PRESENTED BY
GREEN FLAG
Jockey Partners with Trackhouse Racing There’s a good reason why Trackhouse Racing drivers look comfortable at the front of the NASCAR Cup Series field this season. Not only are their Chevrolets fast, but they are now leading the field in style. Trackhouse Racing recently announced that Jockey International (Jockey), the pioneer of comfort and quality in active, casual and underwear, has signed a multi-year agreement to be a primary sponsor on the NASCAR Cup Series Chevrolets driven by Ross Chastain and Daniel Suárez. The Jockey partnership with Trackhouse will be the first such team sponsorship in the 146-year history of the apparel brand. At the core of the partnership will be the launch of the brand’s new Made in America Collection – an effort aimed at delivering
premium quality product; reshoring American manufacturing jobs; supporting families in local communities; and providing a more sustainable option for American consumers. “The ‘fit’ between Jockey and Trackhouse was evident from the start,” said Chris Smith, chief brand officer and EVP, International. “There is a shared vision in delivering a highquality, innovative product to consumers and in pushing boundaries by being a leader in our respective categories. Both organizations also share a dedication to community, and that’s really what drew us together. We are excited to partner with Trackhouse Racing and introduce the Jockey ‘Made in America’ Collection to more race fans across the country.”
SPONSORED UP
SPOTLIGHTING TEAM PARTNERS
MIDNIGHT MOON & JEFFREY EARNHARDT
KING’S HAWAIIAN JOINS RFK
TRACKHOUSE ADDS ANOTHER PARTNER
MIDNIGHT MOON – THE
RFK RACING AND KING’S
WORLDWIDE EXPRESS, A
award-winning moonshine
Hawaiian have announced a
global logistics provider, will serve
inspired by the family recipe
sponsorship that will see the
as the primary sponsor of Ross
of legendary bootlegger and
iconic bread company partner
Chastain’s No. 1 Chevrolet for 17
NASCAR Hall of Famer Junior
with Brad Keselowski and the No.
races over the next two seasons
Johnson – has joined forces with
6 team for the remainder of the
and four more times on the No.
NASCAR driver Jeffrey Earnhardt,
Cup Series season.
99 Chevrolet of Daniel Suárez.
grandson of Dale Earnhardt. Earnhardt will be an official
RFK and King’s Hawaiian
“We are proud to partner with
will collaborate on compelling
Trackhouse Racing,” said Rob
brand ambassador for Midnight
activation programs to engage the
Rose, president of Worldwide
Moon, continuing the brand’s
NASCAR community, and King’s
Express. “Trackhouse has been
celebration of Johnson’s
Hawaiian will also serve as the
one of the most exciting and
bootlegging driving skills that
primary partner on the No. 6 car
interesting teams in 2022.
led him to become one of the
for two upcoming races, including
Everyone wants to win, but
godfathers of NASCAR.
Nashville Superspeedway.
Justin Marks’ approach is setting
QUOTABLE
“He’s just an idiot. He does this stuff all the time. I’ve seen it with other guys.” – W I L L I A M BY R O N A F T E R JOEY LOGANO’S BUMPA N D - R U N AT DA R L I N G T O N
them up to win even bigger in the long term. The obsession with excellence and continuous improvement, down to the last detail, is what sets their program apart. This is directly aligned with the business approach shared by Worldwide Express employees, franchisees and agents.”
06
POLE POSITION 2022
PHOTOGRAPHY: GETTY IMAGES
