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Case Studies A Fast Food Restaurant Chain Serves Up Digital Signage One fast food chain in Southeast Asia adopted a network managed digital signage system two years ago for storefront digital media campaigns. Originally, this company used commercial-grade PCs as their hardware platform. However, the commercial systems were unreliable and suffered frequent downtime. Advertising revenue was lost as a result, which caused intense frustration on the part of the end users. In addition, commercial-grade system couldn’t support the current market demand for playback of high-definition content. As the previous signage system had fallen short of expectations for reliability and stability, the fast-food chain decided to phase-in an Advantech ARK-DS303 signage player. Advantech exceeded the customer’s expectations by offering the following features: • Compact-size, industrial-grade digital signage player based on the ARK-DS series. Supports high-definition video up to 1080p and is capable of integrating an optional TV-tuner to offer live TV content for digital signage • Robust operating system based on Windows XP Embedded with Enhanced Write Filtering (EWF) and watchdog timer • Powerful and cost efficient Campaign Manager digital signage software developed by one of Advantech’s software partners. Advantech offered lower total cost of ownership with long-term product support, less worry about continual maintenance, and spare parts support from our global service network.
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Industrial grade products at competitive cost
On average, patients wait 15 minutes or more in a clinic waiting area before receiving doctor treatment. A new service, the MedicalTV network, facilitates improved communications between patients and staff, delivering in-depth information, satisfying interests and curiosity. The network delivers the latest information on health and wellness programs, pain management, physician directories, hospital events, local news and weather, and general hospital information directly to a patient’s room. NetAd Alliance teamed up with Advantech selecting the ARK-DS350 to roll out the MedicalTV Network, starting with the Obstetrics and Gynecology clinic in Taiwan. Patients receive the latest, up-to-date information in the form of media rich content that is not only visually stimulating but also very informative.
Digital Signage has Evolved into a Multi-Sensory Experience Digital Signage is at the forefront of digital media distribution and can transmit digital images, information or advertising to single or multiple locations simultaneously. Advantech’s development of digital signage hardware platforms focuses on the needs of different customer groups and has led to development of a full range of products. These include digital signage players, digital signage displays, as well as interactive digital signage stations. Along with traditional high image quality full-HD video playback, interactive Flash-based special effects can be easily demonstrated, and in addition, the multi-touch screen mimics many of the functions of a self-service station. Advantech’s digital signage products can play multiple types of information at the same time, an essential feature for digital advertising, public transportation displays, emergency notification systems, as well as multi-purpose displays used in universities and colleges, electronic billboards, and other types of public and private applications. The Advantech Digital Signage Station leads the way for consumers to browse for products and services while at the same time watching customized content and important information.
Strict revision control and design reliability
Global logistics and RMA services with local support
Product longevity up to 3-5 years and superior warranty/service options
Customized embedded OS and BIOS services
Driving All Digital Content Backed by Reliable Design and Global Service Support
Partnership with multiple software companies
Digital Signage Media Player Interactive Digital Signage Station
Regional Service & Customization Centers China
MedicalTV Network
Digital Signage Solutions
Why Choose Advantech for Your Digital Signage Projects?
Kunshan 86-512-5777-5666
Taiwan
Taipei 886-2-2792-7818
Netherlands
Eindhoven 31-40-267-7000
Poland
Warsaw 48-22-33-23-730
USA
Milpitas, CA 1-408-519-3800
Worldwide Offices Greater China
Asia Pacific
Europe
China Toll Free Beijing Shanghai Shenzhen Chengdu Hong Kong
Japan Toll Free Tokyo Osaka
0800-500-1055 81-3-68021021 81-6-6267-1887
Toll Free Germany
Korea Toll Free Seoul
080-363-9494 82-2-3663-9494
Singapore Singaopre
65-6442-1000
Taiwan Toll Free Taipei Taichung Kaohsiung
800-810-0345 86-10-6298-4346 86-21-3632-1616 86-755-8212-4222 86-28-8545-0198 852-2720-5118
0800-777-111 886-2-2792-7818 886-4-2378-6250 886-7-229-3600
Malaysia Toll Free Kuala Lumpur Penang
1800-88-1809 60-3-7724-3555 60-4-397-3788 60-4-397-4188
India Toll Free Bangalore
1800-425-5070 91-80-2337-4567
Australia Toll Free Melbourne Sydney
1300-308-531 61-3-9797-0100 61-2-9482-2443
Thailand Bangkok
66-2-248-3140
Americas 00800-2426-8080 49-89-12599-0
France Paris
33-1-4119-4666
Italy Milano
39-02-9544-961
Poland Warsaw
48-22-33-23-740 / 41
Netherlands Breda
31-76-523-3100
United Kingdom Berkshire
44-1344-3812210
Russia Toll Free Moscow
8-800-555-01-50 7-495-232-1692
North America Toll Free Irvine, CA Brazil Toll Free São Paulo, SP
1-800-866-6008 1-800-557-6813 1-949-789-7178 0800-770-5355 55-11-5592-5355
www.advantech.com
Please verify specifications before quoting. This guide is intended for reference purposes only. All product specifications are subject to change without notice. No part of this publication may be reproduced in any form or by any means, electronic, photocopying, recording or otherwise, without prior written permission of the publisher. All brand and product names are trademarks or registered trademarks of their respective companies. © Advantech Co., Ltd. 2010
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www.advantech.com
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Digital Signage Solutions Why Choose an Advantech Industrial-Grade Solution Over Consumer Hardware? Founded in 1983, Advantech is putting significant investment into developing and providing application-ready and service-ready computing platforms for digital signage, self-service, and interactive display markets. And of course, there is the choice between consumer grade and industrial grade platforms. While consumer-grade hardware entices buyers with low initial cost, it is not generally a desirable choice in terms of total cost of ownership (TCO). Here are some of the advantages of our industrial grade solutions: • Much longer life expectancy, even under 24/7 operation • Able to handle much wider temperature ranges • Excellent engineering support • Availability of customized BIOS and XPe images
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Digital Signage Station Wireless (WAN, LAN) module (Optional) Digital Signage Content
Ultra Compact
Proximity sensor (optional) RFID (downloading material, interactive tool)
n icatio e appl
Processor System
10 watt speaker Thermal printer (optional) Barcode reader (optional)
Graphics Customized LOGO/Slogan
ARK-DS303
ARK-DS350 (AM3)
Processor
Intel ATOM Z510, 1.1 GHz, 400 MHz FSB/ Intel ATOM Z530, 1.6 GHz, 533 MHz FSB
Intel ATOM N270 1.6GHz
AMD AM3 V66C Dual-core 2.8GHz AMD Sempron Single-core 2.7GHz
Chipset
Intel Poulsbo XL
Intel 945GSE + ICH7-M
AMD 780E + SB710
BIOS
Award 8Mbit Flash BIOS
Award 4Mbit Flash BIOS
AMI BIOS, 8MB SPI
System Memory
1 x 1 GB SODIMM DDR2 533 1 GB (default), up to 2G (1 slot)
1 x 1 GB SODIMM DDR2 533 1 GB (default), up to 2G (1 slots)
1 x 2 GB DDR3 SO-DIMM (defualt), up to 4 GB (2 slots)
Chipset
Intel Graphics Media Accelerator 500
Intel Graphics Media Accelerator 950
Integrated ATI Radeon™ HD 3200 graphics
Memory Size
DVMT memory size up to 256 MB (programmable)
Shared system memory up to 224 MB
Shared system memory up to 512 MB, built in DDR3 128MB side port memory
Resolution
Up to 1920 x 1200 @ 60Hz
Up to 2048 x 1536 @ 75Hz
Max. resolution 2048 x 1536 @ 60Hz
1 x DVI-D (with DVI-D to HDMI converter)
1 x HDMI / 1x VGA (D-sub 15-pin)
2 x HDMI / 1x VGA (D-sub 15-pin)
1 x Mic-in, 1 x Line-out
1 x Mic-in, 1 x Line-in, 1 x Line-out; 1 x S/PDIF
Display Interface Digital Signage Station (DSS-7042)
LCD Specification
Interactivity
Digital Signage System Configuration The system diagram shown below represents a typical configuration for a networked digital signage system. Advantech offers a “Digital Signage Player” and a “Digital Signage Station” as the hardware platforms, which are compatible with the digital signage software suite containing play-end and server-end software.
Embedded Computing System
ARK-DS Series Media Player
AP Server
I/O Ports & Pre-configured Peripherals
Central Management Server Open API (OCX)
Power
Local Area Netowrk
Local Area Netowrk
Physical
Running Manager Express or other signage server-end software from our certified partners for content editing, and schedule programming
Watchdog Timer
Digital Signage Station Authoring Stations
DSS series
Screen size Max. resolution Contrast ratio Brightness (cd/m2) Viewing angles (CR 10) Touchscreen Web camera CPU Chipset L2 catch BIOS Memory Graphics chipset Memory size HDD I/O ports Graphics card expansion USB LAN PSW Volume adjustment Power consumption Power source Dimensions (mm) Weight Operating temp. Relative humidity Output Interval Connectivity
Add-on Options
DSS-7042P-P1B1001E
Ethernet
Azalia compatible audio codec, 1 x Line-in, 1 x Line-out 1 x RJ-45 (GigaLAN)
1 x RJ-45 (GigaLAN)
2 x RJ-45 (GigaLAN)
42” (16:9) (with active display area 930mm x 523mm) 1920 x 1080 (1080P) (response time: 6.5 ms) 3500:1 (typ.) 700 (typ.) -89-89 (H); -89-89 (V) Project capacitive technology (PCT) Built-in 2.0 mega pixel web camera Intel®Core™ Duo Mobile Processor GM45 + ICH9M 4M AMI 16 Mbit, SPI DDR3 800/1066 MHz SDRAM, up to 4 GB (2 GB default) Intel GMA X4500 Shared system memory up to 384 MB 1 x SATA HDD (160 G default) 2 x RS-232, 2 x USB 2.0, 1 x AC97 line out, 1 x VGA nVidia GeForce 9500CT or GeForce 220 graphics card equivalent 2 x USB 2.0 1 x RJ-45 (1000 Mbps/ 100Mbps) External power switch button 1 x VR knob 245 watts AC 100 ~ 240 V, Universal +/- 10% 734.5 x 2002.5 x 140.7 (289" x 788.4" x 55.4") 100 kg (268.7 lbs) 0 – 40° C (32 – 104° F) 85% RH Interrupt, system reset 0~255ms WiFi (IEEE 802.11a/b/g or n) module 3.5G HSDPA module Bluetooth module Desired operating system installation Thermal printer module RFID module
Wireless LAN
via optional WLAN module
via optional WLAN module
via optional WLAN module
USB
2 x USB 2.0
4 x USB 2.0
4 x USB 2.0
Serial Port Expansion
1 x RS-232
1 x RS-232
1 x RS-232
1 x miniPCIe (internal)
1 x miniPCIe (internal)
1 x miniPCIe (internal)
PSW
1 x power on/off button
1 x power on/off button
1 x power on/off button and 2nd Power Switch interface
Solid State Disk
1 x Support TypeI/II CF Card
1 x Support TypeI/II CF Card
1 x Support TypeI/II CF Card
HDD Drive Bay
1 x 2.5" 160 GB HDD (Barebone model no support)
1 x 2.5" 160 GB HDD
1 x 2.5" 160 GB HDD
Power Management APM 1.2, ACPI 3.0
APM 1.2, ACPI 3.0
N/A
Input Voltage
12V DC
19V DC-in (ATX mode)
Average 8W, Maximum 11W
Average 28W, Maximum 49W
Audio
Model
Software Transition enabling
Graphics Performance
ARK-DS302
Model
Product Selection Table - eBusiness B2C/B2B
Specifications
Cost-effective
Specifications
Selected Product Introduction - Web Portal
• Rugged, robust design with industrial grade components • 3-5 year product life cycle • Availability of customized design • Lower TCO over life of project s
versatil r Empower o f s t c u your digital signage content with a full range of prod
42", 55", 65" 700 cdm2 Display Touchscreen
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Digital Signage Media Players
I/O Interface
Storage System
Power Supply
12 V DC~19 V DC
Power Consumption Average 7W, Maximum 10W Output
Interrupt, system reset
Interrupt, system reset
Interrupt, system reset
Interval
Programmable 2~40 sec.
Programmable 1~255 sec.
Programmable 1~255 sec.
Mounting
Desktop/ Wall Mount
Desktop/ Wall Mount
Desktop/ Wall Mount
Dimensions (W x H x D)
170 x 110.6 x32 mm (6.7" x 4.3" x 1.3")
185x 118.2 x 43 mm (7.28" x 4.65" x 1.69")
250 x 195 x 60 mm (9.8" x 7.7" x 2.4")
Weight
0.6kg (1.32 lb)
1.2 kg (2.64 lb)
2.0 kg (4.4 lb)
Operating Temperature
0 ~ 40° C (32 ~ 104° F), operating
0 ~ 40° C (32 ~ 104° F), operating
0 ~ 40° C (32 ~ 104° F), operating
Relative Humidity
95% @40° C (non-condensing), Operating
95% @40° C (non-condensing), Operating
95% @40° C (non-condensing), Operating
Certifications
UL, CB, CE, FCC, CCC
UL, CB, CE, FCC, CCC
UL, CB, CE, FCC, CCC
Embedded Software Options
Microsoft Windows 7, XP with SP3, XP Embedded, Linux
Microsoft Windows 7, XP with SP3, XP Embedded, Linux
Microsoft Windows 7, XP with SP3, XP Embedded
ARK-DS302-S6A2E(Barebone unit for CF) ARK-DS302D-S6A2E(Full system with HDD)
ARK-DS303B-S6A1E (Barebone unit) ARK-DS303F-S6A1E (Full system w/ 1G RAM, 160G HDD) ARK-DS303P-S6A1E (ARK-DS303F plus HD decoder to support Full HD up to 1080P)
ARK-DS350-00B1E(Barebone unit) ARK-DS350-U7B1E(w/ AMD Sempron 140E CPU, 2G RAM, 160G HDD) ARK-DS350-U8B1E(w/ AMD V66C CPU, 2G RAM, 160G HDD)
Watchdog
Physical Characteristics
Operating Environment
Ordering Information