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Volume 86 • Issue 8
Sept. 26 - Oct. 2, 2013
Musical Tribute Celebrates Joseph E. Lowery’s 92 Years
By M. Alexis Scott ADW Staff
All Clear For New Atlanta Falcons Stadium
City Announces Deals to Buy Mount Vernon, Friendship Churches By ADW Staff
The Atlanta Falcons cleared the last major obstacle to securing the preferred site for their new $1 billion retractable roof stadium. Both Friendship Baptist and Mount Vernon Baptist churches voted to sell their properties last week, and this paves the way for the new stadium to be built on the preferred south site, at the corner of Martin Luther King Jr. and Northside drives. Atlanta Mayor Kasim Reed held a press conference on Sept. 13 with Mount Vernon leaders, who joined him for the announcement. The congregation subsequently voted on Sept. 19 to accept the new $14.5 million offer, down from their original asking price of $20.4 million. The Falcons agreed to pay the difference between the $6.2 million state officials originally offered, Reed said. “We really think we’ve accomplished what we have accomplished today in the Atlanta way,” the mayor said. “Folks are here because they want to be here.” The announcement came just days after the mayor told the Daily World exclusively that there was a 70 percent chance the two sides would come to an agreement and four days after he told reporters the deal would be closed one way or another within “five to seven business days.” While Mount Vernon put the vote before its congregation on Sept. 19, Friendship, which announced an agreement with the city in August, had its vote on Sept. 22.
“I think any time you do a situation like this, you’re gonna have opinions on the entire spectrum of those for and against,” said Lloyd Hawk, chairman of the board of trustees for Friendship Baptist. “But we believe that we would not have come together [on] this point if we did not have a proposal that the church is going to be able to embrace and move forward with.” Pastor Rodney Turner, head of Mount Vernon, said that he was pleased with the current proposal and that the additional money made a difference in negotiations. “We’ve been in prayer (over the decisions),” he said. “We’re a church, not a business.” Reed had stepped into negotiations and enlisted the help of former Atlanta mayor and U.N. Ambassador Andrew Young after the Georgia World Congress Center Association failed to come to an agreement with Mount Vernon by an Aug. 1 deadline set by the parties. The mayor has been one of the stadium’s most active supporters since the plan’s inception. There are six other parcels of land that will still remain to be purchased even if the churches agree to sell their land, but Reed said that, unlike the churches, none of those pieces is essential. Building the stadium without any of those parcels would be more difficult but not impossible, he said, according to the Associated Press.
With his wife Evelyn Lowery in critical condition, Dr. Joseph Lowery issued a statement that he will “carry on” with plans for a benefit for the institute named in his honor. Mrs. Lowery, founder of the SCLC/Women’s Organizational Movement for Equality, suffered a stroke last week that caused irreversible damage, the family said. “I Have Known Rivers,” a musical and theatrical production ,which celebrates the work of Dr. Lowery, is scheduled for Oct. 6 at the Martin Luther King, Jr. Chapel at Morehouse College. The event is the major source of funding for the Joseph E. Lowery Institute at Clark Atlanta University. Steve Harvey will host the popular benefit and Tyler Perry will receive the first Agent of Change Award. “Tyler Perry serves as the voice for the voiceless and has been working tirelessly as a champion of the common good,” said Cheryl Lowery-Osborne, executive director of the Joseph E. Lowery Institute for Justice and Human Rights. “Central to the mission of the Lowery Institute is to empower, inspire and train current and future leaders as ‘change agents’ to explore the moral, ethical and theological imperatives for justice and human rights.” The Institute was established in 2001 on the campus of Clark Atlanta University to continue the legacy of Dr. Lowery, whose life’s work has been nonviolent advocacy. Two examples of the work of the institute are the anti-violence and conflict resolution programs at Perkinson Elementary School and Sylvan Middle School, as well as a race and reconciliation program with college students. “Mr. Perry has persevered in spite of personal and professional challenges and has achieved incredible results in an industry that has historically limited minority participation,” Lowery-Osborne said. “As an actor, director, screenwriter, playwright, producer and author, he has used his vast business network to employ hundreds of people in underserved areas of our community.” Known as the “Dean of the Civil Rights Movement,” Dr. Lowery has held a diverse series of roles over the course of his nine-plus decades, most notably serving as the co-founder of the Southern Christian Leadership Conference and serving as the organization’s leader for 20 years. In recognition of his lifelong commitment to the nonviolent struggle for the causes of justice, human rights, economic equality, voting rights, peace and human dignity, President Barack Obama awarded him the nation’s highest civilian honor, the Presidential Medal of Freedom, on Aug. 12, 2009. Tickets for the celebration are available for VIP $100 and VIP loge $75, seniors $50 and students $25 on line at www. loweryinstitute.org/92 or by calling 404-524-8406. For additional information and sponsorship opportunities, contact Blake Osborne at blake.osborne@loweryinstitute.org.
NEWS
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Terrie Rouse is New COO for National Center for Civil and Human Rights Advertising
Sept. 26 - Oct. 2, 2013
Toys R Us Holiday Hiring advertisers’ spending Same as Last Year with media foCused on
ADW 3%
Atlanta Daily World Powered by Real Times Media www.adwnews.com Stores are holdingblaCk back on holiday hiring audienCes is Just this year, as worries that customers will hold a Published weekly at $75 this billion spent in 2012 on television, magazines, 3485 N. Desert Drive Suite 2109 tighter grip on theirof wallets year persist. Special to ADW Toys R Us is the latest internet, and radio advertisements.Atlanta, Georgia 30344-8125 If consumption patterns dictated a company’s advertising to announce less-than-thrilling Periodicals Postage Paid at past history, but also modThe National Center for seasonal hiring. The toy retailer said budget then advertisers should be spending proportionately Atlanta Mailing Offices. ern-day issues taking place Civil and Human Rights, Tuesday that it will bring on 45,000 toP 5 Advertisers’ ANNuAl sPeNdNumber with MediA around world.” the nation’s first institution with African-American media asthe follows: Publication 017255 workers this year, roughly on par with last 1 Focused oN blAcK AudieNces Rouse has 31 years of to present the legacy of the year’s plans. POSTMASTER: experience as a nonprofit, Civil Rights Movement in These lackluster numbers come after Target$75,323 Procter & Gamble: Send address changes to Atlanta andand museum the context of contemporary • 44% higher spend ongovernment announced last week that it plans to hire about Education Career websites Daily World, management executive. She human rights issues, recently 70,000 temporary workers this $52,341 year, down from L’Oréal: 3485 N. Desert Drive Suite 2109 is the founding and former named Terrie S. Rouse as • 38% higher spend streaming websites 88,000 a year ago. Kohl’s said it would bring on Atlanta, Georgia 30344-8125. McDonald’s: $38,241 CEO of the United States chief operating officer. roughly the same number as last year. television special emphasis Visitor(with Center,awhich “We are very lucky to have• 37% higher spend on Capitol While Wal-Mart,Unilever: the nation’s largest retailer, said it would Subscriptions: $31,488 attracted 2.3 million visitors such an experienced museon cable) hire 10 percent more workers this year than it did last year, a One Year: $52 in its first year of operations. um professional joining the spokesman said the U.S. increase is partly a result$28,369 of the company Two Years: $85 Government: phone advertisingneeding to staff the 110 new stores it has opened so far this The NCCHR is under team,” said Doug Shipman, • 15% higher spend on mobile Forms of Payment: construction near Centennial year, and the “quite a few more” it plans to open in October. CEO of the NCCHR. “Her Check, Money Order, VISA Q1 toP 5 cAtegories sPeNd with MediA Olympic Park and is schedbackground and expertise Overall, experts are predicting that stores such as Toys R 2 Express, MasterCard American Terrie S. Rouse Companies uled to open in the spring of in nonprofit operations and Focused blAcK mistakenly Us have a challenging holiday seasonoN ahead of them. AudieNces 2014. strategy will be a great asset, Industry tracker ShopperTrak said last week that$24,200 it Restaurant–Quick Svc: The center beCause will be the only public place are in as we evolve into a leading educational rebelieve there expects retail sales to rise 2.4 percent in November and the world displaying the Morehouse Colsource and tourist destination in Atlanta.” December comparedAutomotive: to last year. Bill $21,728 Martin, ShopperTrak’s no language barriers lege Martin Luther King Jr. Collection, also that Rouse, a former executive director of the founder, said that consumers will remain cautious this year known as the King Papers. Atlanta Ballet, said, “The world of museums and are not ready toMotion splurge. Pictures: $20,310 Follow Us On a general market “oneand cultural institutions is very specialized. In addition, thereTelephone are only 25 days between Black Friday Svcs & Wireless: $15,622 Facebook.com/ADWnews I’m so thrilled to return to Atlanta to join an For more information, visit www.civilandhuChristmas this year, compared to 31 days in 2012. This strategy is and manrights.org, To read this story in its entirety institution that is helping the community to size-fits-all” means that there areInsurance: four full weekends this year as opposed $13,236 please visit atlantadailyworld.com connect to and deeply explore not just our Follow us @ADWnews an effeCtive way to reaChto five last year, and weekends are typically the time customers do the most shopping. Note: All dollars are in millions
afriCan-ameriCans. Just the
opposite is true.
nielsen report
www.ADWnews.com
Sept. 26 - Oct. 2, 2013
resilient, receptive And relevAnt The AfricAn-AmericAn consumer
2013 rePort Nielsen and the National Newspaper Publishers Association have strategically collaborated for three years to present an annual in-depth analytical report on the African-American consumer. The reports have become widely respected throughout the industry, and have created more conscious consumers. The following four pages are excerpts from the full 32-page report, which is available for download at www.nielsen.com.
Overview Black buying power continues to increase, rising from its current $1 trillion level to a forecasted $1.3 trillion by 2017.1 AfricanAmericans have unique preferences from the total U.S. population that makes them an important group to watch. Of the $75 billion spent on television, radio, internet, and magazine advertising only $2.24 billion spent with media focused on Black audiences. Black businesses, agencies, and media continue to wrestle with this disparity as it is not reflective of the overall high consumption patterns and behavioral trends of the Black consumer.
Source: Nielsen Selections: Cable TV, Synd TV, Network TV, Spot Radio, National Magazine, Internet 1 Period: Jan. 1, 2012–Dec 31, 2012 2 Period: Jan 1, 2013–Mar. 31, 2013
demOgrAphics
43 million blaCks live in the u.s. About NielseN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
KeeP the coNversAtioN goiNg #AAConsumer13 Follow Us: @NielsenKnows
Savings
Add a side of to every meal.
Like Us: www.facebook.com/NielsenCommunity
Whether shopping for the week or for the items you need to prepare your favorite
About NNPA dish, with a little planning, you can take advantage of savings that are just as satisfying as the meal itself. There are deals throughout the store. Bring in your coupons and The National Newspaper Publishers Association, also known save even more. With all the ways Publix helps you stretch your grocery dollars, you as the Black Press of America, is a 73-year-old federation of can plan on leftovers of the green kind regularly. And we don’t mean lettuce. nearly 200 Black community newspapers from across the United States.
L o v e To S h o p H e r e . L o v e To S a v e H e r e . For a list of current Buy One Get One Free deals, weekly specials, and coupons, visit publix.com/save. To view deals on your smartphone, scan the code.
2
4
diverse intelligenCe insights series
53%
of blaCk population is under the age of 35
The Black population, on average, is three years younger than their peers, with an average age of 35 compared to 38. More than half of the population, 53%, is under the age of 35, compared to 47% of the Total Market population.
54%
of adult blaCk population is female
Black women continue to grow their importance to the Black community. Black women Head of Households represent 29% of all Black households, compared to 20% for the overall population.2 Women control 43% of the annual spending power for the Black population, and own the majority of Black businesses.
1
Selig Center of Economic Growth, 2012 U.S. Census Bureau, 2011 American Community Survey
2
55% of blaCks live in the south
cities with high AFricAN-AMericAN PoPulAtioNs
Surprisingly, the southern migration is not limited solely to older retirees. Young, educated, and forward-thinking Black professionals are deciding to call the South home as well.
New York, NY Chicago, IL
Major Metropolitan Areas
Philadelphia, PA Baltimore, MD Washington, DC
Southern Cities Memphis, TN
Raleigh, NC Columbia, SC Atlanta, GA
Jackson, MS
All demographic information derived from Nielsen Pop-Facts Premier, 2013 update
diverse intelligenCe insights series 1 DIVERSE INTELLEGENCE INSIGHTS SERIES
3
www.ADWnews.com
nielsen report
Sept. 26 - Oct. 2, 2013
brand brand loyalt loyalt y y
nielsen report
www.ADWnews.com blAcKs’ blAcKs’ toP ProgrAMMiNg toP ProgrAMMiNg
Buy Buy
BlacksBlacks spendspend 18% of 18% their of annual their annual retail retail dollars dollars on store on store brands, brands, or private or private label items. label items. Out ofOut theof top the20top store 20 store brandbrand product product categories categories purchased purchased by Blacks by Blacks and White and White Non-Hispanics Non-Hispanics there there are sixare categories six categories unique unique to Africanto Africanwhere where bl aCks bl aCks shop shop Americans: Americans: On average, On average, Black Black households households shop more shop more frequently frequently (8 trips (8 trips FrozenFrozen Prepared Prepared Foods Foods Shelf Stable Shelf Stable Juices Juices & Drinks & Drinks more)more) than Total than Market Total Market households households and are and more are more likely likely FrozenFrozen Vegetables Vegetables Nuts Nuts to frequent to frequent dollardollar storesstores (7 trips (7 more), trips more), convenience convenience storesstores Bottled Bottled WaterWater Sugar/Sugar Sugar/Sugar Substitutes Substitutes (2 trips (2 more) trips more) and drug and stores drug stores (1 trip(1more), trip more), but spend but spend an an average average of $8 of less $8per less trip. per trip. Source:Source: NielsenNielsen Homescan, Homescan, Total U.S., Total52U.S., weeks 52 ending weeks ending 12/29/2012, 12/29/2012,
program program
Sept. 26 - Oct. 2, 2013
BlacksBlacks are 44% aremore 44% likely more than likelyTotal than Market Total Market consumers consumers to create to create a social a social mediamedia profile. profile.
originator originator total viewers total viewers aa 18-49 aa 18-49
Love &Love Hip Hop & Hip Atlanta Hop Atlanta 2 2
VH1
VH1
2.1
2.1
•
45-64 • 45-64 year-olds year-olds spendspend the most the most time on time Facebook. on Facebook.
ScandalScandal
ABC
ABC
2.1
2.1
•
35-44 • year-olds 35-44 year-olds are more are likely more to likely spend to spend more time moreon time Tumblr. on Tumblr.
Real Husbands Real Husbands 0f Hollywood 0f Hollywood BET
BET
1.7
1.7
•
Real Housewives Real Housewives 0f Atlanta 0f Atlanta BRAVOBRAVO
1.4
1.4
18-34 • 18-34 year-olds year-olds spendspend 11% more 11% more time on time Twitter on Twitter than those than those 35-44 35-44 and 45-64 and 45-64 combined. combined.
T.I. andT.I. Tiny and 3 Tiny 3
1.4
1.4
VH1
VH1
Source:Source: NielsenNielsen 12/31/2012-6/30/2012, 12/31/2012-6/30/2012, Prime Day Prime Part, DayLive Part, +7Live Days, +7Persons Days, Persons blaCks blaCks are more are more likely likely to read to read forbes forbes and and 18-49, excluding 18-49, excluding specials, specials, sport events, sport events, and award and shows. award shows. ViewersViewers shown shown in in millions. millions. fortune fortune magazines magazines thanthan the total the total market market
UPC-coded UPC-coded
Retail Retail channels channels wherewhere BlacksBlacks make make fewer fewer trips are trips grocery are grocery storesstores (3 less), (3 less), warehouse warehouse clubs clubs (3 less) (3 and less)mass and mass merchandisers merchandisers (2 less). (2 less). This could This could be a direct be a direct resultresult of theof “retail the “retail deserts” deserts” African-Americans African-Americans also have also notable have notable preferences preferences for Quick for Quick phenomenon phenomenon whichwhich suggests suggests some some urbanurban and rural and rural Service Service Restaurants Restaurants (QSRs), (QSRs), that differ that differ from Total from Market. Total Market. communities communities are lacking are lacking in thein number the number and size andofsize certain of certain toP 5toP Qsr 5sQsr blAcK s blAcK households households retail retail outlets, outlets, especially especially large chains, large chains, compared compared to other to other hAvehAve ordered ordered FroM FroM iN lAst iN lAst 3 MoNths 3 MoNths communities, communities, whichwhich leads leads to a further to a further issue issue of “food of “food deserts”. deserts”. McDonald’s: McDonald’s: 65% —Total 65% —Total Households Households 60% 60% Annual Annual commitments commitments from mass from mass merchandisers merchandisers like Walmart, like Walmart, Walgreens, Walgreens, and CVS andto CVS carry to more carry more fresh fresh produce produce will help willto help toBurger Burger King: King: 44% —Total 44% —Total Households Households 36% 36% 1 1 alleviate alleviate this problem. this problem. Subway: Subway: 43% —Total 43% —Total Households Households 40% 40% KFC: 37% KFC: —Total 37% —Total Households Households 26% 26% BlacksBlacks consistently consistently place place a higher a higher emphasis emphasis on grooming on grooming and and beautybeauty categories categories and atand theat top theoftop thatoflist that is list Ethnic is Ethnic Hair and Hair and Wendy’s: Wendy’s: 36% —Total 36% —Total Households Households 30% 30% Beauty Beauty Aids (HABA) Aids (HABA) whichwhich BlacksBlacks purchase purchase nine times nine times more more Source:Source: NielsenNielsen Homescan, Homescan, Online Online Views surveys, Views surveys, June 2013 June (n=45546) 2013 (n=45546) than others. than others. RankedRanked by African-Americans’ by African-Americans’ visits. visits. blAcK blAcK households’ households’ ANNuAl ANNuAl sPeNdiNg sPeNdiNg withwith beAuty beAuty suPPly suPPly stores stores by hh byiNcoMe hh iNcoMe average average spend:spend: $94 $94
$40,000 $40,000 -$49,999: -$49,999: $103 $103
underunder $20,000: $20,000: $89 $89
$50,000 $50,000 - $69,999: - $69,999: $94 $94
$20,000 $20,000 - $29,999: - $29,999: $63 $63
$70,000 $70,000 - $99,999: - $99,999: $118 $118
$30,000 $30,000 - $39,999: - $39,999: $94 $94
$10,0000+: $10,0000+: $132 $132
wAtch wAtch
44% 44%
toP 5toP Mobile 5 Mobile APPsAPPs PreFerred PreFerred by blAcKs by blAcKs more more time time on eduCation on eduCation and and bAsed bAsed oN tiMe oN tiMe sPeNt sPeNt Career Career sitessites thanthan total total market market app
app
hours hours : minutes : minutes spentspent
Instagram Instagram
7:21
7:21
blAcKs’ blAcKs’ iNterNet iNterNet cAtegory cAtegory rANKiNgs rANKiNgs bAsed bAsed oN tiMe oN tiMe sPeNt sPeNt
Facebook Facebook
6:15
6:15
Twitter Twitter
2:24
2:24
African-American African-American Per Person Per Person Time • Total Time • Total MarketMarket Per Person Per Person Time Time
Pandora Pandora Radio Radio
2:21
2:21
▴ More▴Time MoreSpent Time Spent
Ebay Mobile Ebay Mobile
2:19
2:19
Edible Edible Non-Edible Non-Edible
BET
BET
84%
84%
327
327
VH1
VH1
59%
59%
144
144
TV ONE TV ONE
87%
87%
107
107
BOUNCE BOUNCE TV TV
83%
83%
91
91
CENTRIC CENTRIC
85%
85%
49
49
Source:Source: NielsenNielsen Homescan, Homescan, Total U.S., Total52U.S., weeks 52 ending weeks ending 12/29/2012, 12/29/2012, Source:Source: NielsenNielsen 12/31/2012-6/30/2013, 12/31/2012-6/30/2013, Total Day, Total L+7 Day, Projections. L+7 Projections. UPC-coded UPC-coded ViewersViewers shown shown in millions. in millions. 1 1 The Washington The Washington Post. 2011 Post. “Michelle 2011 “Michelle ObamaObama Joins Forces Joins Forces with Walmart, with Walmart, Walgreens Walgreens to Battle to Food BattleDeserts” Food Deserts”
diverse intelligenCe intelligenCe insights insights series series 2diverse
toP AFricAN-AMericAN toP AFricAN-AMericAN Movies Movies withwith blAcK blAcK cAsts cAsts title
Career Career Educational Religion and and Personals Personals Educational Religion Development Development Resources Spirituality Resources Spirituality
Channel/ Channel/ % blaCk % blaCk viewers viewers totaltotal blaCkblaCk viewers viewers networks networks household household (000) household (000) household
big sCreen sCreen viewing viewing
BlacksBlacks go to go theto movies the movies just asjust much as much as other as other consumer consumer groups, groups, with an with average an average of 6.3of trips 6.3 per trips year. per year.
BlacksBlacks watchwatch 37% more 37% more television television than any thanother any other group,group, spending spending sevenseven hourshours and 17and minutes 17 minutes per day perviewing day viewing TV, TV, compared compared to fivetohours five hours and 18and minutes 18 minutes of total of viewing total viewing for for Total Market. Total Market. Black Black Women, Women, especially especially those those 18-49,18-49, tend to tend be to be heavier heavier viewers viewers than their than male their counterparts. male counterparts.
Ethnic Hair Ethnic Hair PersonalPersonal Feminine FeminineFresheners/ Fresheners/ Women’s Women’s and Beauty and Beauty Soap/Bath Soap/Bath HygieneHygieneDeodorizers Deodorizers Fragrances Fragrances Aids Aids Needs Needs
DIVERSE INTELLEGENCE INSIGHTS SERIES
blaCks blaCks spend spend
2:21 • 1:38 2:21 • 1:38 ▴44% ▴44%9:47 • 9:47 1:42 • 1:25 ▴20% ▴20% 8:04 • ▴21% 8:04 ▴21%1:42 • 1:25
blAcKs’ blAcKs’ toP Five toP Five PreFerred PreFerred NetworKs NetworKs
2
71% 71%
African-Americans’ African-Americans’ overall overall onlineonline category category usageusage reveals reveals some some of blaCks of blaCks ownown smarthpones smarthpones notable notable behavioral behavioral distinctions distinctions between between BlacksBlacks and other and other consumer consumer groups. groups. Most Most African-Americans African-Americans use Androids use Androids (73%)(73%) vs. iPhones vs. iPhones (27%). (27%).
Education Education and Careers and CareersEntertainment and Lifestyles and Lifestyles big Entertainment Family Family
Unprepared Unprepared Dry Dry Refrigerated RefrigeratedSpices/ Spices/ Shortening/ Shortening/ Meat/Frozen Meat/Frozen Vegetables Vegetables Juices &Juices &Seasoning/ Seasoning/ Oil Oil SeafoodSeafood & Grains & Grains Drinks Drinks ExtractsExtracts
4
mobile mobile
Source:Source: Nielsen, Nielsen, Mobile Mobile Insights, Insights, March March 2013 2013
Source:Source: NielsenNielsen Homescan, Homescan, Total U.S., Total52U.S., weeks 52 ending weeks ending 12/29/2012, 12/29/2012, UPC-coded UPC-coded
cAtegories cAtegories heAvily heAvily PurchAsed PurchAsed by by AFricAN-AMericANs AFricAN-AMericANs
digital digital
title
star(s)star(s)
grossgross earnings earnings (000,000) (000,000)
Jamie Foxx, Jamiewith Foxx, Kerry with Kerry Django Django Unchained Unchained Washington, Washington, SamuelSamuel L. Jackson L. Jackson
42 1:1 • :40 1:1 • :40 ▴75% ▴75% :29 • :21 :29 • ▴36% :21 ▴36% 1:43 • 1:20 1:43 • 1:20 ▴30% ▴30% 1:16 • :55 1:16 • :55 ▴38% ▴38%
42
Flight Flight
$163
$163
Chadwick Chadwick Boseman Boseman
$94
$94
Denzel Denzel Washington Washington
$94
$94
Source:Source: Nielsen, Nielsen, Sept 2012-June Sept 2012-June 2013, revenue 2013, revenue shown shown in millions in millions Source:Source: Nielsen, Nielsen, NetView, NetView, Total (March Total (March 2013), time 2013), shown time shown in hours:minutes in hours:minutes
87% 87%
of blaCks of blaCks are reCeptive are reCeptive to to trailers trailers and and previews previews
diverse diverse intelligenCe intelligenCe insights insights series series 3
DIVERSE INTELLEGENCE INSIGHTS SERIES
3
5
Advertising If consumption patterns dictated a company’s advertising budget then advertisers should be spending proportionately with African-American media as follows: •
44% higher spend on Education and Career websites
•
38% higher spend streaming websites
•
37% higher spend on television (with a special emphasis on cable)
•
15% higher spend on mobile phone advertising
Companies mistakenly believe beCause there are no language barriers that a general market “onesize-fits-all” strategy is an effeCtive way to reaCh afriCan-ameriCans. Just the opposite is true.
WELL
LIVING
nielsen report
www.ADWnews.com
Sept. 26 - Oct. 2, 2013
3%
advertisers’ spending with media foCused on blaCk audienCes is Just of $75 billion spent in 2012 on television, magazines, internet, and radio advertisements. toP 5 Advertisers’ ANNuAl sPeNd with MediA Focused oN blAcK AudieNces 1
resilient, receptive And relevAnt
The AfricAn-AmericAn consumer
2013 rePort
Nielsen and the National Newspaper Publishers Association have strategically collaborated for three years to present an annual in-depth analytical report on the African-American consumer. The reports have become widely respected throughout the industry, and have created more conscious consumers. The following four pages are excerpts from the full 32-page report, which is available for download at www.nielsen.com.
Procter & Gamble: $75,323 L’Oréal: $52,341 McDonald’s: $38,241 Unilever: $31,488 U.S. Government: $28,369 Q1 toP 5 cAtegories sPeNd with MediA Focused oN blAcK AudieNces 2 Restaurant–Quick Svc: $24,200 Automotive: $21,728 Motion Pictures: $20,310 Telephone Svcs & Wireless: $15,622
Overview Black buying power continues to increase, rising from its current $1 trillion level to a forecasted $1.3 trillion by 2017.1 AfricanAmericans have unique preferences from the total U.S. population that makes them an important group to watch. Of the $75 billion spent on television, radio, internet, and magazine advertising only $2.24 billion spent with media focused on Black audiences. Black businesses, agencies, and media continue to wrestle with this disparity as it is not reflective of the overall high consumption patterns and behavioral trends of the Black consumer.
Insurance: $13,236 Note: All dollars are in millions Source: Nielsen Selections: Cable TV, Synd TV, Network TV, Spot Radio, National Magazine, Internet 1 Period: Jan. 1, 2012–Dec 31, 2012 2 Period: Jan 1, 2013–Mar. 31, 2013
demOgrAphics
43 million blaCks live in the u.s. About NielseN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com. About NNPA The National Newspaper Publishers Association, also known as the Black Press of America, is a 73-year-old federation of nearly 200 Black community newspapers from across the United States.
KeeP the coNversAtioN goiNg #AAConsumer13 Follow Us: @NielsenKnows
Like Us: www.facebook.com/NielsenCommunity
53%
The Black population, on average, is three years younger than their peers, with an average age of 35 compared to 38. More than half of the population, 53%, is under the age of 35, compared to 47% of the Total Market population.
54%
55% of blaCks live in the south
cities with high AFricAN-AMericAN PoPulAtioNs
Surprisingly, the southern migration is not limited solely to older retirees. Young, educated, and forward-thinking Black professionals are deciding to call the South home as well.
New York, NY Chicago, IL
Major Metropolitan Areas
Philadelphia, PA Baltimore, MD Washington, DC
Southern Cities Memphis, TN
Raleigh, NC Columbia, SC
• October is Breast Cancer Month • Sisters by Choice Mobile Campaign • Dr. Rogsbert Phillips- Reed is on a Mission intelligenCe insights series • Breast Cancerdiverse Facts You Should Know 1
Selig Center of Economic Growth, 2012 U.S. Census Bureau, 2011 American Community Survey
2
6
of adult blaCk population is female
Black women continue to grow their importance to the Black community. Black women Head of Households represent 29% of all Black households, compared to 20% for the overall population.2 Women control 43% of the annual spending power for the Black population, and own the majority of Black businesses.
1
DIVERSE INTELLEGENCE INSIGHTS insights SERIES diverse intelligenCe series 4
of blaCk population is under the age of 35
Atlanta, GA
Jackson, MS
All demographic information derived from Nielsen Pop-Facts Premier, 2013 update
www.ADWnews.com
living well
Sept. 26 - Oct. 2, 2013
October is Breast Cancer Awareness Month
Breast Self-Examination
By StatePoint
No one wants to think about breast cancer often, but there’s definitely one person with whom you should discuss the topic annually -- your doctor. From innovative detection tests to new prevention research, your physician can be a great source of information on new ways women are protecting themselves from this life-threatening illness. “Between family, friends and career, a doctor’s appointment may not be a top priority for women. But checkups are integral to breast cancer prevention,” says Dr. Steven Quay, chairman, CEO and president of Atossa Genetics and inventor of the ForeCYTE Breast Health Test. “October, which is Breast Cancer Awareness month, is an excellent time to take five minutes to schedule your screening exams,” Quay says. Here are key topics to discuss with your doctor to ensure you make the most of your visit: Risk Breast cancer risk is multifaceted. Age is one factor -- as you get older your risk rises. Certain lifestyle factors can also increase your risk -- being overweight, taking birth control pills, alcohol consumption and not having children. Genetic risk, heredity, the presence of pre-malignant cells and breast density should also be considered. Talk to your doctor about what tests you should be receiving to determine your risk, and if there are lifestyle changes you should make.
Testing Breast cancer can strike at any age. Unfortunately, mammography, the most common test which is now controversial as to its effectiveness, isn’t recommended for younger women. Just as the Pap smear has reduced cervical cancer rates by over 70 percent by finding and treating reversible pre-cancer before it becomes cancer, the goal of Atossa Genetics, maker of ForeCYTE and other diagnostic risk assessments, is to reduce the high rate of breast cancer through early detection of reversible precursor changes that can lead to breast cancer and to treat those early changes. More information about determining your risk for breast cancer can be found at www.AtossaGenetics.com. Lifestyle Maintaining a healthy body weight can reduce your risk for breast cancer. Ask your physician or a registered dietician for advice on improving your diet. Your doctor can also recommend the best way to ease into a fitness routine, taking into account your overall health and current fitness level. If you’re a smoker or drinker, ask your physician to direct you toward resources that can help you curb the habit. This Breast Cancer Awareness Month, take charge of your health by learning more about early detection, testing options and prevention.
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living well
Sept. 26 - Oct. 2, 2013
Sisters by Choice Commits to Mobile Rogsbert Phillips-Reed is on a Mission To serve women who are ‘sisters by choice’ Breast Clinic Campaign By sistersbychoice.org
Special to ADW
Georgia ranks 10th in population among the 50 states, but 40th in physician supply per 100,000 population. In fact, latest figures show that 15 percent of Georgia’s population is medically underserved for primary care. Access to more specialized services is even worse. “Sisters By Choice is committed to addressing these health disparities, especially with regards to breast cancer,” says group founder Rogsbert Phillips-Reed. “Our initiative is to raise funds to establish and operate a full service Mobile Breast Clinic,” she said. The clinic will reach medically underserved Georgians who live in urban and rural areas of the state, where the lack of transportation and resources are obstacles to adequate cancer detection and treatment. “To our knowledge this will be the first such unit,” she said in a statement on her group’s website. The services will include: breast cancer screening, prevention education and early diagnosis.
surrounding access to quality Sisters By Choice was breast care in rural Georgia; founded in 1989 by Dr. RogsPhillips-Reed has started bert F. Phillips-Reed, M.D., an initiative to address this a renowned Atlanta-based disparity by developing a breast surgeon. Mobile Breast Clinic. This She now heads Metro unique mobile breast clinic Surgical Associates, a comwill facilitate remote screenmunity-based surgical pracing and diagnostic services. It tice with offices in downtown also will provide treatment reAtlanta and Lithonia, Ga. For ferrals, education and access 30 years, she has practiced to clinical trials to medically medicine in the metropolunderserved men and women itan Atlanta area, serving a in rural and urban Georgia. diverse patient population. Dr. Rogsbert F. Phillips-Reed, M.D. “This complete diagnostic A pioneering physician, care will make our clinic hisshe remains at the forefront toric,” Phillips Reed said. “It will be the first of breast cancer research and has participatof its kind in Georgia, and among the first in ed in many clinical trials that have impacted the nation.” how breast cancer is treated today. A native Georgian, she is a general surShe saw the need for programs that would geon and Fellow of the American College of increase public knowledge and awareness Surgeons specializing in breast surgery. of breast cancer to reduce the mortality and Phillips-Reed graduated from Colummorbidity of the disease. This is why she bia University School of Physicians and founded Sisters By Choice. Initially formed Surgeons in 1977 and in 1982 became the as a support group for women diagnosed second woman and first African-American with breast cancer and their families, SBC has evolved into a multi-faceted organization woman to successfully complete Emory University’s Surgical Program. serving women in Georgia. Realizing there are health disparities
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My grandchildren don’t know about breast cancer.
For More Information
- HIGHLIGHTS -
Alantheia Peña was diagnosed with breast cancer just after learning that both of her daughters were pregnant. And everything she’d been looking forward to became everything she was going to miss. But a non-profit center—locally funded in part by a grant from Susan G. Komen® —covered Alantheia’s mammograms, mastectomy and reconstructive surgeries. So today, she’s spending lots of time babysitting.
Help save lives. Donate at komen.org or text KOMEN to 90999. © 2013 Susan G. Komen. For financial information, please visit ww5.komen.org/donate/disclosurestatement.html
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SPORTS www.ADWnews.com July 18 - 24, 2013 living well Sports www.ADWnews.com www.ADWnews.com Sept. 26 - Oct. 2, 2013 Sept. 26 - Oct. 2, 2013 United Wins AAU Title Alabama to Face Virginia Tech in Georgia Atlanta Dream Opens African-American College Football www.ADWnews.com Players Breast Cancer Facts You Should Know SPORT In 2013, an estimated 232,340 new cases of invasive breast cancer will be diagnosed among women, as well as an estimated 64,640 additional cases of “in situ” breast cancer, in which abnormal cells stay inside the milk ducts. In 2013, approximately 39,620 women are expected to die from breast cancer. Only lung cancer accounts for more cancer deaths in women. In 2013, about 2,240 cases of breast cancer are expected to occur among men, accounting for about 1 percent of all breast cancers. In addition, approximately 410 men will die from breast cancer. Breast cancer incidence rates are higher in non-Hispanic White women compared to African-American women for most age groups. However, African-American women have a higher incidence rate before 40 years of age and are more likely to die from breast cancer at every age. Incidence and death rates for breast cancer are lower among women of other racial and ethnic groups than among non-Hispanic White and African-American women. Types of Breast Cancer Invasive ductal carcinoma (IDC), sometimes called infiltrating ductal carcinoma, is the most common type of breast cancer. About 80 percent of all breast cancers are invasive ductal carcinomas. Invasive means that the cancer has “invaded” or spread to the surrounding breast tissues. Ductal means that the cancer began in the milk ducts, which are the “tubes” that carry milk from the milk-producing lobules to the nipple. Invasive ductal carcinoma” refers to cancer that
has broken through the wall of the milk duct and begun to invade the tissues of the breast. Over time, invasive ductal carcinoma can spread to the lymph nodes and possibly to other areas of the body. Ductal carcinoma in situ (DCIS) is the next common breast cancer. It occurs when abnormal cells grow inside the milk ducts, but stays confined inside the milk duct (has not spread to nearby breast tissue). “In Situ” means in place. The abnormal cells stay inside the milk ducts. You may also hear DCIS called pre-invasive breast cancer. Invasive lobular carcinoma (ILC) starts in the milk-producing glands (lobules). Like IDC, it can spread (metastasize) to other parts of the body. About 1 in 10 invasive breast cancers is an ILC. Invasive lobular carcinoma may be harder to detect by a mammogram than invasive ductal carcinoma. Triple-negative breast cancer describes a type of breast cancer that does not have estrogen or progesterone receptors, nor do they have an excess of Her2 protein on their surfaces. This means that the breast cancer cells have tested negative for hormone epidermal growth factor receptor 2 (HER-2), estrogen receptors (ER), and progesterone receptors (PR). Anyone can get triple-negative breast cancer. However, researchers have found that it is more likely to occur in younger patients, African-American women, and patients with a BRCA 1 mutation. Triple negative breast cancer can be more aggressive and difficult to
Sold-Out Georgia Dome
Special to is ADW treat. Also, the cancer more likely to spread and recur than other cancers. Patients with The highly-anticipattriple negative breast cancer ed college football cannot be treated with two of the more rematchbreast between notable and effective cancer reigning nationtreatments: Herceptin and hormone al champion therapy. Although triple negative breast cancerAlabama does not and respond Virginia Tech to these standard breast cancer treatments, itishas fortunately now a sellout. been shown to be receptive to certain Chick-fil-A Bowl offichemotherapeutic regimens. the game cials announced Inflammatory breastteams cancer is an and both have completely sold uncommon form of invasive breast of tickets for the through their allotment cancer accounting forDome 1 percent to 3 Georgia showdown. percent of all breast “Thecancers. GeorgiaPatients Dome is always an exciting will present with changes, as Georgia Dome is placeskin to play and asuch sold-out redness or warmth. appear going toThe be skin verymay special, ” said Virginia Tech thick with dimpling (likeFrank an orange peel). head coach Beamer. The changes in theDespite skin are due allotments to cancer being sold ticket cells blockingout, thefans lymphatic vessels. looking to get to the game still You may not feel a single or options available have great ticketlump package tumor. The breast mayPrimeSport, become swolthrough the Chick-fil-A Kickoff len, larger, tender, orOfficial itchy. ItTicket may beExchange and VIP Game’s mistaken for Hospitality an infectionprovider. of the breast in the early stages. Symptoms may becompelling match“This is a nationally initially treated with antibiotics due coaches, to up with two legendary passionate this. If symptoms are caused by breast fan bases and perennial top-10 teams in the cancer, the appearance of the breast country,” said Chick-fil-A Bowl President will not improve and a biopsy will be and CEO Gary Stokan. “For Alabama this is necessary to find cancer cells. This chancetends to start another type of breastacancer to have a championship run, to make history and go higher chance of spreading to lymphfor the three-peat. For Virginia Tech, you can’t make much bignodes. ger of a statement than knocking off number one.” The teams, who last met in 2009 when the #5 Crimson Tide defeated the #7 Hokies 3424 in the Chick-fil-A Kickoff Game, will face off again at 5:30 p.m. on Saturday, Aug. 31 to open the 2013 college football season. Since the Chick-fil-A Kickoff Game began in 2008, the two matchups between Alabama and Virginia Tech (2009 and 2013) represent
Skip the
the two fastest sellouts in the game’s history. The teams will be competing for the game’s coveted Old Leather Helmet
Trophy. “We are looking forward to another great game and we have a lot of respect for Coach Beamer and Virginia Tech,” said Nick Saban, Alabama head coach. “We’ve had the opportunity to open the season twice before in Atlanta, and the experience has been extremely positive for our team and our fans. The Chick-fil-A Kickoff Game in the Georgia Dome is a great venue for college football. It has a bowl game feel, and the staff has done an outstanding job of making it a first-class event.” “Playing in the Chick-fil-A Kickoff Game creates a very exciting environment for the fans and players of both teams,” said Jim Weaver, Virginia Tech athletics director. “We look forward to opening the season with the defending National Champions in a sold-out Georgia Dome.” In its third Chick-fil-A Kickoff Game appearance, Alabama will look not only to increase its record to 3-0, but will also look to secure a victory that could prove to be imperative in appearing in its third consecutive national championship game. For Virginia Tech, a victory against topranked Alabama would immediately thrust the Hokies into the national spotlight and set them up for a championship run of their own.
Special from BLACK PR WIRE
as a project manag- Special to ADW Many student er for the Universiathletes who excel of Miami’s Bone on the field also Special totyADW Marrow Donor score points in Drive, feeding the their personal lives the two fastest The highly-anticipathomeless with the by successfully sellouts in the ed collegeMiami football Rescue balancing athletics, game’s hisrematch between Mission, coaching schoolwork and tory. reigning youth nation-sports, visitgiving back to their al champion The teams ing with families at communities. The Alabama and will be the Ronald McAmerican Football Virginia Donald Tech House, and competStephen Morris Fred Lee Nick Forbes Asa Watson Coaches Associais now a sellout. ing for the volunteering for tion (AFCA), along Bowl offigame’s coveted Morris’ selection marks the with sponsorship partner Allstate, recognizes college/univer- the Run For Your Lives 5K event.Chick-fil-A cials announced the game Old Leather Helmet of Miami player has sity football players of exemplary character with their annual second year in a row that a University and both teams have completely sold made the Allstate AFCA Good Works Team. Allstate AFCA Good Works Team® award, one of the most The Atlanta Dream will host Trophy. the defending WNBA The first UB football player inthrough history to winallotment the Goodof tickets prestigious off-the-field honors in college sports. their for the Indiana“We areinlooking to another Champion Fever Game 1forward of the Eastern ConferWorks Team® award. His community service activities These young men are nominated by their schools’ sports Georgia Dome showdown. great game andatwe have aArena. lot of respect for ence Finals Thursday at 7 p.m. Philips The Dream include volunteering in schools, day“The careGeorgia centers, Dome veteran’s directors, and are selected based on factors which include to the Coach conference finals defeating Washington, is alwaysadvanced an exciting Beamer andbyVirginia Tech, ” said Nick hospitals, the Ronald McDonaldplace House, Big Georgia service to the community and academic achievement. The 80-72, Monday Game 3 of thecoach. Eastern Conference to the playRed andCross, a sold-out Dome is night Saban,inAlabama head “We’ve had the Brothers/Big Sisters and Tim Horton’s Day.special,” said Virginia Allstate AFCA Good Works Team® voting panel selects 11 Semifinals. going Camp to be very Tech opportunity to open the season twice before Nick Forbes is a junior linebacker the Frank University of award winners from the Football Bowl Subdivision I-A and Game 2 in theinbest-of-three will take place Sunday headfor coach Beamer. Atlanta, and series the experience has been California, Berkeley Golden Bears. HeDespite is the vice president of being 11 from the Football Championship Subdivision, Divisions at 3 sold p.m. in Indianapolis. 3, iffor necessary, held ticket allotments extremelyGame positive our teamwill andbe our fans. Advisory Committee, II, III and the NAIA. All members of the Good Works Team® the Golden Bear Student-Athleteout, Tuesday at a time to be determined. fans looking to get and to the game still at Philips TheArena Chick-fil-A Kickoff Game in the All Georgia has represented UC at both the Pac-12 Student-Athlete Adviwill receive special recognition at the Allstate® Sugar Bowl® will be nationally by ESPN2. have great ticket package optionsgames available Dome is televised a great venue for college football. It sory Conference and the NCAA through APPLE Conference. Forbes game in January, and have the opportunity to participate in Tickets for Dream homegame playoff games can staff be purchased PrimeSport, the Chick-fil-A Kickoff has a bowl feel, and the has done has been a motivational speaker Game’s at schools and youth groups, community service activities in the New Orleans area. by calling 1-877-977-7729 or visiting www.AtlantaDream. Official Ticket Exchange and VIP an outstanding job of making it a first-class This year, four African-American student athletes from and has volunteered with organizations suchprovider. as Children’s net. Atlanta wonevent. the season series against Indiana, three Hospitality ” the Football Bowl Subdivision have earned a spot on the Hospital & Research Center Oakland, City of Berkeley and games to one. The Dream won contests inKickoff AtlantaGame and “This is a nationally compelling match“Playing in both the Chick-fil-A Read Across America. Good Works Team: the teams split two games in Indianapolis. The Fever entered up with two legendary coaches, passionate creates a very exciting environment for the North Carolina State University Wolfpack senior tight Fred Lee, a senior wide receiver for the University at the playoffs No. 4 seed, butofswept fan bases and perennial top-10 teams in the as the fans and players both top-seeded teams,” saidChicago Jim end7th Asa Watson serves as a representative for the Society Buffalo BullsUnited has thebasketball distinction of being thecaptured first UBthe football in two games in the other conference semifinal. The Georgia team recently 2013 AAU Grade National country, ” said Chick-fil-A Bowl President Weaver, Virginia Tech athletics director. “We of African American Culture campus, an organization player in history win the Tenn. Good Works Team award. HisState AAU It will mark the third consecutive season that Atlanta and Championship in to Memphis, The two-time defending champions went 8-0 to on and CEO Gary Stokan. “For Alabama this is look forward to opening the season with the promoting cultural and community service. Off community servicecompetition activities include volunteering schools, Indiana have met in the playoffs. The Dream beat the Fever win the week-long featuring 87 DivisioninI teams. Pictured are (bottom row,awareness from a chance to start another championship run, defending National Champions in a sold-out campus, has volunteered trips with Athletes day care centers, veteran’s hospitals,Dickerson; the RonaldChase McDonald in three games to advance to the 2011 WNBA Finals, while left) Travis Anderson II, Mandarius Fiddler, Rodney LewisheJr., Myles Beleyu, on multiple to make go for the three-peat. Dome. In Hastings, Action’s “Urban Project hehistory helpedand on projects House, the Red Cross, Malik Big Brothers/Big SistersGeorge and Tim the Fever won inGeorgia three games in” last year’s conference semifiKennedy Minx-Rogers, McClain, Realus Jr., Corderius Eric Ross II, L.A.” where For Virginia Tech, you can’t make much bigIn its third Chick-fil-A Kickoff Game Horton’s Camp Day. Dennis, Rapheal Rogers, Gavin Lewis, and coaches in inner-city communities. James Lewis, Daviyon Tee Cofer, Rodney Watson has gone on mission trips nals. In both cases, the team that lost the first game rallied to ger of a statement than knocking off number appearance, Alabama will look not only to as well, and recently spent the entire summer with his pastor As aScott senior quarterback the University of Miami Hurwin the next two. Lewis, Beleyu and Ericfor Ross. one.” its record to 3-0, will but advance will also to look ricanes, Stephen Morris’ community service includes serving father on a mission trip to Jamaica. The winner ofincrease the Dream-Fever series the The teams, who last met in 2009 when the to secure a victory that could prove to be WNBA Finals to meet the winner of the Western Confer-im#5 Crimson Tide defeated the #7ence Hokies 34-between perative appearing in its and thirdNo. consecutive Finals No. in 1 seed Minnesota 3 seed 24 in the Chick-fil-A Kickoff Game, will face national championship game. Phoenix. For Virginia a victory topoff again at 5:30 p.m. on Saturday, Aug. 31 to has qualified The Dream for Tech, the playoffs foragainst a fifth conAlabama would immediately thrustin open the 2013 college football season. secutive season, ranked including back-to-back conference titles Since the Chick-fil-A Kickoff 2010 Gameand began 2011. the Hokies into the national spotlight and set in 2008, the two matchups between Alabama them up for a championship run of their own. and Virginia Tech (2009 and 2013) represent
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Sept. 26 - Oct. 2, 2013
Hip-Hop’s Savior: Rap Star Lecrae Prepares to ‘Put on His Church Clothes’... Again How do you follow up the most important Christian hip-hop album of all time? That’s the question standing before 33-year-old rapper Lecrae, a freshly minted addition to Atlanta’s hip- hop community. After his 2012 album “Gravity” hit No. 1 on the rap charts (not the Christian rap charts) and No. 3 on the Billboard 200, he won the Grammy Award for Best Gospel album and his Church Clothes mixtape racked up 100,000 downloads. It was also certified platinum by mixtape kingpin Datpiff.com in 48 hours. To say the least, Lecrae has our attention. He’s also got the attention of hip-hop heavyweights like Kendrick Lamar, DJ Premier, Freddie Gibbs and Saigon, just to name a few, and has been name checked by athletes like Houston Rockets point guard Jeremy Lin, NFL quarterback Tim Tebow and PGA golfer Bubba Watson. “Christian[ity] is my faith,” says Lecrae, “not my genre.” Clearly, he is not defying just the boundaries of Christian rap, but of hip-hop altogether. So where does he go from here? The Atlanta Daily World’s Dion Rabouin talks to one of hip-hop’s most sought after and talked about lyricists regarding where he is personally, where he’s going professionally and the state of hip-hop, secularly and otherwise.
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race in america
Sept. 26 - Oct. 2, 2013
Editor’s Note: This is the final installment of the Kellogg Foundation-sponsored 11-part series on Race in America -- Past and Present. It is a compilation of three articles joined together on the topics of health, health care and life spans of Americans and how they intersect with race and class. It has been edited for space considerations. The full installment can be read on www.adwnews.com You’re coming off a huge album – you had the number one rap album, won the Grammy Award for Best Gospel album, you were the first holy hiphop artist to do that. What’s next for you? Lecrae: For me, it’s just continuing to make good music. I’m gonna’ work on the album, I got a mixtape, Church Clothes Vol. 2 coming out with Don Cannon, and for me it’s just bridging the gap between the faith world and the world that is ... that doesn’t really explore faith in music. You know what I’m saying? So, for me it’s about bridging that gap and stepping outside the box. How do you feel about the Atlanta music scene? I’m excited about Atlanta, man. Atlanta brought us Outkast and Goodie Mob, the Dungeon Family, and I thought they did a great job of balancing the reality, the truth in the streets, as well as faith, consciousness. Because consciousness is just us being aware of circumstances [and] of surroundings. It’s not us acting like it doesn’t exist. And that’s what Atlanta brought us, and I see some of that coming back up again, where there’s an exploration of awareness and consciousness and faith and that’s where I want to be able to have … a consistent voice. To read this interview in its entirety, please visit atlantadailyworld.com.
Is Inequality Shortening Your Life Span?
White, Black, or Brown, we’d all live longer in a more equal, less status-driven society. By Phillip Longman Imagine you got to choose whether to be born Black or born White in America. Here are a few health statistics that might inform your decision: If you chose to be born White, your chances of dying of Parkinson’s disease would be twice as likely as if you chose to be Black. Your chances of dying from cirrhosis of the liver or Alzheimer’s disease would be 25 percent higher. As a White person, you’d also be two and a half times more likely to commit suicide. By contrast, consider the pros and cons of choosing to be born Black, based on life tables alone. To be sure, opting to be Black would reduce your chances of dying from diseases caused by risk factors that rise with age. But it would also severely reduce your chances of living to even your first birthday, let alone growing old enough to retire. This would be particularly true if you chose to be Black and male. To start with, your chances of dying before your first birthday would be roughly 2.3 times greater than if you were born White. If you managed to make it to age one as a Black male child, your chances of dying before your 5th birthday would be 80 percent greater. If you survived to age 15, you’d have a 60 percent greater chance of dying within the next 10 years. If despite these elevated risks of premature death you nonetheless managed to get to your 45th birthday, you’d still be 80 percent less likely to live long enough to collect Social Security than if you had chosen to be White. The vast disparities in health and longevity that exist between the races in the United States violate a fundamental idea of justice that we all carry with us at least to some degree. It is the idea of justice as fairness, of what kind of world we would choose to live in if, as the philosopher John Rawls framed it, we were all impartially situated as equals before being born and did not know what our station in this life would be. Meanwhile, the health status of Both Blacks and Whites improves dramatically with higher income, while the gap between them remains small. Among Blacks and Whites living at just four times the poverty rate, for example, the percent who report poor or fair health drops to 8 percent and 6 percent respectively. Your race per se, in other words, plays little role in predicting your health compared to your income. The gap in health status may also reflect the fact that among families with similar levels of income, as well as educational attainment, Blacks are more likely than Whites to live in neighborhoods with higher concentrations of crime, poverty, pollution, liquor stores, “junk food” outlets, and inferior health care. Conscious or unconscious bias among health care providers may also be at work in explaining the racial health gap, though your chances of receiving substandard health care in the United States vary far more according to where you live than according to the color of your skin. That poverty is deadly is not hard to understand, at least at the extreme. To be very poor means not having enough to eat, being exposed to the elements, and living in areas where homicide and addiction are leading causes of death or where your access to appropriate health care is minimal or nonexistent. In addition, both historically and today, getting seriously sick is likely to make you seriously poor even if you weren’t before. One way researchers have tried to explain correlations between health and social rank is to posit that the losers in our society have become losers because they have poor health. This is no doubt true in some cases. Clearly, if you’re
in the hospital for months following a car crash, lose the ability to walk, and go through life thereafter with hideous facial scars, it is bound to negatively affect your career prospects. The same would be true if you were born already addicted to narcotics or positive for HIV. But to conclude in this instance that your lack of upward mobility is because of your poor health is to beg the question of why you have developed these afflictions in the first place. Maybe you would drink in any event. Maybe you’d describe life as stressful regardless. But would you drink as much, and feel so bad about it in the morning, if you also felt (like that famous, highly effective, long-lived alcoholic Winston Churchill) that you were in command and getting important stuff done? In an intriguing study at Emory University, researchers found, for example, that Black men who reported being victims of racial discrimination experienced an increased risk of heart disease. But a much greater risk of heart disease was found among African-American men who agreed with negative statements about Blacks. Indeed, the highest rates of heart disease were found among African-American men who said they were not personally victims of racial discrimination but still viewed their own race as inferior. Put another way, being or believing yourself to be the victim of racial discrimination is not good for your health, but what’s really bad is to absorb a social belief system that says you are at the bottom. To Live Longer, Move to a New Zip Code Michelle Obama’s “Let’s Move” campaign emphasizes the importance of physical activity for combating obesity, a point she has driven home by dancing alongside school kids to Beyoncé’s workout video. But another kind of movement may also be important to your chances of living to a ripe old age: moving to a new zip code. Between 1994 and 1998, the U.S. Department of Housing and Urban Development conducted a demonstration project known as “Moving to Opportunity.” The project randomly assigned low-income families to one of three groups. Those in the first group received a voucher that they could use to help pay the rent on an apartment, provided that the apartment was not in a low-income neighborhood. Those in the second group received a voucher they could use in any neighborhood, while those in a control group received no voucher. In 2011, HUD researchers published the results in the New England Journal of Medicine. The most dramatic finding was that people assigned to the different groups varied significantly in their weight by the end of the experiment. Going into the program, participants as a whole had been substantially more obese than the U.S. population as a whole. But 10 to 15 years later, those women who had moved to more affluent neighborhoods were one-fifth less likely to be obese than those in the control group, and also one-fifth less likely to have contracted diabetes. This was true even though there was little difference among all the participants in the numbers who managed to move off welfare, improve their education, or find a better job. This suggests to researchers how powerfully our surroundings alone are to determining our habits and health. Though it might seem strange to say that obesity is contagious, for example, it does seem that people’s risk of it is affected by the weight of their neighbors, as well as by such
environmental factors as whether most of the food for sale in their environs is junk food, as is often the case in America’s most impoverished neighborhoods. Color-Blind Medicine? In 2007, the Journal of General Internal Medicine published the results of a study of residents at four academic medical centers. Participants were asked to review the medical record of an imaginary patient complaining of chest pain. For half the participants, the record included a picture of a middle-aged Black man; for the rest, a middle-aged White man. Participants were asked to rate on a scale of 1 to 5 whether they thought the patient suffered from coronary artery disease, and, if so, whether they believed that the patient should receive a drug treatment known as thrombolysis. The study found that participants who scored high for anti-Black bias on the Implicit Association Tests were less likely to recommend thrombolysis when the Black man’s picture, rather than the White man’s, was included in the medical record, presumably because they believed the Black man would be a less cooperative patient or perhaps less able to pay. The study’s authors concluded that the “[r]esults suggest that physicians’ unconscious biases may contribute to racial/ethnic disparities in use of medical procedures such as thrombolysis.” While few now dispute that some doctors may consciously or unconsciously treat patients of color differently, both the nature of that bias and its importance in explaining racial disparities in health care are highly disputed. For example, in focus groups organized by researchers to assess the role of race in medical practice, Black doctors were far more likely than White doctors to say that a patient’s race is a medically relevant factor in determining the best treatment. As one Black physician in a Philadelphia focus group put it, “I think being an African American is a risk factor in and of itself. And, I think that when you see an African American, then you need to often be more aggressive than you would, and use different standards than you would for the general White population.” But perhaps in this way the White doctors were showing insensitivity to racial realities that Black doctors know better and that are indeed medically relevant. As the organizers of the focus groups concluded, since African Americans as a whole are far more likely than Whites to suffer from hypertension and diabetes, it may be appropriate for doctors to take into account at least some population-based probabilities of disease when deciding protocols of treatment to follow. Color-blind medicine isn’t necessarily the best medicine.
Phillip Longman is senior editor of the Washington Monthly. This article, the 11th of an 11-part series on race, is sponsored by the W. K. Kellogg Foundation and was originally published by the Washington Monthly Magazine.
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EMPLOYMENT
EMPLOYMENT
Avis Budget Group
Clerical Personnel needed to help reduce my work load. Computer skills needed and should be well organized and will be well paid. Interested person(s) Should please contact: taylormarc010@outlook.com for more info and wages.
Shift your career into high gear at Avis Budget Group! We’re currently seeking friendly, energetic and passionate professionals to work with us in Atlanta. Visit our website to learn more about our current openings for: Preferred Service Representatives assist all customers throughout the Avis Budget Group Rental Experience while maintaining the Avis Budget Group quality and customer service standards. Rental Sales Associates are on the front lines and work to ensure a positive customer experience, while promoting our additional products and services. Operations Manager Trainees are the heart and soul of our airport operations. They influence customer satisfaction and ensure operational efficiency and quality that ultimately contributes to financial profitability. PT Concierge assist with greeting customers, processing car exchanges, walking customers to vehicles, and any other duties as necessary while maintaining the Avis quality assurance standards. Vehicle Service Attendants impact customer satisfaction by maintaining the cleanliness of our rental fleet. Vehicle Return Associates assist in the conclusion of the rental process of our valued customers. In exchange for your talents, we provide a flexible schedule for PT opportunities, competitive compensation with benefits, a fun family-friendly culture and the training and opportunities to maximize your full potential. Ready to make a move toward a rewarding career? GO: www.avisbudget.greatjob.net | Media Code: AXZ | Job Code: GAZW
RFP/Part-time Grants Administrator Go to www.afcra.com
TIBCO Software Inc. has an opening in Atlanta, GA for a Principal Consultant (Software Engineer) to deliver system architecture & hardware/software specification consulting project activities. Must have unrestricted U.S. work authorization. Mail resumes to Att: D. Dzapo, HR, Ref#AGA3, 3307 Hillview Ave., Palo Alto, CA 94304. Cooper Green Mercy Health Services Birmingham, AL NOW HIRING Internal Medicine/Family Practice Physician Excellent opportunity to work in a developing multi-speciality medical practice located in the city’s expanding medical and research community. The successful candidate will be joining an organization that is supported by one of the most outstanding clinical sub-speciality groups in America. This position is a part-time contract position for physician services for an out-patient clinic, no hospital coverage, no on-call, no weekends, no site rotation, no evenings and no holidays. Must have M.D. or D.O., completion of U.S. Residency Program and Board Certified or Board eligible. Three years practicing medicine preferred. If interested, e-mail resume to jccjobs@jccal.org and include on the subject line, “Physician Resume”. RFQ - Program Management Services for Atlanta BeltLine Transportation Program and Atlanta Sreetcar Extensions Environmental Assessments/Design Engineering Atlanta BeltLine, Inc. Request for Qualifications (RFQ) of experienced Program Management firm to provide staff resources to comprehensively manage, coordinate, and control work efforts of consultant teams associated with the Atlanta BeltLine Transportation Program. The FULL text of the RFQ is found at: http://beltline.org/about/work-with-us/rfps-and-rfgs/ Inquiries should be directed to: Kwadwo A. Atta Senior Transit Project Manager Atlanta BeltLine, Inc. 86 Pryor Street SW, Suite 300Atlanta, GA 30303 E-Mail: Katta@atlbeltline.org Facsimile: 404/477-3606
FOR rent Apt for Rent Southwest near Marta. 1 Bdrm; 1 1/2 Baths; Den; furnished Kitchen and Sunroom. $450 @ month + deposit. Call 404-691-5656 Furnished Room 404-758-6902 For rent 4-room duplex. NW Atlanta. Nr. MARTA/school Call 404-344-5884
PROPERTY FOR SALE Property For Sale – 1921 Cummings Dr. S.W., Atlanta 30311 Contact trustee 404-353-6222. Best Offer/Highest Bidder Contact: Barbara Cullings P.O. Box 5043 • Atlanta, GA 30302 (404) 353-6222
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CLASSIFIEDS Business Operations Manager Responsible for data entry, accounts payable, payroll, grant report entry, managing the organizations HR, helping and creating organizational and program budgets in collaboration with the ED and Program Direct, and other misc. tasks. Reporting to the ED and serving as a member of the Management Team along with the ED, Program Director and Development Director, this position’s primary responsibility is ensuring organizational effectiveness by providing leadership for the organization’s financial functions. Send Resume to :(herry.tony0@gmail.com) I’M LOOKING for a part time personal assistant age of 28/60 which I’m going to be paying $600 each week. If interested, contact (whitekim664@gmail.com) Asap Senior Java Developer (Atlanta, GA): Participate in formal development lifecycle and release control process. Interpret written application requirements and apply sound programming practices to develop applications for large volume online services. Develop robust and secure web-based tools, products, processes, and web services. Develop Java core applications on UNIX operating systems with LDAP & Relational Database connectivity. Bachelor’s degree or equivalent in Computer Engineering and 5 years of experience required. Must be proficient in Java, UNIX operating systems and relational databases (Oracle, MySQL), Spring framework, JSP or JSF Servlets, Java applications on a Glassfish or WebLogic platform, Eclipse or Netbeans IDE, Selenium suite, and XML markup and data structures. Must have detailed understanding of SDLC. Mail resume to: Cedar Document Technologies, Inc., Attn: HR, 1 Ravinia Drive, Suite 200, Atlanta, GA 30346
Sept. 26 - Oct. 2, 2013
LEGAL NOTICES STATE OF SOUTH CAROLINA ) IN THE FAMILY COURT OF THE ) FIFTEENTH JUDICIAL CIRCUIT COUNTY OF GEORGETOWN ) CASE NO.: 2013-DR-22-271 John Roe and Mary Roe, Plaintiffs, vs.
) )
)
) John Doe, Jane Doe and Marcus Thompson,) ) SUMMONS Defendants. ) ) In the Interest of: ) Kelis Nicole Herroitt, a minor under the age ) of eighteen (18) years ) _________________________________________ ) TO THE DEFENDANTS ABOVE NAMED: YOU ARE HEREBY SUMMONED and required to answer the Complaint in this action, which was filed in Georgetown County Family Court (401 Cleland Street, Georgetown, SC 29440), on May 22, 2013, a copy of which can be obtained therefrom, and to serve a copy of your Answer to the said Complaint on the Plaintiff or their attorney, Louis Morant, at his office, 1022 Prince Street, P.O. Drawer 437, Georgetown, South Carolina 29442 within thirty (30) days after the service hereof, exclusive of the day of such service, and if you fail to answer the Complaint within the time aforesaid, Judgment by Default will be rendered against you for the relief demanded in the Complaint. Dated at Georgetown, South Carolina, on the 14th day of June 2013. NOTICE OF ADOPTION TO: THE ABOVE NAMED DEFENDANTS YOU ARE HEREBY NOTIFIED pursuant to the provisions of S.C. Code Ann. Section 20-7-1734(E) (Cum. Supp. 1991), that the minor child, Kelis Nicole Herroitt has been placed for adoption. YOU ARE FURTHER NOTIFIED that an adoption action is pending in the Family Court for Georgetown County, South Carolina. YOU ARE FURTHER NOTIFIED that within thirty (30) days of receiving this notice, you should respond in writing by filing with the Family Court for Georgetown County, South Carolina, notice and reasons to contest, intervene or otherwise respond in the pending adoption action. YOU ARE FURTHER NOTIFIED that the court must be informed of your current address and of any changes in address during the adoption proceedings. YOU ARE FURTHER NOTIFIED that failure to file a response within thirty (30) days of receiving Notice constitutes consent to adoption of the child and forfeiture of all rights and obligations with respect to the child. SO BE NOTIFIED. By:
BIDS AND PROPOSALS Request for Proposal from Experienced Qualified Firms to construct “The Gateway” project for ABI The FULL text of the RFP is found at: http://beltline.org/about/work-with-us/rfps-and-rfqs-2/ Inquiries should be directed to: Kevin W. Burke, Sr. Project Manager Atlanta BeltLine, Inc. 86 Pryor Street SW, Suite 300 • Atlanta, GA 30303 E-Mail: kburke@atlbeltline.org • Facsimile: 404/477-3604 REQUEST FOR PROPOSAL GICC-101813-PBR ADVERTISEMENT for PARKING BOOTH REPLACEMENT at GEORGIA INTERNATIONAL CONVENTION CENTER The City of College Park is accepting Sealed Proposals from qualified vendors for PARKING BOOTH REPLACEMENT at GEORGIA INTERNATIONAL CONVENTION CENTER. Sealed proposals will be received no later than 10:00am EST, October 18, 2013 . at the City of College Park Purchasing Department, 3667 Main Street, College Park Georgia, 30337 at which time they will be opened and publicly read aloud. Bids received after the above date and time, or in any other location other than the Purchasing Department will not be considered. A bid packet may be obtained from the City of College Park Purchasing Department, 3667 Main Street, College Park, Georgia 30337, or from www.collegeparkga.com. A Mandatory Pre-Bid Meeting will be held at 10:00am EST, Friday, September 27, 2013 at the Georgia International Convention Center, 2000 Convention Center Concourse, College Park, GA 30337, ITALIAN SUITES. After the Mandatory Pre-Bid Meeting, questions arising will be accepted via email ONLY to bgregory@collegeparkga.com until COB, Friday, October 4, 2013. An Addendum listing all Q&A, clarifications, etc. will be posted at www.collegeparkga.com on or about COB Friday, October 11, 2013. It is always the vendor’s responsibility to check the City’s website for any/all addenda. A Bid Bond of ten percent (10%) is required with submitted proposal. Successful vendor will be required to provide Performance and Payment Bond for one hundred percent (100%) of full contract amount before execution of contract. The City of College Park reserves the right to reject any or all bids based on past performance and to waive technicalities and informalities and re-advertise. All Minority, Woman and Small Businesses are strongly encouraged to apply. Only responsive proposals that are determined to meet the requirements and criteria set forth by the City of College Park will be considered.
C. W. Matthews Contracting Co., Inc will be accepting quotations from subcontractors, including Clayton County certified Small Local Business Enterprises (SLBE) and those subcontractors certified as a small business through the SBA, Dekalb County, Georgia DOT or City of Atlanta who would be eligible for Clayton County certification as an SLBE, for Clayton County Request For Bid Pkg # 13-53 Relocation of Clark Howell Hwy and Realignment of Forest Parkway bidding October 2, 2013 @ 10:00 A.M. Items of work include: Clear & Grubb, Construction Layout, Hauling, Milling, Concrete Flatwork, Pipework, Drainage Structures, Guardrail, Grassing, Erosion Control, Signs, Fencing, Traffic Signals, Fiber Optics, electrical and Thermoplastic Pavement Marking. Subcontractor quotations (including all Required Clayton County Forms) will be accepted by C. W. Matthews’ Estimating Department in person, by e-mail: hpaige@ cwmatthews.com and/or mikek@cwmatthews.com or Fax: #770-422-9361 until 12:00 Noon on Friday, September 27, 2013. All bidding documentation will be available at the C. W. Matthews Contracting website (www.contractors.cwmatthews. com) as well as the Clayton County website (http://www.claytoncountyga.gov/departments/central-services/view-bids-and-proposals.aspx) You must register a User ID and Password to access the CWM website. For additional information, contact C. W. Matthews’ Estimating Department at 770-422-7520.
________________________ Louis Morant Attorney for Plaintiffs
Georgetown, South Carolina June 14, 2013 STATE OF SOUTH CAROLINA
) ) )
IN THE FAMILY COURT FOR THE THIRD JUDICIAL CIRCUIT 2013-DR-43-994 South Carolina Department of ) Social Services ) ) Plaintiff, ) ) vs. ) ) Adrian Parker ) Tronnie Rhodes ) Defendants. ) ) In the Interests of: ) ) Javion Demarcus Boykin [DOB: 01/28/1999] ) ) Minor(s) under the age of 18. ) __________________________________________) COUNTY OF SUMTER
TO:
ADRIAN PARKER and TRONNIE RHODES DEFENDANTS ABOVE NAMED: SUMMONS
YOU ARE HEREBY SUMMONED and required to answer the Complaint in this action, a copy of which is hereby served upon you, and to serve a copy of your Answer upon Plaintiff’s attorney at the address below, within thirty (30) days following the date of service on you, exclusive of the day of such service; and if you fail to answer the Complaint within the time stated, Plaintiff will proceed to seek termination of your parental rights to the above-captioned child.
NOTICE OF FILING
YOU WILL PLEASE TAKE NOTICE that the original Summons and Complaint in the above entitled action were filed in the Office of the Clerk of Court for Sumter County, South Carolina on August 12, 2013, the object and prayer of which is an action for termination of parental rights and such other relief as set forth in the Complaint.
NOTICE OF RIGHT TO LEGAL COUNSEL PLEASE TAKE NOTICE that you have the right to request that an attorney be appointed to represent you if you cannot afford one. If you cannot afford one, you must apply IMMEDIATELY for one at the Sumter County Clerk of the Family Court, located at 215 N. Harvin Street, Sumter, South Carolina.
NOTICE OF HEARING YOU WILL PLEASE TAKE NOTICE that pursuant to South Carolina Code of Laws, Section 63-7-2570 (2012), a termination of parental rights hearing and permanency planning hearing in this matter has been scheduled to be held on November 21, 2013 at 9:30 AM. You are hereby notified to be present in the Sumter County Family Court, Sumter County Judicial Center - 2nd Floor, 215 N. Harvin Street, Sumter, South Carolina at this time.
DEBORAH TRUETT NIELSEN ATTORNEY FOR PLAINTIFF Post Office Box 68 Sumter, SC 29151 (803) 773-5531 ext 214 Sumter, South Carolina Filed September 13, 2013
Notice of Incorporation Notice is given that article of incorporation, which incorporates Martinez Contractors, Inc. has been delivered to the Secretary of State for filiing in accordance with the Georgia Business Corporation Code. The initial regisered agent at said address is Maximo Martinez. Notice is given that Articles of Incorporation which will incorporate “DENIM GARAGE, Incorporated, INCORPORATED,” will be delivered to the Secretary of State for filing in accordance with the Georgia Nonprofit Corporation Code (O.C.G.A. $14-3-202). The initial registered office of the corporation will be located at 2916 Brookfield Lane SW, Atlanta, Georgia 30331 and its initial reigstered agent at such address is JOSHUA C. LEWIS
Sept. 26 - Oct. 2, 2013
Rainbow Push Coalition
keeping track
by Jesse L. Jackson, Sr.
by Cheryl Pearson-McNeil
Keep Hope Alive with a new War on Poverty
) )
Viewpoints
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NNPA Columnist Only a couple of weeks ago, as the nation celebrated the 50th anniversary of the March on Washington, and Dr. Martin Luther King Jr.’s powerful “I Have a Dream” speech, I was reminded of the Rev. King’s last birthday, in January 1968. He combined it with work — a staff meeting, planning for the multiracial Poor People’s March, where we made plans to occupy the National Mall. He spoke to us of the need to march to demand an end to the War in Vietnam and to push for a full commitment to the War on Poverty. This week — four-and-a-half decades later — the U.S. Census Bureau reported that “the nation’s official poverty rate in 2012 was 15.0 percent, which represents 46.5 million people living at or below the poverty line.” That’s up from 46.2 million in 2011, and translates to a poverty rate of 15 percent — one out of every seven Americans. The Census Bureau says that number includes about 16 million children and almost 4 million seniors. Is anybody listening? The Census Bureau reported that median household income also dropped. As Reuters summarized it, “While the Standard and Poor’s 500 index gained 16 percent on a total return basis last year . . . median household income slipped to $51,017 from of $51,100 in 2011.” Is anybody listening? Or as Bill Moyers puts it on his web site: “That number may sound familiar to anyone who remembers George H.W. Bush’s first year as president. . . . because household income in 2012 is similar to what it was in 1989.” The Census Bureau report was released on the second anniversary of the Occupy Wall Street movement, which drove the issue of inequality in America into public debate. Unfortunately, House Republicans continue to try to head the nation the wrong way down austerity’s one-way street. Their latest act of meanness? The GOP-dominated House voted to cut $40 billion out of food stamps over the next 10 years! The Center for American Progress (CAP) had the details: “In a party-line vote, 217 House Republicans voted to cut $40 billion from the food stamps program.” In a press release titled “Reverse Robin Hood,” CAP continued: “The non-partisan Congressional Budget Office estimates that Thursday’s cuts will bump 3.8 million off the program next year, with an additional 2.8 million losing them each year on average over the next decade. Additionally, an estimated 210,000 children will lose access to free school lunch programs and 55,000 jobs will be lost in the first year of cuts alone.” This is not a War on Poverty, but a War on the Poor! Is anybody listening?
Perhaps not in Washington, where the collusion with Wall Street has created a 1 percent economy. As Berkeley professor Emmanuel Saez’s new study shows, “the top 1 percent captured 95 percent of the income gains in the first three years of the recovery.” Ninety-five percent of the gains to the top 1 percent. That’s just not right. Here’s a good example of how such outrageous greed works. Earlier this month, Vodafone agreed to sell its 45 percent stake in Verizon Wireless, to the tune of $130 billion. To quote Barron’s, “As it happens, the dividend will be eligible for preferential tax treatment.” Of course it will — the 1 percent writes the rules. Barron’s also noted: “The Vodafone group will incur only about $5 billion in U.S. taxes on the transaction, or just about 4 percent.” You don’t say. Not a single African-American, Latino, or female bond firm will share in the $265 million in fees generated from the mammoth $49 billion bond offering Verizon will use to fund the cash portion of the transaction. And the deal was government approved. But the poor did get some good news this week. It sounds like Pope Francis has been listening, has heard the cries of the poor. When asked what he wished for the Catholic Church, Pope Francis replied in a way that gave me great hope: “ . . . the thing the church needs most today is the ability to heal wounds and to warm the hearts of the faithful; it needs nearness, proximity. I see the church as a field hospital after battle. . . . Heal the wounds, heal the wounds. . . . And you have to start from the ground up.” Unfortunately, as writer Steven Rosenfeld pointed out, the “House GOP didn’t get the pope’s memo before slashing food stamps.” These cuts must be blocked. Even better, we could honor Dr. King and the March on Washington with a new War on Poverty. Keep hope alive. Jesse L. Jackson, Sr. is founder and president of the Chicago-based Rainbow PUSH Coalition. You can keep up with his work at www.rainbowpush.org.
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Black Consumer Power Still Matters It’s my pleasure to introduce you to Resilient, Receptive and Relevant: The African-Consumer 2013 Report. This is Nielsen and the NNPA’s third comprehensive, in-depth report on African-American consumers. I, along with Cloves Campbell, chairman of the NNPA, and Rev. Jacques DeGraff, who is the co-chair of Nielsen’s External African-American Advisory Council, officially released the report during the Congressional Black Caucus Foundation’s 43rd Annual Legislative Conference in Washington, D.C. during a press conference. Since I have been writing this column, you’ve seen me repeatedly write about our tremendous buying power and how we are to use that power wisely. Well, guess what? That buying power sees no signs of slowing down. Black buying power is on the rise; and is expected to reach $1.3 trillion by 2017. That’s some serious economic clout. How and where we use it is explained in this year’s report, with an even more thorough picture of the African-American consumer. There is so much valuable information; we can’t possibly digest it all in one sitting, so, in the coming weeks, I’ll help explain this report section by section. So, this week, let’s start with our strength in the U.S. population – the demographic information. On average, our population is three years younger than other demos – 35 compared to 38, which is a coveted age for marketers. Our population numbers have grown 64% faster than any other group in the country since 2010, which includes people who claim Black and another race. That’s 43 million Black people, or 14%, of the entire population – the largest racial minority in the United States. The Black population remains the largest racial minority in the United States as Hispanic is an ethnic identity, not a race. Blacks live all over the country, mostly in or around large metropolitan areas such as New York City, Atlanta and Chicago. But, 55% of us live in the South. And here’s an interesting fact, Blacks who moved to the South were young – 40% were adults ages 21 to 40. So, the Southern migration is not limited solely to older retirees. Now, you all know I love Beyoncé’s “Girls Run the World.” And as a matter of fact, we do! Black women are a force to be reckoned with, representing 52% of employed Blacks, controlling 43% of the $1 trillion current, collective African-American spending power, and owning the majority of Black businesses. The insights in this report do, indeed, show that we are a resilient group, but the report also documents our ability to thrive through tough economic times. Seventy-three percent of Whites and 67% of Hispanics believe that Blacks are a great influence on popular culture. Think about it: music (e.g. jazz, blues & hiphop), clothes, language (e.g. slang) and gestures (e.g. “fist bumps,” made even more popular by the Obamas).
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Education is important to us. The number of African-American college graduates was up 9% between 1990 (11%) and 2010 (20%). And, in a myth-shattering revelation, the report shows that we spend 44% more time on Education and Career sites than the total market consumers. Did you know that we read financial magazines like Forbes, Fortune and Black Enterprise, 28% more than other consumers? And, we spend an average 87 minutes on finance and investment websites. That’s 12% more than other groups. On the flip side, we could catch up in the actual purchase of mutual funds, first mortgages and stocks. But, the curiosity is there, which helps illustrate to financial institutions that there are opportunities to market and create more awareness about services to Black audiences. Now, we are just getting started, so stay tuned. You can also find a four-page copy of the report in the coming weeks, inserted into your newspaper. Check it out and let us know what you think. Okay, so, I’ve been doing all the talking here for the last three years, but I want to hear from you! Talk to me and let me know what you think. Let’s keep the conversation going. Cheryl Pearson-McNeil is senior vice president of Public Affairs and Government Relations for Nielsen. For more information and studies go to www.nielsen.com.
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Sept. 26 - Oct. 2, 2013