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WHYTE AVENUE Phase 1 1_0_0EL
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SUMMARY The 1985 City of Edmonton capital budget allocates 1.2 million dollars for street improvements outlined in this brochure. EDA Collaborative Inc. has been hired to prepare detailed plans which are scheduled to be completed by April, 1985. A Committee has been established consisting of property owners, merchants, members of the Old Strathcona Foundation, and the Planning Department, to provide direction to the consultant. The Improvement Committee is asking property owners to finance 14% of the project, by paying a local improvement tax, equivalent to the value of replacing a standard concrete sidewalk. The Local Improvement Bylaw should be approved by May, 1985. You will be contacted further regarding the design, Local Improvement Bylaw and construction. However, if you have any questions now, please contact Dennis Freeman of the Planning Department at 428-3430 or Wes Candler, Chairman of the Whyte Avenue Improvement Committee at 433-5866. Information on the project could also be provided by any member of the Whyte Avenue Improvement Committee.
WHYTE AVENUE IMPROVEMENT COMMITTEE Wes Candler, Chairman Laurie Greenwood, Merchant Mat Chapman, Property Owner/Merchant Morley Blevis, Property Owner Donna Wood, Merchant Keith Orlesky, Member at large Elaine Warick, Old Strathcona Foundation Dennis Freeman, City of Edmonton Blair Sibbald, City of Edmonton
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Streetscape Improvement Area Boundary Building Facade
Proposed Improvements
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1. Street Lighting
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A DIFFERENCE YOU'LL SEE!
Concrete Curb and Gutter
Decorative Marking Pattern Corner Curb Cuts
The Whyte Avenue Improvement Committee was established in early 1983 and is composed of property owners, merchants, members of the Old Strathcona Foundation and the City of Edmonton Planning Department. The Whyte Avenue Improvement Project developed by the Committee with input and support of owners and merchants in the area proposes to extend street improvements along Whyte Avenue between 104 and 105 Streets, including side streets. In 1984, some improvements were undertaken on Whyte Avenue between 103 and 104 Streets and on 104 Street
AVENUE ROVEMENTS
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6. Public Signage
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Visitor Information Centre Newspaper Boxes
Planter Boxes/Seating
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A conceptual plan for the Program has been completed by EDA Collaborative Inc. The design concept developed by the committee with the landscape architect recommends: removal of overhead trolley wires and power lines, sidewalk reconstruction using concrete paving blocks, installation of old style light fixtures on cast iron poles,
7. Street Amenities Outdoor Performance Area for Music and Street Activities Flowering Trees
Additional Flowering Trees
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between 81 and 83 Avenues. These will be completed in 1985. Phase II, as shown on the enclosed plan, is also proposed to be undertaken in 1985.
• Integrated with Other Pole Structures
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Bicycle Rack
provision of street furniture including benches, parking meters, waste receptacles, and bus shelters, sidewalk tree planting, and co-ordinated traffic signage.
These changes are intended to improve the commercial area while enhancing the historical character of Whyte Avenue. The committee's intention is to make Whyte Avenue a distinct, attractivishopping area for all Edmonton residents and visitors. (
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A UNIQUE AREA WITH POTENTIAL Whyte Avenue is the heart of Old Strathcona and has long been recognized as a unique area in Edmonton. It is the only commercial strip in the city which groups a number of historically significant buildings, many of which have been restored in recent years. Due to its diversity of shops, narrow lots, continuous retail frontage and the human scale of its buildings, it provides an interesting pedestrian oriented shopping environment.
5 Street
Furniture
With the recent establishment of a number of art galleries, bookstores and restaurants, Whyte Avenue is gradually emerging as a specialty retail shopping district. Whyte Avenue is also an entertainment center. The Princess, Chinook and Walterdale Theatres as well as numerous restaurants and lounges located in the vicinity are popular with Edmonton residents. The annual "Return of the Fringe", a nine day theatrical festival which takes place at various locations throughout Old Strathcona, has been very successful in the past few summers.
6 Sidewalk
Lighting
These are the assets upon which Whyte Avenue must build to enhance its position in Edmonton as a distinctive shopping area.
NOW IS THE TIME FOR IMPROVEMENTS ! In an effort to revive and improve the Whyte Avenue area, a number of initiatives have been undertaken over the past two years. These include: i)
A Marketing Committee has organized a number of promotional events to attract more people to the area
ii)
A Storefront Improvement Program is currently underway to help property owners improve the appearance of their buildings
iii)
A Whyte Avenue Streetscape Improvement Program is underway to improve the pedestrian environment.
There is need for further improvement and upgrading for Whyte Avenue to realize its full potential as an attractive and vital commercial area. An active promotional campaign combined with building and street improvements is viewed as a two-pronged approach in the rejuvenation of Whyte Avenue. A plan for upgrading the Avenue is outlined here.
Typical Street Detail
PROJECT COSTS AND FINANCES The total cost of undertaking Whyte Avenue Phase II improvements is budgeted to be 1.2 million dollars. It is proposed that, under a Local Improvement Bylaw, owners of properties adjacent to the improvements would be assessed approximately 14% or $165,000 of construction costs. The assessment could be paid over a period of twenty years or could be paid out in a lump sum initially or at any time during the assessment period. Although the total project includes landscaping, improved streetlighting, additional street furniture and other amenities, the property owner's share represents the equivalent of replacing only existing concrete walks, curbs and gutters. Table 1 summarizes the proposed assessment charges. Costs may vary from property to property as the existing concrete walks vary in width from location to location and property widths are not identical. When the exact cost of the proposed Local Improvement has been calculated, each property owner will be sent formal notification of the proposed assessment prior to City Council's consideration of the Local Improvement Bylaw. Although the City has budgeted 1.035 million dollars in addition to the property owner's share for Whyte Avenue Street Improvements, it should be noted that undertaking construction of Phase II is contingent on the passing of the Local Improvement Bylaw.
Proposed 1985 Local Improvement Uniform Assessment Rates for Whyte Avenue
Annual Rate Per Assessable
1985 Cash Cost Per Assessable
Assessment Period (years)
Metre $
Foot $
4.27 m interlocking paving stone sidewalk with concrete and curb gutter.
20
36.29
11.08
254.92
77.61
2.13 m interlocking paving stone sidewalk with concrete curb and gutter.
20
20.67
6.32
145.21
44.29
1.68 m interlocking paving stone sidewalk with concrete curb and gutter.
20
17.38
5.30
122.13
37.15
1.5 m interlocking paving stone sidewalk with concrete curb and gutter.
20
16.07
4.90
112.90
34.41
Improvement
Metre $
Foot $