Ice Cream Times Jan- Feb 2018

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‘Havmor’ acquired by LOTTE Confectionery at Rs.1020 cr

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avmor Ice Cream Ltd. (HIL) have agreed to a 100 per cent acquisition by LOTTE Confectionery. They will start their ice cream business in Indian market after acquisition of Havmor, India’s fastest growing ice cream brand. Pradeep Chona, Chairman & Ankit Chona, Managing Director jointly gave this statement “This decision was a very difficult one to make.

It’s a brand that we have nurtured with our team for the past 73 years. But we believe that LOTTE Confectionery is the right brand to take the company to the next level.�

LOTTE Confectionery has decided to acquire 100 per cent shares of Havmor Ice Cream, during its Board of Directors meeting held on the 23rd of November. The transaction to acquire 100 per cent

shares at purchase price is INR 1020 crores. The Share Purchase Agreement had been executed on 23rd November, 2017.

Due to its popularity and variety of ice cream flavors, Havmor in the last 5 years has been one of the most sought after ice-cream brands by multinationals and PE investors alike. The company has a unique product portfolio with a significant parlor network operating across 14 states in India. It manufactures 150 kinds of products from two plants and sells from around 30,000 dealers.

In 2004, LOTTE Confectionery, one of the first Korean food & beverage companies to entered the Indian market. Since then, the South Korean company has succeeded in localization by establishing large scale choco-pie factories in Chennai and Delhi. LOTTE Confectionery reached a market share last year as they captured 90 per cent in Indian choco-pie market by making active investments.

LOTTE Confectionery plans to expand its market power from the northwest region to all across India with this entry into the Indian ice-cream market.

However, Havmor will continue to operate their brand and concept cafÊ – Huber & Holly.

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Keventers to soon venture in ice-cream segment

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fter bouncing back and going through revamp, Keventers the company known for its milkshake products in India, Keventers is all set to take their learning and expertise to the ice cream category.

The company is set to launch Keventers ice cream parlours by April 2018, with plans to set up 30 outlets.

Keventers CEO and Director Sohrab Sitaram said, "We have already recruited the corporate team, the launch process is already underway. The first year, we will launch with scoops and later, maybe two years hence, we intend to launch sundaes.

Whatever we have done with the milkshake model is exactly what we will do with the ice cream model. For example, in terms of expansion, the strategy will be metro cities and tropical markets.�

The company plans to tie up with manufacturing facilities across the country for a third-party manufacturing arrangement for its ice cream

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business. "We want to experiment and see the viability of the business, as FMCG requires a lot of capital to get the distributor model working.

The company will start the project in Delhi by March, next year,� he said.

Keventers currently operates about 175 outlets. In the next five years, it plans to take it to 1,500 in India and 500 abroad. Focus of expansion will be the Gulf and Africa, followed by Southeast Asia.

In India, the company wants to consolidate its position in the South, with the launch of outlets in Chennai and Hyderabad.

Bengaluru already has 21 outlets, and will total at 32 by March, next year.

Sitaram said "We believe we will do well in Bengaluru at about 45 outlets, which will happen the following year. After that we will enter Belagavi, Hubballi, Vijayapura, Mysuru, Mangaluru, Udupi,�

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Ice Cream News

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Six national awards for best ice cream achieved by Hangyo various consumer age groups, taste profiles and price points.

We take this opportunity to thank all those who have been a part of this wonderful journey and continue to do so. We are overwhelmed that our 15 years of hardwork and relentless efforts are recognised and appreciated.”

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ne of Karnataka's fastest growing ice cream brands, Hangyo Ice Cream won six awards in 'Great Indian Ice Cream Contest 2017', including two gold medals for its 'Standard Vanilla Ice Cream' and 'Cool Kids' in the kids category.

Judged by a panel of children, this category is the most popular amongst all. The contest was held under the tutelage of DuPont and Indian Dairy Association on November 15 and 16 at Gurgaon.

Managing Director of Hangyo Ice Cream Pvt Ltd, Pradeep Pai said, “The haul of awards includes two gold medals for 'Standard Vanilla Ice Cream' and 'Cool Kids' in the kids category, 3 silver awards in the Best Chocolate category, Mango Sorbet in the Sorbet category and the Most Innovative in the Innovative category, and also bronze award in the Standard Vanilla Frozen Dessert category. Hangyo Ice Cream won 6 medals in most of the categories.

In spite of Hangyo Ice Cream being one the most recent entrant into the established Indian ice cream market, the company introduced an astonishing range of ice cream products across all categories in

Vice-President (Operations) of Hangyo Ice cream said, “We are honoured to win such a large number of awards in the prestigious Great India Ice cream Contest 2017.

It is particularly gratifying to receive the gold medal in the Standard Vanilla Ice Cream category and the kids category since it was kids who were the judges in the panel. There cannot be better recognition for any ice cream brand than to be chosen as the best ice cream by such discerning consumers as judges!”

The annual contest is organized to challenge ice cream manufacturers and producers to present their best products for popular choice awards. As many as 103 participants across India participated in the event and competed in six different categories.

The contestants had presented nearly over 300 samples for the contest.

A panel comprising representatives from the ice cream industry, members of the Indian Dairy Association, and technical and innovation experts from DuPont judged the event. The annual contest was open to all manufacturers of ice creams and frozen desserts in India.

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Ice Cream News

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HAP brand Arun icecreams enters Mumbai city

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run Icecreams, an ice cream brand from Hatsun Agro Product Ltd is expanding their wings as the company gains entry in Mumbai with the launch of two new Hatsun Daily outlets in Mulund and Bhiwandi.

Along with entire range of Arun Icecreams, the outlets shall sell other products from Hatsun such as flavoured milk, ghee, butter, skimmed milk powder and dairy whitener. Apart from retail sale, Hatsun Daily outlets will also supply its products to retail outlets within the vicinity.

Chairman and MD, Hatsun Agro Product Ltd, RG Chandramogan said, “HAP began its initial journey with Arun Icecreams, and we are happy to launch this iconic brand in a cosmopolitan market

like Mumbai through our Hatsun Daily outlets.

Arun Icecreams is now available in Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala, Orissa, Maharashtra and Goa.”

Cold Stone Creamery distributed free ice creams in November

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ovember is the month popular for the concept of ‘No Shave November’. For all the men who determinedly maintained beards (sometimes against stiff resistance), Cold Stone Creamery made 9th November this year a whole lot better with distribution of free ice creams.

Hence for those ‘bearded’ walked in these stores and ate delightful scoops of ice-cream free of cost.

Cold Stone Creamery placed a strict criterion like say for those nursing a few sparse hair may not qualify. The promotion was only available for the first 50 people at each outlet.

A free Signature Collection Ice Cream is not something to gamble on!

Cold Stone Creamery gave out free ice cream to the first 50 people who turned up at any of their 12 outlets across Bangalore and Kochi.

To qualify, one must have a full beard that it should be, ‘A face full of connected whiskers. It’s the hair on your upper lip, across your cheeks, down your sideburns, all around your mouth, and over your chin, completing the circle under your neck.’

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Organic Ice Cream, the new trendy product for ice-cream lovers

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ce cream is one thing that’s always on everyone’s menu to satisfy the dessert desires of the regular patrons. But have you ever turned the tub around to check the number of calories being consumed and calculate mentally as to how you much you will need to sweat it out at the gym the following day.

For those health-conscious people, there is a brand that has introduced organic ice cream so you don’t need to keep a check on the calorie count. Ice Cream Lab, an international brand with its signature organic ice cream is all set to enter Indian with their healthy options.

Operations Director of Ice Cream Lab, Sachin Vijay Pradhan provided details on various elements that go into making of this ice cream and what makes it so popular. A scientific approach has been used to make this ice cream.

It revolves around the molecular gastronomy freezing concept, where they use liquid nitrogen to instantly freeze fresh ingredients into ice cream.

Pradhan said, “Per scoop of ice cream that you consume from our brand has about 60 calories which is unheard of when it comes to desserts.”

What makes them different is that their base uses no additives, no preservatives, no emulsifiers and no added sugar.

With the use of state-of-the-art machines, they also ensure safety. Pradhan added that liquid nitrogen is managed in a healthy and safe manner, such that by the time the ice cream is served there is no trace of the nitrogen and you get fresh ice cream. Much

to the customers’ delight, the ice cream is made right in front of them.

Everyone loves dessert but what drives people to Ice Cream Lab is because of their unique ice-cream concept. “Obesity is a big issue and more and more people are getting conscious about their health. So,

Ideal Ice-Cream receives 8 medals in Great Indian Ice-Cream Contest 2017

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angaluru based ice-cream company Ideal Ice Cream has acquired eight medals in season six of the Great Indian Ice-cream and Frozen Dessert competition concluded at Gurugram.

Pradhan said “We believe in localisation of the product. For example, in Iraq, we have a baklava flavour ice cream. Similarly, in India, we could have gulkand, gulabjamun or even paan flavoured ice creams.”

No wonder that this brand has gained popularity instantly among the consumers. They opened their first store in Beverly Hills, California and followed with another one in Dubai.

“We are now available in the Gulf, Los Angeles, Iraq, Nigeria, Oman, Bahrain and Kuwait. We are getting queries from across the world,” he added.

Ideal won the silver for its Belgian chocolate in best chocolate ice-cream category and a silver medal in the innovation category for its product jackfruit payasam ice-cream.

Mukund said the ice cream varieties are primarily judged on their flavour and aroma, texture and body, and in presentation. An initial round is held to identify gold winners who qualify for the finals.

when you tell someone they can find their favourite ice cream flavours in an organic, obviously the inquisitiveness and the desire to taste it are higher.”

Their entry in India through franchising model will see high profit margins due to the organic ice cream concept. In India, they plan to open 150-200 stores in the next three years. At present, there are 17 flavours and the company is ready to experiment with Indian flavours.

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In the finals, the gold winners compete among themselves for the 'Best in Class' awards.

Ideal Ice Cream won the maximum award among the 103 participants. These included three best in India awards, four gold and one silver, S Mukund Kamath, proprietor of the company.

The awards that Ideal Ice Cream scooped up include the best in class for sorbet - Mango Sorbet, best in class for innovation - Marzi Paan, best in class for vanilla frozen dessert, gold for vanilla ice-cream, gold for sorbet, gold for vanilla frozen dessert, gold for most innovative paan, and a silver for best chocolate category.

Vanilla ice cream of Ideal Ice Cream won three awards in the same contest in 2013. Ideal won two gold medals - the best vanilla in frozen dessert category and the standard vanilla category. It had also received the best-in-class award in standard vanilla category.

'The Great Indian Ice Cream and Frozen Dessert Contest' (TGIIFDC) season six was organised with an ethnic Indian theme. In 2017, TGIIFDC celebrated the kind of ice creams - tasty, authentic and creatively localized with an ethnic Indian twist.

The competition introduced 'Sorbet' as one of the award categories for first time, to further endorse its popularity as a healthier fruit-infused frozen alternative in the ice cream market.

Participants competed for best-in-class, gold, silver and bronze titles in six award categories standard vanilla ice cream, standard vanilla frozen dessert, best chocolate, most innovative, kool kids, sorbet.

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Where is our favourite vanilla ice cream?

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s more ice cream flavours are launched, the traditional vanilla is coming under threat. In addition, the price of Madagascan vanilla pods is set to increase in the wake of a cyclone earlier this year. With these developments, is vanilla set to lose out on ice cream’s $35bn growth worldwide over the next five years?

The main flavours offered by international brands have traditionally been vanilla, chocolate, and strawberry. However, as globalization took ice creams to every corner of the world, localised flavours are expanding outwards with migration, tourism, and the global reach of the internet.

The appeal of these new flavours, such as masala chai and kulfi from India; rosewater, orange blossom, and saffron from the Middle East; or red bean, sesame, and taro from China is set to spread as consumers embrace more innovative and far-flung taste experiences. The desire for novel products and new experiences motivated the consumption of around 25 per cent of ice cream worldwide in 2016, showing how the market is increasingly driven by people wanting to try something different, new, and interesting.

Consumers also seek out authenticity when experimenting with new flavours, so it is likely that more brands will test out products that will appeal to more globalized palates, with different proportions of umami, sweet, sour, and bitter tastes. Examples could include chocolate miso, match tea, toasted coconut, lychee, cardamom, nutmeg, ginseng, or citrus flavours that are far more reliant upon East-Asian citrus fruit yuzu, which has already made inroads into the UK’s premium ice cream brands.

Unilever's Executive Vice-President of global ice cream Matt Close said he was “absolutely convinced kulfi would work in the UK and would spread easily to the non-Indian population, who has a wide acceptance of Indian food already.”

Other examples of new experimental ice cream trends include rolled ice cream from Thailand, which involves pouring ice cream mixture onto a freezing metal plate and then rolling the frozen mixture like a piece of paper.

Do these new flavours seriously threaten vanilla’s status? Not according to the International Dairy Foods Association (IDFA). As per IDFA survey, the US’s top five flavours are vanilla, chocolate, cookies and cream, mint chocolate chip, and chocolate chip cookie dough. When asked about ingredients added to ice cream, the majority of those surveyed said that pecans are the most popular nut or nut flavouring, while strawberries are the most popular fruit added to their frozen treats. When asked to name their most daring and creative flavours, respondents listed Lemon Poppyseed Muffin, Black Sesame, and a bourbon / caffeine concoction called Exhausted Parent.

Vanilla’s continuing success is likely down to its staple, inoffensive nature, and its ability to complement other dishes, rather than dominate with a significant, innovative flavour.

IDFA vice-president of regulatory and scientific affairs Cary Frye said: “Vanilla has long been the best-selling ice cream flavour not only because it is creamy and delicious, but also because of its ability to enhance so many other desserts and treats.”

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Ice Cream News

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Regional Ice cream in India leverage local strengths to craft a national identity

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egional labels such as Arun ice creams, Cream Bell, Vadilal Dairy International and Heritage take on the might of Kwality Walls, Amul and such others, the Rs 9,000-crore ice cream market is in for a refurbish.

brands are taking steps into the new opportunity.

Instead of expanding into multiple markets and launching an advertising blitzkrieg, they are using their knowledge of local palates and supply infrastructure to take one market at a time.

In fact, the local ice cream industry expects to grow at close to 10 per cent for the next few years and the brand map for the sector to change forever.

Arun ice creams from the Chennai-based Hatsun Agro Products Ltd entered the Mumbai market in November 2017. Before making it to the maximum city, it set its base up in Tamil Nadu, Andhra Pradesh,

Research firm shows that the global ice cream market will touch sales of 13 billion litres in 2016 and India and Vietnam are among the world’s fastest growing markets. Also in 2017 India’s volumes are expected to overtake that of UK. The 2017 annual Nielsen global brand-origin survey indicates that in the midst of an increasing preference for global brands, the only categories with a strong swing in favour of local brands were dairy and fresh foods.

Thus the regional brands are under pressure from growing competition from smaller, emerging homegrown players in their own territories. And at the same time, there is a growing preference for homegrown labels in food and dairy.Regional

Telangana, Karnataka, Orissa, Maharashtra and Goa. Also the first stores in Mumbai are away from the popular hotspots, but well-populated with consumers familiar with the brand.

Hatsun has grown beyond a cottage industry operation to a national brand with a 4.5 per cent share of the market. At the same time it has also become the country’s largest private dairy. The company is able to save 4 per cent margin on milkbased raw material and these benefits are then ploughed back into the business, on advertising and entering new markets.

Gujarat’s Havmor had spread itself thin. Margin

the few markets where it is not present yet.

This year it started operations in Tamil Nadu, it is present in Karnataka and Andhra since the last five years. The revenue share is around 55 per cent from North India and 45 per cent from the rest of India.

pressures had started acting on them. The promoters were looking at selling the ice cream business and hence having a national presence was crucial to enhance the brand value. South Korea’s Lotte Group acquired Havmor for Rs 1,020 crore in November.

In contrast, RJ Corp-owned Devyani Food Industries that makes Cream Bell ice creams has pretty much expanded across India and has broken into the list of top five ice cream brands in record time. Nitin Arora, Chief Executive Officer, Devyani Food Industries said that Kerala is one of

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Cream Bell has almost doubled its production capacity in five years. Arora said the FY18 capex plan is to invest Rs 250 crore (Rs 210 crore already invested). All of this has inspired another player Vadilal Dairy International (promoted by a wing of the family that has the rights to the brand in the southern markets while Vadilal Industries holds the rights for North and West) to double its outlets in the next two years.

Vadilal Dairy International is investing in freezers and working on brand building and visibility.

Besides consolidating its base, it is working to expand its reach, but the transformation is expensive.

Huber & Holly parlour inaugurated in Hyderabad

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uber & Holly’ an premium brand by recently acquired Havmor have opened their store in Hyderabad at Banjara Hills with the launch of ‘The Mighty Midas’, the country’s first ever uber-premium ice cream dessert infused with 24-carat Gold flakes priced at Rs 1,000.

Huber & Holly’s offers ice creams made with fresh fruits handpicked from the farms of India and ingredients imported from Italy and Belgium.

It also allows consumers to create an ice cream of their own choice by selecting flavours, coatings and their favourite toppings.

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They even offer range of wafer-thin pizzas with special ingredients and farm fresh vegetables.

Everything from the ice cream to the waffle cones to the toppings are made in-house.

On the launch of Huber & Holly in Hyderabad, Gayatri Chona, Founder Huber & Holly and Director, Havmor Ice Cream said, “This is our second premium café in the country with the first café being in Ahmedabad.

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We have also unveiled our newly launched superpremium ice cream ‘The Mighty Midas’, an exclusive and country’s first of its kind flavour infused with 24 K gold.

Currently with over 40,000 retail outlets and with a presence across 13 states, the company wants to expand its operations through various retail partnership and ice cream parlours across the southern region. Havmor has over 160 ice cream varieties and ranges under its portfolio.

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Ice Make Refrigeration Limited – SME IPO gets highest subscription

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ce Make Refrigeration Limited (Ice Make) is one of the fastest growing company in Refrigeration arena providing total cooling solution of Refrigeration Equipments and it specifically deals in business vertical such as Cold Room, Commercial Refrigeration, Industrial Refrigeration, and Transport Refrigeration.

Ice Make is entering in Capital Market on SME Platform of NSE (NSE Emerge) and has offered issue of 41,60,000 Equity Shares of Rs. 10 each

with the price band of Rs. 55 – 57 per Equity Shares. Its Issue (IPO) was opened on November 28, 2017 and was closed on November 30, 2017.

The IPO was subscribed more than 261 times as the Rs. 23.71 crore initial offer witnessed a book size of nearly Rs. 6,200 crore with the record breaking subscription figure of an SME IPO. As per the data on NSE in details the portion of the issue reserved for Non - Retail Investors was subscribed about 400.45 times in different categories such as

Foreign Institutional Investors (FIIS) with 0.53 times, Domestic Financial Institutions with 1.15 times, Corporates with 46.75 times Individuals (other than RIIs) with 348 times, other 4 times and Retails Individual Investors (RIIs) was subscribed about 149 times.

The Ahmedabad based company's shares were offered in the range of Rs. 55-57 per share.

Vivo Financial Services Private Limited was the Lead Manager to the issue. Ice Make is a refrigeration equipment manufacturer, engaged in providing cooling solutions for industries like dairy, ice cream, food processing, agriculture, pharmaceuticals, cold chains etc. Money raised through the IPO will be used to finance setting up of a coil manufacturing facility, up-gradation of its existing facilities and construction of an administration office, all at places near Ahmedabad. It would also spend some funds towards brand building and also invest in Bharat Refrigerations Private Limited, its wholly owned subsidiary, for up-gradation of its facilities at Chennai.

Over the years, its product offering have involved to include Cold Room, Glass Door Display Chiller, Blast Freezer & Chillers, Incubation Chambers, Ripening Chambers, Pre Cooling Chambers, Water Cooled & Air Cooled Chilling Plant, Ice Building Tank, Refrigerated Vehicle, Eutectic Van, Bunk House, Bulk Milk Chiller, Ice Cream Hardener, Ice Candy Manufacturing Machines and other Commercial Refrigeration under the brand name of ‘Ice Make’ and ‘Bharat’ & ‘Trasfreez’ through its wholly owned subsidiary company Bharat Refrigerations Private Limited.

Cold Room Refrigeration business was commenced

by Promoters in 2002. It contributed 63.41 per cent of the total revenue for FY 2017. Commercial Refrigeration business was commenced by Promoters in 1993. It contributed 14.41 per cent of the total revenue for FY 2017.

Industrial Refrigeration business was commenced by Promoters in 2003.

It contributed 13.49 per cent of the total revenue for FY 2017. Transport Refrigeration business was commenced by Promoters in 2012.

It contributed 5.75 per cent of the total revenue for FY 2017. Company has PAN India presence as it has branches, dealers and associates located in Ahmedabad, Chennai, Bikaner, Cochin, Cuttack, Goa, Hubli, Jodhpur, Kolhapur, Kolkata, Nagpur, Patna, Pune, Pondicherry, Trivandrum with wide and reputed customer base across each industry .

Ice Make’s key achievements and milestones: • 1993 Business started in a Proprietorship firm • 2009 Incorporated as a Private Limited Company which took over the running business of the erstwhile proprietorship firms • 2011 Indian Leadership Award for Industrial Development • 2013 ISO Certifications • 2014 Best Medium Enterprise (Manufacturing) & Skoch Award • 2015 Modification of Name to Ice Make Refrigeration Private Limited • 2016 Acquisition of Bharat Refrigerations Private Limited & Indian SME 100 Award of FY 2015-16 • 2017 Conversion into Public Limited Company, NSIC – CRISIL Performance & Credit Rating

NY parlor introduces interesting savory ice cream flavors

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ddFellows Ice Cream store is not the typical ice cream parlor in New York. The unique specialty about this ice cream parlour is that they create creamy blend that range from sweet to savory, even some unlikely flavors like honey baked ham. Mastermind behind this concept is Chef Sam Mason, currently creating even more

interesting flavors as part of his innovative plans.

From October until February, OddFellows gave New Yorkers tastes from around the globe. Each month highlights different continent with its different flavor combinations to create some tasty treats from each location.

The month of October had continent of Asia in focus. Mason made ice cream dumplings in flavors ranging from Matcha, Taiwanese Pineapple Cake, Lychee and Thai Iced Tea. The shop is serving up pecan pie and pumpkin cheesecake which is greatly popular. A collaboration with waffle shop Sweet Chick to create a sundae and waffles. The dish includes a Sweet Chick waffle, buttermilk apple ice cream, a brown butterscotch sauce and crispy chicken skins. The treat will cost $9.

Mason hopes that the flavors will mirror the changing of the seasons and offer unique tastes from around the world.

I ce Cream Times - January-February 2018

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hen it comes to corrosion resistance, stainless steel is the first choice. This is why Elesa+Ganter has for many years offered standard parts in A2 grade and most recently also in the even more resistant A4 stainless steel grade.

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Ultimate corrosion resistance: A4 stainless steel compendiums list around 120 grades with different alloy proportions. While Elesa+Ganter has so far focused on the use of A2 grade, one of the market leaders in standard parts now offers selected products in the even more corrosion-resistant A4 variant specially intended for use in chloride-rich environment, for instance within reach of the sea.

These include the matt shot-blasted handwheels GN 227.4, DIN 39 ball grips, drop-forged DIN 580 eyebolts and eye nuts DIN 582. The hinges GN

237, GN 128.2 and GN 129.2 are now available in A4 stainless steel, and so are cabinet „U“handles (GN 425), star knobs (GN 5334.4), three-star handles (GN 5345.4), and one and two-armed clamp nuts (GN 99.6 and GN 99.8) as well as slotted and split set collars (GN 706.2 and GN 707.2).

It is mainly the chrome, nickel and molybdenum constituents which lend the A4 austenite steel its high resistance against chloride and acids. All this

makes Elesa-Ganter‘s A4 standard parts the ideal choice not only for use in shipbuilding or in the offshore industry, but also for the food sector, for pharmaceutical and medical applications or for swimming pool construction with its chlorinated water or water rich in minerals. A wide field, in other words. One reason why Elesa+Ganter will gradually enlarge and expand its offer of standard parts in A4 stainless steel.

Food sector, Pharmaceutical and medical sector, Shipbuilding and offshore constructions are the beneficiaries.

Enhanced corrosion resistance has become an ever more important requirement in many different industries – with stainless steel gaining in importance because the material not only safeguards hygiene standards, but also ensures a long service life, low or no maintenance and therefore makes for safe investments.

The Elesa+Ganter range of products has always featured many standard elements made of nonrusting steel. But stainless steel is not necessary the same as stainless steel: today‘s material

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The Great Indian Ice Cream & Frozen Dessert Contest Inspiring participants to create novel ideas for one of the fastest growing ice cream markets

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uPont Nutrition & Health concluded Season 6 of ‘The Great Indian Ice Cream & Frozen Dessert Contest’ (TGIIFDC) with an ethnic Indian theme on November 16, 2017 at Gurgaon. In 2017, TGIIFDC celebrated the kind of ice creams we all want to eat: tasty, authentic and creatively localized with an ethnic Indian twist. The competition introduced ‘Sorbet’ as one of the award categories for the first time, to further endorse its popularity as a healthier fruit-infused frozen alternative in the ice cream market.

Thomas Hahlin Ahlinder, Senior Vice President Global Sales, Marketing and Innovation, DuPont Nutrition & Health was also present at the event.

Celebrity Food Blogger Maria Goretti also joined the awards ceremony.

The contest is designed to honor the fantastic work of ice cream and frozen dessert manufacturers in India.

Evaluation and awards ceremony for Season 6 was held at Gurgaon, India on November 16. This event honors the contest winners who push their industries towards craftsmanship and innovation enhancing the popular ice cream flavor landscape and creating local concoctions. Participants competed for best-in-class, gold, silver and bronze titles in six award categories: standard vanilla ice cream, standard vanilla frozen dessert, best chocolate, most innovative, kool kids, and the new category, sorbet. The contest found on winning ice cream ideas and recipes, assured that in the coming summer season consumers can look forward to something exceptionally delicious.

Making industry future-ready Parth Patel, Business Director, DuPont Nutrition & Health, South Asia said: “Ice cream consumption is rapidly growing and Indians are increasingly looking for new flavors. DuPont’s team of dairy specialists consistently works towards making the industry future-ready with innovative application ideas, consumer insights and technical support for a successful ice cream season year after year.

Market trends indicate that ice creams and frozen desserts are no longer seen as just a treat for kids.

A wider consumer segment is now looking at ice cream as a snacking option. Traditional flavors are gaining momentum along with the popular classics.

In Season 6, we are encouraging participants to think of unique ways to add an ethnic Indian twist

to their popular flavors and innovations”.

“The taste palate of Indian consumers is expanding, as they are more willing to experiment with new traditional flavors and novel creations.

Mintel’s Ice Cream Global Annual Review 2017 suggests that discerning consumers today are seeking unconventional flavors and concoctions in ice creams just like with other food and snack categories. The Great Indian Ice Cream & Frozen Dessert Contest is a platform for many such ideas and innovations where industry luminaries evaluate the entries to honor concepts that meet evolving consumer needs for a successful product in the market” said Sujith Sathayadas, Marketing Manager, DuPont Nutrition & Health, South Asia.

More about the program The jury panel included 25+ renowned industry experts from leading dairy, beverage and food companies. Product innovativeness, potential to be successful in commercial market and technical skills used in product development laid the foundation for selection of winning entries.

A panel of approximately 15 children who are kids of DuPont Nutrition & Health employees in India evaluated entries in the ‘kool kids’ category. The competition received an overwhelming response of 103+ participants from Indian ice cream and frozen dessert manufacturers.

BEST IN CLASS WINNERS: SEASON 6 Standard Vanilla Ice Cream Category: Kasthabhanjan Foods • Standard Vanilla Frozen Dessert Category: Ideal Ice Cream • Best Chocolate Ice Cream & Frozen Dessert Category: Vijay Kanth Dairy • Most Innovative Ice Cream & Frozen Dessert Category: Ideal Ice Cream • Kool Kids Ice Cream & Frozen Dessert Category - Mother Dairy Fruits & Veg Ltd • Sorbet - Ideal Ice Cream

Frick India recieves Best Manufacturer Award in Danfoss ICE

Jasmohan Singh, Managing Director, Frick India Limited receiving award from Pankaj Mehta, Managing Director, India & South Asia, Carrierb Transcold and Venkateswaran Maniam B, Director, Sales Development –IRF ( APA & India region ) Danfoss.

Frick India Limited has been awarded “Best Manufacturer Award” in Danfoss ICE Award 2017

at Chennai.

The Award was presented

by Danfoss and Global Cold Chain Alliances in Association with World Food logistic Organization(WFLO), International Association of Refrigerated Warehouses (IARW), International Refrigerated Transportation Association Inc. (IRTA) and International Association for Cold Storage Construction. The event was organized on 18th November 2017 at Feathers - A Radha Hotel in Chennai.

I ce Cream Times - January-February 2018

Scoops & CreamStone honoured with ‘Emerging Franchiser’ award

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ndia's Topmost Honour in Franchising, Franchise & Star Retailer Awards 2017 took place on 8th November at The Lalit Hotel, New Delhi. This event highlights the remarkable organizations that have demonstrated that franchising success is more than the sum of its parts. The Franchise Awards put standards, ethics and best practice at the top of their agenda.

Organizations are given due recognition for their stupendous business expertise, passion and achievement of franchise businesses across India. Star Retailer Awards are considered as market benchmark for retail success in India. It continues to be a unique celebration of the best of retailers who provide their customers the complete experience.

Star Retailer Awards have played a hand in helping many recipients achieve greater success over the years. Sudhir Shah, Director of Scoops & Cream Stone said “we are happy to say that our company has been awarded the best ice cream company in comparison with 103 participants. Scoops & CreamStone received 5 awards in the following categories: Gold for Vanilla, also another Gold award for Most Innovative flavor, Bronze memento for Desert Vanilla, Chocolate flavors and Sorbit.

Our strength is quality, variety of flavors, availability and affordability.”

Scoops ice creams serve 100 per cent pure vegetarian ice creams. They have two formats Scoops & Temptations with range of Innovative Flavors. The products have a market presence in Telangana, Andhra Pradesh, Bangalore and Maharashtra with about 5000 outlets & 36 distributors with two production units with 26 Cold Rooms for Storage. World-class production techniques and machinery has been brought from Italy to further strengthen the quality of the products and increase in production.

Star Retailer Awards 2017 are the most esteemed awards that identify excellence in Retailing and Retail Supply. Being honored with the Star Retailer Awards is an indication of recipients' success in retailing that attracts recognition by the industry for the same.

www.agronfoodprocessing.com

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Havmor gone for

A Supplement of Beverages & Food Processing Times

The biggest ice cream brand acquisition

www.agronfoodprocessing.com

Times Vol. 5, Issue 03, January-February, 2018,

20/-

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et another season of ice cream industry about to start in couple of weeks. On the other hand, Industry has already enjoyed last push of the year in marriage season and Christmas-New year combo. Plans are already chalked out for territory expansions, new flavours and promotions for 2018.

The year 2017 was an eventful period due to various issues of GST and FD-ice cream war. This has made 2017 unpleasant for the historians.

There were challenges to understand the GST and interpretation of new laws which I believe by now are settled. Ice cream industry is still expecting some good news from the Ministry of Finance and GST Council for getting some GST reduction and keeping out from the negative list of composition scheme. As per reports from ministerial sources, case for GST reduction is under consideration. An official from the Finance Ministry said GST Council is still unsure about the composition scheme inclusion.

Word ice cream still sounds luxurious to the government authorities and the response sometimes does not favour the bigger players but also thousands of smaller manufacturers who are into seasonal manufacturing. Neglect towards this sector has made ice cream industry super strong at one end and very vulnerable at another.

Industry is still an orphan neither in food industry directly nor in dairy industry. Dairy industry has been getting benefits of direct connect with the farmers whereas ice cream industry is treated as foreigner and trendy.

Government has to understand that ice cream industry not only consumes large amount of milk but also lots of other agro products such as sugar, cocoa powder, fruits, dry fruits, etc. All these raw materials for manufacturing ice creams comes from farmers only then how it is different from dairy industry and why this industry is not treated with care just like dairy industry.

We all were happy and satisfied during the last Indian Ice Cream Congress & Expo at Mumbai after hearing that the organised ice cream business has reached Rs 12000 cr level. But we all should know this is because of the efforts of ice cream manufacturers, small or big. They are the real movers of this industry without any support or special scheme for the sector from government.

Now the time has come ice cream industry should be treated equally with dairy industry and should get all the benefits and focus of this industry. GST slab should not be higher than 12 per cent if not at the level of 5. The industry should be relieved from the group of tobacco and pan masala and should receive the benefits of composition scheme.

Small manufacturers should be treated the same way like any small industry entrepreneur. Indian ice will industry will register higher growth in coming years because of the efforts to reach more and more people across the country, double digit growth trend will continue for at least one more decade. If the small manufacturers are not treated they will not only die but also we will see no growth in the long run.

Almost all the big players, be it AMUL or Kwality Walls were small at some point of time. Success stories like Vadilal, Havmor, Lazza, Hatsun, Dinshaw, Creambell all had small and humble beginnings.

Year 2018 will witness another year of consolidation of business and market expansion into deeper parts of the country. The story of parlours in tier II and III cities will once again continue in 2018.

Companies like Cream Stone, Naturals, Hangyo, Brain Freez, Apsara, Huber & Holly, Ibaco will continue their domination on the pages of Ice Cream Times.

Happy New year to all the advertisers and readers of this unique publication!!

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OTTE Confectionery took the decision to acquire 100 per cent shares of Havmor Ice Cream during its Board of Directors meeting held on the 23rd of November. The transaction to acquire 100 per cent shares at purchase price is INR1020 crores. The Share Purchase Agreement had been executed on 23rd November, 2017.

One of leading ice cream brands, from Ahmadabad have agreed to a 100 per cent acquisition by LOTTE Confectionery. They will start their ice cream business in Indian market after acquisition of Havmor, India’s fastest growing ice cream brand.

Pradeep Chona, Chairman & Ankit Chona, Managing Director jointly gave this statement “This decision was a very difficult one to make.

It’s a brand that we have nurtured with our team for the past 73 years. But we believe that LOTTE Confectionery is the right brand to take the company to the next level.”

In the last 5 years, Havmor has been one of the most sought after ice-cream brands by multinationals and PE investors alike because of their popularity and range of ice cream flavors. The company has a unique product portfolio with a significant parlor network operating across 14 states in India.

It manufactures 150 kinds of products from two plants and sells from around 30,000 dealers.

In 2004, LOTTE Confectionery, one of the first Korean food & beverage companies entered the Indian market. Since then, the South Korean company has succeeded in localization by establishing large scale choco-pie factories in Chennai and Delhi.Last year, LOTTE reached a market share as they captured 90 per cent in Indian choco-pie market by making active investments.

LOTTE Confectionery plans to expand its market power from the northwest region to all across India as they set to enter the Indian ice-cream market.

However, Havmor will continue to operate its premium concept café and brand– Huber & Holly.

Chona added “If someone takes the business and makes it grow much faster and take it to the national level, then we are happy to look at the brand going into such suitable hands. The deal includes the ice cream production facility and the employees. There will be no change in the name of the ice cream at least till the near future. For a smooth transition and handholding, we will continue to work as partners till a foreseeable future.”

Havmor in last few years Though Chonas sold Havmor brand to Lotte but during the last fiscal, the company have achieved a lot. Dwelling in the past, we found that the company

set up a new ice cream facility at Faridabad with an investment of Rs 80 crore, and intended to venture in South to cater the markets there. In 2015-16 fiscal, the company had a turnover of around Rs 450 crore, from which 85 per cent was contributed by ice cream business and rest by restaurants and fast food chains.

The company was operating in 8 states and wanted to establish market presence in the states of Andhra Pradesh, Karnataka, UP, Chhattisgarh and Haryana.

Havmor has around 10 per cent market share of the branded segment that grows at 20 per cent per annum.

Havmor was founded in 1944 in Karachi by late Satish Chona who later moved to Ahmedabad and worked to set up his dream all over again.

Today ‘Havmor’ under the leadership of his son PradeepChona and his grandson Ankit Chona has reached great heights. The company is renowned for quality and variety of real ice-cream flavours always made with real milk and the finest ingredients.

At Havmor, they constantly innovate and create something that excites the customers.Ankit Chona claimed that “we regularly receive very positive feedback on our Flavours of the Month – but the Paan, Laddo and Modak ice-creams have really set us apart. These are products that only we make and our customers have loved the authenticity with which each of the products is made.”Right from brainstorming sessions to strategy execution, Chona since the past nine years devised ways to get the brand known in more markets when he formally joined the company.

Havmor operates 200 exclusive outlets, available across 30,000 retail outlets and sells 160 flavours.

The Chonas have 40 HavFunn ice-cream parlours run by Havmor Restaurants which it will continue to do so whereas 115 franchise-owned outlets will now be taken care by Lotte.

With the sale to Lotte, there are huge benefits for Havmor as a brand and company. Lotte is the largest South Korean firm in the confectionery business and has shown interest in frozen dessert category in India of which ice creams are a small part. Lotte as a group will be able to professionally manage Havmor, upgrade facilities and build the brand further. This deal is not just good for Chonas but also for brand and product category and Lotte, too.

Promotional takes in the last two years The ice-cream company in the last few years has gained limelight because of their strategic marketing moves in the ice cream industry. To begin with, the image of Chota Bheem (popular cartoon character) among the children was introduced on the icecream packs to make the packaging look more vibrant and attractive.

Next few well-known celebrities were roped in because the latest trend is that big brands in the market select popular faces as the brand ambassador of the company. He/she becomes the face of the company and product gains recognition in the market. Havmor even became the official sponsor of U Mumba, the Mumbai city Kabbadi franchise of the Star Sports Pro Kabaddi League.

This also was another strategic move to support the traditional sport

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RS 1020 Cr, will the trend continue? and a great opportunity to attract audience both towards the ice-cream and sports.

Enjoying the successful reign, the ice cream company got a chance to serve ice-creams at celebs wedding parties. Such is the popularity, Havmor enjoys throughout the country.Along with smart marketing ploys, the company created the right impact on several social media channels.

Through creative posters, banner and posts, the company successfully reached the target audience.

Leaving behind the regional tag, Havmor entered the North Indian region last year in May. The ice-cream doubled up their production capacities and manufacturing units to cater to the growing demand of their products.

All this created a strategic path for the Chona as they gained popularity in the country and even on global level. Lotte could have selected any other popular ice-cream brand but it chose Havmor because of their growth strategies which they adopted in the last few years. The ice –cream brand made itself of such a huge amount but then there were reasons for the acquisition. Chonas realized it’s time to give the brand to a reputed confectionery firm because there are too many hassles to go through and profits earned were average.

Lotte Confectionery move in India Headquartered in South Korea, Lotte Confectionery established in 1967 has its plants located in Seoul, Daejeon, Yangsan, Pyeongtaek and Siheung. The company has successfully launched several chewing gum brands including Orange Gum, Lotte Gum, Cowboy Gum, Mable Gum, and the highly popular Baseball Gum. Lotte Confectionery has grabbed a huge share of Korea’s ice cream market by offering range of popular bar, cone, cup, pencil, and bucket ice creams that cater to all tastes. With the latest premium natural-ingredient brand Natuur, they are now offering a wider range of products, from regular day-to-day items to more sophisticated premium flavors.

Ahmedabad-based Havmor Ice Cream Ltd has been fully acquired by South Korean major Lotte Confectionery for Rs. 1,020 crore. The move marks the entry of $80-billion food major into Indian ice cream market. Lotte has choco-pie factories in Chennai and Delhi. Last year, it had a 90 per cent share in the Indian choco-pie market.

In 2004, Lotte had entered India by acquiring a majority stake in Parry’s Confectionery belonging to the Murugapa group.

What’s next now for this company?

Ice cream has always been a territorial business and even national brands have their weak markets.

This makes regional players strong on their own turf and the latest deal only reinforces their expected valuation.Ice cream is a concentrated business and spreading out does not help as there are logistics costs, which can impact profitability and share-of-market for them. It takes time to build this infrastructure-led business but valuations have always been high and this latest deal between Havmor and Lotte proves it.

The company has only retained their premium ice cream – Huber & Holly, currently open in Ahmadabad and Hyderabad. Targeted towards the elite group of consumers, the company wants to provide the customers with innovative & latest flavors, perfect ambience and pleasant eating experience worth the expensive rates of the products. At IICE 2017, the Chonas clearly indicated that Huber & Holly concept was made keeping the elite and premium class in mind. They are not interested in making profit in coins rather they like to see profit margins in higher digits.

What industry has to say on this major acquisition in the ice-cream industry Anuvrat Pabrai: MD of Pabrai ice-cream As we move towards getting integrated with global economy, we will see more such acquisitions and take-overs, similarly to what has been observed in other industries. As it is, we are observing a robust interest of Private Equity funds in dairy and ice cream companies and few deals have already been consumated and more such deals are expected to get finalized. Just for reference ,the acquisition of Kwality by HUL was done at much lower valuation (notwithstanding the fact that it was done nearly 25 years ago). It is ironical that a major ice cream company like Havmor with strong brand equity has opted to sell out their entire stake. Perhaps an alternative route involving PE funds could have been explored, although I am sure that the promoters must have evaluated such options. At the end - it’s a call between the seller getting equal to or more than their expectations and the buyer paying less than or equal to the buyers perceived valuation of the company.

Another perspective is that the seller feels that by encashing their brand value they would be able to earn more by just investing the same in the market rather than taking the trouble of working hard. For instance, the earning from Rs 1020crores could be nearly Rs 150 to Rs 200 crores which is insanely higher than the profits of Havmor from ice cream operations. Examples like Narang’s, Ranbaxy and Nirula’s are there for us to see. From the viewpoint of the buyer- their payout is based on the shortened period they would require for getting traction in terms of market share and sales volumes. It is easier to reorient a running brand than to build from scratch as it is harder to create brand loyalty for a new brand and large amounts of advertisement spend is necessary to get to such a position in terms of public perception - all of which can be gained immediately by a buyout of existing brand.

Outcome: The positive is that Lotte will obviously grow the market with its vast reach and money power. The negative is that smaller players will find the going getting more difficult in presence of larger players. Like Telecom - ultimately the market will get consolidated into fewer larger players with financial muscle and perseverance to hold their own in a dynamic growing economy like India.

Srinivas Kamath, Kamath Our Times Ice-cream also known as Naturals The acquisition is good news for the industry and puts the Indian ice cream market on the map. This should further attract financial / strategic investors to this sector opening up options for the players.

Outcome: Largely positive both from a valuation standpoint and otherwise for avenues for availing capital. This may however also make the market even more competitive than it is today.

Shailaja Merchant, Partner at Lucid Colloids Ltd. Ice-cream market in India has achieved CAGR of 13 per cent in the past five years. Per capita ice cream consumption in the country is very low at 300-400 ml in comparison to 20,000 ml in the United States and 3,000 ml in China. Given this situation, South Korea-based firm Lotte Confectionary to whom Havmor sold its ice cream business for Rs 1,020 crore will now enter the Indian market. Parallels can be drawn between Lotte and Havmor backgrounds, both being family driven companies with visionaries’ at the helm of affairs. Havmor ice cream business began in a shop by Satish Chona in 1944 thereafter after partition, he moved to Dehradun now in Uttarakhand India, relocated to Indore, Madhya Pradesh and finally settled to Gujarat. Whereas on international front;Shin Kyuk-ho, Korean native decided to go into business in production of soaps and cosmetics in Japan. Within a year, in 1948 he launched Lotte Confectionery dedicated to production of chewing gum. Shin Kyuk-ho expanded production to candies, cookies, and snack cakes and by 1964, the company launched its first milk chocolate, Ghana, adapting Swiss-styled chocolates for the Japanese taste.

Lotte expanded its frozen dessert operations in 2002 in a joint venture with Snow Brand Milk Products. In 2005, the company expanded its operations in China, buying up control of Qingdao-based JinhuShipin. In less than 60 years, Shin had built Lotte from a small chewing gum producer into one of the world’s top confectionery groups.

Outcome: Lotte can make Havmor an Rs 2,000 crore firm in a couple of years with advertising to bring increased brand awareness. It could bring in the latest technology to enhance company’s growth and the market. It is not new for India to see Korean investments in the country. 500 Korean companies led by Samsung and LG have also acquired large stakes in the Indian market particularly in electronic appliances. Korean manufacturer ROTEM was involved in the construction of the Delhi Metro.

Private investment going both ways also heralded a promising new trend. An important foreign visit of Prime Minister NarendraModi to South Korea in May 2015 saw South Korea as one of the major pillars on which Make-in-India is built! So to conclude, Lotte’s acquisition of Havmor is not a surprise move but in keeping with past and present trade relations of New Delhi and Seoul.

Pradeep G.Pai, Managing Director,Hangyo Ice Creams Pvt. Ltd. According to me, this major acquisition in the ice-cream industry is a good move. Even LOTTE must have seen higher growth potential in Indian ice cream industry so it offered almost 30 to 40 per cent higher valuation than 2 others. This valuation would be a benchmark and MNCs would take note of this.

With this I also hope LOTTE will bring in global processes and global know how to take the company to next level.

Outcome: The Southern-region popular ice cream company believes that this will have a positive outcome for the industry.

Firoz Naqvi, Editor, Ice Cream Times Havmor gone for Rs 1020 cr to Lotte of South Korea, the news spread like a fire in dry woods later part of November 2017. Incidentally I was with a large group of ice cream industry stalwarts attending a marriage in Chandigarh. Most of the players took it with shock, applause and some with heavy hearts due to Chona family’s exit from the business. Chona’s are brilliant business people who did the ice cream business with full of heart and efforts. They left no stone unturned to make this brand in all these decades from nowhere to Rs 1020 cr. Ever since Ankit Chona’s entry into the business Pradeep Chona started taking bigger steps in the business for expansions and more visibility across their targeted areas. Launch in North India was one of their right moves to make this brand more visible in the eyes of the consumer as well potential buyers. Now they did not have a tag of regional brand on them. Success in North Indian market in NCR boosted their plans to go pan India.

Some people might argue that there are many brands in the country of the same size, I will not name them. But my reply will be, except a few brands owners in the country none of the others are as accessible as Chona’s, none of them are as passionate as Chona’s, none of them as trendy as Chona’s. They are not only consumer friendly, technology friendly, industry friendly but also media friendly. In the last 4 years of the publication of Ice Cream Times, I checked, we carried maximum stories on Havmor. This is not due to my inclination towards them but also their proclivity towards the right tools of selling their products and their company, finally.

Surprisingly Chona’s launched Huber & Holly recently in Ahmedabad and then in Hyderabad just before selling their Havmor business. They will continue Huber& Holly with them so their passion for ice creams. Huber& Holly is an up market ice cream parlour chain located in posh areas of both above mentioned Contd on pg no. 26

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fastest and most prominent sectors of the Indian food industry in general and dairy industry in particular. We can expect more growth with consolidation of business activities in ice cream industry in coming years all over the country especially in West and South India.

cities with higher price tags and wonderful ambience for the customers. As per Pradeep Chona he is planning to have more Huber & Holly parlours across the country but not in multiple numbers in one city.

They want to give exclusivity to the flagship parlours in each city. That means Chona’s are still there in the business with the same passion and desire and God knows they may groom this business bigger than Havmor one day. Industry experts say that Chona’s did the right move at the right time.

They got a very good deal, Rs 1020 cr in hand without any debts on head.

This move has proved that Indian ice cream industry is being watched by the global players seriously. There will be more such acquisitions in near future. According to the industry sources, companies willing to repeat this story have started asking better rates from their interested buyers, deal of Havmor has boosted their demands from them.

Outcome: Ice Cream industry in the last one decade has witnessed fourfold growth from Rs 2500 cr to more than 10,000 cr today. There have been a number of PE investments in the past followed by this deal.

Slowly but gradually this industry has become the

But as per industry experts, Indian ice cream industry is passing through a very critical phase also. There might be very lucrative offers for those who are planning to exit but they can still wait and watch. Industry is on the upward side at the wheel of growth, this is the time industry should focus on its core areas of market expansion, logistic improvement and addition of world class ice cream flavors, packaging and style of selling. If they will follow the exit route they might fall like biscuit industry of India.

Once upon a time Indian biscuit industry was thriving all over its pockets in Kanpur, Kolkata, Hyderabad and Mumbai. Then came the phase of corporates like Britannia, Parle and ITC, they started acquiring the smaller brands and started giving job-works without closing these units and today we see only a few national and regional brands.

Almost 80 per cent market share is controlled by three of these giants. Today the biscuit industry of India is most polarized sectors of the Indian food processing industry. Do we want to go biscuit industry way or we want to see more stories like Hatsun, Fun India Dairy, Lazza, Dairy Classic, Top n Town, Scoops, Naturals, Hangyo, etc??

Choice is ours!!

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Baskin-Robbins inks agreement to develop shops in Jordan expand the Baskin-Robbins brand across the Middle East, where it is one of the ice cream market leaders.

We feel now is the right time to bring Baskin-Robbins' delicious range of ice creams and creative desserts to guests in Jordan. We look forward to opening our first shop later this year.”

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argest chain of ice cream specialty shops in the world, Baskin-Robbins announced that it has signed a master licensing agreement with existing franchisee Galadari Ice Cream Co Ltd. to expand the Baskin-Robbins brand to Jordan. The pact will allow Baskin-Robbins develop 25 shops across the country in the next few years with an initial focus on the Amman area.

Galadari Ice Cream Co Ltd., a Baskin-Robbins franchisee for nearly 40 years, operates more than 800 Baskin-Robins shops across the Middle East.

Additionally, Galadari Ice Cream Co Ltd. is a joint venture partner with Dunkin' Brands for the Baskin-Robbins business in Australia, where there are currently more than 80 locations.

General Manager, Galadari Ice Cream Co Ltd, Shabeer Shah said “We are very excited to further

Baskin-Robbins restaurants in Jordan will feature the brand's extensive selection of premium ice creams, including classic flavors like Pralines 'n Cream, Jamoca® Almond Fudge, Mint Chocolate Chip and Very Berry Strawberry, alongside regional favorites such as Mango Tango and Tiramisu. They also have on offer several of their delicious range of custom ice cream cakes, frozen beverages, ice cream sundaes and take home ice cream treats.

Vice President, Dunkin' Brands International, John Varughese said “We are pleased to be working with the Galadari team to begin developing the BaskinRobbins brand in Jordan. Galadari is a world class operator that has built Baskin-Robbins into a leading ice cream brand throughout the region.

We look forward to working with them to bring our brand's wide range of delicious ice cream flavors, custom ice cream cakes and other ice cream treats to guests across the country in the years ahead.”

Ice-cream is Iran’s 2nd food export item after pistachio

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istachio is the highly exported product in Iran. The next food item on this list is ice cream which made its way to stand alongside Iran's top food exports. Ice cream stands to be Iran's second top exported food product in terms of value in the first six months of the current fiscal year (started March 21). This was declared by a report of Tehran Chamber of Commerce, Industries, Mines and Agriculture, citing data from Iran Customs Administration Iran exported 27,106 tons of ice cream worth close to $115 million during the six months to Sept. 22 recorded an increase of 26.45 increase in value compared with last year's corresponding period. In that given period, $91 million worth of ice cream were exported to 10 main markets with neighboring country Iraq on top of the list, as some 98.4 per cent (around $113 million worth) of the total export value was exported to Iraq.

Other major destinations include Pakistan, Afghanistan, India, Kazakhstan, Bahrain, Kuwait, Germany, Qatar and Georgia in the descending order in terms of value. The average export price of Iranian ice cream stood at $4,236 per ton, which is 12 times higher than the average price of Iran's total food exports during the six-month period.

Secretary of Iran's Dairy Industries Society, Reza Bakeri said "Ice cream exports have seen an uptrend in recent years. Iranian ice creams come in a range of flavors and appeal to people with different tastes; they are mostly exported to neighboring countries. Competing in advanced countries is extremely expensive. Iran has the capacity to produce 350,000 tons of industrial ice cream plus 3,000 tons of traditional ice cream per year.”

Iran exported $86 million worth of ice cream during the fiscal 2014-15. Exports reached $92 million the following year, up by around 7 per cent year-on-year and continued to grow to $120 million last year (March 2016-17), indicating a YOY increase of over 30 per cent.

Bakeri noted that the entire domestic demand for ice cream is met via local production, adding that some commodities related to ice-cream production such as cacao, sugar, concentrate, ice-cream sticks, flavorings and stabilizers are imported.

"Currently, a combination of Iranian and foreign machinery and equipment are used in the ice cream industry," he added. About 10-12 per cent of domestic ice-cream production is exported.

Iran's ice cream market is worth around 3 trillion rials ($73.63 million) per year.

Tehran, East Azarbaijan, Fars, Mazandaran and Isfahan are the most active Iranian provinces in the ice cream industry. Mihan, Domino, Panda, Daity and Kalleh are some the biggest producers of ice cream in Iran.

Bakeri stated that Iran's per capita consumption of ice cream stands at 3.5-4 liters per year. New Zealand has the biggest ice cream consumption in the world with 28.4 liters, followed by Australia with 18 liters. China and the US are the world's biggest ice cream producers, while France, Germany, Belgium and Italy are the biggest exporters of the product.

Unilever dominates the global market with eight of the 15 top selling brands and a 22 per cent share.

Nestle is the closest corporate rival of Unilever with four brands in the top 15.

Magnum was the world's top-selling ice cream brand in the world in 2015 with $2.54 billion in sales, up by 8 per cent over 2014 and some $450 million more than second-place Haagen-Dazs.

The global ice cream market is segmented on the basis of product type, which has been further subdivided by recipe into ordinary (hard), French, reduced fat, light, soft, no sugar, lactose-free, gluten-free and organic ice cream. The market is segmented into impulsive, take-home and artisanal ice cream.

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Huayi-Trucool product launched by Huayi & SAFE Ref. Pvt Ltd in India engagement with key equipment manufacturers.

They have also made these compressors available locally, provided application-engineering support & offer after sales replacement warranty. It also plans to conduct customer education seminars at key location in India in few months

H

uayi Compressor Company Limited, Jingdezhen & Safe Refrigeration Private Limited formally launched the world famous Refrigeration compressors in the brand name of Huayi-Trucool at a National Launch Program held at Hotel Crowne Plaza, Okhla Phase -1 Delhi on December 8th, 2017.

This program was attended by officers from Huayi Compressors Company Limited, Safe Refrigeration Private Limited, key industry colleagues and pan India Huayi-Trucool business associates.

Huayi Compressor Company Limited Jingdezhen, China, has appointed SAFE Refrigerations (P) Limited as its sales & marketing partner for India from 2014. Huayi Compressors have wide variety of applications including White Goods Refrigerators, Deep Freezers, Water Coolers, Bottle Coolers, Display Cabinets & host of other Refrigeration Appliances.

Safe Refrigerations private Limited has appointed wholesalers across India & has started active

Speaking on this occasion, International Sales Head, Huayi Compressors Company Limited, Susan said we are excited to partner with Safe Refrigerations to jointly market these compressors in India. Both the companies have good synergy in terms of providing best products and services to the Indian customers. We provide best quality, energy efficient and tropicalized design products for Indian customers. Over the next few months, we will continue to expand our range of models in India through Safe Refrigerations. We closely work with our customers on education and training to ensure we have minimal field failure situations.

Vikash Sekhani speaking on behalf of Safe Refrigerations stated on this occasion that HuayiTrucool brand compressors have good synergy with the current lines of business. We believe in having long term customer relationship, high service orientation and actively work on customers, feedback. We have set up a dedicated organization to promote Huayi-Trucool compressors across India and have appointed Sales & Application engineers to support this business. In addition, we also provide unique 18 months replacement warranty on these compressors that very few companies offer in India.

Huayi Compressor Company Limited, globally has an annual turnover of $1 Billion+, has plants in China and Barcelona.

It has an employee strength of 7,500 and annual manufacturing capacity of 45 Million Pieces. World famous Cubigel brand is owned by Huayi Compressors Company Limited since 2012. Huayi brand compressors have been regularly used in India as well for last few years by leading White Goods Refrigerators and Commercial Refrigerator manufacturers and are known for its high efficiency , high reliability and

tropicalized design.

SAFE Refrigeration Private Limited, a professionally managed company, has 50 + years of expertise in Pan India distribution of key HVAC&R products. Few key products in its portfolio are Highly Rotary Compressors, Harris Brazing Alloys & Equipment, Aspen Condensate Pumps etc. SAFE Refrigeration Private Limited has been successfully serving equipment manufacturers, wholesalers and contractors across India.

Ice Cream Times got in touch with the Director Vikash Sekhani of the company who shared details about his company and about the recent product launch.

How big is the market of refrigeration compressors? In how many countries Huayi currently doing its business?

This market is made up of Domestic Refrigerators (12-15M Pieces), After Market (1.0- 1.2M Pieces), Commercial Refrigeration (1.2-1.4m Pieces) Tell us about your company and give us detail about products/services.

Safe Refrigeration is multi product, pan-India, HVAC&R Company since last 50 Years. It has a manufacturing footprint as well as represents key brands on exclusive basis in India. It serves large OEMs, wholesalers and contractors across India.

There are a lot of opportunities in Indian food processing industry. What are your policies regarding this big market.

Indian Food processing industry is at a very nascent stage in India. Growth opportunities are immense. Government of India is providing a lot of support to ensure this market grows. It does create increased earning potential of farmers since processed food ensures, it gets consumed across the year; there is less wastage of food. In our current business initiatives, we do serve this industry and continue to look at expanding our offerings.

What is your comment on the competitive market in India?

As markets grow, there are bound to be more competitors who become interested in participating in the market. It ensures the customers get best products at most competitive prices and best-inclass services. This result in a lot of innovations in the whole value chain and that is good for manufacturers, wholesalers, OEMs and end customers.

What are your future plans and likely investment for the same?

We continue to look at various opportunities across HVAC&R industry and that include electronics as well. We will be very happy to share specific details as and when we are ready with specific plans/investments.

What are your latest innovations? Please brief about the newly launched product.

Huayi Trucool is one the latest products that SAFE Refrigeration has launched in India. Customers have very well received it across India.

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I ce Cream Times - January-February 2018

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Gelato University in Italy teaches the art of making ice cream

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ant to learn the art of making icecreams, book tickets and go to Italy wherein there is an ice-cream university that teaches how to make delicious frozen treats.

Anzola dell'Emilia in Bologna, Italy, is home to Carpigiani Gelato University after a four-week intensive training program — you can become a gelato master.

From learning the difference between ice cream and gelato in the university classroom (more milk and less cream) to getting first-hand experience making fluffy mounds of Nutella, pistachio, and stracciatella (plain milk flavor with chocolate shavings) gelato, students leave the university with a "Master Gelatiere" certificate. Several pass-outs have even opened their own gelato shops.

accommodations, pick you up every morning, and take you to the university. You're there for eight hours a day, five days a week. I was in the same room as an 18-year-old kid who had just graduated from high school and a 65-year-old entrepreneur from Australia. Italian gelato is an artisanal product. You have to take into consideration, temperature variations, humidity, and much more.

All will affect the quality. Gelato is the way ice cream should be made and enjoyed,” he added.

Kelerstein elaborated “The classroom is an actual classroom next to a lab; it's like going to class at a regular university. It's state-of-the-art. You attend the class with your uniform and your utensils. You sit down in class and learn the basics of gelato, and then you go straight into making it.

You can make any flavor you want: pistachio, hazelnut, chocolate, there's a famous flavor called stractiella. You have your sorbets, your gelati with

inclusions (pieces like cookies and cream), and variegated where you put a sauce on top of the gelato. In the basic course we teach what gelato is and how it differs from industrial ice cream.”

Mastering the craft of gelato is not just about learning how to make it, although that's a huge chunk of it. You also have to run a successful gelateria, or ‘gelato shop’

Carpigiani Gelato University was founded in 2003 as an educational arm of Carpigiani: an Italian company best-known for manufacture of gelato machines for restaurants and gelaterias. In 2013, the university launched its first four-week training program called ‘Become a Gelatiere’ that includes three weeks of training with a one-week internship at a gelato shop in Italy.

Kelerstein who attended the Gelato University in 2014 and opened his own gelato shop called Glyk Gelato in Parkland, Florida 18 months after graduation, and Kaori Ito, Director of the Carpigiani Gelato University. “The entire course allows a person to understand and to dive in to what the Italian way of making gelato is. They helped me a lot in terms of understanding the process, how it's made, the type of equipment used, and what the difference is between gelato and regular ice cream,” Kelerstein said.

"It's set up like a summer study-abroad program. They get you into a nice hotel with

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I ce Cream Times - January-February 2018

News

‘It is more about quality than quantity’

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he brand Pastonji has been providing varieties of ice creams since 1989. It has built a reputation amongst consumers by serving exclusive range of ice creams of various flavors and novelties. Pastonji products are spread across the western region of India. The company has its manufacturing unit in Mumbai, Nashik and Mehsana district with skilled employees coordinating with an international level quality and hygiene to produce delectable ice cream varieties.

Aziz Hafizi – Director of Pastonji speaks about ‘Brain-Freeze’ brand with Ice Cream Times.

Hafizi looks after production and quality assurance of Pastonji ice cream and is actively promoting

their varieties of ice cream. He believes consumer following is based on the way they maintain hygiene and cater food safety. Mumbai plant is biggest plant of the company as they manufacture range of ice cream products such as ice cream cake, matka kulfi, nut coated roll, magic roll, swinger sundae, natural fresh, sandwich and ball.

Q) What is the concept behind ‘Brain-Freeze’?

Whenever I go out to dine, I always feel the need to eat something new and different. Hence I decided let’s bring new product that everyone would always feel to eat. I launched this new premium brand –‘Brain-Freeze’ for the consumers. We provide customized candies, and as per customers’ choice they will get toppings, dipping, chocolate and in next few months, there will be more additions to the menu.

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Q) ‘Brain-Freeze’ is a unique term and the variants displayed in the freezers are presented in different manner.

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People walk in but then often forget the name of

30

children and youth.

Q) This is your fourth parlor. What is your expansion plans, whether self-owned or franchise?

We plan to take the franchise route and will give master-franchise for the cities. By 2020, the target is to open 80 parlours. We may go for state-wise or city-wise master-franchise model, depending on the type of players. Pune, Ahmadabad, Surat are the places wherein there are ongoing talks for the same. We plan to cover Maharashtra and Gujarat state in 2018 and thereafter in 2019, the plan is to touch Goa and southern states.

(Q) The decor of this parlor is very distinct, with significant investment on machinery, quality products, and ambience. Do you that this will enable considerable return of investment?

Quality machinery produces efficient results.

Hence I feel that investments will give sufficient ROI because today quality is more important than quantity.

the flavor that they want to eat. So I arranged the flavors in alphabetical order so that they remember the names of the particular family. I have named the flavors in such manner that’s easy to remember and matching the flavors with the names was not easy task. Like say, in naughty nibble flavor, cookies are mixed which is popular among

Q) Pricing is important factor for consumers.

So how have you managed the pricing?

Ice-cream lovers can enjoy our products because it is reasonably priced. With every season, the company will be adding new variants. Waffle are popular during the winter and in rainy season, hot chocolate is a hit among the people.

Based on Jurassic Coast theme, Purbeck Ice Cream launch new range

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ideated 10 years ago, only came into realization when the company was approached by the Jurassic Coast Trust. The range includes: The Dig-a-saurus that combines vanilla Madagascan ice cream with a chocolate dinosaur which has to be dug out; Purbeck Rocks includes honeycomb pieces and chocolate footprint fossil shapes, and Ammonite Bite is all about ‘chocolate fossil ammonites and trilobites’.

ompanies usually make ice-creams on various themes, season or concept. Purbeck Ice Cream has released a new range of desserts in partnership with the Jurassic Coast Trust.

The company stated that 5p from every tub sold will go to the trust to help conserve, protect and educate people about the Jurassic

Coast World Heritage Site, a 95-mile stretch of coastline from East Devon to Dorset. The Jurassic Range was launched at the Etches Collection in Kimmeridge, a museum housing many fossils collected from the local area, which are up to 150 million years old.

The concept of Jurassic-themed ice cream was

The company spokesperson said “The concept was that you could carefully dig around a Belgian chocolate dinosaur, eating all the Madagascan vanilla bean ice cream before victoriously consuming the revealed historically accurate dinosaur.”

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I ce Cream Times - January-February 2018

Blue cheese and cheddar ice cream launched in UK

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ath’s ice cream parlor Swoon has made some limited edition cheese ice cream to celebrate World Cheese Awards 30th anniversary. Swoon’s Head Chef Luisa Fontana makes two different sorts of cheese ice cream based on previous World Cheese Awards winners.

World champion winner, Bath Blue made a blue cheese gelato with a creamy texture, salty bite and speckles of the distinctive 8-10 week ripened blue veining throughout. A solid British classic, Mature Cheddar completes this pioneering pair, brings a deep, rich and nutty flavour to the bright and velvety Cheddar cheese gelato.

Fontana explained “We’re always looking for ways to push the boundaries with our gelato making at Swoon, so having developed many savoury gelato flavours in Italy, we wanted to bring this idea to the UK using award-winning cheeses from the surrounding area."

The gelati experts are no strangers to dreaming up unusual culinary delights, creating pumpkin ice cream at Halloween. Commenting on cheesy ice cream, Fontana said “This is a new journey for the taste buds of many in Bath and Bristol, but I hope cheese and gelato lovers alike will embrace these two unique flavours.”

The product shall be available in Bath and Bristol bars. Swoon served Bath Blue cheese and Montgomery’s Mature Cheddar cheese gelati at the World Cheese Awards 30 anniversary celebrations held at Tobacco Dock in London as part of this year’s Taste of London Festive Edition.

South Australian ice cream Co. looks to explore Chinese market

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n Australian ice cream producer has realized that there’s new business opportunity in China's 1000-year love of green tea. In the year 1923, Golden North began making ice cream, but seen financial crisis in 2010. Therefore five South Australian families came together to buy the business.

Marketing and Export Director, Trevor Pomery has found a niche in the Chinese market which is about to deliver jobs for the small regional town of Laura in the state's mid-north. “We'd all been involved in the company and had faith in the future of the company.”

After a visit to China, Pomery returned to Australia and worked with Golden North's flavour developer to come up with new green tea ice cream flavours.

Austrade helped him find first-year international students from Adelaide six months ago to taste-test a short-list of four flavours of the product. “They loved it”, he said.

The students rated the ice cream on the basis of flavour, texture, colour and other categories.

Ironically, the winning flavour was a Japanese ‘matcha’ tea. The first shipments are due to be exported in January.

Golden North employs 65 people in the small country town of 550 residents, is also air freighting 4000 litres of fresh milk to China. Pomery said China-Australia free trade agreement has assisted the company.

"There are obviously tariffs when you go into a country, and part of the free trade agreement is the decrease in the tariffs. So what it does is make our product more competitive with the locally produced product,” he added.

Ice Cream News

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I ce Cream Times - January-February 2018

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I ce Cream Times - January-February 2018

Company makes use of Location Data as promotional plan

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roYo is a brand that sells high-protein ice cream. This company faces three primary marketing challenges: generate awareness in a market, amass foot traffic and stand out in growing pack of specialty ice cream brands.

VP of marketing of ProYo’s, Mike Fransz said “the frozen dessert area is one of the most cutthroat spots in the whole store.” Locationbased targeting emerged as the all-in-one solution for the issues faced by the company. ProYo and its agency of record, Oniracom, partnered with inMarket, a beacon and location data provider to support an omni-channel campaign that aimed to boost product discovery, foot traffic and trial. “We are not about tossing up a billboard and hoping people see it. We turned to digital as a relationshipbuilding tool. We don’t just want people to find our product and we want them to try it.”

InMarket’s software development kit is integrated in around 700 apps reaching roughly 50 million active mobile devices in US. They use the data from its first-party integrations to identify and target consumers who are likely to be receptive to a message based on their movements in the real world over time.

There was a need to find health-conscious people who expressed an interest of ice cream on social media and who had a propensity for shopping at retailers that also stock ProYo. The campaign was live nationally in more than 1,100 retail locations.

Using inMarket’s knowledge of store visit patterns, ProYo was able to target potential consumers and approach them with messaging before they could go on their next shopping trip.

Oniracom CMO Mike Wald “It was valuable for us to be able to target people by looking at their pre-purchase behavior in popular shopping list apps, recipe sites or when they’re reading about a product like ProYo. That helped draw consumers to ProYo before the store visit.”

With ProYo hopefully on their mind when they enter the store, target audience received push notifications on arrival from one of the shopping apps integrated with inMarket that emphasized the product’s selling points, such as the fact that it’s high-protein, gluten-free, low in fat and other details likely to appeal in an attempt to drum up sales without necessarily having to offer a discount or a coupon at the outset.

CMO at inMarket, Cameron Peebles said but reaching people in the right frame of mind when they are in an appropriate location and intend to buy – “all of that requires a variety of integrations and accurate data sources. A lot of the timeliness and accuracy issues you see in the space are because the data isn’t always-on or isn’t collected through direct integrations. The quality of the data has to be first-party-validated by multiple data points. That way you’re not just saying, ‘Someone is likely here.’ Rather, you know who a person is and what they’re doing in that moment, so you can communicate with them in a creative way that drives action.”

The ProYo campaign tapped a combination of location-based data points through inMarket to verify store visits, including beacon data, GPS and Wi-Fi signals and data gathered through inMarket’s SDK footprint. Brand awareness of ProYo increased by more than 21 per cent and purchase intent among target shoppers more than doubled. The click-through rate on ProYo’s preshopping messaging was 4.47 per cent well above industry benchmarks.

Fransz said “You can have the greatest data out there, but if it’s not actionable, then you’re wasting or missing an opportunity with your consumer.

But by understanding the data, the timing and consumer shopping trends and habits, our ad space became that much more valuable and that much more likely to have an impact.”

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I ce Cream Times - January-February 2018

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I ce Cream Times - January-February 2018

35

Innovative spoon-in-lid packaging for an ice-cream container

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hen a product offers you an innovative and unique package, it automatically attracts attention. Convenience is what makes the customer happy with usage of the product.

Nestlé Brasil Ice Cream launched a series of 140mL single-serve packages in December 2016 with a Peelable IML lid, including a spoon embedded in the lid. In the same vein, Plastic packaging producer Plasticos Regina, ice cream producer Froneri, and IML label producer Verstraete IML developed and produced the new IML lid.

on a variety of target groups with premium, mainstream, and economy packs. Since December 2016, Froneri has been using the Peelable IML lid for its on-the-go ice cream in Brazil.

This product comes with a lid with an easy-toremove spoon wherein consumers can open their ice cream removes the spoon from the lid and enjoys the ice cream directly.

The spoon stays intact when filling, stacking, and transporting the ice-cream packages. IML spoonin-lid packaging also eliminates two steps in the regular production process: The label does not need to be adhered afterwards, since it is integrated into the lid, and the spoon is an integral part of the lid.

Together in a joint venture, Froneri combines knowledge and expertise of Nestlé and R&R Ice Cream. Headquartered in U.K, Froneri ice-cream division has a staff of 15,000 actively present in 22 countries. Froneri’s focus is to produce innovative ice cream.

Their ice-cream products range from cones and ice lollies to ice cream in a cup and multi packages for a wide range of popular commercial brands and private labels.

This ice cream manufacturer focuses specifically

The high IML print quality increases the appeal of the product, which in turn enhances the brand image among consumers, according to the company.

spoon available.

This user-friendly spoon-in-the-lid design gives us a real edge on the competition. Besides, individual spoons would unnecessarily complicate the logistics distribution of our ice cream.”

Associate Industrial Director at Plasticos Regina, Bruno Dedomenici said “The greatest challenge in this project was to integrate the perfect spoon into the lid. Verstraete IML sent us a number of test labels.

We provided each other with feedback so that together we could arrive at the best functionality, optimal design, and readymade molds. Nestlé is very pleased with the result.

The spoon is extremely easy to remove from inside the lid, and the system is both safe and hygienic. In addition, the spoon is of the perfect size, lightweight, and sturdy.

Packaging Development Nestlé Brasil, Henrique Bechara said “We’ve been aware of the advantages of IML for some time, since we use it for other packaging solutions. IML entices consumers with a premium look and feel.

It also stays securely in place when filling, transporting, and stacking our packages.

It is also technically possible to integrate a spoon into an IML lid, creating a significant competitive advantage. Consumers can eat their ice cream whenever they want, since they always have a

We absolutely recommend Verstraete IML as an IML partner. Verstraete IML

responds quickly to inquiries, respects deadlines, and communicates clearly.

Their high level of engagement and technical support were essential to the success of this project.

Thanks to the excellent collaboration between all parties, the new Peelable IML spoon-in-lid packaging could be implemented very quickly.”

I ce Cream Times - January-February 2018

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Ice Cream News

I ce Cream Times - January-February 2018

37

ELANPRO showcases its Dynamic Range of Commercial Refrigeration Products at KHADYA KHURAK 2018

I

ndia’s leading Commercial Refrigeration Company, Elanpro will exhibit a wide variety of products that emphasize its commitment to providing sustainable and innovative refrigeration solutions to customers at Khadhya Khurak, 2018.

The company will showcase its entire range of Ice Cream and Diary Refrigeration products along with Retail, Kitchen and Bar Refrigeration solution in Hall No. 1 Booth 37 at the Exhibition Center, Helipad Grounds, Gandhinagar. The company will showcase its technologically advanced products like Glycol Freezer, Visi Coolers, Visi Freezers, Ice Machines, Elanpro Bakeshop DC series, Reach Ins, Blast Chillers and Freezers, Salad and Prep counters, Chest Freezers amongst the others.

Elanpro will also introduce its customers to the recent launches focusing on sustainability for hospitality industry. They include customizable, energy-efficient refrigeration solutions – Elanpro Flexi Drawers and Elanpro Garbage Coolers.

ELANPRO FLEXI DRAWER is a fridge and freezer model that fits underneath countertop in place of cabinet. The product preserves cold air providing unrivalled temperature control for the food items.

The uniquely designed product allows users switch the drawer from fridge to

freezer at the push of a button.

The product is equipped with LED temperature display and upgraded refrigeration system that enhances temperature control and cuts food wastage.

The new offering uses ecofriendly hydrocarbon refrigerant, R290, which has a GWP (Global Warming Potential) of just three. It also features ‘green’ polyurethane insulation, which has an ODP (Ozone Depletion Potential) of zero. The product is ergonomically safe while delivering excellent energy efficiency.

and risks with respect to food. Speaking on the participation, Ranjan Jain, Managing Director, Elanpro said, “The show presents an ideal opportunity to showcase our innovative product range while directly engaging with customers about quality solutions for their refrigeration needs. For those who haven’t worked with us previously, it is a platform to speak to our team and find out what we can offer. Our stall will showcase some of the pioneering, top quality products that make the restaurateur’s life easier and more productive.”

ELANPRO will also showcase Elanpro Garbage Coolers which a unique solution to the problems of bacterial contamination and bad odours associated with food waste. A professional range of coolers for the refrigerated storage of food waste, the new product by Elanpro refrigerates the garbage to stop further decomposition until its final collection.

The company will be exhibiting a number of different products to help save energy, save time and save money.

Elanpro’s Commercial Refrigeration product range provides safe storage and handling of temperature-sensitive preparations in the appropriate optimum conditions without any risks.

A user friendly product, ELANPRO GARBAGE COOLER is equipped with a touchscreen control panel for display of instructions in plain text. The product is easy to clean as it is made of stainless steel.

Anti-bacterial removable door comes with top and front option maneuvering waste disposal. The doors are fitted with exchangeable magnetic gaskets. A simple, economical and long lasting product, it is meant for all types of kitchens to avoid odors

launches and the chance to provide feedback on what they would like to see in next generation refrigeration equipment designs. Visitors can visit the Booth 37 to find out more about the company’s new offerings, electrical components and elements improving the efficiency of its products.

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I ce Cream Times - January-February 2018

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Article

I ce Cream Times - January-February 2018

T

Innovative flavors to drive the ice cream taste

he combination of dairy items like milk and cream along with other ingredients and flavours, syrups make a wonderful product called ice-cream. Most varieties contain sugar, although some make use of sweeteners. In some cases, artificial flavorings and colorings are used in addition to the natural ingredients. The global market for ice-creams is projected to witness a striking growth by 2022 in terms of value and volume.

Initially, the ice cream was regarded as a luxurious product. After the nineties, the ice-cream industry has undergone several changes till date. From occasional outdoor celebrations to an all-family enjoyable experience, it has played a role in increasing ice cream consumption in the country.

There has been a shift from impulsive purchase to a family ice cream pack in household fridge.

Organized sector has also recognized ice cream industry as an opportunity for expansion, growth and profitable business.

Ice-Cream Times connected with clients in the flavor segment of ice-cream industry. They shared their expertise on latest trends and innovations, competitive market scenario in this industry.

Flavour market scenario Consumers look to try ice cream products of various regional and international inspired flavours. Over thirty per cent want to consume ethnic ice cream flavours, such as green tea or mango, whereas the rest are interested in internationally inspired ice cream formats such as Japanese mochi ice cream and so on. As many as 20 per cent of Italian, 17 per cent of Polish and 16 per cent of French consumers are interested to try ice cream with ethnic-inspired ingredients such as wasabi, green tea or saffron.

In US, mochi ice cream, the Japanese treat of frozen rice dough around an ice cream filling will continue to tickle the taste buds of ice cream regulars. Meanwhile, Thai-style rolled ice cream also continues to gain popularity in North America and other regions. Ice cream is expected to continue to expand strongly in India as purchasing power increases and manufacturers shall invest to expand the availability of ice cream in small stores.

Chairman of Sonarome-Frutarom India, T.S. Gulhati said there has been good growth in the production and consumption of ice cream in India in recent years. “Several new companies have sprung up offering variety of flavours. Established companies like Unilever, Amul have been adding new products in the premium range.

Then there are manufacturers like Naturals who have created their own niche market among people who are willing to pay premium. Every day flavor, companies are being asked to provide new and exciting flavours to keep customers' interest in ice cream alive.”

Flavour market in the Indian ice cream industry has been greatly evolving. While it is safe to say that the classics still lead the business, they seldom become the signature of any brand.

Chief Executive Officer, Symega Flavors India Pvt. Ltd. Paulo George feels that Vanilla still continues to be the most popular choice followed

by Strawberry and Butterscotch, it’s the crafty flavour fusions and flavours inspired from ethnic preparations, exotic fruits and nuts, etc. that have generated most interest over the last decade.

“The increasing visibility of international brands

and premium products across the market shelves is a clear indication that customers are in agreement with changing dynamics of this business. It’s a great time for organizations in both the flavour and ice cream industries that are willing to push their carts beyond the conventional boundaries.”

bits, coated nuts etc) that deliver a visual element in addition to the taste experience. In summary, we see this as a reflection of the customer’s evolving preferences and experimental, adventurous outlook– where change is the only constant!”

Director of Delta Nutritives, Prakash Sanghvi said in India, there has been a demand for good product. “Consumers are aware of the product they consume hence it is important to serve them the right product. They are willing to pay for good products. Therefore we see plenty of good ingredients being used. We see natural products gaining popularity.”

Combination of several flavors to create a single unique flavor is a trend that has caught the attention of manufacturers of ice-cream industry. Sanghvi agrees to this as aforementioned statement further adding that the company’s dips like chocolate, pista, salted caramel etc are very popular. Also Joshi is on the same page, when he said that in order to survive in highly competitive market every ice cream maker is looking for high differentiation factor for their products & this can be achieved by using composite flavours only.

“This trend is picking up & will remain popular for long time. This trend is also driven by the end consumers as they are willing to experiment & look for exotic flavours.”

Business Development Manager (Middle East & SAARC), OROR Flavours & Chemicals Pvt Ltd, Sarang Joshi stated that Indian ice cream industry is one of the fastest growing segments of the dairy or food processing industry. “Currently ice cream market in India is estimated to be over INR 4,000 crores, and is growing at a rate of 15-20 per cent year-on-year. It is projected that by 2019, the market will reach around INR 6,000. Hence it is imperative for us to focus on this segment being flavour manufacturer & our customers can rely on us when it comes to Dairy flavours.”

General Manager – Flavor Business in VKL, K M Sathyan said “Several players are moving from North to South, vice-versa and many foreign players have entered the Indian market. Since the icecream industry is growing, at the same time ingredients segment has witnessed growth. It’s all about what you offer on the plate. What new you can offer for them, people want something new.”

Trend of combing multiple flavors Millions around the world crave for ice-cream because it is delicious, nutritious and reasonably inexpensive food. Ice cream is composed of the mixture of milk products, sweetening materials, stabilizers, emulsifiers, flavours or egg products which fall under the ingredients category. Flavour is considered the most important feature of the ice cream product. Commercially ice cream is classified as plain ice cream, chocolate, fruit, nut, frozen custard, confection, puddings, mousse, multicolored ice cream, ice milk, lacto, novelties, frappe etc.

All ice-cream companies should launch new and exciting flavours to keep the momentum on in the right direction. Gulhati noticed that there has always been seasonal introduction of new, exciting flavours but most of them are brought as ‘flavour of the month’. “Some of these become regular feature like Sonarome Paan flavour.

A major segment of customers for ice cream are children who get bored with the same flavours.

Therefore, manufacturers have to create some excitement around their brand by introducing seasonal launch of new flavours. We have received enquiries for Jaggary flavour, Masala Munch flavour, and combination like Cola ginger, cola coffee, coffee nuts etc. These flavours bring a new excitement in the market but many of them last only one season.”

Fusion flavours have certainly hit the right chords with the audience. It is in a way reminiscent of a classic but always comes with an interesting twist! With a growing demand for products that invoke multiple senses and create a one-of-a-kind experience, fusion flavours are a definite go-to for all the ice cream creators. George said that, “we also see the increasing use of “inclusions” (fruit

VKL follows a simple mantra when it comes to combining multiple flavours into one. Sathyan elaborated, “We have an international flavour in Indian format, and Indian flavours in international format. Caramel cheese cake kulfi in Indian form, Chocobar in international format, rose and coconuts with white chocolates added are some innovations by our company.”

Role of indigenous flavours With changing time, taste and preference of consumers has changed which boosted the growth in Indian ice cream market in the past few years.

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Also, growing demand for natural and traditional flavoured ice cream, coupled with penetration of international brands, improvement in cold chain infrastructure and rapid urbanisation are factors driving Indian ice cream market.

The most popular classic flavours are chocolate, vanilla, strawberry and mango, while other traditional Indian flavours such and kesar pista and

pista kulfi are highly popular. Indians are looking for new innovative flavours. There is a radical change in the thinking of Indian consumers as they prefer different flavours, variety and range.

India has its own traditional ethnic flavours starting with good old Kulfi, Mango, Kesar Pista, and several others. However, worldwide Vanilla continues to be the No.1 flavour with almost 40 per cent share followed by chocolate, strawberry. Gulhati said that even though ethnic flavours contribute to small volumes, they are still important. “There is need to innovate in ethnic flavours which most flavours are doing quite well.

For example Sonarome Paan flavour for ice cream is quite popular. There are also ice creams with Chilli flakes, Ginger and Masala blends.”

Local flavours are always a crowd puller and it is no different when it comes to ice creams. As per George’s views in the past few years, numerous

Article

I ce Cream Times - January-February 2018 brands have brought out flavours that are close to Indian taste buds and nearly all of them have done wonders! “Rajbhog (Amul), Chikki (Havmor), Gulab Jamun (Arun), etc. are a few of the interesting ethnic-inspired concepts launched by industry leaders in recent times. Over the past 12 months, 1 in 5 ice creams launched in India have an ethnic touch to it. The growing demand for these flavours is not just in India but also across the globe.”

As per Sanghvi, indigenous flavours have a market share of less than 5 per cent. However, most consumers look for an indulgence while eating ice cream. Therefore, ice cream manufacturers make sure to offer a full selection of premium and super-premium products in innovative flavors and with such mix-ins as cookies, brownies, candies and cakes.

Premium savoury ice cream brand can propel

their dips for sticks are very popular. “Fillings that do not get hard and are spoonable are also very popular.” The company provides customers with innovative products at regular intervals.

Regarding the innovations in his company, Sathyan said initially matka kulfi used to come in a mud pot and there was a ban on the use of it because of heavy metals migrating from the earthen pot to ice-cream. Everyone then started making use of plastic. What VKL did was it crushed all the matka pots and created a new flavor called matka flavor. You can feel and taste the authentic matka kulfi flavor.

“Also in winter, the ice cream industry goes down and hence we came up with a tomato flavor.

Tomato is used in an ice-cream format with a pinch of ginger and chilli to provide warmth in the body. We also are creating banana ice cream that comes on a stick and the consumer has to unwrap the yellow peel which is edible and then eat the blue ice-cream. Products like cake premixes, brownie premix, choco lava premixes are the recent launches by our company,” he said.

Joshi expressed that some of the composite flavours like Shahi Treat, Cheese Strawberry, Malted Milk, Tiramisu, double Chocolate & Praline Cream are the latest innovation OROR Flavours & Chemicals Pvt Ltd for this segment.

growth in markets as it combines refined flavour, reduced sugar content and locally sourced authentic ingredients. Though all won’t be excited about the idea of savoury ice cream, but adventurous consumers are game to test their taste buds. This tangy ice cream can enable many ice cream patrons to give up their favorite chocolate or caramel tub, as the younger generation like to experiment with flavours, hungry for something genuinely innovative and new.

Sathyan is of the view that in western world, the flavors immensely popular are cheese and variants of chocolate. “India is completely diverse country as every state has its unique flavor. As a company, VKL focuses on ethnic flavors. We are conducting research on the sweets product we eat in North and one in South is different. We want to get all those sweets and convert them into a flavor.”

Latest Innovations in this industry Today consumers are spoilt for choice when it comes to consumption of ice-cream and beverages. They have ample of options to choose from. Ice cream manufacturers make use of ontrend ingredients; blend sweet flavors with savory to create something different. Fruit ice creams are witnessing a rising mark in the consumption pattern. Sweet Me Strawberry Rhubarb Cobbler Ice Cream, Honey Roasted Peanut Butter Ice Cream and Cool Mint Sandwiches were named the most innovative ice cream products at the International Dairy Foods Association's annual Innovative Ice Cream Flavor Competition in 2017.

Every company has their own innovations that are promoted in the market at their appropriate time.

Symega has been working closely with ice cream brands across India in creating innovative flavour concepts for ice creams.

George added that innovations revolve around ethnic delicacies, sweet and spice combinations, creative inclusions, tastes inspired by classic Indian foods and beverages, and of course fruity fusions. Director at Delta Nutritives informed that

40

Competitive market scenario There is massive competition in the industry today. George stated that this competitiveness however does not come only from the national and international giants in the business sometimes it is the local players that run the show. After all, no one understands local preferences better than them! The number of new launches across brands in the past year is indicative of how much business has evolved not just in terms of flavours but also on packing formats and product claims.

On the competition in the industry, Sathyan commented that people are talking about lowcost ingredients, time is changing and hence even players must bring about change in their product portfolio. “Many have ventured into premiumisation hence the manufacturer has to keep balance between the normal and premium range of products.”

Sanghvi explained that “we have about 70 per cent of market share in this segment. Flavors vary from simple vanilla to all varieties of fruits, tiramisu, cheesecake, walnuts, pecan nut, almond, pure 100 per cent sicily pista, dipping for sticks. Delta Nutritves supplies flavours of the highest quality which are all natural, no preservatives and no artificial colours or flavours added.”

What’s on offer by these companies!

There are ample of products and services provided by this segment for the ice-cream industry. Ice Cream Times publication got several new updates regarding the same. So to say, Sonarome has a complete range of flavours for the ice cream and ice lolly industries including several new innovative flavours like Rajbhog, Paan, MavaKulfi Gulab Jamun.

OROR Flavours offers various flavours (Natural, Narure Identical & Artificial) for this segment. The company is well-known for Fruit Flavour, Brown Flavour & Ethnic Flavour category. Joshi said that, “to complement efforts of our sales team & display their capabilities to our customers, we have also come up with our Dairy Application Lab in Mumbai. In addition to this, due to our geographic reach to various international countries, we do share new concepts/trends with our customer & advise them how we can emulate the same in the Indian market.”

Gulhati further added that “we now also offer a range of natural flavours including those of forest berry, Blue berry, Black berry, Jamun, Ginger Cola, Orange Mint and many others including some Masala blends.”

In the current year, one of India’s largest companies Havmor has sold of its ice-cream business to Korean company Lotte at very high valuations. Other players like Vadilal and Lazza Group have also indicated that there could be further consolidation in the industry. This augurs well for the industry as the per capita consumption of ice-cream in India is still at 300 ml compared to world leaders like Australia (9 liters) and Sweden (8.5 liters). Further, with a total sale of 300 million liters in India during 2016 and neighbouring China having sold upwards of 4 billion liters during the same time period, the ice cream growth story of India has only begun.

Sanghvi agrees on this note that since there is healthy competition in the ice-cream industry, tough competition is bound to exist between the players. Gulhati stated that the market is very competitive.

“Therefore, if you want to stand out, you must innovate and bring new exciting variation of existing flavours and addition of new ones. Amul now offers ice cream sandwich - a good idea if the biscuit or wafer can remain crisp.”

Joshi believes that the market is highly competitive in the flavors industry & competition ratio (CR) is close to 65 per cent. However, he said that “we are able to make dent in the market due to business strategy which pivots around following pillars” a) Unwavering focus on innovation to create value added differentiation b) Technical competence & expertise with some of the sharpest brains in the field of flavour industry.

Symega offers flavour solutions for food, beverage and allied industries. The flavour profiles include classics, browns, ethnics, citrus, tropical, and forest fruits, fusions, nuts, savoury etc. In addition to the standard offerings, the company also works with R&D teams of its customers to develop innovative flavour concepts for their consumers.

George informed that “the delivery system of our flavours is in both liquid (water soluble and oil soluble) as well as powder forms, and they are available in natural and synthetic compositions.

In addition to ice-cream, we cater to 8 industrial segments, i.e., bakery, dairy, confectionery, beverage, savoury, nutraceutical, pharmaceuticals and animal feed.

Our core purpose is to delight our customers – be in the taste solutions we offer or the service levels we adhere to!” In that context, keeping in line with the consumer concerns over the use of synthetic food additives and focus for healthy ingredients, Symega has recently forayed into natural food colour solutions that further enhances their product portfolio and gives customers a one-stop solution for their flavour, colour and seasoning needs.

Savory flavors have been introduced for cheese, seasonings for buttermilk, fruit preparations, toppings for the ice cream industry

by VKL. Sathyan elaborated “We are concentrating more on ethnic flavors and traditional flavors like mawa, malai.

We do have vanilla and chocolate but Kesar kulfi is a popular product in the market. The tagline for our company is behind every great taste and this can be achieved through innovation.

Hence it is rightly said that innovation is the key to success. We have created some cake premixes, syrups, toppings, fruit dips etc. We plan to become the one-stop solution company for the industry.”

Conclusion In the past, the ice cream industry was restricted to small scale sectors hence investments were not substantial in terms of total investment or individual units. Therefore, technical improvement must be encouraged in terms to support infrastructure such as refrigerated transportation, storage and supply chain. The technology used is old and in time to come it would require upgradation.

Industry players in order to capture the market should focus on developing their product portfolio with the help of advanced technologies.

The entry of multinational and national companies growing in the ice cream industry elevates the competition level to a very high level. The consumption will also rapidly grow as Indians are increasingly looking for new flavours.

Ice Cream News

I ce Cream Times - January-February 2018

Italian Gelato Company to invest $14 M for its Concord plant

Cold Stone Creamery gives limited flavors, cakes Dark Chocolate Peppermint Ice Cream makes its comeback in the Chocolate Peppermint Perfection Creation featuring OREO Cookies, Whipped Topping and Fudge for a magical holiday treat.

on a campaign to make gelato America’s favorite dessert.

Casol and PreGel employees collaborated to convince owners of diners and restaurants that the popular Italian treat would sell well in the United States.

Senior Vice President of Marketing at Cold Stone Creamery, Kate Unger said “This season, it’s all about spreading joy with our comforting holiday flavors, Creations and cakes.

Casol said “We have found great success among the diverse network of businesses in the area and we’re proud to be a part of this infrastructure and grow with the progressive development that Concord is experiencing,”

I

talian Gelato Company in Concord will spend about $14 million to expand its International Business Park facility. PreGel America in the next four years, will add manufacturing and warehouse space to its building, which opened in 2008.

Though PreGel are in expansion mode, they will not hire new employees post expansion. The plant now employs a total of 93 workers.

The expansion will add an additional 110,000 square feet of space to the PreGel operation, which is located at 4450 Fortune Avenue NW. CEO of PreGel, Marco Casol, arrived in Charlotte in 2002

CLASSIFIED

Cabarrus County Commissioners and Concord City Council have agreed to a $420,000 incentive package that will be paid over three years.

Steve Morris, Chair of the county commission commented about the expansion. “They’ve found the right formula for success and we’ve got room for them to grow. It’s a treat to see.”

PreGel America is the U.S. division of PreGel S.p.A., based in Reggio Emilia, Italy. It makes gelato, soft-serve ice cream, pastries and specialty beverages. Concord facility is one of four U.S. training centers, where PreGel brings its customers to teach them how to use its products.

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his Christmas season, there is a lot to cheer about apart from receiving gifts and parties. To add more happiness for consumers, Cold Stone Creamery offers their new Caramel Chocolate Cheesecake Ice Cream as well as the return of Dark Chocolate Peppermint Ice Cream, both featured in festive combinations; plus two holiday cakes that are perfect for entertaining, all available for a limited time only beginning November 24.

Caramel Chocolate Cheesecake Ice Cream is an indulgent new flavor that goes great with fudge, Whipped Topping, Graham Cracker Pie Crust and OREO Cookies to create the Gooey Chocolate Cheesecake Creation.

We all know holiday celebrations are not complete without the perfect dessert and we have got two delicious options to help achieve a flawless holiday gathering with family and friends. Our Caramel Chocolate Cheesecake Wonderland cake and Chocolate Covered Peppermint cake will delight your guests and add some flare to your table.”

Caramel Chocolate Cheesecake Ice Cream and Dark Chocolate Peppermint Ice Cream, as well as the other promotional holiday items, will be available at Cold Stone Creamery November 24, 2017 through January 9, 2018.

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I ce Cream Times - January-February 2018

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I ce Cream Times - January-February 2018

43

Kwailty stands true to its name; offering best frozen treats for all

I

ndia’s largest FMCG Hindustan Unilever Limited (HUL) with a grand heritage of being present in India over 80 years. HUL is a subsidiary of Unilever, one of the world’s leading suppliers of food, home care, personal care and refreshment products with sales in over 190 countries. HUL works to create a better future every day and with brands and services which are beneficial for the consumers.

With over 35 brands in 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, HUL is a part of the everyday life of millions of consumers across India.

Kwality Wall’s - a product from HUL has captured many consumers’ hearts since decades.

The brand with the red & white heart spreads happiness across the world to people of all ages! Beat the heat with Fruttare, special love confession with Cornetto, crunch away all the worries with Feast, celebrate cherished family moments with Selections, brighten up a dull day with Paddle Pop, or create own special experience with Swirl’s there is a frozen treat for every little celebration in life.

This year, key launches from Kwality Walls include a limited edition offering ‘Red Velvet’ from Cornetto, along with three new variants in the paddle pop category during the first quarter itself. Capitalizing on popularity of red velvet as a flavour, Red Velvet Cornetto is an indulgent offering that combines rich icecream infused with actual cake pieces and dreamy cream cheese frosting set in a crisp, red wafer cone. This is the first brand to launch a red cone.

Kwality Walls’ Rose Kulfi is unlike any other and is a modern spin on an old favourite.

A decadent combination of delicate rose petals, rich khoya, and indulgent white butter infused with pista and saffron come together to form a kulfi that is surely going to make many hearts flutter.

For the first time ever, Kwality Walls launched the Cornetto Multipack, smartly termed as super-saver pack for the consumers. The brand’s decision to create multipacks gives consumers an opportunity to bring products typically categorized as out-of-home into the house, thus driving in-home consumption. Multipack offers 6 mini disc cones, with a mix of the Classic Vanilla

Ice cream is a very fragmented category, with more than 80,000 registered manufacturers. There are a slew of international brands also coming in. This gives consumers more options to choose from that is great. The key job to be done for all manufacturers as of now is to increase category consumption in India, since it is way lower than most other countries of the world. More number of players and increased heat in the category only helps that cause!

Spokesperson from HUL- Kwality Walls said “when we started by acquiring Kwality in early 1990s, the intent was to leverage our strength in distribution and technology and research.

The challenge for us was the new area and customer profile that we had not attended earlier.

In India, wherein most regions local players were really dominant, becoming a national leader was a big challenge as it required not only huge investments but also deep market

T

“we plan to expand to other geographic locations and go deeper into current geographies. We are also planning to enter Dairy and Beverages Industry by 2018 and grow the legacy while adopting new ways of working. Also recently we launched our new premium gourmet range named ‘BLISS’.”

The range has new age flavors, world-class packaging and is targeted at all the fudge lovers. It is innovative; since this is the first time any company in the world is launching the format of ‘soft top’.

The range’s response in the market has been phenomenal and Top N Town is excited to introduce new variants in the coming year, further driving growth through product innovation. Till date, ice cream penetration has remained low due to poor infrastructure and connectivity especially in the remote areas. Ramani believes that even though the government has taken major steps to improve the infrastructure there is still a lot of scope. Further improvement in road network and power situation will boost the brand penetration thereby going forward.

The competitive landscape in India is quite exciting. Ramani attributed factors like increasing urban population, rising purchasing power, entry of international brands in the Indian market are driving the growth of the ice-cream market. “With consumers becoming more evolved and selective, ice-cream manufacturers are expanding their range in terms of flavors, price points, healthy options, product portfolio, etc. Introduction of new products and innovation are the key factors driving growth of global ice cream market. However, Indian consumption remains much lower than other neighboring countries, and hence presents a great potential for growth for all the players.”

Apart from the lack of proper infrastructure, there are several other challenges that the ice cream industry faces. Ramani specifically stated that changing market structure: growth in smaller towns and semi-urban areas is largely driven by lower price points (Rs 5-10) thus lowering the average price points. Brands need to push higher price point products instead of aggressively playing the Rs 5/10 game.

Seasonality: Ice cream still remains a very seasonal category; there is need for consumer awareness.

Delivering the product at the right temperature to the consumers is one of the biggest challenges mostly faced by all players. Ensuring proper checks throughout the supply chain, outlet classifi-

cation for focus & freezer census with Geo coding so that auto audit can be done every month, educating the team on the importance of maintaining the right temperatures to avoid heat shocks are just some of the ways to ensure the same.

Month January 2018

customer

knowledge.”

He further added that “ice cream is also one of the very few impulse categories that we operate in as HUL, and hence it was a steep learning curve for us. Our global expertise in the category was of immense use and held us in good stead in our early years.

The market response to all their innovations has been extremely encouraging.

Cornetto Red Velvet is already among the top 5 SKUs in their portfolio. Pataka, the kids’ variant created a huge demand amongst kids and has performed superlatively well.

Top N Town = Happiness & Sweetness

op ‘N Town icecream company made humble beginning in the year 1970 in Bhopal. From then on, this brand has kept up to their promise - to serve smiles with ice-cream. It has been serving ice cream with smiles for almost forty glorious years. In 1970, Late Shri Balchand Kukreja made a humble start. The reins of business are held by his five grandsons who further developed the business to what it is today. Arun Ramani is one of the key persons leading Ramani ice-cream company, maker of Top’ N Town brand Ice creams. The vision is to make Top’ N Town, the first choice of customers, by setting high standards in taste, service delivery and price. Top N Town has scaled new grounds of success since its modest beginning. From one shop in one small town, presently the brand has over 900 exclusive parlors, 280 distributors and more than 30,000 retail outlets now.

The brand has covered ground in 8 States and aspires to become a national name soon.

Ramani takes great pride in the way things have shaped up at RICPL. Ramani quotes his father’s words - Success does not come overnight; you have to work for it. “I have an enterprising team, best possible professional support and the will to put in required hard work. My brothers stand by me to support and encourage. Nothing can stop our brand in soaring high.”

Top’ N Town always makes keen efforts to become a brand that’s synonym for Happiness & Sweetness. Top N Town also pioneered the production of low fat and sugar free ice cream in Central India.

To supply fresh products across all states, the company has plants at Bhopal and Durg (Chhattisgarh) with a combined production capacity of 1, 00,000 litres a day. With changing tastes of customers, Top N Town, as an ice cream brand has come a long way in this successful journey.

With their path-breaking innovations, planned roadmap and productive partnerships, Top N Town is all set to become India’s most loved ice cream brand, a yummy treat to be savoured by people of all age groups. The objective is to give ultimate ice cream experience to customers by providing bestin-class ice creams & desserts made from healthy and premium ingredients. The company’s vision is to reach 1000 cr by year 2020.

Director of Top N Town, Diksha Ramani, said that

and

alongside Classic Supreme Chocolate. Kwality Walls is the first brand to launch a multipack format with brands Cornetto and Magnum.

Wi t h the help of our sharp understanding of technology and research, our distribution network, and now a very strong understanding of the market, we have been able to become a dominant player in the market.”

Unilever has found a way to make ice cream healthier. Thanks to a new ice cream ingredient discovered by Unilever’s ice cream scientists.

The new ingredient is called ‘ice structuring protein’. This protein allows making ice cream and ice lollies which are lower in fat, sugar and calories and at the same time include more fruit.

Now make ice creams and ice lollies that better hold their shape and are less messy to eat.

Combine ISP with stabiliser technology to make products that additionally don’t melt so easily. Ice structuring proteins are widely found in nature in, for example, fish, carrots and grass.

They allow fish to survive in freezing arctic waters. The protein works by changing the shape of the ice crystals. Unilever’s ice cream scientists took this idea from nature and have applied it to ice cream with great success. It only takes tiny amounts of ISP to have the desired effect.

Issue Event Focus

Exhibition Name Khadya Khurak,

(2nd -5th January 2018) Ahmedabad

Methai & Namkeen Seminar (10th February 2018) New Delhi

February 2018

Event Focus

Acrax India (22nd-24th February 2018) BIEC Bangalore

Gulf Food Dubai (18th-22nd February 2018) Dubai

Aahaar

March 2018

Event Focus

(10th-14th March 2018) New Delhi India

Packplus South (9th -12th March 2018) Hyderabad

Anniversary Issue (June 2018)

June 2018

Event Focus Packplus

July 2018

Event Focus

August 2018

Event Focus

September 2018

Event Focus

(25th-28th July 2018) New Delhi

SnackBev India (31st-2nd August-September 2018) Bangalore

Indian Ice Cream Congress & Expo (5th-6th September 2018) Chennai FI India (11thSeptember2018) New Delhi

Interna�onal Foodtech (27th-29th September 2018) Mumbai

AnnaPoorna (27th-29th September 2018) Mumbai

Drink Technology

October 2018

Event Focus

November 2018

Event Focus

December 2018

Event Focus

(24th-26th October 2018) Mumbai

Gulfood Manufacturing (8th-November 2018) Dubai

Indian Cold Chain December 2018 Mumbai

44

I ce Cream Times - January-February 2018

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EDITOR Firoz H. Naqvi

CONSULTING EDITOR Basma Husain

ASSOCIATE EDITOR Glenes Bothelo

MARKETING EXECUTIVE S.H Hasni

PRODUCTION MANAGER Syed Shahnawaz

GENERAL MANAGER Gyanandra Trivedi

CIRCULATION MANAGER Seema Shaikh

GRAPHICS DESIGNER Naved H. Kazmi

121, 1st Floor, Rassaz, Multiplex, Mira Road (E), Thane -401107. Tel: +91-22-28115068 /28555069. Email:info@agronfoodprocessing .com, Website :www.agronfoodprocessing.com Printed, Published By -Firoz Haider Naqvi, RNI no- MAHENG13830 Printed at: Roller Act Press Services, A-83 Ground Floor, Naraina Industrial Area, Phase -1, New Delhi -110028, Reg Office :103, Amar Jyot Apts, Pooja Nagar, Mira Rd (E) Thane-401107, Delhi Office: F-14/1, Shahin Baugh, Kalandi Kunj Rd, New Delhi -110025 The views expressed in this issue are those of the contributors and not necessarily those of the news paper though every care has been taken to ensure the accuracy and authenticity of information, "Ice Cream Times" is however not responsible for damages caused by misinterpretation of information expressed and implied with in the pages of this issue. All disputes are to be referred to Mumbai jurisdiction