the UCD Students’ Union diary UCD Students’ Union diary offers your business a genuine opportunity to target and penetrate the student market, in a cost-effective manner. UCDSU is the largest body of students in Ireland. Our Union serves the 22,000 students of University College Dublin. This year for the first time UCD Students Union will be combining its annual Survival Guide with a Diary. We will be producing and distributing 8,000 170-page full-colour B5 Diaries. Distribution will take place as part of the orientation process, meaning that EVERY incoming student will receive a copy.
As well as being a diary, this is every student’s survival guide, providing them with important information covering a large array of topics such as health, travel, accommodation, education, entertainment, food and finance. The breadth and depth of information contained within this diary guarantees that it will be retained by students throughout the year. Unlike other flyers, publications and magazines this diary serves as a point of reference for students and will not be thrown away after Freshers’ Week.
This guarantees continuous use of the diary and continuous exposure of your brand throughout the year.
Advertising Rates
Other Opportunities
Back page
€3,000
Centre Spread
€2,000
Inside Cover
€2,000
Full Page
€1,600
Half Page
€1,000
Advertising is strictly limited to 30 pages, offering each advertiser premium placement. All sponsors will be dealt with on a first-come first-served basis.
In order to maximise the effectiveness of an advertisement, sponsors can choose to take advantage of other advertising media offered by UCD Students’ Union. Other opportunities are offered at a substantial discount to sponsors who choose to advertise in the Diary, and include:
• • • • • • • • •
Title sponsorship of Freshers’ Tent Banner advertisement on 10,000 Wallplanners Banner advertisement on UCDSU.ie Website Stand in Freshers Tent Logo Placement: 10,000 Ents Discount Cards Flyer Distribution on Campus Product Distribution on Campus Product Placement in 10,000 Freshers’ Packs Direct access to access to 22,000 students via bi-weekly email
Reaching your Target Demographic
By advertising with us you will reach a target market of age 17 to 25 years old. Roughly 50% of the students will come from County Dublin and 50% from other cities and towns outside Dublin. All the students live in close proximity to UCD. 55% are female and 45% are male. Diarys are distributed as part of the orientation process, guaranteeing 100% distribution to all incoming freshers and overseas students.
Why advertise with UCD Students’ Union?
• Access to one of the largest markets in Dublin with over 22,000 students currently enrolled in UCD, all are within your target market or will be in the near future.
• Prolonged exposure to UCD
Students, as the Student Diary will be referred to on a continuous basis through the year.
• With advertising space being limited this year this will guarantee that your advertisement gets premium placement in the diary.
• An opportunity for your business to become known as a business that cares for the needs of students and aids them in a practical and tangible way.
• An opportunity for your business to become directly involved with UCD Students’ Union, Ireland’s largest student run organisation.
• An opportunity for your business to have a good working relationship with University College Dublin.
We guarantee value for money so you can be safe in the knowledge that you will see substantial
return on investment.
Final Word
Contact Details
The UCD Student Diary has been modelled on the very successful Trinity College Student Diary, and we are confident that it will become a must-have for students. The reputation of the UCD Survival Guide has grown year on year as both an effective advertising medium and a vital resource for students, and the addition of a diary will cement it’s position as UCD’s number one advertising medium. This year more than ever, we are striving to give advertisers value for money and accommodate those with a genuine commitment to advertising to the student market.
Paddy Rath Marketing Executive M: 086 059 8268
We hope we have conveyed to you the potential of advertising in our publication. If you would like a copy of last year’s publication we would be delighted to provide you with one. Just email your address to marketing@ucdsu.ie and one will be dispatched.
Marketing Assistant M: 086 339 3639
It’s reputation has grown year after year as both an effective advertising medium and a vital resource for students
Séamus Conboy
Marketing Executive, M: 086 403 8726
Paul Sinnot
Email: marketing@ucdsu.ie Address:
UCD Students’ Union, Student Centre Belfield, Dublin 4.