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Vol. 10, Issue 07 -December- 2017

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Vol. 10, Issue 07 -December- 2017

NEWS

Rs 65,000 crore private investments committed in the food processing sector

t the curtain raiser event of the 'World Food India 2017' organised along with industry body CII, Food processing Minister Harsimrat Kaur Badal seemed quite ecstatic as huge investment has been committed in the food processing sector because of transformation measures taken in the last three years and improvement in the ease of doing business. Already Rs 65,000 crore private investments have been committed in the Food processing sector.

Badal enlightened that of the total, more than 40 per cent of the investment has been committed by domestic players like ITC, adding that this would create more than 10 lakh jobs in the country. Already Rs 65,000 crore (USD 10 billion) has been committed in the event inaugurated by Prime Minister Narendra Modi. The food event provided global businesses a platform to explore Indian market across the value chain in Food processing and food retail. It showcased the strength of India in food processing

and allied sectors. It also connected domestic and international businesses for possible partnerships and facilitated collaboration, investment flow and encourage sourcing from India. More than 40 countries, 27 states governments participated in the event. Germany, Denmark and Japan are partner countries, while the Italy, the Netherlands are the focus countries. The minister highlighted about investor-friendly measures, Badal said an online system is in place for faster processing of application and grant of funds.A portal 'Nivesh Bandhu' for the benefit of investors has been designed and unveiled by Modi at the event. A food regulatory portal was also launched. CEO Pawan Kumar Agarwal of Food Safety and Standards Authority (FSSAI) stated that over the last couple of years, the regulator along with the government was able to put things together to enable more investment. Food standards are at par with global benchmark and now approvals are given for recipe-based also. Besides, a new system has been put in place for approval of new kinds of foods, if required. “So in all, we have created an investor-friendly environment and the regulatory burden has been reduced”, Agarwal noted.

MPEDA plans instant foods and snacks for Indian market

arine Products Export Development Authority (MPEDA) plans to release instant foods and seafood snacks into the market soon. MPEDA exports different varieties of products including shrimp, crab, shell fish, lobster and other aquatic species. Marine products worth about $ 5777.61 were exported in 2016-17; they aim to increase the exports by $ 10 billion by 2022. MPEDA all India Director (Marketing) T. Dola Shankar, who visited Andhra Pradesh recently said “We are drawing up strategies to enhance the area of cultivation along the sea coast and capture the market potential. More aqua farmers will be encouraged into aquaculture to boost up the overseas exports.” Just like the noodles and snacks of other various national and international companies available in the market, MPEDA intends to launch instant seafood and snacks with fishery and shrimp products with an attractive brand name. “We are searching for the brand name. The snacks will be available in all food stalls, bakeries, hotels and eateries and pan shops across India. MPEDA’s instant foods can be preserved up to some days and will be available for the public at bus, railway stations and airports. During seafood expos we sold our baked products that have a good demand. We are exporting marine products to the US, the European Union, Southeast Asian Countries and are making plans to increase marketing in the Middle East. Our target is to push more young farmers into aquaculture and explain the people on protein values and vitamins available in fish, shrimp and other seafood products, which are good for health,” Shankar said.

Regulatory mechanism for food products simplified

aking huge leaps in the food processing sector, India has simplified the regulatory mechanism for food products, globally benchmarked standards and speedier clearances for projects. The Centre even launched a special portal ‘Nivesh Bandhu’ to assist investors by providing information about government's policies, agroproducing clusters, infrastructure and potential areas of investment in the food processing sector. Secretary, Department of Food Processing, J P Meena, said “All the information about production hubs, mega food parks, cold storage facilities will be geo-tagged so that the investor is aware of their exact location and plan accordingly.” Food Processing Minister Harsimarat Kaur Badal said the government has allocated Rs 6,000 crore over the next three years to create infrastructure in the sector that will attract investments. Only 10 per cent of the food produced in India was processed and the aim was to increase it three-fold to 30 per cent. Badal already received commitments of investments to the tune of 10 billion dollars from both domestic and foreign investors in the food processing sector that could lead to the creation of 10 lakh jobs. The Food Safety and Standards Authority (FSSAI) have come up with set standards that meet the global benchmarks that are simple and easy to understand. FSSAI Chief Executive Officer, Pawan Kumar Agarwal said “We have also shifted from product-based approval to recipe-based approvals.”

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Vol. 10, Issue 07 -December- 2017

FOOD PROCESSING NEWS

Punjab has potential to become food processing hub

unjab cabinet minister Rana Gurjit Singh said that the state has maximum potential to become food processing hub in near future. He said the government has put food processing sector in thrust areas in its new 'Industrial and Business Development Policy-2017', offering a host of incentives to food processing units. Singh represented Punjab government on behalf of Punjab Chief Minister Captain Amarinder Singh in World Food India-2017 in Delhi. He informed about 36 Memorandums of Understanding worth about Rs 3,000 crore signed with entrepreneurs/corporate houses during the event and more enquiries to sign the MOUs are being received and the figure for investment is likely to cross Rs 3,500 crore generating about 11,000 jobs in the state, said an official release.

university in the state that will play a pivotal role in developing the food processing industry. Government's presentation focused on giving impetus to invest in food processing sector in Punjab. This event was attended by over 300 entrepreneurs from renowned industrial and business houses who responded positively to invest in the state. He said the state chief minister has included food processing sector in thrust areas in new Industrial and Business Development Policy to offer a host of incentives to food processing units like nominal power tariff; exemption from state share of GST; exemption from stamp duty on purchase of land; exemption from CLU/EDC; exemption from property tax; reimbursement of taxes & fees paid on purchase of agriculture produce for processing.

CM has already announced to set up a horticulture

India's food processing sector has the potential to attract USD 33 billion by 2024

joint study by Indian industry body ASSOCHAM and Chicago-based professional services firm Grant Thornton has reported that India's food processing sector has the potential to attract USD 33 billion (Rs 2.14 lakh crore) in investments by 2024. The study said that because of the recent reforms, the sector is becoming more competitive and market- oriented. Consequently the country's food and retail market is expected to touch USD 482 billion by 2020, up from USD 258 billion in 2015. There is a vast scope for large investments in food processing technologies, skill development and equipment as the total food production in India is projected to double in next 10 years and as a result, the food processing sector has the potential to attract USD 33 billion investments and generate employment of 9 million days by 2024. While the sector provides opportunity for growth, it needs to focus on product conformity with global standards and quality together with factors

like logistics traceability and safety, quality of packaging and delivery, said the study. But at the same time, there is a need for policy intervention and field level changes for India to develop global competitiveness in many related sub-sectors and ensure that they are firmly entrenched in global value chains. Fast growth in food processing and simultaneous improvement in the development of value chain are of great importance to achieve favourable terms of trade for India's agriculture sector both in domestic and international markets. The study said that the trade in production of food commodities, the food processing industry in India is on an assured track of growth and profitability and even marginal reductions in postharvest losses of fruits and vegetables, which are at about 25-30 per cent, will give better returns and improve farmers' incomes.

Food Park to be established by Patanjali group in Telangana

atanjali group signed a MoU with the Telangana government to set up a large food park in Telangana. TRS Lok Sabha member from Nizamabad K Kavitha along with government officials met Patanjali's top management at Haridwar, and explained them the state's newly launched food processing policy, an official release said. Telangana team highlighted the bountiful availability of raw material such as turmeric, chillies, maize and soybean. Further, procurement opportunities for citrus fruits and other commodities were also discussed for various Patanjali products, it said. The discussions concluded by signing an MoU between Managing Director of Patanjali Acharya Balkrishna and Managing Director of

TSIIC (Telangana State Industrial Infrastructure Corp) E V Narsimha Reddy. Under the MoU, the Haridwar-headquartered FMCG group committed to set up a ‘large food park’ in the state. The agreement was signed in the presence in Ramdev, the founder of this domestic FMCG major. The proposed park could consist of units for edible oil, fruit pulp and spices processing. The group also expressed interest to develop indigenous seed varieties and animal feed value chain in Telangana, the release added. The group had earlier committed an overall investment of more than Rs 10,000 crore countrywide at the global food processing fair, ‘World Food India’ organised in New Delhi.

ITC to invest Rs 10,000-cr to boost food processing business

TC is planning to invest around Rs 10,000 crore to build up its business in the food processing sector. According to the Company’s CEO Sanjiv Puri most of the allotment will be in West Bengal. This is part of the company's planned Rs 25,000-crore investment package, to invest in 65 projects, including 20 integrated factories for consumer goods across the

country. Recently, ITC entered into the food and vegetable segment with its Farmland brand of low sugar potatoes. In the past, it has also entered the seafood and juice segments. By 2030, the company has targeted revenue of Rs 1, 00,000 crore, out of which FMCG is expected to be one of the biggest contributors.

Agro-industrial clusters and food processing units; important for economic development

D of Arun Dev Builders, Manoj Bhardwaj is set to enter food processing industry by establishing a food processing plant in rural areas of Central India. The move is to boost agricultural exports and investment for the betterment of Indian farmers and agriculture. The focus has once again moved to the lower income groups. This time it is the farmers who would be the beneficiaries of the group’s initiatives. Bhardwaj said “Farmers are often denied their rights to earn. The ones who spend their sweat and time earn in bits as compared to how it is sold in

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the market. Therefore, my aim is to help them not only in terms of farming techniques but also in terms of industrial skills. I am simply doing what I have been doing. For me this is nothing new, I am building with a difference.” This new project consists of exporting processed foods like Indian spices and dry fruits which has high demand overseas.The projects include establishing a community by bringing farmers and scientists. This will provide a scope of co-learning, whilst farmers will benefit from scientific aids in terms of harvesting as well as other agricultural practices.Educating farmers about the new techniques of cultivation and increasing the fertility of land, crop productivity will increase and the farmers will directly benefit from employment in offseason. It is likely that the scientific techniques of using fertilisers, insecticides, and pesticides can drastically improve the agricultural output of poor farmers in the Central Indian belt. With a state-of-the-art Food Processing Plant, under the Make in India Initiative, the agroproduce will be processed and directly sent for export. He is hopeful that the rise in exports and investments through the food processing unit will pave the way for the development in the cottage and small-scale industries, and create a whole new real estate market in rural areas. This can raise the income of farmers and employ them during the off seasons. First the company will initiate the development of clusters across the targeted regions and help farmers be independent of growing crops. Further, later initiatives will include overall development in the regions in the form of infrastructure, which will be supported by the expansion of food processing, packaging, and logistics sectors would come up at these regions. The company has plans to set up more such agro-industrial clusters in other parts of the country in future.

Vol. 10, Issue 07 -December- 2017

World Food India convention seen over 50 global CEOs in attendance

ore than 50 global CEOs attended World Food India 2017 meet in Delhi from November 3 to 5. The conference hosted by the Ministry of Food Processing in collaboration with Confederation of Indian Industries (CII) witnessed participation of over 200 international companies. Paul Bulcke, Chairman, Nestle; Brian McNamara, CEO, GSK Consumer Healthcare; Pieter Boone, CEO, Metro Cash & Carry and COO, Metro AG; Amanda Sourry, Global President-Foods, Unilever and Steven Schiller, President-International, The Hershey Company are among the global CEOs partook in the event. In addition, ministerial and business delegations from Japan, Germany, Denmark, The Netherlands, Italy, Latvia, South Korea and Poland will attend the-three-day event. Denmark, Germany and Japan were the partner countries for this conference. Global CEOs met the Prime Minister and Finance Minister in two separate roundtables that focused on investment opportunities and regulatory framework for ‘ease of doing business’ among

other issues. As many as 28 States partnered for the event and displayed their strengths and opportunities, seeking investments from food processing companies. Food Processing Minister Harsimrat Badal believes that with only 10 per cent of India’s food being processed, the country needs to partner with global companies to augment farmers’ incomes as well as to reduce post-harvest losses. Badal said that foreign investment deals worth $10 billion in the food processing sector had already been closed and the inflow of investments was expected to see a rise after the World Food India event. Director General, CII, Chandrajit Banerjee said “CII expects the Indian food sector to create four million additional jobs and entrepreneurial opportunities by 2025, including for youth and women. World Food India 2017 showcased the immense investment potential across Indian States and the entire supply chain.”

PM Modi inaugurated World Food India 2017 on 3rd November

ew Delhi witnessed ‘World Food India 2017’ in all its greatness and grandeur. Prime Minister Narendra Modi inaugurated the event, which attracted participation from over 50 countries on November 3. Some embassies have also organised their own events in the runup to the main event to showcase their food processing industry. For instance, as many as 60 Japanese companies participated in the event. The Japan embassy

has also organised a curtain raiser reception on November 2, where leading Japanese companies showcased their products. These include Yakult Danone, maker of a fermented milk drink, Choya Umeshu that brews traditional Japanese liquor made from ume (plum) fruit, a company that makes wasabi, another that manufactures chilli oil, besides popular instant noodle-maker Nissin.

FOOD PROCESSING NEWS

Vol. 10, Issue 07 -December- 2017

Organic World Congress in India attended by several international experts

eading experts, organic farmers, scientists, traders and representatives from all over the world participated in 19th Organic World Congress (OWC) organized by International Federation of Organic Agriculture Movements (IFOAM) on November 9 at the Indian Exposition Mart in Greater Noida. Union Agriculture Minister Radha Mohan Singh inaugurated the three-day conference in presence of Union Commerce and Industries Minister Suresh Prabhu with APEDA (Agricultural and Processed Food Products Export Development Authority) as partner agency. The theme of the 19th OWC was ‘An Organic World through an Organic India’. Director, Organic Farming Association of India (OFAI) Claude Alvares said “Over 110 countries sent 1400 foreign delegates at the international event that had intensive pre conference discussions, seminars, conferences and exhibitions. India had 2000 participants. There was an Organic Seeds and Good Practices exhibition. IFOAM is an international umbrella organization for organic farming which is a nonchemical, integrated and sustainable method of agriculture.” Prabhu launched the Organic Food Business

Operator portal of Food Safety and Standards Authority of India (FSSAI). Agriculture Ministers of Uttar Pradesh, and Sikkim were also present there. Union Minister for Women and Child Welfare Menaka Gandhi opened an exhibition on farmers' hand-on demonstration in organic initiatives and good practices. “The OWC plays a critical and unprecedented role in supporting the Indian organic farming movement and tilting India's agriculture policy firmly in the direction of organic. At the same time, it enables solidarity among organic farmers and organic farming associations across continents, supporting the efforts of the Intercontinental Network of Organic Farming Organisations (INOFO).” IFOAM organizes Organic World Congress once every three years in a different country to achieve their objective as the global organic movement and also to provide a platform where organic stakeholders can share their knowledge and expertise and establish valuable partnerships. The event is considered the leading event for the development of the organic sector worldwide. It is held to promote and celebrate the inevitable turning of global agriculture to organic farming methods and to measure progress.

Meghalaya state has great potential of agro-based industries

eghalaya Governor, Ganga Prasad said that there is immense potential of agrobased industries in Meghalaya while recognizing the abundance of natural resources and recent increase in its agricultural produce in the state. “Food processing sector in India is one of the largest in terms of production consumption, export and growth prospects.” He was present at the inaugural session of a conference on ‘Linking Startups and SMEs in Food Processing with Government Schemes & Markets’, organized by the Associated Chambers of Commerce and Industries of India (ASSOCHAM) in collaboration with Ministry of Food & Processing Industries and ICAR Research Centre for NEH Region, Umiam. There is a need to develop the food processing sector in the region, Prasad said that a significant proportion of the agriculture produce get wasted during transition from place of production to consumption as well as during storage. Therefore, the central government has accorded priority to the development of this sector with a number of schemes for infrastructure development, fiscal relief and incentives. Through all these

measures efforts have been made to encourage commercialization and value addition to agriculture produce, minimize post harvest wastage, generate employment and boost exports of processed food. Speaking on the achievements of Meghalaya in various agricultural produce, Prasad said that besides the major food crops of rice and maize, the state is also popular for its horticultural crops like orange, lemon. He said the state has achieved significant success in the cultivation of non-traditional crops like tea, cashew nut, oilseeds, tomato, mushroom, wheat, etc and that it is enough potential for setting up a starch based processing unit in the State. Plantation crops like coffee, rubber, black pepper and arecanut are also becoming important products of the state. Prasad added that a major breakthrough has been achieved in tea cultivation and that tea gardens have come up in various parts of the state. With modern technologies that should reach far-flung districts of the state to increase the revenue generation, subsequently it will lead to development of the nation.

Organic products range ‘Green Grown’ by Kohinoor Foods Mahajan said, “The Green Grown range of organic products is a unique initiative where ‘Satvik’ food is nurtured with natural manure and nutrient compounds with farm crop rotation at regular intervals. Our produce aims to be whole food and full of life force as they are in their natural fresh state.”

ohinoor Foods Ltd has recently introduced ‘Green Grown’ range of 100 per cent certified organic products to cater rising demand of organic food worldwide. VP – Marketing, Kohinoor Foods Ltd., Puneet

Kohinoor Foods Ltd began its journey in food manufacturing in the year 1989. With time, Kohinoor’s basmati rice, ready-to-eat curries, meals, simmer sauces, cooking pastes, spices, seasonings and frozen foods have become an intrinsic part of millions of kitchens across the world in over 65 countries.

AGRO PROCESSING NEWS

Indian agriculture has immensely increased production in food, dairy and fishery sector

nion Minister of Agriculture and Farmers Welfare Minister Radha Mohan Singh present at the inauguration of twoday national level workshop on Peri-Urban Agriculture, organized by Haryana Agriculture Department. The Minister said exceptional development in agricultural production sets an example for the world and they are trying to learn our techniques and adopt them. Singh said, “In the last three years, the Ministry has developed innovative schemes, provided necessary funds and made policy-making decisions which had a farreaching effect on the agriculture sector.” The Ministry works towards increasing the production but also focusing on proper processing techniques, traffic and market expansion to make agriculture profitable. Under Peri-Urban Agriculture, small and large-scale agricultural production will be done in and around the cities. The Agriculture Minister further stated that PeriUrban Agriculture can help in climate change adaptation through diversification of food resources for the urban population. Singh said due to rapid urbanization in the recent years, demand for vegetables, fruits and flowers is constantly increasing in these areas. Peri-Urban Agriculture can contribute to price stabilization through the development of important local food production centres of the diversified food system. “This will reduce the burden on transport, and help in reducing greenhouse gas emissions from cold storages. We are developing a system that will supply food to cities from 100 to 200 km. This will help in creating attractive employment option and prevent the conversion of agricultural land near urban areas into cities and towns. The government is promoting quality in agriculture through food processing and in this regard Pradhan Mantri Kisan PMKSY Yojana has been launched with an allocation of Rs.6, 000 cr.” Mission for Integrated Development of Horticulture (MIDH) has helped in production and productivity, post-harvest management and marketing by providing assistance in the production of quality seeds, protected agriculture,

vegetable and organic farming. Ministry of Agriculture has implemented important schemes to promote milk production. He added said that Rashtriya Gokul Mission was launched in December 2014 to conserve and develop indigenous breeds in a focused and scientific manner. The projects have been sanctioned in 27 states of the country with the funds of Rs.1, 077 crore under the Mission to double the productivity of domestic bovines. Through this process, the species of 41 domestic bovines and 13 mahish bovines is being promoted and developed. With Rs.10 crore, 2 Gokul villages are being set up in Haryana – one in Hisar and one in Ladwa Gaushala. An announcement has been made for implementation of DIDF (Dairy Processing and Infrastructure Development Fund) with an outlay of Rs 10,881 crore under the ambitious White Revolution Mission. Singh said, “Keeping in view the tremendous potentialities of fisheries sector our Prime Minister has declared Blue Revolution. Along with its multi-dimensional activities, the Blue Revolution focuses on the enhancement of fish production and productivity through inland and marine fisheries. The government has also started a new scheme with the name of Deep Sea Fishing under the umbrella of Blue Revolution.” The Ministry is also working on Honey Revolution. The National Bee Board has given 205 per cent more financial assistance in the last three years. The number of bee colonies increased from 20 lakh to 30 lakh. There has been 20.54 per cent increase in the production of honey. The centerfunded scheme of national beekeeping and honey mission is also being prepared. Through Paramparagat Krishi Vikas Yojana (PKVY), the government is promoting organic farming in the country. Under this scheme, farmers are encouraged to form groups for organic farming. Under Promotion of City Compost, the Government is providing market development assistance of Rs.1500 per metric tonne.

24 Mantra Organic develops range of ready-to-cook product for retail market

resta Natural Bioproducts that promotes 24 Mantra Organic brand of organic products, have recently added ready-tocook convenience food solutions to the product portfolio. They will be targeting both retail and HoReCa market with a diverse range of convenience food products. The company has developed a wide range of tasty products like Ragi Idli, Kanda Poha, Gojji Avalaki, Millet Dosa, Pongal, Whole Moong Khichdi, Biryani, etc. for the retail market. CEO, Sresta Natural Bioproducts, N Balasubramanian said “Our new range of ready-tocook products has been received well by all types of consumers including hotels and restaurants. These products taste fresh and authentic. These businesses are highly dependent on good chefs for quality and consistency. But with the new ready-to-cook products, businesses need to be over dependent on chefs. With our products, customers will not be able to differentiate between chef cooked food and

food made using ready-to-cook packs. We are eliminating a major pain point of hotel and restaurant units.” CEO of the company said that they can offer bulk packs for such customers based on their requirements. Balasubramanian said that they will add another 8-10 new products from different regions of India in the next one year. “We don’t have products from North Indian cuisine now, so we will try and add few from that region. Similarly, sweets are missing in our product portfolio.” Regarding organic food market, awareness is picking up among the customers on the health benefits of organic food, which even hotels and restaurants can cash in by making a differentiated offering to the customers. “We are ready to work with such people”, he said. Sresta Natural Bioproducts engages farmers for organic cultivation. The company works directly with 45,000 farmers with over 225,000 acres of land under organic farming across India.

Vol. 10, Issue 07 -December- 2017

All restrictions on export of pulses removed after 10 years

he government has removed restrictions on export of all types of pulses, almost after 10 years. The opening of all export would benefit the entire value chain of farmers, processors and also end-consumers. Earlier, restrictions were lifted on export of tur (red gram), urad (black gram) and moong (green gram) but kept for chana (Bengal gram) and masur (red lentil). At present, the latter two have more demand in global markets. The biggest markets for Indian pulses are in West Asia and North Africa. The Cabinet Committee on Economic Affairs also empowered the committee headed by the food and public distribution secretary to review the export and import policy on pulses to consider, whenever needed, measures such as quantitative restrictions, prior registration and changes in import duties. Pravin Dongre, Chairman, India Pulses and Grains Association, said this will correct price distortions, offer support to pulses selling below the (government's) Minimum Support Price and invigorate the milling industry. We believe this potentially open up greater investments in the sector,” he said. The 2016-17 harvested is estimated at a record of a little over 22 million tonnes, due to good rain. In 2017-18, despite a slight break in the southwest monsoon, the country is projected to harvest a good crop of pulses. Kharif output is estimated at 8.71 mt, almost the same as a year before. Prices have dropped to Rs 2,000-2,500 a quintal, below the MSP for many, though the government has been buying.

Declare 2018 as International year of millets: India to UN

ndia has asked the United Nations to declare 2018 as the ‘International Year of Millets’ and promote it as nutrition-rich smart food across the world. A letter in this regard has been written to UN Secretary General Antonio Guterres by Union Agriculture Minister Radha Mohan Singh. In the letter, Singh stated that there is a need to promote millets as the awareness is low among consumers, policy makers, industry and R&D sector. Sorghum, Bajra and Ragi are some popular millets in India. “Promotion of production and consumption of millets through conscious efforts at global level is likely to contribute substantially in the fight against the targeted hunger and mitigate the effects of climate change in the long run”, the minister said. The yield of millets can be increased three times and they have multiple untapped uses such as food, feed, biofuels and brewing. Therefore, millets are smart food and good for consumers, farmers and the planet. “Considering the importance of millets, the Government of India along with other country governments urges the UN to declare 2018 as the 'International Year of Millets'. This will go a long way in popularising millets which would benefit future generation of farmers as well as consumers,” he added. Singh said millets are nutritionally superior to wheat and rice owing to their higher level of protein with more balanced amino acid profile, crude fibre and minerals. They are traditionally grown in resource poor agro- climatic region.

AGRO PROCESSING NEWS

Vol. 10, Issue 07 -December- 2017

BEVERAGES NEWS

‘Smartwater’, a premium water to Coca-Cola to launch stevia-sweetened soda in 2018 be launched in India by Coca-Cola

oca-Cola created a stevia-sweetened soda that not only has no sugar and zero calories, but lacks the aftertaste prevalent in many products containing the ingredient. The company looked at dozens of molecules in the stevia plant to find ones that are the sweetest with no bitterness or aftertaste. Executives said they have identified the best one, which is in the new soda. According to Coca-Cola said the new product will be introduced in the first half of 2018. Full commercialization is still a few years away because the company has to get a large-enough quantify of the stevia glycoside to produce the drink in more markets. The glycoside gives a sweetness profile that we think is going to be well accepted by consumers in the zero-sugar context, Coca-Cola and other soda makers have been on a quest to develop a drink that doesn't use sugar to sweeten the product. The urge to uncover an alternative sweetener is not surprising as more consumers leave soda because of its sugar content and its role in contributing to health conditions such as obesity. Companies such as Coca-Cola have expanded their beverage lineup to include more teas, waters, coffees and other drinks viewed by shoppers as healthier, the fact remains that soda still makes up much of their sales in Coke's case about 70 per cent and they are reticent about losing more consumers. The challenge has been finding a sweetener that can replace sugar in both the taste and texture it brings to the product. One potential solution was aspartame, but the public has largely stopped drinking diet soda because of concerns over the health impact of the artificial ingredient. Coca-Cola switched back to sugar in Vitaminwater after customers took to social media to complain about its new sugar-stevia blend. It also introduced Coca-Cola Life with stevia, but it also contained sugar and an aftertaste that many consumers didn't like.PepsiCo has struggled to find a suitable replacement, too. CEO of PepsiCo's, Indra Nooyi

said at the Beverage Forum that there are plenty of all-natural, zero-calorie sweeteners already available, but many of the products already in the marketplace most notably in soda don’t taste that great. With many natural sweeteners vying for market dominance, stevia has a lot in its favor. As far as its chemical composition, it has few calories and no carbohydrates. It's also 30 to 40 times sweeter than sugar, meaning a little goes a long way. As Coca-Cola has shown, despite stevia's early challenges, food and beverage companies haven't given up on the plant as they desperately strive to find a replacement for sugar in their drinks. Stevia has many different glycosides — the chemical compounds that give the plant its sweetness. CocaCola has worked with stevia company PureCircle on a joint development and supply agreement for its patented Rebaudioside M glycoside also known as Reb M. This molecule was developed for use in beverages by PureCircle, which has been a leader in stevia research. The company, which holds more than 60 stevia-related patents, announced last month that it finished sequencing the plant's genome in partnership with KeyGene. This new research provides ingredient developers with a deeper understanding of the plant's glycosides and where they can be best used. Coca-Cola executives stressed the new reality is that the public is looking for ways to curtail their sugar consumption and companies need to find a way to respond. In addition to Coca-Cola and PepsiCo, a growing roster of food companies are reformulating products or launching new ones using stevia, including DanoneWave, Kraft Heinz, Nestle and Unilever. While not all consumers have soured on sugar, enough of them have to the point that it's imperative that a better sweetener is found. Otherwise, more soda drinkers and the much-needed revenue they bring will flee to better-for-you drinks.

Self-heating beverage technology draws investment from ex-Whole Foods co-CEO

alter Robb, the former co-CEO of Whole Foods Market, has invested in HeatGenie, an Austin, Texas-based company that has developed a method of heating canned beverages in two minutes by simply twisting the lid. He also agreed to join the board. His involvement signals the company's readiness to finalize product development and enter the market in the ready-to-drink beverage category sometime next year. HeatGenie has been working on the self-heating beverage technology for about eight years, trying to get the size down so it doesn't take up much container space.

HeatGenie is now talking to a number of large global brands and plans to license the technology to them, Turner explained. It may cost a bit more but people realize they would be paying a premium for convenience and portability.

HeatGenie doesn't have any real competition now, because earlier self-heating beverage devices took up too much space in the container had a high failure rate and could never really scale. Nestle developed a self-heating product called Nescafe Hot When You Want in 2001, but abandoned the idea a year later. Nestle found after test marketing that the can didn't get hot enough during cold weather and consumers were disappointed to find 7 ounces of coffee inside an 11-ounce container.

The heater element fits into the lid of an aluminum can and when a consumer twists the lid, it activates the mechanism to heat up the contents in about two minutes. Coffee, tea, hot chocolate, sake, soups, bone broths and even water are potential candidates for the technology. The HeatGenie technology is recyclable both before and after activation. The product is in the final stages of development and will be showing up in the CPG beverage market next year.It also could have huge impact on Starbucks, McDonald's and c-stores such as 7-Eleven, among others, that are known for their teas and coffees that people grab on their way to work or for on the road. A new competitor that negates the need to occasionally visit one of those locations could eat into sales.

HeatGenie's approach is radically different and has solid-state technology that only takes up about 10 per cent of the package. It's a good consumer experience and very reliable and consumers have always loved the idea of having a self-heating beverage container and that brands know it.

Having a can of coffee, tea or other beverage that heats up when the consumer wants could be a huge development for the CPG industry. As shoppers eat and drink more while on the run, a device that can warm a beverage, and comes contained in a convenient, portable can, could be popular, especially among millennials.

merican beverages maker Coca-Cola Co., Indian counterpart Coca-Cola India Pvt. Ltd plans to launch its global enhanced water brand Glacéau Smartwater in India soon. It is vapour-distilled water with electrolytes added for taste and sold as a premium product globally and a popular bottled water brand in the US. This will be the fourth water brand to be launched by Coca-Cola in India. In 2000, the company entered the bottled water market in India with launch of Kinley and extended water portfolio in May 2016 with Bonaqua, followed by active hydration beverage brand Aquarius in December 2016. President (India and south-west Asia), CocaCola, T. Krishnakumar said “We are bringing Glacéau Smartwater to India by 15 December.” The packaged drinking water market in India was worth Rs7, 040 crore in 2016 and is projected to reach Rs15, 080 crore in 2021, as per research firm. Bisleri, a brand owned by Mumbaibased businessman Ramesh Chauhan’s Bisleri International Pvt. Ltd, leads the bottled water market with an estimated 24 per cent value share. Other key brands include Aquafina, marketed by American food and beverages company PepsiCo

Inc. There are 5,842 registered water packaging units in the country. To enhance its portfolio of non-carbonated beverages, Coca-Cola is extending Maaza into two premium variants—Maaza Gold and Maaza Refresh. The company aims to increase Maaza sales to $1 billion by 2023. Extensions of Maaza are also part of the company’s strategy to use more Indian fruits in its beverages. The company started mixing fruit content with some of its carbonated beverages in 2015. “We have been test-marketing this product in Bengaluru for some time. This is a fruit product and not dairy. We’ll now launch this across 10 cities. It will be priced at Rs 100 a cup, and we may have a smaller cup at Rs 50 as well,” Krishnakumar said. In India, non-carbonated beverages make up for about 35-40 per cent of Coca-Cola’s annual revenue. Besides, it has also firmed up plans to enter the frozen desserts segments with whipped frozen fruit snacks under a new brand Minute Maid Perfect. The frozen desserts under Minute Maid Perfect Fruit will be available in two flavours – mango and litchi.

PepsiCo to provide healthy alternative in India as fizzy beverages lose charm

any consumers in India are losing interest in cola drinks and to make the best use of the situation, major beverage player PepsiCo is ready with healthy alternatives. For decades till now Coca-Cola and Pepsi India have quenched thirst of many with their soft drinks. The maker of soft drinks and juices such as Pepsi, Mirinda, Tropicana, and Gatorade expand its portfolio of non-fizzy drinks and reducing the sugar content in it.

evolution [of soft drinks] and are asking for more choices.” Over the last three years, PepsiCo India has launched more than a dozen products under its existing brands. A bulk of these were under the hydration, low-calorie, and dairy categories: 7-Up Revive, Pepsi Black, Tropicana Essentials, Quaker Oats+Milk dairy drinks, a stevia-based 7-Up, and the latest low-calorie vitamin water, Aquafina Vitamin Splash.

Vice-President for beverages at PepsiCo India, Vipul Prakash said “Among Indian consumers who always had carbonated soft drinks as their option, choices are increases even as per capita consumption of beverages remains low. Consumption of fizzy drinks is yet to peak in the country as Indians consume 5.9 billion litres a year. Consumers are already moving on to juices, flavoured water, dairy beverages, and value-added drinks. It’s like they’ve actually skipped the entire

In line with the global directive to reduce sugar content in sodas by 2025, Prakash said. “We will not launch a product with over 100 calories in India.” Going forward, consumers can expect more launches in the hydration and juices category from the company. He added that beverage categories such as hydration, juices, and dairy are growing at a much faster clip in India. And this is where the company is likely to continue with more innovations over the next few years.

Thums Up all set to be a $1 billion brand in the next two years

hums Up is all set to be a $1 billion brand in next two years as its parent company beverages major Coca-Cola India is adding variants to the home-grown product, the first ever variant to the 40-year-old brand; with the introduction of 'Thums Up Charged'. Vice President, Marketing, Coca-Cola India and South West Asia, Vijay Parasuraman stated that the launch of Thums Up Charge will help accelerate the journey of becoming the first home-grown

billion dollar beverage brand. At the moment Thums Up has revenue of Rs 5,000 crore. Coca-Cola India said the company, along with partner bottlers, will invest suitably in enhancing the brand, launching new packs, expanding distribution and augmenting manufacturing capacity to increase sales of Thums Up by 2020. Besides Thums Up, the company has identified brands such as Maaza and Limca which have the potential to grow to reach similar size.

Vol. 10, Issue 07 -December- 2017

BEVERAGES NEWS

Innovation in Indian beverage space takes another big leap with the launch of OMG!

utricane Beverages Pvt. Ltd., a young company committed to creating natural beverages in India announces the launch of its first bottled Sugarcane Juice OMG! (Oh My Ganna) with a non-refrigerated shelf life without adding any chemical preservatives. India so far was only able to consume sugarcane juice through street vendors which was mostly available in an unhygienic environment. But taking innovation to next level, the company worked hard to hygienically package the real flavour of the country by developing an innovative process and technology (patents pending), and present it as the next big beverage revolution. At World Food India, OMG! received immense response from industry experts and consumers, which reinforced its belief in the growing trend towards healthier, more natural alternatives. OMG! is a sugarcane juice made in a state-of-theart manufacturing facility. It is packaged in glass bottles with no chemical preservatives, providing the same great taste and nutritional values as fresh sugarcane juice. As an environmentally conscious company, OMG! comes in a 250 ml recyclable glass bottle at an attractive price of INR 40/-. The super fluid has hit the market in two avatars – -OMG! Cumin Crush – Sugarcane juice with cumin flavour -OMG! Ginger Groove –Sugarcane juice with ginger flavour

With this packaged superfluid, Nutricane Beverages Pvt. Ltd is aggressively aiming at 2-3% market share in next three years. To achieve this growth, the company plans to constantly develop new products through research & development, and increase its current 3 million bottles per month capacity by 5 times over the next 3-5 years. Nutricane is eyeing for a robust channel network of over 10,000 major retail outlets, over 400

www.agronfoodprocessing.com

distributors and partnerships with all the leading modern retail players and institutions in the country in next one year. The company has long term plans to utilise the same process and technology to develop various other products with a core focus on sugarcane. On this occasion Sachin Goel, Director and CoFounder shared, “We were surprised that none of the established or start-up players in the juice category had ever managed packaging sugarcane juice with an extended non-refrigerated shelf life to be consumed as an “anytime” drink. Taking up the challenge, we decided to explore the opportunity, and were thrilled by the findings of our research wherein a new category of juices could be potentially created. One should be able to sip a beverage without the guilt of consuming something unhealthy or synthetic, especially when we are blessed with such goodness in nature.” Dipin Kapur, Director and Co-Founder said, “We are proud to introduce the King of juices to the Indian market. The wait for a revolutionary

beverage which can become a part of our healthy lifestyle is now over. Thanks to our indigenously developed technology which has taken its inspiration from Make in India, we are able to offer India’s own real flavor in the most hygienic and refreshing form. We wanted to deliver our nostalgic memories of sugarcane juice in an innovative form while keeping the essence intact. Our proprietary technology has enabled us to bottle all the benefits and goodness of the superfluid and serve it at an affordable price, without any chemical preservatives or added sugar. Sharing his thoughts on the indigenously developed product and its potential in global markets, Neeraj Jalan, Director and Co-Founder said, “The growing demand for healthy products globally, and the lack of alternatives have opened a plethora of opportunities for Nutricane to capture the booming juice segment. In its endeavor to innovate and create healthy nutritious products, Nutricane is changing the status quo by creating a new product category with sugarcane and taking

it to the entire world. We intend to take this indigenously developed and packaged sugarcane juice to key global markets by next year.” Sugarcane Juice is blessed with extremely high nutritional properties. It can treat Jaundice, beat dehydration, work as a deterrent to fight diseases like cancer, enhances immunity level and is good for glowing skin. If consumed in moderation, Sugarcane Juice is also helpful for diabetic patients. Indians love their traditional beverage and are crazy for freshly extracted sugarcane juice served in glasses by vendors across the country. But with these available platforms hygiene is the biggest concern along with round the year availability. Due to its highly perishable nature, it cannot be preserved beyond a few hours, which has restricted the availability of canned sugarcane juice in India. OMG! will now allow Indian Consumers to enjoy every sip of this superfluid with a promise of hygiene, intact nutritional values and extended shelf life.

Vol. 10, Issue 07 -December- 2017

Restrict usage of terms like ‘fresh’, ‘natural’, ‘original’ in food products advt.

he health ministry plans to make clear changes in the law to restrict the use of terms like ‘fresh’, ‘natural’, ‘traditional’ and ‘original’ in advertisements for food products. Thus a food containing additives and/or subjected to packaging, storing or any other supply chain processes that control freshness shall not be termed as ‘freshly stored’ or ‘freshly packed’. ‘Natural’ can also not be used for compound food products, which may be described as made from natural ingredients. The Draft Food Safety and Standards (Advertisement and Claims) Regulation made by Food Safety and Security Authority of India (FSSAI) clearly explains that the term ‘fresh’ can only be applied to products which have not been processed in any manner except washed, peeled, chilled, trimmed and put through other processing necessary for making it safe for consumption, without altering its basic characteristics. It also clearly mentions that ‘fresh’ or ‘freshly’ shall have no other connotation than the immediacy of the action being described. FSSAI draft also restricts the use of the word "natural" to only food derived from a recognised source such as a plant, animal, micro-organism or mineral and to which nothing has been added. Such products should only have been subjected to processing that would render it suitable for human consumption like smoking without chemicals, cooking processes such as roasting, blanching and dehydration, freezing, concentration, pasteurization, and sterilization. The packaging should be done without chemicals and preservatives. “Compound foods shall not themselves be described directly or by implication as natural but such foods may be described as 'made from natural ingredients'. This will also apply to words such as 'real' and 'genuine', when used in place of 'natural' in such a way as to imply similar benefits. Provided however, claims such as 'natural goodness', 'naturally better' and 'nature's way' shall not be used,” said the draft proposal, which has now called for suggestions from stakeholders before it is finalised. It said that term ‘traditional’ can only be used to

describe a recipe, fundamental formulation or processing method for a product that has existed for a significant period running over generations and should have been available substantially unchanged over time. “The term 'original' shall only be used to describe a food that is made to a formulation, the origin of which can be traced, and that has remained essentially unchanged over time. It should not contain replacements for major ingredients. It may similarly be used to describe a process, provided it is the process first used in the making of the food, and which has remained essentially unchanged over time, although it may be mass-produced,” the draft said. The draft, which has five schedules clearly mentioning the restrictions, also deals with the health claims of products. “Health claims for fortified food articles should be like Vitamin A for helping in preventing night blindness, Iron for fighting anemia, Iodine required for normal growth, thyroid and brain function. Thiamine is required for normal nerve and heart function," said the draft, adding "a statement that in order to obtain the claimed benefits, the daily intake of the nutrient/ingredient (for example 3g beta-glucan) should be taken from either the same food or any other food that provides the nutrient/ ingredient containing the beneficial nutrient/ ingredient.” The draft also stated that the claim that a food has certain nutritional or health attributes shall be scientifically substantiated by validated methods of quantifying the ingredient or substance that is the basis for the claim. “All disclaimers related to a claim shall appear in the same field of vision. No claim or promotion of sale, supply, use and consumption of articles of foods shall be made using FSSAI logo and license number. Advertisements shall also not undermine the importance of healthy lifestyles. Advertisements for food or beverages shall not be promoted or portrayed as a meal replacement. Claims in advertisements shall not be inconsistent with information on the label or packaging of the food or beverage.”

Government permits 37 antibiotics and 67 veterinary drugs for chicken

new notification has come from the Indian Ministry of Health and Family Welfare that contains amendments made to the Food Safety and Standards (contaminants, toxins and residues) regulations, 2011. The draft notification delegates information about the maximum permissible limits of various antibiotics in meat products, including chicken. That is the government will now only be permitting 37 antibiotics and 67 veterinary drugs for chicken. As Notified by Food Safety and Standards Authority of India (FSSAI) the government will now only be permitting 37 antibiotics and 67 veterinary drugs for chicken. Previously, the World Health Organisation (WHO)

has suggested that the farmers and the food industry should stop using antibiotics routinely in food-producing animals. It noted that the over-use and misuse of antibiotics in animals and humans are contributing to the rising threat of antibiotic resistance. The ministry noted that the amendment was made in order to ensure the residue of antibiotics in food from animal sources does not result in antibiotic resistance in humans, posing a potential risk to health. The government has invited objections and suggestions from the general public and all the stakeholders, which will be placed for consideration before the Scientific Panel of FSSAI on Residues of Pesticides and Antibiotics.

FOOD SAFETY NEWS

Food Safety Continues To Be Our Primary Responsibility: FSSAI CEO

here was an important session on ‘One Nation, One Food Law- Enabling Regulatory Environment for Investment in the Food Sector’ at World Food India 2017. This focused on the enormous amount of work done by the food regulatory body, Food Safety and Standards Authority of India (FSSAI), wherein the harmonization of food additives standards with Codex, formulation of new regulations on nutraceuticals and food recall to create an enabling environment were discussed. Chief Executive Officer of FSSAI, Pawan Agarwal said, “This mega event is the game changer for the food processing industry in India. FSSAI would like to play a supportive role for this industry its transformation. We are merely six years in operation, under the integrated food safety law in the country. In the past 6-7 years, we have tried to look at the issue of food safety and providing wholesome nutritious food to the people in a comprehensive manner.” He further added that, “This is our commitment to you, to inspire trust and win the trust of all our stakeholders. The Food Regulatory Portal was launched with an aim to ease entry of new food businesses, investors in the food sector. This essentially would mean hassle-free licensing of new food businesses and investments bringing greater clarity to our standards, allowing our standards to global benchmarks. Enabling feedback from food businesses to review our standards and give feedback, so that innovation is enabled in our food sector, so consumers have better and healthier choices is on the portal.” FSSAI CEO said “Food testing is another area of concern. A major investment is being made for

upgradation of labs and capacity building of the staff. We have also created a single platform for sampling and food testing, to ensure testing is done in a consistent and reliable manner throughout the country. Enabling requirement would not mean any compromise or negotiation with food safety at all. Food safety continues to be our primary responsibility. My appeal is for businesses to provide healthier options to our citizens. We are committed towards ease of doing business. There is absolute positivity in the work of FSSAI.” Chief Executive of the United Kingdom Accreditation Service, Paul Stenett stated that “I have been hugely impressed by FSSAI and systems being set up. One of the things I heard from FSSAI presentation was the soft touch declaration, which we call lighter touch declaration in UK. Many retailers in Europe require a higher food safety standard, that’s where the certification system comes in. We want to promote the system of Tested Once, Applicable Everywhere, so there must be an accreditation system globally set up for exports. We are looking at starting a joint accreditation system with NABCB. We are delighted to be involved with our counterparts in India for promoting the ease of business.” Executive Director- Foods and Regional VP Marketing, South Asia, HUL, Geetu Verma said, “when the pull comes from the consumer, the producers have to fall in line, thus making consumers smart by putting it into school curriculum becomes integral. All the work being done is in the right area, we just have to work together to amplify it.”

Cereal-based foods, bakery products and fruit juices will soon get fortification standards

II National Committee on Nutrition chairperson, Vinita Bali said fruit juices, cereal-based foods and bakery products to soon have standards for fortification. Safe foods will have a logo of declaration set by national food regulator, Food Safety and Standards Authority of India (FSSAI). The committee includes large packaged food companies like Kraft Heinz, Britannia, ITC, Kellogg, Cargill and GSK Consumer, is working with FSSAI to set the standards, Bali said. “We are looking to strengthen regulatory monitoring to ensure quality and safety of fortified foods and promote a national logo for easy recognition of safe foods. Standards are being set for consumer staples including salt, oil and milk. We intend to create an enabling environment by issuing fortification standards for multiple foods.” The logo for easy recognition of ‘safe’ foods could be yellow, similar to the existing red and green logos to identify vegetarian and non-vegetarian packaged foods. FSSAI CEO Pawan Kumar Agarwal said, “We are focusing on fortifying staples like wheat flour, milk, rice and oil. This will be followed

by packaged food.” FSSAI also plans to work with packaged foods companies on advertising campaigns to increase consumer awareness about fortification. “Big players have come on board despite fortification not being mandatory in India. This is unique as most countries had to make it compulsory.” Companies come forward when there is a competitive advantage in doing something. In such a case, there will be competitive disadvantage in not working towards fortification. FSSAI has been driving large-scale fortification of consumer staple foods such as wheat flour, rice, milk, oil and salt to combat widespread malnutrition in the country. Packaged foods makers across the world are working to supplement foods with healthier ingredients, not only under directives from governments but also to compete in categories with multiple players. In the last one year, Nestle, PepsiCo and Cargill have announced global initiatives to package their foods such as noodles, seasoning, salty snacks and edible oils with nutrients such as iron, grain and vitamins.

Vol. 10, Issue 07 -December- 2017

CORPORATE NEWS

Ice Make Refrigeration Limited – SME IPO gets highest subscription

ce Make Refrigeration Limited (Ice Make) is one of the fastest growing Company in Refrigeration arena providing total cooling solution of Refrigeration Equipements and it specifically deals in business vertical such as Cold Room, Commercial Refrigeration, Industrial Refrigeration, and Transport Refrigeration. Ice Make is entering in Capital Market on SME Platform of NSE (NSE Emerge) and has offered issue of 41, 60, 000 Equity Shares of Rs. 10 each with the price band of Rs. 55 – 57 per Equity Shares. Its Issue (IPO) was opened on November 28, 2017 and was closed on November 30, 2017. The IPO was subscribed more than 261 times as the Rs. 23.71 crore initial offer witnessed a book size of nearly Rs. 6,200 crore with the record breaking subscription figure of an SME IPO. As per the data on NSE in details the portion of the issue reserved for Non - Retail Investors was subscribed about 400.45 times in different categories such as Foreign Institutional Investors (FIIS) with 0.53 times, Domestic Financial Institutions with 1.15 times, Corporates with 46.75 times Individuals (other than RIIs) with 348 times, other 4 times and Retails Individual Investors (RIIs) was subscribed about 149 times.

The Ahmedabad based company's shares were offered in the range of Rs. 55-57 per share. Vivo Financial Services Private Limited was the Lead Manager to the issue. Ice Make is a refrigeration equipment manufacturer, engaged in providing cooling solutions for industries like dairy, ice cream, food processing, agriculture, pharmaceuticals, cold chains etc. Money raised through the IPO will be used to finance setting up of a coil manufacturing facility, up-gradation of its existing facilities and construction of an administration office, all at places near Ahmedabad. It would also spend some funds towards brand building and also invest in Bharat Refrigerations Private Limited, its wholly owned subsidiary, for up-gradation of its facilities at Chennai. Over the years, its product offering have involved to include Cold Room, Glass Door Display Chiller, Blast Freezer & Chillers, Incubation Chambers,

Ripening Chambers, Pre Cooling Chambers, Water Cooled & Air Cooled Chilling Plant, Ice Building Tank, Refrigerated Vehicle, Eutectic Van, Bunk House, Bulk Milk Chiller, Ice Cream Hardener, Ice Candy Manufacturing Machines and other Commercial Refrigeration under the brand name of ‘Ice Make’ and ‘Bharat’ & ‘Trasfreez’ through its wholly owned subsidiary company Bharat Refrigerations Private Limited. Cold Room Refrigeration business was commenced by Promoters in 2002. It contributed 63.41 per cent of the total revenue for FY 2017. Commercial Refrigeration business was commenced by Promoters in 1993. It contributed 14.41 per cent of the total revenue for FY 2017. Industrial Refrigeration business was commenced by Promoters in 2003. It contributed 13.49 per cent of the total revenue for FY 2017.

Transport Refrigeration business was commenced by Promoters in 2012. It contributed 5.75% of the total revenue for FY 2017. Company has PAN India presence as it has branches, dealers and associates located in Ahmedabad, Chennai, Bikaner, Cochin, Cuttack, Goa, Hubli, Jodhpur, Kolhapur, Kolkata, Nagpur, Patna, Pune, Pondicherry, Trivandrum with wide and reputed customer base across each industry . Ice Make’s key achievements and milestones: • 1993 Business started in a Proprietorship firm • 2009 Incorporated as a Private Limited Company which took over the running business of the erstwhile proprietorship firms • 2011 Indian Leadership Award for Industrial Development • 2013 ISO Certifications • 2014 Best Medium Enterprise (Manufacturing) & Skoch Award • 2015 Modification of Name to Ice Make Refrigeration Private Limited • 2016 Acquisition of Bharat Refrigerations Private Limited & Indian SME 100 Award of FY 2015 - 16 • 2017 Conversion into Public Limited Company, NSIC – CRISIL Performance & Credit Rating

Unique design of GN 923 and GN 924 handwheels

LESA+GANTER’s wide range of standard machine elements has enlarged its hand wheel product range with GN 923 and GN 924 that meets the ultimate in design and appearance.

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The entire range is made of plastic-coated aluminium and is available either as spoked handwheels or as disk handwheels. A removable plastic lid covers the fixing elements such as washers or recessed or protruding shafts.

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The GN 923 and GN 924 models are available with or without revolving handle. The GN 923.3, GN 923.7, GN 924.3 and GN 924.7 models are used when the revolving handle is not to jut out temporarily. In the working position, the folding handles of the GN 923.3 and GN 924.4 handwheels are locked in a conical bore. To fold back, the handle must first be pulled out of the cone in axial direction. A pressure spring holds the folding handle in both positions. It automatically engages again when folded out. The GN 923.7 and GN 924.7 handwheels are used for operations where the folding handle must not be allowed to lock in the working position. To move the folding handle to this position, it must first be swivelled by 90° against a torsion-loaded spring and then pushed in axial direction into the arresting assembly against spring tension. Fixed in this position and maintaining the axial force, the folding handle can then be used for cranking. Once released, the pressure spring moves the folding handle out of the arresting assembly and the torsion springs swivels it back again.

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Vol. 10, Issue 07 -December- 2017

TEA & COFFEE NEWS

International Coffee Day celebrated in Bangalore by Coffee Board of India

Tea cafe on pilot-basis by Tata Global Beverages

he world’s second largest tea company, Tata Global Beverages announced the pilot launch of its first tea cafe ‘Tata Cha’ in Bangalore. With this launch, the company said it was evaluating the out-of-home beverage space in the country. Tata Global Beverages, Regional President Sushant Dash said, “It is our first entry into retail space and this is the pilot project we are starting with. We plan to open four stores in the pilot phase in Bangalore. We will then consolidate, understand how the pilot goes, before we think about what the next step should be. The whole idea behind entering into Quick Service Restaurant (QSR) and tea cafe space was twofold.” The first was this was a growth segment as eating out had been growing at an exponential rate; second — 70 per cent of consumption in the country in terms of one drinks as beverage even out of home was tea. “The idea behind was to match the two of them given that people are going out, people drink tea, and Tata Global Beverages is best positioned to bring tea to customers, so we

thought of getting into retail space and talking of tea café ,” he added. Tata Cha is intended to reflect the heritage of Tata Global Beverages while embracing local culture. The core objective was to create a space that was warm and nurture a ‘renewed love’ for tea. Tata Cha will have three formats of stores-large - about 1300-1400 sq ft, abbreviated — around 700 sq ft, and kiosk - mostly at malls, IT parks, institutions and offices. Over the next three months the company intends to operationalise all the four stores in Bengaluru. Dash said it “is one among the most cosmopolitan cities of the country and it might surprise many that there are more cups of tea that are had in country, than coffe our internal number show that 37,000 cups of tea as compared to 17,000 cups of coffee. It is significant difference in terms of tea and coffee. I think we will need to give ourselves that much time before we evaluate and stabilise.” Tata Cha will also be providing delivery services and has its own app. It had also tied up various delivery services.

Tea Board fused with other commodity boards likely to lift production, exports

he likely merger of Tea Board of India with other commodity boards thereby to create an umbrella organisation would help enhance production and export of plantation crops such as tea, coffee and spices. As per Chairman of Tea Board, P K Bezboruah said there could be a possibility of the separation of the functions being performed by Tea Board and various other boards right now. He spoke at annual general meeting of the Tea Association of India. “There is also talk about bringing promotion under one umbrella and other functions of the board under the Agriculture Ministry. Research function of the board may be dismantled or may be handled by other organisations such as CSIR or ICAR.” The board will have a more critical role to play if it is merged with the Agriculture Ministry. “If it is merged with the agriculture industry, maybe it will have more important role. The Agriculture Ministry is doing well for crops such as sugar cane, paddy and wheat. Maybe it will ensure that tea growers get fertilizers at the farm rate and

not at the industrial rate.” It would be a ‘grave mistake’ to look at Tea Board as a ‘saviour’ of the industry in future, Bezboruah said. “Tea Board’s mandate has been to help the industry, but I feel that era is past. The thinking at the highest level of the government today is that the importance of these autonomous entities has decreased.” There has been a drop in volumes for organised players, while small tea growers have been growing at a fast pace. Bezboruah said “The share of small tea growers is increasing and it will continue to go up with more and more growers from the north-eastern States of Nagaland, Arunachal Pradesh and Manipur getting into tea plantation on forest land,” The industry will therefore have to innovate to be able to sustain. Players should explore the possibility of going in for multi-cropping and mechanisation to improve productivity. “There is a lack of a level-playing field between the organised sector and the small tea growers. If the industry wants to survive, it will have to innovate.

offee Board of India recently organized World Coffee Day and India Coffee Awards Ceremony on 4th October 2017 at Hotel Shangri La, Bangalore. The event was inaugurated by Subhash Chandra Khuntia, IAS, Chief Secretary, Government of Karnataka along with Srivatsa Krishna, IAS, CEO & Secretary, Coffee Board of India, Reena Prakash, Vice- Chairperson, Coffee Board of India and Dr.Y.Raghuramulu, Director of Research, Central Coffee Research Institute. CEO & Secretary, Coffee Board of India, Srivatsa Krishna said, “Coffee as a crop has a great history in India and Coffee Board as an institution as many of you old times used to tell me it used to be a temple where coffee growers used to go for a pilgrimage. Over the years the temple seems to have been a little jaded and the effort of all of us is to renew and in re-imaging that temple so that coffee can gain back its rightful place where it always part off. For the first time we are going to brand India Coffee. Our effort is to brand India Coffee such that the India coffee exporters can take it far and wider parts of the world. So coffee becomes a brand ambassador for India itself.

We are in the midst of creating a media campaign and will have a brand New Campaign “India through India Coffee”. We will cherish the drink as the drink for the New India. The New India is the slogan now we are all moving towards and the hope is coffee becomes a drink of New India. Secondly we are living in the century of the technology so that we can infuse technology from the bean to the cup.” Chief Secretary, Government of Karnataka Subhash Chandra Khuntia said “It has been a very distinguished organization prior to independence and has a significant impact on coffee growing in the country. Karnataka grows the maximum coffee in IndiaWhile 70 per cent of our coffee is being exported perhaps more and more will be consumed in the domestic market. So we need to make all efforts for coffee to be popular that India coffee should be known globally. Another channel is that we can organize is growing organic coffee and the Coffee Board is already encouraging to grow organic coffee and so that we can go for global sale.”

Lavazza India launches premium filter coffee product

avazza India entered the home coffee segment with the launch of premium pure filter coffee. The new product by the name Il Mattino Vivace made in Sri City is priced at Rs. 150 for 200 gm and shall be available in retail stores and select grocery stores that cater to premium customers. The company has three verticals — away from home, home and office. Over 90 per cent of Lavazza India’s revenue comes from hotels and the office sector. With the new launch, it plans to improve its market share in the home segment. At the product launch, Managing Director, Silvio Zaccareo said Il Mattino Vivace caters to the unique taste that the South Indian market has for filter coffee. But making Lavazza relevant to the home coffee segment is a challenge. In India, around 7.7 lakh tonnes of coffee is

consumed every year with consumer homes accounting for about 80 per cent. Zaccareo said the instant coffee market occupies a major chunk of the coffee market. The premium filter coffee segment, where the company has positioned itself in, accounts for about 1,000 tonnes a year. “Entering the market is a challenge. We need to educate the market and upgrade it. But it is not like there are no opportunities. With the coffee culture picking up in, we find that there are people who want to experiment and are willing to upgrade. That will be our target audience.” The company is focused on strengthening its market in Chennai right now and plans to extend its distribution across India by year-end.

Australian coffee brand to raise $20 mn to venture in newer markets Tea Board of India plans a generic campaign for promoting tea Di Bella’s only competitor in India right now is ustralia’s coffee brand Di Bella plans

n 2013, the Tea Board had launched a campaign, “Chai pio, Mast jio (Have tea, Remain healthy)”. The previous campaign had happened a decade earlier. But now the Tea Board of India plans a generic campaign for promoting tea, and has sought opinion of the industry stakeholders on it. For several years, tea exports have remained stagnant. There has been need to increase tea consumption in the domestic market. So the generic campaign must focus on promoting tea as a health and lifestyle drink. Nitin Saluja, cofounder of tea cafe chain Chaayos, said the board has sought the views of the industry players. It is a misnomer that youth do not drink (tea). We have found youth come to have tea if they are served their type of tea. A good number of youth come to our outlets. We have suggested that the narrative of campaign must be delivered

in a language which people of this country understand. The campaign must be anchored by a good marketing company and it must be a longterm campaign. We need to increase tea consumption and there is huge scope for increasing tea consumption,” he added. Currently, per-capita tea consumption in the country is around 650 grams and with efforts from industry and government, it can cross 800 grams. In India, tea consumption is growing at an annual rate of 3 per cent. Of India’s total tea production of over 1,200 million kg a year, Assam accounts for roughly 53 per cent and around 60 per cent of tea produced in Assam was consumed in Gujarat, Maharashtra and Rajasthan.

to take the private equity funds route to raise $20 million to venture into overseas markets. The rights to the brand outside Australia are owned by its Indian subsidiary that plan to take the cafes to West Asia and Europe. India is the only country outside Australia where Coffee By Di Bella has its cafes. Director of Coffee By Di Bella, Rahul Leekha said, “We are close to a valuation of Rs.120 crore at present and would look to raise $15-20 million from PE funds as we expand our operations in India and the overseas markets.’’ In the overseas markets, Coffee By Di Bella would set their cafes in places like Dubai and Qatar and has ambitious plans to enter the UK market. “The UK is a high volume market compared to India. But there will be more competition with big players like Costa, Starbucks and Caribou in this market. The food culture and formats are different in the overseas markets,’’ added Leekha.

Starbucks. He said “Today only Starbucks, CCD and ourselves are in the organised coffee retail category which is estimated at Rs. 1,700 crore with a CAGR of 20 per cent. But CCD is for the mass market and so the only competitor for us is Starbucks.” Coffee By Di Bella has just 15 stores and plans to take it up to 20 by year-end, and claims to be a profitable venture in India. “We make sure that each store keeps its rental costs at 15 per cent of the turnover and is profitable before opening a new one. Today, our profits are in excess of Rs. 10 crore as we make sure the ROI directly fits the sales of every outlet. We source our coffees not only from Australia but from plantations in India. Now we are planning to launch Indian blends with names like Monsoon Malabar to suit the Indian palate. Apart from coffee, we are following a heat and eat model,’’ he added.

Vol. 10, Issue 07 -December- 2017

INGREDIENT NEWS

Consuming walnuts may help prevent several diseases

ccording to an international team of researchers, eating a diet rich in walnuts may help prevent several diseases prevalent in India such as cardiovascular disorders, cancer and diabetes. Researchers and medical professionals from the field of nutrition, cardiovascular, cognition, Alzheimer's and Diabetes held a meet to discuss the state of health in India, dietary patterns, chronic health conditions and promotion of healthy lifestyles. The day-long Scientific and Health Research Meeting hosted by the California Walnut Commission (CWC) discussed the role of walnuts in disease prevention and maintenance of healthy lifestyle in the country. The event saw the presence

Odisha set to apply for GI tag for Rasagola, turmeric

disha government is all set to apply for GI tag for Odishara Rasagola and Kandhamal turmeric after neighbouring West Bengal was granted it for Banglar Rosogolla. Odisha MSME minister Prafulla Samal said the state will ‘soon’ apply GI tag for the two products. The state government has completed collection of primary data and it would apply for GI tag for Kandhamal turmeric at the GI Registry office in January, 2018. Kandhamal turmeric is famous for being organically grown without use of chemical fertilisers and pesticides and has a demand in international market too. The Intellectual Property Facilitation Centre (IPFC) for MSMEs at the Central Tool Room and Training Centre (CTTC) has already started preliminary research and field work necessary for submitting the application with the GI Registry at Chennai. IPFC Chief Sachikant Kar said that there are over 12,000 turmeric farmers in Kandhamal district. The documents required for GI tag would be prepared soon.

of several international researchers who spoke about their area of study on walnuts. As per Dr Rekha Sharma, Former Chief Dietician, All India Institute of Medical Sciences (AIIMS), New Delhi, metabolic syndrome combined with physical inactivity and under nutrition coexists in India as a double burden on health. Obesity, hypertension, diabetes and coronary artery disease are like a rising flame in India, particularly in urban areas and on the other side of the spectrum we have under nutrition, especially in children, she said. Sharma said a Lancet study which found that India is the third most obese country in the world after US and China. “Indian population should increase consumption of fruits and vegetables, legumes, whole grains and nuts in a daily diet. All nuts are rich source of monounsaturated fatty acids (MUFA) and walnuts in addition also contain

high amounts of omega-3 fatty acid, making it heart healthy.” Researchers said that the incidence of dementia in India has seen an increase of over 10 per cent from its 2010 estimates of 3.7 million to 4.1 million. The present cost of care has also increased from 14,700 crore rupees to around 16,300 crores. "Walnuts in the diet may improve cognitive function in normal individuals, and reduce the risk or delay the onset or progression of mild cognitive impairment (MCI) and dementia in Alzheimer's disease (AD)," said Abha Chauhan, from New York State Institute for Basic Research in Developmental Disabilities (IBR) in the US. Walnuts are the only tree nut to contain a significant amount of the plant-based omega-3, alpha-linolenic acid, required by the human body.

A handful of walnuts also offers four grammes of protein, two grammes of fibre, and is a good source of magnesium. With a variety of nutrients and a flavour profile that pairs well with an array of seasonal foods, they are an ideal ingredient any time of the year. The CWC has been actively highlighting walnuts to Indian consumers through marketing activities that promote walnuts of California origin, quality, taste and positive health benefits. These health benefits have been demonstrated through over 180 research papers published since early 1990's when the commission actively began to assess the role of walnuts in diet and effect on chronic disease prevention. CEO of the CWC, Michelle McNeil Connelly said “this Scientific and Health Research Meeting was an exceptional platform to discuss the state of health in India, dietary patterns, chronic health conditions and promotion of healthy lifestyles. We hope that this meeting provides an opportunity to maintain a network of researchers and medical professionals who may contribute to walnutspecific health research in India.”

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He said the Kandhamal Apex Spices Association for Marketing (KASAM) had approached IPFC in this regard about three months ago. After the proposal was submitted, IPFC was officially assigned the job given its expertise in design, patent, trademarks and GI. The GI status would enhance the trade value of the Kandhamal turmeric and its import to other states would become easy, he added.

The other handicraft products for which Odisha won the GI tag are Dhalapathar parda and fabrics, Sambalpuri bandha saree and fabrics, Bomkai saree and fabrics, Habaspuri saree and fabrics, Berhampur patta and saree and joda. The state had also won the tag for agricultural products Ganjam kewda rooh, Ganjam kewda flower and Orissa pattachitra.

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Odisha and West Bengal have obtained GI tag over 15 items each, sources in IPFC for MSMEs at the Central Tool Room and Training Centre (CTTC), Bhubaneswar. The two states were granted their GI tags between 2004 and 2017. The latest GI tag for West Bengal came for Banglar Rosogolla on November 13. The GI tag is a sign that identifies a product as originating from a particular place. The 15 items from Odisha which have already obtained GI tag comprise nadicraft items Kotpad handloom fabric, Orissa ikat, Konark stone carving, Orissa pattachitra, Pipli applique work, Khandua saree and fabrics and Gopalpur tussar fabrics.

Vol. 10, Issue 07 -December- 2017

HEALTHY INDIA

Health drinks

India�s Only Monthly Newspaper for Food, Beverage & Allied Sectors

Coca-Cola’s core business in India hasn’t been growing. It posted a decline in India’s market share shrank from 35.5 to 33.5 per cent, even as the share of www.agronfoodprocessing.com

Vol. 10, Issue 07, December 2017,

20/-

griculture, the back bone of Indian economy needs to be developed further in order to meet future demand of foodgrain, which some estimates show could reach 355 million tonnes by 2030. But constant setbacks in agriculture can have cascading effect on inflation. While the expected rebound in GDP growth in the second quarter can act as a ‘confidence booster’ for the economy, the slowdown in agriculture is cause for concern. Agriculture remains an area of concern with a mere 1.7 per cent in the second quarter against 2.3 per cent in the previous quarter. Setbacks in the agri performance can have a cascading impact on consumer inflation and the rebound in GDP growth to 6.3 per cent, after the uninspiring performance of the previous quarter is noteworthy and a great confidence booster. Also what is important to promote the agriculture is to enhance its quality among the farmers by providing them the best. Thus time has come to get the farm equipment industry into a loop and enter into meaningful discussions for spreading the culture of mechanisation in the rural areas. There is need to provide farmers with all the tools to optimise the output on their farms considering the growing and limited arable land. The government is therefore promoting farm mechanisation by subsidising purchase of equipment through a scheme of Sub- Mission of Agricultural Mechanisation (SMAM) that promotes models of custom hiring as well. Yet the fact remains that even small farmers are adopting and utilising selected farm equipment for efficient farm management through custom hiring. Agriculture provides employment to 48.9 per cent of the total work force in India although their contribution to the GDP is less than 20 per cent. According to Consortium of Indian Farmers Association (CIFA), there is a need for Income Security Act for farmers, tenant farmers and farm laborers. The median income of farmers in 2012 was about Rs 1,600 per month, which is meager to sustain. Hence, the farming community of India demands Income Security Act for farmers as well as tenant and farm labors. The government should think of providing social security like pension to farmers and experts also demanded removal of Essential Commodities Act and bringing all agriculture inputs and equipment under zero per cent under Goods and Services Tax (GST). Food processing industry is the going through its golden period, but controversies and issues always get tangled with it. Like Nestle India and its hide and seeks with the food regulator of India. Maggi has come in light again with UP administration slapping it fine to have ash above permissible level, which Nestle refutes. Nestle stated that the samples are of the year 2015 and the issue pertains to 'ash content' in Noodles appears to be a case of application of incorrect standards, and we will file an appeal urgently once we receive the order. Definitely Nestle does not want to revisit the 2015 controversy nor do any international companies in India. Regarding this global food companies such as Cargill, Nestle, CocaCola, Danone, Tesco, Metro Group and Amazon have come together in India to work with the government, the regulator and academia to ensure food safety, it is said that this step is taken in order to avoid another Maggi-like debacle. The Global Food Safety Initiative (GFSI), which is managed by France-headquartered international trade organization Consumer Goods Forum, is planning to establish an Indian arm, and India will be the seventh Local Group of GFSI to be formalized early next year. The core team of the GFSI India wing, which will have 20-25 members to start with, will have representatives from most of the firms that constitute the Board of GFSI. It will bring GFSI’s global practices to India and mobilize the local food industry, besides engaging with the regulator and other government authorities regarding food safety issues and practices followed by companies. GFSI has technical working groups and benchmarking leaders who work for improving food safety management systems globally and is also working on bringing the farm-to-fork food supply chain under a food safety management system. FSSAI is in constant troll of updating and enhancing its standard from fortification to standardisation to safety. Food safety and quality issue have taken a step ahead and Thailand, an emerging market for Indian shrimp products has temporarily terminated import of Shrimps from India creating mayhem for Indian seafood exporters. This is a setback for the Indian seafood industry. This shock has come at a time when the European Union (EU), the third largest market of Indian exporters, has flagged off quality issues with India prompting the former to send an audit team to inspect the facilities here. Setbacks and competition are part of the industry, and this what Indian Ice cream industry is facing. Amid increasing preference for global brands, the regional Ice cream brands are also under pressure from growing competition from smaller, emerging homegrown ice cream players in their own territories. As regional labels such as Arun, Cream Bell, Vadilal Dairy International and Heritage take on the might of Kwality Walls, Amul and such others, the Rs 9,000-crore ice cream market is in for a refurbish. In fact the local ice cream industry expects to grow at close to 10 per cent for the next few years and the brand map for the sector to change forever. The food industry and agriculture work in affiliation, to enhance the food processing industry, the agriculture in rural areas need to be developed and alongside food safety has to be established perfectly to make India a global food hub. “Agriculture is our wisest pursuit, because it will in the end contribute most to real wealth, good morals, and happiness.”

onsumers in Asia’s third-largest economy are shying away from colas. Numbers of health-conscious consumers in India are rapidly increasing, especially in the country’s urban areas, who are more focused on functionality and nutrition in their beverages rather than just their thirst quenching properties and convenience, drove the positive sales growth seen in juice this year. Growth has slowed in the Rs 22,000-crore carbonated soft drinks market as consumers switch to healthier beverages such as juices, energy drinks, flavoured tea, fortified water, and dairybased beverages. Both PepsiCo and rival Coca-Cola have been hedging risks by reducing dependence on core soft drinks and introducing either sugarfree drinks or non-aerated beverages. The market size of beverage industry in India is estimated to be worth around Rs. 65,000 crores and this market is estimated to grow at CAGR of more than 20 per cent. The Indian packaged juice industry size is about Rs. 8,000 crores and has been growing at more than 30 per cent per annum in last few years and will maintain that pace in future as well.

Buying behaviour is changing. India is the diabetic capital of the world and there is much more awareness now leading to growth of In the coming days, factors such as rising income of the people in emerging markets, demographic shift in terms of more young people in the economy, changes in the lifestyle and rising health consciousness will give a further boost to this trend.

The juice category is witnessing high growth, which is characteristic of a higher per capita packaged beverage market as consumers start looking for a multitude of packaged beverage choices. Juice is expected to increase in both off-trade volume values at a CAGR of 17 per cent at constant 2017 prices over the forecast period, with sales set to rise to INR272.5 billion in value and 4.1 billion litres in volume by 2021. Why the shift Lately, there has been a fizzle in the demand for the aerated drinks as two large cola giants Pepsi and Coca-Cola saw a decline in numbers and revenue. Globally too, cola sales have been seeing a steep decline over the last few years. With urbanisation and exposure to the West, Indian consumers today are increasingly becoming

conscious of their lifestyle including food and beverage choices, in some cases prompting a shift from colas to healthier options such as juices, milk-based flavoured beverages, etc. Cold pressed juices too are slowly finding favour amongst consumers while Keventers has expanded into Mumbai recently, Juice Up launched its first kiosk in Noida in 2016. The market share of fruit juices, nectars and juice drinks stands at around 25.1per cent, which is still less than that of carbonated drinks (approx. 47.9 per cent), as per KPMG. In such a scenario, how are packaged fruit juices and health drinks preparing to jostle for space on the consumer’s refrigerator shelf? Juicy facts Increasing awareness on the health effects of carbonated drinks has certainly made some consumers rethink about the consumption of colas. While carbonates grew in India at 12.8 per cent CAGR from 2010-16, the juice segment grew at 27.3per cent CAGR over the same period, KPMG states.

The current scenario has led the juice category to grow at 15% y-o-y and 2017 is going to witness forward to an overall growth of over 20 per cent for fruit drinks over last year. Fruit juices are slowly becoming an indispensable part of breakfast, social gatherings, etc., encouraging companies to package them in convenient, easy to carry/easy consumption packs. Some have even launched variants catering to every consumer segment in the market. But still the all-India penetration of juices stands at around 3 per cent which is very low, so many juice companies are currently strategizing to increase penetration and make products more relevant. One can’t ignore that the major chunk of consumption still comes from the colas, but developments like the Tamil Nadu traders refusing to sell products by Pepsi and Coca-Cola don’t help the cause. As a result, there is proliferation of international and home-grown brands like Del Monte and Paper Boat. Also, company’s like Dabur have brought different products positioned for different segments — Real Fruit Juice for mothers and children; Real Active Juice for adults; for the 40+ age group it launched Amla and Jamun juice under its Real Wellnezz range; and for teens, who love the fun of fizz but are also conscious about their health, it launched Real Volo last year. Companies are doing their level best to grab market share away from colas, fizzy drinks remain popular. Parle Agro too has launched a fizzy version of Frooti — the first brand extension for

Vol. 10, Issue 07 -December- 2017

HEALTHY INDIA

tighten corks on aerated drinks volume sales in the first quarter of this year, following a similar decline in the last quarter of 2016. According to reports, between 2014 and 2016, Coca-Cola carbonated soft drinks (colas) dropped. Ghufran Naqvi

the mango drinks in 32 years. One of the major reasons for this is that a majority of the juice market is urbanized. The culture of drinking juices and energy drinks has limited penetration in rural areas. Expansion in the category must match with corresponding growth in support infrastructure, with refrigeration equipment that can operate without electricity, especially in rural areas. Key players have been regularly investing to bring in growth by increasing the number of stores stocking products. Thus, the challenge currently for companies is to increase availability and affordability of packaged juices. Juice-based drinks are growing in small towns and rural markets as well, but the breakfast table phenomenon poses another challenge. Unlike the West, where juices form an important part of one’s breakfast, Indians are habituated to tea/ coffee and milk. As a result, brands must critically see how to position juices. Growth drivers There are several reasons behind the growth the Indian Packaged juices category has realized; some of these are mentioned below. Changing consumer lifestyles: Given the change in eating habits, the wider global exposure, and the growing time-poverty, has provided a fillip to the convenience food segment. Again, consumer preferences are shifting towards healthier lifestyles. As a result, the packaged juices market has charted a high growth trajectory thanks to its easy availability, anytime-anywhere consumption, and convenience. Juices are often seen to be quick, yet nutritional fillers. Increased Health Awareness: The rising awareness about heart and weight-related health issues, especially among teenagers and young adults, has propelled the consumption of packaged fruit drinks. There is also a greater preference for these “healthier” beverages than carbonated soft drinks. Hygiene matters: Juices are healthy only when prepared hygienically. Packaged juices from trusted national and international brands have usually been prepared and certified to be in accordance with health and safety regulations. They thus underpin the confidence of consumers in considering them to be a healthy and convenient option, as compared to the fresh juices available at local joints and street stalls. Growing category of informed buyers: There is a growing category of informed buyers who can distinguish between fruit-based beverages and fruit juices. These consumers are health conscious, highly aware, and have higher disposable income. They have, therefore, led the demand for 100% fruit juices in the past couple of years.

Rising Disposable Incomes: In the past few years, there has been a sharp change in the number of nuclear families, in tandem with a surge in the number of working couples, which has led to higher disposable incomes. This has aided the affordability of packaged fruit juices, which are fast replacing fresh, homemade juices and becoming a compulsory item on breakfast tables. Booming modern retail: The dynamics of growth in the fruit-based beverage space are attributed to modern retail and alluring shelf displays which drive impulse purchases. Habitual purchase: The trend of consumers evolving from fruit drinks in bottles to sweetened juices to 100 per cent packaged juices has been observed largely in the past couple of years. Consumers are buying in greater quantities for household consumption and buying fruit juices is becoming more of a habitual purchase than a needbased purchase. Introduction to new flavours: To kindle consumers’ interest in the category and also to cater to diverse and changing tastes, fruit juices providers are introducing new flavours and packaging options. Coca Cola needs fresh juice for its India fizz Earlier in September, James Quincey, President, and Chief Executive Officer of Coca-Cola Co. announced on a visit to India that he wants to make this country his company’s third-largest market globally. Currently, India is in sixth place, trailing the US, Mexico, China, Brazil, and Japan. If it does happen, India’s rise in Coke’s hierarchy of markets would be a strange and unwanted honour and moreover, one that will be in defiance of its recent fortunes in the country. Coca-Cola’s core business in India hasn’t been growing. It posted a decline in volume sales in the first quarter of this year, following a similar decline in the last quarter of 2016. According to reports, between 2014 and 2016, Coca-Cola India’s market share shrank from 35.5 to 33.5 per cent, even as the share of carbonated soft drinks (colas) dropped. Between 2012-13 and 2015-2016, Coca-Cola India Pvt Ltd.’s profits went up from Rs320 crore to Rs474 crore on the back of revenue growth of 22 per cent from Rs1,438 crore to Rs1,757 crore, according to the company’s filings with the Registrar of Companies (RoC). These numbers, however, only flatter to deceive. Its 2016, sales of Rs1,757 crore in India accounted for less than 1per cent of its global sales of $41.48 billion.

What’s more, even the top two markets for colas hold out little hope for the 125-year-old company. In the US, soft-drink volumes are in terminal decline, with per capita consumption falling to a 31-year low. In Mexico, two years after a sin tax was introduced on sugary drinks to curb the alarming incidence of obesity in the country, sales have declined by 7.6 per cent. A study by the University of North Carolina’s Gillings School of Global Public Health and the Mexican Instituto Nacional de Salud Publica (National Institute of Public Health) found that the tax, which is just 1 peso per litre of sugary drink, had its biggest impact on the poorest households, which reduced their consumption of sugary beverages by 9 per cent in 2014 and 14.3 per cent in 2015. If despite this, the larger category of beverages has grown worldwide, it is because of newer and healthier segments like juices and dairy drinks. Coca-Cola too has been busy diversifying into fruit juices, dairy products, tea and coffee drinks and while currently 70 per cent of its business comes from aerated drinks, the company is targeting a 50:50 split of aerated and non-aerated drinks by 2025. But that’s a direction the cola giant took only kicking and screaming after it realized that the transition to diet sodas as a face saver hadn’t quite worked either. Diet sodas sold by Coca-Cola and PepsiCo Inc. posted steep volume declines in 2016. So for growth, it will have to be Coca-Cola the juices company in India. It isn’t a nomenclature that rings right for a company that’s always been best known for its fizz. Indeed, its next big product launch is likely to be Coca-Cola Zero Sugar, a healthier Coke Zero with no calories and sugar. India’s packaged juices market is led by Dabur, whose Real juices control more than 50 per cent of the market in value and volume terms, ahead of PepsiCo’s Tropicana. In addition, newer entrants like ITC’s B-Natural and Paper Boat have made rapid strides with their indigenous drinks sold imaginatively. Coca-Cola’s future in India as much as worldwide depends on tapping this market. That it plans to invest nearly $800 million (Rs5,150 crore) over the next five years in procuring processed fruit pulp and fruit concentrate for its portfolio of juice and juice drinks and carbonated drinks with juice products, indicates the direction it is taking. PepsiCo expands its arm to non-fizzy As consumers in Asia’s third-largest economy are shying away from colas, and PepsiCo is ready with healthy alternatives.

Along with rival Coca-Cola, PepsiCo India has thrived for decades by selling bottles of fizzy beverages to Indians—it controls a 22.2% share of the country’s soft-drinks market. But with rising incomes and exposure to global trends, colas alone won’t make the cut anymore. So, the local arm of the New York-based maker of soft drinks and juices such as Pepsi, Mirinda, Tropicana, and Gatorade is rapidly expanding its portfolio of non-fizzy drinks. It is also slashing the sugar content in its products. “Among Indian consumers who always had carbonated soft drinks as their default option, choices are proliferating even as per capita consumption of beverages remains low,” Vipul Prakash, Vice-President for beverages at PepsiCo India. While consumption of fizzy drinks is yet to peak in the country. Indians consume 5.9 billion litres a year, which is 1/20th of US consumption. Consumers are already moving on to juices, flavoured water, dairy beverages, and value-added drinks. “It’s like they’ve actually skipped the entire evolution (of soft drinks) and are asking for more choices,” said Prakash. Over the last three years, PepsiCo India has launched more than a dozen products under its existing brands. A bulk of these were under the hydration, low-calorie, and dairy categories: 7-Up Revive, Pepsi Black, Tropicana Essentials, Quaker Oats+Milk dairy drinks, a stevia-based 7-Up, and the latest low-calorie vitamin water, Aquafina Vitamin Splash. This is in line with its global mandate to reduce sugar content in sodas by 2025, Prakash said. “We will not launch a product with over 100 calories in India,” he said, adding that going forward consumers can expect more launches in the hydration and juices category from the company. At the same time, innovations in sodas have mostly been driven by smaller-sized bottles.

So, how exactly would the company’s India business rise in rankings unless the decline in sales in the three other markets it is expected to overtake is even sharper? Strangely, that indeed is the case. In Japan, where the company has been a runaway leader in soft drinks, the market is expected to remain flat in volume terms. In any case, the Japanese don’t drink the company’s famed Coke, opting for healthier drinks like the Georgia brand canned coffee, orange-flavoured water and of course, green tea. In China too, the share of carbonated drinks within the overall segment declined, from 29.8 per cent in 2002 to 11.5 per cent in 2016-17. And in Brazil, another market ahead of India, it has posted a double-digit decline in the volume of cases it sells. Contd on pg no. 18

Vol. 10, Issue 07 -December- 2017

NEWS

Contd from pg no. 17

India’s soft-drinks market is pegged at over Rs. 60,000 crore annually, expert estimates. Once the dominant category, carbonated or fizzy beverages now form 46 per cent of this market, growing at between 4-5 per cent annually. While rural India, which contributes between 30 to 40 per cent of sales of all beverages, continues to drink colas and sugary sodas, it is the urban consumer’s preferences that are changing. Opportunities At the same time, the packaged juices market throws up many opportunities. Some of them are outlined below: • Shift towards 100 per cent juices from sweetened juices: This offers a wide opportunity to existing and upcoming juices manufacturing companies to spruce up their existing business and plan as needed for business or capacity expansion. • Healthy proposition: it has been observed that consumers are making healthy choices in their beverage consumption; therefore, fiber-enriched juices and no sugar juices are more in demand. Some new juice variants claim to have no added sugar; this can be positioned as a health attribute, e.g. “Dry Fruit Apple Juice” by Balan Natural Foods. • Unique offering: Consumers are seeking unique fruit flavours apart from the usual mango, orange, or lime-based fruit juices. Companies intoned to identify some of the unique fruit juices that can be offered - “Dry Fruit Apple Juice” for instance, which is much sought after due to the nutritive benefits provided by the combination of dates, figs, raisins, almonds, and apple concentrate. • Wider Options: Companies need to offer wider

varieties and options for the consumer to choose from “mixed” fruit juices to pure, single fruit juices to dry fruit juices. Thanks to higher incomes, consumers are willing to experiment with variety and pay a premium for such value-added products. New Entries A Delhi-based company focused on natural beverages, Nutricane Beverages has now introduced bottled sugarcane juice, which the company calls OMG! (Oh My Ganna). According to Sachin Goel, Director and Co-founder, Nutricane, the beverage comes with a non-refrigerated shelf life, and has the same taste and nutritional values as fresh sugarcane juice without adding any chemical preservatives. Available in 250ml recyclable glass bottle at Rs 40, OMG! has hit the market in two avatars — OMG! Cumin Crush, sugarcane juice with cumin flavour and OMG! Ginger Groove, sugarcane juice with ginger flavour. “We were surprised that none of the established or start up players in the juice category had ever managed packaging sugarcane juice with an extended non-refrigerated shelf life readyto-consume drink. Taking up the challenge, we decided to explore the opportunity,” Goel said. Dipin Kapur, Director and Co-founder, Nutricane, added, “We wanted to deliver our nostalgic memories of sugarcane juice in an innovative form while keeping the essence intact. Our

proprietary technology has enabled us to bottle all the benefits and goodness of the juice and serve it at an affordable price, without any chemical preservatives or added sugar.” On its potential in global markets, another Cofounder and Director of the company, Neeraj Jalan, said, “In its endeavour to innovate and create healthy nutritious products, Nutricane is changing the status quo by creating a new product category with sugarcane and taking it to the entire world. We intend to take this indigenously developed and packaged sugarcane juice to key global markets by next year.” Key Challenges Among all challenges, it is difficult to control the cost of production at the price points of juices, primarily because of rising food inflation. The continuous, year-long supply of raw materials, and the non-stop production of juices for the full season, is another production-linked issue which needs to be managed carefully. Also of vital importance is controlling transportation and logistics costs. Packaged juices are gradually cementing their place in the urban household in the metros and Tier I cities; however, replicating the same success in Tier II and Tier III cities is still a struggle as residents in these regions still prefer fresh juices over packaged ones as they are comparatively cheaper and also in sync with the traditional belief that juices are best consumed freshly pressed. Challenging and changing consumers’ perspective on value for money, to grab a regular spot in the common household basket necessitates an aggressive stance towards improving consumers’ awareness on the positive attributes of packaged juices and their merits over locally available options.

Bosch Packaging Technology wins German Design Award 2018 • Honoured in the Excellent Product Design category • Sigpack VPF offers unique flexibility thanks to expandable modules • International jury honours innovative products and projects The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the Sigpack VPF following the German Packaging Award in 2016. Production to suit changing customer requirements The Sigpack VPF from Bosch represents a revolutionary concept for the filling of flat pouches with powder products such as sugar: The equipment stands out because it breaks new ground in terms of flexibility. Manufacturers from the food and pharma industries will be able to scale production from two to 12 lines or to change pouch sizes quickly in order to meet current market demand. A further benefit of the Sigpack VPF is its innovative dosing system, whereby each line has its own dosing chamber and its own stock of product. This means for example two products can be filled on the same machine at the same time. The German Design Award The German Design Council is one of the world’s leading competence centers for communication and brand management in the field of design. The organization presents the German Design Award on an annual basis.

Vast need for skilled worker development huge in food processing industry

ood processing sector will witness spectacular growth in the coming years with the steady inflow of investments and there is a huge prospect in the ready-to-eat and ready-to-cook segments in India.

No compromise. On Quality, Trust & Value. Making speciality oils & fats calls for not just use of highly efficient processing but a fine understanding of consumer tastes too. At Bunge, we take into consideration oil chemistry, application parameters and the tropical nature of the country to deliver clients just the kind of oils & fats you desire - anywhere, all the time.

The Bunge package includes: • Partnering with clients to develop customised products that meet their specific needs • Delivering products that conform to stringent norms of quality and reliability • Ensuring consistency in product characteristics and texture in every batch • Providing value-added logistics support through creative planning and execution • Maintaining client confidentiality and trust at every stage of business operations

Get in touch with us. Let us partner for quality innovations and solutions.

BUNGE INDIA PRIVATE LIMITED #1 Victor Mansion, 1st Floor, Airport Road, Kodihalli, Bangalore 560 008 Phone: (080) 4115 1120, 24, Fax: (080) 41265075. www.masterlineonline.com Pune: No. 23, 3rd Floor, Kedar Empire, Paud Phata, Nr. Dasabuja Ganapati Mandir, Kothrud, Pune - 411 038. Tel: 020 4120 4069; Delhi: First Floor, NH-2, C-Block, Community Centre, Naraina Vihar, New Delhi - 110 028. Tel: 011 4587 0740; Kolkata: Block C, First Floor, Gooptu Court, No.7-A, Middleton Street, Kolkata - 700 071. Tel: 033 2289 1100; Mumbai: 601-C & 601-D, 6th Floor, The Capital, C-70, G Block, Bandra Kurla Complex, Bandra (East), Mumbai, Maharashtra - 400051. Telephone No: 022 66819500.

According to Dr. T.P. Sethumadhavan, Education & Career Consultant, availability of skilled manpower has been identified as one of the major challenges, which creates a lot of opportunities for unemployed youth to work as skilled manpower in the food processing sector. Dr. Sethumadhavan, who recently attended World Skills Abu Dhabi 2017, noted that there has been an increase of 40 per cent of Foreign Direct Investment in the food processing sector during 2016-17. Of the total agriculture products only 10 per cent is processed in India leading to wastage of agriculture products and middle men cheating and farmer’s distress.

researchers with Entrepreneurship background exists in the country, Dr. Sethumadhavan said. There lies a huge gap between available and required skill in the country. Capacity building will create talent pool. Innovation needs to be linked to market need. Academic and research institutions need to develop technologies, which can be scaled up across the world.

At a time, agriculture is moving towards agribusiness, sustainability of the sector depends on diversification towards food processing sector.

Industry interface is required for scaling up the technologies, promoting entrepreneurship and skill development in food processing sector in the country, he added.

Ministry of Food Processing Industries is working in close collaboration with Food Industry Capacity and Skill Initiative (FICSI), the Sector Skill Council (SSC) in food processing.

It is forecast that India’s retail sector will show a growth of $1.3 trillion growth from $600 billion over the next three years; of which 70 per cent will be from food market.

The FICSI is working on identification of job roles and competencies required for each job so as to develop National Occupational Standards for different sectors of food processing.

Ministry of Food processing plans to create employment opportunity of around five lakh by 2022 with the investment under SAMPADA Yojana programme.

Scarcity of food technologists, scientists and

Vol. 10, Issue 07 -December- 2017

CORPORATE NEWS

Venture capital firms more interested in investing in consumer food

Kraft Heinz takes back Complan ad that mocks Horlicks

s consumer behaviour evolves in India, investors are turning bullish on the consumer space, driven by multiple factors. Consumers in India are seeking variety, innovative products, similar to global trend. There’s a lot of interest for healthier products. The growth of modern trade and organised retail has made infrastructure available for a faster build out and also made the investor more interested in the food industry.

70 per cent category market share while Future Consumer enjoys a market cap of $1.5 billion and growing 50 per cent a year.

Rakyan Beverages, which sells organic coldpressed juices and other beverages under the brand RAW Pressery has raised $6 million. The investors included Sequoia Capital, Saama Capital, and DSG Consumer Partners.

Saama Capital has been investing in the consumer space since 2008. ‘‘The Indian consumer has been evolving and demands better products in terms of quality, ingredients and packaging.

Early October, condiments and sauce maker Veeba Foods raised $6 million from Verlinvest, a Belgium-based family office, Saama Capital and DSG Consumer Partners. Fingerlix, a ready-tocook food brand, raised $7 million from Accel and Zephyr Peacock in October. Verlinvest only invests in consumer firms globally and backed firms like Glaceau Smartwater and sold it to Coca-Cola for $4.2 billion and the $300-million VitaCoco. Verlinvest has backed companies like wine-maker Sula (2010), Future Consumer (2011), Epigamia and Veeba Foods (both 2017). Sula is a $100-million firm with

While investors like Saama Capital, DSG Capital Partners and Sequoia Capital have been investing in consumer firms, other venture capital firms are increasingly looking to invest in consumer firms. Funds seem to have woken up to consumer firms. They have plants, assets and people on the ground.

It has backed Sula Wines (2008), Satya Paul (2010), Chai Point (2013), Veeba Foods (2015), RAW Pressery (2016), The Moms Co. (2017). ‘‘Both RAW Pressery and Veeba are exciting companies in terms of the number of products and verticals they continue to launch and have an exciting future. What’s new is that many family offices like Mariwalas, Munjals are also investing in consumer firms. What’s encouraging them is that many firms like Paper Boat and Beer Café have scaled up, investors have made good exits on firms like Marico, Godrej Consumer, and Prataap Snacks.

Global CEOs are positive on India’s growth prospects

lobal FMCG and retail companies are hopeful on India’s growth potential. The ‘ease of doing business’ will encourage investments in the country, including the foodprocessing sector. The CEOs were speaking at the inaugural session of World Food India.

and will encourage investments.Terming the government’s move to introduce demonetization and GST as bold reforms, Pieter Boone, COO, Metro AG, and CEO, Metro Cash & Carry, said that they are now driving a positive overhaul in the economic environment.

Global President-Foods, Unilever, Amanda Sourry said that the opportunities in food in India are huge and rich agricultural resources in India create a most favorable environment for the processedfood industry to accelerate and reach the levels of its developed counterparts.

The company was certain of India’s potential, and that the company is strongly committed to support Indian farmers and empower kiranas.

Raising the key issues of food security and food safety, Paul Bulcke, Chairman, Nestle, said that agricultural productivity needs to be improved to be able to feed the world’s population.“Food security needs to be given top priority and the private sector can play a key role to address these challenges.” Appreciating government efforts on India’s improved rankings in the World Bank’s Ease of Doing ranking, he said this was impressive

Managing Director, Tata International, and Chairman, Trent, Noel Tata said that there is a need for significant investments to increase the scale of the food-processing sector in the country for setting up manufacturing facilities of world-class standards. He emphasized on the role of foodprocessing sector stabilise fluctuations in prices of fruits, vegetables and grains. The government can play a positive role in creating a certification system that can recognize manufacturers who have achieved world-class standards.

Maggi Noodles fails lab test; UP administration slaps Nestle with fine

estle India has been slapped with a fine by the district administration of Shahjahanpur, UP after its popular noodles brand Maggi allegedly failed to pass the lab test, even as the FMCG major maintained that ‘it's a case of application of incorrect standards.’ The district administration had imposed a fine of Rs 45 lakh on Nestle and Rs 15 lakh on its three distributors and Rs 11 lakh on its two sellers. According to the district authorities, it had collected the samples last year in November and sent them for lab test, which had found ash content above the permissible limits of human consumption. Questioning the lab findings, Nestle India said it has not received the order yet and would file an appeal urgently once it receives the order. In 2015, Nestle India and other companies had

SK Consumer Healthcare India had filed a plea against the advertisement in the Delhi High Court by Kraft Heinz India. Food and beverage major Kraft Heinz India is withdrawing, for now, an advertisement for its nutritional drink brand 'Complan' which rival GSK Consumer Healthcare India alleges to mock its 'Horlicks' brand. Kraft Heinz India, has given a court undertaking not to publish the advert until the next hearing date, which has been set for January 16. The advert, which claimed a cup of 'Complan’, is better than two cups of Horlicks, had appeared in 'The Telegraph' and 'Anandabazar Patrika' dailies in West Bengal, the biggest market for Complan. Heinz's ad was disparaging to Horlicks as they were doing comparative advertising." GSK Consumer Healthcare India has also taken up the matter with the Advertising Standards Council of India (ASCI). According to Kraft Heinz, the ad does not reference

The standards have since been introduced and the product complies with these standards. Nestle regrets the confusion it may cause to consumers and strongly reiterate that Maggi Noodles are 100 per cent safe for consumption."

We have agreed to refrain from airing the advertisement, pending the next hearing on January 16, at which time a substantive reply supported by appropriate evidence will have been filed. While the order is awaited, it is understood that the company in question has given an undertaking to the Delhi High Court not to publish their impugned advertisement. This is not for the first time the rivals have sparred over advertising. In 2010, the Delhi court had restrained Heinz from publishing or telecasting two adverts that "tend to cast a slur on Horlicks", according to court documents. Heinz is restrained from publishing any reference to Horlicks being cheap, or inferior, or comprising of inferior ingredients.

MassChallenge Switzerland awards 7 outstanding start-ups; announces partnership with EIT Food Accelerator Network to improve performance, quality and efficiency of our solutions. Last but not least, it is a valuable contribution to the strengthening of Switzerland's position as a centre of vision and action through young entrepreneurs”.

ass Challenge Switzerland celebrated the achievements of the start-ups in the 2017 program and awarded seven of the highest-impact finalists with a total of CHF 400,000. Mass Challenge announced its partnership with the EIT Food Accelerator Network, a multi-location accelerator program delivered across Europe to support high impact food-space start-ups to maximize their success. Buhler is founding partner of MassChallenge Switzerland. Seven companies out of the 75 startups accelerated this summer at MassChallenge Switzerland have been selected by the judges to receive the nonequity cash prizes of CHF 400,000 in total at the award ceremony in Basel, Switzerland. Based at UniverCité in Renens, these startups have been judged on their capacity for high-impact and high potential, as well as their progression through the four-month program. This year’s cash prizes are split into two ‘Diamond’ prizes, with a value of CHF 100,000 each, and five ‘Gold’ prizes with a value of CHF 40,000 each.

represented to the relevant authorities via industry associations to set standards specific to instant noodles to avoid confusion amongst enforcement officers and consumers.

which beverage is better, rather, it factually refers to protein content of the relative serving sizes as indicated on the respective packs.

As part of its commitment to entrepreneurship and collaborative innovation, Buhler is a founding partner of the start-up accelerator MassChallenge Switzerland. Stefan Scheiber, Buhler CEO, said at the award ceremony: “With our involvement in Mass Challenge, we bring entrepreneurial flair and innovation power to our organization. Especially digitalization offers a huge potential

Ian Roberts, Buhler CTO added “Innovation is at the core of Buhler’s business. As part of our innovation strategy, we support and foster open and collaborative innovation and invest up to 5 per cent of our turnover into research, development and programs such as Mass Challenge. In our fast driven and complex world, innovation demands collaboration – with customers, the science community and start-ups. The collaboration and support of MassChallenge partners like Buhler, Nestlé, Givaudan, GEA, Barry Callebaut, Inartis and the Swiss Economic Forum helps us develop talent, create jobs and commercialize new technologies within the industry”. At the same event, MassChallenge announced its partnership in the EIT Food Accelerator Network, a multi-location accelerator program delivered across Europe to support high impact food-space start-ups and maximise their success. Driven by a consortium of EIT Food partners, representing the very best in academic and Industry expertise in the world of food, with funding awarded by EIT, and with the experience of MassChallenge in helping high-impact start-ups succeed, the EIT Food Accelerator Network aims to make Europe the go-to innovation hub for the world’s most promising food space start-ups. Applications for the organization’s first acceleration cycle will open in January 2018, with accelerator programs running in Haifa (Israel), Lausanne (Switzerland), London (UK) and Munich (Germany).

Vol. 10, Issue 07 -December- 2017

Analyse tariff barriers to position India as export hub: Hershey

ershey believes India has the potential to become a significant export hub if the government further lightens tariff barriers for global food companies. The senior officials from global confectionary company were in India for World Food India conference had urged the government to look at ways to ease export-import tariff barriers. The Hershey Company, President-International, Steven Schiller said “We believe there is a huge potential to use the manufacturing set-up in India to export products to other markets. We would like to use our multinational infrastructure to bring our international products to India and rapidly learn which products receive good response. This will help us make deeper investments and grow our Indian business faster.” This US-based confectionary company has more than 80 brands globally. In India, the company’s product portfolio includes Hershey’s syrup, Jolly

Rancher sweet, Sofit range of soy milk beverages and premium Brookside chocolates, among other brands such as Jumpin and Nutrine. The company is keen to export products from India to other ASEAN markets that have a similar taste profile as well as in West Asia wherein a significant large Indian population reside. “Right now, due to the tariff barriers, it is not conducive or viable to export our products from India,” Schiller added. Hershey has recently announced its intention to invest $50 million in India over the next five years. It will put these investments to build its brands, introduce new products, expand distribution footprint and strengthen its manufacturing infrastructure. Schriller said part of this investment will also be used to increase direct and indirect staffing by nearly 10 per cent. India is one of Hershey’s key focus markets and has been witnessing double-digit growth in the past few quarters. “We are hopeful that this trend will continue.”

CHOCOLATE NEWS

Fabelle to set up new factory and looks for expansion

abelle, a premium chocolate brand of ITC Foods is set to scale operations with expansion across manufacturing and retail footprints. The brand has seven boutiques across India. Housed within ITC hotels, these boutiques have a live dessert counters as well as over-thecounter products which caters to a niche market. The company plans to open up its market by entering the high-street retail format. Divisional Chief Executive, ITC Foods Division, Hemant Malik said, “Fabelle is all about the experience. We are ready to take it to the market in a more expansive way now. The first cafe in Delhi will soon be ready for launch, while Bangalore will get the next one by next year.” They even plan to enter the modern trade retail space, considering the scope and potential of the Indian chocolate market. As per market research company, the country's chocolate market is set to touch Rs 32,000 crore by 2020, from Rs 12,000 crore in 2015. “We are looking at moving into the packaged chocolate (FMCG) space. We are

In 2014, Hershey embarked on a new strategy of transforming the portfolio and this is now proving beneficial. Hershey India Pvt. Ltd. is the wholly owned subsidiary of The Hershey Company, the United States’ biggest chocolate major and the world’s fourth largest confectioner. A new business strategy and change in market focus proved beneficial for Hershey in India. The company implemented a new strategy, went into new categories, unveiled global product portfolio, introduced premium value added products, came out with India specific recipes and opted for cost effective manufacturing. This strategy has paid off and Hershey has shown growth. The company, which was earlier in the low-value mass market products, changed its strategy to the premium segment and decided to concentrate on

the top 52 cities in the country where it operates now. India is featuring prominently in analyst meetings of The Hershey Company which is listed in the NYSE and has a market cap of $22 billion. The Indian product range is different from the home market and Hershey is now trying to implement it in other markets and apart from India Hershey focuses on China, Brazil and Mexico. The company operates factories in 12 countries, including India. Currently, Hershey plans to introduce its premium chocolate range in India Hershey is very optimistic on India than the past. The premium chocolate brand Brookside is being test marketed in the South and will be introduced pan India shortly. Brookside, the company’s first premium chocolate brand in India, has been well accepted in the Southern markets. The product will be introduced in key Indian cities in a few months.Hershey’s top chocolate brands include Hershey’s chocolate bar and Kisses which are believed to be considered.

ITC Foods will set up their second factory for Fabelle in Haridwar. As of now, it has one factory in Hoskote. Recently, ITC announced that it invest Rs 10,000 crore in food processing in the next 5-7 years.

Indian chocolate market set for rapid growth

Hershey turns up tide in Indian Market ershey entered India in a joint venture with the Godrej Group in 2008, exited the JV in 2012 and reworked its strategy, and since 2012 it has been a 100 per cent subsidiary of The Hershey Company.

working on it with a dedicated team focusing on product development and packaging. In the case of this format, maintaining temperature is a challenge,” Malik said.

Moreover, improving rural distribution network in the country is further attracting global companies to invest in Indian chocolate market.

ndia chocolate market is projected to grow at a CAGR of over 19 per cent during 2017-2023.

Growing awareness towards health concerns, adulteration issues in traditional sweets as well as changing taste preferences of Indian consumers are resulting in a shift towards chocolates. Additionally, increasing disposable income, changing lifestyle and availability of sugar-free and dark chocolates are further contributing to the growth of chocolate market in India.

According to research, milk chocolate segment captured majority of the market share in 2016, however, dark chocolate segment is likely to exhibit highest growth during the forecast period, owing to health benefits associated with it. Further, with growing trend of offering chocolates as gift, premium chocolates is expected to witness huge acceptance over the coming years. Moreover, introduction of international brands, availability of a variety of flavors and expanding online chocolate distribution are the key factors catalyzing the growth of chocolate market in India. Additionally, more than 70 per cent of chocolate consumption is from urban consumers and the country is posing huge opportunity in untapped rural segment. With relatively mature European and American markets, the global chocolate market players are eyeing on Indian marketplace.

New launches and innovations doubles Mondelez India’s revenues

ondelez International’s revenue in India has grown in double digits during the quarter through September. This is due to new launches and innovations that also boosted the company’s market share in the chocolate segment. Chief Executive Irene Rosenfeld said the introduction of the Fuse and Silk Oreo helped it expand the market share in the chocolate segment in India. In the previous quarter in India Mondelez had taken a hit, with sales growth dropping to a midsingle digit, due to destocking by dealers ahead of the July 1 launch of goods and services tax. At the time, Mondelez had predicted sales to pick up in the second half of the calendar year. As a market, India contributes just about 4 per cent to Mondelez’s global sales, but is increasingly becoming an important one for sales and as a production hub.

Vol. 10, Issue 07 -December- 2017

SNACKS NEWS

Italian Bakery firm Bauli to invest Euro 80 mn in India

talian bakery and confectionary major Bauli Group decided to invest €80 million in lndia to manufacture its range of products in India for the domestic and exports markets. The company has already invested €35 million in a manufacturing facility at Baramati in Maharashtra and the rest investment will be made in this factory in the next five years. This is the only manufacturing unit of the company outside Italy, top company officials said. Baramati factory employs 135 people and when fully operational, it will increase the employees’ number to 1,000 people. The company’s Indian subsidiary, Bauli India Bakes & Sweets Pvt. Ltd is yet to come out with revenue guidance but is hopeful that this market has potential to cross €100 million in a few years. Baramati factory has capacity to produce 11,400 tonnes of Moonfils per year. Besides this, Bauli has a manufacturing arrangement with Dream

Bake Pvt. Ltd. of Kolkata which supplies its products for markets in West Bengal, Odisha and North Eastern states. VP Executive of Bauli Group, Michele Bauli who inaugurated the Indian facility, said “Our factory came up in a record time of 14 months." Currently, the company makes and markets four varieties of Moonfils and plans to add more products including soft cakes and a vegetarian range in future. Stefano Zencan, CEO, Bauli Group, said that the company would look for acquisitions to expand its base and product range in India. He said the Indian facility will cater to exports to the ‘southeast Asian market in the first phase and then other countries in the next phase’. Exports are expected from the beginning of next year.

into London Bubble Company to develop the perfect recipe that would retain the texture and flavour of the original bubble waffle as well to suit the Indian palate. An exciting menu comprising of bubble waffles with exotic fillings such as bubblegum ice cream with marshmellow pieces; red velvet, white chocolate, vanilla ice cream; Ferrero ice cream with Nutella and choc cigars have been developed along with a team of internationally-experienced chefs.

Present at the launch, Founder & CEO of Gobble Me Good, Saurabh Rathore said, “London Bubble Company is an attempt to bring this delicious offering to the citizens of Mumbai. Distinct from the regular waffles that have been sampled in Mumbai, Bubble Waffles are a treat to all our senses in its flavour, texture, fragrance and so on and they are 100 per cent vegetarian.

Highlights of the menu are bubble waffle wraps, pocket waffles and bubble milkshakes, and the first-ever Black Jack – black waffle in black icecream with black sprinkles.

It is an ode to the huge vegetarian populace of the city. The idea behind bringing London Bubble Company to India was to offer a broader experience of waffles to the experimentative audience that the city boasts of. The Juhu store is our first globally, and we already have plans to branch out across the country through a strong network of franchisees.” Extensive research and development has gone

Rathore set up Gobble Me Good earlier this year in 2017 with a view to introduce exciting culinary experiences from across the world to the Indian audience. London Bubble Company will be grown through a franchisee model – 200 of them by end of 2019. The launch will see two outlets open in Mumbai – Juhu and Andheri followed by launch in Vashi, Chembur and Matunga.

Range of millet food products by Pristine Organic now in the market

company in the manufacture of organic and nutritional products that uses wide variety of broad diverse crops, Pristine Organic recently introduced their wide range of organic millets based products. Millet is one of the ancient and oldest foods known to mankind. This super crop being reclaimed its importance in the current scenario of global warming, food security and recommended by renowned nutritionists and chefs across the world for its rich dietary fiber and nutritionally superior grain. Pristine range houses a variety of certified millet based organic food products right from cereals, biscuits, porridge, flour to baby food and nutritional supplements. Pristine’s Breakfast cereals are all-in-one healthy cereal option for Indian consumers. A traditional

epsiCo’s largest bottler RJ Corp has stopped the plan to introduce salty snacks under the Kabuli brand soon after piloting it as it was challenging the cola’s major product. While RJ Corp's association with PepsiCo is limited to beverages, its snacks brand was in direct competition with PepsiCo's Kurkure and PepsiCo had conveyed its surprise at the at the decision to RJ Corp. At the time of the pilot launch, RJ spokesperson had denied that Kaabuli was pitched against Kurkure. The initial launch was through the company's own retail venture JMart — a chain of neighbourhood grocery stores. RJ Corp has a no-compete contract with PepsiCo

Bubble Waffle comes to Mumbai through London Bubble Company ondon Bubble Company launched its global operations with its first store in Juhu. Bubble waffles are a variant of the favored dessert and are a popular snack item in London. Today it is considered the staple food of Europe.

RJ Corp halts its plans to introduce salty snacks under the Kabuli brand

Indian twist to conventional breakfast cereals with no added sugar and is minimally processed. Pristine’s millet cereals houses 3 varieties Mixed Millet Flakes and Ragi Flakes along with Corn Flakes (as corn is not millet). The brand also houses, Mixed Millet Porridge. Pristine’s Millet biscuits are made with a combination of 5 different millets. Rich in Fiber, MUFA & PUFA, Low in Glycemic Index and is Trans-fat Free. Pristine Mixed Millet biscuits, Oven Organica are known for higher fibre content (15g) in comparison to any wellknown fibre rich biscuit in the market (9g). The company sells a variety of certified baby food such as 1st Bites with different stages as per the age group & Poushtik nutritional supplements for family like Balance Active, Balance PL (for pregnant and lactating mothers) & Balance HP under their wide range of millet product category.

on beverages, but both companies leverage synergies across the former’s retail and hospitality ventures. The $1.6-billion RJ Corp has diversified interests across sectors including leading franchisee partnerships with Yum Brands promoted Pizza Hut and KFC, and UK coffee chain Costa Coffee. The domestic salty snacks market is estimated at over Rs 17,000 crore. According to global research consultancy, the category is likely to top sales of nearly $5 billion, or about Rs 35,800 crore, by 2020. Regional brands compete aggressively with established players both in terms of price points and flavours, which are adapted to local tastes.

Mumbai- a hub of street food Apart from these, North Eastern food in the city is a must-try; the momos, pot noodles and thukpas (traditional Tibetan noodle soup.

The USP of these items is that they are a complete meal in itself. If you look at vada pav, it's a complete burger, frankie is a roti wrap and so are baida paratha and dosa. 'Bombay toastie' is a complete sandwich with chutney, tomatoes, onions, cheese and potatoes.

umbai is the hub of street food where every corner offers a whole range of dishes to suit your taste and money from the tangy 'pani puri' to the spicy 'vada pav'. In fact, Mumbai cuisine is an amalgamation of many other cuisines. Food expert feel that with a complete mish mash of snacks available on every roadside in the sprawling metropolis, its distinctive hallmark 'street food' has now turned into meals being eaten "off the streets. Mumbai was the coastal city characterized by its seafood as the natives were the 'kolis' or fishermen community, but with time and arrival of other communities, the culinary scene expanded.

The concept of street food has changed. We now have meals which are served on the streets. They are called street foods, but it's eating off the streets and street food highly compromises on hygiene. Street foods of Mumbai have to thank the Portuguese for the pav! The humble leavened bread travelled from Goa to Mumbai where it was lapped up and incorporated into the different street foods that also travel upmarket. And its USP is the affordability and availability. In the days of the Raj, proper bread was more for the privileged and making the pav more popular for everyone else.

For instance, the Persians introduced their flavours with a chain of Irani cafes. With the influx of South Indians, grew the demand and popularity of Udupi restaurants. The Gujarati community has an equal stronghold in the culinary scene.

The vada pav concept started around the 1970s and its popularity surged among the commuters as a quick but filling bite on the go. Pav bhaji, on the other hand, featured as early as the 1850s. It became a hit among mill workers who got a wholesome and affordable meal that they could finish off in a short time.

'Pav bhaji' is of course the ubiquitous snack and enjoys super popularity. Then there is the 'bhel', in all its variations, the pani puri, the Mumbai veg sandwich, the uniqueness of which comes from its chutney that completely turns it around. Besides, 'kanda poha' is an amazingly popular breakfast preference, as are 'idlis' and 'masala dosas'. And, if you are a meat-lover, Mohammed Ali road is a delight, especially around Ramzan.

The placement of these pav bhaji stalls were strategic - outside the Cotton Exchange, where traders waited for the cotton prices in the wee hours. However, hygiene is one factor which the people have become conscious about, as the street food has never been a healthier option ever. People who want to enjoy a nice spicy snack or a meal hardly look at fried or not fried, though you can have an idli or poha too, which are lighter options.

Parle relaunches Milk Shakti biscuit in Tamil Nadu

arle Products has relaunched its milk biscuit brand, Milk Shakti in Tamil Nadu. This relaunched Milk Shakti is fortified with seven vitamins and two minerals and will be a wholesome product catering to the nutritional needs of young kids. Category Head, Parle Products, Mayank Shah said “Given the reality of the present day’s requirements, children need more than just milk as part of their daily nutrition. With Milk Shakti, Parle aims to provide its consumers a product that will help parents manage their kid’s dietary requirement better.” Parle Milk Shakti was first launched in southern market in 2002. It has since expanded across India. Shah said South happens to be the biggest market

accounting for 60 per cent of the total all-India milk biscuit market. The growth in business has been around 12-24 per cent volume-wise and up 13-14 per cent in terms of value. Products such as Parle Marie, cookies, cream and milk biscuits have been driving growth, milk biscuits as a product category showed some stagnation, necessitating the need for sprucing up the offering, thereby justifying the relaunch. The company is targeting a market share of 15 per cent by the end of the next calendar year, up from 6-7 per cent at present. They are also looking to strengthen their retail dealership network to 7 lakh in the next two quarters in Tamil Nadu from 3.5 lakh.

Vol. 10, Issue 07 -December- 2017

DAIRY NEWS

Companies fortify Milk with Vitamin A and D

airy firms in India are fortifying their product with Vitamin A and D after food regulator framed new guidelines to combat common their deficiencies. Around 70-90 per cent Indians is estimated to have insufficient or deficient levels of Vitamins A and D prompting the Food Safety and Standards Authority of India (FSSAI) to ask milk producers to add 770 IU of Vitamin A and 550 IU of Vitamin D per litre of milk. CEO-FSSAI, Pawan Aggarwal said “Fortification of milk can act as a complementary strategy and help reduce the gap and can act as a vehicle to carry Vitamin A and Vitamin D. The fortification will help provide 15-30 per cent of the daily requirement for these vitamins. National-level consultations were conducted to make the industry aware of the standards and were requested to take up the fortification of milk for public good.”

development plans. Agarwal said “Like TATA Trusts have supported the states of Jharkhand and Assam to start the fortification of their milk variants. Mother Dairy took the initiative to fortify its complete range and today sells about 25 lakh liters per day (LLPD) of fortified milk.

The additions are being made across all range of milk sold: skimmed milk, double toned milk, toned milk and standard. India is the largest producer of milk at approximately 160 million metric tons per annum.

Another 5 states are in advance stages to launch the fortified milk in next 2 months which will take the total fortified milk to 20 per cent of the 410 LLPD. With this the fortified milk will reach about 50 million people in the country.”

The per capita availability of milk is approximately 357 ml. Additions are being made across all range of milk sold: skimmed milk, double toned milk, toned milk and standard.

The plan is to fortify about 50 per cent of the country’s milk by 2019 and 80 per cent by 2021. “The landscape analysis of the private dairies is being done by Tata Trusts and very soon the campaign will start to include them in this initiative.

Milk is a complete food and is a good carrier of Vitamin A and D. Due to processing needs and current deficiency in the population; enough vitamins are delivered through food. FSSAI’s have taken the initiative forward with several of their

Fortification is a complementary strategy to build the nation and provide nutrition security to the population of the country,” he added.

Rs. 15 Cr plan: State to buy 600 desi cows each for 3 centres

aharashtra's longtime obsession with crossbred or foreign varieties of cows is set to change to a preference for pure desi bovine varieties.The state govt. will soon start centres to conserve and increase the number of indigenous breeds of cows.Three centres have been finalised in Amravati, Pune and Palghar where indigenous varieties like the Gir, Khillari and Goulav will be purchased and housed. Besides providing the cows bestin-class nutrition and health facilities, new techniques of insemination will be attempted to boost fertility of these animals. The move is part of the state government's cow welfare policy--it has already banned beef and is also looking to appoint NGOs to look after old and abandoned cattle in the state. Animal husbandry department officials said a desi cattle breeding project would be undertaken as part of the Rashtriya Gokul Mission, a centrally-funded scheme in which the government will be spending Rs 15 crore. In last few years the number of indigenous cows in the state has dwindled considerably , with Holstein Friesian and Jersey varieties taking up a huge chunk of the market thanks to their capacity for producing a large volume of milk. Officials said that even farmers engaged in animal husbandry as an allied activity to boost their incomes are interested in these

high milk-producing cow varieties, pushing the count of their sturdier desi counterparts to a few thousands. “We will be buying nearly 600 cows for each centre. Gir is available in Gujarat while Khillari and Goulav varieties are available with private individuals or farms in Vidarbha,“ said a senior official from the animal husbandry department. He also said that the government along with the Bharatiya Agro Industries Foundation is finalizing a new insemination method to boost the number of calves born. The progeny will be distributed to farmers to encourage them to rear desi breeds. “The insemination will be done only after identifying and verifying the pedigree of a purebred male,“ said another official from the department.Officials said that they have also sent a proposal involving a technology called sorted semen for approval to the central government. In this practice, the aim is to inseminate the female cow with only such semen that has the highest chance of producing a female calf--the idea being to increase milk production in the state.Officials said that the demand for milk of desi cows or A2 milk is increasingly becoming a health fad, with small dairies and big brands like Amul entering the market.

Vol. 10, Issue 07 -December- 2017

PACKAGING NEWS

Packaging makes convenience food portable

s time-strapped consumers become increasingly health-conscious, convenience foods have evolved to provide easy, on-the-go nutrition across categories. But it’s not enough for manufacturers to simply offer quick and healthy meal solutions. To truly stand out on the shelf, product packaging needs to deliver the same value-adds that shoppers expect from snacks and meal solutions. As a result, food and beverage manufacturers have raced to develop packaging that meets consumer demand for functionality, transparency and premium quality. These product attributes help position convenience fare, which has expanded from mostly shelf-stable, highly-processed products to include fresh, refrigerated items like pre-cut vegetables, as an engaging and nutritious eating experience. And while investing in innovative packaging designs can be costly, it can also be a key influence on what makes consumers pick one brand over another. Functional, hassle-free personalization Just as translucent wrapping can communicate a product’s freshness or healthfulness, complex packaging designed with interactive functionality can hint at a premium and highperforming product. For convenience food, it’s an added bonus if that functionality lends itself to customizable eating and drinking experiences. This demand was what drove the development of Karma Wellness Water’s bottle technology. Called KarmaCap, the bottle’s plastic top is filled with a mix of powdered superfruits, antioxidants and nutraceuticals, which is separated from the water. Consumers can “punch” the cap throughout the day to release the flavored, nutrient-rich powder into their drink, maintaining “maximum potency and peak freshness.” According to Karma Wellness Water CEO C.J. Rapp, this system better preserves vitamins and probiotics, which deteriorate over time when suspended in water, and allows consumers to get the nutrition they want when they want it. The Karma line includes five nutrient mixes tailored toward different categories of holistic health, such as “mind,” which the company claims promotes sharper thinking, and “spirit,” which serves as a mood booster. Functional innovation has also come to the yogurt category in the past few years. Manufacturers have developed split plastic cups that separate yogurt from mix-ins like fruit, honey or chocolate pieces, allowing both sides to maintain their flavors and textures. The Chobani Flip’s plastic packaging is flexible enough for consumers to add all of the toppings side of the cup into the yogurt at once. The ingredients can also be spooned into the yogurt to taste. This packaging innovation has helped move yogurt from being seen as a morning-only food, transforming it into a healthy snack or dessert, depending on the topping in the “flip” side. Squeezing nutrition into busy lifestyles Convenience food packaging doesn’t need to be sophisticated. On the contrary, one of the trends sweeping the CPG food space is inspired by products designed for toddlers. “Squeezie” pouches, as the category is often referred, are made from flexible plastic surrounding an aluminum core, and are designed to have resealable, wide-mouth openings that

consumers can easily suck the product through. Once marketed as an easy way for infants and young children to serve themselves pureed fruits and vegetables, manufacturers have begun experimenting with larger portion sizes and more complex ingredients to target busy adults. In addition to its design for efficient eating, companies who sell products sold in pouches say this packaging style can also preserve more of the nutrients in purees than glass jars, which are heated to higher temperatures to pasteurize. Shazi Vishram, founder and CEO of Happy Family Brands, recently launched a line called SHINE Organics that caters to grownups’ busy schedules. The company had previously focused on organic pouched products for babies, toddlers and older children. “We had customers and athletes emailing us about the package for not only the entire family, but also adults in general,” Vishram said and a large number of cyclists reached out and so it seemed like something we should try. SHINE Organics products weren’t developed as a workout aid, but athletes have been early adopters of the pouches because the product is so easy to transport and eat on the go. The product’s packaging is similar to eat-while-racing energy gels, which are popular with endurance athletes. In order to lure adult consumers to a category that can be viewed as babyish, Happy Family integrated seven grams of plant protein into its SHINE formula. The company is also experimenting with flavor palettes that include functional superfoods like green tea, chia, turmeric, kale and ginger to create a product that’s “distinctly more grown-up. The market for adult squeeze pouches is still fairly small. It was around 2 million last year and expanding at about 10 per cent to 15 per cent annually. A growing number of manufacturers are experimenting with this flexible packaging. However, sales in the segment have been disappointing. Transparency is king In years past, food and beverage manufacturers have relied on bright, eye-catching colors and designs to lure shoppers to their products, and for good reason color is the consumer’s first indicator of product flavor. According to a study by Emerald Insights, 90 per cent of shoppers decide whether or not to buy a product based on color and taste. Attractive, opaque packaging has also been used as a way to hide products’ less desirable attributes, like crushed chips or powdery residue. But as consumers demand transparency and brands have cleaned up their labels manufacturers have begun to swap vibrant hues for clear panels on their packaging, allowing the color, texture and shape of their products to speak for themselves. This trend can be seen in products like trail mix and granola, but it’s begun to extend beyond dry goods as well. Still, shifting to transparent packaging isn't without challenges. The thin material of clear, flexible packaging is more susceptible to oxygen and water vapor transmission, which can undermine product freshness and quality, an obstacle and manufacturers are trying to overcome it.

At Indiapack Pacprocess, Uflex displayed their latest development

ndiapack Pacprocess that was held at Pragati Maidan, New Delhi from 26 to 28 October 2017 witnessed many industry players as well record number of footfall. Key persons of different companies were present the event to highlight the company’s latest products and development. India’s leading packaging company Uflex participated to show off their latest products to the industry.

have film manufacturing plants at strategic nodes across the globe i.e.in India, UAE, Poland, Egypt, Mexico and the US,” he added.

Assistant Vice-President –Marketing, Films Business, Uflex, Sushil Dhar said the company provides end-to-end solutions for its clientele like Nestle, P&G, Britannia among several others. “We process end to end flexible packaging solutions for them ranging from a single ply to multilayered structures depending upon the barrier properties of the product to be packed. R&D is a continually evolving process for us and we often do it along with our clients at our shop floor in a very collaborative approach. We develop the films/ substrates according to the requirements of the ensuing packaging required by our client.”

During the exhibition, a linear Pick Fill Seal machine for pre-formed packages for liquid, powder and granular products was kept on display. Marketing Officer, Engineering Business, Uflex, Sandeep Kumar said the company is particularly focusing on customers for oil packaging, be it edible oil, lube oil or others. “Pick Fill Seal machine is also suitable for packaging ready to eat food items.”

The company’s entire manufacturing process is in-house. “The belief of the chairman is also our catchphrase - ‘manufacturing globally and serving locally’. For example, we have a production line in Poland to serve Europe locally. We have a plant in Mexico to serve South America locally. We

Dhar said that the company’s holographic films are a hit in the industry circles. Many brands want holographic treatment on their packaging to stop counterfeiting and to aesthetically beautify the packaging at the point of sale.

Kumar added that the engineering business has been growing very rapidly for the last three to four years and the prospects for future are very promising. “This year, we launched ESL Aseptic Flexi-Pouch Machine for packaging milk that can extend the shelf life of the product up to 90 days. The first machine has been successfully installed. We are now targeting clients who have operations at multiple locations.”

Use of glass bottle as ‘safest, greenest’ packaging for food, beverages

lass is made from all natural and sustainable raw materials - silica sand, soda-ash, lime stone and other trace elements and it is Generally Rated As Safe (GRAS) and is graded safe by the U.S. Food and Drug Administration. Glass packaging is the packaging material that provides its contents complete protection from environmental, mechanical and biological perspective. Totally inert, does not interact with any substance to the contents and provide longer shelf life to product. Also, it does not allow any oxygen and water vapour transmission thereby providing complete protection to its contents. Glass is also 100 per cent recyclable and can be re-used more than 40 times without compromise on quality. This not only saves raw material and energy consumption but also reduces packaging waste considerably. While other packaging materials are mostly down cycled (not recycled) and goes for land filling or incineration, used glass bottle comes back in the closed loop cycle. Only 40 per cent glass is recycled in India due to lack of proper collection and segregation facilities and rest goes into landfill where it bio degrades with

time unlike other non-biodegradable packaging materials. The All India Glass Manufacturers' Federation (AIGMF) commissioned the study in 2011 to establish a clear understanding of the environment impact of glass container at all stages of life cycle. The study was conducted on Cradle - to Cradle approach is the ultimate test in assessing the environmental impact of a product because it ensures that all aspects of a product's life, end-oflife and reincarnation are accounted for. Shelf-life of food and beverages with glass container is much more than other packaging mediums and in India. Hence glass is the most eco-friendliest material where packaging is concerned. Lack of public awareness, effective rules and institutional capacity in India, calls for use of recyclable and easily collectible packaging material in all spheres of life. Only 15 per cent of all Indian packaging initiatives include the use of recycled content, far behind their global counterparts which account for 31 per cent. Apart from recyclability and reusability, glass bottle also has minimal water footprint compared to other packaging materials.

E-commerce holds immense potential for Indian paper packaging segment

ndian e-commerce sector is anticipated to touch USD 228 billion by the year 2030 and will help the country’s paper packaging segment to expand, industry sources said. E-commerce for manufacturing companies is changing the manner in which business with other enterprises takes places, including paper and pulp manufacturing units. CMD of N R Agarwal Industries, R N Agarwal said global e- commerce players are looking at the Indian market to procure quality packaging paper and packaging solutions. There will be a strong growth in future as consumers need quality products.

Century Pulp & Paper CEO J P Narain said the packaging demand is growing at 9.5 per cent in recycle packaging board and around 15 per cent in virgin packaging board. He expects e-commerce growth trends to continue which will also provide a fillip to the country’s paper packaging industry. As per industry body, Indian Paper Manufacturers Association (IPMA), the paper packaging industry is expected to be about 9.8 million tonne per annum in size in 2017. The industry is expected to move at 18 per cent CAGR in the next 10 years with average price of more than USD 1000 per tonne, it added.

Vol. 10, Issue 07 -December- 2017

NEWS

UBM India brings in the 12th edition of Food Ingredients India & Health Ingredients in Mumbai

ood Ingredients India & Health Ingredients (Fi India and Hi) 2017 at a glance: • Access to the Indian Food Market with over 200 Exhibitors • Annually rotates between Mumbai and New Delhi • 12th edition of Fi India & Hi in Mumbai, India • 15 participating countries ; 67 International participants; Over 60 new exhibitors; 54 exhibitors from Health Ingredients • Free on-site seminars on health ingredients, food processing and packaging; A Guided Discovery Tour with Nutrimarketing experts • Expo Foodtec Pavilion ; China Pavilion; Health Ingredients Trail and Workshops by Celebrity Chef Rakhee Vaswani • Soft Launch of ProPak in India; to be co-located with Fi India & Hi 2018 at Greater Noida India’s leading exhibition organizer, UBM India brought in the 12th edition of Food ingredients India & Health ingredients (Fi India & Hi), the most comprehensive B2B show in the Indian Sub-Continent for food and health ingredients, processing and packaging industry on 9th - 12th November, 2017 in Mumbai at the Bombay Convention and Exhibition Centre. The three day trade expo (9th – 12th November) was inaugurated by key dignitaries -Ajit Singh, President, HADSA; Prabodh Halde, President, AFSTI; D.V. Malhan, Secretary, AIFPA; Mauro Mariani, Trade Commissioner Director, Trade Promotion Office of Italian Embassy and Abhishekh Jha, UKTI; Yogesh Mudras, Managing Director, UBM India and Rahul Deshpande, Group Director, UBM India amidst an august industry gathering.

The expo rotates annually between India’s two promising food hubs i.e. Mumbai and New Delhi. The 2017 edition of Fi India & Hi in Mumbai offers opportunities for industry players to take advantage of the growing food manufacturing hub in West India. With a legacy of 12 years, Fi India & Hi is once again hosted 3 days of free, on-site seminars on health ingredients, food processing and packaging. The seminars were organised in alliance with a variety of Indian associations and cover both technical developments and market trends. Day 1 featured sessions on ‘How regulations are facilitating the Indian Nutraceutical Industry’; ‘Progressive Nutraceuticals in the market - Sports Nutrition, Fortified Foods, Medical Nutrition’; ‘How do Pharmacopoeias help the Dietary Supplements Market?’; ‘Role of Pharmaceuticals in the development of Nutraceutical Markets’; ‘Innovation in Ingredients’ and ‘Monk fruit juice - A 100 per cent natural alternative that delivers natural and great tasting sweetness’. Day 2 featured seminar by AIFPA on ‘Opportunity and Regulatory Challenges in the Import & Export of Food Ingredients’ and a FSSAI initiative -- ‘New initiatives to build a nationwide ecosystem for food safety’ amongst others. Day 2 witnessed a discussion on ‘FSSR 2011 to 2018 - Impact on food industry’ by industry minds from Mondelez International, Farm to Fork Solution, Exelon Food, NuFFoods Spectrum, and TUV India. Day 3 featured sessions on ‘Clean Label Natural Products are Safe and Healthy ‘; ‘Locust

Bean Gum (LBG) & its Food application’ and ‘Encapsulation - Technology of Encapsulation for better nutrition values in foods’.

the industry and explore the potential of this niche segment in India as there is no dedicated exhibition catering to this sector.

This year, the expo introduced a new feature – A Guided Discovery Tour with Nutrimarketing experts on topics like Everything Proteins, Health & Wellness & Bakery Innovations. Other exciting highlights of the expo this year included an Expo Foodtec Pavilion dedicated to Food Technology, Processing and Packaging companies, a comprehensive China Pavilion, a Health Ingredients Trail and a special Fi India & Hi Cookery workshop.

Speaking at the inauguration of Fi India and Hi 2017, Yogesh Mudras, Managing Director, UBM India said, “Food ingredients are a multibillion dollar industry that is growing worldwide. A Revolution in the food and beverage industry, particularly in the processed food domain, has generated countless possibilities for new product development. Changing socio- economic demographics has also led to increased awareness pertaining to the quality standards of food products. Consequently, a focus on the superiority of ingredients that goes into the making of these finished products has also increased. In the 12th edition of Fi India & Hi, UBM India is offering a truly international showcase of food ingredients for three days under one roof to discover and develop businesses. I am sure that it will also help comprehend trends in niche segments such as wellness and natural ingredients that are being increasingly valued by health conscious consumers.”

The workshop involved a two-day live demonstration on latest food trends by Celebrity Chef Rakhee Vaswani and includes sessions on -Indian Fusion Dhamaaka, Fancy Bread Making, Exotic Eggless Desserts and Festive Fiesta - Party appetizers and dips using ingredients on display at the expo itself. With India being one of the top five markets for packaged foods, the expo will serve as the most significant platform in India for the industry to meet, network, conduct business, witness latest technology and solutions, exchange ideas and knowledge. With a turnover of $24.6 billion and a growth rate of 13 to 15 per cent annually, the Indian packaging industry is expected to reach $72 billion by 2020. UBM has a strong foothold in key industry segments like Food, Pharma and Cosmetics. Packaging being the most integral part of these industries, the thought behind launching this expo is to capitalize on UBM India’s strength within

“This year, we are also proud to announce the launch of ProPak India which will be co-located with Fi India and Hi from next year. The Indian packaging industry is growing at a CAGR of 9.2as compared to 6.2 per cent during 20112016 and will see notable growth over 2016-2021. UBM India with ProPak 2017 aims to bring in a revolution in this niche but growing industry by providing successful meetings, knowledge exchanges, networking and business opportunities for participants from the Food, Drink and Pharmaceutical industries,” he further added.

Vol. 10, Issue 07 -December- 2017

At WFI, Haryana signs pacts worth over Rs. 2,000 cr

he Haryana government said it has signed initial pacts worth Rs.2,069 crore with 44 agro-based and food processing enterprises and establishments that will provide employment to 5,012 persons. Memoranda of Understanding (MoU) were signed in the presence of State Chief Minister Manohar Lal Khattar at the Haryana Session on second day of the three-day World Food India organised in New Delhi.

agri-based and food processing industry sector. To make this sector investor-friendly, the AgriBusiness and Food Processing Policy, 2017 would soon be implemented. New drivers of growth such as agro-marketing reforms, development of megafood parks, registration of more FPOs, promotion of start-ups in agri-business and providing conducive business climate have been given due emphasis in the policy.

Chief Minister said the state government would soon implement the Agri-Business and Food Processing Policy, 2017. He said the state government was working at different levels to double the income of farmers by making agriculture profitable. As compared to 2015-16, food production has increased by 8.67 per cent in 2016-17. Similarly, as compared to 2011-14, milk production has increased by 16.9 per cent between 2014 and 2017 and production of fish has gone up by 20.1 per cent.

The Chief Minister said in terms of the ‘ease of doing business’, Haryana has advanced to second place from sixth place. Recognising the importance of agro and food processing sector, the Enterprise Promotion Policy 2015 identified it as one of the thrust areas.

There is a great potential for investment in the

Several incentives such as investment subsidy on SGST, interest subsidy at the rate of 6 per cent, support for primary processing centres, stamp duty refund, external development charge exemption and power tariff subsidy have been made available to food processing units in the state.

Invest more in dairy, poultry & fisheries sector

nion Agriculture Minister Radha Mohan Singh called upon investors both global and Indian to seek opportunities in the country’s farm, dairy, poultry, and fisheries sectors. The industry responded by highlighting the challenges it faces, including high goods and services tax (GST) rate on some items and high cost of funds, but given assurance that it was willing to partner with the government to ensure the sector grows at a fast clip. Singh said at the World Food India 2017 event, “The world is eager to study and adapt our growth strategy and the government is implementing various schemes to promote these sectors in order to double farmers’ income by 2022.” He said that India has moved ahead from a country facing food shortage to becoming a food exporter. Investment opportunities are ample as India is the world’s largest milk producer, second-largest fruits and vegetable producer, third in production of fish and fifth in egg production. Secretary, Department of Animal Husbandry, Devendra Chaudhury said the government was looking to set up cold chains in ports and harbors to facilitate fish exports, focusing on developing pasture land for growing fodder, which is in acute shortage in the country. Various steps must be taken to boost breeding and artificial insemination techniques which would give better milk, egg and meat yields. Present at the event, Nestlé India Chairman and

Managing Director, Suresh Narayan spoke about different opportunities in the dairy sector. The per capita consumption of milk is rising in the country and the milk can be fortified with vitamins thereby increasing its nutritional value. Director of Nekkanti Sea Foods, Venkat Rao said the opportunities exist in the shrimp sector and also talked about challenges like traceability being faced by the industry. Piruz Khambatta, the Managing Director of Rasna Pvt Ltd said the food processing industry will promote Make in India and also help in doubling farmers’ income. The government should keep all processed food items below the 28 per cent GST tax rates and also allow it to access loans at the same concessional rates as it gives to agriculture sector. CEO of Field Fresh Foods, Yogesh Bellani said there were some distinct trends in India’s food processing sector which needs to be tapped. There are lots of opportunities in fruits and vegetables sector but it has to be made affordable and remunerative for both farmers and consumers alike. R S Sodhi, Managing Director of Amul said any investment opportunity in the food processing sector should ensure that on one hand farmers get a good price for their produce, while on the other hand the products are available at affordable rates to consumers.

Japanese companies are actively considering investment in Jharkhand

delegation from Jharkhand state led by Agriculture Minister Randhir Kumar Singh attended the World Food India Summit in New Delhi. The event encompassed the entire food spectrum from production to consumption, created a better sourcing environment, thereby enabling higher returns for farmers, creating employment, and fostering entrepreneurship. The Jharkhand session was attended by a number of business delegations including partner country Japan. The State session was represented by speakers from the government as well as the industry. Chief Secretary, Rajbala Verma; Secretary, Department of Industries, Mines & Geology, Sunil Kumar Barnwal; , Secretary, Department of Agriculture, Animal Husbandry & Cooperatives Pooja Singhal; Director Industries, K Ravi Kumar, Rajni Bora, CEO, Balaji Foods, Rakesh Sharma, Co-Founder & CFO,HR Food Processing Pvt. Ltd., Pradipta Kumar Sahoo, Business Head, Mother Dairy Fruit & Vegetable Pvt. Ltd., Kazuya Nakajo, Chief Director General, JETRO and others emphasized on the strength and opportunities offered by Jharkhand.

my’s Kitchen participated in the recent World Food India exposition in Delhi organised by Ministry of Food Processing Industries (MoFPI) to create more awareness about the pioneering organic fully vegetarian convenience food from US. American convenience food brand, Amy’s Kitchen manufactures organic and non-GMO convenience and frozen foods entered India market a year ago. Having operations in Delhi-NCR market since then, it will be expanding to Mumbai early next year. The company will strengthen its distribution network beyond the leading modern trade stores to select general trade stores as well in coming months. Senior Director of Business Development, Amy’s Kitchen, Paul Schiefer, said that they entered India introducing their signature Amy’s Frozen Meals, Pizzas, Snacks and has been received well by the market. “Although we have variety of different products, we are primarily focusing on frozen

Deputy Chief of Mission, Japan, Yutaka Kikuta attended the session. He stated that Jharkhand has enormous potential to be the food factory of India. Jharkhand has about 18 lakh tonnes of high quality surplus vegetables and holds top 10 positions amongst all states of India in horticulture produce. The state has been integrating Central schemes in its strategic planning for creating conducive business environment and upcoming ADKIC industrial corridor. It gives a perfect platform for the interested industries to start their business in the state.

meals, snacks and Pizzas in the India market. We tested our Soups for a while, but we thought of focusing on our top signature products in India for the time being.” Schiefer said that they wanted to learn the market, test the right products, and get the pricing right first before spreading to other metros. “We will be expanding to Mumbai next year,” he confirmed. Present currently in 30 international markets, Amy’s distribution model is a mix of modern trade and general trade stores. The primary focus in India market currently is to invest in sales, marketing and customer relationship building. However, they will also be investing in Supply Chain Development to engage local organic farmers to produce quality ingredients in India itself. “Currently, we are fully importing the ingredients. In the long term, we wish to work with local organic farmers and procure ingredients locally to have a fully integrated business here.”

Walmart India to shift focus on private-label growth

D S Rawat suggested the policymakers to take corrective action to address challenges being faced by the industry, like rising interest rates, and limited investment capacity. The government data released showed that inflation in food articles more than doubled to 4.30 per cent in October. Both wholesale and retail prices edged up in the month of October.

While there are many products that cater to the super premium segment, there is gap in the midmarket segment. This is where the company feels there is potential for growth. Walmart India

holesale inflation rose to six month high of 3.59 per cent in October as prices of food articles, led by onion and vegetables, witnessed a sharp rise. The spike in inflation, which rose to a six month high of 3.59 per cent in October, is impeded to come down in future.

Singh addressed the business delegates present there. He said Jharkhand has immense scope to contribute on enhancing export capacity of India in food processing sector. It not only provides transport infrastructure for export to ASEAN regions but is also equipped with a progressive farming community and suitable agro climatic conditions for the cultivation of a wide range of crops. Jharkhand has all the ingredients for assuring successful investment under the present leadership of the government.

Early 2018, Amy’s Kitchen to expand operations in Mumbai

almart India to focus on the growth of its two private labels — Member’s Mark and Right Buy in the next few years. Senior VicePresident and Head Corporate Affairs and Public Policy, Rajneesh Kumar said that the company looks to expand its private labels, where there is a growing demand. Member’s Mark caters to premium segment with major buyers being hotels, restaurants and caterers (HoReCa), offices and institutions segment. Right Buy offers value products at an affordable price. “Currently, the penetration of the labels is 6-7 per cent. But it is growing.”

Inflation to ease in coming months

Pankaj Patel, President, FICCI stated that the increase was led by firming up of food prices with vegetables segment remaining a key stress point at this juncture. However, this is due to adverse weather conditions and the situation should ease out in the coming months President of PHD Chamber Of Commerce, Anil Khaitan hoped that the average inflation will remain below 4 per cent for the current financial year. Commenting on inflation data, ASSOCHAM Secretary General

TRADE NEWS

identifies the gap and works with local manufacturers and suppliers to manufacture private labels. “We source all products locally. This way, we can ensure that the products are not just of high quality, but are also available at competitive prices. We keep experimenting with new products in the 21 Best Price (wholesale) stores in the country, such as new cooking oils or new varieties of fruits,” he added. Walmart India operates 21 cash-and-carry stores across nine States. There are plans to open 50 more in the next few years with an investment of $10-12 million each in Punjab, Maharashtra, Uttar Pradesh, Andhra Pradesh and Telangana. The company is conducting a nation-wide market study for its phase II expansion. “India is a priority market for Walmart. But the focus will be on strengthening the current market before expanding.”

Vol. 10, Issue 07 -December- 2017

ntroduction Earlier in the absence of Regulations, Nutraceutical products were considered as Proprietary Food. With the implementation of the regulation on Nutraceuticals, Pradip Chakraborty manufacturing as well as import licenses can be generated straightaway under Category 13.6 provided ingredients and additives are listed in various Schedules specific to the product. The FBOs need to submit information on the purity criteria at the time of application for license or when demanded by the Food Authority. In addition to the specific labelling requirement under these regulations, the product shall also comply Food Safety and Standards (Packaging and Labelling) Regulations, 2011. The product shall also comply with the Food Safety and Standards (Contaminants, Toxins and Residues) Regulations, 2011. Nutrition and nutrient content claim for the product can be made. Such content claims would be based on supporting data related to that particular food and the content of nutrients and nutrition. For product led health claims, prior approval of FSSAI by submitting the relevant documents is required. Salient features of the Nutraceuticals Regulations Mere combination of Vitamins and Minerals shall not be considered as Health Supplements without known and established nutritional or beneficial physiological effect. Recommended Dietary Allowance (RDA) is based on the guidelines issued by the National Institute of NutritionIndian Council of Medical Research (NINICMR). However, these are the minimum RDA. NIN is in the process of finalising maximum RDA like USFDA which has both minimum and maximum RDA. Ingredients and Additves which are missing in this regulations are considered as Novel Food/ Novel Ingredients for which specific approval is required from Food Safety and Standards Authority of India (FSSAI) following due procedure posted in the FSSAI website. Confusion about the Nutraceuticals Regulations No regulations in the world are full proof. There is always scope for development and evolution. In the Nutraceutical regulations, Chapter 7(IV), a nutraceutical ingredient which is not listed in the regulations but its safety has been established in India or any other country shall be manufactured or sold on prior approval of the FSSAI. However, in 7(V), such application shall be accompanied by documented history of usage of at least 15 years in India or 30 years in the country of origin. This is contradictory as the product, being a novel food, has no scope of usage of 15 years in India. This Clause 7(v) needs to be removed from the regulations. Similarly, as per Chapter 7(2) (I), the nutraceuticals shall contain any of the ingredients specified in Schedule I or II or IV or VI or VII or VIII. However, as per Chapter 7(3) (I), no ingredient other than those specified in Schedule VI, shall be used as nutraceutical. Both nutraceutical and health supplements can be manufactured and sold as nutraceutical product. Scientifically, for nutraceuticals at least one ingredient from Schedule VI would be required while ingredients specified in other Schedules permitted in the nutraceutical category may or may not be used. This has been clarified in the Frequently Asked Questions (FAQ) issued by the FSSAI but FAQ has no legal validity. Regulations need to be suitably amended to clear the confusion.

FOOD SECURITY

Some Aspects on Nutraceutical Regulations of FSSAI Advantages of the Nutraceuticals Regulations With the implementation of the regulations, a number of proprietary food are now considered as standardised product for which license can be generated directly without waiting for approval from the FSSAI. Innovative food products will fall under novel food category for which specific approval is required from the FSSAI with authenticated safety studies .However, the only concern is unless the approval process is speedy, expansion and growth of Nutraceuticals business in India will hamper. Once a novel ingredient is approved by FSSAI, it will be notified in the official gazette of FSSAI and included in the list of approved ingredient. Subsequently, other Food Business Operators need not to apply separately for approval of the same ingredient. There is total flexibility for the manufacturer/ importer of the Nutraceutical product falling under the regulations if the product contains approved ingredients and Additves, specific to various schedules. Change in Apex Regulator Apex Regulator FSSAI is now more cooperative with the FBOs and Industry Associations. Members of the Associations, who are subject specialist, have been included in a number of committee constituted by the FSSAI. In spite of this, some draft regulations notified in the website for stake holders comments are still pending. It needs aggressive persuasion by the Industry Associations to convert draft regulation into gazette notifications as gazette notification is the only valid legal document. Apex regulator should also amend the defects in the regulations without further delay. Key features of the regulations, where industry should focus The regulations are applicable to foods covered under eight categories namely: 1) Health Supplements 2) Nutraceuticals 3) Food for Special Dietary Use (FSDU) 4) Food for Special Medical Purpose (FSMP) 5) Food with added Probiotic ingredients 6) Food with added Prebiotic ingredients 7) Speciality food containing plant or botanical ingredients 8) Novel Food There are as many as eight Schedules which contains permitted list of ingredients and additives. Schedule I contains list of Vitamins and minerals and their components. Schedule II contains list of Amino acids and other nutrients. Schedule III contains values for Vitamins, Minerals allowed to be used in FSDU & FSMP (other than those intended for use in infant formula) Schedule IV contains list of plant or botanical ingredients. Schedule VA is the list of food additives for Health Supplements, Nutraceuticals and food with added prebiotic sand probiotics. Schedule VB is the list of food additives for FSDU and food with added probiotics and prebiotics. Schedule VC is the list of food additives for FSMP (other than those products intended for foods for infants) and food with added probiotics and prebiotics.

Schedule VD is the list of food additives for FSMP (other than those intended for infant foods); formula for sliming purpose and weight reduction and food with added probiotics and prebiotics.

is sold in India, then domestically sold items must comply FSSAI regulations and the retailer should obtain FSSAI license for selling the product in Indian market.

Schedule VE is the list of food additives to be used (at GMP levels) for Nutraceuticals, FSDU ( other than foods for infants), FSMP, Food with added probiotics and prebiotics, Speciality food containing plant/ botanical ingredients and Health Supplements.

Since most of the raw materials are available in India and cost of labor is cheap, exporter may take the opportunity to manufacture the product, particularly health supplements, in India and export it to the overseas countries from where we have been importing these products till date.

Schedule VF is the list of food additives to be used as tablets, capsules and syrup for all the above mentioned categories under Schedule VE. Schedule VI is the list of ingredients as Nutraceuticals. Schedule VII is the list of Strains as probiotics (live microorganisms). Schedule VIII is the list of prebiotic compounds.

New Ingredient or New Product Approval which is the right way? Product Approval is granted to a product after examining the safety studies of the ingredients and additives, packaging and labelling Compliances, and Claims, if any. Now product approval is limited to novel food only. Product approval is better than the ingredient approval because novel ingredients in the product are also approved during product approval process.

Regulations also

However, fees for product approval have been fixed at Rs 50,000/ per product which is quite high. Earlier it was Rs 25,000/ per product. Also, there should be some time limit for product approval. mention specific labelling information for each categories of products, in addition to the compliance of the Food Safety and Standards ( Packaging and Labelling) Regulations,2011, the products should also comply with Food Safety and Standards (Contaminants, Toxins and Residues) Regulations,2011. The regulation also deals with Health Claims and Nutrients and Nutrition claims. While formulating Nutraceuticals, Health, Dietary supplements, industry should focus on the list of ingredients, additives with maximum permissible limit, compliance of specific labelling requirements and Claims, if any. Impact on import of ingredients and products While importing ingredients and products, Importer should check that ingredients are within the permitted list mentioned in various Schedules, specific to the product. They should also see that the dosage of Vitamins and minerals are within the permissible limit prescribed in the regulations.

Role of Standards Review Group of the FSSAI In the regulations, a number of grey areas and lacuna have been noticed which should be addressed by the Standards Review Group. Though FSSAI issued FAQs on the regulations, but FAQs are not legal documents. Regulations which was notified in the official gazette is only legal documents. Even Supreme Court of India also said that the regulators should regulate through regulations only. Supreme Court of India had declared all the advisory issued by the FSSAI null and void. Hence, regulations needs to be amended and Standards Review Group has a great role to play. Some components have been left out which needs to be addressed by the Standards Review Group. Creatine Monohydrate which is essential nutrient particularly for sports nutrition has been left out. Since Creatine Monohydrate is synthesised from L- Leucine, L- Isoleucine and L- Valine, which are all approved essential amino acids, Creatine Monohydrate should be considered as an approved product.

Labelling should comply with the specific labelling instructions of the regulations, in addition to the Packaging and Labelling Regulations, 2011. Claims, if any, should be supported by the relevant authentic studies. Product should also comply Contaminants, Toxins and Residues regulations, 2011. Importers should follow Import regulations of FSSAI for clearance of their import items.

Delay between draft regulations and final gazette notifications should be minimised. Draft regulations of nutraceuticals, health supplements were kept pending for more than a year. Even draft regulations of Cholostrum and Cholostrum products has been notified in the FSSAI website on August 8, 2017. It is a long pending regulation which needs to be finalised and notified in the official gazette without further delay.

Opportunities- Beyond India for exports Exports of food products are not within the perview of the FSSAI. It is being looked after by the Ministry of Commerce and Industry, Government of India. Imported and domestic foods are being regulated by the FSSAI. Standards for food items to be exported should comply with the standards specified by the importing countries and may be different from FSSAI standards.

Conclusion Though the regulations have become effective from 6th January, 2017 but enforcement will start from 1st January, 2018. In the absence of proper training on this regulations of the state food safety officers and the officers of the FSSAI, problems may be created by them as the regulations has lot of contradictions. These anomalies are to be removed as early as possible.

However, export oriented unit should obtain manufacturing license from the FSSAI if the product is manufactured in India. If some portion

(Writer is Former Director of FSSAI)

Vol. 10, Issue 07 -December- 2017

NEWS

Café Coffee Day infuses wellness in its menu with Roosh Rainbow Infusions Endowed with herbs and fruit extracts, the new range offers the best in global wellness trends Day is just the apt place for them to start with. The Roosh Rainbow Infusions are produced with mixes that maintain a balance between the taste and wellness factor. Available in seven variants, the range can be enjoyed each day of the week as

afé Coffee Day a pioneer in bringing the café culture to India is all set to bring in a global trend of wellness to the country, infusions. Roosh Rainbow Infusions is a range of wellness drinks introduced at Café Coffee Day which is all set to uplift ones mind, body and soul with different benefits as per ones mood. The global trend of infusions is one of the best things to happen to a lifestyle centric person in India not only because it is pioneering, but also because it suits their savvy healthy interests. How fitting it is that one does not have to go far in search of this global trend in wellness; they can easily access and consume it at their neighborhood Café Coffee Day.

4. Glide with Green Mint – The peppermint extracts and green tea leaves will leave your senses tingling with a burst of freshness. Every cup is like a peaceful, refreshing abode. 5 Enliven with Chamomile – The calm of chamomile and lemon oils will give you the inspiration you need to make the most of your day. 6. Intensify with Sea Buckthorn – Every sip of this citrusy delight, combined with the essence of sea buckthorn, will elevate your mood to one of greater concentration.

The Roosh Rainbow Infusions consists of seven vivid-colored drinks that are prepared with herbal and fruit ingrediants like chamomile, mint, hibiscus, sea buckthorn, to name a few. These super speciality ingredients deliver a visual and tasty treat infused with pleasure as well as wellness. The ingrediants are unique to Café Coffee Day; unlike any other seen at hangouts in the country today. The range ensures that consumer gets enough variety as per their mood to refresh, reenergise or relax.

Speaking on the all new range of wellness drinks, Mr. Venu Madhav CEO, Café Coffee Day said, “Globally and in India new age consumers are becoming health conscious by the day. Café Coffee Day continues to stay ahead of the pack in bringing one of the best trends in the wellness space to India with Roosh Rainbow Infusions. It is not just a wellness offering, but an opportunity to provide world-class, super specialty components that the range brings in to the already well aware individuals. The millennial consumer is getting onto the bandwagon, and Café Coffee 19 x 15 wellness cm

Each drink has its own special ingredient that is refreshing and rejuvenating which are: 1. Reverse with Oxbloxx –Hibiscus and elderberry extracts, seep delight into your mood, infusing you with happiness. 2. Revive with Butterfly Pea Flower – With a dose of Zen in every sip, the Revive is nature’s very own infusion of upliftment and wellness. 3. Simmer with Bluebellvine – Shed the fatigue after a tiresome day as the calming sip of Simmer will sink you into blissful relaxation.

per ones mood. Moreover, the hot or cold options ensures one can relish it throughout the year.” Roosh Rainbow Infusions are available at Café Coffee Day outlets in Mumbai, Delhi and Bangalore with prices starting at Rs.120/-.

7. Arise with Pomegranate – Enthuse yourself with purpose! A few sips of the Arise will have you revived. Go ahead; sip away the blues with some dynamic reds.

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Vol. 10, Issue 07 -December- 2017

DAIRY NEWS

Prabhat Dairy exploring possibility of setting up unit in Northeast

rabhat Dairy, Maharashtra based milk and dairy products company, which already has two plants in Maharashtra with a daily capacity to process 10 lakh litres of milk and produce 30 tonnes of cheese, is all set to explore the possibility of setting up possessing unit in Assam and talks are going on in this regard with the state government. Prabhat Dairy is planning to capture 10 percent of market share by financial year 2019 and firm

up the scale in institutional business in Northeast India. The market for UHT (ultra-heat treatment) milk is growing exponentially with a compound annual growth rate (CAGR) of 32 per cent and the company aims to be a major contributor to the industry. To achieve the growth targets, the Company has planned to leverage its existing presence in the region by expanding its product portfolio. Chief Marketing Officer and Business Head, Prabhat Dairy Limited, Nidhi Nirmal stated that

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The company has strategized our products in line with the local demand as understand the requirements of the region since Prabhat Dairy already has its presence here for a while. The market for UHT is growing fast and so is the demand for Tetrapak is emerging as a preferred option of milk consumption in the North Eastern states.

Our core focus would be to build Strong Consumer Connect as we are looking to launch more products in the region soon”, emphasized Nirmal. She also announced that the company will soon launch a range of value added products in Delhi, Punjab, Himachal Pradesh, Assam and firm up its presence in Madhya Pradesh and Maharashtra. By the end of FY 2018, the company plans to enter and firm up its presence in various Northern, Eastern, Western and Central Indian markets, mainly Tier II and Tier III towns with higher disposable incomes.

Solar systems installation in over 8,500 milk banks by Hatsun Agro

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AF P

North East India is one of the primary target markets for national expansion as it is one of the fastest growing in India, especially in Tetra Pak segment.

•Food Processing News •Corporate News •Food Safety News •Beverages News •Dairy News •Agro Processing •Tea & Coffee News •Food Processing Machinery News •Trade News •Chocolate News •Confectionery News •Refregeration & Cold Chain •Meat & Poultry News •Packaging News •Sea Food News •Biscuit & Bakery News •Snacks & Namkeen News •Fruits & Vegetables News •Ice Cream News •Spice News •Event News •Retail News •Oil & Fats News

airy company Hatsun Agro Products (HAP) has announced installation of solar systems with 100 watt capacity in over 8,500 Hatsun milk banks situated in the villages of Tamil Nadu, Andhra Pradesh, Telangana and Maharashtra. Besides, the company has engaged with Phocos India, a manufacturer of solar-powered panels, charge controllers and components for 1,800 solar panels, worth Rs 2 crore, to be installed in existing and upcoming Hatsun milk banks. With the installation of these panels, 100 per cent of basic procurement infrastructure (testing, weighing and all lamps) at HAP will be functioning with the help of renewable energy. This is a very smart move by the largest dairy company in India as electricity fluctuates very often in several parts of the country. To move towards a renewable power supply, Hatsun Agro has commissioned wind power plants with 24 MW

capacity in Tuticorin along with a solar plant of 550 KW capacity commissioned in March 2017 at Dindigul. Chairman and MD of Hatsun Agro Products, RG Chandramogan said, “We are committed to deliver the highest standards of milk and other dairy products. It is our constant endeavor to utilise renewable energy across all levels. The solar powered Hatsun milk centres will have uninterrupted power supply and ensure that the weighing scale, testing equipment and all lamps work fully on renewable energy. The major gain for HAP with uninterrupted power supply is certainty of 100 per cent quality assurance at the procurement stage itself, especially when expanding to new territory. HAP will continue to implement new technologies in other processes as well to increase renewable energy usage.”

Danone forges deal with e-commerce provider in South East Asia

anone has tied up a 'strategic regional partnership' with South East Asian e-commerce platform Lazada which will initially see its infant nutrition products sold on the online platform.

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The French group has signed a deal which will cover Indonesia, Malaysia, Singapore and Thailand and the alliance will start immediately with Danone's Early Life Nutrition category. Launched in 2012, Lazada has more than 135,000

local and international sellers as well as 3,000 brands on its platform in a consumer marketplace of 560m people.

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Eric van der Hoeven, vice president growth through engagement at Danone Early Life Nutrition, said: "We have been working with Lazada for more than a year, and accelerating our partnership in the last six months, "I am very pleased that our constructive collaboration so far will now be taken further in this strategic regional partnership." Max Bittner, CEO Lazada Group, said: "Teaming up with a trusted brand like Danone reinforces Lazada's position as a source of quality products and enables us to serve the best, most relevant content, service and support for parents on their journey." Danone Early Life Nutrition is one of the four business lines of the company, alongside Essential Dairy and PlantBased Products, Waters and Medical Nutrition. In South East Asia, Danone is known for infant and young child brands such as Dumex, SGM, and Nutrilon.

Vol. 10, Issue 07 -December- 2017

FRUITS NEWS

More Than A Brand Change Minebea Intec is the new name for leading industrial measurement and inspection technology

technology. As a result, tens of thousands of customers put their trust in Minebea Intec having enabled them to supply millions of products and solutions during their long history.

artorius Intec has changed its name to Minebea Intec. This rebranding was the next logical step after having joined at that time the Minebea Group in the year 2015. The Minebea Intec product portfolio includes Mohan Bhat industrial scales, process Managing Director vessel and silo scales, checkweighers, metal detectors, X-ray inspection systems, process software solutions and aftersales-services. Via the company’s global presence, it stands beside its customers around the globe throughout the entire life cycle of its products and solutions, from assistance with selecting the right equipment, design-in support, installation and calibration, maintenance and repair services, through to embracing equipment upgrades and refurbishments and providing comprehensive user trainings. President of Sales, Marketing & Service, Peter Grimley, said: “We have used the rebranding exercise as an opportunity to make improvements

– from major investment in the area of research and development to the expansion of the sales and service footprint combined with a completely new brand image and intuitive product design. The company’s service commitment is unequivocal. ‘We make daily life safer’ is both a standard we set for ourselves and a promise to customers and consumers around the world. Meanwhile the company slogan ‘The true measure’ underlines our position as a leading global supplier of products and solutions and the way in which we strive to set strong standards in all areas of the company.” The company has almost 70 years’ experience in supporting industry to ensure that manufactured goods have the right quality and do not contain any foreign bodies. The ability to do this is based on the ‘German Quality’ of its products and services combined with a continuous investment in developing leading

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The Japanese parent group is a global manufacturer of precision electromechanical components, supplying products to various industries. With the new brand Minebea Mitsumi, the company recently announced a new corporate logo following business integration between Minebea Co., Ltd. (Minebea) and Mitsumi Electric Co., Ltd. (Mitsumi). The continued objective of Minebea Mitsumi inc. is to introduce new value through Electro Mechanics Solutions™ in a society where everything will be connected via the Internet of Things (IoT). In India the company has recently expanded in new, spacious facilities in Bengaluru. Managing Director of Minebea Intec, Mohan Bhat underlines,

The Minebea Intec office and production facility at Peenya Industrial Area, Bangalore

“We have now additional space to assemble larger quantities of our Minebea Intec inspection products. Also, as per current planning, we will be

starting production of MinebeaMitsumi products by Q3 of 2017, catering to the automotive sector.” Minebea Intec has around 1,000 employees as well as production and sales & service facilities in 17 countries around the globe. In India the company has 148 employees with a production facility measuring about 38,000 sq ft with 29,000 sq ft purely for manufacturing process. Minebea Intec in India produces among other products the proven in motion checkweigher Econus 122,Narayan Dhuru Street, Nagdevi Area Masjid Bunder (W) Mumbai - 400003 Phone: 022-2341 4365, 2342 4647, 2342 2192 | Fax: 022 2342 4365 Email: venustrading@vsnl.com | vinit@venustradingcompany.com Web: www.venustradingcompany.com

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