Mirj3855 brand guide 17

R E V O C S I D E H T F O E R T N CE

s u

BRAND GUIDE

HELLO

WELCOME TO THE SQUARE MIRRABOOKA.

THE SQUARE MIRRABOOKA BRAND GUIDE

3

OUR VISION

OUR VISION THE SQUARE MIRRABOOKA WILL BE THE FRIENDLY, SAFE CENTRE OF CHOICE FOR EVERYDAY SHOPPING, ENGAGING WITH THE ENTIRE COMMUNITY. The Square Mirrabooka brand, creative, language and tone must always reflect and communicate our vision. We are unique, we are welcoming, we are safe, we are your centre of choice - this is us.

THE SQUARE MIRRABOOKA BRAND GUIDE

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OUR POSITIONING

GET TO KNOW US OUR BRAND ENCOMPASSES WHO WE ARE - IT CELEBRATES US, OUR STAFF, OUR RETAILERS, OUR SHOPPERS AND OUR COMMUNITY. Our brand has a unique character and voice - one that resonates with our community.

We are authentic, welcoming, caring and thoughtful.

OUR BRAND TRAITS AUTHENTIC

WELCOMING

CARING

THOUGHTFUL

THE SQUARE MIRRABOOKA BRAND GUIDE

7

AUTHENTIC

WE ARE AUTHENTIC We have a character and voice that speaks with our community. We are proud of who we are. We share real stories and imagery of who we are in our communication.

We speak with our community, not to our community. We engage on a deeper level with the use of original content online, in our advertising, and in centre.

THE SQUARE MIRRABOOKA BRAND GUIDE

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WELCOMING

WE ARE WELCOMING We are your safe centre of choice. We are the centre of us. We are a destination for you to eat, shop, laugh, and discover new and exciting things. We welcome you, your family and friends to spend some time with us.

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CARING

WE ARE CARING We care about our people and the environment around us. We care about the unique culture that surrounds us. We care about the special traditions that you celebrate.

We want to know more about you. We care about you.

THE SQUARE MIRRABOOKA BRAND GUIDE

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THOUGHTFUL

WE ARE THOUGHTFUL We consider ‘us’, in all that we do. We are always thinking of the diverse and rich community that we are in. Our stores are selected just for you. The atmosphere in our centre, and staff that we employ are all for you. Our seasonal messages and promotions are created with you in mind. We think of you, as we plan our future.

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THE LOGO

THE LAUNCH OF A NEW NAME DEMANDS A NEW BRAND IDENTITY.

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17

THE LOGO THE SQUARE MIRRABOOKA LOGO DESIGN HAS BEEN INSPIRED BY THE DIVERSITY OF ETHNIC BACKGROUNDS THAT CONSTITUTE THE DEMOGRAPHIC MAKEUP OF THE PRIMARY, SECONDARY AND TERTIARY MARKETS THAT ARE SERVED BY THIS UNIQUE SHOPPING CENTRE.

18 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

Arguably, The Square Mirrabooka has Australia’s most diverse number of countries represented in its customer base with no less than 25.

The squares in the square have been designed to graphically represent this level of cultural diversity.

The colour palette of blue, white and grey has been chosen to deliver modernity, calmness, warmth and ultimately, deliver a focus on ‘The Square’ as the centre’s name.

Mirrabooka is now the signature...or statement of place.

Further, the graphic element of the multiple white squares in the blue square allows for interesting graphic interpretation both in signage and marketing extensions.

Typographically, the fonts are not only contemporary but timeless. The dark grey of ‘The Square’ is the perfect contrast to the blue of ‘Mirrabooka’ that relates to the blue square of the logo icon block that simply represents the region the centre serves. A fine key line delineates between the two typographical statements providing an anchor to the type panel.

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05 THE LOGO

SAY HELLO TO YOUR NEW LOGO. WHO YOU ARE. WHAT YOU SAY. HOW YOU SAY IT. 05 PHOTOGRAPHY

05 TYPOGRAPHY

20 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

AABC 12345

0 5 I M A G E T R E AT M E N T

05 GRAPHIC DEVICE

0 5 C O L O U R PA L E T T E

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VERTICAL & HORIZONTAL APPLICATIONS THE MASTER LOGO (CENTRED) VERSION should always be the priority logo in terms of usage however, in situations where the horizontal logo is best suited, the horizontal logo should be used. This is particularly relevant for the suite of signage – both exterior and interior – where architectural features or ‘logo opportunities’ will determine the usage format. The logo is only to be represented in its two colour version.

THE HORIZONTAL LOGO should be used on a white background and only used when space restrictions are limited to horizontal areas.

MASTER LOGO

22 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

HORIZONTAL LOGO

COLOUR & MONO VERSIONS The logo is only to be represented where possible in its two colour version (as shown in example 1) on a white background, or in mono either in black version to be used on a white background or in white which can be used on a coloured background.

THE MASTER LOGO should be used on a white background only.

THE MONO LOGO should be used on a white background only.

REVERSED LOGO should be used on a coloured background only.

MASTER LOGO

MONO LOGO

REVERSED LOGO

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CLEAR ZONE The clear zone is the space immediately surrounding the logo. It allows the logo to stand apart. When uncluttered, it becomes clearly visible and authoritative.

The clear zone has been marked around the two colour version of the stacked logo and is denoted by X. It should not be intruded under any circumstances. To establish the amount of space required the X refers to the width between the word ‘THE’ and ‘SQUARE’ in the stacked logo. The same clear zone is used in both the stacked and the horizontal logo.

The space between the graphic square and the words ‘THE SQUARE’ in the stacked logo is measured using the space between the letter ‘B’ and ‘O’ in MIRRABOOKA. The space between the graphic square and the words ‘THE SQUARE’ in the horizontal logo is measured using the letter ‘M’ in MIRRABOOKA.

24 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

DO’S & DON’TS DO’S

Logo to sit on white backgrounds or can sit on black at under 10% tint

This version can sit on either white or differing tints of black but none over 30%

This version can sit on either 100% black or differing tints of black but none under 30%

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DO’S & DON’TS DON’TS The examples below illustrate some of the most common logo application errors. By avoiding these errors, the integrity of the logo will be consistently maintained.

Do not alter the logo scale in any way

26 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

Do not add any additional copy to logo

Do not box the logo in any background colour

DO’S & DON’TS DON’TS The examples below illustrate some of the most common logo application errors. By avoiding these errors, the integrity of the logo will be consistently maintained.

Do not place logo on images

Do not put an outline around logo

Do not angle or crop logo

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LOGO INDENTATION / ALIGNMENT SPECS When applying The Square Mirrabooka logo across any piece of collateral, it must be placed in the top left corner of the artwork with clear space around it as shown below.

The examples on the following page demonstrate how the logo should be aligned and placed correctly.

The space between the logo and cut-off edge of artwork should be the same distance as shown between the line below “The Square� and the blue square of the logo.

28 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

LOGO INDENTATION / ALIGNMENT EXAMPLES The examples below illustrate the correct placement and spacing of the logo on various artwork.

VER O C S I D ITH W I D L A

us

ECT N N O C WITH $500 $500

ASK US ABOUT OUR SPECIAL ALDI OFFER! The Square Mirrabooka – The Centre of Us. thesquaremirrabooka.com.au

us

FREE WIFI

THROUGHOUT CENTRE CHOOSE THE SQUARE MIRRABOOKA FREE WIFI Follow us:

thesquaremirrabooka.com.au

THE SQUARE MIRRABOOKA BRAND GUIDE

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COLOUR

PRIMARY COLOURS COOL BLUE

MONO

THE MONO COLOURS ARE PANTONE 424C AT 100% ONLY AND WHITE

SECONDARY COLOURS COOL GREEN

WARM PURPLE

WARM ORANGE

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MIRRABOOKA BLUE Blue is one of the colours that we are exposed to the most on a daily basis, which makes it a colour that we feel comfortable, relateable and secure with. Apple chose this colour when it launched the new look bubble imacs at the beginning of 2000’s. It was selected because it symbolised fresh thinking and was the colour to represent the new millennium.

SECONDARY COLOURS The secondary colour palette was derived from colours found in rich textiles and handicrafts based on our multicultural customer base. These have the same tonal value and strength of the primary colour as all three make up the dominate colour mix.

32 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

COOL COLOUR MEANING - Tranquility. Understanding. Truth. Peace. Wisdom PANTONE 632C C93 M2 Y13 K6 R0 G155 B187 WEB #00a3c9

MONO COLOUR PANTONE 424C C0 M0 Y0 K70 R111 G111 B111 WEB #706f6f

COOL COLOUR MEANING - Restful. Growth. Healing. Sharing PANTONE 376C C56 M0 Y100 K0 R125 G194 B66 WEB #7dc242

WARM COLOUR MEANING - Compassion. Honour. Harmony PANTONE 2405C C43 M94 Y0 K0 R157 G53 B148 WEB #9d3594

WARM COLOUR MEANING - Adventure. Joy. Social Communication PANTONE 1235C C0 M32 Y95 K0 R253 G181 B37 WEB #fdb525

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A SUPPORTING COLOUR PALETTE HAS BEEN CREATED TO ADD DEPTH TO THE SQUARE MIRRABOOKA BRAND. The influence for this colour selection are exotic spices, textiles and decoration that resonate with our demographic. These colours can be added to promotional and marketing material to add depth and layering, while complementing the primary and secondary dominant colours.

These colours are softer to add a calming element to the energetic primary and secondary colours.

These colours are only to be used with the primary and secondary colours and not on their own.

34 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

PRIMARY, SECONDARY & SUPPORTING COLOUR COMBINATIONS Creating a mix and match colour system create longevity and doesn’t allow the primary and secondary colours to burn out.

It also uses an ethnic / multicultural element adding to an overall modern look and feel.

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TRANSPARENCY

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CORPORATE IDENTITY TYPOGRAPHY

TYPOGRAPHY The Square Mirrabooka corporate identity includes two font families: Helvetica Neue Condensed Bold and Helvetica Neue 57 Condensed, each with specific usage.

The following examples show the choice of weights available for typography.

Do not expand or condense any of these typefaces.

HELVETICA NEUE CONDENSED BOLD.

Helvetica Neue Condensed Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz HELVETICA NEUE 57 CONDENSED.

Helvetica Neue 57 Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

THE SQUARE MIRRABOOKA BRAND GUIDE

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CENTRE SIGNAGE TYPOGRAPHY

FRUTIGER 45 LIGHT

Frutiger 45 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz FRUTIGER 55 ROMAN

Frutiger 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz FRUTIGER 65 BOLD

Frutiger 65 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

THE SQUARE MIRRABOOKA BRAND GUIDE

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GRAPHIC DEVICE

GRAPHIC DEVICE GRAPHIC DEVICE – WATERMARK LOGO A watermark has been introduced to punctuate, highlight or create patterns.

A series of watermarks have been created and may be used in the design for corporate collateral, signage and ambient media.

Watermark examples Using the square graphic. Usage – signage and ambient.

THE SQUARE MIRRABOOKA BRAND GUIDE

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IMAGE STYLING

IMAGE STYLING NOTES A TRANSPERENCY AND FADE MAY BE USED IN THE BACKGROUND, HOWEVER NO FADE IS TO BE APPLIED TO THE CONTAINED IMAGE INSIDE THE BOX. THE GRAPHIC DEVICE IS TO BE SEEN ON THE BACKGROUND BUT PLACED BEHIND THE HERO SHOT.

THE SQUARE MIRRABOOKA BRAND GUIDE

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HERO SHOTS THE FOLLOWING SELECTION OF IMAGES SHOULD BE USED TO EFFECTIVELY COMMUNICATE THE DIVERSE RANGE OF THE PEOPLE THAT FORM OUR COMMUNITY.

46 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

THE SQUARE MIRRABOOKA BRAND GUIDE

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CAMPAIGN MESSAGES & PARAMETERS

us CHARTER

Charter Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz This font face is only to be used in conjunction with the word ‘us’. The purpose of this is to differentiate the text information between corporate and campaign material, as the us is a concept that will be carried out in marketing campaigns and not corporate branding.

THE SQUARE MIRRABOOKA BRAND GUIDE

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CAMPAIGN EXECUTION

AS A GRAPHIC DEVICE

TO E M O WELCENTRE OF THE C

us

AS A HEADLINE

AS BODY COPY

HELVETICA NEUE CONDENSED BOLD

HELVETICA NEUE 57 CONDENSED.

TITLE CASE

SENTENCE CASE - LOWERCASE ‘us’

WELCOME TO THE CENTRE OF US

The Square Mirrabooka does and will only offer what is relevant to us, the people that support the very centre of this amazing and diverse community.

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THE COLOURS OF US THE PRIDE OF US THE COOLNESS OF US THE STYLE OF US THE DIFFERENCE OF US THE HOME OF US THE MAGIC OF US THE SPIRIT OF US THE LOVES OF US THE FLAVOURS OF US THE UNIQUENESS OF US THE POWER OF US THE MANY FACES OF US THE FUN OF US THE VARIETY OF US THERE’S NO ONE LIKE US THE MULTICULTURALISM OF US

52 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

O T E M O C L WE NTRE OF E C THE

s u THE SQUARE MIRRABOOKA BRAND GUIDE

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COLLATERAL

ARTWORK ROLL-OUT THE FOLLOWING ARTWORK EXAMPLES DISPLAY COMMON APPLICATIONS OF LOGOS, COLOURS AND TYPOGRAPHY FOR THE NEW THE SQUARE MIRRABOOKA IDENTITY, KEEPING IN LINE WITH STYLE GUIDELINES TO MAINTAIN BRAND INTEGRITY.

THE SQUARE MIRRABOOKA BRAND GUIDE

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CORPORATE

56 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

FRONT

BACK

0001

This voucher can be redeemed at any of our cafés, coffee shops and the food court.

COFFEE VOUCHERS

VALID UNTIL

Example of coffee vouchers.

MIRJ3010

AUTHORISED BY REDEEMED AT

Follow us: The Square Mirrabooka – The Centre of Us. thesquaremirrabooka.com.au

THE SQUARE MIRRABOOKA BRAND GUIDE

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THE SQUARE MIRRABOOKA CENTRE DIRECTORY Map Ref.

Phone

ANZ ATM

J6

73

Ally Fashion

I10

9349 8275

Bankwest ATM

J11

84

Autograph

J8

9345 4893

Bankwest ATM

D7

102

Bras N Things

H8

9207 1045

Commonwealth ATM

J5

49/50

Crossroads

C7

9207 1236

Commonwealth ATM

H8

97

Dolly Girl

I8

9345 0233

Commonwealth ATM

J11

68

Ice Designs

9H

9440 5783

Commonwealth ATM

I6

81/82

Katies

J10

9349 5878

A9

9440 5966

I6

6229 0571

8

Millers Fashion

A8

9349 9610

NAB

D7

9285 3800

4

Noni B

A8

9344 5263

Redi ATM

C11

101

Rockmans

H8

9344 4385

Suncorp ATM

J11

44/45

Suzanne Grae

C8

9344 1593

Westpac ATM

J5

48

Valleygirl

C8

9207 2499

MIRJ3906

Fashion - Unisex

Berry Me

C9

K1

Boost Juice

C9

9207 2121

Best & Less

D10

9349 7286

40

Factorie

D8

9207 3435

Caffissimo

J11

9349 9413

MM6

Rivers

G9

K5

Donut King

J11

9344 1333

6

West Brothers

A8

9344 1413

9

Gloria Jeans

B9

9349 6464

Food Court

Hungry Jacks

F3

9344 6530

F106

Beefy’s Flame & Grill

F8

0430 590 935

106

Injera House

G8

9207 2322

F103

Between Slices

F8

9344 3604

K12

Jamaica Blue

J7

9345 5663

F108

Chinese Canton

E8

9344 2919

KFC

G3

9344 6882

F102

Fish n Chicks

G8

9349 0033

Mochachos

Phone

9344 1922

17

Smokemart

B10

9349 7393

62

Angus & Coote

E9

9344 2411

36

Carmen Jewellers

C9

9349 7861

70

Michael Hill

H9

9440 6015

15/16

Prouds

A9

9344 5038

33

Shiels

B9

9207 3955

BWS

D12

6145 5515

C9

9440 4199

35

95

Jackpot Lottery

I8

9344 6750

59

Mirrabooka Lottery

C7

9349 9400

32

The Lucky Charm News

C10

9344 1976

Optical 51

Eyestar Optical

C7

6162 6332

78

OPSM

I12

9344 4344

19

MME12

Specsavers

Pet Barn

B10

9440 0503

H10

6430 5413

K15

Jesters

F8

9345 0442

9345 4934

F109

Muffin Break

E8

9349 2959

3

Greg’s Discount Chemist

A7

9349 1961

9344 2077

F107

NiHon Sushi

F8

9344 4530

74

Priceline Pharmacy

I10

9344 2777

K10

Wendy’s (Coming Soon)

B11

9349 3530

Services

99

WA Noodle Shop

9349 6628

F101

Sumo Salad

G8

H8

9349 9796

F105

Tikka Sensation

F8

89/90

Australia Post

I5

13 13 18

F104

Roc Kebabs

F8

31

Chinese Therapeutic Massage

C10

9349 1838

17

Smokemart & Giftbox

A10

9349 7393

Footwear

14A

Community Police

A10

32

The Lucky Charm News

C10

9344 1976

83

Betts

J9

9344 1516

75

Thingz Gifts

I11

9345 3495

7

Novo

A8

9344 6895

I8

9345 4555

Optus

C10

6140 6000

Telstra

B10

9345 0095

110

Vodafone

D8

9440 1000

Big W Kmart

B5

6318 9904

L6

9345 7700

C7

9344 7434

Priceless Discounts

J11

9440 5566

The Reject Shop

G10

9349 1377

Discount Variety 57

Crazy Price

80 MM4 75

Thingz Gifts

I11

9345 3495

H9

9345 1575

Fashion Accessories 69

Strandbags

Fashion - Childrens 100A

Cute Kids Boutique

H8

9344 6770

10

Littlewoods Fashions

A9

9440 5966

71

Ollie’s Place

I9

9344 1786

IPN Medical Centre 85A

J7

I6

9200 0534

K11

Mobile Solution

J8

0420 218 895

C8

9344 4439

61

Phix Mobile

E9

9440 6900

85

Shen’s Massage

J8

9349 4880

C11

9349 5326

109

We Care Car Wash

M4

27

Meat Giants

C11

9344 6811

Shoe and Watch Repairs / Key Cutting

28

Mirrabooka Bakery

C11

9344 7202

55

21

Mirrabooka Fresh

B11

9349 0063

Supermarkets

76/77

Multi Family Mart

I11

9344 5752

M3

ALDI

25

Stay Healthy

C11

9349 5133

M1

Coles

L10

9345 5011

24

Shaheen Store

C11

6261 1996

M2

Woolworths

B12

6145 5515

Flight Centre

J9

9345 3111

Spendless Shoes

Fresh Food

Cobbler Plus

D7

100

Connor

G8

9440 4448

94

Ed Harry

I7

9345 1628

43

Lowes

C8

9207 1047

95A

Babylon for Hair

I8

9345 1250

83A

Essential Beauty

J10

9344 1044

94A

Just Threading

I8

6162 2260

88

LA Nails

J5

6161 5233

1

Professionail

A7

56

Ray Cvitan

C7

60

Salon Express

D9

9345 5556

47

Shining Quick Cutz

C8

0434 065 881

J5

9344 7477

87

Sportspower

K

L

M

N

O

9207 3077

82A

31 35 33

15 16

9

10

61

60

MM4

62

44/45 46 47

6

F106

51

K7

1

59

57

105

FOOD COURT

F109 F107

49/50 3

40 110

41

43 48

4

MM6 68

69

70

71

72

K15

K1 7

10

73

36

K3

9

8

8

K5

74 MM 39

32

ENTRY 6

11

75 MME12

29

18 17

13/ 14

25

28

19

12

TAXI RANK

79 80

F105

F102 F103

F104

100 102 101

106/07 100A

104

ENTRY 1

53

99

97 95A 93 96 98

94B

81/ 82

K11

9

83 83A

84

8

85

94A

85A

94

ENTRY 3

7

K12

56 55

92

6

91/ 91A

5

82A

IT

6 86 87

89/ 90

5

88 ENTRY 2

4

4

109

3

3

2

2

6162 2578

F10

Travel

Hair and Beauty

11 10

78 76/ 77

1

1 A

B

C

D

E

F

G

Map Legend

9349 8569

ATMs

Toilets

Parents Room

Disabled Toilets

Public Phones

Internet Kiosk

Health and Sports

Fashion - Mens

J

24

9440 6699

John’s Fish Mart

Payless Shoes

46

I

13

9349 6611

Looksmart Alterations

26

92

H

ENTRY 5

27 26

K10

7

Pharmaceutical

9349 7414

All Phones

G

ENTRY 4

IPN Medical Centre

Pet Supplies

I3

18

F

E

TAXI RANK

12

21

EB Games

Newsagents/Lottery

I8

29

D

13

Music, DVDs and Games

H8

94b

C

14

Liquor

Subway

Communications

B

Jewellery

Oporto

Cards and Gifts

A 14

A10

104

Discount Department Stores

TBC

MM39

79

98

Map Ref.

Persian Rug Gallery

CUSTOMER SERVICE DESK

Littlewood Fashions

Commonwealth Bank

K3

Retailer

13/14

PLAYGROUND

10

91/91A

D9

Shop

Homewares and Gifts

53

Cafe / Takeaway Food

Rebranded centre directory guide

Retailer

Fashion - Womens

Commonwealth ATM

CUSTOMER SERVICE DESK

Shop

PO BOXES

Phone

F1 08

Map Ref.

14A

Retailer

Banking

CENTRE MANAGEMENT OFFICE

Shop

H

I

J

K

L

M

N

O

(08) 9344 6166 43 Yirrigan Drive, Mirrabooka WA 6061 The Square Mirrabooka – The Centre of Us.

WWW.THESQUAREMIRRABOOKA.COM.AU

58 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

us with a OF US over all of of your choice.

THE GIFT get? Disc lue e what to to the va Can’t decid e at any retailer, today! to us am te ice rv gift card stomer Se Ask our Cu they’ll ch is why 12 ooka, whi d

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THE SQUARE MIRRABOOKA CENTRE DIRECTORY URS

ENING HO

9345 4893

H8

9207 1045

Crossroads

C7

9207 1236

Commonwealth ATM

H8

97

Dolly Girl

I8

9345 0233

Commonwealth ATM

J11

68

Ice Designs

9H

9440 5783

Commonwealth ATM

I6

81/82

Katies

J10

9349 5878

D9

10

Littlewood Fashions

A9

9440 5966

Commonwealth Bank

I6

6229 0571

8

Millers Fashion

A8

9349 9610

53

NAB

D7

9285 3800

4

Noni B

A8

9344 5263

Redi ATM

C11

101

Rockmans

H8

9344 4385

Suncorp ATM

J11

44/45

Suzanne Grae

C8

9344 1593

Westpac ATM

J5

48

Valleygirl

C8

9207 2499

Fashion - Unisex Best & Less

D10

9349 7286

9207 2121

40

Factorie

D8

9207 3435

79

Caffissimo

J11

9349 9413

MM6

Rivers

G9

9344 1922

K5

Donut King

J11

9344 1333

6

West Brothers

A8

9344 1413

B9

9349 6464

Food Court

Hungry Jacks

F3

9344 6530

F106

Beefy’s Flame & Grill

F8

0430 590 935

Injera House

G8

9207 2322

F103

Between Slices

F8

9344 3604

F108

Chinese Canton

E8

9344 2919

9344 6882

F102

Fish n Chicks

G8

9349 0033

I8

9349 7414

K15

Jesters

F8

9345 0442

FS3

Oporto

I3

9345 4934

F109

Muffin Break

E8

9349 2959

104

Subway

H8

9344 2077

F107

NiHon Sushi

F8

9344 4530

K10

Wendy’s (coming soon)

B11

9349 6628

F101

Sumo Salad

G8

9349 3530

99

WA Noodle Shop

F105

Tikka Sensation

F8

F104

Roc Kebabs

F8

H8

9349 9796

17

Smokemart & Giftbox

A10

9349 7393

Footwear

32

The Lucky Charm News

C10

9344 1976

83

Rebranded centre directory guide

75

Thingz Gifts

I11

9345 3495

94b

All Phones

I8

9345 4555

MIRJ4288

29

Optus

C10

6140 6000

Fresh Food

18

Telstra

B10

9345 0095

26

John’s Fish Mart

C11

9349 5326

110

Vodafone

D8

9440 1000

27

Meat Giants

C11

9344 6811

28

Mirrabooka Bakery

C11

9344 7202

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6318 9904

21

Mirrabooka Fresh

B11

9349 0063

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Novo

92

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9344 6895

9344 4439

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Multi Family Mart

I11

9344 5752

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C11

9349 5133

Crazy Price

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9344 7434

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Priceless Discounts

J11

9440 5566

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The Reject Shop

G10

9349 1377

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Babylon for Hair

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9345 1250

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9345 3495

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J10

9344 1044

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Just Threading

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6162 2260

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LA Nails

Strandbags

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9440 6015

Pharmaceutical

15/16

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9344 5038

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9349 1961

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Shiels

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9207 3955

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Priceline Pharmacy

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9344 2777

BWS

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6145 5515

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Music, DVDs and Games 35

EB Games

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ATMs

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9344 1786

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9349 7861

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9349 8275

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I10

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CENTRE DIRECTORY

Map Ref.

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THE SQUARE MIRRABOOKA BRAND GUIDE

59

NIHON SUSHI Small classic coffee or tea & muffin $6.95 Valid until 30 June 2016

SQUARE MEALS Example of voucher materials.

MIRJ4060

Handroll plus can of drink or water $5

Your choice of FREE water or samosa with every order above $15

Valid until 30 June 2016

Valid until 30 June 2016

2 x Small coffees & 2 x muffins $12

Buy one fish & chips get the second one half price

Valid until 30 June 2016

Valid until 30 June 2016

w

Get a FREE bottle of water or 450ml coke with each Large Made to Order or Design Your Own Salad ordered Valid until 30 June 2016

FREE slice of lemon cake with your coffee Valid until 30 June 2016

Buy one burger & get one FREE Valid until 30 June 2016

Rice meal with drink & chips only $16 Valid until 30 June 2016

BETWEEN SLICES

60 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

Kids eat FREE when you spend $15 or more

Spend over $10 & get a FREE flat white coffee

FREE 6� Sub (of equal or less value) when you purchase a 6� & drink

Valid until 30 June 2016

Valid until 30 June 2016

Valid until 30 June 2016

MALL POSTER Example of mall posters.

MIRJ3918

Follow us:

THE SQUARE MIRRABOOKA BRAND GUIDE

61

FRONT

BACK

us

O TALK T FEEDBACK FORM Example of rebranded feedback form.

MIRJ3908

THE VOICE OF US It takes all of us to create The Centre of Us. We’d love to hear what you think about The Square Mirrabooka.

We welcome your comments by filling in this card with your suggestions.

Follow us:

The Square Mirrabooka – The Centre of Us. thesquaremirrabooka.com.au

62 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

BACK

FRONT

RETAILER BROCHURE Example of retailer brochure.

MIRJ4082

INSIDE SPREAD

THE SQUARE MIRRABOOKA BRAND GUIDE

63

STICKER Example of branded stickers.

MIRJ3911

64 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

OUTDOOR WALL DECALS Large format outdoor branding.

MIRJ3907

THE SQUARE MIRRABOOKA BRAND GUIDE

65

HOARDING Example of full height and srip panel hoarding background.

To be applied after hoarding is installed. This background pattern is not to be altered or stretched in any way.

MIRJ4299 MIRJ4300

66 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

HOARDING Example of strip hoarding with high adhesive SAV’s installed. These are printed as seperate objects and are installed with a visual mockup provided.

The logo is represented on the first panel, top left (not the wing, if there are any).

The messages and images can be repeated depending on length of hoarding.

ING EXCITORE T S NEW OINING J

us

OME WELCO THE T OF RE CENT

us

ING EXCITORE T S NEW OINING J

us

MIRJ4301

THE SQUARE MIRRABOOKA BRAND GUIDE

67

E M O C L E W TO THE F O E R T N CE

us

Every weekend from June 8 we’re filling the centre with LOADS OF FAMILY FUN AND ENTERTAINMENT. Plus you’ll be amongst the first to journey through one of Australia’s most unique stores - ALDI!

PRESS MATERIALS Example of press materials.

“Crazy Shape” Community News MIRJ4127

R DISCOVEEW THE N

us

Over the coming weeks you may notice a new look at The Square. THIS NEW LOOK EMBRACES THE DIVERSITY AND UNIQUENESS OF THE CENTRE and celebrates YOU, our wonderful customers.

ER DISCOVIT W H FASHION

us

SAVE 10% VIA REDEMPTION ON PURCHASES OVER $50* DURING FASHION WEEK at The Square. Join us May 28 for roving catwalks or visit thesquaremirrabooka.com.au for more information on free makeovers and hairstyling.

The Square Mirrabooka – The Centre of Us. thesquaremirrabooka.com.au

68 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

TE CELEBRAITH ALDI W

us

ALDI opening June 8 at 8:30am. To celebrate, we’ll be filling the centre with LOADS OF FAMILY FUN AND ENTERTAINMENT through June. Plus you’ll be amongst the first to journey through one of Australia’s most unique stores - ALDI!

IN CENTRE LARGE BANNER MIRJ3920

THE SQUARE MIRRABOOKA BRAND GUIDE

69

WEBSITE RESKIN Example of website reskin banner.

MIRJ3916

70 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

FACEBOOK BANNER Example of Facebook banner.

MIRJ3917

THE SQUARE MIRRABOOKA BRAND GUIDE

71

NOTE PADS Example of branded note pads.

MIRJ4029

Follow us:

72 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

Centre Management 9344 1822 The Square Mirrabooka – The Centre of Us. thesquaremirrabooka.com.au

T-SHIRTS Example of branded t-shirts.

MIRJ4005

THE SQUARE MIRRABOOKA BRAND GUIDE

73

CAMPAIGN

74 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

A4 COUNTER CARDS Example of counter cards.

MIRJ3993

$500 0 $50

THE SQUARE MIRRABOOKA BRAND GUIDE

75

BACK

FRONT

$500 $500

DIRECT MAIL A 4-page square booklet to inform customers of the exciting change coming to The Square Mirrabooka.

MIRJ3991

76 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

INSIDE SPREAD

MALL POSTER Example of mall posters.

MIRJ3918

$500500 $

THE SQUARE MIRRABOOKA BRAND GUIDE

77

NOWN OPE PRESS MATERIALS Example of press materials.

Full Page Community News MIRJ4311

ALDI joins over 100 specialty stores at The Square Mirrabooka, PLUS Big W, Coles, Kmart and Woolworths.

There’s so much to discover!

Take a fresh look at us and you could WIN one of two all-new The Square Mirrabooka gift cards each valued at $500. Simply collect your competition card at ALDI, then get it stamped by shopping at any two other retailers in centre and you’re in the draw! Entry barrels are located at Coles and Big W entrances.

LAUNCH OF ALDI FUN ON WEEKENDS IN JUNE! Follow us:

78 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

$500 $500

Every weekend in June we’re filling the centre with loads of family fun and entertainment. Plus you’ll be amongst the first to journey through one of Australia’s most unique stores - ALDI! 4 Face painting! 4 Balloon twisters! 4 Samples and surprises!

The Square Mirrabooka – The Centre of Us. thesquaremirrabooka.com.au

W O N N OPE PRESS MATERIAL Example of press material.

Double Page Spread Community News MIRJ4312

ALDI JOINS OVER 100 SPECIALTY STORES AT THE SQUARE MIRRABOOKA, PLUS BIG W, COLES, KMART AND WOOLWORTHS. THERE’S SO MUCH TO DISCOVER!

$500 $500

Take a fresh look at us and you could WIN one of two all-new The Square Mirrabooka gift cards each valued at $500. Simply collect your competition card at ALDI, then get it stamped by shopping at any two other retailers in centre and you’re in the draw! Entry barrels are located at Coles and Big W entrances.

LAUNCH OF ALDI FUN ON WEEKENDS IN JUNE!

Follow us:

Every weekend in June we’re filling the centre with loads of family fun and entertainment. Plus you’ll be amongst the first to journey through one of Australia’s most unique stores - ALDI! 4 Face painting! 4 Balloon twisters! 4 Samples and surprises!

HE VER T DISCOENTRE OF C

us

The Square Mirrabooka – The Centre of Us. thesquaremirrabooka.com.au

THE SQUARE MIRRABOOKA BRAND GUIDE

79

OUTDOOR COLLATERAL Example of Busback artwork to display new branding.

MIRJ3989

80 T H E S Q U A R E M I R R A B O O K A B R A N D G U I D E

All important copy, image and logos should be kept within the blue ‘safe’

SEE YOU AT THE SQUARE MIRRABOOKA.

THE SQUARE MIRRABOOKA BRAND GUIDE

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