Beverages & Food Processing Times June 2016

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Vol. 9, Issue 01 - June - 2016

NEWS

Rs 100 crore market in just 8 months for DS Group's Pulse candy candy market is growing at 14% Y-o-Y. "

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he candy sale is on high with the hardboiled candies (HBC) such as Mango Bite, Pulse Candy and Alpenliebe that are pushing the Rs 6,000-crore sweet candy market to grow at 1.5 times the FMCG industry growth in the country.

DharampalSatyapal (DS) Group's Pulse Candy reached Rs 100 crore within just eight months of its launch, and equaled the record of Coca-Cola's diet drink Coke Zero.

According to said Vijay Udasi, senior VP at Nielsen India, Eclairs and soft toffees segment grew in single digits in 2015 in comparison to hardboiled candy segment. Lollipops are the other segment witnessing healthy growth.

HBC segment is now standing at around Rs 2,100 crore and is growing at 24%, While overall sweet

Innovation in the candy market is bringing consumer to this market.

Pulse Candy , a kacchaaam (raw mango) hard boiled candy with a tangy salt filled centre, was one such innovation. Although the confectionary category in India is highly cluttered and price-sensitive with nearly 40% of the category volumes still coming from 50-paise price point, an encouraging trend are consumers lapping up innovations at higher price points.

While Perfetti leads in the caramel category, a flavour which constitutes 20% of the HBC segment, Parle is the dominant player with its Mango Bite brand. Interestingly, kacchaaam (26%) and mango flavour (24%) put together command 50% market share in the HBC category, followed by caramel and orange (16%). Inbisco is the other big player with its Kopico (coffee flavour) brand.

The HBC segment is growing fast due to marketing push and innovations, while chocolate ĂŠclair and soft toffee category is struggling because margins are low due to the premium nature of the product.

By selling a candy for Rs 1, an HBC maker will make more money than a chocolate ĂŠclair company.

Safal model to be replicated in Maharashtra

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o provide a better market to the farmers and very impressed with the success of Mother Dairy's retail chain Safal in the national capital, the Maharashtra government is seriously trying to reproduce the model in the state to provide a better market to farmers.

The Maharashtra authorities are now studying different models of retail stores including Safal outlets, Dubai's Gulf Food among others to set up such facilities.

The state has signed a Memorandum of Understanding (MoU) with the National Diary Development Board (NDDB) in this regard.

Mother Diary, which runs Safal stores, is a subsidiary of NDDB. Maharashtra produces fruits and vegetables in large quantities. However, the state does not have adequate means under which the farmers can sell their products directly to consumers, which can also ensure them better rates.

The state may not set up such stores, but can encourage farmer cooperatives to do so or ask

companies set up by farmers to undertake this initiative. Say 10-25 such farmer companies can set up such stores in different parts of the country.

Also a proposal with Safal for selling cashew nuts grown in the Konkan belt of Maharashtra to be sold through its stores is being discussed with Safal.

Only one-fourth of the total cashew nuts grown in Konkan are processed in the state. The rest goes to Kerala as raw material. If we get better market, then this can be processed in the district and taluka level.

AP team in Japan to explore avenues in food processing

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epresentatives of 30 food processing companies from Andhra Pradesh interacted with 50 of their Japanese counterparts in Japan. The delegation was led by Secretary of Government (Food Processing) M. Girija Shankar and Andhra Pradesh Food Processing Society CEO Y.S. Prasad.

The delegates met Vice-Minister for International Affairs, Ministry of Agriculture and Fisheries, Hiromichi Matsushima, who said that investment in mega food parks, rice brain oil extraction, and shrimp processing would be explored by the Japanese Government.

Beverages & Food Processing Times

APIIC Chairman P. Krishnaiah and CII Chairman Suresh RayuduChitturi also participated in the meetings

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Vol. 9, Issue 01 - June - 2016

BEVERAGE NEWS

Coca-Cola relaunches its global packaged water brand Bonaqua

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oca-Cola has relaunchedBonaqua - its global packaged water brand in an effort to boost its fading sales of the product by offering it in bottles that are identical to those of its popular brand Kinley .

Both Bonaqua and Kinley will now be sold in bottles that have the same shape, mold and cap, but the difference will be in the colour of their labels. Bonaqua has been positioned to compete with Kinley. Both Coca-Cola brands are now competing with each other.

While Kinley's bottling and distribution rights are with Coca-Cola and independent franchisee bottlers in some territories, those for Bonaqua are with Coca-Cola's own bottling partner Hindustan Coca-Cola Beverages ( HCCB ). Although Bonaqua was launched eight years ago, it hasn't been able to step up market share and availability remains restricted to the to the National Capital Region.

Both brands are priced at Rs 20 for a one litre bottle. Kinley is also available in multiple pack sizes. The Danube bottle design of Kinley enhances its convenience quotient since the design is ergonomic.

Globally, Bonaqua, a billion dollar brand, is available across markets such as Russia, Hong Kong, South Africa and Germany, according to information on the company website. There are scores of regional companies competing in India's packaged water market, operating on thin margins and heavy trade discounts to push sales.

The branded retail segment is estimated at about Rs 2,500 crore annually and growing in excess of 20%, an industry official said, citing data from market researcher Nielsen.

In the retail segment, Kinley has a share of close to 20%, followed by Bisleri and PepsiCo's Aquafina.

In the bulk water segment of 20 litres and above, Bisleri is the leader.

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Vol. 9, Issue0 1 - June - 2016

India�s Only Monthly Newspaper for Food, Beverage & Allied Sectors

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Vol. 9, Issue 01, June 2016,

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FDI in food processing may

Andhra targets to get Rs 5,020-cr cross $1 billion in next 2 years: investments and 50,000 jobs in food processing industry Harsimrat Kaur Badal

U

nion Minister

HarsimratKaurBadal has stated that, foreign direct investment in the food processing sector is expected to cross $1 billion in the next two years, helped by reforms in FDI space and streamlining of FSSAI regulations.

The government has announced 100 per cent FDI in marketing of food products produced and processed in India in this year's Budget According to the minister her ministry has permitted development of 17 new food parks across the country and is making efforts to operationalize all 42 parks by 2019 that will help double processing level of fruits and vegetables to 20 per cent and is setting up of 30 new cold chains in the country.

million worth of FDI during April-February of the last fiscal and growth of the food processing sector will help farmers get better price for their produce as well as lead to reduction in wastage and lower prices of fruits and vegetables.

Badal asserted that in the last two years, seven food parks have become operational while during the UPA's 10-year tenure, only two parks were operationalized, adding that the target is to operationalize all 42 mega food parks by 2019.

Once the processing level reaches 20 per cent, consumers would have the option of processed fruits and vegetables and that too at affordable prices.

Also, the rules and regulations of the food regulator FSSAI have been streamlined to boost food processing sector.

The food processing sector has attracted $463

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Girija Shankar, secretary to government (mines & geology), industries and development stated that the state government targets to entice investments worth Rs 5,020 crore in food processing industry and generate employment for 50,000 people in the state by 2020.

Shankar also said that food processing industry is one of the thrust areas of the government. The food processing industry can bring revolutionary changes, as it provides lot of employment, remunerative prices to farmers, economic and social benefit. Abundantly rich with huge production levels, the state offers enormous opportunities to the entrepreneurs in establishing food processing units with food grains cereals, pulses, fruits, vegetables and spices, dairy, poultry, meat, plantation, horticulture and other agriculture allied products.

The state government formulated new policy to meet the requirements in Andhra Pradesh, after studying the food processing policies of 10 states in India. Out of 66 MoUs signed in the Partnership Summit held in January, 35 companies offered to invest Rs 3,000 crore, which will create employment for 30,000 people. Necessary steps

will be taken by the government to promote Farmer Producer Organisations (FPOs) to work collaboratively with the farmers in improving the quality of food products, which is essential to tap the overseas market,” he informed.

A state-level consultative committee should be also formed by the government with stakeholders and trade representatives to promote the industry, he felt. APCCIF elect presidentMuthavarapuMurali Krishna and others spoke.

Scenario in AP • Wide opportunities for FPIs with food grains cereals, pulses, fruits, vegetables and spices, dairy, poultry, meat, plantation, horticulture and agriculture allied products • 66 MoUs signed in the Partnership Summit held in January • 5 cos. offered to invest Rs 3,000 cr, which will create jobs for 30,000 people • Higher power tariff, lack of testing labs & research institutes hampering the growth of industry • Stress on setting up of separate financial institution at • macro-level in AP for easy credit flow & nationallevel • institutes like CSIR, ICAR

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Vol. 9, Issue 01 - June - 2016

FOOD PROCESSING NEWS

Mandatory for Foreign players to invest funds in building infrastructure at the farm gate level

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ood Processing Minister, HarsimratKaurBadal, Foreign players looking to invest in the food processing sector will have to mandatorily invest a portion of the funds in building infrastructure at the farm gate level for the benefit of farmers has and 100% FDI in the food processing sector will raise farmers' income.

The investment could be on mechanized farming, latest irrigation technologies, seeds, among others, Badal said adding better quality of farm produce is good for processing.

The policy is to address the requirements of farmers and food processing industry as lots of fruits and vegetables grown by farmers either do not fetch the right prices or fail to reach the market.

The Minister said the FDI inflow in food processing sector is expected to cross $1 billion in the next two years, helped by reforms in FDI space and streamlining other regulations.

MTR Foods to invest Rs 200 crore on capacity expansion

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o meet growing demand for its products, the Bengaluru-based food products firm owned by Norwegian company Orkla, MTR Foods Ltd, plans to invest Rs 200 crore to expand capacity.

Orkla acquired MTR, a Bengaluru family-run business reputed for its hygienic and quality products in 2007, among the first large foreign investments in the Indian food business. Since then, it has invested Rs 230 crore in the company.

MTR, expects the investment to be spread over three years as it has unveiled its new brand identity with a contemporary logo,. The firm plans to expand its distribution across Karnataka and Andhra Pradesh. Also the company has opened an online store to sell over 140 products to consumers first in Bengaluru and expand to other cities and has tied up with Fedex to deliver its ready to eat food products to consumers.

Sanjay Sharma, chief executive officer at MTR Foods said that as a brand they needed to change to reflect who the key consumers are today. While the new brand identity better represents where the company is today, their detailed growth strategy will make MTR ready for the future, the firm already sells its products through hyper local commerce portal such as Big Basket and Grofers.

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Vol. 9, Issue 01 - June - 2016

Seasoning & Flavour Solutions for

Many More...

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Vol. 9, Issue 01 - June - 2016

BAKERY NEWS

Consumer wants greater control on what they eat- Puratos’ has solutions

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Wheat, the Easy Puravita Multigrain and the Easy Puravita Brown Hi-Fibre.

e are what we eat says the old adage.

In this modern day and age people are more aware than ever before about making good and wholesome food choices. As the world gets smaller and consumers more aware, it becomes then our responsibility to address these concerns that consumers have to eating better quality food.

A large part of the consuming population, as per Puratos’ Taste Tomorrow survey, wants greater control on what they eat. No longer are they governed merely by how it tastes, but by how healthy and also how fresh the food they are consuming is.

you to do just that, combine health with awesome taste. These bread mixes come with increased fibre content, keeping consumers full for a longer time, and easily flaunting their healthy status.

Bread is perhaps the most largely consumed item, with its mass appeal across the country. It is so much more than simply flour sugar yeast and water. Consumers now are hungry for healthy breads that taste yummy while keeping the healthy aspect in mind.

Made from whole cereals and grains, Puravita brings all that is in internationally to the Indian bakers’ table. Combining increased fibre with the tasty nutritious multigrain blend that is uniquely Puravita, brings a bread that has great mouth feel and an unforgettable softness that is long lasting.

Puratos’ Puravita range of bread mixes allows

Coming in 3 variants -- the Easy Puravita Whole

As the name suggests the Easy Puravita Whole Wheat is made from whole wheat, a healthier bread that is in line with international trends. While the Easy Puravita Multigrain flavour comes with strong notes of roasted grain, making it a unique balanced blend of cereals and multigrain, the Easy Puravita Brown Hi-Fibre is delicately balanced whole wheat with a great source of complex carbs that fill up the tummy for hours.

The Puravita range has been developed in

collaboration with real bakers, making these breads yummy in the tummy, and bound to appeal to all discerning consumers across the country.

What else appeals to Indians across the country is the simple Chai. Puratos captures the magic of the humble tea or chai in a magical dessert that is sublime. Made from the choicest Assam tea and blended with the magical spices that make the Indian chai so unique is this decadent Egg-Free all-purpose cake mix.

Part of Puratos’ Satin Velvet cake series, this chai premix pairs really well with the essential cuppa tea that all of us have again and again, making it the perfect accompaniment to an afternoon snack, almost the afternoon snack itself. Its delicate blend adds that extra healthy oomph to the chai flavour, instantly transporting it to the health and tasty genre of cakes.

While talking of pastry is incomplete without a reference to a beautiful chocolate filling. The literal icing on the cake, what can make or break the cake. It can instantly transport the cake to sublime or reduce it to merely ho-hum.

Extremely bakestable, the Supercrem from the Puratos range, is perhaps the best go to option for cookie centre and buns, and simply sparkles as centre fillings.

This ready to use decadent chocolate filling is smooth and known for its great taste. Lovingly created with high cocoa content, it clearly shouts out its premium quality while singing quietly on the consumer’s tongue. Its dulcet notes glide effortlessly leaving only an unforgettable wanting of more …

By choosing to have their factories with compound expertise, Puratos manages to capture the best .Making better tasting chocolate with truly world class mouthfeel and proving cocoa is cool.

So while consumers are looking for the healthier and yet tastier option, bakeries that don’t innovate and keep up with the call of the times will be lost. Choosing the best tasting option is largely not enough anymore. As consumers are moving towards a healthier international lifestyle, it becomes important for customers too to make that crucial jump to international standards.

Puratos’ keeps with its promise to bring only what is the best in the world to your door step, whether it be within the bread range or the chocolate range.

Innovating to Indianise international favourites to increase its local appeal makes Puratos the go to brand when in search of the mysterious x factor that sets one bakery apart from the next …

One thing that sets apart one bakery from the next is the discerning consumer who will choose to revisit one versus another. It might just be that small taste thing that prompts a consumer towards that particular bakery, as we all know the consumer is

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Vol. 9, Issue 01 - June - 2016

AGRO PROCESSING NEWS

Food inflation on the way to increase due to High agri prices

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he wholesale price index (WPI), which in April turned positive after 17-months of negative route, is likely to hit the maximum in three years on rising prices of both agri and nonagri commodities.

Severeincrease in the prices of pulses, vegetables and sugar led to a turnaround in WPI for April.

While surplus rainfall is predicted this monsoon season, experts believe, prices of agri commodities would continue to remain elevated till summer sown crop hits mandis in August this year.

The WPI at 0.34% in April was due to of two preceding drought years, resulting into lower output of pulses, sugar and vegetables.

Interestingly, unseasonal rainfalls early this year damaged matured crops in the field.

Lack of proper rains over the last two years and structural bottlenecks in the agrarian economy have resulted in untimely spikes in certain key food items. The case of pulses is a case in point, wherein structural impediments have resulted in rising prices despite higher level of imports throughout the last two years.

Given the current situation, expect WPI to rise through most of the year and possibly breach the 3% mark in due course.

Therefore, prices of agri commodities shot up in the last one month. Despite several actions taken by the government to stop stock holding and therefore arm twisting in the physical markets, price of pulses jumped by nearly 25% to Rs 5720 a quintal (chana) in April. With overall weight of 0.72% in WPI, price of pulses moderated in March on fears created by the government through control measures.

"Pulses production was lower globally in the last two years due to impact of El Nino, resulting in deficient monsoon. Incidentally, output was lower in India too. Consumers will have to live with higher prices until the next season crop hits the market i.e.: August.

Also, with an overall weight of 1.74%, sugar price remained elevated to trade currently at Rs 3700 a quintal. The price of sugar has risen sharply in the last few months over lower production estimates.

Industry body Indian Sugar Mills Association (ISMA) forecast India's sugar production at above 25 million tonnes for the current season as against 28.3 million tonnes in the previous year. Global commodity major Kinsman estimates India's sugar output at 25.1 million tonnes.

Sugar prices, after touching a three-year low of Rs 2300 a quintal in July 2015, have been on a rising trend since August 2015 in anticipation of stock clearance backed by exports and lower production in Maharashtra.

The announcement of cane production subsidy in December 2015, the expected increase in sugar exports and the likely global sugar deficit scenario have combined to cause sugar prices to firm up to 3700 a quintal now.

With a weight of 0.20% in the WPI, potato price jumped by a staggering 20% in the benchmark Agra, Uttar Pradesh mandi to Rs 1000 a quintal.

The vegetable price continued to move upwards even in May. The price of potato shot up by another 25% in May.

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FOOD PROCESSING NEWS

Vol. 9, Issue 01 - June - 2016

Government to frame national Cremica Food Industries policy on food processing aims at 35 pc growth in FY17 MP Hukumdev Narayan Dev, said the panel should be "apprised of the initiative undertaken by the ministry in this regard".

Stating that food processing sector is an important segment of Indian economy in terms of its contribution to gross domestic product (GDP), employment and investment, the committee stated that, "A well-developed food processing sector not only helps in reduction of wastage, improves value addition, promotes crop diversification and ensures better return to farmers."

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he government is to frame a national policy on food processing at the earliest as directed by parliamentary panel and recommended the committee should be briefed about the progress made in that direction.

The committee would like the ministry (Food Processing) to accelerate the process of discussion with all concerned including stakeholders so that a national policy on food processing sector is drafted and implemented without further loss of time.

The committee, headed by BharatiyaJanata Party

The committee, which among others has Congress members like JanardhanDwivedi, C.L. Ruala, B.S. Yeddyurappa from BJP, Tapas Mandal (Trinamool) and ArjunCharanSethi (BijuJanata Dal), took exception for "lesser allocation of funds" by the Planning Commission and finance ministry to the Food Processing Ministry and observed that "due to non-availability of adequate funds" could disturb some projects.

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ith increased distribution network expansion and capacity addition, Cremica Food Industries is viewing a growth of up to 35 per cent in revenues for the fiscal year 2016-17, and are at around Rs 200 crore now. Cremica Food Industries makes condiments such as tomato ketchup, sauces, sandwich spreads, mayonnaise, toppings, salad dressings and premium snack foods.

Cremica Food Industries Ltd Chairman and Managing Director AkshayBector, said that this will be achieved by capacity addition and expansion of the number of distribution outlets across the country and the focus going forward is on geographical expansion and by the end of the current fiscal the company will also increase the number of distribution outlets to 75,000 from the current around 50,000 outlets.

At present, key accounts constitute only around 25 per cent of our revenues while 75 per cent of the revenues come from retail and hotels and

restaurants/cafes. Regarding the geographical expansion the company has always been strong in north so apart from the consolidation here the growth areas will be West, South and East, added Bector.

Cremica is also planning to open a Food Park and a tomato paste line at Una in Himachal Pradesh at an investment of Rs 100 crore and also planning a new facility this year, the location will be finalised next month.

"The committee strongly recommends that the ministry should raise the matter with finance ministry to allocate funds as per their requirement," the panel said.

Gujarat got an investment of Rs 3000 crores in 3 years Patanjali Group to set up a under NMFP food processing park and cow research centre M.P soon

Pradesh. Patanjali Group had been given offers by many States to set up food processing park but they decided on Madhya Pradesh and if everything goes well then it will become functional this year itself, according to Ramdev himself.

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oga guru Baba Ramdev’sPatanjali Group will soon set up a food processing park and cow research centre in Madhya

The yoga guru also informed that the group wants to establish cow research centres at four places with an investment of Rs. 500 crore and one of the centres will be set up in Madhya Pradesh. The centre in Madhya Pradesh will conserve local cows and will make efforts to enhance their milk production.

The International Food & Beverage Alliance pledges to phase out use of industrially produced Trans fatty acids by 2018 end healthier fats such as mono-unsaturated or poly-unsaturated fatty acids and eliminate the use of hydrogenated oil, a major source of Trans fat in processed foods.

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he International Food & Beverage Alliance (IFBA) has pledged to phase out use of industrially produced Trans fatty acids (TFAs) in their products manufactured and sold worldwide by the end of 2018.IFBA claimed that it is a progress from the commitments it first made to the World Health Organization in 2008.

The members of IFBA will reduce the use of TFA to insignificant levels, which is less than 1gm in every 100g of product.

IFBA also stated that its members have been listing trans-fat level in nutrition labels of their products to inform consumers.

In addition, its members have been voluntarily reformulating their products to incorporate

The commitment by IFBA member companies to achieve this globally over the next two and 1.5 years supports this objective.

As part of its Global Action Plan for the Prevention and Control of Noncommunicable Diseases 2013 - 2020, the World Health Organization urged food processors to replace TFAs with unsaturated fats.

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ince the year 2012, Gujarat received an investment of Rs 3000 crores in just 3 years under the National Mission on Food Processing (NMFP), which has been delinked by Centre last March.

Sustained by industry demand, this scheme has been continued as the ‘CM Mission for Food Processing’ under the recently launched Comprehensive Agro Business Policy(2016-21) and is expected to fetch a minimum investment of Rs 10,000 crores in Gujarat in the next 5 years.

After the Union government discontinued its

budgetary support of 75% share under National Mission of Food Processing (NMFP) scheme last year, states like Jharkhand, Odisha, Karnataka, Andhra Pradesh and Gujarat are among those continuing the scheme. Under the new comprehensive Agro Business Policy (2016-21), Gujarat had identified Agro & Food Processing Industries as among the thrust industries of the policy.

Regardless of the fact National Mission on Food Processing (NMFP) being delinked last year, Gujarat in just 3 years of the scheme had received investments of Rs 3000 crores. In 3 years if we are fetching this amount is fetched then it should be continued and demand of industry was also there to do so and based on a rough estimate, a minimum investment of Rs 10,000 crores in next 5 years under the ‘CM Mission for Food Processing’ under the new policy, is expected.

Bid to buy majority stake of Kuwait's top food company, Americana,- failed

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bid to purchase a majority stake of Kuwait's top food company, Americana, has failed as no final agreement was reached.Established in 1964, Americana, or Kuwait Food Company, is the parent group that brought to the Middle East more than a dozen major food brands like KFC, Costa Cafe and TGI Friday's.

It owns more than 1,690 outlets and employs 63,000 workers in the Middle East and North Africa region. It also has 17 factories in the region and abroad and produces a variety of food products.Al-Khair National for Stocks and Real Estate, which manages billions of dollars of stocks held by the Kharafi family, Kuwait's wealthiest merchant family, wanted to sell its 69-percent stake in Americana.

Beverages & Food Processing Times

It was the Kharafi family's second failed attempt to sell Americana after Saudi-based food company Savola reportedly offered around USD 4 billion to acquire the firm last year. That offer was rejected.

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Vol. 9, Issue 01 - June - 2016

BAKERY NEWS

Cancer causing Chemicals found in our daily bread

by CSE

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ccording to a study released by the Centre for Science and Environment (CSE), 84 per cent of bread and bakery samples collected from across Delhi contain residues of potassium bromate, potassium iodate or both.

While potassium bromate is said to be a Class 2B carcinogenic, which means it may cause cancer, potassium iodate can lead to “thyroid disorders, increase the incidence of autoimmune thyroiditis and increase the risk of thyroid cancer So can you imagine that the bread we eat everyday can increase the risk of cancer? And no, this is not restricted to just white bread, but brown, multigrain, whole wheat and even your pavs, buns and pizza breads.

But why are these chemicals used in breads? The report says potassium bromate (KBrO3) helps achieve high rising and a uniform finish, and the potassium iodate (KIO3) is used by bread makers as flour treatment agents. The chemicals were popularly used across the world till the late 1980s and early 1990s, when there was a conscious effort to minimise their use following evidence pointing towards adverse impact on the health of consumers.

According to the report, the use of potassium bromate and/or iodate has been banned in several countries across the world, including Australia, significant parts of Europe, Canada and China, among others. The US and India have no such ban in place, with the former asking bakers to voluntarily avoid using it.

Pollution Monitoring Laboratory (PML) at CSE collected 38 bread and bakery samples from retail shops, bakeries and fast food outlets in Delhi during May-June 2015 which included popular varieties of white bread, whole wheat/Atta bread, brown bread, multigrain bread, sandwich bread, pav, bun, ready-to-eat burger bread and ready-toeat pizza bread. The brands included many wellknown bread brands as well as seven fast food chains, both domestic as well as international.

The study found that 84 per cent (32/38) samples were found with potassium bromate or iodate in the range of 1.15-22.54 parts per million (ppm).

Around 79 per cent (19/24) samples of packaged bread, all samples of white bread, pav, bun and ready-to-eat pizza bread and 75 per cent (3/4) samples of ready-to-eat burger bread were positive.

“The highest level of potassium bromate and/or iodate was found in sandwich bread. This was followed by pav, bun and white bread. Even the average level of the residues was high in these product categories,” says the report. The report says most bread brands do not even name the two chemicals in the list of ingredients.

According to CSE the Food Safety and Standards Authority of India (FSSAI) “should prohibit the use of potassium bromate in making bread and bakery products with immediate effect. Considering that it can cause cancer, is banned in most parts of the world, and has healthy alternatives, there is no reason why this chemical should be allowed, specifically when residues are found to be present in the end-product.” It suggests a similar ban for the use of potassium iodate as well.

Food regulator FSSAI said it has decided to remove potassium bromate from the list of permitted additives while it is examining evidence against potassium iodate before restricting its use.

Beverages & Food Processing Times

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Vol. 9, Issue 01 - June - 2016

FOOD SAFETY NEWS

FSSAI to regulate and standardize Prasad in temples, offerings in mosques, churches and other places of worship regulation from the state, there is absolutely no checking of standards of the Prasad—though temples insist that they use the best ingredients and produce the Prasad in a safe manner. Even so, there is no standardization; from packaging to expiration dates, everything varies from temple to temple, church to church. The food regulator, which zealously wants to get religious institutions or the vendors they source from to apply for FSSAI licences.

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he Food Safety and Standards Authority of India (FSSAI) is now looking to regulate and standardize Prasad, offerings at temples, mosques, churches and other places of worship. Not that the divine need a FSSAI certificate, but given 300 million faithful—as per the 2001 Census—visit places of worship daily and partake of the food offerings, receiving it as a ‘blessing’, there is a need to ensure quality.

With temples, churches, gurudwaras, etc., largely left to manage themselves with very little

The move is a necessary one, but the problem lies in implementing it. And not all religious institutions favour a licensing regime; rather, they say, the FSSAI should issue a set of guidelines and encourage voluntary compliance. Given the Prasad/offerings aren’t just food—they come with deeply-held beliefs about culture and divinity— any regulation will have to come only after the faithful as well as place-of-worship administrations have been duly sensitized. And for FSSAI that is already short of manpower and resources it will prove a tough challenge.

FSSAI tells state-level authorities to inspect various tea processing units

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he tea production in India, the world's second largest tea producer, is at 1,213 mn kg in 2015-16. But now has come under the scrutiny of FSSAI, which recently conducted a large-scale laboratory analysis of tea powder for determining the limit on iron filling. And now has asked the to check adulteration of iron fillings in the beverage.

After finding wide variations in the test results, the FSSAI said that until method of assessment for iron fillings is finalised, the state food safety officials can carry out inspections at the factories.

According to the food regulator, till a final method of assessment is updated, the enforcement authorities may carry out inspection in tea factories rather than on retail outlets, etc. to ensure that Food Business Operators (FBOs) involved in the processing/ manufacture of tea operate with the requisite equipment for removal of iron fillings.

The continuous presence of iron filings in tea has raised safety concerns and there have been many

demands to fix an upper limit and FSSAI had made that the maximum limit for iron particles in tea powder at 150 mg per kilogram. In many cases, it has been found that the tea powder is contaminated with iron filings. Iron fillings enter tea due to wear and tear of the processing machinery, the tea leaves are dried in a sieve fitted with a mesh and leaves are cut using iron rollers. Factories use huge magnets to remove iron filings from tea powder.

The country's overall shipments of tea rose 10 per cent to Rs 4,200 crore in 2015-16 from Rs 3,824 crore in the previous fiscal.

FSSAI turns attention to Potassium bromate used as restaurants, eating joints and food additive to be banned hotels to enforce hygiene standards

of India (FSSAI) has decided to remove potassium bromate from the list of permissible additives.

Yesterday, the Centre for Science and Environment (CSE) said that nearly 84% of 38 commonly available brands of pre-packaged breads, including pav and buns, tested positive for potassium bromate and potassium iodate, banned in many countries as they are listed as "hazardous" for public health.

According to FSSAI enforcing food safety standards at eating places was a must. Hotels, restaurants and eating joints need an FSSAI licence to operate but food safety standards are not necessarily met.

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he sub-group was formed in New Delhi among the FSSAI, NRAI, FHRAI as well as popular fast-food companies like Yum! And hotel groups like Taj and ITC. A sub-group consists of industry bodies like the National Restaurant Association of India (NRAI) and the Federation of Hotel and Restaurant Associations of India (FHRAI) and the FSSAI have been formed to amend rules that govern safety standards at eating establishments.

A report by Technopak and the NRAI says the size of the food services market in India is expected to grow from Rs 247,680 crore in 2013 to Rs 408,040 crore by 2018 and thus the move to regulate the food services market gains importance because of its sheer size.

Last year, a couple in Mangalore had reported finding worms in their meal at a KFC outlet.

A similar episode was reported by a family in Thiruvananthapuram in 2012.

The sub-group are to propose amendments to Schedule 4 of the Food Safety and Standards Regulations, 2011, that govern hygiene standards of food service operators.

FSSAI to bring specific regulation for quality standard of instant noodles

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fter the Maggi scandal, food safety regulator FSSAI is all set bring in new regulations for quality standards of instant noodles to regulate the quality of tastemaker and other ingredients. This new regulation is intendedto bring more clarity in the quality standards.

FSSAI for the first time has come up with quality standards specifically for instant noodles. Till now, there have been one common standard for various kinds of ready-to-cook products including noodles.The new norms would clearly set the permissible limits of Monosodium Glutamate (MSG) and Ash content and also state the specific standards for taste maker, a key ingredient in the

instant noodles.

Previously FSSAI had asked state authorities to launch proceedings against only those noodle or pasta companies that taste-enhancer monosodium glutamate (MSG) in their products despite carrying 'No MSG' or 'No added MSG' label on the packets.

At the moment there is no analytical method to determine whether MSG was added to the product during manufacturing or it was naturally present in the product.

This can however be checked through inspection of manufacturing premises. Glutamate is naturally found in some common foods such as milk, spices, wheat, vegetables, etc.

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nsuing the CSE study that claimed presence of cancer-causing chemicals in bread, Government is set to ban use of potassium bromate as food additive in next 15 days and has recommended its removal from the list of permissible food additives to the Health Ministry.

After the removal of potassium bromate from the list its use as food additive would be banned.

According to FSSAI CEO Pawan Kumar Agarwal, Potassium bromate is one of 11,000 food additives that are allowed in food business. After careful consideration, the Food Safety Standards Authority

Health Minister J P Nadda has asked FSSAI to take the matter seriously and submit a report and the Ministry will take appropriate action accordingly.

According to CSE, potassium bromate typically increases dough strength, leads to higher rising and uniform finish to baked products, while potassium iodate is a flour treatment agent and it has also urged FSSAI to ban the use of potassium bromate and potassium iodate with immediate effect and prevent their routine exposure to Indian population.

FSSAI and ASCI will join forces to clamp down on misleading food & beverage advertisements

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ood Safety & Standards Authority of India (FSSAI) and the Advertising Standards Council of India (ASCI) -- will join forces to clamp down on misleading food & beverage advertisements. While the two regulators have worked in the past informally, the arrangement will likely be formalized now.

The present development comes after a broader arrangement between the Department of Consumer Affairs and ASCI was worked out last year, which allowed the latter to act against misleading ads on a complaints website. This website allows consumers to complain about any advertisement appearing in any medium across any category.

FSSAI CEO PawanAgarwalsaid a few meetings between the two regulators had happened and the details are being worked out.

In the case of the FSSAI, any complaint received by the food safety regulator will see the ASCI stepping in and writing to the advertiser concerned

Beverages & Food Processing Times

to modify the ad based on its prescribed guidelines.

In the event the advertiser does not comply with ASCI's directions, the FSSAI will step in to take action. Between January and March 2016, food & beverages figured among the key categories, where complaints were upheld by ASCI's Consumer Complaints Council, the central unit that processes complaints received against advertisers and brands. The regulator is yet to release the list of complaints upheld for the month of April 2016.

Among the companies that ASCI had written to modify ads in March -- the last available month -- are ITC for its Aashirvaad Multi-grain Atta; PatanjaliAyurvedfor its KachiGhani Mustard Oil; and Gemini Edibles & Fats for its Freedom Rice Bran Oil. In January and February 2016, the list of errant advertisers included Dabur, Cargill, Pan Parag, Coca-Cola, Perfetti Van Melle, and Ruchi Soya.

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Vol. 9, Issue 01 - June - 2016

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Vol. 9, Issue 01 - June - 2016

BEVERAGE NEWS

Tata Starbucks, to adopt a Juice wastewater could be a five day work schedule to viable beverage packaging benefit the company solution now

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ith effect of 15 May, 2016, Tata Starbucks, a joint venture between Starbucks Corp. and Tata Global Beverages, will adopted a five day work schedule that would benefit the company's 1,200 employees in India.

uropean scientists have created a prototype for a new bioplastics beverage packaging material derived from juice processing wastewater. The project, called PHBOTTLE, is made from a biodegradable bioplastic that uses a concentration of fermentable sugars found in juice processing wastewater for the feedstock.

After researchers can optimize the production process, they believe the costs of PHBOTTLE and conventional plastic bottles could be comparable.

Starbucks, which opened its first India store in October 2012 in India, now has more than 80 outlets and its pace of expansion has been a record in Starbucks' 43-year history and had added 29 stores in 2014-15 in a market that's been subdued over the past two years with consumers not eager to spend amid economic uncertainty.

Technologies like PHBOTTLE could make it easier for more manufacturers to operate zerowaste and zero-water facilities, as has been a growing trend in recent years. Manufacturers can identify instances of waste and determine solutions for either how to reduce or eliminate the waste or how to reuse the waste for something else.

SumitroGhosh, CEO at Tata Starbucks Private Limited, stated that their success would not be possible without the contributions their partners make on a daily basis to provide an exceptional third place experience for our customers and are pleased to adopt a five day work schedule that also recognizes their commitments outside of their work.

Earlier this year, Starbucks China announced a monthly housing allowance subsidy to help its China employees overcome the financial challenges of starting their careers.

In the latter scenario, being able to repurpose waste created during processing could be an economic boost for the company in addition to improved sustainability. help employees pay rental deposits when they're moving into a new home.

In 2014, Starbucks launched the College Achievement Plan that creates an opportunity for US partners to earn their bachelor's degree with full tuition coverage.

If the manufacturer itself has no use for the waste product, it may be able to sell it to another company as an additional revenue stream. For example, AquaBotanical is a premium water brand created

from the water removed from fruits and vegetables when they are condensed into concentrate, which is then purified. The steadier the waste production and the needs of the other company, the steadier that revenue stream will be.

Sustainable facilities are already a reality for many food and beverage companies. In 2014, Nestle transformed a dairy processing plant in Mexico into its first zero-water facility, wherein Nestle sourced all of the water needed to operate the plant by extracting it from the milk used to make dairy products. Last May, Nestle announced that it would also turn its Modesta, CA, dairy plant into a zero-water facility. Nestle has also converted 25 of its plants into zero waste to landfill facilities.

At Rs 8,000 crore, the Frooti beats Slice to win back remarkable story of mangobased products no. 2 slot after a decade

In 2015, Starbucks UK launched the Home Sweet Loan program providing an interest-free loan to

its sales through glass bottled packs — primarily sold at hotels and restaurants where Frooti wasn't generally available. It was actually the absence of RGB format made Parle lose share to its competitors.

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early a decade after losing the spot ParleAgro'sFrooti has emerged as the country's second most popular mango drink, outselling PepsiCo's Slice in the last quarter. Frooti had a share of 25.6% in India's Rs 6,300-crore mango drink category against Slice's 23.4% in the quarter ended March, according to Nielsen's data. Coca-Cola's Maaza maintained the top spot with 48% share.

Parle had took in actor ShahRukh Khan as Frooti's first celebrity ambassador ever about two years ago, and focused more on PET bottles as part of a strategy to woo both children and adults. Parle literally focused on enticing the adult apart from its large kid consumer base.

Parle was the first introduced tetra-pack in the country three decades ago and now was able to build and convert a much larger adult consumer base whose pack of preference is PET. Frooti grew its sales 12% last year even as the category growth rate was just 1%. Launched in 1985, Frooti is credited with popularizing packaged mango drink in the country. However, over the years, cola giants captured a bulk of the market, helped by their clout among general traders and their much larger portfolios.

Three years ago Parle Agro Frooti in returnable glass bottles (RGB) to challenge the dominance of Coca-Cola's Maaza which gets more than half

Today, RGB accounts for 48% of mango drink category sale while PET has grown to 34%,. Packaging change wasn't the only driver for Frooti. The company also transformed its go to market strategy, which increased its infrastructure efficiency by over 40%.

Competition is getting tougher, though. Coca-Cola aims to turn Maaza into its first billion-dollar juice brand in India, in an effort to increase the market share of its non-carbonated drinks portfolio.

A year ago Vadodara-based Manpasand Beverages, makers of fourth largest mango drink brand Mango Sip, raised nearly Rs 400 crore through its initial public offering to increase distribution and modernise its facilities.

According to marketers there is need to revolutionize within the mango category as they seem averse to launch new flavours. Surprisingly in no other market across the globe does one single flavour contribute 80% of business and that's leading to erosion of pricing power and lesser margins. In fact all big brands are fighting for the same pie while new age brands like Paper Boat are working towards category expansion.

With a large segment of Indian consumers shifting to non-cola carbonates from regular cola drinks, companies plan to grab a share of the changing market fuelled by consumer habits. According to a Euromonitor report, companies realised that the only way to gain share was by introducing new products.

Mango Sip. Manpasand now has nearly Rs 2,600 crore in market capitalization, despite annual revenues of just Rs 350 crore.

Here's another mango success that came from nowhere. DS Group's raw mango-flavoured candy Pulse is close to topping Rs 150 crore worth of sales in the first nine months. With a Re 1 price tag, that's nearly 3 billion candies.

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ango is becoming the king of processed food and beverages across categories from tea to cocktails to candies — apart from being the king of fruits.

The yummiest thing is its market size. At Rs 8,000 crore and rapidly growing, the branded mango products market rivals that for chocolates of all kinds put together.

Starbucks made a pleasant discovery on the extent to which Indians can be mango people. The USheadquartered beverages chain put Alphonso puree in tea and also created an Alphonso Mango Frappuccino. Starbucks' mango offering was a huge hit with Indian consumers and the global beverages chain is now exporting the Made-inIndia Frappuccino to other Asian markets.

Mango Frappuccino is one of several new examples that have transformed the mango-based product basket dominated by ice candies and soft drinks flavoured with the fruit.

Mango does the magic for Indians, for example Manpasand Beverages is not exactly an FMCG giant with a storied brand portfolio. But this Gujarat-based company had a rollicking initial public offering — oversubscribed 1.4 times — based on the success of a single, mango based drink, named, with striking literalness,

Beverages & Food Processing Times

Mango variants account for half the overall candy segment now, compared with caramel's contribution at 20%, say industry officials. For Parle, Mango Bite candy has topped Rs 300 crore in yearly sales.

Naturally, new global players are also going aam.

Danone has mango yogurt, Kellogg's sells mango corn flakes.

United Sports Bar and Grill sells a cocktail called Mango Surprise (rum and mango puree). There's mango in Ayurvedic jams — Dabur sells mangoflavouredChyawanprash. And there's mango in doughnuts — Mad over Donuts' mango-flavoured line has acquired a loyal client base, the company says. So, what's the next delightful surprise for India's mango people?

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Vol. 9, Issue 01 - June - 2016

BAKERY NEWS

Time for govt Leading bread makers will give up the use to act about potassium bromate, iodate in products toxins in bread

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n wake of a study warning these chemicals may cause cancer, in their products, leading bread makers asserted that they will give up the use of chemicals like potassium bromate and iodate.

were using it since government had mandated its use for breads," he said, adding that the AIBMA has decided to give up use of both additives because "there is confusion among the consumers regarding its use."

Aadil Hassan, heading a delegation of All India Bread Manufacturers' Association, stated that they will not use potassium bromate and iodate if people don't like it. They were using them as their use was allowed by our government and scientists and have other enzymes and emulsifiers as their alternate," said at a press conference here.

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ompanies like Britannia, Dominoes and KFC denied using the potential health hazardous chemicals– potassium bromate and iodate altogether, others including the All India Bread Manufacturers Association pointed out that the chemicals were permitted by the Indian food regulator within specific limits.

Explaining the rationale for potassium bromate's use in baking bread, Hasan, who is the managing director of Harvest Gold Breads, said that was an oxidizing agent. Admitting its overuse was harmful; he said that "if used with sophistication,

Aadil added that both the additives are in use among the leading countries of the world including the US. While in Europe these additives are not used as there are other enzymes available. it only adds to the product".

"Potassium iodate never had any use for us. We

The CSE said 32 of the 38 samples or 84 per cent of the tested samples had potassium bromate and iodate in the range of 1.15-22.54 parts per million.

To date, the Food Safety Standards Authority of India (FSSAI) permits them up to 50 parts per million. The two chemicals can be used as treating agents in flour under the category of food additives. They are used to give the final product a soft, fluffy finish.

So what is potassium bromate? It is recognized as a category 2B carcinogen since 1999 which means it is believed to be “possibly carcinogenic to humans” by the International Agency for Research on Cancer (IARC). Its use had been permitted earlier because it was believed that the chemical was filtered out of the final product. However, once evidence to the contrary emerged in the 1990s many countries banned it, including the EU (1990) and the UK. Subsequently, Canada, Australia, New Zealand, China, Sri Lanka, Brazil, Nigeria, Peru and Columbia have stopped its use. CODEX Alimentarius, an international body which sets safety standards for food commodities, formally withdrew specifications of potassium bromate in 2012. Now with the CSE study, India may finally prohibit its use.

The FSSAI notification does not cover the second chemical in the CSE – potassium iodate – believed to be associated with thyroid disorders. Both FSSAI and the health ministry have said that CSE’s report is being examined and the recommendations of the government’s scientific panel will be sought on the issue.

Until then, it can be used in India. While some companies mentioned in the CSE report have denied its use, others have said they use it within permissible limits. As the CSE said, it was up to regulators to ensure public health remains a priority for the food regulator and government agencies in India.

Beverages & Food Processing Times

Meanwhile, an AIBMA statement also called for a wider debate to make food products in India better.

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Vol. 9, Issue 01 - June - 2016

SPECIAL FEATURE

Surging investment in

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ell Beverage and food Processing Times (BnF) has turned eight this month – Pioneering as one of the best food industry magazine at the moment, my enthusiastic journey in the food processing industry actually started with this magazine and today it gives me immense pleasure to see how the readership has multiplied due to the newspaper content, component and originality.

Your newspaper completed 8 years this June 2016. On this occasion we interviewed a couple of leading

We need single window system forsetting up manufacturing units

Over the year BnF has given its readers the complete insight of the food processing industry’s evolution growth and development. As of today I am a content person that my efforts have been rewarded and Beverage and food Processing Times has grasped an impeccable amount of readers and followers.

Coming to my work, foreign direct investment- FDI - in the food processing sector is expected to cross $1 billion in the next two years, helped by reforms in FDI space and streamlining of FSSAI regulations. The food processing sector has attracted $463 million worth of FDI during last fiscal and of course the growth of the food processing sector will help farmers get better price for their produce as well as lead to reduction in wastage and lower prices of fruits and vegetables.

To boost investment through Foreign Direct Investment (FDI) route in the retail market for the food processing industry the government is framing proper rules and guidelines.

The entry of multinational companies will play a catalytic role in transforming rural and farm economy if they enter the retail market and foreign players looking to invest in the food processing sector in India will have to mandatorily divert about 15 per cent of funds in building infrastructure at the "farm gate” level for the benefit of farmers.

Coming to one of the biggest breaking news of this month was how debauched is the bread we eat! The bread we eat every day may contain cancer-causing chemicals, according to a study conducted by Centre for Science and Environment (CSE). As much as 84% of 38 commonly available brands of pre-packaged breads tested positive for potassium bromate and potassium iodate. The two ingredients have been banned by many countries, listing them as "hazardous" for public health, but there is no ban on these substances in India.

Breading bread makers now have asserted that they will give up the use of chemicals like potassium bromate and iodate, in wake of a study warning these chemicals may cause cancer, in their products.

After a Centre for Science and Environment (CSE) report suggested the use of potassium bromate as an additive in food products may lead to cancer, the country's food regulator, the Food Safety and Standards Authority of India (FSSAI), had banned use of both additives in preparation of bread.

Well how amazing that food have turned designer now! Designer food, with enhanced or modified nutrients to cater to different needs of people, is likely to be the future of food industry, according to Central Food Technological Research Institute. In the future it might not be necessary for a person to compromise on taste or quantity of food to lead a healthy life. People would have a variety of options with specific nutritional values to choose from depending on their needs. Pointing out that application of nanotechnology had begun to revolutionize the food industry; CIFTRI said that diabetic patients can have food as they wish since the nature of the food will be altered to slow down absorption by the body.

Coming to QSR, big fast-food chains like McDonald's, KFC and Cafe Coffee Day seem to have lost their growth momentum as Indian consumers increasingly prefer pizzas over burgers, chicken meals, rolls and sandwiches, and market researcher Euromonitor expects the trend to continue.

Top pizza chain Domino's, which trailed McDonald's just four years ago, is now more than double the size of the US burger chain with 16% share in the country's Rs 1 lakhcrore chained food service industry.

Mahindra Agri Business, part of the $16.9 billion Mahindra Group, has begun selling a blend of soya bean oil under its NuPro brand in West Bengal, adding to the Virgin Kachchi Ghani Mustard oil launched under the banner last year. NuPro soybean oil contains natural micro nutrients and omega 6 which complement a healthy lifestyle.

The oil will be available in 500 ml and one-litre packs as well as 15kg tins across West Bengal.

BnF as pledged to give its reader a journey of true journalism were the global and Indian food processing industry has been portrayed in the light of reliability and truth. I as its editor am obliged towards my readers for its success and accomplishment………….

stakeholder of the industry on latest developments in the industry. We not only received some wonderful

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ill the 100 per cent inflow of FDI help the food processing

Jaswinder Bajaj

industry?

100 per cent FDI will only benefit the MNC only and will hamper the growth of local

Managing Director, Punjab Sindh Dairy

Indian companies.

As far as the government tie- ups are been concerned it may benefit the government over all.

But the foreign investment in dairy sector will hinder the growth of local dairy companies. The FDI should have been about 50 per cent because with 100 per cent of FDI, major part of investment will go to the foreign country.

But will it not create a competitive environment for the Indian dairy companies?

Definitely it will create a competitive streak in Indian companies and will be good for the companies who have not yet focused on quality standards and systems. Foreign companies will project a competition for our Indian companies thus forcing them to upgrade their food safety standards and quality so as to sustain in the market.

Indian Food processing industry is still paying higher import duty and taxes on food processing and packaging machinery, won’t this hamper the progress and investments process of the industry?

International companies have the best and latest technologies available and it is important that India adapts the technologies but to be in the fore front the government has to lower or remove the taxes and duties on the food machinery.

Cluster based approach has shown a better way to backward and forward linkage in the food processing industry. Comment!

Well it has been trend in the international market that same company handles the cattle, farming, production and the sale, but in India both cannot

be maintained by one company as we have different system, culture and different geographical conditions. We are totally dependent on the farmers and the farming is totally different from sales and marketing which a farmer cannot handle.

Do you think due to unreliable mechanism of food safety and regulatory issues, the foreign companies contemplate before entering the Indian market?

I don’t think so the foreign companies need to worry about the food safety issues as FSSAI itself helps them and international companies is always in compliance with it as they already follow the norms created by the government, but it is the Indian companies that have to be more cautious of the regulatory body and have to improvise their food safety standard. In fact it is a challenge for the local company to be in the same standard were food safety is concerned.

Any suggestions for the policy makers for the enhancement and development of your sector?

For the development of the food industry, we need a single window system for clearance for all legal hurdles for setting up manufacturing unit of any kind. Basically in India we do not have a system where there is a defined point wise system for clearance, as a matter of fact there are no policies and no standard for clearance. There are so many hurdles that to set up a manufacturing unit it takes 5 years that too after running from pillars to pole.

This colossal hurdle needs to be toppled by the government, who needs to device a system and policy that would benefit a company that wants to set a manufacturing unit.

Taxation relief can be one way to benefit but not in terms of subsidies but rather on VAT or sales and this will benefit the consumers directly. Issues are many that need to be addressed and this can be done by the unity of the food processing industry.

Indian food safety regulations

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ecently government made provisions for 100 per cent FDI in food processing, do you think this will further boost the growth of the industry?

Atul Ganediwala Paradigm Services Pvt. Ltd. (MD)

Yes, this will surely boost the growth of Industry, as it will facilitate the foreign investment in the sector, benefit farmers and will create vast employment opportunities. This will be major step towards making Indian economy, a developed economy.

This will also help us in building up our nation on a faster pace as farmers will get remunerative prices for their produce, latest technology and modern agricultural practices to meet the requirements of organized marketing.

FDI will definitely help unorganized sector in migration to organized sector resulting in prevention of basic food safety/quality issues observed quite often.

Will it not create competitive environment for Indian food processors?

Yes, it will create competitive environment for Indian food processors and help Indian industry to aim high and to comply with high benchmark standards. It will help our industry to come out of dual approach for export and domestic markets

Beverages & Food Processing Times

and CHALTA HAI attitude. With FSSA in place, things are anyways changing for good and this will further accelerate it.

100% FDI will bring in higher

Manan Bajaj VP- Planning & Consulting

efficiencies in food processing industry and trade, and will make our food products more competitive in international markets. This will also help us in improving the approach of global markets towards Indian industry.

Food processing companies still pays higher import duties and taxes on machinery for processing and packaging, instead of grants and subsidies industry needs low or no duties on machinery. Do you think this has been the major cause due to which majority of entrepreneurs shy investing in this industry?

Yes, this had been major concern of the industry and entrepreneurs in past but with revised policies and taxation norms, thing are already taken care in many ways and still in progress, may be made more flexible but people need to use them with better responsibility. Entrepreneurs can be further supported with flexible options/returns of the taxes involved in importing machines and the spare parts.

I think, the other more important reason of new

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Vol. 9, Issue 01 - June - 2016

SPECIAL FEATURE

Indian food processing industry views of the food industry editorial team from Delhi and stalwarts but very thought Mumbai brought these facts in provoking suggestions. Our the below format.

Dhiraj Dubey along with our

Education, training of regulators & awareness for the industry holds the key

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ecently government made provisions for 100 per cent FDI in food processing, do you think this will further boost the

Nandakumar Shamanna growth of the industry?

Regional Sales Manager DNV GL - Business Assurance

Although, there are different schools of thought politically on this subject, I think this is a positive move for the economy. Apart, from the boost to the economy, we can expect to see new technology leading to improvement in efficiency, quality and safety of the food products, thereby benefitting the public at large..

Will it not create competitive environment for Indian food processors?

Well, competition is good! I am sure a most of the Indian food processors welcome competition, which will definitely benefit them also immensely apart from the consumers. There are several examples in the past when other sectors were opened up, where the Indian industry also stood to gain. A classic example is the Auto sector.

Food processing companies still pays higher import duties and taxes on machinery for processing and packaging, instead of grants and subsidies industry needs low or no duties on machinery. Do you think this has been the major cause due to which majority of entrepreneurs shy investing in this industry?

To an extent taxes and duties are unavoidable.

Also, we must understand that for the government offering subsidies is better suited politically than tax exemptions. These practices are generally global with various governments. Entrepreneurs are not shy of taxes, they only need good enabling environment. If the state can provide better

infrastructure they would be more than happy than any tax exemptions or subsidies.

Cluster based approach has shown the way for better backward and forward linkage in food processing, your comments?

I agree, there is always strength in clusters. The forward and backward linkages will bring in efficiencies.

Do you think due to unreliable mechanism of food safety and regulatory issues foreign companies are shying from entering in Indian market or it has no impact on them?

In my opinion we have a more stable policy with FSSAI. However, interpretation and implementation still remains a challenge in our country. There is a lack of consistent approach on the implementation front by the Regulators! Having said this, regulations in advanced countries are no less demanding, including the controllers. So overall, I believe the foreign companies are not seeing too much of a barrier now, even as more confidence building measures by the state can help.

Also, let us not forget that India as a market still remains very attractive and all barriers are being overcome albeit slowly..

What are your suggestions to the policy makers for the betterment of your sector? Please mention point wise.

Education, training of the regulators and awareness for the industry holds the key. We need a uniform and correct interpretation of the already existing policy by the regulators. Multiple agencies approval in other contentious issues, for which we may need to find solutions. Policy for use of third party inspectors for verification to support and strengthen the states hands could be given further impetus.

in process of review & continual development entrepreneurs not comfortable in entering to the industry was difficulty to initiate and do the business and this is being taken care by central and state government initiatives to facilitate EASE OF DOING BUSINESS. Cluster based approach has shown the way for better backward and forward linkage in food processing, your comments?

Yes, Organization of industry into homogenous clusters has been a historic phenomenon. Cluster development will facilitate better connective and understanding within the industry. Common initiatives that individual units may not be able to afford could be supported through cluster development program which provide added advantage to the individual units to derive competitiveness through such provision of inputs.

Do you think due to unreliable mechanism of food safety and regulatory issues foreign companies are shying from entering in Indian market or it has no impact on them?

Yes it was true for past but in last few years things have changed and now Indian food safety regulations are in process of review and continual development with the objective of global alignment.

What are your suggestions to the policy makers for the betterment of your sector? Please mention point wise.

I believe policy reformation is in progress and are moving in right direction. Following should be considered to get better result on faster pace.

• Implementation of

Single window operation to facilitate transparent working • Full Implementation of policies and norms in true spirits.

• Implementation of strict norms against the defaulters after giving a chance to improve.

• Increasing awareness campaign ad training session all over the country for spreading awareness about requirement of food processing industry, especially in remote area where farmers/ food processors are either not aware of all this or have understood the same.

• Promotion of processed food industry in big way at state/district level will also help is utilizing the agricultural produces in better and prevent the spoilage of huge quantities of raw food.

Beverages & Food Processing Times

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Vol. 9, Issue 01 - June - 2016

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Vol. 9, Issue 01 - June - 2016

FOOD INGREDIENTS NEWS

New Research from DuPont The power of prebiotics – Nutrition & Health Identifies Taste and explore BENEO’s dietary fibres from nature for Six Health and Wellness a healthy digestive system Consumer Segments Research will help food and beverage manufacturers unlock untapped opportunities Life and Just Food – divided into nutrition as primary and nutrition as secondary clusters.

DuPont Nutrition & Health has collected data from more than 14,000 consumers in 22 countries for an insight-driven research project designed to help manufacturers develop and market products in the health and wellness area. With health and wellness as a category growing nearly twice the rate of traditional foods and beverages, this research comes at an opportune time for food and beverage manufacturers.

The DuPont Nutrition & Health research, conducted with HealthFocus® International, helps food manufacturers define market opportunities by determining the motivations, needs and behaviors of consumer groups in today’s evolving food and beverage market. In addition to demographic and geographic data, the study includes illuminating information on health concerns, brand influences, attitudes and usage, lifestyle choices, and parenting style. The segmentation results in six core consumer groups – Health Helpers, Weight Strugglers, Health Wise, Taste Driven, Good

“Eighty three percent of global consumers consider diet and nutrition important to wellbeing, which is greater than wealth or physical fitness,” said Greg Paul, Ph.D., MBA, global marketing director, Consumer Segments at DuPont Nutrition & Health. “We have become increasingly proactive about our health, yet well-defined and decidedly varied segments still exist. Consumers portray diverse behavior depending on their place in the spectrum of health and wellness. The importance of learning the demands of each segment is critical to understanding what motivates food purchase behavior.”

In parallel with the newly available research, DuPont Nutrition & Health offers a unique and wide range of food ingredient solutions that is unmatched in the industry. The product range includes antimicrobials and antioxidants, cultures, emulsifiers, enzymes, fiber, hydrocolloids, probiotics, protein and tailored blends.

“We provide manufacturers with the ingredients that can turn health and wellness challenges into opportunities for competitive advantage and profitability. Our technical expertise, coupled with our marketing insights, helps our customers to win the minds and carts of demanding shoppers,” Paul said.

Government to permit foreign companies to import certain key ingredients through government approval route in marketing and selling of food products produced and manufactured in India.

However, another source said the Food Processing Ministry is insisting on making it mandatory for the foreign players to invest a minimum of about 25 per cent of per cent of their total investments in rural areas to create infrastructure like cold chains to benefit farmers.

U

nder the proposal to allow 100 per cent FDI in the food processing sector, the government is anticipated to allow foreign companies to import certain key ingredients like flavours and preservatives and may also permit players to retail their products online.

The government may permit companies which want to set up units in India to import those inputs as some key ingredients of a food product may not be available in India.

The Department of Industrial Policy and Promotion (DIPP) that comes under the Commerce and Industry Ministry and deals with FDI related matters, has proposed to allow 100 per cent foreign direct investment (FDI)

The government has said FDI in food processing will help farmers, reduce wastage of fruits and vegetables, give impetus to the industry and create vast employment opportunities.

During April-December, FDI into the country grew by 40 per cent to $29.44 billion.

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ENEO, one of the leading manufacturers of functional ingredients is showcasing its range of prebiotic dietary fibres at this year’s Food Ingredients China (FIC) in Shanghai from 23rd – 25th March 2016. A comprehensive body of scientific studies confirms that BENEO’s prebiotics improve digestive health and are supporting consumers’ overall wellbeing.

Globally 87 percent of the consumers are interested in food and beverage products supporting digestive health. Mintel research shows that between 2013 and 2015, 16 percent of functional claims globally were about digestive health, making it one of the most important functional claims. In China nearly every third consumer aged 20-49 has digestive problems such as stomach ache, indigestion or constipation.

With 15.3 percent, China belongs to the countries with the highest number of constipated people in Asia. In particular, infants, children aged 6-18 and elderly are affected. Consumers are aware of the beneficial role dietary fibre intake has on their digestive system and that it contributes to their overall wellbeing. However, even with a healthy nutrition rich in fruits, vegetable and wholegrain, people are struggling to consume the amount recommended by the World Health Organisation and national health authorities: In China the actual intake of dietary fibre is approx. 13g/day while the recommendation is 25g/day. This difference is called the “fibre-gap”.

BENEO’s dietary fibresOrafti® Inulin and Orafti® Oligofructose have shown to improve digestive health by stimulating bowel function in a natural and mild manner. BENEO’s dietary fibres also belong to very few scientifically proven prebiotics.

Being prebiotic they multiply and grow bifidus bacteria – the good bacteria in the large intestine, avoiding harmful strains and thus helping to build a strong digestive system. They are soluble fibres and can be easily incorporated into a wide range of products while maintaining taste and texture.

Christian Philippsen, Managing Director BENEO Asia Pacific: “BENEO’s prebiotic fibres are made by nature and gained from chicory root via a gentle hot water extraction method. With 8 out of 10 Chinese consumers actively looking for natural ingredients, our inulin and oligofructose are ‘on trend’ for providing digestive health, naturally.

In combination with the solid basis of science, manufacturers can make the most of the consumers’ demand for products supporting a healthy digestive system.”

Visitors to BENEO’s booth will also be able to sample appealing product concepts with BENEO’s naturally derived prebiotic fibres inulin and oligofructose.

Fibre Gummies – Containing BENEO’s prebiotic fibresOrafti® Inulin and Oligofructose these gummies support digestive health in a convenient and tasty way. Additionally they come with a soft and chewy texture and great taste, which makes it a joy for young kids and adults to boost dietary fibre intake while enjoying a fruity snack.

Cereal Bars – Incorporating BENEO’s natural dietary fibreOrafti® Inulin, the cereal bars help to support a healthy and balanced digestive system.

At the same time this healthy daily snack is sugar reduced but conveys the same texture and sensorial mouthfeel as a full sugar equivalent.

Healthy Grain Biscuits – Enriched with the natural fibreOrafti® Inulin, these grain biscuits become a great source of whole grains and prebiotic fibre to help consumers boost their daily fibre intake and maintain a healthy digestive system. This way they are perfectly in line with the growing popularity of healthy biscuits as a convenient food to curb hunger pangs while enjoying guiltless indulgence.

Learn more hands on – BENEO’s experts will also be sharing their knowledge in nutrition science and expertise in food application within a technical seminar titled “Improving digestive health with inulin &oligofructose”.

They will be having an interactive discussion with participants to explain how BENEO’s prebiotic fibres are prefect solutions to support a healthy digestive system. The seminar will be held on 24th March 2016, 1.30pm at meeting room M6-02.

For further information on BENEO and its ingredients, visit BENEO at Hall 5, Booth 51T11.

Global food prices go up, but not enough to stop ingredients producers from looking elsewhere

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lobal food prices saw a 0.7% up in April over March prices, the third consecutive month of price increases, according to the Food and Agriculture Organization's (FAO) food price index.But global food prices are still down about 10% year over year. The index has been in decline for the past four years, hitting almost seven-year lows as growth slows worldwide.

Price gains in vegetable oils, particularly palm oil at a 17-month high, and cereals/grains, which rose 1.5%, offset lower prices for dairy and sugar.

However, for an ingredients and commodities manufacturer like Cargill, the lower global food

Beverages & Food Processing Times

prices have caused the company's revenue to tumble, 11% in the most recent quarter. Cargill chairman and CEO David MacLennan said he doesn't anticipate a significant turnaround for the agricultural market in the near term due to large global stockpiles and low crop prices.

As a result of volatile commodities pricing, Cargill is looking for alternative segments that can provide more stability to its portfolio.

Chocolate and aquaculture have been among them, and Cargill has also invested in developing alternatives for ingredients consumers are trying to avoid, such as PHOs and antibiotics.

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Vol. 9, Issue 01 - June - 2016

Electronics Devices Worldwide Pvt. Ltd.

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Vol. 9, Issue 01 - June - 2016

DAIRY NEWS

To raise milk processing Bangalore Cooperative Milk capacity Amul set to invest Union (Bamul) is investing Rs 2,500 crore Rs 426 crore to set up a modern facility country and therefore, they are planning to raise milk processing capacity by another 10 million litres per day from current capacity of 28.1 million litres per day (mltpd). The cooperative is looking to raise the capacity by 2020, which will require an investment of about Rs 2,500 crore.

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CMMF, which sells products under the Amul brand, is all set to invest about Rs 2,500 crore to elevate its milk processing capacity to more than 38 million litres per day in the next four years.

Gujarat Co-operative Milk Marketing Federation (GCMMF) Managing Director R S Sodhi said that there has been rise in milk demand across the

Sodhi added that as of now, they plan to establish one plant each for milk processing in Kolkata and Mumbai and two more plants in Gujarat. Besides this, Amul plans to raise the capacity in few existing plants.

The cooperative has about 60 various processing plants, of which 40 are in Gujarat only. In the last six years, the dairy cooperative's turnover has jumped nearly three-fold to Rs 23,000 crore and is aiming to more than double it to Rs 50,000 crore by 2020 and there are 17 member unions of GCMMF associated with more than 36 lakh farmers across 18,600 villages of Gujarat.

Mother Dairy is eyeing to cross Rs 10,000 crore turn over in coming 3 years the capacity to produce 5,000 tonnes per year of finished product and which will mainly include peas produced in the state. The pulp and concentrate line will have a capacity of 20,000 tonnes per annum of finished products and this will largely include tomato processing, mango and other fruits.

D

ue to increasing demand for dairy products as well as fresh and processed fruits and vegetables, Mother Dairy is eyeing to cross Rs 10,000 crore turnover marks in next three years. The dairy company which supplies about 30 lakh litres of milk in the national capital region has posted a turnover of Rs 7,186 crore during last fiscal, out of which about 75 per cent is from its dairy business.

Mother Dairy is in process of establishing a 25,000 tonnes per year integrated food and vegetable processing plant in Ranchi at an estimated cost of Rs 75 crore. While the freezing line will have

Mother Dairy, a wholly-owned subsidiary of the National Dairy Development Board (NDDB), has diversified portfolio with presence in dairy products, edible oil, fruits and vegetables (fresh as well as frozen) and pulses. It sells processed food products like juices and ready to cook products under the brand name Safal and also has presence in edible oil segment under the brand name Dhara.

The company also sells fruits and vegetables and other processed food products on its more than 400 Safal stores in the national capital region and Bangalore. During the time of spike in prices of pulses and onions, the Safal outlets had sold these two food items below market prices following the government's instruction.

Parag Milk Foods and Schreiber Dynamix to export cheese to Russia The Ministry of Commerce has signed a protocol and send the documents to the government of Russia. Parag Milk Foods Chairman Devendra Shah said. The company expects to enter into tieups with channel partners in Russia in the next couple of weeks and send the first consignment in about a month, he added.

I

ndian government has allowed two Maharashtra-based dairy firms to export cheese to Russia. Thus Cheese and other milk products made in India may soon be sold in stores in Russia.

Parag Milk Foods and Schreiber Dynamix, which got the obligatory approvals from Rosselkhoznadzor, Russia's federal inspection agency, in April last year will now be able to export because they were waiting for over two years for the approval from the commerce ministry.

Russia has been looking to source milk products from alternative markets after Western nations imposed sanctions on the country for its role in the Ukraine crisis.

European countries supplied 2.5 lakh tonnes of Russia's annual demand of 2.9 lakh tonnes of cheese before the ban. Currently, Russia is buying cheese from South American countries, Switzerland and through some other channels.

The Indian companies are already in talks with retail chains Magnit, Metro Cash & Carry, Tesco and others to sell cheese.

T

he Bangalore Cooperative Milk Union (Bamul) is investing Rs 426 crore to set up a modern facility to process milk and to make other dairy products. This is due to the rising demand for milk and hence the federation is already to set up a facility in Kanakapura near the city, in about 18 months. The demand for milk in Bengaluru has increased at a rate of 6-8 per cent annually.

Animal Husbandry Minister A Manjusaid that brand Nandini sold 2.2 million liters in the city which is four-fifths of its market and it has become important to create the infrastructure immediately as the existing facility is not enough to handle the influx of milk to the city from other districts.

At the moment there is only one fully automated mega dairy where besides processing milk, products such as paneer, cheese, and other products are also manufactured and as many as

64 products are sold under the Nandini brand and Karnataka Cooperative Milk Producers' Federation (KMF).

The KMF's aim is to keep both dairy farmers and consumers happy, said Manju. "We want to make more byproducts as they give us healthy margins with which we can better serve the interests of the dairy sector" The Bamul, he said, will soon open 1,000 Nandini outlets in Bengaluru.

Milk procurement in Karnataka has been growing at about 12 per cent annually and daily procurement touched a peak of 7.2 million litres.Encouraged by the healthy 16 per cent annual growth of its ultrahigh temperature (UHT) milk, the KMF is seeking to ramp up the production of this special category which promises a 12-24 week shelf life.

KMF is planning to convert a significant chunk of its surplus milk into UHT milk instead of powdering it, which is expensive. UHT milk is sold in Singapore, Andhra Pradesh, J&K, the northeast and Goa. KMF has a surplus of 1.5 million litres of milk, of which 7 lakh litres go for the school milk programme.

India Dairy Needs to Focus on Value Added Dairy Products to Boosts Profits

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he share of VADP in milk and milk derivatives is growing at around 25% annually.

To increase profits, India dairy producers need to focus on value added dairy products (VAPDs), CARE (Credit Analysis & Research Limited) Ratings, a Mumbai based research and ratings agency said in a report.

According to the agency, the share of VADP in the milk and milk derivatives segment is currently growing at around 25 per cent every year and is expected to grow at the same rate until 2019-20.

“Time has arrived for dairy players to skim the cream out of the milk business. Rising consumption coupled with better margins in the VADPs are driving the dairy players to get into the growth and higher profitable trajectory. Change in demographics and rapid urbanisation have resulted into manifold surge in the demand for VADPs,” the report said.

Due to convenience, health benefits and increased consumerism, milk derivatives like buttermilk, low fat yogurt and flavored milk are nowadays part of regular consumption.

The report said, “Profitability in liquid milk space ranges from four to five per cent, whereas the profitability in VADPs ranges from 12 per cent to 18 per cent.”

As per the National Dairy Development Board (NDDB) and Indian ministry of animal husbandry figures, liquid milk has a market share of 73 per

Beverages & Food Processing Times

cent, followed by eight per cent milk powder, eight per cent ghee, four per cent ice cream, three per cent butter, one per cent for curd, cheese, flavored milk and paneer each.

Product innovations are likely to accelerate India’s dairy market which is anticipated to improve industry margins by attaining greater scale, higher capacity use and an increasing contribution from new milk variants, the report adds. As per NDDB, the Indian dairy industry is all set to experience high growth rates in the next eight years with demand likely to reach 200 million tonnes by 2022 from 132 million tonnes in 2013.

Presently, only 20 per cent of the milk production comes from the organised sector comprising cooperatives and private dairies.

The paramount factors driving the growth in the dairy sector include rising disposable incomes, advent of nuclear families and fast/instant food gaining ground in India. Other factors such as structural changes in food habits, expansion of fast food chains and popularity of pizzas and pastas aided the usage of milk variants of mozzarella cheese, processed cheese and flavored milk etc.

Consumer preference towards VADPs is taking forward the dairy sector. Besides brown-field/ green-field expansion, global dairy companies too are venturing into milk derivatives business in this part of the world. The most recent one is the 100 per cent acquisition of Tirumala Milk Products Pvt Ltd by GroupeLactalis SA, France and French dairy major Danone increasing its presence in the Indian dairy sector with slew of product launches such as flavored curd, yoghurt etc.

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Vol. 9, Issue 01 - June - 2016

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Vol. 9, Issue 01 - June - 2016

NEWS

India likely to face serious supply – demand mismatch May gradually turn into a net importer of milk & milk products

J

une 1 is ‘World Milk Day’. What is its relevance? Why do we have a ‘Milk Day’?

It started about 15 years back when United Nations Food and Rajiv Mitra (MD Govind Milk) Agriculture Organization decided to celebrate ‘World Milk Day’ on June 1.

1st of June was selected as many countries were celebrating their National Milk Days around that time. ‘Milk Day’ is celebrated to increase common public awareness about usefulness of milk and milk products, its nutritional value and economic importance.

How do you see consumption pattern of milk in India?

Extremely buoyant! With sustained growth of the Indian economy and a consequent rise in the purchasing power during the last two decades, more and more people today are able to afford milk and various other dairy products. Moreover milk is a very affordable source of protein to the large vegetarian population in the country. This growing trend in demand is expected to continue with the sector experiencing a robust growth in the short and medium run. However, if the impediments in the way of growth and development are left unaddressed, India is likely to face a serious supply – demand mismatch and may gradually turn into a net importer of milk and milk products.

What are the impediments?

Several impediments are there. Availability of cold-chain facilities is something that remains wanting. India needs to have more colleges and universities churning out quality dairy technologists and professionals. The industry also has to turn attractive to talent. Adulteration, contamination needs to be addressed at its root.

Though India is the largest producer of milk, we still are the poorest in per capita yield. Lot of work needs to done on this.

At Govind we are working hard on increasing milk quality and yield through series of concerted activities. Our pioneering concept of ‘Happy Cows’ is appreciated and widely emulated. Our state-of-the-art manufacturing facilities are geared up to cater to increased demand in our chosen markets. Our robust distribution system reaches out to all our markets. We also have online sales

facility for ghee and milk powder for the discerning consumer and for markets where our traditional distribution has not yet reached.

Like us, several other important players in the industry are Sanjeevraje Nimbalkar, Chairman Govind Milk

doing significant work. The stake holders in the Government are also supportive. I foresee a great future despite the impediments.

Govind is creating significant buzz in milk marketing. You are giving a new dimension to an otherwise insipid product category. Tell us about being ‘the happy makers’ Going forward the percentage of revenue that the industry earns from milk products will increase manifold. Coupled with changing tastes and increased urbanization, westernized products like cheese will gain ground. We are already seeing high involvement in purchase of milk products. This leads to hyper competition. Communicating to the consumer about quality, availability, usefulness becomes very important. You would have seen, product categories like butter, cheese etc. have always had brilliant marketing campaigns.

‘Happy Makers’ is our thought-out tag line. We live it. We are reason for happiness for the dairy farmers. We cause happiness to the consumer when the products land up on her dining table. Our team of happy employees and distributors make happiness. We give an experience to all our stake holders – an experience of happiness.

Tell us about Funzz……

Funzz is a brand by Govind. Our products like ice-cream, flavored milk and few other upcoming products that will appeal to the young and young at heart people will be launched under this brand. We are getting a fabulous response to Funzz during these early days of the brand.

PepsiCo to manufacture it Doritos in India

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epsiCo India had introduced premium brand Doritos in India recently and is planning to manufacture it here by next year and force on the potential of the corn chip snack format.

According to ParthoChakrabarti, Vice-President, Snacks Category, the response for Doritos has been encouraging and they plan to start domestic production of Doritos early next year. While premium brands Doritos and Cheetos will continue to play a “unique” role in the Indian portfolio of PepsiCo, the company is now sharply focusing on Kurkure and Lay’s to drive growth in the snacks category.

Chakrabarti added that they are focusing on growing two master brands – Lay’s and Kurkure, which will stretch across various price points as well as formats in the snacks category.

PepsiCo has recently launched 15 new traditional snack products or Namkeenssuch as Chiwda Mix for the West, Punjabi Chatka and South Tangy Twist keeping in mind the various regional palates.

The company hopes to enhance on the pan-India brand equity of Kurkure to reinforce its existence in the traditional snacks segment. The traditional snacks category, which is highly fragmented with strong regional players, is pegged at Rs. 7,000

Patanjali’s enters salted snacks but not a threat to Kurkure brand

P

epsiCo doesn’t see PatanjaliAyurved Ltd.’s entry into the salted snacks market as a threat to its Kurkure brand.

Patanjali, the consumer products maker run by yoga guru Baba Ramdev, has entered the Indian snacks market by launching packaged fried moong dal (green gram) and chana (chickpeas), and plans to launch more ready-to-eat Indian snacks.

Patanjali Ayurveda’s products have caught the imagination of Indian consumers, thanks partly to Baba Ramdev’s vast following. Aspiring consumer products giant, Patanjali makes and

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crore.

This is just the beginning of the new Kurkure journey, which is based on consumer feedback and insights. Every State has its unique flavour and we see potential to launch more such products to address the diversity in palates of Indian consumers and give us substantial scale in volumes,” he added.

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markets everything from shampoo and toothpaste to biscuits and noodles, juices and sweets, rice and wheat, honey and ghee.

It is just one of the thousands of brands in the country according to PepsiCo, which has been selling Kurkure corn puffs since 1999, is, meanwhile, extending the brand to other salted snacks, including navratan mix, Punjabi chatka, chiwdamix and alubhujia.

Ramdev, on 26 April, said Patanjali will increase its annual revenue to Rs.10,000crore by March 2017, from Rs.5,000 crore in the year to March 2016.

In the Indian salted snacks market, PepsiCo’s main competition is Haldiram Foods International Pvt. Ltd. The company, which sells its products under the brand Haldirams, is the largest brand by value in the Indian sweet and savories market with an 18% share, according to Euromonitor International.

Haldiram has been selling products like navratan mix, Punjabi chatka, chiwdamix and alubhujiasince 2003 and is well established in the market.

PepsiCo has to look beyond western snacks like potato chips if it has to penetrate deeper into the Indian snacks market. According to data available with IMRB International, the western salted snacks market contracted by 1% in 2015, while the traditional salted snacks market, with products like bhujiaand chiwda, expanded 4%.

India’s Namkeen industry is estimated at Rs.7,000crore and there are 5,000 players.

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Vol. 9, Issue 01 - June - 2016

SNACK NEWS

VKL Seasoning A name since 1935 creating value in food industry

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KL, the name they are globally known by, stands for VKL Seasoning Pvt. Ltd. Since thier inception in 1935 at Kerala, the spice capital of the world, they have mastered the ability to identify and lead taste trends. Company has evolved from whole-spice traders to one of India’s largest Seasoning and Flavor brands.

VKL’s lineage and global reach helped them bring state-of-the-art solutions to all segments of the market and create integrated ingredient solutions for their customers.

VKL is the flagship company of Kanji Morarji Group (Mumbai), a USD 250 Million entity.

Today, the Group has diversified into four major Verticals: • SEASONINGS AND FLAVORS VKL Seasoning Pvt. Ltd. • SPICE OILS AND OLEORESINS KancorFlavors and • NUTRACEUTICALS Omni Active Pvt. Ltd. • AUTOMOBILES Autohangar, Mumbai

Innovation Quality VKL understand that to win in the dynamic foods market, you need innovative and healthy offerings for your Menus. Thus, our Innovation Team consistently adapts and creates new food ideas for you.

Quality Their food solutions delight millions of people every day across the world. They are aware of the responsibility that comes with this. Which is why at VKL, Quality Control is an uncompromised value and a pillar of our success.

“We conform to the FSSAI rules and regulations for India. We adhere to country-specific quality and regulatory standards as well. Our Facilities are certified under FSSC 22000:2011, VKL’s quality expert”. Service VKL’s service standards are designed to match the best in the world. Be it product supply, samples, quotes, shipment monitoring or tax issues, their team delivers solutions designed to match and exceed your expectations. Their divisional focus ensures that your requirements are understood and services in optimum time, even for small orders.

Value Company realizes that theircustomer operates in a dynamic and highly competitive market, and they need solutions that deliver great value. They combine years of experience, width of application and innovation capability to create solutions that are fit-for-purpose. Their legacy in the spices business along with inhouse production and supply chain ensure that company delivers competitive value to you, consistently.

VKL Snacks Division The Indian Palate is unique and VKL create a range of snack food seasoning solutions designed to appeal to it. They accomplish this using western technology and local and global ingredients. VKL has been instrumental in building significant market share for snack food customers.

How we do it?

Company track worldwide trends in the snacks category and synergize them with our

understanding of the Indian markets.The in-house flavor capability helps us incorporate flavors into our seasonings that are virtually impossible to replicate via seasonings alone, and thus giving our clients a competitive advantage.

Product categories VKL offer seasonings for in-dough, dust on, slurry and coatings for the following categories: • Potato Chips • Extruded and Fried Collets • Corn Balls • Fried Pellets • Baked Pellets • Savory Biscuits • Indian Namkeens – Bhujia, Sev, Chanachur, Moong Dal, Mixture, etc.

• Khakra • Fried and Coated Papads • Nuts including Almonds, Cashews, Pistachios • Tortilla and Corn Chips, Pop Corns, etc.

Identifying taste-trends for Convenience Food Indians love snacking. Freshly made fried piping hot snacks are relished throughout the country and every season. With increase in the rate of working women and the squeezed time, relishing these snacks is getting difficult due to the preparation time and the complexity involved. This encourages people to move toward QSRs for dining, take away or home delivery. However, the cost of QSR menus and the delivery cost is on the rise. This, along with the fact that Indians love to cook and eat freshly prepared food, is giving Convenience Food category a strong foothold. After all, Convenience Food satisfies the desire of eating fresh authentic food with all the ease and comfort of home, with the satisfaction of quality and hygiene parameters.

Flavors that make mouths go WOW! Food flavor is eclectic mix of art and science.

The art lies in understanding, decoding and visualizing a fragrance or an aroma. The science lies in creating the same, consistently. At VKL, we have mastered this art and science to create the finest of food flavors for leading domestic and multinational brands.

How they do it VKL has a highly application driven approach to developing flavors. Creating end products for customers, which are then tested and sampled for consumer response either by us or by our customers. We have the unique capability to create flavour solutions for niche needs, and process small order quantities while ensuring fast turnaround.

VKL provides niche flavor solutions for savory and ethnic regional food products and profiles across bakery, confectionary, snacks and seasonings.

The BETA chemicals flavor business acquired by VKL, was a pioneer in creating India’s leading brands of ethnic snacks, namkeens, beverages and bakery products.

We have combined our flavor and seasoning capability to create highly innovative solutions for bakery, savory and snacks.

QSR In 1994, VKL pioneered the creation of seasoningscapability in India to cater to the QSR segment. Today, theydeliver innovative food solutions to all the leading QSRs. VKL rely on knowledge of Indian, Middle Eastern,African and Western food habits to serve both Westernand Indian formats. Their team has a proven track recordin creating new menus, new tastes or in recreatingan existing taste while maintaining a quick turnaroundtime, conforming to global regulations at a highlycompetitive price.

How they do it?

The VKL QSR team studies customer’s menuand comes up with product ideas that can add excitement, freshness and createopportunities to upsell items to them.

Then they typically set up a DEMO DAY wherethey come and convert these ideas into reality, right in your kitchen, and make youactually taste and experience them. Once they narrow down to the winning products,they then tailor the process to fit your kitchen equipment and workflow.

Product categories • Meat/Vegetable Seasonings (Marinades, Rubs, Glazes, Seasonings for formed products, enforced products like Sausages, Salamis,Burgers, Nuggets) • Sauce Seasonings (Dry premix for water andcream reconstitution, Seasonings for mixing with Mayonnaise or Tomato Base • Soups/Gravy Mixes • Sprinklers • Bakery Solutions • Beverages Premixes • Breakfast Solutions • Desserts The VKL advantage Complete menu solutions They provide integrated solutions that include mapping of the product, the product positioning and the creation of the menu itself.

Consistent quality Their seven decades of spice heritage, complete traceability, robust SCM for consistent rates through the year and Quality Analysis give you consistency across regions and time period.

Authentic end-product experience They can replicate fresh ingredient recipes easily with VKL food solutions such as gravy mixes, soups and beverages, among others “I always look forward to the VKL Demo Days, when their team comes and presents fully developed menu ideas to our team.

Those sessions are enlightening, and we have commercially launched several items in our menu based on these ideas. Their understanding of what will work for the Indian consumers make us sit up and listen to them.”

– Head of Product Development of a leading Burger Chain

gained significantly from launching Indian and ethnic flavored products with western formats and bases. VKL works with us down to the shop floor level, and withour equipment suppliers to make sure the launches are on time. We are happy with VKL.” -Owner of a Leading Indian Snacks/Namkeen Manufacturer VKL Food Service Division - Chef’s Art Food Service Division leverages on their strength increating winning solutions for QSR to deliver best in-class solutions for restaurants, caterers, hotels and institutional canteens.

The existing product range provides solutions for Indian,Chinese, Italian, Mughlai and Continental cuisine whichpans across beverages, starters, main course, side dishes and desserts. Their range can help refresh your menuvirtually every day.

Refresh your menu – right at your doorstep.

VKL provides door-step delivery through an extensive distribution network across India. The VKL Chef demonstrates and trains customer's team for quick product adoption.

They Bases replace multiple ingredients andsteps used in conventional recipes, resultingin great savings in cost and effort. The Bases ensure that your dishes are consistent andreproducible across your chain.

These Bases can be used with several different ingredients and cooked in a variety of preparations and thus, provideendless menu possibilities.

The VKL advantage Saves time Their Bases have proven to save upto 80% time in preparing a dish, while ensuring better taste and consistency.

Saves money Bases have been proven to be upto 45% cheaper than made-in-kitchen mixes, with unmatchable taste and purity.

Match your original recipe Bases are built to be versatile. You can tweak our Bases and match the taste as per your menu or use our menu builder to create recipes of your own five star quality food.

Finest and pure spices directly from source They procure hundreds of tons of spices annually fromthe best global suppliers and sources. Pure spicesguarantee 100% flavor.

No adulteration, no contamination They process all the Bases in their own HACCP

The VKL advantage Cross-segment innovation They track consumer preferences in other segments like QSR, Convenience Foods and Flavors to create innovativeprofiles for snacks which appeal to Indian consumers. compliant facility, and are untouched by hand.

Mapping VKL does periodic mapping of our customer’s product range to identify the gaps in relation to market trends andcompetitors.

Proactive They do periodic proactive concept presentation as well as product testing and tasting. They have a special processto develop these proactive concepts.

Authentic taste They combine spice heritage, sourcing and in-house flavor capability to offer you snacks seasonings that tasteauthentic to the Indian Palate.

“The VKL team has the unique capability to crosspollinate ideas from India and the West, and we’ve

Beverages & Food Processing Times

Consistent, each time They test ingredients to ensure that you get the best,consistent flavor each time. Batch tracking also ensuresthat they never go wrong.

Sealed for freshness They use the latest technology to ensure that we lock in the flavors. Use their Bases and your diners will smell thedifference.

Versatile Bases, create your own magic Bases are built to be versatile. You can tweak our Bases and match the taste as per your menu or use our menu builder to create recipes of your own five starquality food.

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Vol. 9, Issue 0 1 - June - 2016

Beverages & Food Processing Times

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Vol. 9, Issue 01 - June - 2016

INGREDIENTS NEWS

Global packaging market revenue to reach $ 1 trillion by 2021

A

s per the latest report from DecisionDatabases, the global packaging market is expected to show a steady growth and reach global revenue of around $ 1 trillion by 2021. Packaging has become an integral part of a products lifecycle and has outgrown its traditional usage limited to protection.

Sustainability, environmental concerns and the demand to keep the product quality high has brought a major shift in the packaging industry making it smart and active.

Among the various material used in packaging, the paper & paperboard is estimated to be the largest market owing to its multiple applications in different sectors such as food and beverages,

centres to understand the regional needs.

Moreover the developed markets are also been explored for more sustainable, hygienic, fresh and healthy product range. Also the growing e-commerce and online retailing fuelling growth the growth of paper board packaging market.

pharmaceuticals and cosmetics among many others. Companies in this industry are exploring the emerging markets by opening technological

World rigid packaging market is also expected to show an upward trend with companies opting for green packaging solutions. Recently, McDonald’s announced to source 100-percent of its fibre-based packaging requirement from

recycled or certified sources by the end of 2020.

Similar is the move by Coco-Cola which aims to commercially actualize its ‘100 percent bio-based PlantBottle’ dream by the 2020.

Food and beverages packaging industry is estimated to be the largest market in terms of application. The market expected to grow owing to the rising demand for packed foods, frozen foods, packed beverages etc. High awareness and concerns over the state of packaged food and beverages has boosted the growth of foods and beverages packaging market.

Asia Pacific region is expected to be the fastest growing market as all developing countries fall into this region such as India, China, Japan and Korea. Developing countries lead this market owing to its economic development, open market, improvement in standard of living, industrialization. North America is estimated to be the largest market with growing demand for packed and frozen foods.

The demand for packaging is based on different trends adopted in different regions. In emerging economies investment in housing and construction, growing retail outlets and demand in cosmetics sectors are factors that have fuelled the growth of this market. In developed countries the trends of smaller households, smaller and convenient packaging and growing men population attracted towards beauty and health products are factors that have powered the growth of this market.

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Beverages & Food Processing Times

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Vol. 9, Issue 01 - June - 2016

NEWS

Poultry sector under pressure on profit margins with successive droughts, shortage of poultry feed, forcing the industry to import feed tonnes have already arrived.

Production of maize fell by more than a third on account of back-to-back droughts. India was selfsufficient in maize and soya and the country was even exporting maize till last year.

However, it suffered a significant drop in production as major feed-producing states like Bihar and Madhya Pradesh got affected, said Sanjeev Pant, senior vice president at Charoen Pokphand Foods, a Thai multi-national conglomerate that has interests in India.

According rating agency ICRA, maize prices rose to a record high in the current fiscal year, taking average broiler production cost back to the FY14 levels while average realization level remains at Rs 67-68 a kg for the first nine months of FY16.

The breeders were unable to increase selling prices beyond a point to fully compensate the strained margins as any major increase could hurt the poultry demand. ICRA said the revenue growth for ten large Indian poultry integrators in FY15 dropped to 11% annually after four consecutive years of more than 20% growth.

At present, the Indian poultry industry is estimated at around Rs 67,000 crore with broilers accounting for Rs 42,500 crore and table egg market at Rs

T

he Indian poultry sector is under pressure on profit margins with consecutive droughts that has caused acute shortage of poultry feed, forcing the industry to import maize and soya after several years, coupled with rising temperatures leading to a surge in broilers' mortality.

Thebreeder’s claim no respite to the pressure on profit margins, despite there is has been strict price control on chicken and eggs and strict control over production.

Following appeals from the poultry associations amidst acute shortage of feed stocks, the government has permitted import of 5 lakh tonnes of maize with duty exemptions and nearly 2.3 lakh

25,500 crore, said the ICRA report. The agency expects domestic broiler meat demand to grow at

Traditional Indian cooking oils are healthier than the modern day refined or olive oils

A

oils high in saturated fats (like ghee/coconut ccording to Industry experts, the oil) can be used for Indian cooking, as they are traditional Indian cooking oils, such comparatively stable during frying," he added. a ghee, coconut and mustard oil recommended by grandmothers, are healthier than the modern day refined or olive oils.

HEATANDC ONTROL.C OM Cooking oils form an integral part of Indian GET diet. However, one We are on MORE is confronted with an OUT OF array of commonly FOOD marketed edible oils asserting host of health claims.

Dr SC Manchanda, Department of Cardiology, Ganga Ram Hospital said that in Indian cooking conditions, which mostly involve deep frying, our age-old oils like ghee, coconut and mustard oils score better than refined and other oils in health benefits."

The observations have been made in an editorial in the Indian Heart Journal (IHJ), the official peer reviewed open access journal of Cardiological Society of India (CSI).

Public Health Nutrition Consultant, Santosh Jain Passi said that it is advisable to avoid refined oils, since during the refining process oils are heated as high temperatures resulting in their degradation and generation of toxic substances.

"Refined oils degrade easily and therefore, should be avoided for frying. On the contrary,

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a rate of 5-7% and the table egg demand at 4-5% in the long term.

28

Vol. 9, Issue 01 - June - 2016

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October 2016 4th-7th Tokyo Pack Japan 4th-6th Innopak Spain 5th-6th Easyfairs Sweden 10th-14th Agroprodmash Moscow Russia 11th-14th China Brew & Beverage Sanghai 15th-16th Evenord Germany 21st-23rd Cake Fest Poland 22nd-25th Sudback Germany 22nd–24th Dairy Feast, Lucknow 25th-28th Cibus Tec Italy

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Decemer 2016 15th-17th Drink Technology, Mumbai 30th-1st palmex Latin America Columbia

29

Vol. 9, Issue 01 - June - 2016

NEWS

Zomato refutes HSBC Securities report looks even more exciting. But external perceptions of valuations are determined by the state of the market, and the availability of facts to the person who is analyzing these numbers.

Despite a strongly worded rebuttal from the Zomato founder, it is interesting to note that India’s food-tech industry, of which Zomato is one of the frontrunners, is looking at a downhill situation according to industry experts.

H

SBC Securities has reportedly marked down Zomato’s valuation to $500 million, half of what it was reportedly valued at the time of its eight round of fund raising around a year back.

An analyst with a domestic brokerage firm said that even though the reductions in valuations may be on paper, the Indian e-commerce players, especially in the food-technology segment need to worry about the low margins.

DeepinderGoyal, Zomato Media Pvt Ltd.’s cofounder and CEO has refuted every claim made in the HSBC Securities report, and has said that Zomato is the leader in 18 out of 23 markets it is present in.

Several in the segment, including Zomato have downsized their operations over the past several months.In October 2015, Zomato had laid off around 300 employees, alongside TinyOwl, which also handed the pink slip to over 260 of its staffers.

Later in December 2015, the country’s largest food aggregator delivery platform firm FoodPanda fired 250-300 employees, representing approximately

Goyal stated that especially because they are more than doubling year-on-year, and the next year

Food in retort pouch packaging in trains soon

M

ysuru-based Defence Food Research Laboratory (DFRL) will be providing technological assistance to the Indian Railway Catering and Tourism Corporation (IRCTC), a subsidiary of the Railways. Preliminary discussions have been held on introducing retort pouch processed food by the IRCTC So, you could soon see new food packaging in trains. This packaging is in special flexible polymeric film, which has better consumer appeal, hygiene and acceptability compared to traditional industrial canning methods..

15 per cent of its total staff strength.

The other segment of the food-tech industry that are the online grocery sellers have also bore the brunt of unsustainable business models, which trade off profit margins for business expansion.

Mumbai-based LocalBanya has, reportedly, closed down operations in December. PepperTap also ended its operations this month.

Online grocery retailer Grofers had reportedly shut down operations in nine cities in January, and is also likely to add Kolkata to that list soon.

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Rakesh Kumar Sharma, Director of DFRL, stated that they are going to IRCTC and have approved it in principle (to provide technological assistance to DFRL. Food products in retort pouches are in a ready-toeat form and can be eaten straight out of the pack or it can be warmed up by dipping the pack in hot water and already, several leading private food processing industries have adopted the technology for their food products. However, IRCTC has to consider setting up infrastructure for warming the food.

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DFRL’s technology can also help IRCTC check wastage in its kitchens and save input expenditure.

A tie-up between DFRL and IRCTC can also see the chefs visiting the laboratory.

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Beverages & Food Processing Times

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Vol. 9, Issue 01 - June - 2016

OIL & FATS NEWS

SEA has filed complaints Traditional Indian cooking oils with FSSAI, ASCI against are healthier than the modern day refined or olive oils Patanjali for misleading ad unnecessarily misleading the consumer and also derogatory and denigrating to the oil industry said SEA, adding that industry and such unfounded communications negate the image of the industry.

S

o the Patanjali group is in mess again as the Edible oil industry body SEA has filed complaints with food regulator FSSAI and advertising industry watchdog ASCI against PatanjaliAyurved for alleged misleading ads for mustard oil and sought action against the yoga guru Ramdev-promoted firm.

The Solvent Extractors Association of India (SEA) has written to the Food Safety and Standards Authority of India (FSSAI) and the Advertising Standards Council of India (ASCI) requesting regulators to "take action" against Patanjali, alleging that the company's recent advertisement for 'KacchiGhani Mustard Oil' was not in good taste.

The vegetable oil industry was a responsible industry and Patanjali’s advertisement is

CLASSIFIED

benefits."

The observations have been made in an editorial in the Indian Heart Journal (IHJ), the official peer reviewed open access journal of Cardiological Society of India (CSI).

This advertisement willfully wants to create panic in the minds of consumers against solvent extracted oils and refined oils. The advertisements contravene numerous ASCI codes. SEA has requested them to look into the complaint and direct PatanjaliAyurved to withdraw these misleading advertisements.

Patanjali has, however, insisted that its commercial was "based on facts, findings and research. We do not intend or mislead anyone.

The association said it had sent a detailed memorandum with documentary evidence to PatanjaliAyurved, drawing their attention and requested to withdraw the misleading statements made in the advertisement against solvent extracted oils.

But unfortunately, Patanjali continued the advertisement both in print and electronic media and therefore the Association has approached FSSAI as well as Advertising Standards Council of India (ASCI) to direct the Patanjali to withdraw the said advertisement with misleading facts/ statements.

A

ccording to Industry experts, the traditional Indian cooking oils, such a ghee, coconut and mustard oil recommended by grandmothers, are healthier than the modern day refined or olive oils.

Cooking oils form an integral part of Indian diet.

However, one is confronted with an array of commonly marketed edible oils asserting host of health claims.

Dr SC Manchanda, Department of Cardiology, Ganga Ram Hospital said that in Indian cooking conditions, which mostly involve deep frying, our age-old oils like ghee, coconut and mustard oils score better than refined and other oils in health

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Public Health Nutrition Consultant, Santosh Jain Passi said that it is advisable to avoid refined oils, since during the refining process oils are heated as high temperatures resulting in their degradation and generation of toxic substances.

"Refined oils degrade easily and therefore, should be avoided for frying. On the contrary, oils high in saturated fats (like ghee/ coconut oil) can be used for Indian cooking, as they are comparatively stable during frying," he added.

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BACK PAGE

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MARKETING EXECUTIVE Dhiraj Dubey

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CIRCULATION MANAGER Seema Shaikh

GRAPHIC DESIGNER Naved H.Kazmi

121, 1st Floor, Rassaz, Multiplex, Mira Road (E), Thane -401107. Tel: +91-22-28115068 /28555069. Email:info@agronfoodprocessing .com, Website :www.agronfoodprocessing.com Printed, Published By -Firoz Haider Naqvi, RNI no- MAHENG13830 Printed at: Roller Act Press Services, A-83 Ground Floor, Naraina Industrial Area, Phase -1, New Delhi -110028, Reg Office :103, Amar Jyot Apts, Pooja Nagar, Mira Rd (E) Thane-401107, Delhi Office: F-14/1, Shahin Baugh, Kalandi Kunj Rd, New Delhi -110025 The views expressed in this issue are those of the contributors and not necessarily those of the news paper though every care has been taken to ensure the accuracy and authenticity of information, "Beverages & Food Processing Times" is however not responsible for damages caused by misinterpretation of information expressed and implied with in the pages of this issue. All disputes are to be referred to Mumbai jurisdiction

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