Thailand’s Premier Chinese Magazine
Travel + Property + Lifestyle 泰国唯一的中文旅游杂志
第 7 期 • 2015年 5月 - 12月 • Issue No. 7 • May - Dec 2015
本期焦点
Thailand's Only Chinese Language Travel Guide
• 泰国的国际机场 • 泰国传统壁画 • 华欣: 皇家海滨度假胜地 • 普吉岛富豪区购物天堂 • 伊河豚的叹息
第 7 期 • 2015年 5月 - 12月 • Issue No. 7 • May - December 2015
第 5 期 • 2014年 5月 - 6月 • Issue No. 5 • May - June 2014
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泰国唯一的中文旅游杂志
泰国唯一的中文旅游杂志
泰国唯一的中文旅游杂志
第 6 期 • 2014年 7月 - 8月 • Issue No. 6 • July - August 2014
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第 4 期 • 2014年 3月 - 4月 • Issue No. 4 • Mar - Apr 2014
IN THIS ISSUE
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IN THIS ISSUE
曼谷的欧洲遗迹 在城市里享受水疗按摩 夜沙良——泰北的迷人小镇 采购顶级的”一乡一品”(OTOP)产品 • 巡游湄公河: 由暹粒到胡志明市 • • • •
• • •
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泰国唯一的中文旅游杂志
泰国唯一的中文旅游杂志
第 3 期 • 2014年 1月 - 2月 • Issue No. 3 • Jan - Feb 2014
清莱: 大湄公河次区(GMS)的门户 金三角公园的鸦片博物馆 泰北的健康休闲胜地 购买与投资泰国房地产 • 泰国的世界级设计师家具 • 漫步在曼谷的公园 •
巡游东方威尼斯
• 考艾
: 泰国葡萄酒之乡
• 新兰纳舞蹈 • 到清迈学做泰国菜 • 购买与收集泰国艺术品 • 茂盛的庭园
: 酒店的灵魂
• 湄南河上的航游晚餐
第 4 期 • 2014年 3月 - 4月 • Issue No. 4 • March - April 2014
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第 5 期 • 2014年 5月 - 6月 • Issue No. 5 • May - June 2014
第 6 期 • 2014年 7月 - 8月 • Issue No. 6 • July - August 2014
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• Thailand's Only Chinese Language Travel Guide
安达曼海的岛屿和海滩
Thailand's Only Chinese Language Travel Guide
Thailand's Only Chinese Language Travel Guide
•
IN THIS ISSUE
泰国身心健康之旅
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创 刊 号
泰国唯一的中文旅游杂志
Thailand's Only Chinese Language Travel Guide Inaugural Issue • Vol. 1 No. 1 • September - October 2013
IN THIS ISSUE IN THIS ISSUE
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今日泰国华人社会
Thailand's Only Chinese Language Travel Guide
Thailand's Only Chinese Language Travel Guide
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• 普吉岛的中国遗风流绪 • 难府兰纳文化遗产 • 曼谷花艺文化博物馆 • 华欣房地产业欣欣向荣 • 清迈的独特购物体验
素可泰历史公园
• 象岛天堂之岛 • 曼谷民族传统编织文物 • 芭堤雅的房地产投资 • 清迈的酷高尔夫球场 • 普吉岛购物天堂
创刊号 • 第 1 卷第 1 期 • 2013年 9月 - 10月
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Vol. 1 No. 1 • September - October 2013
第 3 期 • 2014年 1月 - 2月 • Issue No. 3 • January - February 2014
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2 0 1 6 - 1 7 年广告价格
MEDIA KIT 2016-17
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• ADVERTISING MEDIA KIT 2016-17 • NiHao is a bimonthly premier magazine in Chinese language published in print and online to promote Thailand’s luxury travel and lifestyle as well as property investment, targeting the affluent Greater China market of mainland China, Hong Kong, Taiwan and Macau plus the overseas Chinese of Singapore, Malaysia and other Southeast Asian countries.
MISSION & OBJECTIVE
• to promote tourism, lifestyle and property investment in Thailand to all affluent Chinese market. • to offer a new platform and showcase for all travel related business including airlines, hotels, tour operators, restaurants, spas, golf courses, boutiques and shopping malls, car rental firms and dealers, entertainment venues, museums, galleries etc., as well as property developers, real estate agents, banking and other financial institutions, to present and promote their products and services.
THE MAGAZINE
NiHao is Thailand’s only premier Chinese language magazine providing useful resources for travel and tourism related business as well as property investment to support the government’s promotion for long-term stay and as a preferred destination as a second home specifically for the Chinese. Editorial contents for each issue include special features and profiles with various regional focus written by professional writers as well as special recommendations for properties, hotels and resorts, travel attractions, and places to shop, wine and dine, and relax.
THE READERS The main target audience of NiHao is the affluent, upper middle-class FIT Chinese visitors and business travelers from the Greater China (mainland China, Hong Kong, Macau, and Taiwan), and the overseas Chinese from Singapore, Malaysia and other Southeast Asian countries. The target group also includes investors and business travelers from anywhere who have access to the digital edition.
CIRCULATION NiHao is a controlled free circulation publication with a total number of 20,000 copies per issue distributed gratis to all top destinations in Thailand frequented by Chinese visitors and at Suvarnabhumi, Chiang Mai and Chiang Rai airports and major airline lounges. TAT airport counters and offices in China and Thailand, embassies, consulates, chambers of commerce and trade associations as well as most major local and regional travel fairs and events. With a multiple pass-on readership, the total number of print readership is over 100,000 per issue and the digital readership in hundreds of thousand.
EDITORIAL HIGHLIGHTS • Cover Story 封面故事 • Travel 旅游 • Property 房地产 • Profile 机構简 • People 人物专访 • Leisure 休闲 • Health & Wellness 健康与保健 • Fine Dining 美食天地 • Luxe Living 奢华生活 • Culture 文化
THE EDITORIAL TEAM
The professional editorial team of NiHao is headed by Jaffee Yee, an award-winning, veteran publisher, with more than 30 years of experience in publishing. Yee was formerly based in Hong Kong as regional manager of McGraw-Hill and CBS International Publishing (a Div of CBS Inc New York). He is known to have launched Asia’s first jewelry magazine, Asian Jewelry, in 1983 and the first contemporary fine art photography magazine, PhotoARTAsia, in 2008, and has published numerous coffee table books including Thailand from The Air with celebrated photographer, the late Luca Tettoni Invernizzi, and The Best of Chiang Rai. He is also the editor of the Mekong map, The Mekong River: From Source to Sea produced by Odyssey Publications in Hong Kong. And NiHao, Thailand’s first and only luxury Chinese travel magazine was successfully launched in September 2013 followed by Mekong Business & Travel in September 2014.
The editorial team consists of the following members: Editor-in-Chief/ Publisher: Jaffee Yee Yeow-Fei Managing Editor: Ernest Tan Yau Chong Contributors: James Farrell, Shana Kongmun, Laurence Civil, Jim Goodman, Mark Hefner, Bruce Kekule
ADVERTISING RATES
Cover 2 - (Inside front cover) - 85,000 baht/ USD2,430 (Double spread - 160,000 baht/ USD4,570) Cover 3 - (Inside back cover) - 80,000 baht/ USD2,280 (Double spread 150,000 baht/ USD4,280) Cover 4 - (Outside back cover)- 90,000 baht/ USD2,570 Full Page rop - 70,000 baht/ USD2,000 (216mm X 280mm) (Double spread - 130,000 baht/ USD3,710) Half Page - 38,000 baht/USD1,080 (216mm X 140mm/vertical or horizontal) (Double spread horizontal - 70,000 baht/USD2,000) 1/4 Page - 18,000 baht/ USD515 (V108mm X 140mm or H216mm x 70mm) REMARK: Please allow extra10mm for bleed out ads • All rates include agency and media rep commission. • Frequency discount for full page ads: 10% for three consecutive issues and 20% for six consecutive issues. • Advertisers placing 6 full page rop or cover ads will be considered for a special offer of professional 30-seconds FREE video and special editorial features plus FREE online exposure in major Chinese social media and on NiHao’s new website with no extra cost. Frequency discounts will not be valid for those taking advantage of this special offer. • Additional 15%-25% for special positions
PRODUCTION SPECIFICATIONS
Format: trim size 8.5 inches x 11 inches (or 216mm x 280mm) Printing: All 4-color on 130gsm double coated art paper, cover 230gsm laminated Frequency: January, March, May, July, September and November
ADVERTISING BOOKING AND MATERIALS DEADLINES
ISSUE 2016 May/June 2016 July/August 2016 Sep/Oct 2016 Nov/Dec 2016
CLOSING DATE April 18, 2016 June 18, 2016 Aug 18, 2016 Oct 18, 2016
PAYMENT TERMS
ISSUE 2017 Jan/Feb 2017 March/April 2017 May/June 2017 July/August 2017 Sep/Oct 2017 Nov/Dec 2017
CLOSING DATE Dec 18, 2016 Feb 18, 2017 April 18, 2017 June 18, 2017 Aug 18, 2017 Oct 18, 2017
• 50% payment is required with order and full payment due two weeks upon publication. • 100% full payment is required for all ads in ¼ pages. Payment can be made in cash, cheque or by direct bank transfer to the company bank account as shown on all invoices: Bangkok Bank, Kad Suan Kaew Branch, Chiang Mai, Account Name: Knowledge Media Group Ltd., Account Number: 531-0-81878-5
PRODUCTION MATERIALS REQUIREMENTS
We accept CD/DVD or files transfer via Dropbox, We Transfer or Google Drive. File format accepted: high resolution PDF files, Jpeg files at 300 DPI, Adobe In Design with package, Adobe Illustrator. All advertising files must come with digital proof attached. Send All Advertising Materials Via Email.
FOR ALL ENQUIRIES, PLEASE CONTACT:
Jaffee Yee – Publisher/Editor-in-Chief Email: jaffeeyee@gmail.com or jaffee@nihaomagazineonline.com Mobile phone: 081 922 9063
THE DEFINITIVE CHINESE LANGUAGE INFORMATION RESOURCES FOR THAILAND ON LUXURY TRAVEL, PROPERTY AND LIFESTYLE.
Knowledge Media Group Limited For advertising, please contact: JAFFEE Y. YEE 余曜暉
jaffeeyee@gmail.com jaffee@nihaomagazineonline.com 081-922-9063 For Bangkok, please contact:
Ms Narumol Wongmas (Kob) NJ International Media Company Limited narumol@njintermedia.com 02-635-5185 ext. 13 Mobile: 081-630-4834