food processing, components that are used, energy utilisation, we see to it that the features required doesn’t create a lot of pollution.” It is clearly evident that Chakravorty is a responsible citizen when he said that the equipment is manufactured in accordance to environmental norms, and consist of electric drives so there is no risks of occupational hazards. The safety of the employees in the organisation is as important as environmental safety.

Sharma rightfully said Buhler makes use of the automated machines that are manufactured in accordance with the environmental norms. “Automated machinery specially for large production gives more output, better traceability, energy efficient, human friendly, low food loss during post-harvest as well

as processing stage. In the same way, it produces less carbon foot prints, these machineries are safer to our environment as compared to manual or semi-automatic operation.”

Avis engineering uses machines that are manufactured as per the environmental norms and which are user-friendly.

EcoCosmos is concerned about the environment as Chaudhry considerately said that their machines are always manufactured in accordance with the environmental rules.

Status and technological scenario of Indian machines Gokuldas throws light on the technology that the company makes use of. In food processing segment that they operate, HRS brings in thermal technology.

Predominantly all the food products are thermally treated. Heat treatment is a process similar to boiling of milk, but it takes place in closed units and is known as heat exchange. HRS brings in the latest technology, in par with the global market.

“So, in terms of technology that we provide international quality of plant design, components used in the manufacture, automation control.” There is room for improvement as some companies are yet to achieve the international quality standards. He proudly claims that his company provides the top-notch services to its clients. He feels that India does not lag in the technological scenario, but it depends on the sector. In the food processing segment, there is some advancement that has taken place. “We compete with the global brands as we provide the technology that any other international company is giving in India,” he added.

Chakravorty declares that their equipment is not manufactured in India, rather Portrucks represents international machinery. He feels that in India there is a wide scope to use advanced technology in respective industry. “The future of Indian machines seems to look good, because many players are entering this segment.

Indian machinery will match up to the international standards in near future.”

Indian market has a huge potential and is

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PACKAGING still far behind in terms of technological advancement. Sharma pointed out that Indian machine manufacturers need to work hard to match their status with international machines. “The technology standards are still lacking to provide safe and efficient operation as well as food quality.” He understands the market and clearly states that price-oriented market will take time to shift to better and efficient equipment. “With the population of 1.32 billion, ‘Made in India’ machines have to shift their mode on high capacities, less energy and less manual intervention to provide safe food for masses. As of now, India is a price-sensitive market and it will take some time to adapt new technologies and their in-depth benefits,” added Sharma.

Chaudhry believes that India has achieved success in the field of technology and still can achieve a lot more provided they bring in original and innovative concepts. Again, stressing on the need for originality of ideas, she said “India does not lag in technological scenario, as we have own satellite equipment and so on. We do not match up to international standards because we want to copy and reinvent the same wheel repeatedly. India has to innovate and come up with new ideas.”

Patil strongly believes that India still has a wide scope of improvement in the technological scenario. Indian made machines shall earn huge profit margins in its own motherland. He said India lacks in several aspects including automation. Since these machines are not manufactured in India, it makes a huge difference as we need to purchase automated machines and equipment from foreign countries which hampers the Indian in-house automation systems.

Had these machines been made in India it would be cheaper and very useful.

Patil concludes on a very optimistic note regarding the technological status of Indian machines saying, “India is a developing country and will take time to be highly advanced in the technological scenario. Everyone has to contribute to make this dream come true, and Indian machinery will be well-known throughout the world.”

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WRITEUP

Bühler

and Protix to boost industrial insect production

Bühler and Protix announce joint venture Bühler Insect Technology Solutions

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s the global population grows, so does the necessity for alternative, sustainablygenerated protein sources. Insects provide a natural and sustainable protein source that will contribute to closing the future protein gap. To address this potential, Bühler – the leading solution provider for the food and feed industry and Protix – the leading insect production company have founded Bühler Insect Technology Solutions. This joint venture will develop scalable, industrial solutions for the rearing, and processing of insects to provide protein primarily for animal feed and food. Bühler Insect Technology Solutions located in China has already begun operations. “By combining the knowledge and experience of our two companies, we can provide industrial insect processing solutions to address

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the alternative protein market,” explains Ian Roberts, CTO of Bühler. “Together, we can develop both sustainable and cost effective solutions for large scale insect producers and processors that cover the whole value chain,” adds Kees Aarts, CEO of Protix.

Nine billion people are expected to live on our planet by 2050. To feed them all in a sustainable way, we need more than 250 million tonnes of additional protein a year; an increase of 50 per cent compared to today’s level. But important natural resources are increasingly in short supply.

At present, 30 per cent of all fish stocks are considered overfished. Two-thirds of all vegetable proteins and even 80 per cent of the soybean harvest are processed into animal feed for livestock. As more emerging countries prosper, meat consumption looks set to rise by nearly 50 per cent by 2050. Adding to the challenge is the topic of waste: today, some 30% of raw materials are lost or thrown away between the field and the plate. For these reasons, high hopes have been placed on alternative protein sources such as pulses or algae. One of the most promising sources to generate protein sustainably and with a low footprint is insects: Fly larvae or mealworms, for instance, are easy to breed and can be fed with organic waste. They are remarkably efficient at converting feed into protein and require little space to cultivate.

Complementary knowledge and experience Because of these advantages, insects have attracted considerable attention from start-ups and established players in the

food industry in recent years. Protix was founded 2009 in the Netherlands.

In just a few years, thanks to its dedicated team of highly skilled professionals, the company developed proprietary equipment and solutions gaining extensive operational expertise not only in the breeding and rearing cycle, but also in separating and extracting proteins and lipids from insects. With a pilot plant, it processes 1,600 tonnes of insect larvae per year and produces high quality, insect-based ingredients. The company was recognized as a Technology Pioneer by the World Economic Forum in 2015.

“Protix is the most advanced insect company that has demonstrated industrial-scale production in a way that is scalable and multipliable. They have proven how to create a market in insect protein,” explains Roberts. Now they are ready to take the company to the next level and need a partner who understands the requirements of large, industrial processors. This is where Bühler steps in: The Switzerland-based technology and solution provider looks back on more than 150 years of experience in developing scalable, cost effective, hygienic plants and processes for food and feed products.

Bühler is also the recognized technology leader in milling, which is one of the key process steps for extracting protein from insects.

Additionally, Bühler supports customers

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WRITEUP through its global service network.

“Bühler has a strong, established business providing technologies for animal feed, and protein from the insects can be used in pellets, or directly as animal feed. With our global market access, technology base, and engineering capabilities, combined with the deep knowledge, experience, and entrepreneurial flair of Protix, we have the ingredients for a successful commercial partnership,” Roberts says.

Scalable, industrial processing solutions Bühler Insect Technologies located in Liyang, China. The goal of the joint venture is to develop industrial scale solutions for feedstock processing, larvae rearing and larvae processing, and to produce high-quality insect ingredients covering the whole value chain from rearing to separation and extraction of proteins and lipids. Initially, the focus will be on larvae of the Black Soldier Fly, nicknamed the “Queen of waste transformation” for its impressive ability to transform organic waste products into high-quality protein. Subsequently there will be a diversification to other insects, such as mealworms. The insect proteins will be used primarily to produce sustainable animal feed, for example in aquaculture that is the fastest growing agricultural segment in the world. The market for insect processing solutions has huge potential; by 2050, insects could account for 15 per cent of global protein production.

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NEWS

Uflex supplies tortilla chips' packaging for US-based Whole Foods Market

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he flexible packaging materials and solution company Uflex Ltdhas supplied a packaging solution for tortilla chips to Whole Foods Market, the US-based grocery store that provides natural and organic foods .

Four months ago, Whole Foods Market (WFM) approached Uflex for developing packaging solution for its tortilla chips.

The existing packs multi-layer Kraft paper institutional bags with a BOPP

sealant layer - were not providing enough barrier to tortilla chips from oxygen and moisture. Due to which chips in those institutional packs were turning soggy and rancid in barely three weeks.

Fabrication of multi-layer Kraft paper packs is an expensive proposition that requires specialised equipment at the converters’ end with prohibitive capital costs. More annoying was the fact that the multi-layer kraft paper institutional bags of net weight 16 OZ (454 gm) had to be cut open from the top for taking the chips out which left the consumer with no option than to consume all of it in one go with no provision for deferred consumption without spoilage.All these issues compelled Whole Foods Market to look for alternate packaging solution for is tortilla chips. Moreover being the largest seller of organic food in the US, WFM also wanted to give a paper-like organic look to the tortilla chips packaging.

Uflex developed a three layered, 12.5 micron coated polyester / 18 micron BOPP (both sides treated) / 35 micron polyethylene packaging structure as a 3D flat bottom pouch. Polyester provides excellent barrier from oxygen and also exhibits good thermal resistance owing to

its melting temperature that is as high as 150-160°C. BOPP acts as a strong barrier to moisture. Polyethylene (PE) serves as a sealant layer besides imparting strength and sturdiness to the pouch. To impart a paper-like organic look, special registered matte coating was applied on the glossy polyester film.

Joint President packaging (global exports) at Uflex Limited, Anup Sachdeva said on the new packaging for Whole Foods Market,“earlier in December, especially for the Christmas season we dispatched 1 million new pouches to the co-packer by air. The new pouches are now on the retail shelves and I am given to understand from the client that the response has been terrific. Tortilla is categorised as healthy food and enjoys a huge market in West America. Consumers are quite appreciating the press-to-close (PTC) zipper on the front panel for the great convenience that it brings along with it. We are getting more enquiries from tortilla and other snacks brands in the US that are still using conventional paper packaging. We are very hopeful of more business transactions fructifying in near future.”

Coca Cola may set up plant in Sri Lanka to cater Indian market

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merican beverages major CocaCola Co may set up a plant in Sri Lanka to feed demands in India, which has the highest demand of the firm's products in South Asia as per the Sri Lankan finance ministry.Coca-Cola's interest was expressed by the AsiaPacific chiefs of the company when they met the finance minister Ravi Karunanayake said a statement.

“They pointed out that Sri Lanka could be developed into a production hub to

products in the South Asian region.”

The Atlanta-based firm's products include Coca-Cola, Sprite, Fanta, Thums Up and Limca, juices and juice-based drinks like Minute Maid and Maaza, packaged water, as well as Kinley soda.

re-export their products to India. India has the highest demand for CocaCola

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The non-alcoholic beverages market in India is said to be around $5 billion, as per data available on the website of Indian Beverage Association, which is formed by firms with direct and allied interests in the non-alcoholic beverage industry.

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NEWS

Massive adulterated food scandal has been uncovered in China

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from melon-seed processing factories in nearby Wangkou town, drying the ingredients and grinding them into powder in dilapidated low-rise buildings.

assive adulterated food scandal has been uncovered in China that involved making fake-branded sauces and flavorings using recycled spices and industrial- grade salt harmful to human health. The fake seasonings, sauces, stocks, and powdered spices had been sold across the country under wellknown domestic and international brand names including Knorr, Nestle, Lee Kum Kee and Wang Shouyi for more than a decade.

The 50-workshop involved in producing them were so well-organised that they were equipped with surveillance cameras installed outside their building and residents alerting them about any strangers visiting the areas. About 100-millionyuan worth of the fake products are produced each year in the little town of Duliu in the Jinghai area of Tianjin, Hong Kong-based South and some producers earn so much money making the fake goods that they drive around in Porsches.

Ingredients for the fake food seasonings included tap water and industrial-grade salt, which is banned from human consumption because it can contain cancer-causing agents and heavy metals that damage the liver and kidneys. The producers made the fake-branded food seasonings by buying used spices and herbs such as star anise, pepper, and fennel

The spices were kept in disused yards at the melon seed factories with rubbish piled nearby.

The workshops also produced fake branded chicken stock used a kind of colouring banned in the food industry.

The bogus products have the same packaging as their branded counterparts.

The counterfeiters copied QR barcodes on genuine products and used them on their own packaging to pass the food off as real.

Functional foods to go through stringent regulatory scanner to enter market

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"nutrient content claim" is being made in case of food products falling under health supplement categories, the individual nutrient content shall not be less than 15 per cent of the recommended daily allowance, as per the FSSAI.

he Food Safety and Standards Authority of India (FSSAI) have come up with a gazette notification issuing benchmark standards covering as many as eight different categories of foods. In this notification, the health supplements, nutraceuticals, probiotics and other functional food products will have to go through a stringent regulatory scanner and comply with specific norms hit the market.

The regulations, in line with international food safety standards, make it mandatory for food business operators to declare essential composition of their products on the packaging. This includes a detailed declaration of nutrient as well organism content in products like nutraceuticals

Product approvals in future will have to comply with the new regulations, an official said. The FSSAI has given a year's time to food operators to comply with the regulations, which will be effective from January 1, 2018. and probiotics.

Also, FSSAI has also defined different categories and set norms for claims for each of the category. For instance, if a

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The regulations assume significance with increasing number of functional foods entering the Indian market

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NEWS

McDonald’s unveils the masala dosa burger

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es, don’t get surprised but McDonald’s in India will soon add the ultimate desi variation to its existing breakfast menu, with an attempt to sell more morning meals. So do you fancy a masala dosa-flavoured burger?

So now, along with the vegetarian and egg cheese McMuffin, waffles, and hash brown, the world’s largest fast-food chain will also serve a Masala Dosa Brioche. In other words, a burger laden with a grilled veg patty topped with molaga podi (chili powder) sauce, a flavour popular in Tamil Nadu, and anda bhurji i.e.scrambled eggs served with a bun.

McDonald’s first introduced Indians to its burgers two decades ago, launched its breakfast menu in India back in 2010. Six

years later, the fast-food chain smells a big business opportunity.

Amit Jatia, vice-chairman of Westlife Development, that runs over 240 McDonald’s restaurants across west and south India, said, “Breakfast convenience on the go will increase as more people enter the segment. As a western quick

service restaurant, we are going to grow the Indian breakfast market dramatically”.

The expanded menu will roll out across 44 restaurants, starting with Mumbai from Jan. 13. Priced between Rs30 (44 cents) and Rs135 ($2 approx.), McDonald’s will now also serve breakfast through McDelivery and takeaway kiosks. The menu will gradually be introduced pan-India.

This isn’t the first time the fast-food chain has turned to local flavours. In 1997, it added the Aloo Tikki (spicy potato patty) burger, later adding paneer (cottage-cheese) burgers and wraps. Yet, adding molaga podi to a burger is a whole different matter!

Food processing industry vital for growth of Uttarakhand

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ood processing industry is of enormous significance for development of Uttarakhand because of the vital linkages and synergies it promotes between industry and agriculture, the two pillars of economy.

Governor Krishna Kant Paul Inaugurated "Agri & Food Processor's Conclave: Finance - Technology - Market" and emphasised on adoption of an integrated approach to facilitate development of agriculture and food processing industry in Uttarakhand saying it can create 3,20,000 additional employment opportunities.

Noting that growth potential of this sector is enormous, he said consumption of value added food products will grow at a fast pace.

The consumption of processed food has gone up considerably. Youth are fond of processed food. The growth of the food processing industry will bring immense benefits to the economy, raising

agricultural yields, creating employment and raising the standard of living of a very large number of people in the state, especially, in the rural areas.

The conference was organized by ASSOCHAM in collaboration with Ministry of Food & Processing Industries (MoSPI) and Industries Association of Uttarakhand (IAU) for providing a platform to aspiring food entrepreneurs, existing SMEs in food, agriculture professionals & students, progressive farmers and Self Help Groups for sharing their views and learn about latest initiatives and opportunities available in the field of Agro Food Industries.

Paul suggested setting up small food processing units in Uttarakhand saying there is a growing tendency among the youths to consume processed food in recent years.

"Often hard pressed for time, youngsters are more inclined these days towards processed and packed food. With growing

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demand for such food, food processing must be encouraged and the quality of these foods must be ensured," he said.

He said there is enough scope for setting up small food processing units in the state as it grows fruits like apricots, apples, grapes, pears, peaches, litchis, mangoes and guavas.

If these fruits are processed properly, hill farmers could benefit directly, Paul said.

It could also help in checking migration from the hill areas, he said. Youth in the hills would get employment in food processing units and this would also attract them towards agriculture and horticulture, he said.

He said if the food processing companies gave appropriate profit to farmers, then vegetables could also be processed.

He said a food park existed in Haridwar and another one was coming up near Haldwani. This would bring about improvement in the hill economy and bring better income to farmers.

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NEWS

Twigly, Fresh Menu, Inner Chef, Faasos earn margins through kitchen model

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wigly, FreshMenu, Inner Chef and Faasos are the likely survivors of a meltdown in the food tech space in India. These firms have adopted a model in which they control the experience — from cooking to packaging to delivery through their own teams, and not depending on restaurants to run their businesses.

FreshMenu claims it is profitable in its hometown Bengaluru, and is on track to earn profits by March in Mumbai and Delhi. Twigly, the kitchen-based model start-up from Delhi, says each and every order of theirs is unit economic positive and they will be expanding to Bengaluru in the next six months. Similar is the case with Faasos and Inner Chef.

The kitchen-based model gives the startups complete control over the process and quality of food, which is lacking in the aggregator model, and helps them reach profitability faster. These firms collectively deliver around 130,000 meals a day.

Vidhya Shankar, Executive Director, Grant Thornton India LLP stated that Scalability for these start-ups will not come with opening more kitchens. It is about making a customer come back and order more. This can be achieved only by maintaining quality and a delivery

in this case is taste and freshness; one has to control the underlying product. Take for example KFC, In China, they roll out around 500 outlets in a year there. This is a gigantic scale. But it works because there is template already ready. In food, it is important that the business is completely backwards integrated,. experience. The more a customer order and the more frequently the customer order is the process of the start-ups being more profitable.

At its peak, India had over 179 food ordering and delivery startups, and many of these firms were aggregators allowing consumers to book food from restaurants on their app.

Unlike traditional businesses, where they charge a fee, these firms offered discounts to order food on their platform burning money for each transaction. The slowdown in funding help bust these unviable businesses. Several of these firms shut shop. It includes Eazy Meal, Zeppery, Spoon Joy and Dazo, while even taxi aggregator Ola discontinued its food delivery wing Ola Cafe.

Food is a non-standardised product.

Therefore one has delivered quality which

Faasos, another food tech startup went from customer front serving locations to cloud kitchen locations after they launched their mobile app for ordering. once the company launched their mobile app and saw a significant amount of traction there they realised that there was no need for a retail location as the mobile app acted as the menu for people.

Hence, after their first 40 locations the company has only done cloud kitchens or dark kitchens.

This helps us in terms of availability of location, as since it is a dark kitchen it need not be on the main road itself. This lead to an expansion of business being much faster we are now in 13 cities with 140 kitchens. Also, rentals are a big aspect of any retail business however with dark kitchen concept that becomes an irrelevant number. This reduced our fixed cost as well leading to each sale being much more profitable.

Ethanol plant to address environmental issues in Punjab: Badal

U

nion Food Processing Minister Harsimrat Kaur Badal said Punjab will have a second-generation bioethanol plant at Bathinda which will help the state check stubble burning by using the agricultural residue to produce the fuel. She said in a statement,

“The bio-ethanol plant that will come up at Talwandi Sabo in Bathinda district besides addressing environmental issues

will also provide better renumeration to farmers".

The plant will use 400 tonnes of agricultural residue or 1.28 lakh tonnes of biomass per day. It will have a production capacity of around 100 kilo litres of ethanol per day and 3.20 crore liters of ethanol annually, Badal said. “This will be enough to meet 26 per cent of the state's Ethanol requirement. Around 1200 to

VOl.12 Issue 03 January 2017

1300 people will get employment through the project and the biomass supply chain management, and at least 3 lakh farmers will be benefited with extra income of more than Rs 19.20 crore per annum".

Hindustan Petroleum Corporation Limited (HPCL) is bringing this capitalintensive project to the state at a cost of Rs 600 crore. Harsimrat Kaur Badal is also Bathinda MP.

58 www.agronfoodprocessing.com

NEWS

National Street Food Festival ends at Nehru Stadium in New Delhi

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he eighth National Street Food Festival concluded at New Delhi’s Jawahar Lal Nehru Stadium recently with as many as 300 regional cuisines from 25 states of India were displayed. The 3-day event seen over 140 street food stalls, organised by the National Association of Street Vendors of India (NASVI) in association with the Food Safety and Standards Authority of India (FSSAI).

FSSAI aimed to strengthen its transcend efforts with several other organisations, including educational institutions, colleges, associations and other strategic national-level partners. The importance of food safety and hygiene practices in unification with NASVI for the street food vendors with scaling up of initiatives around training, registration, knowledge dissemination and collaborations on all

aspects of the street food segment is the prime focus of the festival.

Chief Executive Officer of FSSAI, Pawan Kumar Agarwal said “FSSAI is happy to partner with NASVI for the eighth edition of the National Street Food Festival. This year, we are leveraging the festival to spread the message about food safety awareness and promoting fortified food across the country. We are also using this platform for outreach on seven key initiatives around safe and nutritious food in the country.”

National Coordinator of NASVI Arbind Singh said, “In its eighth edition, the National Street Food Festival has succeeded in advocating space for street vendors in Indian cities and driving home to the vendors the need and benefits of serving hygienic and safe food. Coupled with fun and entertainment, it has become

Event Calendar-2017 Month

Events

January 2017 3rd-6th Khadyakhurakh, Ahmedabad 12th- 14th Food Tech, Kerala 19th-21st Food Hospitality, Mumbai

25th-27th Africa's BIG SEVEN Johannesburg Anniversary Beverage & Food Processing Times

Feburary 2017 16th-18th IIDE, Mumbai 23rd-25th Acrex, New Delhi 24th-26th FoodTech, Pune 26th-2nd March GulFood, Dubai

August 2017 3rd-6th PackPlus, New Delhi 21st-23rd ANUTEC/International FoodTech, New Delhi 28th-30th, India Foodex, Bangalore

March 2017 7th-11th Aahar, New Delhi

September 2017 7th-9th FoodPro, Chennai 13th-15th FI Asia, Bangkok 14th-16th Ice Cream Expo, Mumbai 14th-16th Annapoorna, Mumbai 26th-28th IntelPack, Mumbai

April 2017 7th-10th PackPlus South, Bengaluru May2017 17th Snacks & Namkeen Industry in India Mumbai June 2017 9th-11th Food Hospitality, Bengaluru 14th-17th Propak Asia, Bangkok

October 2017 31st-2nd Nov Gulfood Manufacturing, Dubai November 2017 9th-11th FI India,Mumbai 28th-30thFI Europe, Germany

VOl.12 Issue 03 January 2017

one of the signature events of Delhi.

NASVI feels honoured to have FSSAI as a co-organiser, and hopes this partnership will lead to the pan-India replication of the event.”

CSE recommends ban on celebrities endorsing foods high in salt, sugar or fat

T

he Centre for Science and Environment (CSE) has recommended a complete ban on celebrities endorsing foods high in salt, sugar or fat. Sunita Narain, Director General, CSE, said, "The government is considering amending the Consumer Protection Act to provide for five-year jail term or a penalty of Rs 50 lakh to hold celebrities responsible for false and misleading claims.

The expert committee on Consumer Protection Bill, 2015 has recommended a penalty of Rs 10 lakh and imprisonment of up to two years or both for a first offence by a celebrity responsible for false and misleading claims. The penalty is Rs 50 lakh and five-year imprisonment for a second offence.

"But the same amendment says that there will be no liability if precautions are taken and due diligence is done before deciding to endorse a product. In other words, this amendment amounts to nothing." Also another two problems with this proposal - one, manufacturers have not been held equally guilty and two, celebrities may not understand the science behind the claims and conduct due diligence.

Some of the suggestions made by CSE are strengthening nutrition facts labeling system, ascertaining nutrients, approving food advertisements, banning celebrities from endorsing foods high in salt, sugar or fat and instituting and enforcing stringent legal and financial penalties for misleading claims.

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