AFAR Media Kit 2024
The AFAR Mission
Make a positive impact on the world through high-quality storytelling that inspires, enriches, and empowers travelers who care
Reaching Travelers Who Care
The AFAR Audience Snapshot • Median Age: 39 • Highest Average HHI: $433,714 • Highest HH Net Worth: $1.96MM • Highest concentration of Affluent Millennials • 73% have children in the household Discerning and Influential Global Travelers • 17 round trips per year • 22 hotel nights per year • 86% planning their next trip • 80% fly first or business class • 54% always stay at five-star accommodations • Over 1/3 fly private at least once per year • Most sought after for travel advice
#8 net worth across all measured media Traveling (and Living) Their Values • Actively try to minimize their environmental impact • Pay more for sustainable products • Purchase locally sourced food • Regularly research a company’s environmental and social record • Prefer to go off the beaten track and where the locals go Sources: 2023 IPSOS Affluent Survey, Doublebase, Total Brand Footprint. Competitive set include Conde Nast Traveler and Travel + Leisure. Born between 1981-1995, annual HHI of $125K+
Affluent and Discerning Travelers
Advisor Snapshot • 7,500+ advisors across consortia • 94% are luxury travel advisors • 89% reside in the U.S. • 74% book $500,000+ of travel annually Experts Who Specialize in Key Travel Market Verticals • 82% hotels • 66% family/multi-gen • 60% cruises • 55% adventure travel
Top 10 % of advisors across consortia Engagement Through Weekly Content and Conversation AFAR serves our growing audience of worldclass travel advisors through communitybuilding and education, timely news, reporting, and inspiration. • Weekly newsletter • Quarterly live webinars with industry thoughtleaders • One-on-one interviews with experts • Above average engagement rates across AFAR’s channels • Custom marketing and content programs are available upon request
Source: AFAR Advisor Survey, 2020
Top The Travel AFAR Audience Advisors
Our Platforms AFAR.com 2.5MM Monthly UVs
AFAR Magazine
AFAR Creates
1.1MM Audience
Consultation and creative services
AFAR Social 580K+ Followers
AFAR Audio Transformative storytelling through podcasts
Reaching 37.1 MM+ travelers across our platforms each month
AFAR Journeys Curated and actionable itineraries for modern travelers
AFAR Advisor
Learning AFAR
7.5K+ luxury travel advisors
Travel scholarships for 1.5K underserved students
AFAR x VOX
33MM+ Monthly UVs
Events and Experiences Virtual and in-person events for the modern traveler and the industry
2 0 2 4 A FA R P L AT F O R M S
AFAR Magazine Award-winning journalism, immersive photography and design from a diverse group of publishing experts Overview • 4x Issues/year (Calendar and Close Dates HERE) • Rate Base: 275,000 | Audience: 1,100,000 • Ad/Edit: 40%/60% • 1 hour+ spent reading each issue
Partnership Opportunities Brand pages, custom content, impact units, advisor-only copies, and more
Source: Harvey Research Reader Survey
90% take action after reading AFAR
2 0 2 4 A FA R P L AT F O R M S
AFAR Digital The best inspiration and planning tools for travelers who care Overview AFAR's content team is dedicated to producing curated and timely features, up-to-the-minute travel news, and global destination inspiration.
+37% AFAR audience growth
• 2.5MM+ Monthly unique visitors • 14MM+ Monthly impressions
Partnership Opportunities Source: IPSOS Doublebase, Total Brand Footprint, 2023 vs 2022
Editorial launch sponsorships, contextually synced page takeovers, interactive ad units, editorial integration, custom content development, dedicated hubs, and more.
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AFAR Audience Extension Target your message at scale with AFAR's premium digital solutions
Overview 90% of the U.S. Digital Population
AFAR will amplify your brand campaign among affluent U.S. travel intenders with innovative solutions in premium, brand-safe environments. • AFAR x Vox Travel Network • Flipboard • Audience Retargeting: CTV, Pre-roll, Display, Native content distribution
Partnership Opportunities Hyper-local targeting, interactive custom units, high-impact video and audio content
Source: Vox Media 2022
distribution, and more
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AFAR Audio Thought-provoking podcasts that celebrate travel as a force for good 500K+ Lifetime downloads
Overview AFAR’s podcasts are top-ranked, award-winning, and avidly listened to, and we’re just
“AFAR has always had amazing travel writing. Love that the stories are now available in podcast form.”
Source: 2022 IPSOS Affluent Survey, Doublebase, Total Brand Footprint.
- Apple Podcast Review
getting started! • More than 70% of AFAR’s audience also regularly listen to podcasts • 4.7/5.0 Rating on Apple Podcasts • Exciting new seasons launching in 2024: •
Unpacked by AFAR - Listen Now
•
Travel Tales - Listen Now
Partnership Opportunities Pre-roll and mid-roll spots, custom AFAR-produced brand segments, full-season takeovers, custom episodes.
2 0 2 4 A FA R P L AT F O R M S
AFAR Email Deliver your message directly to the inboxes of travelers who care Overview
Our Products
AFAR’s high-performing email products
• Daily Wander Newsletter
offer our partners the chance to connect
• From the Editor Newsletter
with a growing database of engaged travelers
• Stay Here Next Newsletter
via customized messaging and targeting.
• Advisor Newsletter
• 1.2MM+ opt in subscribers
• Dedicated Sends:
• 4 editorial newsletters
Partnership Opportunities
• Wanderlust • Dream Deals • Front Desk
Newsletter sponsorships and custom integrations;
• Spotlight On
dedicated email sends, specialized high interest
• Journeys Itinerary
lists, geotargeting, polls/surveys, and more.
• Advisor Dedicated
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AFAR Social Bringing travelers together through click-worthy content and a curated visual aesthetic
Overview Moving travelers from inspiration to action with traffic-driving content, newsworthy updates, and dreamy travel inspiration • 580K+ followers across all our channels • Above-industry average engagement
Partnership Opportunities Social content integration and original storytelling across YouTube, Instagram, Tik Tok, Facebook, Pinterest, and/or LinkedIn.
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AFAR Creates Full-service content marketing, consulting, and creative solutions from AFAR's award-winning creative studio Overview
Partnership Opportunities
Guided by research, data-led insights,
• Creative direction and design
and client needs, we create full-service
• Licensing and syndication
content solutions for our partners.
• Photography, video, and podcasts
Who We Work With • Visit California • Chase Ultimate Rewards
“In a genre that can feel stodgy and pretentious, AFAR brings a distinctly modern sensibility into the mix.” - Society Of American Travel Writers
• Holland America Lines • United Airlines • Marriott
• Technology and platforms • Production, distribution, marketing, and analysis • B2B + B2C communications
2 0 2 4 A FA R P L AT F O R M S
Learning AFAR Providing students with travel scholarships to help them explore the world Overview
Partnership Opportunities
To date, Learning AFAR has sent 1,500 diverse students from under-resourced communities on trips to destinations all over the world, including Ghana, Costa Rica, Belize, the American Southwest, Cambodia, Mexico, Peru, and China.
• Fund a class scholarship
Program Impact • 98% of students graduate high school • 94% leave the program feeling they have
“Learning AFAR runs to the core of everything we do. We want to empower students to live with curiosity and an open mind, and develop the ability to push past boundaries.” — Joe Diaz, AFAR Co-founder
the skills to make a positive impact • 90% college acceptance rate
• Be a travel partner • Launch an impact study • Make a corporate donation • PR and content opportunities
Appendix I. Editorial Calendar and Close Dates II. Print Advertising Rates III. Print and Digital Specs IV. Key AFAR Contacts
2024 Issue Close Dates Spring 2024: Hospitality Issue Close: Feb 20 Materials Due: Feb 27 Issue On Sale: April 23
Fall 2024: Epic Trips Issue Close: Aug 23 Materials Due: Aug 30 Issue On Sale: Oct 29
Summer 2024: North America Issue Close: June 18 Materials Due: June 25 Issue On Sale: Aug 20
Winter 2024/25: Where to Go Next Issue Close: Oct 29 Materials Due: Nov 5 Issue On Sale: Jan 7, 2025
2024 AFAR Advertising Rates Print Rate Base: 275,000 / Print Frequency 4x/Year FOUR COLOR
1X
3X
6X
1 page
$46,213
$44,414
$41,463
1/2 page
$32,094
$30,560
$28,788
1/3 page
$23,753
$22,919
$21,192
BLACK & WHITE
1X
2X
4X
1 page
$34,922
$33,512
$31,330
1/2 page
$24,394
$23,372
$21,825
1/3 page
$18,234
$17,452
$16,377
ALL LISTED RATES ARE GROSS
Cover Premiums 2ND: 30%
3RD: 25%
4TH: 40%
*All rates are gross. Rate base is guaranteed on a 6-month average. Advertisers may not cancel orders or make changes in advertising after the closing dates.
AFAR Magazine Specs UNIT
LIVE
TRIM
BLEED
Spread*
16-1/4”w x 10-5/16”h
16-3/4”w x 10-13/16”h
17”w x 11-1/16”h
Full pg*
7-7/8”w x 10-5/16”h
8-3/8”w x 10-13/16”h
8-5/8”w x 11-1/16”h
2/3 pg Vertical**
4-13/16”w x 10-5/16”h
5-1/16”w x 10-13/16”h
5-3/16”w x 11-1/16”h
1/2 pg Horizontal**
7-7/8”w x 4-15/16”h
8-3/8”w x 5-3/8”h
8-5/8”w x 5-1/2”h
*Perfect alignment of type or image across two pages cannot be guaranteed. If boundaries of the ad are not defined by artwork or a rule, publisher may add .30 rule around fractional ad. **Size requirements in decimals and/or metric are available upon request. The safety area for spreads with a critical crossover of primary image or type should be 3/8” all around (rather than 1/4”) to allow for the possibility of gutter pull out.
SPECIAL AD SIZES UNIT LIVE TRIM
LIVE
TRIM
BLEED
Cover Flap
3-1/2”w x 10-5/16”h
3-1/2”w x 10-5/16”h
3-1/2”w x 10-5/16”h
Click Here to access our Ad Portal
AFAR Digital Specs STANDARD DISPLAY AD SPECS UNIT
UNIT SIZE
DEVICE
FORMATS
MAX SIZE
Mobile Banner
320x50
Mobile
HTML5, JS, JPG, GIF
100KB
Half Page
300x600
Mobile/Desktop/Tablet
HTML5, JS, JPG, GIF
200KB
Medium Rectangle
300x250
Mobile/Desktop/Tablet
HTML5, JS, JPG, GIF
200KB
Leaderboard
728x90
Desktop/Tablet
HTML5, JS, JPG, GIF
200KB
Leaderboard
970x250
Desktop/Tablet
HTML5, JS, JPG, GIF
250KB
SPECIAL UNIT SPECS UNIT
UNIT SIZE
DEVICE
FORMATS
MAX SIZE
Video Billboard
970x250
Desktop
MP4
10MB
Outstream Video
300x250 (mobile) 640x360 (desktop)
Mobile/Desktop/Tablet
MP4
10MB
Click Here for our full digital specs
Key AFAR Contacts Founders Greg Sullivan Co-founder and CEO greg@afar.com
Barry Brown Executive Director, Caribbean barry@afar.com
Marketing and Creative Services Maggie Gould Markey VP, Marketing maggie@afar.com
Joe Diaz Co-founder joe@afar.com
CJ Close Executive Director, Brand Partnerships cjclose@afar.com
Katie Galeotti-Hiddo Executive Director, Marketing and Special Projects kgaleotti@afar.com
Editorial and Operations Julia Cosgrove Editor in Chief julia@afar.com
Ellen Lewis Lewis Stafford Company Sales Director, Southwest lewisstafford@afar.com
Irene Wang Associate Director, Marketing Activations iwang@afar.com
Laura Simkins Chief Operating Officer laura@afar.com
Onnalee MacDonald Executive Director, Brand Partnerships onnalee@afar.com
Mary Kennedy Senior Integrated Marketing Manager mkennedy@afar.com
Sales and AdOps Bryan Kinkade VP, Publisher bryan@afar.com
Colleen Schoch Morell Sales Director, Southeast colleen@afar.com
Isabelle Martin Integrated Marketing Manager imartin@afar.com
Donna Delmas Director, Ad Operations ddelmas@afar.com
Maggie Smith Marketing Activations Manager msmith@afar.com
Vince De Re Digital Ad Operations Manager vdere@afar.com
Ami Kealoha Director, Branded and Custom Content akealoha@afar.com
Laney Boland Executive Director, Brand Partnerships lboland@afar.com
Christopher Udemezue Associate Design Director christopher@afar.com Finance Julia Rosenbaum Director of Finance jrosenbaum@afar.com Kai Chen Accountant kchen@afar.com PubWorx Printing Solutions Mandy Wynne mandy.wynne@pwxsolutions.com Minia Huante mvhuantecant@quad.com AFAR Mailing Address P.O. Box 458 San Francisco, CA 94104