Ice Cream Times November December 2016 by Advance Info Media & Events

Tel. : +91 80 3090 2200 E-mail : sonarome@sonarome.com www.sonarome.com

AN ISO 22000 CERTIFIED COMPANY

Jelly Joy Instant Mix Powder Cocoa Powder Compound Slab Choco Paste Thick Dressing/Sauce Hot Chocolate & Drinking Chocolate Powder Jelly Powder

For Corporate inquiries:

E-mail : info@chocoville.org or call us at: Tel +91-8588900201, +91-48504850

Your Reliable Partner

RANGE OF PRODUCTS

WEIGHBRIDGE

PLATFORM SCALES & LOW PROFILE SCALE

MULTIHEAD WEIGHER

PACKAGING MACHINE

CHECKWEIGHER

X-Ray

METAL DETECTOR

SHIPPER WEIGHER

ISHIDA INDIA PVT. LTD., 382, Ground Floor, Udyog Vihar, Phase-II, Gurgaon 122 016. Haryana. Tel: +91 - 124 - 3854392, Fax: +91 - 124 - 3854393 www.ishidaindia.co.in E-mail: sales@ishidaindia.co.in

Get updates: Twitter@BeveragesFood

Join us: Agro-FoodprocessingIndia

I ce Cream Times - November- December 2016

Rexnord

I ce Cream Times - November- December 2016

Demonetisation effect: Dairy Classic ice creams

Ice Cream sales down by 50% received 110 cr investment Rs10,000 notes), the scale and scope of this action is significantly bigger.

s Indians struggle to come to grip with the second de-monetisation of currency since independence (the previous one was in 1978 and restricted to Rs1,000, Rs5,000 and

Delivering his historical speech on the evening of 8th Nov Prime Minister Modi announced the demonetisation of Rs 500 and Rs. 1000 notes with an aim to eradicate black money and corruption, it comes as a major blow to the business class and the common man. However, the decision of PM Modi created panic and everyone rushed to the nearest ATM. Meanwhile long queues were seen outside the bank for currency exchange.

Cont on pg no. 10

otilal Oswal Private Equity has agreed to invest as much as Rs 110 crore to buy a significant minority stake in Bengalurubased Dairy Classic Ice Creams, in a growing sign that investment managers are taking advantage of an increased traction towards home-grown branded consumption themes. The Bengalurubased company is engaged in the business of manufacturing and selling of ice creams and frozen desserts. The funds will be used for capacity expansion in Tamil Nadu and Karnataka, deepening the distribution network and brand building, said MN Jagannath and A Balaraju, directors of Dairy Classic. Established in 2003, the company sells products under the brand Dairy Day and is one of the top five ice cream brands in southern India with a strong presence in Karnataka and Tamil Nadu. The company, which posted a topline of Rs 150

Get updates: Twitter@BeveragesFood

crore in FY16, has a chain of 15,000 retailers in these regions and a manufacturing facility near Bengaluru. The transaction would be the second dairy and eatery products related investment by Motilal Oswal Private Equity. Earlier, the company had invested in Parag milk Products, from where it could exit with more than four times return. Motilal Oswal is in the process of raising up to $300 million from offshore investors for its third private equity fund. The Mumbai-based alternate asset manager had raised its maiden fund of $125 million in 2007-08 and another $155 million three years ago. The first has been completely deployed while the second is almost fully utilised. â&#x20AC;&#x153;The consumption theme is playing well for private equity funds. Companies with strong brand identity and significant growth potential can provide great returns to financial investors,â&#x20AC;? said Vishal Tulsyan, CEO of Motilal Oswal PE.

Join us: Agro-FoodprocessingIndia

I ce Cream Times - November- December 2016

WALTER is a world-wide leader in the development and manufacturing of baking machines for sweet wafers and savoury snacks.

WALTERWERK KIEL GmbH & Co.KG info@walterwerk.com www.walterwerk.com Your contact in India: Kanchan Metals (P) Ltd. Mr. Raghav Gupta Tel: +91-9831744709 raghav@snackfoodmachines.com

I ce Cream Times - November- December 2016

Ice Cream News

I ce Cream Times - November- December 2016

Cont from pg no.5

The demonetisation move seems a huge dip in the sales of almost every commodity in the market. The effect of demonetization on perishable consumer good was seen and the sales of these goods affected. There was no rush in markets due to the scrapping of Rs. 500 and Rs. 1,000 notes. The non-acceptance of high currency notes by traders and lack of change with the consumers is witnessing silence in the markets. Ice cream industry which touched record CGAR this year suffered in the first of its kind de-monetisation. The industry witnessed flat 50 per cent dip in the sales of ice cream across the country at ice cream parlours and stores. The ice cream market has seen very poor sales in the last one week. Not that the consumers do not wish to eat, they do have a sweet craving but cannot do so due to demonetisation of the Rs500 and Rs1000 notes and cash crunch due to this. The ice cream parlours do not accept the old notes and if someone offers the new big note (2000) how do they return the change poses as problem. Online transaction (use of debit/credit cards) has kept the sales margin afloat after the sudden drop since 8th of November. Anuvrat Pabrai from Pabrai Ice Cream, Kolkata quoted that the initial dip in the sales chart was 50 â&#x20AC;&#x201C; 70 per cent and over the weekend (which are usually peak days) it fell drastically by 15 to 25 per cent. The situation in Pune was no different in ice cream parlours with 80 per cent drop and weekend sales margin fell by 50 per cent.

ICE CREAM MIX PLANT HOMOGENIZER RIPPLE MACHINE CONTINUOUS FREEZER (100 LPH TO 1200 LPH)

FRUIT FEEDER & MANY MORE...

Whereas in Bhopal the initial fall in the ice cream parlours were 50 per cent and was further aggravated during the weekend with steep decline by 80 per cent. Mumbai being the commercial capital of India also faced a sales drip by 40 per cent. Down in the South in cities like Bangalore, the sales were affected by only 15-20 per cent as people were making use of the plastic money i.e credit/debit cards for payment and good connectivity of swipe machines. Situation in North India especially Delhi was also same and it witnessed 50-60 per cent sales drop. According to the experts figures of retail ice cream segment will be even worst as we see only well off consumers in the ice cream parlours majority of ice cream is consumed from retail counters. If the drop is 50 per cent in parlours situation will not be good at retail counters of various types of family packs, candies and cones. Condition of ice creams sales in smaller towns is poorer than bigger cities. They are also facing bigger cash crunch because government is taking better care of bigger cities and metros rather than smaller towns where cash loaded helicopters canâ&#x20AC;&#x2122;t even land. Many ice cream store owners feel that the new note (Rs. 2000) is the cause of the drastic sales drop in the ice cream segment. The industry expects that normalcy should return soon.

I ce Cream Times - November- December 2016

Ice Cream News

Buffalo’s Ice Cream cycle heading to India

ames Karagiannis turned heads around the world this summer with his simple formula of karma, by peddling ice cream on a threewheel-cycle but giving treats to kids with no money if they would answer a simple question and write a thank you note. Since July, when the Ice Creamcycle Dude announced a fundraising effort to support this effort for Buffalo kids without money, Karagiannis raised $40,000. Now with the ice cream season cycling down, Karagiannis realizes it could take years to give away $40,000 worth of bomb pops, crunch bars and orange buddies. “I’ve never had this much money, ever,” he said. “I’ve had postcards printed up months ago thanking people again, saying I was so far able to hand out 10,000 ice creams, and if you haven’t gotten a card, you will.” So he’s looking to spin his fleet of eight threewheel-cycles selling ice cream over a larger territory next summer, and he is headed to India to think about how to accomplish it. Every year for nearly a decade – about as long as Karagiannis has peddled ice cream – he travels in the off season, from November to April. Last year, he rode his bike around New Orleans, and he’s been to South America several times. This year, he had planned to take his bike across country to Seattle, and then ride it from Seattle to San Diego. “But the budget would be $50 a day,” he said. “It would be cheaper to go to India, where I can live for $25 a day. Besides, Indian food is my favorite.”

He will have a lot on his mind during the winter. After such a success, this summer, how will he expand his ice cream peddling business next year? “There are kids in South Buffalo who want ice cream,” he said. “I’d like to reach out beyond our core neighborhoods but still be unique, still have that individual interaction. We’re limited by bikes. Our geographical reach goes only so far. “And that’s what I have to solve.” Karagiannis had a breakout summer, making news in newspapers, network television and on social media sites throughout the world. During late July and throughout August, film crews flew in from Germany and New York City to spend a day with him at work. NBC Nightly News shadowed him for two days. Greek television and CNN interviewed Karagiannis via Skype. He recorded countless radio interviews, one broadcast in Malaysia. Karagiannis’ headquarters is in his garage, decked out in popsicle lights, inflatable crunch bars and maze of freezers and giant tricycles. But with such a huge success, he doesn’t want to lose his message or his mission. “We have to stay true to what it was in the beginning,” Karagiannis says on the Upworthy video posted on Facebook. “We want to make this one-on-one connection with kids. We’re watching these kids grow up. We’re part of their lives.” The media spotlight could not have shined on a nicer guy, according to the people who conduct business with the 36-year-old Buffalo native and Bennett High School graduate. Skip Murray, sales representative for Perry’s Ice

Cream, worked with Karagiannis for seven years. “He’s my biggest street vendor account,” Murray said. “The amount of ice cream he goes through is crazy. He’s tripled his order to 125 cases containing 24 bars each delivered twice a week.” The two have become friends, with Karagiannis texting Murray holiday greetings and Murray impressed by his friend’s business savvy and social conscience. “Most of the other street vendors will get two or three dollars for each bar, where he’s getting a dollar,” Murray said.“I knew he was giving the ice cream away. I remember him telling me his idea for the postcards.

Hindustan Unilever to roll out environmentfriendly hydrocarbon refrigerants in India

industan Unilever is all ready to roll out environment-friendly hydrocarbon refrigerants in India to help reduce hydrofluorocarbon (HFC) emissions. The company is bringing out environment-friendly freezer cabinets that use hydrocarbon (HC) refrigerants," the company said in a statement. Hindustan Unilever also sought to refute the Environmental Investigation Agency's (EIA) September 16 report "Transitioning HFCs in India:

The look on his face, he was just blown away. He’s like a young hippie. That’s what I call him. On his journeys, he’s always interacting with people. He’s a good guy with a heart of gold.”

The opportunity for climate-friendly cooling in the fast food industry" which held rapidly growing multinational fast food chains in India as the largest contributors to HFC emissions.

Karagiannis has fielded requests to mentor aspiring entrepreneurs starting their own socially responsible businesses, including a group of high school students from Baltimore. But he values his winters off, and he remains committed to giving away $30,000 worth of ice cream.

The report said these could add the "equivalent of nearly one million tonnes of carbon emissions by 2020" and named US-based McDonald's, Starbucks, Subway and Dunkin Donuts as well as India-based company Cafe Coffee Day and "Britain-based Hindustan Unilever" as major contributors of HFC emissions.

“I expect to give out $20,000 next summer, as we’ll be starting from the beginning of the season,” he said, “and the last $10,000 in 2018.” “We get to hook kids up for three years with ice cream, and the business foundation had been set to expand,” he said. “I have an entire winter to think, a kindle full of books to read, and time to brain storm.”

HUL stated that there are currently more than 43,000 freezers with HC technology in their fleet in India and their HC freezers cover more than 90 per cent of retail freezers in India and they will be phasing out HFC freezers completely. Hindustan Unilever is based in India and not in Britain and is a subsidiary of Unilever.

I ce Cream Times - November- December 2016

BUNGE

I ce Cream Times - November- December 2016

China Trip

Ice Cream Industry visit to Haier’s China Factory A trip full of information, fun and laughter

delegation of ice cream manufacturers visited China to see the ice cream freezers factory of Haier. Haier is world’s leading white goods manufacturer and World No 1 deep freezer manufacturer with factories around the world including India. Factory in Qingdao, China is the oldest and biggest facility they have anywhere in the world.

According to the Vice President, Director Mr Song Yujun -Haier, South Asia is seriously looking for further manufacturing expansions in India. According to Debarjun Ray, National Head for Deep Freezers Division “demand for Haier freezers is growing every year and capacity build-up will help us to reach more customers in different verticals of the food industry especially Ice Cream sector.

Presently in India, Haier is already having its presence in Ice Cream industry, providing goods from Pune factory to some extent and rest of the products are coming from China.

Factory in Qingdao is state-of-the-art with best technologies available in the world to make best quality products. Multilevel factory employs hundreds of workers focussed on their works. We never thought there is such an organised way of working in a factory which is making number of different products said Arun Ramani of Top N Town, Bhopal. Debarjun also informed us that this visit of ice cream manufacturers from India will not only help them to understand our product end to end but also will help us to comprehend their requirements so that we can make product the way they want. The delegation approximately

had 25

leading ice cream manufacturers from India. All the arrangements were made by Haier in the entire trip to not only show their factory but also to show some beautiful sights in Qingdao, Beijing and Hong Kong. The entire team of Haier from India Parag, Rituj and Chetan including their leader Debarjun made fantastic arrangements for all the delegates. Some of you who have visited China in the past would be aware that food especially Indian food is a big difficulty

I ce Cream Times - November- December 2016

China Trip

Hasan Akbar Ali of Fun India Dairy, Cuttack said, it was really a very enjoyable trip. Hats off to all Haier team members for taking into account all the minutest details and making it a memorable trip. Sudhir Shah said, “It was indeed a pleasure for all ice cream manufacturers including myself for getting an opportunity to visit such wonderful places in China including Haier factory. All the arrangements made by Haier management and Haier team India led by Wang Xiangjing and Debarjun were great and unforgettable experience. Basu Tahalani of Fun India Dairy, Patna said, “We want to thank the management of Haier for the lovely arrangements made for our visit to your manufacturing facilities and to Ice Cream China 2016 Expo in Tianjin. We look forward to a longer association with you in future”.

in China but team Haier provided best quality Indian food for all kind of preference at all times to the delegation. One of the other most important part of the visit was visit to “Ice Cream China 2016” in Tianjin, one of the business hubs of China.

most beautiful cities of China - Qingdao. It is a modern city in North West part of the Country. One of the most organised coastal cities in China with a very well settled industrial districts nearby. Haier has its biggest facilities in Qingdao for serving its global customers. Our stay was in Qingdao Sheraton one of the best hotels in Qingdao. After spending a night post brief city walk and comfortable sleep at hotel, next day we headed to see the Haier corporate office in Qingdao.

We witnessed that many of them were in serious talks of buying machinery for ice cream processing in the country. All the delegates were happy and thankful to Haier

A beautiful office of Haier welcomed us where all the concerned officials were waiting for the Indian delegation. Haier has carved out a very nice museum of its legacy in their corporate office where they have kept decade old photos, videos and even letters written by their customers 50-60 years back. From first refrigerator to the latest Haier’s creation is kept in the museum. We saw some of the forth-coming products, some of the technologically advanced products and different kinds of products made and sold by Haier in the global markets such as TVs,

that they not only provided them a chance to visit Tianjin Show but also made things very easy for them that they never felt they are in a different country.

washing machines, modular kitchens and even prototype of future homes where just a tea table shape screen can control your entire home appliances without any remote.

Our first encounter was with one of the

After lunch in an Indo-Bangladeshi restaurant

The exhibition in Tianjin was enlightening for all the delegates looking for expansion and willing to see latest trends and technologies. All the delegates spent one full day in the exhibition meeting many Chinese companies providing various services and technologies.

named Fatima, we headed towards Haier’s factory the giant multilevel factory. The factory has many departments from procurement to assembling, we were shown each and every part. Delegates had oneto-one discussion with designers and RnD team where they were briefed about the products and delegates also informed them what they would look in Haier freezers in future. Many of the delegates who never used Haier products were seen discussing with Indian team how they can start buying from them for the next season. On the other hand those who have been using Haier products from years were seen giving them numbers for next season and thereafter. The overall experience of every visitor from India was very impressive and some of them provided their views below. Pradeep Chona, Havmor Ice Creams, Ahmedabad led the delegation along with

Sudhir Shah of Scoops Ice Cream Hyderabad. Chona said, “The trip was so well planned and executed flawlessly by devotion and heart. Great Job, all ice cream melted with your love and off course our group was also fantastic, have a wonderful year ahead”.

Ashish Nahar of Fun India Dairy Nasik said, “It was really an opener for us visiting and seeing freezers, where they are made and sent to us. All the arrangements made by Haier team from India to China and return in India end to end were fabulous. I carried so much of food being a Jain but Debarjun made such wonderful arrangements that I never felt I am away from home”. Shabbi Patel, Fun India Dairy Amod, Gujarat said, trip to China and visit to Haier factory will always be like a sweet memory for us. All the delegates in the group enjoyed

the entire trip including me. Sightseeing in Beijing and Hong Kong made this trip enjoyable”. Looking forward for more such endeavours in future!!

News

I ce Cream Times - November- December 2016

Reduction in duties will enhance supplies of California Walnuts: Jennifer Williams

aving an impressive crop this season, the California’s walnut farmers are expecting a significant growth in exports of the nuts to India considering greater awareness in the country about its health benefits.

reduction in current duties will help in enhancing supplies of California Walnuts. “Last year we shipped 9 million in-shells pounds. We are confident of at least 20-25 per cent growth in supplies in the next one year. We are educating the consumers about health benefits of walnut consumption,” she said.

In the last one year, a whopping nine million inshell pounds of walnuts worth USD 20 million were exported to India and California Walnuts Commission, an umbrella body of the farmers, was confident of at least 20-30 per cent growth in the volume of supplies to the fast growing economy. California walnuts account for 99 per cent of the commercial US supply and 71 per cent of world trade, according to California Walnut Commission (CWC) figures. “We see the Indian market growing nearly double each year. We hope to see a significant growth of the market in the next five years,” Jennifer Williams, a top executive at the CWC, said.

She said Indian market has “extreme potential” with more and more middle class and upper middle class Indians becoming health conscious. “India is a major market for us. We are looking at a steady and sustainable growth of the Indian market,” she said. At the same time, Williams added that

2- Acetyl Pyrazine

Furaneol

Acetoin

L-Menthol Flakes

Aldehyde C-14 (Peach Aldehyde)

Milk Lactone

Aldehyde C-18 (Coconut Aldehyde)

Ethyl Vanillin

Allyl Caproate

Ethyl Butyrate

Diacetyl

Vanillin and many more.... Suitable for Food & Flavour

We also offer aroma chemicals and 100% natural essential oils

www. www.karnatakaaromas.com aromas@karnatakaaromas.com 080-43468800

The other major export markets for California Walnuts are Germany, China, South Korea, Turkey and Japan. India’s domestic production of walnuts range from 30,000 to 35,000 tonnes per year out of which more than 50 per cent is exported. The CWC was aiming at enhanced supplies considering that Indian bakery, confectionery and ice cream industries were keen to have more walnuts in their products. The California walnut industry is made up of

more than 4,000 walnut growers and 93 walnut processors. California has approximately 300,000 walnut bearing acres and experts say walnut trees bear fruit 5 to 7 years after planting and can produce walnuts for as long as a century. The Central Valley, one of California’s most diverse and richly fertile regions of the state, is home to most of the walnut orchards. There are more than 30 varieties of commercially produced walnuts, all hybrids of the English or Persian walnut. Varieties are developed for various characteristics such as early harvest, late harvest, thick shell, thin shell, high walnut meat content, pest tolerance, etc. Approximately 35 per cent of walnut exports are shelled and 65 per cent are exported in-shell. In the US market, approximately 95 per cent of shipments are shelled walnuts, while only 5 per cent remain in shell.

Indian Ice Cream market to grow at 17% CGAR till 2021

with large volume of raw material for manufacturing of ice creams.

atest researches said that the ice cream market in India will grow with a CGAR of 17.03% between 2016 to 2021. Experts believe that the expanding middle class population base, rising purchasing power,

GDP per capita of India is increased from USD1390 in 2010 to 1580 in 2015, which is positively impacting the ice cream market in India. Furthermore, growing inclination towards eating ice cream outside, growing number of flavours,

coupled with changing customer tastes and growing demand for premium ice creams to drive India ice cream market through 2021. Ice cream earlier were

coupled with rising purchasing power are further expected to drive India ice cream market during the considered as a luxury food product, however with changing time taste and preference of consumers changed, which propelled growth in India ice cream market over the past few years. Moreover, growing demand for natural and traditional flavoured ice cream, coupled with increasing penetration of international brands, improvement in cold chain infrastructure and rapid urbanization to drive India ice cream market during the forecast period. Ice cream market in India grew at a moderate pace over the past few years, on account of increasing number of international ice cream brands entering the Indian market, improving cold storage facilities, coupled with changing consumer taste. Moreover, India is the largest producer of milk, as the country accounts for over 1/5th of global milk production, thereby offering ice cream market in the country

forecast period. West India dominated India ice cream market in 2015, and is further anticipated to continue dominate the market in the coming years, owing to presence of leading players in the ice cream market in India such as Gujarat Cooperative Milk Marketing Federation, National Dairy Development Board, Vadilal, etc., growing dairy industry, coupled with high population density in the region. India ice cream market was dominated by impulse category of ice creams in 2015, and this category is further expected to continue its dominance during the forecast period as well, owing to growing demand for premium ice creams and changing consumer taste. Research has evaluated the future growth potential of India ice cream market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment evaluation. Besides, the report also identifies and analyses the emerging trends along with essential drivers, challenges and opportunities present in the ice cream market in India.

I ce Cream Times - November- December 2016

Frick India Fully Automatic Rotary Twin Screw Compressor Packages Indigenously Made Screw Compressor Block with FULLY AUTOMATIC VARIABLE VOLUME RATIO CONTROL EC

SIMPLE CHOICE

FRIEND

Power Saving upto

15 %

Capacity Range : 521 m 3/hr. to 3398 m3/hr.

Refrigerants R - 717 R - 22 R - 290 R - 134a R - 404a R - 1270

e ackag ssor p ompre Separetor C w il cre atic S ical O Autom Saving Vert Fully pace S h it w

Advantages of Fully Automatic Variable Volume Ratio Control : n n n

Other Advantages: n n n n n n n n n

British Design Made in India Tested as per ISO 917: 1989(E) and IS 10431 Standard Automatic Capacity Control from 10% to100% VFD operation allows speed range of 1700 rpm to 3500 rpm. Little or no maintenance Reliability backed by Expertise. Lowest Energy Consumption Only top branded Components used Lowest Service Costs

Highest COP at all Suction and Discharge parameters Automatic Adjustment for 2.1 to 5 Highest Power Saving (upto 15%) over equivalent Screw without Fully Automatic Variable Volume Ratio Control*. Fully Automatic PLC Controls

Frick India Ltd.

( AN ISO 9001:2008 COMPANY )

809, “SuryaKiran”, 19 K. G. Marg, New Delhi-110 001

Ph: 23322381/84/91 Fax: 011-23322396 email: delhi@frick.co.in

Factory : 21.5 Km., Main Mathura Road, Faridabad - 03 Ph: 2275691-94 Fax: 0129-2275695. email: fbd@frick.co.in

Since 1962

BRANCHES : Ahmedabad: Bangalore : Chennai : Cochin : Jalandhar : Kolkata : Mumbai : Patna : Hyderabad : Vizag :

gujarat@frickmail.com bng@frickmail.com chennai@frickmail.com cochin@frickmail.com jalandhar@frickmail.com kolkata@frickmail.com mumbai@frickmail.com patna@frickmail.com hyd@frickmail.com vizag@frickmail.com

ISO 9001

You Still can’t Beat the System When It’s all FRICK INDIA

www.frickweb.com

I ce Cream Times - November- December 2016

News

Pabrai mark its entry in Mumbai

fter gathering a legion of followers in Kolkata, Delhi, Bangalore, Mysore, Chennai and Ahmedabad, Pabrai’s Fresh & Naturelle Ice Creams has (finally, some might say) entered Mumbai. Pabrai’s is known for its unique ice cream flavors. The company launched its first store at JP Road, Versova.

the Mumbai outlet will be its 26th franchise outlet. “We’ve been eyeing Mumbai for a while now. It is an exciting space for an entrepreneur because people here are open to experimentation,” reveals Kunal, who in the past one year has made several trips to the city to understand the market and competition like Naturals, Gokul and Taj. Much of the research, he says, goes into identifying

In 1985, when Anuvrat Pabrai started a small ice cream shop at Kolkata’s Russel Street, it was to help wife, Tulika, gainfully utilise her time. “My brother-in-law owned a small 350 sq feet space from where we began to operate. Initially, we bought and sold ice cream from Vadilal and Kwality,” says Pabrai, who went on to invest in a factory in 1986, making Tulika’s Ice Cream, now one of Kokata’s best known regional brands. In 2008, the Pabrais were forced to shut shop due to severe labour problems. “Knowing nothing else, but to make ice cream, we took over a small factory in Kolkata’s Ballygunge Park Road area and decided to make a niche product — natural ice-cream of unusual flavours. The aim was to offer varieties, the likes of which people had never heard or tasted before,” explains the 58-yearold, who took this decision because competing with established brands seemed commercially impractical. Today, after eight years, Pabrai’s Fresh & Naturelle Ice Creams is synonymous with the unconventional and bizarre flavours such as wasabi, sandalwood which gives a cooling sensation, mascarpone cheese with candied fruits, aniseed (saunf), matcha green tea, rose sandesh, sandalwood and lemongrass. Flavours are also adopted from different cuisines, regions and fruit extracts. And, it’s got some well-known patrons, too. President of India Pranab Mukerjee, Rahul Gandhi, Priyanka Gandhi, Sachin Tendulkar and Virat Kohli are said to have their own favourite Pabrai’s. “In fact, when Hillary Clinton visited India in 2012, she fell in love with the nolen gur or date palm jaggery flavour. She was staying at the Taj and had just the ice cream for dinner,” says Pabrai’s elder son, Kunal who now runs the business with his brother Nishant. Perhaps, among their celebrity list will now be a few Mumbai stars as well. The brand launched its first franchise in Versova Currently present in 11 cities, including Ahmedabad, Chennai and Gurugram,

flavours that the public will resonate with. “So, when we went to the South, we realised people love their filter coffee and hate instant coffee brands. So, we introduced the Indian filter coffee flavour in the menu.” He adds that the brand often ties up with executive chefs to craft the recipe. But, that was not always the case. Back in 2008, Pabrai recalls spending hours studying ingredients and making trials. “I would typically make two or three combinations and give it to friends and family members for feedback. Even now, every time we concoct a new flavour, it calls for a dinner table discussion,” says Pabrai, who has now turned chief advisor to the brand. The most challenging recipe till date has been the paan ice cream because there are 35 different types of betel leaves and each tastes different. “As many as 17 ingredients go into making a paan, and the Kolkata meetha paan has a blend of flavour and sweetness. We make a concoction of the ingredients and add it to the paan ice cream. We also use mulethi, a herb commonly used as a cough remedy,” he explains, adding that they also prepare the gulkand in-house. The highest selling, however, is the nolen gur or khajur ka gur,

the traditional jaggery that can be found only in West Bengal and Bangladesh. It is also called ‘new jaggery’ and is only extracted from the trees during winter. The Pabrais take care to ensure that all ingredients are genuine. While the mascarpone cheese is imported from Italy, the wasabi comes from Japan. It’s probably why each scoop costs between R60-80. The attention to ingredients also has the Pabrais using naturally processed cocoa. “This gives the ice-cream five times more antioxidants than green tea,” explains Pabrai. Using natural ingredients, he adds, can make a basic flavour like vanilla taste different. “You’ll be able to spot the vanilla pods, the black spot marks, on the scoop. We procure the bean from Madagascar,” says Kunal. Interestingly, the fruits are not processed using machines, but are hand cut. “We realised that the natural flavour of the fruits gets lost when processed in a machine. People find that hard, but in the past we have offered patrons a taste of hand-cut and factory-processed variant, and they invariably taste the difference,” he says. Two years ago, they introduced the concept of cuisine-based ice-creams and have flavours inspired by Chinese, Thai, Italian, Vietnamese and Japanese fare with varieties like sichuan peppercorn, black sesame and 5 spice. These are supplied to some popular restaurants like Mainland China and the ITC Group.

Carrier EFFELIX System Design for Distribution Center Refrigeration

arrier Commercial Refrigeration, part of Carrier Airconditioning & Refrigeration Limited,India is committed in providing latest technology solution to suit every aspect of today's modern cold chain business. Customers come with varied and complex needs which is required to be satisfied with reliable, efficient and cost effective solution. One of the examples is the Distribution center refrigeration system where Carrier is providing turnkey refrigeration solution which includes design, installation and startup of innovative refrigeration systems. Distribution centers are generally owned and operated by logistic providers in India. Few years back, customers were dependent on overseas solution providers for design as well as equipment supply. These were higher in cost and also not able to match Indian customer needs. Carrier India started to work closely with the customers offering small distribution center solutions with condensing units.

Despite drawing from other cuisines, Pabrai tries to add a desi touch to their ice cream by weaving in flavours such as chandan, rose sandesh and kesaria rabri malai. The family normally encourages patrons to do at least 10 tastings before selecting a flavour. “Funny as it sounds, we even ask them to smell it because each flavour has a distinct aroma. The matcha green tea is nothing like the green tea we have. It has a wonderful aroma and is rich in taste,” he says. This flavour, we learn, left Japanese Emperor Akihito and his wife Empress Michiko asking for more when they visited the country in 2013. “We are hoping the same from Mumbai,” smiles Pabrai.

With the increase in the cold storage demand, Carrier also evolved in terms of centralized rack system design to suit the customer needs.Typically, India cold room operators have to manage their customers’ needs which are highly unpredictable. Hence, they always had a challenge in having a system that will offer them flexibility in terms of temperature range as Freezers and Chiller and also basic need of the industry as efficiency and reliability. Carrier India developed the unique “Efflex Design” system design which provides customer with convertible rooms which can work as Chiller as well as Freezers. This design along with the best in class energy efficient Carlyle compressor systems, air cooled condenser and automation offers the customers a flexible, efficient and reliable solution. Typical design study reveals that we are able to achieve good power savings even with air cooled condenser. Carrier India has installed over 30 distribution center systems in India with this design. Carrier India refrigeration design offers its customer the benefits such as lower power, less maintenance, no cooling water needed and flexible temperature range.Carrier India has number of installations in the ice cream and frozen foods industry along with the distribution centers with its localized product solutions in terms of condensing units, compressor racks, air cooled condensers and evaporators. Its unique application engineering team coupled with expert project management team strive to meet customer expectations.

I ce Cream Times - November- December 2016

Ice Cream News

Ice cream industry eyes on Bengal festive season

ndian ice cream hope to collect 20-30 per cent of their total turnover from Bengal during the four-month festive period that began in September. In 2015-16, the ice-cream maker had reported a turnover of Rs 7,000 crore. The eastern region, with Bengal as the key player, contributed 10-11 per cent to the company's revenue. At present, the company offers over 10 flavours through 7,000

Now, relish pani puri, samosa ice-creams

hat if you could get a punch of spicy Indian flavours of pani puri and samosa in your sweet, creamy and frozen ice cream? Giapo, located at the Queen Street is serving all this and more inspired by India. “Some of our specialities are jacket potato ice cream, pani puri ice-cream and samosa ice cream. We made our own pani puri and then we filled it with ice cream that we have. We are also doing wonderful dosa so, yes I am learning. This is not yet in the menu, but we are experimenting,” the ice cream store’s owner Giapo Grazioli told. In fact, he has even dedicated an ice cream to Bollywood actor Sidharth Malhotra, who is the Tourism New Zealand brand ambassador in India. “I feel Indian food is one of the best foods and Indians race is probably my second main race after Kiwi,” he added. So, is there any specific flavour that Indians ask for when they visit the store? “Indians love sweet fruity flavours. At the moment, their favourite is On My Way to Keri Keri which is an avocado ice cream made with avocado coming from Shelly Beach. Keri Keri Macadamia praline is also popular,” said Grazioli. Giapo opened its door in the beginning of 2008 with the purpose of changing the way people feel about ice creams. “When we first opened, Giapo was nothing like what it is now, it was a patisserie, which lasted only three months. After closing the initial store, we rethought the entire concept of the store and started creating ice cream,” Grazioli said. His wife Annarosa added: “From here on, the innovation started. We realised that everything anyone else was doing anywhere else wasn’t good for us. We decided that ‘new’ was our narrative.” The couple, who have two children Francesca and Pasquale, shared that all the produce used for the ice cream creations come from New Zealand because they “like to take advantage of the bounty that New Zealand has to offer”. “The Christchurch hazelnut is one of the most popular flavours. We own a small hazelnut farm in Christchurch and we make the ice cream out of our own hazelnuts. The Keri Keri Lemon is probably the second most popular. It’s a sorbet made with lemons coming from Keri Keri, a city in Northland of New Zealand,” said Annarosa. They have a team of 24-26 people who work in shifts and make cones, chocolates, bake and do other activities involved in making an ice cream. They also make sure that customers don’t mix and match two-three flavours together. “We don’t encourage mixing. We want people to buy only one flavour but customer is the boss,” Grazioli said. “Some of the high points of this shop are outdoor seating, children friendly with a lot of vegan options, desserts and gluten-free options and of course, vegetarian-friendly.” The store is also known for playfully decorated toppings on every serve, particularly those in a cone. They also made an ice cream inspired by singer Katy Pery’s album “Prism”, and incorporated her signature sunflower. It took 80 to 100 hours work to bring the colourful ice cream to life. With so many customers, why aren’t they planning to open any other outlet? “Because the goal was not to become big, but we are trying to do something great.

selling points in the east. "These three months, which comes immediately after the monsoons, usually are the second-season for the ice-cream business in the east, especially Bengal. This year, during the Pujas, we had almost doubled our participation and so had the business," said Subhashis Basu, business head dairy products - Mother Dairy Fruit & Vegetable Pvt Ltd. Nationally, in 2016, the ice-cream market in terms of value is Rs 10,210 crore.In Bengal, the size of the ice-cream market is around Rs 1,500 crore. It has a compounded annual growth rate of around 10 per cent. Pabrai's Fresh and Naturalle, a Calcutta-based natural ice-cream maker, has also been able to make a headway in tickling the taste buds with as many as 60 different flavours. "We source ingredients from all over the world. For instance, cocoa from Ghana and Ivory Coast, vanilla pods from Madagascar, mascarpone cheese

and balsamic vinegar from Italy, wasabi from Japan and so on," said Anuvrat Pabrai, owner of Pabrai's Fresh and Naturalle. The company has registered a turnover of Rs 10 crore in 2015-16. Bengal contributed about Rs 4 crore to the total revenue. "During the festive season last year, we had done a business of Rs 2.4 crore. This year we are expecting a business of at least Rs 3 crore," said Pabrai. Ahmedabad-based Vadilal Industries is also betting big on Bengal."We are expecting a business of around Rs 39 crore from this state, of which the festive season is likely to contribute around 30 per cent," said Rajesh Gandhi, chairman and managing director of Vadilal Industries. The company had earned a revenue of Rs 8 crore from Bengal during festivals in the last fiscal. The ice-cream maker

offers 280 flavours. Italian-style gelato makers are also trying to strengthen their foothold in Bengal by promoting the product as healthy. Gelato is the Italian word for ice-cream. It has a similar custard base as an ice-cream but a greater proportion of milk and a lesser amount of cream and eggs (or no eggs at all). It is also churned at a much slower rate than an ice-cream, thus making it denser. According to Mama Mia, the homegrown gelato brand, consumers are now preferring the Italianstyle ice-cream over the regular ones. "We have noticed the consumption of ice-cream declining in favour of gelato. Gelato is globally the best option in the frozen confectionary industry because it has better ingredients and a better health profile than an ice-cream," said Adhiraj Thirani, one of the owners of Mama Mia, that offers over 70 flavours, including seasonal varieties. The company has also introduced six flavours in tubs, including Belgian dark chocolate and blueberry cheesecake, for which it has partnered Spencers and high-end sweet retailers. Mama Mia, which churned a revenue of Rs 60 lakh during the festive season in the last fiscal, is expecting an increase of 15-20 per cent this time.

I ce Cream Times - November- December 2016

A Supplement of Beverages & Food Processing Times

Ice Cream Expo 2016 22

North India witnessed Over 150 and 3125 visitors experienced the biggest Ice Cream industry discussed the upcoming

Times

www.agronfoodprocessing.com

et another IICE is over with promises for bigger orders and better growth of the industry. Your team IICE has again started work for the next edition, will take place in Mumbai. Expected to be bigger and better in 2017, Mumbai is not only near to many ice cream production hubs but also one of the biggest consumers of ice cream in the country. Every day we see some or the other company opening new parlours and outlets. Unlike other parts of the country Mumbai consumes ice creams throughout year. On the other hand,November 8th became a day none will forget. This day will be celebrated as ‘cashless day’ in years to come. Suddenly our PM comes on TV and says that whatever notes of 500 and 1000 you have in your hand will be invalid from the midnight. Ice cream industry or any other industry especially FMCG companies, branded foods and restaurants started feeling the burns from the very next hour. First week sale was 80 percent down followed by 50 percent shortage next week. Even after almost a month nation is yet to become normal. We still see big queues in frontof ATMs and banks and the business on the streets is yet to become absolutely normal. The ultimate result of demonetisation will take time to come but the decision taken by government was appreciated by some and not so well accepted by many. The real reason behind the confusion is that India has 6 percent share of black money involved in cash rest is in Swiss bank, real estate, and gold. Why the government targeted cash first? Even after 2025 days government is bringing newer policies to tap black money shows the unpreparedness and uncertainty. Business of ice cream also saw drop in sales due to marriage season and lack of cash with the families having marriages. People cancelled orders in the hotels and spent only on the most important items for marriages. After every summer season, ice cream companies wait for marriages season to give further boost to their sales but now they can only pray for early coming of summer. Ice Cream industry in India is still in nascent stage but in some part of the country it is growing better than expected. India with world’s second largest population consumes ice creams lesser than the African nations. Metro cities and semi metros like Pune, Lucknow, Indore, Guwahati, Kochi, Ahmedabad and Chandigarh are great ray of hope for the faster growth of the industry due to younger and cash rich populations. The real key of growth is in the hands of real India in rural parts of the country. States like Punjab, Western UP, Haryana, Rajasthan, Many parts of Maharashtra where the farmers are cash rich and even go abroad for vacations or send their children for studies in Australia and UK are expected to consume more ice creams. Only the challenge is cold chain and storage facilities in rural areas. Industry has to come forward to explore this potential. In IICE 2016 in Noida,Devendra Chaudhry - Secretary Animal Husbandry Department government of India promised to provide a help of 100 cr for developing cold chain exclusively for Rural India. He asked industry to join hand where the DAH will provide help to rural youth for developing supply chain for their areas. This will not only open the new avenues for the ice cream industry but also will double or triple the per capita consumption of ice creams in the country. India having such large population has acute shortage of cold chain not only in rural parts but also in smaller towns and cities. Such move by the DAH will not only help ice cream industry but also will provide direct employment to the rural youth migrating towards bigger cities and metros. GST is expected to come next year and as per government feelers it will be implemented from April 2017. In the Budget 2017 we can expect slabs for GST for different trades and industries. According to the sources, GST for all the food items will be around 12 percent but this is just an assumption there is no clear proof of this at this stage. So let’s hope for the best for the industry, if the above rate of GST is true than the industry will welcome it!!!

he Sixth edition of the South Asia’s only ice cream event ‘Indian Ice Cream Congress & Expo’ (IICE) kicked off on the premises of Expo Center- Sector 62 Noida (Delhi-NCR). The event was inaugurated by Indian Ice Cream Manufacturer Association President Rajesh Bhai Gandhi. Secretary of Animal Husbandry Govt. of India Devendra Chaudhary along with national and international dignitaries of ice cream industry were present. Two-day event co-organised by IICMA & AIM Events with Bluestar India being the Title Sponsor, IICE is regarded as one of the essential event that covers the topics of challenges such as the cold chain, ice-cream ingredients, automation, food safety and packaging and related from ice cream industry. Rajesh Gandhi- President IICMA in his welcome note said that IICE is the only B2B show in South Asia which always provides the hundreds of ice cream manufacturers from different parts of the country and world to exchange their views on one platform. He urges that not even per-capita consumption of ice cream is increasing but also the consumers are demanding for the delicacy. Rajesh said that, “manufacturers are now investing on their capacity expansion as well innovating new flavours. This event is a perfect platform for us to get new ideas”. Chief Guest of the event, Devendra Chaudhary said in his key note that he sees great potential and employment opportunities, massive revenue growth for the ice cream industry. According to him there are immense market opportunities for the unemployed educated youth of the country. Ice cream industry can become a great driver for employment generation. He quoted, “I am there to support the entrepreneurs by providing subsidies that will help in building your value chain. I am ready to fund entrepreneurs, self-help groups, and everything but all must work on the value chain. That’s where the industry association plays a key role, the power of association can help you get

into a network, partner with the government and I am offering this industry funds to build your value chain for this country.” Speakers on the occasion said that the increased consumer demand for production and innovation in the ice cream segment could be attractive for dairy manufacturers looking to diversify their portfolios. Major ice cream producers made significant strides this year to push the category forward and align with both health and indulgence trends. IICE 2016 included a series of informative and technical seminars, and panel discussions to cover a range of topics pertaining to both technical developments and market trends. The subjects included Indian Perspective & Global Trends for Ice Cream Industry and Present Scenario & Challenges of Indian Ice Cream sector by Firoz. H. Naqvi and Kauslesh Varshney were well-attended by industry leaders. In a power-packed seminar Shrikant Subhramanium GM Bluestar India, Dmitry Yakobchuck Caotech B.V, Netherland, Ejvin Lund, Category Director Ice Cream from Singapore, Tetrapak. Vikas Bansal of Nirmal Agro Products, Ozgur Erkek from Turkey, Aditya Goyal, Director, Ace International made their presentations of various subjects pertaining to this industry. Pradeep Chona MD Havmor, Rajesh Gandhi MD Vadilal, G Chandramoghan of Hatsun, Sudhir Shah Scoop Ice Cream, L K Narasimhan of Fab Ice Cream, CK BhardwajCream Bell and Charanjeet Basant of Basant Ice Cream had a debate of the present issues face by ice cream industry. Here are few highlights from the presentations wherein aforementioned eminent speakers enlightened the audience on the selected topics: A.) Ice Cream Freezers the ultimate sales man Blue Star Limited – Srikant Subramanium, General Manager Blue Star Limited (BSL) has been associated with IICMA since 2008 as its Title Sponsor. Indian icecream industry has recorded CAGR of around 20% - 25% in the last few years. The company wants to work on a seamless model for the service front through their pan-India service network. They are willing to do customized branding, also worked on QDI baskets with different options and multiple pockets. BSL has a large range of products in every category right from hard top 100 litres to 700 litres, to bottle coolers. On the glass top segment, flat glass tops with the

Ice Cream Expo 2016 23

I ce Cream Times - November- December 2016

South Asia’s only Ice Cream Event Ice Cream event IICE in just two days challenges in technical session and Seminar.

of non-dairy fats and how they can be an alternative to dairy fats replacing some of the properties in ice cream format. the IICE with its aim to provide excellent service to its client is laddering its growth by 100% year on year. The show includes all those activities that lead ice cream industries as well as manufacturers to their peak.

range from 100 l to 500 l, and there is a curved glass top range which is augmented with models right from 100 l to again 500 l. Recently, Blue

Asia Pvt. Ltd. The Indian ice cream industry is growing by 20 % per annum and in future, there will be a great need

garnered immense popularity as an ingredient in chocolate confectionery, baked goods and ice cream.

Star Limited have introduced a vertical glass door freezer of 375 litre capacity and a double deck freezer that is tropicalised with locking facility and has beautiful display to enhance ice cream sales. BSL have put up with Cyclo-pentane foaming facility at Wada near Thane incorporating the latest technology for making of cold room panels. Blue Star values the relationship with this industry and would like to take it to the next level. BSL is willing to invest by way of sourcing & identifying, validating, developing, and support products

for new technology and solutions to achieve high production capacities for the different products. In continuous freezers category, TetraPak has S700 and S1500 self-contained freezers. S700 freezers was introduced during the IICE 2013 and since then there are more than 50 units in operation. Because of the good value received for S700, the introduction of S1500 is in line with the growing market. Volumes are getting higher and so there will be a need for high capacity freezers. TetraPak freezers are reliable and easy-to-operate, accurate

Tree Nuts especially walnut has been accepted globally as a key ingredient in ice creams in the last couple of years. In India, Baskin-Robbins, Movenpick, Havmor & Mother Diary have come up with ice creams with walnut as ingredient and the rest of the market is still untapped.

2m Cocoa, Morde Chocolate, Dupont, Mahaan, ACE International, California Walnuts, HLM and Unique Equipment received around 150 exhibitors and over 700+ ice manufacturers and players of allied industry and 2452 visitors from all over the country and different parts of the world.

E.) Global trends for SMP pricing, preparations for season 2017 Mahaan Milk Foods Limited – Aditya Goyal – Director

Companies providing freezing and handling machines, packaging machines and materials, equipment and component suppliers, cone manufacturers, food ingredients companies,

exclusive to the changing trends in the Ice Cream Trade.

and high-performing equipment. They have a complete range of single barrel freezers, capacity wise 500, 1100, 2500, 3200 and up to 4500 litres of ice creams.

Global pricing of milk has seen nascent recovery of milk powder prices. There has been upward trend of 2.5 per cent since April 2016 in this segment which raises the question that is there a likelihood of export skimmed milk powder in India. Currently it is challenging to answer but hopefully by the end of this year, the industry should see a competitive landscape in global pricing. Another 10 per cent increase on milk powder prices on the global market could potentially lead to some inventories moving out of India. Europe and USA are milk producers outside Asia.

cold chain companies especially cold rooms and deep freezers, consultancy services, traders and stockists, raw material suppliers, milk powder and chocolate suppliers, ice cream bands looking for expansions participated as exhibitors in the show. According to the organizers of IICE, the leading companies dealing in refrigeration industry have showed their interest in the event. Western Equipments, Voltas Refrigeration, Haier, Middley Celfrost, Rockwell, Bitzer, Tessol, Rinac, SeaBird, Svarn, Ace Technology, Bluecold, Consta, IC Ice Make, and Frick India Ltd.

There is strong demand coming from China and the Middle East for the OCRA product which is why tenders led out by New Zealand dairies have jumped up significantly. Also, a sizeable push by the EU government to create a longer shelf life milk powder.

Process machinery like Repute, Coldtech, Shruti Icemac Engineers, Micron Engineers, Goma, PWS, V S Mart and Harvest Engineers, STM, Promens and Bhogal Cycle, Cart Studio are leading brands who shown their interest in Asia’s one and only ice cream show.

The company is closely working with the industry for alternatives to milk and how the industry can reduce the dependency on milk as a raw material. There are certain other materials that are available locally that could replace the necessities for milk powder including skim milk powder. These are essentially milk powders that have similar properties as that of skim but are available at a lower cost. Also, work is ongoing on some whey products with the ice cream industry which will give more function regarding meltdown in Indian climate. This industry needs to understand the incorporation

Raw material and Packaging Companies like VKL Flavours, Funmeal, Kap Group, The Cone Company, Print-n-Pack, Adani, Prabhat, Satnam Flexi-pac, Gujarat Enterprises, Chocoville, AAK Kamani Oil, Lucid, VKC Nuts, Ideal Baking Corporation, Paramwill, Kwality Ltd., Ananda, 3F and Delta Nutritives also displayed their best of the services. Along with these many more top ice-cream allied companies have already booked their stalls to participate as exhibitors in the next year’s expo.

B.) Ice Cream coating and compound chocolate Technology Advancements Dmitry Yakobchuck - Caotech B.V, Netherlands Solutions providers for producing compound chocolate which is widely used in the industry and their target audience are those companies manufacturing ice creams and making compound for in-house ice-creams, also those clients who are suppliers of compound to ice cream companies.

They have machines starting from 100 kg/hour to 600 kg/hour, automatic machines, automated big lines, depending on the clients’ products and production capacity. Their machines produce all kind of ice cream coatings, compounds, chocolate which can be used in ice cream industry. Also, the point to be highlighted is that the production of ice cream coating is at times different than production of normal confectionary compound because ice cream coating contains 50-60 per cent fat. The technological machinery that the company uses are specially designed for the confectionary industry giving high-quality, efficient process, low maintenance cost and minimal requirement space. Company is based in Netherlands, Amsterdam having production facilities, laboratories and test facilities. C.) Latest technologies for Ice cream processing Ejvin Lund – Director – Tetra Pak South East

Ingredient dossiers – people want high-quality ice creams, rich and value-added inclusions. One needs to understand what are the ingredients that are dosed in to the ice creams, so that they can find the correct dosing screw which will give gentle handling to the ingredients. D.) Walnuts as ingredient in Ice Cream Industry

Vikas Bansal, Nirmal Agro Products Walnut consumption in 2015-16 to grow at 13% to 34,000 MT due to strong domestic demand & awareness among masses about its health benefits. It contains highest amount of omega-3 fatty acids as compared to other nuts. Walnuts are rich in protein, fibre and are good for brain development, especially with kids. Adding walnuts as key ingredient will increase the nutritional value. India imported approximately 5,162 MT of California Walnuts in MY 2015-16. The Indian ice cream market is high growth market led by take home and bulk ice cream category in both value & volume terms. The ice-cream/frozen desserts category has witnessed substantial evolution in the recent past. During the past decade, the category has grown, with an array of innovations in ice-creams with many new subcategories like frozen yoghurt. California Walnuts (kernels) have

IICE with its other event partners like Elanpro,

Encounter

I ce Cream Times - November- December 2016

Happy to support projects for Indian ice cream industry, Chaudhary-Sec DAH

evendra Chaudhary, Secretary – Animal Husbandry shared his views on the booming ice cream industry in India. He sees great potential and employment opportunities, massive revenue growth for this industry. Glenes from Ice Cream Times had the opportunity to have a small conversation with him to know about his opinion on the ice cream industry and the allied sectors. Chaudhry was the chief guest in Indian Ice Cream Congress 2016 held in September in Noida. Here is short transcript of the interview. What measures is the government taking to boost the dairy sector in the country? The government is taking a lot of measures to boost the dairy sector, starting with improving the productivity of animals, cattle, the productivity of farmers, productivity of evaluation in between, productivity of processing industry, cold chain sector and we are spending around Rs.1800 crores on the subject. There are many initiatives and programs planned for dairy development. Our sole motive is to make milk available to every nook and corner of the country. For this, dairy SEZ needs to be established in various places and hence all allied sectors of this industry should work together to achieve this motive. Is the government planning any policies for the growth of Indian ice cream industry?

Ice Cream Congress and Expo is a one-of-a-kind and unique event for the ice-cream industry. To understand this industry, one needs to completely know the base that keeps the ice cream industry steady which is to say that milk is very important element for it. The dairy production in India is highest and ranks number one in the world. We are happy to support any project related to the Indian ice cream sector, that will provide employment to the youth and support the value chain. I have also offered Rs.100 crores for the same. What is your view of the Indian ice cream industry for the next few years? I see immense market opportunities for the unemployed educated youth of the country. This industry can become a great driver for employment generation. You should have the target of 50,000 crore industry in the next five years and that will take the consumption level to upto 1000 ml. It is not the per capita consumption in the urban areas, but the key to that consumption is the ice cream consumption in rural areas. How can this be achieved? In the rural areas, they have a huge purchasing power that increases year-on-year. If you are looking for customers, then you should consider the rural market to give your business the right momentum. You don’t need to do it alone; I am there to support the entrepreneurs by providing subsidies who will help in building your value chain. I am

ready to fund entrepreneurs, self-help groups, and everything but all must work on the value chain. That’s where the industry association plays a key role, the power of association can help you get into a network, partner with the government and I am offering this industry funds to build your value chain for this country. Please brief the programmes related to dairy export. Dairy export - export is typically a subject more relevant to the commerce department and we always provide our entire support to the export sector, wherever it is happening in the world. I would be very happy to write to the Indian ambassadors abroad wherever they are, would be glad to support exhibitions by this industry in foreign locations. Eventually it will help to build our brand value. What initiatives is the government taking for fodder development? There are number of initiatives for fodder development, firstly we want to develop scientific fodder cultivation in the pastureland that is community land. So that we can gain high yield fodder like maple grass, sorghum and have sanctioned Rs.100 crores to help the farmers and villages and dairy sector to get more and better fodder for them. Dairy sector is demanding to keep its product at the lowest slab of GST. What is the government’s move? GST will work out the way it should and will tend to have a uniform way of working out things. I

am sure the government will consider whatever is required in its merit for taxation policy of the dairy sector. GST (Goods Service Tax) or term it as branded vs unbranded, organised or unorganised, this topic has always been a bone of the contention since years from now. The items with a valued product still have sales, like take for example the E-commerce sector that is a trillion-dollar industry. The branded or labelled products in the e-commerce industry have good sales margin. So, when you enter the rural market with a brand name, the sales charts and profits of your company will increase by a good rate. What are the ascribed factors for the growth in the Indian poultry sector? Indian poultry sector is very strong and seems to be globally competitive, having a huge global demand. We are providing our support wherever required, in terms of cold chain and infrastructure. Personally, I have made use of it as to how I can render employment opportunities to the unemployed youth and set up a scheme of Rs. 50 crores, just to get the youngsters more into the poultry sector. We plan to double the egg production in the next 5-8 years. When asked about US chicken import controversy, he said that there was no controversy whatsoever and that the government must comply with the global regulations.

Ice Cream News

I ce Cream Times - November- December 2016

Ice cream cones may soon pave the way for ice-cream edible dessert cups

ummy Cups is an innovation by the Yummy Company, delicious and edible dessert cups that may probably replace the ice-cream cones. The company, at present is campaigning to garner funds that will enable mass production for their latest innovation.

Yummy cups are edible dessert cups made from the best ingredients that will entice the taste buds of every ice cream lover. Though the cones segment is doing well, there are some drawbacks like dripping, soaked up moisture, must be eaten quickly before it melts. Yummy cups are available in four flavours and are filled with yogurt, mousse, custard whip cream or fresh fruits and berries.

Automatic stickline Machine

This will provide the patrons with the enjoyable ice cream eating experience. The four flavours are â&#x20AC;&#x201C; brownie, chocolate chip, butter cake, blondie and these are topped with custard, mousse or fresh fruit on a light bed of whipped cream. The company is all set to supply dessert cups to ice cream and yogurt shops, hotels, restaurants.

Only By Nature debuts with its first ice cream

he Low-sugar frozen treat company Only By Nature recently launched a luxurious vanilla ice cream in 79 Waitrose stores across the UK. This is the first ice cream product by the frozen yogurt brand. The 900ml vanilla ice cream tub is free from added sugar and the use of stevia as an alternative to sugar. A 100-ml serving contains only 66kcal. The use of real Devonshire cream makes this ice cream a tasty indulgent with it being vegetarianfriendly and gluten-free.

Yogurt / Dahi Cup Filling Machine

Homogeniser

Ice-Cream Cup & Cone Filling Machine

Only By Nature was recently awarded the best dairy product at the World Dairy Innovation Awards this year. It uses the only dairy in the UK which has a truly sustainable food loop; the farm and food waste is processed in an anaerobic digester to produce electricity for the dairyâ&#x20AC;&#x2122;s manufacturing processes and turned into fertiliser to feed the grasses for the cows. This low-sugar frozen yogurt company Only By Nature was founded last year as a low-sugar alternative to existing dairy products.

Micron Industries Pvt. Ltd. Address : R-710, TTC Industrial Area MIDC, Rabale, Navi Mumbai 400 701, India. Tel.: +91 - 22-67164242. Email: sales@micronind.com

Website: www.micronind.com

I ce Cream Times - November- December 2016

Cover Story

Irresistible Indulgence The current scenario of Indian Ice cream industry The ice cream market in India is estimated to be over INR 4,000 crores, and is growing at a rate of 15-20% year-on-year. It is projected that by 2019, the market will reach around INR 6,198 crores. The ice-cream/frozen dessert category has witnessed substantial growth in the recent past. Ice-cream, which was considered an indulgent category in the past, has now evolved to a stage where it is largely and happily perceived as a snacking option by consumers. This change in perception has come about thanks to increasing disposable incomes and greater discretionary spending. Also, the growing reach of the media has allowed operators in this category to expand their range and recall value.

he outlook of Ice cream industry Growth of ice cream industry can be attributed to large investments in advertising and infrastructure development, diversification and widening of product portfolio to target different consumer segments, and entry of multinationals. The category’s growth has provided impetus to international and regional players to foray into the market. National operators like Amul and Mother Dairy, and international players like Unilever, Movenpick, etc., occupy the center stage, and are followed by many regional operators. Amul is the market leader in the ice-cream category making up almost one-third of the market, followed by Hindustan Unilever and Mother Dairy. The growing consumer base, product acceptability, and stiffening competition has pushed operators to strive for competitive advantages through innovations with respect to product offerings and delivery of service. Today, the plain, good old ice cream is being consumed alongside boutique offerings such as gelatos. Consumers are willing to experiment with unusual flavours and combinations. These quality conscious consumers also want smoother, creamier products. Simultaneously, gourmet flavours are gaining in popularity and are also the triggers for brands seeking premium positioning. The premium icecream market has been expanding on the back of growing disposable incomes of consumers and their desire to try out newer, richer, tastier products. Aditya Goyal, Director, Mahaan Milk Foods Limited, asserted that the ice cream industry is very promising at present. There has been a growth in the market with people preferring to eat ice-creams over conventional sweets and chocolates. It is growing at a dynamic rate with many new ideas and innovations, everyone is looking for expansion. Dinesh Shinde, Founder/CEO, ANUSAYA FRESH USA LLC., admitted, ‘’hike in average spending capacity of individual, premium range of R&D in terms of flavors and types of ice cream products will prove to be a strong pillar performance of ice creams in the future’’. He further adds that though in some parts in India, where ice creams are considered as a luxury product and thus has strong growth potential. Shinde also informed that, in comparison of organized sector, the unorganized share is more

and the generator prices of imported raw materials have gone up leading to fall in profit margin. Siddharth Mishra, MD/ CEO, HLM India (P) Ltd., explains that contrary to the health movement, ice cream industry should not be doing well but it is growing and added, ‘’people want variation in ice-cream and have even come up with variety of concepts in icecreams that are doing great in the market now’’. Ice-cream as dessert is doing very well; people who are trying to add value in the solution for the end-customer are doing extremely well and achieving margins which are not present in the normal market, Mishra summated.

HLM India Pvt. Ltd is one of the largest manufacturers of insulation panels and insulated containers of India. HLM India is original equipment manufacturer of companies like Mahindra group Ashok Leyland.

The ice cream industry is growing by 25 per cent annually and this upward growth rate shall continue in the next few years, said Prem Sakhuja, Managing Director, Blue Cold Refrigeration. Speaking on the same line, CEO of Consta Cool Pvt. Ltd, Swetang Dave, stated that the current scenario of this industry is positive and there is upward growth for the organized players as well as the small-scale sector. The ice-cream industry is growing by a rate of 15-20 per cent; as far as the market is concerned there are some players who have growth rate of 30-35 per cent because of the advantage of climate conditions, transportability. We see a great future of the industry in the next five years, informed,

Consta Cool is supplier to reputed customers like Hindustan Unilever, Amul, CreamBell, Everest Masala BigBasket.com, etc. The. Company has state-of-the-art manufacturing facility in Ahmedabad. Consta Cool’s main area of business is Plastic Molded Eutectic Freezers for vending, storage and distribution of fresh and frozen foods Ice cream as a luxury and seasonal dairy product The ice -cream/frozen desserts category has witnessed substantial evolution in the recent past. Up to a decade ago, the category was largely limited to ice – creams with traditional flavors, e.g. vanilla, chocolate and strawberry, along with some other variants like kesar pista, mango, elaichi, traditional kulfi, etc. During the past decade, the category has grown, with an array of innovations in ice-creams now the main subcategory and new subcategories like frozen yoghurt coming up. The ice-cream market has been through an evolution where in the category has grown in shape and right from consumer perception to the products and services being offered. Ice cream, which was considered an indulgent category in the past, has now evolved to a stage where it is largely and appily perceived as a

snacking option by consumers. This change in perception has come about thanks to increasing disposable incomes and greater discretionary spending. Also the growing reach of the media has allowed operators in this category to expand their range and recall value. Ramu Natarajan, Business Head, Fuerst Day Lawson (India) Pvt. Ltd claimed that Ice-cream is no longer a luxury product anymore because firstly it is impulsebuying dependent, and there is range of products available in ice-creams like premium to affordable ones for the consumers.

the quality of ice-creams that arrives in the market. .Kumar said, ‘I see a bright future of the Indian ice cream industry, by the next decade it will no longer be a luxury product. Ice cream will be available in every nook and corner of the country’’. Today ice cream is not considered as luxury product rather even the common man can afford it. In our generation, we used to have ice-cream because it was the economical option available in sweets, explained Siddharth Mishra. ‘’Ice-cream is available in different ranges but the upper-scale ice cream range is growing multifold today, which means people are willingly to spend to have a good quality ice-cream’’, he added.

He further added that he does not consider ice cream as a seasonal product as people even consume it in -2o C for example like Switzerland which is the largest ice-cream consumer in the world where the temperatures are -20o C. Seasonality is not an issue in India as well, added Natarajan.

Even during the off-season, people will consume it because now there are various additions like hot chocolate, cake, fudge. All these additions have created made a mark in the market and are popular with the consumers, further evaluated Mishra.

Raju Jituri, Managing Director, Shruti Icemac Engineers, no more consideres Ice cream as a luxury product, as it has almost replaced the sweetmeat. He said, ‘’If we compare the turnover of the ice cream industry with the revenue of sweetmeats, we are close to them and as a matter of fact the distinct advantage of ice cream is that it goes through a processed procedure.

Dinesh Shinde added that developed market shoppers are knowledgeable than ever before. The emphasis has shifted from the lowest prices to the best value for money, while bargain-seeking is no longer a stigma and has even achieved a degree of praise. This examines current attitudes towards value and their impact on various retail and consumer market sector which concludes with suggestions as to how the new frugal mindset may shape future demand and strategy.

The consumers and people should understand this and eventually they will be more consumption of ice-creams than sweetmeats’’. ‘’I understand there is a lot of R&D, investment on the hygiene aspect and packing, but the Indian ice cream manufacturers are strongly gearing up to build successful industry’’, added Jituri. Gradually in the years to come, people will become more impulsive – when they want to eat, they will eat ice-cream irrespective of the season. This notion that ice cream is a dairy seasonal product is subject to change in near future. The perception of ice-cream as a seasonal product will change in near future, as the expectations and demands of the market has changed in the recent years, invoked Fayas Ahmed of Harvest Hi-Tech Equipment (India) Pvt. Ltd. and with inputs from the concerned parties and resourceful people, the texture, quality and approach of the product is subject to change in the years to come, he added. Ahmed also said that change in lifestyle and preference of quality on food consumption, the trend of premium products has set in. Even in the ice-cream industry, there a range of premium products that are available, consumers are ready to spend money, whether the product is luxurious or not as long as they get qualitative consumption. In fact Santosh Kumar, Managing Director, Promens (India) Pvt. Ltd., understands that even though there is growth in the ice-cream industry currently, but as compared to US and South Asia the per capita consumption in India is low. But all the same it is no more a luxury item in India; nevertheless there should be an improvement in

Though Swetang Dave’s viewed the issue a bit differently, he stated that now ice cream is not considered as a luxury product in many parts of India. It depends on the per capita income and purchasing power of the different regions, like for example; in Gujarat a Rs. 35 per scoop is reasonable whereas the same is considered expensive in Calcutta. India is a country with different potential and requirements; hence the notion will be different in different places. Speaking on same line, Aditya Goyal said, ‘ice cream is a luxury product because kulfi (milkbased sweet) is popularly consumed almost everywhere by people of all age-groups. In some cases, it is a luxury because of the lack of coldchain storage facilities in India. But I feel that ice cream is going to become the next big sweet product that the Indian market has ever witnessed. I wish that the cold chain sector develops and that there is better access to the products and services’. But as far as it being a seasonal product, Goyal did not agree with it as said, "Ice cream is no longer a seasonal product, if the consumption pattern and availability of ice-creams throughout the year is seen. Consumers eat it during the festivities as well during the summer season". Mahaan Foods Limited is a milk processing unit was set up at Paonta Sahib in the state of Himachal Pradesh for processing skimmed milk to manufacture dairy whitener, skimmed milk powder, whole milk powder, instantised milk powders, baby foods and other milk based products. Today, Mahaan has a total capacity of 10 lac litres of milk through owned, leased and contract manufacturing facilities. In recent years, consumption of ice-cream and

Cover Story

I ce Cream Times - November- December 2016 other frozen novelties in winters has been on the rise. A mix of factors is responsible for reducing the seasonal impact and contributing to the overall growth of the country’s ice-cream industry such as changing consumer perception, capturing regional variations, diverse consumer segments, favourable retail location, product range and innovation, festivities, and marketing and promotions. Meeting the increased ice cream demand The Indian ice cream industry is going through enormous transformations, be it in terms of flavour, the availability of the product in the market, packaging or the mode of distribution, to connect to the consumers. No stone has been left unturned by the leading ice cream manufacturers, who offer 100 variants or flavours, ranging from traditional Indian flavours like matka kulfi, rabdi malai and shahi kheer to international ones such as blueberry yoghurt, mango sorbet and French vanilla. These companies’ menus have managed to cater to every consumer’s taste buds. Manufacturers are gearing up to cater to the increasing market demand, thanks to the supportive government that introduces many new schemes and tax reforms, stated Raju Jituri, adding on that once GST comes into play and with the attitude of the present government, I must say the ice cream industry is set to grow at positive rate in the next few years. Aditya Goyal reflected that everyone should work closely together and see how to bridge the gap between the demand and supply scenario and once the enactment of GST and FSSAI issues are clear, it will be much easier for all of 'us to work together and ensure availability of products. People and allied segments of ice-cream industry are aware that this industry is set to grow, and will provide all their support to make it happen. To meet the demand of increasing demand it is very important to ensure the quality that leaves the factory and quality that enters the customers’ mouth is not compromised. People should see to it how the quality of the product is maintained throughout. ‘’Often you will notice crystals in the ice-creams, which means it has melted and refrozen. All this needs to be done away with and also currently it is important to have more investment in ice-cream infrastructure, which needs to be improved’’, elucidated Siddharth Mishra. People who are associated with this industry and given the market dynamics in India, ice cream consumption, and the growing ice cream industry, everybody is well geared up. But there is a need of good, efficient and sufficient players in this segment because India is a big country with only 10-15 quality brands. Brand-conscious and quality-conscious people need to be aligned to get better production and results for the market. The ice-cream industry and allied segments are well geared up for the growing market demand as there is an increase in the consumption rate, added on Fayas Ahmed.

Harvest Hi-Tech Equipment (India) Pvt. Ltd. was established in the year 1994. They cater to the industrial needs by supplying a complete range of Ice Cream Plant Equipment. Effect of cold chain sector on the ice cream industry As much as 60% of all the ice-cream sales happen between the summer months of April to June, whereas the sales are relatively low during the cold months towards the latter part of the year. India being a tropical country experiences an extremely hot summer. High temperatures make the maintenance of the ice-cream cold chain difficult and expensive. It becomes extremely difficult for indigenous local

ice-cream makers to produce and store ice-cream for longer duration’s. Also, the lack of cold chain infrastructure makes it difficult for the organized brands to percolate into the rural markets, where small-local players continue to dominate. These reasons make the rural areas which host a majority of the Indian population to remain neglected. Brands refrain from spending their money to expand into geographies with limited to no cold chain infrastructure.

which is estimated to be worth Rs 3,200 crore - is grappling with four problems, namely the high rate of taxation levied upon them by the government; inadequate logistic support, the lack of electricity and the fact that there is a lack of control on this segment of the industry.

The cold chain sector still has a long way to go and is a very big challenge in terms of cost of distribution because cold chain equipment is very costly, stated Goyal.

Apart from that the incoming Premium Ice cream has dented the unorganised sector. Premiumization is one of the key trends driven by ice cream brands such as Magnum, Haagen-Dazs and London Dairy, among others. These brands were extremely niche, and available only in metropolitan cities. Due to increased annual disposable incomes, consumers were more than willing to pay the premium.

Ramu Natarajan emphasized that Cold chain sector is still in nascent stage, it is yet to grow because of high cost of cold chain equipment and because of this it becomes very costly for the manufacturers to reach their products in certain geographical areas.

The organised and unorganised segments are at a different level altogether, both cater to different markets. People are upscale, and they look for more quality; local players will be affected because for them to maintain novelty will be an issue if they intend to go mass, noted Siddharth Mishra.

Fuerst Day Lawson (India) Pvt. Ltd – FDLis a leading global supplier of specialist ingredients to the food, beverage, fragrance and chemical industries. They are not solely traders, but also solutions providers within development and innovation to the food, beverage and industrial industries.

‘’People are upscale, and they look for more quality; local players will be affected because for them to maintain novelty will be an issue if they intend to go mass. People who make ice-creams and sell it within a specified area will do well, but those going in for mass transport will be in for a big price war and then they will need to add novelty’’, he added further.

Mishra does not believe that India lag that much in the cold chain sector. He said, ‘’people who want to bring in the international infrastructure enable themselves to bring in that structure by investing good finance. Those who do not have to spend are the ones who are lagging; hence it is a wise move if there is investment on qualitative products to obtain return on investments (ROI)’’. The cold chain industry is sophisticated in cosmopolitan cities but in two tier cities it’s a big challenge, for example in Goa, though it is a big tourist place with high potential clientele, the cold chain is quite dissipated there. By building efficient and effective supply chain using state-of-the-art techniques, it is possible to serve the population with value added food while simultaneously ensuring remunerative prices to the farmers. Cold chain sector does look promising, as the market gain has been growing in two digits and it is going to take some time to develop as now investments are in for R&D, then a positive market will shape up in years to come with sizeable products. It will take few years to establish a successful cold chain sector, established Sakhuja. Blue Cold refrigeration plays a key role in the cold chain segment; it caters to a lot of cold-chain interrelated activities like food processing, frozen food storage, and the rest, informed Sakhuja. Blue Cold Refrigeration Pvt. Ltd is an OEM manufacturer and supplier of Refrigeration Systems. It offers complete range of refrigeration Systems with all types of compressors i.e. Bitzer, Danfoss and Copeland. All the systems are 3D modeled for maximum efficiency, henceforth, BlueCold promises to be a world class condensing unit manufacturer. Investments in cold chain infrastructure, applied research in post-harvest technologies, installation of food processing plants in various sectors and development of food retailing sector are mandatory for achieving gains in this sector. Strategic growth plans for achieving both national and international competitiveness of the food industry are essential. However, lack of electricity, power supply and other supporting infrastructure are a big deterrent in setting up cold chain facilities, said Dinesh Shinde, and added that manufacturing companies will get better realisation for their produce due to improved quality and shelf life as frozen foods are being consumed all over the world. The food supply chain needs the attention of the academicians, the industry and the government for its enhancement, insisted Shinde. Premium ice cream and its effect The unorganised ice-cream sector in India -

People who make ice-creams and sell it within a specified area will do well, but those going in for mass transport will be in for a big price war and then they will need to add novelty. Swetang Dave sees improvement in the unorganised sector, with being quick in decision -making and adapting to the local environment; they are constantly trying new innovations. It is a upward growth as local players are also upgrading themselves to have a healthy competition with the competitors. Even Prem Sakhuja affirms that both organised and unorganised sector will have a definite role to play in the ice cream sector. He explained, ‘’ as India is a big country with the market diversified into various segments mutual sectors will play a significant role in the development of this industry. And with the entry of premium products in the market, the competition is going to get even tougher. Premium products must consider what lower margins mean for their business models. In highlevel terms, it will be the tussle between big and small corporate structures. Margin protection shapes the next three years of competition as

growth slows. Looking at the conglomerates, their model is built on being able to synergize costs, use their buying power and the ability to crosssubsidies the less local products. However, these models are predicated on sustaining high margins with the stronger brands supporting the local products. ‘We are looking at a future of smaller conglomerates then we could see groups taking the divested brands and using their supply chain and infrastructure, use the acquired brands to reposition them further up the value chain’’, said Dinesh Shinde. ‘’By 2020, we expect the premium level of products of mass market brands either acquiring or competing with the lower level of products as differentiation between the two reduces’’, Shinde clarified. Santosh Kumar showing austerity emphasised on the fact that its high time that unorganised sector pull up their socks and bring the product quality on par with other multinational companies. They may face stagnancy if these players do not improve on their quality of the product.

Promens (India) Pvt. Ltd is part of the global Rotomoulding major, Promens Hf., Iceland. Promens is a leading global plastics manufacturer operating over 60 manufacturing facilities in Europe, North America, Asia and Africa. The company manufactures a wide range of products, including packaging for food, cosmetics and serves multiple industries such as food ‘’Unorganised players must gear up, they cannot escape the hygiene aspect and FSSAI rules and regulations. If they want to follow, these players should strictly understand that there is a need for investment for proper machinery which gives good production and quality’’, supported Raju Jituri. Future of the ice cream industry. Indian ice cream industry is one of the fastest growing segments of the dairy or food processing industry in India at the moment. But the consumption is quite low when compared with the western countries. But then again in the past 3-4 years it has doubled from 200ml to 400ml which is a significant development.. The growth from 400ml to 1000ml will show that the future of Indian ice cream is shiny. With good distribution system and consumption pattern to increase and use of latest technology will ensure a steady growth of the ice cream industry. In future the ice cream industry will be at good position with consumers’ affordability and the various flavors in the industry. People will not be complaining about health and wellness pattern as there will be nutritious ice-creams by then. The

Cover Story

I ce Cream Times - November- December 2016 will be four times growth to what we are today’’.

items’’, he clarified. Even Siddharth Mishra stated that the future of ice cream industry is indulgence plus health. He said, ‘’transition to healthier ice creams will greatly help in creating a successful ice cream industry as ice cream is now viewed as comfort food.’’

ice cream industry will not face any decline or slowdown in the next decade. Aditya elucidated that in the next decade, there will be nutrition-based ice creams available, like ice creams high in protein, high in vitamin and fully probiotic.’’ The market is huge, with many healthconscious consumers opting to eat nutritious food

Jituri also agreed, saying that, ‘’I see a great future of this industry with a wide potential for development and there

Shruti Icemac Engineers are manufacturers, suppliers, and exporters of Ice Cream Plants with mix Plant (Industrial) Ice Cream Cup Cone Filling Machine and Packaging machine and so on.

While Shinde elaborated that sales and marketing plays a very vital role today, but the ice cream needs to strengthen dealers, educate them about products they buy and sell, strengthen communication. ‘’Over the years, ice cream industry in India has gained momentum with entry of national and local players in the market. The segment which is projected at Rs 3,000 crore has been growing at 19.5 per cent year-on-year, is expected to reach Rs 1,560 crore by 2018, added Dinesh Shinde. Major national players as well as regional entrants like Pabrai’s Fresh & Naturelle, Natural, Amul, MilkyWay are seeing great opportunities in the ice cream market, he further added. In India ice cream industry is mostly regional there are hundreds of brands focussing only one or two districts or in some case only up to state level.

Anusayfresh have a variety of fruits (IQF, PUREE, DRIED, FORMAT) for the food industry – chefs, pastry, ice-cream manufacturing units. With wide variety of flavors that are 100 per cent natural. The fruits are frozen using individual quick freeze (IQF) process, to bring the right taste to you.

There are very few national brands that are doing business nationally and the major reason behind slow growth is high perishability of ice cream products. In recent times we have seen many companies have improved their supply chain and going beyond the boundaries. Ice cream industry is the biggest victim of bad infrastructure of road and power supply. Due to this, rural India where power comes just for few hours in a day which is not less than 50% of the country’s population is not able to store ice cream for sale on nook and corners of the inhibited areas. Continuous power supply in these regions will open huge opportunities for ice cream industry to cater all together a new territory for their products.

Supplies of ice-cream hit by Musgrave-Unilever conflict in Ireland

he relations between Irish retail group Musgrave and global grocery giant Unilever is cold, matters have turned worse with the supplies of ice cream being hit, and the Cork company not receiving popular brands like Ben and Jerry’s and HB. There are 200 Centra, Mace and SuperValu shops in Northern Ireland owned by Musgrave that have been locked in a trade dispute with Unilever after the multinational tried to raise prices on a raft of products it supplies. The brands under Unilever include Lyons Tea, Dove, Hellmann's and Lynx are embroiled in a

dispute with Tesco in the UK over price rises. They threatened to see many popular brands vanish from shelves at Tesco. But the pair later reached an agreement. Unilever stopped supplying goods to Musgrave two weeks ago over the price row. Unilever makes some of the popular goods sold in this country, including Knorr soups, Flora margarine, Domestos, and Pot Noodles. It supplies 800 products to Musgrave. Musgrave said that Unilever was trying to raise prices on some of the products it supplied by up to 19%. Unilever hadn't sought a price increase for all those products, but did stop supplying all of them. The

December 2016 Drink Technology (15th to 17th ) Venue: Bombay exhibition convention centre Website: www.drinktechnologyindia.com

January 2017 Khadyakhurakh (3rd to 6th ) Venue: Ahmedabad Education Society Grounds, Drive-In Road, Nr. Helmet Cross Road, Ahmedabad, Gujarat, Website: www.tradeindia.com Food Hospitality (19th to 21st ) Venue: MMRDA Ground, BKC, Mumbai India Website: www.fhwexpo.in

May 2017 Snacks & Namkeen Industry in India (17th) Venue: Mumbai

June 2017 Food Hospitality 2017 (9th to 11th) Venue: White Orchid Conven�on Centre, Bengaluru Website: www.fhwexpo.in August 2017 Packplus (3rd to 6th) Venue: Pragati Maidan, New Delhi, India.

February 2017 IIDE Mumbai (16th to 18th) Venue: Bombay Convention and Exhibition Centre

International Food Tech (21st to 23rd) Venu: New Delhi, India

Acrax India (23rd to 25th) Venue: Delhi Website.www.acrex.in

September 2017 Indian Ice Cream & Expo (14th to 15th ) Venue: Vashi Mumbaim Website: www.indianicecreamcongress.in September 2017 Annapoorna Mumbai (14th to 16th) Venue: Bombay Exhibition Centre in Mumbai, India. Website: www.tradefairdates.com

March 2017 Ahar India Venue: Praga� Maidan, �ew Delhi, India April 2017 Pack Pluse (1st to 4th) Venue: BIEC, Bengaluru. Website.www.packplussouth.in

Website: www.foodtecindia.com

Anglo-Dutch company has offered Irish retailers a currency exchange mechanism to compensate them for the price rises it's seeking to introduce. Unilever has blamed the economic slump in the value of sterling for the rise in prices of their products. Though now Unilever has begun supplying its products to Musgrave, they have not delivered the ice-cream brands to this group that controls Centra chain. Hence, the popular brands like Cornetto, Magnum, Carte D'Or will be off the shelves of Super Valu and Centra outlets in Ireland till the matter is completely solved. Negotiations are ongoing between the two companies so that the

supply and sales is not affected.

Elanpro Launches Spm Beverage Dispensers In India

LANPRO, India’s leading commercial refrigeration company and SPM, Italy’s leading drink systems company announced that they have reached a strategic agreement that will combine the industry -leading beverage dispensers of SPM with the marketing and service capabilities of Elanpro. This new collaboration called SPM Beverage Dispensers by Elanpro will focus on advancements that address the dynamic requirements of bars, restaurants and retail sector. Underscoring its commitment tointroducing high tech, innovative products from across the globe, ELANPRO has entered this far reaching alliance with SPM. Headquartered in Italy, SPM is a feat of engineering and art serving customers throughout the world. SPM engineering excellence provides an extensive range of beverage dispensers and equipment for slush, soft serve ice cream, hot beverage and chilled drinks. Speakingat the occasion, Mr. Sanjay Jain, Director, Elanpro said, “Closer collaboration with the existing international brands is a top priority for our business and I think we are right on track. Our alliance with SPM is an important milestone to providing beverage solutions that maximize customer satisfaction and operator profits. Over the longer term, through such partnerships we intend to expand the technology options we are able to offer our customers by leveraging the best of both companies.”

With this alliance, ELANPRO aims at paving way for numerous innovative products and ideas, top quality, as well as advanced design which makes SPM a leading brand. Constantly bringing breakthrough solutions to India, the company plans at providing its key clients with innovative large-scale solutions as well as service. Speaking at the occasion, Luca Piani, EM – International Sales, SPM said, “We are pleased to partner with Elanpro which is a leader in providing refrigeration solutions in India. This alliance is will deliver multiple benefits to both the parties. We believe that a strategic partnership with a leading player like Elanpro is the ideal platform for developing a new way forward in our industry and answering the evolving needs of consumers on a global scale.” ELANPRO’s range of beverage dispensers from SPM provides sturdy, solid steel frames and bases for unparalleled support for each display. The company aims at launching an array of sophisticated machines from SPM.Pursuant to the agreement, Elanpro will market, sell and provide after-sale service and support throughElanpro’s existing Hi-Tech Experience Center Service Network for SPM’s commercial products. With this association, the company plans to accommodate the growing demand for machines that deliver blended beverages with more speed, accuracy, and efficiency than competing products in India.

I ce Cream Times - November- December 2016

Redefine Ice Cream With OUR Systems

- 900

For Ice Cream & Frozen Dessert

Gelato

Manufacturer of : Ice Candy Packaging & Coding Machines

The Cold War

I ce Cream Times - November- December 2016

The role of deep freezers

in the Ice Cream Industry

ndian cold storage market which is deep freezer is expected to grow at a CAGR of 16.09 per cent by 2020 driven by the growth in the organised retail, Indian fast food market, and food processing industry and e-commerce sectors. Cold storage market in India is expected to be worth $8.57 billion by 2020. The cold storage market in India is highly fragmented with more than 3500 players in the unorganised sector and around 30 players in the organised sector; Barely 5 per cent of India’s USD 5 billion cold storage industry is organised. But improving macro-economic conditions have got the country's top logistics players excited and many of them are attempting to become integrated cold chain service providers. Several companies are lining up significant capital expenditure (capex) plans in to capture the cold storage business with wide range of their hi tech deep freezer to enhance the cold storage industry. We had the chance to catch up with some of the top notch refrigerator companies and get spot-on insight about this industry …………. Gaurav K Sharma, Voltas, Commercial Refrigeration, said that the overall market size of deep freezers could be around 4.5 lac units and Voltas commands a market share of about 50 per cent of deep freezers in the Indian ice cream industry. Voltas sells around 2-2.5 lac units of deep freezers to the cold storage and ninety per cent of the deep freezers go to the ice-cream industry. Ice cream Industry is growing with time in India and to have spot on presence ice cream brands are looking for differentiation in the product category. Sharma elucidated that today curve-glassed freezers dominating the ice cream market and hence the display freezers provided by us are an important part of the strategy for development of the brand. Power consumption is another issue that the ice cream industry, but according to Sharma the good thing is that the deep freezers do not consume much electricity as compared to air-conditioners. A deep freezer consumes 1/10 of the power that the AC consumes and he added that, ‘’I don’t think power consumption is a big issue of the refrigerator and thereby a affordable asset for both big and small ice cream manufacturers and vendors.’’’ As winter has set in the demand for freezer slows down till next summers, but Voltas is always ready for all situation and are very well prepared for the next season. Sharma confidently puts in that, ‘’production-wise we will not face any issue and where supply is concerned, there shall be smooth supply of exciting products which will enter the market’’.

Voltas is India's largest air conditioning company, and one of the world's premier engineering solutions providers and project specialists. Voltas Limited offers engineering solutions for a wide spectrum of industries in areas such as heating, ventilation and air conditioning, refrigeration, electro-mechanical projects, textile machinery, mining and construction equipment, water management & treatment, cold chain solutions, building management systems, and indoor air quality.

B Thiagarajan, Joint Managing Director Blue Star informs that the deep freezer market in India should be around close to 900 crore of deep freezers sold in the market and it continues to grow at a good rate. Bluestar’s share of deep freezers in the Indian ice cream industry is twenty-five per cent and is not only serves the deep freezers section, but also caters to the cold storage industry. Thiagarajan added, ‘’we are 73-year-old company manufacturing a wide range of refrigeration products, starting from water coolers to large refrigerators and with regards to ice-cream, there is deep freezers and cold storage equipment of various sizes.’’ The BlueStar products are exported to countries in the Middle East and some North African markets. And its deep freezer market main target is the ice cream industry as 70 per cent of its sale goes there. Thiagarajan said, ‘’BlueStar is up-to-date in terms of environmental friendliness, ozone depletion, in terms of the main agents of insulation that are there and lastly energy-efficiency’’.

Blue Star is India's leading air conditioning and commercial refrigeration company; it fulfils the cooling requirements of a large number of corporate, commercial as well as residential customers. Blue Star offers a wide variety of stylish, contemporary and energy-efficient room air conditioners for both residential as well as commercial applications. It also manufactures and markets a comprehensive range of commercial refrigeration products and cold chain equipment. Blue Star has been the exclusive distributor in India for many internationally renowned manufacturers of hi-tech professional electronic equipment and services, as well as industrial products and systems. Ice-cream industry is our main target audience as there are about 70 per cent sales of our products, he stated, and from the ice cream manufacturer’s point of view, I think display freezers are very important in the development of the brand and as there has been a potential growth in the Indian rural consumption and once the market develops, the presentation of the product is of great significance to attract potential customers,’’ he added. We are working on ideas as to how we can manufacture and more products, Thiagarajan informed. Deep freezers are expensive given the power consumption the service provided should be good, so we are looking to improve these issues, how we can minimise the power consumption, bring about improvements in the products, and for the ice-cream industry we wish to provide impressive solutions. Also our products are such that you can know the status of the temperature conditions and operation he further elucidated. Manoj K. Srivastav, National Sales Manager, Rockwell Industries ltd avidly stated that Rockwell as a brand serves the B2B audience and solemnly believe in parting with the solutions, joining hands with customers to grow together. Our purpose is to supply deep freezers and refrigerators, and other cold chain appliances he added. In the ice-cream industry, Rockwell stands at the

Rockwell Industries Limited has steadily grown to become a leader and reputed manufacturer of commercial refrigeration appliances aimed at supporting the retail chain of our business partners. Rockwell is one of the first company in the country to introduce CFC free products and has the capacity to manufacture HC based Eco-friendly machines certified by TUV, Germany. 4th position in providing the equipment and for their services. Around 40,000 are being supplied to the ice-cream industry, on a financial year. Rockwell is the first company to receive IGBC certification best suited for refrigeration. It is platinum rated IGBC plant in the country, first time in history of Rockwell; we have achieved that parameter test in all aspects. With ‘I am Green’ and ‘Make in India’ slogan can capture the true essence of the products that we provide to our customers. Srivastav stated that the market size of Indian deep freezers is three lac plus and is growing on an average of 20-25% every year and the beauty of this industry is that everyone is looking for expansion towards the rural market. ‘’There is a vacuum of 67 per cent in the rural market as only 33 per cent has been captured so far, ’he added. Rockwell has introduced a unique, innovative product that suits the industrial needs for high insulation, followed by eutectic update. B. Swaminathan, General Manager, Southern region, Western Refrigeration (P) Ltd., speculated that the market size of deep freezers cannot be easily defined, approximately the number is three lacs and Western Refrigeration’s share of deep freezers is around 20-25 per cent. The number of deep freezers that we provide to the ice-cream industry is sixty per cent, and the rest 40 per cent is catered to the food industry, he informed. Swaminathan also explained that they have upgraded their machines that meet the environmental standards. This is important as they want to save the environment and co-exist peacefully with it.

From trading and imports of various types of metals, refrigeration, air conditioning equipment and their spare parts, the company ‘Western Equipments’ eventually diversified into the fast-growing commercial refrigeration equipment industry in an era of economic reforms and first phase of liberalization effected post year 1991. ‘Western Equipment’s’ is geared to provide products that satisfies customer needs. With 33 offices pan India and more than 1000 plus professionally qualified and highly skilled workforce, ‘Western Equipments’ is all set to scale new heights and become the leader in its category by increasing productivity, round-the-clock reliability and cost optimization! The display deep freezers are very important for the development of the brand, especially in the ice cream industry and holds significance from the marketing point of view, he said. As being geared up of next season, we are all ready to launch a range of products that will enter the

market in the next season, stated Swaminathan. We have manufacturing units in India and our product range includes deep freezers, visi coolers, display cabinets, chest freezers and the rest, he added. Janak Arrora, General Manager, Sales & Marketing, Ace Technologies admonished that they had just launched their product last year, so one can consider them to hold only one per cent of the industry. He further said that basically they are into retail marketing and into frozen products, so the overall sales are showing positive results. But as compared, we have a good number in the ice cream business. ‘’We are working towards that, and now we planning to get some machines that will be useful to the ozone layer. In future, all our machines will be environment-friendly’ ’he added

ACE Technologies is one of the leading Indian companies involved in satisfying the technological needs of pharmaceuticals, beverages, food & cosmetic industries. This reputation for supplying world class machinery in the field of these segments has been achieved after years of dedicated service to the industry. At ACE Technologies, we strongly believe that teamwork is the foundation of a strong business organization. We constantly work towards earning customer delight by providing quality products at designated time. Another important fact that ACE Technologies concentrates in building long term business relationships. Through continuous innovation, better service and superior quality, ACE Technologies has pledged to provide its customers the very best they deserve. ACE Technologies play a major role for the development of the brand. Ninety per cent of the potential clients come from attractive appearance of the product and effective advertising strategies. Every product should have an attractive appeal to gain the consumers’ interests. Arrora also complied that they are getting few products and some ideas for the furnished market. ‘’We plan to get a unique product which is not there in the market. There are both horizontal and vertical models, having a unique design with optional LEDs catering to the ice-cream industry. Next season, you will see few products launched in the Indian market’’, he said CONCLUSION The urban market continues to be the primary area where ice cream is consumed and where the sale of deep freezer is higher, while the lacuna in the rural market still exixts in a big way. There continues to be two main challenges with respect to distributing ice cream across and cold chain in the country: The challenge is to get consumers in urban and rural India to stock their refrigerators with ice cream and eat more of it. But not everyone in rural India would think of owning a refrigerator – around five in 10 houses do not have access to electricity (six to eight hour-long power cuts during the summer months makes it difficult for us to sell in the rural market). Of the roughly 80 lakh refrigerators sold in India annually, 35 per cent get sold in rural and semi-urban markets. The ice-cream supply chain is a complicated supply chain with many moving parts. Standardization of cold chain services to manage the ever-changing demand across diverse areas of the countries continues to be the want of the industry. Having stocking points and faster and efficient methods of supply to the market is what is missing in the rural part of the country.

I ce Cream Times - November- December 2016

Papa John’s ventured Haagen- Dazs

apa John's outlets across India will now serve the signature Haagen-Dazs icecreams to offer patrons a chance to indulge in the rich and creamy flavours of the world’s most premium ice-cream brand. Haagen-Dazs, known for its range of the finest luxury ice-creams and Papa John’s, synonymous of the best pizza with the freshest ingredients, come together for a fitting association. Commenting on the association, CEO, Papa John’s India, Sandeep Singh, said, “Papa John’s has always been about our patrons. Behind everything we do – from sourcing materials from the very best, creating our handmade signature dough to whipping up delicious delights, our patron is at the heart of it all. We realise how awesome it can be when a great pizza meets a great gourmet ice-cream. And there’s no ice cream better than Haagen-Dazs.

With our range of pizzas, their ice-creams make for a fantastic combo. The tastes beautifully complement each other, creating the perfect balance between spices and sweetness. We are so happy to join hands with a like-minded brand that believes in delivering superlative gourmet experiences. At this price, it is sure to deliver great value to our patrons who can relish their two favourite brands together”. Marketing Director, General Mills India, Salil Murthy seemed equally excited. “HäagenDazs has re-invented the way people think of and consume ice-creams. Every Häagen-Dazs ice cream contains only the finest and purest ingredients from around the world, like vanilla from Madagascar and chocolate from Belgium. These ingredients are blended together gently so each scoop of this dense and creamy ice cream melts slowly for long-lasting enjoyment. With a partner like Papa John’s, who shares our brand ethos, we’ve found a great association. Their pizzas are not just delicious but go beautifully with the flavours of our ice-creams. We believe in constantly surprising our patrons with unique offerings. With this, we are confident lovers of both, Papa John’s and Häagen- Dazs, are going to have a great outing”.

www.agronfoodprocessing.com

Ice Cream News

Changing Scenario

I ce Cream Times - November- December 2016

Ice cream industry hopes for huge outside investment

Ghufran Naqvi

Motilal Oswal Private Equity invested 110 cr in Bengaluru based Dairy Classics ice creams. The funds will be used for capacity expansion in Tamil Nadu and Karnataka planning a production unit over 1 lakh sq ft on the outskirts of the city.

ce Cream industry is now in the race with those industries who are receiving the investment from outside. Recently, Motilal Oswal Private Equity Investment Advisor (MOPE) has invested Rs 110 crore in Bengaluru-based Dairy Classic Ice Creams for a minority stake. Industry key players called this investment as a benchmark hoping that it will pave the way of investment for the 12000-crore ice cream industry. Ice-cream, which was considered an indulgent category in the past, has now evolved to a stage where it is largely and happily perceived as a snacking option by consumers. This change in perception has come about thanks to increasing disposable incomes and greater discretionary spending. Also, the growing reach of the media has allowed operators in this category to expand their range and recall value. The change in the perception of consumers has allowed the industry to grow in volume. Icecream, as an industry, has been growing at a healthy CAGR of 10-15 per cent. Growth of the industry can be attributed to large investments in advertising and infrastructure development, diversification and widening of product portfolio to target different consumer segments, and entry of multinationals. The category’s growth has provided impetus to international and regional players to foray into the market. After the decision of Indian Government to allow 100 per-cent FDI in retail food processing the ice cream industry was excited as the way was clear for the investors to venture and capture the fastest growing market of the country. Making use of the opportunity and marking its second investment in the dairy and milk products space Motilal Oswal Private Equity Investment Advisor (MOPE) has invested Rs 110 crore in Bengaluru-based Dairy Classic Ice Creams for a minority stake. It previously invested Rs 50 crore in Parag Milk Foods that went public in May this year. The investment will be made through its India Business Excellence Fund-II and India Business Excellence Fund-IIA. Dairy Classic has a strong foothold in South India through its brand Dairy Day and manufactures 125 variants of ice cream and frozen desserts. Founded in 2003 by a team of professionals who quit their MNC jobs to pursue their passion of making ice creams, Dairy Classic operates through a network of over 15,000 retailers and 5,000 dealers in major cities in South India. It has a state-of-theart production facility in the city with a capacity to produce 30,000 litres per day. The company is

"With the rise in disposable incomes and improved infrastructure, we see the dairy space has a long tailwind. Consumption of these products is bound to increase with higher incomes. But apart from the space, we also focused on the high-quality management that the Dairy Day team has. The co-founders have worked in large corporates and are a competent team. This is a value add for us," said Vishal Tulsyan, CEO of MOPE.

On asking about Motilal Oswal venture with Dairy Classic, Havmor Managing Director Pradeep Chona said it’s a very good move for the entire industry. If such kind of investments will come in ice cream industry there will be more and better Indian and foreign companies take interest in ice cream business. Chona said that Havmor is also looking for some investment on the same lines, he said they are open for good offers. Pradeep said we are the only ice cream company of this scale which doe its business passionately. Our focus is only and only ice cream other than biggies in this sector, doing various other kinds of business or product ranges.

Recently, the company developed NutriIce Creams an ice-cream/frozen dessert, rich in Omega-3 fat (vegetarian source), which it says is the first Growth of the industry can be attributed to large Havmor Managing of its kind the country investments in advertising and infrastructure Director said “Indian has done in collaboration development, diversification and widening of product ice cream industry with Central Food portfolio to target different consumer segments, is in good shape Technological Research and entry of multinationals. The category’s growth now and more such Institute (CFTRI) and has provided impetus to international and regional investment venture is expected in times to Oleome Biosolutions. players to foray into the market. come”. The company offers The industry is looking for such investment as this a complete product basket consisting of cups, will give a boom to the Indian ice cream industry. cones, sticks, candies, sundaes, take-home packs. Comprising more than 10000 manufacturers the Tulsyan said Dairy Day has been growing at a industry is making its place in the rural India too. scorching pace of 15% year-on-year over the last The major companies are spreading its arm in two few years and has a strong presence in Karnataka and three tier cities. and Tamil Nadu. The company is expanding its store footprint in tier-2 and tier-3 cities. "We are growth capital investors. We identify companies in this sector for the long term, not for the next 5-6 years, but for the next 15-20 years," he said. "We want them to double their capacity and reach a revenue of Rs 500 crore by the next 5 years. Their current revenue is over Rs 150 crore." Jagannath M N and A Balaraju, directors of Dairy Classic, said, "Partnering with Motilal Oswal Private Equity will help Dairy Day to achieve its multi-pronged goals of becoming one of the leading ice cream brands in the Southern India." Ernst & Young acted as the financial advisor to Dairy Classic for the transaction. The change in the consumer preference from traditional ice cream to premium brands has now created the market base for international companies to launch their premium ice cream brands. The industry is seeing a growth of 35 per cent year-onyear basis, which makes it an attractive destination for international brands. According to the industry experts, this investment by Motilal Oswal is of first of its kind and after this the industry will surely manage to attract the investment even from the foreign. Experts said that the industry is growing at a CAGR of 10-15 per cent. This growth is, and will, supply momentum to ice-cream consumption, especially in the branded and new/innovative categories. With the growing consumer base, increasing disposable income, and greater trend toward eating-out, the market stands poised to incorporate bigger players and more novel concepts.

With India's ice-cream industry growing at close to 17 per cent, regional brands Havmor and Vadilal have upped the decibel levels and taken their campaigns national this year while veterans - Amul, Mother Dairy and Kwality Walls among others - are banking on new flavours and an emerging premium category in urban areas to expand the market. From Rs 7,300 crore in 2014, the ice-cream category has bumped up to Rs 8,530 crore in 2015 and to touch 12000 crores by 2017. Commenting on investment Madhya Pradesh based Top N Town Chief Arun Ramni said that he is unaware about the exact deal but Dairy Classic created a bench mark. In south, the realisation cost is much better than North and West and realisation helps in making good RMPM cost across the country with a good margin of profit that help making the valuation of the company. He believes that the investment will surely help the ice cream industry to attract the investors which was untouched by the investors. Ramani said that he is also in talks with the investors and soon the company will disclose its policy. He believes that the industry will receive lot of investment as it growing at the fastest CGAR in comparison to other sectors. To attract FDI the Food Processing Minister had recently visited the United Kingdom, Italy and France and asked the investors to venture with Indian companies. Experts believe that after these visits the Indian dairy industry along with food processing will get huge investment. Experts believe that the investment will help this sector to touch new heights.

Girish Pai Direct Naturals Ice Cream claimed it as a big gateway for the Indian ice cream industry. Indeed, it is a great pleasure and honour for the ice cream industry as earlier it was considered as unorganised segment. Pai said that the investment signifies that the ice cream sector has rightfully achieved the status of an established industry. When it comes to investors, they always look for transparency in every record and smooth functioning in the company. With the industry having a growth rate of 15-20 per cent on yearly basis, I see there is a huge potential for capital consumption, he said. Naturals director said that it is a popularly known fact that Indians have a sweet craving post their lunch/dinner, the ice cream manufacturers should make utmost use of this opportunity. There is need to establish more ice cream parlours/stores in the market, because there is not enough supply as per the market demand. He disclosed that even Naturals is looking for investments but at the front-end, the company is still searching for good opportunities. Expressing his excitement on this investment Ashish Nahar, Fun India Dairy, Nashik believe that is a very positive sign and will provide a new momentum to the ice cream industry in India. “At FID, we are in talks with a couple of private equity (PE) companies who are ready for such ventures. Since the last six months, discussions are ongoing with KPMG for the same. In-house we are all set and prepared to meet the industrial needs, in terms of technology and packaging units and the rest. We want to expand our front-end as well so there is appropriate fund requirement for marketing”, he said. However, G. Chandramoghan Arun Ice Creams, Chennai do not have positive or negative thoughts on this issue. He said that this is not the first time that any company has received private equity (PE). He believes on his own capabilities and ‘organic growth’, rather than ‘inorganic growth’. The influx of international brands in the country is driving competition, and the industry is set to grow on the back of partnerships and franchises of brands to widen reach and distribution. With increasing consumption, the production capacity of the ice-creams is set to increase with many manufacturers planning for expansion. Most of the ice cream projects are in the mode of expansion due to various reasons in this region. Companies are also working on new innovations as Indians are now looking for premium tastes with international quality and standards. For the expansion of their units the ice cream manufactures are looking for the investment and the major companies of the industry like Havmor, Top N Town, Vadilal and others are in talks with the investors.

I ce Cream Times - November- December 2016

News

I ce Cream Times - November- December 2016

Nestle recalls Drumstick ice ACE TECHNOLOGIES introduces Swiss Can Machinery AG cream cones after listeria test

ublix and Chocolate Shoppe Ice Cream Co. have joined the growing list of recalls linked to Aspen Hills Inc. cookie dough.

Publix issued a recall of its chocolate chip cookie dough ice cream sold at stores in Florida, Georgia, Alabama, Tennessee and North and South Carolina. The packages have a sell by date of May 27, 2017, and the UPC code 000-41415-03843. Similarly, Chocolate Shoppe Ice Cream Co. Inc.

results for all of our products are negative." The same concern reached to an energy bar, as well. Nutrisystem voluntarily recalled its Nutricrush Chocolate Chip Cookie Dough bar based on listeria concerns raised by an unnamed vendor supplying its chocolate chip cookie dough.

CE TECHNOLOGIES would like to introduce Swiss Can Machinery AG is your competent partner for innovative machines and components for filling and closing cans and jars with powder and dry products providing complete lines as per customer needs. Empty Can Cleaning ECC 153-3000

The product had been distributed to ShopRite and Hannaford stores in Connecticut, Delaware, Massachusetts, Maryland, Maine, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia and Vermont and online through Amazon.com and Walmart.com. Again, no illnesses have been reported. The list of recalled products may continue to grow as companies discover additional products that contain Aspen Hill cookie dough.

announced the recall of more than 4,000 gallon cartons, more than 5,000 pints and some 3-gallon cartons of its cookie dough, Heaps of Love, peanut butter cookie dough, Sticks & Stones and Yippee Skippee flavours. It is also recalling 3-gallon cartons of its Baked Bear cookie dough ice cream. The products contain cookie dough supplied by Aspen Hills, which first announced that its no-egg chocolate chip cookie dough might be contaminated with listeria. This prompted Blue Bell Ice cream to issue a recall. Since then, Blue Bunny issued its own recall of Hoppin' Holidoodle for the same reason. All companies have stated that no consumers have fallen ill. These products were distributed in several states, all of which are listed on the FDA website. "We are acting out of an abundance of caution because a thorough review of our manufacturing environment has revealed instances where we may not have met our food safety standards," said Jon Austin, a spokesman for Aspen Hills. "Our lab

Listeria monocytogenes may cause serious and even fatal infections, according to the Centers for Disease Control and Prevention: about 1,600 illnesses and 260 deaths are caused by listeria annually in the United States. Otherwise healthy individuals may suffer only short-term symptoms, such as high fever, severe headache, stiffness, nausea, abdominal pain and diarrhea. However, a listeria infection can cause miscarriages and stillbirths among pregnant women and may become serious for young children, frail or elderly people, and others with weakened immune systems. Nestle USA Inc. issued an unrelated recall of its Drumstick Club 16 count variety pack and 24 count vanilla pack after receiving positive test results for listeria from equipment involved in the production of these ice cream novelties. The products have been distributed nationally, but no illnesses have been reported, the company said.

base with “Bacillus subtilis SA (DSM 4181)” Spoon Dispenser • Energy-saving, FI optimized asynchrony motor with 47 Nm output torque with PROFINET connection to main control • Spoon feeder with spoon separating device • Vibration hopper for spoons with additional bowl • Can stops – spoon falls in – Can will be released If there is any interruption (no spoon, spoon not thrown inside can), the machine will stop and give a signal Can Filling and Seaming Machinematic 127 Twin FP Filling •Dosing with 20 heads, each one equipped with an accurate stepper motor working at a constant high level of performance • Weigh Sensor under the

• Turning upside down and cleaning of empty cans with cleaned compressed air • 2 compressed air nozzles: 1 x permanent, 1 x intermittent • Clean compressed air to blow out cans – odorless and residue-free cleaning air with 0.01μ particle filter and activated carbon filter • Air ionizing against static loading as option • Rotation of empty can during cleaning Separate compact DE duster with filters, dust box etc. • Speed control for can conveyor • Energy-saving, FI optimized asynchrony motor with 47 Nm output torque with PROFINET connection to main control Empty Can Disinfection UV 153-3000 8 UVC tubes with individual surveillance • UVC tubes with shatter protection, HACCP compliant • Very easy accessibility for maintenance works • Energy-saving, FI optimized asynchrony motor with 47 Nm output torque with PROFINET connection to main control - > 99 % (log2) bacterias killed (microbiological

Top Cone • Spring less buckets with round corners • Autonomous LCD color touch screen, easy to use • High Performance Weighing Accuracy at high speed with Strain Gauge Load Cells and digital external vibration elimination •Maximum up-time though self-diagnostics and easy maintenance • Filling station with integrated, electric adjustable vibrator for efficient can filling • Deduster integrated at filling outlet and on base plate • Lid Destacker •Automatic lid destacker Seamer • Can seaming station to seam • Continuously variable spindle sleeve pressure •Speed of seaming rollers independently adjustable • Different can diameters can be processed on the same seamer with easy exchange parts (no adjustments necessary) •Can outlet conveyor stainless steel with FI optimized asynchrony motor and continuously variable speed control

www.agronfoodprocessing.com

I ce Cream Times - November- December 2016

Promens (India) Pvt. Ltd.

B-402, Dev Aurum,Anandnagar Cross Road,Prahladnagar, Ahmedabad, Gujarat India â&#x20AC;&#x201C; 380

Exclusive Intreview

I ce Cream Times - November- December 2016

Minimising power consumption for deep freezers is our goal : Thiagarajan

freezers and we have got environmentfriendly deep freezers? What is your status over these machines? We are up-to-date in terms of environmental friendliness, ozone depletion, in terms of the main agents of insulation that are there and lastly energyefficiency.

industrial projects, to offer turnkey solutions, apart from execution of specialised industrial projects.

lue Star is India's leading air conditioning and commercial refrigeration company, fulfilling the cooling requirements of many corporate, commercial as well as residential customers. The company also offers expertise in allied contracting activities such as electrical, plumbing, fire-fighting and

Blue Star offers a wide variety of stylish, contemporary and energy-efficient room air conditioners for both residential as well as commercial applications. It also manufactures and markets a comprehensive range of commercial refrigeration products and cold chain equipment. Blue Star has been the exclusive distributor in India for many FOR internationally renowned manufacturers of hi-tech professional electronic equipment and services, as well as industrial products and systems.

TECHNICAL CONSULANT

â&#x20AC;˘ Ice Cream â&#x20AC;˘ Frozen Deserts â&#x20AC;˘ Gelato â&#x20AC;˘ Dairy Products â&#x20AC;˘ Fruit Processing â&#x20AC;˘ Squash & Juices â&#x20AC;˘ Jams & Jellies â&#x20AC;˘ Chocolate Processing â&#x20AC;˘ Tutti Frutti Manufacturing â&#x20AC;˘ Tamato ketchup & Sauces â&#x20AC;˘ Stabilizer & Emulsiď&#x20AC; ers Blends â&#x20AC;˘ Non Dairy with whipped Cream KALPESH P. DALAL

Contact : B.SC (Tech) Food Technology UDCT, Mumbai

Dalal Consultanat

B/10 Avanti Habitat Duffnala, Shahibauh, Ahmedabad. 380004, (Guj) India Mob: 09824231791, 0932791996, E-mail:kalpeshdalal2010@yahoo.com Web: www.dalalfoodconsultant.com

B Thiagarajan â&#x20AC;&#x201C; Joint Managing Director Blue Star, shared his experience with Ice Cream Times correspondent about the emerging market of deep freezers in India. He said that the conditions are changing and the even the small businessmen are now adopting latest technologies. Here are the glimpses of the interview........ What is the overall of market size of deep freezers?

How important are display deep freezers for the development of The overall market size of deep freezers should be around close to 900 crores sold in the market and it continues to grow at a good rate. What is your share of deep freezers in the Indian ice cream industry? Our share of deep freezers in the Indian ice cream industry is twenty-five per cent. We not only serve the deep freezers section, but also cater to the cold storage industry. We are 73-years-old company manufacturing a wide range of refrigeration products, starting from water coolers to large refrigerators and with regards to ice-cream, there is deep freezers and cold storage equipment of various sizes. What is the number of deep freezers do you sell to the overall food industry and particularly ice cream industry? Our products are exported to countries in the Middle East and some North African markets. Do you think we have come far in the conservation of power consumed in deep

the brand? From the ice cream manufacturers point of view, I think display freezers are very important in the development of the brand. Considering the Indian rural consumption, I see a considerable growth in this segment. Once the market develops, the presentation of the product is of great significance to attract potential customers. The overall consumption of ice creams has increased in recent years. What are your preparations for the next season of ice-cream industry? We are working on ideas as to how we can manufacture more products. Deep freezers are expensive given the power consumption the service provided should be good. So, we are looking to improve these issues, how we can minimise the power consumption, bring about improvements in the products, and for the ice-cream industry we wish to provide impressive solutions. Also, our products are such that you can know the status of the temperature conditions and operation.

Subscribe Ice Cream Times Bi- Monthly Newspaper for Ice Cream & Allied Industry A Supplement of Beverages & Food Processing Times

Times

www.agronfoodprocessing.com

SUBSCRIPTION FORM

NAME:........................................................................................... DESIGNATION:............................................................................... ORGANIZATION:.................................................................................................................................................................................... ADDRESS:............................................................................................................................................................................................. ................................................................................................................................................................................................................ CITY/PO:......................................................................................................................................PIN:.................................................... PHONE:...............................................FAX:..............................................EMAIL:................................................................................. 1 Year/6 Issues Rs. 600/- (By Normal Post), By Courier /Regd. In India Post -Add Rs 300/-per Year 3 Year/18 Issues Rs. 1600/- (By Normal Post), Please Make Payment In Favour of â&#x20AC;&#x153;Ice Cream Timesâ&#x20AC;? 5 Year/30 Issues Rs. 2700/- (By Normal Post),

Advance INFO MEDIA & EVENTS 121, 1st Floor, Rassaz Multiplex, Station Road, Mira Road (E) Thane - 401107. Tel.: +91-22-28555069 / 28115068, Mobile: +91-9324218405, 7738582998 Email: info@advanceinfomedia.com

I ce Cream Times - November- December 2016

Emerging Industry

I ce Cream Times - November- December 2016

The cold war: India’s evolving ice cream market The ice-cream market is evolving with new and unusual flavours, textures and fusions, while a growing consumer base, product acceptability, and stiff competition is pushing operators to strive for competitive advantages through innovations in product offerings and delivery of service in turn pushing up prices at the consumer end.

Hindustan Unilever and Mother Dairy. The growing consumer base, product acceptability, and stiffening competition has pushed operators to strive for competitive advantages through innovations with respect to product offerings and delivery of service.

uring the past decade, the category has grown with an array of innovations in icecreams - now the main subcategory - and new subcategories like frozen yoghurt are coming up. The ice-cream/frozen dessert category has witnessed substantial growth in the recent past. Up to a decade ago, the category was largely limited to ice-creams with traditional flavours such as vanilla, chocolate and strawberry, along with some variants like kesar pista, mango, elaichi, traditional kulfi , etc. During the past decade, the category has grown with an array of innovations in ice-creams – now the main subcategory – and new subcategories like frozen yoghurt are coming up.

Innovations Today, the plain, good old ice cream is being consumed alongside boutique offerings such as gelatos. Consumers are willing to experiment with unusual flavours and combinations. These quality conscious consumers also want smoother, creamier products. Simultaneously, gourmet flavours are gaining in popularity and are also the triggers for brands seeking premium positioning. The premium icecream market has been expanding on the back of growing disposable incomes of consumers and their desire to try out newer, richer, tastier products.

Indulgent Category Ice-cream, which was considered an indulgent category in the past, has now evolved to a stage where it is largely and happily perceived as a snacking option by consumers. This change in perception has come about thanks to increasing disposable incomes and greater discretionary spending. Also, the growing reach of the media has allowed operators in this category to expand their range and recall value. The change in the perception of consumers has allowed the category to grow in volume. Icecream, as a category, has been growing at a healthy CAGR of ~10-15 percent. Growth of the industry can be attributed to large investments in advertising and infrastructure development, diversification and widening of product portfolio to target different consumer segments, and entry of multinationals. The category’s growth has provided impetus to international and regional players to foray into the market.

Mother Dairy, the third largest ice cream maker after Kwality Walls and Amul, has invested heavily in increasing capacity, upgrading technology, and in ice cream carts to increase reach.

Kolkata-based Fresh & Naturelle has introduced sandalwood, Japanese green tea, and Kolkata meetha paan flavours. Natural Ice Cream, which is largely marketed in Maharashtra and Karnataka, offers custard apple, and the festival-oriented Makar Sankranti Special containing sesame seeds and peanuts. Movenpick has plans for a masala chai flavoured ice-cream. Another innovation is the introduction of diet-friendly ice creams (as part of brands’ premium range) such as low-fat and sugarfree ice cream, as well as ice cream cakes. HUL, a key player in the organised ice-cream market rolled out its premium ice cream brand Magnum nationally after test marketing it in Chennai for almost a year.

Pegged at Rs 500 crore within the overall icecream market, the premium segment is occupied by international brands such as Häagen Dazs and London Dairy. Brands are offering better, tastier, and unique flavours and variants; their efforts are matched by the rising aspirations of consumers and their willingness to pay a premium. Besides ice-cream, frozen yoghurt is stepping up as a category within the frozen desserts segment. Baskin Robbins serves more than 25 flavours in their exclusive stores. Popular flavours include Rum Punch, Mississippi Mud, Banana Caramel, etc. Nestlé’s Movenpick offers tropical fruit sorbets and sorbet-and-ice-cream combinations, while Amul has a wide range of mid-market and premium products, and has recently introduced the super-premium Crème Rich. Vadilal has the largest range of ice creams in the country with over 150 fl avours, sold in a variety of more than 300 packs and forms. Th e range includes cones, candies, bars, ice-lollies, small cups, big cups, family packs, and economy packs. Gujarat-based Havmore features flavours such as caramel biscotti, fresh mango, pink currant, pistoria, Tiranga ice candy and a truffle bar, in turbo cones, besides flavours with white chocolate, in addition to its paan and matka ice-creams, bubblegumflavoured, lollypop ice-cream, Nutty Belgian Dark Chocolate, Kesar Malti, Classic Caramel, and Berry Blast.

National operators like Amul and Mother Dairy, and international players like Unilever, Cream Bell, Movenpick, etc, occupy the center stage, and are followed by many regional operators. Amul is the market leader in the ice-cream category making up almost one-third of the market, followed by

However, traditional preferences, such as milkbased and candy ice creams, and the wide distribution network of the milk-based ice-cream players keeps them stable enough to sustain their market share despite the new and emerging trends of gelatos and frozen yoghurts.Also, as the icecream business is volume-driven, the price shift is widely distributed and does not majorly pinch the consumers financially.

Cream Bell leads the ice cream market with its innovative creations every summer, and its wide range of variations. Early this year, it introduced Saffron Creamballs with an authentic Indian taste in its portfolio of flavours such as Raj Bhog, Shahi Kulfi and Shahi Kheer.

Mother Dairy has introduced fruit-based drinks and fruit juices that have 17 to 40 percent fruit content, and is set to launch frozen desserts called sorbet made from sweetened water, flavouring and fruit pulp. Internationally, General Mills has launched veggie-flavoured Haagen-Dazs ice cream in Japan. These include Tomato Cherry and Carrot Orange flavours. Japan’s Mikawaya of the Mochi Ice Cream brand, has introduced Black Sesame, Cookies & Cream, Matcha Green Tea, Mint Chip and Plum Wine, bringing the company’s total to 12 flavours. USA-based So Delicious® Dairy Free replaced the traditional wooden sticks with plant-based, lickable, compostable sticks developed by Cardia Compostable technology. Frozen Yoghurt The frozen yoghurt category, estimated to make up 10-12 percent of the Frozen Desserts/Icecream market, is witnessing faster growth than the overall market at a CAGR of 15-16 percent, and is expected to more than double in size over the next five years. Th e entry of multinational players like Red Mango, Pinkberry, Yogurberry, etc, is likely to widen the market and push its growth beyond current estimates. Consumers changing their preference, and being more inclined towards healthy and premium options, have encouraged international brands like Red Mango and Yogurberry, which have ticket values approximately double the ticket value of domestic brands in the similar segment. Similarly, in the ice-cream space as well, players like Swensons, with premium ticket value, are confident of further expansion within the Indian market. Costs & Efficiencies Increasing dairy costs are ramping up transaction costs for traditional ice-cream players, which are

Ice creams and frozen desserts are a fast emerging segment is retail service with brands like Cocoberry, Red Mango, Kiwi Kiss, and Yogurberry selling flavoured/frozen yoghurt in signature flavours through exclusive/standalone outlets. Such outlets are present in the premises of colleges, schools, office canteens, airports, fivestar hotels, and as independent kiosks. All of this provides an opportunity for frozen yoghurt and gelato brands not only to educate consumers on the merits of their products, but also to expand their manufacturing and distribution capabilities, and thus capture an untapped market. However, to increase their market share, ice-cream manufacturers need to optimize their production systems, packaging technologies and cold chain management, ensure compliance with quality standards, and get their marketing mix right. Prospects Although the per capita ice-cream consumption is lower in comparison to other major markets, it has gone up to 300 ml against the world average of 2.3 litre. The industry is growing at a CAGR of 1015 percent. This growth is, and will, supply momentum to ice-cream consumption, especially in the branded and new/innovative categories. With the growing consumer base, increasing disposable income, and greater trend toward eating-out, the market stands poised to incorporate bigger players and more novel concepts. The influx of international brands in the country is driving competition, and the industry is set to grow on the back of partnerships and franchises of brands to widen reach and distribution.

Face 2 Face

I ce Cream Times - November- December 2016

Our strategy is to be the best deep freezer cooling chain solution supplier-Song Yujun

e all know Haier is one of the most trusted brands in white goods market. Haier group was set up in 1984 in Qingdao, China, and today it is the leading consumer products brand in the world and number one in deep freezers production and sales. With a turnover of 180.3 billion yuan, US $ 29.5 billion Haier has 24 manufacturing units in the worlds, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world. The product range comprises of over 15,100 models in 96 categories.

hours and save up to 40% power consumption. In India, push-carts are being used for making ice-creams available for people all over streets and residential areas. Do you have any solutions for these push-carts? Haier group strategy is to be the best deep freezer cooling chain solution supplier, including distribution. We are in the process to design this kind of push-cart, and after discussion with HQ and R&D teams about the solar solution could be an option. With the support of HQ and R&D teams, we will supply best solutions for the ice cream industry.

Our newspaper received an invitation from Haier India to visit Haier’s China factory along with a prestigious ice cream manufacturer’s delegation. During this trip in one of the Gala nights we were lucky to dine with Song Yujun, Vice President, Director – Haier, South Asia.

The Indian food industry is growing at a rate of 15 per cent, and the ice-cream and dairy industry is growing by 20-25 per cent YOY. What are your plans for this industry in terms of deep freezers, display freezers, etc? The Indian ice cream industry is growing rapidly at a rate of 20-25 per cent. For the deep freezers business, we have a very clear strategy that is we are going to design a foreign deep freezer product specifically for the ice cream industry. Furthermore, we will conduct market survey to understand the ice-cream market and end-consumers. We have sent our R&D team to check the marketing situation and develop the best product. Hopefully we should bring the best product fit for the ice cream industry. In certain places in India, there are infrastructural and power supply issues. Are your machines suitable for such situations like power fluctuations? Definitely, all our products are suitable for the market. There are specially designed products fit for the Indian market situation like rough usage and power fluctuations. While designing our product for India market we have considered tropical climatic conditions and limitation in electricity supply. Thus our freezers are designed to retain temperatures up to 100

What are your strategies for the after-sales services? How are the customers/buyers treated who purchase in bulk from you? We treat India as a strategic market, and to provide best service to customers/buyers we have established various cross functional teams, and the 33 front offices cover every area in India. We provide the best services as our habit, we have strong service team as there are timely visits, training and for buyers, there are specific teams in deep freezers. All of this is based on quality, and for us quality is utmost priority in the companies. In the past few years, we have created a very good awareness and reputation with the best quality. I think first you should secure the quality, because it is top priority and then enhance services. There should be bestquality services systems and networks.

Song is working with the company from almost last 3 decades and is heading Indian operation from the last six years. He is very familiar with Indian business environment, culture, and geography. He spends most of his time in India away from his family in China. Song is very optimistic about the growth of Haier products in India and especially in food industry. An engineer by profession Song is leading his team and growth story of Haier China from the front. He believes in forward thinking, creative and participatory management environment that develops a style of leadership. His mission is to efficiently utilize human and technical resources to deliver the best solutions to market and customer. Below are the excerpts of his interview I took the other day……….

a huge one and many globalised companies are signing treaties with a lot of investment in India. To provide the best product and value for money, we are looking for addition and have invested USD 19 million for industrial parks including the deep freezers segment.

There are many established brands in display freezers for ice-creams in India, some brands purchase products from different parts in the world. They do the branding and sell it in the Indian market, running a successful business. Are you also doing the same or is it privately owned? Haier Deep Freezer is now a major business, with being the number one company in the world for deep freezers. Consequently, we have our own manufacturing units in India and South-Asia, with a huge manufacturing base located in China. We manufacture all our products and none of them are outsourced. What are your plans for the Indian buyers in future that they can purchase Indian-made Haier products? What are your investment plans in India? The Prime Minister has already announced ‘Make-In-India’ strategy, the market in India is

How is Haier focusing on internet technology and automation? Yes, we are living in an internet era. Haier group products are leading in the world; we are now studying how to make the products smarter. We are thinking how to make all our appliances including deep freezers smart, which will be more interactive with the users, linked with internet. There are two trends linked with our home appliances - MobioInternet and second is IOT (internet of things).

In the deep freezers, our R&D teams is thinking how to put more sensors and more internet linking which can provide efficient temperature monitoring and accurate status. I think in future, all the Haier appliances, including deep freezers will be more smart and provide you the goods information and linked with the sensors which is directly connected with the control centres.

Views

I ce Cream Times - November- December 2016

What industry says about

Ranjain Jain

Vikas Bansal

Marcus Bartels

Hans Peter Trosse

lanpro -Ranjan Jain, Managing Director When participating at exhibitions like IICE, one of my greatest pleasures has been seeing the evolution of an idea from the initial concept to a product leading to the visitors focused interactions with the exhibitors. As always, very valuable time spent networking and very fruitful meetings. The best use of time for business development.

ice-cream events throughout India, so that everyone gets equal importance and networking opportunities.

From visibility to credibility, exhibiting at IICE has loads of benefits and proven a win-win concept. This show gives a powerful platform for learning new concepts, meeting existing and new customers and encashing on the visibility to build a more established and reliable brand.

Big Drum Engineering - Hans-Peter Trosse – Managing Director I am very impressed. Two years ago, it was in Mumbai and this time there is a large space. With such events, the ice-cream industry will receive importance in India and more people will participate. Through such events, networking and professional know-how develops in the industry.

The buyers who attend IICE are professionals. They know best when it comes to what sells and why. At first, I was reticent to their “constructive criticism”, but I quickly started taking the feedback once I realised that these buyers were telling me what I can do to make my product more attractive to them! Exactly the feedback I needed. Buyers aren’t the only ones who attend these shows. Many business consultants, product developers, and national representatives come to the show looking for new products or lines to promote. It is a Mecca for all those in the trade. Nirmal Agro Products - Vikas Bansal, Proprietor

Dewanand Gharde

Walter – Marcus Bartels – Area Sales Manager Excellent event organised by AIM and IICMA. Glad to meet so many resourceful people in a place because we have to travel places for the same. In a single day, there is exchange of information and business proposals. I shall participate next year as well. Tetra Pak South East Asia Pvt. Ltd. - Ejvin Lund Director We have very good experience of this event since we are participating from the first time

Pathik R Panchal

We are delighted to share our experience as an exhibitor at Indian Ice Cream Congress and Expo 2016, held at NOIDA on 28 th and 29th September 2016, it was a very well organized event, although this is an annual event this was our first participation in this expo. We witnessed overwhelming response from the visitors and also concluded good amount of orders from new buyers, we look forward for the 2017 edition of this event. VKL – K M Sathyan – Flavours, Business Head I would request the IICMA to organise such

Swetang Dave

KAP Cones Pvt. Ltd. Tushar Regional Head, Marketing It is a really good event, we are regular partners of AIM events and wish them luck. Hopefully we shall participate in the next year as well.

Aditya Goyal

Janak Arrora

(2011) and it is growing amazingly. This is a fantastic opportunity to meet the Indian ice-cream manufacturers in one comfortable place. The perfect place and time for everyone to exchange information about the products, unique chance to know about the latest developments of several companies. This event should be a continuous trend. Tetra Pak India Pvt. Ltd. - Dewanand Gharde Sr. Manager, Plant Sales I am glad that we are participants of this awesome

Siddharth Mishra

IICE 2016

Tushar Vig

K M Sathyan

ice-cream event since its inception. Really happy to see that every year there is an increase in the number of stalls and participants. AIM and IICMA are doing an excellent job of bringing all the manufacturers and allied segments of this industry on a single platform and give them the opportunity to network and business growth. PWS Engineers Pvt. Ltd - Pathik R Panchal – Director This event is really good and significant for the newcomers in this industry, who need exposure and networking to develop business. Through such events, people are aware about the company and there are immense opportunities for growth. Ace Technologies – Janak Arrora – General Manager, Sales & Marketing I have been participating in IICE event since the last 4 years and everywhere it has been growing exceptionally well. In comparison to the previous year, 2016 has seen an increase in the number of stalls and the quality of service by AIM is excellent. Everything about this event is wonderful and deserves the best appreciation. Rockwell – Manoj K. Srivastav – National Sales Manager First of all, I would like to thank IICMA and AIM for providing this wonderful platform to all ice cream manufacturers and the allied segments of

Manoj K. Srivastav

B Thiagarajan

Blue Star Limited – B Thiagarajan – Joint Managing Director . This event is really impressive and growing from time-to-time. I am participating in IICE

Ramu Natarajan

Ejvin Lund

from the past 5 years, and I can see a great deal of enthusiasm amongst the exhibitors and icecream manufacturers. This is a unique forum for the industry to expand their business and gain knowledge about the latest developments in several allied segments. Association of Ammonia Refrigeration - Anand Joshi - President Indian Ice Cream Congress is the only exhibition organized by the ice manufacturing industry itself to support and promote latest trends in the industry. This is only platform where ice-cream manufacturers and equipment manufacturer / supplier interact on person to person basis. It has been growing every year and shows the strengths of Indian Ice Cream Industry. The seminars and meeting are conducted on professional level to discuss issues and solutions related to industry. On behalf of Association of Ammonia Refrigeration (AAR), I would like to thank the All India Ice-cream Manufacturer’s Association and Indian Ice Cream Congress for giving us an opportunity to participate at IICE 2016 as a supporting association. Ice-cream is no longer luxury of elite class but has become part of dayto-day life of every one leading to substantial increase in volumes. At IICE 2016, we got an opportunity to display

Anand Joshi

the industry. The footfall is indeed qualitative one, and this is the best time to focus and plan for the next season. Through this event, we are looking at a growth of 20-25 per cent this year. This is my fourth year of participation, as I participated in Ahmedabad, followed by Bangalore, Mumbai, and now Delhi. I must say one of the best events ever.

Prem Sakhuja

Fayas Ahmed

capabilities and progress made Indian Ammonia Industry at AAR booth. The response from the Ice Cream industry at AAR booth was encouraging. We would like to offer our whole-hearted support to Ice Cream Congress for any issues / discussions on Ammonia Refrigeration like training of plant operators, engineers for plant operation, maintenance, design, energy efficiency and emergency response etc. The interaction with association members help us to understand their requirements and update

Raju Jituri

Vipin Gupta

I ce Cream Times - November- December 2016 our product technology. The uniqueness of this gathering is sharing of information by members with each other. We highly appreciate the efforts taken by the organizers and association to make the event as family get-together. We are proud of being a member this family. We would like to thank the association and organizer for giving us an opportunity to be part of this event. We assure our continuous participation for all future programs. We wish the association and organization all the success Harvest - Fayas Ahmed The preparations and set up of this event is excellent. Indeed, this is the best opportunity for ice-cream industry as all can move in for growth with good collaboration and achieve success. Consta Cool Pvt. Ltd – Swetang Dave – CEO As I walked in the expo-centre, I was completely surprised with the wonderful preparations done by the organising team. Hats off to their hardwork and time they have put together. Only suggestion I would like to give is to choose a better location next time. Mahaan Milk Foods Limited – Aditya Goyal – Director I have been participating in this event since the past three years and would participate every year It is good to see the top management of several companies take serious interest in our business AIM and IICE is doing a great job of providing one platform to the ice cream industry and the allied segments for networking and growth. HLM India (P) Ltd. – Siddharth Mishra – MD & CEO This is a very well organised event, and AIM has done an awesome job of organising such an event that focuses wholly on the ice cream industry. The reason we sponsor for this event is because we receive some of the best responses.

Strategically very well done and congratulations to the organising team. Blue Cold Refrigeration – Prem Sakhuja – Managing Director IICE is well managed and organised event, a very big thank you to AIM and IICMA for organising such an event for the ice cream industry. This kind of event should be conducted in the different regions of India so that everyone gets a chance to know about the industry’s latest development and networking. Also, this show is a very focused and meaningful to see that the participants are serious about their business. Fuerst Day Lawson (India) Pvt. Ltd - Ramu Natarajan – Business Head This event is very good, better than last year that took place in Bangalore. Considering the space, your arrangements has been excellent. Only suggestion is to organise these events during the weekends because the target audience are unable to come during working hours. Shruti Icemac Engineers – Raju Jituri – Managing Director This is the best event and a unique one for specific ice cream industry people who mean business. It is helpful for ice cream manufacturers and consultants; it is my desire that AIM conducts this event every year before the season begins. So, that people have time to place orders for big machinery to receive it on time, and start business. Vipin Gupta, Alpha Milk Foods Pvt. Ltd. Managing Director It was a very nice experience. I think visitors to our exhibition were pleased and surprised at what had been achieved. All things was well managed, good security system. As an exhibitor, we really enjoyed. The content has impressed everyone, for next year we will definitely apply for display again.

Views

News

I ce Cream Times - November- December 2016

Achievement journey of Rexnord

exnord Electronics and Controls Ltd was established in the year 1988. With over 28 years of experience, it is one of the largest manufacturers of AC axial fans, DC brushless fans and for condenser cooling, evaporator, no frost, water cooler and gear motors.

2012 seen the construction of factory spread out on 8000 sq. m area to accommodate the increase in production. All the products are CE approved and also manufacture shaded pole motor (condenser cooling and evaporator).

Havmor to expand market presence in southern regions

The company became stock-listed in 1994 and by 1996 it was full-fledged indigenous firm with major manufacturing activities like injection molding, die-casting, motor-winding, CNC, rotorturning and painting etc. Rexnord purchased land of square metres of 15000 in 2006. In the year 2010 it got ISO 90012008 certification, and in the next year was awarded “Quality Brand of the Year” (2011) by the prestigious Council of Economic Growth and Research.

the SAP system in 2013 and in 2014 started the manufacture of external rotor motor and energysaving fan and motor. The current manufacturing capacity is 3 million pieces and the export is 20 per cent and local sale consist of 80 per cent. The quality service provided is equivalent to international manufactures in the world market. The prices are at par with China manufacturers.

Rexnord Electronics and Controls Ltd implemented

fter capturing the target audience in the country’s five states, well-renowned ice cream brand Havmor plans to enter the southern market of India. By December, they will foray into Andhra Pradesh and Karnataka. At present, Havmor earns its major revenue from Gujarat, Maharashtra and Rajasthan. Having a wide market presence with over 30,000 outlets spread across Delhi, Maharashtra, Goa, Gujarat, Madhya Pradesh, Punjab, Telangana, Rajasthan. It intends to venture in the southern states. Havmor Managing Director, Ankit Chona said “We have achieved a turnover of close to Rs 400 crores last year. This fiscal, we plan to expand our presence to five more states and become a panIndia player. As against industry’s growth of about 15 per cent, we are maintaining our growth of about 20 per cent. With expanded market presence, we expect Rs 480 crores of business this fiscal.” He also added, “It is tough to compete with the organised market. But, we expect the GST rollout will weed out unorganised players,”. With plans to set up a separate manufacturing facility in South in the next two years, Havmor’s

focus to capture the southern market is well evident. Chona said, “this is just to ensure our pan-India reach and reduce our logistics cost. Currently, it is still under planning stage. The project details will be finalised once we get market response in the new market territories,”.

Domino’s Australia to sell ice cream

in cups by 2017

D Technogel Spa, Italy is a world leader in the manufacture of ice cream

machinery for small scale and industrial production.

Mix Processing Plant with HTST Pasteurizers Capacity range from 600 to 5000 ltrs/hr.

Continuos Freezers

Capacity range from 400 to 1500 ltrs/hr.

omino’s Australia plans to expand its menu and sell by July 2017 thickshakes and ice cream in cups, the fast food chain would also push for more pizza sales in the country. For Domino’s CEO Don Meij, there’s more room to sell Australians pizza since Aussies eat only onetenth of the volume of pizza Americans eat.

Compared to French, Aussies eat only one-sixth of amount of pizzas and only one-third when compared to Germans, Business Insider reports. But Australian appetite for pizza is increasing since in October, Domino’s Australian and New Zealand stores recorded the largest like-for-like growth in the fast food chain’s history. As a result of the 17.66 per cent hike in same store sales for the first 16 weeks of the financial year, shares of Domino’s went up 6.5 per cent to $72.67. The strong first quarter performance made Meij up the 2017 financial year profit guidance to 30 per cent at Domino’s yearly general meeting.

Fruit Feeder

Capacity up to 5000 ltrs/hr.

Linear Cup / Cone Filler

Capacity range from 3000 to 12000 pieces per hour.

The guidance was higher than the previous 25 per cent, similar to the 5 percent increase in the previous year’s annual guidance of 20 per cent. At the end of Domino’s 2016 financial year, the fast food chain had a 43.6 per cent increase in net profit to $92 million, Courier Mail reports. Meij also announced Domino’s would offer in July 2017 thickshakes and ice cream cups to get a bigger scoop of the $700-million Australian milkshakes and smoothies market. The fast food would add 800 ice cream machines to its store network in Australia.

Fully Automatic Ice Cream Candy Machine

Capacity range from 3000 to 10000 sticks per hour.

Fully Automatic Extrusion Machine Capacity range from 5500 to 18000 pieces per hour.

Represented in India:

Parekh International Trading Corporation

PAREKH

125, The Summit Business Bay, Near W.E. Highway Metro Station, Andheri (East), Mumbai - 400093, India.

Email : info@parekhinternational.com Contact : +91-9819799776 / 22- 26836228 / 29 www.parekhinternational.com

He says Domino’s targets to get 10 per cent of the market. Meij adds that besides thickshakes which are part of the milkshakes and smoothies market in Australia, the market opportunity is even bigger with the offer of ice cream and sundaes. Meij claims Domino’s is the market leader in the “internet of food” space in Australia with a 40 per cent share, outpacing Foodora and Deliveroo. He adds the company is in the last stages of approval of its drone delivery service in New Zealand through a partnership with Flirtey.

I ce Cream Times - November- December 2016

CLASSIFIED

Adverties for Rs. 3000/- Per month

Manufacturer of Disposal Plastic Cups and Food Packaging Containers with Multicolor printing

SHRI VIGNESHWARA POLY PRODUCT Beach Road, Koteshwara, Kundapura - 576222, Karnataka, India Phone: +91-8254-261746, +91-8254-325006 Fax : +91-8254-262746 Mobile: +91-9448462746 Web Site: www.shrivigneshwara.com

info@advanceinfomedia.com

Ice Cream News

I ce Cream Times - November- December 2016

Jeni’s Splendid Ice Creams to AC Creamery Inc. Recalls “Manila open shop at Avalon in April 2017 Sky Purple Yumm Ice Cream”

eni’s Splendid ice cream to open a shop at Avalon in Alpharetta, in April 2017. Avalon’s Marketing Director, Carla Toro said, “Jeni’s is one of the top ice cream purveyors in Atlanta, and we’re excited to welcome them to Avalon’s acclaimed culinary lineup. Next spring, our guests will enjoy cooling off with a waffle cone full of Jeni’s unique ice cream flavors as they shop, dine and explore Avalon’s expansion.” Currently Jeni’s has three scoop shops operating in Atlanta with good number in footfall and impressive retail and dining options. Jeni Britton Bauer, Founder and Chief Creative Officer of Jeni’s Splendid ice cream stated that “We were honored to be asked to be a part of Alpharetta's growing community, and think we'll fit right in. Atlanta has been so good to us, and we're excited to grow our community in such a world-class city.” This scoop shop will be located near Avalon

US firm acquires Mexico’s top ice cream cone producer

Boulevard, as part of Avalon’s expansion that will bring in additional retail, office and living space to the development. Retailers and restaurants confirmed for the expansion include Brooks Brothers, Urban Outfitters, Rumi’s Kitchen, Barleygarden Craft Kitchen and Bar, Boogaloos, Scout & Molly’s, Hammer Made, The Boardroom Salon for Men, Lucky Brand, Levi’s, MF Bar, District 3 and Brine Fish House.

California State University Pilipino American Student Association (CSUF PASA) Friendship Games. The product comes in a 16 ounce, paper cup marked with an expiration date of Mar 06, 2018 stamped on the bottom.

The recalled “Manila Sky Purple Yumm Ice Cream” were distributed nationwide in US retail stores and events such as; Florida Food & Lodging Show, Festival of Philippine Arts & Culture and

Consumers who have purchased 16 ounce packages of “Manila Sky Purple Yumm Ice Cream” are urged to return them to the place of purchase for a full refund.

The U.S. Food and Drug Administration (FDA) found samples positive for Listeria monocytogenes in the contract manufacturer’s, Dr. Bob’s of Upland, LLC, facility, and in finished product of another company’s brand, leading the contract manufacturer to recall all ice cream products produced this year.

South Asia’s One & Only Ice Cream Industry Event

orld’s largest ice cream cone company just took a step further. The number one food service and retail brand of cones in the U.S - Joy Cone Company announced the acquisition of Mexico’s largest ice cream cone producer Altesa. The company also said it closed a transaction to acquire BoDeans Baking Group, an American maker of novelty ice cream cones, wafers and other products. PA-based company’s release said, “Altesa’s new, state-of-the-art manufacturing facility near Mexico City is well-positioned for growth throughout Mexico and Central America,” With the acquisitions, Joy Cone Company said the company will be 100% employee-owned under an ESOP plan. Joy Cone Company’s President and Chief Executive Officer David George said, “BoDeans Baking Group’s manufacturing excellence in wafers and cookie inclusions is a particular exciting area of growth, as the combined company continues its expansion and offers a range of unique specialty bakery items to a greatly enhanced customer base.” The company was established in 1918 and bakes more than 1.5 billion ice cream cones each year.

C Creamery Inc. of Anaheim, CA, announced recalling of its 16 ounce packages of “Manila Sky Purple Yumm Ice Cream” as they found it to be contaminated with Listeria monocytogenes, an organism which can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. Although healthy individuals may suffer only short-term symptoms such as high fever, severe headache, stiffness, nausea, abdominal pain and diarrhea, Listeria infection can cause miscarriages and stillbirths among pregnant women.

Meetings Discussions Knowledge

Entertainment

Gala��Nigh

Expo 2017

Mumbai

Exhibition

�rganised��

�u��orted��

�n�E�ent��

EVENTS

Haagen-Dazs to enter Sri Lankan market

he popular ice cream brand, Haagen-Dazs will cater to the Sri Lanka market. Stassens Group recently made an announcement of the entry of Haagen-Dazs, world-famous ice cream, into Sri Lanka. This brand will serve Sri Lanka with their new flavors that have unmatched premium quality, creating exceptional ice cream experiences which goes beyond any comparison to taste. With excellent quality textures and remarkable flavours makes the Haagen-Dazs eating experience an intense, sensory and delightful pleasure. Haagen-Dazs with wide variety of rich flavours enjoys market presence. The following flavours - Belgian chocolate, vanilla, macadamia nut brittle, cookies and cream, blueberries and cream, strawberry cheesecake and the rest are available in leading retail outlets. These products are available in pints, mini cups and cream crisp format (ice cream sandwich). Stassen Group - Sri Lankan conglomerate shall act as the authorizing agent that will manage the distribution across the island.

EDITOR Firoz H. Naqvi

CONSULTING EDITOR Basma Husain

��icial�Media��artner

Media��artners

�nline�Media��artners

Food Agrprocessing Indian’s 1st News Portal for Agro, Food Processing & Allied Segments

A Supplement of Beverages & Food Processing Times

Times

www.agronfoodprocessing.com

Dairy Times, A bi-monthly Newspaper from Advance Info Media & Events

dairy

A Bi-Monthly Newspaper Devoted to Milk, Milk Products & Allied Sectors

I n d i a ’s O n l y M o n t h l y f o r A g r o , F o o d P r o c e s s i n g & A l l i e d S e g m e n t s

Times

Group Publication of Advance Info Media & Evnets

India’s First E Magazine log on to www.agronfoodprocessing.com

www.agronfoodprocessing.com

�ontact��or��talls��artnersgi�� Indian Ice Cream Congress & Expo

Firoz H. Naqvi : +91-9867992299

Sameer K +91 9833325839 Seema Shaikh : +91-8689979988

121, 1st Floor, Rassaz Multiplex, Mira Road (E), Thane - 401107. India. Tel: +91-22-28555069 / 28115068.Email: info@indianicecreamcongress.in Web: www.indianicecreamcongress.in

INDIAN ICE CREAM MANUFACTURERS ASSOCIATION Sudhir Shah-+91-9849025027 (Secretary IICMA) Samrat A. Upadhyay- +91-76988 69800 (Secretary General – IICMA) Regd. Ofﬁce : A/801, 8th Floor, “Time Square” Building,C. G. Road, Nr. Lal Bunglow Char Rasta, Navrangpura, Ahmedabad - 380 009, Email: info@iicma.in Web: www.iicma.in

MARKETING EXECUTIVE Sameer K

PRODUCTION MANAGER Syed Shahnawaz

GENERAL MANAGER Gyanandra Trivedi

CIRCULATION MANAGER Seema Shaikh

GRAPHICS DESIGNER Naved H. Kazmi

121, 1st Floor, Rassaz, Multiplex, Mira Road (E), Thane -401107. Tel: +91-22-28115068 /28555069. Email:info@agronfoodprocessing .com, Website :www.agronfoodprocessing.com Printed, Published By -Firoz Haider Naqvi, RNI no- MAHENG13830 Printed at: Roller Act Press Services, A-83 Ground Floor, Naraina Industrial Area, Phase -1, New Delhi -110028, Reg Office :103, Amar Jyot Apts, Pooja Nagar, Mira Rd (E) Thane-401107, Delhi Office: F-14/1, Shahin Baugh, Kalandi Kunj Rd, New Delhi -110025 The views expressed in this issue are those of the contributors and not necessarily those of the news paper though every care has been taken to ensure the accuracy and authenticity of information, "Ice Cream Times" is however not responsible for damages caused by misinterpretation of information expressed and implied with in the pages of this issue. All disputes are to be referred to Mumbai jurisdiction