Best of Boston
Best of Boston: North Station Domination
North Station Domination L o c at e d r ig ht o ut side of t h e T D Gar d en , N o r t h S t ation s er v e s t h o usan ds of B o s t o n C eltic s & Br uins fans , as w ell as sp e cial e v ent at t en de e s t hr o ug h o ut t h e y e ar. Additionally, N or t h S t atio n is a jun c t ur e for t h e C ommut er Rail , A mt r ak , an d Sub way Gr e en an d O r ange L in e s .
INTERSECTION
The station domination is perfect for the advertiser looking to create a massive impact. INVENTORY
++ Platform Posters
++ Banners
++ Subway Turnstiles
++ Wallscapes
++ Digital Displays
++ Shelter Size Wallscapes
++ Backlit Dioramas
++ Transom Windows
++ Station Soffits
BEST OF BOSTON
North Station Domination
North Station Commuter Demographics DAVIS SQUARE
PORTER SQUARE
GENDER
RACE
48.6%
WEST CAMBRIDGE
51.3%
White 84.1%
Male
African Am. 3.9%
HARVARD SQUARE
Hispanic 5.1% Asian 7.0%
Female
MID-CAMBRIDGE
EAST BOSTON
RIVERSIDE CENTRAL SQUARE
NORTH END
KENDALL SQUARE
CENTRAL BEACON HILL
CAMBRIDGEPORT
WATERFRONT
HHI 35.9%
BACK BAY CHINATOWN
SEAPORT
FENWAY-KENMORE
16.3% 14.5% 10.8%
<$20k
8.4%
7.1%
7.1%
$20k-$39.9k
$40k-$49.9k+
$50k-$59.9k
SOUTH END
$60k-$74.9k
$75k-$99.9
SOUTH BOSTON
$100+k
MAP LEGEND AGE
Nor th Station
38.8% 26.5%
16.6%
STATION INFORMATION
10.4% 6.1%
1.7%
18 & Under
19-24
Neighborhood
25-34
35-44
45-64
65+
++ Subway - Red Line
++ Commuter Rail
++ Subway - Orange Line
++ Amtrak
1 MBTA Survey
INTERSECTION
BEST OF BOSTON
Best of Boston: North Station Domination
From top left to clockwise: Commuter Rail lobby level Wall Hung Banner, Shelter Size Wallscape, Station Soffits, Commter Rail Platform Poster.
INTERSECTION
BEST OF BOSTON
Best of Boston: North Station Domination
From top left to clockwise: Commuter Rail lobby Vertical Digital Platform Display, Orange Line Landscape Digital Platform Display, Platform Posters, Subway Turnstiles.
INTERSECTION
BEST OF BOSTON
Best of Boston: Park Street Station Domination
Park Street Station Domination T his " T " s t ation is a major t r ansfer p oint b e t w e en t h e Re d an d Gr e en L in e s fo r sp e cial e v ent s like t h e B o s t o n Mar at h on in A pr il an d t h e B o s t on Re d S ox Bas eb all s e as o n . D em o g r aphic s in t his ar e a ar e a mix of ups c al e pr ofe s sionals , s t udent s an d t o ur is t s .
INTERSECTION
The station domination is perfect for the advertiser looking to create a massive impact. INVENTORY
++ Platform Posters
++ Subway Turnstiles
++ Wallscapes
++ Backlit Dioramas
++ Digital Displays
++ Soffit Banners
++ Light Baffles
BEST OF BOSTON
Park Street Station Domination
Park Street Station Commuter Demographics DAVIS SQUARE
PORTER SQUARE
GENDER
RACE
48.8%
WEST CAMBRIDGE
50.9%
White 76.0
Female
Hispanic 4.5%
HARVARD SQUARE
African Am. 9.1% Asian 9.6%
Male
MID-CAMBRIDGE
EAST BOSTON
RIVERSIDE CENTRAL SQUARE
NORTH END
KENDALL SQUARE
CENTRAL BEACON HILL
CAMBRIDGEPORT
WATERFRONT
34.2%
HHI
BACK BAY CHINATOWN
SEAPORT
18.8%
FENWAY-KENMORE 12.9%
11.2% 8.4%
9.3%
$50k-$59.9k
$60k-$74.9k
SOUTH END
5.4%
<$20k
$20k-$39.9k
$40k-$49.9k+
$75k-$99.9
SOUTH BOSTON
$100+k
MAP LEGEND AGE
Park Street Station
33.4%
Neighborhood
27.6%
STATION INFORMATION
14.2%
12.6%
11.2%
++ Subway - Red Line
0.8%
18 & Under
19-24
25-34
35-44
45-64
65+
++ Subway - Green Line
1 MBTA Survey
INTERSECTION
BEST OF BOSTON
Best of Boston: Park Street Station Domination
From top left to clockwise: Station Soffit Banner and Backlit Diorama, Red Line Digital Platform Display, Green Line Platform Posters and Digital Platform Display, Wallscape.
INTERSECTION
BEST OF BOSTON
Best of Boston: Back Bay Station Domination
Back Bay Station Domination Ba ck Bay S t ation is a t r ansit hub fo r Sub way, C o mmut er Rail , A mt r ak , an d Bus c ommut er s . T his s t atio n at t r a c t s l o c als fr om C opl ey S quar e , Ba ck Bay an d t h e S o ut h En d n eig hb o r h o o ds . T h e s e ar e as ar e b us t ling b o t h day & nig ht , w it h a g r e at s el e c tion of r e s t aur ant s , l o unge s , b o utiqu e s an d hig h - en d sh opping malls . INTERSECTION
The station domination is perfect for the advertiser looking to create a massive impact. INVENTORY
++ Platform Posters
++ Subway Turnstiles
++ Angled Banners
++ Digital Displays
++ Stairwell Banner
++ Shelter Size Dioramas
BEST OF BOSTON
Back Bay Station Domination DAVIS SQUARE
Back Bay Station Commuter Demographics PORTER SQUARE
GENDER
RACE
WEST CAMBRIDGE
HARVARD SQUARE
Hispanic 4.2%
48.3%
51.7%
Asian 5.1%
White 86.1%
Female
RIVERSIDE CENTRAL SQUARE
African Am. 5.4%
Male
MID-CAMBRIDGE
EAST BOSTON NORTH END
KENDALL SQUARE
CENTRAL BEACON HILL
CAMBRIDGEPORT
WATERFRONT
BACK BAY
HHI
CHINATOWN
43.2%
SEAPORT
FENWAY-KENMORE SOUTH END
23.9% 11.7% 4.9%
2.9%
<$20k
$20k-$39.9k
$40k-$49.9k+
6.3%
7.0%
$50k-$59.9k
$60k-$74.9k
$75k-$99.9
SOUTH BOSTO
$100+k
MAP LEGEND AGE
36.6%
Back Bay Station
Neighborhood
24.9% 18.0%
STATION INFORMATION
15.3% 4.9%
0.1%
18 & Under
19-24
25-34
35-44
45-64
65+
++ Subway - Orange Line
++ Amtrak
++ Commuter Rail
1 MBTA Survey
INTERSECTION
BEST OF BOSTON
Best of Boston: Back Bay Station Domination
From top left to clockwise: Lobby Subway Turnstiles and Angled Banners, Backlit Diorama and Vertical Digital Display, Subway Platform Posters and Landscape Digital Display, Commuter Rail Platform Posters.
INTERSECTION
BEST OF BOSTON
Best of Boston: South Station Domination
South Station Domination South Station is a historic landmark located in the hear t of Bostonâ&#x20AC;&#x2122;s Business and Financial District . This station is the largest transit hub for the Subway, Commuter Rail, Amtrak and Bus in the Greater Boston area .
INTERSECTION
The station domination is perfect for the advertiser looking to create a massive impact. INVENTORY
++ Platform Posters
++ Panoramic Displays
++ Wallscapes
++ Backlit Dioramas
++ Digital Displays
++ Pillar Wraps
++ Subway Turnstiles
BEST OF BOSTON
South Station Domination
South Station Commuter Demographics DAVIS SQUARE
PORTER SQUARE
GENDER
RACE
45.4%
HARVARDHispanic 2.6% SQUARE
WEST CAMBRIDGE
54.6%
Asian 4.1%
White 82.6%
Female
African Am. 10.2%
Male
MID-CAMBRIDGE
EAST BOSTON
RIVERSIDE CENTRAL SQUARE
NORTH END
KENDALL SQUARE
CENTRAL BEACON HILL
CAMBRIDGEPORT
WATERFRONT
HHI 39.8%
BACK BAY CHINATOWN
17.6% 11.9% 8.1% 6.9%
<$20k
FENWAY-KENMORE
10.4%
SOUTH END
5.4%
$20k-$39.9k
$40k-$49.9k+
$50k-$59.9k
SEAPORT
$60k-$74.9k
$75k-$99.9
SOUTH BOSTON
$100+k
MAP LEGEND 47.6%
AGE
South Station
Neighborhood
20.1%
STATION INFORMATION
12.6% .2% 18 & Under
11.8%
6.7%
19-24
25-34
35-44
45-64
++ Subway - Red Line
++ Bus - Silver Line
++ Commuter Rail
++ Amtrak
65+
1 MBTA Planning Service 2016
INTERSECTION
BEST OF BOSTON
Best of Boston: South Station Domination
From top left to clockwise: Lobby level Subway Turnstiles, Panoramic Display, Commter Rail Vertical Digital Display, Backlit Diorama and Panoramic Backlit Display.
INTERSECTION
BEST OF BOSTON
Best of Boston: Back Bay Spectacular
Back Bay Spectacular This duo is located at the entrance of Back Bay Station - where thousands of subway, bus, commuter rail and Amtrak passengers embark daily. Both the Back Bay Windows and Back Bay Banners creative will face outside the building to the throngs of pedestrians and motorists .
INTERSECTION
Specialty Media reaches both vehicular and pedestrian traffic, allowing the advertiser to fill the city with their brand. SIZES
++ Back Bay Banners: (6) 10’ H x 8’ W ++ Back Bay Windows: 8’ H x 60’ 10.5" W
BEST OF BOSTON
Best of Boston: Back Bay Spectacular
INTERSECTION
BEST OF BOSTON
Best of Boston: South End Spectacular
South End Spectacular The South End has at tracted a diverse blend of young professionals, families, and a vibrant gay and lesbian population to this Boston Landmark District . This specialt y media reaches both pedestrian and vehicular traf fic creating an impact ful imprint on this well known Boston neighborhood. INTERSECTION
Specialty Media reaches both vehicular and pedestrian traffic, allowing the advertiser to fill the city with their brand. SIZES
++ Side A: 7.9’ H x 66.4’ W ++ Side B: 13.8’ H x 67.1’ W
BEST OF BOSTON
Best of Boston: South End Spectacular
INTERSECTION
BEST OF BOSTON
Best of Boston: In-Station Digital Displays
In-Station Digital Platform Displays In-Station Digital Displays of fer adver tisers the oppor tunit y to appeal to huge subway and rail audiences with creative that can be changed or updated throughout the day. Intersectionâ&#x20AC;&#x2122;s expanding of digital adver tising net work is the future of Out- of-Home adver tising
AVAIL ABLE STATIONS
Station
Screens
Station
Screens
South Station
14
Park St Station
12
North Station
10
Harvard Station
8
Downtown Xing
12
Back Bay Station
12
Station
Screens
Kenmore Station
12
SIZES
++ 55" Landscape Displays ++ 70" Vertical Displays
INTERSECTION
BEST OF BOSTON
Best of Boston: In-Station Digital Displays
From top left to clockwise: North Station Landscape In-Station Digital, South Station Portrait In-Station Digital, Harvard Station Tri-Faced In-Station Digital, Park Street Landscape In-Station Digital.
INTERSECTION
BEST OF BOSTON
Best of Boston: Digital Urban Panels
Digital Urban Panels Digital Urban Panels are a great way to reach a wide variet y of transit riders and pedestrians . These displays of fer adver tisers the oppor tunit y to rotate various creative messaging throughout the day as market conditions var y or campaign goals change .
INTERSECTION
AVAIL ABLE STATIONS
Station
Screens
Station
Screens
Back Bay Station
2
Kenmore Station
2
Broadway Station
2
Prudential Station
2
Haymarket Station
2
SIZES
++ 55" Landscape Displays
BEST OF BOSTON
Best of Boston: Digital Urban Panels
From top left to clockwise: Prudential Station Digital Urban Panel, Haymarket Station Digital Urban Panel, Broadway Station Digital Urban Panel, Back Bay Station Digital Urban Panel.
INTERSECTION
BEST OF BOSTON
Best of Boston: Subway Brand Trains
Subway Brand Trains Subway Brand Trains give the adver tiser the best of both worlds, utilizing ALL interior car card formats . By repeating the message several times inside the car, consumers canâ&#x20AC;&#x2122;t help but focus at tention EXCLUSIVELY on your brand. Commuter Rail Brand Trains and Brand Buses are also available . INTERSECTION
Subway advertising provides exceptional value and is the perfect way to command the attention of busy commuters in a captive setting. SIZES
++ Car Card A: 22" H x 21" W ++ Car Card B: 11" H x 28" W
BEST OF BOSTON
Best of Boston: Subway Brand Trains
INTERSECTION
BEST OF BOSTON
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