The Monthly Marketing Magazine For Entrepreneurs, Business Leaders and Idea-Makers December 2009
$4.99
Stormy weather:
That’s a Wrap! Thee gifts of 2009 Th 2009– and the promises of 2010
One woman navigates the turbulent waters of conflict
Miracle morning: Finding a new dawn after the darkest night
Accruing interest: Ideas for your next cover’s eye-catching centerpiece
AuthorAdvantageMag.com A publication of
ADVANTAGE MEDIA GROUP
Advantage Media Group® is an international media and marketing company with leading businesses in publishing, consulting, and information services. We draw upon the strength of our team to lead with quality and innovation, helping our clients grow their businesses. We share one aim, to be the best total-solutions provider for the clients we serve.
Advantage® is also a leading publisher of business, motivation, and self-help media. A pioneer of author-centric publishing, Advantage provides authors a full range of services and expertise including book and magazine publishing, distribution, marketing, and sales to over 25,000 bookstores, newsstands, and retailers around the globe. Advantage delivers authors the quality, speed, efficiency, and distribution needed to sell their books and media products worldwide.
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In this Issue 4 Adam by the Numbers Pages, miles, meetings and e-mails; how does a busy CEO keep track of himself? Some year-end number crunching tells the story of commitment, quality, and future successes.
By Adam Witty
8 Cover Stories
Departments:
Get your goat: Five simple rules for deciding on a main cover image. By George Stevens
Advantage Activity: New releases, best sellers p.5
9 Speaking Volumes
Advantage People
Conveying your key points is essential to getting your message across. By Yolanda Harris
p.6
Author Spotlight: Todd Zaugg, Peter-Arthur Smith
10 Sunrise Semester
Your Advantage
14 Sailing Off the Edge
How a dark and tragic event led one Advantage author to a new dawn. By Katherine Miracle
p.7
p.14
Witnessing conflict while on a Greek getaway inspired Ghislaine Labelle to write. By Jennifer Spivey
Authors On Books | The tide is right... “Pat Conroy’s The Prince of Tides is a favorite. I read it and reread it and reread it.” Jenny Craig, weight-loss expert ADVANTAGE MEDIA GROUP
Publishers of Business, Motivation, and Self-Help Media
CEO
Editor & Ar t Director
Ad Director
Contributing Editor
Adam Witty
George Stevens
Alison Morse
Jennifer Spivey
advantagefamily.com 843.414.5600
COO
Creative Director
Contributing Editor
Editorial Director
Gregg Stebben
Kim Hall
Yolanda Harris
Denis Boyles
Author Advantage Issue 3 December 2009 © 2009 Advantage Media Group. All rights reserved. Trademarks used by permission.
D E C E M B E R 2 0 0 9 | A U T H O R A D VA N TA G E | 3
Adam’sAdvantage
Building better ideas for authors and businesses
Adam by the numbers| How Advantage’s CEO keeps track of himself Okay, I admit it. I’m rarely sitting still, as most of you know. In fact, over the years, many authors have asked “Adam, what exactly do you do?” Since the year’s almost over, I now have an answer–because for once I decided to actually keep track. Number of books read: 29 Number of miles traveled (by air) 37,615 Number of miles traveled (by car) 3,946 Number of cities visited: 28 Number of states visited: 17 Number of countries visited: 3 Number of authors visited at their home or place of business: 26 Number of personal e-mails received: 6,931 Number of personal e-mails sent: 5,474 Number of hours on the telephone speaking to authors and prospective authors: 718 Number of columns like this I’ve written: 3. Have you ever tracked your own numbers? You might amaze yourself at just how productive you really are. Sometimes, it’s just a matter of looking at things in a different way. For example, look at the books we’ve published this year. Not in a stack, and not as a number, but as the Christmas tree surrounded by books on the cover of this month’s issue. The books under the tree represent just a few of the authors that Advantage published in 2009. To all our new authors, I say congratulations and a 4 | A U T H O R A D VA N TA G E | W W W . A U T H O R A D V A N T A G E M A G . C O M
job well done. May your numbers always rise! More numbers: 2009 has been a fun year at Advantage. We have doubled in size over 2008, both in top line revenue and number of authors served—amid the worst recession since the Great Depression. All of this thanks to you, our authors and clients And what’s in store for 2010? As the old Bachman-Turner Overdrive song says, “you ain’t seen nothing yet!” Expect surprise and delight as we add new team members, products, services, ideas and support to aid you in the development and growth of your brand and business. On behalf of everyone associated with Team Advantage, thank you for helping to make 2009 a banner year. We wish you a joyous holiday season, and working together, we will make it a prosperous new year. With Great Enthusia Enthusiasm And Spirit!
Adam D. Witty, Chief Executive Officer awitty@advantageww.com
AdvantageActivity New releases from Advantage Authors. Stop Raising Einstein
This Won’t Hurt a Bit!
Discover the Unique Brilliance In Your Child... And You Tara Kennedy-Kline
The Smart Consumer’s Guide to Dentistry Charles Martin, D.D.S. 280 pp.; softcover; $19.99
184 pp.; softcover; $15.99
Discovering Your Dawn
Calming the Waters at Work
Only When You Find Your Dawn Can You Unlock Your True Potential Katherine Miracle
How to Deal with Workplace Conflicts Ghislaine Labelle 172 pp.; softcover; $14.99
126 pp.; softcover; $12.99
Advantage Best Seller List: November 2009 Title
Author
Price
Format
1
Enjoy the Ride
Steve Gilliland
$19.99
Hardcover
2
So, You Want to Write
Ann McIndoo
$13.99
Paperback
3
Don’t Ever Call Me Ma’am
Linda Franklin
$15.99
Paperback
4
Other Side of Vision
Jay Sterling
$25.99
Hardcover
5
My Unfinished Business
Dan Kennedy
$18.99
Paperback
6
Voices of Beauty
David Johnson
$19.99
Paperback
7
License to Chill
Steve Gilliland
$15.99
Paperback
8
Mum’s the Word
Steve Gilliland
$19.99
Hardcover
9
Voices of Sudan
David Johnson
$19.99
Paperback
10
Secrets of Peak Performers
Dan Kennedy
$15.99
Paperback
D E C E M B E R 2 0 0 9 | A U T H O R A D VA N TA G E | 5
AdvantagePeople
Sharing smiles: Advantage CEO Adam Witty with Advantage author Jennifer Nicole Lee in Coral Gables, Florida discussing the launch of her new magazine (top). Advantage author Bob Phelan and his wife Anne stop by the Advantage oďŹƒces (middle left). Adam with Yolanda Harris of Keynote Publishing (an imprint of Advantage Media Group) enjoying a Cuban meal at Versailles in Miami, Florida (middle right). Advantage Author Barry Wells (right) poses at his Author Immersion Workday with (from l-r) Alison Morse, Jenny Everett and Michelle Pyle. 6 | A U T H O R A D VA N TA G E | W W W . A U T H O R A D V A N T A G E M A G . C O M
AuthorSpotlight Warrior Sales Monk Todd Zaugg warriorsalesmonk.com Selling is a balance between seduction and war! Before you go into battle, says visionary Todd Zaugg, arm yourself with the hidden knowledge of the Warrior Sales Monk. Presented in the from of more than sixty illuminations, Todd shares sales knowledge, theories and advice that will translate into success. Find the balance between the warrior and the monk in order to increase performance. Todd is the CEO and founder of Matrix Achievement Group, LLC, a global sales force performance improvement firm whose mission is to help companies develop and
Smart Decisions Peter Arthur-Smith ileadershipsolutions.com Our recent economic tsunami indicates a crisis in decision making within our business world and society as a whole, says Peter Arthur-Smith in his new book, Smart Decisions. It seems we have developed too much reliance upon our left-brain, and its rational, problem-solving faculties. Our right brain’s intuitive powers are there to make the best judgments in most situations. Option solving is a natural but largely untapped technique to take advantage of our extraordinary intuitive capabilities. Peter’s book enables you to discover the full virtues of this technique and use it in business, professional and personal situations to make superior decisions. Within the business world it
sustain competitive advantage through consulting, training, coaching and technology solutions. The Matrix network has trained more than 11,000 sales people and over 973 sales managers in Fortune 500, Fortune 1000, and start-up companies. The Matrix client portfolio reads like a “Who’s Who” of the most revered sales forces in the world. Todd is recognized in the industry as a sales leader, a sales-process engineer and a highly sought-after keynote speaker and facilitator.
is a great tool for resolving fundamental organizational, commercial, strategic and operational issues in an optimal manner. Peter Arthur-Smith founded and built Modern Age leadership/ Leadership Solutions, Inc., which i h off ffers groundbreakdb k ing organizational tools (not technology) that enable executives to lead more than manage. Option solving is one such important decisionmaking tool with which he has been working for some years now. He has traveled extensively around the world and currently lives with his family in New York City. D E C E M B E R 2 0 0 9 | A U T H O R A D VA N TA G E | 7
CoverStories with George Stevens Ground Zero | Five simple rules for deciding on a main cover image.
T
he most important element of your cover is what’s known as the center of visual interest, or CVI. It’s the spot you see first, the graphic nucleus of your cover, its ground zero, and it deserves your consideration. Here are five points to keep in mind: 1. Be wary of clichés. There are dozens, but I’ll address the big one: the author photo. Most authors–especially marketers–would love nothing more than to see their smiling face on the cover. It’s not always a bad idea, especially if you’re Jay Leno or Barack Obama. But if you’re not, be sure to ask yourself: “Is this beneficial to the book?” Unless you’re famous enough to make people involuntarily grab your book off a store shelf, it might be more important to illustrate your message some other way.
2. Hook the reader. There are thousands of business books with very safe, simple covers. Think entrepreneurially! Let yours stand out from the rest. The cover of Profitable Persuasion by Advantage author Steve Clark features a big, white goat–a reference to the subtitle and a continuing theme throughout. If it instead showed some nondescript corporate imagery, it would be in danger of blending with the masses. But no one forgets the goat! 3. Choose something emblematic. As with Steve’s goat, it’s important to use thematic imagery that can be applied to your full marketing mix. Your CVI could be reprised for business cards, advertisements, or even a corporate logo. Think ball caps! 4. Don’t underestimate the power of text. The right words don’t need any help. Some titles can stand on their own, and the message can be suitably conveyed without any dominant imagery. Spencer Johnson’s Who Moved My Cheese? is a fine example of the title itself serving as the CVI. 5. Consider it from a marketing standpoint. A book is your most powerful marketing tool. Your CVI should either play to your existing marketing aesthetic, or serve as a basis for your aesthetic going forward. The CVI on the cover of your book takes just as much creativity and careful thought as all the words inside. So don’t default to bland. Go for broke! You just might strike it rich. As staff designer at Advantage Media Group, George Stevens has designed dozens of successful books and other publications. He’s also the producer of Advantage TV Network as well as art director of AUTHOR ADVANTAGE magazine.
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SpeakingVolumes with Yolanda Harris Keys to Success
O
bviously, the purpose of any presentation is to communicate a message. In previous columns, we’ve looked at ways of organizing your information and ways to creatively launch a speech. This time: Key points. Keep it simple. To be effective, you must be concise, keeping your message simple, yet interesting and memorable. Start by asking yourself these questions: What is the objective? What main points must be covered? What examples can be used? Keep in mind the objective of your talk to prevent going off on a tangent. Limit your main points to avoid overwhelming the audience with information. Think about examples and anecdotes that will support your main points. Once you have determined answers to the above questions, work on outlining your delivery. Then follow these practical techniques: Limit key points. Three is a good number. By limiting your key points to a few concepts, you will help the audience remember material covered. Remember, your presentation is more like a performance than a recital of a research paper. If you have a lot of material to cover, consider breaking up the information into segments. People will retain information better when points are organized in logical groups. Often speakers overload the audience with information, feeling they must cover it all. After all if you haven’t explained every detail, you
haven’t done your job, right? Wrong. You risk losing your audience with information overload. Support points with data, stories and examples. By utilizing these tools, you allow the audience to engage in your presentation, associate with you and better understand your message. Telling a story is always more effective than lecturing. Review your supporting material to ensure that it flows smoothly and that each story or example relates to the point you are trying to get across. Reinforce the message. Reinforce the message. Reinforce the message. If you want your message to be remembered, repeat it. There are several ways to achieve this goal without being redundant. How you say it is just as important as what you say. For example, use images to reinforce your message. People learn and retain information better when it’s reinforced visually. Or get the audience involved with interaction. Above all, be informed–nothing is more persuasive than a authoritative speaker. In your conclusion, incorporate a brief summary of your key points to drive home the message. Consider ending your presentation with a story or statement that your audience will remember. As always, practice is essential. Practice until you are speaking naturally and can deliver your message with confidence. Leave your audience feeling engaged and informed. That impression will carry over to both your subject matter and you–motivating them to want more! Yolanda Harris is a Florida-based keynote speaking business consultant. She is founder and president of The Keynote Group (thekeynotegroup.com) and The Business Of Speaking. D E C E M B E R 2 0 0 9 | A U T H O R A D VA N TA G E | 9
College offers a lot of lessons, but no amount of education can prepare you for the things you really need to know in life. As one Advantage author discovered, sometimes the only way to a new day is to live through a dark, troubled night. When I became a college instructor, I thought the only gift I could share with students was my experience as a business owner of a marketing firm. I hoped my business and marketing experience would provide value to students. As I grew as an instructor, I wanted to be available and provide resources to students. I never felt that my past would or could be helpful, and it certainly never occurred to me that my students would share their pain and hurt. But when a female student came to me with a black eye, that all changed. She told me she felt stupid and thought the world would judge her for making poor choices. I was struck by the difficulties she had faced in coming forward. 1 0 | A U T H O R A D VA N TA G E | W W W . A U T H O R A D V A N T A G E M A G . C O M
She had assumed that her experiences would have no effect on others. It was a lesson for me. In the years that followed, I began to notice how and where students fail. They struggle with three things: achieving balance, gaining self-respect and asking for help. I recognized myself in these struggles–especially after the murder of two of my college friends. When I was in college, the relationship choices I made were often dangerous. As a result, I did not deal with the guilt I carried, I was too proud to ask for help, and I became dependant on other people for my happiness. In hindsight, I realize that we all have to discover our true potential, or what call our “dawn.”
Your dawn only comes after the dark night of your mistakes, when you ask for forgiveness and become accountable to not making the same mistakes over and over again. That became the focus on my new book, Discovering Your Dawn. Over the course of the past few years, I have shared different concepts from this book during its development with my students. Many students said that it helped them and that they saw a bigger picture of how to respond, rather than react to difficult situations. This is, I suppose, why I have completed the project. At different points, I put it in the bottom drawer, but inevitably someone would enter my life and I would find myself dragging the manuscript out, no matter how painful, in the hope that someone else’s tragedy might be avoided or handled in a way that embraces survival. On the tail end of adversity or at dark fate’s fingertips, I want people to know that no matter how deep they think they are in the darkness, there is light up ahead. I am proof. As an author, I wanted to be sure the part of my story about my friends murder was handled with dignity and respect. My manuscript was accepted by two publishers–but both of them wanted details of my friends’ deaths. I pulled my manuscript because I didn’t want my friends defined by their deaths; I want them to be remembered for their lives. I searched for a publisher with integrity and compassion who helped me show the love and friendship of my friends. I knew that if I self-published the book, the content would have only been a shell of what I wanted to produce. If I had gone along with traditional publishing, I would have been forced to make the book about my friends’ murders, not about the gifts their lives had given me and others. I found Adam Witty on Linked-In and decided to give Advantage Media Group a try.
Dawn Breaking: Katherine Miracle’s Discovering Your Dawn was published by Advantage Media Group in November.
The day I sent this manuscript to Advantage, a friend gave me this quote by Claude T. Bissell: • Risk more than others think is safe. • Care more than others think is wise. • Dream more than others think is practical. • Expect more than others think is possible. His words are a template and a touchstone on how I want to live my life. If we lived our lives like this, we would learn from the best--we would be learning from ourselves. We would be that change we want to see in the world. There are great people of faith who have risked more than others think is safe. Harriett Tubman went back not once, but more than a dozen times to save more than 70 slaves during the Civil War. Mother Teresa cared more than others thought was wise. Martin Luther King had a dream that would change our world. Abraham Lincoln expected more than others thought was possible. My wish for readers of Discovering Your Dawn is that they can see how to use their past and combine it with their passion to create their future. My hope is that by becoming accountable for our actions, we can achieve our dreams. Katherine Miracle is the author of Discovering Your Dawn, published by Advantage Media Group. Find out more at miracleresources.com. D E C E M B E R 2 0 0 9 | A U T H O R A D VA N TA G E | 1 1
AuthorAdvantageQ&A by Jennifer Spivey
Sailing off the edge How a vacationing psychologist trapped on a troubled ship in the Mediterranean turned a nightmare at sea into a lesson that launched a book. The Author Advantage Q&A with Ghislaine Labelle, author of Calming the Waters at Work. Not many people would look at being set adrift with an unhappy crew in the Greek Cyclades as an unexpected benefit to a much-needed vacation, but most people aren’t Ghislaine Labelle. The difficult personalities and the clashes of temperament that tilted the decks of a holiday cruise gave her an insightful view of the way small groups are organized and how they can either come together in harmony or find themselves sinking in deep water. The result is a souvenir useful to everyone who has been blindsided by stormy meetings and fractious encounters. Author Advantage caught up with Ghislaine on the 1 2 | A U T H O R A D VA N TA G E | W W W . A U T H O R A D V A N T A G E M A G . C O M
eve of publication of Calming the Waters at Work, her account of a cruise gone wrong. Author Advantage: What gave you the idea to write a book about a bad vacation? Most people just go home an complain. Ghislaine Labelle: I have led a consulting business for the last 20 years, specializing in teambuilding, team effectiveness, conflict management and healthy work climates. I’m an organizational psychologist and a firm believer that healthy work environment creates more productivity, efficiency and better retention. I also believe that conflicts are one way of
telling the organization that something needs to be improved. By writing this book, my purpose was to give a tool to all levels of management, helping them learn how to rapidly detect conflicts within their team and intervene as quickly as possible in order to minimize the negative impacts conflict have on the work climate. AA: What did you learn in writing your book? GL: I’ve learned it’s difficult to step back and analyze conflict when you have been involved in a difficult situation. Whether you have been just an observer or one of the belligerents, everyone is either concerned or involved when a conflictual situation arises within a team. So often people make the mistake of thinking that if they are not involved in the fight, the situation is not their concern. This is false. All conflicts affect everyone, in one way or another, because they have an impact of the quality of the climate around you. In my book, Calming the Waters at Work, I tell the story of a real experience on board a sailboat, how a conflict between two people, when not managed properly or left unresolved, affected the morale and the climate of everyone. It provided a lesson in what all managers and employees need to reflect on: What are their responsibilities related to the quality of their relationships and climate at work? After all, everyone has an impact. AA: Can you tell us a little about the background to the trip? GL: I had planned this voyage years ago. I wanted to treat myself well and realize one of my dreams: sailing through the Cyclades in Greece and discovering the beautiful islands and the culture. Well, it turned out it was not so gorgeous or funny on board. We ran into multiple difficulties as a team that really had an impact on the whole trip. I wondered why I had to go through such a terrible experience on my vacation. Was there a lesson I need to learn from? Then came the idea of sharing
this experience with others. The best possible medium for this was a book. I want to let my readers know that conflicts can be positive. If you learn to grasp the essence, if you are receptive of things you need to improve. AA: How will you use the book in your professional career? GL: I would like to expand my speaking career in the USA and internationally as much as possible. I am confident that the experience I have acquired in my professional practice can serve many organizations. This book is one of the tools that can be used to talk more about our conflicts in life and not to be ashamed if we experience them. Try to make them a growing opportunity instead of avoiding them in the hope that they will eventually disappear. As I said in the book, time is the worst enemy of conflict resolution. Ghislaine Labelle, author of AA: In what way Calming the Waters at Work has this book changed your understanding of what it means to be an author? GL: I have been published twice in French before working with Advantage so I had an understanding of the process and the impact a book can create on your credibility. With Advantage, I enjoyed every bit of my collaboration with every member of the team. Unlike my journey in Greece, this was a unique and wonderful experience. I felt like my work and my ideas were important. And that enhanced the feeling of being the expert and being a credible author and speaker. Ghislaine Labelle is an organizational psychologist and the Advantage author of Calming the Waters at Work. Her website is calmingthewatersatwork.com. D E C E M B E R 2 0 0 9 | A U T H O R A D VA N TA G E | 1 3
YourAdvantage Adam Witty’s 1001 Best Reasons to Publish a Book No. 673: Use a Book to Generate Quality Referrals | I ask you, who wants to do business with people who can’t read? I have another question for you. What percentage of your new business comes from referrals? Say, “20 percent,” because that’s the right answer. It’s a rule of thumb. Another rule of thumb: 20 percent will not give referrals at all. That uses up all your thumbs, and leaves you with 60 percent of your clients who probably would refer business to you if you only knew how to ask.
Adam’s Three-Step, No-Fail Referral Plan
1.
Write a book that expresses your views perfectly. We can help you there.
The most profitable businesses report that well over 70 percent of new clients come from referrals. With the cost of advertising and marketing continuing to rise while producing lackluster results, referrals are your best and most costeffective marketing tool. You have to do something about this. The answer? My Three-Step Referral Plan. Have a look at the chart on the right. I’ll wait for you... What’s simpler than that? You’ve suddenly gone from being a friend of a friend to being the expert your friend knows who has written a book. It’s like plastic surgery without the surgery or the plastic. A book just makes you look better. A book instantly creates a “conversation starter” among clients and friends. In essence, you have greased the skids, making it easier for your clients to give you referrals. Nobody remains silent when they’re handed a book. Unless it’s called My Life as a Mime. One other thing about being an author. I call it “The Puppetmaster Approach to Getting Good Referrals.” Writing a book allows you to control the message your clients tell their friends about 1 4 | A U T H O R A D VA N TA G E | W W W . A U T H O R A D V A N T A G E M A G . C O M
2.
Give copies of the book to your friends, your family and your business associates.
3.
Ask them to pass it along to their friends and business associates. you—guaranteeing they will say exactly what you want. You don’t even have to move your lips. Your friend now has the script. That matters. If you’ve ever cringed when a client describes your business to a referral, you’ll know what I mean. But your book says it all perfectly. It contains the message your referrals should be getting. It’s delivered not from the garbled retelling of your Uncle Hank or your best friend from Ulan Bator, but from you—in your words, your message, your book. When it comes to a good referral, nobody says it better. Adam Witty is Advantage’s CEO and the author of 21 Ways to Build Your Business with a Book.
T H E M O N T H LY M A R K E T I N G M A G A Z I N E O F E N T R E P R E N E U R I A L P U B L I S H I N G
October 2009
Secrets + Strategies Inside
How NBA legend Pat Williams went from hoops to hardcover–and came out a winner How a $6 million business was built on a book
Talk Your Book: Three months, three success stories
The blog that grew up to become a best-selling book
SIX WAYS TO TRIPLE YOUR PERSONAL APPEARANCE FEES
A publication of
ADVANTAGE MEDIA GROUP
advantagefamily.com
Should every organization publish a magazine? There is much to be said for it. It is a prudent marketing investment. It enhances the public image of the organization. It supports premium prices.
A
GREAT MANY of the corporations, organizations, and associations that boast the most loyal of customers publish a magazine. “Have a peek at the most recent issue” is a saying well observed by the most successful of business professionals. What makes having your own magazine such a wise investment? Consider these facts:
Build a fence around your customers. It cost 5x more to acquire a new customer than to keep an existing one. One of the keys to ensuring that your customers never leave is being “top of mind.” With a magazine, you and your organization are in front of your clients and customers, every single month. When they are ready to repurchase, you are at the top of their minds, NOT your competition.
A revenue stream. Having a magazine is a great business decision if not simply for the revenue streams it produces. The first stream of revenue is circulation, or what most people would know as subscribers. The second stream of revenue is advertising. Other streams of revenue include electronic newsletters, faxes, special reports, and books that come directly from the magazine.
Build celebrity-power for your brand. The biggest celebrities and organizations have their own magazine. Why? They understand the power of positioning. By having a magazine of your very own, you too will be on the same level as these other celebrities and mega-organizations.
Get phone calls returned. You know who they are. But they don’t know who you are. They just ignore your calls and emails like they ignore salespeople. With your own magazine, when you make your next call, they’re thrilled and honored to hear from you...since you’re not a salesperson, but the publisher of a successful magazine.
A source of contentment. There is satisfaction in having your own magazine, knowing that the success of your organization is better assured because of it. To request your complimentary copy of 21 Ways to Build Your Business with a Magazine and learn more about Advantage’s Custom Magazine Publishing services, call Adam at 1-866-775-1696 Ext. 102, e-mail awitty@advantageww.com or fax your business card to 843-414-5610, Attn: Adam.
“Hey, you should write a book!!!” “Oh, sure... ...and when would I find the time to do that???”
Let’s face it,
if you are a C-level executive you probably already know that you need to be a published author. The credibility, authority, and positioning a book brings to you and your company go unmatched. If you have ever thought of writing a book (or your colleagues and clients are always telling you that you should)...
...then you deserve to know about Advantage’s TALK YOUR BOOK™ program: • You talk, we write. • We edit, you sign-off. • In as little as 90 days, you have a professionally published book distributed and available to 25,000+ bookstores and retailers, airport bookstores, Amazon.com, and all online retailers. Advantage’s TALK YOUR BOOK™ program is perfect for execs who really SHOULD write a book, but: • Don’t have time. • Don’t like to write or just aren’t good at writing. • Like to talk more than they like to write.
To request your complimentary copy of 21 Ways to Build Your Business With a Book and receive a personal 30-minute Book Concept Feasibility Consultation: • Contact Alison: 1.866.775.1696 ext. 103 or amorse@advantageww.com • Visit: www.HowToUseABook.com • Fax your business card to: 843.414.5610, ATTN: Alison
Talk Your Book™ A CUSTOM SERVICE OF ADVANTAGE MEDIA GROUP