Edmonton (Alta.) - 2000 - Jasper East Village_a great investment opportunity... (2000-02)

a great investment opportunity...

Urban Design Group Planning and Development Department City of Edmonton February, 2000

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JasperEastVILLAGE

JASPER EAST

VILLAGE

Jasper East Village, located adjacent to the Downtown's eastern boundary, has strong development potential. This is due to a number of factors:

Prime Location Within walking distance of Jasper East Village are numerous prominent destinations including Chinatown North, Little Italy, the River Valley, Downtown and, Light Rail Transit (LRT) with connections to the University of Alberta and Skyreach Centre/Coliseum.

Significant Public Investment Over a number of years, the City, other agencies and the private sector have invested substantially in the area. Development projects include: •

the Chinatown Gate,

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Harbin Road, 96 Street, 97 Street, and Jasper Avenue improvements,

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improvements to the City Market,

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the restoration of several heritage buildings, and

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numerous improvements to the public open space.

Good Site Availability The area includes many vacant and under-utilized properties that are currently available at very attractive prices. Some of these properties have a panoramic view of the River Valley.

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JasperEastVILLAGE

Accommodating Development Rules The City is open to new ideas. The current planning strategy is to: • promote a variety of land uses in the area, • preserve the heritage buildings, • encourage the development of the Chinese cultural businesses and amenities along Harbin Road, • maintain a sympathetic scale on Jasper Avenue and other streets, • create a sense of community by promoting an urban village concept where people live, work, stroll, shop or do business, and enjoy the outdoors within easy walking distance without having to get into their cars.

Economic Growth The City of Edmonton is poised for an economic growth forecast at over 3% over next few years. The population of the City is expected to grow at the rate of 4,000 to 6,000 people per year over the next four years. A growing downtown population opens additional economic opportunities.

Energetic Local Business Community On-going City and community partnership has resulted in the creation of Chinese cultural area, preservation of heritage buildings, street enhancements and building facade improvements. The local community is eager to see this area next to the Downtown develop into a strong and vibrant community.

Jasper East Village is a great investment opportunity as the following pages illustrate:

JasperEastVILLAGE

JASPER EAST VILLAGE IS IN CLOSE PROXIMITY OF PROMINENT DESTINATIONS - LITTLE ITALY - CHINATOWN NORTH - LRT (LIGHT RAIL TRANSIT) - DOWNTOWN - UNIVERSITY OF ALBERTA - WHYTE AVENUE - RIVER VALLEY - CLOVERDALE - RIVER.DALE

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JASPER EAST VILLAGE

WHYTE AVENUE

Jasper East Village offers an excellent opportunity to develop on prime property adjacent to the Downtown. Some lots have a view of the beautiful North Saskatchewan River Valley.

PRIME LOCATION

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JasperEastVILLAGE so/ BOYLE STREET EDMONTON POST OFFICE

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CITY HALL •

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J. LITTLE SITE SHAW CONVENTION CENTRE

LOUISE MCKINNEY PARK

ALBERTA COLLEGE

CLOVERDALE JASPER EAST VILLAGE DOWNTOWN RIVER VALLEY

Jasper East Village is within walking distance of downtown shopping and employment, civic and provincial offices, major parks and cultural institutions, the convention centre, the arts district, colleges and schools. There is an LRT with connections to University of Alberta, Skyreach Centre/Coliseum, and Commonwealth Stadium.

IMMEDIATE CONTEXT

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JasperEa stV1

LLAGE

199e, Improvement ••••

(2000-2015) ___- / it• Proposed-res/c2smm/retail/\ \ t... °O 0 development \Sf $240M 1D-1995 DOWNTOWN

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2000 - Riverview 12.2 Multi-facility \c'ChIfn \CV° o Gate taproject O c 4 -1997 c=i• o odity Mk ,$)1 , Wins pear $E52,0 of994 Centre ,.9 Gil2son13104 o --'• -0 Restoration' 1999 o 0 V Stanley A. Milner 0 'Q 1993 \ Library - $4.3M W.W. Arcade expansion & 199s - Petro Canada Heritage Park $40,000 Restoration & renovation (19 oo) o 1999-2004 Louise McKinney Park A 0. 0 06 $15M riverfront & area improvement 0 c 00 4) — 1999 Improvements to Shaw Conference Centre

CHINATOWN GATE ON HARBIN ROAD :r!,11114-

HERITAGE TRAIL

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The City, other agencies, and the private sector have invested in the area.

Many projects have been completed or are being planned adjacent to or within the Jasper East Village area.

ASSETSPubhc & Private Investment

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JasperEastVILLAGE

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REBUILD COMMUNITY BOYLE 57. & McCAULEY PROMOTE ECONOMIC & ARP SOCIAL REVITALIZATION

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1994

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PROVIDE ADEQUATE COMM UN ITYAND OPEN SPACE

!CAPITAL CITY DOWNTOWN PLAN 1998 /..

f RIVERDALE ARP 1994

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BUILD RESIDENTIAL

STRENGTHEN COMMUNITY

CREATE A STRONG DOWNTOWN COMMUNITY

DEVELOP J.B. LITTLE SITE

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SPUR SMALL SCALE DEVELOPMENT & BUILD ON EXISTING STRENGTHS PROMOTE DOWNTOWN LIVING & WOR.KING

IMPROVE INFRASTRUCTURE

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DEVELOP MULTI-FAMILY RESIDENTIAL ON VIEW LOTS IMPROVE RIVER VALLEYACCESS

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The City is encouraging development of the area by allowing a variety of land uses and is open to new ideas to make this area a unique place to live, work and do business.

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AREA PLAN DIRECTION

JasperEastVILLAGE

CURRENT PLANNING APPROACH / STRATEGY / URBAN DESIGN PRINCIPLES

• Encourage many small scale developments along with some major development opportunities.

• Build on existing strengths.

• Encourage adaptive re-use of buildings.

• Integrate new developments with its surroundings.

• Support a variation of land use mix.

• Stimulate development through incentives.

J.B. Little Site

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Urban village concept

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Medium density — low density.

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Retain / integrate with the existing roadway grid.

The City has developed a flexible developmental approach to make this area a vibrant urban community with a sense of place and pride to live in.

DEVELOPMENT APPROACH

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JasperEastVI LLAGE

J.E3. LITTLE SITE VACANT PROPERTY

1=1* VACANT OR PARKING USE =1 RECENTLY SOLI) FOR DEVELOPMENT

There are many under utilized buildings or vacant lots that offer excellent development opportunities for higher intensity development.

DEVELOPMENT OPPORTUNITIES

JasperEastVILLAGE

SINGLE & MULTIFAMILY RESIDENTIAL alows424 ti

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lEgg COM MERCIAL4/RES.5 (4 STOREYS - BUSINESS ON GROUND FLOOR) 7-1 RESIDENTIAL/RETAIL (8-10 STOREYS - RETAIL ON GROUND FLOOR) I= RESIDENTIAL - INFILL - URBAN (GAO STOREYS) COMMERCIAL/INSTITUTIONAL/RESIDENTIAL (NEGOTIABLE)(DC4, CCA)

The land prices are reasonable. Current zoning allows buildings varying from four to sixteen storeys.

DEVELOPMENT POTENTIAL

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JasperEastVILLAGE

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he following pages, through Development examples, illustrate how the various character areas of Jasper East Village offer development opportunities varying from four to sixteen storey buildings.

The City is open to new ideas and is willing to work with investors and developers to create a vibrant urban village next to Downtown Edmonton.

JasperEastVILLAGE

1 JASPER EAST BLOCK

A) Residential development with retail on the main floor on 101A Avenue.

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B) Vibrant commercial/residential development compatible in scale with the existing Gibson Block on Jasper Avenue. ; A

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JasperEastVILLAGE

... JASPER EAST BLOCK contd.

C) Restore the Brighton Block and promote vibrant retail on the main floor with commercial/residential on the floors above.

D) Resurrect the Alberta Hotel with other commercial/retail development on the main floor, and commercial or residential on the upper floors.

DEVELOPMENT EXAMPLES

JasperEastVILLAGE

2

HARBIN ROAD (102 Ave.) Chinese Cultural Area

Features representing the area's strong Chinese culture should be incorporated into building architecture, signs and canopies.

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HARBIN., ROAD Existing development along Harbin Road.

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INFILL DEVELOPMENT ON 103, 103A, 102, & 102A Avenues

Four to five storey residential developments with and without retail on the main floor.

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DEVELOPMENT EXAMPLES

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4 HIGHER DENSITY RESIDENTIAL DEVELOPMENT ON 103, 103A, 102, & 102A AVENUES

Interior blocks along the Avenues offer the potential for high density residential development.

OLLYWOOD PLAZA RESIDENIIAL CONDOMINIUMS he Courrost Group

DEVELOPMENT EXAMPLES

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5 INFILL DEVELOPMENT ON 95th, 96th, and 97 Streets .7t

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The development along streets should be at the scale of four to five storey buildings with special architectural character.

DEVELOPMENT EXAMPLES

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JasperEastVILLAGE

6 95 STREET south of Jasper Avenue

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Retail/residential development from four to six storeys in height should compliment the architectural style of the existing Church.

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JasperEastVI LLAGE

7 GRIERSON CENTRE (OLD RCMP BARRACKS) This heritage building could be developed into a residential/commercial or institutional complex, if not required by the current owner.

The site fronts onto 101A Avenue and has an exceptional river valley view.

Existing Grierson Centre (old RCMP barracks)

A typical housing development with a central courtyard.

DEVELOPMENT EXAMPLES

JasperEastVILLAGE

8

J.B. LITTLE SITE

A prime piece of property in the Riverdale neighbourhood. This site has the potential to develop into an appealing residential community. It could offer a variety of housing forms from single family to multi-family apartments and townhouses.

DEVELOPMENT EXAMPLES

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Together, let's make it

HAPPEN...