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lives and works in Oak Cliff, where he is president of consulting firm Elettore and a West d allas Chamber of Commerce board member. Two years ago, he started All Tri, a nonprofit that trains people to participate in endurance races and raise money for the charity of their choice.

Where did you get the idea for All tri?

I had gotten one of those promotional mails that a lot of people get for Team in Training, which trains people for endurance races and helps them raise money for the Leukemia & Lymphoma Society. I lost a loved one to blood cancer. So I thought, “I’m going to do this.” I joined up and did a triathlon in Maui. I raised about $12,000 for leukemia research, and I met a lot of cool people through the process.

And how did you start your charity?

My background is in nonprofits. And so we came back from Maui, and I was thinking, “I only wish there was a nonprofit that would train you for a marathon or a triathlon and teach you to raise money but let you benefit whatever charity you wanted.” I thought it might spur more people to be enthusiastic about fundraising. I was talking to some other people about it, and we said, “Let’s start one.” So that’s how it came about.