The Black Women
Transforming Communities and Businesses through Entrepreneurship and Leadership
In this Issue:
How Safi Media Founder and CEO, Eleanor Beaton, is shaping women entrepreneurship around the world.
is the official periodical of The Black Business Initiative.
Its goal is to support the BBI as it fosters a dynamic and vibrant Black presence within the Atlantic and broader Canadian Business Community.
For advertising information, rates, submitting story ideas, notices or community events, and for more information, call: 902-426-8683
Publisher: The Black Business Initiative
Editor in Chief: Matthew Martel
Editorial Services: MDR Strategy Group
Senior Director Creative Design and Production: Shawn Dalton
Graphic Designer: Roxanna Boers
The Black Business Initiative Main Office/Training Department
5450 Nora Bernard Street, Suite 200 Halifax, NS, B3K 1A9, Canada
New Brunswick Office 24 Coburg Street Saint John, NB E2L 3J5 Canada
Moncton Office: 795 Main Street, Suite 300, Moncton, NB E1C 1E9.
Phone: 902.426.8683
Fax: 902.426.8699
Toll Free: 1.888.664.9333
E-mail: bbi@bbi.ns.ca
Canada Post Mail Agreement 40026687
Elvera Ross — Ebony Hair Salon 6 Chisom Ezeh — The Publishing Pad 7 Shacharouna Gordon — Boonoonoonoos 8
Ogaga Johnson — Verisult 9 Youth Entrepreneur — Mukisa Kakembo - Fem Entity 23
BBI Partner Showcase — ONSIDE 10 Entrepreneur Toolkit 14 Event Highlight — Holiday Social 20
The Black Business Initiative (BBI) was established in 1996 through a partnership between the Government of Canada and the Province of Nova Scotia.
Our primary aim is to empower and uplift Nova Scotia’s Black business community by addressing the unique challenges they face. Over the years, BBI has evolved into a significant catalyst for job creation and economic development, helping Black entrepreneurs across Canada navigate the complexities of the business landscape.
BBI plays a crucial role in supporting Black entrepreneurs and business owners in Nova Scotia and beyond. By prioritizing the unique needs of the Black business community, BBI not only helps individuals launch and grow successful companies but also fosters a more inclusive and diverse economy. Through our various programs and services, BBI is committed to ensuring that Black-owned businesses can compete effectively in the broader business landscape. As the organization continues to evolve, its focus remains on empowering Black entrepreneurs to achieve their dreams and contribute to the economic prosperity of their communities.
Our mission is clear: to enhance the capacity and productivity of Black-owned firms while fostering strategic innovations that increase competitiveness at both regional and global levels. The organization is dedicated to supporting Black entrepreneurs throughout their business journey - from the initial stages of start-up to growth and expansion. With an emphasis on creating equitable opportunities, BBI aims to ensure that Black businesses can thrive in a competitive environment.
To fulfill our mission, BBI has developed a suite of programs and services tailored to meet the needs of Black entrepreneurs and business owners.
Through our team of Business Advisors, we provide business development support to clients who are at various levels of growth, from ideation and start-up phases, all the way to mature companies with years of existence.
This professional provides business counseling and advisory services, mentorship (internal and external), access to resources including business tools, training opportunities, financing, procurement and supply chain access, networking, and integration into the mainstream business sector.
We also provide dedicated training support to businesses through in-house developed and facilitated, partner-delivered, and third-party programs. Clients have access to training programs that range from basic business skills to job readiness training programs and skills training, as well as computer and technology skills training, among others. Clients can also access expertise and support through consulting advisory services and similar programs.
We work with businesses to access resources and capital. BBI is a founding partner of the Federation of African Canadian Economics (F.A.C.E), an entity that provides loan financing to Black-owned businesses across Canada. BBI also partners and leverages capital and resources available through other organizations, such as Futurpreneur, BDC, CBDC, and banks.
BBI has a robust communication strategy that includes initiatives such as media partnerships, enhanced and interactive web and social media tools, as well as rebranding of the organization that helps us to reach a larger audience, improve access to programs and services, and help us to engage more effectively with our clients and other stakeholders.
We are always open to ideas from the community, and by fostering an open dialogue with business owners and entrepreneurs, I am hopeful it can lead to significant opportunities for growth and improvement.
By equipping Black entrepreneurs with the necessary tools and support, we look forward to shaping a brighter future for the Black business community across Canada.
This past year has been one of the most impactful for the Black Business Initiative (BBI), and a key driver has been the Supporting Black Canadian Communities Initiative (SBCCI).
SBCCI continues to provide critical funding to help Black-led organizations build foundational infrastructure within Black communities across Canada.
At BBI, we’ve made significant strides in securing funding for notfor-profit organizations, charities, and Black entrepreneurs. But despite these efforts, more financial support is still needed - particularly for Black women entrepreneurs. Black women are the fastest growing demographic of entrepreneurs in Canada, but they face systemic barriers, particularly when it comes to accessing capital.
According to a 2021 government report, Black women receive only four per cent of venture capital funding, a stark contrast to their white counterparts, who receive nearly 85 per cent of all venture capital investment in the country. This funding gap significantly limits their ability to scale their businesses and restricts the positive economic impact they can have.
Yet, the growth of Black women-owned businesses is undeniable. Between 2015 and 2020, Black women-owned businesses in Canada grew by 88 per cent - the highest growth rate of any group of women entrepreneurs. However, despite this remarkable growth, over 60 per cent of Black women entrepreneurs report that access to capital is still their top challenge. Without increased access to funding, their businesses cannot reach their full potential.
Black women are leaders not only in their homes but also in their communities. When they thrive, we all thrive. Supporting Black women
entrepreneurs means creating jobs, strengthening local economies, and inspiring the next generation of leaders.
At BBI, our goal for 2025 is to secure more funding for programs specifically designed to support Black women in business. By investing in Black women-owned businesses, we’re not only empowering a marginalized group, but also driving economic growth and diversity within Canada’s business landscape.
The government has a crucial role to play in closing the funding gap. By prioritizing initiatives that support Black women entrepreneurs - such as grants, mentorship programs, and partnerships with financial institutions - they can help foster a more equitable business environment.
As we look toward the future, we must recognize the potential of Black women entrepreneurs and the significant contributions they can make to the Canadian economy.
The time to act is now. By advocating for increased funding and support, we can ensure the innovative spirit of Black women continues to thrive and that their dreams are realized.
Matt Martel CEO, Black Business Initiative
By Amber Fryday | Photography by Basha Koncepts Media
Elvera Ross always had early aspirations of becoming an accountant, but plans for her career path changed drastically.
At the age of 22, she opened the doors of Ebony Hair Salon out of a personal necessity and a passion for hair care. Growing up with a biracial sister, she noticed a gap in the market when it came to styling for diverse hair types, particularly those of women of colour. Ross says her sister’s mother struggled to find the right resources and techniques to properly style her sister’s hair, prompting Elvera to establish a salon that would cater specifically to the unique needs of the community.
“I wanted to show that we could style our hair with braids or dreads,” she says.
Elvera let nothing stand in her way of making Ebony Hair Salon a success. In the early days of business, Elvera brought her grandson to work with her. “He would sit in his playpen while I would be doing hair,” she notes. “Black women are leaders in our community, and we do whatever it takes.”
Ross understands that many women juggle multiple responsibilities and the salon has become a workplace that nurtures both its clients and employees. Many of the salon staff have brought their children to work, creating a family-like environment, which results in flexibility. This is especially crucial for single mothers, as it offers balance to their professional ambitions in conjunction with their family responsibilities. Through offering braids, dreads, relaxers and haircuts, Ross says she aims to make quality hair care accessible to all. She also offers special promotions for her clients and organizes community events, fostering a sense of belonging and support. “We have people stop in all the time just to say hello or hang out for a while,” Ross says. “People say the salon makes them feel good. It makes them feel at home.”
Though Ebony Hair Salon has experienced challenges, including closing for several months during the height of the COVID-19 pandemic, Ross says her strong belief in God has played a pivotal role in her journey. She credits her faith in providing her the strength to overcome numerous hurdles along the way. This spiritual foundation has not only guided her business decisions but has also infused the salon with a sense of purpose and her determination and unwavering belief in her mission have propelled her through tough times. This perseverance serves as a powerful lesson for aspiring entrepreneurs - resilience being the key to success.
Ross’ story is a testament to the strength and capability of Black women in business. Through her salon, she has done more than just provide hair care services. She has created a community hub that supports and uplifts women, inspires future generations, and demonstrates the importance of faith and resilience.
Her journey is an inspiration to many, showcasing that with determination and support, success is possible. Ross continues to exemplify what it means to be a leader and a mentor, proving that one woman’s vision can spark change in the community.
By Hillary Leblanc | Photography by Lis
hisom Ezeh is the bold female entrepreneur behind The Publishing Pad, a business supporting authors. Her journey, however, has been one of tenacity, one which she describes as a “rollercoaster of challenges and triumphs.”
Ezeh had prior experience publishing books in Africa and decided to continue this career path once she immigrated to New Brunswick. After completing her MBA at University of New Brunswick, she joined Upwork, a global freelancing platform. “At first, freelancing was just supposed to be a side hustle,” she says. “I registered as an editor and started applying for jobs, but those early days were tough.”
Ezeh recalls that she would receive prejudice when mentioning she was Nigerian after being told that people didn’t want to work with anyone ‘from that country.’ “It was disheartening - there were so many moments when I thought about giving up, but my community encouraged me to keep going,” she remembers. “After sending out 66 proposals and attending countless interviews, someone took a chance on me.”
That opportunity became the foundation for her business, which she founded in 2023 but incorporated in 2024. The Publishing Pad supports authors, especially new authors, through the publishing process by offering book editing, attractive cover designing, interior formatting, marketing, and guiding authors through the publishing process; from manuscript to publication. Some authors who have worked with Ezeh have even become Amazon bestsellers.
Navigating the North American publishing industry presented unexpected challenges for Ezeh. In Nigeria, she never had to worry about whether race was a factor in her entrepreneurial journey. “There were moments when the obstacles I faced almost made me give up on my dream,” Ezeh says. “Being a Black woman has also given me a unique perspective, shaping my empathy and commitment to helping authors from diverse backgrounds. It’s this understanding of different experiences that allows me to connect with and support such a variety of voices.”
In 2024, Ezeh was honoured as one of Canada’s Top 100 Black Women to Watch by CIBWE and received the 2024 Youth Entrepreneur Award from BBI. In 2025, The Publishing Pad won the Book Publishing in Saint John category at the Canadian Choice Awards. She will be including audiobook services in 2025 and hopes to become one of the top five book publishing companies in North America.
To other Black female entrepreneurs, Ezeh says to never give up on your dreams. “The journey might feel overwhelming, and there will be moments when you’ll want to give up,” she concludes. “Take a break if you need to, but never quit entirely. Surround yourself with people who believe in your vision. Don’t hesitate to ask for help, even if the answer is ’no.’ Keep asking until you find the support you need. Most importantly, believe that you deserve a seat at the table. Keep pushing forward until you walk into a room and are recognized for the value you bring. You are more capable than you think, and the world needs what you have to offer.”
By Jennifer Anandanayagam
Shacharouna Gordon is on a quest to show Prince Edward Island (P.E.I.) residents what Jamaican food is all about. Contrary to popular yet inaccurate belief, Jamaican food does not necessarily equal spicy food—it’s more about flavour.
Her restaurant Boonoonoonoos, which she co-runs with her husband, is named after a term of endearment said in Jamaica — one that her grandmother often said.
The road to opening Boonoonoonoos wasn’t easy, but Gordon never gave up. Even now, she calls her first restaurant just the start of more things to come. “We want to have a franchise all across Canada,” she says.
Back in Jamaica, Gordon studied agriculture and worked as a farm supervisor but soon realized that a fieldwoman couldn’t go very far in her career. She decided to go back to school in 2009, but life had different plans for her.
After meeting her husband and becoming pregnant, the couple made plans to move. Gordon’s husband moved to P.E.I. first to work on a pig farm, with Gordon joining him in 2013. After giving birth to their son, Gordon had to leave him with his grandmother before she could work out arrangements to get him over to Canada.
Gordon worked on the farm after arriving at P.E.I. However, when Canada’s four-year work permit capacity (a rule at the time) became a reality, the couple pivoted and decided one of them had to go back to school while the other worked on their dream. Gordon took on the latter role.
They both knew they wanted to do something in the Jamaican food or spice industry. One of the reasons was the culture shock that Gordon faced when she moved to P.E.I. This made them think about other immigrants like themselves from Jamaica and Africa. She knew that Boonoonoonoos was going to be something that filled an aching void – a taste of home and a comforting space.
In 2016, after the couple became permanent residents, they were able to fly their son over to live with them. However, more obstacles were encountered, one of which was the COVID-19 pandemic. Gordon recalls that time as being particularly stressful, as her husband was laid off from work and she was working as a resident care worker at a nursing home. This meant long hours and covering for co-workers who were constantly falling ill.
However, in 2022, she was finally able to register the business. While Boonoonoonoos opened as a ghost kitchen at first, Gordon was able to secure a prime physical location right in downtown Charlottetown in 2023. Boonoonoonoos is changing what Islanders think about Jamaican food, one customer at a time. Gordon says that because P.E.I. is made up of around 95 per cent baby boomers, this business opportunity could be
From Jamaica with Love: How Shacharouna Gordon is changing what Islanders think about Jamaican food
of Boonoonoonoos PEI.
seen as special to customers who aren’t willing to try something they don’t understand.
Gordon says she’s pleasantly surprised by how some of her customers insist on trying spicier options. “I want them to taste the food and know that there are different levels of spiciness,” she says.
Reflecting on her long journey, Gordon says her hope is that her determination to give life to a dream becomes a legacy for her son. “Every problem has a solution, but you just have to sit back, relax and figure it out,” she concludes.
By Jennifer Anandanayagam | Photography by Stephen NEJ
Ogaga Johnson does not like taking no for an answer.
As someone who’s moved across countries a few times, this is a trait that has come in handy. Today, she is the CEO and Founder of Verisult Training and Consulting, a company that helps immigrants find meaningful jobs. Johnson thinks immigrants shouldn’t be swayed by the existing narrative out there which is often some version of, ‘You have to start from scratch once in Canada.’ Johnson herself didn’t buy into it.
Originally from Nigeria, and now based in Newfoundland and Labrador (N.L.), Johnson’s path is fueled by resilience, which she credits to her parents. She was inspired by their work ethic and the fact that they managed to maintain investments in a country where things were complex.
Before she turned 18, the family relocated to the U.K. where Johnson was able to complete her Masters in Sustainable Energy Systems. Eventually, she veered into the field of project management. Her first role – a project coordinator intern – was in Nigeria when she went back for one year as part of the Nigerian youth service. Once back in the U.K., she landed a job as an IT project consultant for a top airline group.
After moving to N.L. in 2018, she discovered many individuals responded with the typical well-meaning advice about how she was going to have to start over in one of the lesser-known provinces of Canada. Even so, she made the leap because she was confident that her story was going to be different.
She was right. Within three months of applying for jobs, she was able to secure a role as a project manager at a local EdTech company. “I didn’t have to start from scratch,” she recalls.
Eventually, she pursued her PMP certification, eventually leading to the creation of the Ogaga Johnson Company. Today, it’s transitioned to Verisult Training and Consulting. It all started with Johnson coaching immigrants like herself on how they could utilize project management as a pathway to landing the jobs they wanted.
Verisult offers PM training courses for individuals and organizations, as well as PM consulting services and a career center. The company also
helps organizations all over the world to recruit and invest in the right talent. At the heart of what they do is a desire to help individuals and organizations solve the skill mismatch that currently exists in Canada. Johnson starts by giving the example of a medical doctor. Even if they aren’t able to practise medicine immediately after immigrating to Canada, they still possess a lot of useful skills. These range from problem-solving to empathy and multitasking. “These are people who can become project managers or business analysts in the med-tech space,” Johnson reaffirms.
To date, Verisult has trained over 10,000 people through their free and paid programs, in addition to having up to a 75 per cent placement rate. Johnson is a firm believer of not wasting the skills that immigrants have to offer in their respective fields. “They don’t have to start by working as a security guard or a cleaner, she says. “Not that there’s anything wrong with those jobs, Johnson added, but the pertinent question remains –‘Why waste your skills?’”
“Don’t be afraid to go out there and change the status quo,” shared the entrepreneur.
How one woman’s vision is reshaping Canada’s entrepreneurial landscape.
By Habiba Onuorah | Photography by Mark Santos
In Canada’s dynamic entrepreneurial landscape, ONSIDE is revolutionizing how diverse women build lasting legacies.
Under the leadership of Alexandra McCann, this Nova Scotia-based community accelerator focuses on dismantling systemic barriers through innovative programming, shaping pathways to prosperity for generations.
“I live by a mantra to embrace diversity, connect, share, and lift up others,” McCann reflects. Her deep commitment emphasizes that fostering community is essential in overcoming barriers. As a Black woman with 25 years of international business experience spanning vibrant cultures in Thailand, Ivory Coast, Japan, and the U.K., McCann enriches ONSIDE’s mission with her unique global perspective. Her grandfather’s story—a trained engineer denied opportunities due to racial discrimination—drives her mission. “Innovation and entrepreneurship are gateways to prosperity,” she says. “We need to ensure that everyone has access to those gateways.”
ONSIDE’s flagship program, Start Now Incubator has exemplified this commitment, having significantly supported over 1,600 women entrepreneurs nationwide, including 420 Black women entrepreneurs
as of June 2023. This has transformed the entrepreneurial landscape for these communities, as the virtual platform provides more than business skills - it fosters a supportive ecosystem that empowers women, equipping them with crucial knowledge, confidence, and resources to overcome systemic barriers.
Through weekly virtual sessions, peer mentoring circles, and on-demand learning modules, participants gain both practical skills and valuable connections. “We’re really proud of the community that we serve and creating a safe space,” McCann notes. “When women come to our programs, they find not just education but belonging.”
Through structured programming and mentorship, participants like Gem Roberts, founder of door-to-door laundry service The Cold Foam, access expert guidance, peer support groups, and networking opportunities, directly transforming their entrepreneurial dreams into reality. “Before ONSIDE, I had the vision but needed the roadmap,” Roberts shares. After participating in ONSIDE’s Foundations for Impact program, she secured a $100,000 grant from CUA, enabling her sustainable laundry products company to expand production, invest in marketing, and create jobs in her community. The impact rippled beyond her business - she now mentors other women entrepreneurs in sustainable manufacturing.
Similarly, Jayne Akyini, CEO of Dada Dunia, refined her business strategy through three ONSIDE cohort programs, ultimately earning the prestigious 2024 Halifax New Business Award. Her journey from program participant to award-winning CEO exemplifies ONSIDE’s transformative approach.
Building on these success stories, ONSIDE takes a comprehensive approach to supporting women entrepreneurs. Their work focuses on two key areas: immediate support through direct programming and longterm systemic change. The direct support includes specialized workshops in financial management, marketing strategies, AI integration, and export planning. Understanding that women entrepreneurs often juggle multiple responsibilities, including childcare, ONSIDE ensures their programs are flexible and accessible, while providing crucial guidance for funding opportunities. Their virtual platform adapts to various learning styles, offering both synchronous and asynchronous options to accommodate diverse schedules.
Beyond individual support, ONSIDE is committed to creating lasting change in Canada’s entrepreneurial landscape. Their Inclusive Innovation Monitor tracks over 30 indicators of equity in the innovation sector, revealing crucial insights. One striking finding shows Black tech workers face a $13,000 wage gap compared to the Canadian average. Armed with this data, ONSIDE works with partners across sectors to advocate for policy changes that create more equitable opportunities for diverse entrepreneurs. They’ve established partnerships with leading financial institutions, technology companies, and government agencies to create comprehensive support networks.
This commitment to systemic change found new urgency during recent social justice movements and the COVID-19 pandemic, which exposed even deeper inequities in the business world. In response, ONSIDE expanded its focus while maintaining its commitment to accessible, inclusive support. They’ve launched digital transformation workshops, e-commerce training programs, and international trade initiatives designed specifically for women-led businesses.
This evolution has particularly benefited immigrant women entrepreneurs, who show the highest entrepreneurial drive in Canada. ONSIDE’s approach combines culturally sensitive training with practical support, including multilingual resources and mentorship from leaders with similar backgrounds. They offer specialized workshops on Canadian
Right: McCann addressing attendees at ONSIDE’s Inclusive Connector in June 2024.Below: Dec 2023 Inclusive Connector. In the Dec one are From left to right: Megan Marshall (ONSIDE), Alexandra McCann (ONSIDE), Rashmi Prakash (Aruna), Julie Dayrit (HerBiome), Simone LeGrand (EduHaus), and Kenechuku Esomoshukwu (ONSIDE) at ONSIDE’s Inclusive Connector in December 2023.
business culture, regulatory compliance, and market entry strategies in multiple languages. Their impact extends beyond direct support through initiatives like their entrepreneurship podcast and the Inclusive Innovation Mural project, which inspire the next generation of diverse business leaders.
“When given the opportunity to thrive, everyone benefits,” McCann reflects. Through comprehensive support and advocacy, ONSIDE isn’t just helping women build businesses —they’re laying the foundation for transformative, generational change within Canada’s innovation economy.
Each success story represents a step toward their vision: an entrepreneurial ecosystem where innovation truly knows no bounds, and where diverse women entrepreneurs can build legacies that inspire generations to come.
By Jocelyn Stevens
The BBI Surge Program successfully wrapped up its first two cohorts between November and December 2024, equipping 24 early-stage entrepreneurs across Atlantic Canada with the tools and confidence to transition from passion projects to fully realized businesses. With nearperfect participation rates, the program demonstrated its ability to foster engagement, personal growth, and tangible business development.
From passion to purpose
The Surge Program was designed to help entrepreneurs move beyond the hobbyist mindset, guiding them toward a structured, strategic approach to business. Through interactive group sessions and personalized coaching, participants gained clarity on defining their offerings, marketing effectively, refining their value propositions, and crafting compelling pitches.
A standout example of the program’s impact was a participant who secured an opportunity to showcase their personalized event décor at a downtown hotel after being approached by Moxy Hotels. This underscores the program’s effectiveness in helping entrepreneurs seize new revenue streams and market opportunities.
Key learning areas and outcomes
Participants benefited from a range of targeted training sessions, including:
• One-on-one coaching for personalized growth: Tailored guidance helped participants identify gaps and accelerate their journey to fulltime entrepreneurship.
• Pricing for retail and wholesale: Entrepreneurs learned how to structure pricing through costing and market positioning.
• Perfecting the pitch: Participants refined their pitches and developed sales sheets for their products and services.
• Financial literacy and investment readiness: Sessions covered bookkeeping, cash flow management, and business loan requirements, culminating in a panel discussion with lending professionals from across Atlantic Canada.
• Networking and peer collaboration: Entrepreneurs built meaningful connections, fostering collaborations that extended beyond the sixweek program.
The curriculum was praised for its ability to adapt to each participant’s needs. One entrepreneur noted, “This program helped me clearly define my value proposition, determine my ideal client, and structure my pricing for sustainability.”
Transformative impact on participants
Many participants expressed gratitude for the program’s ability to provide both clarity and motivation at a critical stage in their business journeys. “I was almost discouraged, but this program gave me the confidence and support I needed,” shared one entrepreneur. The program also helped participants refine their business models, strengthen their pricing strategies, and develop sustainable revenue streams. One business owner remarked, “The one-on-one coaching
ELEGANCE EVENTS & WEDDINGS
“The resources and support provided have not only enhanced my skills as an event planner and wedding decorator but have also streamlined my ability to offer exceptional DIY rental services to my clients. The program has truly empowered me to turn my passion into a thriving business.”
helped me realize what I was missing and pointed me in the right direction.”
Others highlighted how the program created a supportive environment where they felt seen and encouraged.
A key component of the Surge Program was preparing participants for investment opportunities and financial sustainability. Entrepreneurs learned how to assess their financial health, manage costs, and position themselves for potential loans and funding. The expert panel featuring lenders provided invaluable insights into loan structures, credit score requirements, and best practices for securing business financing.
One of the most significant takeaways from the financial literacy sessions was the confidence participants gained in managing their business finances. “I now understand how to track expenses, structure my pricing, and make informed financial decisions,” said one participant, reinforcing the program’s emphasis on financial empowerment.
future of BBI’s Surge Program
The success of the first two cohorts has laid the groundwork for expanding the program. Many entrepreneurs expressed interest in a follow-up initiative focusing on securing investors, forming business partnerships,
BRIDGEHOUSE AGENCY
“The
BBI Surge Program has been a transformative experience. It provided me with a deeper understanding of how to position my business in the market, identify my ideal clients, and create a sustainable revenue model. The combination of group sessions and personalized coaching was invaluable.”
and refining their market strategies. The demand for continued support underscores the program’s effectiveness in providing long-term value to Black entrepreneurs in Atlantic Canada.
As one participant concluded, “The BBI Surge Program has empowered me to turn my passion into a thriving business with structure and sustainability.”
With its combination of expert coaching, actionable insights, and peer support, BBI Surge is proving to be a vital resource for emerging entrepreneurs looking to transform their ideas into successful ventures.
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The Accessibility Directorate is seeking Nova Scotians with disabilities who are interested in reviewing and providing input on future projects. Projects could be resources, workshops, and other projects about accessibility or intended for the public.
By Crystal Witter
Building a strong brand and marketing strategy is essential for any business looking to stand out in today’s competitive market.
This Marketing and Branding Toolkit is designed to guide you through key steps to establish and grow your brand, helping you connect with the right audience and drive business success. From defining your niche and conducting market research to developing a compelling brand identity and building an effective online presence, this toolkit provides practical steps and tools to enhance your visibility and engagement.
A niche refers to a segment of a larger market, focused on a particular product, service or interest that caters to a defined group of people. Your niche helps your business stand out by targeting a specific audience rather than trying to appeal to everyone.
You can define your brand mission and niche by asking relevant questions:
• What does my business do?
• What problem am I trying to solve?
• Why does my business exist and who does my business serve?
Market research involves several important factors to consider:
Understanding your target audience:
This involves knowing their needs, preferences, behaviours, and pain points. helps you to understand your target audience and competitors.
Analyzing competitors:
Identifying competitor strengths and weaknesses to find opportunities for differentiation.
Assessing market demand:
Determining the size of the market, growth trends and potential for your product or service.
Gathering customer feedback:
Learning from current or potential customers to improve your service or product offerings.
Your brand identity is the visual, verbal, and emotional representation of your business. It includes the logo, color scheme, typography, imagery, and voice that collectively define your brand and make it recognizable to your target audience. Developing a strong, consistent brand identity is crucial for standing out in a crowded market and creating a lasting impression with customers.
Tools: canva.com / coolors.co (color palette generator)
Online presence:
Building a strong online presence is crucial for reaching your audience, driving traffic to your business, and establishing trust with potential customers. Select platforms that align with your target audience and where your products or services can be best showcased.
Platforms to start with can include Instagram, TikTok, Facebook, LinkedIn, or Pinterest.
Consistency and engagement:
Content creation should include consistent posting (1-3 times per day is recommended). Make sure your content is aligned with your
brand’s identity and values. Content could also include images, videos, blog posts, infographics, and more. Use a content calendar to stay organized. Actively engage with your followers by responding to comments, liking posts, and participating in conversations. Building and engaging with your community is key to organically growing your online presence.
Tools: CapCut (video creation and editing) / InShot
Step 5: SEO and hashtags:
Search Engine Optimization (SEO) refers to the process of optimizing your website and online content to improve its visibility and ranking on search engine results pages and social media platform. The goal of SEO is to attract more organic (unpaid) traffic to your website by making it more accessible, relevant, and userfriendly to search engines. Hashtags are tools for categorizing content on social media, increasing visibility and connecting with a relevant audience. Platforms to track SEO and hashtags can include Semrush, Google search console, Google Analytics
For more information on marketing and growing your business online, please contact Crystal Witter at info@crystalwitter.com or on LinkedIn: https://www.linkedin.com/in/crystal-witter/
“I realized that everyone has their own struggles. It inspired me to take a look at my own career choices and focus on how I could make a difference.”
Addictions Community Outreach and Mental Health Recovery & Promotion
• Life Out Loud, founder and podcast host
• TV and film actor, published author
• Mental health facilitator, trainer and speaker
Throughout the year, we’re proud to share stories of African Canadian entrepreneurs, graduates and community builders in the NSCC alumni network who are shaping the history of tomorrow, like Martina.
Read more about her start at NSCC: nscc.ca/martina
By Habiba Onuorah
Eleanor Beaton still remembers her mother’s words, wisdom born from experience that understood the delicate balance between financial dependency and personal agency. This message was forever etched in her memory and ignited during a seemingly ordinary drive to basketball practice in junior high.
Her mother, who had transitioned from a successful teacher and family breadwinner in Fiji to a stay-at-home mom in Canada after her father became a professor, shared her insights into the subtle shifts in financial dynamics, even within a loving marriage. That conversation became a catalyst, igniting a legacy that would uplift and empower millions of women entrepreneurs.
Beaton’s story begins with roots that stretch across continents—from Fiji to Canadian entrepreneurship. She descends from the eldest brother of the last king of Fiji and carries the blood of Welsh coal miners and Danish Vikings. “Advising leaders has been in my blood for generations,” she explains. “I am also descended from Welsh coal miners and Danish Vikings, which means I’m humble, hardworking, and fierce as hell.”
Her mother’s influence extended beyond financial wisdom. “Growing up in rural Nova Scotia in the 1980s, I remember watching her walk into so many spaces where people stared at her because of her Afro because she was Black,” Beaton recalls. “She demonstrated through her example how to remain confident and proud of myself even when I might not look like I belong.” This potent combination of ancestral wisdom and unwavering determination defines her approach to business transformation.
“When I started my first business in 2003, being an entrepreneur wasn’t cool,” Beaton reflects on her early days after graduating from the University of King’s College. As traditional journalism jobs were disappearing, she took an unconventional path by launching Eleanor Beaton and Company Communications. Her entrepreneurial journey began with support from the Black Business Initiative (BBI), which provided her with her first $5,000 business loan, helping establish her business credit and laying the foundation for future growth. “People thought I was underemployed. I felt misunderstood,” she says. “But I was thrilled with every contract I landed.” This experience navigating the often-unsupportive landscape for women in business would inform her approach to helping others overcome barriers.
“Money is power, and for that reason, you need to always make your own.”
Today, as the founder of Safi Media and recipient of the prestigious BBPA Harry Jerome Professional Excellence Award, Beaton is revolutionizing women’s approach to business growth. Her mission is bold yet clear: to double the number of women entrepreneurs who sustainably scale past $1 million by 2030. Through her globally acclaimed podcast, Power + Presence + Position, which ranks in the top 0.5 per cent globally, she delivers practical strategies for growth that have transformed countless businesses.
Beaton’s commitment to community growth extends beyond her business. She served nine years on the BBI board, concluding as vice chair, and has collaborated with organizations like the Black Business Professional Association. Her recent speaking engagement at Tribe Network’s conference further demonstrates her dedication to fostering entrepreneurial success. Safi Media itself stands as a testament to
breaking geographic boundaries, generating over 80 per cent of its revenue from exports. This success becomes a blueprint for clients seeking to expand beyond traditional markets. Such international perspective is crucial in today’s interconnected world, and it’s a lesson Eleanor imparts to her clients daily.
Beaton’s impact is powerfully demonstrated through both statistics and stories. Her programs have reached over 25,000 women entrepreneurs, with 15 per cent of graduates achieving seven-figure revenues - far exceeding the global average of 1 per cent. In a recent case study, 22 women entrepreneurs using her frameworks achieved an average 579 per cent growth in month-over-month sales, collectively generating $1.09 million in just 30 days.
Working with Beaton, Dr. Karen Wilson transformed her Los Angeles-based psychotherapy practice while launching an innovative tech startup. Her practice experienced a 30 per cent increase in gross income and a staggering 210 per cent jump in net operating income. Her tech startup, ChildNEXUS connects neurodiverse families with specialists, and experienced a 92 per cent year-over-year increase in gross income.
“I’ve never been in business to make money,” Dr. Wilson shares. “My goal was to have an impact in the space. And I am able to do that on a bigger scale because of being in The Incubator.” Under Beaton’s guidance, Dr. Wilson grew from having one employee to employing three additional clinicians, while freeing up 30 per cent of her time to focus on her startup. Her success caught the attention of the Black Ambition Prize, and she was named a Founder of Change by the American Express 100 for 100 program and included in Forbes Next 1000 upstart entrepreneurs.
Eleanor’s most significant contribution to breaking barriers might be her practical approach to what she identifies as the biggest obstacle holding women back: sales. Her “Five Points of Contact” strategy, which encourages entrepreneurs to connect with five potential clients daily, has become a cornerstone of her teaching. “Many women entrepreneurs struggle to scale their service businesses because they are stuck trading dollars for hours,” she explains. “The most important thing for any entrepreneur to understand is that sales solve everything. When you have robust sales happening in your company, all other problems can be solved.”
“When I talk to women entrepreneurs, I often hear the same thing - they’re afraid to take big risks,” Beaton shares. “I get it. In entrepreneurship, there’s so much uncertainty. The only thing you can be certain about is your work ethic and commitment.”
This understanding comes from her own journey, where she remembers the early days of doubt, when people questioned her decision to start a business. Now, she’s creating the support system she wished she had. Through Safi Media’s programs, women entrepreneurs find a community where they can be vulnerable about their challenges while remaining ambitious about their goals.
“Seeing women having more transparent conversations about ambition and entrepreneurship fuels my optimism,” she says. Through her podcast Power + Presence + Position, Beaton brings these conversations to life, sitting down with women business leaders who share their real stories—not just the successes, but the struggles and pivotal decisions that shaped their journey. These aren’t just inspirational tales; they’re practical guides filled with actionable strategies for sales, marketing, and leadership.
“We talk about everything - from closing big sales to dealing with imposter syndrome,” she explains. “These are the conversations women entrepreneurs need to hear. It’s about showing them what’s possible when you have the right support and strategies.”
In a world that has often marginalized women’s economic potential, Eleanor Beaton stands as a testament to what’s possible when passion meets strategy. Her work goes beyond the realms of traditional entrepreneurship; it’s about fostering an environment where women feel empowered to rewrite the rules, innovate, and lead. With every step she takes in her professional journey, she is redefining what it means to be a successful entrepreneur.
Beaton’s journey has paved the way for generations of women who will follow suit, proving that the sky is the limit when ambition is matched with determination and community support.
By Chipo Nhema | Photography by Adams Photography
n the evening of December 12, 2024, the Black Business Initiative (BBI) hosted its highly anticipated annual Holiday Social at the elegant Westin Nova Scotian Hotel.
This festive gathering brought together community leaders, entrepreneurs, and supporters to reflect on a year of outstanding achievements. Approximately 150 attendees enjoyed an evening of networking, celebration, and recognition, as excellence in business and community impact was honored.
The evening’s master of ceremonies, Otni Chinenere, a talented Business Advisor from BBI’s Halifax office, was a standout presence. She captivated the audience with her charm, boundless energy, and exceptional poise. With a natural flair for connecting with people, Chinenere skillfully ensured the event flowed effortlessly, maintaining a vibrant and engaging atmosphere throughout. Her witty remarks and smooth transitions between segments added a unique and memorable touch to the evening. The highlight of the evening was the awards ceremony, where exceptional entrepreneurs and businesses were celebrated for their remarkable contributions. This year’s awardees epitomized innovation, resilience, and an unwavering commitment to excellence:
• Entrepreneur of the Year Award: Rhonda and Rodney Beals, the visionary owners of Mr. Smooth Food Truck & Catering LTD, were celebrated for their culinary success. Their business has become a beloved community fixture, known for its high-quality food and creative offerings.
• 2024 Youth Entrepreneur of the Year: Chisom Ezeh, founder of The Publishing Pad, received this award for her entrepreneurial spirit and dedication to empowering young writers. Her platform has given emerging voices the opportunity to thrive.
• 2024 Export Business of the Year: Darron Hill of Scotia Kelp Products was recognized for his contributions to the sustainable kelp industry and his innovative business approach.
• Rudy Ffrench Awards: The Dr. Rudy Ffrench Trailblazer Award, presented annually by Business is Jammin’, honours Nova Scotian youth of African descent for their contributions to the community. This year’s recipients, Suzan Nyazungu and Jaxon Macdonald, were recognized for their exceptional leadership, resilience, and commitment to their fields.
The event kicked off with opening remarks from BBI Board Chair, Joseph Parris, who reflected on the organization’s successes over the past year. Following this was the awards presentations, with each category being introduced by distinguished members of the BBI team.
A festive surprise followed with a special appearance by Santa Claus, who
gave out gifts to staff and board members. The celebratory atmosphere was enriched by client testimonials, with business owners sharing how BBI’s support had a positive impact on their ventures. A video presentation highlighted thriving businesses across New Brunswick and Nova Scotia, offering a glimpse into the dynamic entrepreneurial ecosystem cultivated by BBI.
The Supporting Black Canadian Communities Initiative (SBCCI) also took center stage during the evening. Edgar Adda, Special Projects Manager for SBCCI, provided an update on the initiative’s impactful work throughout the year. A powerful video presentation highlighted the transformative efforts of SBCCI, leaving the audience inspired by the stories of success and growth within the community.
As the evening ended, BBI’s CEO Matthew Martel delivered heartfelt closing remarks. He expressed deep gratitude for the community’s unwavering support, while also celebrating the collective achievements of 2024. His final words left attendees with a hopeful vision for the future.
The 2024 BBI Holiday Social was a resounding success, celebrating both individual and collective accomplishments while serving as a testament to the strength and resilience of the BBI community. The event highlighted the incredible contributions of businesses and community organizations, including not-for-profits, whose innovative efforts continue to make a significant impact. Finally, the success of Business is Jammin’, BBI’s youthfocused program, was showcased and emphasized its pivotal role in inspiring and equipping the next generation of entrepreneurs.
Here’s to continued growth, innovation, and success in 2025 and beyond!
By Hillary Leblanc | Photography by Capture by Hinds
Faith Ashogbon draws inspiration from youth empowerment to drive her social entrepreneurial journey.
Her organization, Pure Gold Foundation, helps young people lacking essential tools and support systems thrive by helping them find solutions.
“With resilience, faith and a commitment to service, I — alongside a team of dedicated volunteers — built Pure Gold Foundation to inspire leadership, confidence, and personal growth in youth, particularly newcomers and Black youth,” Ashogbon says. “Today, our work continues to equip young people with the resources, mentorship, and opportunities they need to succeed and make a lasting impact in their communities.”
Entrepreneurship is not without its challenges, and Ashogbon has had to face many in her entrepreneurial pursuit. However, by perseverance and resilience, she has continued to stay empowered, breaking barriers of visibility, access, and funding. “When I first started, some people doubted the vision and questioned my ability to bring it to life,” she recalls. “I was even advised to place Pure Gold Foundation under a larger organization rather than build it independently. Despite these challenges, I chose to stand boldly, embrace my uniqueness, and create a space where youth— especially newcomers and Black youth—could thrive. Every hurdle has reinforced my commitment to breaking barriers and ensuring that others like me can lead, grow, and make a lasting impact.”
Driven by a passion to support families in equipping and empowering young people with positive values, self- confidence, and self-love, Ashogbon saw the struggles many immigrant and Black youth faced firsthand. These ranged from a lack of self-confidence to limited access to information and feelings of isolation. She aimed to create a platform that not only provided leadership skills but fostered a strong sense of identity by instilling the confidence required to pursue their dreams. Pure Gold Foundation addresses critical issues such as addiction, mental health
challenges, peer pressure, and the lack of positive mentors.
Ashogbon’s goal is to ensure that every young person, regardless of their background, has the tools and support they need to thrive. Through her Foundation, she established a Youth Leadership Hub aimed at equipping thousands of young people with leadership skills. The organization has hosted over 30 biweekly classes, two summer camps, book review sessions, and the Regal Award, empowering over 100 youth in New Brunswick. Ashogbon has also been honoured to receive the King Charles III Coronation Medal for her contributions to the community, as well as a Visionary Leadership Award and several other recognitions.
Beyond the awards, the real success for her lies in the lives the organization has impacted by training and mentoring hundreds of youths, securing partnerships with reputable organizations, and watching participants grow into confident, purpose-driven individuals. “I’m also incredibly proud to have created a platform where passionate individuals like myself, can give back to their communities through volunteer work,” she says. “I have the privilege of working with some of the most dedicated and selfless people - individuals who tirelessly commit their time and energy to making a difference.”
Looking ahead, the social entrepreneur envisions Pure Gold Foundation growing into a global movement and expanding programs. She hopes to create sustainable systems that provide long-term mentorship, training, and opportunities for young people. She also wants to encourage other Black female entrepreneurs to remember they are powerful.
“The journey may not always be easy, but keep pushing, keep building, and keep believing in yourself,” she concludes. “The world needs what you have to offer, and success comes to those who refuse to give up. Keep shining!”
By Hillary Leblanc | Photography by Irena Kazatsker
In 2020, Mukisa Kakembo and Irene Saliendra founded fementity.ca —an innovative website that serves as a centralized digital hub for individuals seeking reputable resources and invaluable knowledge to enrich their self-discovery journey.
Fem Entity was born out of a desire to create community during a time the global COVID-19 pandemic. Kakembo was supposed to start an internship in Toronto, Ontario but the pandemic saw Kakembo instead juggling three jobs and managing her mental health during the Black Lives Matter civil unrest.
As Kakembo and Saliendra shared experiences of their health being dismissed by professionals, they took matters into their own hands. “We started seeking out resources and were met with an incredible community of women in the wellness space. These women deserve visibility, and that’s where Fem Entity comes in. The problem we’re solving is twofold: womenparticularly diverse women - often struggle to find care providers who truly understand and support them, and many wellness providers struggle to reach the people they’re meant to serve. We’re bridging that gap.”
Fem Entity continued in 2021 with fundraisers and events to bring people together. “I decided to join the Black Girls Gather incubator, where I learned how to turn our efforts into a business. That was a pivotal moment. In 2022, we officially launched our first platform in collaboration with Dalhousie’s Computer Science Department. In 2023, we launched our Diverse Directory, connecting women across Canada with care providers who truly see and understand them. We want women to feel empowered to prioritize themselves and give themselves the time to heal.”
Since then, Fem Entity has grown to a team of nine, with the company currently working on app development.
Kakembo feels her entrepreneurial experience has been deeply inspiring. She draws strength from my mother who has passed on her entrepreneurial spirit which gave Kakembo the confidence to launch Fem Entity. “We live in a time where diversity is finally being recognized as a strength, and programs within the Centre for Women in Business, Black Girls Gather, BBI, BIJ, Tribe, and many others have been instrumental in my growth as an entrepreneur,” Kakembo says. “These spaces have proved to me that success doesn’t happen in isolation; it’s built on the shoulders of those who lift you up.”
Collaboration is one of the core values of Fem Entity. “Our approach is multifaceted. We have an online platform that connects women with wellness providers, but we’re equally committed to in-person experiences.” For February, Fem Entity is planning a wellness workshop for Dalhousie students with three other female entrepreneurs, and later in the month they are partnering with Mauya the Abstract Tribe on a Strength and Serenity Retreat.
While Kakembo is thrilled Fem Entity is a trusted resource in the
wellness space stepping into the fundraising space, which is highly maledominated, has been a hurdle. “The reality that less than 0.06 per cent of investment funding goes to Black women can feel discouraging. But one thing I’ve learned is that you don’t need every door to open - you just need the right one.”
Kakembo hopes Fem Entity will becomes a global network dedicated to women’s wellness and a beacon for women, where they know they’ll find the support they deserve. She hopes other Black entrepreneurs don’t hesitate in their journey. “The best ideas often start small, what matters is that you start,” she concludes. “Lean into your community, because entrepreneurship is never a solo journey. Don’t be afraid to ask for help, and most importantly, take care of yourself along the way. Prioritize your well-being—it’s the most powerful investment you can make.”
By Jahsara Gardner | Photography by BIJ Staff
Our Business is Jammin’ (BIJ) Summer Camps continue to play a pivotal role in shaping the future of Black and African Nova Scotian youth in our business communities.
By providing hands-on engaging experiences in science, technology, engineering and mathematics (STEM), and social entrepreneurship, these camps help foster the next generation of innovators, problem solvers and leaders. Last summer, BIJ hosted three transformative weeklong camps that provided participants with a unique blend of education, mentorship, and experiential learning.
One of the standout initiatives was the STEM Entrepreneurship Summer Bootcamp held at Saint Mary’s University and funded by the Levenhurst Foundation. This program specifically targeted youth aged 15-18, providing them with an invaluable introduction to the world of STEM and entrepreneurship. The camp aimed to bridge the gap between science and business by integrating these two dynamic fields. Participants engaged in a variety of STEM-focused programs and activities designed to inspire excitement and creativity, while highlighting the diverse opportunities within these sectors.
Collaborating with influential partners in the field, such as COVE, Discovery Center, Shad Canada, Let’s Talk Science, Green Schools, Greenfoot Energy Group, and SuperNOVA, the camp offered participants access to experts and engaging workshops that deepened their understanding of how science and entrepreneurship can intersect.
These activities demonstrated the practical applications of STEM in realworld contexts, while encouraging youth to think creatively about using these skills to launch their own entrepreneurial ventures. Whether learning about energy and environmental solutions, or developing technologydriven business ideas, the camp provided a solid foundation for young innovators to take the next step in their futures.
In addition to the STEM-focused bootcamp, BIJ also hosted two Social Entrepreneurship Summer Camps, one in Halifax at St. Andrew’s United Church and another at the AKOMA Family Centre in Dartmouth. Youth participants aged 8-14 focused on the pressing issues of food security and accessibility and gave participants the opportunity to explore social entrepreneurship. By partnering with organizations such as Local Source Market, Common Roots Urban Farm, and AKOMA, the camp gave our youth the opportunity to get directly involved in food-related projects. Campers had the opportunity to contribute to meaningful solutions in their communities, whether through harvesting crops or developing sustainable products
In working with partners such as the Mobile Food Market, RBC, Mauya the Fine Arts Tribe, DBDLI, Pilot X, and local universities like Saint Mary’s and Dalhousie, campers gained a comprehensive understanding of what it takes to build a successful business. They learned critical skills such as brand building, marketing, business planning, financial literacy, and pitching their ideas to their target audience. These lessons culminated in a Youth Market where participants were able to showcase and sell their creations, gaining hands-on experience in customer interaction and business operations. For many, earning money from their hard work was a powerful reminder of their potential to create and innovate in the real world.
BIJ Summer Camps provide more than just fun activities — they are instrumental in equipping youth with the skills, knowledge, and confidence they need to excel in both STEM and social entrepreneurship.
By providing access to industry professionals, educational opportunities, and hands-on experiences these camps help break down barriers to success for underrepresented youth. Their impact extends far beyond the summer, fostering a future where innovation, entrepreneurship, and social responsibility are not only known but also accessible to the next generation. Our hope is to have even more youth join us this summer for another round of inspiring camps, where we empower them to pursue their dreams, build confidence, and most importantly, have fun!
For more information on Business Is Jammin’ and our programs, visit businessisjammin.ca
By Edgar Adda | Photography by BBI Staff
Black-led, Black-focused non-profit organizations play a crucial role in addressing systemic barriers and fostering development in their communities. However, many face persistent challenges, including limited access to sustainable funding, governance expertise, and operational resources. Without adequate support, these non-profits struggle to scale their impact, secure long-term financial stability, and navigate the complex funding landscape.
Recognizing these challenges, the Supporting Black Canadian Communities Initiative (SBCCI) was designed, in part, to provide not only financial resources but also holistic capacity-building support to Black-led organizations across Canada. Through a combination of grants, workshops, and resource-sharing opportunities, SBCCI ensures that these organizations are equipped with the knowledge and tools necessary for long-term success. The Black Business Initiative (BBI) has taken a strategic approach to training and development, which includes grant writing workshops, fundraising training, and governance education.
Black grant writing workshops and webinars
As part of SBCCI’s commitment to strengthening Black-led non-profits, BBI conducted nine Grant Writing Workshops across Canada. These workshops were specifically designed to enhance the grant writing and proposal development skills of grant recipients. By equipping participants with the ability to craft strong, competitive proposals, these workshops contribute to their ability to secure funding and establish financial sustainability.
The grant training workshops were held in key cities, including Ottawa, Toronto, Halifax, Vancouver, Edmonton, and Winnipeg. Additionally, two virtual workshops (one in English and one in French) were
Centre for Strategic Impact delivering the SBCCI
provided to accommodate organizations unable to attend in person. In total, 150 Black-led non-profits participated, gaining valuable insights into identifying funding opportunities, becoming grant-ready, and writing successful proposals. Beyond skill development, these sessions also facilitated networking opportunities, fostering collaboration and partnerships among participating organizations—an essential element for strengthening the Black nonprofit sector.
Expanding capacity through specialized webinars
BBI’s commitment to capacity building extends beyond grant writing. To further strengthen Black-led non-profits, a series of targeted webinars were organized throughout 2024, each addressing key aspects of non-profit management and sustainability.
In June 2024, BBI hosted a webinar on Fundraising and Fund Development, providing participants with practical strategies to diversify funding sources and increase financial resilience. Over 100 Black-led non-profit leaders attended, gaining valuable insights into effective fundraising techniques, donor engagement, and grant diversification.
In September 2024, another critical webinar focused on Board Governance, attracting more than 100 participants. Strong governance structures are crucial for non-profit sustainability, and this session provided guidance on recruiting effective board members, defining roles and responsibilities, and strengthening governance frameworks. A well-structured board ensures accountability, strategic decision-making, and long-term organizational success.
Additionally, BBI facilitated a webinar on Organizational Management, addressing key operational challenges faced by Black-led non-profits. Topics included volunteer recruitment and retention, financial management, and program development. Expert speakers provided practical tools and actionable insights, empowering over 100 participating organizations with best practices to enhance their internal operations.
The lasting impact of capacity building initiatives
BBI’s capacity-building efforts through SBCCI’s workshops and webinars go beyond immediate skill development. These initiatives are part of a broader strategy to empower Black-led nonprofits with the expertise and confidence to navigate challenges, access funding, and build strong, sustainable operations. By providing comprehensive support that includes financial resources, training, and networking opportunities, BBI is ensuring that these organizations not only survive but thrive, making a lasting impact in their communities.
As the Black non-profit sector continues to grow, sustained investments in capacity-building initiatives will remain essential. Programs like SBCCI help bridge gaps in knowledge and resources, ultimately strengthening the entire ecosystem of Black-led organizations working to drive meaningful change across Canada.
The Black Loyalist Heritage Centre tells the story of the largest and most in uential communities of free Black people in the world outside of Africa from 1783 to 1792 in Nova Scotia.
To book your on-site visit, please call 902-875-1293. We also o er a virtual tour for individuals as well as organizations. For more informaiton contact 902-875-1310.
119 Old Birchtown Road Shelburne, NS BOT lW0
O ce: (902) 875-1310
Front Desk: (902) 875-1293
Fax: (902) 875-1352
www.blackloyalist.com blackloyalist@blackloyalist.com
By Guyleigh Johnson | Photography by BBI Staff
Bridget Williams has seen firsthand the impact of giving back and helping others by watching her parents’ involvement throughout the years in the African Nova Scotian community of East Preston. Williams notes that, even today, her mother continues to engage in numerous initiatives that benefit others and puts service above self. Motivated by these elements of overwhelming kindness and her own love for community engagement and advocacy, she became the founder and president of It Takes A Village (ITAV) - a non-profit grassroots organization that assists marginalized communities.
During the COVID-19 pandemic, Williams provided a Back-to-School backpack giveaway through another one of her businesses – Adjusting Your Lifestyle and Frugal Spending – to give support to community members across Nova Scotia and Ontario. Recognizing the need for these kinds of projects and programs, she hopes that ITAV will continue to help those in need by supporting and empowering marginalized individuals.
Many organizations struggle with lack of funding, and Black-led organizations have to overcome seemingly insurmountable hoops to access sustainable financing. This is a crucial aspect to an organization’s accessibility, expansion and growth. The Supporting Black Canadian Communities Initiative (SBCCI) has contributed to ITAV’s development by providing an opportunity for the team to learn about digital literacylaunching a rebrand through a website and social media platforms, creating visibility, credibility and access to resources.
The fund helped ITAV to cover a scope of different capacities, such as staff training, volunteer recognition, conduct and completing reports, as well as developing and designing manuals. Earlier in 2024, Williams also had the opportunity to travel as a Nova Scotian delegate for the Permanent Forum on People of African Descent in Geneva, Switzerland. Through this experience, she details the importance of exposure to global events, networking opportunities and sharing stories from a diverse, inter-cultural lens.
As she reflects on lessons learned, Williams discusses the need for preparation, research and investigation prior to starting an organization, how to effectively choose the right human resources and the power in utilizing digital technology and social media.
ITAV prides itself on the intergenerational representation of volunteers that support their initiates from youth to seniors, the willingness to be involved and the positive impact the organization has had on the community overall. Supporting over 8000 people and 31 organizations from 2020 to 2023, ITAV has so much to celebrate and be proud of.
One of the many successful initiatives is the Computers for Community Seniors, which provided seniors and community elders with access to technology through classes, supporting those returning to school and pursuing continuing education opportunities, managing their online bill payments and staying connected to family members. This initiative proves that individuals are never too old to learn and many of the seniors expressed joy in being challenged and supported outside of their comfort zones - the highlight being someone receiving their computer at 105-years-old!
With several future plans in the works, one short term goal is the development of a physical space to call home, as well as the curation of merchandise for retail. ITAV prioritizes partnerships and values the knowledge and sharing of resources. The underpinning sustainability mindset is that everyone has something to offer in building community, whether locally or globally.
It truly does take a village and, with support from SBCCI, ITAV continues to flourish in its advocacy.
Approximately 10,200 Black women in Canada are self-employed.
Elmi, M., Spencer, N., Francis, J.-A., Dei, S., Soumare, S., Mo, G. Y., & Parameswaran, H. (2021.) The state of women’s entrepreneurship: A focus on Black women entrepreneurs. Women Entrepreneurship Knowledge Hub, Black Business and Professional Association. (https://wekh.ca/wp-content/uploads/2021/02/The_State_of_Womens_Entrepreneurship_Black_Entrepreneurs.pdf)
Female Representation in Self-Employment:
30% of self-employed Black Canadians are women.
Elmi, M., Spencer, N., Francis, J.-A., Dei, S., Soumare, S., Mo, G. Y., & Parameswaran, H. (2021.) The state of women’s entrepreneurship: A focus on Black women entrepreneurs. Women Entrepreneurship Knowledge Hub, Black Business and Professional Association. (https://wekh.ca/wp-content/uploads/2021/02/The_State_of_Womens_Entrepreneurship_Black_Entrepreneurs.pdf)
Black business owners accounted for 2.1% of all business owners in Canada in 2018.
Gueye, B. (2023). Black business owners in Canada (Analytical Studies Branch Research Paper Series, No. 467). Statistics Canada (https://www150.statcan.gc.ca/n1/pub/11f0019m/11f0019m2023001-eng.htm)
46.5% of Black women business owners were born in Canada, while 53.5% are immigrants.
Statistics Canada. (2023, February 22). Study: Black Business Owners in Canada. Government of Canada. (https://www150.statcan.gc.ca/n1/daily-quotidien/230222/dq230222a-eng.htm)
Educational Attainment:
28.5% of Black women business owners hold a university degree, compared to 25.4% of their White counterparts.
Gueye, B. (2023). Black business owners in Canada (Analytical Studies Branch Research Paper Series, No. 467). Statistics Canada. (https://www150.statcan.gc.ca/n1/pub/11f0019m/11f0019m2023001-eng.htm)
Age Demographics:
78.7% of Black women business owners are younger than 50 years, compared to 61.3% in the total population.
Statistics Canada. (2023, February 23). Who are Black business owners in Canada? Government of Canada. (https://www.statcan.gc.ca/o1/en/plus/3051-who-are-black-business-owners-canada)
By Chiedza Jones
The journey of Dr. Atia Mark is a testament to resilience, passion, and purpose. Born and raised in Trinidad and Tobago, she now proudly calls Nova Scotia home, where she continues to make significant contributions to leadership, education, and organizational culture.
With a career rooted in education and training, Dr. Mark has seamlessly blended academic excellence with hands-on leadership, shaping inclusive and dynamic work environments. Her career has included roles such as Head of Learning and Development at Introhive and, most recently, Director of People and Culture with the Government of Nova Scotia.
A firm believer in continuous improvement, Dr. Mark credits her success to the invaluable lessons learned from her mentors - starting with her grandmother, who instilled in her a mindset of resilience and growth. This foundation of mentorship and perseverance has guided her through pivotal moments, inspiring her to challenge conventional boundaries and embrace every challenge as an opportunity.
Her passion for creating inclusive opportunities led her to join the Board of Business Is Jammin’ (BIJ), where she sees an avenue to drive meaningful change. Through strategic planning, leadership development, and talent management, she aims to empower youth and cultivate an environment that nurtures innovation and diverse perspectives. “Ultimately, I hope to make an impact by cultivating relationships with partners and community advocates, ensuring that programs support the growth and success of Black-owned youth businesses,” she shares.
Leadership comes with its challenges. For Dr. Mark, one of the greatest challenges has been balancing high expectations with limited resources. She overcomes this by fostering collaborative teams, embracing continuous learning, and seeking strategic solutions that drive sustainable impact. Her approach to leadership is rooted in empathy and authenticity, believing that true leadership isn’t about exerting authority but about inspiring change, fostering innovation, and building communities that reflect society’s diverse needs.
For Dr. Mark, breaking barriers means challenging outdated norms and carving new paths. She sees women redefining leadership by embracing qualities like collaboration and emotional intelligence, moving away from traditional hierarchical structures. Her own legacy is one of empowerment, where mentorship and strategic initiatives ensure lasting positive change.
To the next generation of women entrepreneurs and leaders, Dr. Mark offers this advice:
“Embrace lifelong learning, seek out mentors who challenge and inspire you, and boldly step beyond the status quo. Every barrier you break strengthens you and paves the way for those who follow. Dream fearlessly, take bold action, and build a future where diverse voices shape lasting success.”
Invest Nova Scotia works side by side with diverse-owned companies and entrepreneurs, offering training, programs and services that will bring the growth, profitability and innovation needed to expand your business while increasing representation of the entire community.
Access specific supplier diversity procurement programs within private sector corporations and government departments via the Supplier Diversity Certification Pilot Program (SDCPP): investnovascotia.ca/sdcpp.
Learn about the benefits of supplier diversity: investnovascotia.ca/businesses-diversity
