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The Positive Times Legacy

Keith Maddox & American Hat Company’s Enduring Symbol of Resilience

Keith Maddox, known affectionately as “The Hat King,” transformed American Hat Company into a cornerstone of the Western wear industry. When he took the reins, the company was already deeply respected for its craftsmanship, but Keith elevated it to new heights. His passion for authenticity, quality, and a love for the cowboy lifestyle is infused in every hat that comes off the production line. Under his guidance, American Hat Company not only became a beloved brand but also an emblem of the Western spirit itself—serving everyone from professional cowboys to Western lifestyle enthusiasts across the country.

Founded on a legacy of craftsmanship dating back to 1915, American Hat Company has remained committed to producing quality hats that embody the rugged and enduring spirit of the American West. Mr. Maddox’s influence took this legacy further, embedding a unique, personal philosophy into the heart of the brand—a philosophy that has grown far beyond hats.

The Iconic Symbol: 

One of the most enduring symbols of Mr. Maddox’s influence on American Hat Company is the  symbol. Originally, this mark was used as a cattle brand, a functional identifier in the ranching world. However, it took on a much deeper meaning as Mr. Maddox adopted it as a life philosophy. Visually simple yet rich in meaning, the  symbol represents “Positive Times”—an outlook that emphasizes seeing the good in every person and situation. This symbol is more than just a brand; it’s an emblem of a positive spirit that Keith infused into every aspect of the company.

This symbol now accompanies every hat that American Hat Company produces, serving as a daily reminder to approach life with optimism and resilience. For Mr. Maddox, the  was a way of life—

a commitment to making the world better through positivity and hard work.

The  embodies values that are at the core of American Hat Company: resilience, positivity, and authenticity. This philosophy isn’t just a slogan; it’s a guiding principle that shapes the company’s products and the experience it provides to its customers. For American Hat Company, the hats are crafted not only to protect from the elements but also to symbolize a way of life. Just as the hats are durable, authentic, and timeless, so too is the spirit that  represents. It’s about facing challenges with a positive mindset, about seeing the good, even in adversity, and about carrying that positivity into every interaction, every day.

For customers, wearing an American Hat is a choice to embody these values. Each hat sold is not just an accessory; it’s a part of a larger story and a reminder of the values that Mr. Maddox championed. It’s a badge of resilience and a connection to a community that shares a commitment to the Western way of life.

The Legacy

Keith Maddox’s legacy goes beyond the products; it’s woven into the culture of American Hat Company and has a lasting impact on the Western community. This “positive times” mindset has inspired the company to engage in numerous initiatives, supporting youth organizations, western heritage events, and rodeo programs. Mr. Maddox’s vision was not only to sell hats but also to make a difference—to support the next generation, to build community, and to foster positivity in every interaction.

When Mr. Maddox passed away in 2019, the Western community gathered in the Fort Worth Stockyards to celebrate his life and the legacy he left behind. His commitment to positivity and resilience was evident not only in the success of American Hat Company but also in the way he touched the lives of everyone around him. Today, his wife Susan Maddox continues his work with the same dedication, adding her own vision while upholding the values Keith cherished.

She has embraced the role of Matriarch of American Hat Company, ensuring that the “Positive Times” philosophy remains at the forefront of everything the brand does.

The  symbol is more than just a mark—it’s a legacy, a commitment, and a way of life that defines American Hat Company. Keith Maddox’s influence continues to guide the brand, reminding customers, employees, and partners alike to live each day with resilience and positivity. Under Susan Maddox’s leadership, American Hat Company proudly continues its mission of creating exceptional hats that stand as symbols of this lasting philosophy.

In a world that is ever-changing, the message of “Positive Times” endures, resonating with a community that values hard work, authenticity, and a positive outlook on life. With every hat produced, American Hat Company not only honors its heritage but also shares a piece of Mr. Maddox’s legacy—a reminder to face each day with optimism and the resilience that defines the spirit of the American West.

Yellowstone Season 5 Part 2 is out Now!

After a long two years, Yellowstone is back & fans are thrilled.

As Yellowstone returns for the final six episodes, fans aren’t sure what to expect for the official season-ender. Will this season be the end of the tumultuous Dutton saga? No one knows for sure. There’s been talk on the internet that there migh tbe discussions of a Season 6 but nothing has been confirmed or denied by Paramount.

Part 2 of Season 5 has the story picking up from the explosive conflicts that defined Part 1, with John Dutton’s grip on his ranch and political ambitions facing unprecedented challenges. Kevin Costner’s exit adds tension, leaving viewers guessing the fate of the Dutton family patriarch. With the rest of the season under speculation, fans can expect more power plays, deep family betrayals, and unpredictable alliances that will redefine the future of the Yellowstone ranch. If you’re looking for a way to get your Yellowstone fix but six episodes isn’t enough for you. Below is the recommended watching order for the

rest of the Yellowstone spin-off series. The shows all follow the multi-series universe that revolves around the Dutton family tree in 1883 and 1923. Both spin-off series explore the Dutton family’s legacy in Montana beginning with their journey depicted in 1883, a series chronicling James and Margaret Dutton’s grueling migration to claim land, confronting harsh conditions and relentless challenges. By 1923, the story advances to the next generation, who face historical upheavals, including Prohibition and the Great Depression. These interconnected series illustrate the Duttons’ enduring fight to secure and expand their Montana ranch, setting the stage for the eventual establishment of the iconic Yellowstone Ranch seen in the main series.

With that being said, I have personally loved watching the series’ in chronological order, getting the background of the Dutton family in each series leading to the present-day Duttion family that we all know and love.

Specialty acts to perform at National Finals Breakaway Roping for the first time in 2024

COLORADO SPRINGS, Colo. – Contract Personnel Tradeshow booth holders in 2024 in Las Vegas were provided a unique opportunity.

Tradeshow booth holders were provided an exclusive opportunity to perform during the 2024 Wrangler National Finals Breakaway Roping presented by Tito’s Handmade Vodka at the South Point Arena & Equestrian Center in Las Vegas, Dec. 3-4.

The PRCA would like to congratulate this year’s Specialty Act performers. This is the first time that the NFBR will have specialty act performers. Performers on Tuesday, Dec. 3:

• Kelly Clark

• Bella Da Costa & The Griffith Gang

• Austin Singley Performers on Wednesday, Dec. 4:

• Liberty Cunningham

“Review System” Will be Implemented for the First Time at the NFR

COLORADO SPRINGS, Colo. –

The 2024 Wrangler National Finals Rodeo presented by Teton Ridge, Dec. 5-14 at the Thomas & Mack Center in Las Vegas will have a new policy.

A “Review” system will be implemented at the upcoming NFR.

Only the six specific calls can be reviewed. Only calls made IN-ARENA by the Pro Officials will be reviewed. NON-CALLS WILL NOT BE REVIEWED.

■ Contestant competing before breaking the plane of the Barrier

■ Crossfire – Team Roping

• David Whitmoyer

• Cortney Clabaugh & Kate & Tera Flitton

The Top 15 WPRA breakaway ropers will compete for prize money of $300,000 in 2024 an increase of $50,000 from a year ago, during the two-day, 10-round performance.

General admission tickets are $30 each day, with reserve admission tickets available for $45 per day. Tickets can be purchased online at southpointarena.com or ticketmaster.com, by phone at 866796-7111 or at the South Point Hotel, Casino & Spa box office. Tickets are electronic unless purchased at the box office or specified otherwise online or over the phone.

The 2024 event will begin daily at 2 p.m. (PST) with doors opening at 1 p.m. daily. Parking at the South Point Hotel and Casino is FREE.

■ Livestock infraction –Tie-Down

■ Spur Out (Mark Out Rule) – Rough Stock Events

■ Barrier Malfunction –All Timed Events

■ No-Nod – All events

“As access to technology has increased, it is vital that we adapt a fair opportunity for competition. The PRCA is committed to providing our committees the best resources to allow for the best competition, including embracing video review, when possible,” said Steve Knowles, PRCA’s Director of Rodeo Administration.

Forney’s Ultimate Gift Guide for Welders

Looking for the perfect gift for the welder in your life? Here’s a selection of must-have tools and gear that are sure to be a hit!

4-1/2” Angle Grinder

ITEM#: 55864

Every welder needs a reliable angle grinder in their toolkit. Forney’s versatile angle grinder is ideal for cutting, grinding and polishing various materials including wood and masonry surfaces. Portable and easy to handle, it’s equipped with variable speed selection, a powerful 9A motor and double insulation for added safety. An essential tool for any welder’s arsenal!

• Wheel Size: 4-½”

• Amperage: 9A

• Power Input: 1000W

• Required Voltage: 120V

Forney’s EasyWeld® Lineup

ITEM#: 251, ITEM#: 261, ITEM#: 271, ITEM#: 298

The Forney Easy Weld® line makes welding accessible, affordable and easy to learn, perfect for everyone from hobbyists to seasoned metalworkers. With user-friendly features and powerful capabilities, these machines eliminate the intimidation often associated with welding. Each model comes with a quick start guide, helping users dive into projects right away. Whether you’re a beginner or a pro, the Forney Easy Weld line offers the perfect mix of simplicity and performance.

Steel Auto-Retractable Air Hose Reel with 3/8“ X 50’ Hybrid Air Hose

ITEM#: 75462

Engineered for longevity, this heavy-duty air hose reel is constructed from powder-coated steel with a spring-powered automatic recoil system. With a 250 PSI rating, this hose reel can tackle demanding projects while ensuring ease of use. Mountable on walls, ceilings or floors, it’s a durable and convenient gift for anyone’s workshop.

Fornair® 4.5 CFM 2.0 HP, 4-Gal Oil-Free Air Compressor

ITEM#: 555

Quiet, powerful, and perfect for indoor use, this Fornair® 4.5 CFM Air Compressor operates at 2.0 HP with a 120 PSI rating. Its ultraquiet 69 dB noise level makes it ideal for indoor applications, from carpentry to furniture making. A versatile gift for any craftsman!

■ Amperage: 12.5A

■ Voltage: 120V

Welding Gloves

For reliable protection against heat and flames, these welding gloves are a must. With a highperformance synthetic fabric blend, they offer a comfortable, durable fit for any job. A thoughtful gift for welders working in demanding conditions. Give the gift of quality, safety and performance with Forney’s lineup of essential welding tools and accessories!

Forney Auto-Darkening Welding Helmets

ITEM#: 55864, ITEM# 55857, ITEM# 55861, ITEM# 55859

Forney’s auto-darkening welding helmets are designed with HD optical clarity and true color technology for a comfortable, clear view. With a fast-switching speed of just 1/25,000 per second, these helmets are perfect for DIY enthusiasts, contractors, farmers and ranchers alike. A perfect blend of safety, reliability and convenience for welders who want top-tier protection.

Variable Six-Speed 1A

Rotary Tool Kit

ITEM#: 1915

A must-have for all of your detailed work! This comprehensive rotary tool kit includes over 99 accessories and a flexible drive shaft for easy access to tight spaces. Featuring a powerful 1A motor, six variable speed settings, and multiple applications for polishing, carving, sanding or cutting; it’s perfect for hobbyists and professionals alike, covering everything needed for intricate projects right out of the box.

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FOR WINTER FORNEY HAS YOU COVERED FOR COLD-WEATHER

PROJECTS

Honky-Tonks to Headliner Lainey Wilson’s “Whirlwind” Journey from

Lainey Wilson reflects on the whirlwind of

her career, from

Grand Ole Opry dreams to CMA

triumphs, while staying

grounded with grit, humor, and Southern roots.

BY ROB LANG

Whirlwind is not just the name of Lainey Wilson’s most recent album, but it is a very accurate description of her life right now. She is continuing on the County’s Cool Again Tour, she has partnered with Wrangler, Kendra Scott, and Charlie 1 Horse. She has won numerous CMA awards, ACM awards, and others. She spent time on a little show called Yellowstone. In addition, she is one of the newest members of The Grand Ole Opry and opened a bar in Nashville. A whirlwind indeed! In addition to being country’s most popular female artist, you’re also a role model and hero for young women. What does that feel like?

I will tell you, it’s a good feeling, but I don’t take it lightly. I know I’ve got a lot of little girls watching me, and I just want to make sure that I’m doing and saying things I’m proud of. And, yeah, it’s a little bit of a pressure, but I feel like I do better under pressure, so I can handle it, right?

I’ve noticed in interviews and on social media, you seem very real and down to earth. Does that come pretty natural on and off the stage?

I’ve learned that you can’t take yourself too seriously. I mean, at the end of the day, social media has become like a full-time job in itself. I signed up to write music and play shows and do all these things, but you gotta lean into these things. And for me, it just makes it much easier to be silly and not take it too seriously. I’d like to think I’m approachable, but I will tell you this: I have a lot of people in my life that keep me humble. I guess you could say I like to keep my people close; the people who make me feel like Lainey, the sister, the friend, the daughter, like the people who knew me before. They really just help keep both feet on the ground.

My daughter and I saw you at Radio City Music Hall in June with Ian Munsick and Zach Top. That was the best country concert we’ve ever seen! Whoever designed the set needs to win an award.

For a long time, I have been saying I wanted a truck on stage. So a lot of work went into it, and just hats off to my team - they made it happen. And it wasn’t easy, you know, we had to pivot a bunch, but we pulled it off. And now I’m like, what are we gonna do next?

I grew up impersonating Hannah Montana. I think that’s where I learned a little bit of stage presence because you get thrown into certain situations and you’re playing for a three-year-old’s birthday party and you’re playing for a nursing home the next day. You’ve got to figure out your crowd and figure out how to ebb and flow. It keeps you on your toes.

Have you ever met Miley Cyrus?

I actually met her a few months ago because I got to honor her at a Disney Legends performance. I got to get up there and sing “Best of Both Worlds”, honor her, and tell her how much she even meant to

me in my journey. It really showed me the ropes, and if you really want to do this, it’s not going to be easy. I was doing three or four parties a weekend. I did it for five years straight. If you want it, you’ve got to go get it yourself.

Tonight Steven Curtis Chapman is being inducted into The Opry, and you’re one of the newest members of the Opry. What does that feel like?

It’s the biggest honor that I have ever had in my life. There’s been a lot of really, really cool things happening in the last couple of years, but I will tell you, The Opry is where my dreams really started, that’s where they got set on fire. My parents took me when I was nine years old, and I remember seeing Little Jimmy Dickens, Crystal Gayle, and Bill Anderson. I remember thinking, I’m gonna stand in that circle one day. I just had this feeling even at nine years old. I know exactly where I was sitting. I look out there when I’m playing that stage, and I just think that little girl. wasn’t as crazy as maybe some people thought she was.

Lainey is performing at the MGM Grand in Las Vegas on December 14th.

A stunning tribute to side-by-side shotguns

Introducing the Heritage® Coachwhip

An heirloom-quality, side-by-side coach gun designed to transport you back to the rugged beauty of the American frontier. Whether displayed in a collection or put to use on the range, the Coachwhip is the perfect blend of tradition, craftsmanship and Western grit.

WALNUT STOCK, CRAFTED FOR COMFORT AND STYLE

EXPOSED HAMMER AND DOUBLE TRIGGERS

BREAK-OPEN ACTION WITH TANG SAFETY

BEAUTIFUL CASE-HARDENED FRAME WITH UNIQUE COLORING

SIDE-BY-SIDE 12-GAUGE WITH 18” BARRELS

You are obviously a hard worker. What do you do when you’re not working so hard, or when you’re not entertaining mil lions of people?

Those days are few and far between right now. But I do take those moments. Yesterday, I got to spend the whole day at home in my pajamas, sitting on the porch with my dog, drinking my coffee, and hav ing a whiskey by the fire. The simple things are the things that fill my cup and bring me so much joy, So I can go back out there and keep pouring out. Because if you don’t take those moments and you just keep on pouring and pouring and pouring that can get pretty dangerous.

I’m sure some young artists will come up to you and ask, “How do I do it?” And I’m sure there’s no secret formula because it didn’t happen over night for you. Can you dive deeper on that?

I just say to find your thing and keep at it. Keep at it, keep at it, keep at it. It’s different for everybody. If there were a formula, everybody would be doing it. There’s not. It’s like the stars have to align, and then they have to align again, and then somehow align again. And so I always just tell them - find your thing. It was about year seven of being in Nash ville, and now I’ve been there for 13 years, but I worked as a songwriter for those seven years because I knew that that was my strongest thing at that point. And I felt like if I could just get my voice heard by these labels, and my songs get pitched to these other female artists,

maybe that’s how I can get my foot in the door with becoming an artist like I always knew I wanted to do too. If your thing is social media, lean into it. If your thing is performing, then lean into it. It’s about not taking no for an answer but also being kind to everybody that you meet because they might not remember the songs you played or the song you sang in their office that day, but they might remember how you made them feel. Building those friendships and relationships with a lot of people. It matters. Was there a moment where you feel like you like after struggling, after fighting, after working, that you felt like you knew you like you were making it?

It is still a little surreal, but I will have moments every now and then that just kind of hit me out of the blue. And normally it’s when I’m by myself, like after the CMA’S this past year, I remember being in the back of the bus. We were somewhere in Florida about two weeks after I played this, after the awards, and I remember just sitting there by myself, I had done a little devotional, and it hit me like a ton of bricks. I don’t think I had taken enough time to really let it soak in about what had just happened. And so that was a moment where I felt like we were making it. And I hope I never really feel like I made it. I want to have the mentality that I was given this gift, and it’s my job to keep sharing it as much

Free Rein Coffee and Stetson’s Commitment to Veterans and the American Spirit

In a world of fast-moving trends, fleeting fame, and disposable products, few brands hold onto the legacy of rugged authenticity quite like Free Rein Coffee and Stetson. These two iconic names have come together to celebrate something greater than coffee or cowboy hats: a deep-rooted dedication to the spirit of service. With a shared mission to honor and support those who serve their country, Free Rein Coffee and Stetson are forging a unique partnership that goes beyond business—straight to the heart of American pride.

Trailblazer: A Coffee for Those Who Forge Their Own Path

Free Rein and Stetson came together to create something more than just a product. They wanted to capture the essence of the untamed spirit of the west. The result is Trailblazer, a coffee blend crafted to honor those who dare to forge their own path. Available in both ground beans and single-serve K-cups, Trailblazer is smooth, balanced, and slightly sweet—perfect for a morning on the ranch or the first cup after a long night on call.

Trailblazer isn’t just a nod to the classic cowboy coffee of the West; it’s also a tribute to veterans and active military members who embody the trailblazer spirit. With every bag of Trailblazer purchased, Free Rein donates a cup of coffee to a veteran or first responder, ensuring that every sip makes a difference. Both Free Rein and Stetson go beyond product sales in their commitment to those who serve. Free Rein supports multiple nonprofit organizations dedicated to veterans and military families, including the Special Operations Warrior Foundation, Wounded Warrior Project, and Tunnels2Towers.

Honoring the Cowboy Spirit in All of Us

Whether you’re wearing a Stetson hat or sipping on a cup of Free Rein coffee, there’s a sense of pride that comes with supporting brands that truly care. These products aren’t just accessories or morning routines; they’re symbols of the values that define us as Americans: grit, generosity, and respect for those who keep us safe.

As December draws near and Modern Cowboy readers start preparing for the season ahead, the partnership between Free Rein Coffee and Stetson serves as a reminder of what it means to honor those who dedicate their lives to service. Through the Stetson x Free Rein Cowboy Coffee Kits, the Buy a Bag, Give a Cup program, and their ongoing charitable contributions, these brands are giving back to those who give us their all.

The limited edition Stetson x Free Rein Cowboy Coffee Kits are available in both grounds or keurig cups, and include two beautifully crafted ceramic mugs in a premium gift box set for $70.

Stop by the Free Rein and Stetson booths at NFR this December!

IT’S TIME FOR THE

Wrangler National Finals Rodeo

Everything you need to know about attending the National Finals Rodeo in Las Vegas.

Whether it’s your first time in Vegas for the NFR or your tenth, this guide serves as your go-to for things going on around town plus everything you need to know about performances, concerts, gift shows, special events and so much more.

Taking place at the Thomas and Mack Center, fans and athletes alike are more than ready for the 10-day super bowl of rodeo. There’s something truly magical about this time of year in

Las Vegas. It’s everything from people stopping in their tracks for the National Anthem played every evening at the Thomas and Mack Center to the athletes competing with everything they have to get to that world championship. The best way to describe it is electric, there’s nothing else quite like in the world of sports. If you’re experiencing it for the first time, then I hope to give you all of the ins and outs that you need to know about while you’re there.

Defining Quality for Generations

Photography by Anna Christian, @call.it.christian

NFR 2024

NFR Performance Schedule

Kick back and relax as you enjoy two hours of the best sport on dirt. With entertainment openings every night by renowned country artists and explosive pyrotechnics, a live NFR performance is unlike anything you’ve ever experienced before. Every performance starts promptly at 5:45 and goes on until 8 pm each evening.

THURSDAY, DECEMBER 5

National Finals Rodeo

First Performance

• 5:45 p.m.

• Performance Sponsor: Pendleton Whisky

• Opening Entertainment: Vegas Night

• National Anthem: Kylie Frey

FRIDAY, DECEMBER 6

National Finals Rodeo Second Performance

• 5:45 p.m.

• Performance Sponsor: Coors

• Opening Entertainment: Ian Munsick

• National Anthem: Contest Winner

SATURDAY, DECEMBER 7

National Finals Rodeo Third Performance

• 5:45 p.m.

• Performance Sponsor: Hesston by Massey Ferguson

• National Anthem: Mary Millben

SUNDAY, DECEMBER 8

National Finals Rodeo Fourth Performance

Memorial Night

• 5:45 p.m..

• Performance Sponsor: Polaris Ranger

• National Anthem: Old Hickory

MONDAY, DECEMBER 9

National Finals Rodeo Fifth Performance Tough Enough to Wear Pink Night

• 5:45 p.m.

• Performance Sponsor: Montana Silversmiths

• Anthem: Paige King Johnson

TUESDAY, DECEMBER 10

National Finals Rodeo Sixth Performance

Resistol Rookie Night

• 5:45 p.m.

• Performance Sponsor: Resistol

• National Anthem: Contest Winner

WEDNESDAY, DECEMBER 11

National Finals Rodeo Seventh Performance Military Night

• 5:45 p.m.

• Performance Sponsor: Boot Barn

• National Anthem: Military Personnel

THURSDAY, DECEMBER 12

National Finals Rodeo Eighth Performance Canadian Night

• 5:45 p.m.

• Performance Sponsor: Durango Boots

• National Anthem: Tyler Booth & Canadian Anthem: Lynnae Meyers

FRIDAY, DECEMBER 13

National Finals Rodeo Ninth Performance Legacy Night

• 5:45 p.m.

• Performance Sponsor: RAM

• Anthem: Mae Estes

SATURDAY, DECEMBER 14

National Finals Rodeo Tenth Performance

National Patriot Night

• 5:45 p.m.

• Performance Sponsor: Wrangler

• National Anthem: SJ McDonald

Included with your ticket is access to the Cowboy Corral which is located in the Cox Pavilion, which is adjacent to the Thomas & Mack Center. There are live performances by the acts below BEFORE and AFTER the Wrangler NFR performance. Doors open nightly at 4 pm. Entertainment at the Cowboy Corral

Includes:

• Old Hickory December 5 — 7

• Josh Weathers December 8 — 11

• Justin Andrews and Neon Nights December 12 — 14

Schedule of Events

Daily Events

Live with Lucia

■ 10:15 a.m. — 11:15 a.m.

■ The Cowboy Channel Cowboy Christmas

Las Vegas Convention Center, South Halls Level 2

■ Ariat Rodeo Live Stage

■ Free Admission/Open to the Public Outside the Barrel with Flint Rasmussen

■ 12:30 p.m. — 1:30 p.m.

■ The Cowboy Channel Cowboy Christmas

Las Vegas Convention Center, South Halls Level 2

■ Ariat Rodeo Live Stage

■ Free Admission/Open to the Public Conserving Country with hosts Garrison Allen and Shane Minor

■ 11:30 a.m. — 12:15 p.m.

■ The Cowboy Channel Cowboy Christmas

Las Vegas Convention Center, South Halls Level 2

■ Ariat Rodeo Live Stage

■ Free Admission/Open to the Public RMEF Calcutta

■ 1:45 p.m. — 2:30 p.m.

■ The Cowboy Channel Cowboy Christmas

Las Vegas Convention Center, South Halls Level 2

■ Ariat Rodeo Live Stage

■ Free Admission/Open to the Public YETI Junior World Finals

■ December 5-14 | 9 a.m. — 3 p.m./4 p.m.

■ Las Vegas Convention Center, South Halls

■ Wrangler Rodeo Arena

RMEF Hunter & Outdoor Christmas Expo ALL IN Barrel Race

■ December 5 - 15 | Start times vary by day

■ The Orleans Arena

■ Free Admission/Open to the Public Ariat World Series of Team Roping

■ December 9 -17

South Point Arena & Equestrian Center

■ Free admission/Open to the Public

Specialty Events

DECEMBER 3 - 4

Road to the Gold Buckle – Gold Carpet Contestant Welcome

■ Hosted by Garrett Yerigan and Presented by Cowboys & Indians Magazine

■ December 3 | 5 p.m. — 6 p.m.

■ South Point Hotel and Casino Adjacent to the Benny Binion statue

■ Open to the Public for Viewing National Finals Breakaway Roping

■ December 3 -4 | Doors open at 1 p.m. | 2 p.m. competition start

■ South Point Arena & Equestrian Center

■ Ticket Required ($45 for reserved seat/$30 for GA) Tickets available at South Point Box Office or Online

Cinch Western Kickoff Party

■ December 4

■ 8 p.m. — Doors open | 10 p.m. — midnight

■ South Point Showroom

■ Free Admission/Open to the Public (21+)

DECEMBER 5

Benny Binion’s World Famous Bucking Horse & Bull Sale

Stace Smith World Bronc

Futurity Finale

PRCA Permit Member of the Year Challenge

■ 8 a.m. — Doors open | 9 a.m. — Events begin

■ South Point Arena & Equestrian Center

■ Ticket Required ($30 ticket includes all 3 events) Tickets available at South Point Box Office or Online

DECEMBER

Wrangler NFR Autograph Session — Barrel Racers

■ 11 a.m. — 1 p.m.

Golden Nugget — The Grand Event Center Foyer

■ Free Admission/Open to the Public

■ First come/first served; contestants depart at 1 p.m. Bullfighters Only World Championships

■ December 6, 7 & 12-14 1:30 p.m.

Resorts World Las Vegas

■ Ticket Required | More at BullfightersOnly.com

DECEMBER 7

Wrangler NFR Autograph Session — Tie-Down Ropers

■ 11 a.m. — 1 p.m. | MGM Grand — Main Lobby

■ Free Admission/Open to the Public

■ First come/first served; contestants depart at 1 p.m. Bullfighters Only World Championships

■ December 6, 7 & 12-14 1:30 p.m.

Resorts World Las Vegas

■ Ticket Required | More at BullfightersOnly.com

DECEMBER 8

Fellowship of Christian Cowboys Cowboy Church joined by Texas Star

■ 10 a.m.

■ The Cowboy Channel Cowboy Christmas Las Vegas Convention Center, South Hall, Level 2

■ Rooms S-219-222

■ Free Admission/Open to the Public

Golden Circle of Champions

— Rodeo Clinic and Champions Banquet

■ 11:30 a.m. — 3 p.m.

■ Tuscany Suites & Casino

■ Honoring children fighting cancer and other life-threatening illnesses and their families

■ For more informatio visit: GoldenCircleofChampions.com Cowboy Church with Susie McEntire

■ 12 p.m. — Doors open | 12:30 p.m. — 2 p.m.

■ South Point Showroom

■ Free Admission/Open to the Public

Shopping

In addition to Cowboy Christmas, there are several other shopping marketplaces that you can find around town. You can find the full list below. All vendor shows are free and open to the public!

DECEMBER

Wrangler NFR Autograph Session — Team Ropers

■ 11 a.m. — 1 p.m. | The LINQ | Guy Fieri’s Vegas Kitchen & Bar

■ Free Admission/Open to the Public

■ First come/first served; contestants depart at 1 p.m.

DECEMBER 10

Wrangler NFR Autograph Session Steer Wrestlers

■ 11 a.m. — 1 p.m.

■ Circa — Vegas Vickie’s

■ Free Admission/Open to the Public (must be 21+ to enter Circa)

■ First come/first served; contestants depart at 1 p.m.

DECEMBER 11

Wrangler NFR Autograph Session — Bull Riders

■ 11 a.m. — 1 p.m. | Treasure Island — Gilley’s

■ Free Admission/Open to the Public

■ First come/first served; contestants depart at 1 p.m.

DECEMBER 12

Annual Pro Rodeo League of Women Style Show & Luncheon

■ 11 a.m. — 2 p.m. | South Point Grand Ballroom

■ Hosted by The South Point Hotel, Casino & Spa

■ To benefit the Justin Cowboy Crisis Fund

■ Ticket Required

Wrangler NFR Autograph Session — Bareback Riders

■ 11 a.m. — 1 p.m. New York–New York — Beerhaus

■ Free Admission/Open to the Public

■ First come/first served; contestants depart at 1 p.m. Exceptional Rodeo presented by Nevada State Bank

■ 9:30 a.m. - 10:30 a.m.

At the Thomas and Mack Center

■ Free Event/Open to the Public

Bullfighters Only World Championships

■ December 6, 7 & 12-14 1:30 p.m.

Resorts World Las Vegas

■ Ticket Required | More at BullfightersOnly.com

DECEMBER 13

World of Rodeo Reunion & Gold Card Gathering

■ 10 a.m. — 2 p.m. | Gold Coast — Ballroom

■ Featuring western celebrities & rodeo champions

■ Live music, panel discussions, and more

■ For tickets call Larry Jordan at 406-223-6503

Wrangler NFR Autograph Session — Saddle Bronc Riders

■ 11 a.m. — 1 p.m.

Dawghouse at Resorts World Las Vegas

■ Free Admission/Open to the Public Bullfighters Only World Championships

■ December 6, 7 & 12-14 1:30 p.m.

Resorts World Las Vegas

■ Ticket Required | More at BullfightersOnly.com

DECEMBER 14

Bullfighters Only World Championships

■ December 6, 7 & 12-14 1:30 p.m.

Resorts World Las Vegas

■ Ticket Required | More at BullfightersOnly.com

THE COWBOY CHANNEL COWBOY CHRISTMAS

■ Open daily December 3 — 15 | 9 a.m. — 4 p.m.

■ Las Vegas Convention Center, South Halls

CINCH WESTERN GIFT SHOW

■ Open daily December 5 — 17 from 9 a.m. — 6 p.m.

■ South Point Exhibit Hall

ROPER COWBOY MARKETPLACE GIFT SHOW

■ Open daily December 5 — 14 from 9 a.m. — 5 p.m.

■ Horseshoe Las Vegas

STETSON COUNTRY CHRISTMAS

■ Open daily December 5 — 15 from 9 a.m. — 5 p.m.

■ Rio Las Vegas

DOWNTOWN CHRISTMAS EXPO

■ Open daily December 5 — 14 from 9 a.m. — 4:30 p.m.

■ The Plaza

To be a Cowboy is not just boots, chaps and hats Being a cowboy is attitude. It is your self reliance. It is respect.

“Best

“The only thing that changes in Bandera is time.”

Honorable Richard Evans, County Judge, Bandera County

place to live like an Old West Cowboy and to experience Cowboy Culture."

Catching up with 2024 Miss Rodeo America, Emma Cameron Royalty

iss Rodeo America is a title many young girls wish to achieve in their lifetime. Emma Cameron was no different. Her home in the his toric southwest of Santa Fe helped fuel Emma’s passion for rodeo at an early age. This passion and dedication to rodeo launched her to the national eye when she was crowned the National High School Rodeo Queen in 2018. After high school, Emma attended Cor nell University, then when on to work as a commodity risk management analyst in Kansas City before moving back to the Southwest, where she worked as a diagnostic technical specialist in the animal health industry. In 2023, Emma was crowned Miss Rodeo New Mexico 2023. In December of 2023, young Emma’s dreams came true when she was crowned Miss Rodeo America 2024.

As Miss Rodeo America 2024, Emma has served as the official representative of the Professional Rodeo Cowboys Association. This role can be grewling as she must travel approximately 50,000 miles and appear at nearly 150 rodeo performances, as well as making appearances at schools,

Q: Growing up, can you remember the moment that you knew you wanted to be a rodeo queen? If so, can you tell us more about that memory?

A: I knew I wanted to be a rodeo queen when I watched Chenae Shiner [2012 MRA] crown Paige Nicholson in 2013. I met Paige later that year at the New Mexico State Fair, and ever since I have wanted to be Miss Rodeo America.

Q: There is a lot more that goes into being a rodeo queen, let alone Miss Rodeo America. What is something you wish people knew about the role in rodeo that goes beyond the sash and crown?

A: As MRA, you are a representative of the PRCA and the Western world, working as an intermediary between the contestants, rodeo committees, and the public. You are gifted with the unique platform to be amongst all sides of rodeo, from visiting with sponsors, working with committees, meeting contestants, and inspiring the next generation of rodeo athletes. As a young professional in the industry, it truly is an incredible opportunity.

Q: What has been your most memorable experience in your time as Miss Rodeo America this last year?

A: My most memorable experience as Miss Rodeo America was the 2023 NFR. Being MRA at the NFR is truly special, and I genuinely enjoyed getting to spend the week with MRA 2023, Kennadee Riggs.

Q: What is your favorite rodeo event and why?

A: My favorite event is barrel racing, because that’s what I grew up competing in. I have a great appreciation for what it takes to make it as a professional barrel racer, and I admire both the horses and the contestants who spend all year on the road.

Q: What words of advice or encouragement would you give to a cowgirl out there if she wants to become a rodeo queen?

A: My biggest piece of advice is to find people you admire and work with them to make yourself who you want to be. It’s important to be able to take constructive criticism to make sure you are the best you can be when the time counts. Be willing to put in the hours and keep in perspective the joy and passion that inspired you to pursue your dreams in the beginning

Q: Modern Cowboy Magazine is all about providing an accessible platform for those interested in getting more involved in the Western Industry and Lifestyle. What would you say to someone who is curious about our lifestyle and wants to get more involved?

A: The rodeo industry, in particular, is special because anyone can be involved, and everyone who is willing to put in the work is welcome. The PRCA is open to any contestant who purchases a permit, and if they are competitive enough to win $1000, they can become a card-holding member. This structure is extremely unique for a professional sport and speaks to the camaraderie and culture of the rodeo world. Rodeo truly welcomes anyone who wants to be involved - whether you want to be in the arena or playing a part from behind the fence - the best way to get involved is to put yourself out there and get connected with someone in the boots you’d like to be in!

Q: Is there anything else that you want to share with our audience before wrapping up?

A: The Miss Rodeo America Pageant is November 30 through December 8th at the South Point Hotel, and many events have tickets for the public!

Sackett Ranch PIONEERING SINCE 1630

OUR HISTORY

Sackett Ranch isn’t just a brand— it’s a legacy.

Rooted in the rich history of the original Sackett family, our brand embodies the grit, determination, and pioneering spirit of the American West.

The Sackett family’s story goes back to 1630 when Simon Sackett first settled in the Massachusetts Bay Colony, no one famous or fancy, just hard-working folks working for their American Dream. Over the generations, they not only established a way of life but built a reputation for resilience and craftsmanship, which lives on in everything we do today.

We put our name into this brand, just like our blood, sweat, tears, and dedication into making it everything we dream it to be. The name Sackett lives in our brand as much as it lives in us. It is the most important thing that this brand remains family-owned and operated. We put our name on it, are married to it, for better or for worse, because we believe in the heritage and carrying the Sackett spirit into modern day.

OUR FUTURE

The modern-day brand of Sackett Ranch pays tribute to that heritage, with an unwavering commitment to bringing high quality products and doing our best to bring manufacturing back to America.

We strive to construct our Sackett Ranch Originals to be 100% American-made. From the cotton grown on U.S. soil to the stitching and screen printing handled by local craftsmen, every step of our SR Original products takes place right here, reinforcing our dedication to supporting local economies and industries.

Being an active part of the Western community is at the heart of who we are, which is why Sackett Ranch is increasing its involvement in the rodeo industry by sponsoring events and supporting athletes. We believe in supporting others as we all walk our collective journey toward the American dream.

As we evolve, we’re excited to continue making highquality, durable gear and apparel for those who share a love for Western traditions and the great outdoors. Our product lines are expanding, but one thing remains constant—our commitment to maintaining exceptionally built products for the modern adventurer.

With the horizon beckoning and Sackett Ranch by your side, every journey becomes an adventure, every moment a memory. Here’s to the trails we’ve tread and the paths yet to be explored.

NFR veteran Profile Dakota Eldridge

BY KRYSTA PAFFRATH

HOMETOWN: Elko, Nevada

AGE: 33 EVENT: Steer Wrestler

Dakota Eldridge is a professional steer wrestler known for his skill, grit, and remarkable performances in the rodeo arena. With a career that’s seen nu merous successes and a reputation as one of the sport’s most consistent competitors, Eldridge has solidified his place among the elite steer wrestlers of his generation.

Early Life and Rodeo Roots

Dakota Eldridge was born and raised in the small town of Elko, Nevada. Growing up in a rodeo-centric environment, it was no surprise that he gravitated towards the sport from an early age. The rural lifestyle and western traditions deeply influenced his passion for rodeo, and his natural talent was evident from the start. Eldridge began competing as a young boy, participating in youth and junior rodeos, and quickly showcased his abilities in multiple events. However, it was steer wrestling, also known as “bulldogging,” that truly captured his interest.

Steer wrestling is a unique rodeo event that combines strength, speed, and precision. It requires the competitor to jump off a galloping horse onto a running steer and wrestle it to the ground in the shortest time possible. The event demands not just physical prowess but also a strategic mind and impeccable timing. Eldridge’s agility and strength, along with his keen understanding of cattle, made him a natural at the sport.

Career Breakthrough and Highlights

Eldridge’s professional rodeo career took off in the early 2010s, when he started making a name for himself on the ProRodeo circuit. One of his first major career milestones was qualifying for the Wrangler National Finals Rodeo (WNFR) in 2013. This prestigious event, held annually in Las Vegas, features the top 15 contestants in each event, and Eldridge’s qualification was a testament to his growing prowess in steer wrestling.

That same year, Eldridge not only competed at the WNFR but also finished strong, earning the coveted title of the PRCA Steer Wrestling Rookie of the Year. This honor cemented his status as a

rising star in the sport and set the stage for what would become a consistent and successful career.

Eldridge’s performance at the WNFR over the years has been nothing short of impressive. He has made multiple appearances at the Finals, where the best steer wrestlers battle it out for world titles and large payouts. One of his standout performances came in 2015, when he won the average title at the WNFR, meaning he had the best combined time over the course of the 10 rounds. This victory not only earned him a hefty paycheck but also marked him as one of the toughest and most reliable bulldoggers in the business.

Looking Ahead

As of 2024, Dakota Eldridge remains a force to be reckoned with in the world of professional rodeo. His consistency and dedication to his craft have kept him at the top of his game for over a decade. While newer talents continue to emerge in the sport, Eldridge’s experience, competitive edge, and deep love for rodeo make him a perennial contender for championships.

Outside the arena, Eldridge is known for his approachable nature and commitment to promoting the sport of rodeo. He often speaks about the importance of hard work, mental toughness, and staying true to one’s roots. For aspiring rodeo athletes, he serves as both a role model and a source of inspiration.

As the steer wrestling world continues to evolve, Dakota Eldridge’s legacy is one that blends tradition with modern excellence. Whether he’s competing in the bright lights of Las Vegas or at a smaller venue in rural America, Eldridge’s presence in the arena is a reminder of what true rodeo passion looks like.

NFR veteran Profile Jackie Hobbs-Crawford

BY FISHER EASLEYSMITH

HOMETOWN: Stephenville, Texas

42 EVENT: Breakaway Roper

Mother, Wife, and 23x WPRA World Champion

are all titles

Jackie Hobbs-Crawford is synonymous with. Her skill, grit, and determination in and out of the arena make her a fierce competitor and set her apart from her peers.

Early Life and Rodeo Roots

Jackie Hobbs-Crawford was born in Springfield, Illinois, where she learned to ride horses and compete in rodeo events. It wasn’t until she moved to Sallisaw, Oklahoma, that she developed a lifelong passion for roping. While in high school and college, Jackie HobbsCrawford started making an impact, claiming several regional and national titles. After graduating from Tarleton State University with a degree in business, Jackie Hobbs-Crawford continued to make a name for herself in the pro rodeo world.

Jackie Hobbs-Crawford is known for competing in tie-down, team roping, and breakaway events. Tie-down is an event where the competitor ropes a calf around its neck on their horse and then dismounts to flank and flip the calf onto their side, where the competitor can tie three of the calf legs together. Once tied, the competitor will hold up both hands and get back on their horse.

Breakaway is similar, but the competitor must rope the calf around their neck, and time is called once the rope has come free from the saddle horn. Team roping is an event that consists of two riders, the header and the heeler. The team must work together to catch a steer. The header must catch the steer around the head, horns, or neck and dally to the left so the heeler can make their catch around the hind end of the steer.

she is the second most decorated member in the WPRA. Her world titles began to accumulate in 2008 after she won two world titles in all-around and tie-down roping. In the following years, she would win ten all around, six tie-down, four team roping, and three breakaway titles, for a grand total of 23 world titles. In 2024, she ranks in the top three breakaway competitors in the world.

Career Breakthrough and Highlights

Hobbs-Crawford has a lengthy list of wins under her belt, as

Most notably, she has set records as the first woman to qualify for the American Rope Horse Futurity Finals in the heading competition in Fort Worth, Texas, in 2022. She was the first woman to ever qualify for the American SemiFinals top 20 in the team roping. She was the first woman breakaway roper to win $50,000 dollars at a single event at the WCRA’s Windy City Roundup in Chicago, Illinois. Hobbs-Crawford won the Betty Gayle Cooper Ratliff Award during the National Finals Breakaway Rodeo in 2020 while pregnant with her daughter Journey, after ending her run in the first round at 1.9 seconds.

Looking Ahead

Heading into future seasons, we can expect Hobbs-Crawford to continue to balance life as a wife to 10X NFR Header Charly Crawford, mother to Kaydence, Creed, and Journey, pro rodeo competitor, and a mentor to those looking to find success in the sport. We know Hobbs-Crawford will continue to inspire the next generation of ropers and advocate for the sport she loves so much.

NFR rookie Profile Ashley Castleberry

BY FISHER EASLEYSMITH

HOMETOWN: Montgomery, Texas EVENT: Barrel Racing

AGE: 24

Barrel racer Ashley Castleberry is known for her perseverance, determination, and skill. She is rising to the top of the leaderboards and finding success as she goes. After overcoming a tragedy in 2022, Castleberry is quickly writing her name in the history of barrel racing.

Early Life and Rodeo Roots

Ashley Castleberry found her love for rodeo at a young age. At the age of 11, Castleberry began running barrels on her horse Stormy Dash. After graduating from New Waverly High School in 2018, she started her pro rodeo barrel racing career.

Career Breakthrough and Highlights

Castleberry quickly found success in the pro rodeo world. In 2019, she was named Rookie of the Year and ranked 42 in the world. The next year she gained more traction, ending the 2020 ranking at 18th in the world. In 2023, she was ranked 17th and won the average title at the Texas Circuit Finals Rodeo in Waco, Texas. This monumental win qualified her to compete at the NFR Open in 2024. As of 2024, she now ranks 3rd in the world following a successful summerwinning rodeo season in West Monroe, Louisiana, and Lehi, Utah. Continuing her success, she won the barrel racing title at the Cinch Playoff Event in Puyallup, Washington, in September. Castleberry also finished second at Herriman, Oakley City, and Heber City, Utah; Prineville, Oregon; and Bremerton, Washington.

pattern, they must sprint back to the finish line to stop the clock.

Challenges and Comebacks

However, Castleberry has seen her fair share of challenges. On Labor Day weekend in 2022, Castleberry was on the road between rodeos in eastern Washington when she got into a single-vehicle accident resulting in her horse trailer over-turning. The accident resulted in the passing of her horse Dunny and the severe injury of her horse, Stormy Dash. Stormy was sent to Washington State University Veterinary Teaching Hospital, where he spent six long weeks. Afterward, he returned to Texas and continued to rest and rehabilitate. Stormy has since been able to continue his rodeo career.

Castleberry competes in barrel racing. It is a rodeo event where the competitor must enter the arena at a run and clear a triangle of three barrels in a cloverleaf pattern. Once the competitor clears the

While Stormy recovered, Castleberry persevered and found her horse Skyy Blue. Though the two have had some lows, they have dominated in the arena and have become a force to be reckoned with.

Looking Ahead

As we look forward to the end of the 2024 season and beyond, we can expect to see Ashley Castleberry continuing to make waves in the barrel racing world. Her skill and determination keep her ranking higher and higher in the world standings. She will continue her momentum into the following seasons to reach her goals.

NFR rookie Profile

Dylan Hancock

BY KRYSTA PAFFRATH

Dylan Hancock may have grown up with a rodeo star for a father, but he’s making his own mark in the sport, quickly rising through the ProRodeo ranks. The San Angelo, Texas native is the son of Shane Hancock, a multi-event competitor in steer wrestling, team roping, and tie-down roping, and Dylan’s talent, grit, and versatility have become clear through his standout performances and major wins.

From a young age, Dylan displayed a natural knack for roping and competing across multiple events. Raised in one of the country’s most competitive rodeo hubs, he honed his skills alongside some of the toughest up-and-comers and seasoned professionals in the industry. Early in his career, he earned all-around titles at the Cinch World Championship Junior Rodeo and the International Finals Youth Rodeo, while also gaining experience at the Jr. Ironman competition—where he first showcased the all-around abilities that have defined his success in ProRodeo.

Personal Background and Influences

Standing at 6’3” and 180 pounds, Hancock’s tall frame and agility make him a powerful presence in the arena. He comes from a strong rodeo lineage—his father Shane was a talented competitor in multiple events, and his sister Macy Hancock competes in breakaway roping and barrel racing. Rodeo is a family tradition, and Dylan embraces every opportunity to ride and rope with those closest to him.

When he’s not chasing ProRodeo titles, Dylan is a student at Cisco College, where he balances collegiate competition with his professional career. During his freshman season, he qualified for his first College National Finals Rodeo (CNFR) appearance in the heeling event, a testament to his skill and dedication.

Hancock’s inspirations include legendary rodeo names like Trevor Brazile, Marty Yates, and Cody Ohl. Their influence is evident in his approach to the sport—pursuing excellence in every event and pushing himself to succeed wherever he competes.

Looking Ahead to the CTEC Ironman

Hancock’s next big challenge is the CTEC Ironman competition in Guthrie, Oklahoma. At just 20 years old, he will be the

second-youngest competitor in CTEC history, just one year older than 2021 Ironman champion Marcus Theriot at his debut. Additionally, Hancock is only the second Jr. Ironman alum to return as an Ironman competitor—a feat accomplished by none other than World Champion Tie-Down Roper Haven Meged.

Success at Guthrie requires not only talent but also strategic preparation, and Hancock is leaving no stone unturned. One constant for the event is his go-to horse “Earl,” a 16-year-old bay gelding who has been his reliable partner through multiple wins. As he gears up for the Ironman’s grueling events, Hancock is actively working to secure additional horses and support, using every connection in his network to ensure he’s ready for one of the toughest tests of his career.

“I’m getting after it now,” Hancock said. “I’ve been making phone calls nonstop trying to get help and horses lined out, it’s all moving really quickly.”

Balancing Success and Family Roots

Off the rodeo trail, Hancock enjoys spending time with family and friends, and he stays true to his Texas roots. His favorite rodeos include the iconic Cheyenne Frontier Days and his hometown rodeo in San Angelo, Texas, where he cut his teeth as a youth. He’s also an avid fan of the classic rodeo film 8 Seconds, and his go-to dining spot is Chili’s, where he can relax and refuel after long days on the road.

With his dedication, talent, and relentless drive to succeed, Dylan Hancock is a competitor to watch in the ProRodeo world. From his early days competing in youth rodeo to his record-setting rookie season and beyond, Hancock is proving that he’s a star in the making, poised to leave a lasting legacy in professional rodeo.

From back-to-back World Champion Bull, Ridin’ Solo to other household names such as Woopaa, Smooth Operator, SweetPro’s Bruiser, and Bushwacker, it’s no secret that the bulls are stars on the PBR® tour!

Young cowboys and cowgirls can now play the role of the bull with the Big Country Toys PBR® Bucking Bull & Rider.

With the push of a button, the chute gate ﬂings open, the timer starts, and the ride is on –try to buck the rider oﬀ before the timer strikes 8 seconds!

A ﬁrst of its kind, this interactive playset features authentic bucking action, an 8-second timer, crowd noise, and play-by-play announcer audio.

With the interchangeable bull and rider with helmet and cowboy hat, the thrill of PBR® is limitless!

NFR Athlete Guide 2024 TOP 15

If you’re a lifelong rodeo fan, you’ve likely been keeping up with the standings all year, but we are all about educating new fans, so we want to include who you can see competing under the bright lights during the ten days of the Wrangler National Finals Rodeo (NFR). These athletes work all year round, October through September, trying to earn a spot in the top fifteen in their event. They work their way through the ranks by attending PRCA-sanctioned rodeos and winning money that goes towards their year-end total, which determines who gets a ticket to the NFR in December. Check out the top 15 athletes headed to the NFR in each event below. All information about the number of qualifications includes this year’s 2024 NFR qualification.

ALL AROUND

1. Shad Mayfield | $224,412.77 | Clovis, NM | 6x NFR Qualifier | 1x World Champion

2. Junior Nunes Nogueira | $190,401.08 | Presidente Prudente, SP | 11x NFR Qualifier | 3x World Champion

3. Coleman Proctor | $185,703.12 | Pryor, OK | 9x NFR Qualifier

4. Wacey Schalla | $167,952.90 | Arapaho, OK | First Time NFR Qualifier

5. Tuf Cooper | $133,016.32 | Decatur, TX | 16x NFR Qualifier | 5x World Champion

6. Paden Bray | $107,546.62 | Stephenville, TX | 4x NFR Qualifier

7. Jake Clay | $101,966.47 | Sapulpa, OK | 2x NFR Qualifier

8. Erich Rogers | $99,768.86 | Round Rock, AZ | 13x NFR Qualifier | 1x World Champion

9. Tyler Pearson | $93,375.27 | Atoka, OK | 6x NFR Qualifier | 1x World Champion

10. Bodie Mattson | $92,365.14 | Sturgis, SD | First Time NFR Qualifier

11. Brushton Minton | $88,424.56 | Witter Springs, CA | 2x NFR Qualifier

12. Zane Kilgus | $79,160.66 | Pryor, OK | First Time NFR Qualifier

13. Marcus Theriot | $78,875.49 | Lumberton, MS | 2x NFR Qualifier

1. Shad Mayfield | $286,346.67 | Clovis, NM | 6x NFR Qualifier | 1x World Champion

Haven Meged | $221,308.91 | Miles City, MT | 6x NFR Qualifier | 1x World Champion

6. Marty Yates | $155,868.36 | Stephenville, TX | 10x NFR Qualifier

11. Tuf Cooper | $127,443.92 | Decatur, TX | 16x NFR Qualifier | 4x World Champion

12. Hunter Herrin | $123,998.66| Apache, OK | 14x NFR Qualifier

15. Quade Hiatt | $101,980.44 | Canyon, TX | First Time NFR Qualifier

TEAM ROPING (HEELERS)

TEAM ROPING (HEADERS)

1. Dustin Egusquiza | $201,007.70 | Marianna, FL | 7x NFR Qualifier

2. Tyler Wade | $191,737.56 | Terrell, TX | 7x NFR Qualifier | 1X World Champion

3. Kaleb Driggers | $177,360.55 | Hoboken, GA | 12x NFR Qualifier | 2x World Champion

4. Coleman Proctor | $155,790.29 | Pryor, OK | 9x NFR Qualifier

5. Clint Summers | $143,145.98 | Lake City, FL | 4x NFR Qualifier

6. Andrew Ward | $136,581.02 | Edmond, OK | 4x NFR Qualifier

7. Jake Smith | $129,366.12 | Broken Bow, OK | First Time NFR Qualifier

8. J.C. Yeahquo | $126,295.58 | Mandaree, ND | First Time NFR Qualifier

9. Brenten Hall | $125,663.15 | Jay, OK | 4x NFR Qualifier

10. Luke Brown | $117,418.34 | Rock Hill, SC | 15x NFR Qualifier

11. Clay Smith | $113,082.90 | Broken Bow, OK | 10x NFR Qualifier | 2x World Champion

12. Cyle Denison | $108,811.88 | Iowa, LA | First Time NFR Qualifier

13. Erich Rogers | $108,313.26 | Round Rock, AZ | 13x NFR Qualifier | 1x World Champion

14. Cody Snow | $108,268.78 | Los Olivos, CA | 8x NFR Qualifier

15. Derrick Begay | $105,068.55 | Seba Dalkai, AZ | 11x NFR Qualifier

1. Levi Lord | $201,007.70 | Sturgis, SD | 4x NFR Qualifier

2. Wesley Thorp | $191,737.56 | Throckmorton, TX | 9x NFR Qualifier | 2x World Champion

3. Junior Nogueira | $188,486.30 | Presidente Prudente, SP | 11x NFR Qualifier | 3x World Champion

4. Jake Long | $146,583.75 | Coffeyville, KS | 14x NFR Qualifier

5. Logan Medlin | $142,557.08 | Tatum, NM | 5x NFR Qualifier

6. Douglas Rich | $129,366.12 | Herrick, IL | 2x NFR Qualifier

7. Kaden Profili | $126,836.21 | Jacksonville, TX | First Time NFR Qualifier

8. Kollin VonAhn | $125,382.46 | Blanchard, OK | First Time NFR Qualifier

9. Tanner Braden | $124,958.76 | Dewey, OK | First Time NFR Qualifier

10. Coleby Payne | $122,196.95 | Stephenville, TX | First Time NFR Qualifier

11. Jonathan Torres | $117,704.78 | Ocala, FL | 3x NFR Qualifier

12. Buddy Hawkins | $114,789.14 | Stephenville, TX | 7x NFR Qualifier

13. Travis Graves | $112,042.13 | Jay, OK | 15x NFR Qualifier

14. Hunter Koch | $110,279.79 | Vernon, TX | 4x NFR Qualifier

15. Paul Eaves | $108,912.2 | Lonedell, MO | 11x NFR Qualifier | 2x World Champion

BAREBACK RIDING

STEER WRESTLING

1. Dalton Massey |$199,262.94 | Hermiston, OR | 2X NFR Qualifier

2. Dakota Eldridge | $169,401.29 | Elko, NV | 11x NFR Qualifier

3. Stetson Jorgensen | $153,752.08 | Blackfoot, ID | 5X NFR Qualifier

4. Will Lummus | $148,837.27 | Byhalia, MS| 7x NFR Qualifier

5. J.D. Struxness | $147,265.81 | Milan, MN | 6x NFR Qualifier

6. Jesse Brown | $135,265.90 | Baker City, OR | 5x NFR Qualifier

7. Don Payne | $116,916.29 | Stephenville, TX | 2X NFR Qualifier

8. Cash Robb | $110,556.68 | Altamont, UT | First Time NFR Qualifier

9. Rowdy Parrott | $108,610.92 | Mamou, LA | 4X NFR Qualifier

10. Ty Erickson | $99,656.56 | Helena, MT | 9x NFR Qualifier | 1x World Champion

1. Rocker Steiner | $233,318.94 | Weatherford, TX | 3x NFR Qualifier

2. Keenan Hayes | $219,083.09 | Hayden, CO | 2x NFR Qualifier | 1x World Champion

3. Leighton Berry | $172,955.15 | Weatherford, TX | 3x NFR Qualifier

4. Dean Thompson | $172,196.52 | Altamont, UT | 2x NFR Qualifier

5. R.C. Landingham | $171,419.82 | Hat Creek, CA | 5x NFR Qualifier

6. Jess Pope | $168,154.44 | Waverly, KS | 4x NFR Qualifier | 1x World Champion

7. Weston Timberman | $154,099.72 | Columbus, MT | First Time NFR Qualifier

8. Cole Franks | $139,556.41 | Clarendon, TX | 3x NFR Qualifier

9. Cooper Cooke | $139,067.13 | Victor, ID | First Time NFR Qualifier

10. Jacob Lees | $138,362.54 | Caldwell, ID | 2x NFR Qualifier

11. Bradlee Miller | $137,365.16 | Huntsville, TX | First Time NFR Qualifier

12. Cole Reiner | $137,128.24 | Buffalo, WY | 5x NFR Qualifier

13. Garrett Shadbolt | $137,095.72 | Merriman, NE | 3x NFR Qualifier

14. Taylor Broussard | $129,498.70 | Estherwood, LA | 3x NFR Qualifier

15. Richmond Champion | $128,964.98 | Stevensville, MT | 9x NFR Qualifier

NFR 2024

BULL RIDING

1. T.J. Gray | $244,843.59 | Dairy, OR | First

SADDLE BRONC

1. Damian Brennan | $280,035.39 | Injune, QL | 2x NFR Qualifier

2. Ryder Wright | $251,262.33 | Beaver, UT | 9x NFR Qualifier | 2x World Champion

3. Kade Bruno | $227,122.81 | Challis, ID | 3x NFR Qualifier

4. Wyatt Casper | $219,783.57 | Miami, TX | 5x NFR Qualifier

5. Brody Cress | $213,987.95 | Hillsdale, WY | 8x NFR Qualifier

6. Zeke Thurston | $211,385.40 | Big Valley, AB | 10x NFR Qualifier | 4x World Champion

7. Lefty Holman | $207,735.32 | Visalia, CA | 4x NFR Qualifier

8. Sage Newman | $187,939.77 | Melstone, MT | 4x NFR Qualifier

9. Statler Wright | $172,823.86 | Beaver, UT | First Time NFR Qualifier

10. Dawson Hay | $155,974.09 | Wildwood, AB | 4x NFR Qualifier

Logan Hay | $127,249.51 | Wildwood, AB | 2x NFR Qualifier

Trevor Reiste | $160,669.71 |

Qualifier

12. Jordan Spears | $129,996.52 | Redding, CA | 5x NFR Qualifier

13. Trey Kimzey | $128,454.56 | Strong City, OK | 4x NFR Qualifier

14. Tyler Bingham | $125,615.60 | Howell, UT | 4x NFR Qualifier

15. Creek Young | $158,846.73 | Rogersville, MO | 4x NFR Qualifier *

BREAKAWAY ROPING

1. Shelby Boisjoli-Meged | $146,664.56 | Miles City, MT | 4x NFBR Qualifier | 1x NFBR World Champion

2. Josie Conner | $139,098.18 | Iowa, LA | 3x NFBR Qualifier

3. Jackie Crawford | $135,498.02 | Stephenville, TX | 4x NFBR Qualifier | 1x NFBR World Champion

4. Kelsie Chace Domer | $133,036.93 | Dublin, TX | 3x NFBR Qualifier

5. Taylor Munsell | $132,997.53 | Alva, OK | 4x NFBR Qualifier

6. Martha Angelone | $131,098.51 | Stephenville, TX | 4x NFBR Qualifier | 1x NFBR World Champion

7. Maddy Deerman | $112,897.38 | Hope, NM

8. Danielle Lowman | $97,998.75 | Gilbert, AZ | 3x NFBR Qualifier

9. Rickie Fanning | $97,007.54 | Spearfish, SD | 3x NFBR Qualifier

10. Macy Young | $89,530.89 | Wittmann, AZ

11. Kendal Pierson | $87,558.56 | Wardlow, AB | 2x NFBR Qualifier

12. Hali Williams | $84,790.79 | Comanche, TX | 2x NFBR Qualifier

13. TiAda Gray | $82,446.97 | Portales, NM

14. Rylee A George | $81,956.93 | Oakdale, CA

Jordan Jo Hollabaugh | Pueblo, CO | $77,756.64 BARREL RACING

1. Hailey Kinsel | $204,102.54 | Cotulla, TX | 8x NFR

Average Winners & World Championship Winner

So we know that the top 15 contenders from each event make it to the NFR, but who gets the World Championship title? Good question! Each night of the NFR, there will be a round winner for the night and a gold buckle awarded for each event, every night. Round wins allow athletes to earn money throughout the week, adding to their total. The NFR Average Winner is the contestant in each event with the best average time or score during the 10-day event. Whoever has the most money accumulated at the very end is the World Champion. In some cases, we have seen athletes come, not win any rounds or the average, and still come out the champion. It really depends on how tight the competition is and who is bringing their A-game. Who do you think will be bringing home the World Champion Title?

About the National Finals Breakaway Roping

The 2024 Wrangler National Finals Breakaway Roping, presented by Tito’s Handmade Vodka, will be held at the South Point Arena & Equestrian Center in Las Vegas, Dec. 3-4, 2024. The Top 15 WPRA breakaway ropers will compete for $300,000 in prize money, an increase of $50,000 from last year, during the two-day, 10-round event.

The event will begin daily at 2 p.m. (PST), with doors opening at 1 p.m. Tickets are $30 for general admission and $45 for reserved seating. Tickets can be purchased online, by phone, or at the South Point box office.

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NFR 2024

South Point Hotel & Casino: The Ultimate Destination for the National Finals Rodeo

Plan on Making South Point Your Place to be During the NFR in Las Vegas

BY KRYSTA PAFFRATH

When the National Finals Rodeo (NFR) rolls into Las Vegas each December, it’s more than just a championship rodeo event—it’s a city-wide celebration of western culture, cowboys, and rodeo. One of the main hubs for all things NFR is the South Point Hotel & Casino. Known as the go-to spot for horse and rodeo enthusiasts, South Point is packed with daily activities, special events, and entertainment tailored to rodeo fans and the Western lifestyle. From watching live rodeo action at viewing parties to shopping the vendors at the Cinch Western Gift Show, the South Point is the place to be. Here’s a comprehensive look at what to expect at South Point during the NFR:

Rodeo ViewingParties

One of the highlights at South Point during the NFR is the nightly viewing parties. If you don’t have tickets to the main event, this is the next best option. The casino transforms multiple venues, including the Showroom and Grandview Lounge, into full-fledged NFR viewing destinations. With giant HD screens, surround sound, and plenty of seating, you can experience the thrill of each eight-second ride and fastpaced roping in real-time.

South Point Presents Rocky Mountain Elk Foundation Viewing Party

DECEMBER 5 — 14

■ 5 p.m. — 10 p.m.

■ South Point Convention Center

■ Free Admission/Open to the Public

Cinch Western Gift Show

Taking place December 3-15th, the South Point’s Exhibit Hall hosts a massive western gift show that runs concurrently with the NFR. If you’re looking to snag unique western-themed gifts, custom cowboy hats, boots, jewelry, or even farm and ranch equipment, the South Point Western Gift

Show is a must-visit. With rows and rows of vendors showcasing high-quality goods, this is the perfect spot to shop for everyone on your Christmas list.

The South Point show is slightly more intimate than the sprawling Cowboy Christmas at the Las Vegas Convention Center, making it easier to explore and enjoy. It’s also a great way to mingle with like-minded fans, artisans, and exhibitors who share your passion for the Western lifestyle.

Special Events at the South Point Equestrian Center

South Point’s Equestrian Center is the crown jewel for rodeo lovers. Known for hosting top-tier equestrian events all year round, it becomes a central gathering place during the NFR. The arena buzzes with energy as it hosts special competitions, roping events, barrel racing, and team penning. For fans who want to see more rodeo action beyond the NFR events, this is the place to be.

During the NFR, the Equestrian Center also serves as a venue for specialty events, like the Ariat World Series of Team Roping Finals. Featuring hundreds of teams competing for big prizes, this event alone draws crowds of cowboys, cowgirls, and rodeo fans. Be sure

to check the daily schedule, as there’s always something exciting happening in the arena.

NFR After-Parties and Live Music

The party doesn’t stop when the rodeo ends each night. The South Point is famous for its NFR after-parties, featuring live country music, dancing, and a chance to unwind with other rodeo enthusiasts. The Showroom becomes a hotspot for these events, often featuring big-name country artists and up-and-coming acts.

Whether you’re looking to kick up your boots on the dance floor or just relax with a cold drink and some great tunes, the South Point is the place to be. Keep an eye out for surprise appearances by NFR contestants, who frequently drop by to join in the fun. Wrangler NFR Go Round Buckle

Presentations hosted by Flint

Rasmussen & Joe Beaver

DECEMBER 5 — 13

■ 9:30 p.m. (live broadcast on The Cowboy Channel)

■ South Point Showroom

■ Free Admission/Open to the Public

■ Concerts

■ December 5, 6, 7 & 8 - Chancey Williams

■ December 9, 10 & 11 - Aaron Watson

■ December 12 & 13 - Randall King

■ December 14 - Drake Milligan

NFR 2024

Miss Rodeo America Pageant

Every year, the South Point Hotel and Casino in Las Vegas hosts the Miss Rodeo America Pageant, a prestigious event celebrating the beauty, talent, and horsemanship of young women from across the country. Taking place during the excitement of the National Finals Rodeo, this pageant brings together state rodeo queens who compete in a series of rigorous challenges, including public speaking, personal interviews, and a variety of equestrian events. The competition showcases each contestant’s rodeo knowledge, grace, and ambassadorial skills, as the winner earns the title of Miss Rodeo America and the opportunity to serve as a spokesperson for the professional rodeo community. The South Point’s vibrant setting enhances the glamour and tradition of this annual celebration, drawing rodeo fans and supporters from far and wide.

DECEMBER 1ST

Miss Rodeo America – Official Contestant Introductions

■ 9:30 a.m. — Doors open to the public

■ 10 a.m. — 11:30 a.m. — Official introductions and visit with Miss Rodeo America

■ South Point Showroom

■ Free Admission/Open to the Public

DECEMBER 2ND

■ Justin Boot Parade | 6:45 p.m. | South Point Casino

■ Cowgirl Kickoff sponsored by Waddell & Reed

■ 7:00 p.m. — Doors open

■ 7:30 p.m. — 9:30 p.m.

■ South Point Showroom

■ For more information, visit www.missrodeoamerica.com

DECEMBER 3RD

Miss Rodeo America — Horsemanship Competition sponsored by AQHA

■ 7:30 a.m. — Doors open to the public

■ 8 a.m. — 12 p.m.

■ South Point Arena

■ Free Admission/Open to the Public

DECEMBER 6TH

Miss Rodeo America –Autograph Session

■ 4:30 p.m. — 5:30 p.m.

■ South Point Hotel, Casino and Spa — Grand Ballroom Entrance

■ Free Admission/Open to the Public

■ Other Special Events

DECEMBER 3

Road to the Gold Buckle – Gold Carpet Contestant Welcome hosted by Garrett Yerigan and Presented by Cowboys & Indians Magazine

■ 5 p.m. — 6 p.m.

■ South Point Hotel and Casino — Adjacent to the Benny Binion statue

■ Open to the Public for Viewing National Finals Breakaway Roping

■ 1 p.m. — Doors open

■ 2 p.m. — Competition begins

■ South Point Arena and Equestrian Center

■ Ticket Required ($45 for reserved seat/$30 for GA ticket)

DECEMBER 4

Cinch Western Kickoff Party

■ 8 p.m. — Doors open

■ 10 p.m. — midnight

■ South Point Showroom

■ Free Admission/Open to the Public (21+) National Finals Breakaway Roping

■ 1 p.m. — Doors open

■ 2 p.m. — Competition begins

■ South Point Arena and Equestrian Center

■ Ticket Required ($45 for reserved seat/$30 for GA ticket)

DECEMBER 5

2024 Benny Binion’s World Famous Bucking Horse & Bull Sale / Stace Smith World Bronc Futurity Finale / PRCA Permit Member of the Year Challenge

■ 8 a.m. — Doors open

■ 9 a.m. — Events begin

■ South Point Arena & Equestrian Center

■ Ticket Required ($30 ticket includes all 3 events) Ariat World Series of Team Roping Finale XVIII

■ December 6 — 15

■ South Point Arena & Equestrian Center

■ Free admission/Open to the Public

Staying at South Point

WHAT SETS SOUTH Point apart from other Las Vegas venues is its authentic, welcoming atmosphere. The hotel’s roots in the western community run deep, and that spirit is evident in every corner during the NFR. You’ll find cowboy hats and boots everywhere, from the casino floor to the restaurants, making it feel like a home away from home for rodeo fans. Whether you’re a seasoned rodeo attendee or a first-time visitor, South Point offers a genuine western experience that’s hard to beat. The staff and guests alike share a love of the sport and the lifestyle, creating a sense of camaraderie that you won’t find anywhere else. With its action-packed schedule, nightly entertainment, and a true cowboy atmosphere, the South Point Hotel & Casino is the place to be during the National Finals Rodeo. From live viewing parties to autograph sessions, live music, and specialty events, South Point brings the best of the rodeo world to fans in Las Vegas. If you’re in town for the NFR, be sure to stop by and experience the excitement firsthand. Whether you’re shopping, partying, or watching the rodeo action, you’re sure to create memories that will last a lifetime at South Point.

Learn more about staying at South Point Hotel at SouthPointCasino.com

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RISING COUNTRY STAR MAE ESTES’S TAKE ON Family, Faith, & Country Fame

Mae Estes shares her journey from rodeo dreams to the Grand Ole Opry stage, fueled by grit, faith, and love for her fans and family.

BY ROB LANG

Hopefully, by now, you have heard a song or two from Mae Estes. Mae is part of the new wave of country music that has the feel and sound of more traditional country. She started in the rodeo arena and is now a driving force behind the microphone. She is a dynamo who doesn’t sit still and continues to release songs and perform everywhere. Mae’s fan club is affectionately referred to as “Maeniacs”. I had the pleasure of catching up with her when she was performing at the Grand Ole Opry at the end of July.

I read that you rodeoed growing up, can you tell me more about that?

I barrel raced from the time I could sit up on the horse. I trained and rode most weekdays and weekends. Then, I did FFA when I was old enough. I caught the entertainment bug when I was young, and I just wanted to make people happy. I’m still that person that says “hey” to strangers in the hallway. And it depends on where you’re at. We were recently in New York, and people were like, “Why are you talking to me? Like you don’t know me?”I was shocked to see the country music lovers out there, but they are diehards. What has been your experience in the music industry, and when did you start seeing any success?

The definition of success has changed for me over the years. When I moved to Nashville, performing at the Grand Ole Opry was number one on my bucket list. It was because my mom’s a massive classic country fan and, and revered the entire sentiment of the Opry. As of tonight, I played the Opry seven times, and my first time was in March of 2023. It feels like we’ve built a great relationship and they call me to fill in last minute a lot. It feels awesome to be on the bench.

I never had any financial backing, and my family is incredibly supportive. I come from a very small town in Arkansas, we live paycheck to paycheck and work very hard for it. And that’s the way I was raised. So I knew I was going to have to just figure it out on my own here. It’s very hard to live in Nashville and I was working three jobs from the second I got here while trying to fit music into that. My biggest success was signing a publishing deal in 2020, and that got me out of the restaurant industry and music became a full-time job. I was able to give it 110%. I was just so young and hungry and eager. The best advice I got was to find your champion. What does success feel like to you?

I’m still on very big stages and announcing myself like, “Hey, guys, you have no idea who I am. But I’m so excited to be here with you tonight.” When there are people in the crowd that have a sign for me, I’m mind blown. My family has always been so awesome. So they’re at everything they can be. It’s wild to know that I’ve connected with people that I’ve never met before. What is your biggest advice to others who are trying to find their way in life and music?

I moved to Nashville in 2015 and started releasing music in 2019.

The same advice I was given: find your champion. The biggest thing is to work hard and expect nothing. My work ethic has been a

massive piece of my career - no one can outwork me. You also have to work with your people and use their gifts and strengths. That’s hard for me, because I was always independent, but you got to have help in this industry. You’ve got to lean on your people and build your team out. I just don’t know how you do it by yourself.

What would you say to someone who might be looking up to you as a role model, especially young women?

It scares me to death to be a role model, because I feel like I have nothing together, and I am rough around the edges. The only time I feel at peace is when I am doing exactly what God put me on this earth to do. I’ve tried to just encourage them to dream as big as they possibly can. I was given some kind of drive and hunger to see and do more that I don’t even understand just like I said, some kind of god-given purpose. I enjoy meeting them probably way more than they enjoy meeting me. I hope they leave knowing it’s okay to be themselves, to be authentic, to be proud of who they are, and to love themselves more than anybody else could ever love them.

How long have you been married?

Four years. I’m astonished every day that I even get to have a partner much less like the one I do because Chad is my husband and he is the absolute most supportive, holds me together, and encourages me. He’s very much the reason I’m still sitting in this town. And then, of course, you write a cheating song right after you get married. How did that go over?

It’s hilarious because he’s also like so many people are offended by that song but he thinks it is funny. He understands that the sentiment of the song is about respect and communication. What if we all respected our spouses enough to actually bring that to them? Instead of telling somebody else we were thinking about cheating on him, and he’s just the absolute best piece of this. My team that I never saw coming and the best thing that’s ever happened to me.

About Mae Estes

MAE GOT HER START AT AGE seven in the middle of an Arkansas rodeo arena, singing the national anthem. Hope, Arkansas native, Mae Estes hasn’t stopped singing since. Paying dues in Music City for nearly a decade, she’s now stacked with stories to tell. In 2019, Estes began releasing music and signed her first publishing deal with Plaid Flag Music in 2020. She’s since racked up more than 13 million streams across platforms and over 1M views on YouTube, independently and organically building a quickly-growing fan base with her “plain-spoken truth” (The Boot). In 2022, “Thinkin Bout Cheatin’” became the first release from her debut EP as well as her first video feature on CMT. That same year, Mae was honored with Arkansas CMA Female Vocalist of the Year for the second time. In 2023, Estes independently released her debut EP, “Before the Record”, a six-song project produced by hit songwriter Paul Sikes. Later that year, she announced a signing with Big Machine Records, WME Agency, Kobalt Music, and Blue Bronco Entertainment. Post-pandemic events such as The Grand Ole Opry, NHL Stadium Series, PBR Stadium Series, Music City Grand Prix, Wrangler’s National Finals Rodeo, The Bluebird Cafe, CMA Fest, Nissan Stadium, The Country Music Hall of Fame, and more have hosted this “stonecold country newcomer” (Whiskey Riff). AIMP’s 2024 Rising Artist-Writer of the Year winner is one of the key Country females to watch, being named to CMT’s Next Women of Country Class of 2024 and a slew of artist watch lists (iHeart Media, Wide Open Country, Cowgirl Magazine, Entertainment Focus, Country Now, etc.) Estes prioritizes supporting our servicemen and women, having toured internationally with Armed Forces Entertainment and CreatiVets. She joins a host of fellow country artists and festivals on tour this year while releasing new music from her upcoming project.

Photo Credit: Ryan Kinder

Q&A with Fashion & Lifestyle C assandra

Against

all odds, Cassandra and her family have been through the unimaginable and now she’s sharing their story online.

Can you tell us a little more about your background and how you got started creating content online?

Cassandra: Absolutely. I always say my social media journey was born when my twins were born. Long story short my life happened like this: NICU twins were born 2018, I was diagnosed with thyroid cancer: 2019, My son, Lincoln, was diagnosed with Leukemia: 2020

This is how I ended up with a platform. I like to emphasize that I never felt alone. I was surrounded by so much love and support from well-meaning people that it was actually overwhelming. I was “copy & pasting” updates from person to person (the babies’ stability was constantly changing. For example, in and out of the incubators, Levi’s diagnosis of NEC, etc.) I eventually had no choice but to stop responding individually to people and I essentially started “blogging” through their 89-day

NICU stay though I didn’t view it that way at the time. I would post updates, how we were feeling, prayer requests, a photo, etc.

I was diagnosed with thyroid cancer 6 months after the twins came home. The twins had tons of special needs coming home from the hospital including Levi on oxygen. It took me three months to be diagnosed and my treatment lasted a few months. I received a total thyroidectomy and radioactive iodine. I was quarantined before the quarantine was cool.

Having said all of this, no amount of life experience can prepare you for your child being diagnosed with cancer. Lincoln was diagnosed with B-cell acute lymphoblastic leukemia on the 4th of July 2020.

He had just turned 4 years old.

His treatment was life-changing and debilitating, to say the least. His treatment lasted from July of 2020 to September of 2022.

Influencer Cooper

Through the years (and my family’s healing) my content has naturally evolved into more “everyday” content highlighting beauty, fashion, and photography while raising awareness. Have you always been involved/interested in Western Fashion?

Cassandra: Living in New Mexico all my life (I grew up in Santa Fe) it’s always been around me. Appreciating it didn’t come until later. I was a super tom-boy growing up and considered myself kind of a late “bloomer”. As my platform has grown over the past several years I’ve gotten deeper and deeper into the fashion scene and I’ve realized that Western culture and fashion have been under my nose my whole life. I grew up on the Santa Fe Plaza with handmade turquoise jewelry around every corner. My Grandpa’s cowboy hat has been hung up on the same hook by the kitchen since I was born, but I see it now. With having a larger platform online, is there anything in particular that you hope to get across through your content? (Your values, mission, a certain message, etc)

Cassandra: Raising awareness for causes I’m passionate about is the most important piece of my platform. I am heavily involved in the

nonprofit world and it feels like I’ve come full circle. I am currently serving on the committee for the biggest fundraising gala Make A Wish NM holds every year - Wine & Wishes. I currently serve on the board of a nonprofit organization called Camp Enchantment. This is a local NM camp that is dedicated to serving children who currently have, or who’ve had, cancer. I also volunteer every year to help fundraise for another local NM nonprofit called the New Mexico Dream Center. They are dedicated to serving women and children coming out of the darkness of sex trafficking.

Fashion, beauty, photography, being creative. These things are important, fun, and give me life but at the end of the day, the goal will always be to help guide people in the direction of more important things.

What is your favorite part about sharing your life and fashion online?

Cassandra: The friendships I’ve made and getting to be creative. I wouldn’t have near the amount of joy in my heart if I wasn’t actively using my abilities to create beauty.

What has been your biggest challenge in showing up online?

Cassandra: Being vulnerable with my audience and balancing it all. How do you want people to know or remember you from interacting with your content online?

Cassandra: I want people to leave my profile feeling empowered and inspired to make a difference in the world. And maybe feeling more confident about that new eyelash routine they’ve been wanting to try. *wink wink*

Cassandra’s Closing Thoughts

I’d love to share this quote that changed my life. From the book Streams in the Desert: by L.B. Cowman, it says this:

“Sorrow, under the power of divine grace, performs various ministries in our lives.

Sorrow reveals unknown depths of the soul and unknown capacities for suffering and service.

Lighthearted, frivolous people are often shallow and are never aware of their own eagerness or lack of depth.

Sorrow is God’s tool to plow the depths of the soil, so that it may yield richer harvests. Accordingly, it is sorrow that causes us to take the time to think deeply and seriously.

Sorrow makes us move more slowly and considerately and examine our motives and attitudes.

It opens within us the capacities of the heavenly life, and it makes us willing to set our capacities afloat on a limitless sea of service for God and for others.”

Make sure to follow Cassandra on Instagram @yochowdaa and learn more about her at CassandaRoseCooper.com

Keeping the Western Spirit Alive Through Art with Kathy Sigle

For full-time artist Kathy Sigle, the love of Western lifestyle and art began at an early age. From her childhood days spent moving across the country with her family to eventually settling in South Dakota, Kathy’s life has been richly influenced by her surroundings. The ranch life, a connection to animals, and her mother’s encouragement led her to a lifelong pursuit of capturing the essence of the West in her paintings.

In this conversation, Kathy opens up about her journey, from her earliest days as an artist to the unique creative process she’s developed for her work. She shares the inspirations drawn from her time spent on real working ranches, the value of connecting with her audience, and the pride she takes in preserving the Western way of life through her art. Read on to discover Kathy’s passion for her craft and the stories behind her remarkable watercolor creations.

Q: Can you tell our audience a little more about yourself?

A: The first ten years of my life were spent moving across the country due to my dad’s job. He was an engineer, and his employment took him to California, Colorado, Wyoming, and Argentina. While in South America, my mom took an art class with an old master oil painter, and I was her model for those portrait classes. That was my first real recollection of my mom’s painting. When we transferred back to the States, we moved to South Dakota, where we stayed for the next 17 years. It was during that time when my mom took a watercolor class and fell in love with the medium. She told me, “You’ve got to try watercolor!” (Prior to this, I had been doing graphite work.) We had a one-on-one watercolor lesson together, and that’s all it took. I was hooked, too! For the past 36 years, I have been a full-time watercolor artist.

Q: You mentioned you grew up with horses and spent time visiting your grandparents’ farm and around “Bessie,” the milk cow. How has that shaped your perspective or inspiration for your art?

A: When we moved to South Dakota, my parents bought some land, and we raised horses. I had also grown up around my grandparent’s place where they had a milk cow, chickens, and Herefords. All of this influenced my love for the ranch life and the desire to paint it. If I can create from real-life experiences, I feel the final painting will connect better with those who actually live that lifestyle. There’s nothing better than when a seasoned cowboy or cowgirl comes up to my painting and says something like, “There’s a lot of cow paintings out there that are really bad, and you’ve got it right.” or “You’ve got the tack correct on that horse.” That is wonderful validation for me because they know their stuff.

Q: Growing up, did you always want to be an artist? Expanding on that, what did the beginning of your art career look like?

A: The desire to draw has always been in me. I remember when I was quite small and being content with a pencil and paper, I won my first art contest at the age of 6. It was a coloring contest for a free movie pass. That was a thrill to win! As I prepared for college, my dad asked me what I wanted to do for a career, and I said, “All I ever wanted to be was an Artist.” He, being an engineer and very logically minded, responded, “But what do you want to do to make money?” He never discouraged me from artistic things but also wanted to guide me to make sensible choices. I think he would be proud today to see how far I’ve come as an Artist. I went on to college, pursuing a degree in commercial art (known as graphic design today). Once I was married and started having children, I stayed home full-time. I only had time to paint during nap times, so as soon as I lay the kids down, I would paint. I didn’t do laundry, I didn’t answer the phone, I simply painted. I started going to small local art shows and have worked my way through several shows and venues through the years.

Q: How do you decide on the subject of your pieces?

A: I think an Artist is greatly influenced by what they live around. Animals, and especially ranch animals, greatly interested me. I like to go out and get my own reference material whenever possible. I have spent countless hours on the real working ranches taking photos. I am also friends with some photographers who have access to wild horses, which inspire me greatly. We live near Custer State Park, which has a large herd of Bison, and these all provide a wealth of inspiration for future paintings. I also have a long list of commission pieces to work on.

Q: What does your creative process look like for one of your pieces?

A: When I’m back in the studio, after I’ve been out on location, I’ll pour through the photos I took. Quite often several images will stand out as the chosen ones to paint. I then put them in a “to be painted” file so I have quick, easy access to them. Oftentimes, I’ll draw the scene out on tracing paper where I can erase, cut, and move animals around until I achieve the desired composition. Then I draw it onto my painting surface and start painting. Since I work in watercolor, it takes several thin glazes/layers of paint to achieve a final color. Such as, a ‘black’ horse may have several layers of purple, burnt sienna, cobalt blue, and Paynes grey to achieve the ‘black’ color. This thin layering of colors provides luminosity as well as much more life than a plain black color would.

Q: As an artist, why do you think it’s important to share and represent the Western way of life?

A: I feel the authentic Western lifestyle is slipping away. As population and corporations encroach onto ranch land, there will be fewer working cowboys, and that lifestyle will greatly change.

Q: Is there anything else regarding your work that you want to share with our audience?

A: When someone walks into my art booth at a show and is moved to tears because it speaks to them, then I know I’m on the right track. Or when I’m told stories of how someone’s Grandpa used to drive a team and pull the hay wagon or that they used to have a favorite horse that looked just like my painting, and a big smile spreads across their face because of the memories that brought, then I know I have succeeded.

Kathy will have her artwork in booth #1201 at Cowboy Christmas, Las Vegas Convention Center, 2024, and would love for everyone to stop by. Her work can also be seen on Facebook and Instagram: Kathy Sigle Art or on her website: www.kathysigleart.com.

NFR Must Haves with Western Boutique, Iz and Oak

BY FISHER EASLEYSMITH

Whether you’re heading to Vegas or you’re already there Iz and Oak have your NFR essentials!

Sage, the founder of Iz and Oak Western Couture, began her journey to build a Western brand inspired by the authentic spirit of the West during her senior year of college while completing a degree in animal science and ranch management. Iz and Oak Western Couture embodies the rugged, independent spirit of the working cowgirl with a touch of couture. Just as the Wild West was founded on individuality, Iz and Oak celebrates today’s modernday cowgirl with unique pieces and brands that honor Western heritage.

The name “Iz and Oak” holds a personal connection for Sage, named after her two beloved mules, Izzy and Oakley, whose likeness can be found in the boutique’s logos. Since officially opening in 2023, Iz and Oak has grown from Sage’s one-bedroom college apartment into a brand known for its thoughtfully curated Western apparel. Sage and her team personally handle every aspect, from hand-picking each item to organizing photoshoots. Iz and Oak can be found online at izandoak.com and at events across the country.

Enjoy this Q&A with Sage and make sure to stop by Iz and Oak’s booth at the Roper Cowboy Marketplace in space 212.

What are some trends you are seeing in Western fashion?

One of the biggest trends that I currently love seeing in Western fashion is how creative the industry is becoming. For a while, it seemed like the industry favored those standard Western looks of boots, buckles, and jeans, and trust me, there’s a time and place for that! However, we’re so excited to see such a fresh spin on

Western fashion. We love an element of sequins, feathers, or fur. This year, we’ve seen a ton of Western toile and stylized prints, and I think that’s definitely going to carry through to the 2024 NFR. Our customers have also been loving the trend of denim vests; it’s such a fun ode to that ’90s country style.

What are some items that you believe are timeless in Western Fashion?

I am such a believer in curating a wardrobe full of timeless, classic pieces that will withstand the test of time and can be styled in a multitude of different ways. One of the first things that comes to mind as a staple that will never go out of style is a graphic tee. We carry an entire collection of graphic tees featuring hand-drawn artwork by female Western artists, including those by XOXO The Art Company. Our Iz and Oak exclusive designs are collaborations with local artists and designs you won’t find anywhere else.

My other favorite tried-and-true Western staple is a button-down in a genuine serape textile. We carry genuine serape pieces handmade in Texas by Silverado Apparel, and I love seeing customers of all ages rock them. And, of course, authentic and native-made turquoise will always be in!

What are your NFR fashion essentials?

I currently have a lot that is coming in my suitcase with me to NFR! For me, the NFR is the one moment a year to go all out with your fashion. I love getting to pull out outfits that would be considered ‘too much’ the rest of the year. My essentials this year heavily revolve around pairing NFR nighttime classics, like sequins and fringe, with traditional Western staples like leather, denim, and serape. I also love a moment with a full-length blanket coat. Our outerwear collection this season features blanket coats by Tasha Polizzi, and I think it’s a perfect way to add a touch of sophistication. If you’re planning on being at Cowboy Christmas again, where can our readers find you?

One of our favorite parts about events is getting to meet everyone in person! If you’re interested in swinging by to say ‘hi,’ you can find us at the Roper Cowboy Marketplace at the Horseshoe Las Vegas, December 5-14. Is there anything else that you want to share with our audience before wrapping up?

I think one thing that really sticks out to me is how truly grateful I am to work in this industry. I’m such a firm believer that the clothes we wear are more than just clothes- they’re a direct connection to our Western way of life, and I love getting to be a part of that in some way! We’ve been able to cultivate such an amazing community here, and the best part of my job is getting to connect with so many inspiring Western women.

Learn more about Iz and Oak at izandoak.com and follow them on socials @izandoak.

FROM THE

Hailey Rae Photography Q&A

Hailey Rae is a PRCA photographer with a huge passion for the Western industry. She got her start photographing livestock shows while attending Northwest College in Powell, Wyoming on a livestock judging scholarship. During that time, she fell in love with telling the stories of rodeo which is now her full-time occupation. She is on the road most of the year covering now well over 100 rodeo performances in over 10+ states. In addition to the two previous years of being selected to photograph the National Finals Rodeo, she has been selected once again for her third year. Hailey has also been a top 5 nominee for Photographer of the Year.

Q: Growing up, did you always want to be a photographer? Then expanding on that, what did the beginning of your photography career look like?

A: I was always interested in photography from a young age, and in high school I started offering portraits and eventually dove into the world of livestock photography. I ended up spending all summer on the road going to various livestock shows, county and state fairs and also worked for a few companies on a national level. When I went to college I ended up following our rodeo team around, fell in love with the sport (I’ve always been intrigued with rodeo), and began to pursue rodeo photography starting with high school, jackpots, things of that nature and applied for my PRCA card in 2020.

Q: Has your style of photography changed at all since you started your business? If so, how would you describe your style then compared to now?

A: I wouldn’t say it’s changed, just becoming more developed and refined.

Q: Do you have a creative process when it comes to choosing your shots or the setup that goes into getting the perfect shot?

A: My thought process is different for each rodeo depending on what the end goal is. I always ask myself when arriving to a rodeo what that goal is, sometimes it’s to capture a specific athlete for a company, other times it’s to capture the whole story of the rodeo for

the committee or to shoot creative angles for a specific project. From there I decide how to get the best shots for the specific task factoring in light, backgrounds, stock, etc.

Q: What is your favorite thing about shooting the NFR?

A: First off, the energy is like none other, between the crowd, production of the rodeo, and contestants it gets your blood pumping. But most importantly getting to tell everyone’s stories is such an honor whether it’s a gold buckle, a broken record, and even the small moments are so special to be a part of. I also really love showing the part of the rodeo the fans don’t get to see, all of the small intimate behind-the-scenes moments.

Q: Are there other photographers who have inspired you in your own work? Or who do you look up to in the rodeo industry?

A: Yes! Click Thompson, Roseanna Sales, Kristen Schurr, and Clay Gaurdipee have always been my biggest inspirations and have grown to be dear friends. They push me to be better every single day.

Q: Do you have an ultimate bucket list rodeo as far as where you would like to shoot some day?

A: This is very random but I would really love to shoot any of the Florida rodeos.

Q: What advice would you give to aspiring rodeo photographers?

A: Just get out and shoot and never be afraid to try something new!

Exploring the “Yellowstone Effect”

Did the popular series trample on tradition or breathe new life into the Western industry?

BY KRYSTA PAFFRATH

This opinion piece came at the perfect time with the latest release of part 2 of Season 5 of Yellowstone, the TV series. While things have cooled off in the two years since the show last aired, the “Yellowstone Effect” has taken the country by storm, and there’s no denying its transformative impact on modern Western culture. Thanks to Taylor Sheridan’s blockbuster series, Yellowstone, and its spinoffs like 1883 and 1923, cowboy hats, rugged landscapes, and the allure of “real cowboy life” have captured the mainstream imagination. But this isn’t just a passing trend — it’s an aesthetic and cultural revival reshaping everything from fashion and real estate to the way people think about the American West.

First, let’s talk about the fashion boom. It hasn’t been uncommon in the last several decades to see “cowboy fashion” swirl in and out of mainstream fashion, but for the last sev eral years, it seems like it’s really taken hold. I am finding that cowboy boots are no longer just reserved for rodeo grounds; they’re strutting down city streets, paired with de signer outfits and making waves on social media. Western wear brands are seeing record sales and even luxury designers such as Louis Vuitton, Ralph Lauren, and Prada are hopping on the trend, debuting collections filled with cowboy hats, fringe, denim, and bolo ties. But while the look may have gone upscale, the sentiment remains raw and authentic, mirroring the gritty realism that Yellowstone has popularized.

the romanticized Hollywood version. This area of popularity does come with its downsides. Unfortunately, as we see more and more thousand and hundred-acre land plots go up for sale, there aren’t any more ranchers buying up those plots of land, but just folks looking to snag a piece of heaven. Can I blame them? Absolutely not, but with the American rancher number dwindling by the day, I would love to see a more sustainable plan put into place for folks NOT coming from California or New York, who truly want to play a part in feeding America instead of jumping on a trendy lifestyle.

Getting into the nitty and gritty here, the Yellowstone phenomenon has also sparked conversations of “Are you cowboy enough to be included in the club?” The cowboy club, that is. While I love our industry, we are terrible gatekeepers. I think there’s merit in respecting tradition, but keeping our cards close to our chest will only result in an industry that fizzles out because there isn’t any new blood coming in.

Beyond fashion, the “Yellowstone Effect” has spilled into real estate. Ranch properties and land in Montana, Wyoming, and other Western states are seeing a surge in interest from city dwellers craving wide-open spaces and a simpler, rugged lifestyle. The romanticized vision of cowboy life portrayed in the series — filled with sweeping vistas, horse riding, and a strong sense of family legacy — has inspired a new wave of migration, even if the realities of ranch life are far from

I’ve said this before and I will say it again, I don’t care how they get here, but if folks are interested in our way of life, I will go out of my way to share it with them. That includes explaining rodeo rules, sharing about our lifestyle, culture and the stories told to me around the campfire. Not everyone is privileged to grow up in this industry, so I think it’s time to open our arms to those who are curious enough to step outside of their comfort zone to go to a rodeo or a country concert or buy a cowboy hat. Love it or hate it, the “Yellowstone Effect” is here to stay, reviving the spirit of the West for a new generation. Whether it’s inspiring people to lace up cowboy boots, move out West, or simply tune in for another season of high-stakes ranch drama, it’s clear that the modern cowboy fantasy has become a defining feature of contemporary culture. And perhaps, in a world where tradition and modernity often clash, this blend of grit and glamor is exactly what we need.

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