Ice Cream Times July-August 2017 by Advance Info Media & Events

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Amul has to go off air with frozen dessert advt: Bombay HC storyline and manner of commercial, it can be clearly seen that message that is sought to be given is that all frozen desserts contain vanaspati/ vegetable oil and all frozen desserts are necessarily unhealthy and harmful and should not be purchased and consumed.”

n an amnesty to Hindustan Unilever Ltd (HUL), manufacturer of Kwality Walls icecream and frozen desserts, the Bombay High Court restrained Amul from airing an icecream commercial. Justice S J Kathwalla allowed application filed by HUL seeking injunction against the advertisement of Amul which claimed HUL ice-creams where frozen desserts made out of vegetable oil and hence not safe to consume. Justice Kathawalla said, “I have considered the content, intent of the commercial, manner and storyline of the commercial and message sought to be conveyed by TVC in totality and it has become crystal clear that the same are shown with sole intention of disparaging the entire category of frozen desserts.” The court said in its 87-page judgment, “from the

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The court noted that commercials are being televised repeatedly and hence disseminating wrong information and creating confusion among viewers. The court also refused to stay its order and said it cannot allow Amul to indulge in negative campaigning against its rival companies. Senior counsel Ravi Kadam appearing for Gujarat Cooperative Milk Marketing Federation Ltd, maker of Amul ice-creams had defended the commercial and said that the ad doesn’t denigrate HUL’s frozen desserts. He said the ad was merely informative as it informed society and consumers that frozen desserts contain vegetable oil — Vanaspati oil. HUL’s counsel Virag Tulzapurkar said the ad specifically mentions vanaspati in Hindi while other parts of the ad are in English and it is so done to target a larger audience in disparaging its frozen dessert products.

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I ce Cream Times - July - August 2017

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Ice cream & Expo 2017

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Frozen desserts by Coca-Cola Amul appealed to revoke ban to enter Indian market soon on ice cream ads

oca-Cola shall introduce frozen desserts in India soon as the major beverage player intends to expand their portfolio beyond carbonated drinks into fruit-based and healthier choices. Company officials aware of the latest development said, â&#x20AC;&#x153;The new product will be available in the next three months, and initially will be sold in institutional formats such as movie theatres, and not as retail packs. The company will also put fruit chunks in Maaza and Minute Maid to make the drinks healthier.â&#x20AC;? Gujarat Cooperative Milk Marketing Federation that promotes Amul brand is the largest maker of ice cream and frozen desserts with a 17 per cent market share, followed by HUL with about 10 per cent. More refrigeration facilities will also enhance product availability in several categories, with ice cream and frozen desserts set to be amongst the fastest expanding in the next five

years. Value will be enhanced by an upmarket shift in urban demand underpinned by rising consumer health-consciousness and an increasing emphasis on convenience. As per Euromonitor International, this segment is anticipated to reach Rs 17,000 crore in sales by 2021. President of Coca-Cola India, T Krishnakumar announced it will invest Rs 11,000 crore in creating an agriculturefocused ecosystem, food processing units and sourcing that will help introduce a slew of innovative products in the fruit-based categories within the next 5 years. The company has a similar product under the Perfect Fruit brand in Australia and is sold by Coca-Cola Amatil, where Krishnakumar had been a non-executive director. Coca-Cola did not share other details stating that many innovations in the company are carried out in collaboration with bottling and business partners.

contd on. pg no.23

The tussle between two well-known brands in the industry just got messier after Amul has put forth a petition to Bombay High Court to revoke the ban on their ice cream ads. After last month, Bombay HC verdict, Amul had to refrain from airing the â&#x20AC;&#x2DC;controversialâ&#x20AC;&#x2122; ice cream advt. that made quite a noise in the ice cream industry. Challenging a month-old order in its tussle with HUL, Amul placed an appeal to bench of the Bombay HC regarding virtual freeze on airing its ice cream commercial.

Amul's counsel informed appeal bench of Justices S S Khemkar and M S Sonak that the â&#x20AC;&#x2DC;June order was like a blanket banâ&#x20AC;&#x2122;. Without admitting to any wrongdoing by Amul, the order could have sought omission of any portion being objected to. â&#x20AC;&#x153;Amul ice cream ad doesn't belittle HUL's frozen desserts, but merely informs consumers that frozen desserts contain vanaspati tel. There is nothing wrong in using the word vanaspati tel,â&#x20AC;? he said. As defined by Oxford dictionary, Vanaspati tel means vegetable oil.

Gujarat Cooperative Milk Marketing Federation (GCMMF) better known as Amul is a marketing giant with an annual turnover of over $4 billion. The company has filed a petition against the June 16 order of single judge, Justice S J Kathawalla of the Bombay HC. He pulled two of Amul's ads off air seeking to malign or disparage a rival manufacturer's product. Competitor HUL- a fast moving consumer goods giant sued Amul for Rs 10 crore, claiming the TV commercial demeaned its Kwality Wall's frozen desserts. Former state advocate general, Ravi Kadam -

HUL counsel Biren Saraf said the single judge had found that the entire ad campaign was â&#x20AC;&#x2DC;actuated by maliceâ&#x20AC;&#x2122;. The visuals' representation indicates that the frozen dessert is a â&#x20AC;&#x2DC;cupful of vanaspati and nothing else. It is trying to exploit vulnerable minds of parents.â&#x20AC;&#x2122; Amul and HUL will have the next hearing on August 21, the date scheduled to decide on the appeal and seeking relief. Meanwhile, the Amul ads remain off air.

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Food Safety and Standards Authority of India contd on. pg no.27

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I ce Cream Times - July - August 2017

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I ce Cream Times - July - August 2017

Ice Cream News

I ce Cream Times - July - August 2017

Mother Dairy’s Chillz ice cream TVC is truly enticing

other Dairy, one of leading player in the milk and milk products segment is out with their latest television commercial (TVC) for its Chillz range of ice creams and their target audience is the - young populace of India. Ogilvy and Mather, Gurugram conceptualized the campaign whereas Chrome Pictures have executed the production. Mother Dairy ice creams’ exclusive product format is such that they provide an immersive multisensory consumption experience and are meant primarily for individual indulgence. In addition to this mix is a great ingredient story of these ice creams being made with creamy milk and an abundance of chocolates, nuts, almonds and more. All of it truly makes Mother Dairy’s Chillz ice cream a delight for the taste buds and an indulgence that is simply too good to share. While often one may share a lot with their companions, but ice creams turns out to be ‘Aapke Liye. Sirf Aapke Liye’. Mother Dairy Fruit & Vegetable GM - Marketing (Dairy Products) Randhir Kumar said, “We are targeting consumers who are fond of ice-creams which are best to resist the heat in scorching summers. With growing

urbanization and exposure to global trends, the consumer expectations have also evolved. As a consumer centric orgnisation, we take the responsibility of meeting those expectations on us. Mother Dairy’s Chillz range of ice creams offers bars and cones that are made from creamy milk and superior ingredients, to truly delight their taste buds and entice consumption.” Ogilvy North, President Kapil Arora added, “One of the best things about Mother Dairy and its range of delightful Ice Creams is that they are made with real ingredients of the finest quality that are added to it in abundance. Our creative idea revolves around the truth that these ice creams are so delightfully indulgent that they aren’t meant to be shared; Mother Dairy ice creams ‘made for you, and only you’.”

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I ce Cream Times - July - August 2017

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I ce Cream Times - July - August 2017

Ice Cream News

I ce Cream Times - July - August 2017

Is frozen dessert good or bad?

industan Unilever that had filed a case in the Bombay High Court against the Gujarat Cooperative Milk Marketing Federation successfully obtained an injunction against an advertisement for Amul ice cream which disparaged frozen desserts.

The Food Safety and Standards Authority of India (FSSAI) already has categorized ice-creams under ‘dairy based desserts/confections’, further categorized as plain, medium fat and low fat depending on the percentage of total solids, milk fat and milk protein used. The food regulator defines ‘frozen dessert/frozen confection’ as a product obtained by freezing a pasteurized mix prepared with milk fat and/or edible vegetable oils and fat. The milk fat is used in such dessert for freezing.

Amul's ad had said that people should eat real ice cream made from milk, rather than frozen dessert made from ‘vanaspati’. The court said the ad was ‘guilty of disparaging a rival product’ -- Unilever's Kwality Walls, which is a leader in frozen desserts. The battle between ice-cream and frozen dessert makers comes in during summer all the time and usually consumers are unaware about the difference. But with the ad it has become very difficult to convince people that companies like Vadilal, Havmor and HUL make ice-cream and not frozen dessert. So the companies have taken the approach to educate the consumers by pointing them to the differentiation which the government of India has made.

According to ice-cream manufacturers, frozen desserts have captured a market share of 40 per cent of the Rs 1,800 crore markets with a growth of approximately 10-12 per cent every year. But according to health experts, frozen desserts have more trans-fat as compared to ice-creams. "Tran’s fatty acids are not good and they suggest icecreams are better than frozen desserts. Companies which manufacture frozen dessert said awareness should be raised on the virtues of vegetable oil compared to those of dairy fat. They also said that the cooking medium in an Indian house remains vegetable oil or mustard oil. This is the same ingredient that goes into the making of frozen dessert. The fact remains that nobody uses 'vanaspati' in frozen dessert. Well at the end of the day is frozen dessert a bad thing? No, it's not a bad thing, but there are differences. Importantly, a consumer has a right to know.

Ice Cream News

I ce Cream Times - July - August 2017

Little Lion expands offerings beyond ice cream in USA They ordered a restaurant-grade waffle maker and started serving their crispy, crunchy waffles topped with two scoops of homemade ice cream and fruit compote made from whatever fruit was in season at local farms. It’s been strawberries most of the summer and it’s time for blackberries.

ittle Lion Ice Cream owners Jubilee and Ian Miller take their ice cream cart to several events which take place in morning. People are hesitant to eat a bunch of ice cream before noon. So after several brainstorming sessions with creative minds at Old Town Farmers’ Market, the couple came up with a crunchy idea that has intensified business pace in the past few months. Little Lion Ice Cream, a homemade ice cream business that Miller’s started in March 2016, now is in demand for its waffles. One can get these every Saturday morning at the Old Town Farmer’s Market and every Friday and Sunday morning in front of the Espresso to Go Go’s location inside The Lux, 120 E. First St. Jubilee Miller said on Father’s Day, the waffle crowds were crazy and waffles were going well. Little Lion Ice Cream started with one cart but added a second one early this year. The Millers also are working on opening a brick and mortar store.

Millers realized that their fans are craving for waffles all hours of the day, not just breakfast. “You can have it in the evening or in the morning. They’re just perfect any time of the day” Jubilee Miller said. People can order the waffles topped with organic maple syrup only or with ice cream and compote. During evening hours, homemade chocolate syrup also is an option. Jubilee Miller said the couple has been surprised by success of the waffles. “I had one at the Strawberries & Art Festival in Harper and it was out-of-this-world good. Because they’re going so well and people love them so much, we’re going to try to do waffles probably at half our events if not more.”

I ce Cream Times - July - August 2017

Ice Cream News

South-based ice cream brand Dairy Day launched GST candy series

he acronym ‘GST’ in present context stands for “Goods and Service Tax”, a leading South Indian ice-cream brand, Dairy Day has made use of the GST launch with the release of their latest flavors that’s Guava, Strawberry and Tamarind (in short GST) candies. Chief Finance

Officer, Saurabh Kasat said that the company has sold over one million GST series candies since the launch. Dairy Day entered in manufacture of fruit candies last year with the launch of pineapple candies. “This was made available in select towns. The trials proved encouraging, so we decided to add more flavours. The turnover of the company is around Rs. 150 crore at present. We are targeting to reach Rs. 500 crore in the next three-four years by strengthening our base and product line across the entire South.”

Established in 2002, today the company manufactures and supplies over 30 ice-cream flavours in formats such as cup, cone, stick, tubs, and novelties. The production capacity of the plant is 1.2 lakh litres per day. “To augment production and strengthen our marketing efforts, we are planning to invest Rs.50 crore over the next 12 months. Motilal Oswal – private equity fund has made an investment of Rs.110 crore in the company,” Kasat added. Whether the company is interested for inorganic growth, he said “We don't have any acquisition plans in the near term. However, we will keep the option open and look for interesting opportunities to grow.” Regarding the GST in India, Kasat said, “Contrary to many sectors getting affected negatively on product price points, the Goods and Services Tax has been positive for us. The rate on ice-cream is 18 per cent, but the various benefits and input tax credit available on most taxes in the GST regime will help bring down the prices. We have taken a call to pass on the benefit to the customer. Now, we can centralise our distribution and keep warehouses only when it makes business sense.”

Havmor collaborates with Creativeland Asia for brand promotion

avmor Ice Cream has bestowed its creative mandate to Creativeland Asia following a multi-agency pitch. The agency will handle branding and communication duties for Havmor. VP - Head of Marketing, Havmor Ice Cream, Chaitanya Rele said, “Havmor has been on a fabulous journey of definition and redefinition over the last few years. As we continue on this path of growth, we are very excited to partner and work with Creativeland Asia. Through a tight pitch process, Creativeland Asia's out-of -the-box thinking and a genuinely innovative approach to the category really stood out. We look forward to working with the team at Creativeland Asia in creating real and impactful communication that really brings our brand to life.” Founder and Creative Chairman, Creativeland Asia, Sajan Raj Kurup commented, “Havmor is amongst the fastest growing ice cream brands in the country. They are in a unique position as the only

non-dairy player in India making 100 per cent real milk ice cream. We will leverage this positioning and design a communication strategy for the brand that breaks through the clutter. There is no doubt that immense competition in this category exists, but we want to make sure we stand out. We had a clear vision for Havmor when we presented our ideas during the pitch phase. They have ambitious plans for the market and the category and we are sure that together, we will be able to achieve what we have planned.”

Ice-cream festival celebrated at Chandigarh’s Sukhna Lake

isitors to Sukhna Lake in Chandigarh were in for an ice-cream treat this June. Chandigarh Industrial and Tourism Development Corporation, a government arm to promote tourism in the Union Territory (UT) had organized a three-day ice-cream festival at the popular tourist destination of City Beautiful.

Second edition of the festival held in scorching June has big names of the ice-cream industry, including international brands. Representative at

Cream Bell stall, Rajiv Sinha said. “This is a great platform for companies to showcase new flavours. Besides the standard icecream flavours, we have sugar-free variants for the health conscious this time.” Without any promotion by CITCO, the footfall was usual with several weekend visitors received a pleasant surprise at the sight of beautiful ogranised event. “CITCO should organise such events more often but they should publicise them to get a better response,” a visitor commented. Besides Cream Bell, Mother Dairy, London Dairy, Keventers, Baskin Robbins, Vadilal, Vita, Cafe Coffee Day, Giani, and Verka who participated in the festival, there were local brands such as Jas & Mey, Welcome Hotel Bella Vista, HF Super and Lahori Kulfi shown keen participation at this event.

I ce Cream Times - July - August 2017

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I ce Cream Times - July - August 2017

Unilever Ice Cream to Introduce New Frozen Treats In 2017

“Money cant buy Happiness, but it can buy our Flavour ingredients and that’s much of a same thing”.

orld's largest ice cream 2 - Acetyl Pyrazine company, Acetoin Unilever shall introduce 16 new Aldehyde C14 (Peach Aldehyde) frozen treats in 2017 Aldehyde c-18 (Coconut Aldehyde) across five of its brands. Allyl Caproate The new offerings Diacetyl include Breyers- firstEthyl Butyrate ever, non-dairy line Furaneol made with almond milk; and Popsicle-line L Menthol Flakes made with colors and Milk Lactone flavors from natural Vanillin sources. Variety of Ethyl Vanillin options that appeal to & many more..... tastes and preferences are available in Good Suitable for Food & Flavours Humor, Klondike and MAGNUM Ice We Also offer Aroma chemicals & 100% Natural Essential Oils Cream. The new treats are currently available Mr. Vinay S Raj +91 80 43468800 C/o Karnataka Aromas in grocery stores #160,KCI Chambers, www.karnatakaaromas.com 5th Main road, Chamrajpet, nationwide. Bangalore - 560018 aromas@karnatakaaromas.com

Vice President of Marketing for Refreshments at Unilever, Alfie Vivian said “Through our research, we know consumers' taste and preferences evolve over time. It's important to give our customers more of what they love and provide new offerings that satisfy different tastes, preferences and dietary needs. We're excited to bring joy to our fans by introducing a series of new innovations across our brands, whether that's new varieties, non-dairy options or products made with natural colors and flavors.” Breyers is introducing first-ever Non-Dairy line, available in two delicious flavors: Breyers Non-Dairy Vanilla Peanut Butter, Breyers NonDairy Oreo Cookies & Cream. Breyers proudly announces six of America's favorite flavors that are now made with non-GMO sourced ingredients, including: Breyers Natural Vanilla; Chocolate, Vanilla, Natural Strawberry, Strawberry, Mint Chocolate Chip. Also, Breyers has unveiled three new flavors to its Original line with more

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than 30 varieties. Launched in 2014, Breyers Gelato Indulgence with its trio of textures: creamy gelato, luscious sauce and gourmet toppings has been a success. Following this success, they have recently introduced three new indulgent flavors: Cookie Dough, Pistachio Biscotti, Cinnamon Roll. Since 1905, Popsicle has been popular with both kids and parents alike. The brand introduces Simply Popsicle, an ice pop made with real cane sugar and with flavors and colors from natural sources. The new line contains no high-fructose corn syrup and has 40 calories per pop. Consumers can also find new Popsicle pops in some of their favorite movie characters and flavors. This year, new varieties include: Popsicle Star Wars Ice Pops are inspired by the iconic lightsabers in the Star Wars films, and come in three delicious fruit flavors: First Order Cherry, Blue Raspberry Resistance and Galactic Watermelon. Despicable Me Minions Ice Popsicle Pops are inspired by Minions characters and come in two delicious flavors, Compai Blue Raspberry and Bello Yellow Lemonade. Popsicle Banana and Lemon-Lime is ice pops with new, fun Banana and Lemon-Lime flavors. Good Humor continues to be America's favorite candies and desserts as delicious frozen treats. Whether on sticks, as sandwiches or on cones, the brand features a variety of frozen treats that patrons love to indulge in. After the launch of two successful varieties in 2016, MAGNUM Ice Cream – the only ice cream bar in the U.S. made with Belgian Chocolate is on expansion mode. Their MAGNUM® Doubles ice cream line will feature two layers of decadent chocolate around a layer of sauce. These new varieties are a perfect addition to the lineup: Double Cookies & Cream and Double Chocolate Hazelnut.

In Sydney, Nutella doughnut ice cream is in great demand

utella addicts are in store for more fun and excitement as two of the best desserts have joined forces in Sydney to make the ‘Nutella doughnut ice-cream’. Tella Balls Dessert Bar in Dulwich Hill is now offering this lipsmacking overindulgent Nutella treat. It is such a delight to satisfy the Nutella cravings with coated in Nutella and filled with wonderfully rich Nutella ice cream.

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Love Crepe celebrates birthday of the big man himself in style this year, with doughnut ice cream sandwiches to pay homage to one of America’s finest desserts.

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This one will see you tucking into a housemade marshmallow gelato with biscuit crumbs, Nutella fudge, and toasted marshmallows all lovingly sandwiched between two halves of a fresh doughnut from Pioil bakery.

I ce Cream Times - July - August 2017

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I ce Cream Times - July - August 2017

Festive Charm

Ice Cream Soars

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et another season for ice cream industry is over and once again industry has witnessed double digit growth. According to big players their average growth is 25 per cent and for overall industry not less than 20 per cent. Many new flavours are introduced this season once again. The major flavour of the season was the parlours, the real growth engine of the ice cream industry at the moment. Companies like Havmor, Scoops, Pabrai’s, Top n town, Hatsun Agro, Naturals and many more are investing hugely in parlours. New concepts of parlours with international level ambience are giving a whole new dimension to the industry. Huber & Holly a new concept with elite interiors and never been used flavours are showing new ways to the industry. After the first flagship parlour in Ahmedabad, Havmor is planning more in a couple of metros and semi metros very soon. On the other hand, Cream Stone concept by Scoops is a big hit. In south India, their reach is in almost every major city, they just opened a new territory in Indore in central India with one Parlour. The story behind success is once again the ambience and new concept for the customer which attracts them. People are trying new things and if their trials are having tasty ending they will stick to it for a long time. When Naturals parlours was launched by Kamath more than a decade ago, no one imagined that this company will reach Rs 100 cr turn-over via only parlours and retails sales through their counters in parlours only. Naturals has shown a new way to the Indian ice cream industry which they never experimented earlier. Top n Town from Bhopal has also started expanding their reach and now has couple of hundred outlets in Mumbai only. They also have a number of parlours across Mumbai and suburbs. Similarly, Apsara yet another player from Mumbai is expanding beyond state boundaries in Bangalore. Apsara has also taken the same route of specialised flavours and comfortable ambience for the customers. Consumption in India is growing and providing opportunities to the allied segments to increase their services to the industry. In the last one decade ,import of new-technologies related to ice creams has tripled in India. Companies like Tetrapak, Gram, Technogel, Vojta and Nanging Puyuan have doubled their imports. You will agree, most discussed flavour of the season was GST. Ice cream industry has been kept at 18% slab for GST. According to the industry pundits it is little higher. They say that 12 per cent rate of GST would have been better for an industry which has just started taking shape. Size of the ice cream industry is 20 times smaller than it’s mother, the dairy industry. Finance ministry like other industry has kept dairy products in almost all the GST slabs from zero to 28 per cent. Ice cream has been unlucky on this front. The major jolt came for the smaller and seasonal manufacturers, now they won’t be able to take benefit of composition scheme. Ice cream is one of only three industries, Cigartte, Gutka-Pan Masala are the two others who will not get the benefit. This means manufacturers who are smaller or bigger all will have to pay same rate of GST. In the other segments that are qualified in composition scheme they will have to register with GST and if their turnover is less than 75 lakhs they will give GST @ 2% only. On these smaller manufacturers are upset and led some social media and road agitations in Delhi. This was a clear step-motherly treatment with this industry. Why only ice cream is kept in this category with two other products which are proven hazardous for the consumers? Do they consider ice cream in the same category of un-healthy products? These are some questions ice cream industry is asking from the government!!

ce-cream industry has seen an evolution wherein this segment has grown right from shape, form, consumer perception to the products and services being offered. Though initially ice-cream considered as an indulgent consumable item in the past, has now reached the stage wherein it’s happily perceived as a snack option by many. Thanks to the increasing disposable incomes and greater flexible expenditure, there is rise in the ratio of ice cream consumption in different regions and flavors. The change in consumers’ perception has allowed this category to grow in volume. Icecream market has been growing at a dynamic CAGR of 20 per cent. Since ice-cream business is volume-driven, the price shift is widely distributed and does not majorly pinch the consumers monetarily. However, this provides an opportunity for frozen yoghurt and gelato brands to explore the untapped market by educating consumers on merits of their products as well as expand their manufacturing and distribution capabilities. Hence to increase their market share, ice-cream manufacturers need to optimize their production systems, packaging technologies and cold chain management, ensure compliance with quality standards and get their marketing strategies right. To attract customers, the new mantra followed by ice cream companies is brand adoption of innovation through offers of better and unique taste variants matched by rising aspirations of consumers and their will to pay a premium. Another innovation is introduction of diet-friendly ice creams as part of brands’ premium range, such as low-fat and sugar-free ice cream as well as ice cream cakes. The word ‘stressed’ is so well arranged that when spelt backwards it becomes ‘desserts’! In India, the festival season begins in August/September with Ganesh Chathurthi, the elephant-headed Hindu god of good luck, and Onam, the harvest festival popularly celebrated in Kerala. In October is Navaratri, dedicated to Hindu deity, Durga, and Dussehra, the triumph celebration of good over evil. Festival of lights and fireworks is Diwali, and in the month of December, Christmas is an important event celebrated by Christians all over. Another festival celebrated by Hindu community is Holi, the time of colours and enjoyment that commonly falls in the month of March. For Muslims, the most important religious occasion is Eid, a joyous event for them as they pray for happiness, wellbeing, and peace for all. The sales of ice cream are peak during summer and companies now

focus on selling gift packs during festival time as many people are in a cheerful mood to celebrate the occasion. Since ice cream is synonymous to sweetness, there is a great demand for ice creams during festivals in India. Ice cream industry receives great response Director of Kamath Ourtimes ice cream Pvt Ltd, Girish Pai said “Most of the customers prefer novelty items during ice creams and at Naturals we have festive flavours like say for Christmas we have Cherry Berry & Berry bite, for Diwali we have Shahi Anjeer & Shrikhand, for Holi we have Thandai and for Ganesh Utsav we have Prasadam.” Indeed during happy moments and celebratory days, people want to share and express their happiness and hence often visit ice cream parlours after sumptuous dinner. The ice cream industry receives a definitive uptake of stock lifting during festival seasons. Partner at Pabrai’s Fresh and Naturelle Ice Cream, Kunal Pabrai said, “Festivals are a time of celebrations with family and friends and in India; sweet desserts like ice cream are very popular with customers. The level of sales frequently depends on the customer's innate historical preferences along with a tendency to buy something with the theme of the festival.” For Neeraj Tahalani, Director of Golden Dairy products Pvt. Ltd has observed that the sales

during festival season of Dusserra, Holi and Eid in Patna region picks up nearly by 20 to 25 per cent. Nagpur-based, Jain Ice Cream- Marketing Head, Mayank Rampuria believes that the ice cream industry receives positive response during festivals and other major occasions. Around the festive time, there are many events that lead to increase in the demand of ice cream. “People get time to go out with their families and celebrate.

I ce Cream Times - July - August 2017

Festive Charm

High during Festive Season! is a great mix with the events and occasions.” Growth rate achieved during festive season When there is an increase of sales of ice cream during festival time, it eventually leads to positive sales charts of several ice cream companies. Depending on the current profits, companies plan further course of action for the next fiscal. Pai clarified that festive flavour followed post monsoon achieve around 20-25 per cent growth in revenue. “This time we are aiming at 40 per cent growth”. Whereas Pabrai feels that overall branded segment of the ice cream industry grew by 18% last year. “During the same period, our company clocked a growth of 25 per cent year-onyear. We hope to step up the pace of expansion this year.”

Outings with friends become very common during festivals and other occasions. Thus, festivals and other major occasions (friendship's day, wedding seasons, etc) generate a very positive response for the ice cream industry as the demand for ice cream increases and so does the consumption.” Festivals always bring in additional business in ice-cream industry since festivals spread joy and positivity in people. Proprietor of Ideal Icecream, Mukund Kamath said happiness and icecream always go together since icecream is that one product people eat often when they are happy. Plus, now-a-days parties are incomplete without it. But the spike is area specific for example Diwali brings more business in North compared to South India, Durga Pooja in western India and Onam in southern India. However during Ramadan fasting times sales comes down across the industry. National Coordinator of Fun India Dairy, Niketan Verma said “similar to other industries and services, the ice cream industry also receives significant boost during festivals and other major occasions such as national holidays etc. People turn up in higher than usual number as ice cream suits perfectly as a fine dessert which they can serve and share directly without any preparation saving them precious time which they can spend in enjoying the occasion with family and friends instead.” Shashi Nath Mishra, AGM Sales of Adani Wilmar said the season of ice cream industry starts in February and the

festival Holi falls at the beginning of this season. The industry registers a spurt in demand during Ganesh Utsav in Maharashtra & Gujarat, Durga Pooja in Eastern India and Diwali and Christmas across the country. Festive season gives a small blip in demand during off season. Ice cream charm during festivals The festive season brings with it a positive aura that keeps people in a celebratory mode. What better time than to eat ice cream with the whole family sitting together and enjoying. Pai feels that festivals always give a boost for sale and one is

able to design marketing strategy appropriately. Whereas Pabrai commented that festivals are a time of celebrations with family and friends. “Nothing emotionally connects with consumers with regards to celebrations as much as sweet desserts do, specifically ice creams. With most of India having day temperatures above 20 degrees celsius, India is a prime market for continued increased consumption of cold desserts, particularly ice creams in their various flavours and formats.” Often because of hectic schedules and professional commitments, people are unable to devote time for families, hence the several religious occasions become an important time for them for social/ family gatherings. Festivals become the perfect time for food & beverage, ice cream companies to strike market with their latest products. Tahalani stated that customer movement is high in the market, further resulting in higher sales of eatable items. The ice cream industry does bloom during festivals and major other occasions. The demand of ice cream increases during these periods. Rampuria added that festivals and other occasions break the monotony of the ice cream industry. At times, demand of festive season leads to innovations of varied forms of ice cream. Therefore festivals and other major occasions are important for the ice cream industry as they lead to increase in sales as well as innovations. Mishra stated that many Indian festivals falls during off season of this industry and provide small windows to push its volume. Other than festivals, marriage season has major impact on demand. Industry gets good demand of frozen dessert from hotels and catering business. Consumer spending is always good for any industry and during festivals consumer tends to spend more. Kamath believes that festivals play a major role in icecream industry and it brings more business even in dull seasons like rainy season that is a very big plus point for the industry. “Icecream runs under full capacity in summer season so festivals play an important role in other seasons. Not only big festivals play a role in the industry, there are regional festivals like car festival and melas that happen almost on daily basis in different areas. This helps in selling novelty items which fetches more profits.” Verma agreed on the similar note regarding the key role that Indian festivals play for the ice cream industry. He said, “Festivities are good for all business activities especially for us, as being a part of F&B industry. These are the times which people celebrate and we happen to make a product which

In the Northern region, the Patna-based Golden Dairy products Pvt. Ltd receive nearly 40 per cent growth during Dusserra and during other festivals like Eid and Holi it is about 20 per cent. Northern India which is the biggest market is still showing good demand despite of monsoon reaching midway of its season. Mishra further added that “the industry has grown by 20 per cent this year though we have grown by more than 30 per cent. Early monsoon has impacted demand in western parts of the country.” Down in South, Mangalore-based Ideal ice cream growth per cent usually ranges from 20 to 50 per cent depending on the festivals. “In our case Dussera( Durga Puja) we do a sales increase of around 50 per cent and during Christmas time we do a sales increase around 40 per cent”, Kamath said. Hence ice cream sales growth is varied as per different areas/regions festival time. In North, it is evident that Holi, Diwali, and Eid time ice cream brands receive more sales as compared off-season. Verma anticipates that the company’s growth per cent to be around 15 to 20 per cent. The same reflects in accordance, when it comes to revenue per say. There is a striking point to note this year, as the situation is different with demonetization and GST

impact on the industry. Demonetization process led to currency crisis which resulted in decrease of the sales. Rampuria said that “sales dropped down by almost 20 per cent. People reduced spending on premium and expensive products of ice cream industry because of demonetization. GST hype has reduced the sales at present, but they do increase around the festivals and major occasions for some duration.” Flavors that enjoy high consumption during festivities There are several popular flavors that are enjoyed by the patrons. The ice cream market in India is set to soar high with the introduction of distinct flavors and premium brands. Also, now-a-days people are

health-conscious and hence ice cream companies have launched flavors that perfectly suit the needs of this category. At Naturals, the maximum consumption is of tender coconut, sitaphal and kesar pista besides festive flavours. Flavours like rabri malai, rose, almond and nolen gur amongst a host of other flavours that are popular at Pabrai’s Fresh and Naturelle Ice Cream. Pabrai quoted that “usually we see an increased uptake of Indian flavours during festive seasons. There has also been an increased appreciation for sugarfree range of ice creams that we manufacture at Pabrai's. Sugar intake has become an increasingly sensitive issue with consumers hence we see a greater number of consumers preferring sugar free desserts compared to their sugar-contained counterparts.” In Patna, Tahalani’s company sees an impulsive consumption of cones, IML cups, Kulfi and sundaes. Based on market research, it has been observed that ice cream sales depend on impulsive behavior of consumers and nature of festive season. Verma agrees on the aforementioned

statement, he said that candy and cones are usually preferred during Ganesh Chaturthi as people gather in large numbers and are on the move as part of the festivities; so it's easier to carry and consume them. Similarly, when it comes to Diwali, family packs are hot favourites. People stay at home to welcome guests and family packs suits the same perfectly. Even Kamath has to shed light on the same point; it is festival specific like during Christmas time Vanilla Icecream sales are more. During melas and regional temple/church/ mosque feasts more of novelties like chocobar, cones and dolly etc are sold. During festivals like Ramzan / Diwali, tubs and party packs sell more since icecream is used as a gift item as well as for home use. Festive seasons often lead to consumption and

appreciation of new flavors. Nevertheless, on a concluding note, Rampuria adds that the consumption of flavors like vanilla and choco-chips are very high. These flavors are classic and all time favorites. Their consumption during festivals and major occasions increases because they are consumed as ice cream as well as used in preparations of various desserts like shakes, coffees, brownie, etc. Evergreen and usable in various forms, the consumption of these flavors increases during festivals and other major occasions.

Ice Cream News

I ce Cream Times - July - August 2017

Baskin-Robbins provides Home Delivery through DoorDash service

his may sound hard to believe but BaskinRobbins delivers ice cream in the heat of summer to customers' front doors. Over 600 Baskin-Robbins stores in US now deliver scoops of ice cream, milkshakes, sundaes and cakes through DoorDash. The chain, owned by Dunkin' Brands Group Inc., previously tested the service in about 60 locations in Los Angeles and Chicago. VP-marketing at Baskin-Robbins, Carol Austin

said “convenience and immediate gratification they are huge customer needs. Customers today want what they want, when they want it.” Many chains deliver burgers, chicken and fries and other food items, but delivering ice cream has always been elusive. DoorDash is making use of insulated carriers to ensure the treats remain intact till reaches the destination. The only difference is that sundaes won't have whipped cream, which dissolved during the delivery time, the company

found during trial runs. BaskinRobbins stores that tested delivery also showed sales increases, Austin said. Dunkin' shares may get a boost from higher Baskin-Robbins sales. McDonald's Corp. is another fastfood brand bringing desserts to diners. Earlier this year the company said that it was partnering with Uber Technologies to offer delivery across the U.S. McDonald's delivery service includes sundaes, milkshakes and McFlurry desserts, though their ice cream is the soft-serve variety rather than hard scoops. Patrons must use the DoorDash mobile app or website to place orders for Baskin-Robbins products, and there are delivery fees that start at $2.99 and average about $5. Austin said, Baskin-

Robbins will look to expand the service to all of its 2,500 U.S. locations as DoorDash grows. It may also consider working with other third-party companies."We are interested in doing whatever we can to expand it. We are working to get it to everyone."

Little Man Ice Cream Serves Its Two-Millionth Scoop in Denver

t was a proud moment for every Little Man Ice Cream employee working at this ice cream outlet. Proudly handing over the shop's two-millionth scoop of ice cream and received applause from everyone who came to celebrate this monumental milestone, customers wanted to enjoy some of Little Man's famous ice cream. The shop famous for its wide array of flavors, including instant classics such as French toast, Salted Oreo and Space Junkie: raspberry ice cream filled with

pieces of fudge and marshmallow swirls. The cobbled plaza at 2620, 16th Street where the shop is located is always full of customers. In addition to the usual frozen splendor found, this Father's Day the kiosk's seating area was filled with local artisans selling T-shirts, jewelry and pottery, and also a station set up was made wherein children could make and decorate Father's Day cards. Little Man sells its cold treats hangs a sign that keeps a track record of the scoops sold. This occasion is not just special because it marks the ice cream shop’s success but for the reason that Little Man will donate to families in impoverished parts of the world. Since its foundation, Little Man has participated in a program called Scoop for Scoop that donates a scoop of rice, beans or other essentials to communities in need around the globe for each scoop of ice cream sold. All donated food is purchased from local vendors in to help ensure that the community's economy also gets a boost. The shop's owner, Paul Tamburello spoke about this initiative, “Little Man was built on the belief that business exists to make a difference.” Tamburello called over representatives from several of Little Man's beneficiaries, such as Hope Shine and Children's Future present there who spoke about families helped in Ethiopia and Cambodia, respectively. Through these organizations, Little Man does its part to aid communities in need. Tamburello also mentioned the impressive list of countries that Little Man has extended a helping hand: Senegal, Gambia, Ethiopia, Kenya, Myanmar, Cambodia, Haiti, Uganda, Peru, Palestine and Guatemala. Ice cream lovers were treated to live bluegrass from local acts followed by a video depicting the families and communities that Little Man has helped around the world. Little Man is not going to slow down in its mission to bring food to needy all over the globe. Looking at the vibrant and enthusiastic team working in Little Man, in near future soon they will celebrating the three-millionth scoop to even greater fanfare and grandeur.

I ce Cream Times - July - August 2017 Contd from pg no. 5

Vice-President, Public Affairs & Communications, Indian and South West Asia at Coca-Cola, Ishteyaque Amjad said, “We are committed to creating a ‘Virtuous Circular Economy’ for sustainable agriculture and provide a forward linkage to the Indian farmer. This can be broadly put under four major initiatives — adding juice to our sparkling portfolio, enhance local fruit variants within our existing juice portfolio, launch new range of products, and exporting Indian fruits to our global systems.” Group President of Future Group, Devendra Chawla said most companies are shifting their portfolio towards healthier options as consumers have become more conscious and are also choosing nutrients instead of just taste. “As a category, desserts are fattening and sugary. But bringing a guilt-free indulgence could appeal to the young generation. The next decade belongs to fruit and not food processing.”

Dondurma – unique ice cream that defies laws of gravity

id you ever see an ice cream that does not melt or drip easily and eaten holding the cone upside down, thus defying the laws of gravity? Dondurma, an ice cream is something different from others that have been tasted before. Dondurma - an ice-cream produced in Turkey and Azerbaijan has been a rage all over the world since the past few years. The elasticity of this ice-cream lends itself to a rather fun and enjoyable purchase experience.

The seller tosses the whole mass of ice cream in the air, and jovially teases customers with it by giving just the cone while the customer hastily tries to grab it. He also inverts the cone with the contents in it while performing these tricks; however, the ice cream remains does not fall! This happens for a few minutes before you finally can taste this Turkish delight. Many Turkish ice-cream vendors have practiced the move till perfection and being at the receiving end of this service can be quite an experience. Indeed, it is a captivating view to see how these vendors trick and tease people with ice cream before finally giving it to the customer. Peculiar thickening agents and ingredients such as Salep, a flour made from the root of the purple orchid flower and Mastic, a resin that gives the ice cream are used for its chewiness. Milk and sugar form the other main ingredients. Dondurma was founded in Turkey around the 1850s. The kahramanmaras region in Turkey is famous for this ice cream and was recently introduced in Noida. Dondurma is a 100% vegetarian ice cream and can be made in many flavors. The orchid flowers are brought to India to make this ice cream locally and to ensure that the taste and consistency of the ice cream is the same as the original one. Perhaps, the only difference is the type of milk used. Back in Turkey goat milk is easily available and is used to make the ice cream; whereas in India, cow milk is used to prepare Dondurma ice cream which only contains 0.5% fat.

News

I ce Cream Times - July - August 2017

Ultimate corrosion resistance: A4 stainless steel

hen it comes to corrosion resistance, stainless steel is the first choice. Therefore Elesa+Ganter has for many years offered standard parts in A2 grade and most recently also in the even more resistant A4 stainless steel grade.

featured many standard elements made of nonrusting steel. But stainless steel is not necessary the same as stainless steel: today’s material compendiums list around 120 grades with different alloy proportions. While Elesa+Ganter has so far focused on the use of A2 grade, one of the market leaders in standard parts now offers selected products in the even more corrosion-resistant A4 variant specially intended for use in chloride-rich environment, for instance within reach of the sea. These include the matt shot-blasted handwheels GN 227.4, DIN 39 ball grips, drop-forged DIN 580 eyebolts and eye nuts DIN 582. The hinges GN 237, GN 128.2 and GN 129.2 are now available in A4 stainless steel, and so are cabinet „U“handles (GN 425), star knobs (GN 5334.4), threestar handles (GN 5345.4), and one and twoarmed clamp nuts (GN 99.6 and GN 99.8) as well as slotted and split set collars (GN 706.2 and GN 707.2).

Standard parts in A4 stainless steel Food sector, Pharmaceutical and medical sector, Shipbuilding, and offshore constructions are the beneficiaries. Enhanced corrosion resistance has become an ever more important requirement in many different industries – with stainless steel gaining in importance because the material not only safeguards hygiene standards, but also ensures a long service life, low or no maintenance and therefore makes for safe investments. The Elesa+Ganter range of products has always

It is mainly the chrome, nickel and molybdenum constituents which lend the A4 austenite steel its high resistance against chloride and acids. All this makes Elesa-Ganter‘s A4 standard parts the ideal choice not only for use in shipbuilding or in the offshore industry, but also for the food sector, for pharmaceutical and medical applications or for swimming pool construction with its chlorinated water or water rich in minerals. A wide field, in other words. One reason Elesa+Ganter will gradually enlarge and expand its offer of standard parts in A4 stainless steel.

Year of 2016 seen 13 billion litres of ice cream sold

ew research from Mintel said ice cream saw global sales of 13 billion litres in 2016 with India, Indonesia and Vietnam among the fastest growing markets. China is currently the world’s biggest ice cream market, with sales estimated at 4.3 billion litres in 2016, followed by the US (2.7 billion litres) and Japan (756 million litres). Norwegian consumers are the biggest ice cream eaters, consuming 9.8 litres per capita in 2016. Four per cent of ice cream and desserts launched in 2016 carried a vegan claim. Mintel said while sales of ice cream have largely been dominated by Western markets in recent years, it seems that rising sales of this dessert are rippling throughout the East. India’s ice cream market has experienced a Compound Annual Growth Rate (CAGR) of 13 per cent in the past five years, in 2017. Volume sales in India are set to overtake those of more established markets, including the UK. Ice cream sales in India are forecast to reach 381.8 million litres in 2017, with the market forecast to reach 657.2 million litres in 2021. Mintel research finds that in terms of individual ice cream consumption, Norwegian consumers are the biggest ice cream eaters consuming 9.8 litres per capita in 2016, followed by Australia (9.4) and Sweden (8.9). Global Food and Drink Analyst at Mintel, Alex Beckett said “Food historians credit China with inventing ice cream and Marco Polo for introducing it to Italy on his return from the Far East. Skip forward to the 21st century, and the rate at which Western ice cream makers are looking to the East for inspiration promises to see renewed momentum. The rapidity with which India’s ice cream market is expanding is worth noting. The low per capita consumption of retail ice cream in India demonstrates the exciting potential in what

Elanpro Launches Hi-Tech Portable Ice Machine An innovative, energy efficient and high capacity machine for food service industry

ffering true portability and durability, Elanpro, India’s leading commercial refrigeration company, has launched a Portable Ice Maker with distinctive features like single water tap and optional online plumbing. Since these ice makers are portable, just put water into the machine and ice is produced in just a few minutes! Elanpro Portable Ice Machine is part of the affordable, hi-tech ELANPRO ICE MACHINE Series (EIM) combines productivity, reliability and ease-of-use with aesthetic appeal and quieter operation.

timer function, full and deficient water alarm that enables to leave the ice maker unattended, with the confidence. Elanpro Portable Ice Machine is aimed at meeting the on-demand ice needs of small Juice parlors, Bars, Restaurants, Luxurious residential apartments, sports bar, gym, spa, sports injury and trauma Centre etc.

The product is equipped with intelligent water use design. ELANPRO ICE MACHINE SERIES is equipped with new water management design that offers foodservice operators a low cost of ownership and superior performance even in the most challenging water conditions. The product uses both tap and bottled water.

Elanpro Portable Ice Machine is designed to dispense all three sizes of ice. Compact size (measures 17L x 14W x 18H Inches) plus lightweight design makes it super easy portable machine.

The technologically advanced machines reduces scale build up and the associated costs of scale mitigation, all while remaining very water efficient. The plates are made of stainless steel enhancing the durability. The Ice Machine also comes with automatic

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Beckett said, “In the US, mochi ice cream, the Japanese treat of frozen rice dough around an ice cream filling is set to continue growing in profile in 2017. Meanwhile, Thai-style rolled ice cream also continues to gain food press headlines in North America, often pitched as the next big thing in desserts. The Middle East also promises to become more influential for ice cream innovation. In particular, booza, a traditional type of ice cream from Syria and Lebanon has one clear advantage which should resonate the world over: it is very slow to melt.” Mintel research shows that ice cream aisles throughout the world have been experiencing a dairy-free makeover. The share of global dessert and ice cream launches featuring a vegan claim has increased from 2% in 2014 to 3% in 2015 and 4% in 2016, with Europe accounting for 59% of all launches in 2016. Beckett said “Consumers’ aspirations to live healthier and ‘cleaner’ lifestyles are motivating them to increasingly prioritize fruits, vegetables, nuts, grains, spices and botanicals. Consequently, plant ingredients and vegan claims are becoming more prominent in a variety of food categories – including ice cream.”

A user friendly product, Elanpro Portable Ice Machine delivers high levels of reliability and energy efficiency. Just with a mere press of few well labelled buttons, one can enjoy the first batch of ice produce within fifteen minutes only. The product is capable of producing upto 15 kgs of ice every day.

The product uses technology to simplify everything about ice making process. With a new team of experienced sales and technical personnel, Elanpro will also handle sales, installation, preventive maintenance and emergency repair services. Priced at Rs. 28000, ELANPRO PORTABLE ICE MACHINE is now available at Elanpro dealer stores.

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South Asia’s One & Only Ice Cream Industry Event

is the world’s second most populated country, although competition from street vendors should not be underestimated.” Over a quarter of Canadians were interested in ethnically-inspired ice cream flavours, such as green tea or mango, while 23% interested in internationally inspired ice cream formats such as Japanese mochi ice cream or Indian kulfi. In Europe too, ice cream eaters acquire a taste for the exotic. As many as 20% of Italian, 17% of Polish and 16% of French consumers interested in trying ice cream with ethnic-inspired ingredients, such as wasabi, green tea or saffron.

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Firoz H. Naqvi : +91-9867992299 Seema Shaikh : +91-8689979988 121, 1st Floor, Rassaz Multiplex, Mira Road (E), Thane - 401107. India. Tel: +91-22-28555069 / 28115068.Email: info@indianicecreamcongress.in Web: www.indianicecreamcongress.in

INDIAN ICE CREAM MANUFACTURERS ASSOCIATION Sudhir Shah-+91-9849025027 (Secretary IICMA) Samrat A. Upadhyay- +91-76988 69800 (Secretary General – IICMA) Regd. Ofce : A/801, 8th Floor, “Time Square” Building,C. G. Road, Nr. Lal Bunglow Char Rasta, Navrangpura, Ahmedabad - 380 009, Email: info@iicma.in Web: www.iicma.in

I ce Cream Times - July - August 2017

Largest All-YouCan Eat Ice Cream Festival in Boston

he 35th annual Jimmy Fund Scooper Bowl, presented by Valvoline Instant Oil Change happened at Boston’s City Hall Plaza on June 6, 7 and 8 from noon to 8:00 p.m. Dozens of flavors were served by top ice cream and frozen yogurt companies in the nation’s largest all-youcan-eat ice cream festival. All proceeds were collected for adult and pediatric cancer care and research at Dana-Farber Cancer Institute.

CEO of Valvoline Instant Oil Change franchisee, Don Smith said “We’re thrilled to partner with The Jimmy Fund to sponsor The Scooper Bowl for the 2nd consecutive year. What better way to celebrate the summer than by bringing a family-fun event to Boston that also raises money for a great cause?” Founded in 1989, Henley Enterprises Inc. is the largest Valvoline Instant Oil Change franchisee. They operate over 200 service centers across twelve states including: California, Delaware, Florida, Michigan, Massachusetts, Maryland, New Hampshire, New Jersey, Ohio, Pennsylvania, Rhode Island, and Virginia. Jimmy Fund Scooper Bowl raised more than $5 million for Dana-Farber’s lifesaving mission. This year participants skipped boundaries by purchase of Valvoline Instant Oil Change ‘Speedy Pass’ for $25. Pre-event tickets were $5 for children ages 3-9 and $10 for adults. Event day ticket prices are $10 for children and $15 for adults. Children below 2 years of age were free. A threeday Scooper Pass is $20. The Jimmy Fund (www. JimmyFund.org) exclusively supports Boston’s Dana-Farber Cancer Institute, raising funds for adult and pediatric cancer care and research to improve chances of survival for cancer patients around the world. Jimmy Fund is the official charity of Boston Red Sox, Massachusetts Chiefs of Police Association, the Pan-Massachusetts Challenge, and the Variety Children’s Charity of New England. The generosity of millions of people has helped the Jimmy Fund save countless lives since 1948 and reduced the burden of cancer for patients and families worldwide.

Right from achieving the first remissions in cancer with chemotherapy in 1948 to developing the latest new therapies, Dana-Farber Cancer Institute is one of the world’s leading centers of cancer research and treatment. It is the only center ranked in the top 4 of U.S. News and World Report’s Best Hospitals for both adult and pediatric cancer care. Dana-Farber is dedicated to a unique 50/50 balance between cancer research and care, and is also dedicated to translating the results of its discovery into new treatments for patients locally and around the world.

Ice Cream News

I ce Cream Times - July - August 2017

Ice Cream News

Ice cream that tastes like pizza in Philadelphia

sually ice cream shops specialize in providing sweet flavors that cool off tastebuds after consumption of hot slice of pizza on a summer day. While several ice cream parlours come up with interesting and unexpected flavors, it’s very rare that one gets the taste of dish in the form of a dessert. This particular wacky ice cream parlor’s latest and best invention is pizza flavored ice cream, made with tomato, oregano, salt, basil and garlic. At Little Baby’s Ice Cream in Philadelphia though it seems interesting, rather one is unsure how it tastes when paired with a

waffle cone. As an added advantage, the ice cream shop is located besides a place called Pizza Brain. Little Baby’s is famous for its experimental flavors. Some of the most notable, unusual ones include Cucumber Dill, Ranch, Grape Grape-Nuts and their ‘flagship weirdo flavor’ Earl Grey Sriracha. The shop claims that it sort of tastes like spicy Froot Loops. While Little Baby’s is certainly unique, pizza-flavored ice cream has been around for a few years now. L.A. based ice cream shop CoolHaus also tried out the strange flavor in 2015.

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Four creamy, vegan ice cream launched by Haagen-Dazs

aagen-Dazs has launched four flavors of creamy, vegan ice cream. The flavors include: chocolate salted fudge truffle, mocha chocolate cookie, peanut butter chocolate fudge, and coconut caramel! The new vegan ice cream is posted on the Haagen-Dazs website, along with all of the ingredients. Although it’s available at abroad Target stores, few of the stores do not have it yet, one can search on the Haagen-Dazs website for stores that carry it, but accuracy is skeptical. If anyone out there still isn’t convinced that there’s a huge paradigm shift to all things vegan, the explosion of plant-based ice cream, made without any animal products should be convincing.

Target will be carrying vegan ice cream made by Nestle, on the heels of Unilever’s launch of lots of vegan Ben & Jerry’s ice cream and a range of vegan Breyer’s Ice Cream, too. Even So Delicious, maker of vegan ice cream: Cashew Milk Salted Caramel Cluster (YUM!) was snatched up by Danone, a French company generating over 22 billion dollars a year in sales. Danone announced launch of a multi-million dollar campaign to promote So Delicious vegan ice cream! As per Nielsen, in the 52 weeks that ended on April 29, U.S. non-dairy ice cream sales in the grocery and supercenter sectors surged 46 per cent.

Baskin-Robbins survey reveals dads encourage children with ice cream than moms

orld's largest chain of specialty ice cream shops, Baskin-Robbins recently conducted a survey that reveals how dads use ice cream as a parenting technique compared to moms. The study also shows the role ice cream plays in bringing families together. The survey even made known many unique findings about fathers and ice cream, including: Dads Use Ice Cream to Incentivize: Fathers are 75 per cent more likely than mothers to use ice cream to bribe their kids to make them do something that they themselves are not interested in doing so. Ice Cream serves as a Peacemaker: 77 per cent fathers are more than twice as likely as moms (30 per cent) to use ice cream to end a conflict or argument. Dads used ice cream to resolve an argument with their spouse and think the same works with children. Ice Cream – the mood-changer: Nine out of ten fathers given their kids ice cream when they were sad or disappointed to help cheer them up. The best treat for all: Almost all parents (96 per cent) agree that ice cream is a great treat to enjoy with their family and friends.

Vice President of Marketing for Baskin-Robbins, Carol Austin said “we love to see just how much ice cream plays a role in dads' and their children's lives, and in bringing families together. That’s why we're so excited to have a special lineup of ice cream treats that help our guests celebrate Fathers’ day all month long. We know dads and their families will enjoy our new June Flavor of the Month, Made with TWIX Bars, and we're excited to offer our Cold One Cake, which celebrates dad in a fun and frosty way.” Baskin-Robbins kicked off summer season with a lineup of frozen desserts for customers who can now enjoy the new June Flavor of the Month. Made with TWIX Bars that features caramel and chocolate malt ice cream, TWIX bar cookie pieces, chocolate flakes and a caramel ribbon. This classic candy bar flavor can be enjoyed by scoop in a cup or cone. Also recently launched is the new Praline Pecan Cookie inspired by Baskin-Robbins' signature Pralines 'n Cream flavor and combines all of the same flavor elements in a delicious cookie. The Praline Pecan Cookie can be combined with any ice cream flavor as a Warm Cookie Ice Cream Sandwich or a Warm Cookie Sundae. Baskin-Robbins also offers a variety of ice cream cakes to help celebrate seasonal occasions, including Father's Day and Graduation Day. The cakes can be customized to feature Dad's or special grad's favorite ice cream and cake flavor combination, and can be ordered in-store or online.

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Ice Cream News

I ce Cream Times - July - August 2017

Create ice cream sundaes at this parlour in Surrey, England

ummer is intense at this time in Europe and if it continues to heat up in the next few weeks then Surrey's best ice cream parlours will have throng of customers walking in. It is good to try something different at times because one should not restrict their taste to certain flavors. Treats in Redhill High Street lets you make your own sundae, topped with your favourite chocolate bar. The dessert parlour has 60 flavours of gelato on rotation, with 22 in the store at any given time. Made by a company called Marine Ices, the gelato comes in wacky flavours including honey and ginger, bubblegum, salted caramel, tiramisu and Ferrero Rocher.

Manager and co-owner of parlour that opened on May 13 “You can essentially create your own sundae. The world is your oyster. You can literally freestyle the whole thing. Now we are getting a constant flurry of customers and we are getting that one person walking around town with an ice cream, and everyone wants to know where they got it from. If someone else comes in, someone else walks in to see what they

are getting. They are like a herd of sheep.” Scott and his business partner Alex Hoon set up business after seeing the redevelopment that occurred in Redhill. “It is going to be a chilled out, relaxing spot. We've got tables and chairs outside; we've got jazz music in the background. I want people to have a reason to come to town. I want it to be a social gathering spot where they can come and feel safe,” he said.

Contd from, Pg no. 5

Food Safety and Standards Authority of India (FSSAI) has categorised ice-creams under ‘dairy based desserts/confections’ with further categorization as plain, medium fat and low fat depending on the percentage of total solids, milk fat and milk protein used. Food regulator defined ‘frozen dessert/frozen confection’ as a product obtained by freezing a pasteurized mix prepared with milk fat and/or edible vegetable oils and fat. The milk fat is used in such dessert for freezing.

You can have your ice cream in a cup or cone and top it off with anything from fudge cubes to Belgian waffles, Matlesers to Jaffa cakes. Next in line are sauces with a choice of raspberry, strawberry, chocolate, maple syrup, caramel, fudge and even marshmallow fluff. Ice cream lovers are left with an important choice whether to take white whipped cream or Treats signature blue whipped cream. The dessert parlour also sells smoothies, made-to-order milkshakes, coffee and frappuccinos. They have plans to sell hot and cold food in near future including smoked salmon and cream cheese bagels and pulled pork in a brioche bun. Scott Pattison,

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I ce Cream Times - July - August 2017

Shirish Adi Appointed V.P and M.D India of Emerson’s Commercial & Residential Solutions

Emerson’s India Strikes A Hat-Trick

Copeland Scroll Digital™ Receiver Units HLR wins the India Cold Chain Awards 2017

Middle East & Africa, for Emerson’s Commercial & Residential Solutions.

offering innovative products and solutions for the HVACR (Heating, Ventilation, Air Conditioning & Refrigeration) industry.

Speaking on the occasion Hakan Erdamar said “I am delighted to announce the appointment of Shirish to this key position. It is an exciting time for us as we continue to provide innovative products and solutions for the Heating, Ventilation, Air Conditioning and Refrigeration (HVACR) industry, additionally products for commercial & residential solutions.”

n his new role Shirish Adi, Vice President & Managing Director, India, for Emerson’s Commercial & Residential Solutions will be responsible for the entire business and operations in the country. He will be directing and leading the organization to drive growth and profitability in line with Emerson’s strategic direction and business ethics. Shirish takes over from Sridar Narayanswami is promoted as President, Middle East & Africa, for Emerson’s Commercial & Residential Solutions. Shirish will be based at the company’s India headquarters at Pune and will report to Hakan Erdamar, President, Asia and

Shirish Adi has over 27 years of stellar experience at Emerson progressing through various management roles from the time he joined Daniel India operations. He rose to become the General Manager/Managing Director of Daniel Measurement as well as it Entity leader. In 2013, Shirish moved as the Business Director for Rosemount in India, with complete Profit & Loss (P&L) responsibility. Prior to joining Emerson, Shirish has worked with Advanced Spectra-Tek and DDE ORG Systems.

merson’s winning streak continued at the Cold Chain Industry Summit 2017, Mumbai. The Digital Receiver Unit HLR was adjudged winner in the Best Refrigeration / Product of the Year category. It was third win for Emerson this year, the earlier ones being at ACREX Award of Excellence & ASSOCHAM Award. With this win, Emerson has further cemented its position as the industry leader in

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Speaking on the occasion, Shirish Adi, Vice President & Managing Director, India for Emerson’s Commercial & Residential Solutions platform said “Our effort is to enhance food safety by offering transformational technology that protects the health of consumers while meeting our customer requirements of energy efficiency, reliability and value.” He further added, “It is therefore a matter of immense pride for us to receive this honor, as it is recognition of our commitment towards bringing innovative solutions to our industry.” The award was presented at a grand ceremony at the Cold Chain Industry Summit 2017, Mumbai, that was organized to cover the challenges and showcase trends facing the temperature controlled supply chains in India and beyond. Emerson offers the broadest, most reliable condensing unit product line. Leveraging the latest compressor technology, each platform provides the option to select the refrigerant, capacity, and application temperature. combinations that meet customer requirements. Its award winning, Digital HLR is designed to meet the needs of Cold Storages, Quick Service Restaurants, and the Retail segment. Among its breakthrough features is its compact design that provides for a remote condenser and digital scroll™ technology, which combine to provide significant space and energy savings.

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I ce Cream Times - July - August 2017

Latest dessert Unicorn Ice Cream Tacos in California

here are still some people on this earth who are not over with unicorn food craze. Many are under the illusion that unicorn food trend was fading away but this is not true. There is a new attraction in the unicorn food catalog – though one may feel hesitant to taste it but it won’t cause any harm to give the trend a try. A new ice cream shop on the west coast, unicorn ice cream tacos are officially the latest fad, and no one would not miss a chance to taste this yummy treat. It's like combination of the best of unicorn frappuccinos, bagels, unicorn toast and shakes, and unicorn cupcakes and finally adding sprinkles! The unicorn ice cream tacos came from an ice cream shop in Garden Grove, California called Sweet Cup, a treatery specializing in rolled ice cream. For those alien to rolled ice cream, this is also enjoying a trendy moment in the world of desserts. Sweet Cup is having a successful run with exciting, off-the-wall flavors. One such flavor is the Ube ice cream with Ube sauce — Ube is a common Filipino ingredient that has been taking the food world by storm since last year. Sweet Cup’s tacos are highly in demand because they are only available once a week for ‘Taco Tuesdays.’ It’s worth the wait in line to munch on the newest dessert craze, but if you are unable to go in on a Tuesday then during the week, order for Rainbow Road unicorn treat in a sweet cup instead. Customers not into the unicorn or taco trend can still indulge at Sweet Cup, too because they even sell their funky flavors in regular cups and cones. The Rainbow Road taco is as uniquely unicorn as it gets at the ice cream shop, with Fruity Pebbles, rainbow rope candy, rolled unicorn ice cream, and sprinkles rounding out the dish. Other tempting taco combinations include lookalike strawberry shortcake number, complete with cheesecake bites and some kind of strawberry sauce, and s’mores available with marshmallows and a chocolate drizzle.

Watermelon Ice Cream Sandwich captures attention on social media

atermelon and ice cream are indisputably the sweet food items consumed during summer months. A unique innovation, watermelon ice cream sandwich though no one has attempted to create one. Dominique Ansel Bakery, the bakery responsible for the iconic Cronut, you can eat the unexpected treat - What-a-Melon Soft Serve. As per the several Instagram posts by the bakery chef Dominique Ansel, the dessert sandwich is made with a thick slice of fresh watermelon, with a space cut in the middle filled with Ansel's homemade watermelon soft-serve ice cream. The watermelon also gets decorated with slices of chocolate designed to look like oversize seeds and comes with your very own tiny shaker of sea salt, for customers to add to taste. Unfortunately, though, it's available only at the bakery's Tokyo location, specially created to celebrate the bakery's second birthday. Ansel is a popular persona known for creating innovative food ideas and serving them at his bakeries all over the world. He's perhaps best known for Cronut, a croissant-doughnut hybrid. Recent Ansel creations include a limited-edition Oreo cookie spread, cold-brew ice cream, and the less-straightforward Zero Gravity Sponge Cake, a piece of cake magically floating in a balloon.

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I ce Cream Times - July - August 2017

Father's Day Special 30

Ice cream industry celebrates Father’s Day

Glenes Bothelo

8th June was celebrated as Father’s Day in India. One day cannot be enough to justify the hard work & struggle that a man does to sustain his family. The father’s presence in children lives is extremely important and there can never be a replacement. He is like a strong pillar and foundation stone for his entire family. Any unfortunate incident happens to him, then its’ like a crack in the pillar that makes the entire support weak. Just like how a husband is important for his wife, in same manner the fatherly figure is essential in the life of a child. Ice cream industry made use of this occasion and made several advertisements that celebrated this wonderful day of fatherhood. This year ice cream brands like Amul, Mother Dairy, Vadilal, Prabhat Dairy, Cosmos, Volup, I’KIM created some amazing advertisements on Father’s day attracting all the fathers who desired to celebrate with their kids. These commercials along with taglines had the right impact on ice cream lovers and were intended towards fathers so that they could enjoy this joyous occasion with the loved ones. All these ads were an instant hit on social media and other mediums wherever it was released.

Fathers’ day coincided with the most exciting sports cricket match – India versus Pakistan. Amul decided to merge both the events and came up with an awesome poster wherein the ‘Amul mascot girl’ is seen with a crowd cheering for the Indian cricket team. She is holding a board that states ‘Love U Dad’ and also mentioned in bold letters ‘FATHER OF ALL MATCHES’. This indicates that a father is the main head and authoritative person at home. His decision is ultimate and cannot be questioned beyond as he carefully listens and understands the issue at hand. This is due to the fact that experience and age has made him such a strong personality.

the Vadilal ad and one can see that a green Candy Pop with fatherly figure illustration on it expresses the bond and importance he holds in the family. He is a role model for his children and they always look up to him for guidance.

Mother Dairy had an innovative social media concept as they wanted to distribute vouchers worth Rs. 1000 to their consumers but only one condition. Children had to share the most interesting story wherein their Dad supported them in difficult times despite knowing their kids are at fault. It is obvious that later every father discusses about the problem and guides the children upon the same. A child will be glad that at least his father helped him in that situation because sometimes mothers are unable to handle it. The father’s supportive deeds make him a legendary hero in his children eyes. Mother Dairy campaign was something different as the child had a chance to receive Rs. 1000 voucher after sharing their story using #CheersDad.

Another reputed brand Vadilal based in Ahmedabad expressed gratitude to all the fathers with a simple advt. that sum ups everything in a single line – You are the Coolest Pop. A man works day and night just to see his family and kids happy. He puts in all efforts to fulfill every demand made; hence there is tremendous amount of stress on his mind. Check

Prabhat Dairy headquartered in Navi Mumbai duly acknowledges every man who is a father as Superman, because he is always protective and concerned towards his family. Prabhat Dairy poster greets ‘Happy Father’s day’ and with a salutation of ‘To the Superman of our life’. Every Dad wishes that his kids be successful and happy, hence he has to not just think about the present but rather prepare for the future. Here in the backdrop of the image, one can see a father-daughter in the kitchen and he is giving her a glass of milk to drink. The girl happily drinks it because her father is lovingly giving it to her. This beautiful image depicts the love and concern that every father has for his children. Prabhat Dairy’s ice cream brand Volup made a small video that wished all the fathers infinite joys in this world. With pista, strawberry and mango flavor, placed on a cone they want every father to feel special on the celebrated day. To a child, the father is a hero, friend, supporter, counselor, and he plays several other roles as well. Hyderabad-based Cosmos ice creams also kept it simple, with just a diagram of tie and collar that signifies the huge responsibility a man carries on his shoulders of sustaining a family. Though

he always portrays a serious look, he strives to spend quality time with his children but very often is unable to do so because of work commitments and targets. Another ice cream company by the name New Janta ice cream headquartered in Surat (Gujarat) whose brand I’KIM also shared a wonderful video wishing all Dads very sweet happy fathers’ day and acknowledged them as HERO because indeed they are heroes of their children lives. He will go to the extreme limits when it comes to safeguarding his young ones. After endless sacrifices and pains that the father endures, when children plan something special for him like a visit to the ice cream parlor will surely make up his day. Whatever are the circumstances, he is always like a strong rock for his kids and they can always rely on him for any help. These ice cream brands made Fathers’ day a memorable time to remember because these moments are cherished forever and are priceless.

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Feature

I ce Cream Times - July - August 2017

Unique delicious treats to relish for desserts

ndian chefs are combining unusual ingredients to create some delicious sweet treats. Fusion of specific items is the latest buzz in cooking and desserts spectrum that creates excitement in people’s taste buds. Merging distinctive flavours and textures by using several ingredients is becoming common. These days, chefs are making use of salted caramel, lemon grass, spices, vegetables and even herbs, pastry and integrating these ingredients to make yummy desserts. Thereby they create new flavour that gives it a special taste. Salt balances the sweetness and brings out the burst of other flavours in desserts. Savory ingredients are the first choice for chefs when it comes to innovation. Chefs in India are keenly experimenting with different food items to create a delicious blend of the new dessert. Today sweet dishes are not merely consumed post-lunch but are taken in between as fillers when one get those hunger pangs.

The unique combination of Chikoo & cheddar This rather unusual flavour combination of cheddar and chikoo is the brainchild of Aishwarya Kalakata’s creative imagination. Nutty Squirrel is well-known destination that specialises in ice cream sandwiches and preservative-free ice creams. A regular flavor was chosen and what ingredient could it be paired with, to make the item unique. For e.g. chikoo flavour was paired with different

types of cheese to see what could go well and finally cheddar was selected. This involves experimentation with different ingredients. Avocado Puree Now-a-days, avocado is hyped as a super food usually used in salads or guacamole and is rich in antioxidants. Chef Sharad Dewan uses avocado fruit as purée in a dessert. Used as avocado cream, in an Avocado and Matcha Tiramisu, this fruit is skillfully incorporated to augment the texture and lends itself well to the other ingredients with stronger flavours. The ‘Jowari’ cake This certainly is an impressivelooking dessert that one would surely love to indulge in. Considered as once-forgotten poor man’s food — millets are back to satiate one’s hunger. Chef Xerxes Bodhanwala elevate this dish to an altogether different level and used jowar flour to bake a gluten-free and vegan cake along with chocolate —JCC or Jowar Chocolate Cake. Available in Bengaluru at Red Fork, the combination of jowar flour, beetroot, 55 per cent dark chocolate and coconut oil to make this delicious cake. Serve this treat garnished with beetroot chips, coconut beetroot butter, citrus fruits and puffed jowar.

Lamb mince halwa For those who indulge in nonvegetarian foods, it is cherry-on-thecake that there is sweet dish specially created known as ‘lamb mince halwa’. People relish snacks with great delight right from samosas to green peas keema, the thought of using non-veg ingredient as a sweet dish or dessert brings to mind a very strange image. Chef Robin Batra at Trident, Mumbai BKC, boils the lean meat in milk three times to completely remove the strong odour of the meat. After that, the softened meat is minced with saffron. This is finally slow-cooked in khus, paan, cardamom, milk and ghee and the resultant gosht halwa is indeed mouth-watering. The Maple Taffy sticks Maple is a sugar candy made by boiling maple sap till the point where it forms maple syrup but not for so long that it becomes maple butter or maple sugar. The land of Canada has even maple taffies dedicated to it. This Canadian sweet involves boiling the maple sap until it becomes maple sugar. The boiling maple sugar is poured on clean snow and later lifted upon wooden sticks. Soft, chewy, sweet candy delight is best consumed when served fresh. Black Garlic Ice Cream loaded with Cookie Crumble Roasted coffee notes in a garlicky sweet go well with crispy chocolate crumbles match made in foodie heaven. This recipe

Oreo cream like a builds

on classic custard that’s luscious and rich. But those toasty roasted coffee notes in the black garlic, the fatty cream and crispy chocolate of the Oreos. Try some Bacon for a sweet! Bacon coupled with eggs is usually a breakfast for many urbanites. But just for a change, salty bacon is used by several chefs give the taste of sweetness in a dessert. Mumbaibased, Bono Boutique Ice Cream- Chef Alyssa Chesson has used it to enhance the flavours of her gourmet ice cream. The milk chocolate and bacon ice cream she offers is complete with bacon streak that brings out the creaminess of the milk chocolate in the ice cream. Matcha Green Tea cake Since decades till now, healthconscious people sip on green tea as they count their calories. Crushed into a fine powder from leaves, Japanese green tea is gaining popularity for its bitter-sweet punch in desserts. For instance, the Pistachio and Green Tea Chiffon encompasses pistachio and green tea chiffon cake with yuzu cream, vanilla sable and orange jelly. Making use Contd on. pg no, 35

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I ce Cream Times - July - August 2017

Rising Stars of Cold Chain Industry

ince inception of Coldrush Logistics portfolio, the client portfolio has been bejeweled by numerous esteemed conglomerates and multinational companies that they are truly proud to be associated with. It’s an immense pleasure to work for customers as Coldrush stands by their ethos of Total Client Satisfaction. In doing so, the team has been privileged to be rewarded from time to time, with some of the most prestigious awards and accolades.

In the year 2015, Coldrush Logistics was awarded by Kamikaze for Best Cold Chain Transporter. In the same year, Mahindra Transportation presented this company with ‘Emerging Fleet Owner of the Year 2015 for Alternative Thinking’ and ‘Outperformance in Growth Strategies’. FSC bestowed Coldrush with Reefer Service Provider in 2016. Confederation of Indian Industry (CII) conferred Coldrush with ‘Outstanding Performance Refrigeration Transportation Large Category’ 2016. 2017 will always be remembered as this company received Warehousing Achiever of the Year by Tata Strategic Management Group & Infinity at Global Logistics Awards event. Also this year, Jubilant Foods awarded Business Partners Summit for exemplary support that Coldrush successfully provided. The Coldrush team is truly humbled and honoured to have received these and is grateful to all the clients, customers, vendors, chain partners to have made this dream a true success in a short span of

time. These awards are simply proof to the fact that when the firm goes an extra mile for the customer, it gets compensated in diverse ways. Coldrush team lives by the expectations of clients, set higher goals and progress ahead to develop greater standards of work practices. GST Insight Here’s an insight into Goods & Service Tax (GST) effect on the Logistics and Warehousing Sector: Wherever you have logistics, inter-state transactions, movement of goods from one part of the country to the other, movement of goods from one part of the value chain to the next part of the value chain and till it reaches the final consumer, you will see a lot of positive impact. The Goods and Services Tax (GST) regime will witness the growth of the warehousing and logistics industry in India. New warehousing hubs are likely to be established in order to facilitate better transportations and logistics services across the nation. It will undoubtedly benefit the logistics corner and offer cost saving on the consumer end. The GST bill effective by July, 2017 and the government will facilitate E-filing of GST through online portals as well.

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Taco Waffles & Other Sweet Delights available at Max Brenner's, US

nternational dessert empire Max Brenner: Chocolate by the Bald Man sent hordes of tourists spiraling into a sugar stupor for more than a decade now at its US flagship near Union Square, but that doesn't mean resting on its chocolate pizza laurels. As part of a vaguelydefined revamp of its entire food offerings, over the past few weeks Max Brenner added or refined a number of dishes on the already insanely-long Sweets Menu.

Fondue, a cone of the pastry sticks with warm cups of raspberry and chocolate sauces (milk, dark, or white, your choice!) for dipping. Patrons must go in to try these mouth-watering food items that are rarely available in other places of the world. The S'More Concoction is a parfait version of the campfire classic, with layers of chocolate mousse, marshmallow fluff, crushed-up graham crackers, white chocolate chunks, and whipped cream, and you get three sides: toffee sauce, caramelized bananas (sitting in caramel sauce), and an actual open-faced s'more. If this is still not sweet and you want to try something more sweeter than what you had, eat the spectacular Melting Chocolate S'more Sundae instead, with vanilla and chocolate ice cream, layers of milk chocolate, marshmallow fluff and peanut butter sauce, all topped by an enormous toasted marshmallow with chocolate-covered graham crackers. white chocolate ganache and whipped cream on the side.

Under the new tax structure, the focus would shift from saving tax by having well equipped warehouses, to improving overall efficiency. The emerging of boutique companies with better warehousing facilities will lead to higher productivity in supply chains and the former would become more productive.

The Churro Taco Waffle, while only peripherally involving churros (the waffles are deep fried and rolled in sugar and cinnamon; it's more the "idea" of churros), is nonetheless an impressive and highly photogenic slab of sweetness, involving three scoops of ice cream, mixed berries, crunchy Choco-pops, mint, and a carafe of thick milk chocolate sauce which you pour all over everything, including the table. Crystal Churro

Automation of these assets will be seen, which will give excellent cost benefits to the operators. As the rents charged by organized warehouses will go down, the price advantage that unorganized warehouses presently enjoy will shrink. Customers and clients are in for a much more organized work flow in terms of paper work and accounting as well as finer services from Coldrush Logistics.

ACE Technologies provides the best range of commercial refrigeration products

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ACE Technologies deals with world’s finest range of commercial refrigeration products. ACE carries rich experience in Commercial Refrigeration & food service venture in India. ACE adheres to the market demand, make use of the technological progress as the driving force, listen widely to opinions of all customers and research ambient temperature, voltage, energy saving etc.. From different areas which are the key factors to design and produce chest freezers/Chillers, Water Bottle dispensers, Vertical Chillers/freezers, water coolers etc. under the brand name of ACE Frigoline. Our products are designed well suited to operate in all seasons. All the products deliver better performance due to highly energy efficient compressors and better condensing capacity. In-house design set up for matching, balancing and installation of refrigeration equipment. May we request you to allow us an opportunity to associate with you as a single window for all your refrigeration needs (Plug-In) and remote units. High end products we represent ISA from Italy. Frozen & Dairy Industry: Highly preferred by some our prominent customers like: Aditya Birla (MORE), Future group (Easy Day), Spencer, Spar, Walmart, London Dairy, Hokey Pokey, Amul, Cream Bell, Mother Dairy, Vadilal, Gopalgee, Paras, Nova Dairy, Drums Foods, Baskin Robins & many more) • Variant Models of Multifunctional Chest Freezers/Coolers (120L,200L,300L Single Door & 400L,550L,650L & 750L Double Door)

The most luscious was pair of (RED) Velvet Waffles - each about an inch thick. ‘strawberry sugar’ flavored rather than traditional red velvet cake is chocolate—slathered with a white chocolate cream, then topped with whipped cream and chocolate bits with a flask of chocolate sauce.

• Variant Models of Vertical Freezers ( 50 L , 250L ,450L Single Door & 1000L Double Door ) • Variant Models of Visi Coolers ( 50L, 120L, 200L, 350L , 450L & 450L, 650L DLX Single Door & 1100L Double Door) • Variant Models of Ice Cream Scooping parlor (4 Flavours,9Flavours,15Flavours up to 32 Flavors) • Variant models of Glass Door Freezers ( Curve Glass, Curve Glass Curve Body , Flat Glass & Island Freezers) ( 150L,350L,450L,550L & Island 450L,660L ACE Product USP: • Using World reputed compressor brand (Donper, Danfoss, Embraco, Siberia, ZEL etc) • Dual Condenser • Machines Designed at 45 deg C as per the Indian

ambient conditions • Elegant looks due to Italian design • Easy Maintenance due to Deck system in Vertical Freezers & Visi Coolers • Energy efficient due Quick Freezing technology ( 1-4 Unit/24 Hours in all chest Freezer Models) • Dual Temperature option in all chest freezers models ( +8 deg C - -24 deg C) • Better holding time due to 70 mm thickness in chest Freezers ( 6-8 Hours) • Pan India Sales & in-house Service Network • Wide product range

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I ce Cream Times - July - August 2017

Bhogal Cycles â&#x20AC;&#x201C; one stop solution for Mobile vending carts for ice cream products! enough for novelty bars, dipping wells for tubs of ice creams and cone production. Depending on the size of cart, there may be an additional storage space for supplies. Bhogal Cycles is focused towards customer satisfaction and has reaped benefits thereby becoming No. 1 supplier of vending solutions in India. The carts and kiosks are made with

ce cream cart is a mobile non-motorized commercial vehicle meant for ice cream sales. Usually these carts are generally spotted at public space, parks, beaches, schools or drive through residential areas. Sometimes a bicycle is attached to the cart, in order to improve its mobility. Bhogal Cycles is one of the best companies in India that specializes in providing all kind of vending solutions. They give shape to vending ideas by designing and manufacturing innovative and creative Carts and Kiosks. Specializing in designers and manufacturer of food carts, live food counters, cold and hot food counters and kiosks, snack carts, coffee and tea carts, fruit and veg carts, candy carts, juice carts, luggage carts, advertisement carts, ice- cream carts, beachcarts, display counter, bar trolleys, karry, kulfi cart, chocolate carts, etc. Ice cream industry makes maximum use of such carts as these are designed for easy movement and provides effective panel advertising to display product menus or appealing pictures that lure customers. Many carts come with cold storage

commercial grade materials and are customized according to the choice of colour, structural and practical requirements. Pioneered the designing and manufacturing of Cycle Based & Hand Pushed Mobile Vending carts meant for vending of Frozen and Chilled Food Products like icecreams and beverages by using Freezers and Refrigerators carted. The company provides

these following products especially for ice cream industry: Tricik Cycle Cart Normal, Tricik Cart Deluxe with Shockers, Hand Push Cart Deluxe, Chiller on Wheels (COW) â&#x20AC;&#x201C; Colddrinks and milk cart, Freezer on Wheels (FOW). Quality consciousness and customer satisfaction is a part of work culture in Bhogal Cycles.

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I ce Cream Times - July - August 2017

South Asia’s only ice cream event in Mumbai on 15-16 Sept Indian Ice-cream Congress (IICE) will be held at Bombay Exhibition Center-NESCO, Goregaon (E) Mumbai on 15-16 September 2017 Mumbai will witness the biggest show ‘IICE 2017’ in history of Ice Cream Industry in South Asia.

ncreasing per capita expenditure, rising young population, introduction of world class flavours, changing consumption patterns, is witnessing the steady growth of Indian Ice Cream Industry. The change in consumer preference from traditional ice cream to premium brands has now created the market base for international companies to launch their premium ice cream brands. The industry is seeing a growth of 35 per cent year-on-year basis, which makes it an attractive destination for international brands. With increasing consumption, the production capacity of ice-creams is set to increase with many manufacturers planning for expansion. Most of the ice cream projects are in expansion mode due to various reasons in this region. Companies are also working on new innovations as Indians are now looking for premium tastes with international quality and standards and IICE from last six years is continuously providing a platform to showcase their abilities. After a grand success in Noida (Delhi NCR) last year, one of the most significant events in global

ice-cream industry, IICE 2017 is scheduled to be held at Bombay Exhibition Center- NESCO, Goregaon(E) Mumbai on 15-16 September. Entering its 7th year, India’s biggest ice cream show always provides hundreds of ice cream manufacturers from different parts of the country and world to exchange their views on this platform. IICE with an aim of a higher degree of service to its client is laddering growth by 100% year on year. The show includes all that activities which led ice cream industries as well as manufacturers to their peak. The show will be co-organised by IICMA & AIM Events with Blue Star India as its ‘Title Sponsor’. IICE with its other event partners like Elanpro, 2m Cocoa, Morde Chocolate, DuPont, Mahaan, AE International, California Walnuts, Tetrapak is expecting around 250 exhibitors and 4000+ visitors from all over the country and different parts of the world, in upcoming show. According to the organizers of IICE Blue Star, Western Equipments, Voltas Refrigeration, Godrej, Haier, Bitzer, Ace Technology, Bluecold, Consta,

IC Ice Make, and Prick India Ltd are the leading companies dealing in refrigeration industry have showed their interest in the event. Process machinery like Tetra Pak, Target Innovations, ISF, Unique Equipment, Micron, Goma, V-Smart, Bhogal Cycle, Cart Studio, Techofour Electronics Pvt. Ltd, Harvest, Snowball Machinery, Tecknoice, Ice Com and Shruti Icemac Engineers, Bry Air, Mitora Machinex, Lovely Bikes, Sunrise Trolly Manufacturers, Schafer are leading brands who show their interest in Asia’s one & only one ice cream show. Raw material and Packaging companies like Morde, VKL, E-MoxKavitha Poly Pack, Kanchan Metals Pvt. Ltd., Progressive Polymers, Satnam Flexipac, Delta, Dukes, Mahaan, Taj, Lucid, Orchards Brands, Pellagic Food, Neelkanth Herbs, Fill Pack, Gujrat Enterprises, Carry Cool, Tulsi (K.B.B Nuts), Satnam Flexi- Pac, California Walnuts, Arbuda Kesar Company, DPTL, MoldTek Packaging ltd, Tessol, Kapcones, Adani Wimar, Promens, Oror Flavours, Liquid Flavours, Denali, Manik Engineers, AAKAMANI oils, 2M Cocoa, Farmer Fresh, CEC Flavours, Joy n Joy,

Garuda Engineers, MF Marketting, Plasto, Amar, Universal Oleoresion Fab Flavours and Print n Pack will display their best of services. Along with these many more, top ice cream allied companies have already booked their stalls to participate as exhibitors in the expo. Last year in Noida (Delhi NCR) IICE 2016 received 4000 visitors, 150 exhibitors and over 800 ice cream companies. According to Sudhir Shah Secretary of IICMA, “this year ice cream industry has witnessed not less than 20 per cent growth and it was one of the best in last one decade”. He also added due to unprecedented growth of the ice cream sector and growing scope of ice cream parlours and franchise trend, IICE 2017 in Mumbai is going receive huge number of visitors. IICE 2017 is expected to be bigger in size than all previous shows. Indian Ice Cream sector has become one of the fastest growing sectors in Indian food processing industry. Investment in technologies and new trends has broken all previous records in the last 4-5 years.

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I ce Cream Times - July - August 2017 Contd on. pg no, 31

of matcha green tea, this is a simple and appetizing dessert. Chef Manu Chandra bakes his chiffon cake with matcha green tea infused in the batter that imparts a prominent, yet unusual flavour to the dessert. Spicy Green Mirchi ice cream People in Bangalore who have deep fondness for fresh fruit ice cream are familiar with Thancoâ&#x20AC;&#x2122;s. This place will offer you the regular fruit flavours â&#x20AC;&#x201C; sitaphal, tender coconut, mango, and jackfruit. Founder Raghavendra Thane also introduced Green Chilli ice cream. This cold, spicy ice cream made with deseeded green chillies, milk and sugar is not for everyone, but it has been on the menu for the last six years. About 85 flavours have been developed since the company was launched in 2006. Rabri Ice Cream with the touch of Beetroot & Raspberry Sauce Rabri is basically an Indian dish thatâ&#x20AC;&#x2122;s a rich pudding made with bread and milk. Usually served warm, but this version is whipped into a creamy ice cream and served up with a naturally sweet beetroot sauce that has a delicious taste. The hint of cardamom and saffron bring in a certain flavor to the dish. The sweet treat will balance the high quotient of calories that rabri contains. So one can enjoy and consume rabri ice cream without any hesitation. Rabri consists of sweetened and thickened milk. This ultimate indulgence is highly calorific, especially when it has layers of cream in it! Spices, typically cardamom and saffron, and nuts are added to it as well.

Creamistry to open 70 new stores this year a record-setting year thanks to our ongoing innovation and unwavering commitment from our franchisees and employees. With a strong franchise development pipeline, amazing customer service and a spectacular liquid nitrogen smoke show that brings something entirely different to the burgeoning ice cream segment, we see even more accelerated growth in the years to come.â&#x20AC;? In 2013, Yim jumped on the liquid-nitrogen dessert trend when his first Creamistry opened in Irvine.

rvine-based Creamistry is on a global expansion phase. Founded in 2013 by entrepreneur Jay Yim, this liquid-nitrogen ice cream chain is expected to open 70 locations this year including the brandâ&#x20AC;&#x2122;s first shops in New York, China, Saudi Arabia and Kuwait. With 41 stores open in three states and three countries, the chain is expected to surpass more than 100 units in 2018. Expanding through franchising, Yim has operators with contracts ready to pull the trigger on stores in Arizona, Florida, Georgia, Louisiana, New York and Texas. He also has international agreements with operators in Kuwait, India and Saudi Arabia as well as a 500-unit master franchisee deal in China. Yim said in a statement,â&#x20AC;&#x153;In 2016, we experienced

Chilly moleculardriven scoop shops were popping up in Los Angeles, Denver and San Francisco. Yim said he got the idea long before opening his first shop. Born into a family of Korean bakers, Yim said he spotted a street vendor making ice cream with liquid nitrogen during a trip to South Korea in 200. His father, Charlie ran five Crown Bakery locations in Southern California, including one in Garden Grove. Yim has worked in the bakeries doing everything from sweeping floors to making raisin dough bread from the age of 12. Over the years he never forgot about the South Korean liquidnitrogen ice cream

stand. So he pulled the trigger on Creamistry â&#x20AC;&#x201C; a play on the word chemistry â&#x20AC;&#x201C; after he saw similar concepts opening around the country. Today, he has 27 stores in Southern California with six more expected to open within the next two months in Downey, Glendora, Menifee, National City, Pasadena and Pomona. New York will open in Manhattan in August. China will open in August. Kuwait will open in December.

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I ce Cream Times - July - August 2017

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I ce Cream Times - July - August 2017

Elanpro Upright Freezer

National Chocolate Ice Cream Day celebrated in US

une 7 was National Chocolate Ice Cream Day, and no better way to celebrate it with a sundae. In Wisconsin, where ice cream and related frozen custard are beloved, every day is like sundae. Georgie Porgie's Gina Esch said, ‘most of our sundaes are made with vanilla custard’ for the very reason that vanilla remains the top-selling flavor, echoed Cindi Sommer at Wautoma's classic Milty Wilty. The urge to create something innovative led to the creation of dusty road sundae fanatic. The main ingredients for this - hot fudge and malt powder (whipped cream optional) but with chocolate ice cream instead of vanilla as the base. Among all the ice cream desserts and custard puddings, the richest, yummiest is chocolate sundaes. Purple Door co-owner Lauren Schultz said “Our

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most popular chocolate extravaganza sundae contains milk and dark chocolate ice cream with hot fudge, chocolate sprinkles, chocolate chips, chocolate sauce, whipped cream, and a malted milk ball. My personal chocolate flavor is Malted Chocolate Chocolate Chunk. The addition of malt powder and the dark chocolate chunk pieces in the ice cream is heavenly.” Esch gladly said that “our best-selling chocolate custard flavor has to be Death by Chocolate. Chocolate custard, fudge, Oreos and chocolate flakes.” She said that her favorite was actually an entry from last year's custard contest – the Tabby Kat. “It's chocolate custard with caramel sauce and KitKat pieces. I love all things caramel and KitKat is one of my favorite candy bars. Put it together and this girl is in custard heaven!" The Ruckus' Scott Schwebel, Shorewood is the place where you can get a sundae with, ‘fresh-spun dutch chocolate soft-serve, spiced fudge sauce with Troubadour chocolate chip crumble and churro.’ Schwebel elucidated that it's not actually a sundae, “We call it a 'Saturdae' in our joint.” Milty Wilty owner Cindi Sommer said the turtle sundae is the most popular there, though with vanilla custard. In addition, they even make it with chocolate as the base. “I love hot fudge. Sometimes I make it a turtle, sometimes I add marshmallow or pecans or bananas or just have it by itself.”

edicated to the design and production of innovative solutions, Elanpro, India’s leading commercial refrigeration company has an innovative solution to meet the requirements of Ice Cream industry. An efficient choice for cooling, Elanpro Upright Freezer is available in two options - Frost Free as well as Static version. The new energy efficient range by Elanpro is equipped with Digital Display and controller which ensures accurate temperature. The innovative Low Emissibility Heated triple Glass ensures best display without any frost on the glass. Bringing modern technology to the table, Elanpro Upright Freezer range is fitted with best in class compressor which not only ensure very high performance but also offer low power consumption. The range comprises of models offering maximum choice based on the requirement of the outlet extending from 50 lts Counter top to 200lts, 400lts, 450lts and Double Door in 1000lts. The new product by Elanpro provides energy efficient, convenient, safe and reliable performance for optimal storage temperature environments necessary for a wide range of retail use. Priced between Rs. 28000/- to Rs. 1, 40,000/-, Elanpro Upright Freezers are now available at Elanpro dealer stores.

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Cartons/ Pouches/ Lids/ Labels are stacked in a magazine, the Feeder Belt takes one piece from the stack and slips into a set of Rollers and is moved on a printing Conveyor. After printing the cartons are collected on a stacking conveyor. The Cartons can be printed length wise as well as width wise. APPLICATIONS: Food Products: Spices, Cornflakes, Ready to Eat Items, Milk Products Etc. Pharma Cartons: Unit Cartons, Ointments, Syrup, Outer Carton Bottom Lock Ice Cream: Lids, Party Pack, Bulk Pack, Corrugated Boxes Engineering Electricals, Automobile, Stationary Items and Any other Specific Requirement Other Products: Rewinder, ConveyAor Plain or with attachments as per application, Pick N Place for INK JET PRINTING

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I ce Cream Times - July - August 2017

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Meet us Stall @ D8-C IICE 2017 15th-16th Sept 2017 Bombay Exhibition Center, Nesco, Goregaon (E), Mumbai

Expo 2017 15th-16thSeptember2017 BombayExhibitionCenter,Nesco, Goregaon(E),Mumbai

EDITOR Firoz H. Naqvi

CONSULTING EDITOR Basma Husain

MARKETING EXECUTIVE S.H Hasni

PRODUCTION MANAGER Syed Shahnawaz

GENERAL MANAGER Gyanandra Trivedi

CIRCULATION MANAGER Seema Shaikh

GRAPHICS DESIGNER Naved H. Kazmi

121, 1st Floor, Rassaz, Multiplex, Mira Road (E), Thane -401107. Tel: +91-22-28115068 /28555069. Email:info@agronfoodprocessing .com, Website :www.agronfoodprocessing.com Printed, Published By -Firoz Haider Naqvi, RNI no- MAHENG13830 Printed at: Roller Act Press Services, A-83 Ground Floor, Naraina Industrial Area, Phase -1, New Delhi -110028, Reg Office :103, Amar Jyot Apts, Pooja Nagar, Mira Rd (E) Thane-401107, Delhi Office: F-14/1, Shahin Baugh, Kalandi Kunj Rd, New Delhi -110025 The views expressed in this issue are those of the contributors and not necessarily those of the news paper though every care has been taken to ensure the accuracy and authenticity of information, "Ice Cream Times" is however not responsible for damages caused by misinterpretation of information expressed and implied with in the pages of this issue. All disputes are to be referred to Mumbai jurisdiction