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Kellogg seeks mega collaboration with Haldiram’s
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crores. “Haldiram’s wants to scale up their domestic business & also improve global presence. The proposed transaction is limited only to the packaged products business of Haldiram’s and the restaurant business is not part of the ongoing talks,” clarified a source.
K
ellogg a US-based morning cereal giant is planning to give a desi-touch to the Indian “nashta”. The Michigan company has already started negotiations with Haldiram’s for a mega union. “Kellogg is keen to diversify beyond its core breakfast cereal category and enter the ethnic snacks & sweets segment and has initiated talks to invest a ‘significant’ amount in the Delhi & Nagpur arms of Haldiram’s. Deutsche Bank is advising Haldiram’s on this proposed transaction,” said the top officials. Haldiram’s has chosen an investment bank to advise and explore the alternatives in raising an amount around Rs. 2500
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Haldiram’s operate from three fronts in India. From North, known as Haldiram’s Snacks and Ethnic Foods has accrued Rs. 2,136 crore last year, Haldiram’s Foods International from Nagpur which looks after the market of western and southern India with sales of Rs 1,613 crore and Haldiram Bhujiawala of the eastern market with turnover of Rs. 298 crore. The presence of company is seen in 50 countries including Australia, Japan, New Zealand , UAE, UK, USA & others.
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