pozivaju Vas sa zadovoljstvom na ekskluzivno predavanje i druženje sa
prof. dr Denisom Vilkoksom,
jednim od najvećih PR stručnjaka današnjice ulaz slobodan TEMA "Destination Marketing: The Value of Festivals in the Economic Development and Branding of Serbia" Short Description: Festivals and other events are an essential element for creating visibility and a "brand" for a city, a region, and a country. Dr. Wilcox will explore recent trends in event-tourism and discuss how festivals, such as the Belgrade Beer Fest, contribute to community cohesiveness, economic development, and the image of Belgrade and Serbia as a visitor destination.
Predavanje će biti održano u četvrtak, 16. 08. 2012. godine u velikoj sali Opštine Vračar, sa početkom u 15 časova. Predviđeno trajanje 60 minuta. Nakon predavanja prisutni posetioci će imati priliku da porazgovaraju sa uglednim gostom uz koktel. Predavanje će biti održano na engleskom jeziku
Short bio: Dennis L. Wilcox, Ph.D, is professor emeritus of public relations and past director of the School of Journalism & Mass Communications at San Jose State University, California. He is a Fellow and accredited (APR) member of the Public Relations Society of America, former chair of the PRSA Educator’s Academy, and past chair of the public relations division of the Association for Education in Journalism & Mass Communications (AEJMC). Among his eight books, Dr. Wilcox is the lead author of three current public relations texts that are widely used in U.S. universities and abroad: (1) Public
Relations Strategies & Tactics, 10th edition, and available in eight languages, including Serbian, (2) Think: Public Relations, 2nd edition and (3) Public Relations Writing & Media Techniques, 7th edition. His honors include PRSA’s “Outstanding Educator,” the Xifra-Award from the University of Girona (Spain), an honorary doctorate from the University of Bucharest, honorary membership in the Public Relations Society of Serbia, and recognition by the Public Relations Society of India for his “significant leadership in the growth of public relations education.” Dr. Wilcox is a member of the International Public Relations Association (IPRA), the Public Relations Round Table of San Francisco, and the Arthur W. Page Society, an elite group of Fortune 500 senior communication executives. Dr. Wilcox regularly consults and gives lectures/workshops to students and professionals in Europe, Southeast Asia, and South America. He has also given a number of lectures in recent years at the University of Belgrade and for the Public Relations Society of Serbia. He recently completed a sixweek U.S. State Department assignment in Tbilisi, Georgia.