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Vol. 9, Issue 11 - April - 2017

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FOOD PROCESSING NEWS

Situation of Mango Processing Units

t present, Ministry of Food Processing Industries does not have any scheme for assisting setting up of food processing units including mango processing units. However, under the Scheme for Technology Upgradation/ Establishment/ Modernization of Food Processing Industries implemented during 11th Plan, the financial assistance has been provided for setting up of new food processing units as well as Technological Upgradation and Expansion of existing units including mango processing units under Fruit & Vegetable sector in the country. This scheme was subsequently subsumed in the Centrally Sponsored Scheme (CSS)-National Mission on Food Processing (NMFP) with effect from 01.04.2012 till 31.03.2015. Thereafter, the said scheme got delinked from Government of India’s assistance and it was left to the State Governments to decide on its continuance from their increased resources as per recommendation of 14th Finance Commission. The committed/ spillover liabilities of cases received upto end of 11th Plan are being considered by Ministry of Food Processing Industries for sanction of Grant in - aid during the 12th Plan under the said scheme as per availability of funds and merits of proposals, However, under the Skill Development initiative,

this Ministry has been assisting Food Industry Capacity and Skill Initiative (FICSI) since September, 2015 to impart training in food processing sector under Pradhan Mantri Kaushal Vikas Yojana (PMKVY). Besides, National Institute of Food Technology Entrepreneurship and Management (NIFTEM), a deemed de novo university & Indian Institute of Crop Processing Technology (IICPT) under the administrative control of Ministry of Food Processing Industries also conduct programmes/courses on Skill Development (under self-financing, sponsored and PMKVY) and entrepreneurship for the youth, farmers, self-help groups besides running their normal educational courses and other academic research and outreach activities.

India's First Indo-Japan Food Forum held in New Delhi

he Ministry of Agriculture, Forestry, and Fisheries of Japan (MAFF) hosted their first Indo-Japan Food Forum on March 16th 2017 in New Delhi. The forum was co-sponsored by JETRO (Japan External Trade Organisation) and ASSOCHAM (The Associated Chambers of Commerce & Industry of India). The theme of the forum was 'Food and Health', and the main objective was to highlight the strong advantages exhibited by Japanese food and technology, both in terms of taste and benefits to health. The forum also opened doors to Japanese food processing companies with advanced technology to invest in India. Mr. Teramoto, Advisor to the Export Promotion Division of MAFF said, “The Indian economy has shown exceptional economic growth in the recent years. As the disposable income of the Indian population has been steadily growing, there has been a visible change in the dietary and lifestyle habits in the country. This has become a serious contributing factor towards obesity and various other diseases owing to the fast-paced lifestyles that we all lead. There are a lot of food ingredients

and habits in Japan that could be beneficial in enriching the taste and improving Indian food habits. We believe that it is essential to take counter-measures to overcome these ailments and thus, we thought of bringing to India ingredients and proven food processing methods that have played a crucial role as advocates of health in Japan." He further added, "We are very happy to be collaborating with ASSOCHAM as they have been very kind and hospitable in helping us conduct this forum on their grounds. They have been a key player and contributor in making the Indo-Japan Food Forum a success.” Dr. Om S. Tyagi, Senior Director at ASSOCHAM said, “It is an honour to host MAFF at ASSOCHAM. The forum saw the presence of many industry experts and we learnt a great deal on the merits of the ingredients and preparation techniques of Japanese food. We believe that the knowledge that the Indo-Japan Food Forum has been able to spread today will certainly contribute towards improving the health and eating habits of many Indians.” The forum saw the presence of distinguished chefs, government officials and members from known Japanese food processing companies. Also, present at the event was Mr. Tejima, the Founder of Sushi Junction. He held a discussion where he spoke of his inspiration to enter the Indian market, the similarity and affinity between Japanese and Indian palates and the growth of Sushi Junction in India.

Govt. considering proposal for FDI in non-food items

he government is actively considering a proposal to allow FDI in non-food items, along with food products, under the multibrand retail policy and a decision may be taken ahead of the mega world food event in November. An indication to this effect was given by Union Food Processing Minister Harsimrat Kaur Badal after her meeting with ministers from different states to chalk out plans for the 3-day event starting November 3. Badal said investors from several countries have demanded that they be allowed to sell non-food items along with food products processed and manufactured in India under the multi-brand FDI policy. "I have placed their suggestions before the PMO (Prime Minister's Office) and a Cabinet decision is required." The minister said the government aims to address all issues concerning packaging, processing, and marketing to ensure farmers get better prices and check post-harvest wastage, which runs into thousands of crores annually. Badal added, “I think before the mega World Food India event in November, the decision on FDI in the non-food segment could be taken.” India allows 51 per cent foreign direct investment (FDI) in multi-brand retail while there is no cap in single brand retail. During the meeting, the Union and state ministers also discussed a draft model food processing policy to enhance farmers' income and reduce farm wastage. The draft norms will be put up for public comments and a final policy is expected to be unveiled before the world food event scheduled to be held in Delhi. The government is keen to bring out the policy with an aim to promote India as the most preferred investment destination for the employment oriented agri-business and food processing.

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Government formulating The government to allot 100 cold chain projects

national food processing policy: Badal

he government is formulating a national food processing policy for overall growth of this sector and providing remunerative return to farmers. Food Processing Minister Harsimrat Kaur Badal said, "The ministry is in the process of formulating a National Food Processing policy for overall growth and development of the food processing industry with an overarching goal of providing remunerative return to farmers and reducing wastages.”

quality produce to consumers. Badal said “The policy also aims to generate more opportunities for the development of the food processing industry, create employment and to position India as preferred investment destination.” She said the ministry has conducted a consultation with stakeholders on February 8 and the draft policy document was also shared with the state food processing ministers in a meeting held on March 6 for their comments. The policy will be finalised after considering the suggestions of all stakeholders including state governments.

The policy would also suggest steps to be taken by the states/Union Territories to achieve these goals, she said in the Rajya Sabha. The objectives of the policy include creation of adequate infrastructure facilities along the supply chain to ensure better price for farmers and supply of affordable and

he government will allot 100 cold chain projects as it moves to create a national grid to cut wastage of fruits, vegetables and perishables and ensure better remuneration for farmers. Minister for food processing industries, Harsimrat Kaur Badal said "We received almost 350 applications and we will announce the names of 100 who have been allotted the cold chains. There are many players both large and small.” These chains will be spread across 20 states. The objective is to provide integrated cold chain and preservation facilities without any break from the farm gate to the consumer. The government has embarked on this scheme to cut down on wastage and develop food clusters as well as a tool to fight price hikes at times of shortages. Setting up of a grid would help in better monitoring of the scheme. There is a shortage of 29 million tonnes in cold chains. Last year, with 30 cold chains, we created 4 million tonnes capacity. With these 100 cold chains, it will be another 10-12

million tonnes," Badal said. The government provides Rs 10 crore as subsidy to each project and the promoter must invest in infrastructure and provide details of farmer groups that he intends to work with. "Food processing is very low, barely 10%, in India and various steps have been taken in the past nearly three years. Smaller countries like the Philippines and Cambodia do 80% processing. Fruits and perishables processing is only 2%. Almost Rs 44,000 crore worth of fruits and perishable are wasted according to a 2010 study," Badal said."In 2017, we can imagine what that value will be. There should be zero tolerance towards wastage,"

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HEALTH NEWS

100 per cent fruit juice retains its health halo, research shows

illennial fruit juice drinkers in Europe overwhelmingly view 100 per cent fruit juice as a healthy beverage, as per the

findings of a new, independent consumer survey conducted by Concord grape juice supplier Welch’s Global Ingredients Group.

Researchers asked 300 French and German fruit juice drinkers aged 18-35 a range of questions in a bid to learn more about their attitudes towards the juices they buy. When asked to rank a selection of popular beverages in order of how healthy they considered them to be, the respondents listed sparkling water, 100 per cent fruit juice and milk as the healthiest choices. The results show that, among Millennial fruit juice drinkers in Europe, the reputation of 100 per cent juice as a healthy beverage remains largely untarnished despite the bad press that the fruit juice sector has received in recent years. Wayne Lutomski, Vice President International & Welch’s Global Ingredients Group, said: “Millennial fruit juice drinkers believe what we have known for years; 100per cent fruit juice is a delicious and nutritious beverage choice that can be part of a well-balanced diet. It’s clear that these consumers appreciate that fruit juice not only contains natural sugars, but also delivers sciencebacked benefits and valuable nutrients for health.” Health is a key priority. The survey conducted online by Surveygoo revealed that health is a key priority for European Millennial fruit juice drinkers, with 73 per cent of respondents saying it is important to them that a

Beverages & Food Processing Times

fruit juice delivers a health benefit. The three most interesting benefits to European Millennial fruit juice drinkers are energy, mind health and heart health. However, taste and quality are also particularly important to these consumers. 84 per cent of respondents stated they would be more likely to buy a superfruit juice if they knew the superfruit from which it was made tasted good. Meanwhile, 85 per cent of the respondents said they drink 100 per cent juice, and nearly three-quarters (72 per cent) said they consider ‘100 per cent juice’ to be an indicator of high quality. Overall, the three most important things Millennial fruit juice drinkers in Europe are looking for from their fruit juices are good taste (83 per cent), nutrition and health (58 per cent) and real food ingredients (41 per cent). In fact, the survey found that 80 per cent of respondents would be more likely to buy a fruit juice that highlights that it is made with real fruit. Wayne Lutomski commented “Our survey indicates that European Millennials who drink fruit juice are sophisticated consumers who understand the fact that 100 per cent fruit juice is a quality beverage that delivers nutrition benefits that can support their wellbeing.” He continued “These consumers are also motivated to buy fruit juices that taste good. The challenge, therefore, is for juice companies to create nutritious juices – superfruit juices for example that deliver an enjoyable drinking experience. There are few superfruit juices that can deliver on this, although Concord grape juice is one superfruit juice that brings great taste and science-backed health benefits, all at a reasonable price. Interestingly, our survey also found that two thirds of respondents would be more likely to buy a fruit juice made with Concord grapes, once they had been informed of the benefits they offer.” Welch’s Global Ingredients Group is the ingredients division of consumer goods company Welch Foods, Inc. It supplies Concord grape juice to manufacturers for use in a range of beverage, dairy and food applications. Concord grape juice is made from the Concord grape, a unique, distinctive, dark purple grape variety with a sweet bold flavor grown in North America by Welch’s nearly 1,000 family farmers. In combination with an exceptional flavor profile, it provides natural plant nutrients called polyphenols, which have been shown to deliver heart-health benefits. In fact, about twenty years of research say that Concord grape juice helps support a healthy heart. Also, while more research is needed, emerging science suggests that Concord grape juice may also provide mind health benefits. The Concord grape is a true American superfruit and is now available to food and beverage companies across Europe to incorporate into their own products. Mr Lutomski concluded “Concord grape juice is a rare thing, in that it’s a delicious superfruit juice. Encouragingly, the results of our research demonstrate that Concord grape juice offers a compelling proposition for European Millennial fruit juice drinkers for whom good taste, health benefits and real fruit ingredients are key priorities. Perhaps most significantly of all, however, is the fact that these consumers remain steadfast in their belief in what the science says; 100 per cent fruit juice is a healthy beverage with much to offer in a balanced diet.”

Vol. 9, Issue 11 - April - 2017

Beverages & Food Processing Times

Vol. 9, Issue 11 - April - 2017

FOOD PROCESSING NEWS

MoFPI implements research Global slowdown to impact exports of processed food in FY17 & development scheme

Dun and Bradstreet report said even as the food processing sector has outpaced agriculture in the last two years, export is likely to remain subdued in this financial year due to slowdown in global demand. As per the D&B report 'Food Processing - Sectoral Outlook 2017', “The food processing sector is poised for exponential growth with the government setting a target of doubling processing levels to 20 per cent by 2019 from the current 10 per cent.”

inistry of Food Processing Industries (MoFPI) is implementing a scheme for research and development (R&D) in the food processing sector. As per the guidelines of the scheme, government organisations, institutions and universities are eligible for 100 per cent grant-in-aid for the cost of equipment, consumables and expenditure related to junior research fellows, senior research fellows and research associates, and private organisations, institutions and universities are eligible for 50 per cent grant-in-aid for the equipment cost in general areas and 70 per cent grant-in-aid in difficult areas for conducting such research activities. The number of R&D projects assisted and the total grant-in-aid released during the last three years as well as the current year are as follows: The amount indicated above also includes the second and third instalments for ongoing projects.

Under Section 35 of the Income Tax Act, 1961, there is a provision for weighted deduction of 150 per cent on capital and revenue expenditure incurred on in-house research and development by a company from financial year 2017-18 to financial year 2019-20. The deduction shall be restricted to 100 per cent from financial year 2020-21 onwards. This information was given by Sadhvi Niranjan Jyoti, Minister of State for Food Processing Industries, in a written reply in Rajya Sabha.

Food Processing and Packaging are complementary to each other

irector of Indian Institute of Packaging (IIP), Kolkata, NC Saha said there is a need to develop alternative packaging system for food materials which is easily acceptable to the market. This would require use of mathematical models capable of predicting the shelf life of the packaged products in their real conditions of use. Present at one-day national workshop on “Potential of Food Processing in Odisha with Focus on Packaging of Fresh & Processed

and by 2020, $30 billion worth of investment is expected in the food packaging sector. Saha said if conventional methods are used, one should produce well before packaging, store it in an environment simulating the real storage and distribution conditions and then test the quality of the packed product at regular intervals. IIP’s role in export marketing through innovative packaging, education and R&D is significant. Principal Secretary to Agriculture and Farmers Empowerment Department, Manoj Ahuja said there is a strong need for R&D for select products of Odisha for value addition. He also suggested an agreement by MSME and Agriculture departments with IIP for value addition in agro and food products through packaging.

Foods for MSMEs of Odisha”, organised by IIP in association with MSME Department on the sidelines of MSME Trade Fair. Stating that food processing and packaging are complementary to each other, Saha said packaging sector is growing rapidly in India at the rate of 15 per cent per annum

Principal Secretary to MSME Department LN Gupta said Odisha being the ninth largest fish and fourth largest shrimp producer in the country has huge potential for food processing industry. Presenting a matrix of key segments for potential investment in food processing industry based on grains and seeds, oilseeds, marine products, fruits, and vegetables, he urged entrepreneurs to carefully select their domain.

172 acres of land allocated for Patanjali's food park in AP

he Andhra Pradesh government has allotted 172 acres of land to Baba Ramdevpromoted Patanjali Ayurved Limited for establishing a mega food park in the north coastal district of Vizianagaram. The land allotment orders arrive in less than two months after the company had formally submitted an application about the proposed facility. The company plans to develop the facility with an initial capacity of 200,000 tonnes per annum, which would be further expandable to 300,000 tonnes, at an investment of Rs. 500 crore. The company would use the AP facility to process commodities such as spices, rice, pulses, and millets, besides vegetables, citrus fruits, banana, mango, guava, pine apple, amla, aloevera, coconut, and oil palm. Patanjali products are sold everywhere in the country. Patanjali sets up processing units strategically close to the places of

agriculture crops as this move helps to procure as a part of its food business. Last year in November, Patanjali' Managing Director Acharya Balakrishna met AP chief minister N Chandrababu Naidu and informed him that his company would like to set up 2-3 projects, including a food-processing plant in the state. While Patanjali has chosen AP to make use of its rich agriculture base in spices, pulses, rice and horticulture crops, the state government has acted quickly on the company's request besides offering the land at a nominal price of Rs 3 lakh per acre. Currently the company is developing eight food processing parks in five different states, in addition to the existing food park in Hardwar. In November, the Patanjali MD also visited Telangana's turmericrich Nizamabad district and expressed his interest to set up processing unit to make turmeric-based products from this place.

It said, the share of FPI in manufacturing value added is expected to increase, which aligns with the objective of 'Make in India, which provides an opportunity for companies to capitalise on the potential that the industry has to offer. However, exports of FPI related commodities declined by 18 per cent (year-on-year) to $29.7 billion during FY16, which was in line with the declining trend in the country's overall shipments. While total cereal exports in FY17 would be close to last year's level due to tighter availabilities and moderation in demand, going forward we can expect a partial recovery as few countries have now opened their markets to Indian rice.

The report said that meat exports are also likely to increase only marginally with demand stemming from the Middle East, South Asia, and Africa. Food quality and safety standards stand as barriers to food exports in key markets such as the US and the European Union, it added. Food exports are likely to be subdued in 2017 due to slowdown in global demand and the share of FPI related commodities to total exports could moderate marginally below the FY16 level of 11.3 per cent. Lack of adequate infrastructure poses a major bottleneck to the growth of the food processing sector as India suffers from significantly high harvest and post-harvest losses, it said. “The present cold storage capacity falls significantly short of the required capacity. Logistic cost also remains elevated due to multi-tier transportation in the absence of end-to-end logistic service providers. These constraints translate into low level of food processing in the country.” Rising awareness among consumers would largely define product offerings and food items will increasingly reflect healthy lifestyle trends where food transparency will no longer be optional but the norm, the report said. Hence, there will be increased scope for players to tap new segments such as nutraceuticals and organic products. Growing demand for clean labels - food free from artificial colours, flavours and preservatives will prompt manufacturers to hunt for the next healthy ingredient, it said.

Integration & collaboration across players in value chain required to garner mutual benefits

nion Minister of Food Processing Industry Harsimrat Kaur Badal had a meeting with ambassadors and high commissioners of leading food processing and food retailing countries to share with them the investment opportunities available in India in the food processing sector. Integration and collaboration across players in the value chain is required to garner mutual benefits. Badal said 'recently, the Government of India has allowed 100 per cent FDI in marketing of food products produced and manufactured in India. This initiative has opened vast opportunities for international companies to invest in India in the food processing manufacturing, supply, and marketing. Additionally, state and central governments have established attractive incentives to include capital subsidies, tax rebates, and reduced custom and excise duties. Increasing focus is also being given to supply-chain related infrastructure, such as cold storage, abattoirs, and food parks. The whole idea is to spur greater growth in the food processing sector and transform Indian food economy as well as connect farmers with the value chain to increase their returns. The Minister also invited the countries to partner with World Food India 2017 - a three-day flagship event being organized by Ministry of Food Processing Industries from 3-5 November 2017 at New Delhi. Secretary, Ministry of Food Processing Industries, Avinash K Srivastava said that “With increasing disposable income and changing consumer

Beverages & Food Processing Times

preferences in India, processing, retail and e-commerce are the sectors where the opportunity lies. With a progressive policy outlook, we will offer full support towards new collaborations and greater investment. Given that the right framework is in place, a closer interaction is required between Indian and Global food & beverage sector and World Food India 2017 will provide that platform. Special Secretary, Ministry of Food Processing Industries J P Meena said, 'India already has all the requirements for a head-start in the foodprocessing industry. Basic materials such as food grains, pulses, vegetables, meat, and fish can be sourced locally. What is required is an integration and collaboration across players in the value chain, to garner mutual benefits. The ambassadors who attended the meeting were from Royal Danish Embassy, Embassy of France, Republic of Korea, Royal Netherlands, Republic of Poland along with senior representatives from Canadian High Commission. There were also envoys from Embassy of People's Republic of China, Federal Republic of Germany, Republic of Indonesia, Italy, Japan, Democratic People's Republic of Korea, High Commission of Malaysia, Embassy of Mexico, Spain, Switzerland, United Arab Emirates, New Zealand High Commission, Embassy of Belgium, Federative Republic of Brazil, and Embassy of the United States of America. The representatives appreciated the Ministry's initiative of organizing ‘World Food India 2017', including its timely announcement and expressed keen interest in partnering with the mega event.

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BEVERAGE NEWS

Manpasand Beverages expand Coke, Pepsi ban by Tamil Nadu their reach in Tamil Nadu traders body comes into effect

ndia’s fruit juice player Manpasand Beverages is expanding its reach in Tamil Nadu as they take advantage of cola ban in the state. The beverage company has built a strong network of dealers and is effectively equipped to cater to demands of the South markets for summer season. It also is setting up a plant in Sri City with an investment of around Rs 150 crore to cater Tamil Nadu and other key southern markets. The company’s Fruits Up, a range of carbonated fruit drinks and premium fruits juices, and flagship brand, Mango Sip, are now available in over 8,000 retail outlets across the state. These outlets include standalone retailers, small provision stores and modern retail stores, such as Reliance Mart and Heritage. Chairman and MD of Manpasand Beverages Ltd, Dhirendra Singh said, “As a part of our growth strategy, since last year we have been working on a plan for foray into southern markets. We are glad that our efforts have finally fructified through our presence in Tamil Nadu. It is an important market for us and we hope that through Tamil Nadu we will gain visibility for our products, especially Fruits up, in all key southern markets. Fruits Up’ is a healthier option compared to other carbonated drinks available in the market as it contains 5-10 per cent real fruit juice and doesn’t use any synthetic base.” Singh further elaborated the company’s plans

call by the Traders Federation in Tamil Nadu to ban sales of Coca Cola and Pepsi soft drinks came into effect with its President A M Vikrama Raja declaring drinks as 'toxic' for consumption."About 70 per cent of the (15 lakh) traders have decided to boycott the sales of Coke and Pepsi from 2nd March onwards for their toxic nature. Whatever you find on the shelves of the stores are leftover stocks and those not taken back by the (distributing) agencies," he said. to enroll more outlets in the coming months and about developing a strong team in the state. “The current situation has benefited us as presently, we are the only fruit juice manufacturing company with adequate capacity to cater to the vast market of Tamil Nadu. We have fast-tracked the construction work for our new manufacturing unit at Sri City and are confident to meet the demands of the consumers in the peak months of summer and thereafter,” he added. Manpasand Beverages will set up three more manufacturing units in Vadodara, Varanasi and in eastern part of India. These new plants will not only double the company’s production capacity in the next 12-18 months. Since June 2015, Manpasand has embarked on an expansion mode through strategic alliances in both on-trade and off-trade formats.

Rasna expands their product portfolio

he ethnic products such as Jaljeera will make an entry in the European and US markets, where orange-based drink companies already have a significant presence. With range of product launches this summer, including sweet snacks in the Rasna Vitos category, with 40 per cent fat, the company is playing the health card to attract customers in the kids’ segment. "We are foraying into the Rs 5000 crore snacks market as a health supplements for the kids returning home from school," said the company’s MD. The company also launched an instant version of its flagship drink - RasnaInsta. Chairman and Managing Director of Rasna, Piruz Khambata said “We have been taking customer surveys to see that they have been shifting from Rasna to other brands such as Patanjali & Paperboat, mainly because of their natural appeal.

We would develop more products along those lines with some south India-specific products as well.”He added that South India is one of the fastest growing segments, with Chennai being a strong orange market. The company also opened its plant at Chittoor, Andhra Pradesh, and thereby adding 20 per cent to its production capacity. "We currently have a capacity of 5 million glasses/ year and with the plant, our capacity is increased to 6 million."

Chairman and MD of Manpasand Beverages, Dhirendra Singh said, "Manpasand Beverages has a long-standing association with Indian railways via ‘Mango Sip,’ which is available across all major formats of IRCTC. Given the penetration of Indian Railways, we hope that our association with them will enhance the visibility of all our products among a wider range of customers." It has tied up with IRCTC for direct selling to

The Indian Beverage Association said it was ‘deeply disappointed’ with the ban of CocaCola, Pepsi products. "This is against the proven fundamentals of robust economic growth, and against the clarion call of Make in India," it said. IBA noted "the products manufactured by CocaCola and Pepsi are of global standards and one of the safest available". Mentioning the Supreme Court order of 2013 had

vendors as well as with its e-catering service to sell their brands. The company had sales of about Rs 556 crore in FY-16 has entered strategic coalition in both ontrade and off-trade formats to expand its business in the urban areas. The products are available at METRO Cash & Carry, Baskin-Robbin, SAPR and other major organised retail chains. Manpasand shall also set up four new plants in the next 12-18 months’ period to increase its capacity. The new plants will double the production capacity as well as reach newer markets, especially in north-eastern and southern India. It already has two manufacturing facilities at Vadodara in Gujarat, one each at Varanasi in Uttar Pradesh and Dehradun in Uttaranchal and a new one is being set up at Ambala in Haryana. Manpasand’s Beverage brands are present in 24 states through more than 200,000 retailers, over 2000 distributors and 200 plus super stockists.

Raja said that there was no estimate available on the revenue for traders from cola sales or the losses they could incur by boycotting them but insisted that the move was undertaken for ‘health awareness’ of the people of the state. Health takes priority for traders over revenue. There was a 70 per cent dip in the sales of these cola brands ever since there was ‘awareness’ among students during the pro-jallikattu protests ‘when many of them decided to stop endorsing such international brands.’ Raja had earlier said that the traders were opposed to the cola giants not because they were part of an MNC conglomerate but because of their ‘toxic nature.’ As many as 15 lakhs of the 20-odd lakh stores in Tamil Nadu were selling cola brands manufactured and marketed by Coca Cola and Pepsi, running into several hundred crores of rupees, he said earlier. Both the beverages brand Coca Cola and Pepsi have bottling units in Tamil Nadu.

Beverages industry will grow with innovations and addition of new categories

ood packaging and emergence of new categories, such as flavoured yoghurt in dairy-based beverages and probiotic drinks in healthy beverages, the Indian beverage industry is now one of the largest segments in India. It is showing a considerable good growth rate.

Rasna is also looking to increase its exports, currently from 30 per cent of its business. Khambata said, "We currently export the Go Fruit and Fruito brands to Africa, Middle East and the US. We are looking to add more countries to the export basket from the Latin American belt. We are in talks with the governments to introduce their products.”

Manpasand Beverages targets 50-60 per cent sales growth anpasand Beverages is looking to achieve a significant growth in its revenues through Indian Railways in the coming months. It also plans to expand its presence in all stations pan India in the coming fiscal year. Currently, railways contribute 20-22 per cent to their overall revenue. The company is targeting 50-60 percent growth in sales in the next five years. ‘Mango Sip,’ Manpasand’s leading brand is available in all major formats of IRCTC. They are now focusing on expanding the presence of ‘Fruits Up’ across entire Indian Railways network.

Raja had earlier proposed a ban on sale of these brands at the height of pro-jallikattu protests in the state in January, where it was widely claimed that many international groups may have been behind the ban on the bull taming sport. Raja had then said that the youth and students who were part of that movement had extended their support to the cause of banning these soft drinks.

reportedly quoted an FSSAI panel's submission that ingredients present in aerated beverages ‘do not pose any health hazard’, IBA, an organisation of non-alcoholic beverage industry, said the boycott call "violates the rights of the consumer to exercise choice."

Tetra Pak, which generated a 50-50 result. But currently, as on-the-go food and beverage products are becoming more popular with the consumers, there is a good market for Tetra Pak. While other beverages have already explored the category, milk is yet to do so.”Flavoured milk is an old concept. It has held a sizable share of the market across India since the 1980s. Amul Kool enjoys a good market share in the western and northern states of the country. “To encourage more such dairy-based beverages, there is a need to develop cold storage units across the nation immediately. This can be of great help to food business operators (FBOs) involved in the dairy business,” he added.

Many major players in the country have launched fruit-based variants in the market. The fruit-based beverage segment is now developing as a category as the Food Safety and Standards Authority of India (FSSAI) - the apex food regulator finalised regulations for pulp content in fruit-based beverages or drinks in 2016.

The Ministry of Food Processing Industries (MoFPI) has conducted many meetings with parties from overseas to attract foreign direct investment (FDI) in food and beverage processing. Director of Exelon Basket, Nilesh Lele said “MSMEs like us do not compromise on the quality parameters, but to uphold the quality of the products, we have to invest a huge amount. Our products are of export quality, but to fetch market demand, we need capital. That is where MSME is lacking and all the big brands have an advantage.”Noticeably, foreign investors are inclined to not invest in MSMEs which are confined to a particular area and do not have a well-known name and brand image. “If you see the market today, many brands have their variants in the Jeera Masala and Jeera soda categories. There is no single player dominating the national market. Rather every state has its own brand exploring this category. If a foreign investor backs small players in the market, they may be able to establish their own brand across the nation,” he added.

Milk-based beverages and probiotic drinks are popular all over the world. Managing Director, Gujarat Cooperative Milk Marketing Federation (GCMMF), R S Sodhi said “Milk itself can be divided into different categories like low-fat milk and packed in Tetra Paks, which are now gradually picking up pace. In 2005, we had a pilot with

Several small beverage manufacturers are now upgrading their plants and processes to meet international standards, as the Indian government helps these manufacturers to fetch foreign markets under the commerce ministry’s export promotion initiative.

Companies like Nestle, Abbott and GlaxoSmithKline (GSK) are planning to launch healthy beverages as functional drinks to provide nutrition, while Nestle India has already has entered the infant food category.Chairman, Health Foods and Dietary Supplements Association (HADSA), Vaibhav Kulkarni said “Several companies are working to develop antioxidant ingredients for beverages, as it is recognised as one of the elements to prevent cardiovascular diseases.”

Beverages & Food Processing Times

Vol. 9, Issue 11 - April - 2017

Beverages & Food Processing Times

Vol. 9, Issue 11 - April - 2017

FOOD SAFETY NEWS

Food safety objectives cannot be realised without value chain’s cooperation and active participation

No import of food items with less than 60 per cent shelf life

ood Safety Conclave at India Food Forum 2017 which was attended by top officials from the Central Government and Industry explored various critical aspects of food safety. The evolving scenario in the food industry, food quality and standards, best practices, and challenges and opportunities related to food safety. Vice President of Walmart, Asia Shalini Chakravorty moderated the discussion – Ethics & Compliance. The food industry including growers, processors, retailers, distributors, foodservice operators has become mindful about their products and offerings. Close collaboration among the regulatory authorities, retail operators and foodservice establishments can make a great impact on food safety aspects.

dedicated zones to prevent cross contamination in stores also to maintain the nutrition value of the food products, temperature regulation must be ensured. Head – F&V Quality and Innovation, Bigbasket, Raj Kumar Singh shared how his company sources only those produce that meet stringent regulations. “Freshness and safety are the index for fresh commodities like fruits and vegetables. At our distribution centre, we have three separate temperature zones – chilled (0-5°C), ambient (25°C) and hardy (30°C +) – for different commodities. Last mile logistical challenges remain but we are incorporating more innovations in technology to keep delivering fresh produce to our consumers.”

Secretary General, Quality Council of India and Conclave Chairperson Dr. R. P. Singh, commenced the session. He said food affects the quality of life, impacts employment, exports, and contribution to GDP. “It is the joint responsibility of Government and industry to protect consumers and provide best quality food”. FSSAI Advisor – Quality Assurance,Dr. N Bhaskar echoed the role of Government and support of regulators in ensuring that safe food is provided to consumers for the Government to accept greater responsibility for food safety and consumer protection. “Regulators have made a beginning with a multi-pronged strategy. What consumers want from the regulators and stakeholders is the 3R(s) – Responsive, Responsible and Regulator. We, as regulators, have similar expectations from the stakeholders to be responsive and be responsible retailers because these 3Rs are shared responsibilities.” He also added, “We are also educating young minds on the hygiene and safety aspects of food through inclusion of awareness material in textbooks. FSSAI as a regulator has taken the responsibility of upgrading the notified laboratories and state food laboratories in terms of manpower training and equipment they require, and showing greater sensitivity to and acting on newer threats to food safety. As appellate authority, we are building testing laboratories in private space.”

MD, Envirocare Food Lab, Dr.Nilesh Amritkar said, “Of the 121 laboratories recognized by FSSAI, only 20 per cent have the capacity to conduct various tests mandated in the food safety regulations. There should be stringent criteria that decide the recognition of laboratories. FSSAI is a regulatory body but the regulations need to be mastered by the industry, the laboratories, and the consumers themselves. FBOs need to partner with the laboratories in the growth of a nation.”

President, AFST Mumbai & Head, Technical Regulatory, Dr. Prabodh Halde, agreed with Dr. Singh and Dr.Bhaskar. Augmenting the 3R approach, he said, “I would like to add 2 T (Trust and Transparency) and one C (Compliance) to the 3 R. Compliance today is not a requirement but a hygiene and if you are not compliant you will be out of the business. Compliance must be in letter and spirit. With the advent of social media platforms, aware citizens today have a public voice and one single mistake can prove disastrous for FBOs. Being compliant is a competitive sustainable advantage and is integral to the growth of the business. The FSSAI is adding new regulations and the industry needs to keep pace with the changing trends and respond adequately with transparent implementation by leveraging technology.” Head of Quality, Nestlé South Asia, Omprakash Arora said “Consumers chose a product from a supermarket or shelf based on the implicit trust they place on the producer and that trust is based on the inherent quality of the product. We ensure quality in our food products by having quality management systems in place. Any system requires hardware and software. Hardware involves the conceptualization of the product, designing and manufacturing processes, and verifying the product and processes through internal and external audits. Software of quality management system is the pervasive quality culture that is ingrained in our employees.” Companies should ensure proper segregation of raw materials and prepared foods and store food and non-food products in storage. There must

The most important aspect of food safety is mostly behavioural in nature. As per Patanjali’s Chief General Manager – Quality and Legal Compliances, Atul K. Joshi, “All manufactures follow GFSI standards but what is different in our case at Patanjali, it is the work culture. It’s driven by the vision of Baba Ramdev and Acharya Balkrishna, that they personally communicate to the last employee through engagement programmes. This encourages the employee engagement culture in the organization. Quality is a culture; food safety is a culture and a culture will only succeed when it percolates down to the execution level and the last employee has imbibed that and is involved.” If there is a gap between the standard requirement and what is executed at the shop floor, then there will be gap in the quality and food safety. When there is no gap it means consistent quality every day. “The three pillars of execution compliance are, ‘Plant, People and Process’. All our plants are GMP hygiene approved; we undertake hazard analysis and risk-based preventive controls, rigorously train our employees and are responsive to customer feedback. Building capacity and capability through education and training is an area of focus and we are already looking ahead by training them under US FDA regulations to keep pace with the evolving food safety aspects,” Joshi added. In the end, Shalini Chakravorty finally noted that “We should also appreciate the need to build the manufacturing units, quality control mechanisms and processes with foresight and thinking ahead of the time, factoring in the changes in law in future.

mported food items with less than 60 per cent of shelf life left will not be allowed to enter Indian market as per the new regulations issued by regulator FSSAI. The Food Safety and Standards Authority of India (FSSAI) has notified the Food Safety and Standards (Import) Regulation 2017 making it mandatory for importers to obtain its license. FSSAI CEO Pawan Kumar Agarwal said, “We are happy that FSSAI has been able to finalise the regulations for imports of food items. This will bring an end to all uncertainties regarding food

imports into the country.”In the new regulations, the FSSAI said, “No article of food shall be cleared from the customs unless it has a valid shelf life of not less than 60 per cent at the time of import.” FSSAI said shelf life means the period between the date of manufacture and the 'Best Before' or 'Date of expiry', whichever is earlier as printed on the label.It specified that no person shall import any food article without an import license from the Central Licensing Authority in accordance with the provisions of the Food Safety and Standards (Licensing and Registration of Food Businesses)

Besides, the new regulations have provisions for laboratory analysis of samples of imported food, prohibition and restriction on food imports, and amenable food labelling provision for ease of trade. “The regulation also specifies the scheme for risk based sampling of imported food articles, which facilitates ease of doing business while not compromising the health of Indian public,” the regulator said. FSSAI further said that its officials at the customs can reject consignments which do not comply with the provisions of Labelling and Packaging Regulations, 2011 at the visual inspection, without drawing any sample. However, these rules will not apply to individuals bringing food items for personal use if the value of such products does not exceed the amount allowed by customs from time to time.

Nagaland school board bans sale of junk food within its premises

he Nagaland Board of School Education (NBSE) has directed all schools in the state to ensure that no junk food is sold within a radius of 200 metres of school compounds. NBSE Chairman Asano Sekhose said in an official notification, consumption of foods high in fat, salt, and sugar (HFSS) popularly known as junk food is associated with increased risk of certain diseases such as type 2 diabetes, hypertension, dyslipidemia, chronic inflammation, and hyperinsulinemia with a risk of cardiovascular diseases in later life. These diseases and childhood obesity have been reportedly found to affect the cognitive and physical development of children adversely causing an irreparable loss to the society, it said.

have direct bearing on schools and therefore, the NBSE advised all schools in the state to implement it. The schools have been asked to take measures to ensure that the canteens do not cater any HFSS food such as chips, fried foods, soft drinks and control the sale of junk food within a radius of 200 metres from the school compound.The schools have been directed to constitute a School Canteen Management Committee comprising of 7-10 members, including the teachers, parents, students, and school canteen operators and that the committee shall be solely responsible for providing safe food to the school children. Schools are to organise awareness programmes like celebration of Nutrition Week from September 1 to 7 for nutritious food and avoidance of junk food.The schools are also to impart education on quality nutrition and integration of physical activities during the school hours, besides teaching students about the importance of a healthy active lifestyle and following healthy eating habits.

That will give the much-needed competitive edge.” She said that it is also very important to set the tone from the top to build a culture of quality and food safety. “That will set the right direction for the organization and build the much-needed quality culture. Food safety objectives cannot be fully realised without the cooperation and active participation of all stakeholders: farmers, processors, retailers, and regulatory authorities across the value chain.” The panellists concluded that an effective strategy for ensuring food safety is to adopt a preventive approach at all stages of the food chain. This can be done through the application of good practices. Taking these steps can prevent and mitigate the food risks.

Regulations, 2011. FSSAI said it has brought the regulation with an aim to streamline the process of clearance of imported food in an efficient and transparent manner. These regulations lay down the procedure for clearance of food products imported into India. It includes provisions related to licensing of food importer; clearance of imported food by the Food Authority; storage, inspection, and sampling of imported food.

In this context, the NBSE said the ministry of women and child development (WCD) constituted working group has submitted its report on addressing consumption of junk food and promotion of healthy snacks in schools of India. The recommendations made through the report

Beverages & Food Processing Times

The NBSE Chairperson also notified on creating a set of activities such as debate on food safety, competitions for senior students on topics related to hygiene and sanitation, advantages of healthy lifestyle options.Making children aware about obesity, junk food and importance of physical activity, was also recommended.

Vol. 9, Issue 11 - April - 2017

FOOD SAFETY NEWS

Food regulator raises concerns FSSAI creates awareness on on food safety of Indian Railways safe and nutritious food at home

ood Safety and Standards Authority of India (FSSAI) raised concerns on food hygiene on trains and asked Indian Railways to redesign coaches so that food served on trains are not stacked next to the lavatories. FSSAI Chief Ashish Bahuguna was present at the Round Table Conference on how to improve Quality of Catering Services organised by the Indian Railways. He said, “If you look at your catering services function on board, first thing that happens is that the food items are stacked next to the toilets. That puts off everybody. What happens after that is worse. When people carry their own food, there is no place for disposal. So, hygiene and sanitation is something that has to be looked at seriously.” The regulator has drawn up a blueprint to spread food hygiene awareness and train railway catering officials on food safety. He added that re-engineering of coaches must be done on the longer run as passengers are ‘hesitant to approach the wash basins’ on trains due to poor hygiene conditions. Bahugana said providing safe drinking water on trains is another major issue and water dispensing machines may be installed on board. FSSAI Chief said that instead of offering a bouquet of food items, Railways should focus on providing limited but quality food to passengers. An FSSAI official informed it has formulated a ‘Safe Food on Track’ programme for training supervisors of catering units at railway stations, food vendors and onboard catering units on food safety. This proposal was discussed in a meeting

of FSSAI officials with the Indian Railways. The FSSAI has proposed that master trainers shall be selected out of food safety officers and Indian Railway Catering and Tourism Corporation (IRCTC) officials. These officials will be trained at Delhi, Kolkata, Chennai, Mumbai and other places,” the official added. FSSAI further proposed several steps to create awareness related to food safety at railway stations and on trains. These include printing of food safety tips on food tray covers to onboard passengers, display of food safety tips in railway coaches and the use of food safety display boards at various food establishments at the railway stations. Additional Member (Tourism and Catering), Indian Railways, Sanjiv Garg, said “Hygiene is a problem and we are tackling those issues. We have five-six people involved with on-board housekeeping in Mail Express trains. Sometimes passengers create unhygienic conditions by keeping their food trays below their seats and later, the staff is unable to keep the coaches in clean conditions.”

ood regulator will launch an initiative on ‘safe and nutritious food at home’ to create awareness about healthy food items and ways to test common adulterants at home.

The Food Safety and Standards Authority of India (FSSAI) is relying on resident welfare associations and other local bodies to broadcast information on safe and nutritious food. They plan to reach out to 40 crore households in the country under its drive. The initiative is being launched in pilot mode in city of Delhi and will gradually be extended to National Capital Region and country-wide in the days to come. Initiatives will also be launched to promote safe food at schools, offices, eateries, and religious places, among other places. FSSAI CEO

Pawan Agarwal said “We have created guidance documents around what is required to be done at home, at workplace, at school or outside. We shall launch the initiative around safe and nutritious food at home on a pilot basis.” Speaking at a conference on ‘Ensuring Hygiene & Safety for Our Industrial Workforce’ Agarwal said, “We all recognise that in India, the levels of hygiene in general are poor. We have to go long, long way as far as that (industrial and common hygiene) is concerned.” He said “We are expecting resident welfare associations and local associations will take on this responsibility. We will provide them the material. We are releasing the guidelines, like on how to test common adulterants at home”. FSSAI will provide a green book to every household and create a dedicated website for safe and nutritious food at home. Similarly, for schools, it will prepare a negative list of high fat, sugar, and salt foods — commonly referred as junk food to ensure food safety and nutrition in and around schools, including lunch boxes and canteens. It plans to make licence from FSSAI compulsory for food businesses involved in mid-day meal scheme.

Stop usage of staple pins to pack food: FDA

he directorate of food and drugs administration (FDA) has asked food business operators to immediately stop the use of staple pins to pack food articles. The directorate has received several complaints from consumers regarding the use of staple pins to pack food items in plastic and paper bags by food vendors, and suggest to seal them with a thermal unit or cello-adhesive tapes. FDA said in a statement, pins are too small to be readily noticed if they fall into food items and can have a damaging effect when swallowed. Children are more prone to such accidents. “In view of the above and in larger public safety, all food business operators, including supermarkets, malls, provision stores, retailers, fast food joints, hoteliers, kiosks, as well as self-help groups and home-based food packers are hereby directed to immediately stop the use of staple pins, for packaging food articles and should strictly employ better and safe methods for the same, so that consumers are not placed at any undue risk.” The directorate has also urged consumers to be vigilant while purchasing food articles and insist that vendors don’t use pins while packing.

IMCD India Private Ltd.Mob: +91 - 9167836974, Email: nitin.moily@imcd.in

Beverages & Food Processing Times

Vol. 9, Issue 11 - April - 2017

BIZ EXPANSION

India�s Only Monthly Newspaper for Food, Beverage & Allied Sectors

Punjab Sind Dairy takes and the HACCP. The company also obtained the Export Inspection Agency License and AGMARK.

www.agronfoodprocessing.com

Vol. 9, Issue 11, April 2017,

The Directors have a proven track record of continuous and increasing profitability since preliminary business, the company has strategy to nurture at a fast speed in all the dimensions. After the achieving sufficient target and as per the requirement of products the board of Directors has determined to expand for enhance the production capacity to satiate the demand and have invested huge chunk of amount by installing the state of the art machinery imported from Germany, it is a unit which needs to be seen as it is the first dairy in private sector to have a fully automatic plant.

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s it in contravention to the central government policy or is there a dual game going on…….whatever the reason it’s the mango people who actually writhe. Henceforth it is today I understood the real meaning of sardonicism; ok let me clear up what I am trying to say….. The Centre has been encouraging the meat industry and the food processing ministry to provide aid of up to 50 per cent to support them. But the Adityanath Yogi government in Uttar Pradesh has now gone after mechanized slaughterhouses, meat producers and meat industry. Uttar Pradesh accounts for nearly 50 per cent of India's total meat exports and such a decision by the govt would affect the livelihood 25 lakh people directly or indirectly. All India Meat and Livestock Exporters Association "supports banning illegal abattoirs" but opposes the move to shut down all the mechanized ones and thus is planning to knock court doors to resolve the matter. They are keeping a close watch on the developments and will wait. An organised industry should not be dealt with in this manner. In the past three months, the meat industry has suffered huge losses due to demonetisation and the closure of mechanized slaughter houses will add to the woes. As per estimates, the country exports meat products worth Rs 26,685 crore annually and with the closure of slaughter houses in UP it will come down to half. Internationally too, the meat industry seems to be jinxed with Brazil's meat industry getting burned in a corruption scandal that has prompted several countries to pull Brazilian beef and chicken from the menu. Brazilian meat exports were worth USD 63 until "Operation Weak Flesh," which revealed that some meatpackers had paid crooked inspectors to pass off rotten and adulterated meat as safe. That figure plummeted to about USD 74,000. Curving towards the food processing industry, I think it’s kind of amazing to see how this industry is progressing. Indian food processing industry is widely recognized in having the potential for uplifting agricultural economy. The Government has now permitted 100 per cent FDI under FIPB Route for marketing including through e-commerce of food products manufactured and/or produced in India. Now to promote FDI and investment into India, Food Processing Industries, Minister Harsimrat Kaur Badal is leading official ministerial delegations to all over the world. The initial response has been tremendously encouraging and many foreign companies have expressed interests to come into India to reliable local partner. Therefore, Ministry of Food Processing Industries has created an Investment Targeting and Facilitation Desk within the ministry that shall help them collaborate, associate, network, and source from India. The Cell shall also prepare a list of Indian companies also for their foreign partners. Liberalization of FDI policy on Food Products retail trading sector would be more infrastructure development friendly and also bring in significant improvement in Indian agriculture sector. About three years after it exited the Indian market, French retailing major Auchan Group is keen to return if the government allows “food plus” in FDI in retail. Executives of the company recently met senior officials of the ministry of food processing industries (MoFPI) and expressed interest in coming to India, in case the FDI norms are relaxed. Auchan and another French retailer, Carrefour, exited India in 2014. Auchan has a hypermarket chain network of about 600 in 12 countries in central and northern Europe, Russia, and China. The company has a euro 44.4-billion turnover. So I guess the hard work of our Minister is showing fruitful results, but deterrents are there nonetheless, as none of the international players would take any concrete steps before the government clarifies its rules on FDI in retail and ‘food plus’ component. Also, the government is talking about allowing just ‘Made in India’ products at the stores, and retailers have concerns about that as well. Also for the growth of the Indian food processing sector, the government is formulating a national food processing policy with an overarching goal of providing remunerative return to farmers and reducing wastages. The objectives of the policy include creation of adequate infrastructure facilities along the supply chain to ensure better price for farmers and supply of affordable and quality produce to consumers and aims to create employment and to position India as preferred investment destination. India is fast becoming a favored investment destination for international market, and I ardently believe that food industry is a giant backer in it. Our culture, tradition food, and work amalgamated with international acknowledgement have brought the country to an era of new deference. Till next time!

unjab Sind Dairy Products Pvt. Ltd is a successful multi-products dairy industry in the business hub of India, and spread over Mumbai, Nasik, Gujarat, and Goa. Punjab Sind was established since 1969 to furnish, processing and distribution of milk and milk products. The firm had started with production of milk products in 2 shop at a local area i.e. Khar. The massive success of the organization is evidenced through the growth rate of the company has successfully tapped potential market gap in the high-class societies of Mumbai, Gujarat, and Goa. The company has successfully recognized a brand allegiance in the major areas of Mumbai. The company also established individual market with alliance of various malls and institutions. Directors have fine experience of the milk business and inborn management skills, which have led to planning a quantum rise through this ambitious project. Presently the company sells its product in respected Punjab Sind brand. The brand resembles quality and care for the health of the consumers.

The company desires to spread out in the present area of operation and is enthusiastic to sell its esteemed products through a well-set circulation line in Mumbai and other states. The company has unique plans to pierce the international market with the already existing and proposed new products. The company wishes to manufacture the products in the state-of-art processing unit at Goregaon under the brand name Punjab Sind Dairy Products PvtLtd. Owing to vision of the directors, the company has already achieved the international certifications like the ISO 9001-2000

Beverages & Food Processing Times

The company presently procures hygienic good quality milk from private dairy farms, dairy farming cooperative societies, and from other dairies if required. The company has procedure to develop their own dairy farm for obtaining the best quality milk required for the upcoming plans of exports. The directors trust that quality with consistency will reap rewards for the company in terms of sustainable business. With your support, the directors envision their company among the zenith dairy industries in the state. The promoters of the companypossess the universal visualization of the business developments. They have visited different parts of the world to study the global scenario of the milk industry time to time. This has resulted into dynamic foresight and wide-vision for the captioned venture. They have studied various marketing strategies in the world and have worked upon the best appropriate model for India, in the fast-changing economic scenario of India. The company will be focusing on the retail as well as the institutional market sale where they expect to get maximum value for their products.

Wide range of Dairy & Food Products Punjab Sind has been dominating the dairy market in area of operations for years owing to a wide range of quality dairy products. Punjab Sind dairy products are known for purity, quality packaging, unadulterated taste and are widely popular among the population. The brand offers a complete range of dairy products, compromising of toned milk, premium gold milk, flavored milk, curd, lassi, chaas, mishit doi, paneer, mawa, basundi, rabdi, white butter, cow ghee, pure ghee, ice cream, sweets, kulfi, shrikhand.

Vol. 9, Issue 11 - April - 2017

BIZ EXPANSION

franchise route for further expansion

Outlets open for franchisees Punjab Sind (the franchisor) provides exclusive and extensive franchisor support to the franchisees through carefully devised franchisee support program focusing on the following parameters. Set up The franchisor would assist the franchisees in choosing the best location for outlet operations and would also provide support related to the designing of the outlet. Inventory Management The franchisor will serve as a single-point destination for purchase of exhausted stock and would replenish the stock at the franchised outlet. Recruitment and Training The franchisor will assist the franchisees with initial recruitment and training of franchisee staff to build a strong team for efficient business operators.

Branding The franchisor will provide branding support to attract potential customers and boost sales at a franchised outlet. Operations Manual The franchisor will provide an Operations Manual containing mandatory and suggested specifications, standards, operating procedures, and rules for running the franchise operations smoothly. Advertising & Promotions The franchisor would assist the franchisee events specific to marketing/branding of Punjab Sind at the regional/national level. This will include participation in the relevant events and tie-ups with magazines/newspapers etc. promoting each franchisee outlet.

franchising, based on the following franchise facts: Reasons why one should collaborate with Punjab Sind: It is an established brand with existing customer base ISO 9001:2000, AGMARK, HACCP certified brand Wide range of quality dairy & food products Advanced manufacturing facility with imported machinery In-house quality assurance laboratory

Ideal franchisee profile Punjab Sind looks forward to collaborating with passionate entrepreneurs who stand strong on the following parameters Location: Adequate retail space at a prominent location Capital: Strong financial backup with a willingness to invest for the growth of business Experience: Dairy retail industry experience Ability: Capable to look after the day-to-day functioning of the outlet

Punjab Sind looks forward to expanding their presence on a pan-India scale with the help of

How Punjab Sind captured the market Punjab Sind sources raw dairy products from the leading dairy farms and dairy cooperatives societies to ensure high-quality dairy products. The brand also aims to develop an in-house dairy farm to maintain consistency and quality of dairy products. The dairy products are produced, processed, and packed at an ultramodern and hygiene production facility. The brand boasts of a state-of-the-art, fully automatic dairy plant that has been equipped with advanced machinery that has been imported from Germany. The advanced unit makes Punjab Sind, the first dairy company in the private sector to own a fully automatic plant for processing various dairy products. The brand also has an in-house quality assurance lab with the latest equipment to check the quality of finished products. All the products are hygienically packed in the processing facility to ensure minimal contamination and original taste. The brand’s expertise in providing pure dairy products has made Punjab Sind, one of the best dairy brands in the country. The quality of Punjab Sind’s products can be testified by the fact that the brand is an ISO 9001:2000 certified dairy brand with AGMARK, HACCP & Export Inspection Agency License. 100 per cent Pure Products for Everyone Punjab Sind is an established dairy brand that was started in the year 1969 in Mumbai, Maharashtra. The brand is involved in processing and distribution of premium dairy and quality food products and operates in many regions across Maharashtra, Gujarat, and Goa. Assurance of Purity & Quality Punjab Sind understood the widening gap between the demand and supply of quality dairy products in urban areas and came up with a wide range of dairy and food products. Each Punjab Sind product is an amalgamation of purity, quality, and taste which the brand produces using fresh ingredients and advanced production technologies. The brand fulfills its promise of quality and purity through a complete range of healthy dairy and food products. Dairy industry with booming prospects India boasts of possessing a flourishing dairy market that is pegged at USD 45 billion and contributes about 1.6 per cent of global dairy exports. Milk consumption has been a regular part of the daily diet of the Indian population. The growing population, rising living standards and an increase in the purchasing power have led to the growth in the average milk consumption that has resulted in an increase in the demand for dairy products in the country. Currently, a large segment of dairy industry falls under the unorganized segment with only 20 per cent of the milk production coming from organized co-operatives and private dairies. The growing demand and rising health and hygiene concerns related to food products call for setting up an organized distribution chain for dairy products that spans across the nation. Changing consumption patterns and rising demand presents a significant growth opportunity for organized players in the dairy industry. Rapid urbanization, growing demand for dairy products, quality concerns and acceptance of packaged products presents a sparkling opportunity for retailing of dairy products in near future. To know more about Punjab Sind dairy, visit the website: www.punjabsind.com and follow them on www.facebook.com/punjabsind/ , www.twitter.com/punjabsind , www.instagram.com/Punjabsind/

Beverages & Food Processing Times

Vol. 9, Issue 11 - April - 2017

NEWS

Emerson Continues To Invest In India

Launches the Gurgaon Cold Chain Center To Address The Needs of North India’s Cold Chain Market project is optimally designed. These services cater to the wide range of cold storage facilities such as fresh produce collection centers, pack-houses, fruit processing, dairy, logistics warehouses and retail. The Gurgaon center also offers practical hands on training covering a wide range of topics along with live equipment, simulation, and solutions in

ndiai's one of the fastest growing economies in the world and offers immense potential for the cold chain industry. The government has enabled growth by taking many steps in this direction promoting cold chain infrastructure by encouraging adoption of environmentally responsible and energy efficient technologies, while also enabling skill development to support the industry. Emerson received overwhelming response from the key Industry stakeholders for its First Cold Chain Center located at Chakan, Pune. Encouraged by this success Emerson opened its new Cold Chain Center at Gurgaon, to be close to its customers in North India.

inister for Food Processing Industry Harsimrat Kaur Badal is meeting executives of top Japanese food processing, manufacturing and retailing companies such as Kagome, Marubeni Corp., Mayekawa Manufacturing, Ise Foods and Isetan Mitsukoshi to attract foreign investment and collaboration in India. Badal, on a three-day trip to Japan, met the state minister from the Ministry of Agriculture Ken Saito to discuss investments in the sector.

action. Speaking on this special occasion, Mr. Hakan Erdamar, President Asia and Middle East & Africa, for Emerson’s Commercial & Residential Solution splat form said, “Emerson has an unmatched array of products and solutions to support the Cold Chain Industry. Our value proposition of offering the best-in-class global technologies, customized locally for the India Cold Chain market, places us in a unique position

This center provides expert project design services to end users, contractors, and consultants. From heat load calculations to customized refrigeration solutions, Emerson’s team works to ensure that the cold storage

Japan keen to invest in food processing sector of India

Hakan Erdamar to serve the industry in an optimal manner. We are delighted to meaningfully contribute to the development of the Cold Chain segment in India” It is recognized that strong cold chain infrastructure leveraging highly energy efficient technologies and intelligent solutions will be vital to preserve food quality and minimize food wastage in India. Raising awareness levels through training and ensuring strong lifecycle support will act as catalysts for scaling up the Cold Chain Infrastructure in the country. Speaking at the launch, Mr. Sridar Narayanswami, Vice President and Managing Director of India,Emerson’s Commercial & Residential Solutions platform, said, “North India is the largest region for Cold Chain with presence of key industry players across farm to fork. Several nodal agencies are based in this region. We are pleased to open this fully equipped facility to provide training, design services and technical support to our customers and partners.”

Sridar Narayanswami

Japanese companies are financially strong and are looking at investments in India. The Japanese are not looking at India as just a large market but also as a manufacturing hub. As per the Department of Industrial Policy and Promotion, foreign direct investment from Japan was $19.4 billion from April 2000 to September 2016, which was about 8 per cent of the total FDI into the country during this period. Badal said bilateral trade between India and Japan is worth about $14 billion, of which food accounts for $1 billion. Japanese food companies are looking to tap this huge opportunity. India can be a prospective base and export hub for seafood, cashew and sesame. One of the biggest egg manufacturers of Japan - Ise Foods - is interested in setting up operations in India as the country is third-largest producer of eggs in the world,” she added. The move to highlight India’s food sector is on account of a lack of interest shown by international companies to set up shop after the country allowed 100% FDI in the food-only retail sector.

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Vol. 9, Issue 11 - April - 2017

PACKAGING NEWS

Uflex bestowed with US Flexible Packaging market in India expected to reach $32 Packaging Achievement Award billion by 2020

irector, Indian Institute of Packaging (IIP), N.C Saha said the Indian packaging market is expected to reach $32 billion by 2020. The Indian packaging industry constitutes about 4 per cent of the global packaging industry. The per capita packaging consumption in India is quite low at 8.7 kg, compared to countries like Germany and Taiwan where it is 42 kg and 19 kg respectively. Organised retail and boom in e-commerce offers huge potential for future growth in retailing has given a boost to the packaging sector. Saha announced that IIP, an autonomous body under the Ministry of Commerce and Industry, will

organise a two-day conference on “Inno vision in packaging” on March 23-24. He said the objective of the conference was to update on the worldwide innovations in packaging and to have discussions on how to improve standards in packaging materials, technologies, techniques, and packaging machines. Over 300 delegates will attend the twoday meet, including some from countries like the US, Britain, Germany, and Switzerland. IIP has plans to expand their operations. Three centres in Bengaluru, Guwahati and Kakinada in Andhra Pradesh will be fully functional in next two years.

Mother's Recipe introduces innovative packaging for cooking paste category

other's Recipe recently launched their Garlic Paste in an innovative 300-gram tub pack. Convenient and innovative packaging has become important for any new product launch. Currently, Ginger Garlic pastes are available in standee pouch, spout standee pouch, glass bottle, plastic bottle, tube packaging and pillow pouch. It is the first brand to introduce this innovative packaging that offers ultimate convenience, zero wastage, easy storage, and authentic taste to consumers. The cooking-paste is an essential ingredient in Indian cuisines and its market is estimated at Rs 150 crore. In the cooking paste segment, Mother's Recipe is one of the leading players commanding a market share of 18 per cent based on Euromonitor estimations. Head - Business Development, Mother's Recipe and ELMAC brand, Sanjana Desai said, "A key principle for modern product packaging is that the easier it is to use a product, the more likely it will be accepted by consumers. The demands of the FMCG segment are evolving every day and consumers are seeking convenience and better packaged products. Thus, we need to continuously innovate in line with the growing consumer

expectations while providing our customers with only the best quality and tastiest of products. Our new Ginger Garlic Tub is in line with our aim to liberate our consumers, help them save time and provide convenience while maintaining traditional taste." "We have always given utmost priority to consumer convenience and product quality while developing new products. The spout packs had added some convenience in the category, However, retaining the authentic taste of the paste and reducing wastage was a challenge. The new product packaging addresses these issues providing authentic taste without any preservatives (NO sodium benzoate {chemical preservative}) and absolutely zero wastage, as consumer can scoop it out as per their requirement and store it easily. With the launch of this new packaging, we expect to grow our market share to at least 22 per cent in the first six months,” Sanjana added. The product is available in 300 gm for Rs.59 across all hypermarkets, local stores and Mother's Recipe exclusive outlets and e-store (http://shop. mothersrecipe.com) along with all the leading e-grocery platforms.

Charging above MRP is violation of the law: Paswan

he government has sought explanation from companies selling packaged mineral water over different MRPs of bottles for various places and directed that the sale price should be same at airports, hotels, and malls. Food and Consumer Affairs Minister Ram Vilas Paswan tweeted that the consumer forum under his ministry have been receiving complaints relating to different MRP being charged for packaged mineral water at different places. Also, he tweeted that it came to their notice that the companies had printed different MRPs for selling the same bottle at different places like hotels and airports. The ministry had sought explanations from such companies regarding different MRPs of the same water bottle, he tweeted. "Mineral water bottle will be available at the same rate at airports, hotels and

malls," was his tweet. Last year in October, Paswan had said that sale of packaged water and soft drinks above MRP (Maximum Retail Price) including at airports, multiplexes, and hotels would attract stringent penal actions like fines and jail term. "Charging above MRP is violation of the law. But we still see at airports, multiplex and hotels, that packaged water is sold at more than the MRP. This needs to be stopped. The packaged drinking water is sold at 10-20 per cent higher rates at these places, while in some cases, MRP is not even written on the water bottle and ‘soft drinks like Coca Cola are sold in loose at an increased rate’, Paswan said. "We have sufficient powers to take action against violators and we will take if consumers file complaints in this regard. There is penalty and even jail term for violators," Paswan said.

lexible Packaging Association which is a prominent US association of the manufacturers of flexible packaging and material or equipment suppliers to the industry organized an awards event. This year 75 distinct packaging entries were in the race to achieve recognition with a total of 152 entries collectively (some packages were entered multiple categories). 19 packages were honoured with 29 Achievement Awards.

Chairman and Managing Director of Uflex, Ashok Chaturvedi said, “Flexfresh clearly upholds the ethos of Flexible Packaging through myriad sustainable advantages that it offers towards shelf life extension for fresh produce from few days to several weeks. We have already tried and tested the efficacy of this packaging solution for fresh produce ranging from Iceberg Lettuce to Broccoli to Bell Peppers, Rambutan, Mangos to Blueberries and now to flowers. Trials for several other categories are underway. We are living in a world where almost one-third of the food (approximately 1.3 Billion tonnes) produced for human consumption is wasted every year and millions

of poor go hungry every day. A major portion of this wastage occurs due to flawed packaging. I am glad that the engineers at Uflex could perceive this need- gap and plugged it by developing Flexfresh. I would like to thank the Esteemed Jury of Flexible Packaging Achievement Awards 2017 for assessing the true potential of Flexfresh and the mettle it beholds to bend the arc of the history to the best advantage of the poor.” Uflex’s Waterless Internet Flower Packaging was recognised in the following categories: Gold in Extending the Use of Flexible Packaging, Gold in Technical Innovation, Silver in Sustainability, Silver in Packaging Excellence. Waterless Internet Flower Packaging works on the principle of Active Modified Atmospheric Packaging (AMAP) through Flexfresh – a special patented polymeric film offering shelf-life extension solution for fresh fruits, vegetables, and flowers. India’s largest multinational flexible packaging materials and solution company, Uflex introduced this specialised packaging solution in India and overseas earlier last year.

French packaging automation company e3neo acquired by Ranpak

eam e3neo provides optimal solutions across a variety of vendor platforms to meet the needs of high-volume fulfilment operations. They have over 20 years of experience in improving and automating customers' order fulfilment processes. By using a turnkey approach of consulting, implementation, and service, e3neo has improved fulfilment operations for customers in a wide variety of industries and geographies. Their solutions range from integrating with customer warehouse management software for optimizing packaging dimensions, to carton erection, in-thebox product fixation, and rightsizing and closing boxes. Through experienced project management, elements are combined to reduce cost and increase productivity based on the customer's unique application requirements. Ranpak CEO Stephen Kovach remarked, "We have carved out a market leading position with our in-the-box packaging solutions over the past decades. Customers choose Ranpak for the quality of protection, the efficiency our systems bring to their packaging operations and the sustainability of our paper-based solutions. Warehouse automation is increasingly important to achieve efficiency and productivity in packaging operations. With the acquisition of e3neo we are expanding our options for customers who want to take packaging

automation to the next level. The proven technology and expertise of e3neo are crucial for us to cater to the needs of high volume fulfillment operations and will be important to our growth strategy." Established in 1972, Ranpak's goal was to create the first environmentally responsible packaging material to effectively protect products during shipment. The development and improvement of materials, systems and total solution concepts have earned them a reputation as an innovative leader in the packaging industry. Jean-Yves Sia and Uwe Klärner, Founder and Co-founder of e3neo stated "We are very excited about the acquisition by Ranpak. We are solving a universal problem for customers and Ranpak's strength as a global company positions us well to grow quicker and keep up with increasing demand for automation in fulfillmentcenters." Ranpak and e3neo will focus on packaging applications and solutions delivery to their customers. "While e3neo projects are unique and customer specific, leveraging Ranpak's organization for lead generation, business development and channel support will help us stimulate and accelerate growth," Kovach added.

Govt to set up panel to promote bio-degradable plastics

he government is going to set up a task force to study feasibility and cost-effective manufacturing of bio-degradable plastics to address environmental concerns and a national programme will be designed to promote manufacturing and use of bio-degradable plastics based on the recommendations of the task force. Fertiliser and Chemicals Minister Ananth Kumar said Plastics has become a necessity and at the same time a big challenge. There is misuse of plastics. How can we stop this? There is a solution

Beverages & Food Processing Times

and that is bio-degradable plastics but cost is an issue," Food packaging industry is one of the largest consumers of plastics despite ban. The minister said that as there is cost implication to replace plastic, the government will take steps to promote biodegradable materials and added that the chemicals, petro-chemicals, and plastic sectors has grown around 12 per cent this year, defying all claims of a slowdown in the economy post the demonetisation drive.

Vol. 9, Issue 11 - April - 2017

NEWS

Roquette celebrates 10 years of operation of its Pantnagar manufacturing site

n the 3rd and 4th of February 2017, Roquette celebrated with its customers the first 10 years’ operation of its Pantnagar manufacturing site. On this occasion, Roquette reaffirmed its engagement and commitment to continuously improve its customer focus to become a global leader in Food, Nutrition and Health markets. The CEO of the company, JeanMarc Gilson, joined by other senior managers from India and abroad, hosted the celebration which counted on the presence of more than 100

customers. During the event, Jean-Marc Gilson, Roquette CEO, underlined: “The 10th anniversary of our Pantnagar site marks an important step in the Group’s history; a history that started over 80 years ago, in France, and that has gone through a strong international development since then. International, but much grounded on a strong local approach to support market development. Pantnagar is the perfect illustration of this commitment to serve our customers in India. With its investments in India, Roquette proves its ambition to establish long-term, preferred partnerships with its customers”. In 2012, Roquette acquired 3 starch plants in India, thus becoming the leader in this fastgrowing market. Amitabh Tiriar – Managing Director of Roquette India and Vice President of Manufacturing for the India, Middle East and Africa (IMEA) region, noted: “This acquisition underlined the Group’s ability to understand and

India and Poland have tremendous opportunities for agriculture trade

O anticipate its customers’ needs. While striving for industrial excellence, the company aims to remain number one in India, for the benefit of our customers”. To meet the growing demand of its Food industry customers, Roquette has recently boosted its industrial potential at the Pantnagar and Gokak sites in 2015. The capacity of the Pantnagar site increased by 60 per cent and a new co-generation unit was installed to limit CO2 emissions into the atmosphere.

ne day Conference on India - Poland Bilateral Cooperation in Agriculture & Allied Sectors was held on 8th March 2017 at NASC Complex, Pusa, New Delhi. The conference was co-chaired by Dr. S. K. Pattanayak, Secretary, Department of Agriculture & Famers Welfare and Ms. Ewa Lech, Deputy Minister of Agriculture of the Republic of Poland. Jalaj Srivastava, Additional Secretary, Department of Agriculture, Cooperation, and Farmers Welfare in his welcome address underscored the importance of this bilateral conference that offers a highly effective platform to conduct fruitful relations on topics of common interest between the two countries. While addressing the Conference, Deputy Secretary General, FICCI Vinay Mathur informed that India and Poland share some similarities and both the countries have tremendous opportunities for the agriculture trade. Tomasz Lukaszuk, H.E. Ambassador of the Republic of Poland focused on the issue of phytosanitary regulations governing the export of Polish apples to India. He said that he would like to see an intensification of agricultural trade between the two countries. Ms. Ewa Lech, Deputy Minister of Agriculture of the Republic of Poland said that using Polish technologies to enhance food processing capacity in India could be a win-win formula for companies on both sides. She highlighted that food produced in Poland is safe, healthy and of the highest quality. Polish food producers use only one third of the amount of fertilizers used elsewhere within the EU. This conference would bring out clear understanding of the rules and regulations which would be helpful in promoting trade and economic cooperation between the two countries. Dr. S. K. Pattanayak, Secretary, Ministry of Agriculture & Famers Welfare in his inaugural speech said that India and Poland share a longstanding friendly relationship, marked by high level political contacts, vibrant economic engagement and a strong partnership in the field of agriculture and allied sectors. The Union Cabinet has already approved signing of agreement between India and Poland on cooperation in agriculture and allied sectors. The agreement is likely to be signed in April 2017. This shall cover exchange of information between the two countries on various aspects of agriculture and allied sectors including agri food trade, plant health and phytosanitary regulations as per international trade requirements, participation in fairs, exhibitions, seminars related to agriculture and agri-food processing etc. Government officers, scientists, and industry representatives of both the countries attended the conference. It apprised both sides on the latest developments of their activities in the field of seed, horticulture, animal husbandry, plant protection, mechanization, food processing and allied agriculture sector. Finally, both the sides reaffirmed their commitment to maintain close contacts through the established channels. Both sides will continue to foster cooperation in priority fields of mutual interest. Polish officials and business delegation held a meeting with members of the Forum of Indian agriculture industries. The Indian partners expressed their interest in purchasing of Polish products and transfer of Polish technologies for agricultural and food processing industry.

Beverages & Food Processing Times

Vol. 9, Issue 11 - April - 2017

DAIRY NEWS

Dairy animals' productivity must MobiKwik collaborates with be increased to meet demand dairy firm Verka to facilitate

nion Minister of State for Agriculture and Farmers Welfare Parshottam Rupala emphasised the need on increasing productivity of dairy animals with the increase in demand for milk. The minister was speaking at the inaugural ceremony of national workshop on improving feed production efficiency and quality control aspects of cattle feed plants, organised by the National Dairy Development Board (NDDB) in Anand town in Gujarat.

Agriculture is the back bone of rural economy of the country and dairying system plays an important role in it. He said that with the increase in demand for milk, productivity of dairy animals should increase. "It is time that we refocus our efforts in providing good quality feed and mineral mixture and put up concerted efforts in promoting different variants of compound cattle feed for different categories of animals," he said. Rupala also said

that to ensure quality in feed production, there is a need to have qualified trained manpower, efficient plants and machinery and technical expertise to produce right type of feeds. Chairman of NDDB Dilip Rath said that India's model of milk production is based on feeding crop residues and agricultural by-products and using family labour to add value to resources which otherwise have limited alternative economic value. "It is in this context that the role of compound cattle feed in animal nutrition to help support the increase in milk production becomes significant," Rath said. He informed that the dairy cooperative network produces about 3.6 million tonnes per annum with an installed capacity of about 5 million tonnes in 70 cattle feed plants. "In addition, the private sector produces an additional 4.5 million tonnes. A total of 8 million tonnes per annum is sufficient for only about 8 million of the more than 100 million breedable animals," Rath said. On the occasion, Rupala launched NDDB's Cattle Feed Knowledge Portal, an interactive knowledge platform on various aspects of compound cattle feed production.

Pair dairy products with Vitamin D pills to combat bone loss years of age diagnosed with osteoporosis, a disease characterised by low bone mass and progressive deterioration of bone tissue. For those affected, osteoporosis can lead to increased risk of fracture, loss of physical function, decreased quality of life, and even death, researchers said.

onsumption of dairy products like milk, cheese, and yogurt along with Vitamin D supplements may protect against bone loss among older adults, researchers including one of Indian origin have claimed. Researchers found that vitamin D stimulates calcium absorption, which is beneficial for building bones and preventing bone loss overtime. The findings, by researchers including those from University of Massachusetts Lowell in the US, could lead to better care for people over 50

Shivani Sahni from Hebrew SeniorLife, a USbased nonprofit organisation said “This study is significant because in addition to milk intake, it also examined the association of other dairy foods such as yogurt, cheese and cream with bone mineral density and bone loss over time. Furthermore, this study clarified that the association of dairy foods with bone density is dependent on adequate vitamin D intake. However, additional studies are needed to confirm these findings using serum vitamin D concentrations.”

Dairy co-operatives to enjoy benefits of digital payments

DFC Bank said it has digitised payments at over 1,200 dairy co-operatives in the country under its Milk to Money (M2M) programme. The digitisation of dairy co-operatives has benefited 3.2 lakh farmers across 16 states, the bank said in a statement. The bank’s Head (Agri Business), Michael Andrade said “We are proud of what we believe is the second white revolution in the country and the changes it has brought about in the lives of

farmers. Bringing them under the formal financial fold has enabled them to live a better life.” M2M was launched in 2010 with an aim to bring dairy farmers into the organised banking system, digitising the entire dairy value chain, and bringing to them products meeting their banking and financial needs. M2M programme now covers Gujarat, Rajasthan, Uttar Pradesh, Maharashtra, Punjab, and Haryana, among other states.

cashless payments

obile wallet player MobiKwik has tied up with dairy firm Verka to facilitate cashless payments at 525 retail outlets across Punjab. Verka is the leading brand of the Punjab State Cooperative Milk Producers’ Federation Ltd popularly known as MILKFED. Earlier MobiKwik had tied up with dairy major Amul and is powered over 7,000 Amul-owned outlets and 3 lakh multi-branded outlets across the country. MobiKwik said in a statement, “the tie-up will help customers in making cashless payments using MobiKwik at 525 Verka outlets across the state.” Chief Business Officer of MobiKwik, Vineet Singh said “Driven by the ambition to enable a less cash society in Punjab, we at MobiKwik are proud to extend our cashless digital payments to the city’s lead milk cooperative, Verka. Across

the state, users can pay cashless using MobiKwik from today,”. Verka commands 75 per cent share of the organised market and has over 525 outlets in the state of Punjab.

India recorded growth of five per cent in Milk production

he integrated sample survey results of livestock during July-October 2016 has revealed that India registered growth of 5 to 9 per cent for milk, egg, and meat productions respectively in the country. While Uttar Pradesh is the top state for milk and meat productions, Tamil Nadu has been ranked top state in the case of eggs. Ministry of Agriculture released the survey results during the rainy season last year that covered 15 per cent sample basis across the country. The sample villages and urban wards were selected from the entire rural and urban areas. The survey is conducted in three seasons. A senior official said, “the total milk production has increased from 52.21 million tonnes during 201516 (Rainy season) to 54.50 million tonnes during 2016-17 (Rainy season) registering a growth 4.38 per cent. As against the targeted production of 163.74 million tonnes during 2016-17, the total estimated production in two seasons, summer and rainy, is 105.42 million tonnes showing an achievement of 64.38 per cent.” “The average yield rates of exotic and crossbred cows are estimated to be as 10.85 kgs and 7.40 kgs per animal per day respectively and the average yield rates of indigenous and nondescript cows are estimated to be as 3.56 kgs and 2.29 kgs per animals per day. The average yield rates of indigenous and non-descript buffaloes

are estimated to be as 5.86 kgs and 4.04 kgs per animals per day respectively,” added the official. The survey noted that first five highest milk producing states are Uttar Pradesh, Rajasthan, Madhya Pradesh, Gujarat, and Andhra Pradesh during the Rainy Season. It also revealed that the total egg production has increased from 27.33 Billion during 2015-16 to 29.09 Billion during 2016-17 (Rainy) recording a growth 6.42 per cent. “As against the targeted production of 87.05 Billion of eggs during 201617, the total estimated production in two seasons, summer and rainy, is 55.11 Billion showing an achievement of 63.31 per cent. Egg production is largely contributed by commercial poultry farms with nearly 75.75 per cent and remaining production is from household and backyard poultry,” said a senior official, who added that first five highest eggs producing states are Tamil Nadu, Andhra Pradesh, Telangana, West Bengal and Haryana. “As against the targeted production of 7.37 Million Tonnes during 2016-17, the total estimated production in two seasons, summer and rainy is 4.67 Million Tonnes showing an achievement of 63.28 per cent.” said the official, who added that first five highest meat producing states are Uttar Pradesh, Maharashtra, West Bengal, Andhra Pradesh, and Telangana.

TN government to provide financial aid for conservation of native cattle breeds

inance Minister D Jayakumar said Tamil Nadu government would provide financial support to conserve native cattle breeds under a new conservation programme. “With the objective of conserving native cattle breeds, this government will provide additional financial support for implementing the Breed Conservation Programme," he said during the presentation of budget for financial year 2017-18. Some of the native breeds including 'Kangeyam', 'Bargur', Umbalacheri 'Pulikulam' and 'Alambadi' bulls would be covered under the initiative, he noted. Jayakumar said the government will provide 12,000 milch cows to poor women and six lakh sheep or goats to 1.50 lakh poor families during the financial year 2017-18. “A sum of Rs

Beverages & Food Processing Times

182 crore has been allocated for this scheme,” he added. The state government would continue to implement the poultry and fodder development schemes each, with a budgetary allocation of Rs 25 crore.

Vol. 9, Issue 11 - April - 2017

AGRO NEWS

Punjab Agro ties up with ecommerce to sell organic wheat, basmati in US, UK

unjab Agri Export Corporation Ltd. (PAGREXCO) has tied up with ecommerce marketplace TrendyBharat to sell organic wheat, maize, pulses, and basmati to cater demand for organic products in the US, UK, Canada and other overseas markets. The tie up will facilitate ecommerce enablement, digital cataloging, payment processing, global distribution support,

marketing support and training & development for selling organic products produced in the state.

K S Pannu, Managing Director PAGREXCO said, “we are looking at the demand from Indian Diaspora spread overseas and within the country”. He said that the Corporation has set up specialized processing and value chain to produce and market

organic agricultural products including organic certified flour mill, specialized storage equipment imported from Philippines, packaging and retail outlets named organic huts.

The Corporation has also set up two labs accredited by National Accreditation Board for Testing and Calibration Laboratories (NABL) that are equipped to detect over 144 pesticides residue. Punjab Agro Industries Corporation, jointly promoted by Punjab Agro Industries Corporation Limited and Punjab Mandi Board, has mandate to promote organic commodities and has already facilitated the certification of around 1500 farmers through globally renowned organic certification firm SGS India. The Corporation's organic initiative took off in 2015 with an objective to promote & assist export and distant marketing of agriculture produce from the state. The current offerings include organic maize flour, organic wheat dalia and organic maize dalia. Founder & CEO, Trendybharat.com, Varinder Singh Jawanda resonance, “We are eager to cater to rising demand for home-grown, pure and natural produce and so far, the feedback is positive from the overseas market and that the organic farming practices recommended by the National Organic Standards of NPOP (National Programme of

Organic Production) and NOP (National Organic Production) are acceptable for exports. As per the MoU, the TrendyBharat's logistics partners will facilitate the delivery of the shipments across US, UK, Canada and Singapore overseas and 18,000 pin codes across India.”

Government gives no commitment on farm debt waiver

everal steps have been taken to end the farmers’ plight, the government said in the Lok Sabha but gave no commitment to waive the farm loans nationwide as demanded by several members, prompting a walkout by ally Shiv Sena and opposition Congress. However, Agriculture Minister Radha Mohan Singh said the newly-elected BJP government in Uttar Pradesh will waive loans of farmers in the state and that the Centre will bear the financial burden. Singh said this in response to a debate on Demand for Grants for the Agriculture that was later approved by the House. During the debate, members from several parties demanded that the government should waive loans of all the farmers across the country to bring down the number of suicides. The members said

that since Prime Minister Narendra Modi during campaigning in Uttar Pradesh had promised to waive farm loans in that state if the BJP came to power there, the same step should be taken for farmers in rest of the country. But the minister gave no such assurance in his 90-minute speech, prompting members of BJP ally Shiv Sena and opposition Congress to stage a walkout. Singh stressed on reforming the traditional loan system used by farmers, He noted that in 2013-14, Rs 7 lakh crore were provided through institutions to agriculture sector and the figure shot up to Rs 9 lakh crore in 2016-17 and became Rs 10 lakh crore in 2017-18. Not much has been done over the last 68 years to end the plight of farmers, the minister said. The NDA government has taken steps to do so and it will take some time for the results to manifest. He said the government is providing special focus to animal husbandry, poultry, and fishery with a view to double the income of farmers by 2020. Responding to the opposition charge that the government has done nothing to double the income of farmers by 2022, he said, “We are focussing on allied activities like animal husbandry, dairy development, poultry and fisheries. These are aimed at augmenting the income of farmers.” The government has taken various other initiatives including e-pashudhan portal, breeding centres and Nakul Swasth card for animals. The e-portal launched for selling farm products saw a sale of Rs. 13,500 crore, he said.

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Beverages & Food Processing Times

Vol. 9, Issue 11 - April - 2017

NEWS

Value to the farmers and quality to the consumers

ovind Milk and Milk Products Pvt. Ltd.was set up by the erstwhile princely family of Naik Nimbalkars. Sanjeev Naik Nimbalkar being acutely aware of the needs Sanjeev Nimbalkar of the people (Chairman Govind Milk ) in Phaltan, near Pune, ensured that the growth of the company also led to the socio-economic development in the geographical area in and around the company, a radius of about 150 kilometers. Naik Nimbalkar’s concern for the farmers’ wellbeing and the partnership approach adopted by him in the first phase of growth have contributed in a large measure to the overall development of Phaltan. Having established the production processes which gave quality products to the consumer, Govind which was largely an input driven company started its transformation towards becoming a pan India and global brand. This transformation is being led by Rajiv Mitra the Managing Director of the company. For the first time in twenty years of its existence an external expert professional was brought in to lead the company in its next phase of growth. Mitra is passionate about making Govind a market leader in the dairy industry. The vision of the organization was and continues to be, as Rajiv Mitra says, ‘Value to the farmers and quality to the consumers.’ It is this very vision that is

providing the fodder for transformation into the next phase of growth. The new goals for growth of the company set by Mitra are non - linear. He envisions a larger pan India and global Rajiv Mitra presence and believes that the (MD Govind Milk) strategy for this would be to create a Govind brand to reach an increased consumer base and for instant recall. He also believes that for the success of this approach, the employees would need to develop a different mindset; a new set of competencies need to be nurtured and a culture of meritocracy has to take over. Mitra is providing the leadership for this transformation by introducing and implementing several initiatives for organizational change such as induction of right talent, implementation of technology, introduction of focused consulting,strengthening a performance oriented culture and introduction of work processes that impacts the employees and their productivity. At Govind, the best procurement and processing systems are employed to process milk and produce milk products. A fully integrated, state-of-the-art dairy processing unit at par with International standards, with the capacity to process in excess of 10 lac liters of milk every day, is currently in use in Phaltan. The other Govind milk processing and packing units are in Turbhe (near Mumbai), Ahmednagar and Yamkanmardi (Karnataka).

Govind helps dairy farmers to source funds from financial institutions by standing guarantee to it. The wealth of knowledge developed by the research scientists and veterinarians at Govind is passed on to the dairy farmers that helps in improving quality and quantity of milk. The unique partnering model used by Govind, has benefited multiple stakeholders. The quality of life and economics of the dairy farmer has improved. This has benefited banks as farmer is able to repay loans in time. Insurance companies stand to gain as cows are healthier and less prone to disease or death. The consumer gets better quality milk and milk products. The Dairy activities of Govind have generated substantial employment in the area of Phaltan. Govind has launched a new brand campaign drawn on the line of a refreshed brand positioning, that is The Happy Makers. In the words of Mitra, “We as a brand spread the chain of happiness by taking responsibility of our farmers, partners and eventually our consumers. Our farmers are free and happy as we have taught them a new way of dairying and therefore a new way of living. We have introduced new techniques and processes that have made them self-reliant”. A farmer is happy only when his livestock is happy and contented. Govind’s team of dedicated and qualified veterinarians who monitor the health of the cows so that they are happy and free. Happy cows produce happy and stress-free milk that ultimately reaches the consumer as happy and

Innovation is key to put FMCG growth on fast track

s per industry experts, innovation will be a key driver to reignite growth in fastmoving consumer goods (FMCG) sector that has seen a slowdown in the last three years. Marico Managing Director and Chief Executive Officer Saugata Gupta said, “One of the drivers of growth for the industry in the next 5 to 10 years is innovation. We, as a sector, haven’t innovated enough. The biggest innovation has come from people outside the traditional FMCG marketers.” Gupta was speaking at CII FMCG summit in Mumbai. The growth of FMCG industry, which was around 20 per cent has come down to 7-8 per cent in the last three years. As per market research firm Nielsen, the per capita FMCG consumption in India is USD 29, while its share of GDP from FMCG standpoint is 2 per cent. “In the last three years where the industry has seen recessionary growth trends, it

coincided with a period where we had deflationary trend in the market. Citing Patanjali’s presence in the FMCG space, he said, “Patanjali is a wakeup call for industry. This disruption will shake us from some kind of complacency and perhaps the realisation for any industry or company that what got us here today will not get us to next level.” Godrej Consumer Products Business Head India and SAARC Sunil Kataria said “now, innovation should be the key. But the innovation rates have come down from 16,000 launches to 8,000 launches per annum.” On the same note, Nestle India Chairman and Managing Director Suresh

Narayanan said, “The level of innovation has come down. There is enormous opportunity in terms of innovation. Some of the companies were once pioneers of innovation buy have become laggards now. Somewhere along the line, something seems to have morphed.” Tata Global Beverages Chairman Harish Bhat said companies need to identify the trends and innovate products around them. “In any generation, there are 3-4 broad trends and if we align to those trends, we can offer the consumer products and services based on these trends. We need to innovate around these trends and provide products and services.”

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healthy drink and eatables. Govind Milk and Milk Products Pvt. Ltd established two decades back, with an intention to help the farmers since the Milk Federation could not provide adequate support to the dairy farmers, has emerged as a renowned, quality conscious company for milk and milk products in the state of Maharashtra and adjoining states. Govind supplies skimmed milk powder, whole milk powder, ghee to whole of the country in the retail markets and also as an ingredient to major Indian and international manufacturer of milk products. In the recent past they won contracts to supply ghee to Tirupati Balaji temple used for preparing prasadam for the devotees. Rajiv Mitra and the leadership of the company sound extremely bullish and look well set to taking this major regional player to levels hitherto unknown in the pan Indian market. The dairy sector needs such committed, values based yet performance oriented players like Govind.

Pepsi Co’s Mountain Dew is now available with ring pull caps

epsiCo India has given a complete makeover to the plain-looking returnable glass bottles of Mountain Dew. To add convenience for its consumers, PepsiCo India has introduced the ‘ring pull’ cap instead of the usual crown caps on its returnable glass bottles for beverage brand Mountain Dew. For the first-time ever, PepsiCo has worldwide introduced the ‘ring pull’ caps for glass bottles. Vice-President, Beverage Category, PepsiCo India, Vipul Prakash said that this is a first-ofits-kind packaging innovation introduced by a carbonated soft drink company and could become a significant game changer for this sector in the coming years. All Mountain Dew returnable glass bottles in the Hyderabad and Telangana have shifted from sporting crown caps to ring pull caps. Priced at Rs. 12, the 200 ml new glass bottles are available to consumers in these regions and PepsiCo is promoting it through a digital campaign. “Over the last two decades, PepsiCo has been introducing various packaging innovations. Keeping in line with this strategy, we have introduced the ‘ring pull caps’ for the Mountain Dew glass bottles, which is the first of its kind packaging innovation by a carbonated soft drink beverage maker globally,” Prakash said. The company plans to expand the reach of their latest innovation to other parts of the country and will finalise its plans after evaluating consumer feedback in September. The company may also extend ring pull caps in glass bottles to other beverage brands in its portfolio.

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Vol. 9, Issue 11 - April - 2017

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Vol. 9, Issue 11 - April - 2017

AGRO NEWS

No target fixed for paddy procurement in Bihar

bserving that no specific target has been fixed for paddy procurement in Bihar this year, the state government said that it was open to procurement as much paddy as farmers were willing to sell through cooperative agencies.

Cooperative Minister Alok Mehta said in reply to debate on his department's budgetary allocation of Rs 750.45 crore for 2017-18. “We have deliberately not set a target for paddy procurement this year...We are ready to protect as much paddy as farmers are willing to sell through cooperative agencies like the Primary Agriculture Credit Societies (PACS) and other agencies.” He said that out of 8464 PACS in Bihar, paddy procurement centres have been set in 7500 of them even as 521 Vyapar Mandals too have set up procurement centres. The entire exercise has been decentralised so that the farmers in every nook and corner of the state can sell their produce and reap benefit of minimum support price. Mehta said that paddy procurement has been made transparent through automation of the entire process beginning with procurement to transportation to rice mills and payments which

the farmers can monitor online through Apps developed for integration of procurement process. He also added that the state government has the best interests of marginal farmers and sharecroppers in procurement process which guarantees them minimum available price in lieu of produces, paddy in this case, and make available funds in hands so that they could use the money for sowing next crop.

chemicals for ripening fruits was punishable with imprisonment upto six years. Mehta advocated for

Recounting delay in starting paddy procurement process, he said the state government had expanded window by a month and launched exercise from December itself, but due to high moisture content the desired results could not be achieved initially as the Centre did not grant permission to increase moisture content limit in paddy by upto 17 per cent. From January this year, the state government stepped up procurement containing 17 per cent moisture before it gave permission to procure paddy with 19 per cent moisture, Mehta said. The Cooperative Minister said that 60 new rice mills have been constructed in 2016-17 and the construction works were underway for 117 paddy/ rice mills. The state government has also increased rice storage capacity at 6.71 lakh tonnes out of 10 lakh tonnes proposed, he said, adding that driers will be installed at the newly-constructed rice mills to mitigate moisture content. A corpus of Rs five crore has been created for starting vegetables cooperative federation get market and good price for the growers by providing a marketing infrastructure for vegetables throughout the state. With ripening of fruits through calcium carbide being injurious to health of consumers, Mehta warned those using harmful

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used of acetylene, a chemical compound, for fruit ripening.

Vol. 9, Issue 11 - April - 2017

NEWS

DuPont Study Proves Effect of EU resolution on palm oil receives opposition from Malaysia Probiotics on Immune Function in Healthy Elderly Subjects

New Systematic Review and Meta-Analysis shows that daily consumption of Bifidobacterium animalis ssp. lactis HN019™ B. enhances cellular immune activity in elderly adults

he DuPont™ Danisco® range of premium probiotics is further strengthened by a new Systematic Review and Meta-Analysis, published in Nutrients February 2017, and shows that daily consumption of Bifidobacterium animalis ssp. lactis HN019™ enhances cellular immune activity in healthy elderly adults. Research results Four clinical trials were included in this analysis. Data showed that B. lactis HN019™ supplementation was highly efficacious in increasing polymorphonuclear (PMN) phagocytic capacity with a standardized mean difference (SMD) of 0.74 (95 percent confidence interval: 0.38 to 1.11, p < 0.001) and moderately efficacious in increasing natural killer (NK) cell tumoricidal activity with an SMD of 0.43 (95 percent confidence interval: 0.08 to 0.78, p = 0.02). In conclusion, consumption of B. lactis HN019™ daily enhances cellular immune activity – NK cell and PMN function – in healthy elderly adults.1 A systematic review and meta-analysis of randomized controlled trials that reported polymorphonuclear (PMN) phagocytosis activity or natural killer (NK) cell tumoricidal activity following B. lactis HN019™ consumption in the elderly were conducted. A random effects metaanalysis was performed using standardized mean difference statistics between probiotic and control groups for each outcome. “This is the first Systematic Review and metaanalysis of the probiotic strain Bifidobacterium animalis ssp. lactis HN019™ in relation to immune function in elderly – a highly relevant target group since elderly people have increased susceptibility to infections and cancer that are associated with decline in cellular immune function,” said Liisa Lehtoranta, research manager, DuPont Nutrition & Health. Immunosenescence – the aging of the immune system Elderly people represent the fastest growing population globally. Typically, the elderly population has weaker immune responses to vaccination and elevated risk for infections, certain autoimmune diseases, and cancer. Several of these health risks are a consequence of weakening immune function associated with the aging process, i.e., immunosenescence. Gut microbiota plays a significant role in immunosenescence and is influenced by physiological aging process, lifestyle, and diet. Research shows that gut microbiota of the elderly has specific features compared to microbiota of younger adults such as lower levels of bifidobacteria and higher levels of Bacteroidetes spp. These changes in microbiota composition may be indicative of dysbiosis and poorer health. Therefore, targeted dietary interventions which restore microbiota composition could potentially help maintain overall health and improve the quality of the life of the elderly. “We understand people have varying nutritional needs at different stages of their life. Our probiotics have a clear individual benefit with scientific support for a specific target group. It’s not a one-size-fits-all solution,” explained Ole Danielsen, global marketing director, Dietary Supplements, DuPont Nutrition & Health “With this in mind, we designed DuPont™ HOWARU® Protect Senior to meet the requirements of a senior target group.” HOWARU® Protect Senior contains Bifidobacterium animalis ssp. lactis HN019™ and is part of the HOWARU® Protect product family which includes products targeting kids, adults, seniors, physical active people as well as expecting mothers. DuPont™ Danisco® is the brand for a range of products that help provide enhanced bioprotection,

an improved nutritional profile and better taste and texture with greater cost efficiency and lower environmental impact, meeting the needs of manufacturers of food and beverages, dietary supplements, and pet food. Through the work of the global network of food scientists and technologists in DuPont, the Danisco® range is supported by a uniquely broad spectrum of knowhow across applications and processing.

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alaysia will rally other palm oil producing countries against a resolution from being passed by the European Parliament that can threaten the industry. Plantation Industries and Commodities Minister Datuk Seri Mah Siew Keong said one move was for Putrajaya to engage with European lawmakers who could help voice Malaysia’s concerns. “Malaysia strongly opposes the resolution as it will have a negative repercussion on palm oil imports into the European Union (EU) and a devastating impact on the economy of producer nations. It is not fair to single out palm oil when other crops that account for over 50% of European imports are not subjected to such measures. Malaysia will collaborate with Indonesia to jointly present our case, highlighting the environmental and sustainable development of the industry and its contribution to the economy and poverty eradication efforts,” he said. A European Parliament committee approved a resolution among others, called for the need of a single certification which will guarantee that only sustainably produced palm oil enters the EU market. It links the industry to deforestation and

the disappearance of an ecosystem, also proposes labelling for products indicating that the palm oil was sustainably produced. The EU is currently the largest market for Malaysian palm oil and palm-based products with imports of RM10bil in 2016. Mah also questioned why the proposed requirement for a single certification would not be imposed on other types of oil, pointing out that Malaysia, as a major exporter and producer, had already ensured that its industry subscribed to sustainable practices. One of the initiatives was the implementation of the Malaysian Sustainable Palm Oil (MSPO) certification scheme, he said aimed at promoting the production of sustainable palm oil and based on compliance to domestic laws and regulations, including subscribing to the best environment and agricultural practices. As of January, 221,548ha have been certified under the scheme, which will be made mandatory by December 2019. “We are already starting on a good certification scheme. The one that EU wants to impose on us may not exactly be suitable for Malaysia,” said Mah.

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Vol. 9, Issue 11 - April - 2017

RETAIL NEWS

Patanjali on an expansion mode; to enter China, Bangladesh, Myanmar

aba Ramdev's promoted brand Patanjali Ayurved has captured major shares of Indian FMCG market, now plans to take its products to China, Myanmar, and Bangladesh. The company makes everything from noodles to biscuits to wheat and ghee but is unclear which products it plans to sell in China. They intend to use the Sahibganj multi-modal terminal in Jharkhand to start exporting products to the East Asian nations.

which has affected many home-grown industries. China is the world's largest trading nation in goods with its exports in 2015 amounted to US $2276.5 billion. Patanjali has exported select products to UK, US, Canada, and Mauritius and received some enquiries from UAE, Azerbhaijan and Iran. The company has earmarked Rs 10,000 crore for their expansion plans. It wants to set up manufacturing units in Andhra Pradesh, Karnataka, Maharashtra, and Madhya Pradesh. atanjali Herbal and Mega Food Park at Balipara in Sonitpur will manufacture a wide range of consumer products such

A shipping ministry statement had earlier said that the multi modal terminal will have facilities including berthing space for two vessels, stockyard for storing, belt conveyor system with fixed hoppers, barge loader, shore protection works, roads, ramps and parking area, and terminal buildings. Larsen & Toubro shall build the terminal. Patanjali is in talks with the Inland Waterways Authority of India and shipping minister Nitin Gadkari to use the terminal, which will help it save logistic costs. China has invaded India with its cheap products be it toys, hardware, crackers to electronic appliances

as cosmetics, nutritional foods and kitchen essentials among others. It shall also set up four industrial units in Vidharbha region of Maharashtra, including in the backward district of Gadchiroli, The units will come up in Multi-modal International Cargo Hub and Airport at Nagpur (Mihan), Amravati and Katol, besides in Gadchiroli. Patanjali is setting a Rs 2,000 crore 450-acre food park on the Yamuna Expressway in Greater Nodia. Baba Ramdev said the group will enter textiles sector with jeans and Indian wear.

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Vol. 9, Issue 11 - April - 2017

Beverages & Food Processing Times

Vol. 9, Issue 11 - April - 2017

EDITOR Firoz H. Naqvi

CONSULTING EDITOR Basma Husain

MARKETING EXECUTIVE Dhiraj Dubey

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