AFAR Media Kit 2024

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AFAR Media Kit 2024


The AFAR Mission

Make a positive impact on the world through high-quality storytelling that inspires, enriches, and empowers travelers who care


Reaching Travelers Who Care


The AFAR Audience Snapshot • Median Age: 39 • Highest Average HHI: $433,714 • Highest HH Net Worth: $1.96MM • Highest concentration of Affluent Millennials • 73% have children in the household Discerning and Influential Global Travelers • 17 round trips per year • 22 hotel nights per year • 86% planning their next trip • 80% fly first or business class • 54% always stay at five-star accommodations • Over 1/3 fly private at least once per year • Most sought after for travel advice

#8 net worth across all measured media Traveling (and Living) Their Values • Actively try to minimize their environmental impact • Pay more for sustainable products • Purchase locally sourced food • Regularly research a company’s environmental and social record • Prefer to go off the beaten track and where the locals go Sources: 2023 IPSOS Affluent Survey, Doublebase, Total Brand Footprint. Competitive set include Conde Nast Traveler and Travel + Leisure. Born between 1981-1995, annual HHI of $125K+

Affluent and Discerning Travelers


Advisor Snapshot • 7,500+ advisors across consortia • 94% are luxury travel advisors • 89% reside in the U.S. • 74% book $500,000+ of travel annually Experts Who Specialize in Key Travel Market Verticals • 82% hotels • 66% family/multi-gen • 60% cruises • 55% adventure travel

Top 10 % of advisors across consortia Engagement Through Weekly Content and Conversation AFAR serves our growing audience of worldclass travel advisors through communitybuilding and education, timely news, reporting, and inspiration. • Weekly newsletter • Quarterly live webinars with industry thoughtleaders • One-on-one interviews with experts • Above average engagement rates across AFAR’s channels • Custom marketing and content programs are available upon request

Source: AFAR Advisor Survey, 2020

Top The Travel AFAR Audience Advisors


Our Platforms AFAR.com 2.5MM Monthly UVs

AFAR Magazine

AFAR Creates

1.1MM Audience

Consultation and creative services

AFAR Social 580K+ Followers

AFAR Audio Transformative storytelling through podcasts

Reaching 37.1 MM+ travelers across our platforms each month

AFAR Journeys Curated and actionable itineraries for modern travelers

AFAR Advisor

Learning AFAR

7.5K+ luxury travel advisors

Travel scholarships for 1.5K underserved students

AFAR x VOX

33MM+ Monthly UVs

Events and Experiences Virtual and in-person events for the modern traveler and the industry


2 0 2 4 A FA R P L AT F O R M S

AFAR Magazine Award-winning journalism, immersive photography and design from a diverse group of publishing experts Overview • 4x Issues/year (Calendar and Close Dates HERE) • Rate Base: 275,000 | Audience: 1,100,000 • Ad/Edit: 40%/60% • 1 hour+ spent reading each issue

Partnership Opportunities Brand pages, custom content, impact units, advisor-only copies, and more

Source: Harvey Research Reader Survey

90% take action after reading AFAR


2 0 2 4 A FA R P L AT F O R M S

AFAR Digital The best inspiration and planning tools for travelers who care Overview AFAR's content team is dedicated to producing curated and timely features, up-to-the-minute travel news, and global destination inspiration.

+37% AFAR audience growth

• 2.5MM+ Monthly unique visitors • 14MM+ Monthly impressions

Partnership Opportunities Source: IPSOS Doublebase, Total Brand Footprint, 2023 vs 2022

Editorial launch sponsorships, contextually synced page takeovers, interactive ad units, editorial integration, custom content development, dedicated hubs, and more.


2 0 2 4 A FA R P L AT F O R M S

AFAR Audience Extension Target your message at scale with AFAR's premium digital solutions

Overview 90% of the U.S. Digital Population

AFAR will amplify your brand campaign among affluent U.S. travel intenders with innovative solutions in premium, brand-safe environments. • AFAR x Vox Travel Network • Flipboard • Audience Retargeting: CTV, Pre-roll, Display, Native content distribution

Partnership Opportunities Hyper-local targeting, interactive custom units, high-impact video and audio content

Source: Vox Media 2022

distribution, and more


2 0 2 4 A FA R P L AT F O R M S

AFAR Audio Thought-provoking podcasts that celebrate travel as a force for good 500K+ Lifetime downloads

Overview AFAR’s podcasts are top-ranked, award-winning, and avidly listened to, and we’re just

“AFAR has always had amazing travel writing. Love that the stories are now available in podcast form.”

Source: 2022 IPSOS Affluent Survey, Doublebase, Total Brand Footprint.

- Apple Podcast Review

getting started! • More than 70% of AFAR’s audience also regularly listen to podcasts • 4.7/5.0 Rating on Apple Podcasts • Exciting new seasons launching in 2024: •

Unpacked by AFAR - Listen Now

Travel Tales - Listen Now

Partnership Opportunities Pre-roll and mid-roll spots, custom AFAR-produced brand segments, full-season takeovers, custom episodes.


2 0 2 4 A FA R P L AT F O R M S

AFAR Email Deliver your message directly to the inboxes of travelers who care Overview

Our Products

AFAR’s high-performing email products

• Daily Wander Newsletter

offer our partners the chance to connect

• From the Editor Newsletter

with a growing database of engaged travelers

• Stay Here Next Newsletter

via customized messaging and targeting.

• Advisor Newsletter

• 1.2MM+ opt in subscribers

• Dedicated Sends:

• 4 editorial newsletters

Partnership Opportunities

• Wanderlust • Dream Deals • Front Desk

Newsletter sponsorships and custom integrations;

• Spotlight On

dedicated email sends, specialized high interest

• Journeys Itinerary

lists, geotargeting, polls/surveys, and more.

• Advisor Dedicated


2 0 2 4 A FA R P L AT F O R M S

AFAR Social Bringing travelers together through click-worthy content and a curated visual aesthetic

Overview Moving travelers from inspiration to action with traffic-driving content, newsworthy updates, and dreamy travel inspiration • 580K+ followers across all our channels • Above-industry average engagement

Partnership Opportunities Social content integration and original storytelling across YouTube, Instagram, Tik Tok, Facebook, Pinterest, and/or LinkedIn.


2 0 2 4 A FA R P L AT F O R M S

AFAR Creates Full-service content marketing, consulting, and creative solutions from AFAR's award-winning creative studio Overview

Partnership Opportunities

Guided by research, data-led insights,

• Creative direction and design

and client needs, we create full-service

• Licensing and syndication

content solutions for our partners.

• Photography, video, and podcasts

Who We Work With • Visit California • Chase Ultimate Rewards

“In a genre that can feel stodgy and pretentious, AFAR brings a distinctly modern sensibility into the mix.” - Society Of American Travel Writers

• Holland America Lines • United Airlines • Marriott

• Technology and platforms • Production, distribution, marketing, and analysis • B2B + B2C communications


2 0 2 4 A FA R P L AT F O R M S

Learning AFAR Providing students with travel scholarships to help them explore the world Overview

Partnership Opportunities

To date, Learning AFAR has sent 1,500 diverse students from under-resourced communities on trips to destinations all over the world, including Ghana, Costa Rica, Belize, the American Southwest, Cambodia, Mexico, Peru, and China.

• Fund a class scholarship

Program Impact • 98% of students graduate high school • 94% leave the program feeling they have

“Learning AFAR runs to the core of everything we do. We want to empower students to live with curiosity and an open mind, and develop the ability to push past boundaries.” — Joe Diaz, AFAR Co-founder

the skills to make a positive impact • 90% college acceptance rate

• Be a travel partner • Launch an impact study • Make a corporate donation • PR and content opportunities


Appendix I. Editorial Calendar and Close Dates II. Print Advertising Rates III. Print and Digital Specs IV. Key AFAR Contacts


2024 Issue Close Dates Spring 2024: Hospitality Issue Close: Feb 20 Materials Due: Feb 27 Issue On Sale: April 23

Fall 2024: Epic Trips Issue Close: Aug 23 Materials Due: Aug 30 Issue On Sale: Oct 29

Summer 2024: North America Issue Close: June 18 Materials Due: June 25 Issue On Sale: Aug 20

Winter 2024/25: Where to Go Next Issue Close: Oct 29 Materials Due: Nov 5 Issue On Sale: Jan 7, 2025


2024 AFAR Advertising Rates Print Rate Base: 275,000 / Print Frequency 4x/Year FOUR COLOR

1X

3X

6X

1 page

$46,213

$44,414

$41,463

1/2 page

$32,094

$30,560

$28,788

1/3 page

$23,753

$22,919

$21,192

BLACK & WHITE

1X

2X

4X

1 page

$34,922

$33,512

$31,330

1/2 page

$24,394

$23,372

$21,825

1/3 page

$18,234

$17,452

$16,377

ALL LISTED RATES ARE GROSS

Cover Premiums 2ND: 30%

3RD: 25%

4TH: 40%

*All rates are gross. Rate base is guaranteed on a 6-month average. Advertisers may not cancel orders or make changes in advertising after the closing dates.


AFAR Magazine Specs UNIT

LIVE

TRIM

BLEED

Spread*

16-1/4”w x 10-5/16”h

16-3/4”w x 10-13/16”h

17”w x 11-1/16”h

Full pg*

7-7/8”w x 10-5/16”h

8-3/8”w x 10-13/16”h

8-5/8”w x 11-1/16”h

2/3 pg Vertical**

4-13/16”w x 10-5/16”h

5-1/16”w x 10-13/16”h

5-3/16”w x 11-1/16”h

1/2 pg Horizontal**

7-7/8”w x 4-15/16”h

8-3/8”w x 5-3/8”h

8-5/8”w x 5-1/2”h

*Perfect alignment of type or image across two pages cannot be guaranteed. If boundaries of the ad are not defined by artwork or a rule, publisher may add .30 rule around fractional ad. **Size requirements in decimals and/or metric are available upon request. The safety area for spreads with a critical crossover of primary image or type should be 3/8” all around (rather than 1/4”) to allow for the possibility of gutter pull out.

SPECIAL AD SIZES UNIT LIVE TRIM

LIVE

TRIM

BLEED

Cover Flap

3-1/2”w x 10-5/16”h

3-1/2”w x 10-5/16”h

3-1/2”w x 10-5/16”h

Click Here to access our Ad Portal


AFAR Digital Specs STANDARD DISPLAY AD SPECS UNIT

UNIT SIZE

DEVICE

FORMATS

MAX SIZE

Mobile Banner

320x50

Mobile

HTML5, JS, JPG, GIF

100KB

Half Page

300x600

Mobile/Desktop/Tablet

HTML5, JS, JPG, GIF

200KB

Medium Rectangle

300x250

Mobile/Desktop/Tablet

HTML5, JS, JPG, GIF

200KB

Leaderboard

728x90

Desktop/Tablet

HTML5, JS, JPG, GIF

200KB

Leaderboard

970x250

Desktop/Tablet

HTML5, JS, JPG, GIF

250KB

SPECIAL UNIT SPECS UNIT

UNIT SIZE

DEVICE

FORMATS

MAX SIZE

Video Billboard

970x250

Desktop

MP4

10MB

Outstream Video

300x250 (mobile) 640x360 (desktop)

Mobile/Desktop/Tablet

MP4

10MB

Click Here for our full digital specs


Key AFAR Contacts Founders Greg Sullivan Co-founder and CEO greg@afar.com

Barry Brown Executive Director, Caribbean barry@afar.com

Marketing and Creative Services Maggie Gould Markey VP, Marketing maggie@afar.com

Joe Diaz Co-founder joe@afar.com

CJ Close Executive Director, Brand Partnerships cjclose@afar.com

Katie Galeotti-Hiddo Executive Director, Marketing and Special Projects kgaleotti@afar.com

Editorial and Operations Julia Cosgrove Editor in Chief julia@afar.com

Ellen Lewis Lewis Stafford Company Sales Director, Southwest lewisstafford@afar.com

Irene Wang Associate Director, Marketing Activations iwang@afar.com

Laura Simkins Chief Operating Officer laura@afar.com

Onnalee MacDonald Executive Director, Brand Partnerships onnalee@afar.com

Mary Kennedy Senior Integrated Marketing Manager mkennedy@afar.com

Sales and AdOps Bryan Kinkade VP, Publisher bryan@afar.com

Colleen Schoch Morell Sales Director, Southeast colleen@afar.com

Isabelle Martin Integrated Marketing Manager imartin@afar.com

Donna Delmas Director, Ad Operations ddelmas@afar.com

Maggie Smith Marketing Activations Manager msmith@afar.com

Vince De Re Digital Ad Operations Manager vdere@afar.com

Ami Kealoha Director, Branded and Custom Content akealoha@afar.com

Laney Boland Executive Director, Brand Partnerships lboland@afar.com

Christopher Udemezue Associate Design Director christopher@afar.com Finance Julia Rosenbaum Director of Finance jrosenbaum@afar.com Kai Chen Accountant kchen@afar.com PubWorx Printing Solutions Mandy Wynne mandy.wynne@pwxsolutions.com Minia Huante mvhuantecant@quad.com AFAR Mailing Address P.O. Box 458 San Francisco, CA 94104


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