Beverages & Food Processing February 2018 by Advance Info Media & Events

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on agriculture. Agri-exports have the potential of USD100 bn therefore state-of-art facilities will be set up in 42 parks for agri-export; Jaitley said along with this, government proposed setting up of agricultural market fund of 2,000 cr. to support the rural growth.

M Jaitley presented the last Union Budget of NDA led government to double the allocation for food processing sector i.e 750 cr to 1400 cr in the fiscal year 2018-19. Food processing segment is growing at an average of 8 % per annum. As expected, the government woos farmers, fisheries sector along with animal husbandry. FM not only proposes to extend ‘Kisan Credit Card’ to fisheries and animal farmers, but also allocated Rs. 10,000 crore for fisheries, aquaculture, and animal husbandry. The Finance Minister opening remarks at the Budget meet stated that India is one of the fastest-growing economies in the world and this year Budget will particularly focus

Claiming demonetization as a right decision, the Minister said that it has increased taxation base and spurred greater digital transaction in the country. With an aim to double framers’ income, the government will create an institutional mechanism involving all concerned ministries so that farmers get a fair price for their produce. Cultivation of horticulture crops in clusters can boost production and marketing, hence Agri-Market Development Fund with a corpus of Rs 20 billion to be set up to develop agricultural markets. Jaitley further added that Foreign Direct Investment (FDI) has gone up, while the GDP at 6.3 per cent is a signal of a turnaround in the economy. Exports are expected to grow at 15 per cent in 2018. “Allocation is being doubled to boost food processing; specialized agro-processing and financial institutions to be promoted by the Government. Cluster-model approach to be adopted for agricultural production,” said he.

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Vol. 10, Issue 09 -February- 2018

FOOD SAFETY NEWS

FSSAI frames guidelines related to Food Import in Packages verified from the documents. In addition to the mandatory requirement for primary food imported in packages, it was compulsory to mention name of the food, name and complete address of manufacturers/ packers the date of the packing/ manufacturing.

eeping in mind about the rising concerns regarding safe food, the food regulator has issued guidelines related to Food Import clearance process as undertaken by FSSAI Authorised Officers and the notification was released on 13 December, 2017. These guidelines have been issued with regard to the time period for compliance of the labelling requirement of primary foods like food grains, pulses, fruits, dry fruits, whole spices etc. imported in packages. An earlier notification dated 9 August, 2016 had given a time frame of six months for compliance of the labelling on primary food imported in packages. Food Safety and Standards Authority of India (FSSAI) has now decided to extend the date of compliance for these labelling norms till they issue a notification of the revised Food Safety and Standards (Labelling) Regulations. The FSSAI notification dated 9 August, 2016 had made few amendments of the labelling requirements. They had clarified that the name and address of the importer of such consignments can be

FSSAI guidelines had also asked for the following information to be mentioned on the package of primary foods namely a) Net weight b) Lot/Code/Batch Numbers c) Best before date, or Use by date or date of expiry. A period of 6 months, beginning from August 2016 had been given for compliance of these guidelines. However, now the FSSAI has issued new guidelines where they have extended the date of compliance till such time as the Food Safety and Standards (Labelling) Regulations are revised. Food labelling is important because it serves as a means of communication from the manufacturer/ packer of the food to the distributor, seller, and consumer. The label is meant to introduce the food product to the distributor/seller so they can target the right consumer/processor and hence all information regarding the product is required to reach the right end-user. Through the label, consumers know that the product purchased is what they needed. Correct labelling prevents any sort of confusion and also helps to promote sales. Therefore, food laws in all countries have labelling regulation where every article of food must be labelled as per the countryâ&#x20AC;&#x2122;s food laws.

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Vol. 10, Issue 09 -February- 2018

FOOD PROCESSING NEWS

India, ASEAN potential food India aims for double-fold hike in food exports suppliers in global food market

nion Minister Harsimrat Kaur Badal said India and ASEAN nations have the potential to dominate world food market by maximising opportunities in processing sector. Each of the 10 Southeast Asian nations of ASEAN group can benefit from each other’s experiences and share technologies in the field of food processing. The 10 ASEAN group members are Brunei, Cambodia, Indonesia, Malaysia, Myanmar, Singapore, Thailand, the Philippines, Laos and Vietnam. Badal also called for optimum utilisation of limited natural resources and reduction of post harvest farm losses. “All eastern countries that are in close proximity, could actually play an important role in exchange of ideas and know-how, and become really a strong and powerful area to control the world food market. The future food needs will be met by eastern countries as western nations have breached a threshold of crop yields. The future lies in eastern economies, which are largely dependent on agriculture.” Badal said the ASEAN-India Business meet organised by industry body CII. No matter how big or small a country, agriculture plays a key role in all eastern countries. Therefore, both India and ASEAN nations should come together to become major food supplier in the global

food market. This is because in future, if there is any de- stability, it could be due to food or water,” the minister noted. Highlighting measures taken by India to promote food processing, Badal said the government has launched an agro- marine processing scheme SAMPADA to promote food processing with a budget of Rs 6,000 crore. With improvement in the ‘ease of doing business’ and rich availability of agri-produce, India has attracted USD 11.25 billion investment from private companies in the food processing sector. The country’s food processing level is only at 10 per cent currently and it wants to double it, she added. Speaking on the occasion, Lao People’s Democratic Republic Minister to the PMO Alounkeo Kittikhoum suggested that India can assist ASEAN in improving crop yields and generating higher production through joint ventures and transfer of technologies. Agricultural and Processed Food Products Export Development Authority (APEDA) Chairman Devendra Kumar Singh said both India and ASEAN can collaborate to meet future food challenges. India can help ASEAN nations to produce organic products besides being supplier of processing items such as lactose- free milk, gluten free wheat and nutrition-rice millets.

FDI in food processing sector touch US$6492.19 mn during 2010-17 rules/ regulations/ security conditions. As per the latest Annual Survey of Industries (ASI) conducted by Central Statistics Office, Ministry of Statistics and Programme Implementation in 2014-15, the total invested capital by the registered food processing units was at Rs.368, 43,371 lakhs.

he FDI equity inflow in food processing industry during 2010-11 to 2016-17 has been of US$6492.19 million, according to Department of Industrial Policy & Promotion (DIPP), Ministry of Commerce & Industry. 100 per cent Foreign Direct Investment (FDI) in Food Processing Industries is allowed through automatic route subject to applicable laws/sectoral

The state-wise invested capital in the food processing industries by 2014-15 as per survey is at Annexure. As per the surveys under Annual Survey of Industries conducted by Central Statistics Office, Ministry of Statistics and Programme Implementation, the number of registered food processing units has increased from 35,838 in 2010-11 to 38,603 in 2014-15.

inistry of Commerce informed that India aims for a two-fold hike in exports of food items in the next five years that will help to double farmers’ income and those associated with the food and agriculture industry. Department of Commerce in association with Trade Promotion Council of India (TPCI) organized ‘Indus Food’- a mega international food and beverage trade show with the intention to further boost agro and food exports of the country. Scheduled at India Expo Mart in Greater Noida from January 18, this two-day event was inaugurated by Union Commerce and Industry Minister Suresh Prabhu. Indus Food witnessed participation of over 400 exhibitors, including representations from more than 12 states and departments. Global buyers from 43 nations visitedthis show. The event provided a good platform to Indian exporters to access global market without having the trouble of going to overseas trade fairs. Prabhu said “Indus Food expo will not only benefit exporters but also help improve the financial condition of our farmers and those engaged in agricultural business. With such a powerful global trade show, India will surely be able to make the best utilization of its huge production and consumption power.”

India’s food market stood at USD 193 billion in 2016 that is anticipated to touch USD 540 billion by 2020. TPCI Chairman, Mohit Singla said “Indus Food provides us with big opportunity to host the world F&B market in India and showcase to the world big strides that India is taking in the food and agro sector under Prime Minister Narendra Modi.” Many top personalities, including Iran’s Deputy Minister of Agriculture, Ali Akbar Mehrfard; Saif Sultan Al Sheibany, DG public authority for food reserves of Oman, Al Kafeel religious trust of Najaf and Karbala of Iraq participated in the international expo. Today India stands at sixth place in the global food and grocery market, but India’s share in food items exports is currently at 12 per cent, which the government is trying to increase to 20 per cent. India has achieved impressive results in exports of some items like prawns have witnessed a jump of 17 per cent from 2012-17, whereas grapes and turmeric exports have grown by 12 per cent. Commerce and Industry Ministry is also formulating an aggressive agri export policy separately to give a boost to food processing industry.

Coca-Cola and Maharashtra govt. to work together for state development

ith Maharashtra state taking several steps to promote the food industry and attract significant investments, hence in this regard, Chief Minister Devendra Fadnavis held meetings with leading multi-national companies at Davos. The state CM got their commitment to participate and invest in Global Magnetic Maharashtra: Convergence 2018 - first global business summit to be held in Mumbai from February 18 to 20. At the World Economic Forum (WEF), Fadnavis held meetings with the President and CEO of Coca-Cola, James Quincey, and dis-

cussed partnership in the food processing sector, recycling of plastic and waste management. The state government has been in talks with the company regarding fruit processing in Vidarbha, a region leading in cultivation of oranges and accounting for 40 per cent of the total producing in the country. Mumbai is the growth engine and Maharashtra, the real destination for investments, the Chief Minister engaged with Sterlite, Vodafone, Apollo Tyres, Tata Sons and several other multinational companies. Fadnavis said “The Coca-Cola company has agreed to work closely with Maharashtra government in multiple sectors such as food processing, recycling of plastic and waste management.” Fadnavis had a meeting with the Minister of Federal Department of Environment, Transport, Energy and Communication, Switzerland, Councillor Doris Leuthard. “We had a good meeting. We discussed ways to make cities carbon neutral,” he said. Speaking about Magnetic Maharashtra, he said: “Magnetic Maharashtra is the best destination for global players to explore and invest as it provides vast market and talent. Maharashtra is moving ahead at a growth rate of more than 10 per cent. We are committed to keep up the growth pace attaining our trillion dollar economy in eight years. The response from the world business community had been positive.”

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Vol. 10, Issue 09 -February- 2018

BEVERAGES NEWS

Hershey plans to give Indian soy milk global attention

unning high on the success of Sofit in India, Hershey has introduced the brand in its home country. Sofit, a soy milk beverage in India was acquired by Hershey from Godrej in 2012. The product has been test-launched as nutritional bars. Hershey is the latest multinational consumer products company to launch an Indian brand in the Western market. In the past, Unilever, PepsiCo and Nestle, among others have taken India-developed products, either in its original or modified form, to other global regions. The company plans to launch Sofit, positioned in snacking category in US, and in other countries. Hershey, the second-largest player has about 8 per cent in US snack market. Pennsylvania-headquartered company is currently selling Sofit nutritional bars online to gauge consumer interest. The protein snack was launched under Sofit as it has the characteristics associated with health and energy. Hershey hopes Sofit to work in North America (including Canada) their biggest revenue generating market. About 85 per cent of the sales come in from North America. The remaining 15% comes from international markets. Other markets like India, Brazil and Mexico significantly boost Hershey’s international revenues. The company, which entered India through a joint venture with Godrej from 2008-2012, will invest $50 million to scale up its local operations. The plan is to focus on its premium offerings even as it looks to discontinue low margin products.

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President-International at Hershey, Steven Schiller said “We are in the process of evolving our portfolio in India. We will not invest in commoditised and low-margin products (referring to acquired brands — Jumpin and Nutrine). At the same time, we will evaluate launching some of our US brands in India, products that will help shape Hershey’s future.”

Coca-Cola India launches a variant of Maaza

everages major Coca-Cola India has launched a variant of Maaza and is expanding its product portfolio in line with consumers’ taste. The company at the same time is also accelerating Maaza’s journey towards becoming a homegrown billion dollar brand by 2023.Coca-Cola Company said, along with its bottling partners in India,it procures approximately 1 lakh metric tonne of mango pulp annually. In 2023, if Maaza becomes the first USD 1 billion juice drink brand from India, the Coca-Cola system in India will be able to procure 2 lakh metric tonne of mango pulp annually, worth nearly Rs 1,100 crore, thereby helping 1, 00,000 farmers. The new variant ‘Maaza Gold’ offers thicker and smoother mango drink. In 1993, Coca-Cola India acquired Maaza along with brands such as Thums Up and Limca from Parle Bisleri. Coca-Cola India said it expects Thums Up to be a USD 1 billion brand in the next two years. It also introduced a new variant ‘Thums Up Charged’, the first ever variant to the 40-year-old carbonated drink brand.

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Vol. 10, Issue 09 -February- 2018

SNACKS NEWS

Britannia forays into chocolate industry

ritannia has entered in the chocolate space, extending its Pure Magic biscuit brand to a format of slabs of chocolate on top of biscuits. The company will retail the product accordingly, with the main focus on modern retail and ecommerce. The biscuit maker has started to take risks with innovations and believes that its new product would be the next big disruptor in the category.Pure Magic is a smaller brand for Britannia than its Good Day and Marie Gold range of biscuits. Britannia has a current share of over 30 per cent in the Rs 27,000 crore category, according to data from research firm. The company competes with Parle and ITC in biscuits.

The chocolate category, too, has been facing headwinds, with consumers holding on to discretionary spending on account of slowing sales in rural markets and impulse purchases being impacted

by demonetisation, analysts said. Confectionery products are largely cash-driven, impulse purchases and the cash-crunch created during demonetisation started in November 2016 partially contributed to the slowdown in confectionary consumption. But now is the time to take a leap forward on some strategic initiatives and one of these is about entering new product categories to become a total foods company. He said the other two initiatives would be to make sure the company caters to smaller businesses in a way that they get the required focus and to enter new territories internationally, targeting one new geography every year. Britannia, which reported an 11.5 per cent increase in net profit to Rs 261 crore for the quarter ended September, has identified driving premium products, stepping up distribution and attaining cost leadership as core focus areas.

Indian snacks market anticipate to touch INR 1 Billion by 2024

ajor snacks player Haldiram ranks first among the others as their revenue and sales surpassed the rest. Pratap Snacks, Balaji Wafers, DFM Foods, Bikanervala, and PepsiCo India are some of popular snacks companies in the India organized snacks market. As per market survey conducted by research firm, Indian snacks market is estimated to be worth of over INR 1 Billion by the end of 2024. To achieve this growth, India snacks market is predicted to grow with double digit CAGR during 2018 to 2024. India snacks market is divided between organized players and unorganized market. Currently, the unorganized market dominates the Indian snacks market but this scenario is expected to change during the forecast period of 2018-2024.

Snacks market in India is growing because of several factors like lifestyle changes, rising urbanization, growing middle class population, local availability and availability of snacks in small package size, low price and companies strategies to focus on regional taste. Large Number of players working in the India snacks market. Their presence is limited within a town, city or a particular area. They do not think too much for expansion. As a results, their main focus to develop snacks items according to the consumers taste in a particular area. This helps them to be popular in that region. Also their products are low priced compared to organized players. Namkeen has the highest market share in India snacks segment. The market is can be divided into extruded snacks, chips, namkeen and others. In terms of market value share, namkeen has the highest market share compared to extruded snacks, chips and others. At present, in both organized and unorganized market, namkeen is the leading segment.

WAFL enters Indian market with first outlet in Delhi

AFL - Waffle chain with over 50 Quick Service Restaurants (QSR) all over the world is coming to India as they announced their first flagship QSR opening in Delhi. The first outlet will be followed by more outlets in Delhi, Bengaluru and Surat in first phase.

be served. Many products will be enjoyed by the Indian consumers for the first time like J-Tube, WAFL Pie. J-Tube soft serve, will change the way of serving soft serve in cones. The J-Tube is made of corn, which makes the serve crispy.

WAFL plans to open 80 outlets with franchisee module, pan-India in 2018. These outlets will be of 200-250 sq.ft. with seating capacity of 8-16 seats. WAFL serves both sweet and savoury, veg and non-veg trendy food that are healthy and freshly baked.

Executive Partner, Rajeev Chawla said “Consumer is more health conscious now and caught up with the fast paced life, so through our QSR we want to serve deliciously healthy food, to help them maintain their health conscious need. We are positive that Indian market will like our products, we are eyeing pan India expansion.”

WAFL food range will have large range of waffle products namely Hongkong WAFL, Belgian WAFL, WAFL Corn Dog, WAFL Sandwich, WAFL Pie and the unique J-Tube for soft serve. Along with thick shakes, tea and coffee will also

WAFL USP is corn based products. The company looks to explore untouched Indian breakfast market as well as the conventional fast food market, by serving foodies trendy food at most reasonable prices.

Guiltfree Industries to introduce 15 products in FMCG categories

P-Sanjiv Goenka Group-owned Guiltfree Industries is a new entrant into the FMCG market and is all ready to launch 15 new products across different categories under the Too Yumm brand. This step is a way to put up the company’s revenue from this venture to Rs 8 billion in the 2018-19 fiscal year. The company is expected to launch three new products and another five more under different categories in the coming two months, in fact the plan is to launch before March 31, 2018. For the remainder of this calendar year, another 7-8 more products will be launched and hence there will be at least 15 new product launches by the end of the coming financial year for sure. Research is going on multiple things and there are plans to acquire smaller local companies to grow the FMCG business. But currently Too Yumm offers only two product categories — foxnuts and veggie sticks. The work for more products has been going on for a year. One acquisition in the food space is likely to be announced shortly. If it happens it would be the second acquisition in the FMCG business. In July last year, the group picked up a controlling stake in Apricot Foods, which owns the Evita brand, at an enterprise value of Rs 4.4 billion. During 2017-18, when it is registering a 10 per

cent month-on-month growth, the company hopes to churn around Rs 3.6 billion from the FMCG venture. It is also working towards strengthening its distributorship network and currently has around 50,000 sales points which is likely to go up to 0.15 million by the end of the 2017-18 fiscal year. The company is also expanding the range of flavours in existing product range and will launch Spanish tomato, caramel and rice kheer variants of foxnuts and another salt & lime flavour of veggie sticks. The company is also working towards increasing Too Yumm’s distribution chain nationally for its Evita range of products which is currently present only in Gujarat, Maharashtra, Uttar Pradesh and other states. Another 50 products have been lined up for launch under the Evita portfolio over the coming few years. Guiltfree Industries is similarly working to strengthen manufacturing capability of Evita plants. The company will also invest another Rs 2 billion besides the Telangana plant. Eventually, in the mid-term, the company will have 7-8 plants to roll out FMCG-related products. The group is also looking to expand its other new venture, retail and scouting for land in Kolkata to come up with its mall in the city that could in the luxury to the premium segment.

Biscuit industry demand for lower GST rate

iscuits are a food item that consumed by people of all age groups hence it is a mass consumption food product and similar products that are subject to lower tax rate. Biscuit manufacturers demanded a lower GST rate on biscuit and related products than the current 18 per cent. Stating that about 15 per cent sales have gone down post-GST implementation, Indian Biscuits Manufacturers Association (IBMA) said biscuit consumers belong predominantly to the poorer segment and will impact the 2.5 crore employment created by this industry. The association pushing for a lower GST rate on biscuits between 5 per cent and 12 per cent stating that it is not a premium product and higher tax lead to stagnation in growth of the industry.IBMA President B P Agarwal said “This is a labour oriented industry and mostly local workers get employment. Besides, other food products such as processed dry fruits, sweets, tea and juice have

been kept at a 5 per cent bracket. Close to 2.5 crore direct and indirect employment is created by this industry which include small workers, distributors and transporters.” The GST Council kept biscuits at 18 per cent tax slab under the Goods and Services Tax, which was rolled out from July 1 last year. GST has subsumed all major levies including excise, service tax and VAT, unifying 16 different taxes, and makes India a single market. Agarwal said the association has written to all finance ministers and also to Prime Minister to place biscuits between 5-12 per cent slab. What if the government denies lowering the tax on biscuits, Agarwal said the cost will automatically go up and will be passed to consumers. “If today we sell 50 gm packet at Rs 5, we will sell only 30 gm or less than that,” he added.

North-east India is a potential market for Unibic Foods

s food and beverage companies look to widen horizon by entering new markets, Indian wing of Australian premium cookies and biscuits maker Unibic looks towards India’s north-east side for expansion. Managing Director of Unibic Foods India Pvt. Ltd, Nikhil Sen said while setting up distribution networks in north Indian markets, including Uttar Pradesh and Punjab, and eastern markets, including Bengal, Unibic found better traction among north-eastern consumers. The MD said, “We have got a good response from some of the markets in the East, and in north-east in particular, where consumers are highly astute and are willing to pay. Their disposable incomes are probably higher than Bihar and the East. Unibic now has 150 distributors in the north-east that includes markets like Assam and Arunachal Pradesh.

About 55-60 per cent of Unibic’s sales volumes come from south India where Kerala is the highest contributor. “When it comes to the north, we have received good feedback from the metro markets – Delhi NCR in particular. UP and Jaipur are still a setback and we have to put the distribution in place,” Sen said. North and east India are two of India’s largest markets by population. However, they are difficult to sell in, especially for new brands, because distribution here is dominated by wholesalers and so is more unorganized and driven by cash. For Unibic, which sells mostly premium-priced goods, these markets will be a challenge because consumers in northern and eastern India are known to be more price-sensitive.

Vol. 10, Issue 09 -February- 2018

CHOCOLATE NEWS

CAMPCO to launch range of premium chocolates

ith the great demand from chocolate industry, Central Arecanut and Cocoa Marketing and Processing Cooperative Ltd. (CAMPCO) will soon launch their premium chocolate products at a function in Puttur on January 21. Managing Director of CAMPCO, Suresh Bhandary M said that premium assorted gift box chocolate to be launched will contain four variants of pure chocolate. They are Dietier-Dark that is a sugar free chocolate; Milk Marvel Milk Chocolate - cocoa butter based pure milk chocolate; Milk n Milk White Chocolate, also cocoa butter based chocolate with

Nestle to give Asian market ruby chocolate KitKat

hocolate is a favorite among all the age groups and there are various types available like white, milk or dark chocolate. Nestle is ready to give the world another variety to make Valentine’s Day even more romantic with the launch of a ruby chocolate version of its Kitkat brand.

KitKat Chocolatory Sublime Ruby will first hit the markets of Japan and South Korea. Nestle struck a deal with Zurich-based chocolatier Barry Callebaut, the developer of ruby chocolate who has worked with major chocolate producers like Hershey Co. and Cadbury. Nestle will launch the new flavour and have a pinkish hue and a natural berry flavour - sour yet sweet. The ruby chocolate gets its pink colour due to a special type of cocoa bean found in Ivory Coast, Ecuador and Brazil and is naturally pink from the powder extracted during processing. This chocolate offers a new taste experience, a kind of berry flavor made from the all-natural Ruby cocoa bean with a characteristic pink hue. Barry Callebaut unveiled the ruby variety in September, creating a fourth kind of chocolate in addition to dark, milk and white. It said ruby chocolate used in Kitkat has a fresh berry-fruity taste and characteristic colour. Ruby chocolate is made from the ruby cocoa bean. No berries, berry flavour or colour are added. The company will sell the chocolate in South Korea too and plans to introduce it in Australia very soon. Now let’s wait to see when this pink shaded KitKat will enter the Indian market.

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rice crispies; and Funtan Dark Chocolate that has high cocoa butter. The gift pack would have two bars each of Funtan Dark Chocolate and Milk Marvel Milk Chocolate and one bar each of Dietier-Dark and Milk n Milk White Chocolate variants. The pack with six bars would be priced at Rs.500. Otherwise each individual bar would cost Rs.100.The gift box would be launched to capture the market. CAMPCO President, S.R. Satishchandra said that the new amenity building was built at a cost of Rs.13 crore has been added to the chocolate factory to meet the present international food safety standards and zoning of food processing area as per FSSAI (Food Safety and Standards Authority of India) standards. The factory’s annual production capacity stood at 23,000 tonnes. The new building on premises of its chocolate factory at Puttur will be inaugurated by Suresh Prabhu, Union Minister for Commerce and Industry.

Mondelez aims for $1bn online sales by 2020

s the chocolate market in India rises because of growing consumption rate, international popular confectionery company Mondelez said Indian business will be crucial to build their global ecommerce sales as the maker of Cadbury and Oreo strives for $1 billion in online sales by 2020. Head e-comm, AMEA at Mondelez International Ganesh Kashyap said “As a company, we have taken a big bet to build a billion dollar business online in snacking by 2020. A third of that would come from Asian, the Middle Eastern and African regions and India will really be a key market for us. By 2020, online business will get to about 5 per cent of our overall sales in India from less than 1 per cent now. We don’t expect to be a retailer, but in gifting, there’s a real opportunity for personalisation of gifts. We as a company want to push the frontier in the space.” The company also expects additional revenues to come from newer platforms as they launched its own portal in India, marking its entry into the ecommerce business, especially to cash in on the

premium gifting market. Until now, the country’s largest confectioner has been selling its products online through marketplaces such as Big Basket and Amazon. Since last year, they have taken a step forward by having product customisation and promotions, exclusive to online. For instance, it set up a virtual chocolate store on Amazon India, launched Bournvita biscuits, Cadbury Fuse, Marvellous Creations and Silk Oreo first on various online portals before rolling them out at traditional retail stores. The digital push comes at a time when health-conscious consumers are cutting back on discretionary spend, forcing chocolate and confectionery makers in India to post near-decade-low growth in sales last fiscal. Mondelez saw sales rise by about 6 per cent in the year to March 2017, better than a year ago but far from the double-digit growth it had posted in most of the past decade. In 2016, the company’s e-commerce net revenue grew more than 35 per cent globally.

Vol. 10, Issue 09 -February- 2018

AGRO NEWS

Millets trade fair in Karnataka attracted Rs 107 cr business

Govt. need to adopt a PPP mode to promote nutritious food production

s India’s agriculture and food processing sectors face serious nutritional challenges, industry chamber ASSOCHAM, in its report, “Bridging the gap: Tapping agriculture potential for optimum nutrition”, recommended to the government that it should adopt a two-pronged strategy based on the public-private partnership (PPP) mode to promote nutritious and diversified food production. In this report, jointly prepared with British financial services firm Ernst & Young (EY), ASSOCHAM said that while the government in partnership with companies should promote nutritious food among consumers, it should also promote diversified and resilient food production to reduce costs. The report also said that there is a need to focus on a dual pronged approach, where on the demand side, nutritious food is promoted among consumers by bringing companies and the government together on a consumer sensitization campaign; and on the other hand, diversified and resilient food production is promoted that reduces the cost of production on the supply side. It stressed that India must bring about both policy and practice level reforms in order to cater to the large unmet need of both macronutrients and micronutrients. ASSOCHAM said, the nutrition and agriculture programs will need to strengthen both demand and supply side initiatives such as agricultural diversification of farmland, food production, food fortification, strengthening food supply chains, empow-

ering local communities for growing nutritious food and encouraging kitchen gardens According to the ASSOCHAM-EY study, India needs to shift its approach towards “responsible farming” where enhancing agricultural production can no longer be seen as the sole objective of the sector. “Focusing on nutritional adequacy to address India’s malnutrition crisis will have to be considered as a prime objective as the country is home to about 50 per cent of world’s undernourished children,” it said.

Held for the first time in the southern state at the Bengaluru Palace grounds, the event attracted a huge footfall of about 2 lakh people. The minister said, “We hope to bring about a change in the dietary habits of the people and promote a sustain-

The study also suggested the need to shift focus to a “crop-neutral agricultural policy” that reduces the bias toward particular staple commodities while encouraging farmers to respond to the market demands. According to ASSOCHAM, “bio-fortification” would prove to be a more effective strategy in India as it is cost-effective and has the ability to reach the rural population and such initiatives need to be scaled up to ensure that a larger proportion of population can reap its benefits. There is a strong need of convergence between the health and agriculture sectors along with gender-based empowerment and developing a nutrition-sensitive approach to agriculture is critical to successfully meet India’s nutrition requirements and achieve the UN Sustainable Development Goals, the report concluded.

NASA-inspired ‘speed breeding’ method boosts wheat production plant breeding cycles. The experiments showed that the quality and yield of the plants grown under controlled climate and extended daylight conditions was as good, or sometimes better, than those grown in regular glasshouses.

nspired by NASA experiments to grow the crop in space, researchers in Australia have found a way to increase wheat production by up to three times through their “speed breeding” procedures. The NASA experiments involved using continuous light on wheat which triggered early reproduction in the plants. Lee Hickey of University of Queensland in Australia said that they thought NASA’s idea could be used to grow plants quickly back on Earth, and in turn, accelerate the genetic gain in plant breeding programmes. “By using speed breeding techniques in specially modified glasshouses we can grow six generations of wheat, chickpea and barley plants, and four generations of canola plants in a single year - as opposed to two or three generations in a regular glasshouse, or a single generation in the field,” he said. The study, published in the journal Nature Plants, showed that the technique can cut the length of

eing promoted on a vast scale, the millet trade fair organized in Karnataka from January 19-21, 2018 attracted significant investments from all quarters. Karnataka Agriculture Minister Krishna Byre Gowda said the International Trade Fair on Organics & Millets generated Rs107 crore businesses. This Fair generated Rs 107 crore business in three days, including Rs 27.69 crore as letters of intent between 34 farmers federations and entrepreneurs got commitments worth Rs 340 crore for the next three years.”

The information on how to use speed breeding was increasingly in demand from other researchers and industry. There has been a lot of interest globally in this technique due to the fact that the world has to produce 60-80 per cent more food by 2050 to feed its nine billion people. While the technique has largely been used for research purposes so far, it is now being adopted by industry. In partnership with the Australia Company Dow Agro Sciences, the scientists have used the technique to develop the new “DS Faraday” wheat variety due for release to industry in 2018. “DS Faraday is a high protein, milling wheat with tolerance to pre-harvest sprouting. Researcher’s introduced genes for grain dormancy so it can better handle wet weather at harvest time - which has been problem wheat scientists in Australia have been trying to solve for 40 years.

able future with organic and millets.” Today, India stands at a position to lead the world in millet production and exports, Gowda said Karnataka was at the forefront of promoting and consuming the next-generation smart food “as it was conscious of the food we eat, its nutritional value, impact on farmers and the environment to get food from farm to fork.” State IT Minister Priyank Kharge said 44 start-ups, including 16 in agri-business, would get grants from the state government but did not specify the amount or its break-up. “The state government is also setting up a new centre for excellence in agriculture to hasten development in the agri-business sector with access to labs and research centres.”

Innovation has pulled India and Israel closer: PM Modi

rime Minister Narendra Modi was at the inauguration of iCreate centre in Ahmadabad. Israeli Prime Minister Benjamin Netanyahu also attended this event. iCreate intends to mainly promote Modi’s ‘Start-up India’ scheme. The centre aims to provide technology and assistance to the innovative and imaginative people in their entrepreneurial journey. PM Narendra Modi said, “Innovation has played a major role in bringing India and Israel closer, and sentiments of mutual development is crucial for a better future of both countries. Israel’s technology and creativity influence the entire world. Innovators in India can benefit from the areas related to the Indian needs. Water conservation, agriculture production, storage facilities, food processing, less-water farming in deserts and cyber security were among the issues where India could partner with Israel. Modi commented about cooperation in agriculture and exchange of genetic resources and informa-

tion between these countries. “This kind of cooperation and sentiments of mutual development are very important for a bright future of both countries. There were enormous opportunities in ‘waste to wealth’ area. A $40 million fund was created during his visit to Israel last year. This would be a joint venture of the two countries. It will help talent from both countries carry out new experiments in technological innovations. He further added there would be special focus on areas covering food, water, power and disease eradication, among others. Also, there will be exchange between start-ups in both countries.” The Prime Minister wanted Israeli cooperation when iCreate was established to get benefits of Israel’s experience and provide a start-up environment to youth in the institution. Students, existing entrepreneurs, traders, small sized businessmen can participate in the program and make use of this opportunity to gain success in their business objectives.

Centre to integrate suggestions received from industry for CFA

n few weeks’ time, Centre will harmonize the suggestions received from industry associations including PHD Chamber for the Contract Farming Act and consequently push for its enactment with thorough follow ups with all States and Union Territories as the proposed Act would be an ideal way forward to monetize agriculture and horticulture wastages that are substantially higher under prevailing system. Dr. Ashok Dalwai, CEO, National Rainfed Area Authority, Ministry of Agriculture & Farmers Welfare was present at the National Conference on Cold Chain Infrastructure organised by PHD Chamber of Commerce and Industry in New Delhi. Dr. Dalwai informed that the proposed Contract Farming Bill has already been placed in public domain to improve it with suggestions from the industry and other stakeholders. The experts in the department of agriculture would be able to harmonize them in next few weeks. Thereafter, not only the Ministry of Agriculture but also the PMO would push hard for its timely enactment with States and UTs so that farmers’ incomes are enhanced with public and private participation as these stakeholders will bring in new technologies and advanced methodologies for improved agriculture which could lead to better monetising farmers’ income with consumers receiving farm produced at much cheaper and competitive rates, he added. Chief Advisor & CEO, National Centre for Cold-chain Development(NCCD) Pawanexh Kohli said, “Even serious efforts have already been intensified by the Centre

including PMO to push for bringing in reforms replacing Agricultural Produce Market Committees (APMCs) with new model known as Agricultural Produce and Livestock Marketing (Promotion & Facilitation) Act, 2017 which is likely to bear fruit in next one year and so since agriculture and marketing are both state subjects.” Farmers produce could fetch them lucrative pricing provided cold chains are integrated through superior marketing logistics as it is the only way out through which better pricing could be ensured for those that are involved in Indian agriculture and horticulture. There are several issues in this industry that need to be addressed and solved. The deficiency in the farm-gate packhouses is evident. The consumers are ready-to-buy agricultural produce on premium prices. But, the industry has the challenge to maintain quality of the produce till it reaches to consumers. Also there is a need to create the warehousing, cold chain and food processing infrastructure where the surplus farm commodity can be stored and can be supplied throughout the year. About two billion population of the world buy frozen food. In next 10 years, one billion more people are going to add this number. Thus, in front of the food and cold chain industry, the opportunity lies here. If Indian economy is growing at 6 per cent in next five years, 40 per cent of India’s population will be middle class who prefer to buy ready to eat food. This is the biggest opportunity where the industry can invest.

Vol. 10, Issue 09 -February- 2018

FRUITS & VEGETABLE NEWS

Safal opens six retail outlets in Odisha’s Sambalpur district

rand Safal opened six retail outlets in western Odisha as they offer fresh F&V range, Safal value added range, Dhara edible oils and Mother Dairy range of milk products. Safal, the Fruit and Vegetable (F&V) initiative of National Dairy Development Board (NDDB) subsidiary Mother Dairy Fruit & Vegetable Limited (MDFVPL) expanded its footprint in Sambalpur district with the launch of six retail outlets. All these were inaugurated on the propitious occasion of Makar Sankranti. The brand will engage farmers by way of agronomic interventions for key crops intended to enhance production and promote Farmer Producer Organisations (FPOs) in the region that aims to streamline quality procurement. Safal is committed to offer safe, natural and fresh produce at competitive prices to its consumers through its network of outlets. Chairman of NDDB, Dilip Rath said given its agro-climatic conditions, Odisha has immense potential in the F&V sector. “However, in the last few years, production of key crops is on a decline. With our entry into Sambalpur, we hope to cheer both the farmers and consumers by bringing them on a single platform. Brand Safal through its entry into the region, will also embark upon on-ground

Solar-based cold storage for farm produce can reduce post-harvest loss

oticing that there is a tremendous post-harvest loss, Indian Agricultural Research Institute (IARI) engineers in New Delhi have developed a solar-powered on-farm storage structure that can increase the shelf-life of fruits and vegetables in regions where cold storage facilities are absent. The four-cubic-metre storage space, designed by Pramod Kumar Sharma and others at IARI’s division of agricultural engineering, can retain the quality and freshness of fruits and vegetables for an additional period of up to five days.

agronomic intervention with farmers for key horticulture crops. These initiatives are aimed to encourage the farmers to enhance their cultivation and the production/yield by way of providing training and advising on good agriculture practices.” Managing Director of Mother Dairy Fruit & Vegetable Pvt Ltd, Sanjeev Khanna said Sambalpur region has various agriculture friendly facilities, a good consumer base and farmers who are already engaged in cultivation of paddy and vegetables. Efforts in providing market linkage to the local growers and giving them remunerative price for their produce will give a fillip to the productivity and production of F&V in the region. Local grown fruits and vegetables such as guava, brinjal, cauliflower, cabbage, lobiya, green chillies, okra, cucumber and leafy vegetables will be directly sourced from FPO (Farmer Producer Organisation)/farmers supported by ORMAS (Odisha Rural Development And Marketing Society). Safal entered Odisha in July 2017 with the launch of its retail operations in Bhubaneswar.

Haryana govt. launched new scheme for vegetable farmers

ith a motive to ensure that farmers get reasonable price for their produce, Haryana government launched Bhavantar Bharpayee Yojana in which tomato, onion, potato and cauliflower have been included. A separate fund would be constituted by the state government for this scheme, state chief minister Manohar Lal Khattar said at the scheme launch at village Ganger in Karnal district. The registration of a tomato growing farmer under Bhavantar Bharpayee e-Portal and Crop Cluster Development Programme has began. Khattar said that compensation at the rate of Rs 400 per quintal would be given for tomato and potato whereas Rs 500 per quintal would be given for onion and cauliflower. The state government would compensate the price difference when market prices will go below the mentioned prices. He said that as compared to traditional crops, micro irrigation would be adopted for tomato, onion, potato and cauliflower crops to save water. There are many areas in the state where people are deprived of potable drinking water and tankers are

used to supply drinking water. Micro irrigation works with about 30 per cent water and saves about 70 per cent. Haryana has a big market like Delhi where farmers could sell their produce. The state government has been establishing small mandis in each district so that farmers could sell their produce in these mandis. Similarly, Asia’s biggest mandi of fruits and vegetables is being established in Ganaur. The chief minister said that the state government considered providing facility of cold storage for farmers produce. Agriculture and Farmers Welfare Minister O P Dhankar said with the launch of this scheme, now farmers in Haryana will not have to throw their produce on roads. Elaborating details, Dhankar said that the farmers would have to get themselves registered on Bhavantar Bharpayee website or in the office of Haryana State Agricultural Marketing Board that he has been sowing the crop which would be confirmed by an officer appointed for this purpose that the farmer has produced the crop. Thereafter, an SMS would be sent by the department on the farmers’ mobile number.

GROUP

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Farmers can install them on their farms and require only four solar photovoltaic panels to run. To keep the costs down, they use an inverter that converts DC type power generated by solar cells into AC type and has a battery backup. The low-cost aircool chamber is more suitable for farmers living in villages where grid electricity has not reached yet. There are about 94,000 villages in India that are without electricity. Of these, 25,000 villages are located in such remote areas that extension of existing electricity grid is not economically viable. According to the scientists, up to a third of fruits and vegetables produced in the country are perished in post-harvest losses.

The structure is very similar to desert cooler used in hot and dry climes of North India but has an exhaust fan on roof of the container. Four sides of the structure are covered with commercially available cellulose pads which are constantly fed with water using an underwater cooler pump. The tests carried out by the scientists using the prototype showed that the structure could not only lower the temperature at which the produce are kept, but also increase the relative humidity, which is also known to help increase shelf-life of fresh fruits and vegetables.

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Temperature and relative humidity are said to be the two most important environmental factors that affect the quality and storage life of fresh produce. The scientists said if the surrounding air temperature is brought down within four hours of harvesting, it can slow down the deterioration of the quality and freshness of the produce.

Vol. 10, Issue 09 -February- 2018

FSSAI under scanner after CAG report

he Food Safety and Standards Authority of India (FSSAI), which is accountable for confirming that the food we buy and eat is safe for us, and still the regulator have faile daccording to the recent CAG finding, the food safety regime has failed to keep pace with the rapidly growing industry. In December 2013, FSSAI granted permission to a company called Pushpam Foods and Beverages to sell an energy drink called Restless Ginseng. Within a year, its scientists gave senior officials the information that is well-recognised in the rest of the world: that caffeine and ginseng, the two key ingredients in Restless Ginseng, make for a dangerous cocktail that could increase heart rate and blood pressure. Unfortunately, the authority took seven good months to react. It was only in June 2015 that it withdrew the no-objection certificate given to the company to sell the product. For a year and a half, the company was able to manufacture and sell a harmful product. Despite the authority’s action, Pushpam Foods continues to promote the drink on its website. The food safety authority has evidently failed to check whether the product has been withdrawn from the market. Restless Ginseng was not an exception. Starting from 2012, the authority has diluted its regulations, bypassed established protocols and ignored warning from its scientists to allow the sale of more than 800 processed foods with new formulations without assessing their safety. Some of these are still on the market. The authority enabled this, by diluting the 2011 guidelines to give temporary one-year no objection certificates to products even before its scientists had examined them. And the dilution goes against the provisions of the Food Safety and Standards Act, 2006, mandating that only scientific panels can decide if a food product or food type is safe to consume. When the CAG did a test audit of 50 proprietary food products approved for sale

to consumers between 2012 and 2014, it found that even the diluted regulations were not followed. In many cases, the authority did not send the product for scientific assessment even after giving it the temporary no-objection certificate. By April 2015, a note written by the authority’s Chief Executive in May 2015 shows, it had issued such certificates to over a thousand products but sent only 200 of them for testing. In the case of at least four products, the authority continued to allow sale for up to 47 months after the scientists rejected them as unsafe. For some products, the authority did not cancel no-objection certificates in time. Sometimes when it did cancel the certificate, it allowed the sales licence for the product to stand. This random clearance system was struck down when challenged before the Bombay High Court and its decision was validated by the Supreme Court in 2015. With the clearance regime banned by the courts, sale of proprietary food products should have stopped until a new system was put in place. But, the CAG found, a month after the judgment of the Bombay High Court, the food safety authority issued “blanket instructions” to its licensing authorities to renew or continue all existing licences issued on the basis of the no-objection certificates it had already issued. Consequently, FSSAI permitted the indefinite manufacture, distribution, sale or import of possibly unsafe foods, the CAG said. The regulator did not take any action after final orders of the Supreme Court to withdraw these blanket instructions. Despite this, the food authority, and the Union health and family welfare ministry which oversees it, have been dismissive of the CAG’s report. The main thrust of their defence is that it is old news and a new set of regulations has been put in place starting 2016.

Centre gives nod for Jodhpur food lab upgradation at cost of 10 cr veillance and creating awareness among people about adulteration in edible items. The lab can be taken to a place where there is a complaint about food items, so that testing can be done on the spot. The state has six food labs at Jaipur, Ajmer, Udaipur, Jodhpur, Kota and Alwar, and five more will be opened at Jalore, Churu, Bikaner, Banswara and Bharatpur. The chief minister had announced the five new food labs in the 2015-16 budget.”

ajasthan state health department official informed that Centre has approved RS 10 crore to upgrade food-testing laboratory in Jodhpur and the state will soon get a state-of-theart mobile lab. At the cost of Rs. 480 crore, Centre is investing to strengthen food-testing labs in the country, including the one at Jodhpur. Additional director (rural health) Dr Ravi Prakash Mathur attended a national round table conference, organised by the Food Safety Standards Authority of India (FSSAI) in Delhi on January 8 and 9.

Mathur said “The Jodhpur facility will be developed as a state-of-the-art laboratory and efforts will be made to get recognition from the National Accreditation Board for Testing and Calibration Laboratories. Centre will provide Rajasthan a mobile food-testing lab costing Rs.30 lakh; this will have state-of-the-art facilities.” He added, “Mobile laboratory will be used for sur-

Union health minister JP Nadda addressed health ministers during the conference that was also attended by health secretaries of all states and union territories. He said, “Civil works of the new labs are almost complete, and the process of procurement of equipment and recruitment of manpower is under way.” In October last year, the facility of testing heavy metals and pesticides in fruits, vegetables and food products has been added to the central food lab in Jaipur. Mathur said seven charters were announced at the conference. They include improving food standards, bringing food businesses under licensing and registration, popularising simple tests by consumers, reducing salt by 30 per cent and sugar by 10 per cent by 2022, participation in nutritious food campaigns, and training of regulatory and lab staff. 47,492 samples were collected from August 5, 2011 to November 30, 2017, of which 23362 were in high-risk category and 5598 were substandard and unsafe.

FOOD SAFETY NEWS

Food regulator plans for a laboratory network to test food use these labs to resolve whatever dispute or confusion arises out of conflicting test results from different laboratories. After primary testing at local labs, the sample is sent to an appellate authority in case of any confusion. These high-tech labs will have the authority to certify and their word will be final. The lab network will be created in a phased manner and is expected to take about a year to

ood Safety and Standards Authority of India (FSSAI) wants to establish a high-tech laboratory network that will serve as a reference point to the several conflicting reports that emerge during the primary testing of food samples. The results would then be considered as evidence that could result in action taken if the tests are failed. Food regulator has identified about 15 laboratories across India to be upgraded with state-ofthe-art infrastructure to conduct advanced testing. CEO of FSSAI, Pawan Agarwal said “We aim to

complete. We are also creating four new labs in Ghaziabad, Mumbai, Kolkata, and Chennai where samples will be tested using modern methods. There will be dedicated sections for testing of dairy, poultry, vegetables and other items.” Recently, the Comptroller and Auditor General of India criticized the FSSAI regarding the government-run testing labs.

FSSAI’s links with the MNCs should be investigated: Swadeshi Jagran Manch

wadeshi Jagran Manch, an RSS affiliate demanded a thorough government investigation about the country’s top food safety regulator FSSAI’s tie-ups with Nestle Nutrition and some other MNCs saying it involves “conflict of interest”. The Manch, which is set to register its complaints to the Prime Minister Office, Niti Aayog and the Union ministry of Health and Family Welfare, says that the FSSAI’s links with the MNCs are “dubious and should be investigated thoroughly”. The body has strongly objected to the regulator’s recent move to allow imported infant speciality food in the country by four multi-national food giant companies, with whom, it has also entered into “social awareness partnerships.” “In June 2015, Maggi, a product by Nestle, was in the eye of the storm for some extremely harmful ingredients in it. The issue has completely vanished now and FSSAI has joined hands with it and some other companies to raise awareness on nutritional safety—that’s alarming,” Ashwani Mahajan, national co-convener of the Manch told. FSSAI has recently partnered with four MCNs Abbot, Danone Nutricia, Mead Johnson Nutrition and Nestle India for its Diet 4 Life scheme that aims to

address the challenges faced by infants suffering from Inborn Errors of Metabolism (IEM). These four MNCs jointly run an NGO-Infant and Young Child Nutrition Council (IYNCI) that aims at providing “Optimal nutrition for all Indian mothers, infants and young children. It’s a clearcut case of conflict of interest as these four companies are immensely going to benefit from the FSSAI’s order to allow imports of infant speciality food which was earlier not permitted to be imported and sold in the country,” said Mahajan. “It also needs to be checked whether due process has been followed in granting the permissions and consultations were held to assess repercussion of such a move.” Pawan Aggarwal, the Chief Executive officer, FSSAI, however, defended the authority’s decision saying all the legal concerns were studied before entering into the partnership.“Apart from regulatory role, we also have a promotional role to ensure food safety in the country – as the initiative is part of that endeavour,” he said. “As far as Maggi controversy is concerned that was resolved long ago after the contended ingredients were removed from the product—we can’t dwell on the same issue forever.”

Haryana to introduce food fortification robustly

esidents of Haryana will soon get edible oils and milk fortified with vitamin A and D in all booths and stores run by government boards and corporations by April this year. Besides, the distribution of wheat flour fortified as per the standards of the Fortification of Food Regulations, 2016, and double fortified salt will start on April 1. Oil and milk is to be fortified with vitamin A and D; wheat flour and rice with iron, folic acid and vitamin B12; and salt with iodine and iron. Principal Secretary (Health) Amit Jha stated Haryana will become the first state in the country to introduce fortified food items in a big way. The move follows Chief Minister Manohar Lal Khattar’s observation on the nutritional deficiency among people of the state. As per the National

Family Health Survey (NFHS)-4, 72 per cent of children, 63 per cent of women and 21 per cent of men in the state are anaemic and about one-third of children under 5 are either stunted, wasted or underweight. Jha said “This is a serious matter as it is related to impaired productivity of population of Haryana. Representatives of roller flour mills associations, rice millers, and associations of edible oil and milk manufacturers have assured the government that they will fortify their products in three months.” Commissioner, Food and Drug Administration (FDA) Dr Saket Kumar said a request has been sent to the Chief Executive Officer of the Food Safety and Standards Authority of India (FSSAI) for making the standard of food fortification mandatory for sale in Haryana.

Vol. 10, Issue 09 -February- 2018

SPICE NEWS

South Korea and China look towards Indian organics

ith Indian products getting attention in global market, it is good news for the Indian manufacturers as overseas buyers from China and South Korea are keen to source Indian organic products such as black tea, spices and cashew among other products.Vice-President at IFOAM Organics International, Jennifer Chang said “There is a growing demand for nuts such as cashews in China and Korea. These countries are keen to source organic cashew nuts.” There is a need to create awareness among the producers about the market requirement overseas, besides harmonising the standards,” a South Koreaofficial said on the sidelines of the International Trade Fair (ITF) on Organics and Millets.The ITF organised by the Karnataka Government has attracted buyer interest from countries such as the US, Germany, South Korea, Uganda, Malaysia and China among others. South Korea is also keen to source organic cotton and turmeric from India. However, the stringent organic import norms of South Korea, which subjects each products to some 377 tests for traces of residues, is seen an impediment.Organics account for a small fraction of the overall Indian farm produce exports. As per information from Agricultural and Processed Food Products Export Development Authority (APEDA), India’s certified organic

output stood at 1.35 million tonnes including food products — mainly sugarcane, oilseeds, cereals, millets, cotton, spices, tea and coffee among others. Total export volume of organic products stood at over 2.63 lakh tonnes valued at $298 million in 2015-16. The European Union, US, Canada, Switzerland, Korea, Australia, New Zealand, South-East Asian countries, West Asia, South Africa were the destinations for India’s organic produce. President of IFOAM Organics International-Asia, Zhou Zejiang said “There is a need to build awareness about the Indian organic produce in the overseas markets, especially countries like China, where demand for organics is rising fast. In China, the demand for organic black tea and coffee is seen increasing and factors such as rising income levels are driving the trend, especially among the middle class population that exceeds over 300 million. The US has been a huge market for organic spices such as peppercorns, chilli, cumin, garlic and other spices. “The Indian produce often fails to pass the tests related to heavy metals. Additionally, there is a lack of awareness about Indian grains such as millets in the international markets,” an US representatives said.

HEYLO - a breakthrough product that can replace traditional sugar

EYLO- a patented sweetener is being advertised as a revolutionary product that could finally substitute traditional sugar, and the sweetener is made from water-extracted stevia and acacia fiber, also known as acacia gum or gum arabic. Israeli entrepreneur Yuval Maymon at Unavoo Food Technologies has developed and patented HEYLO. The company used a ‘precision blending technique’ to create a clean taste and functionality that it claims can’t be matched by other sugar alternatives. HEYLO is water soluble and 10 to 15 times sweeter than sugar. HEYLO’s developers and marketers hope to seize a share of the valued $16 billion to $20 billion sugar-alternative market, but they face plenty of competition. The new product will have to deliver in order to dethrone pure stevia, which is riding high in the market right now. According to Mintel, stevia was an ingredient in more than a quarter (27 per cent) of new products launched using high-intensity sweeteners in the past year. The top categories with new product launches using stevia were snacks, carbonated soft drinks, dairy, juice drinks and other beverages. This fear of sugar is pushing food companies, both large and small, to use stevia as a fill-in to reduce sugar content in their products without compromising on taste or mouthfeel.

Spices export record 24 per cent rise in 2017

bels. All of these attributes have leapt pure stevia ahead of competitors such as monk fruit, agave and honey. But HEYLO does have an advantage — it comes in different varieties. The product will be manufactured as an organic brown sugar alternative, a natural white sugar alternative and as a liquid. HEYLO seems to have a promising future, but it’s still in its infancy and needs to follow through on various promises such as clean taste. It also needs to be cost-effective and compatible with the ingredients list in many food products. If it changes the texture or costs too much, that could put the sweetener in a backseat. 19 x 15 cm

quality spices in global markets. “Moreover, the board’s efforts to promote these spices have resulted in an appreciable increase in their exports.” Chilli has maintained its position as the most demanded spice with exports of 235,000 tonnes amounting to Rs 2,125.90 crores in value registering an increase of 42 per cent in volume.

n momentum with the rise in demand, the export of Indian spices has witnessed a 24 per cent increase in volume and 2 per cent rise in value for April-September 2017 from a year ago. India exported 5, 57,525 tonnes of spices and spice products valued at Rs.8, 850.53 crore as against 4,50,700 tonnes worth Rs.8700.15 crores in the same period last year. In dollar terms, India’s spices export for the period was at $1373.97 million with an increase of 6 per cent from a year earlier. Spices Board Chairman Dr A. Jayathilak said chilli, cumin, turmeric, cardamom, garlic and mint products have been amongst the most demanded Indian spices, meeting the increasing demand for

And, unlike previously popular artificial sweeteners like aspartame, stevia is 100 per cent natural, enabling it to meet consumer demand for clean la-

However, the export of mint products, though 11,280 tonnes in volume, was worth Rs. 1317.40 crore recorded an increase of 4% in volume and 14 per cent in value. The export of small cardamom, cumin, garlic, asafetida, tamarind and seeds like ajwain, mustard, dill and poppy registered an increase both in volume and value besides value-added products like curry powder and spice oils and oleoresins.

Jaipur hosts international spice conference from Feb 4-7

ajasthan hosted third edition of international spice conference. The event scheduled in Jaipur from 4th to 7th February. More than 750 delegates from various countries, including representatives of international spice associations, policy makers, and farmers participated in this four-day meet discussed on effective strategies and innovative technologies to promote sustainable farming, improve the spice farmers’ livelihood, addressed spice industry challenges, food safety concerns and demand-supply difference. Sessions and panel discussions held in four days covered current issues and topics touching spices sector. These include customer-oriented farming, changing market landscape, meeting the goals of global spice industry, sustainable spice initiative, collaboration among strategic stakeholders, operational stakeholders, crops and markets and open house discussions on different spices. The Executive Director of International Trade Centre, Geneva, Arancha Gonzalvez inaugurated the conference

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jointly hosted by the All India Spices Exporters’ Forum and Cochin Chamber of Commerce and Industry. Trilochan Mohapatra, Director General, Indian Council of Agricultural Research presided. The central theme of the 2018 conference was ‘Managing Disruptions through Transformation and Collaboration’. Chairman of AISEF, Prakash Namboodiri said when food safety standards are constantly changing and the industrial environment is constantly evolving, addressing the concerns and imbalances of the industry by the stakeholders is not a choice, but a necessity. This apart, ensuring the sustainability of the crops and improving the livelihood of the farmers also become a collective responsibility. It is in this context that AISEF is organised the third edition of international spice conference.

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PepsiCo, Coca-Cola, DanoneWave, Kraft Heinz, Nestle, Unilever and other legacy brands have helped move the ingredient from niche to mainstream. Two of stevia’s assets are that it’s naturally 30 to 40 times sweeter than sugar and has zero calories. This natural potency means a little goes a long way, so brands can use far less of the ingredient. Stevia also is relatively easy to grow and can be cultivated nearly anywhere.

It was followed by cumin with a total volume of 79,460 tonnes worth Rs.1324.58 crore showing an increase of 16 per cent in volume and 20 per cent in value. Turmeric had an export volume of 59,000 tonnes having a value of Rs 547.63 crore.

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Vol. 10, Issue 09 -February- 2018

F&B BENEFACTOR

India’s Only Monthly Newspaper for Food, Beverage & Allied Sectors

www.agronfoodprocessing.com

Vol. 10, Issue 09, February 2018,

20/-

his is a budget that has probably not pleased everyone. And there is lot of talk about the budget being pro-farmer. Finance Minister, Arun Jaitley has said farmers will receive MSPs that will provide 50 per cent return over production costs for crops, but how that is going to be done is not clear. But nevertheless it is a kind of a prize for the agro processing industry. The Indian Finance Minister promised that government will take steps to boost exports of agriculture commodities that have the potential of $100 billion. So to realise this potential the government in Budget 2018 has liberalized the export of agri commodities. The Finance Minister has also proposed to set up state-of-the-art facility in 42 mega food parks. The announcement assumes significance as the commerce ministry is working on a comprehensive policy covering issues such as logistics to promote export of agri commodities like tea, coffee, fruits and vegetables. India is one of biggest producers and exporters of agri commodities. Besides, the ministry is also in the process of identifying countries where there is a maximum import demand for agri goods. Agri-products account for over 10 per cent of the country’s total exports. India mainly exports tea, coffee, rice, cereals, tobacco, spices, cashew, oil meals, fruits and vegetables and marine products. Food Processing Minister Harsimrat Kaur Badal said the government’s decision to double ministry’s budget allocation to Rs 1,400 crore for next fiscal will boost farmer’s income and generate millions of new jobs. This will immensely benefit farmers in availing various food processing related schemes and increasing their income and also generate millions of new jobs. Definitely the food industry and agriculture industry have been given the front seat and in coming days, we will love to see our farmers getting stronger and empowered and they would no longer have to destroy their crops or kill themselves, just to make their presence and predicament being felt. Well we will be covering the 23rd Edition of Gulfood 2018 and it is an event that has an important significance for Indian food companies as India retains strong ties to the Gulf region today and its food industry is competitive because its large Muslim population exports a lot of halal products, giving it a head start over China, which is trying to now get into the halal export business. There are over 7 million Indians working in the Gulf and many Indian companies are active in sectors like food processing construction and technology. The GCC nations and India are strengthening historic ties across cultural, trade, economic, defence and political areas. Though bilateral trade continues to dominate the multi-billion dollar relationship, investment flows are rising rapidly, as the regions recognise that the GCC-India corridor presents immense opportunities for investors. Also the government has established 60 fully equipped Agri-Export Zones (AEZs), in addition to 42 mega food parks and 128 cold chains, to boost agricultural and food processing exports. In other words, there is a great potential to conduct business in India as the Centre of South East Asia as a trading hub in F&B sector. India is growing as a market for new products such as breakfast cereals, pasta, infant food, bakery products, foreign liquor and different types of oils and sauces. Many international organizations have engaged with the India market by setting up manufacturing infrastructure here itself and understanding the market in depth. Country’s food processing industry is expected to reach USD 482 billion by 2020. With globalization and increasing trade across the borders (approximately about 460 million tons of food valued at USD three billion is traded annually), India has a great potential for global trade in agricultural and processed food products. India’s greater integration with the global economy, increasing export with an advantage of proximity to the key export destination and expected a spike in global demand as emerging markets grow at fast pace. One segment of food industry - the Indian snack industry is showing tremendous growth graph, outshining the international giants. One of the reasons for drop in MNC’s share is that Indian consumers are dancing to the tunes of regional snack manufacturers who are playing with their Indianized taste buds. Homegrown companies like Haldirams and Balaji, known for their ’Aloo Bhujia’and ‘Bhujia Sev’ have become household names catering to Indian palate. These savories were earlier bought from traditional sweet shops and were consumed at tea time. Haldirams and other local businesses now provide them in a packaged form. Regional brands have created a space for themselves by targeting smaller mom-and-pop stores and are increasing their distribution and penetration into rural India and have launched smaller packs at lower price points. Today, Haldiram has surpassed the top snack company PepsiCo as a snack giant. Salted snacks market in India has been growing 25 per cent a year, and as a result they are attracting the attention of private equity players of the country. Funding from private equity funds has empowered regional companies to expand their set of operations across different parts of India and market their snacks more assertively. It is good time for agriculture and food processing sector, for the government has given it an impetus to show its ability and worth. The neglected farmers are being wooed, ignored policies are being implemented and worth of these two industries has been assimilated.

Food and Beverage Samaritan by

group of some of the world’s largest food and drinks manufacturers, including Nestle, Coca Cola, Unilever, Mars; Mondelez and PepsiCo, have halved their carbon emissions, according to a new study by the Food and Drink Federation (FDF). The carbon emissions of the food companies fell by 50 per cent compared to the baseline set in 1990. The new findings indicated significant progress from a previous study conducted in 2014, which recorded a reduction in emissions of 44 per cent. And the next target laid out in the new report is to achieve a 55 per cent absolute reduction in CO2 emissions by 2025 against a 1990 baseline. Part of the reason for reduction was a more efficient manufacturing process, and an increased focus on energy efficiency and decarbonisation in certain sectors. However, it was also found that a decline in production across some areas was also partly responsible. Hence the food and drink manufacturing industry continues to deliver progress against our environmental ambitions Mondelēz adopted science-based targets to reduce absolute manufacturing CO2 emissions as part of its ambitious end-to-end approach that also includes reducing deforestation in agricultural supply chains and eliminating packaging. This includes an absolute reduction of manufacturing CO2 emissions by 15per cent by 2020, with Mondelēz expecting to reduce CO2 emissions for 240,000 tonnes per year. Also implementing deforestation interventions in key agriculture supply programs, such as Cocoa Life, and will be publicly reporting the resulting end-to-end carbon footprint reduction.” Deforestation remains the biggest contributor to company’s carbon footprint. The FDF also publicly released its Sustainability Resource hub, including a comprehensive Ambition 2025 plan to promote environmental and sustainability objectives. The hub now provides public information on voluntary certifications, collaborative platforms and practical tools available to food and drink manufacturers wishing to improve their sustainability credentials. Other commitments laid out in the Ambition 2025 plan include a ‘zero food waste to landfill’ objective commencing in 2016, as well as a reduction in food waste across the whole supply chain. Current figures show that less than 0.1per cent of food and packaging waste is being sent to landfill by its members. A related report conducted by technology company Emerson found that a transition to low Global Warming Potential refrigerants could save retailers €50,000 per system, which could equate to more than €500 million over ten years. The necessity to update refrigeration systems comes in the wake of EU and global regulations to reduce the use of hydrofluorocarbon, which contribute to global warming. Indian environmental Scenario The top five countries by CO2 emissions from the consumption and flaring of fossil fuels are China, the USA, India, Russia, and Japan. Broadly, the high levels of CO2 emissions in these countries are linked to their economic sizes and structures, extent of urbanisation and the energy mix. All of them have pledged to reduce their carbon emissions albeit in varying degrees, but there are a number of challenges that are impeding progress.

Some countries have aimed to tackle carbon emissions by increasing the share of natural gas over coal.Governments, however, remain wary of making too many promises about reducing carbon emissions because they fear that such promises may stall their future economic growth. This is particularly relevant for countries such as India which are still developing and face a high level of poverty, but despite many challenges, there has been good progress and the ratification of the Paris Agreement by 160 countries is a step in the right direction. India’s environmental initiatives conflict with poverty The Indian government has committed to improving its carbon footprint through a three pronged approach, which includes reducing its reliance on coal; investing in renewable energy and creating additional carbon sink through forest and tree coverage by 2030. The results of these policies are yet to be reflected in the country’s environmental statistics. Although India’s forest land has increased by 1.3 per cent between 2011 and 2017, the consumption of coal has increased by 21.2per centduring the same time. This coincided with a 49.8 per cent increase in CO2 emissions from the flaring of coal, the highest in the group and in terms of absolute growth, and the highest globally. India’s challenge with its environmental commitment is that its limited resources are thinly stretched over a wide range of development goals including fighting a high level of poverty. “India accounts for around 4.5 per cent of global greenhouse gas emissions, behind only the United States, the EU and China, which have already ratified the agreement” To tackle this burgeoning environmental issue many countries, responsible for around 48 per cent of the global carbon emissions, have formed a pact. But India had previously expressed reservations on the deal, arguing that it would have a negative impact on India’s development. But later PM Modi acknowledged that global warming posed a threat to coastal countries and cities. Already one of the most disaster-prone nations in the world, India is also likely to be hit hard by the effects of global warming. The South Asian country has very dense coastal populations vulnerable to rising sea levels. “And the freak weather patterns which are already taking place - such as extreme heat, drought, and the record-breaking floods in Chennai - will not only affect agricultural and food security, but also cause water shortages and disease outbreaks” The Indian government has reacted to the growing threat by rolling out an ambitious clean energy plan. It has pledged to invest $100 billion in clean energy investments over the next five years, as well as to source 40 per cent of its electricity from renewable and other low-carbon sources by 2030. The country wants to reach 175 gigawatts (GW) of renewable energy capacity by 2022 - up from currently 38 GW - of which 100 GW will be from solar energy. But will this be enough? While India is well aware of the dangers posed by global warming, it also wants to make sure that any deal doesn’t restrict the country’s ability to expand its economy, with PM Modi saying that rich countries should not force the developing world to abandon fossil fuels completely. As Modi stated that India still needs conventional energy and the need is to make it clean, not impose

Vol. 10, Issue 09 -February- 2018

F&B BENEFACTOR

Industry become environmental reducing carbon emissions an end to its use. He called on developed nations to meet their commitment to muster $100 billion a year from 2020 to help poor countries cope with climate change. Moreover, India sees itself as one of the most vocal proponents of “climate justice” - the notion that historical responsibilities as well as present-day capabilities matter greatly in shaping the climate governance regime. According to the Energy and Climate Program at the Carnegie Endowment for International peace, it seems that India bears little responsibility for the exponential increase in greenhouse gas emissions since the industrial revolution, and also has very little capacity to address the problem when much of the country still lives in abject poverty and hundreds of millions of Indians still lack access to electricity. It is precisely this balancing act between boosting economic growth and reaching environmental goals that poses the greatest political challenge to leaders of developing nations such as India. India is already the world’s fourth-largest emitter of carbon dioxide after China, the US and the EU India is home to one-sixth of the world’s population, and its third-largest economy in purchasing power parity (PPP) terms, but accounts for only six per cent of global energy use, with one in five Indians - 240 million people still lacking access to electricity. But the government’s plans to lift millions out of poverty will likely change this, as efforts to modernize and industrialize India will trigger dramatic increase in energy demand. In fact, it is estimated that the country’s energy demand will account for roughly a quarter of the global increase in consumption by 2040. The problem is that coal - the key source of power in the country, accounting for around 60 per cent of total electricity generation is also a key source of carbon emissions. And due to the relatively low cost and large reserves of domestic thermal coal, it remains the key fuel source in India’s long-term energy strategy. The expansion of coal supply will make India which has some of the most polluted cities in the world not only the second-largest coal producer in the world, but also the largest coal importer, overtaking Japan, the EU and China in the coming years. But while this may seem like a dire prospect, but from India’s perspective, the long-term climate strategy makes sense as it not only puts the country on a growth path, but also keeps per-capita emissions far below those of other industrialized countries such as the US. Today, India’s per-capita emissions are only one-third of the global average.

in many areas. The logic of climate action would finally be articulated in the crude but compelling logic of economics, and this is a development that India, nor any other nation, could afford to ignore. Analysis of some food and beverage companies in India that are committed in reducing Carbon Footprint:

impact can be made. • The initiative to replenish water has been a major success. It was able to achieve a positive water balance, giving back more water than consumed through our various initiatives of recharging, replenishing and reusing water.

Coca Cola India Intelliigent step taken by Coca-Cola India and Hindustan Coca-Cola Beverages throughout their value chain is hoping to cut down the carbon emissions. As it takes these steps, Coca-Cola is also working to develop eco-friendly solutions to achieve its target for this.

• The efforts to convert waste to wealth have been very fruitful by educating community members on how to segregate and recycle their waste. In a project employing over 500 people, where bio-degradable waste is converted into organic manure through vermi-culture.

Comprehensive changes in its value change across the manufacturing processes, packaging formats, delivery fleet, refrigeration equipment and ingredient sourcing is being impacted with its steps. Together, these five areas of its business accounts for a significant percent of the entire value chain, As it goes about reorganizing its business, the company has developed a carbon scenario planner to help standardize the forecast methodology to present in the entire supply chain. It will also help the Company set the target.

PepsiCo announced 15 global goals and commitments to protect the Earth’s natural resources through innovation and more efficient use of land, energy, water and packaging in its operations and is focusing to make the most positive impact (water, packaging, climate change and agriculture) and on key policies and partnerships to help provide solutions to address the world’s environmental challenges;

The performance of several key indicators of business can be monitors using the planner. Among the indicators that can be tracked is the energy use ratio (EUR), which helps keep a tab on the energy used for producing one litre of beverage. Direct and indirect greenhouse gas emissions as well as the percentage of renewables used can also be tracked using the system. As a result of tracking, Coca-Cola has succeeded in cutting down the greenhouse gas emission by eight per cent since 2014. In addition, there has also been 18 per cent reduction in EUR between 2012 and 2015. “Coca-Cola has announced that it is committed to reducing carbon emissions associated with the ‘drink in your hand’ by 25 per cent by 2020” As part of its efforts, there has been a marked improvement in the ‘light weighting’ across product categories. Over the previous designs, there has been 15 per cent weight reduction in the current sparkling PET bottles, 14 per cent in Juice PET bottles, 30 per cent in drinking water PET bottles and 33 per cent in returnable glass bottles (RGBs).

“The paradox here is that while India’s implied emissions growth rate to 2030 is the largest in absolute terms of all large economies, the country still ends up with the smallest per-capita emissions of all these economies in 2030”

PepsiCo India PepsiCo has a promise to be a good citizen of the world, protecting the Earth’s natural resources through innovation and more efficient use of land, energy, water and packaging in their operations.

But experts say that over time, the relative economics of conventional energy and new, clean technologies will change dramatically. A study from MIT has shown that we can expect the cost of wind energy to fall by around 25 per cent, and solar by around 50 per cent, based on anticipated investment, past trends and technology cost floors. The implications of this are tremendous - it means that by 2030, both technologies would represent a negative cost of carbon abatement relative to coal

PepsiCo India business focuses on sustainable growth and relies on the Earth’s natural resources every day. The company is committed to minimizing the impact it has on the environment and use methods and tools that are scientifically proven, socially responsible and economically sound. In India, PepsiCo operate three ongoing initiatives to better the environment. These are closely linked to ITS business and are areas in which a positive

• The company has also partnered with farmers across the country to help them boost their productivity and income with pioneered contract farming, developed robust, high-quality potato seeds, arranged for farmer loans, and aided citrus growers in a variety of ways.

Water • Improve our water use efficiency by 20 per cent per unit of production. • Strive for positive water balance in operations in water-distressed areas. • Provide access to safe water to 3 million people in developing countries by the end of 2015.

Nestle India has always strived to improve operational efficiencies, use natural resources sustainably and reduce water, energy and CO2 emissions while doing business. Following a series of Environmental Performance Indicators to monitor efforts in sustainability, and has been able to significantly reduce the usage of natural resources to protect the environment. Every effort to reduce, recycle and reuse natural resources can make a difference to the planet. Therefore its initiatives are spread across the entire value chain and farmers, suppliers, employees and consumers are engage to help increase awareness about environment sustainability.” Nestlé India’s efforts to spread awareness about sustainable usage of water resulted in 53 per cent reduction in water usage and a 55per cent reduction in waste water generation for every tonne of production in the last 15 years. The Zer’Eau technology at the Moga factory helps recycle the water extracted from milk and reuse it for processing, which enables to save 25 per cent of water used at the factory. In 2016, the company reduced around 800 tonnes of packaging material through packaging optimization. Nestle has expanded QR (Quick Response) Codes to provide sustainable consumption tips and guidance on recycling. Their products are labeled as per the Nestlé Policy on Environmental Sustainability and its guidelines on Packaging and Design. The labelling includes identification of the type of material to determine recyclability and anti-litter and recycle logos to remind consumers to dispose it in a safe and environment-friendly way.

Land and Packaging: • Continue to lead the industry by incorporating at least 10 percent recycled polyethylene terephthalate (rPET) in our primary soft drink containers in the US, and broadly expand the use of rPET across key international markets. Reduce packaging weight by 350 million pounds, avoiding the creation of 1 billion pounds of landfill waste by 2012. • Work to eliminate all solid waste to landfills from our production facilities. Climate Change: • Improve our electricity use efficiency by 20 percent per unit of production by 2015. • Reduce our fuel use intensity by 25 per cent per unit of production by 2015. • Commit to an absolute reduction in GHG emissions across global operations. Nestle India Committed to protecting and preserving the environment, Nestlé India is continuously working on the sustainable use of natural and non-renewable resources. Within our factories there has been a consistent effort to maximise production while minimising the consumption of natural resources and reducing waste and CO2 emissions. During the last 15 years, for every tonne of production, we have reduced energy usage by 47 per cent and CO2 emissions by 55 per cent.

ITC On the environment side, energy and water conservation, reduction of greenhouse gases (GHGs), and waste recycling are the focal point of its efforts. ITC is one of the few companies in the world that has been carbon, water and solid waste recycling-positive in the past decade. One of its more innovative project is the waste recycling programme, ‘WOW – Well Being Out of Waste’, which works with the public, schools and businesses to promote recycling and source segregation of waste. It is currently working with 400 municipal wards in southern India and has created sustainable livelihoods for an estimated 10,000 rag pickers and waste collectors. AMUL The Kaira District Co-operative Milk Producers Union Limited (KDCMPUL) popularly known as Amul Dairy has adopted low-carbon technology at the Amul chocolate plant at Mogar in Anand district. This project is being executed by Amul, The Energy and Resources Institute (TERI), New Delhi, the Institute of Global Environment Strategies (IGES), Japan and the Japan International Cooperation Agency (JICA). The Electric Heat Pump (EHP) system at Amul’s Mogar Food Complex was installed by engineers

Vol. 10, Issue 09 -February- 2018

increase in condensate recoveries; reduction of water losses from boiler and cooling tower contributed to this reduction. Total waste generated from the factories reduced by 45 per cent in 2016 and factories identified newer avenues for re-use and energy recovery from waste, in addition to the current reduction and recycling streams, within the purview of statutory guidelines of waste disposals. from Mayekawa Manufacturing Company Limited, Japan under a four year research project – ‘Application of Low Carbon Technology’ being undertaken by TERI, New Delhi jointly with IGES, Japan.

HUL maintained the status of ‘zero non-hazardous waste to landfill’ from all factories and offices. All of the factory generated non-hazardous waste was recycled in environment friendly ways.

The project will result into energy saving of around 47 per cent and reduction in CO2 emission by 39 per cent which corresponds to the monetary savings to the tune of Rs 20 lakh per annum besides reducing reliance on fossil fuels. The total project cost is Rs 1.5 crore. HUL In 2016, HUL reduced CO2 emissions per tonne of production by 49 per cent compared to 2008. This reduction has been achieved through initiatives such as enhanced usage of biomass-based fuels, installation of equipment for utilisation of process waste from factories like spent coffee, tea, etc., and use of hot air generators. Also HUL achieved 16 per cent increase in share of renewable energy in 2016 compared to 2008. Use of biogenic fuels, installation of biogas plants at five factories and use of solar thermal systems at various units led to this increase in share of renewable energy. The water usage by ITC (cubic meter per tonne of production) was reduced by 53 per cent compared to 2008 baseline. Initiatives like captive rainwater harvesting and use in processes and utilities;

RETAIL NEWS

from manufacturing by 7%, reduced water use by 18% at priority locations, implemented its strategy to have front-of-pack calorie labelling globally, and achieved 39% growth to increase the number of individually wrapped portion-control options. Mondelez said it has taken various steps to reduce packaging, such as reducing material on flag-shop brands such as Cadbury’s Heroes. And the world’s largest snack company has committed to eliminating 65,000 tonnes of packaging by 2020. Irene Rosenfeld, chairman and chief executive, said: “Our future is rooted in helping people snack in a balanced way and enjoy life with products that are safely and sustainably sourced, produced and delivered. “That’s why we focus our efforts on delivering positive change for people and the planet while driving business growth. I’m proud of our strong progress overall and particularly in well-being snacks where we were able to reach many of our targets ahead of schedule. Building on this foundation, we’ll continue to lead with authenticity, integrity and transparency.”

The company’s innovations in packaging led to reduction in the use of plastic in 2016. HUL substituted commodity polymers with performance-based polymers, optimised the packaging designs and changed the packaging formats of products to consume less plastic. As a result, it reduced waste generated due to polymer by 1,400 tonnes In addition to this, HUL also saved 7,000 tonnes of paper across categories and 50 tonnes of glass in foods category through material usage optimization. Along with material waste reduction, packaging process optimization led to 350 tonnes of reduction in CO2 emission in cosmetics category. Mondelez India In an update on its sustainability drive, Mondelez said it has also reduced absolute CO2 emissions

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The company has set out its 2020 sustainability goals, which includes: • Adopting science-based targets to reduce absolute CO2 emissions from manufacturing by 15%. • Addressing deforestation within the company’s key agriculture supply chains, primarily in cocoa and palm oil. • Cut its water footprint by reducing absolute incoming water use in manufacturing. • Eliminating 65,000 tonnes of packaging, without contributing to food waste • Reduce total manufacturing waste by 20%.

Patanjali going for foreign venture funds

he Haridwar-based company, Baba Ramdev-led Patanjali Ayurved is in talks with several foreign venture funds for investment in its ongoing projects like food processing units and manufacturing units. It has held several meetings with leading fund managers in Mumbai in last couple of months through financial services company UBS and IDFC. Patanjali was in talks with French luxury group LVMH, and as per Patanjali’s policy, it would go with its own terms for such funding, which means no stake, no share and lower rate of interest. The company’s terms are very simple that we would not allot any share or stake of Patanjali to them. They need money simply in the form of loan, which should have lower interest rate than that of bank. Moreover, Patanjali would accept ‘any loan or borrowing in Indian Rupee only’, as per its conditions. LVMH, which is in the process of investing around Rs 5,000 crore, is evaluating the offers. Though going for foreign contribution Patanjali clarified that it would not dilute its icon and identity for which they are known, that is Swadeshi and India-made products. In 2016-17, Patanjali had crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal. Besides FMCG (fast-moving consumer goods) segment, Patanjali is present in sectors such as education and healthcare.

Vol. 10, Issue 09 -February- 2018

FOOD RETAIL NEWS

From March, Amazon shall sell Mother’s Recipe to double its market share in the instant mixes category locally made food

ight months after the Seattle-based Amazon received approval from the Indian government to invest $500 million in Indian market, they are all set to sell locally made foodstuff through a wholly owned subsidiary in India from March. The unit will sell only locally produced and packaged food products and will directly compete with Grofers and BigBasket in the online segment. Amazon is the first major company to make a large investment in the food-only retailing sector that India created, allowing 100 per cent foreign ownership in subsidiaries that would sell locally produced food items. In February, Amazon had applied to start the venture and it came as a breather for the government, which had otherwise failed to drum up investments in the newly created “food-only retailing” sector. Amazon currently operates an online marketplace in India and cannot sell directly to consumers. It only acts as a mediator by lending its technological platform to local vendors to sell goods. Amazon got approval in July to invest $500 million in India in five years to sell third-party and its own private-label food articles, sourced and packaged locally, both online and through bricka-

nd-mortar stores. Food is the only segment where it is allowed to sell directly to consumers. The Indian government sidestepped the intense opposition to foreign investment in multibrand retail in 2016 to create a food retailing segment that it said was aimed at creating jobs and helping farmers. Other global retail player like Walmart have drifted away from the segment, stating that the sale of low-margin food items does not make economic sense and such ventures should be allowed to stock non-food items such as shampoos to detergent soaps to make them viable. The government has asked Amazon to keep its food-only retailing venture at arm’s length from its flagship marketplace business by maintaining separate boards, staff, bank accounts and inventories. The online food retail venture was initially going to commence during Diwali but there was delay as the company had to separate the unit from its marketplace business. Some of the warehouses that Amazon uses are leased to Amazon Seller Services Pvt and need to be moved to Amazon Retail India Pvt as part of the segregation. In some cases, lease agreements have to be signed with both entities. The company also has to get Food Safety and Standards Authority of India licensing.

Indian Railways to provide ready-to-eat meals shortly

ery soon, passengers on Indian railways will get to consume brands like Nestle, Brooke Bond, MTR, Haldirams and others to be served on trains. Indian Railway Catering and Tourism Corporation (IRCTC) are set to float a tender in the next 2-3 months for manufacturers of ready-to-eat items to supply their food items directly on trains. Railways plan to open up catering business to major players in food processing industry like Nestle, MTR, ITC, Amul, Bambino, Britannia, Dabur, Defence Research Development Organization, Elite, Gits, Haldiram, Kohinoor Foods and Mc Can Foods. About 23 million passengers travel on Indian Railways on a daily basis. Indian Railways provides approximately 1.1 million meals to passengers every day, out of which one million are provided on board.Since a single company cannot cater to huge demand, Railways likely to go in for zone-wise or train-wise tender. Nothing has been finalised as of now. They had earlier launched ready-to-eat meals in select railway stations and trains on a trial basis. It was being distributed through existing contrac-

tors of catering services. However, after the formal tender process, ready-to-eat meals will be distributed directly by the manufacturers through their sales representatives on trains. Ready-to-eat meals aim to ensure safe and hygienic food with minimal human interference. Secondly it also minimises the load of pantry car and staff in Railways. IRCTC is also targeting to provide 1 lakh online meal or E-TICKET catering orders per day in the next couple of years through its e-catering project. This project was launched in September 2014 and at present only about 7000 meals is being booked online every day with 193 stations and 1516 trains covered under the e-catering policy. IRCTC has also invited multi-national players operating lounges in airports across the world like French food services and facilities management company Sodexo and Travel Food Services (TFS) to manage its base kitchens. The plan also includes a roadmap to upgrade at least 16 base kitchens.

Patanjali products to be available on Amazon & online firms

atanjali Ayurved are in plans to collaborate with few leading e-tailers and aggregators to give a big push to online sales of the swadeshi range of fast-moving consumer goods (FMCG) products. The company is expected to enter into agreements with major online retailers — Amazon, Flipkart, Paytm Mall, 1MG, Bigbasket,Grofers, Shopclues and Snapdeal. This step will enable that their range of products will be available on various online platforms. A function on 16 January in New Delhi organized in this regard and representatives of all the online companies attended it along with Ramdev and its MD Acharya Balkrishna. Patanjali spokesperson SK Tijarawala said “We are now going into massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the

end point.” These partnerships with e-tailers will be in addition to its own portal patanjaliayurved. net, where the company is selling its products online. “This would change the scenario of whole FMCG trade through online” he added. Some of Patanajali’s products are already available on several online platforms through various other sellers but this would allow the firm to systematically place its range of products. Tijarawala said that retailers and aggregators came and announced together that they would be working with brand Patanjali, and through this arrangement Patanjali’s product could be served across the globe. In 2016-17, it had crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal.

In a bid to leverage the increasing lucrativeness of the category, the brand recently added Poha in a cup format to their instant mixes range. Desai claimed that they were the first ones to launch instant Poha mix in the market; however, with the changing consumer needs and times, the company realised that apart from health and nutrition, consumers are looking for convenient grab and go options which can be prepared in a jiffy.

n the coming two years, Mother’s Recipe is looking to double their market share in the instant mixes category. The brand is eyeing to increase their market share from around 12 to 24 in the category. The ready-to-eat meals market in India is currently valued at Rs 23 crore. The category has been growing at a CAGR of 13.22 per cent in the last five years, the number is expected to double by 2020. Sanjana Desai, Head of Business Development, Desai Brothers Ltd. – Food Division (Mother’s Recipe) said, “Instant Mix category has huge potential and is definitely a booming segment. Having said that, the penetration of this category is limited to urban markets, and even in the urban scenario, consumption patterns are not very consistent. We are targeting a market share of 24 per cent in the category in the next two years.”

Therefore, it recently launched our instant Poha in a cup format with ‘mom’s style Poha on the go’ and introduced it in two different variants – a regular Poha and no onion, no garlic option.” Mother’s Recipe also intends to increase their marketing speed on the category and invest more in the category to offer more options to consumers. Currently, the brand spends approximately 20 per cent of their sales revenue on marketing. Mother’s Recipe as a brand has always focused on having a holistic 360-degree approach when it comes to using various mediums. It has always maintained a balance when it comes to the choice of media vehicle, as it plays a very critical role and varies depending on the target consumers that the company wants to reach out to with the products/ categories.”

Swiggy begins operations in Chandigarh with over 250 restaurant partners

fter having successful run in Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Hyderabad and Kolkata, food delivery platform Swiggy has announced launch of its services in culinary hotspot’ of India, Chandigarh. They have partnered with legendary eateries, cafes and ice cream parlours and national and international Quick Service Restaurants (QSRs) across Sectors 1 to 47, Chandigarh Industrial Area, Manimajra, IT Park and Punjab University. Over 250 restaurants in Chandigarh are already available on Swiggy.

Roll Xpress. Swiggy will deliver from a wider radius of as much as six kilometers to give consumers access to the best restaurants in the city.

Swiggy helps users with easier discovery of food and restaurants, personalised suggestions, faster order placement, and a seamless ordering and tracking experience. The food delivery platform connects foodies with the choicest restaurant options including Dumpling Hood, Republic of Chicken, Gopal’s, Burger Point, Super Donuts and

Further, Swiggy provides city-restaurants with the tools and technology to reach new customers. In addition to driving order volumes through the platform, partner restaurants can strengthen their delivery services, brand equity and recall value by coming on to Swiggy.

Vice President – Marketing at Swiggy, Srivats TS said “Chandigarh is synonymous with rich, wholesome and flavourful food. The restaurant scene here is a perfect mix of traditional and fast-food, making it a food lover’s paradise. From Pasta to Punjabi Chole, foodies in the city can enjoy food from the finest neighbourhood restaurants on Swiggy with just a touch of a button.”

Rs 2,500 cr investment in Telangana by Lulu Group

ulu that is a popular retail hypermarket in Gulf countries is the retail chain owned by Lulu Group, promoted by NRI businessman Yusuffali MA. Headquartered in Abu Dhabi, Lulu is largest employer across UAE in the non-manufacturing sector. In India, they have signed 3 Memorandum of Understanding (MoUs) with Telangana government to develop retail and food processing industry in the state.Under the MoUs, Lulu will invest an amount of USD 400 million (Rs 2,500 crore) to construct 1.8 million square feet area of mega shopping mall, set up food processing plant and a logistics and export processing unit for fruit and vegetables. Chairman of Lulu Group, Yusuffali said, “Telangana being the newest state offers great potential for expansions and the kind of support and cooperation we have been receiving from the government

has been very encouraging.We will begin the work within three months as the Telangana government has already initiated the process to hand over the land to us.” KT Rama Rao said, “We have always wanted world-class facilities for our state, especially in the retail and food sector. Being a leader in these sectors, Lulu Group is our natural choice and we have extended our fullest support and look forward to working with them in many more projects in the future.” The agreement was signed during the UAE visit of Telangana Industries Minister K T Rama Rao to Lulu group HO in Abu Dhabi. The foundation stone will be laid within next three months by the Telangana Chief Minister K Chandrasekhar Rao, and this will approximately help 6,000 people gain employment.

Vol. 10, Issue 09 -February- 2018

DAIRY NEWS

Danone closes down dairy business in India

Delhites will now enjoy Verka products as an opportune market for our fresh milk and milk product offerings. We would be offering our best quality fresh products to consumers in North Delhi to start with. In New Delhi, Verka will compete with other market players and targets selling 1 lakh litres of milk by the yearend.” Verka has a wide range of products including different variants of pasteurized packed milk, ghee, table butter, skimmed milk powder, whole milk powder, cheese, tetra pack products, sweetened flavored milk, ice cream, fresh products like lassi, paneer, dahi, kheer, and indigenous sweets.

airy product Verkais a popular brand in Punjab state in last six decades because of its purity and freshness. Verka is the flagship brand of the Punjab State Cooperative Federation of Milk Producers Unions Ltd. (MILKFED). It is one of the most loved dairy brands in north India. After providing the best quality products to consumers at competitive price in Punjab and neighboring states, they are all set to enter New Delhi market. Chairman at MILKFED, D.P. Reddy said, “Verka has been a market leader in Punjab for last 6 decades. We have identified New Delhi

The products are available in Punjab, Haryana, Himachal Pradesh, Jammu and Kashmir. The products will be available at Punjabi Bagh, Rohini, Adarsh Nagar, Narela, Karol Bagh, Rajendra Nagar and Patel Nagar markets of New Delhi.

rench multinational food-products company firm, Danone, is closing down operations at its Rai plant in Haryana that it had set up in 2011 to produce dairy products, hence closing down its dairy business in India. The company’s reason for this step is that it’s now wants to focus at improving its growth in India by concentrating in products where it is already established. The second reason to take this step is that the multinational’s dairy business had limited success in India. So to maximize growth opportunities and fasttrack its investments on the best performing categories and products, Danone will discontinue some of the SKU’s (shelf keeping units) sold in India”, the company said in a statement. Though Danone’s dairy portfolio comprised packaged milk, yogurts, value-added milk-based drinks and dahi, unfortunately the dairy division remained at less than 10 per cent of its business In India. Globally, the firm earns nearly half of its sales Rs

Lately, Danone had announced that it aims to double its sales from nutrition business in India by 2020 and is taking measures to cut costs by 20 per cent.

Increasing production will double dairy farmers’ income: Minister

nion minister for agriculture & farmers’ welfare Radha Mohan Singh said that Government of India has taken several initiatives to increase milk production by raising the productivity of milch animals. He added that the department of animal husbandry, dairying & fisheries has initiated a number of schemes with the objective of doubling the dairy farmers’ income by 2022. The minister said that for the last 20 years, India continues to be the largest milk producer in the world and the credit goes to the government initiatives and implementing various schemes to increase the productivity of milch animals. Milk production, which was around 17-22 million tonnes in the 1960s, increased to 165.4 million tonnes during 2016-17. Particularly, it has increased by 20.12 per cent during 2016-17 in comparison to 2013-14.

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Moreover, income of milk producers increased by 23.77 per cent during 2014-17 in comparison to 2011-14. The minister said that factors such as increased consumer interest in high protein diets and increasing awareness and availability of value-added dairy products through organised retail chains are also driving its demand.

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During the last 15 years, milk cooperatives have converted about 20 per cent of milk procured into traditional and value-added products that offer about 20 per cent higher revenue.

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1,716 billion from dairy, but India the dairy business had its bad luck. Anyway, bulk of Danone’s revenue in India comes from nutrition business that focuses on infants and adults. According to market research company, the firm held 5.5 per cent share of the Rs 41 billion local baby food market in 2016.

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“For the first time our government started a new initiative called Rashtriya Gokul Mission in December 2014 for conservation and development of indigenous breeds. Under this scheme, so far proposals worth Rs. 1,348 crore from 28 states have been approved and Rs.503 crore has been released. Among other initiatives, Rashritya Gokul Mission also includes setting up of Gokul Gram. These Gokul Grams will act as centres for development of indigenous breeds and a dependable source for supply of high genetic breeding,” he said adding, “Currently, 18 Gokul Grams are being set up in 12 different states.” He also said the World Bank -funded National Dairy plan Phase I is being implemented by National Dairy Development Board (NDDB) in coordination with the respective state governments and cooperative institutions/state dairy federations.

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Under this scheme, 29 sub-projects for Bihar with a total grant of Rs.64.46 crore have been approved and Rs.37.04 crore was released in December 2017. These sub-projects have been targeted to benefit 1.5 lakh dairy farmers in 2,928 villages.

Vol. 10, Issue 09 -February- 2018

Chai Point plans to partner with local brands in China

ea cafe chain Chai Point looks to sign deals with local partners in countries like China. Founder & CEO of Chai Point, Amuleek Singh Birjal said “Chinese consumers are now discovering the power of local brands and we will look at strategic alliances and may also seek franchises in the region. We have to look at ways to sell our teas in China.” Birjal returned from Beijing after having studied local stores like Heitea that has its tea cafes spread in the country. While Starbucks already has more than 2,000 cafes in China, their local tea cafes which are now giving it competition and the sixyear-old start-up is seeking an opportunity to enter the region.“China is ahead of India in terms of infrastructure and purchasing power when it comes to tea cafes. Non-milk and iced tea are healthier options which have high volumes in China and are a big area of growth. We may seek transfer of knowledge in these categories as well,’’ he added. In India, Chai Point considers itself as the largest player among tea start-ups with revenues at Rs. 100 crore.This year they anticipate to raise another fund of $20 million as it gets ambitious and

expects to compete with stalwarts like Starbucks. Being an omni-channel player, Chai Point claims it has an advantage over other tea and coffee companies. “Established western brands like Starbucks have not managed to crack the delivery model and have resorted to aggregators, while we already have a delivery model,’’ Birjal said.Apart from its tea cafes, almost 15 per cent of its revenues come from its delivery model.In India, Chai Point is also on the verge of completing 100 outlets in India and with this scale it expects to turn profitable. It will plans to opens cafes measuring between 700 and 900 sq ft at mall. However, unlike Starbucks’ Teavana tea brand, the average Chai Point tea would be less than half its price.With investors like Saama Capital, DSG Capital and Eight Road Ventures, Chai Point has also been getting investor interest from corporates selling tea, Birjal added. “There have been some feelers from big corporates but at this stage, we would rather have institutional investors. Some of them are now trying to re-enter the cafe space after seeing the spurt of start-ups in the tea cafe space.” he said.

Baba Budangiri Arabica goes for GI

dmund Hull in his book ‘Coffee Planting in Southern India and Ceylon’ says that Coffee Arabica originated in Caffa in southern Abyssinia and then found its way to Yemen. Many say that coffee is not an Indian drink, but how many know when and where was coffee brought and grown in India. According to John Shortt’s ‘A Handbook on Coffee Planting in Southern India’, Baba Budan, a Muslim pilgrim, brought the brew from Mocha, a port city in Yemen, in the 17th century and introduced the variety in the uninhabited hills that came to be known as Baba Budangiri. Baba Budangiri Arabica is grown across 15,000 hectares around the original hills, where it was first planted. Over the last few centuries, coffee plantations grew beyond Baba Budangiri and the adjoining Chickmagalur and spread to Kodagu and Hassan in Karnataka, and Wayanad, Travancore and Nelliampathy regions of Kerala. It is also grown in the hilly regions of Palani, Shevroy, Nilgiris and Anamalais in Tamil Nadu. The

The olive tea was produced by Rajasthan Olive Cultivation Limited (ROCL), a joint venture between the Rajasthan government and Israeli partners. Netanyahu praised the olive tea and took information about its processing and production. Rajasthan agriculture minister Prabhu Lal Saini said “It is a matter of great pride for us that the Indian President welcomed the Israeli PM by serving olive tea. We had brought the olive saplings from Israel and today the Netanyahu is saying that Israel will learn the technique of making processed olive

Coffee Board plans tech initiatives for industry development

ith an aim to bring in better margins, the coffee industry is likely to adopt technology strategies that will boost the sector. India’s coffee sector will get a technology boost with Coffee Board as they propose to introduce a host of initiatives ranging from blockchain to drones soon.Coffee Board Secretary Srivatsa Krishna said the Board has partnered with Eka Analytics to introduce blockchain technologies into the coffee sector covering growers, consumers, exporters and the trade including cafes on a pilot basis. Besides, the rainfall data gathered for over 100 years and soil info are being used to deliver extension and advisory services to the growers on demand through a mobile app. Krishna was present at the inaugural event of 7th edition of the India International Coffee Festival (IICF).The Board also proposes to introduce the model of Precision Agriculture Development, developed by Harvard professors Michael Kremer and Shawn Cole to the coffee sector in the country and deploy drones for crop estimation.Krishna urged the growers to come together to promote coffee. He further said that the Board has applied for a GI tag for four coffee varieties, a move that could help position better

leaf tea from us. Chief Minister Vasundhara Raje had gone to Israel along with a team of agriculture experts in 2008 and after returning she decided to start cultivation of olive in Rajasthan. The first olive plant was planted at Dhidhol government farm in Bassi on March 20, 2008. Olive has been sown in seven agro-climatic zones in the state on an experimental basis and it proved successful. Olive tea has medicinal benefits and helps in treating serious diseases such as cancer. Olive tea has antioxidants and helps diabetics. Despite olive not being a traditional crop of Rajasthan, the state has been successful in producing and processing olive. In order to double income of olive growing farmers, the state government decided to use olive leaf to make processed olive tea. The agriculture department signed a Memorandum of Understanding (MoU) with Olitia Foods Pvt Limited.

India is the sixth largest producer of coffee and about 70 per cent of the country’s produce is exported to Europe and Russia among others.Karnataka Agriculture Minister Krishna Byre Gowda, who attended the inauguration ceremony of the festival, said the domestic market provided a big opportunity for the coffee fraternity to boost consumption. Executive Director-Refreshments, at Hindustan Unilever Ltd Sudhir Sitapati stressed upon the need for parity in GST between tea and coffee. While the leaf tea attracts a GST of 5 per cent, on instant coffee it is pegged at 18 per cent. President, India Coffee Trust, Anil Kumar Bhandari said main objective of the festival this year is to capture the changes that are taking place in the coffee sector and to discuss issues faced by the industry and growers.

is growing at 500 stores a year. While China is a 15-year-old market for us, India is a fiveyear-old one.” India has seen the fastest rollout of stores in history of international markets, he said the company sees India becoming one of its top five markets in the world in the long term. The CEO further added that “Roughly, Espresso accounts for over 60 per cent of our beverages.

On January 1, the Coffee Board filed an application for the GI tagging of Baba Budangiri Arabica and four other varieties — Coorg Arabica, Wayanad Robusta, Chikmagalur Arabic and Araku Valley Arabica — with the Geographical Indication Registry at Chennai. Coffee Board is also profiling the majority variety grown in Baba Budangiri, a variety called Selection-795. Selection-795 (S-795) is considered to be the natural descendant of two of the oldest African cultivars of coffee — Coffee Arabica and Coffee Liberica — and a third variety is called Kent. Currently, S-795 is the most prominent coffee grown at Baba Budangiri.

and fetch premiums. IICF – a four-day event organised by the India Coffee Trust and Coffee Board is seems to be a pioneer to the International Coffee Organisation’s World Coffee Congress which India will be hosting for the first time in 2020 in Bengaluru.

Starbucks India makes way into II-tier cities

non-traditional areas of coffee-growing in India include certain pockets in Andhra Pradesh, Orissa, Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram and Nagaland. Now Baba Budangiri, 250 km from Bengaluru, where coffee was first grown in India, is going for Geographical Indication (GI) of its variety of the Arabica brew.

Israel to take olive leaf tea processing lessons from Rajasthan s Indian produce gains attention at several places, the food processing industry must rejoice as foreign countries want to learn tips from India. Israeli Prime Minister Benjamin Netanyahu said that Israel will learn the technique of making processed olive leaf tea from Rajasthan. During Netanyahu’s visit to Rashtrapati Bhavan to meet President Ram Nath Kovind on January 15, the Israeli PM was served olive tea made in Bikaner.

TEA & COFFEE NEWS

tarbucks India, a joint venture between Tata Global Beverages and Seattle-based Starbucks Corporation has set up 106 stores in metros in last five years. They plan to enter tier II cities in FY19. It already has stores spread across Mumbai, Pune, Hyderabad, Chennai, Delhi and Bengaluru. Last October, it celebrated their fifth anniversary in India and intends to close FY18 with 24 new stores, taking the total store count to 115. CEO at Tata Starbucks Pvt Ltd, Sumitro Ghosh, said “After we enter Kolkata, we are looking at tier II cities to open new stores and are in the process of evaluating them. We are growing fast and will beat the number of new stores opened in FY18 next fiscal. We get compared to the China market a lot, which has over 3,000 Starbucks stores and

Every Americano, Latte, Cappuccino and all of our Frappuccinos are based on the Espresso beverage, which is made from Indian coffee beans sourced from Tata Coffee plantations in Coorg. We also import an Italian blend, and two single-origin blends from Kenya and Sumatra, which we serve in our stores.” The India Estate blend that is sold in whole bean form over the counter in the company stores is being sold online in the US and other countries. Tata Nullore Estate’s coffee became the first Indian coffee to be roasted and sold at the company’s home city of Seattle in 2016, which was later rolled out across other Starbucks stores in the US. A second Indian estate specific coffee has been selected to be sold in the US, and will soon be announced, said Ghosh.

ID cards with QR codes for small tea growers in Assam

ulfilling their long-standing demand, Tea Board has initiated the process of issuing identity cards with QR codes for the first time in the industry for small tea growers of Assam. The Tea Board has so far collected records of 88,000 small tea growers of Assam and provided nearly 75,000 ID cards to them. The ID cards with QR codes would be used for buying and selling

of green leaf from the small tea growers by use of a mobile App, the Tea Board said in a statement. Bought leaf factories (BLFs) would be able to buy from the small tea growers by use of the same App. In the process, the QR code with the ID card of individual growers would be used to capture the growers details and the data so generated would be used to analyse the leaf details, the quantity and quality received by each factory.

Vol. 10, Issue 09 -February- 2018

DAIRY NEWS

Manipur must encourage dairy co-op and fishery projects of the Institute of Cooperative Management (ICM), Cooperative Complex, Lamphelpat, said the major break-through in cooperative sector in Manipur since BJP led government came into power has been possible with the strong support of the Prime Minister Narendra Modi and also with active support of the Ministry of Agriculture and Farmers Welfare which is taking care of the Cooperation Department.

iving the example of Gujarat pattern of dairy farming where dairy production became successful through cooperatives, Union Minister of State, Agriculture, Farmers Welfare and Panchayati Raj Parshottam Rupala believed that Manipur can improve cooperatives through various sectors like dairy, fisheries, livestock, horticulture, handloom and handicrafts. There is a huge scope for developing co-operative sector in Manipur. He assured that all the possible factors to strengthen cooperative sectors will be discussed with the state government and all required assistance will be taken from the central government to gain success in all fields through cooperatives.Social Welfare and Cooperation Minister Nemcha Kipgen, who felicitated Parshottam Rupala at the campus

Nemcha expressed gratitude to the Ministry for giving sanction to implement six ICDP projects under NCDC and that the remaining 10 Districts will also be covered under the ICDP project. The cooperative movement in Manipur is now at a strategic point and various schemes for capacity building, technology up-gradation and infrastructure development will also be taken up. She believed that with the successful implementation of ICDP in all the 16 districts of Manipur, the status of cooperative movement in the state will be strengthened enough to help the cooperative members in their socio-economic development. Director of ICM, Dr. N. Ranjana Devi gave a brief report of the cooperative movement taken up by the state government and the ICM.

Ramsinh Parmar elected as Chairman of GCMMF

ust like how the New Year brings in new challenges and excitement, the same goes with the food and dairy industry. There come a lot of responsibilities on the shoulders of the new Chairperson of Gujarat Cooperative Milk Marketing Federation (GCMMF, owner of Amul brand). India’s largest dairy federation records an annual turnover of Rs 270 billion. GCMMF elected its chairman from among the chiefs of 18 milk unions. Ramsinh Parmar, Chairman of Kaira Milk Union was elected. He is the member of the ruling Bharatiya Janata Party (BJP) and also been fivetime member of the legislative Assembly (MLA). Parmar said it was a great honour to lead an institution driven by the legendary V Kurien. He added the combination of dynamic farmer leadership and professional management had made the federation the country’s largest food organisation and among the top 13 dairy companies of the world. GCMMF has set a target to achieve milk handling and marketing capability for 40 million litres a day (mlpd) by 2020 and turnover to Rs 500 billion.

Chairmen of all 18 member dairy unions unanimously elected Ramsinhbhai Parmar and Jetha bhai Bharwad as chairman and vice-chairman respectively. Parmar enjoys strong support from the milk producers and also from the cooperative sector. It has been an effort by the BJP to make the elections through a consensus and not through voting. The elections to the top two posts are held once in two and a half years. Earlier Banas Dairy Chairman, Shankar Chaudhary’s name had surfaced for the post. But announcing the results, Parmar’s name was proposed for the Chairman’s post and the outgoing chairman Jethabhai Patel had proposed Bharwad’s name for the post of vice-chairman. GCMMF is India’s largest food products marketing organization having an annual sales turnover of over Rs 38,000 crore. The federation has over 3.6 million milk producers across 18500 villages of Gujarat through 18 district cooperative milk producers unions.

Rs 8,000 cr fund to boost dairy sector: NABARD

ational Bank for Agriculture and Rural Development (NABARD) Chairman Harsh Kumar Bhanwala at inaugural session of 9th Asian Buffalo Congress held at ICAR-Central Institute for Research on Buffaloes in Hisar, Haryana. The seminar was held on the topic of “Climate resilient Buffalo Production for Sustainable Livelihood”. The union budget proposal to form Rs 8,000 crore fund will strengthen the dairy infrastructure in the country. Bhanwala emphasized upon enhancing food security and improve the income of dairy farmers on a sustainable basis, as dairy is a secondary occupation for about 69 per cent of India’s farming community. He said dairy contributes about a third of the gross income of rural households and about half of the gross income of landless rural house-

holds. Further, one fourth share of agriculture GDP comes from livestock sector and this sector is also considered as a major drought proofing measure in rural areas, as it provides regular income to the farmers by gainfully utilizing locally produced crop residues. NABARD Chairman underlined the adverse effects of climate change on livestock productivity and it would ultimately lead to low returns from the production systems and therefore, low sustainability of the dependent livelihoods. “Similarly, the productivity of buffaloes may get affected adversely because of inadequate availability of fresh water, which is going to be the most vulnerable commodity in the coming years because of climate change.”

Vol. 10, Issue 09 -February- 2018

PACKAGING NEWS

Packaging, labeling determine Jute packaging mandatory for whether a shopper buys a product foodgrains, sugar: Govt.

ith a view to improve demand in jute sector, government has imposed Definitive Anti Dumping Duty on import of jute goods from Bangladesh and Nepal with effect from January 5, 2017, which has provided scope for additional demand of 2 lakh MT of jute goods in the domestic market. The Cabinet Committee on Economic Affairs (CCEA) extended the mandatory packaging of foodgrains and sugar products in jute bags for the year ending June 2018. Union Textiles Minister Smriti Irani statement on Twitter goes like this, “Underlining the importance of diversification of jute industry, emphasis will be given to diversification by incentivising use of jute geo-textiles and promoting jute as eco-friendly fibre both in domestic and global markets.” She said the Jute mill workers will not be deprived of their statutory dues as a special mechanism will be set up in consultation with state governments to link production control and supply order to ensure timely payment. “This decision mandating 90 per cent of food grains and 20 per cent sugar products to be packed in jute bags will benefit nearly 3.7

lakh workers and 40 lakh farmers. It will also help sustain the core demand for the jute sector and support the livelihood of the workers and farmers dependent on the sector in eastern and north-eastern regions of the country particularly in West Bengal, Bihar, Orissa, Assam, Andhra Pradesh, Meghalaya and Tripura.” As per the norms, it is compulsory to pack 90 per cent of foodgrains and 20 per cent of sugar products in jute bags. The decision also directs in the first instance, the entire requirement for packing of foodgrains to be placed in jute bags thus, making a provision for 100 per cent packing of foodgrains in jute bags subject to the ability of the jute industry to meet the requirement, the statement said. Jute industry is mainly dependent on government that purchases jute products worth more than Rs 5,500 crore every year. Considering nearly 3.7 lakh workers and about 40 lakh farmers are dependent for their livelihood on the jute sector, the government said it is making concerted efforts for the development of the jute sector.

Uflex considers resource optimized packaging for essential Indian staples

n an initiative to extend use of flexible packaging, there is need to develop resource optimized packaging for essential staples like pulses, wheat flour, sugar, salt and oil. Multi-national flexible packaging materials and solution company, Uflex is continuously conducting research to provide best packaging materials & services in this regard. Joint President, Packaging and New Product Development, Uflex Limited Jeevaraj Pillai said, “Flexible Packaging sector in India will get the real boost when high volume commodity food items like pulses, wheat-flour, sugar, salt and oil are marketed in packaged form. In India, almost 80-85 per cent of unbranded food products are still sold loose without pre-designated packaging. With steadily increasing demand from urban consumers for branded high volume commodity food items, we are now getting a lot of enquiries from popular food brands for developing cost effective packaging particularly for the essential staples category. We have recently developed a 2 ply laminated packaging for wheat flour comprising a specialised Polyester (PET)/ specialised Polyethylene (PE) structure.” Two rather dichotomous situations had to be addressed in manufacturing this packaging solution for wheat-flour in the 5 kg segment. In order to restrict the pricing within 2.5-3 per cent of the total MRP of the 5 kg wheat flour pack, there is optimally down gauge the packaging. Down gauging cannot come at the cost of functionalities and strength of the pack. Therefore to ensure that wheat-flour packaging is sturdy enough with good mechanical properties to withstand weight of the product being packed as well as to sustain the rough supply chain conditions, Uflex adopted a three pronged approach by modifying both the Polyester Film and the Sealant PE Layer to optimize the overall characteristics of the packaging. Both the layers were rendered special high dart impact resistant to pass 5 drops from 1.2 m height as per the ASTM standards. Pillai added that “we were able to reduce the thickness of the PE by almost 38 per cent which substantively down gauged the overall packaging. This reduction makes the packaging light-weight/resource optimized and far more sustainable than its erstwhile version. The third and most important modification has been registered nano-perforation

upermarket shelves are crowded with a dizzying array of products, and as survey shows, a product’s appearance matters just as much — if not more as the food or beverage within its packaging. A survey conducted by Luminer found 90 per cent of shoppers are more likely to buy a product with a peel-off savings coupon, with 56 per cent of consumers reporting that a peel-off label for value-adds like coupons, recipes or mail-in rebates catches their attention. Sixty-six per cent of respondents said they notice these peel-off labels because they physically ‘stick out’ from the product. The results also showed how important packaging is for consumers — 53 per cent say that they are attracted to packaging with bright, pleasing colors, and 33 per cent of shoppers are likely to dismiss a product when they don’t like the label design. Sixty per cent of shoppers reported they are unlikely to purchase a product when the label doesn’t provide adequate information. Luminer said the survey data can provide manufacturers and brand marketers with ‘a greater understanding of how effective packaging and labeling can capture shoppers’ attention and influence their buying behavior. Consumers spend an average of 27 seconds making a decision in the grocery aisle. This means they are likely to do one of two things: zero in on a product that’s familiar to them, or grab one that catches their eye. In either case, packaging becomes the key to a consumer’s decision, and it can help differentiate a brand from dozens of competitors crowding the shelf. While a peel-off coupon label attracts customers, it’s not the only thing. The package color, shape, texture and logo design also influence buying behavior, conveying brand image and ethos. A visually appealing, well-designed, easy-to-handle package suggests that the product inside is of good quality and that the manufacturer is attentive to consumers’ needs.

on the laminate for which we installed a new machine with the most contemporary software. No other flexible packaging company in India has this capability. The nano-perforation helps dispelling the air while filling the flour inside the pack and also ensures that no infestation by mites and other micro-organisms takes place resulting in spoilage of the wheat-flour packed inside. In fact, the perforations are designed just enough for removing the air and restricting the passage of mites. Further the nano-perforation on the pack also imparts anti-skid properties to the bag paving way for easy stacking all through the supply chain.” Chairman & Managing Director, Uflex Limited Ashok Chaturvedi commented, “Resource optimized packaging for bulk commodities, particularly high consumption commodity food items entails significant reduction at source. Since the target market consumption of this product category in a country like India is fairly large, resource optimized packaging for this segment beholds tremendous potential in overall reduction of polymer consumption. I am glad that my packaging engineers have been able to develop this packaging solution which is light-weight, sustainable and significantly contributes towards extending the use of flexible packaging for this volume driven food category. Considering that the per-capita packaging consumption in India is just about 4.5 kg currently, whereas that for countries like Taiwan, Germany and US is around 19, 50 and 71 kg respectively, resource optimized packaging for essential Indian staples is a tangible and definitive step in making flexible packaging a more popular option in India.”

When the manufacturer adds functionality to make the packaging even more useful to the consumer, for instance, by using eco-friendly material or

re-sealable pouches, consumers perceive the product has increased value — and one they are willing to pay more for. Because of this, many manufacturers are racing to develop sustainable packaging solutions to appeal to environmentally conscious consumers. This trend is reflected in the survey results: 56 per cent of shoppers said they are more likely to buy a product that uses sustainable packaging over a similar product that doesn’t. Some brands, like Coca-Cola’s Fanta has introduced a new spiral bottle that looks as if it’s been twisted by hand. The beverage giant found the previous Fanta ‘splash’ bottle looked like many others in the marketplace and no longer stood out. Luminer found 44 per cent of consumers may not buy a product if they are unfamiliar with the brand or manufacturer, while 56 per cent are drawn to recognizable logos — a challenge for new players. Because of this, it’s crucial for manufacturers to identify the value-adds that matter to their target audience, whether it be trendy colors and fonts, complex textures or eye-catching graphics. It’s also important for brands to use packaging as a platform for ingredient and sourcing information. Consumer demand for transparency has skyrocketed, and it’s up to manufacturers to strike a balance between appealing visuals and easy-to-read, informative text. Transparent windows can also be a differentiator in this respect — according to research firm 40 per cent of U.S. consumers would choose a product over a competitor if the packaging let them view the food or beverage content inside. General Mills, which recently introduced a new French-style yogurt with simple ingredients such as whole milk, pure cane sugar and real pieces of fruit packaged into transparent glass jars. The new product has been an early success for the food manufacturer. Another interesting finding from the study is the desire for peel-off labels, an attribute that would be easy for most manufacturers to add to their packaging. It will be interesting to see if there is an uptick in this value-add, as this would be easier to implement than a sweeping overhaul to the packaging itself.

‘Drone packaging’ in India, an unique concept by KFC sembled all the parts, all you need to do is turn the power on, connect it to your smartphone via Bluetooth and the KFO is ready to fly. Lucky customers can win the KFO, when they order Smoky Grilled Wings on January 25 and 26 across 12 stores in 10 cities in India.

uch-admired and favorite brand KFC known for its scrumptious chicken meals is taken a step forward with their distinct concept for India. KFC, the global quick service restaurant chain has rolled out new KFC Smoky wings at select KFC outlets across ten cities in the country. The interesting part is that you could get your food in a super cool packaging that turns into a flying drone, powered by your smartphone. The ‘KFO or Kentucky Flying Object’ is a red and white colorful packaging for KFC Smoky Wings and has removable parts that are easy to assemble. With an online user manual, assembly and installation is pretty quick and easy. Once you have as-

CMO of KFC India, Lluis Ruiz Ribot said at the launch “Food and technology, are two things that keep us and our consumers excited. To celebrate the introduction of our new scrumptious Smoky Grilled Wings, we are launching a limited edition KFO box. It is super cool packaging that converts into a drone” Anticipating a huge pull towards their stores, KFC might sell the product on their official website online.kfc.co.in too next week. Last year also, KFC introduced a new ordering system in order to enhance the user experience. The company launched the One-Click ordering system with a physical and virtual, KFC One-Click Button. The physical KFC One-Click button enabled customers to order their favourite KFC menu items, with just a simple click. Customers have to setup the button and connect it to Wi-Fi and load their favourite order.

Vol. 10, Issue 09 -February- 2018

STEVIA STORM

SWEET AS SUGAR

Stevia – the Natural Sweetener taking the F&B industry by storm

his popular “natural” sweetener appears less problematic than its artificial counterparts, but it could still have health consequences of its own. At night, when the CEOs of multibillion-dollar companies, like Cargill, Coca-Cola and PepsiCo, drift off to sleep, their dreams may well be sweetened by stevia. Long considered “the holy grail of sweeteners,” this calorie-free sugar substitute is derived from a plant — which means food companies can market it with the word “natural” and appeal to dieters, diabetics and health-minded folks around the globe. Unlike some artificial sweeteners, stevia can be used in both liquids and baked goods, meaning it is easy to add to processed foods. Which is why, ever since the FDA loosened restrictions on stevia in 2008, Big Food started sprinkling the white powder into everything from vitamin water to ice cream to bread. “For the food Industry Stevia is a win-win as it gives industry a one-size-fits-all sugar substitute, and it meets the low-calorie needs of the consumer.” Yet many integrative physicians and nutritionists are skeptical of the food industry’s heavy promotion of stevia as a natural and healthy alternative to sugar and artificial sweeteners. Stevia-derived products might be a better choice than Splenda and Equal, such experts say, but they are still highly processed additives that, gram for gram, can be 300 times sweeter than table sugar. Some health experts are worried that consumers dazzled by green-leaf marketing hype have wrongly concluded that commercially processed stevia products are far more natural than they really are. There’s also a growing concern that stevia’s intense sweetness could alter our food preferences. So while stevia is widely available and generally considered safe, there’s still more for cautious consumers to learn about this sweetener and its impact on our bodies, brains — and taste buds. From Jungle to Market The Guarani Indians in Paraguay have used stevia since the 16th century. They discovered that by crushing leaves of a native shrub, Stevia rebaudiana (Bertoni), they could sweeten tea and medicine. By the 1800s, the leaf’s popularity had expanded throughout South America. The mid-20th century saw the debut of artificial sweeteners, like aspartame and saccharin. Food scientists working with stevia isolated the leaf’s sweetest components (called steviol glycosides), and the use of the herb grew, especially in Japan where artificial sweeteners were met with suspicion. Today stevia accounts for 40 per cent of that country’s sweetener market. As the Japanese began to process stevia on a large scale, the U.S. Food and Drug Administration (FDA) took an uncharacteristically hard stance on the substance. The stevia of the ’80s and ’90s was a cruder version of what is seen today and “toxicological testing revealed the possibility of adverse effects with chronic high consumption.” Based on that logic, the agency banned the import of stevia.

Many food-industry watchdogs suspected, however, that the FDA was slow to give its approval because it was capitulating to pressure from companies that had invested millions in developing artificial sweeteners and didn’t want the competition. Whether it was that pressure or real safety concerns, the sale of stevia remained illegal in United States until 1995, when FDA revised its ban. Although stevia was still not an approved food additive and could not legally be called a sweetener, it could be labeled and sold as a dietary supplement. Meanwhile, behind the scenes, Cargill, PepsiCo and other multinational companies continued to tinker with stevia until they isolated the sweetest and least bitter glycoside: Rebaudioside A — or “reb A” for short. The economic and culinary potential of this highly purified extract of stevia was impossible to ignore. When the food companies were ready to take this stevia-derived product to market, they approached the FDA again, this time with GRAS (generally recognized as safe) petitions arguing that their product posed no danger to the public. To date, the FDA has not objected to the use of reb A by the five Big Food companies that have submitted GRAS notices. The agency has yet to make its own determinations about these products, though it still does not permit the use of whole-leaf stevia or crude stevia extracts in food products. Natural Halo There are plenty of popular sweeteners that can claim an all-natural origin — including honey, maple syrup, molasses, and even newcomers like agave and xylitol — but none of them can brag about being calorie free. And there are plenty of artificial sweeteners, like Sweet’N Low and NutraSweet, that are low calorie, but because they are synthetic-based, they cannot claim to be natural. Stevia’s massive appeal is that until recently, it was the only zero-calorie sugar substitute that could leverage the “natural halo.” Some experts argue, however, that this halo is a bit tarnished. The process of turning stevia into reb A, they point out, is anything but natural. In its original, undoctored state, stevia’s molecular makeup triggers the tongue’s taste receptors for both sweet and bitter. But when scientists figured out how to chemically alter stevia, they snipped off the molecule’s less attractive, bitter bits. The result was a solely sweet product — one that’s up to 300 times sweeter than table sugar. Some experts who believe that stevia improves insulin sensitivity think that the sweetener may help those struggling with obesity and diabetes, an increasingly large percentage of the population. Food Giants Competing to Make Stevia Tastier Over the past decade, a little-known herb 200 times sweeter than sugar has become a $4 billion global industry, showing up in everything from Coca Cola sodas to Heinz ketchup. Not a bad start for a product that many people still think has a bitter aftertaste. The stevia plant, which can be

processed into a zero-calorie sweetener, has taken off as a sugar alternative. Consumption tripled from 2011 through 2016, according to data from researcher Company.

biggest maker of premium chocolates, will introduce stevia-sweetened chocolate in the U.S. Coca-Cola Co. and PepsiCo Inc. -- the biggest soda makers - are adding it to diet beverages.

Finding a low-calorie sugar substitute that doesn’t alter the taste of iconic brands has been a longtime quest in the food industry, especially with a global obesity epidemic and rising rates of diabetes.

Stevia still faces some difficulty with consumers, in part because it has a bitter aftertaste in many forms. To be sure, sugar remains the king of the sweeteners with about 83 per cent of the total market, and stevia still faces some difficulty with consumers, in part because it has a bitter aftertaste in many forms. While demand continues to grow, the gains have slowed dramatically since 2012, rising just 2.1 percent in 2016 to 1,038 metric tons .

Over the years, food industry was ruled by artificial man-made sweeteners such as aspartame, sucralose and xylitol. But many consumers reported unpleasant side effects from those products, or they worry about ingesting chemical additives. Stevia, often marketed as a natural sweetener because it is derived from plant extracts, has almost no calories and a glycemic index of zero, which means it can be consumed by diabetics. Cargill Boost Named after a Spanish botanist, stevia is a member of the sunflower family of plants and grew in South America for hundreds of years. It didn’t get much attention until 2008, when Minneapolis-based Cargill -- one of the world’s largest agricultural companies-introduced its stevia-based Truvia sweetener in the U.S. Demand accelerated after that, including in 2011, when the European Union approved stevia use in food. It’s now found in salad dressings, chewing gum and even face wipes for babies. The plants which thrive in sunny, warm conditions, are now grown in more places, including Paraguay, Kenya, China, the U.S., Vietnam, India, Argentina and Colombia. More than 10,000 stevia-containing food and drink products have been added in five years, with more than 70 percent being introduced in the past three years, according to PureCircle Ltd., a Malaysia-based stevia maker partly owned by commodity trader Olam International Ltd. In the U.K. alone, new products with stevia almost tripled in four years through 2016, according to, a London-based retail-product researcher. It’s mostly used in soft drinks, but increasingly found in sauces, ketchup, snack bars, popcorn and toothpaste. Vevey, Switzerland-based Nestle SA, the world’s biggest food company, is using stevia in fruit juice in Brazil, coffee mixes in South Korea and in its Nestea brand iced tea. Lindt & Spruengli AG, the

Fixing Flavor Improving the taste could help to revive growth rates, and producers are testing new formulations. In 2018, Cargill plans to introduce its next-generation stevia, called EverSweet, which the company says is easier to make in large quantities and doesn’t have any hint of licorice flavoring. ED&F Man plans a new product this year that it says is “virtually indistinguishable” from sugar. Archer-Daniels-Midland Co., one of the biggest producers of high-fructose corn syrup, is experimenting with improvements to its Sweetright brand. Stevia may be the industry’s best chance so far to cut back on sugar, which consumers have been slowly turning away from. There is this war on sugar waging, so stevia is in a good place and everybody is in it now.” Stevia in Indian Food and beverage Industry In November 2015 FSSAI permitted the use of Steviol Glycoside in some food products as a non-nutritive sweetener. Steviol glycoside is the active compound derived from plant Stevia rebaudiana. In Japan, Paraguay and Brazil the stevia leaves are used for sweetening foods and other therapeutic purposes. So far Stevia was not permitted for use as an ingredient in foods and beverages in India even though it was touted as a natural substitute for white refined sugar and also artificial sweeteners. FSSAI permitted stevia as an ingredient after the scientific panel recommended it for use in certain foods and beverages. According to reports more than 50 per cent of sugar in the sugar industry is supplied for use in foods. Now ice-cream, bev-

Vol. 10, Issue 09 -February- 2018

STEVIA STORM

rie products for Indian consumers. It is offering a customised range of products that complement the Indian palate, including tailored blends for carbonated drinks, juice drinks, ketchups, powdered drinks, yogurts, flavoured milks and traditional sweets with great taste and deep sugar reduction. To address the rapidly growing consumer demand for naturally-sourced, zero calorie sweeteners, Indian food and beverage manufacturers are turning to Stevia as a viable, plant-based solution. PureCircle was receiving increasing requests from food and beverage companies in India to help them formulate Stevia ingredients for their specific needs.

erage and confectionary makers will be able to consider stevia as an alternative to sugar in their products. The FSSAI has laid down the maximum levels of Steviol Glycosides permitted to be used in carbonated water/soft drinks, dairy-based desserts, ice-creams, cream topping, frozen desserts and flavoured drinks, yoghurts, ready-to-eat cereals, fruit nectars, jams, jellies, marmalades, soft drink concentrates, non-carbonated water-based beverages, ice lollies, chewing gum soft drink concentrate and as a table-top sweetener. In India first company to get approval from FSSAI use of Steviol Glycoside as an ingredient in beverages was PepsiCo. The company has already developed and test marketed a soft drink which contains Steviol Glycoside under the 7Up brand. Globally also PepsiCo uses stevia in Pepsi True and Coca-Cola uses the sweetener in Coca-Cola Life and both drinks are targeted at the health conscious consumer. Coca-Cola, Pepsi as well as Cargill are among the top companies that have applied to FSSAI for approval for use of stevia extracts in some of their products. Since the Indian population is prone to diabetes and with obesity on the rise stevia is being seen as a healthier substitute for sugar in foods. Presently aspartame and acesulfame K, sucralose and saccharine are the sweeteners permitted in India and they are all high-intensity sugars that are considered to be harmful for health Therefore, food and beverage manufacturers are now looking to replace the artificial, synthesized sweeteners with Steviol Glycoside as better option and have welcomed its approval. A number of multi-national food and beverage companies already use stevia in some of these products globally and they will look to introduce products into the domestic market. Other companies are already looking for ways to innovate and introduce healthier food products as that is the demand of customers and manufacturers are also looking to have a brand image where consumers see them as ‘healthy’. Before long consumers will be able to have their favourite sweet foods like icecreams and soft drinks that will have low calories! PureCircle lab in India In a bid to customise its products for Indian companies, leading producer of Stevia sweeteners, PureCircle opened its first South Asia lab in India. The Food Safety and Standards Authority of India had given its nod to use of Stevia sweetener in food and beverages in the country about two years ago. The company said it was aiming to use this lab to support Indian food and beverage companies as they look at developing lower calo-

The company expect several stevia-sweetened products to be launched in the next few months, including several lower calorie/sugar, naturally sweetened carbonated drinks, juice drinks, flavoured milks, even ice creams, kulfi or traditional sweets like Gulab jamun. PureCircle is committing to help Indian companies reduce 250 billion calories in the Indian diet by 2020. Rising obesity and diabetes rates are increasing concerns of health practitioners, government agencies and responsible companies in India. Moreover, the World Health Organization (WHO) estimates that one person in 11 (422 million worldwide) has diabetes and predict that by 2030, diabetes will be the 7th leading cause of death. PureCircle has invested significant funds and resources into the research and development of stevia as the next global, natural sweetener. Ever increasing consumer desire for a natural ingredient and ‘clean’ labels has contributed to the worldwide growth of Stevia leaf extract. Stevia has no calories and has zero glycemic index and our extensive research has shown stevia is safe for all populations. Unlike artificial sweeteners like sucralose, aspartame or saccharine, stevia leaf extracts come from a plant. Stevia or Meethi Tulsi or Madhu Patra as it is called by Indian farmers is an ideal sweetener for Indian consumers to control calories without compromising great taste. India is a major part of our global calorie footprint. The company is confident that by 2020 they will be able to help India to cut down 250 billion calories from Indian diet. Stevia is used as a sweetener in more than 16,000 foods and beverages around the globe today, including soft drinks, juices, waters, flavored milks, yogurts, baked goods, cereals, salad dressings, sauces, confections, tabletop sweeteners and more. When used correctly this non-nutritive sweetener can help achieve personal as well as public health goals to reduce calories and sugar intake, and improve overall health. Beverages and food processing insight It’s common these days to stumble upon one or the other study outlining the ill effects of sugar. A November 2017 report in an international journal revealed how the sugar industry in the 1960s buried research findings suggesting that sugar could be harmful. That sugar promotes obesity, diabetes, heart disease, etc., is common knowledge now—till 2015, there were around 415 million diabetics in the world, with India reporting around 69.1 million cases, as per the International Diabetes Federation. The harmful health effects of sugar were the reasons that led scientists to scout for substitutes, or artificial sweeteners.

Saccharin—the first artificial sweetener to be synthesized by chemists Ira Remsen and Constantin Fahlberg—was, in fact, discovered by accident in 1879. Since then, many new substitutes have been discovered—and then dissed owing to their side effects. After all, most popular artificial sweeteners available in the market today—be it aspartame, sucralose or saccharin—are basically chemicals produced in a factory. Some studies have even found them to be possibly carcinogenic. So the question that lagged that was there no alternative? Then entered stevia, a sweetener and sugar substitute extracted from the leaves of the plant species, Stevia rebaudiana, which is slowly but surely occupying Centre stage in the battle against sugar. What evidently seals the deal in stevia’s case as an artificial sweetener is the fact that it is zero-calorie, zero-fat and 100% natural. Interestingly, early testing, which aimed to validate the potential benefits of stevia, was unsuccessful, raising questions about its safety. It wasn’t until glycosides—which account for its sweet taste— such as stevioside and Rebaudioside A/B were isolated from the plant, purified and made available for modern scientific testing by the 1930s that the world at large took any note of it. Once the highly purified stevia leaf extract became available, several tests and clinical studies were completed, testing every aspect or side effect of the plant extract, from its impact on blood sugar level to whether it’s carcinogenic or not. Satisfied by the results, various food safety agencies around the world approved the use of stevia as a sugar substitute. The United States Food and Drug Administration (USFDA) categorized stevia leaf extract as ‘Generally Regarded As Safe’ (GRAS) in 2008, following which other governments around the world, too, gave it their approval, including the Europe-

an Food Safety Authority (EFSA), Food Safety and Standards Authority of India (FSSAI), World Health Organisation, Health Canada, etc. The global food and beverage industry took on to stevia and it is expected that many artificial sweeteners currently being used may soon be substituted by stevia. Global fizzy drinks giants Coca-Cola and PepsiCo started offering stevia-based alternatives—Coca-Cola Life and PepsiCo True, respectively—in the US. These products are marketed as low-calorie alternatives with natural sweeteners and the same ‘great’ taste.. But how was stevia, also known for its bitter aftertaste, incorporated into these products? PureCircle, which was enlisted by PepsiCo and Coca-Cola, had a big role to play in that. Their research and development team grew multiple batches of stevia to narrow down on the plants with a sweeter-tasting leaf to bring down the bitterness in the next batch of plants. In India PureCircle is going for every Indian food and beverage industry and in fact, collaborated this year with popular artificial sweetener brand, Sugar Free Natura (which uses sucralose and is available in almost every retail and online store in India), and launched a stevia variant called Sugar Free Green, which is available in the market now. But there already is a lot of competition in the Indian market, with many local pharmaceutical companies, such as Herboveda India, Herbo Nutra, Green Haven, Navchetana Kendra, also in the playing field with their stevia products. A major reason behind this sudden boom is growing awareness among people. “People weren’t cautious enough to use preventive products before, such as flaxseed oil, olive oil, etc., but there is definitely a change in that attitude and this is one reason why the market of Stevia is increasing drastically.

Vol. 10, Issue 09 -February- 2018

CORPORATE NEWS

Haas is now a member of the Buhler Group

he Haas Group, global market leader in field of wafer, cookie, and confectionary production systems, is now part of the Buhler Group. After obtaining approval of the relevant antitrust authorities, the transaction was closed in the first week of January 2018. Whereas this strategic acquisition enables Buhler to complete its Consumer Foods product portfolio, Haas now benefits from resources of the global Buhler organization, in particular its approximately 100 service stations and its innovation network. “This means we are opening a new chapter in the Consumer Food market, and we feel confirmed by the broad approval that we have received from many customers and employees,” said Buhler CEO Stefan Scheiber. Haas, a family-owned company that was set up over 100 years ago in Vienna, Austria, has evolved

into the world’s market leader in the field of production systems for making wafers, hard and soft cookies, ice cones, cakes, and bakery products. With its global workforce of 1750 employees, Haas generates annual sales of about EUR 300

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million and operates its own production sites in 6 countries. By closing transfer of the Haas company to Buhler, the former owners want to ensure the long-term success of the company’s business. For Buhler, this strategic acquisition is a milestone in development of its Consumer Foods business. The Buhler Group is the market leader in field of food production systems along the entire value chain, for example from wheat grains to dough and up to finished wafers or cookies, or from cocoa beans to chocolate mass up to ready-to-consume chocolate products. To date, Buhler has not engaged in the promising wafer and cookie production market. “Though we also offer food processing technologies and often have the same customers, our products and services do not overlap in any way – this means, we complement each other ideally,” said Buhler CEO Scheiber. He continues that Haas and Buhler will mutually strengthen each other, with the Haas portfolio enabling Buhler to offer its customers new opportunities. What is more, the two organizations are identically positioned as high-quality solution providers with matching corporate cultures as family-owned companies that are based on trust and committed to sustainability. Therefore, Buhler will now make its global network of some 100 service stations accessible to the customers of Haas as quickly as possible, integrate Haas in the Buhler innovation management organization and network, and in the medium term develop complete solutions for producing wafers, cookies, and confectionary products with chocolate. “The powerful presence of Buhler in Asia

ivaudan announced appointment of Louie D’Amico as President of Flavour Division and a member of the Executive Committee. Louie D’Amico will succeed Mauricio Graber, currently President of the Flavour Division, who will leave the company to become Chief Executive Officer at Chr. Hansen, a global bioscience company. Louie D’Amico, currently Head of Flavours Americas, will work closely with Mauricio Graber to ensure a smooth transition over the coming months. The changes to the Givaudan Executive Committee will be effective 1 April 2018. Gilles Andrier, CEO of Givaudan, said: “On be-

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Following the successful closing, the integration of Haas in the Buhler Group is well under way. “Fully in line with the philosophy of both Buhler and Haas, we plan to take an approach that will be systematic and consistent, but at the same time also considerate, responsible, and with sustainability in mind.” said Wacker. The focus is on the generation of customer value and the strengthening of the companies’ positions in their various markets. Many customers as well as employees have responded in a positive way. “This approval additionally motivates us to seize the wide range of opportunities presented by this acquisition and to take advantage of the resulting added value,” said Wacker.

Givaudan announces changes to the Executive Committee

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is another factor that enables the two combined companies to seize new opportunities in this major growth market for wafer and cookie products,” said Germar Wacker, who is now in charge of the Haas business within the Buhler Group.

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half of Givaudan’s leadership team, I would like to thank Mauricio Graber for his significant contribution in driving the successful development and expansion of our Flavours business. Based on his strong customer focus, strategic vision and excellent leadership, he has built a highly performing Flavours business and leadership team over the past 10 years. I wish him great success in his new appointment. Louie D’Amico brings a true passion for customers, a deep understanding of consumer trends and markets, as well as strong people management skills to this role. He will continue to expand our global market leadership and evolve our flavour solutions to the needs of a fast changing food and beverage market.” Louie D’Amico is a US-citizen born in 1961. He joined Givaudan in 1989 as a key account manager with Tastemaker. During his 28-year career, he held various senior leadership positions as Head of the North America Sweet Goods business unit and later the North America Savoury business unit. From 2003 to 2010, he was based in Europe as Head of International Key Account Management, then Head of the Global Beverage business unit and later Commercial Head of EAME. In 2010, he relocated back to the USA as Head of Flavours Americas. Louie D’Amico has a B.Sc. in chemistry from Michigan State University. Maurico Graber will leave the company after a distinguished 23-year career, most recently as President of the Flavour Division, a position to which he was appointed in 2006. He first joined Givaudan in 1995 as a Managing Director for Latin America with Tastemaker and subsequently held various senior regional and global leadership roles within the Flavour Division.

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Vol. 10, Issue 09 -February- 2018

Don’t delist Indian seafood exporters immediately: MPEDA to EU

uropean Union-India Shrimp Dialogue organized in association with the Embassy of the Netherlands wherein Marine Products Export Development Authority officials had discussions on several topics regarding the Indian seafood industry. The session was part of the three-day event India International Seafood Show 2018 organised jointly by the MPEDA and Seafood Export Association of India (SEAI) from January 27 to 29 in Goa. Willem Van Der Pijl, representing the Seafood Trade Intelligence Portal (STIP), moderated the discussion. Chairman of MPEDA, A Jayathilak said “India urged the European Union not to ban or blacklist any seafood exporter immediately if they found a problem with just one consignment as it worked against all stakeholders in the industry. EU should issue a warning to the exporter and give it reasonable time to remove the inadequacies before delisting the company. Instant blacklisting was unjust as this also destroyed the exporters’ reputation built over several years and jeopardized their huge investments in the cost-intensive business, besides the livelihood of lakhs of farmers. Jayathilak described as unfair the EU’s decision to increase the sample size from 10 per cent to 50 per cent for testing seafood consignments from India, while keeping it at 10 per cent for other countries. Supporting Dr. Jayathilak’s statement, SEAI General Secretary Elias Sait said the sample size was being kept at 10 per cent even for Vietnam and Bangladesh, whose consignments had also failed food safety tests. Both Jayathilak and Sait said the first India-EU Shrimp Dialogue provided a forum for a ‘free, frank and candid’ discussion aimed at finding a solution to the problems being faced by all stakeholders. Counselor for health and food safety for the EU delegation to India, WojciechDziowrski countered this view citing the number

of samples tested positive from India and these two countries. But Sait said these countries could not be compared in terms of numbers of failed samples as India’s volume of export was high and the sample size was five times higher. Export Inspection Council (EIC) Director S K Saxena regretted that the twin blow instant ban and 50 per cent sample size was in place despite the fact that the quality control mechanism had been tightened further in the last two years. Some of the blacklisting was done on the basis of miniscule variations from the food quality benchmark, he said, adding that he wanted relisting to take place in suitable cases within a short time. At another technical session, Saxena said India was in the process of asking EU to relist wrongly delisted companies and allow them to resume business. He made the statement in response to concerns raised by seafood associations of Kerala and West Bengal that a number of companies, delisted by EU due to wrong testing by labs in importing countries, were suffering for no fault of theirs. A number of consignments rejected by importing countries in Europe, for allegedly containing banned antibiotics and chemical substances beyond permissible limits, were found to be in order during further tests conducted in Indian laboratories, these associations said. A representative of farmers involved in shrimp farming suggested that quality tests should be conducted at the farm level rather than when the processing was over, adding that farmers were blamed even in cases where the processing sector was at fault. Saxena suggested that exporters convince the importing companies in EU to get the failed samples tested in one more lab to prevent wrong rejections.

MPEDA to develop organic seafood supply systems with Coop

t India International Seafood Show (IISS), a two-day event held in Goa from January 27, Marine Products Export Development Authority (MPEDA) signed MoU with Coop, Switzerland- a supermarket chain with over 2500 stores to develop organic seafood supply systems in India to be marketed through their stores. The country’s seafood exports have been growing significantly in the past five years as India exported seafood worth $5.78 billion in 2016-17. MPEDA and Seafood Exporters Association of India hosted the show inaugurated by Chief Minister of Goa, Manohar Parrikar. Around 3,000 delegates and more than 2,000 visitors from India and abroad, including US, the UK, Spain, Japan, Australia, China, Vietnam, South Korea, Thailand, Malaysia and the Middle East participated in this event which had ‘safe and sustainable seafood from India’ as the focal theme. Seafood industry experts discussed on several topics like policies, market trends, technology and roadmaps to achieve an export target of $10 billion by 2022. Provisional export figures during April-November 2017 have shown an increase of 18.72 per cent and 15.16 per cent respectively in quantity and value (in US dollars) of seafood exports from a year ago. Given the trend, it is expected that the export earnings will cross $6 billion during the current fiscal. The increase in the shrimp production under aquaculture, along with enhanced processing capacity and favourable market conditions assist the exports.India is largest exporter of shrimps to the US and a leading supplier of shrimps and cephalopods to the EU market. Also the country is one of the largest suppliers of frozen shrimp to Japan and Vietnam. MPEDA Chairman Dr. A. Jayathilak said“A key objective of the event was to highlight the coun-

try’s commitment towards sustainability in the entire value chain of seafood products such as primary production, processing and transportation. We have very defined goals with regards to exports over the next five years and programmes such as IISS are important to introduce vivid Indian marine products to newer buyers and markets.”

SEA FOOD NEWS

Government registers 169 livestock/poultry breeds

griculture Minister Radha Mohan Singh said the registration of indigenous livestock and poultry breeds has increased to 169, but more work needs to be done as 54 per cent of the country’s livestock population remains unidentified even today. Out of the 169 registered breeds, 41 are of cattle, 13 of buffalo, 42 of sheep, 28 of goat, 7 each of pig and horse, 9 of camel, one breed each of yak and donkey, among livestock. At the beginning of the registration process, 129 breeds were registered.Eighteen breeds of chicken and one each of duck and geese have been registered in case of poultry. For the first time, breeds of yak, duck, and geese have also been registered. But even today, 54 per cent of the country’s livestock population is yet to be identified in the form of breeds. The minister said this at the distribution of animal breed registration certificates. Singh said five out of nine newly-registered breeds

are from North-Eastern states. “Still, there is a possibility of more breeds in these areas. There should be unique, stable and lesser-known population in other species like mule, yak, mithun, duck, and quail which are yet to be identified. With the advent of era of national sovereignty on genetic resources under the Convention on Biological Diversity (CBD), new approach is required to catalogue and describe the animal breeds. The breed registration process assumes importance as there is a need to protect native animal genetic diversity in the light of Intellectual Property Rights and other trade issues.Breed registration is an important step in documenting the animal genetic resource and related knowledge, which will lead to creation of an inventory so that systematic efforts can be made for genetic improvement, conservation and sustainable utilisation of these resources, the minister added.

Shrimp export from India to China is on the rise

he demand of premium aquatic food, shrimp is on a high as the consumption of these products has increased in China. Hence Indian exporters plan large scale ferry of shrimps to the neighboring country. China seems to be the potential new market for Indian shrimp exporters. A report by a division of Food and Agriculture Organisation (FAO) of UN, states that India and Chile are expected to be the standout performers in 2017. Bumper harvests of aquacultured vannamei shrimp is the main factor behind this status.

WestCoast Group, one of the top seafood exporters in India, Kamlesh Gupta, the chairman of the group said “China, which traditionally has been the large producer of shrimps, is becoming the world’s largest consumer of this premium aquatic food. In the near future, India will see China as the biggest market. The top markets for seafood exports from India are the US, Europe, Japan, China and South East Asia. Frozen shrimp contributes to 38.28 per cent share in quantity and 64.50 per cent in value. India has set a target to earn $15.28 billion (Rs 1 lakh crore) from its shrimp exports by 2022. In the last financial year, the country earned $5.78 billion from the export of 1.13 million tonne seafood. India became the largest shrimp exporter in the world with 438,500 tone in 2016. Gupta added that India with its superior quality production and processing of shrimp attracts buyers from the US and Japan. The top five shrimp exporters to the international market in 2016 were India, Vietnam, Ecuador, Indonesia and Thailand.

Vol. 10, Issue 09 -February- 2018

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