Beverages & Food Processing Times September 2017 by Advance Info Media & Events

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FY17 seen 43% increase of FDI in food processing industry

oint Secretary, Union Ministry of Food Processing, Anuradha Prasad said food processing industry in India received 43 per cent higher foreign direct investment (FDI) in the fiscal 2016-17 with several positive policy measures. FPI received $727 million in 2016-17 fiscal in FDI and it attracted $183 million in just last two months. â&#x20AC;&#x153;India got the highest FDI in all the sectors and food processing saw the highest jump in investments last fiscal.â&#x20AC;? Union minister for Food Processing Industry, Harsimrat Kaur Badal said â&#x20AC;&#x153;Today we are processing only 10 per cent of our total produce in India, which if increased even to small extent, will not only increase revenues but also create employment, address farmer issues and reduce wastage. A fund of Rs 6,000 crores has been allocated to put up units inside 42 mega food

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parks across the country, out of which four are in Telanganaâ&#x20AC;?. In Telangana, five cold chain projects have been approved to companies like Creamline Dairy that sells milk under Jersey brand and Dodla Dairy among others. Union government will also start taking in expression of interest (EoI) for various cold chain and food park clusters from industries in the next two weeks. Badal was in Hyderabad for a road show to promote World Food India 2017 scheduled from November 3-5, 2017 in New Delhi. The event will see participation from over 30 countries and Italy has confirmed to be a focus country. In the previous fiscal, foreign direct investment (FDI) inflows in the food processing sector stood at $515.86 million. According to the data shared by Minister of State for Food Processing Sadhvi Niranjan Jyoti in a written reply in Rajya Sabha, the sector has attracted $5,285.66 million FDI during April 2012 to December 2015. "In the Budget 2016-17, the government has announced 100 per cent FDI in marketing of food and food products produced and manufactured in India," Sadhvi Niranjan Jyoti said in a written reply to Rajya Sabha. Earlier while tabling the Union Budget, Finance Minister Arun Jaitley had said that 100 per cent FDI will be allowed through FIPB route in marketing of food products produced and manufactured in India.

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Vol. 10, Issue 04 -September- 2017

FOOD PROCESSING NEWS

Odisha can be a major destination for food processing industries of Make in India will aim to make India an ideal destination for investments in food processing. Odisha is strategically located for not only the domestic market, but is also a gateway for Southeast Asian countries.

onfederation of Indian Industries (CII) Odisha in collaboration with Union Ministry of Food Processing Industries (MoFPI) organised a roadshow. This event generated huge excitement among Odisha business community and a series of one-to-one meetings was organised in Bhubaneswar. The event saw stakeholders, state government and representatives from agricultural and food processing industries in Odisha. The Bhubaneswar roadshow was attended by more than 250 delegates. Odisha seems to be an attractive investment destination in the food processing sector in the run up to the much-awaited global event – World Food India 2017 from 3rd to 5th November 2017 in New Delhi. Speaking at the Roadshow, Dr. Tapan Kumar Chand, Chairman, CII Odisha State Council and CMD, NALCO, said, “Food processing industry in Odisha is excited by the efforts of Ministry of Food Processing. The event which will be in line

The state is one of the major contributors to India’s agricultural strength. Odisha’s agro-climatic conditions, abundance of natural resources, large coastlines and water bodies, make it an ideal place for businesses to invest in food processing, agricultural and allied businesses. It is a golden opportunity for Odisha to a major destination for food processing industries. The steps taken by the MoFPI are important initiatives in the right direction as it will help bring synergy and make food processing an attractive proposition for domestic and global players to invest in.” Minister of Women & Child Development and Mission Shakti, Social Security and Empowerment of Persons with Disability, Micro, Small & Medium Enterprises, Government of Odisha, Prafulla Samal said, “One of our main objectives is to generate employment and focus on inclusive growth. We may not be known as an industrial state yet although we have a few big industrial players like NALCO, but the state government is focusing to make it a more business-friendly place to invest in. We have a natural strength in

agriculture and allied activities and the MSME sector in Odisha plays a key role in the growth of the state and generating employment. We appreciate the efforts of CII Odisha for providing a platform to all relevant stakeholders in the state and assure all support from the state government as we are one of the ‘Focus States’ of the World Food India 2017.” Secretary, Government of India, J P Meena said, “Great deal of technology is being developed to support food processing industries. India is No.1 in many agri products, but there is substantial wastage, lack of infrastructure. We cannot afford this wastage and hence the Central Government has accorded very high priority to the food processing sector. More than Rs. 31,000 crore investments can be leveraged in the next few years through the food processing sector as there is huge interest in India across the globe, including from e-commerce giants like Amazon and Walmart. Linking agricultural production with processing to make products more affordable, ensuring food safety is a key focus area for the government. It is an opportunity for Odisha to emerge as a strong partner in this sector as the MSME sector in the state can play a crucial role.” Additional Chief Secretary, MSME Department, Government of Odisha L N Gupta made a presentation on food production and processing scenario in Odisha and also highlighted the essential features of Odisha Food processing Policy 2016. Development of Food processing industry in Odisha will help enhance the income of farmers in the state and also help generate employment.

Food processing incubation centre becomes operational in TN

Food Processing Incubation-cumTraining Centre has been established by the Department of Agricultural Marketing and Agribusiness at TNAU’s Anbil Dharmalingam Agricultural College and Research Institute, at Navalur Kuttappattu in Tamil Nadu. This Centre would promote food processing activities and impart skill, techniques on food processing for aspiring entrepreneurs.

The facility established at a cost of Rs. 1 crore with building and necessary training equipment, Dean of Anbil Dharmalingam Agricultural College and Research Institute, P. Pandiyarajan said. The first training programme was held recently and six promising entrepreneurs from Tiruchi and Pudukottai districts underwent training on production of millet based bakery products. Pandiyarajan, R. Kailasapathi, Deputy Director, Department of Agricultural Marketing and Agribusiness, and S. Selvam, Professor of Agricultural Economics and Executive Director, Agro Marketing Intelligence Business Promotion Centre interacted with the participants.

Vol. 10, Issue 04 -September- 2017

EXCLUSIVE INTERVIEW

Indian Food Processing Industry needs much better quality assurance techniques sophisticated, high-end output in every area of the food market.

he food industry needs high-quality, reliable equipment with superior functionality to produce effective results. The food industry combines several raw food ingredients to produce food products that can be easily prepared and served by the consumer. Standard Machinery Marketing Company Private Limited (SMMC) was established in 1947. SMMC represents several large European Far Eastern and American manufacturers for industrial food manufacturing, processing and production equipment in India. India’s agro-climatic conditions, large raw material base, rapid urbanisation and changing lifestyles, rising literacy and income levels and increasing popularity of ethnic food abroad ensure that food processing remains one of the largest industrial segments in the country. To meet this growing demand, SMMC offers end-to-end solutions comprising both new and pre-owned equipment for simple to

SMMC presents state-of-the-art technical innovations that offer minimally labouroriented production, hygiene and safety while also easing storage and transportation considerations. From the world’s leading food packaging manufacturers, SMMC solutions offer multidimensional functionality – increased shelf life, greater food safety as well as aesthetic appeal. Their equipment ranges from HFFS and VFFS machines for liquids and powders to wrapping machines for biscuits, chewing gum, semi-liquids, par-baked and frozen food and even highperformance thermoforming and vacuum packaging machinery is supplied as per clients’ requirement. Our Group Editor Firoz H Naqvi caught up with firm’s MD Sanjay Kumar and Vice President – Projects Ramana Reddy for an exclusive interview, excerpts are given below. Sanjay Kumar-SK What are the current technologies you are offering to Indian agro & food processing industry, what kind of latest advancement industry needs to cater future demand? SK-Standard Machinery Marketing Co Pvt. Ltd has been offering since many decades total solutions for the following industries: Bakery, Chocolate, Confectionery, Snack foods, RTE, Spices, etc. We offer processing equipment from raw materials stage until finished

product and packaging for various categories as mentioned above. This includes material and ingredient handling equipment. There is a continuous innovation in technology for all the equipment that we offer. This innovation is not only to increase production capacities but the technology involves more hygiene standards and being a food industry, various manufacturers of equipment are ensuring that the advanced machinery being offered are automated so as to have a minimum human intervention. The total market size of food processing equipment industry in India is estimated at US$ 1571 million, how much growth do you expect in coming 4-5 years? SK-The food processing industry is no doubt huge and the growth can be promising but unfortunately our country needs to improve in infrastructure and logistics. Unless this is done, positive growth cannot be achieved. And we still have a long way to see infrastructure and logistics which are present in most developed countries, in India.

Quality of product depends on various factors and one of them is raw material, we need to ensure that we should get correct and good quality raw materials. Sanjay Kumar sheds some light on the FPI.

What are the factors driving growth in India? SK-At the moment, the population and awareness through media, internet and other channels are driving growth in India in food sector. This will definitely grow but PAN India distribution for short-shelf life food products remain a challenge. The GST council has kept the food processing machinery under 18% slab, your comments. SK-The GST council should give total relief for the food processing machinery segment; this is my opinion as this will be a bigger growth than the IT segment. The customers are too possessive for the quality product, what technologies you are offering to maintain quality check of your products, do you think that Indian food processing industry need much betterquality assurance techniques? SK-Quality of product depends on various factors and one of them is raw material, we need to ensure that we should get correct and good quality raw materials which are important for a good finished product. Definitely the Indian food processing industry need much better-quality assurance techniques there is no doubt.

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Vol. 10, Issue 04 -September- 2017

FOOD SAFETY

HOW TO STOP MISLEADING CLAIMS FOR FOOD PRODUCTS? Pradip Chakrobarty

s per Food Safety and Standards Act, 2006, Section 3(d), Claim means any representation which states, suggests, or implies that a food has particular qualities relating to its origin, nutritional properties, nature, processing, composition or otherwise. If the food has the particular qualities, then there is no prohibition to advertise the same through any audio or visual publicity, representation or pronouncement made by means of any light, sound, smoke, gas, print, electronic media, internet or website, any notice, circular, label, wrapper, invoice or other documents. Whether the food has the particular qualities has to be substantiated by Scientific studies by reputed scientific institutions. As per Section 24 of the FSS Act, 2006, no advertisement shall be made of any food which is misleading or deceiving or contravene the provisions of this Act, the Rules and Regulations made there under. No person shall engage himself in any unfair trade practice for purpose of promoting the sale, supply, use and consumption of articles of food or adopt any unfair or deceptive practice including the practice of making any statement, whether orally or in writing or by visible representation whicha) falsely represents that the foods are of a particular standard, quality, quantity or grade- composition; b) makes a false or misleading representation concerning the need for, or the usefulness; c) gives to the public any guarantee of the efficacy that is not based on an adequate or scientific justification thereof. Provided that where a defence is raised to the effect that such guarantee is based on adequate or scientific justification, the burden of proof of such defence shall lie on the person raising such defence. As per Section 53 of the FSS Act, 2006,

there is provision of penalty for misleading advertisement also. Any person who publishes, or is a party to the publication of an advertisement, whicha) falsely describes any food; or b) is likely to mislead as to the nature or substance or quality of any food or gives false guarantee, shall be liable to a penalty which may extend to ten lakh rupees. In any proceedings, the fact that a label or advertisement relating to any article of food in respect of which the contravention is alleged to have been committed contained an accurate statement of the composition of the food shall not preclude the Court from finding that the contravention was committed. Most of the contravention has been found to be made on bogus claims without any scientific justification. It is not that claims are not permitted for food products. As per Food Safety and Standards Regulations (Packaging and labelling), Section 2.2.2(3), 1) " Health Claims " means any representation that states, suggests or implies that a relationship exists between a food or a constituent of that food and health and include nutrition claims which describe the physiological role of the nutrient in growth, development and normal functions of the body, other functional claims concerning specific beneficial effect of the consumption of food or its constituents, in the context of the total diet, on normal functions or biological activities of the body and such claims relate to a positive contribution to health or to the improvement of function or to modifying or preserving health relating to the composition of a food or food constituents, in the context of the total diet, to the reduced risk of developing a disease or health related conditions; 2) " Nutrition Claim " means any representation which states, suggests or implies that a food has particular nutritional properties which are not limited to the energy value but include protein, fat, carbohydrate, vitamins and minerals; 3) " Risk Reduction " in the context of health

claims means significantly altering a major risk factor for a disease or health related condition; In spite of all these clear-cut provisions in the various sections of the Food Safety and Standards Act and rules and regulations made there under, we find a number of food products are being sold in Indian markets with misleading claims either on the label or in the related advertisement. Consumers are being cheated with very little remedy as the enforcement structure of the Food Safety and Standards Authority, both at the Central and State governments, is very poor. As per Section 29 of the Food Safety and Standards Act, 2006, the Food Authority and the State Food Safety Authorities shall be responsible for the enforcement of this act. Barring a few state authorities in India, most of them are almost defunct or inactive, particularly Eastern and North-Eastern States. Due to this, very few action have been initiated by the authorities to impose penalties against these food business operators. Misleading label claims is a concern for the food authorities in the country. Even the big multinational food companies have been found to resort to this unfair trade practices to augment sale of their products. Regulatory head of some of the companies are of the opinion that unless they put some catchy claims, their marketing team finds it difficult to sale their products. A popular children's health drink had the label claims that it ensures increase of height of the children by 2 inches and helps in brain development. Increase of height by 2 inches by consuming health drinks daily has no scientific evidence and absolutely absurd. When this was challenged by the FSSAI, the company withdraw the claim that it ensures increase the height by 2 inches but they put forward scientific studies in respect of brain development as the product contains DHA as one of the constituent which helps brain development. One of the company have been selling Besan,

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a product obtained by grinding dehusked Bengal gram, which is in no way connected with heart health, with a picture of human heart on the label. This gives the impression that Besan helps heart health. The company was prosecuted and penalty imposed on them for misleading claim and they had to withdraw the picture of the heart from the label. Even one reputed brand used to sell Atta, Maida and Besan as Arogya Atta, Maida and Besan. When the state food safety authority started prosecution against them that " Arogya " means free from disease and no Atta, Maida and Besan can ensure Arogya, they were compelled to withdraw the name Arogya from the label. It is well known that the blood glucose in diabetes is increased due to either insulin deficiency or resistance to insulin uptake by tissues. The hyperglycaemic condition has to be managed by administering either insulin or oral anti diabetic agents in combination with diet management and appropriate exercise. However, some companies are selling diabetic atta which gives the impression that by consuming the product prepared from this atta, diabetes can be controlled which has no scientific evidence. Even the manufacturer of a blended cooking oil containing 20% sesame oil and 80% rice bran oil claims that the blended oil will help in controlling hyperglycaemia and related complications, hypertension and hypercholesterolemia in diabetic and hypertensive patients. In addition to this, consumption of this oil also reduces blood glucose levels. The manufacturer made a claim that the oil helps in diabetic care and the oil can be used " To help control diabetes ". All these claims are based on the results published in two research papers, one conference abstract and a patent filed by the manufacturer. It concludes that a blend of sesame oil and rice bran oil lowers blood pressure and improves the lipid profile in mild to moderate hypertensive patients. On the basis of this study reports, the company started manufacturing and selling blended vegetable oil, without informing FSSAI. When the complaint was lodged by someone to the Food Authority that the company not only made the claim in the label but also gives advertisement promoting the oil, the Food Authority issued notice to the company. Since these types of claims/ advertisements may influence the diabetic patients / consumers to believe that by consuming this type of products, one can overcome the problems of diabetic complications, the claims such as diabetes care to help control diabetes are not justified. The manufacturer has been advised to validate these claims by some other independent organisations. Diet counselling for individuals with diabetes or any chronic diseases must be done by professional dietician or physician in a holistic manner and not by claims on the label / advertisements by food companies taking in isolation any one food ingredient such as oil. The company has been directed by the FSSAI to withdraw the said misleading claims/ advertisements from all forms of advertising media within seven days, failing which action will be initiated against the company under Section 53 of the FSS Act, 2006. Misleading label claims/ advertisements are very common for health supplements, nutraceuticals etc. FSSAI has notified Regulations for Health Supplements, Nutraceuticals, Foods for Special Dietary Use, Food for Special Medical Purpose,

Vol. 10, Issue 04 -September- 2017

Functional Food and Novel Food. In this regulation also, claims have not been denied. Every food business operator (FBO) may make nutritional or health claims in respect of an article of food. For the purposes of this regulations, health claim means any representation in respect of an article of food that states, suggests or implies that a relationship exists between the constituent of that nutrient or nutritional health and specific disease conditions. The health claim in respect of an article of food consists of the following two essential components, namely: -

Britannia to invest in premium biscuits category

iscuits major player Britannia Industries will re-launch its premium cream biscuit brand, Treat as the competition in the cream segment intensifies. Vice-President, Marketing, Britannia Industries, Ali Harris Shere said the relaunch with Rs 50-crore marketing budget will see the firm completely revamp their packaging and communication, led by two variants — vanilla and chocolate. “Premium cream biscuits segment is around 7 per cent of the total biscuit market in India, but commands 30 per cent of media investments. While we have a share of 35 per cent in this category currently, we are aiming for a 50 per cent share in the next two years. The restage is intended to help us in this endeavor.”

FOOD SAFETY

1) nutrient or nutritional ingredients; 2) health related benefits. The health claim in respect of an article of food may include the following types but not limited to 1) ingredients (nutrient or nutritional) function claims; 2) enhanced function claims 3) disease risk reduction claims 4) health maintenance claims 5) immunity claims- increased resistance (excluding vaccines) 6) anti- ageing claims. The other claims in an article of food that are not drug claims may be allowed subject to prior approval of the Food Authority. For the product led claims in respect of an article of food based on human studies with evidence based data, regard shall be had to 1) the use of word " shown " when a single human intervention study shows significant benefit 2) the use of word " proven " when more than one human intervention studies or epidemiological evidence on Indian population have been provided with current validity. In spite of these clearcut guidelines in

the regulations, we find that a number of products are being sold in the market with misleading label claims/ advertisements. The unscrupulous food companies are cheating the consumers by charging extra bucks for these claims. The Department of Consumer Affairs (DoCA) is one of the two departments under the ministry of Consumer Affairs, Food and Public Distribution. The mandate of the department is consumer advocacy. In its endeavour to address the problem of misleading advertisements, the Department of Consumer Affairs has launched the portal (Grievances Against Misleading Advertisements) for registering on line complaints. Tackling unfair trade practices and misleading advertisements requires mobilisation of all agencies viz. State Governments, Voluntary Consumer Organisations, Grahak Subidha Kendras, Advertisement Standards Council of India (ASCI) and various such organisations. As per information shared by the Government of India in the Lok Sabha, between 2013 and 2016 ASCI found more than 500 instances of advertisements in electronic media that were

making misleading, false and unsubstantiated claims. However, a lot needs to be done to protect the consumers. Instead of waiting for the complaint lodged by the consumers, they should start action suomoto against these misleading claims by visiting supermarkets, collect samples of the food products, including health supplements. Food Authority and state food safety authorities should also strengthen their enforcement structure to curb this menace. (Writer is Former Director, FSSAI) Email: pradipchakraborty91@yahoo.com

Britannia's latest initiative also comes at a time when players, such as ITC, Mondelez and Parle Products, are ramping up their cream biscuit offerings, as consumers look to trade up. While the Rs 27,000-crore organised biscuit market was evenly split between low-priced and premium biscuits a few years ago, the ratio is now 60:40, with 60 per cent being the size of the premium biscuit market and the balance being the value segment or low-priced biscuit market. Premium biscuits are priced at Rs 125 and above for a kg. The value segment is typically priced below Rs 125 a kg, with glucose biscuits priced below Rs 100 a kg. Shere said the Treat re-launch will be the first of a series of such efforts by the company, including a restage of brands Bourbon and Pure Magic in the future. Britannia is expected to spend another Rs 50 crore on these initiatives in the next few months. Cookies, especially premium ones, is a segment that Britannia has traditionally dominated with brands such as Good Day — its largest biscuit brand at over Rs 2,000 crore. The premium cream biscuit segment has gained more limelight recently for the company, as it took leadership in the category after rivals such as ITC that has brands like Sunfeast . Parle Products has brands such as Hide & Seek and Happy Happy, while Mondelez has Oreo as competition.

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Vol. 10, Issue 04 -September- 2017

BEVERAGES NEWS

Coca-Cola: New tax policies in Misleading to call soya, almond India resulted in uncertainty beverages as ‘milk’ see Asia come in better. I would call out obviously the slight disruption in India from the general sales tax obviously affected us in the back-end of the quarter. We think that's good for the country, but it did obviously make some impact in the second quarter. And we're seeing softness across some of the ASEAN countries. Each has their own reasons, but the ASEAN region has been soft.”

ndia implemented the Goods & Services Tax (GST) on July 1. Beverage giant Coca-Cola’s chief executive James Quincey said that while India has taken the ‘right steps’ towards modernising its monetary and tax system, new policies have resulted in near term uncertainty for retailers and consumers that impacted the beverage industry in the first half. Quincey said in an earnings investors call, “There was some softness in Asia. We would have liked to

Quciney said “I think Japan is going to continue to do well. China bounced back. So coming back to the beginning, it's really about India and ASEAN.” Coca-Cola recorded revenues of $9.702 billion, and its profit fell in the quarter that was partly hampered by charges related to the refranchising of its North American business. Coke has outgrown its core soda drinks and needs to become a "total beverage company". The beverage maker’s net revenue for the quarter fell 16% to $9.7 billion. The sales were hurt by unfavourable foreign currency exchange.

Health drink ‘Neera’ has potential to go global’: Badal

nion Minister Harsimrat Kaur Badal said, Indian health drink ‘Neera’ could go global for the rich health benefits it offers. Badal said products such as neera would go a long way in promoting Indian processed food at the global arena and provide a platform for international collaborations. Principal Secretary (Agriculture), Tamil Nadu, Gagandeep Singh Bedi said the state government is working to bottle and sell neera. It has low glycemic index and possesses essential minerals, making it a health drink. “It could be a healthy alternative to soft drinks. We are in discussions with the Coconut Development Board and food processing companies to take the project forward.” Apart from neera, processing of banana, Tamil Nadu tops the chart in production and has immense scope.

There are plans to set up two food processing units in Theni and Tuticorin with cooperation from the Centre and the state government. Bedi said that to make cold storage chain effective, plans afoot to collaborate with food processing industries to pick up products directly from farmers. Tamil Nadu will also get two terminal market complexes in publicprivate partnership mode in Sriperumbudur near Chennai and Melur in Madurai with subsidy from the Centre.

Paani - a pure Himalayan mineral water launched by Saurav Beverages allowing the water to retain its pristine and natural state. The careful balance of naturally enriched organic minerals not just adds a unique taste to the water but the pure essence of Himalayas can be felt when it’s consumed.

n FMCG player Saurav Beverages Pvt. Ltd. announced the launch of mineral water under the brand name of ‘Paani’. In association with Viiking Ventures, the company is set to foray in the market with this premium quality mineral water. Bollywood actress Soha Ali Khan was present at the launch event. CEO of Saurav Beverages Pvt. Ltd, Saurav Gupta and actor-turned-producer as well the chairman of Viiking Ventures, Sachin Joshi. Paani collected from the beautiful Himalayas is untouched from the source, pollution-free,

Naturally pure and 100% bacteria free, calcium found in mineral water is crucial to maintaining a normal bone density. Magnesium helps maintain a normal blood pressure level and muscle performance and also aids digestion. Paani comes with a unique seal and a stylish shape and is available in 1 litre and 500ml packs reasonably priced at Rs 55 and Rs. 30 respectively. Starting with Delhi, the product will be subsequently available in other cities across the country. MD of Saurav Beverages Saurav Gupta, said “We are delighted to announce the launch of Paani – the Himalayan Mineral water. Enriched with vital organic minerals, it not just quenches your thirst but gives you the feel of the Himalayas with every sip. The unique design of the bottle makes it convenient to carry on-the-go than big, bulky ones. The brand holds a lot of potential as there is a huge demand for mineral water in the market.”

airy company Parag Milk Foods has raised concerns on plant-based soy or almondbased beverage makers who claim their product as milk. Chairman of Parag Milk Foods, Devendra Shah said: “According to the regulations, only milk obtained from milch animals can be defined as milk”. As per regulations, even toned milk or full-cream milk should be made out of milk or milk products obtained exclusively from animal-sourced milk and should not contain any other substances. One can’t promote soy and almond milk, the same as milk, as this violates provisions of food safety law. Therefore, the association of the word ‘milk’ with soya or almond beverages is quite misleading and should not be permitted to be sold as soya or almond milk.” In a letter to the Food Safety and Standards Authority of India, the company has said that under the FSS Act and Regulations, beverages having vegetable plant origin and having milky appearance sourced from soyabean and almond cannot be termed as milk. ‘Manufacturing and

selling of soya/badam beverage as soya/badam milk is misleading. These drinks can only be called as substitute of milk or alternative to milk, but they cannot be termed as milk as per Food Safety and Standards (Food products and Food Additives) Regulations 2011.’ Reports state that non-dairy milk alternatives in India are still in nascent stage and have evaluated the retail value sales of soy milk at about Rs. 106 crore. This is further expected to grow at 15.7 per cent CAGR in 2017-2022 forecast period. According to media reports, traditional dairy companies and makers of plant-based alternatives are locked in a battle over labelling norms of plantbased alternatives in the US since the beginning of this year. CEO of Equinox Labs, Ashwin Bhadri said: “For more clarity for consumers, additional disclaimer such as ‘non-dairy milk’ can be put on the labels of such products. It becomes a bigger concern, if someone is marketing flavoured milk as almond milk or soy milk.”

Hielo Beverages India ventures in Natural Mineral Products segment

ielo Beverages India will soon enter natural mineral products market in India with the launch of PEAUR brand natural mineral water and natural nectar juices. Initial roll out of PEAUR brand natural mineral products are expected by August end. CMD of Hielo Beverages, Piyush Mathur said the company will launch Natural Mineral Water and two flavours of natural fruit juices into the market in the first phase in August. The Peaur Natural Mineral Water will be available in 1,000 ml, 500 ml and 250 ml sizes, while natural fruit juices of pineapple and peach will be made available in 240ml iron cans. “ There is a huge opportunity in the natural mineral product space in India. Hardly 10 to 12% of the market is tapped today. We aspire to help an

additional 3 to 5% growth in this segment over the next two to three years.” He further added that Hielo Beverages plans to add more varieties of natural fruit juices, natural sparkling water and aromatic mineral water with organic flavours into the market in the second phase of portfolio expansion towards the beginning of next year. Hielo Beverages has set up its manufacturing facility in Uttarakhand with a capacity of 10,000 liters of mineral water per hour and 5,000 cases of juices per day. The company plans to target both modern retail and premium hotels and restaurants with their products. These products will be initially available in territories like Delhi NCR, Jaipur and Ambala, followed by Mumbai, Goa and Kochi in November this year.

Coffee Day ‘Storms’ forays in the energy drinks market

offee Day Enterprises Ltd (CDEL) entered the Rs 1,000-crore energy drink market in India. The company operates 1,700 Cafe Coffee Day (CCD) outlets across India and a few international markets has recently introduced energy drink beverage under brand name ‘Storm’. Coffee Day Enterprises Ltd, Chairman and Managing Director, V G Siddhartha said “We have recently launched our own new energy drink 'Storm'. The initial feedback from the customers has been very encouraging. Leveraging our brand distribution learning from this launch, we expect to introduce similar products in the coming quarters. In the next two to three years, we want to acquire a decent share in this space by banking on the brand power.” Now the company targets higher volumes this fiscal and beyond. It will also look to increase production capacity. Siddhartha said, “We took two years to develop this (energy drink) product. We import some concentrate, mix and blend it and are contract manufacturing it currently. Ultimately, in the next two-three years we may have to put together a big production facility and manufacture it ourselves because these are the products that will do very well for us. CDEL's own production

unit will help reduce the company's product cost by 2-3 per cent.” Launched in July, the beverage priced at Rs 100 per can is sold primarily through CCD outlets across Lounge, Square, Express and Coffee Point formats. The company's cafe network stands at 1,694 outlets across 243 cities in India as of June 2017. It enjoys leadership position in the vendingmachines space and currently has 42,788 machines installed (as of June 2017). Of these, over 1,500 machines were added in the first quarter. The company will leverage on all these channels to sell Storm in the market. Siddhartha said that cold coffee is another product that is being worked on and the company looks to put up its own manufacturing unit for the same. This product will be available across all retail formats including departmental stores. The company has added a host of new items to their menu including biryani that's sold at 25 per cent of its outlets with plans to cover all the outlets over a period. The company is working to strengthen its innovation engine to offer more options in its menu.

Vol. 10, Issue 04 -September- 2017

SEA FOOD NEWS

Indian seafood exporters exploring new avenues after EU restriction for products from India should be the next logical step for MPEDA (Marine Products Export Development Authority) and the industry.

ndian seafood exporters are exploring new markets as European Union (EU) and United States (US) adopting various restrictive measures to curb seafood import. In 2016-17 India exported $5.8 billion (Rs 37,870 crore) of seafood products to US was the largest market and the EU was third. Indian seafood exporters may look at other markets like Japan, Korea, CIS, Eastern Europe and the Middle East. Developing these markets further

Investment of Rs 90 cr by Apex Frozen Foods for shrimp unit

The US has extended anti-dumping duty on Indian seafood products for another five years. The EU has strengthened its inspection norms for aquaculture products from India, from testing of samples from at least 10 per cent of consignments to 50 per cent from last year. Because of this India’s the focus has shifted to East Asia and Southeast Asia and China, Vietnam and Thailand are the newly emerging markets, Also China and Vietnam continue to be strong buyers and there are strong signs of substantial increase in India's export quantities to these two markets. Also indications are coming that the EU is going to ban Indian shrimp. If this occurs, exporters will certainly tap emerging markets like the Gulf and Far East countries.

CMFRI gets Rs 9 crore from Centre boost marine fish production

entral Marine Fisheries Research Institute (CMFRI) received Rs 9 crore from the Central government to give boost to the production of two marine fish species — cobia and pompano. The Kochi-headquartered institute’s proposal to enhance production of farmed cobia (Rachycentron canadum) and pompano (Trachinotus blochii) through the establishment of their brood banks and supply of larvae to all coastal states for seed production was approved by the Department of Animal Husbandry, Dairying and Fisheries (DADF) under the Union Ministry of Agriculture and Farmers Welfare. The brood bank will be set up at Mandapam and Vizhinjam regional centres of the CMFRI and the regional hatcheries will be established in all maritime States. CMFRI Director A. Gopalakrishnan said the new project will help solve the issue of scarcity of quality seeds of cobia and pompano which are among the most suitable species for sea cage

farming in Indian waters. “Since the present marine capture fisheries are unable to meet growing seafood demand, we have to focus on increasing the marine fish production through mariculture activities. However, scarcity of quality seeds is a major impediment to the mariculture industry in the country. The proposed brood banks and regional hatchery facilities will cater to the requirements of quality seeds of cobia and pompano in all the maritime states.” With the establishment of the brood banks, production of 48 million newly hatched larvae of pompano and 30.72 million newly hatched larvae of cobia could be achieved per year. CMFRI’s Mandapam Centre will now act as national nodal centre of mariculture. On the proposed National Mariculture Policy, he said that the CMFRI is presently drafting it in collaboration with the fisheries departments of maritime States and Union Territories to develop the existing mariculture practices into a massive scale and to avoid conflicts of interest between other sectors.

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n integrated producer and exporter of aquaculture products, Apex Frozen Foods plans to invest nearly Rs 90 crore in the set up of its biggest facility in Andhra Pradesh from the proceeds of public listing, said a senior company executive . The company went public on August 22, looks to raise nearly Rs 150 crore by divesting 28% shares with promoters retaining 72 per cent. Apex frozen Foods, Executive Director Chudary Karturi said, "Of the proceeds from the IPO, Rs 90 crores will be invested in setting up 20,000 tons per annum shrimp processing unit at East Godavari District in Andhra Pradesh (AP), work at which has already started. The balance funds would be used for general corporate purposes. We expect our overall capacity to be around 30,000 tons per annum with the upcoming plant as 5,000 tons capacity would be dedicated for ready to eat products while the rest 15,000 tons capacity would be for manufacturing of ready to cook items.” The company has already invested Rs 10 crore in upcoming plant. This will be the company's biggest plant after an existing plant with a capacity of 9,240 tons per annum at Kakinada at AP and a third party facility with a capacity of 6,000 tons per annum. It had taken a capacity addition of 3,000 tons this year taking its total capacity to around 15,000 tons. The company exports processed shrimps to the United States, United Kingdom and the European Union.

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Vol. 10, Issue 04 -September- 2017

FOOD SAFETY NEWS

Centre tells States to use fortified wheat, edible oil for mid-day meals

entre has asked states to ensure that fortified wheat and edible oil with double fortified salt only is used in cooking mid-day meals for children in schools covered under the scheme. Human Resource Development (HRD) Ministry has also suggested the state governments to encourage use of green leafy vegetables like spinach, drumsticks, and other locally available and culturally acceptable iron-rich vegetables for mid-day meals in schools. In a recent advisory to States, the Ministry also called for a status report on the use of fortified food items in mid-day meal. School education department secretary of the HRD Ministry Anil Swarup said in a recent letter to chief secretaries of all States. “A child suffering from micronutrient deficiencies finds it difficult to concentrate and work on a sustainable basis. You are therefore advised to take suitable steps to ensure mandatory fortification of the food articles used in the mid-day meal scheme with immediate effect.” This comes about a year after the Centre decided that double fortified salt with iron and iodine, wheat flour fortified with iron, folic acid and vitamin B-12 and edible oil fortified with vitamin

A and D should be considered for mandatory fortification through mid-day meal scheme along with Integrated Child Development Scheme (ICDS) and public distribution system (PDS). The Ministry of Women and Child Development, Ministry of Consumer Affairs, Food and Public Distribution and Ministry of Health and Family Welfare have already taken a joint initiative to towards ensuring fortification of food items to be supplied to beneficiaries of various schemes. The Food Safety and Standards Authority of India operationalised the Food Safety and Standards (Fortification of Foods) Regulation in 2016. Midday meal guidelines of 2006 and food safety guidelines issued by the Ministry in 2015 for school level kitchen provide that only double fortified salts should be used for cooking mid-day meal. “I shall appreciate if you could kindly provide information on the current position as well as the action taken to promote the mandatory use of the double fortified salt, fortified wheat flour and fortified edible oil in mid-day meal,” the HRD Ministry Secretary stated in his letter.

Companies urge for zero GST on fortified staples

ompanies in the business of fortified staples like wheat flour (atta) urged Finance Minister Arun Jaitley to reduce the goods and services tax (GST) from 5% to zero per cent on all fortified staples bearing a registered trademark. The companies have sent their representation through industry associations such as the Confederation of Indian Industry (CII). Before GST was applicable, branded atta, including the fortified ones attracted two per cent. “On one hand, the government has been pushing for fortification to fight malnutrition in the country. On the other hand, tax on fortified staples has increased. In any case, fortification has a cost which the companies are absorbing. A lower tax will encourage companies to fortify staples, a move which has just started,” said a top executive of one of the largest companies. In January, Food Safety and Standards Authority of India (FSSAI) set standards for fortified rice, wheat flour, milk, edible oil and salt asking companies to fortify food staples. Then in February, FSSAI and the ministry of women and child development jointly drafted a plan to make supply of fortified food mandatory for governmentsupported schemes like Mid-day meal at schools by December 2019, Integrated Child Development Services (ICDS) by December 2018 and Public Distribution System (PDS) by January 2020 to fight malnutrition in India where about 70% pre-

school children suffer from malnutrition. “A lower tax on fortified staples would encourage companies in general to go for fortification which is very limited now. The decision to impose five percent GST on fortified staples will hamper the government plan to take fortification at mass level to fight malnutrition,” said an executive of a homegrown packaged food company. This person did not want to be named either. According to the representation of the companies, fortification is a cost-effective way to improve public health. To encourage fortification, the government needs to revisit the tax slab proposed under the GST regime and ensure revenue neutrality, it added. However, cost of fortification or adding micronutrients to food staples is not very high. According to FSSAI estimates, fortification of wheat flour or atta will incur an additional cost of 20-25 paisa per kg, while for edible oil is as low as 10 paisa a litre and fortification of salt would cost Rs2-3 per kg. ITC Ltd launched the fortified version of the staple in Delhi market and plans to take the product national. Some of the other branded wheat flour makers including members of Gujarat Roller Flour Millers’ Association that has 88 millers have also announced plans for fortification.

SC fixes 30 days time for GM food products notification

he Supreme Court said that if any notification is issued by the Centre for sale of genetically modified food products in the market, one month time should be given for raising objections. A bench of Chief Justice J S Khehar and Justice D Y Chandrachud said that provisions already exist in the Food Safety and Standards Act (FSS), 2006 in this regard and the notification can only be issued after appropriate regulations are put in place. It noted the submission of senior advocate Ajit Sinha appearing for the Centre that the issue is under active consideration and it is only after

regulations are passed by Parliament, that a notification can be issued. The apex court disposed of the plea filed by environmental activist Vandana Shiva challenging the notification of 2007 with regard to selling of GM food products. Sinha said that without the regulations in place, the notification cannot be enacted upon. The Centre said the Food Safety and Standards Act (FSS), 2006 provides for 30 days period for the notification to be implemented during which objections if any can be raised.

FSSAI portal to preserve India's food heritage

ood Safety and Standards Authority of India (FSSAI) in collaboration with YES bank organized National Conclave on Indian Food Culture in Delhi on 21 August, 2017. National Recipe Archive- an online portal “FOODCAST” to be launched alongside the conclave as a mark of tribute to India’s food culture and its tradition. It’s always important to give due recognition to the background and history of gastronomy in India. FSSAI, along with Yes Bank's global Institute held a conference with various stakeholders, including government bodies, industry, celebrity chefs, food historians, columnists and bloggers. Food regulator said it is creating an archive of recipes and plans to take initiatives such as setting up hubs and organising food festivals. The Food Safety and Standards Authority of India (FSSAI) wants to recognize and promote famous food streets across the country provided they conform to certain food safety and hygiene norms. CEO Pawan Agarwal said, “Local Indian food is among the best and most diverse in the world and there is a real need to promote and savour our rich culinary heritage, irrespective of any physical boundaries.” Preeti Sinha of Yes Global Institute said it is working on projects to promote Indian culture and now the focus would also be on preserving the

country's rich culinary heritage. FSSAI wants to create a systematic framework for preservation and promotion of India's culinary heritage and food culture. "We are developing a repository of Indian food cuisine. 200 recipes have been added so far in the repository, a dedicated online portal 'FOODCAST' will be designed to publicize these recipes and also guide people on which food to eat and when.” Agarwal said the plan is to create hubs and recognise famous food streets, apart from organising national food festivals and trails. These initiatives are part of its objective to promote food safety and hygiene as well as provide wholesome food in the country. MD & CEO, YES BANK and Chairman, YES Global Institute, Rana Kapoor said, “YES Global Institute is proud to be associated with The National Conclave on Indian Food Culture. This is a pioneering platform to encourage chefs, culinary entrepreneurs, food safety and policy experts and tourism professionals to work together to preserve and promote India’s rich culinary heritage. We believe that India’s traditional creative and culinary knowledge soft power can become a strong pillar of Brand India.”

FSSAI prepares food safety index to measure states performance

o have a robust food safety ecosystem, the Food Safety and Standards Authority of India (FSSAI) will soon launch a food safety index to measure states performance on various parameters. The food regulator has asked the Indian Railways to conduct an internal audit, after Comptroller and Auditor General reported poor quality food being served by them. This will be followed by a third party audit.

for food testing, public education and awareness and for conducting training and certification programmes. The mobile labs will help officials of various states to enhance their surveillance activities and outreach even in far-flung areas. The multi-purpose vehicles will have a fully functional laboratory equipped with basic infrastructure for quick testing for detection of common adulterants in various food commodities.

CEO of FSSAI, Pawan Agarwal said “We are developing an index that will measure the performance of States on various parameters of food safety to promote positive competition among them. All the States are in agreement on this and we hope to launch this soon.” The various parameters will include status of food safety infrastructure, manpower, enforcement, training capacity and steps to address consumer grievances, among others.

The regulator has also launched a digital solution to connect all the government and private food labs to a centralised lab management system called InFoLNet (Indian Food Laboratory Network). They are also working on further strengthening 45 State food labs by providing them high-end testing equipment. Other initiatives include conducting Junior Analyst Examination to attract young talent and plans to set up an international training centre in Mumbai in collaboration with the Export Inspection Council. Agarwal added, “We are making a holistic effort by using digital solutions, strengthening food safety infrastructure, enhancing testing and training capacities as well as growing the pool of trained food analysts to give a big push to country’s food testing system.”

Agarwal was speaking at an FSSAI event to launch key initiatives, including “Food Safety on Wheels”, to strengthen the country’s food testing infrastructure. Under this initiative, 62 mobile food lab units will be deployed across the country

Food regulator plans leftover banks for starving group

ood Safety and Standards Authority of India (FSSAI) is working to create a network of food banking partners to collect and distribute leftover food from large parties and weddings to the hungry. A notification to create a separate category of food business operators (FBOs) will be licensed to deal only with leftover food has been drafted to ensure the quality of food. CEO of FSSAI, Pawan Agarwal said, “We are looking at partnering with NGOs or organisations that collect, store and distribute surplus food to ensure they maintain certain hygiene and health standards when handling food. All food, whether it is paid for or distributed free, must meet the country’s food safety and hygiene standards.” The organisations in the business to collect leftover food will now have to work in collaboration with FSSAI so their efforts can be scaled up. Agarwal said “Tonnes of food are wasted annually and can

be used to feed several thousands. We are looking at creating a mechanism through which food can be collected from restaurants, weddings, largescale parties etc.” He said “We will have a central helpline number. Reaching people at the household level may not be feasible initially but it is an integral part of the long-term plan. We have begun collecting names of people working in the sector. There are still a few months to go before the scheme materializes.” “Collecting food going waste to feed the hungry is a noble thought but to transport, store and maintain the cold chain of cooked food is a huge challenge. The logistics are a nightmare, which is why we don’t handle leftovers and only distribute uncooked food that can be cooked locally,” said Kuldip Nar, Founder of Delhi NCR Food Bank has been feeding the poor in 10 cities since 2011.

Vol. 10, Issue 04 -September- 2017

Spices Board, J&K govt. in collaboration to enhance saffron output

pices Board along with the Jammu and Kashmir government has teamed up to boost production and improve value addition of the signature Kashmiri spice saffron. India is known to be a leading producer of premium and finest quality saffron in the world and Kashmiri saffron has been a recipient of the Great Taste Award, the world’s most coveted award for artisan and specialty food producers. The Board and JK govt. are going full throttle to secure GI registration for authentication of high quality saffron from Kashmir. Spices Board Chairman A Jayathilak said “The Codex Committee on Spices and Culinary Herbs has initiated the development of Codex standard for saffron at its 3rd session held in Chennai in February 2017. The saffron trade would get a fillip by addressing the issue of post-harvest management, especially for drying and storage, in order to retain the colour, aroma and flavour of the spice. Spices Board has always evinced keen interest in the promotion of saffron in both domestic and international markets, particularly in food, beverage, perfumeries and other segments to enhance the consumption through trade delegations, participation in international exhibitions and buyer-seller meets.” Jayathilak said that the Board is promoting set up of common mini-processing facilities and value addition units to improve the marketability of saffron in the saffron- growing areas by farmer groups. “We have recently supported a producer group in Pampore by providing Rs 15 lakh as grant-in-aid towards 75 per cent of the cost of machinery and equipment for setting up of miniprocessing and value addition unit.” Aggregation is a major challenge in saffron production and marketing. The Chairman said the formation of spices producers’ societies is being encouraged to boost aggregation of the produce, common processing, value addition, and direct marketing of the spice between growers and exporters, processors and institutional buyers. “Such a measure will help maintain the quality throughout the supply chain and ensure better price realisation for the growers by eliminating the middlemen from the supply chain.”

Include licence fee provision in spices law: Parliamentary Panel

parliamentary panel has suggested the commerce ministry to amend the Spices Act, 1986, to include provisions related to licence fee for manual and e-auction of cardamom. Currently the Cardamom (Licensing and Marketing) (Amendment) Rules 2014 prescribes licence fee for manual and e-auction of cardamom as Rs 5,000 and Rs 50,000 respectively. In its report, the Committee on Subordinate Legislation has stated that for imposition of licence fee, there has to be an express authorisation in the Act. The committee has recommended that the commerce “ministry in consultation with the Law Ministry may bring out suitable amendment in the Spices Act, 1986 to incorporate the provision for prescribing licence fee under the Act”. The report said that the committee has time and again emphasized that issues like imposition of fee and levy of taxes should have been provided for in the Act itself. Commerce ministry has justified the fee on the ground that infrastructure for conducting e-auctions including set up of auction centres, installation of computer server/terminals is established and maintained by the Spices Board.

SPICE NEWS

Vol. 10, Issue 04 -September- 2017

Companies to be taxed for freebies as well

nder GST there’s no such thing as free pizza and as a result the promotional schemes among consumer facing packaged products and foods services companies. ‘Buy one get one free’ is being taxed by many of them after the goods and services tax was rolled out.

heavily on freebies to spur consumption. Jubilant FoodWorks (Domino’s Pizza) and Yum Restaurants-owned Pizza Hut are stopping buyone-get-one free schemes. Subway Restaurants too is not running any buy-one-get-one-free offers currently.

Now the companies will have to pay additional tax on anything they give away as ‘free’ to consumers and stand to lose input credit when they classify a product sale as ‘free, and this all because it is necessitated by the GST fine print as a result it is forcing companies to look for other ways to win over customers.

The companies are now running offers, for example, under which consumers can buy two pizzas and get discount on the third. Now every time a company supplies something free, it will have to bear the GST burden on it. This may also include freebies given by pharmaceutical companies to doctors.

Companies like Parle are doing away with buy-one get-one-free offers and are switching to upfront discounting. This is causing disruption but it’s what is required under the goods and services tax. In a slowing consumer goods market where both packaged product makers and eating out have been witnessing muted sales for the past eight quarters at least, companies have traditionally banked

As per the GST Act, every time something is sold free of cost, its ‘transactional value’ must be found out and GST paid on it, which means to prevent confusion around levying and depositing GST on free products and uncertainty around whether such GST can be availed as input credit, companies may prefer to provide pre-defined discounts and price reductions.

World Food India roadshow in Himachal gets positive response

he World Food India roadshow organised by the Ministry of Food Processing Industries (MoFPI) in collaboration with Confederation of Indian Industry (CII), was addressed by Anuradha Prasad, Joint Secretary, Ministry of Food Processing Industry, and A J V Prasad, Additional Chief Secretary, Industries, Government of Himachal Pradesh and Rajesh Sharma, Director, Iindustries, Government of Himachal Pradesh. More than 200 industrialists and businessmen participated in roadshow organised to invite the state's industrialists to partake in World Food India 2017 scheduled in New Delhi in the month of November. Prasad said that World Food India 2017 is a platform to showcase the food processing strength in India and an opportunity to connect with international and Indian players in food processing and allied sectors. The three-day mega event World Food India-2017' would be held in New Delhi from November 3 to 5 and 80 multinational companies and CEOs of 30 global companies have confirmed their participation. Prime Minister Narendra Modi would inaugurate the mega event. There are ample investment and growth opportunities in food processing sector hence Prasad briefed the business community about government schemes related to food processing industry and highlighted the benefits of Kisan Sampada scheme that will benefit 20 lakh farmers and generate 5,30,500 direct and indirect

employment in the country by 2019-20. She further added, Himachal Pradesh has great potential in the food processing sector and World Food India is the most suitable platform for the industry from the state to avail benefits being offered by the government to set up food processing units such as no income tax deduction for the first five years. The manufacturing facilities in the state are well suited for the food processing sector as there is a mega food park in Tehsil Haroli District, Una by Cremica Food Park Pvt Ltd. Concurrently, for marketing the agricultural produce, there is a modernized market complex at Solan, adding that agri export zones have been set up for apples in Kinnaur, Shimla, Sirmour, Kulu, Mandi and Chamba. Government of Himachal Pradesh, Additional Chief Secretary, Industries, A J V Prasad said, “newly-approved Central Sector Scheme Sampada is very helpful and we are hopeful that the new scheme, targeted to give thrust to overall development of food processing sector in the country would go a long way in augmenting the capacity of food processing through technology infusion; creating effective backward and forward linkages; effective supply chain and transport logistics for perishable products; creating modern infrastructure for development of agro-processing clusters and promoting skill development.” Nine cold chain units have been approved in the state and there are 41 industrial areas in the state.

AAHAR - ITPO’s most popular event to debut in Mumbai

ost popular international food and hospitality expo, AAHAR organized by India Trade Promotion Organisation (ITPO) in Mumbai between October 11 and 14, 2017 at CIDCO Exhibition Centre, Vashi, Navi Mumbai. AAHAR is one of the most successful exhibitions of ITPO and has completed three decades in Delhi. It has evolved as one of the most important platform in South - Asia for understanding and sourcing the new innovations technologies, products and development in a fastgrowing food processing as well as hospitality sector. The event is being organized with the support of the Ministry of Food Processing Industries, Agricultural and Processed Food

Products Development Authority (APEDA) and apex industry associations. These include Association of Resource Companies for the Hospitality Industry of India (ARCHII), Hotel & Restaurant Manufacturer’s Association of India (HOTREMAI), All India Food Processors’ Association (AIFPA), Forum of Indian Food Imports (FIFI) and Food & Hospitality Support Association of India (FHSAI). Apart from the trade fair, there will be an exclusive ‘Investment Pavilion’ at the fair to unveil vast investment opportunities in hospitality sector. The fair intends to make powerful the small scale sector which is the backbone of Indian economy due to its inherent ability to promote exports and generate employment opportunities, ITPO said.

TRADE NEWS

Food Automation Market projected to reach 12.26 Billion USD by 2022

lobal Food Automation Market is expected to reach USD 12.26 Billion by 2022 in terms of value, at a CAGR of 6.90% from 2017 to 2022. This market is vastly expanding with considerable growth potential in the next five years. The growth can be attributed to the inclination of consumers towards processed and ready to eat foods, technological advancements in automation, and stringent international food safety regulations. The motors & generators segment is estimated to account for the largest market share in the food automation market in 2017. This segment is experiencing steady demand in industrialized countries and occupies a significant share in the food automation market especially in the

European region. The segment is mainly driven by their multi-functional nature and the significance of motors in motion control applications involving high-pressure wash-down and high torque applications with precise motion control has greatly enhanced their functionality. Smooth and efficient functioning of systems is promoted by using generators in the food industry. It is also coupled with the increasing awareness about the efficient energy management benefits of generators. The presence of broad spectrum of high-performance motors such as servo motors, stepper motors, gear motors, AC motors, and direct drive motors to suit the various sectors of the food industry are offered by leading food automation manufacturers. The beverages segment is estimated to account for the largest share in the food automation market, in terms of value in 2017. The rising criticality of processes in the production of beverages, continuous developments, and new product launches in the beverages market are boosting the growth of the food automation market in the beverages industry. Complete vertical integration of beverage production processes is achieved by adopting process automation solutions. Optimization of value chain from the procurement of raw materials through production to finished products is facilitated by synchronization from incorporating automated processes.

Commerce Secretary: Looking at measures in FTP to support exporters

ommerce Secretary Rita Teaotia said the commerce ministry is looking at measures to be announced as part of the review of the foreign trade policy (FTP) to boost exports. The review of the policy is now almost coming to its logical conclusion and the exercise will be completed by September. "We are looking to see at those measures by which we can actively support the exporting community.” She was speaking at the curtain raiser event of a mega international food and beverage trade show 'Indus Food', to be held in January next year at Greater Noida. The secretary said although Indian exporters continue to participate in international events, organising a big show in India would give a large platform to domestic players to interact directly with global buyers. About 400 participants from 35 countries are expected to participate in the two-day show starting from January 18 next year. The Trade

Promotion Council of India (TPCI) is organising this show with the ministry. "The show will give an opportunity to Indian exporters to showcase their wide range of products in the food sector," she added. Food and beverages is a USD 33 billion per year business globally. The show will create a marketplace for Indian products to showcase to global buyers. The food processing ministry is also organising a three- day World Food India 2017 in November. India is the key producer of rice, wheat, milk, sesame, mango, banana and marine products. Chairman of TPCI, Mohit Singla said in spite of such a huge potential, India lacked a platform of its own, that highlights the food production capacities of the country. "We are organising this show on the lines of globally established food trade shows like SIAL, Anuga and Gulfood. We are sure that Indus food will immensely help the buyers to establish the required network and expand their businesses internationally."

Indian delegation visit Dubai to discuss cooperation for WFI

delegation from India visited Dubai Exports, the export promotion agency of Dubai Economy, to build cooperation and as part of its preparations for the World Food India 2017 event. This event is slated to be India’s largest show for the food processing and allied sectors, and will be held from November 3 to 5 in New Delhi. Sadhvi Niranjan Jyoti, Minister of State for Food Processing led the delegation. Ali Ibrahim, deputy director general of Dubai Economy, along with Mohammed Ali Rashed Lootah, CEO of Commercial Compliance and Consumer Protection (CCCP), and Mohammed Ali Al Kamali, deputy CEO of Dubai Exports, welcomed the delegation included a number of government officials and representatives from the ‘Mega Food Park’ initiative of the Ministry of Food Processing, ‘Invest India’, the foreign investment promotion arm of the Government of India, and various chambers of commerce. The two sides discussed ways to co-operate in the food

sector and promote participation of UAE food companies in World Food India 2017. It was decided to organise a meeting between representatives of exporting companies from the food industry, including the food processing industry, in the two countries in line with the strategic objective of Dubai Exports to support local industries in leveraging trade and export opportunities and expand into markets overseas. Government-level initiatives being implemented on both side to enhance bilateral economic relations and support companies in India, especially exporters, were reviewed. One remarkable initiative is the Global Buyer Protection Programme launched by Dubai Exports in co-operation with the Commercial Compliance and Consumer Protection sector in Dubai Economy to protect the interests of traders who import products from Dubai, particularly during commercial disputes and in tackling obstacles.

Vol. 10, Issue 04 -September- 2017

CHOCOLATE NEWS

Hershey to take lessons from India to global markets

he US confectionery maker Hershey will take lessons from India to international markets such as China for products like syrups, spreads and fortified milk. The quarterly earnings report stated that profitable range of products from India grew 40 per cent in the latest quarter, including Hershey’s Syrups, spreads and milkshakes, Brookside premium chocolates and Sofit soy milk. "From India, we have evolved our portfolio, shifting to higher-margin, value-added products to strengthen our business model. We are sharing these learnings with our team in China that is focused on doing the same," said Chief Executive Michele Buck. Global Chief Financial Officer, Patricia Little said "Constant currency net sales in India increased about 2 per cent, in line with our plan. Importantly, growth in the brands we’re investing in has

operating model." Hershey India, wholly-owned subsidiary of US firm is relatively smaller than rival companies Nestle and Amul that operates in similar categories. Indian portfolio includes syrups, spreads and milk additives, soya milk under the Sofit brand, Brookside chocolates, confectionery brand Nutrine and Jumpin juices. Managing Director of Hershey India, Praveen Jakate said the company planned to expand distribution and build

increased by more than 40 per cent. We are on track to expand gross margins here by 1,000 basis points in 2017. This is enabling investments in the marketplace that should result in a sustainable

Mar Chocolate overtakes Mondelez in market share in India in the filled bar category

ondelez which ruled the Indian confectionery market for a long time has now been dislodged from its position by, the world’s largest chocolate confectionery maker-Mars Chocolate, from its market share across modern trade chains in India in the filled bar category. Mars’ India portfolio includes Snickers, Galaxy, Mars, Bounty, Twix and now M&M’s, and India accounts for 5 per cent of overall sales of Mars across segments. Mars’ brands Snickers, Mars, Bounty and Twix have overtaken Mondelez’s 5-Star and Cadbury Fuse, which compete in the same filled bars category nationally across modern trade chains . According to market researcher, Mars Chocolate had 48 per cent share on an all-India basis in the

category in 2016, moving up from 45.4 per cent a year ago. As a result Mars is now a leader in the filled bars category across modern trade chains on an allIndia with 48 per cent share. General Manager, Mars Chocolate Andrew Leakey said “We’ve grown on improved availability, distribution and responding to consumer choices and India is an invest market for Mars Inc. and within our top 10 focus markets.” He added that the company is looking at identifying more opportunities in India and more local manufacturing as we scale up. Strategic priorities will be how to bring in something different. The chocolate category in India, valued at close to 8,000 crore, is highly competitive with Mondelez, Mars, Ferrero, Nestle and Amul fighting for share across geographies and formats.

Latest entrant in India M&M; to compete with gems

ars International manufacturing M&M, Snickers and Dove chocolates plans to launch world's biggest confectionery brand M&M's in India. M&M is Mars top selling brand with sales of over a billion dollars. Other brands under the portfolio include Mars, Snickers, Galaxy and Bounty. "We believe there is huge opportunity for the nascent, bite-size, shareable snack category,” said Andrew Leakey, GM, Mars Chocolate, adding that Snickers is now manufactured locally, is Mars' biggest selling in India. M&M's are being imported but the company would consider local manufacturing in the medium term, the statement adds. Headquartered in Mount Olive, New Jersey, US, Mars Chocolate is one of

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on consumer awareness, including expansion into high growth categories and creating locally relevant products. Buck said terming India a core market along with Mexico and Brazil, where it is making measured investments."We’re seeing significant marketplace gains while improving on operating income trends."

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Vol. 10, Issue 04 -September- 2017

GST CHAOS

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Vol. 10, Issue 04, September 2017,

20/-

t’s the events of life that inspired me to be what I am today”

Gone are the days when ice cream was considered to be a season relish, today like the western countries people of India love licking ice cream throughout the year. Manufacturers are now processing throughout the year. And the amount of players debuting in the ice cream industry is noteworthy, big manufactures are becoming bigger, rural manufacturers are entering the cities to create a competitive arena for all ice cream players. Indian ice cream industry is one of the fastest growing segments of the dairy or food processing industry. Currently ice cream market in India is estimated to be over INR 4,000 crores, and is growing at a rate of 15-20% year-on-year. It is projected that by 2019, the market will reach around INR 6,198 crores. India has a low per capita ice cream consumption of ice cream at 400 ml as compared with per capita consumption of ice cream of 22,000 ml in the United States and 3,000 ml in China. With the improving cold chain infrastructure in the country coupled with increasing disposable income and the changing lifestyle, the sector has great potential for growth. Well seeing the potentiality of this sector whcih gave birth to Indian Ice Cream Congress & Expo and with 6 successful events in a row, 7th one is just around the corner. One of the biggest events of ice cream industry in entire South Asia “Indian Ice Cream Congress & Expo” 2017 is taking place at Mumbai on Sep 15-16 in Mumbai. Almost 150 exhibitors and hundreds of visitors are anticipated this year in IICE 2017. IICE will also have one day seminar on the 2nd day of the show focusing on some of the very vital topics for the industry. Along with this, some of the best top notches of this industry are invited from all over the world to present their views on the given topics. IICE has already crossed 3000 mark on online registration and this number will grow further in next 15 days. Another big event in the pipeline is “The World Food India 2017” - the mega event planned by Centre from November 3-5 in New Delhi. The event will showcase the strengths of the Indian food processing industry and connect the global and domestic players in the sector. The food processing industry is eyeing $10 billion investment in food processing sector in next few years and can grow multi-fold in coming years as the government has come up with numerous schemes and initiatives to create the conducive business environment. About 80 international companies have confirmed their participation at World Food India and 30 global CEOs are expected to attend the event. ‘Drinking water is essential for healthy lifestyle’. Seems like our beverage companies have taken this quote very seriously as there is high-potential demand for premium, specialised water. This sector growth is being fuelled by awareness, health consciousness and distribution penetration. While Nestle is all in plans to venture in bottled water, packaged water maker Hielo Beverages will foray in the mineral and sparkling water and will seed the market in phases and compete with leading players in the premium specialised packaged water category such as Bisleri’s Vedica and Tata’s Himalayan. Bisleri has a new idea of connecting with the local people in different markets and help them to identify and relate to the brand in languages they understand. The company is targeting those large numbers of consumers in the country who are not comfortable with English. The Bisleri bottles will carry brand name in both English and local language to ensure that the end consumer gets Bisleri when he asks for and does not mistake any other brand for Bisleri. Research Euromonitor has forecasted that in the period between 2016 and 2021, while bottled water will grow 19.8% by volume, it will grow 6.8% for carbonated drinks. In terms of value too, bottled water will grow 16.5%, which is more than three times that of carbonates which are estimated to grow 4.2%. Bottled water, however, is much smaller in absolute terms. With McDonald’s planning to close all its 169 outlets in both north and east India, the blame game has started as Vikram Bakshi, MD of Connaught Plaza Restaurants (CPRL), has alleged that his competitor Amit Jatia, vice-chairman of Westlife Development, colluded with the former management at the US burger chain McDonald's to grab his business. $1.4 billion Indian juice market is growing at 12 % per annum and over 70% of the growth comes from the 0-25% juice segment and seeing this Fresh fruit juice maker RAW Pressery is planning to expand its footprint abroad and in India and is aiming at a turnover of over Rs 100 crore in two years. Right now it is present in 12 cities in India and in UAE and Qatar. The three-year old company that manufactures juice without adding any preservatives or sugar using cold –press technology earns around Rs 45 crore at present. Ending my editorial with a wish to see all my prestigious readers, friends, colleagues and employees at the 7th edition of IICE as it is you all who make and shape the nature of an event. See you all on the 15th….

Namkeen industry

he imposition of the recent Goods and Services tax (GST) from 1 July has meant unending headaches for the manufacturers of sweets and namkeen. The confusion started with different rates of taxation on various kinds of ingredients used in the making of these products. Although it's more than a month since GST came about, no clear solutions seem to be in sight. Namkeen Industry in India Namkeens as well as sweets are gaining eminence in modern times and their demand is also increasing considerably that cater to the taste of people. Among the namkeens the prominent items are dal moth, bhujia, etc. These are becoming most versatile as for their relish and palatability is concern. Now days these items are well known not in India but worldwide. These are mainly consumed during breakfast period & are very much during social & cultural periods. These are used as tasty & flavoured food as well as in medicinal way, however, a little it may be, (according to ayurveda) because of their carminative simulative digestive properties. India produces almost all these types of salty processed food products of grains all these types of salty processed food products of grains like Grams, Pulses etc. It aids in digestion and adsorption of food possesses anthelmintic and antiseptic properties. The main raw materials for these products are Gram, pluses & spices. The various food additives & colours may be used to provide sophistications in the products. The raw materials are frequency available in India. Namkeen which are salty food products get a broad market in foreign countries. These products are very much popular not only in India but also overseas countries. Hence, there is a lot of scope and market for these products & therefore, it will provide a very much profitable business. As the ethnic foods category is growing, cash-rich companies make a beeline for a share of the salty snacks market. Around 1,500 snack items are sold in India spanning various tastes, forms, textures, aroma, bases, sizes, shapes and fillings. Some 300 types of savouries are sold here and the overall snacks product market is estimated more than 1 lakh crores. GST on Namkeen in India The GST Council has announced 12 per cent GST rate for Indian traditional namkeen, savories, farsan, potato chips, banana chips etc. Pan India Namkeen industry size is large with 8% to 10% growth rate per annum: this growth rate cannot sustain higher GST rate. With 12% GST rate for Namkeen, with no possibility of input credit, the effective prices of all the products will go up by at least 6% to 8%. Current GST slab on input items used in namkeen industry Approx. 35% cost is oils and 5% cost is Spices

Approx. 12% of cost in incurred in following Confusion over GST

Since the government introduced its highly ambitious Goods and Services Tax (GST), the 'one nation one tax' is still the most talked about topics among traders and businessmen. But along with the usual discussions of its

pros and cons, they are also lamenting how confusing it is. Makers of snacks, including potato wafers and biscuits, are anticipating a hit on sales as increased tax under the new regime forces them to either increase prices or suffer a dent in margins. After protest from different business sectors, Federation of Sweets and Namkeen Snack Association of India (FSNAI) along with Snack Food Association of Maharashtra (SFAM) too urged the government to cut GST rate to 5 per cent from the 12 per cent announced by the GST Council. However, in his monthly radio address Prime Minister Narendra Modi did not mention the protests by traders over the implementation of the new tax set up, Modi said a lot of people called in or wrote to him either praising the GST or seeking clarifications. He said that GST has shown a positive impact on the economy in a short-time. GST Council has announced 12% GST rate for Indian traditional Namkeen, Savories, Farsan, Potato Chips, Banana Chips etc. This rate should be reduced to 5% to maintain uniformity with GST rate for Sweet Meats & Mithai, stated. Ajit Mota, President – Snack Food Association of Maharashtra. In most of the cases the proposed GST rates are somewhat similar to the VAT plus Excise Tariffs. But in Namkeen’s case it is going to be Two and a Half times higher and even the GST on raw materials used for Namkeen are of different slabs. Managing Director of Mumbai based Mota Chips, Ajit Mota urged that in case of Namkeen’s there was no excise duty prevalent earlier. Every state had a different tax rate in the VAT system. “States like Maharashtra, Gujarat, MP, Rajasthan, Delhi etc where the consumption is very high the rates were as low as 6% since revenue collection was higher. But in other states like Andhra Pradesh, Tamil Nadu, West Bengal, and the North East the rates were as high as 15% since there was very little revenue coming from Namkeen’s. Namkeen’s are basically made from agro produce which normally have no tax on them and hence no input credit. Hence the tax rates should have been at 5% since the government will get revenue from the same” he said. D.K.Gupta of K.P.Das Mithai, New Delhi stressed that GST rate for Namkeen is 12% (double from the present tax) but industry hardly receives any input credit as its raw materials are agro based. There is no tax on raw materials like potato, banana, maida, besan, salt, pulses etc. There is only a marginal tax on masala. Namkeens & Sweets are sold from the same shop and are interrelated products from the point of view for common men consumption. With 12% GST, the effective prices of all the products would increase by at least 6% to 8%. At this 12% rate structure, unorganized sector will be in a position to gain considerable competitive leverage by evading tax. And scrupulous business will be forced in unjustified position, he told. He further explained that plain barfi, which is a ‘sweet’, is taxed at the lowest rate of 5%, but chocolate barfi with a chocolate flavoured layer on top risks being bundled with chocolates and taxed at 28%. “Even plain barfi garnished with cardamom and dry fruit could be taxed along with nuts at 12%. More complex dishes like falooda — a combination of ice cream, fruit, jelly, vermicelli pudding, jam, chocolate shavings, etc — and fruit jelly custard trifle are easy targets for the highest tax rate of 28%. Even

Vol. 10, Issue 04 -September- 2017

GST CHAOS

baffled by 12% GST rate the diabetic-friendly versions of sweets, gums, etc that contain synthetic sweetening agents like sorbitol come under 18% GST. Amid confusion over GST rates, mithai makers are playing safe by cutting back on variety”, he said. Pan India Industry size for Namkeens is large with 10% to 12% growth rate per annum. 95% of the industry consist of unorganized sector. Mainly this industry consists of home units, cottage units and small-scale units. These units operate at a very thin margin. Commenting on the issue Federation of Sweets and Namkeen Association of India(FSNAI) committee Vice-President and Jain Food Products Managing Director, Kunal Jain said that Finance Ministry has always mentioned that the incidence of tax will not increase under GST regime. But in case of Namkeen this hasn’t been the case. “There was no Excise Levy on Namkeens and in almost every state barring a couple, State VAT levels hovered around 5%. Indeed, in certain cases the Input Tax credit incidence has increased but that benefit is available to very few units working on a large industrial scale. In Namkeen Industry majority of manufacturer are small, working at cottage industry level or at SSI level who will not be getting any additional Input Tax Credit than what they were receiving under VAT regime”, stated Kunal. He further added that thus there is a practical deviation from the policy which FM has put forth. We would like to bring this aberration into the notice of government and hope that they will understand and review it to make it just and provide relief to the mass of Namkeen Industry, which operates in every village, small town, city, and metro of India. “The GST, which I call the good and simple tax, has shown a positive impact on the economy in a short time,” Modi said in the 34th edition of the Mann Ki Baat as the ‘onecountry, one-tax’ regime entered its 30th day. Commenting on PM’s statement of GST as simple tax Ashok Chedda of Chedda Specialities as that current GST slab is very confusing as earlier when we sell our products to retail outlets they charge 5% but now when they take they must pay 12% but if we serve them in our shop they should pay 18%. This is not only creating a confusion but also leads towards tax evasion. In government’s view, it may be a simple tax but it is creating a great confusion for inspectors who are looking after it. He demanded that government should kept this category in single slab i.e. 5% as this is the basic level will make the law very simple and become more valuable for the customers, retailers, and industry. Focusing on tax evasion, Chedda said that “If it is plain roasted cashew, we would have to tax it at 18%. Instead, we would add some more ingredients like aloo bhujia, namkeen, mixture, etc, to make it a snack that can be taxed at 12%. Even better, make it a sweet for taxation at 5%.” Sellers are getting creative for lower tax rates. As fruit jellies, mousse, pastries, and pies come under the 18% GST slab, some are considering renaming and repackaging them as sweets to pay 5% tax. After the roll out of the GST, makers of snacks, including potato wafers and biscuits, afraid a hit on sales as increased tax under the new regime forces them to either increase prices or suffer a dent in margins. Potato chip makers, for instance, will now be taxed at 12% under GST, up from the effective tax rate of 5% under the current

VAT regime. This has made wholesalers and retailers of potato chips and wafers nervous about the anticipated hit on their margins owing to higher tax outgo. Is GST a burden on Consumers? However, the industry has a different point to note. “Namkeen is a household item and is a daily kitchen need. Commonly is used as a substitute of vegetables. There are several famous local delicacies around it in all these states. With new GST, the prices are going to go up by around 7-8%. In many cases it is sold at fixed price point packs. There the portion size will eventually reduce. Thus, there is a direct impact on kitchen budget. In rural areas, Namkeen is provided at rates in range of 60 to 80 rupees per KG. If you look keenly it’s mostly a common men’s need rather than a rich men’s luxury”, said Kunal Jain. In Rajasthan, Gujarat, Uttar Pradesh, Maharashtra, and Madhya Pradesh namkeen is eaten with Rotis and is a daily consumption item. Manufacturers are tensed that higher tax rate shall be a burden on household budget and practically reduce food sufficiency too. Standing with the issue Mota Chips MD, said that This tax rate of 12% will affect the common man’s budget as most manufacturers will increase their rates since the slab is now 12%. It will increase at least by 5%. D.K. Gupta too support the words of Ajeet claiming that namkeens are consumed by the common man and available as cheap as Rs. 60 - Rs. 80 per Kilo to the larger section of society which is economically deprived. “Current tax slab is going to create big-big problem as the production now needs much capital which leads hike in the prices and will lead to make the products out of reach of the common man. Along with this it is produced by a labour intensive industry that provides employment to many skilled and unskilled personnel and thus attract lower taxes, he added. He is worried that now the unorganised sector is going to boom as organised sector is much focused on the Food safety, quality, labour welfare, tax compliances, environment protection which need much investment and tax slab of 12% is like a budget. In addition, he said that due to current situation we are not even working on new innovations as the market is still not going to digest it. We afraid that the current situation may harm our relationship with customers. Currently most of industry sales depend on five rupees packet as it very popular among the masses but as the GST council has kept the packing material of namkeen under 18% experts of the industry views that either industry will skip this packet range or will hike the prices. Chedda speciality head said that the industry turnover is more on selling 5-rupee namkeen packet and most of industry focused on sales of this category. “For instance, Rs 5 packet we have to see that what kind of infrastructure and how much capital is required and what we are earning from it. Industry have to think on that too”, said he. Mandi Shulk Issue Before rolling out the GST government said that it will be the amalgamation of all taxes but still local taxes are waiting to get subsumed in GST. Because a major issue, we feel is the Mandi tax - Market fees, which is prevalent in many States. It ranges from 1.52 per cent in Uttar Pradesh to even 4 per cent in states like Punjab and Haryana. So, if this Mandi Tax is not going to get subsumed in GST, this will add to the burden.

Ghufran Naqvi

Commenting on the issue, Gupta said that government should look at it seriously as it will add to the prices of the commodity. This is something, which the state council or the GST council needs to address. It certainly is a concern for the industry just like high taxation is a concern for the industry. We feel being an essential commodity, the taxation should be minimum on the essential commodities. Ajeet Mota informed that mandi tax is taken by a private body like APMC. It was formed in 1977-78 approximately. The system was put in place to protect the farmers from the "evil corporations". A lot of our policies are indirectly related to our insecurities from being ruled by a Corporation (East Indian Company). “Government worried that the farmers would be cheated by the end buyers and the Mandis would provide them better prices. This is ok, if you also ensure that the brokers in Mandi don't collude in price fixing and hoarding. But as of now it’s already a place for the middle man to earn huge and create panic or even shortage of material”, he added. Earlier in his monthly radio programme Modi said that the GST in India will become a model for other nations. Educational institutes will use it as a case study. The implementation of the single-tax regime in a country of the size of India will inspire research in the world one day, the PM said. Though the PM is stating GST as the single tax but still the namkeen manufacturers are facing a burden of only mandi tax along with entry tax, toll tax and other local taxes. FOSNAI VP too depressed with the mandi tax charged by the state government after GST. “It is sad that local levies are still creating uneven market conditions. Local taxes on Mandi, Electricity, and similarly taxes on Diesel etc are not conforming to the “free flow of tax credit” idea. “One Country One Tax” is a distant dream”, said Kunal. While Ashok Chedda explained that the ingredients used in namkeen are mainly agro based and central has put it under 5% slab and when we are going to buy that items we must pay extra mandi shulk which they do not consider as a tax. “The current tax regime is very confusing, traders are not only paying mandi tax but also paying entry tax and toll etc along with GST”, said Ashok. According to market research made by Agro N Food Processing Times, sweet and savoury snacks have grown by 14%, highest within packaged food segment between 2010 and 2015. About four years ago, packaged namkeen had replaced western snacks such as potato chips and finger sticks as the largest segment within branded salty snacks market. On an average, regional snack brands offer 30% higher volume than multinational rivals at similar price points, especially in highest selling price points of Rs 5 and Rs 10. Industry growth and focused areas With a CGAR OF 10-12% per annum it is estimated that the business of snacks and chips in India will cross Rs1.5 lakh crores by the year 2020. This sector thus, can be regarded as a high potential business area for the coming years. Many regional brands are coming forward to cash in on this opportunity. “We are investing our efforts in creating better value propositions for our customers. Price versus Quality ratio is important in rural marketing. Of course, this doesn’t deny the aspirational needs of consumer. Research and development is now very important. New products and new formats are key to success as entertainment’s share is increasing in the total value pie of snack food”

said Jain Food Products M.D. While Mota Chips head focuses on selling of Potato Chips. We have an edge over others in Namkeen’s as we make some specialized stuff that no other people make. Changes in country during last decade The average annual per capita consumption of commercial snacks is just 500g and that by urbanites is 10 times more than that by rural consumers. This may be since most rural houses make these at home or buy from the local vendors that come in the unorganized market. During a last decade, a lot of positive changes has taken place in the namkeen industry. Manufacturers are not only focusing on sales growth but also working to provide healthy snacks. “Youngsters are quality conscious and going for healthier snacks, we have to go for many quality checks as well as have to innovate those products which are fit for health”, said D.K Gupta. Consumers from Western India are the leading snack consumers, followed by the North. While the domestic ethnic snack foods industry is hugely diverse, has easy access to indigenous technology and involves low entry barriers, standardization of product quality and backward links to testing facilities are at woefully low levels. Naturally, opportunity is screaming from the rooftops. According to Ajeet Mota the consumption of Namkeen’s has drastically increased in last decade. Things like Jalebi, Fafda, Thepla which were a Gujarati Dish are now preferred by most people in their morning breakfast. Bhujia commonly consumed in the north is hugely consumed in the south also. So as the cultural diversity is spreading its wings across India the sale of these products is also increasing. Of course, there are a few segments of people which have become health conscious but they to get their kind of healthy products which are now available in the market. However, Kunal Jain has different view on the subject. He thinks that there is a little segment of people who look at the nutritional values of products and make their buying decisions accordingly. But this segment is ever increasing. Still Namkeen is considered as an item of indulgence, hence there has been little activity around “healthy namkeen” concept. Newer scientific studies which proves that it is sugar not fat which is the reason for many endemic diseases like obesity, heart troubles, diabetes etc, somewhat exonerate Namkeens, as it usually has negligible sugar content compared to other snacks which are overloaded with sugar. Still there is a wide field open for research and new developments. Some companies have come about healthier product lines, their success will force others to follow suit. Ashok Chedda too thinks that the healthy snacks concept is still a dream as the namkeen in our country is mostly used by the common man and they don’t have much time to look that what ingredients product is containing. Even the consumers are unaware of nutritional value.

Vol. 10, Issue 04 -September- 2017

NEWS

ACE Technologies providing Industrial Purpose Conveyor Systems

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Agriculture exports likely to touch USD 100 bn by 2022

ndia’s agricultural sector has potential to double farmer income and grow exports to USD 100 billion by 2022 from the present USD 36 billion, industry experts have claimed.

on trebling Indias share in agri exports to double farmer income by 2022," Shroff is also MD of United Phosphorus Ltd. A report prepared by city based not-for-profit organisation Centre for Environment and Agriculture (Centegro), also emphasised the need to raise Indias share in global agri exports to increase farmers income automatically. The report was prepared in association with experts from Tata Strategic Management Group was released by Union Minister Nitin Gadkari recently.

Crop Care Federation of India (CCFI) President Rajju Shroff said, “India ranks second globally in agricultural production at USD 367 billion and we have potential to double farmer income and increase exports to USD 100 billion by 2022. Globally, exports in agricultural products are over USD 1,500 billion annually as per the latest data from WTO and Indias share is less than USD 35 billion at present." "We have urged the government to increase focus

India ranks second globally in agricultural production, whereas in services and manufacturing sectors Indias position stands at 11th and 12th respectively. Agricultures contribution to India's economy extends beyond the rural economy and encompasses many activities in manufacturing and services sector. Export surplus from the countrys agricultural trade is higher than the corresponding figure achieved by the manufacturing sector, the report said. The report urged the government to launch Grow in India campaign aiming for substantial gains in agri-exports with a single authority to monitor India's international agricultural trade-both exports and imports. The study demystified popular notions about farmers injecting hormones, colouring chemicals into fruits and vegetables improve colour and size in watermelons and pomegranate. Organic farming is not sustainable because of low yield and need for huge amount of unavailable manure. Farmers spend on crop protection chemicals is just 1 per cent of the value of total agriculture production, it said. The health scare about pesticide residues in food is a malafide campaign propagated by foreign funded NGOs in order to tarnish Indian agriculture, the report said. “Traditionally used yield per acre for crops is an unfair measure of Indian farm productivity. Globally, India is the largest producer of milk, second largest in fruits, vegetables & fish and third largest in egg production in the world. This is all due to small and marginal farmers who deploy family labour and engage in intensive multi cropping all year round. They also manage livestock & poultry efficiently using agriculture waste as animal feed and to produce manure," Shroff said.

www.agronfoodprocessing.com

Vol. 10, Issue 04 -September- 2017

TEA & COFFEE NEWS

Tea lounges to be set up by Goodricke in India 'Goodricke Tea Pot' in Darjeeling, besides a few in two clubs and a five star hotel in the metropolis. "The lounges will open in the metros only.”

terling Tea Company of Goodricke Group will open tea lounges pan India to popularize the beverage among the people, particularly youngsters. MD and CEO of Goodricke, Arun Singh said "We have plans to open one tea lounge every year. Tea Board offers subsidy for the opening up of such lounges." He said the company had opened one lounge

Regarding acquisition of gardens, Singh said that the company, in which Camellia group Plc of UK holds 74 per cent stake, was on the look-out to purchase gardens in Assam for the last two years. "We are not getting the right garden at the right price", he said. Buying gardens in West Bengal is not costeffective. "It is not worth it. There is no profit and cost is high as compared to Assam.” Production in the current year so far had been satisfactory so far barring Darjeeling, where the shutdown had affected all activity, Singh added.

Tea regulars may soon have several options to choose from

looking at working with a few players in this mass market segment by becoming back-end packers for loose tea sellers.” VP and Sector Head, Corporate Sector Ratings, ICRA, Kaushik Das said in the case of a bulk tea company such as McLeod, the costs are largely fixed and usually not within their control. “An entry into the packet tea segment will de-risk their portfolio by giving them better control over costs and realisation.” Profits may seem lucrative but a lot will depend on how these new brands of packet tea push themselves through in different geographies.

On retail expansion mode, Chaayos to open 35 outlets this fiscal bring back same customers over and over again. Our repeat customer rate is 42 per cent. On the revenue basis, we have been growing 300 per cent for the past four financial years.”

iger Global-backed tea cafe chain Chaayos plans to add 35 outlets this fiscal to expand footprint while it aims to change tea drinking habits in the country through its cafes, delivery channel and products. Co- founder of Chaayos, Nitin Saluja said “We want to become synonymous with every chai occasion it’s a massive growth opportunity. We will add 35 stores this fiscal to take our total store count to 75. Our intent is not just to be able to open more stores, but

art of Apeejay Surrendra Group, Typhoo Tea looks to earn revenue of Rs 100 crore in India in the next three to four years. Typhoo Business Head, Subrata Mukerji said “We are at Rs 30 crore in 6 years in India in the consumer product business. Our plan is grow at 30 per cent this year. We are aiming for Rs 100 crore in the next 3-4 years from consumer business.” Institutional sales contribute around 40 per cent of its Indian revenues, while 10 per cent comes from online. The group is also into tea plantations had acquired the UK-based Typhoo Tea and its associated brands in 2005, and launched its range of teas and fruit infusions in India in 2008. The tea plantation business is over Rs 450 crore. Globally, Typhoo is present in over 40 countries and has revenue of Rs 1,000 crore. Mukerji said the company shall launch 10 new products targeting millennials, targeting the health and wellness space. Observing that consumer preferences have

Chaayos runs 40 outlets across DelhiNCR, Mumbai and Chandigarh and has divided its business into three parts — cafe, delivery and products. The company expects products to become a major business, going forward, which accounts for 5 per cent of sales and delivery 20 per cent. Chaayos offers three products and plans to take it to 10 by the end of this fiscal. Tea cafe chain established in November 2012 by Raghav Verma and Nitin Saluja raised US $5 million from Tiger Global in 2015. Saluja said “We recently started to get in business partner to invest in capex of the store. However, we operate the stores. Going forward, we will go with this business partnership model to expand. So, we won’t require funds in the near future.”

changed in the last few years with people switching over to healthier beverage items like green tea. The company is present in over 20 cities in India, intend to first consolidate their position in bigger markets before going deeper into smaller cities. They have plans to enter Ahmedabad, Indore and Bhopal. The tea bag industry is estimated to be Rs 500 crore growing at about 15-20 per cent and Typhoo has a market share of 5-8 per cent. The tea bags segment forms 8 per cent of the entire tea business and is expected to reach 20 per cent in the near future. Positioned in the premium category, Typhoo will not enter the mass market, Mukerji said. “We don’t want to enter mass market because we don’t want to dilute our brand equity. We have plans to get into premium coffee. We are looking at brewed coffee. We are also looking at pods as a convenient way with the machines coming along with it.”

TGBL to bring ready-to-drink green tea in India

wo of India’s largest producers of bulk tea market leader, McLeod Russel India and second-largest producer, Amalgamated Plantations (APPL) are exploring routes to enter packet tea segment. Packet tea accounts for approximately 50 per cent of the country’s total tea consumption estimated at one billion kg. Currently the segment is dominated by brands such as Tata Tea (Tata Global Beverages Ltd), Brooke Bond (Hindustan Unilever Ltd) and Wagh Bakri Tea. McLeod plans for a joint venture agreement with Willamson Magor Group arm Eveready Industries India to develop the packet tea business through a separate entity, Tata Global’s associate company APPL plans to collaborate with loose tea sellers and lend its brand name. Vice-Chairman and MD, McLeod Russel, Aditya Khaitan said “We are contemplating an entry in the packet tea business and will appoint consultants in order to take the plan forward.” Amalgamated Plantations is present in the niche segment (packet tea) through organic tea variants such as ‘Hathikuli’ and ‘Anshi’. Managing Director of APPL, Jagjeet Kandal said the plan is to enter the mass market segment and add value to the company’s bottom-lines. “We are

Typhoo Tea eyes Rs 100 cr revenue in India in 3-4 years

argeting youths Tata Global Beverages (TGBL) is set to enter the RTD (Ready to Drink) market by introducing a green teabased drink, led by Tata tea in India and Tetley in Canada. The company is piloting the new product segment it recently entered to diversify its Indian portfolio, to target youth. The drink will be available in the orange and mango flavours. The company has claimed that this is a first of its kind combination in the Indian iced tea market, with an offering that is innovative with herbal extract, low in sugar and relevant. Globally, especially in Europe and North America, traditional black tea consumption has been on a decline. The fruit and herbal infusion segment is on a growth route. In the company's annual report

for 2016-17, the RTD tea market in India is pegged at Rs 140 crore, with a nine to 10 per cent annual growth rate. Ajoy K Mishra, Managing Director and Chief Executive said, “We haven't been really playing in the iced tea segment in the recent past but have been studying the scope. In USA, by tea, people understand iced tea and RTDs. The fruit and herbal beverage segment, however, is growing faster. However, even in India, the growth of green tea outpaces the growth rate of black tea.” Black tea was about 85 per cent of Britain's beverage market only seven or eight years earlier but has shrunk to 68-69 per cent. In Canada, black tea consumption accounts for half the market whereas in India, black tea accounts for 90 per cent of the market and is a growing category.

McDonald’s India's new digital campaign celebrates love for coffee

cCafé was launched as a concept as a brand extension by McDonald’s in 2013. To showcase McCafé premium offerings, they have rolled out a digital-led campaign ‘There’s A McCafé For That’. You may have several reasons to go out and enjoy a beverage, there’s always McCafé for it. Reunion with a long lost friend, excellent results celebration, break-up after effects, you can always opt for McCafé and more. The new campaign has been conceptualized and executed by Leo Burnett India. Seema Arora Nambiar, Senior Vice President– strategy, innovation and capability, McDonald’s India said, “Since McCafé launch in 2013, we have seen tremendous growth and received an overwhelming response from our existing customers. As a brand extension, McCafé offers great handmade coffees and beverages that connect with the consumer need for having more options with their food. It adds a new segment of customers who have higher affinity for premium coffee or the other specialized beverages that we serve. We now find our customers come for food and stay for the coffee and beverages. The new digital campaign features McCafé as a place where no matter what the mood, occasion or requirement, there is a McCafé product that is made for every occasion, by our highly trained team of baristas.” Chief Creative Officer, Leo Burnett, South Asia

Rajdeepak Das said, “McDonald’s has always been a happy, joyful brand, and McCafé is the perfect extension of this intrinsic happiness. People come to McCafé to celebrate everything going on in their lives, over a beverage – highs and lows, love, romance, friendship, reunions. Every item on the McCafe menu means something different to each person, and has a story. The execution of the film also weaves this thought in beautifully. To me, this is HumanKind work that makes viewers feel a strong emotion; happiness, in this case.”

Vol. 10, Issue 04 -September- 2017

Packaging segment in India to witness double-digit growth

ackaging requirement across various sectors and with traditional businesses who are adopting the trend of attractive package as the sector set to grow at healthy rate. This gives the industry immense potential growth opportunities for new entrepreneurs, and small and medium enterprise. Indian packaging industry constitutes about 4 per cent of the global market. With retail and e-commerce sectors rapidly rising, the future of packaging segment looks buoyant. Technical director in plastic industry, Nayastrap Anil Reddy Vennam said “The packaging sector shall witness double-digit growth and it will only grow further as packaging is essential for all sectors right from processed foods and food

grains to fertilisers and pharma. Even traditional sectors that were hitherto not focusing much on packaging are now spending a lot on packaging, thus increasing the market for the sector. Even by modest estimates, the packaging sector will grow by at least 20 per cent over the next few years.” Packaging of edibile items such as fruits, chicken, food grains, processed and bakery products are new opportunities that can be explored. The sector is highly diversified, with a wide a range of products and services. According to Indian Institute of Packaging (IIP), Indian market will be worth $32 billion by 2020. About 50-60 per cent of plastic and polymers produced in India is consumed by packaging sector as raw material pointing to the huge size of the market. Former President of FTAPCCI, Ravindra Modi said “While the sector has small to big players, it mostly comprises SMEs. There are also good opportunities for new entrepreneurs in the sector as a new business can be started with less investment and can be scaled up. But, initially, they have to study the basics of the sector and undergo a course at institutes such as IIP to spot the right opportunity and get proper mentoring.”

PACKAGING NEWS

Clay-based antimicrobial packaging keeps food fresh for longer duration

cientists have developed a new packaging film with clay nanotubes and antibacterial essential oils that can prevent microbial growth and over-ripening of fruits thereby keeping them fresh for longer time. Worldwide everyone is trying to preserve fruits, vegetables and meats since ancient times. From traditional methods of using salt or fermenting to modern methods of canning, freezing or wrapping in plastic films, food preservation has always been important. Hayriye Unal from Sabanci University in Turkey said, “Food packaging that is capable of interacting with food can contribute to safety and prevent economic losses from spoilage. Specialised films that can preserve a wide array of foods are highly sought after.” According to the US Department of Agriculture, about 30 to 40 per cent of the food that farmers produce in the country goes to waste. Over the past two decades, scientists have been developing alternative ways to preserve food, with an extensive focus on packaging. Unal said, “While

companies can already make many films that prevent fruit and vegetables from drying out, incorporating additional properties in the same film is a challenge.” Bacterial contamination and permeability to both oxygen and water vapour are major issues that scientists are addressing. Another challenge is to prevent too much ethylene from building up around foods. Ethylene is a compound naturally released by fruits and vegetables that aids in the ripening process. However, an excess of ethylene trapped underneath the packaging film can cause food to over ripen and rot. To meet the demand for multi-functional packaging, Unal started with a polyethylene film. To scavenge for ethylene and provide a gas barrier the group incorporated clay “halloysite nanotubes,” which are small, hollow cylinders. The nanotubes prevent oxygen from entering the film, and prevent water vapour and other gases from escaping. In addition they keep ethylene from building up by absorbing it. The researchers loaded these nanotubes with a natural antibacterial essential oil found in thyme and oregano called carvacrol and coated the inner surface of the packaging film with the loaded nanotubes to kill microbes. The team wrapped tomatoes, bananas and chicken in the film to test its effectiveness over varying amounts of time compared to foods wrapped in plain polyethylene. After 10 days, tomatoes wrapped with the new film were better preserved than the control vegetables. In addition, the new film helped bananas stay more firm and keep their vibrant yellow colour after six days compared to the control fruit. The chicken enveloped with the experimental film and refrigerated for 24 hours showed significantly less bacterial growth than chicken in plain polyethylene.

West Bengal shall provide subsidy to build packhouses

est Bengal government is providing subsidy for building packhouses and cold storage modification and will soon announce a food processing policy and incentives for investors. Food Processing and Horticulture Secretary Nandini Chakravorty said, “The state government is providing subsidy for setting up packhouses and cold storage modification.” A food processing policy will soon be announced and a host of incentives for investors, she said at CII programme on agriculture and food processing. Fruits and vegetables grown in West Bengal have the potential to hit markets in the US and Europe. A consignment of mangoes has recently been sent to European Union, she informed. Chakravorty also said that the state government is preparing a study on agri-horti-logistics infrastructure to identify and narrow the gaps hindering growth of this sector. Grapes processing can turn out to be a major opportunity for investors in West Bengal, adding that grapes are being grown in Bankura and Purulia, and the quality is better than those grown in Nasik. She said the state government is committed to helping small companies, especially those facing problems over land and litigation. “We are focused on providing better safety of products by setting up an irradiation facility at Chinsurah.”

www.agronfoodprocessing.com

Vol. 10, Issue 04 -September- 2017

FRUITS & VEGETABLES NEWS

CONCOR to establish cold storage unit in Nashik

Frozen Jackfruit by Mother Dairy’s Safal launched in Delhi-NCR

other Dairy Fruits and Vegetables Pvt launched frozen jackfruit under its Safal brand for consumers in Delhi and NCR region in a 300-gram packet priced at Rs 40 with a shelf-life of one year. The other frozen vegetables being sold are peas, corn and mixed entities, besides frozen snacks and dehydrated onions and tomato puree, at 420-odd Safal booths in DelhiNCR, Bengaluru and Bhubaneswar. Mother Dairy’s Safal Business Head Pradipta Kumar Sahool said, “The frozen jackfruit is introduced for the first time in the country. It is pre-cut vegetable, takes away the hassle of peeling and removing of latex and saves cooking time.” It will be sold in a 300-gram packet at Rs 40 and is priced reasonably as high hygienic and safety standards are adhered to while processing. The new product will be available at 350-400 Safal booths as well as general and modern retail stores in Delhi-NCR. The jackfruit, high in fibre and other vitamins, will be sourced from Jharkhand is one of the top 10 growers in the country and processed up to 100 tonnes this year at its Ranchi unit for sale in DelhiNCR. He said, “For pan-India sale, the processing will be done up to 1,000 tonnes, which will happen gradually.” Mother Dairy Chief Research and Development officer T S R Murali said the

ontainer Corporation of India (CONCOR) plans to set up a cold storage unit at Lasalgaon near Nashik for storage of onions and other perishable produce. The foundation stone for the cold storage will be laid jointly by Railway Minister Suresh Prabhu and Maharashtra Chief Minister Devendra Fadnavis on July 30.

jackfruit was often discarded from the food basket due to its size, hassle of cutting and latex. Murali expressed confidence of receiving good response from consumers. “We have tried to address these issues and launched the frozen jackfruit. The shelf life of this product is 12 months.” On other products, especially tomato puree and onion flakes launched recently, there is more demand in view of rise in prices of raw tomato and onions. India produces 2 million tonnes of jackfruit annually and major growing states are Kerala, Odisha and Jharkhand, among others. Mother Dairy Fruits and Vegetables procures 2.5 lakh tonnes of fruits and vegetables annually from 16 states with a 10,000-farmer base. Besides Ranchi, it has processing plants in Delhi, Bengaluru and Ramgarh. The processing is done at 12 third-party plants in states like Uttarakhand, Andhra Pradesh, Maharashtra, Punjab and Tamil Nadu and exports fruits and vegetables to over 35 countries.

Black Box that keeps fruits, veggies fresh for 1,000 days

o reduce wastage of perishable commodities by boosting cold chain system, an Indian company has introduced "Black Box" technology, which can ensure preservation of any agriculture commodity for 1,000 days. Saahil Peerzada and Sachin Adhikari of Viztar Agritech have tied up with Spain-based Nice Fruits to offer new technology in cold storage plants in the Indian subcontinent, with the first two to become operational in Hyderabad in the next seven months. Peerzada said, “The Black Box is an unique technology and is developed by scientists in Spain. It can be easily set up in any factory or plant. In normal cold storage, nitrogen is used. However, in 'Black Box' system there will be neither nitrogen nor any preservative. The stored commodities will have their natural content, nutrition value intact for 1,000 days. Be it fruits, vegetables or meat, anything can be kept fresh for 1,000 days using 'Black Box'.” The technology was tried and tested worldwide and it was patented in the US. Elaborating on the benefits of this technology, Peerzada claimed that returns to farmers will

He said that cold storage factories will store agriculture produces from farmers and export them ‘on their own terms’. “It will be win-win situation for both farmers and traders. Also, it will help the country in getting more foreign exchange," said he. Initially, the capacity of this storage will be 30 tonnes per day, which will be increased to 1,000 tonnes per day later. Peerzada's company will be technology and well as equity partners in these cold storage plants to be set up in the Indian subcontinent. “We have tied up with Hindustan LNG to set up two such storage plants in Hyderabad.” Subsequently, similar plats will be set up in Maharashtra for mangoes and in Uttar Pradesh.

The shipments will be subject to general phytosanitary import requirement and inspection by the Canadian Food Inspection Agency. This decision could augment India’s drooping agri and processed food exports to Canada, which came down to Rs. 838 crore in 2016-17 from Rs. 1,046 crore in 2014-15. Fresh vegetable exports to Canada accounted for

Rs. 36 crore, with fresh fruit shipments, including grapes was Rs. 13.7 crore in 2016-17. APEDA Chairman DK Singh said the Canadian market holds potential for Indian mangoes and pomegranate arils (seed pod). Considering that India is exporting mangoes to the US, exporters could easily tap the neighbouring Canadian market. Though Canada is an important market, the distance between the two countries has resulted in higher freight charges, especially air freight, for exporters. There is a need to develop sea-freight protocols between the two countries and APEDA proposes to work with R&D centres and labs in this regard. India’s agri and processed-food exports rose by around 7 per cent in the April-June quarter to Rs. 28,320 crore.

Railways are a major transporter of onions and play a key role in timely transportation of the commodity to various consumer markets from producer states. To reduce the spoilages, Indian Railways allots the rakes/wagons on priority basis wherever possible for carriage of onion. WR's Chief PRO Ravinder Bhakar said the cold storage is being set up as a CSR project by CONCOR, a Railway undertaking at a cost of Rs 5 crore. “The facility will be maintained by Lasalgaon, Vibhag Cooperative Purchase and Sale Union Ltd.”

After tomato, probable hike in onion prices

fter tomatoes, onions are next item on the list of food inflation. Since February 2016, onions were sold below Rs 10 per kg in Lasalgaon at average of Rs 4.50-5.50 only this May-June. The most-quoted price in India’s largest market was Rs 5.70 per kg as on July 17. It crossed Rs 10 on July 26 and has doubled more than that since then. Surprisingly this happens in month of Shravan of the Hindu calendar when onion consumption is considerably low. The Delhi market onions are being at sold at an average of Rs 13.75 per kg.

increase four-fold. “Farmers are forced to throw their produce on the road after prices go down. They cannot store it due lack of proper preservation and storage facilities. With our technology, farmers will not be required to go to markets and sell their produce at modest price. They can come to us and get four times the price.”

Indian banana, mango, pomegranate to reach Canadian shores

anada has opened its markets to Indian fruits and vegetables such as banana, mango, pomegranate, custard apple and okra (bhendi). Agricultural & Processed Foods Exports Development Authority (APEDA), in an advisory to exporters announced Canada’s decision on opening their market to Indian vegetables and fruits, asked them to tap the North American market.

Central Railway chief PRO Sunil Udasi said the cold storage will benefit farmers and reduce spoilages by 35 per cent. “It will have a total capacity of 2500 MT, of which 1500 MT will be exclusively utilised for onion storage and remaining for other perishable commodities such as fruits and vegetables. This cold storage will be

a boon for the farmers of the area, especially the onion growers.”

The kharif season sees the growth of onions with sowing that begins in June following the monsoon rains. This crop arrives first in Karnataka after midAugust and in Maharashtra after mid-September. Karnataka produces about 2.7 million tonnes (mt) out of India’s total annual onion output 20-21 mt, and is the third largest state after Maharashtra (6.5 mt) and Madhya Pradesh (2.8 mt). Lasalgaon-based onion trader and exporter

ascribed 26 per cent deficient rainfall so far in the current monsoon season for the price rise. “The fresh kharif crop from Karnataka normally starts arriving towards mid-August and peaks by the first week of September. This time, there are reports of a 50 per cent dip in onion acreage in the state and that is what is driving prices. ” Onion prices have increased from Rs 15.80 to Rs 20.20 per kg in South India. Director, agriculture produce market committee at Lasalgaon, Nanasaheb Patil said “the sudden price jump is only a result of demand and supply factors. Traders expect that the demand for onions from North India will pick up once the Shravan month gets over after Raksha Bandhan which is August 7. On the other hand, with the drought in Karnataka, there isn’t going to be any immediate source of supply till about mid-September.” Till date, Maharashtra has reported only around 10,000 hectares of onion planting, against the normal 30,000 hectares during kharif. Sowing has been partly low because of Nashik belt receiving heavy rains during July and unremunerative prices. That could change in the coming weeks, with both prices and the weather looking up. High domestic prices will ultimately put a brake on exports. In 2016-17, India exported 2.42 mt on onions valued at Rs 3,106.50 crore. During the previous financial year, it was 1.38 mt and Rs 3,097.21 crore, respectively.

Kerala pushes Jackfruit with new processing facility

ackfruit processing factory at Mala in Thrissur, the first-of-its-kind in the state by Kerala Agro Industries Corporation Limited will be completely functional by Onam. It is likely to enhance the agriculture department's campaign for production, value addition and marketing of the local fruit. Agriculture Minister V S Sunilkumar said, "The state has been witnessing a total annual production of around 30 crore jackfruits. It will be a major achievement if we procure and process at least 20% of the jackfruits produced in the state. The plan was to spend Rs 15 crore this year for the promotion of jackfruit products by giving subsidies to small-scale entrepreneurs and various voluntary organisations.” The minister said department plans to entrust the Vegetables and Fruits Promotion Council Kerala with the procurement of jackfruits and market the

products through its existing sale networks. The proposed agro-park for jackfruit and honey in Thrissur when operational will further boost the value addition campaign. The department would take extreme care to maintain jackfruit cultivation free of pesticides and chemical fertilisers. For the first time, the state will witness an 'International Jack Fest' -a workshop on production, value addition and marketing of jackfruit, slated to be held at the regional agriculture research institute at Ambalavayal in Wayanad from August 9 to 14. Jointly organised by the agriculture department and the Kerala Agriculture University, the event will be supported by Indian Council for Agriculture Research, the International Tropical Fruits Network and the District Legal Service Authority, among others.

Vol. 10, Issue 04 -September- 2017

EXCLUSIVE

There has been a tremendous growth in the industry in the last 10 years

ndia is a country with huge demand of processed food products varying region to region. Customer also demands different kind and capacity machines with

tailor-made applications. How has been your experience with these kinds of expectations? RR-The Indian market is huge and customers are also having different ideas when it comes to new

products and existing products. We at SMMC are always ready for the new challenges. It has been a very interesting and challenging market for us to find innovative technologies and equipment for new products for our Indian market. I have always been in search for these new machinery and technologies to offer our customers. As you know, we at SMMC are specialized in innovative ideas and we bring the innovative products / equipment for the industry. Yes, we also offer tailormade solutions but these are for the existing products. But for the new products itâ&#x20AC;&#x2122;s always a custom-made machinery to suit for the particular products. I am personally very happy always to find the new machines for new processed foods. This is my role and responsibility in the company and I have been doing this since a long time in the industry. I would like to mention that if you see the growth in Indian food industry from the last 10 years, it has been a tremendous growth with new products in the industry. Because the â&#x20AC;&#x2DC;buying-power of consumer has really gone up and this is giving opportunity for our customers to invest in new machinery and new technologies to produce new products for our industry. What are your plans for future expansion

in India? Have you entered new tie-ups with foreign company? RR-Future expansion is always good and we at SMMC are always looking for future expansions. We have been having new tie-ups and business co-operations with new partners from Europe. We have been investing a lot of time and money to find new companies for our business growth in the industry. Yes, recently, we have done

severalnew partnerships with new companies from Europe. We want to be always ready for the future with right machinery/solutions. As I have explained earlier, we at SMMC are specialized in new machinery and new technologies to offer our customers. We are always ready for new challenges. What are your focus areas in Indian food processing industry like bakery, frozen foods, snacks and namkeens etc. RR-We are mainly focusing on the Bakery industry, Chocolate industry, Confectionery industry, Snack food industry, Pasta industry, RTE industry, Frozen foods industry, Spice industry, etc. These are our main focus areas and we are also planning to enter into new other segments like Dairy industry, Ice Creams, etc.

Vol. 10, Issue 04 -September- 2017

NEWS

Mega food parks shall receive govt. support for two years

nion Minister for Food Processing Industries Harsimrat Kaur Badal spoke to a gathering of farmers in Amritsar in an event organised by the Confederation of Indian Industry (CII). Central government will support farmers and entrepreneurs who invest in mega

food parks in Punjab for two years from the time their projects are launched. The farmers of Punjab must avail the maximum benefits from the Rs 6,000 crore allocated by the Prime Minister to boost the food processing

Industrial Chocolates

industry, The fund to be used in the next three years has been set up for mega parks, integrated cold chains and value addition infrastructure, creation and expansion of food processing and preservation capacities, infrastructure for agro processing clusters, creation of backward and forward linkages, food safety and quality assurance infrastructure and human resources and institutions. Badal said the three mega food parks in Fazilka, Ludhiana and Hoshiarpur are among the largest of 42 food parks being set up in the country. “These food parks will also lead to the creation of 5 lakh jobs and create opportunity to process Rs 1 lakh crore worth of farm produce. Punjab farmers must come forward and set up their food processing units at these food parks and avail the benefit of common infrastructure facilities like cold chain, warehouses, packaging, and grading, sorting all at one place. Under the cluster food processing scheme of

the Kisan SAMPADA Yojana, the ministry will provide subsidy of up to Rs 10 crore for setting up five food processing units in mini food parks. Under the backward-forward linkage scheme, subsidy up to a limit of Rs 5 crore will be given to modernise, upgrade and expand food processing units. Special focus will be on NGOs and cooperatives.” The government has even allowed 100 per cent foreign direct investment in food processing and in trading, including through e-commerce of food products manufactured or produced in India. “In the first two months of the year, $200 million worth of FDI has come into India. Countries like Japan want to fund inputs required by farmers to grow tomatoes over 1,000 acres of land. The world is looking towards India for partnership. The World Food India 2017 from November 3 to 5 in Delhi will see huge national and international participation. Assured lifting and the option to sell farm produce to the industry offer great opportunities for farmers”, she said.

Nestle plans to foray in bottled water and pet food

estle planning to foray into new categories in India which may include water and pet care. These are very much on the radar in terms of India and the company is evaluating their potential.

DUKES CONSUMER CARE LTD., : Plot No. 45, IDA, Kattedan, Hyderabad – 500 077, Rangareddi, Telangana. DUKES PRODUCTS INDIA LTD., : Plot No. 8, Sector 1, I.I.E, Rudrapur 263 153, Uttarakhand. DUKES PRODUCTS INDIA LTD., : North East Mega Food Park Ltd., Tihu, Nalbari 781 371, Assam. Customer Care Cell: 04024360900, email: dukescare@dukesindia.com, website: www.dukesindia.com Abhishek Tiwari: Cell : +91 73309 53123, email : abhishek.tiwari@sweetworld.co.in An FSSC 22000 , ISO 22000 Certified Company

While Nestle has passed on price cuts in dairy whiteners, sauces and infant cereals to consumers following lower tax slabs announced in the Goods & Services Tax (GST) on July 1, it will "have to pass on" increases in confectionery and coffee on account of higher taxation slabs. According to the company GST has been relatively smooth, and 3,500 suppliers and 1,600 distributors

had to be recalibrated across one million outlets, though there is still some reluctance in wholesale to pick up.. The company said about half of its growth now comes from its non-noodles portfolio, and that it will focus now on driving double digit volume growth, sustaining profitability, and fortified products across categories. For the quarter ended June 2017, Nestle had reported net profit increase of 10% at Rs 263 crore, which it said got impacted on account of higher cost of materials.

No compromise. On Quality, Trust & Value. Making speciality oils & fats calls for not just use of highly efficient processing but a fine understanding of consumer tastes too. At Bunge, we take into consideration oil chemistry, application parameters and the tropical nature of the country to deliver clients just the kind of oils & fats you desire - anywhere, all the time.

The Bunge package includes: • Partnering with clients to develop customised products that meet their specific needs • Delivering products that conform to stringent norms of quality and reliability • Ensuring consistency in product characteristics and texture in every batch • Providing value-added logistics support through creative planning and execution • Maintaining client confidentiality and trust at every stage of business operations

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BUNGE INDIA PRIVATE LIMITED #1 Victor Mansion, 1st Floor, Airport Road, Kodihalli, Bangalore 560 008 Phone: (080) 4115 1120, 24, Fax: (080) 41265075. www.masterlineonline.com Pune: No. 23, 3rd Floor, Kedar Empire, Paud Phata, Nr. Dasabuja Ganapati Mandir, Kothrud, Pune - 411 038. Tel: 020 4120 4069; Delhi: First Floor, NH-2, C-Block, Community Centre, Naraina Vihar, New Delhi - 110 028. Tel: 011 4587 0740; Kolkata: Block C, First Floor, Gooptu Court, No.7-A, Middleton Street, Kolkata - 700 071. Tel: 033 2289 1100; Mumbai: 601-C & 601-D, 6th Floor, The Capital, C-70, G Block, Bandra Kurla Complex, Bandra (East), Mumbai, Maharashtra - 400051. Telephone No: 022 66819500.

Vol. 10, Issue 04 -September- 2017

RETAIL NEWS

Govt approves 3,700cr FDI proposals

he Indian government permissions for 100 per cent foreign direct investment for retail trading of food products manufactured and/or produced in India has become fruitful with it approving three FDI proposals -- from Amazon Retail, Supermarket Grocery Supplies and Grofers India- worth over Rs 3,700 crore for retail trading

of food products. While Amazon Retail has proposed investment of Rs 3,500 crore, Supermarket Grocery Supplies has planned Rs 105 crores and Grofers India has proposed investments of USD 25 million (over Rs 160 crore).

Manufacturer of : Ice Candy Packaging & Coding Machines

Vol. 10, Issue 04 -September- 2017

NEWS

South Asiaâ&#x20AC;&#x2122;s only ice cream event in Mumbai on 15-16 Sept Indian Ice-cream Congress (IICE) will be held at Bombay Exhibition Center-NESCO, Goregaon (E) Mumbai on 15-16 September 2017 Mumbai will witness the biggest show â&#x20AC;&#x2DC;IICE 2017â&#x20AC;&#x2122; in history of Ice Cream Industry in South Asia.

ncreasing per capita expenditure, rising young population, introduction of world class flavours, changing consumption patterns, is witnessing the steady growth of Indian Ice Cream Industry. The change in consumer preference from traditional ice cream to premium brands has now created the market base for international companies to launch their premium ice cream brands. The industry is seeing a growth of 35 per cent year-on-year basis, which makes it an attractive destination for international brands. With increasing consumption, the production capacity of ice-creams is set to increase with many manufacturers planning for expansion. Most of the ice cream projects are in expansion mode due to various reasons in this region. Companies are also working on new innovations as Indians are now looking for premium tastes with international quality and standards and IICE from last six years is continuously providing a platform to showcase their abilities. After a grand success in Noida (Delhi NCR) last year, one of the most significant events in global

ice-cream industry, IICE 2017 is scheduled to be held at Bombay Exhibition Center- NESCO, Goregaon(E) Mumbai on 15-16 September. Entering its 7th year, Indiaâ&#x20AC;&#x2122;s biggest ice cream show always provides hundreds of ice cream manufacturers from different parts of the country and world to exchange their views on this platform. IICE with an aim of a higher degree of service to its client is laddering growth by 100% year on year. The show includes all that activities which led ice cream industries as well as manufacturers to their peak. The show will be co-organised by IICMA & AIM Events with Blue Star India as its â&#x20AC;&#x2DC;Title Sponsorâ&#x20AC;&#x2122;. IICE with its other event partners like Elanpro, 2m Cocoa, Morde Chocolate, DuPont, Mahaan, AE International, California Walnuts, Tetrapak is expecting around 250 exhibitors and 4000+ visitors from all over the country and different parts of the world, in upcoming show. According to the organizers of IICE Blue Star, Western Equipments, Voltas Refrigeration, Godrej, Haier, Bitzer, Ace Technology, Bluecold, Consta, IC Ice Make, and Prick India Ltd are the leading

companies dealing in refrigeration industry have showed their interest in the event. Process machinery like Tetra Pak, Target Innovations, ISF, Unique Equipment, Micron, Goma, V-Smart, Bhogal Cycle, Cart Studio, Techofour Electronics Pvt. Ltd, Harvest, Snowball Machinery, Tecknoice, Ice Com and Shruti Icemac Engineers, Bry Air, Mitora Machinex, Lovely Bikes, Sunrise Trolly Manufacturers, Schafer are leading brands who show their interest in Asiaâ&#x20AC;&#x2122;s one & only one ice cream show. Raw material and Packaging companies like Morde, VKL, E-MoxKavitha Poly Pack, Kanchan Metals Pvt. Ltd., Progressive Polymers, Satnam Flexipac, Delta, Dukes, Mahaan, Taj, Lucid, Orchards Brands, Pellagic Food, Neelkanth Herbs, Fill Pack, Gujrat Enterprises, Carry Cool, Tulsi (K.B.B Nuts), Satnam Flexi- Pac, California Walnuts, Arbuda Kesar Company, DPTL, MoldTek Packaging ltd, Tessol, Kapcones, Adani Wimar, Promens, Oror Flavours, Liquid Flavours, Denali, Manik Engineers, AAKAMANI oils, 2M Cocoa, Farmer Fresh, CEC Flavours, Joy n Joy, Garuda Engineers, MF Marketting, Plasto, Amar,

Universal Oleoresion Fab Flavours and Print n Pack will display their best of services. Along with these many more, top ice cream allied companies have already booked their stalls to participate as exhibitors in the expo. Last year in Noida (Delhi NCR) IICE 2016 received 4000 visitors, 150 exhibitors and over 800 ice cream companies. According to Sudhir Shah Secretary of IICMA, â&#x20AC;&#x153;this year ice cream industry has witnessed not less than 20 per cent growth and it was one of the best in last one decadeâ&#x20AC;?. He also added due to unprecedented growth of the ice cream sector and growing scope of ice cream parlours and franchise trend, IICE 2017 in Mumbai is going receive huge number of visitors. IICE 2017 is expected to be bigger in size than all previous shows. Indian Ice Cream sector has become one of the fastest growing sectors in Indian food processing industry. Investment in technologies and new trends has broken all previous records in the last 4-5 years.

Premium cookie player Unibic to focus on North Indian market

aker of premium cookies, Unibic Foods India Pvt. Ltd plans to focus on northern India market as they move away from being a mainly southern brand. The company may introduce family packs in its expedition to capture a share in Northern India. There are plans to launch a range of healthy products in the next three months targeted at customers who lead active lifestyles. Unibic headquartered in Bangalore earns 60-70 per cent of total revenue from the south, led by Tamil

Nadu, Kerala and Karnataka. The company said the north was always an under-developed market compared with other regions a decade ago, but it has expanded exponentially over a period of time. While Delhi-NCR is a highly evolved market and therefore the target ground for premium brands like Unibic, other parts such as Haryana and Uttar Pradesh are still evolving. Unibicâ&#x20AC;&#x2122;s Managing Director, Nikhil Sen said â&#x20AC;&#x153;In the last decade that weâ&#x20AC;&#x2122;ve been in the market, weâ&#x20AC;&#x2122;ve been fairly successful in carving a niche for

FOOD INGREDIENTS ASIA 13th â&#x20AC;&#x201C; 15th September 2017 Bangkok Internaďż˝onal Trade ďż˝ Exhibiďż˝on Centre, Bangkok, Thailand Website: www.ďŹ asia.com ANNAPOORNA Mumbai 14th â&#x20AC;&#x201C; 16th September 2017 Bombay Convenďż˝on ďż˝ Exhibiďż˝on Centre Nesco, Goregaon (E), Mumbai, India Website: www.tradefairdates.com

INDIAN ICE CREAM & EXPO th th 15 â&#x20AC;&#x201C; 16 September 2017 Bombay Convenďż˝on ďż˝ Exhibiďż˝on Centre Nesco, Goregaon (E), Mumbai, India Website: www.indianicecreamcongress.com HKTDC-FOOD EXPO th st 17 - 21 September 2017 Hong Kong Convenďż˝on ďż˝ Exhibiďż˝on Centre, Hong Kong Website: hktdc.com/hkfoodexpoFOOD INTEL PACK th th 26 â&#x20AC;&#x201C; 28 September 2017 NESCO Mumbai Website : www.intelpack.in ANUGA 7thâ&#x20AC;&#x201C; 11th October 2017 Cologne, Germany Website : www.anuga.com Drink Technology

26th- 28st October 2017 Pragaďż˝ Maidan New Delhi Wwbsite: www.drinktechnology-india.com

Gulfood Manufacturing 31st Octâ&#x20AC;&#x201C; 2nd November 2017 Dubai Website: www.bakerperkings.com SWOP PACKAGING th th 7 â&#x20AC;&#x201C; 10 November 2017 Shanghai New Internaďż˝onal Expo Centre, China Website: www.mds.cn FI-HI India 9th- 11st November 2017 Bandra BKC Mumbai Website : www.ďŹ global.com Bakery Bizz 1st- 3rd December 2017 Hong Kong Convenďż˝on ďż˝ Exhibiďż˝on Centre, Hong Kong Website: hktdc.com/hkfoodexpoFOOD Indian Cold Chain 12th â&#x20AC;&#x201C; 14th December 2017 Bombay Exhibiďż˝on center indiacoldchainshow.com ANUGA FOOD TEC th rd 20 â&#x20AC;&#x201C; 23 March 2018 Cologne, Germany Website : www.anugafoodtec.com

ourselves and we sit very happily as a premium brand above the Good Days of this world where we are selling at 30-50% premium from their normal offerings.â&#x20AC;? Unibic plans to launch a range of healthy products that are aimed at the maintenance side rather than the curative side. They will not claim to cure any conditions but they will fall under the better-foryou category such as millets and oats.

The companyâ&#x20AC;&#x2122;s vision for the company is to be like Ferrero Rocher is to chocolatesâ&#x20AC;&#x201D;a brand thatâ&#x20AC;&#x2122;s built at a 50% premium to the overall market. There is a clear trend observed where urban customers are not too concerned about the price for biscuitsâ&#x20AC;&#x201D;innovative flavours, variety and health aspects are key points that are important for them.

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Vol. 10, Issue 04 -September- 2017

EDITOR

CONSULTING EDITOR

Firoz H. Naqvi

Basma Husain

MARKETING EXECUTIVE Varsha Singh

NEWS

PRODUCTION MANAGER Syed Shahnawaz

GENERAL MANAGER Gyanandra Trivedi

CIRCULATION MANAGER Seema Shaikh

GRAPHIC DESIGNER Naved H. Kazmi

121, 1st Floor, Rassaz, Multiplex, Mira road (E) Thane -401107. Tel: +91-22-28115068/28555069. Email:info@agronfoodprocessing.com Website: www.agronfoodprocessing.com Printed, Published By - Firoz Haider Naqvi, RNI No- MAHENG13830 Printed at: Roller Act Press Services, A-83 Ground Floor, Naraina Industrial Area, Phase-1, New Delhi-110028, Reg Office : 103, Amar Jyot Apts, Pooja Nagar, Mira Rd (E) Thane-401107, Delhi Office-F-14/1, Shahin Baugh, Kalandi Kunj Rd, New Delhi-110025 The views expressed in this issue are those of the contributors and not necessarily those of the newspaper though every care has been taken to ensure the accuracy and authenticity of information, "Beverages & Food Processing Times" is however not responsible for damages caused by misinterpretation of information expressed and implied within the pages of this issue. All disputes are to be referred to Mumbai jurisdiction