MotorCity Masterplan

from AE7 Masterplanning 2023

Concept Concept

Dubai, UAE

MotorCity is a mixed-use destination development that features commercial, residential, theme park and hospitality components in Dubailand. The master plan was designed with the racetrack in the heart of the development and is inspired by the spirit of the automobile. This unique development consists of the Automall complex, Uptown apartments, Green Community villas and terrace apartments, High Street office and retail, and F1X theme park. AE7 partners were involved in this project as the managing and design Directors of Burt Hill’s UAE offices, and managed the Client and team on a daily basis.

Project Size

215 million sq.ft / 20 million sq.m

Services

Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Market Analysis

Master Planning

Pre-Development Studies

Structural Design

Sustainable Design

Vision

Shores of Karbala

Karbala, Iraq

The new masterplan for City of Karbala integrates economic, social, cultural and environmental resources into a strategic plan. Three main ideas guide the masterplan’s development approach: efficiency, livability, and flexibility.

Optimizing densities and urban centers, using appropriate typologies, and sufficiently distributing services and public facilities all contribute to the masterplan’s approach for an efficient city. The development also provides synergies between phasing, investment opportunities, urban development and infrastructure organization.

The approach creates a livable city by designing a metropolitan network of multiple centers and a series of permeable environmental systems and by establishing a strategic deployment of green spaces on an urban level. Providing sufficient allocation of public services, neighborhoods and local scale are critical steps, as well as creating walkable and pedestrian friendly environments. To cater to various income groups and market sectors, the masterplan considers the need for various housing types and work opportunities and maintains a balance between traditional and modern.

The masterplan provides flexibility through land use allocation and distribution of different typologies and by maintaining the structural flexibility of the urban block and allowing easy manipulation and adaptation of the master plan to unforeseen changes.

43.7 mil sq.ft / 8.9 mil sq.m

The Valley Dubai, UAE

The vision behind The Valley master plan development is to create integrated master plan communities at 20 minutes’ drive from the iconic Burj Khalifa.

The project area is approx. 437 hectares, planned as mixed use predominantly low rise residential including a development “heart” and world class amenities available to all communities and linked by accessible, walkable green areas.

The Valley is the place of a “Life Well Centered” where the ideal of health living speaks to the core value of what is envisioned for the residents. Its design focuses on creating memorable neighborhoods that people can call “home”. Either resident in a villa or tenant of an apartment, the living environment encompasses a unique arrival experience through a world class designed gateway and landscaped boulevard, a vibrant town center and a 7-kilometer-long park called Emerald Necklace that is punctuated by activity nodes.

AE7 fully completed the Vision Masterplan stage, and following Concept Masterplan stage, including landscape and coordination with infrastructure. The project received final approval from Dubai Development Authority to proceed to Detailed Masterplan Stage.

URBAN MIXED USE MASTERPLANS (BROWNFIELD)

Project Size

1.9 million sq.ft / 177,000 sq.m

Services Architecture

Engineering

Infrastructure Design

Landscape Architecture

Masterplanning

Site Supervision

Sustainable Design

Vision

Dubai Water Canal Dubai, UAE

The existing Dubai Creek historically divided Dubai into two main sections: Deira and Bur Dubai. This body of water proved to be too deep to be cleaned naturally, creating an environmental need for change. The proposed solution was connecting the Business Bay to the Arabian Gulf via a canal.

The resulting Dubai Water Canal Project development includes multiple bodies of water. The 1.8-mile canal connects the Business Bay to the Gulf Bay, and a connection to Safa Park brings the beach experience inland.

Various green networks are incorporated into in the development’s design. These networks allow pedestrians complete autonomy from vehicular traffic. The green networks connect through the parks, residential buildings, shopping, and boardwalks and also flow onto and through buildings and above vehicular routes to create a truly unique destination experience.

This master plan provides harmonious connectivity to a diverse mix of uses and adjacent developments - whether it be by foot, car or boat – while also satisfying an environmental need.

Dubai Water Canal

Pedestrian Bridges

Dubai Water Canal

Safa B - Mixed Use Development

Dubai Water Canal

Safa A - Mixed Use Development

Project Size

10,759,325 sq.ft / 999,574 sq.m

Services: Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Market Analysis

Master Planning

Pre-Development Studies

Site Supervision

Structural Design Sustainable Design Vision

Deira Waterfront Dubai, UAE

Deira is one of the oldest communities in Dubai, rich in traditions and culture. It’s also one of the region’s most important economic hubs, a place where the city’s success was born and continues to grow. Deira Waterfront Development is located in the northern portion of the existing Deira District, across the street from the old Souqs and fronting the famous Dubai Creek. Through extensive planning exercises, this masterplan sensitively addressed unique cultural values and heritage as well as sentiments and aspirations for the creek experience. One of the important parts of the masterplan is close integration of the project with upcoming expansions of the Deira Wharfage and growing opportunities for merchants to conduct traditional business. The masterplan also carefully adds various missing components, such as urban plazas, parks, dedicated pedestrian or bicycle routes and links to multiple transportation hubs. The mixed-use nature of the program includes traditional retail shops backed by residential apartments, multiple hotel venues, dedicated commercial zones, transit-oriented hubs, structured parking garages, dedicated storage areas and community facilities. All this was only possible through a comprehensive study of the existing urban character of the city and specific needs of local businesses, residents and tourists. Deira is evolving and innovating by thoughtfully blending past, present and future in this rapidly growing city.