Local Web Marketing Magazine

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Table of contents Why Use the Internet to Promote Your Local Business

Pg 3

Three Ways to Advance Your Search Engine Rankings

Pg 5

Simplify Your Life With These Keyboard Short Cuts

Pg 7

Automate Your Prospecting With Email Marketing

Pg 8

How Pay Per Click Advertising Campaigns Work

Pg 10

Four Tips for Choosing a Website Development Company

Pg 11

Text Messaging and Online Chat Abbreviations

Pg 13

Social Media A to Z

Pg 14

The Local Business MarketPlace

Pg 16

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Welcome to the Local Web Marketing Magazine media kit and sample issue. This magazine is designed to help business owners grow their local business using the Internet, email, mobile marketing and other technologies that arise in the future. I promise to keep strategies simple and straight forward, so that they can be implemented quickly and easily. Technology has changed the business landscape, and within these pages, business owners will discover how to take advantage of every marketing tool, resource and strategy available to them. I’ll also review a few tools necessary in order to keep on top of what’s working today. Please feel free to give me your feedback and suggestions for this magazine. I also invite you to advertise your business here, so that you can reach this lucrative market. Enjoy, Edison R. Guzman

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Local Web Marketing Magazine www.LocalWebMarketingMagazine.com Published 6 times per year. Advertising inquires: LocalWebMarketingMagazine.com/advertise ads@LocalWebMarketingMagazine.com Edison Guzman: (845) 940-5369 Subscription inquires: LocalWebMarketingMagazine.com/subscribe Publisher: HowToAttractCustomers.com, LLC Editor: Edison R. Guzman Advertising: Edison R. Guzman Media Kit. Sample Issue. CopyrightŠ April, 2013 HowToAttractCustomers, LLC. All rights reserved. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher. Please note: The information contained within this magazine is for educational purposes only. Every attempt has been made to provide accurate, up to date and reliable complete information. No warranties of any kind are expressed or implied. Readers acknowledge that the author is not engaging in rendering legal, financial or professional advice. By reading this magazine, the reader agrees that under no circumstances we are responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this magazine, including - but not limited to errors, omissions, or inaccuracies.

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Keep your valuable feedback coming. I try to reply to every email. I appreciate your input as it helps to make LWMM the best magazine possible. Write to me at: edison@LocalWebMarketingMagazine.com 2

Local Web Marketing Magazine


Why Use the Internet to Promote Your Local Business s you may well know, the internet is a World Wide Web adventure. So what impact does it have for those on a local level? Anyone can go on-line and see what is being offered at a fine shop in Paris or what the latest in home styles are in the Hudson Valley.

business, while an internet search can reveal so much more. For instance, an attorney could list specific types of law they specialize in, as well as all the services they offer, instead of the generic “Attorney” yellow page classification.

But what about what is available in your own home town?

Those people looking for a specific type of service will find the local attorney and know that they offer what they want.

As a business owner in any sized local community, the ability to utilize the internet to promote your business is often overlooked.

Not just what they want, but any other information necessary to making the hiring decision. The added information helps attract more customers.

When we think about advertising on the web we think “distance” and not local. This type of thinking needs to be changed.

An internet presence for a local business for advertising purposes, is synergistic by nature.

More and more people are turning to the internet search engines to locate goods and services in lieu of thumbing thru a phone book and the local papers.

You only need to build your web presence and update it as necessary.

As a matter of fact, many people are also turning to their smart phones for local search since it’s so fast and convenient. Having a web site that caters to your local community allows people to not only find you, but permits you to direct your offerings and sales to the demographics specific to your area. In a phone book or newspaper ad, one can only find the broad generic description of your Local Web Marketing Magazine

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A little social media activity and an occasional visit to refresh content will keep your listing in front of your customers. You do not need to continually pour thousands of dollars into a vast advertising campaign which will only reach a few potential customers. Strategically funding a good Internet marketing campaign will reach those who specifically want what you have to offer. The internet will allow you to do this faster, cheaper and with more precision. LWMM 3


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Three Ways to Advance Your Search Engine Rankings web site. This will give you an idea of other key phrases to target. Be cautious of using copyrighted, trademarked, or registered names. In other words, using your competitors' company name or trademarked product name within your key phrases, may get you in trouble with the law. Second, one of the main rules in search engine rankings is the frequency and location of key terms on your website. Search engines first look to see if the domain name contains the key phrase within it. If your domain name is AcmeInc.com, and you sell luggage, it would be best to have a domain name with the word luggage within it, such as AcmeLuggage.com

aving a web site for your local business is essential in today's society. Customers expect to be able to find their favorite business online, and companies that refuse to use the internet are often left behind. Simply having a web site, however, is often not enough. Your website must be available to prospective customers in order to be a valid source of advertising. The only way this can work for you, is to be able to be found by search engines like Google, Ask and Bing. Search engine ranking gives internet users a way to determine if the page returned from the search they performed is of any value to them. The higher your search engine ranking, the more likely potential customers are to click on it. The lower your search engine ranking, the more likely customers are to never even find your website. There are three simple ways you can Local Web Marketing Magazine

increase your search engine ranking and be found online.

It’s not too late to get a new domain name. You can have as many domain names as you want as long as you park them correctly on your web site.

The first way to improve your search engine ranking is to choose your target key word and phrases carefully.

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When choosing your key phrases, imagine which words someone would use when trying to find what you offer. Create a list of such phrases. Once you have a list of about 10 phrases, you should then investigate how many people search for those phrases.

Also keep in mind that if the domain name is not available as a .com, you can register it as a .net, .biz, .us, .info, .mobi, .me, .tv, .pro, .co .name, or .org. Although there are hundreds of TLDs, the .com is the most powerful and preferred by Google.

Google.com offers a free tool that can help. Their tool is called “External Keyword Tool.” You can search for it on Google. This tool allows you see how many queries have been made for each key phrase you’ve listed. This free tool also allows you to spy on your competition, and see which key phrases they have used on their

The second place search bots look for your key phrase is in your page’s title tag. Ensure to list your key phrases on the title tag of your page. The key phrases within your title tag should be no more than 72 characters. Separate each key phrase with a “|” (pipe). Your company name does not necessarily need to be on the title tag because most people don’t search for company names, they search for a product, service, information or solution to their problem. 5


If the search phrases appear in your pages’ META Tags, you are more likely to get a higher rating from a search engine as well. This is where the key words and page description are identified. Moreover, search engines look for the key terms at the top of the page, within the headline or the first few paragraphs of the page. The nearer to the top, the more the search engine assumes the page is related to the topic the searcher is looking for. The headline is equally important because you want to show the web site visitor that they have arrived at the right place once they click over from the search engine. Another thing search engines look for is the frequency of the term. Search engines examine how frequently you use the term in relation to all of the other words on the website. They calculate the percentage, and keeping the key phrase mention to no more than 3%, the higher your page ranking. Meaning that if you write 100 words, you should write your key phrases no more than 3 times. This percentage changes according to the search engine, but 3% is a good number for now. It is important to keep in mind, though, that search engines are built to detect spamming, and using the term too often will get you deindexed or pushed way down the rankings.

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Finally, create relevant content on your page. Be sure that your page reflects the key words and phrases. Using text wherever you can, will help both search engines and your visitors to determine the relevance of your site. Using large graphics instead of text, means that the search engine cannot read your site. While they may look nice, they will not improve your search engine ranking. Keep graphics to a minimum, but use them to ensure you deliver the right look and feel to whatever you’re offering. You should also stay away from creating a web site using nothing but Flash. Search engines

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can’t read Flash and unless you create an effective off-site search engine marketing campaign, your Flash-created site will not rank well either. If you use Flash elements, use it sparingly throughout your site. If you’d like to learn more about SEO, read a book, take a course or check hvBiz.com for events that will allow you to attend a local workshop. Alternatively, there are many instructional videos within www.BusinessU.co, that will show you exactly how to optimize your web site for greater search engine rankings. ·LWMM

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Simplify Your Life With These Keyboard Short Cuts ant to save some time when using your computer? Outlined below are key combinations you can use when browsing the Internet, or creating documents on your computer. These are for Windows based systems only. The control key is located on or near the bottom left side of most keyboards, with many featuring an additional one at the bottom right. It is usually labeled Ctrl, but sometimes Control or Ctl. When using the Control key, hold down the key and whichever other key is indicated below. Do not hold down the + sign.

Key

Result

Key

Result

Ctrl + A

Select all

Ctrl + Q

Quit application

Ctrl + B

Bold

Ctrl + R

Refresh page

Ctrl + C

Copy

Ctrl + D

Font Window

Ctrl + S

Save

Ctrl + E

Align Center

Ctrl + T

Open new Tab

Ctrl + F

Find

Ctrl + U

Underline

Ctrl + G

Go to

Ctrl + V

Paste

Ctrl + H

Replace (In computers)

Ctrl + W

Close window

History (In browsers)

Ctrl + X

Cut

Ctrl + J

Justify

Ctrl + Y

Redo

Ctrl + K

Insert Hyperlink

Ctrl + Z

Undo

Ctrl + L

Create List

Ctrl + +

Zoom in (Web browser)

Left align in word processor

Ctrl + -

Zoom out (Web browser)

Ctrl + M

Decrease Margin by 1/2 inch

Ctrl + Tab

Next window or tab

Ctrl + N

New (Window, document, etc.)

Ctrl + Shift + Tab

Previous window or tab

Ctrl + O

Open

Ctrl + Shift + Esc

Task Manager

Ctrl + P

Print

Ctrl + Alt + Delete

Windows Security/Task Manager

Local Web Marketing Magazine

Right align (Word processing)

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Automate Your Prospecting With Email Marketing It is however, very important that you properly structure your email marketing campaigns so that they include specific criteria in order to maximize their effectiveness. We will cover some of the required elements in this segment and upcoming issues of this magazine, so that you are able to construct the highest converting, most profitable email marketing campaigns possible, quickly and easily. Not only will email marketing help you to build relationships with potential customers and establish yourself as an authority in your industry, you can also use email marketing to promote affiliate products, third party offers, sponsorships and joint venture projects that will further maximize your profit potential, and allow you to network with other business owners who target the same market and are not competitors. Having a solid, highly targeted email list is an invaluable asset as a local business owner or online marketer, and something that others take into consideration when considering creating a strategic alliance with you. By following the tips featured within this article, you will have

mail marketing is one of the most successful and productive marketing strategies for anyone who owns or operates any type of local or online business. You may or may not know that local businesses use email marketing strategies to build business, dig into hungry markets, convert customers, research and survey potential customers, sell their products and build their brand and reputation within their markets. They do so by use of list building. List building involves building responsive email lists of targeted prospects that have chosen to opt into your newsletter, white paper, free report, periodic coupons, etc. Each time a potential prospect enters 8

their name and email address, and confirms their request to be added to your list, they are entered into a database that stores their details and allows you to broadcast any information to your prospects anytime you choose. Imagine the possibilities of having a highly targeted mailing list and being able to instantly send out promotional based broadcasts to a large, responsive list of targeted buyers. These are people wanting what you have to offer. If you grew a list of even a couple of hundred prospects who were hungry for the information you are offering, you could easily turn this into a method of generating passive income every single time you sent out a new campaign.

more successful email campaign with customers who look forward to your emails and who will be more likely to open them as soon as they reach their email inbox. Focusing on building relevant mailing lists will literally change the way you do business. Benefits of Email Marketing List building is not only a cost effective method of building a business and maximizing profit potential, but it's also the smartest way to minimize the time you spend marketing your business and instead, focus on growing it. List building allows you to connect with your target audience, and helps faciliate the process of an active subscriber becoming a Local Web Marketing Magazine


customer. It gives you the opportunity to direct them to specific products, exploring what your target audience is actively buying, and what kind of products or services they are likely to purchase from you. Even if you are brand new to email marketing, building your email marketing system is very easy. All you need is a domain name, hosting account and email marketing service provider. There is no other start up costs involved. You may already have a domain name, web site and hosting account set up for your business. If you don’t, go to aeDomain.com and set one up today. Once your web site is set up, there are a few different email marketing systems online, such as Aweber, Constant Contact, MailChimp and many others. Here are just a few of the benefits from email marketing: Customer Relations As you build your customer base, you will also be building a relationship with those existing customers, or prospects. The most important part of customer relations is building trust. Your email marketing strategy should include allowing your customers to get to know you on a more personal level, which will in turn, help them relate to you. They will eventually trust your recommendations as well as your own products and services. First and foremost, you must always be honest with your customers and prospective customers. This is the most important factor in developing and solidifying a good, open relationship with your subscriber list. Once you have established trust and good communication with your customers, your email open rates will be higher. Keep in mind that you must continue to maintain this relationship by keeping up with the integrity you have established, and staying active and interacting with your subscribers. It’s far too easy for your lists to grow cold if you fail to keep on top of your campaigns, and work consistently to maintain your relationship with your list. Local Web Marketing Magazine

Announce New Products and Services Any time you plan on offering a new product or service, an email campaign can give you some insight into the popularity or need of your new product or service. In fact, you can conduct all of your market research from your mailing lists itself, eliminating any need to spend time and money surveying your market. This will save you time and money. Promote Sales When your company finds that a product or service has not been selling well and there is a surplus, you can offer these items in an email sale campaign. You can also boost sales by simply offering special bonuses or coupons exclusive to your list. Anytime you can offer your subscribers exclusive specials only available to subscribers, you will increase the value of being a member on your list. This will maximize your subscriber retention rate.

Email sales promotions are the best way to create and keep a happy client base. It also helps build a new client base from customer referrals. When your customers are happy, they will refer other customers to your site or retail location, so that they can get in on the great deals as well. Word of mouth is one of the best marketing strategies, specially when combined with email marketing. By getting your customers talking about your product or service in a positive manner, feeling a part of a group or community and being given special offers, coupons, prizes and exclusive deals, you will consistently grow your subscriber base every single day, quickly and easily. Using email marketing properly will help your local business stand out from the crowd and give your prospective and existing customers a reason to subscribe and stay subscribed. ·LWMM

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How Pay Per Click Advertising Campaigns Work ay per click (PPC) advertising works through search engines that have an agreement with an advertiser (your business). A business owner will place a small ad on the results page of Google™ for instance, for certain key terms people use when searching for products and services.

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The listing on the search engine page usually has a title, a short heading, and a short promotional wording blurb. The advertiser pays nothing to appear on the results page itself. You only pay a previously agreed upon amount to the search engine when a visitor clicks on the ad itself.

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Despite its popularity and its once record profit returns, pay per click advertising has lost it’s luster unless you do it correctly. It is still, however, one of the best, fastest, and most effective methods of advertising on the web.

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According to Google's record profit posting recently, lots of people see these ads and click on them. If you’re a local business owner, you should consider running a targeted PPC campaign. There are many different companies that offer pay per click advertising. Google's pay per click program is called AdWords. You can register at www.Google.com/adwords. Google estimates that over eighty percent of internet users search online using Google. Google allows you to create your own ads and set your own daily and monthly budget. They also have a service that will design your ad for you if you choose. They offer the tools necessary to run a successful campaign.

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Yahoo!™ and Microsoft™ have teamed up and also offer a PPC program called Microsoft AdCenter. You can register at adcenter.microsoft.com. There are thousands of PPC companies online, but these two are by far the biggest and most effective. Choosing a company to sign up with can be difficult, but the most difficult part of pay per click advertising will be the planning and writing stages. To create the best pay per click ad campaign, you have to bid on specific key word phrases that people are actually using to find what you’re selling. You must also write very effective ads, and have a quality page when they click on your ad. The trick to it all is having the right key phrase as the headline, followed by the key phrase within the description of the ad. The final part is ensuring that the landing page (once the ad is clicked on) links to a page that delivers the same message as the ad. Unfortunately, most business owners will have the ad link to the home page of their web site. The more effective way is to have the ad link to a specific page, with a specific offer for your product or service. If you’d like to know which is the best key phrase to use when advertising, Google offers a great tool that tells you how many people are searching using a specific word or phrase. This tool is freely available, and can be found at adwords.google.com/select/KeywordToolExternal The tool also helps you identify your competitors’ key phrases and also tells you what your web site looks like to Google from a search engine perspective. Pay per click advertising can be very effective if you have a worthy budget, your ad is well written and if your web site contains the right message. Without these elements, pay per click advertising may not yield the results you anticipate. ·LWMM 10

Local Web Marketing Magazine


Four Tips for Choosing a Website Development Company f you have decided to hire an web design firm to develop your web site, here are a few tips on how to go about choosing the right one.

you need to be clear about it. Being clear will make your job easier when sitting down to discuss with your web developer.

First, you must decide on your budget. Then start with the end in mind. Know what purpose your web site will serve for your business. Do you simply need an online brochure? Do you want to generate leads? Are you selling a product, or several products?

Being clear about what you want to accomplish will also help the web developer deliver exactly what you need on time and on budget.

a firm that has extensive knowledge in developing web sites. There are many tools that make web development much easier than ever before. However, it’s not just about the tools. An experienced web developer will be able to guide you in developing the most effective web site for your business based on the experience they’ve had with other business owners.

The characteristics of a good web developing firm are as varied and unique as your site and needs. Here are The more varied their experience, Perhaps you have a great idea that may a few factors that you will need to look within different industries, the better. prove to be the next YouTube, at when spending your hard-earned Testimonials - If the company does not Groupon, or Ebay. money and precious time. list testimonials on their web site, you Whatever the reason for your web site, Experience - You will want to choose should ask for the names of a few past

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or existing clients. If they have testimonials listed on their web site, look closer at what is said. Is it a well thought out testimonial with the person’s full name, location and contact info? Or is it simply a generic statement made by someone named “Anthony B. of NY”

If they promise the world, ask how they intend on delivering all they promise. Search engine rankings for instance is a difficult, and time consuming process for getting your site top positioning on search engines.

In fact, be wary of anyone that says they can easily get your website into the top two pages of certain search The best types and most believable engines. It does not happen overnight. testimonials are video testimonials. Tweaking and refining a website is a Video testimonials that clearly states lengthy process. They need to be the person’s name , company name and willing to work with you and use the web site address are much more latest marketing techniques to get you reliable. there.

promised, and the ability for the designer to be present when something goes wrong with your web site in the future (something usually does). Being there for you is important throughout the development phase, and equally important after all the work has been completed. Since the Internet is forever changing, your web site has to be maintained, updated and kept safe from hackers and outdated technology.

When choosing a web development company to work with, consider other Caution: There are people out there Putting just a few Meta tags in your site options such as how long it will take that will give you a video testimonial in is just a start. There is so much more to them to complete your project. exchange of a small fee. This is like marketing it effectively and you will Larger design firms have more clients, hiring an actor to say something good incur additional fees for these so consider your needs. Understand that about your services. Ensure that the additional services. they just cannot drop a project and person giving the testimonial is an work on yours. This is also true for the actual client by matching the web site Price - This category could also fall they mentioned on the video to a web under integrity. Finding a company that smaller firms on the market. site that clearly indicates it was will let you know up front, especially if Other considerations are what kind of developed by the developer you intend you have custom needs like search engine optimization work, what it will additional services do they offer? Do on hiring. they have exactly what you need? Do cost. A written quote to redesign or If there are no testimonials listed on the design a site for you is important. Ask they package their work at a set price? Are you comparing apples with apples developer’s web site, ask them for a for a quote, but only after you have when shopping around? few clients you can contact. worked together to find exactly what you need. Ultimately, you will be the one to make Integrity and Personality - Any the final decision to hire the web design reputable web development firm will be If their price seems too high, (or too firm. How you choose a firm will affect happy to give you a free consultation to low) you can always shop around. your company’s image – so choose discuss your web site needs before A word of caution: Judge the pricing wisely. ·LWMM being hired. on the size of your project, the ability Trust your instinct when meeting them. for the developer to deliver what was

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Local Web Marketing Magazine


Text Messaging and Online Chat Abbreviations f you’ve ever received a text message or chat that you didn’t understand, it may not have been Chinese. There are over 1,300 combinations of letters and numbers used when communicating via text or online chat. They are used as shortcuts when typing, instead of proper English. I’ve listed below over 100 of the most commonly used terms for you to decipher your messages, and perhaps even respond. ASAP = as soon as possible

ILU = I love you

NETHING = anything

TTFN = ta ta for now

ASL = age/sex/location

IMO = in my opinion

NE1 = anyone

TTYL = talk to you later

ATB = all the best

IOW = in other words

NO1 = no one

TTYS = Talk to you soon

ATM = at the moment

IRL = in real life

NRN = no reply necessary

U = you

BBL = be back later

IYSS = if you say so

NP = no problem

UR = you are

BBS = be back soon

JAM = Just a minute

OIC = oh I see

U2 = you too

BCNU = be seeing you

JFF = Just for fun

OTOH = on the other hand

U4E = yours for ever

BF = boyfriend

JFGI = Just *freaking* Google it

OMG = oh my god

WAN2 = want to

PCM = please call me

WB = welcome back

PITA = pain in the a**

WKD = wicked

POS = Parent over shoulder

WTF = what the f***

PPL = People

WTH = what the heck

PLZ = please

W8 = wait

PROLLY = probably

YGB = You go boy

PRTY = party

YGG = you go girl

LMAO = laugh my a** off

ROFL = rolls on the floor laughing

xoxo = hugs and kisses

LOL = laughs out load

ROFLOL = rolls on the floor laughing out loud

< 3 = broken heart

BFF = best friend forever BFFL = best friend for life BRB = be right back BRT = be right there BTW = by the way B4N = bye for now CID = consider it done CU = see you CUL8R = see you later DNT = don't D8 = date

JIC = Just in case JK = Just kidding K = Okay KK = Okay, Okay KISS = keep it simple stupid KIT = Keep in touch LDR = long distance relationship

LTNS = long time no see

<3 = love, friendship

L8 = late

ROFLMAO = rolls on the floor laughing my a** off

^5 = High five

L8R = later

RUOK = are you OK

LYL = love you lots

4EVR = for ever

SRY = sorry

LUV = love

4AO = For Adults Only

TBC = To be continued

LUVU2 = love you too

6Y = Sexy

TBL = Text back later

MIA = missing in action

TC = take care

MSG = message

THERE4 = therefore

MTE = my thoughts exactly

THX = thanks

IC = I see

MYOB = mind your own business

TMI = Too much information

IDC = I don't care

NE = any

EZ = easy FC = fingers crossed FONE = phone FYI = for your information GF = girlfriend GR8 = great G2G/GTG = got to go G9 = genius

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4GOT = forgot

Find more terms at www.hvBiz.com

2MORO = tomorrow 13


ocial Media A to Z (It’s not just about facebook) Let’s talk about social bookmarking, which is going to be one of the ways that you can truly increase traffic to your website with very little cost. Social bookmarking is based on the concept of sharing information on the web, and has evolved rapidly with the growth of the internet communities and interactive sites. As more people turn to websites to learn, research, and read the latest news, the ability to track and monitor this behavior is becoming even easier.

networking channels, and giving marketers and local business owners a chance to track behavior. The Wikipedia definition for social bookmarking states: "an activity performed over a computer network that allows users to save and categorize a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others. a personal knowledge management tool."

Collective intelligence is leading the wave of sharing information based on specific keywords and subjects, and can help marketers and business owners in many ways. Today’s social networking sites are incorporating many social bookmarking elements into their platform.

Each social bookmarking site is designed differently, but ultimately allows users to create a profile, update their preferences, and share this information with friends and family. Since they are creating this growing network of information, a pattern of tastes and preferences is established—and made publicly available.

This allows users to learn even more about each other, and is engaging people online by building communities, opening up new

This profile is the key element of interest to marketers; it’s created with basic registration and in most cases, an e-mail address and login name

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allow complete access to the social bookmaking platform. The visitor can begin publishing their activity to share with fellow social bookmarkers, and this creates a network of categories. Discovering and sharing information with keywords in specific topics is what allows social bookmarking networks to grow; as more information is provided, the categories of interest also develop to provide key information. Digg.com is a perfect example of social bookmarking that has been growing rapidly. Users can rate and comment on articles, video content, and podcasts on thousands of topics; the more popular items are posted on the Digg.com front page, while others are rated and logged for the community to review. While Digg.com is primarily a news site, it is just one example of a valuable social bookmarking network that has developed into a proliferating online community. Continued on page

Local Web Marketing Magazine


Continued from page

Any articles or information that is posted on Digg.com has the potential of being viewed by millions of visitors. Getting to the Digg.com front page ensures thousands of page views, all at a very low initial cost. Of course, the information that reaches this level must be valuable to their readers; since the votes are all user-generated, it allows anyone submitting information to learn about their audience from the ground up. People Love Building Their Own Bookmarking Pages. The fundamental reason why consumers build social bookmarking profiles is to create an identity to share. After doing so, they are able to interact on social networking sites on a regular basis, and marketers can use this behavior to their advantage by:       

Monitoring their favorite brands Reading about new products Learning about competitor products Identifying with other users Seeing what friends and family find interesting Finding out what the latest trends are Identifying new products to purchase

Local Web Marketing Magazine

In order to create a profile on many of today’s leading social bookmarking sites, a user simply creates a screen name, login information, and possibly uploads a picture. Depending on the theme of the site, the user will then go ahead and ‘upload’ the relevant information such as links or products to their profile pages. After that, they can become a part of a community. Community members and leaders rise to the top ‘ranks’ of the site based on a variety of factors including:     

Level of activity User feedback Number of products reviewed or discussions created Popularity within the community Number of fans

In many ways, social bookmarking is considered to be a form of collective intelligence. Collective intelligence based on a few trends in the marketplace, news, or other information can provide very important data to a third party observer.

marketplace. Planning Social Media Into Your Web Site Social media offers the latest roundup of online technologies that is based on the concept of community. Sharing opinions, posting comments, participating in discussion boards, and simply exchanging media files are all facets of social media on the web today, and social bookmarking and networking are just a couple of these online activities. Knowing how to develop your website so that it is conducive to social media applications can help you interact with your customers in a variety of new ways, and ultimately, lead to the traffic levels you desire. Increased traffic is a necessary result of innovation. Attractive websites that encourage user interaction are making the business of marketing your business much easier. Get the full story about social media and 7 more ways to drive traffic to your web site with social media by visiting www.hvbiz.com/profiles/ blogs/social-media-a-to-z

Filtering data has become even more important today as it provides insights and information on direct experiences with many of the goods and services available in the

LWMM

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