2013-portfolio-Zhang Xuan

2 013 Xuan ZHANG

张绚

Context Culture Promotion 01

01 XUAN Product Development

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02 LITTLE POCKET CHAIR

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03 TWO STROLLERS

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04 Mr. DRYER Transportation Design

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05 SHAR Design & Business Stretagy

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ZHANG Xuan 张绚

z.xuandesign@gmail.com 852-53049950 (HK) 86-15017525573 (CN)

Experiences Involved in Robot Project, Huawei Technology

2010.05-2011.05

Research, product design and development, Prototyping

Participated in FormulaSAE of China 2010.07-2010.08 Worked in design team and modeled the 1:1 clay model of the formula car for FSAE

Intern in Morgan Electronic Technology Co., Ltd

2011.06-2011.08

Participated in design projects of intelligent bathroom sanitary system

Product Design

Education

System Design

South China University of Technology, Guangzhou

Research Creative Thinking Branding Graphic Design

Collaborated on 'Connectivity and Mobility for Future East Kowloon'

2013.04-2013.08 A Multi-discipline project collaborated with J.C.DISI (Jockey Club Design Institute for social innovation) in responding to the "Energizing East Kowloon" by Hong Kong Government.

Bachelor of Industrial Design, School of Design 2008.09- 2012.06

The Hong Kong Polytechnic University, Hong Kong Master of Design Practice, School of Design 2012.09-2013.07

Skills

.. .. ..

Design

Awards & Exhibitions Winning Prize The BMW “Eco-car” Design Competition, BMW China 2011.09

BMW Scholarship The BMW Campus Joy Activity, BMW China

2011.09

The Third Prize The Everbright International Cup” Creative Design Competition 2011.10

Excellent Graduation Project The design prototype of "Xuan" had been exhibited in and collected by Center Art Gallery of SCUT 2012.06

User Research & Design Thinking Ideation & Design Conceptualization Concept Sketching 2D+3D Cad Modeling & Rendering Prototyping Animation & video producing

Others Language: Chinese: Mother Tongue; English: Fluent Music: Piano: Chinese Musicians Association Grade 10 Composition Photography

Software 2D: Adobe Illustrator, Adobe Photoshop Sketchbook Designer, Adobe Flash 3D: Alias Automotive, Google SketchUp Rendering: Autodesk Showcase, Keyshot Editing: Adobe Promiere Pro

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XUAN

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This project is my final year project in my undergraduate studies. The purpose of this project is to find, bring, at the same time, deliver the value of the very traditional handmade paper through my design. Researching on the traditional handicraft paper product, testing and trying various materials, and proposing a business strategy for handmade-paper workshops in China were including.

The brand name 'XUAN' is my first name, also the name of a kind of traditional Chinese paper.

Individual work 2012.03-2012.06

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Introduction

As daily supplies, paper are known as a tool to record the langauges with its specified shape and form. Thousands of years have passed, it has made great contributions to world's traditional culture.

'SWOT' analysis

In order to trace the design thinking and philosophy in Chinese traditional cultural designs and find new ways for handicraft workshops to be vitalized, I used the modern design and research methods to tackle issues from business model to specific craft products.

SW

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Hand-made paper have a unique characteristics that can’t be take over by mass production.

History Handmade method was gradually replaced by machine.

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bamboo slip was used for record.

With the development of modern technology, 1900s

A.D.105 1100s

A.D.?

The quality and durability remains low levels, and only a few villages in China still have the traditional paper-making workshops.

With limited types of paper, some workshops has even been threatened to bankrupt.

The handmade paper has unique texture.

Dengcun village began to produce handmade paper.

which promoted the development of making paper.

WT

With the rapid development of industrialization and the acceleration of the globalization, most of the traditional handmade paper have already been replaced by mass production.

There exists flexbilities in the making process .

Cai Lun improved the papermaking technology,

w t

The production of hand-made paper is still in inferior level due to the lack of technological innovation.

China has a long history and rich resources in paper-making handcraft.

Hand-made paper can be colorful and decorative.

Traditional paper-making process has gradually disappeared.

people always have strong sense of identity on Chinese traditional crafts.

OT

Location Sihui Town Dengcun villige

Zhaoqing City

Traditional methods,

Abundant resource of bamboo, but not properly used.

which takes a long time.

Old business mode, which can't create value.

The paper money for the dead, is the only products they produce.

The handicraftsman cannot find successors.

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Process

Statements

Issues

The process would cause water contamnation.

Environmental unfriendly

Apply new types of raw materials.

There are quite few young people doing this job.

It is boring and dying.

Publicize the beauty of traditional handicraft.

Some of the electronic machines have been put into use.

The output has been reduced in recent years.

The spirit of the handmade paper cannot be replaced.

Make use of its advantages.

Due to the reduction of demand.

Need a new industrial chain.

They only go through rough OEMs.

Draw design into the paper-making industry.

they need to share the resource.

They need to cooperate with upstream enterprises.

It is inefficiency.

New technologies can be put into use.

The workshops are always run by families.

There are no comunications between different workshops.

It takes a long time to made paper.

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1600s NOW

Literature Review

98% of the products in the village are paper money for the dead, though they have the ability to made other kinds of paper.

They have not chance to apply all their potentialities.

The paper-making technology in Sihui is still the same way hundreds of years ago.

They are lack of innovation

Expand the production line through introduce new bussiness.

Core of new production mode Branding should be included which would visualize the traditional feelings

Strategy

The brand tells story about triditional culture.

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Appeals

Testing the designs

Design Increase the demand of paper products through product design.

Technology support - bring newmethod and machines.

Production More and more worker are needed.

Products to be gathered and move to the design shops for sales.

Small workshops are able to produce the product.

Marketing Promote business collaborations

Spread and promote culture identity.

Get government’s support for local enterprises.

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LITTLE POCKET CHAIR

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Chair is one of the products that fascinates me most. The 'Little Pocket Chair' is a project that went through designing and making process.The design mostly came from my own understanding about chairs, sitting and space.

Individual work 2009.11-2010.01

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Morphology Analysis {Computer Rendering}

“Have a break�, the words let you put aside your work, take a seat and relax yourself. But there still are something that bother you--a satchel on shoulder, a smartphone in hand or glasses on face, they are working when you are holding or wearing them.

The concept of the pocket chair comes from the idea to rest the accessories the same way as rest your body. A shelf under the seatboard and the slope backboards may achieve this function.

When those tiny things get a break, you will enjoy your inner peace.

Examine Force Analysis {Fluting Paper Model}

Early Concepts

Mortise joint Nail joint

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There are numerous kinds of baby strollers in the world, and the changes of the styles, as well as function, are happening all the time. To be more mature of handling these elements of designing products, I looked at the elements in two extremes that both would be

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TWO STROLLERS

B O U N D A R Y

appropriate for strollers. Finally, I came up with the idea of designing two strollers in different styles, to discover the possibility of styles and impact of different cultures.

OUTDOORS

CARRY SIT LAY

GENTAL LOVELY COMFORTABLE

space

function

emotion

INDOORS

CARRY SIT LAY

GENTAL LOVELY COMFORTABLE

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I regard this project as a chance to look into the essence of an object. With the concept of boundries, I experienced the relationship between a product and its cultural background.

Individual work 2011.12-2012.01

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G-MATE

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A child generally uses baby stroller at the age of 0-3. As a matter of fact, a baby stroller can only serve its function for around two years. I hope to make it more meaningful in children’s growing up ,as well as extend strollers’ service life.

Then came this little strollers.

G-mate comes from the meaning of growing

care

MAIN FEATURES *

G-MATE

mate. It’s a functional outdoor stroller which has 3 different status with a transformable skeleton.

It can be used as a baby stroller when a child is under 3 years old, and then keep company with child by changing into kiddy bicycle and scooter when the child grows up.

Laying, leaning in it for infants ages 0-3

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Riding on it for children ages 3-5

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Skating on it for children ages 5-8

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play 29

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DESIGN ILLUSTRUTION *

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SCENE AND RENDERINGS *

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"Berceuse" gets its start point from the definition of "Furniture". Its main body, which is made of nature materials such as wood and ratten, harmonize the Human settlements and interior environment. Compared to the sporting attribute of “G-mate”, Berceuse is well adapted in the leisure place like park or housing estate.

"Berceuse" would be transformed into a rocking chair for baby when the legs being rotated. The "rocking chair" is more fun and cosy indoors while ”stroller“ fits for the environments outdoors.

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Mr. DRYER

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This project shows the complete process of product development. It went through design phases from searching opportunities to consumer research, to product design with clear structure and functions.

My role in this project includes storyboard, user analysis, interviews, brain storming, concept sketching, design development.

Group work 2010.09-2010.12

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Staffs-----Frequent business trips.

Tourists----Casual sightseeing tours.

Backpackers----Hiking or biking Family visitors----Visit their families for monthes.

3 IDENTIFYING FACTORS 1 2 2 1 3

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2 2 3

Time and financial resources Potential for a useful and desirable product Potential market size Potential creativity Potential contribution from team members

TRAVEL MANNER

CHOOSE THE TARGET USERS + methdology +

Means of transportation When/ How long/ Where to stay Whom to travel with

PERSONAL DETAILS Negative feelings Solutions they wish Prefer kind of detergent Frequency of meeting troubles

+ DEMAND BY POTENTIAL USERS Frequency of changing clothes Economic capability to buy this product

OPP.

Willing to wash by themselves

WASHING AND DRYING CLOTHES

DATA ANALYSIS

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Potential in practise Urgency in need Current situation of social economy Ability of team development Social and cultural acceptance

PERSONAL DETAILS Travel expences / purpose Occupation / Age

QUESTIONAIRE / INTERVIEW

+ KEY INFORMATION

CL AS S I F Y POTE NTI AL US E R S

+ CATEGORY

PERSONAL DETAILS

TRAVEL MANNER

PERSONAL DETAILS

5 KEY LEVELS

Accepted washing speed The biggest OPP.

Accepted washing quality

WHILE TRAVELLING WEIGHT

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19:00

24:00

Put the clothes into water

Hanging the clothes Blowing Heating Airing

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Put the washing Twist and rub powder in the clothes

Wring the clothes

Collect the clothes

Rinsing the clothes

Folding clothes, put it in order

PRIMERY PROCESS

8:00

A TYPIBAL DAY OF A CUSTOMER

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TIMELINE + 0:00-8:00: sleeping 8:00-19:00: hiking/ activities 19:00-24:00: cleaning/ washing / recreation/ resting

3 CHOOSE THE TARGET USERS + methdology +

USER PROFILE According to investigations, interviews and researches,we define the target people with the following characteristics:

1,They are young and curious about nature 2,They love to be backpackers at their leisure.

3,They are experienced about travel alone.

Drying

MATRIX ANALYSIS

BACKPACKERS

Washing

REASONS + 1,Technological: The more functional it gets, the less reliable it will be.

2,Economical: The end-price may go beyond customers’s purchasing power.

3,Practical: It may be hard to carry with big mechanism.

4,Most of the interviewed people consider that drying annoys them rather than washing.

USER STATEMENT

UNDERSTANDING NEEDS

It can dry off my clothes quickly It is convenience to carry It makes me tired It can not dry off big clothes It can dry off clothes thoroughly It makes a lot of noise It may distroy the clothes It can be used as garderobe

It can dry off clothes quickly It is small in size It is automatic It is suitable for different kinds of clothes It can be heated homogeneous It can reduce the vibrate It can dry off clothes in a static way It has additional functions

EFFECTIVE

IMPORTANCE +++ +++ + ++ ++ + + +

4 DESIGN ORIENTATION

ESSENTIAL FEATURES OF PRODUCTS + current product

cut-in point

manual

automatic

cumbersome

portable

inefficient

effective

common function

professional function

PRODUCT DEFINITION

SEPARATING FUNCTIONS

According to the previous research, take backpackers as our target users give more chances for product opportunities

USER EXPECTATIONS

BACKPACKERS +

VALUE OPPORTUNITY ANALYSIS

TARGET USER

PORTABLE

This product acts as clothes dryer.

The product is durable / small in size.

The basic function of the product includes dry the clothes quickly and peaceful, protect the clothes, makes it clean and tidy.

Our targeted customers are backpackers, both male and female, who is a professional hiker and prefers new hiking equipments.

The size should be as small as possible. It should be made within 180mm*180mm*80mm(pie-looking) or 110*110*400(stick- looking).

The features of styling are concise, clean and professional.

Major competitors are the relevant products such as hair dryer or electric blower.

The product would often be used either in outdoor or indoor, narrow space such as motel or inn.

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According to the previous research, take backpackers as our target users give more chances for product opportunities

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CONCEPT EVALUATION

TARGET USER

BACKPACKERS +

BACKPACKERS + IDENTIFYING FACTORS Easy to carry Work quickly Clothes protective Functions extensible Technology feasible Uncertainty level Price Energy available User-friendly

BRAIN STORMING

Space efficiency

Weight: 1

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SCORES + Microwave Type Backpack Type Mechanical Type Desiccative Type

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Heating and twining Scroll Type Inflations Type Heating and folding

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After discussion, we choose Inflation type as our final concept.

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6 PRODUCTION

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Control panel

Electric conncection

Assembled

Air plug

6 PRODUCTION

Swtich Button

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SHAR

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SHAR is a future vehicle that mainly emphasis on three concept, which is flexible, rhythm and pleasant. The project starts from seeking for inspiration, through a serious of design process, sketching, CAD model, clay modeling.

My car was chosen as the final design of my group, and the clay model was made under the help of my team members.

Individual work 2011.03-2011.06

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WEAVE

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"WEAVE" project presents a real-world solution for the red-wood furniture industry in the PRD area, using design method to promote the local manufactoring companies who are now experiencing difficulties of the industrial transitions, bring value through design strategies such as branding, technology, cooperation.

The structure of 'WEAVE' can be applied into any traditional furniture companies/organizations who are looking for new innovative ways for promoting the PRD furniture industry.

Group of four 2012.09-2012.11

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Challenges

Product lines

Missions

How? Directions

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Business Model

Before

Before

After Reduced Costs

Innovative Strategy

Reduce Cost

Cheaper Environmentally Friendly Material

Collaboration between artisans and designers

Increased Productivity

Responsible Growers

Designer

Increased Marketing Power

New Expanded Market

Increased Marketing and Brand Recognition for all production lines

Expanded local and international Markets

Eco planting

Environmental Meterials

NEEDS

After

guidance

New tech

Craftsman

New crafts

High-end products General products

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Showroom

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This project presents a complete process of a new brand Talus, which has been promoted as a charitable business and provide products and services for amateur mountaineering groups to be donated and share unique mountaineering experience.

For the products, the project fully utilize the computer aided design facilities, such as scanning, 3D printing, CNC machine, to create an ergonomic head related products.

For branding and commercials, Talus provides a web platform for experiencing, sharing, donating and encouriging.

Group of Two 2012.12-2013.02

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BACKGROUND/ RESEARCH REASON

Concept generation began by looking at existing helmets on the market, and other mountaineering equipment. Sketches were then created for further developed in CAD model.

CONCEPT GENERATION

The main reason behind the concept was the sheer multitude of mountaineering helmets available on the market, and the very small differences between each one. With a tendency for the main market players to focus purely on safety, colour and styling differences.

However, there are a small number of helmets that are trying to set themselves apart from the competition. These include the Petzl ‘Elia’ helmet (Petzl, 2013), which focuses on female climber’s needs, and the problems they experience when wearing their hair in a ponytail during climbing expeditions. As well as, the ‘Edelrid Madillo’ (Summitpost, 2008), which is a collapsible helmet, for mountaineers trying to save space during expeditions..

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3D PRINTING PROTOTYPE+

3D SCAN-HEAD MEASUREMENTS

3D SCANNER

3D SCAN-RESULTS

CAD MODEL BUILT WITH HEAD

The 3D-printing result---the body

PROCESS +

3D SCAN / CAD-MODEL

HEAD SCAN/ CAD MODEL + FINAL CAD MODEL

To create an accurate head model to model the CAD around, head measurements needed to be first taken to ensure accuracy. This involved the placing of small red dots on specific places of the head and face, to line up with the on screen computer model. Once the dots were placed, any excess hair needed to be placed at the top and centre of the head to avoid an inaccurate scan image. The top of the head is used, as the scan only creates a 360-degree 3D image on one plane.

Therefore the top of the head is left as a hole on the model, which is blended into a smooth, domed surface to create the final head model.

Once the 3D scan was completed, the model of the head was introduced in to the SolidWorks environment as a part file for the helmet to fit ergonomically.

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To create a helmet with an ergonomic fit to the helmet, the head was sectioned into layers with the use of planes. These planes were then used to create section cuts along the heads length. Once the section cuts were carried out at varying dimensions, spline curves of the outer dimensions of the head were drawn out, and copied into a separate part file, to be further worked on.

CNC milling result---inner form

PROTOTYPE DEVELOPMENT

After the outer shell was finished the part file was saved as a .stl file, and was printed on the Z-corp machine out of solidified plaster. Once finished, it was removed from the machine, and the residual plaster was blown off the surface with a pressurized air blower. To finish the structures formation, the entire surface was covered in adhesive to create a strong stable structure. The structure was then ready to prime, sand and paint.

The internal foam layer wa cut from polyurethane foam on the CNC machine. This did not require any more than sanding for finishing.

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PROTOTYPE DEVELOPMENT

FINAL PROTOTYPE

ASSEMBLING / TESTING + Once the outer shell was painted, the electronic components were soldered together, and secured within the helmet.The fabric layer was then re-stitched and sized to fit into the model.

After the product was completed the model was fit tested to determine how well it fitted users with a similar head shape to the female western head used in the CAD software. 10 individual females were chosen due to similarities in head shape, and the majority of the participants stated that the helmet fitted comfortably with minimal slippage.

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SERVICE & WEBSITE

The 'Talus' website is not only an online shop, but it is also a tool to help mountaineers fund trips for themselves, and realize their dreams. The website is a platform where people with an interest in mountaineering can socialize, and get involved in the spirit of mountaineering.

On the website, mountaineers can interact with other people through the website, build their own funding pages, and upload panoramic views. Moreover, people can keep up to date with mountaineering activities from all over the world. They can view interesting sceneries, leave messages for fundraisers, and donate small to large sums of money.

The home page is able to display the top 10 most exciting activities of the week. The page is used as an attractive front to the company in the hope to attract people to delve further into the website offerings.

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FINAL PROTOTYPE

The explore page is the page where the panoramas taken by mountaineers are displayed. However, to view the less popular fundraising pages, the search bar can be utilized. Moreover, browsers who are interested in the images on this page can click on the picture and be directed to specific mountaineer group/individual pages, where they can choose to donate to the trips.

The 'How To Help' page shows the current situation of the mountaineer fundraising and planning. Several donation options are available for visitors to choose.

They can select to donate from $0 to $100, with each sum resulting in different rewards. For example, the visitor could be entitled to, "Get booklets from the mountaineer", "Get a postcard from mountaineers" or "Get tickets to meet-and-greet", with 5% of the funds going directly to 'Talus' for company operations and for the Talus charity objectives.

In addition, the mountaineer can also put links to their own 'Talus' webpage on other social media platforms. For example, Twitter and Facebook can be used to message on the site, and they also can be used to share the link to user’s pages for further donations.

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Thank you! z.xuandesign@gmail.com