Adventure Zone Mega Indoor Adventure Center

Adventure Zone Mega Indoor Adventure Center Concept Design

Award Winning Team

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Recognition & Awards

• 2016 Best Home Grown Brand - Highly Commended

Business Innovation Awards

• 2016 Best Integrated Sport Marketing Campaign - Silver

The Sports Industry Awards

• 2016 Best Sports Retail Experience - Silver

The Sports Industry Awards

• 2015 SME Businessman of the Year - Sam Whittam - Winner

Arabian Business Start Up Awards

• 2015 Business Leader of the Year – Sam Whittam - Winner

Gulf Capital SME Awards

• 2015 SPIA: Best Sports Retail Outlet - Winner

The Sports Industry Awards

• 2015 SPIA: Best Indoor Sport and Recreation Facility - Silver

The Sports Industry Awards

• 2014 SPIA: Best Sports Retail Outlet - Winner

The Sports Industry Awards

• 2013 RetailME: Store Manager of the Year – Graeme Snyman – Winner

Images RetailME

• 2012 SPIA: Best Sports Retail Outlet – Winner

The Sports Industry Awards

• 2012 RetailME: Most Admired Store Design of the Year – Winner

Images RetailME

• 2011 MEPRA: Multi-Disciplinary Campaign Best Practice – Winner

The Middle East Public Relations Association

• 2011 RetailME: Most Admired Retail Launch of the Year – Winner

Images RetailME

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Sharaf HQ Investment (SHQI) is an Emirati owned family business established in Dubai and is a member of one of the largest groups in the Middle East – The Sharaf Group which was founded in 1975.

SHQI brings together energy, creativity and expertise to develop companies and franchises helping them evolve from start-ups to recognized businesses. This successful approach spans over several industries which includes retail, automotive services, hospitality, spa, leisure & amusement, IT consultancy & solutions and media production. SHQI employs more than 700 highly competent people from a large variety of nationalities who support the business carrying out values such as integrity, dedication, passion and excellence.

Headquartered in Dubai, UAE with operations in the Middle East (UAE, Kuwait, Bahrain), SHQI collaborates with names such as Adventure HQ, Hello Kitty Beauty SPA, Colette and Chill Out.

Mission Statement: Sharaf HQ Investment’s mission is to bring our partners and our brands to the next level through excellence of the support departments, to be recognized as a partner of choice to synergize businesses and a place where employees grow along these businesses.

Vision: Sharaf HQ Investment thrives to build lasting and valuable memories for everyone where we are present, through innovation in providing outstanding and unique customer experiences and solutions.

Contact Details Al Hilal Building, Sheikh Rashid Road, Al Garhoud, Dubai, United Arab Emirates P.O. Box 2809 Tel. No.: +971 4 205 3800 | Fax. No.: +971 4 253 0895 | www.sharafhq.ae 4

The Management

Mr. Yasser Sharaf President & Founder

Mr. Farhan Al Bastaki Chief Executive Officer

Mr. Bijoy Bose Chief Financial Officer

Yasser Sharaf has more extensive experience in the field of business development, business analysis, team leadership, financial control, operational management and project management. Yasser is the President of Sharaf HQ Investment and Jebel Ali Cement Company; the Executive Director of Sharaf Group; a Board Member of Sharaf Investment, Sharaf Travel, Emarat Maritime, Sharaf DG, Electronics and Retail. His roles and accountabilities include board administration support, program product and service delivery, financial, tax, risk and facilities management, human resource management and community and public relations. He holds a Bachelor’s Degree in Business Administration from the Higher College of Technology, Dubai, UAE and completed his Master’s Degree in Multinational Commerce from Boston University.

A graduate of Mohammed Bin Rashid Centre for Leadership Development, Farhan Joined Sharaf HQ Investment as a Chief Executive Officer to add the precious extraction of his valuable career journey to a fast growing Emirati business. Farhan’s experience has been in different senior managerial roles such as but not limited to, Managing Director and Acting Chief Executive Officer of Siraj Finance PJSC, Executive Director of Islamic Finance in the Dubai International Financial Centre “DIFC”, and Chief Executive Officer of Waqf Trust Services Ltd “Waqf” the world’s first Sharia based trust service provider. Farhan has been chosen by the Italian automotive designer ZAGATO, the 97 years old brand, to be their advisor and brand ambassador, which reflects his visionary mind-set and networking capabilities, as well as it being aligned with his automotive and motorsport passion and lifestyle. In addition to his graduation from the Mohammed Bin Rashid Centre for Leadership Development, Centre, the program which identifies and fast tracks the next generation of leaders in the UAE, Farhan holds a Post Graduate Diploma in Strategic Leadership from Cranfield University in the UK, and a Bachelors degree in Applied Sciences in Business Administration Management from the Higher Colleges of Technology in the UAE.

Bijoy Bose is a qualified Charted Accountant with nearly 20 years' experience in Strategic Finance & Accounts in Retail, Manufacturing and Service Industry.

Experienced in conceptualizing and implementing financial procedures and actively involved in the maintenance & finalization of accounts, working capital management, profit monitoring and building internal financial controls.

His expertise includes Strategic Planning & Financial Control, Performing Accounting Functions, Fund Management & Budget Control, Management of Receivable & Payable and Commercial Operations. He joined Sharaf Retail Group in 2007 as Head of Finance of Sharaf DG & Sharaf Electronics and GM of Yellow Hat. He is overall accountable for the financial & operational strategy, development and monitoring of financial control systems of all the Key Business Units.

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Proposed Project - Mega Indoor Adventure Center Purpose built warehouse style building to house the ultimate indoor adventure center.

Proposed Size: 35,000sqf – 55,000sqf Approx. CAPEX: AED 25 million – AED 30 million Favorable locations:

· Dubai Parks & Resorts

· Safa Park

· Meydan

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Mega Indoor Adventure Center Building Imagery

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Climbing and Bouldering Gym Overview • An extensive climbing gym that provides a complete solution to all the climbers’ requirements.

• With 15m high climbing walls for top roping and auto belays, to boulder walls and overhangs, the climbing gym will be ideal for people just starting in the sport, to the experienced climber.

• On the climbing walls, routes will be changed and grades will vary, providing an everchanging environment for the seasoned climber to keep returning and to challenge their own abilities.

• It will provide an excellent venue for the climbers to practice their techniques in a safe and controlled environment.

• Qualified instructors will be on hand to coach and train.

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Low & High Ropes Courses Overview • Ropes courses are a set of indoor (and outdoor) challenging elements/obstacles that are created for a participant to conquer.

• A low ropes course is generally set at less than one meter off the ground with the participant harnessed by way of a lanyard, secured to the course.

• Low ropes courses are ideal for people who are a little apprehensive of heights and kids, who still want to have a challenge. Parents or partners can then walk next to the participant and provide assistance as they go from one element to another.

• They are perfect for personal development and provide an excellent platform for people to improve the spatial awareness, balance, trust and confidence.

• High ropes courses are the same as low ropes courses, with the exception that they are set at least 3m off the ground, and can go as high as 10m or higher.

• High ropes courses can be built in a number of ways, either suspended or counter levered off the buildings own structure, or through columns built from the ground to ceiling.

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Fun Walls Overview • Fun walls, which are an extension of the traditional climbing wall and use auto belay lines, are walls, which are themed and provide a colourful and memorable climbing experience.

• Fun walls are generally ideal for kids, but adults can have just as much fun on them.

• The funwalls an excellent introduction for kids to enjoy the climbing experience, before taking it to the next level and making it more of a hobby and lifestyle.

• Weight restrictions will apply, with the minimum weight being 15kg and the maximum being 120kg – this means that kids from as young as 3-4yrs old will be able to climb.

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Indoor Urban Bike Park Overview • The urban bike park will be a combination of easy, medium and hard trails, set around the purpose built indoor area.

• Using a combination of different materials, the urban bike park will test the ability and skills of the rider over concrete, wood and stones.

• Various obstacles that are created to challenge the participants but in a controlled and safe environment.

• All participants will be required to wear safety equipment and bike rentals will be available for those who do not have the necessary equipment.

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Tunnels & Caving Overview • The tunnel system weaves around taking participants on an underground journey.

• An assortment of features, the tunnels are as realistic as one would find in nature.

• Participants strap on their helmets with torches and explore the system.

• Suitable for kids and adults, the tunnels are well ventilated and provide a very safe environment for a lot of fun.

Changing Rooms Overview • There will be changing room facilities for both male and female participants; • Each of the changing rooms will come with lockers for the participants to store clothes or personal effects; • There will be a single restroom in each of the changing rooms.

Party Rooms Overview • There will be two party rooms catering to birthdays, special occasions and any other functions that require some space set aside from all the action; • The party rooms will be connected and can be combined into one large room; • Each of the party rooms will come with their own TV and projector; 12

Obstacle Course Imagery

Indoor Activity Center Imagery

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Operational Considerations Overview • Charge per participant on use of each of the activities, as a timed session.

• Participants complete a waiver form and undergo a thorough activity briefing prior to use.

• Qualified instructors to operate the activities.

• All participants will undergo a safety briefing prior to commencing activities.

• Provision of PPE or equipment (where necessary) to participants.

• Operationally secure at all times.

Safety The safety of our team and participants are of paramount importance to us. We take this very seriously and anybody not conforming to the high standards and expectations are dealt with accordingly. There are no exceptions.

We consider the health and safety of any project and operation at all times: Build Out - All contractors and consultants must undergo H&S briefings at the start of any project. All activities are designed, planned and built with operational risk assessments in mind.

Inspection - An inaugural inspection by an independent body will be carried out to ensure the activities conform to international standards.

Operation - During the operation, team members are trained to carry out regular inspections (daily, weekly, monthly and annually) of equipment. Where necessary, third party inspections are organized as required.

Certification - Each of our team members are first aid trained and undergo appropriate activity training, conforming to international standards (such as ERCA).

Next Steps Overview • Agree on the type of activities to be installed and scale for the development.

• Conduct a feasibility study in order to accurately price each activity.

• Discuss the operational requirements and options.

• Mobilize the development and construction of the project.

Contact Details Farhan Al Bastaki Chief Executive Officer E: farhan.albastaki@sharafhq.ae M: +971 50 65 44559 14