October 30, 2009 Dear Adam and the Advantage Media Group Team… After just completing my first “official” 30 days of being a published author, I figured that it was about time for me to sit down, turn on my laptop, plug in my headphones, crank up the volume and give my partners at Advantage Media Group the proper acknowledgement for the customer service experience of a lifetime. 2009 was a very bittersweet year for me, my wife, my family and my career and I truly believed that writing a book would help me put my experiences into perspective and build a solid foundation for 2010. It’s all about setting realistic expectations and that is probably the number one thing that I learned throughout the process of writing “soundBAIT” with your team. From the very first day that I contacted Advantage to learn more about what it take to write a book that would help me inspire managers and account executives in the radio business, I felt that my best interests were always front and center with every single member of your team. I was treated like royalty, but was also challenged many times to stay on course and remain focused about the audience that I wanted to reach and what was in it for them. It’s amazing to think that our original consultation resulted in “soundBAIT” being available on the Amazon, Barnes and Noble and Borders websites where my friends, fans, family, supporters, competitors and enemies can have easy and immediate access. Getting the call the other day that a radio station called your office and purchased 30 copies of the book was one of the most rewarding days of my life. You gave me a voice, you gave me creditability as I “re-apply” for the job and you helped me dream the dream over again. The first two contracts that I secured following the release of the book will return my full investment within 12 months time and have allowed me to begin the initial preparation for book number 2 called “Formula 52: Creative First…Sales Second”. D.J. Williams President, The Jetset Media Workshop, Inc. Author, “soundBAIT: Creative Weapons of MASS Distraction 519-854-8252 info@soundbait.com www.soundbait.com
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