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Green Flag
Jockey Partners with Trackhouse Racing
There’s a good reason why Trackhouse
Racing drivers look comfortable at the front of the NASCAR Cup Series field this season.
Not only are their Chevrolets fast, but they are now leading the field in style.
Trackhouse Racing recently announced that Jockey International (Jockey), the pioneer of comfort and quality in active, casual and underwear, has signed a multi-year agreement to be a primary sponsor on the NASCAR Cup Series Chevrolets driven by Ross Chastain and Daniel Suárez.
The Jockey partnership with Trackhouse will be the first such team sponsorship in the 146-year history of the apparel brand.
At the core of the partnership will be the launch of the brand’s new Made in America Collection – an effort aimed at delivering premium quality product; reshoring American manufacturing jobs; supporting families in local communities; and providing a more sustainable option for American consumers.
“The ‘fit’ between Jockey and Trackhouse was evident from the start,” said Chris Smith, chief brand officer and EVP, International. “There is a shared vision in delivering a highquality, innovative product to consumers and in pushing boundaries by being a leader in our respective categories. Both organizations also share a dedication to community, and that’s really what drew us together. We are excited to partner with Trackhouse Racing and introduce the Jockey ‘Made in America’ Collection to more race fans across the country.”
SPONSORED UP SPOTLIGHTING TEAM PARTNERS
MIDNIGHT MOON & JEFFREY EARNHARDT KING’S HAWAIIAN JOINS RFK TRACKHOUSE ADDS ANOTHER PARTNER
MIDNIGHT MOON – THE
award-winning moonshine inspired by the family recipe of legendary bootlegger and NASCAR Hall of Famer Junior Johnson – has joined forces with NASCAR driver Jeffrey Earnhardt, grandson of Dale Earnhardt.
Earnhardt will be an official brand ambassador for Midnight Moon, continuing the brand’s celebration of Johnson’s bootlegging driving skills that led him to become one of the godfathers of NASCAR.
RFK RACING AND KING’S
Hawaiian have announced a sponsorship that will see the iconic bread company partner with Brad Keselowski and the No. 6 team for the remainder of the Cup Series season.
RFK and King’s Hawaiian will collaborate on compelling activation programs to engage the NASCAR community, and King’s Hawaiian will also serve as the primary partner on the No. 6 car for two upcoming races, including Nashville Superspeedway.
WORLDWIDE EXPRESS, A
global logistics provider, will serve as the primary sponsor of Ross Chastain’s No. 1 Chevrolet for 17 races over the next two seasons and four more times on the No. 99 Chevrolet of Daniel Suárez.
“We are proud to partner with Trackhouse Racing,” said Rob Rose, president of Worldwide Express. “Trackhouse has been one of the most exciting and interesting teams in 2022. Everyone wants to win, but Justin Marks’ approach is setting them up to win even bigger in the long term. The obsession with excellence and continuous improvement, down to the last detail, is what sets their program apart. This is directly aligned with the business approach shared by Worldwide Express employees, franchisees and agents.”
QUOTABLE
–WILLIAM BYRON AFTER JOEY LOGANO’S BUMPAND-RUN AT DARLINGTON
