ACADEMY 2014 Day 1: Wednesday 11 June - Communicating locally Time
Event
0815
Registration opens
0830-0930
“Early arrivers” networking session
0930-0935
LGcomms Chair’s opening and welcome
0935-0945
Welcome to Manchester The importance of communications to the City of Manchester Sir Richard Leese, Leader, Manchester City Council
0945-1020
PANEL 1: The challenge This session will debate what senior leaders want delivered through communications. It will assess the importance of driving behaviour change and tangible financial benefits and the relevance of reputation management and the Building Trust project. CHAIR: Cllr Ruth Dombey, Leader, London Borough of Sutton Cllr Sir Richard Leese, Leader, Manchester City Council Cllr Peter Fleming, Leader, Sevenoaks District Council Mike Rogers, Chief Executive, Birmingham City Council, President of SOLACE Martin Reeves, Chief Executive, Coventry City Council, Past President of SOLACE
1020-1050
Questions and panel discussion
1050-1120
Refreshment Break
1120-1200
PANEL 2: Working with the media This session will set out how the media and public sector communication teams can work together to help support local communities especially through times of crisis. CHAIR: Paul Horrocks, PR and Media Consultant, Essential-Comms Mike Sergeant, Local Government Correspondent, BBC Andrew Norfolk, The Times Gillian Beasley, Chief Executive, Peterborough City Council
1200-1220
Questions and panel discussion
1220-1320
Lunch Break
1320-1420
WORKSHOPS
1420-1500
PANEL 3: Staff engagement Communications has to develop and reflect staff engagement. This session looks at the importance of engaging with staff through periods of change and driving innovation.
CHAIR: TBC Paul Masterman, Head of Communications, Staffordshire County Council Sian Jones Department for Work and Pensions (Winner of CIPR Best Change Communications 2014) 1500-1515
Questions and panel discussion
1515-1545
Refreshment Break
1545-1615
PANEL 4: Public Health This session will look at the changes that have been brought by the moving of public health into the responsibilities of local government. It will identify the key successes of the first year as well as the challenges for the future. CHAIR: Andy Allsopp, Head of Communications, London Borough of Hounslow Professor Kevin Fenton, Director of Health and Wellbeing, Public Health England
1615-1630
Questions and panel discussion
1630-1715
Digital Communications The world of digital communications moves so fast that this session looks to help delegates learn lessons from digital best practice, understand the current digital landscape and its challenges to communications people, how to provide digital benefits to organisations and residents/customers and how to stay legal on digital. CHAIR: Darren Caveney, Head of Communications and Engagement at Health Education West Midlands. Dan Slee, Comms2point0 Dave Worsell, Director, GovDelivery David Banks, Media Law Consultant Kate Reynolds, Head of Communications & Engagement, Sanctuary Group
1715-1730
Questions and panel discussion
1730-1735
Chair’s closing remarks
1900-2300
Think Tank: Be First to the Future This session will be led by Google UK and will look at how technology is changing consumer behaviour. In addition they will share some of the latest innovations that have caught their attention and what they think the model for succeeding is in the digital world. Alex Nickolay-Kell, Industry Head, Google UK Matt Legge Industry Manager, Government & Non Profits, Google UK
Day 2: Thursday 12 June - Local and National working together Time
Event
0815
Registration opens
0830-0930
“Early arrivers” networking session
0930-0935
LGcomms Chair’s opening and welcome
0935-1015
The Context: Alex Aiken, Executive Director of Government Communication will be joined by speakers from government, public service and private sector to look at the challenges ahead for government communicators and the new Government Communication Service.
1015-1115
Behaviour change lies at the heart of most government communications local and central at this session hear the latest thinking from the Behavioural Insights Team, case studies from across government and Keep Britain Tidy.
1115-1145
Break
1145-1300
Campaigns that make a difference: What makes an effective campaign? Has digital changed the campaign as we know it?
1300–1400
Lunch
1400-1445
Evaluation: Mandatory evaluation of communication activity is a key plank of Government Communication Service reforms, at this session speakers will address GCS progress, latest thinking on PR evaluation and social media analytics.
1445-1515
Business and the economy from the big budget GREAT campaign to local business support; speakers from Number 10, BIS and public service address the campaigns that are supporting UK business growth.
1515–1545
Refreshment break
1545-1630
Internal Communications: in January 2014 GCS launched IC Space a new resource for Internal Communications professionals in government and beyond. At this session hear the latest thinking on this and internal communications reform across government and the wider sector.
1630-1715
The role of communication professionals as leaders – Keynote speaker to be confirmed
1715-1720
LGcomms Chair’s closing remarks
1900-2330
The “Communications Awards”
Day 3: Friday 13 June Communications to support your organisation Time
Event
0900
Registration opens
0915-0945
“Early arrivers” networking session
0945-0950
LGcomms Chair’s opening and welcome
0950-1045
Panel 1: Driving Public Service Reform This session will look at how public service reform can be supported through communications activity. What are the challenges for 2014 and beyond and how can we prove the impact of communications. Mike Burton, Editorial Director, MJ Andrew Christie, Triborough Executive Director of Children’s Services Liz Bruce, Tri Borough Executive Director of Adult Social Care Dominic Campbell, Founder, FutureGov Including Q&A
1045-1100
Session to be confirmed
1100-1130
Refreshment break
1130-1230
Unconference workshop sessions
1230-1330
Lunch
1330-1420
Panel 2: Running Communications as a Business This session will look at the way in which communication teams can prove their worth by bringing in extra revenue to their organisation. CHAIR: Julia Corkey, Director of Strategy and Communications, Westminster City Council and Director of Westco Simon Jones, Head of Communications, Hammersmith and Fulham
1420-1430
Questions and panel discussion
1430-1435
Chair’s closing remarks
1435-1700
Tour of BBC @ Media City UK The BBC has been operational at MediaCityUK since 2011, producing thousands of hours of content for television, radio and online. Around 2,700 staff work in twenty-six departments including BBC Children's, BBC Learning, BBC Radio 5 live, BBC Sport, BBC Radio Manchester and BBC Breakfast as well as Religion & Ethics, the BBC Philharmonic and parts of Research & Development, Drama and Comedy.