NORMALIZE IT Go Easy makes self-care approachable Story by RACHEL STONE Photography by KATHY TRAN
M O L LY M AT H I A S R U N S A FAMILY BUSINESS. The former certified public acc o u n t a n t ’s e n t r e p r e n e u r i a l l e a p started with her mother as a partner when Mathias had a side business “for fun,” buying vintage furniture and selling it on Instagram. That started in Mathias’ Oak Cliff garage and eventually moved to a warehouse in the Design District. When they decided to parlay that into a retail store a few years ago, the concept evolved into a unique
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home goods store called the Magic Hour, which moved from Tyler Street to Bishop Arts in 2019. That store, where Mathias’ dad built most of the shelves and displays based on her design, always had a small apothecary section offering aromatherapy oils, face masks and the like. That stuff was never a moneymaker until after the pandemic, when people got really into both home décor and self-care. The apothecary business started doing so well that
Mathias spun it off into a separate store, Go Easy. The shop sells items such as crystal eye masks, skin-care stuff, aromatherapy oils and sprays, CBD products and accessories like pipes, and sex toys. It’s like the Gas Pipe and Condom S ense had a ver y classy and approachable baby boutique. There’s only one other store in the United States that is similar, Mathias says. “It’s a very new idea to have all these produc ts in one place, but
