Zagreb, 10. 6. 2014. Lecturer NICOLAS KFURI, PhD, International Strategic Branding and Management Consultant. Professor at Universities in Asia, Europe, Latin America, US. Professor of Strategy at COTRUGLI Business School. His main interests and specializations include Marketing, Strategy and International Business. Mr. Kfuri gained industry experience using all marketing mix techniques, developing strategic planning processes, evaluating and selecting market segments, as well as developing and communicating positioning strategies. He is Academic Member of Marketing Science Institute, Academy of Marketing Science, Decision Sciences Institute (Strategic Planning for International Affairs Committee) and Member of the Editorial Review Board of the Business Management Journal. In the private sector he has worked with a wide range of companies: Nestlé, Audi, Volkswagen, Mary Kay, Phillip Morris, KPMG, T‐Systems, Mexicana Airlines, Government of Canada, BNP Paribas, Cadbury Schweppes, Holiday Inn Hotels, Intercontinental Hotels, Kempinski Hotels, Government of Mexico.
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