Game Day Train
Game Day Train
it’s a wrap and then some! The first of its kind in a large market, Commuter Rail Wrapped Trains are one of Boston’s most unique media forms. The Game Day Train provides round-trip service from South Station and Providence stations to Gillette Stadium on home-game days during the 2016 NFL Season. These trains are huge traveling bulletins that travel to the major commuter hub of South Station. They move along the major highways, accessing the suburban communities of the Greater Boston area where traditional outdoor media is limited or unavailable. Don’t miss this exclusive opportunity to bring your message to the gates of Gillette Stadium.
POTENTIAL ELEMENTS
+ + (1) Digital spot on 80 in-station digital screens + + (10) Commuter Rail Exterior Wrap Trains (double-decker), (8) trains used on Game Day. + + Sponsorship Press Release + + Reference Game Day Train on MBTA website + + Systemwide coverage outside of game days. + + MBTA Circulation for 4-week (1) train wrap campaign: 23,380,400.1
1 MBTA Circulation
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GAME DAY TRAIN
Game Day Train
From top to clockwise: In-station Digital Platform Displays.
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GAME DAY TRAIN
Game Day Train
Audience Target Patriots Nation by taking your message to the gates of Gillette Stadium. The unique Game Day Train travels to the major commuter hub of South Station and the suburbs of the Greater Boston area. GENDER
HHI
RACE 51%
Hispanic 3.1%
53.8% 10.5%
FAN FACTS
African Am. 6.0% $100k+
$40k$59.99k
$20k$39.99k
Female >$20k
Male
5.7%
$75k$99.99k
11.7% 5.5%
Asian 4.5%
White 86.3%
18.4%
$60k$74.99k
46.2%
AGE
45.9%
Commuter Rail riders are interested in the NFL
84% 22.7% 18.4%
Bostonians who attended a Patriots game last year are exposed to Intersection’s media
94%
7.8%
>18-24
5.5%
25-34
35-44
45-64
65+
Bostonians who are interested in purchasing Patriot season tickets are exposed to Intersection media
95% Source: MBTA Survey | Scarborough Survey
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GAME DAY TRAIN
Game Day Train Map
Game Day Train MAP LEGEND MBTA COMMUTER RAIL SOUTH LINES
STATIONS STOPS South Station Back Bay Dedham Corp. Center Gillet te Stadium, Foxborough Mansfield At tleborough South At tleborough Providence T.F. Green Airpor t
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GAME DAY TRAIN
195 STATE STREET 4TH FLOOR BOSTON, MA 02109 781.356.2009 INTERSECTION.COM